How to serially transfer/read an image to Arduino
You can send anything you like through the serial port. It is just 8-bit raw data. The onus is on you, however, to implement a suitable high level protocol with which to transfer the data.

One important thing to bear in mind though: JPEG is a highly compressed complex image format. I am not aware that anyone has ever managed to squeeze JPEG decompression into a lowly Arduino. Instead you will need to use a decompressed image format such as BMP, or do the decompression on the computer before-hand and send the raw RGB image data over the serial instead.