HTML tags removed during Views Rewriting
HTML tags, ugh, finally I understand your Q. 

You can re-write your field using template files. 

Go to /sites/all/themes/YourTheme/templates folder and

create views-view-fields--[view-name]--[machine-name].tpl.php


  For Example: 
  
  If you view is called "Hello World" and the machine name is
  block_1
  
  then it would be views-view-fields--hello-world--block-1.tpl.php


Inside your template file you put:

&lt;?php

$fields["path"]-&gt;content = '&lt;loc&gt;' . $fields["path"]-&gt;content . '&lt;/loc&gt;';

$fields["field_image"]-&gt;content = '&lt;image:loc&gt;' . $fields["field_image"]-&gt;content . '&lt;/image:loc&gt;' . '&lt;image:title&gt;' . $fields["field_image-atl"]-&gt;content . '&lt;/image:title&gt;';

echo $fields["path"]-&gt;content;
echo $fields["field_image"]-&gt;content;


When you are working with template files, remember to clear/flush the cache to see the changes.

Now your HTML tags should not get removed.