What is wrong with equation 7.3 in Sutton & Barto's book?
In general, $\mathbb{E}_\pi[G_{t:t+n}|S_t = s] \neq v_\pi(s)$. $v_\pi(s)$ is defined as $\mathbb{E}_\pi[\sum_{k=0}^{\infty} \gamma^k R_{t+k+1} | S_t = s]$, so you should be able to see why the two are not equal when the LHS is an expectation of the $n$th step return. They would only be equal as $n \rightarrow \infty$.