Doing a PhD or starting an industrial career?
Doing a PhD is a wonderful experience. It requires from you to become monomaniacal and obsessive with a very narrow topic in your discipline. There are many highs and many lows while you work on your doctorate. But the motivation should be your very own desire to learn and deeply engage in our discipline. Doing a doctorate for any other reason (e.g. professional opportunity,social status), will not keep you motivated enough -- let alone guarantee professional attainment. If your Master's thesis or your understanding of how academia works ("publish or perish") did not invigorate you to go for a doctorate, I would discourage you from spending your time and effort in pursuing it. Whatever you decide, good luck!