How to react on Appstore rejection of screenshots?
If you step back, you might succeed in arguing "but officer, all the other drivers were speeding" in defense of your situation if the officer hasn't heard that argument 100 or 1000 times already.

Instead, realize that you are swimming against that tide now and Apple is changing the requirements and wording on what is acceptable marketing for app screen shots.

See these changes at: http://www.appstorereviewguidelineshistory.com

Apple is the seller and there are actual legal consequences if a consumer asks for a refund since the product being sold is different than described. Specifically, Apple markets your app with those images as "screenshots"

If you look at the kickstarter app every single image is one that you would see if you pressed the home button and sleep button and released both while the Kickstarter app was running.

None of the images you submitted are screen shots of the app. They might be screen shots of marketing materials or a web site, but that's not what Apple is selling.

And yes - you are blatantly in violation of the marketing agreement and using Apple's trademarked design for promoting your product, so stop doing that right away,

If you look at the current review guidelines and Apple's marketing agreement with developers, I'd say you'll want to adhere to several items in particular:


From the preamble - If your App is rejected, we have a Review Board that you can appeal to. If you run to the press and trash us, it never helps.
From the marketing agreement 2.4 - Never display the iPad, iPhone, or iPod touch Home screen or any icon or image that you do not own.
Also from the marketing agreement 2.7 - Do not surround the product with a highlight.
Also from the marketing agreement 2.10 - Screenshots should display only the actual screen content from your app that a user will see when the app is running. Do not incorporate Apple product images into your screenshots on the App Store.


I wouldn't recommend taking this to the review board, since this is so clearly wrong on several fronts (using Apple's home screen and iPhone image as well as not using actual screenshots where screenshots are requested).

Lastly, if you really want to use Apple's images you could contact their legal and licensing teams and get written permission to use Apple's icons and design beyond what the standard agreement allows. You'll probably have to pay for it, but my guess is that some companies have gotten Apple to budge on this since they co-market products. Think AT&amp;T and such buying national media but it's not impossible that some apps in the store also have Apple's blessing to use a home screen.

Cheers and good luck with your app.