Use Arduino's PWM to control motor direction?
You seem to have misunderstood PWM here. It's actually a digital signal which is constantly pulsing on and off very quickly (several hundred times per second). You don't actually change the output voltage at all -- it's only ever HIGH or LOW (+5v or +0v). The thing you change is how long the signal is HIGH for on each pulse.

This page gives a deeper explanation: http://arduino.cc/en/Tutorial/PWM

When you're controlling a DC motor, this approach is actually better than varying the voltage. The constant pulses still make the motor turn at an adjustable speed, but without losing torque. PWM is also useful for controlling the brightness of LEDs, which don't respond so well to changes in current/voltage.

To address your original motor control question, there's no sensible way to change the motor's direction using the PWM value. You will need some additional circuitry which is able to reverse the polarity of the connections to the motor (meaning your PWM value just controls speed, and doesn't care about direction).

An H-bridge is the usual approach for this. Here's a fairly good tutorial which covers the basic principles: http://www.instructables.com/id/H-Bridge-on-a-Breadboard

Obviously you'd need to modify it for use with your Arduino project. The push switches could easily be replaced by digital signals from a couple of Arduino pins. The motor's power supply would be controlled by the PWM signal. You'll need an extra transistor for that, because you can't safely power the motor directly from an Arduino pin.