Domestic, fresh taste-alike for an Italian coffee
I'd suggest buying it from someone who knows a thing or two about coffee, like http://www.wholelattelove.com/Lavazza/lava_oro.cfm.

Also, have you tried contacting Lavazza Qualita Oro with questions? If they don't know the best distributors, no one will.

A recommendation: http://www.tonyscoffee.com/shop/blend/cafe-carmelita/

I think you'll like this one as much or more than than the Lavazza Qualita Oro. It's quite wonderful, if not cheap.

It has an Agtron rating of 65. The Lavazza Qualita Oro is about 55, so this roast is lighter.


  The Specialty Coffee Association of America (SCAA) has developed a
  points system to classify the degree - the colour - of different roast
  types. The system consists of eight numbered colour disks against
  which one matches a sample of finely ground, roasted coffee, usually
  pressed into a laboratory petri dish. In this way one assigns the
  roast an approximate number on what is commonly called the Agtron
  Gourmet Scale, ranging from #95 (lightest roast) at intervals of 10
  down to #25 (the darkest common roast).