Preferred balun location? (Are differential microstrips preferrable to single-ended?)
All else equal, the differential traces will radiate less. This is because their opposing electric fields cancel for distances "far" away, with "far" being relative to the spacing of the traces. Less radiation also means less opportunity to pick up or contribute noise to or from other components near the feedline, which may or may not be a concern for you.

Given this, it could make more sense to use differential lines for as much of the distance as possible.

However, to get the advantages of a differential feedline requires that there are no common-mode currents on the differential traces. If there are common-mode currents, then the differential microstrips are effectively just a fatter ordinary microstrip. Ostensibly the IC should drive the differential traces in such a way that there is no significant common-mode current, but you could check the datasheet to see if they have any suggestions. Differential traces are harder to route, so you have some design trade-off decisions to make.

The reason microstrip radiates more is that the trace isn't fully enclosed, and so the electric field extends away some distance from the trace. Here's an image from High Speed Signal Propagation: Advanced Black Magic



This image also hints at another solution: stripline. Co-planar waveguides are another option which can be fabricated on a 2-layer board. Each of these helps to constrain the electric field to a smaller area, reducing radiation loss and increasing isolation. They are probably overkill for your application, but for instances where you need a single-ended transmission line and microstrip just isn't good enough, they are options.