How does a non-integrated compact fluorescent lamp work?
The easiest thing is to buy a 36W 2G11-base fixture designed for lighting. 

You can also easily find ballasts and sockets online (eg. Osram). 

The UVC bulb is electrically the same but lacks the phosphor on the inside of the tube, and UV-transparent quartz is used rather than glass for the tube.
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UVC light is potentially dangerous to vision and can cause skin cancer so proper precautions are important. When we used these for erasing EPROMs it was always in an enclosed box with an interlock.