What is the meaning of 建设 here？
You should really think of it like "establishing" given the context.

目前，优酷网融资的几千万美元中，超过一亿元人民币将用于版权建设 =

Currently, out of the 10s of millions of USDs that Youku has financed, over 100 million RMBs are being used to establish copyright protection [for their videos].