In a recommender system, how can you normalise the similarity between two arbitrary users?
This normalization means if the number of mutual voting of $u$ and $v$ is low and not enough proportional to total number of voting (here from $\frac{25}{10000} = \frac{1}{400}$ to $\frac{50}{10000} = 0.005$) you should apply this fact into the similarity in some way. Because, your observation is not enough and you can't talk about it confidently.

In other words, it can be confident factor which you apply into the similarity measure.