Applying for a tenure-track job at my undergraduate alma mater
I've seen job talks of people applying for tenure-track jobs at their alma mater. These talks tend to be more tailored more closely to the research within the department. 

For example, these applicants tend (more so than others) to make references to specific projects conducted by professors within the department. I've also seen applicants make light-hearted jokes about the department's culture within a job talk before.

They also tend to be more savvy at answering soft-questions about why the department appeals to them and how they would improve it.

Showing that you're an 'insider' or 'one of them' is a useful strategy that I've seen.