How to put a application in fullscreen using shell command in Mavericks?
Here's an AppleScript that can do it. Pass true or false to switch mode. The script uses the value of AXFullScreen to determine whether the app is currently in full screen and will only switch if necessary.




Toggle an application from full screen to non full screen (or the reverse).
Parameters:
  1: application name(ie, Chrome)
  2: boolean (true/false).
     When true ensure that the application is in full screen mode (if not, make it so)
     When false ensure that the application is NOT in full screen mode (if not, make it so)



on run argv
  set theapp to item 1 of argv
    if item 2 of argv is "false"
    set toggleOnFull to true
    else
    set toggleOnFull to false
    end if

  tell application theapp
    activate
    delay 2
    (* 
      Initially from http://stackoverflow.com/questions/8215501/applescript-use-lion-fullscreen
    *)
    set isfullscreen to false
    tell application "System Events" to tell process theapp
      set isfullscreen to value of attribute "AXFullScreen" of window 1
    end tell
    --display dialog "var " &amp; isfullscreen

    if isfullscreen is toggleOnFull then
      tell application "System Events" to keystroke "f" using { command down, control down }
      delay 2
    end if
  end tell
end run


Source: https://gist.githubusercontent.com/dsummersl/4175461/raw/36811eab78ca5e1a25fbd547a44b3d9c8d0d424d/makeFullScreen.applescript