best alternative to QuickTime .mov
Apple is dropping support for the player, so no new releases, but the format remains and can be decoded by recent versions of CC without needing Quicktime to be installed. See

http://blogs.adobe.com/creativecloud/quicktime-on-windows/


  Adobe has worked extensively on removing dependencies on QuickTime in
  its professional video, audio and digital imaging applications and
  native decoding of many .mov formats is available today (including
  uncompressed, DV, IMX, MPEG2, XDCAM, h264, JPEG, DNxHD, DNxHR, AVCI
  and Cineform). Native export support is also possible for DV and
  Cineform in .mov wrappers.


http://blogs.adobe.com/creativecloud/apple-quicktime-on-windows-update/


  Today we’re pleased to announce that Adobe has been able to accelerate
  work that was already in progress to support native reading of ProRes.
  This new capability is fully licensed and certified by Apple, and
  barring any unforeseen issues during pre-release, these fixes will be
  included into an update to the relevant products in Creative Cloud
  shortly.