How to upload Arduino sketches to Atmel chips
First thing you need to do in this situation is to crank up the verbosity level on the invocation of avrdude. You do this by adding one or more -v flags to the command line. With -v -v -v -v, you get maximum verbosity.

From your two logs, it appears that the initial handshake with the microcontroller was successful (which would indicate that your connections were good), but then the signature reading turns out quite badly. This is a rather unusual combination which makes me wonder whether you may have misidentified what microcontroller you have.