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 You can add location information to your Tweets, such as your city or precise location, from the web and via third-party applications. You always have the option to delete your Tweet location history. Learn more ||||| The Denny's mascot is under attack, because some people are saying it looks like something other than a sausage link. (Photo: Justin Sullivan, Getty Images) 
 
 Denny's new Grand Slam mascot is drawing a lot of attention on social media, much of it from critics who say it is, um, distateful. 
 
 The chain has chosen a sausage link as the face of its popular breakfast combinations. 
 
 CLOSE Brace yourselves. Breakfast at Chick-fil-A just got better. Time 
 
 Social media is blazing with comments about how the chunky brown character looks like something else. But Denny's stand by him. 
 
 CLOSE Ice cream shop owners Scott and Pam Martin have adopted a squirrel as a mascot who seems to love vanilla ice cream enough to show up nearly every day for her scoop. (April 11) AP 
 
 "We do not have any plans to change how Sausage looks because…well, he looks exactly how a breakfast sausage should look," Denny's chief marketing officer John Dillon said in an email. "And of course, we’d hate to give Sausage a complex because we -- and his Grand Slams family -- love him just the way he is!" 
 
 He's shown up before: The character was part of a "Grand Slams" Web series in 2014 along with an anthropomorphized egg, pancake and slice of bacon, according to the Spartanburg, S.C.-based full-service family restaurant chain with more than 1.700 restaurants, 
 
 "Sausage has been looking for an opportunity to out-shadow his breakfast counterparts for a while, so it was only a matter of time before he tried to jump into the spotlight. While this unflattering comparison was never in his plan, he won’t let it stop him from enjoying his 15 minutes of fame," Dillon said. 
 
 If Denny's wanted to make a splash, it did. The bathroom humor on Twitter abounded : 
 
 This really is Denny's new mascot? Really? If this was there #1, what was there #2? pic.twitter.com/i6KYJGPZre — VBTheWise (@VBTheWise) September 13, 2017 
 
 Denny's does often gives me "the slams" — maphew🌹 (@grown_ass_manx) September 9, 2017 
 
 Others were more subtle about it. 
 
 #dennys has a new mascot. I'm just going to leave this here. pic.twitter.com/aM6L9HPS21 — MarketRunner (@SWGaspar) September 12, 2017 
 
 @DennysDiner what if you had a dinosaur for a mascot — The Sultan of Salt (@breathelovesit) September 9, 2017 
 
 But not everyone thinks the mascot is bad. 
 
 Every marketing campaign runs the risk of upsetting some people, plus it’s succeeding at creating buzz about the restaurant chain without damaging the brand, says New York-based brand consultant Allen Adamson. 
 
 More: Meet Denny's newest breakfast wars weapon 
 
 More: Chili's is trimming menu by 40% but burgers, fajitas stay 
 
 “I’m sure a designer can tweak it 10% away from a negative connotation,” he said. “I don’t think they should flush it yet. The reason they should stick with it a little longer and ride out the Twitter storm is it’s breakfast item… People are not going to not order Denny’s, because they think they’re serving side dishes they don’t want to eat.” 
 
 Denny's stock closed up 1.2% to $11.89, up 14 cents. 
 
 Follow USA TODAY reporter Zlati Meyer on Twitter: @ZlatiMeyer 
 
 
 
 Read or Share this story: https://usat.ly/2wZHn5i ||||| Tweet with a location 
 
 You can add location information to your Tweets, such as your city or precise location, from the web and via third-party applications. You always have the option to delete your Tweet location history. Learn more ||||| Denny’s is best known for their signature Grand Slam breakfasts, but that may have just changed... 
 
 All eyes are on their fairly new, not so appetizing mascot-type thing that a lot of people think bears a striking resemblance to feces. 
 
 It's kind of impossible not to see it. 
 
 The Dennys turd is here with lunch pic.twitter.com/uoqLsi2xzt — AmericanPropagandist (@ArmyStrang) September 9, 2017 
 
 Denny's was probably aiming for a friendly sausage as their mascot, but at best we have a face that seems more like it's welcoming us to the bathroom than a restaurant — and some people are straight up calling it a "turd." 
 
 I had this same thought today 🤦🏻‍♂️ pic.twitter.com/4QVuNpgE6o — SeanGallimore (@SeanGallimore) September 10, 2017 
 
 And what's with those long arms? And that terrible fashion sense? 
 
 A turd in a fedora. I bet he's huge on Reddit. — brx0 (@brx0) September 10, 2017 
 
 You better eat that lunch! The Denny's turd spent all morning slaving over a hot toilet bowl to make it. — Hipster Sasquatch 🤘 (@Gr8SageEqlofHvn) September 10, 2017 
 
 Others can't help but make crappy bathroom jokes at Denny's expense. 
 
