How to embed a Rules Link in a View in order to trigger a Rules link to run?
These are 2 modules that can trigger events based on the 'current URL being viewed' (quotes are from their project pages):


Rules URL Argument:


  ... provides two rules conditions based on URL arguments:
  
  
  check if a URL argument is present
  compare the value of and URL argument
  
  
  It also provides an action that makes the value of an URL argument available as new variable to Rules.

Path Rules:


  ... implements Rules conditions for checking the URL against a given string for triggering actions.



You can also use the Rules Link module to generate a custom link that can trigger a rule. But that requires the link to be clicked to access the page and there might be an issue that the user must be logged in.