Mutual exclusive equinox
Golfscript, 24 characters
&quot;QUESTIONNAIRE&quot;{32+}%36*

Way too easy.
36 repetitions of &quot;questionnaire&quot; = 36*13 characters = 468 characters.
36 repetitions of &quot;questionnaire&quot; = 37+36+...1 point = (37+1)(37)/2 points = 703 points.