Why don't Russian aircraft sell as much as their European/American counterparts?
If you take out the political angle (which is by far, the most important), there are a number of reasons for this.


Basically, the Russians have a serious image problem. Russian (and Soviet) aircraft have a reputation for poor quality, reliability and safety issues. This will take a long time to fix. In contrast, Japanese have no such problems (In fact, the MRJ boasts of 'legendary Japanese reliability') 
It is not easy to make airlines switch from an existing aircraft. Most airlines have a huge system built around the aircraft they operate (In fact, quite a few regional carriers operate only a single aircraft type). It would take enormous amount of investment in time and money to shift to a new aircraft and it would take a large incentive for them to put their eggs in a new basket.
US is probably the most important market at present and operating there gives other airlines a lot of confidence to buy the jet. If you see the orders for MRJ, most are from US (In fact, almost all orders are from either US or Japan). The Superjet, in contrast, hasn't even applied for FAA certification as far as I know.
Promising and delivering lower costs are completely different things. Airlines are more prone to believe companies that have a proven track record of manufacturing civil aircraft than a newcomer. 
The Superjet is the first airliner to be developed in Russia since the end of cold war. As such there are questions about its industrial capability and quality control processes. Mitsubishi, on the other hand is engaged in a number of aircraft projects (it makes more than a third of 787 structure).
Sukhoi has to build a supply chain and support system from scratch (Superjet has a number of foreign components). Again, in the extremely cost sensitive airline industry with tight schedules, there is a perception that the Russian aircraft will not be supported as well as their western counterparts (For example, Boeing boasts of a >99% dispatch reliability for 737)