If the starting card is a Wild, does the starting player still play after picking a color?
http://www.unorules.com/


  If the first card turned up from the Draw Pile (to form the Discard
  Pile) is an Action card, the Action from that card applies and must be
  carried out. The exceptions are if the Wild or Wild Draw Four cards
  are turned up, in which case – Return them to the Draw Pile, shuffle
  them, and turn over a new card.