Possible nonclassical ion from a bicyclic system
While there are examples of 1,2-methide shifts, this question has an uncanny resemblance to the dienone-phenol rearrangement whose mechanism was first elucidated by Woodward and Singh in 1950. Dienone 1 under acidic conditions undergoes rearrangement to phenol 6 and not, based on earlier speculation, to phenol 4. The direct 1,2-methide shift (2b --> 3) does not occur but rather the reaction proceeds through the spiro carbocation 5. continued  

Applying this approach to the carbocation 7 generated from the alcohol in this question, spiro carbocation 8 forms the predicted tetrahydronaphthalene 10. One way to distinguish between the two mechanisms is via a labeling experiment. All of the carbon label in 7 will retain its location as the red star in 10 if the 1,2-methyl shift mechanism applies. The spiro mechanism will partition the label ~50:50 between the two ring benzylic carbons. For related studies, see reference 2.
1) R. B. Woodward and T. Singh, J. Am. Chem. Soc., 1950, 72, 494.
2) A. J. Waring, J. H. Zaidi and J. W. Pilkington, J. Chem. Soc, Perkin Transactions I, 1981, 1454.