Information to be included in brochure about new undergraduate programme for admissions committees
Look at how similar programs describe themselves publicly (web pages, ...), that should give a pretty clear idea. Perhaps ask around several of the interesting schools to see what they'd want to know about the program applicants went through.

If there is some suggestion of curriculum in your area (like e.g. the IEEE/ACM proposals for computer science and related fields), it would be useful to mention your program adheres to them, and perhaps highlight differences and rationale for them.

An overview of the faculty and their curricula, a general look at the school as a whole (what makes it stand out, is it research or teaching oriented, number of students, ...) is mandatory.