Pimenton ahumado vs. Pimenton de la vera
From the best I can tell, "de la vera" is a regional form of spanish smoked paprika, where ahumado is the more generic form. Sort of like how real cheddar cheese only comes from Cheddar, England or or a true Burgundy wine can only come from Burgundy, France - "de la vera" comes from around the Tietar River in La Vera, Spain.


  Pimenton de la Vera has been protected
  by a certified designation of origin
  since 1998 in order to provide you,
  the end consumer, with a guarantee
  that you really are getting the best.
  The government managed regulating
  council for Pimenton de la Vera
  carefully monitors all steps of
  growing, harvest, and production to
  ensure the strictest quality standards
  are met. No simple pepper can meet
  these standards, only those who follow
  the time-honored traditions exactly.
  Although there are many other
  paprika’s in the world, including
  other certified origin products such
  as our Pimenton from Murcia, only
  those grown and smoked in the La Vera
  valley may bear the certification.


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