Key Performance Indicators
Key Performance Indicators are important elements of a company that can be used to asess a firm's current core competencies and business model. They are based on of key result areas. Here is my interpretation of the three indicators and some examples (There are many more):


Competency: A firm's business strategy and it's competitive advantage


Example: Retention, Value (Quality/Price), R&amp;D Investment

Profitability: A overall indicator of market performance 


Example: ROI, Gross Margin, EBITDA

Effectiveness: The implementation of a firm's strategy


Example: Market Share, Sales, New Market Segments



You may notice that the examples can be related to other indicators, because the indicators are a broad overview of the firm.