Programmatically Change Arduino Com Port Name
On Windows you can change the "Friendly names" assigned to devices and COM ports are devices.  The process is basically open the device manager, open the device properties, find the 'Device Key' and then locate that in the registry and change the 'Friendly Name' value.

See this page for more details:
https://www.eightforums.com/customization/15321-tutorial-how-change-device-names-device-manager.html