Is it possible to install/update apps from Google Store via PC?
There is a Java application to do this, which can be found here. It's called the Real APK Leecher. It works by pretending to be an Android device (you need to configure it with your Playstore account data), so it connects to the corresponding Google services like any other Android device with the Playstore app installed, let's you browse the Playstore, and download APKs. I didn't try it out myself, though; but you might wish to give it a look.