Cuisinart 12 cup coffee maker - How many grams of ground coffee to make a full strong drip pot?
Normally retailers estimate between 7g and 8g per cup for normal coffee. Try 8g and work your way up. So 12*8=96g for starters.

You might find this article by Harold McGee interesting.


  When I dropped the strength close to Mr. Hoffmann’s preferred 1.5 percent by using a third less ground coffee (about 12 grams of coffee to 180 grams, or 6 fluid ounces, of water), the fruity aroma was much more evident, and the flavor generally brighter and more lively. Clarity is a good word for the overall impression.


Edit: Note that I'm talking about espresso cups that are 60ml as opposed to McGee's 180ml cups. Multiply the amount of coffee for the amount of water you are actually using.