ios8 specific alerts for specific contacts
iOS doesn't use profiles.

The equivalent would be to set to Do Not Disturb, &amp; set specific contacts to be allowed through.
Each contact can have a specific ringtone &amp; text/iMessage alert tone, built-in or custom.

Other contacts can get through if you set to notify if they ring twice in quick succession, otherwise your phone just holds all incoming messages until you wish to view them; phone calls go to voicemail.