Error installing Android 4.3 using adb sideload
You can't install a ROM using adb install, just like you can't install a fresh Ubuntu system with apt-get. You use fastboot to install new ROMs, when the device is in fastboot mode. Instructions are different for each device, and the ROM you downloaded should come with them.

Regardless, from the symptoms you describe, it doesn't sound like installing a new ROM will help with the problem. Before trying anything so drastic, check the boot-loop tag wiki to see some more triage/debugging steps you can try.