What is a principle that describes competitive advantage in this case
"Binary Opposition"

Systems are "binary" when they are composed of only two parts.  It's easy to imagine things "in opposition," like the Boston Red Sox and the New York Yankees, or the World War II alliances known as the "Axis Powers" and "the Allies."  For an opposition to be truly "binary," however, the opposing classes of thing/idea must be mutually exclusive.  That is, membership in one class must make impossible membership in the other. source

My observation is that this is being politicized and used in conjunction with other techniques to exert control. So they're creating "Binary Oppositions".