Woodward Fieser rules for dienes - non conjugated double bond as exocyclic?
Woodward's rules are an empirical method for predicting the maximum absorption of a molecule based on the functional groups present (that is, conjugated functional groups which possess a distinctive maximum absorbance such as a diene or an unsaturated carbonyl).


  Should the marked double bond considered as an exocyclic double bond?
  


Exocyclic is defined as being outside of the ring system (or in more complex systems, outside of the ring system being considered), the bond highlighted is indeed inside the ring system and is as such endocyclic.

If we start with the alkene at the bottom left, then it is in conjugation with an endocyclic alkene (to the immediate right) and an exocyclic alkene (in the ring to the right hand side). These double bonds are all in conjugation with one another. 



The bond you've pointed at isn't in conjugation with the 'triene'

The Woodward rules are specifically related to the effect of groups in conjugation, a simple test of which is to see if you can push curly arrows between the pi bonds. If you try this for your molecule you'll quickly see that the bond you've highlighted is too distant from the conjugated system to have any involvement.