title_body: If buying a distillery, what would you focus on?
upvoted_answer: Having owned and run a winery for 15 years (as well as making the wine, it was a small operation), you should concentrate on Sales, Marketing and Distribution about 90% of your effort. You could bottle paint thinner and with the right sales team and marketing you could make tons of money. I've seen it in the wine industry many times. People will say "if you make a quality product, people will buy it" is not true. Branding, marketing and sales make or break almost any product. Look at the Pet Rock for gods sake!