Help me identify this card playing board game.
A board game of sorts, popular in the Eastern USA, known as One-Eyed Jack, Jack Foolery, Jack Off, and Sequence.

Setup
Players: 2-4 (4 players is done in teams of 2)
Materials:
The board you've pictured
Two standard playing card decks, Jokers removed (104 cards total).
A set of 50 chips for each player.  

Play:
Shuffle the 104 card deck, dealing 7 cards to each player in a two player game, 6 in a three, or 5 in a four. The cards not dealt are retained as a drawing stock for the course of the game.
Game is played in turn, clockwise starting with the player after the dealer.
Each players turn proceeds as thus: Play a card from your hand, place a counter of your color on the indicated square, then draw a card from the stock.

Special Cards: since their aren't jacks on the field, they cause a special action to occur.
Two Eyed Jack: Wild Card
One Eyed Jack: Remove an opponents counter.

Win Condition: Form two uninterrupted lines of 5 counters, with one allowed intersection. 

Source: http://www.pagat.com/misc/jack.html
Google Fu: board game 10x10 playing cards