What are advantages of Two's Complement?
Two's compliment representation of signed integers is easy to manipulate in hardware. For example, negation (i.e. x = -x) can be performed simply by flipping all the bits in the number and adding one. Performing the same operation in raw binary (e.g. with a sign bit) usually involves a lot more work, because you must treat certain bits in the stream as special. Same goes for addition - the add operation for negative numbers is identical to the add operation for positive numbers, so no additional logic (no pun intended) is required to handle the negative case.

While this doesn't mean it's easier from your perspective, as a consumer of this data, it does lessen the design effort and complexity of the device, thus presumably making it cheaper.