Override menu item weight (bring it to same level as 'user' link) that has user/% path and has to be in user-menu
pff got it

had to

hook_menu_link_alter


and changes this link's plid like:

/**
* Implements hook_menu_link_alter().
*/
function YOURMODULE_menu_link_alter(&amp;$item) {
  if ($item['link_path'] == 'user/some-path') {
    $item['plid'] = '0'; // instead of '2' (My Account menu item)
 }
}


drupal is a pain sometimes... but we love it anyway