How to motivate people to participate in a survey, can I include a call for participation in a paper?
Putting a call for participation in a survey in a paper is a bad idea for several reasons:


You would be putting an ephemeral request in an archival publication that people may be reading a decade from now.  That's just plain gauche.
It is likely to be difficult to get appropriate human subjects approvals
Scientists reading your paper are a highly distorted sample population.


As a more effective alternative, may I suggest looking into Amazon Mechanical Turk, which has gained a lot of popularity in recent years as a means of recruiting study participants?