Differential Signals - Why is having an equal impedance an advantage?
The same impedance is good because capacitively coupled noise is inversely proportional to the impedance.

Usually differential signals are arranged so that both are subjected to the same noise.  Consider twisted pair cable, for example.  The noise then has the same magnitude and polarity, while the intended signal has opposite polarity.  By taking the difference between the two signals at the receiving end, any values on both signals (the common mode signal) cancels.

If the impedance of the two signals is different, then the same noise coupled by the same capacitance to each line end up producing a different voltage in the two lines.  Subtracting the voltages at the receiver now no longer cancels the noise completely.