Yeezy season isn’t even close to being done yet. Kanye might have showed his debut Adidas collection a month ago, but the talking points keep rolling out. First came the price points, now comes the lookbook—if you can even call it a lookbook. It’s more of an artbook TBH—a 53-PAGE artbook—though Kanye is using the term “Season Zine.” If this is how Kanye brands a single collection, can you imagine what he’ll do when he relaunches his namesake line? Well, probably not, because whatever it is has no precedent. Just like this. 
 
 Aside from being groundbreaking in its length, the book is a refreshing continuation of Kanye’s show: There’s a lot of diversity among the models, in every sense—especially when it comes to body shapes. 
 
 And, well, you can’t miss that because there is a lot of nudity. Obviously, Kanye is on team #FreetheNipple. Some of the nude shots don’t even contain any of the Adidas pieces, they just add to the overall vibe of the collection’s very minimal feel. 
 
 But there are also plenty of closeups of the actual clothes, which is much appreciated since it was hard to catch the details in presentation. Plus, there were ample distractions. When you see these clothes and accessories on zoom though, you can see just how much thought went into each of them, especially with the outerwear. The detail shots almost maybe even justify the steep pricing? 
 
 The biggest surprise of the book, though, has to be that Kanye makes a cameo on page 44, modeling a new windbreaker that looks like the perfect thing to throw in your bag (though it probably costs more than your whole look right now). Seriously though, Kanye should really consider binding this lookbook and selling it as a coffee table book. It’d be the perfect conversation starter to just have laying around. ||||| Adidas AG notched a big win when it signed a deal in January to sponsor University of Miami sports. The school had been rival Nike Inc.’s turf for decades, a perfect place to show that Adidas’s new U.S. chief was breaking its long slump in America. 
 
 But many fans of “The U” balked, starting anti-Adidas chatter on social media. Miami’s coaches seemed excited, says Mark King, Adidas’s new North America president. “But at the kid level,” he says of students, “they’re like, ‘Why would you sign with Adidas?’ ” 
 
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– Between 2002 and 2013, Adidas saw its overall market share more than quadruple—but in the US, the German company has recently struggled, with a retail market share of just 7% last year. And in the world of sneakers, that's a big problem: "The US is 40% of the world's sneaker market and 100% of the world’s sneaker culture," an analyst tells the Wall Street Journal. The No. 2 sports brand in the world is now trying to get off the sidelines in the US, where, in the 1970s, it was the star player. It was recently surpassed in the US by Under Armour; neither firm has caught up to Nike, which surpassed Adidas years ago, the Journal reported in January. The new effort is largely in the hands of Mark King, the president of North American operations since June. When it comes to sportswear, coolness is key, the Journal notes, and that means nabbing celebrity support. King has received the OK from Germany to sponsor as many as 500 pro football and baseball players in the US over the next few years, and he's also signed deals with Arizona State University and the University of Miami. Meanwhile, Adidas has been working with a celebrity who's not from the sports world: one Kanye West, whose Yeezy Boost shoes sold out in their first run. They're far from his only Adidas product, as his NSFW lookbook demonstrates, MTV News reports. And in a first, US product branding will be created mostly in the US, King notes, and that could be a big help: "If your upper management is in Germany, and they don't know Flatbush from Harlem from Virginia," says a retailer, "it's hard to have that information percolate back up to the top." (As for Nike, its famous slogan has a somewhat disturbing origin.)