Help identify old advertising card game
The card you are missing is

1       (rose)         1
The Officers
The Factory
The Page Woven Wire Fence Co
The Business

After studying the cards, I have come to the conclusion that the order of the titles on each card is irrelevant. I do believe that the purpose of the game is to match the numbers by drawing from a deck. It would be simple, of course. Discard 1 card, draw 1 card or take the top card of the discard pile. When you have 4 of a kind, you place them down face up and replenish your hand. When the deck runs out of cards, the discard pile will be shuffled and play will continue until no more new cards may be drawn.

Now, the miles on top of the cards represent contracts that were made with the Page Woven Wire Fence Co. in 1894 (actual contracts). The purpose of the game would logically be to collect the most mileage of fence.

The item you have is very likely highly valuable, and I doubt no more than 20 copies were produced (6 is my actual estimate).

The game can be played without the 1 set if you intend to actually play.

The game was apparently created to offer insight on the company to potential clients.

I hope this has proven to be helpful to you. I also hope I am accurate, as much of what I said was speculation (albeit speculation based on several hours studying the cards and the company).

Value of the antique? Without the card I mentioned, probably 700 dollars. If you find a copy of that card, you could probably double that. Maybe push to triple.