Existence of market sharing equilibrium in hotelling model
Market sharing simply means that both platforms have some market share. So the condition can probably be obtained by finding the closed-form solution for market shares (not only implicitly as in (7)) and imposing the condition that all market shares are positive. This is akin to each platform having an interior solution.

I am not sure which Hessian you are referring to, but my guess is that you mean the hessian of a firm's optimization problem (choosing both of their prices) taking the prices of the other platform as given. In that case, if the Hessian is negative definite, regardless of the other firm's prices, an interior solution exists.