Why absorption/transmission spectroscopic data is normalized?
There is confusion here about absorption at one wavelength and the absorption spectrum. At each wavelength the Beer-Lamber law applies $$I_{trans_{\lambda}}=I_{0_{\lambda}}\exp(-\epsilon_{\lambda} c l)$$ for a compound with extinction coefficient $\epsilon$ at wavelength $\lambda$ and concentration c and path length l. 

When an absorption spectrum is produced it is normal to show it as optical density vs wavelength, i.e. $OD_{\lambda}=\log(I/I_0)_{\lambda}=-\epsilon_{\lambda} c l $ and in this case the ratio of peaks for the same compound is constant no matter what the concentration. (Naturally assuming that it does not absorb so much that the instrument fails).