I2c device disappear from bus after writing
By default the FAST register is set to 0 at power up.
When the FAST mode is 0 and you set LOW to 0 you are entering Power Down mode.

Looking at your code it looks like you are not altering the FAST register which means I can simplify your question to "Why does my device disappear from the I2C bus every time I turn it off".  

Just looking at page 34 of the English User Manual I would say you have to set FAST to 1 before setting LOW to 0.

Also - Do you have pull-up resistors on the I2C bus?  You might encounter problems without them.  They are normally around 4.7K for 5V, but I don't know what they should be for 3.3v systems.