Deploying software that depends on a virtual machine for non-tech savvy users
I argue that K8s+docker is a good approach even for a non tech person. For k8s you can use microk8s which is available on linux, windows and macos. It creates a local, single-node k8s cluster for you. You can write a script (if the target OS is linux or mac) and automate the installation of kubectl, microk8s, enable addons and install your component k8s yaml file. If the target OS is windows you have to see how they automate stuff and use that method.