How can I force Mac OS X 10.9 to see the ethernet port of my hub (Asix AX88179)?
After I posted my comment, I contacted support of my product (ianker.com) and after few email exchange they sent me a replacement dongle claiming that I had a defective unit.

I was skeptical but the replacement actually worked!  MacOSX immediately recognised it when I plugged it in directly into the Mac.