How to direct a specific role to a specific page
In rules you could select "when a user logs in" and then as the action, select "custom php code" and fiddle with something along the lines of:    

if (in_array('ROLE_TO_CHECK', array_values($account-&gt;roles))) {
  drupal_goto('PAGE_TO_GOTO');
}


ADDITION:

D'oh!

Rules can do this....


Select 'Add a new rule'
Name it whatever and select 'User has logged in' as the event
Add a condition: User has role(s)
Select the role you want
Add an action.
Select Page Redirect
Enter the path you want ADDITION:  check both Force Redirect and Immediate Issue check boxes
Save