Add HTML to Page Title for Entity (Profile2)
I solved this by adding the HTML to a custom page template based on the user role and profile. I used the following code to create the template suggestion in the template.php file:

function MYTHEME_preprocess_page(&amp;$variables) {
  global $user;    
    if(arg(0) == 'profile-carer' &amp;&amp; in_array('my custom role', $user-&gt;roles)) :
      $variables['theme_hook_suggestion'] = 'page__profile_carer_my_custom_role';
    endif;
}


I was then able to use the custom template page--profile-carer-my-custom-role.tpl.php based on the page.tpl.php