How can I scale map texture relative to each oriented faces?
If you want to have the vertical lines using a noise texture on both sides of the wall, this can be done simply with mapping nodes. Simply add a noise texture connected to a color ramp.  then add a texture coordinate node attached to a mapping node.  Scale up the material the same amount on both the x and y axes to get the desired result.  I will show you may node setup:
using this setup, I got this result: 
you can adjust the color ramp and other settings as needed