How to simulate "base error rate" in art_illumina?
You need to specify an error profile to do this. However, you can shift quality scores of an existing profiles to get 10% error, which is easier than defining a complete profile.

For example, Illumina HiSeq 1000 has the error rate of 0.1% and you want 100 time more errors, so you should shift down the quality scores by 20 by setting both qShift and qShift2 to -20. The following code will simulate paired end reads with 10% error.

art_illumina -ss HS10 -i reference.fa -qs -20 -qs2 -20 -sam -p -l 100 -f 20 -m 200 -s 10 -o output