Publish a Book Through a Research-Based or Industrial-Based Publisher?
Both are valid aims:


Academics are paid for doing academic research, that is our job.
Academics are often (partially) paid for by tax money, so it is perfectly legitimate to communicate what you did with that money back to the general public.


There is usually some specialization: Some academics are good researchers but awful comunicators, so they won't write books for the general public and that is a good thing. Even those academics that are good comunicators will also publish more narrow academic works: the point of communicating with the general public is to communicate what scientific work you have done, so some scientific work needs to preceed the work aimed at the general public. Finally, it also depends on the state of your carreer: If you don't have tenure yet, I would choose to focus on projects that increase my academic reputation. When you have tenure you can afford to make more balanced decisions.