Image sequence customizing
It is quite easy to do what you want, just learn how to use the Frames, Start Frame**, Offset and Cyclic controls on the Image Sequence node used as the texture of the plane's material. 



Read: Same Video on each face, but with different time delay? 

Then to change to another sequence of repetitions use a mix color node to start the next iteration and animate the Mix Factor



Read: How do you animate image texture materials in blender cycles with keyframes?