Does this have an official name and rule set?
You're talking about Liar's Dice, an individual hand variant, which is also covered in the Wikipedia entry you shared:


  In "common hand" liar's dice games, each player has a set of dice, all players roll once, and the bids relate to the dice each player can see (their hand) plus all the concealed dice (the other players' hands). In "individual hand" games, there is one set of dice which is passed from player to player.


Spanish and French versions of this game only cover the individual hand variant, as reflected in their own Wikipedia entry:
https://es.wikipedia.org/wiki/P%C3%B3ker_mentiroso
https://fr.wikipedia.org/wiki/Poker_menteur
Spanish rules establish losing when reaching 9 points, as those are the 
number of letters for the word liar in Spanish: mentiroso. While French rules fixes the losing points up to five (has nothing to do with French word for loser this time, as its menteur).

As it seems to be a game without any official organization behind it, there isn't such a thing as an official ruleset, despite in Spain is very common in universities and seems to exist some tournaments there.