want to create custom rule for like post or comment?
You can use flag module.


  Def: Flag is a flexible flagging system that is completely
  customizable by the administrator. Using this module, the site
  administrator can provide any number of flags for nodes, comments,
  users, and any other type of entity.


Once you install the module, its very simple. Goto structure->flag->add new flag. Give title for the flag and use the count option to display the like-count.

In my example, 'Node Like' is the title of the flag, the flag count can be achieved in token 

[node:flag-node-like-count]




To answer your question, its possible but complex to achieve just using rules.