How are non-academic (eg. industrial) reports cited in publications?
It is common in Economics to cite reports from institutions/lobby groups/banks, e.g. to motivate one's research. These reports may be more or less academic in nature and they are typically not peer-reviewed (they likely underwent some type of internal review process, but I would not compare that to peer review). 

I typically cite them as (pseudo bibtex syntax below):  

author = {[name of institution]}  
title = {title}  
journal = {[type of report]}  


If possible it is also nice to add a link or available at if the report is not easily found. You will likely be able to find a similar solution. 

As an example, this article is published in Journal of Finance, a top journal in its field, and includes at least 4 such citations:



Source: preprint version of the article linked above. The blue text are clickable links in the original document.