Message Object - Best Practice? |  Consider data attribute for pulling text in
I don't really understand what you are asking here, but I'll give some general pointers:


I find that you have two different variables called Message very confusing. 
It's not really a good idea to add proprietary properties to DOM elements. You should consider using the HTML5 dataset API instead.
It seems wrong to hard code the fade effect.
IMHO this seems like a lot of code and unnecessarily over-engineered for displaying a simple message. It reminds me a lot how of the Twitter bootstrap library does things.