RSS item elements not being not being read by XML Reader
After some research i did manage to find my way out:
I implemented hook_views_rss_namespaces to add a custom namespace and the custom items under the namespace:

function Mymodule_views_rss_namespaces() {  
  $namespaces['blogs'] = array(
  'prefix' =&gt; 'xmlns',
  'uri' =&gt; 'http://base.google.com/ns/1.0',
);
return $namespaces;
}


Note: Use the same 'prefix' and 'uri' as given in the above code or else namespace uri error will arise.