Why is LEGO usually uppercase?
No, it's not an acronym.


  The name 'LEGO' is an abbreviation of the two Danish words "leg godt", meaning "play well". 


All-caps is how the LEGO company asks to have their brand treated.


  Using the LEGO® brand
  
  
  ALWAYS write the LEGO brand name in capital letters.
  ALWAYS use a descriptive noun after the LEGO brand name, it must never appear on its own.
  
  
  E.g. wrong use: I play with LEGO.
  E.g. correct use: I play with LEGO bricks.
  
  ALWAYS accompany the LEGO brand name by the Registered symbol ® in headlines and 
  the first time it appears in copy text. 
  NEVER use the LEGO brand name as a 
  generic term, add a possessive ‘s,’ plural ‘s’ 
  or hyphen.
  
  
  E.g. wrong use: LEGO’s, LEGOs, LEGO-bricks.
  E.g. correct use: the LEGO brand’s, LEGO 
  bricks.
  
  NEVER use the Registered symbol ® in connection with a company name.
  
  
  E.g. wrong use: LEGO® System A/S.
  E.g. correct use: LEGO System A/S.
  
  NEVER change or adjust the graphical design of the LEGO logo.
  
  
  Thank you for helping us protect the LEGO® brand!