WORDS in ATmega328 datasheet note
See jwpat7's answer.
My answer is correct re address word BUT
his points out that "Words" are being addressed and not bytes.  While my answer is not wrong, his is more likely to be what the writer meant in his excessively cryptic footnote.

A Byte is most usually used to refer to an 8 bit quantity.

A "word" is usually used to refer to a multi-Byte variable with the length depending on both processor type and context.

In this case, on page 296, table 28-19 information is given on the format of 4 byte Instructions. These instructions are NOT referred to as Words although in some other contexts they might be.

However,  the "Write Program memory page" instruction contains the address of a memory page. This address is made up of a 16 bit field comprised of 2 Bytes - an MSB and an LSB.
The notation "Words" is shown against the MSB and the LSB to denote (not very clearly) that a single 16 bit "Address Word"is formed by the MSB + LSB combination.