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Seems like you're trying to create a Rules condition like so:


  if field field_cel_ck_scholar=TRUE


whereas you have such field added in your 'customer profile type'.

Looking at the rule you create so far, your Rules condition seems incomplete:


you already do have the entity_has_field, that's OK, and actually one (out of 2) ways to be able to create such condition like "if field field_cel_ck_scholar=TRUE".
your Rules condition seems to be missing the actual Data comparison condition, in which you actually specify that "if field field_cel_ck_scholar=TRUE".


So try adding such Data Comparison condition, and check if that solves your issue. Not sure if it will be the only reason why "It doesn't work", but for sure a reason why it cannot work.

PS: refer to my answer to the question about How to specify a Rules condition related to select list values? for a similar (though not duplicate) question, which includes some more details (and background info) about such entity_has_field.