title_body: Table of Contents just contains lots of "New Article N" entries
upvoted_answer: After a great deal more searching around, I found the answer in a manual for an earlier version of QuarkXPress.
  
  You have to open the Reflow palette, where you get a list of all the articles making up the reflow layout - and the names matched the entries I was getting in the TOC. But to edit them you have to select them and click the edit button in the palette toolbar, there's no right click menu for this.
  
  In any case, I never finished this as I decided it was easier to export the original PDF to Word, clean it up, define the TOC and upload that to Amazon instead...