Academic application - how to address lack of citations?
It is important that this is an entry level position, since a lack of publications is not that harmful and may be seen as normal. Lack of citations is entirely out of your control - it may theoretically be improved by publishing in more visible journals, social media networking/ promotion etc, but eventually the majority of academic work is cited the proud number of 0 (zero) times.

On the number and quality of publications, it cannot change in the short-run but you can present it in a more representative or favourable way. You can discuss the quality of your work ("first-rate" work published in "second-rate" journal is a very real situation, either for getting it out more quickly or due to the maladies of refereeing), focus on having a pipeline of research and ongoing paper output (which always matters) and talk about how you plan to improve. Since, for better of for worse, the names and numbers will not impress, you could bring forward what is relevant, innovative and generally a strong point, and what this continuation of publications show about you as a post-doc and researcher. Finally, there is a fine balance between self-awareness, self-promotion and self-defeating.