Melting points of NaCl and RbCl
No doubt about it: it is due to the ionic radii and thus the distance between ions. The Rb-Cl bond is not as strong because of the distance between them. Na has an E.N. value of 0.9 Paulings while Rb is at 0.8; thus no significant difference in the magnetic forces of attraction.

LiCl has an even lower melting point due to excessive polarization (this is when Farjan's rules come into play), and the result, along with electronegativity again, is still an ionic compound, but with more covalent character.