Which paper or book from cognitive science do you think everyone should read or know about, and why?
Ok, I will start. I don't necessarily know if these are definitely the best three books I have read, but they are three of the best. If I think of better ones then I will add them.


Thinking, Fast and Slow
Predictably Irrational
Influence: Science and practice


My interest in cognitive science is about i) understanding my own irrationality and ii) understanding how to change behaviour (e.g., persuasion, influence etc) to help people to have better lives. My three choices reflect this.

As related to this, I think that these books would be valuable for anyone to read as they could help you to better understand how to i)  make better decisions, ii) help other people to make better decisions.