Incrementing Gray Codes
Jelly, 10 8 bytes

Thanks to Dennis for saving 2 bytes.

^\Ḅ‘^H$B


Input and output are lists of 0s and 1s.

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Explanation

The inverse of the Gray code is given by A006068. Using this we don't need to generate a large number of Gray codes to look up the input. One classification of this sequence given on OEIS is this:

a(n) = n XOR [n/2] XOR [n/4] XOR [n/8] ...


Where the [] are floor brackets. Consider the example of 44 whose binary representation is 101100. Dividing by 2 and flooring is just a right-shift, chopping off the least-significant bit. So we're trying to XOR the following numbers

1 0 1 1 0 0
  1 0 1 1 0
    1 0 1 1
      1 0 1
        1 0
          1


Notice that the nth column contains the first n bits. Hence, this formula can be computed trivially on the binary input as the cumulative reduction of XOR over the list (which basically applies XOR to each prefix of the list and gives us a list of the results).

This gives us a simple way to invert the Gray code. Afterwards, we just increment the result and convert it back to the Gray code. For the latter step we use the following definition:

a(n) = n XOR floor(n/2)


Thankfully, Jelly seems to floor the inputs automatically when trying to XOR them. Anyway, here is the code:

^\          Cumulative reduce of XOR over the input.
  Ḅ         Convert binary list to integer.
   ‘        Increment.
    ^H$     XOR with half of itself.
       B    Convert integer to binary list.