Custom content type and views field rendering
Have a look at views-view-field.tpl.php. It' not used by default views, but available as a template override.

Edit: In views-view-fields.tpl.php you can also use $fields['my_field_name']-&gt;content; to access individual fields, but this will give you the fields default markup as well. The raw values can be accessed with $fields['my_field_name']-&gt;raw but those values must be proper sanitized before printing.