ElementAPI: How to order and/or limit results?
Just setting the limit property doesn’t do the trick alone, you need to deactivate pagination, too:

'criteria' =&gt; [
    'section' =&gt; 'trucks',
    'limit'   =&gt; 10,
    'orderBy'   =&gt; 'title asc',
],
'paginate' =&gt; false,