Coat Of Arms And Goblin Tokens
Each of your creatures (including the token goblins) get +101/+101. I hope your opponent has a sweeper.

I think your confusion comes from misreading the things that are being counted. You don't count the number of different types: each creature counts the number of other creatures that share at least one subtype. (In the card's example, the two Goblin Warriors and Goblin Shaman share the subtype Goblin.)

And yes, the tokens count. They may not be cards (technically they don't count as cards even if you use token-cards), but they are permanents, creatures, and goblins.