Drupal licensing/reselling
The short answer is: Yes, both your examples are OK to use as a business model with Drupal.  There is also no advertising requirement.

For a longer and more comprehensive answer, including the fine print, you'll find it all answered authoritatively in the Drupal licensing faq.  I understand that you've read that, but didn't find it clear enough.  I shall try to expand on it somewhat.

The most important bit is this:


  Drupal and all contributed files hosted on Drupal.org are licensed under the GNU General Public License, version 2 [GPLv2] or later. That means you are free to download, reuse, modify, and distribute any files hosted in Drupal.org's Git repositories under the terms of either the GPL version 2 or version 3, and to run Drupal in combination with any code with any license that is compatible with either versions 2 or 3, such as the Affero General Public License (AGPL) version 3.


GPLv2 basically says that you've free to use the licenced material in any way you like, including commercial use (i.e. where you make money). Unlike some other free software licences (e.g. the BSD license), there is no "advertising" clause, so you don't have to put up any "Powered by Drupal" signs.

However, there is one important legal restriction tied in with GPLv2 you need to be aware of: GPLv2 or later is a so-called "Copyleft" license.

"Copyleft", in brief, means that if you make any materials (i.e. the Drupal core and any custom development you've done to make it a fully functional website) available to a client, the materials must be made available to the client in source form, and under the same [Copyleft] terms (i.e. GPLv2 or later).

However, the requirement that any material you give your client has to be licensed under the same terms may in some situations be a problem.  This means that your client is free to use the licenced material in any way your client like, including modifying and reselling it (also reselling it without giving you a cut of the proceeds).

I should add that usually, this is not a problem.  Your client is probably not a Drupal developer (that's why they hired you), so they if they resold it, they would not have the skills to maintain it.  But it is a real legal implication of GPLv2 or later you should be aware of.

Also, note at GPLv2 or later doesn't say you have to give you client access to the material.  If you include hosting in the package you sell. And in particular, if you sell it as SaaS (your example 2), then no material changes hands and your client don't have access to anything they can resell.

Providing a website as SaaS without giving access to the material is permitted under GPLv2 or later.

Note that the Gnu Affero General Public License version 3 (AGPLv3) requires SaaS providers to give clients access to, and permission to resell, any material the service is based upon.

(AGPLv3 in not used by the Drupal core, but may be used by some contributed modules offered by third parties as it is upstream compatible with GPLv2 or later.  However Drupal.org does not permit contributed modules that is under APGLv3 only to be hosted on Drupal.org)