Drupal 7 - Passing Arguments from Page Manager/Panel to embedded view/reference field
It sounds like you want to pass contexts from panels to a view. If that's the case, see my answer on Send a context from a panel page to a view integrated in it?

If you want to pass arguments (dynamically added by changing the URL to your panels page) to a view, then in the view panes settings, make sure to check Send arguments. You can then access the arguments in the view using Contextual Filters as if it were a regular views page.