Putting any fields of referenced entity in lightbox frame
This doens't necessarily have to be done using lightbox. It ended up being a lot easier using a jQuery plugin like Simple Modal

I made extra fields in views and gave them a class the jQuery could latch on to using 

$('hideMe').hide;


and using jQuery's click(); method to go and say (this).modal

A different question here at Drupal Answers went into the same issue but it was more about how to write the jQuery code so definitely more of a jQuery question. Anyway the question with the exact code can be found here.