Design of a heat sink, combined with a pc cooling system
With an average power of 40 watts per device (EDIT- See below), and a max temperature of 30C, and assuming the ambient temperature is 25 C, that's a thermal conductivity of .125 deg/W, which is extremely demanding. I would guess that you'll need water cooling for each unit. Either that or a set of heat pipes. 

A fin/fan arrangement is unlikely to do well. Using CPU coolers as a baseline, you should check http://www.dansdata.com/coolercomp.htm which tested a large number of such coolers and presents results. About the best you get is 0.5 deg/W, which is only 1/4 of what you need. Another reason to avoid this approach is the potential for fan vibration to disturb your optical functions.

TEC coolers won't work well, either - the power levels are too high.

EDIT - With the more detailed information in the question, the answers change a bit. The 3 10-watt devices can reasonably be serviced by fin/fan CPU-type coolers, since a good one (with 0.5 deg/W) will nominally produce a 5 degree rise. The most likely problems I see are vibration control and the need for physical spacing of your devices, since these coolers are usually about 3 inches square, so you can't pack your devices very tightly.

A word of caution, though. Your coupling area (1 x 5 cm) is rather small compared to a standard CPU, and it may be too small to allow adequate heat transfer to the heat sink. Maybe, maybe not. You need to look into it.

The bad boy, at 120 watts, will definitely take something stonger, and a heat pipe/cooler arrangement certainly seems reasonable. If you go this route, be sure to select a heat pipe with a sufficiently high Qmax - that is, make sure its thermal resistance is rated for the power level you need. Generally, the bigger the pipe the more power it can handle. 

Of course, if you go to heat pipe/cooler for the biggie, it might make more sense to run heat pipes to the other 3, but this will depend on packaging constraints, available airflow, device spacing, etc. Just a thought.