Shifting of groups in carbocation rearrangement
In general, migratory aptitude of different groups follow following order: 
$\ce{-Ph} &gt; \ce{-C(CH3)3} &gt; \ce{-CH(CH3)2} &gt; \ce{-CH2CH3} &gt; \ce{-CH3} &gt; \ce{-H}$

For example, 2,3-diphenylbutane-2,3-diol (1) was allowed to react under homogeneous (25 mol% of p-toluenesulfonic acid) or heterogenious (20 mol% of graphene oxide) catalytic conditions using toluene as a solvent at $\pu{100 ^\circ C}$. Under both conditions, only pinacol rearrangement with phenyl migration was observed affording 3,3-diphenylbutan-2-one (2) in a 90 and 95% conversion. Methyl migration has not been observed [Reference].



Reference:

Pinacol Rearrangement and Direct Nucleophilic Substitution of Allylic Alcohols Promoted by Graphene Oxide and Graphene Oxide $\ce{CO2H}$: M. Gomez-Martinez, A. Baeza, D. A. Alonso, ChemCatChem, 2017, 9, 1032–1039 (https://doi.org/10.1002/cctc.201601362)