Can I target a specific node type in page.tpl.php
As shown on Variable to check if the page is of some other Content Type, you can drop into template.php something like the following:

function THEMENAME_preprocess_page(&amp;$variables, $hook) {
  $variables['print_extra_header'] = false;
  if (isset($variables['node']) &amp;&amp; $variables['node']-&gt;type == 'product') {
    $variables['print_extra_header'] = true;
  }
}


then in your template, add in

&lt;?php if ($print_extra_header) : ?&gt; &lt;h1&gt;THIS GETS PRINTED&lt;/h1&gt; &lt;?php endif; ?&gt;


So effectively you're checking on the node type in a preprocess page, to pass a custom variable to the template for you to act on.