iTunes: get selected mobile apps with AppleScript
If you want raw. You could try:

activate application "iTunes"

tell application "System Events"
    tell process "iTunes"
        keystroke "i" using command down -- open the info window
        set theName to title of window 1 -- get the name
        keystroke "." using command down  --close the info window
    end tell
end tell
log theName


This will get the name of the selected app

I have 170 apps so if I selected the first one and then run

set the logList to {}
activate application "iTunes"
repeat 170 times
    tell application "System Events"
        tell process "iTunes"
            keystroke "i" using command down -- open the info window
            set theName to title of window 1 -- get the name
            keystroke "." using command down --close the  info window
        end tell
        copy theName to end of logList

        --DO OTHER SOME STUFF

        key code 124
    end tell

end repeat

count of logList


I can walk through them via the script and get each name. I did not seem to need a delay in it .