What does coming soon mean on the LEGO store website?
&quot;Coming Soon on 1 August 2020&quot; generally means the time when &quot;Add to basket&quot; button becomes available (usually at midnight) so you can actually buy the set. This means you cannot really pre-order it in advance, unless there is some sort of VIP promotion (this is announced in advance), which works for some releases and allow sets to be purchased a day, week or two in advance.
If set is in high demand on release day it can quickly can be marked as &quot;on back-order&quot;. That is your order is accepted, but shipping is delayed.