Are (academic) job chances improved by extra-academic activities (Podcast, Popular Science Books)?
I have chaired and served on a number of faculty search committees, so from the perspective of a potential employment assessment (though I do not know your discipline)... If the non-academic activities are related to your topic of research, I would highlight that you have been successful in disseminating your research to non-academic audiences. For instance, I have given a TEDx talk on my research that is in layman terms and has received accolades from potential employers and upper administration at my institutions. I have also written policy briefs and reports for policymakers and providers that are technical, but not "academic." I have highlighted how this increases the relevance of my research. You could do the same and it would most likely be viewed as positive - as long as the non-academic activities do not overshadow or start to take the place from the academic ones.