title_body: What's the point of drinking light booze?
upvoted_answer: The effects of alcohol are well known. It makes you relax, uninhibited and generally have a good time up to a point. I once had a couple of friends that would order their Coors Light beer on crushed ice. It was awful, but they did it anyway as a way to slow down the consumption. I think that's generally what people are doing when there is less alcohol in a drink. They like to get buzzed and don't want to be drunk. Personally, I like to drink a fair amount of beer so if I know I am going to have more than a couple of beers, I will choose a lower alcohol beer (not necessarily a lite beer) instead of an IPA. I also drink cider instead of wine for the same purpose. 
  
  So, I think people like to drink something but not get drunk.