How to writte simple string compare?
if (strcmp (unit,"cm") == 0) {

    // matches cm

}


For syntax like this the intellisense in products such as Atmel Studio or Visual Studio can really help. Whilst you still need to understand what you might be looking for the intellisense makes all the available Arduino functions visible from the code. If you install the Arduino plugin then there will be an Arduino reference explorer in both ide's which explains everything.