Diffusion/Streaky bands on TLC plate
Several things that may help your situation, listed roughly in the order in which I'd try them: 

1. Application of the sample to the TLC plate

TLC is most usually ran by applying a small spot of the sample to the plate, and allowing it to run up. Analytically, this gives the greatest resolution, and as such for things such as monitoring reactions or identifying components in  column chromatography fractions, spots are the most widely used. 



In some cases, the TLC plate is used to purify components of the sample, this is called preparative layer chromatography, or PLC for short. In PLC, bands are applied to the plate, to allow greater quantities of the sample to be applied and hence separated.

When applying bands to the PLC plate, it's crucial to ensure that the band doesn't get too close to the edges (as it has in the images you've uploaded), as a rule of thumb, at least 1/2 cm from each side should be left clean.  

The reason for this is that the solvent doesn't run perfectly level up the plate, this is most evident at the edges of the plate. If you re-run your TLC plates with a shorter band, you should see a decrease in the curving effect that you're observing. 

2. Quantity of sample loaded onto the TLC plate

Looking at the images you've provided, you may also have loaded too much sample onto the TLC plate, saturating the silica and reducing the separation. 

You could try either increasing the size of the plate, increasing the thickness of the silica layer (special PLC plates are available with thicker layers of silica, allowing more material to be loaded), or simply just diluting your sample and loading less on. 

3. Solvent system

Although you say that "this solvent system has been used to run similar wax extracts", its always worth trying different eluents with your chromatography, unless your sample is identical to the prep you're following.  A different modifier (formic acid or trifluoroacetic acid often work well), or different solvent mixtures (methanol in dichloromethane is often a lifesaver) might help tighten up the bands.

Finally, and possibly most of all, make sure you completely dry the plate out before visualising it (leave it sat on the side for a few minutes or use a hot air gun).