Applescript for specific System Preferences pane
Here's a script I just wrote that'll do it. This will get you to the shortcuts tab of the Keyboard preference pane, and select a row from the left and right columns:
tell application &quot;System Preferences&quot;
    activate
    reveal anchor &quot;shortcutsTab&quot; of pane id &quot;com.apple.preference.keyboard&quot;
end tell
tell application &quot;System Events&quot;
    tell application process &quot;System Preferences&quot;
        repeat until (window 1 exists)
        end repeat
        tell window 1
            #modify these to specify a row in the left column, or the right column, respectively
            
            repeat until (row 3 of table 1 of scroll area 1 of splitter group 1 of tab group 1 exists)
            end repeat

            select row 3 of table 1 of scroll area 1 of splitter group 1 of tab group 1
            
            repeat until (row 1 of outline 1 of scroll area 2 of splitter group 1 of tab group 1 exists)
            end repeat

            select row 1 of outline 1 of scroll area 2 of splitter group 1 of tab group 1
        end tell
    end tell
end tell

Here's the version you can use which identifies the rows by name. Sort of hacky, but it should work well.
tell application &quot;System Preferences&quot;
    activate
    reveal anchor &quot;shortcutsTab&quot; of pane id &quot;com.apple.preference.keyboard&quot;
end tell
tell application &quot;System Events&quot;
    tell application process &quot;System Preferences&quot;
        repeat until (window 1 exists)
        end repeat
        tell window 1
            #modify these to specify a row in the left column, or the right column, respectively
        
            repeat until (rows of table 1 of scroll area 1 of splitter group 1 of tab group 1 exists)
            end repeat
        
            select (first row of table 1 of scroll area 1 of splitter group 1 of tab group 1 whose value of static text 1 is equal to &quot;Services&quot;)
        
            repeat until (rows of outline 1 of scroll area 2 of splitter group 1 of tab group 1 exists)
            end repeat
        
            select (first row of outline 1 of scroll area 2 of splitter group 1 of tab group 1 whose name of UI element 2 is equal to &quot;Open URL&quot;)
        end tell
    end tell
end tell