De-excitation of a molecule
After radiation is absorbed and the electron is at an excited state in the molecule there are several pathways for de-excitation to occur (see fig.). The pathway of choice depends on its rate, ie how fast it can happen. It turns out that the fastest de-excitation pathways are radiationless (wavy arrows in fig) such as internal conversion (IC) that happens through vibrational relaxation of the molecule and external conversion (EC) where the molecule returns to its ground state through collision with solvent molecules. This is why matter usually doenst emit light after absorbing it. There are instances however where this is actually possible because it happens that the radiationless pathways are not the most efficient way for the molecule to return to its ground state and that is when fluorescence (FL) and phosphorescence (Ph) occur.