Create a subtype of Panel & style it with a template
when I have to create this type of &quot;landing pages&quot; I m usually following these steps.
1/ The Layout.
Create a Panel Page. Admin &gt; Structure &gt; Panel &gt; New panel page
1A/ If you want to get ride of header/footer region &gt; there is an option for that.
1B/ If you want to keep these regions, but diplay other blocks, go to Admin &gt; Block &gt; your block &gt; Configure &gt; Visibility settings &gt; and setup the thing whith the page settings.
2/ Then your content.
What I'm usually doing here is depending on what you try to achieve, but if you are displaying only 1 event content, create a content type event is probably not the right approach.
But my point is, now you can create a page with what you want. So think about what you want to display (do you need a view of items ? do I need a block ? some blocks? do I need some beans ?) and architecture it as it was a standard page. Just prefix all you items type with one commun name, so you will be able to retrieve them later.
I hope it helps
Cheers