Drupal 7 IMCE image paths
If you develop your site in a sub folder, rather than a subdomain, you are going to be in for a bad time. All of your image paths and links are going to be incorrect. You are better of moving to a subdomain instead. If its already too late then use the Pathologic module to clean them up. 


  Pathologic is an input filter which can correct paths in links and
  images in your Drupal content in situations which would otherwise
  cause them to “break;” for example, if the URL of the site changes, or
  the content was moved to a different server. Pathologic can also solve
  the problem of missing images and broken links in your site’s RSS
  feeds.