What kind of data analysis problem is this?
You should start with exploratory data analysis to understand the data in as much detail as possible. Once you have a good understanding of the obvious patterns in the dataset,  you should then turn your focus towards answering the less obvious questions using modelling techniques.
The final item on the list that hints at building a recommender is an example of data modelling whereas all other items appear to be exploratory data analysis.
It appears this is an open ended problem. It is for you to look at the data, gain an understanding out of it and then figure out answers to interesting and less obvious questions that might interest the Business group.