Restrict Menu Item from anonymous users and redirect to Login page
Create a custom module 
In your_custom.module

function custom_init(){
global $user;
$current_path = request_path();
if (!in_array(array('your roles','your roles'),$user-&gt;roles) &amp;&amp; $current_path=="node/add/yourcontent type" ) {
  // for mutiple row
  drupal_goto('/user');
}
}