Video Editing - Text Effect Font
Personally I use the fact that Blender can have multiple scenes each with wildly different settings/setups/objects.

Click the plus sign at the top of the screen next to Scene. 


Select New and rename it to something relevant.

note that it resets to the Blender defaults, in this case I Blender Render not Cycles, so remember to update it.

Add a Text object and add a camera. set the rotation to 0,0,0 and position it above your text.


Set the Camera to Orthographic.


There are various ways of getting the Text lit.

I usually add a Lamp set to Sun and pointing directly down. Change the Strength to 4 to get a strong contrast.


Depending on what outcome you want you can either set the background colour or set as Transparent.



Now in the VSE you can add a new Scene as a video strip


Then set the Strip settings to your new Scene


final set the Strip Blend to Alpha Over and the Alpha Mode to Transparent


When you render the strips will be combined.


Here the default Scene contains the default Cube with the default Lighting and our Title Text Scene is Rendered and placed in front of it.

The great thing about this technique is that you can do really cool animations with the text. From basic scrolling to bouncing to 3D manipulations. And you can do this with as many scenes as you need.