Code for Social Button
I managed to target the individual content nodes using the following code. Hope this helps someone.

&lt;a href="http://www.addthis.com/bookmark.php"
    class="addthis_counter addthis_pill_style"
   addthis:url="[node:url:absolute]"
   addthis:title="[node:title]"&gt;&lt;/a&gt;