Should a Kickstarter funding be in an academic CV?
Since we're talking about the humanities, let me answer with a Simpsons quote:

Ned Flanders: I don't understand. Is God punishing me?
Reverend Lovejoy: Short answer, &quot;yes&quot; with an &quot;if&quot;; long answer, &quot;no,&quot; with a &quot;but&quot;

I believe that academic CVs should be tailored to the requirements of the situation. If you're applying for a faculty position in the Department of Film and Media Studies, a Kickstarter campaign in which you raised money for an independent movie is appropriate. Otherwise, adding this information is about as useful as saying that you like pina coladas and getting caught in the rain.

PS. If you were Zack Danger Brown, I'd hire you right away if I was head of Social Psychology or Cultural Studies.
PPS. Thank god, I'm not head of an academic department.