Why are rotary wing aircraft less efficient than fixed wing aircraft?
Quick answer:


The rotary wing is moving at different speeds over the radius, and on the left and right side in forward flight, and since there can be only one optimum speed, most of the rotor is working at less than optimum speeds, lowering the lift-to-drag ratio overall.
The slim rotor blade needs a reflex airfoil, an airfoil with low pitching moment, which is less efficient at creating high lift coefficients. If it would use a regular wing airfoil, it would twist horribly.