Things to watch out when applying FCC CE
I know this is an older post, but after reading it I was a little troubled to see so much miss-information and ignorance in the comments that I had to chime in. My background? Over 20 years in regulatory compliance and testing. I am also a Telecommunication Certification Body for FCC certification in the United States. 

I'll take your points one by one;

1) The consequences are that it is illegal in the United States to market, sell or offer for sale devices subject to FCC rules that have not been properly subjected to the required FCC Authorizations. A fine of $10,000 per day per violation can be assessed. The total amount of the violation is at the discretion of the commission and will be adjusted upward for willful and repeated violations. Many FCC compliance investigations start with the competition reporting the violations.

2) If your product uses a "certified" Bluetooth module then you don't need to "apply" for FCC. The "application" process is applicable to "certification", you would be performing "verification" in this case (test and document). However, watch out, there are approved modules but you MUST comply with the grant conditions. For example, most Bluetooth modules have been tested and certificated in what is called a "mobile" configuration. You cannot use that module in a "portable" configuration without further authorization. The difference is "mobile" is used greater than 20cm away from the body, "portable" is used within 20cm. Lastly, rechargeable batteries can cause a fire hazard, particularly if the charging circuit is within the device. 

3) I don't know who is charging you $10,000, which is high for most FCC certifications. Anyway, some of the cost is associated with testing and some certification, obviously any repeat testing will incur additional costs. I suggest that you work with an experienced knowledgeable compliance expert in the beginning, do some quick testing to check where you stand. This will help keep the overall cost down.

Now, some myth busting from the comments. Forgive the English, I'm quoting verbatim;

"You can simply sell an unintentionally radiating device without testing" WRONG all "radio frequency devices" be it intentional or unintentional would require compliance testing. A radio frequency device is any device that uses signals in excess of 9kHz. Basically, if it has a chip, you must test. Some exceptions for appliances, devices used exclusively in motor vehicles, very low energy devices and others exist, this is why it is important to consult an expert.

"You can put the CE mark if you think your product is comply with CE standards" WRONG Placing the CE mark is the responsible party's indication and commitment that the device does comply with "all" applicable CE marking directives. The responsible party must also issue a written "Declaration of Conformity" attesting to that fact. Often times this either requires the party to test to harmonized standards in full, or seek a qualified expert's evaluation. These experts are known as "Notified Bodies" In any event a compliance folder will be maintained that contains proof of compliance. This will be made available on request to any regulatory authority.

"If it's go through a test lab, they are the one will be responsible if the product "failed" the test." WRONG. I'm still laughing at this comment. The responsibility for compliance never rests with the test lab. The test lab will not be fined by any government if your product fails to comply, you will be. The lab could be subject to civil action from an angry customer and lose a lot of business for being incompetent, but don't fool yourself in thinking it's not your responsibility. Pick a good lab!

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