Binary self-rotation
Jelly, &nbsp;18&nbsp; 17 bytes

ṙ""Ḅ}
Z€çŻṖ$$Z€çḊ


Try it online!

How?

ṙ""Ḅ} - Link 1, rotation helper: 3d matrix to rotate, 3d matrix of rotation instructions
    } - use the right argument for:
   Ḅ  -   un-binary (vectorises) - get the rotation amounts as a 2d matrix
  "   - zip with:
 "    -  zip with:
ṙ     -    rotate (the current row) left by (the current amount)

Z€çŻṖ$ $Z€çḊ - Main Link: 3d matrix, M
Z€           - transpose €ach (layer of M)
       $     - last two links as a monad:
     $       -   last two links as a monad:
   Ż         -     prepend a zero
    Ṗ        -     pop (i.e. remove the tail)
  ç          -   call the last Link as a dyad (i.e. f(Z€ result, ŻṖ$ result) )
        Z€   - transpose €ach (layer of that)
           Ḋ - dequeue (i.e. remove the head layer of M)
          ç  - call the last Link as a dyad (i.e. f(Z€çŻṖ$$Z€ result, Ḋ result) )


Note: $$ (or possibly $$ ... $$?) seems to mess up the code-block formatting (but only once posted, not in the preview), so I added a space to make my life easier.