Rewrite field for a specific row?
Put this code in your theme's template.php file:

function THEME_preprocess_views_view_fields($vars){
  dpm($vars);
  if ($vars['view']-&gt;name == "VIEWNAME" &amp;&amp; $vars['view']-&gt;current_display == "DISPLAY" &amp;&amp; $vars['id'] == 4){
    $vars['fields']['title']-&gt;content = 'blahblah';
  }
}


Clear the cache.

Replace VIEWNAME, DISPLAY and 4 with your appropriate values.

Then inspect the $vars['fields'] with dpm output and rewrite the output how you want for the field in question. You may use 'raw' value, but remember to sanitize.