What does "natural" actually mean?
Short answer? Not a damn thing. The term is pretty much meaningless in the US; at best it only means that the product doesn't have added colors, artificial flavors or synthetic &quot;stuff&quot;. From the FDA:

What is the meaning of 'natural' on the label of food?
From a food science perspective, it is difficult to define a food product that is 'natural' because the food has probably been processed and is no longer the product of the earth. That said, FDA has not developed a definition for use of the term natural or its derivatives. However, the agency has not objected to the use of the term if the food does not contain added color, artificial flavors, or synthetic substances.