How to do hot spiced apple cider without apple cider?
According to Wikipedia, apple cider (US usage) is different from apple juice (US usage) in that:


  "Apple juice and apple cider are both fruit beverages made from apples, but there is a 
  difference between the two. Fresh cider is raw apple juice that has
  not undergone a filtration process to remove coarse particles of pulp
  or sediment. Apple juice is juice that has been filtered to remove
  solids and pasteurized so that it will stay fresh longer.


Or, in translation, "apple cider" is apple juice; "apple juice" is filtered apple juice.

So in Italy you should look for brands of apple juice with words like "with bits" or "unfiltered" on the label.