SPI max distance on flexible circuit
A bi-directional SPI bus (master -> slave -> master) is the most problematic to deal with. Consider the much simpler master to slave comms - both data and clock remain in time-sync on their route to the slave.

However, when the slave transmits back to the master it does so by syncing to the delayed clock it receives from the master. That delay is due to the propagation time through the channel (cable, PCB etc..). Then there is the extra delay of the data coming back i.e. two lots of propagation delay and the master might end up trying to receive data that has shifted a significant part of one clock cycle.

With a 1 MHz clock, the period is 1000 ns and if the received data from the slave has shifted more than about a quarter of this time (250 ns) then expect problems. 

The velocity of propagation of free space is 300,000,000 m/s or, put differently, 3.333 ns per metre. Cable may double this figure and I wouldn't expect this to be any worse for a PCB so assuming a worst case of 7 ns per metre, you could run 250/7 metres and not hit delay problems. That's nearly a 36 metre round trip or 18 metres of cable.

I'm not saying that signal levels will be totally adequate after 18 metres but that 18 metres should not produce a show-stopping round-trip delay.

There are also reflections to consider and the rule of thumb is that they become significant if the cable length approaches one-tenth of the wavelength of the highest relevant frequency. What frequency you might ask? Well the clock is 1 MHz and it contains harmonics that are usually regarded as important up the the seventh so, the frequency in question is 7 MHz. This has a wavelength in free space of about 43 metres and if run in a "slow" cable this might be 20 metres.

For this reason (and the one-tenth rule of thumb) I wouldn't want to go further than 2 metres without paying some attention to line terminators. They can be added to SPI lines without too much difficulty but, if you don't want them then I'd say 2 metres is your limit.