Apparent size of M31
The answer is right there in your screenshots. The 'dimensione' or angular diameter on the sky is 3 degrees for M31, whereas the moon has an angular diameter of only 0.5 degrees. In other words, M31 is about 6 times as wide as the moon.

As wikipedia correctly states, you need a large telescope to see the full extend of M31. With the naked eye of even a small telescope you simply cannot see the spiral arms. 

I think this image shows it very neatly:
http://apod.nasa.gov/apod/ap061228.html