Drupal Commerce - Product Variation Type missing Nodes
You can add and remove Displays to your content types by expanding the 'Custom Display Settings' section right under all those fields in the 'Manage display' tab.  It's hard to notice because it's collapsed by default.

You'll probably see a different list than me, because it also depends on the modules you have enabled on your site:



However, my feeling is that - though I haven't used kickstart and its examples - the differentiation in the look of your content type and theirs also has a lot to do with theming.  That's a big topic, but I'd check to see whether there are templates and css styles that apply to those sample content types that you can copy over to yours...