Find number of RX and TX-pin on ArduiMu
You can use FTDI cable with your board on the last row of pads as you have highlighted.

Unfortunately your board designers do not publish a pdf version of the schematic so I opened the provided schematics in EAGLE and exported the FTDI connector diagram.

Here is the FTDI connector connections from the schematic:



Here is the pinout of the FTDI cable



So you can solder a 6 pin header on the bottom row and use the standard FTDI cable.

The FTDI row on your board indicates "BLK" on the left so orient your FTDI connector's black wire with the "BLK" pad on your board.

EDIT:

As per your edits you are using hardware serial on your arduino board to monitor and you are using one instance of "SoftwareSerial" to interface with bluetooth.

As SoftwareSerial library says, you can define any digital pins for Tx and Rx. In the example they have used Arduino pins 10 (pin 14 of the ATMEGA) and 11 (pin 15 of ATMEGA) for Rx and Tx respectively. In your non-standard arduino board, the micro-controller pin 14 is labeled as PWM1 and pin 15 is labeled as MOSI and they are brought out on connector JP7.



So in a nutshell you can use pin 4 of JP7 as SoftRx and pin 5 of JP7 as SoftTx.

If those pins are in use, you can always use other digital pins that are unused in your design. Just refer to the schematic of your board, ATMEGA328 datasheet and arduino libraries.