How to improve wiring a breadboard?
I think the wire itself is perfectly normal. It looks like he's simply soldered right-angled header pins onto the ends. That way, the wires can lie flat on the breadboard instead of being bent over for connections, meaning the whole thing is lower-profile and a little easier to route neatly.

It also has the advantage that they will probably survive far more insertions/removals. With that said, it brings the disadvantage that it exposes the contacts more above the surface of the board, which could increase the risk of accidental connections (short circuits and such like).