Chappati flour (Indian store flour)
From what I understand chappatti flour (atta) is very finely ground whole wheat flour, so it does appear to be more white than regular whole wheat flour, but it does have a noticable difference if you compare the two flours side by side, both in texture and colour.
You could definitely use it for muffins or pancakes if you're so inclined! Just as you can sub whole wheat flour, you could sub atta.