Filament gets coiled inside the extruder
As long as there is no more information about the printer itself (I searched a bit and around half of buyers were severely unhappy with the result), I'd advise you to make a full check of all of the important parts that make up a 3D printer making ok prints:


Are motors moving as they should?
Is the extruder actually extrude filament when told so (do the check "2cm" = 2cm extruded)?
Is the Z calibration ok (&lt;- VERY important, will make tons of weird problems if extruder is too close to the bed, believe me, don't skip out on this one. A blue tape or not a blue tape makes a world of difference).


Also of course check your filament (no variations too big of the diameter).

For the temperature, IMO go for the higher for starters (maybe no, see "heat creep" below), you won't be able to bridge / less good quality etc. but you'll get pieces done.

NOW, the image you posted shows a twisted (I don't know how to handle that) or a grinded filament.

When I say 'grinded' I mean that the filament got stuck somewhere (see below) and the (cogged) wheel pushing the filament is so strong that is grinds off plastic from it, forming waves on the filament. Eating away parts so it looks like your photo.

If that's the case, then you should check out "heat creep", it's basically the heat in the lowest part of the extruder (the thing you call a bowden extruder) will heat up the filament and make it melt Above the heat block, making a blob of half melt plastic stopping the forward movement of the filament.
This is usually mitigated by two things, that lacks more or less in cheap chinese knock offs:
* The fan and it's cooling efficiency (the fan must blow when the heat block is hot, even if there is no printing going on. Even if the heat block is no longer heating. I shut the fan off at around 60°C).
* The Heat break: if it's heavy it will conduct too much heat, if it's thin it might work but will break easily.

3D Printing is not obvious or easy, but spend some time and it'll start to work well!

Cheers