Certainty Equivalent
How can someone claim that this return is guaranteed, since we need to use $\mathbb{V}ar(\widetilde{W})$ to measure the utility gain of an individual? 


Maybe I misunderstand your point, but though $\widetilde{W}$ is a random variable, $\mathbb{E}(\widetilde{W})-\frac{\rho}{2}\mathbb{V}ar(\widetilde{W})$ and hence $CE(\widetilde{W})$ is a real number. So $CE(\widetilde{W})$ is a measure of a certain income which to the consumer has the same utility as $\widetilde{W}$.