Views slideshow countinuous rotation
IMHO, Views Slideshow doesn't really make things easier (unless maybe if you don't want to write a single line of code).

I prefer to create a normal view (displaying fields or a rendered entity, whatever you like) and use jQuery Cycle to turn the views rows into slides. You just need to:


download the jQuery Cycle plugin to your theme's javascript directory
add a 'Drupal behavior' to a custom javascript file which initiates the jQuery Cycle (see the example code on the jQuery Cycle site)
make sure both javascript files are loaded by adding them to your theme's .info file


jQuery Cycle can definitely rotate continuously, just look at the demo's on its homepage.