Why is the E step in expectation maximisation algorithm called so?
In expectation step, firstly we calculate the posterior of latent variable $Z$ and then the $Q(θ | θ^{(t)})$ is defined as the expected value of the log likelihood of $θ$, with respect to the current conditional contribution of $Z$ given $X$ and the current estimates of $θ^{(t)}$. In maximization step, we update $θ$ using the argmax on $Q$, with respect to $θ$.
$$Q(θ | θ^{(t)}) = E_{Z|X,θ^{(t)}}[logL(θ;Χ,Z)]$$
To be more intuitive, think of k-means as a special case of EM, where in expectation step the $Z$ variables are defined, that is the latent variables indicating the membership in a cluster, and calculated in a hard assignment way. In maximization step the $μ$s of the clusters are updated. If you want to see the corresponding relation for $Q$ in k-means, I suggest you read the chapter 9.3.2 in C.Bishop's book: Pattern Recognition and Machine Learning.