Automatic Feature Engineering
In my experience, when people claim to have an automated approach to feature engineering, they really mean "feature generation", and what they're actually talking about is that they've built a deep neural network of some sort. To be fair, in a limited sense, this could be a true claim. Properly trained deep neural networks can handle any number of pairwise correlations between individual features or groups of features. That said, without a great deal of up-front data pre-processing tools that know how to intelligently handle different types of input data (e.g., free text, images, etc.), none of this would be possible. Bottom line, it takes a great deal of manual effort to do something automatically.