Is the word "pose" used correctly in the paper "Matrix Capsules with EM Routing"?
Great question, and one that I think we could have done a better job of answering in the paper. 

Essentially, the pose matrix of each capsule is set up so that it could learn to represent the affine transformation between the object and the viewer, but we are not restricting it to necessarily do that. So we talk about the output of a capsule as though it is an affine transformation matrix, but we can't ensure that it will be. We do things explicitly that make it more like such a matrix — like adding in the coordinates to the right-hand column — but we can't be sure. This somewhat embodies a large part of the capsule network theory — we set up scaffolding so that the network can learn to be equivalent to transformations that we think it ought to be invariant to, but we don't ensure that it is.