Color profile switches with random application launch
Yep, seeing the same thing on an early 2011 MacBook Pro as well. It seems to happen when the display switches to the GeForce GT chip from the Intel integrated graphics.

It doesn't seem to be random -- I can get it to switch the colour palette back and forth by using gfxCardStatus, which switches the graphics modes. Integrated = goes to normal palette, GeForce = blueish. 

Seems like Apple has buggered up the colour profile for the GeForce chip.

Edit: For what it's worth, logging out and back in seems to help.