Change the Default " - Choose -" text in Ctools Jump menu?
Just had a look at the ctools_jump_menu function's code here.
I would try the following:

$options = array( 'choose' =&gt; 'CUSTOM TEXT' );
$form = ctools_jump_menu(array(), $form_state, array($url =&gt; t('Classified Ad'),$url2 =&gt; t('Places'),$url3 =&gt; t('Facility')), $options);


Hope this helps!