I don't want ANY action to take place within the Google Now launcher for default browser
Going into privacy and turning off "Open web pages in app" does not work, it still opens Chrome.


Actually make sure that setting is on being that you want it to open in the Google app 

Then go into settings>manage apps. Open chrome, Google now, and any other browser apps and clear their defaults.

If that doesn't help, clear data of the Google app.