Add "Sale" or "Discount" text to a product display using drupal commerce?
With Views Conditional you can make it that if Label Discount Name is equal to Sale then &lt;div class="sale"&gt;&lt;img src="...."&gt;&lt;/div&gt; Otherwise output nothing.

Then do the same for Discount. 


  Views Conditional is a simple module that allows you to define
  conditionals (if xxx then yyy) with fields in views. Conditions
  include:

Equal To
Not Equal To
Greater Than
Less Than
Empty
Not Empty

  
  Views conditional allows you to output text based on the result of the
  condition.