title_body: What does "fl. oz" mean?
upvoted_answer: It sounds like you live in a place that uses the metric system. A fluid ounce (fl. oz.) is a measure of volume in U.S. customary units: 1 fluid ounce = 29.5735 milliliters. A Fluid ounce in British Imperial Units is slightly smaller: 1 fluid ounce = 28.413 ml. However, you are unlikely to find any modern labeling that uses British Imperial units since the U.K. has fully adopted the metric system, so in all likelihood the labels you are seeing refer to U.S. customary units.