In blunt testimony revealed on Tuesday, former managers of Trump University, the for-profit school started by Donald J. Trump, portray it as an unscrupulous business that relied on high-pressure sales tactics, employed unqualified instructors, made deceptive claims and exploited vulnerable students willing to pay tens of thousands for Mr. Trump’s insights. 
 
 One sales manager for Trump University, Ronald Schnackenberg, recounted how he was reprimanded for not pushing a financially struggling couple hard enough to sign up for a $35,000 real estate class, despite his conclusion that it would endanger their economic future. He watched with disgust, he said, as a fellow Trump University salesman persuaded the couple to purchase the class anyway. 
 
 “I believe that Trump University was a fraudulent scheme,” Mr. Schnackenberg wrote in his testimony, “and that it preyed upon the elderly and uneducated to separate them from their money.” 
 
 For Mr. Trump, whose presidential campaign hinges on his reputation as a businessman, the newly unsealed documents offer an unflattering snapshot of his career since branching out, over the past decade, from building skyscrapers into endeavors that cashed in on his name to sell everything from water and steaks to ties and education. ||||| SAN DIEGO -- Trump University instructed employees on how to play on peoples' emotions to get them to buy more expensive seminars for succeeding in real estate, according to nearly 400 pages of court documents unsealed Tuesday. 
 
 The "playbooks" for the now-defunct business owned by Donald Trump, the presumptive Republican nominee for president, offer detailed sales scripts and tell employees how to overcome obstacles such as potential customers who have reached their credit card limits or want to check with a spouse before buying. 
 
 The documents unsealed in San Diego were part of a lawsuit by customers who say they were defrauded. Last Friday, a judge who has earned Trump's scorn agreed with attorneys for The Washington Post that the public had a right to know what was previously confidential. 
 
 The documents outline how employees should guide customers through "the roller coaster of emotions" once they have expressed interest. 
 
 "The motivation that they experienced can die quickly as the realities of their daily lives take over. It is our job to rekindle that motivation ... to make them once again see the potential of achieving their dream," according to a Trump University "sales playbook." 
 
 Trump University's core customers are identified in the documents as male heads of households between 40 and 54 years old with annual household incomes of at least $90,000, a college education and a net worth of more than $200,000. 
 
 If potential students expressed concern about the cost, or about needing to go into debt in order to afford the classes, staffers were prompted to reassure them by telling them not to "make excuses." 
 
 "[D]o you like living paycheck to paycheck? ... Do you enjoy seeing everyone else but yourself in their dream houses and driving their dreams cars with huge checking accounts?" the scripted response reads. "Those people saw an opportunity, and didn't make excuses, like what you're doing now. " 
 
 Another section urged staffers not to appear "impressed" by a potential student. "When attendees see that we (the experts) are impressed by their accomplishments, they may easily leave thinking that they don't need our help," the guide says. 
 
 The documents show meticulous attention to details such as seating at seminars. Room temperature should be set no higher than 68 degrees and music should be the O'Jays "For the Love of Money." 
 
 Trump has maintained that customers were overwhelmingly satisfied with the offerings. His attorneys didn't immediately respond a request for comment Tuesday. 
 
 The 6-year-old case in San Diego is scheduled to go to trial shortly after the November presidential election.
– A judge ordered court documents unsealed Tuesday in the fraud case being brought by former customers of Trump University who call it a scam. Donald Trump will be happy to read testimonials like this from one happy customer: “Trump University is some of the best money I ever invested!” per the Washington Post. He will be less pleased to read the testimonials of former managers who say it was business as usual to strong-arm financially vulnerable customers into classes they couldn't afford, reports the New York Times. For example: “I believe that Trump University was a fraudulent scheme, and that it preyed upon the elderly and uneducated to separate them from their money," wrote Ronald Schnackenberg, a sales manager for Trump University, which was active from 2005 to 2010. Trump University was "a facade, a total lie," says a former sales exec, Jason Nicholas, in his testimony. “It’s OK, just max out your credit card,” says another former employee, Corrine Sommer, referring to the advice given to customers who were worried about the cost; classes cost as much as $34,995. Another internal sales document reads, "We teach the technique of using OPM ... Other People's Money," in encouraging the use of credit cards to pay for tuition. Another scripted response for those customers, per CBS News: "[D]o you like living paycheck to paycheck? ... Do you enjoy seeing everyone else but yourself in their dream houses and driving their dreams cars with huge checking accounts. Those people saw an opportunity, and didn't make excuses, like what you're doing now. " Team Trump's response: "Trump University looks forward to using this evidence, along with much more, to win when the case is brought before a jury,” says a spokeswoman for Trump. The case is scheduled to go to trial in November, after the presidential election.