 Wierd he usually only shows up after you finish eating — Neil Armstrong (@FatMan_OnTheRun) September 10, 2017 
 
 Denny's does often gives me "the slams" — maphew🌹 (@grown_ass_manx) September 9, 2017 
 
 Well, shit. What are we going to eat for lunch? — Paula Hunt (@thepaulahunt) September 10, 2017 
 
 Truth in advertising, I respect that. — Kevin Collins (@AllHailBrak57) September 10, 2017 
 
 And some are just plain confused. 
 
 Is that a Sausage Party character? — Will Michael O'Neil (@ThisIsReadade) September 11, 2017 
 
 What is this even? — 🕷Rebekkah Porter🕸 (@RebekkahPorter) September 11, 2017 
 
 what is that supposed to be?! 🤣 😂 — Em (@embellydance) September 10, 2017 
 
 Regardless of what he's actually supposed to be, one thing is for sure: this little guy definitely does not look like something you want to eat. ||||| Tweet with a location 
 
 You can add location information to your Tweets, such as your city or precise location, from the web and via third-party applications. You always have the option to delete your Tweet location history. Learn more ||||| Diner chain Denny’s recently unveiled a new mascot, but alas things did not go as smoothly as hoped. Rather than making a splash, the fedora-wearing cartoon sausage only stunk up the room, its reception blocked up by a torrent of online ridicule over its unfortunate resemblance to (sorry) the end result of eating sausage. 
 
 What we’re saying is that many — a great many — jokes were made about how much “Sausage” (that’s his name) looks like… you get the idea. 
 
 “The Dennys turd is here with lunch,” said one Twitter user. “I’m not a pro, but I can guarantee I would come up with something better than a turd wearing a hat” said another. 
 
 “Sausage” was actually unveiled earlier this summer as part of Denny’s’ anthropomorphic food mascot team “The Grand Slams” (named after the chain’s breakfast dish). The other members of the team are Pancake, Bacon, and Egg, though none of them resemble the output of digestion. 
 
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 “Who is Sausage? Well, he’s complicated,” the official site says about him. “You see, it’s hard living in the shadow of Bacon, America’s favorite breakfast side. And sometimes his insecurities get the best of him. But we can’t hold that against him. For a guy who can be a little spicy at times, we’s ultimately a good person. Er… food item.” 
 
 Good person or not, Twitter was not kind, flocking to point out again and again and again how much he looks like feces, with several noting his resemblance to “South Park” character “Mr. Hanky, the Christmas Poo.” Read on for a sampling. 
 
 The Dennys turd is here with lunch pic.twitter.com/uoqLsi2xzt — AmericanPropagandist (@ArmyStrang) September 9, 2017 
 
 Just saw Dennys new mascot… pic.twitter.com/LhT2hKcdeM — Korry Richards (@krdzn) September 12, 2017 
 
 Thank you @DennysDiner for letting us know what Mr. Hanky does the other 364 days of the year. #Dennysmascot — Melissa (@melissa_sawyer) September 12, 2017 
 
 They should embrace it! T-shirts, hats, cartoon spin-off, the whole thing. Will be huge. Go #dennys https://t.co/aPMXJxGDwy — Lee McKnight Jr. (@LeeMcKnightJr) September 12, 2017 
 
 #Dennys new mascot is a turd? 
 
 Speaking as someone who is totally average at their job, I'm still better than whoever came up with that — Mike Casey (@mikecasey24) September 12, 2017 
 
 I'm not a pro, but I can guarantee I would come up with something better than a turd wearing a hat #dennys #turdinafedora #comeon — Amy (@Amy_Odland) September 12, 2017
– When it comes to creating a new mascot for your restaurant, maybe brown and log-shaped isn't the way to go. USA Today reports Denny's debuted its anthropomorphized sausage character "Sausage" back in 2014. But the internet wasn't going to ignore a restaurant mascot that looks like poop forever, and it finally took notice this week. Let's see what online observers had to say about our new friend Sausage: AmericanPropagandist: "The Dennys turd is here with lunch." Kira Bindrim: "Denny's new mascot looks like an extremely scared poop that's been forced to wear accessories." John DeBella: "I don't know what demographic they're trying to reach, but I'm pretty sure I'm not in it." Amy: "I'm not a pro, but I can guarantee I would come up with something better than a turd wearing a hat." Orphan J: "Looks like Mr. Hanky got a new gig as the Denny's mascot!" The Wrap: "Rather than making a splash, the fedora-wearing cartoon sausage only stunk up the room." Mashable: "[It] seems more like it's welcoming us to the bathroom than a restaurant." Despite all the potty humor, Denny's doesn't seem to be sweating it. "We do not have any plans to change how Sausage looks because, well, he looks exactly how a breakfast sausage should look," Denny's chief marketing officer tells USA Today, adding, "While this unflattering comparison was never in his plan, he won’t let it stop him from enjoying his 15 minutes of fame."