In Drupal Commerce how can you turn product select box options into images?
ok seems that this module does the trick:

https://drupal.org/project/commerce_fancy_attributes


  This module provides a "Rendered term" attribute mode, that shows the
  rendered term instead of a radio button (degrades to a normal radio
  button when JS is off) on the add to cart form.
  
  Example usage: 0) Enable this module. 1) Create a Color vocabulary,
  add a text field called "Color" that will hold hex values. Go to the
  "Manage Display" screen of that vocabulary, click the tab called "Add
  to Cart form - Attribute", enable only the color field (with the label
  hidden, and using the "Color" formatter). 2) Create several terms with
  matching hex colors (Black: #000000, White: #ffffff, etc). 3) Add a
  Color taxonomy_term_reference field to a product type. 4) When you add
  the color field on the product type, tick the checkbox "Enable this
  field to function as an attribute field on Add to Cart forms." and
  select "rendered term" as option of the "Attribute selection widget".
  
  The Add To Cart form will now show the colors. Of course, imagefields
  can be used instead of "textfields holding hex values" rendered as
  images.