In "The Great Hack", what are the data points used in psychological profiling?
The 'data points' were collected by Cambridge Analytica through an app developed by Dr Aleksandr Kogan. The app was a personality quiz called This is Your Digital Life and was run on Facebook. It collected all kinds of data, including 'likes', birthdays and locations. So it was those kind of data points where Cambridge Analytica was bragging about. It claimed that it had up to 5000 data points on every US voter.