How to make a material for glossy Wood
If your final project is destined to be for Blender's Game Engine, you're really jumping in at the deep end.  If it's just to create an on-screen demo 'live' whilst still in Blender, or producing a video for each name, you've still got a long way to go if starting from scratch.

With the latter in mind and your query as to how to make wood shiny, I've included this example with some text 'burnt/engraved' into it's front surface to at least show you what is possible using plain vanilla Blender and OpenGL rendering.



The 'shinyness' such as it is, was achieved by placing a few 'Point lights' about and upping the specular setting.

The Blend file (complete with textures) is attached so you can wander within and see how it's put together, experiment etc.  Something to kick off from.

Making the oblong look like wood needs "Texturing".  Have a look at the Blender file attached along with some YouTube tutorials on the subject.  There's plenty available.

You might also take a look at this: What order to texture a 3d object?

(Blender version used: 2.77a)