The next generation of Halloween costumes is officially upon us. Gone are the days of princesses, Ninja Turtles, and other classic, nostalgia-driven fare that used to emerge each year on All Hallows' Eve. That’s because Urban Outfitters has officially jumped the shark with its brand new “influencer costume .” 
 
 So what, pray tell, does this so-called influencer costume, which costs $59, consist of, you ask? According to the retailer’s official website , it includes a light grey sports bra and dark grey leggings (yes, that's it). Now, if you want to really flesh out the costume, UO is also selling a black canvas baseball cap ($10), retro chunky Fila sneakers ($70), and the requisite platinum blonde wig ($16) (iPhone and hundred-thousand Instagram following not included). 
 
 Once all the pieces are assembled, it becomes quite clear where Urban Outfitters is drawing its inspiration from. The ensemble is a spitting image of the Yeezy Season 6 campaign that took Instagram by storm in January, when various celebrities and influencers (including Paris Hilton) were photographed in and around Los Angeles wearing items from Kanye West’s clothing line. All of them bore a striking resemblance to a certain Yeezy muse: Kim Kardashian , who is clearly the main inspiration for this particular Halloween lewk. 
 
 Urban Outfitters acknowledged as much by calling the “low-key costume set” worthy of a “superstar influencer” in its official description. While this may not be the costume we need right now, it’s definitely the one we deserve. With the ever-increasing ubiquity of Instagram and those who thrive on it, it’s fair to say that Urban Outfitters’ influencer costume is truly peak 2018. 
 
 Want more from Teen Vogue ? Check this out: How Influencers Build Instagram Followings ||||| Dressing as a meme for Halloween can be fun. If you’re lucky, you might even find a meme-themed Halloween party to attend, where you can make your own costume to revel with friends in the stuff that’s still good about the internet. Meme costumes are like an inside joke that everyone can enjoy (or not, if you’re niche like that), The downside of that is that, eventually, if you build it, the brands will come. 
 
 The inevitable trickle-down from creative trendsetters making their own costumes (cough, cough) to shoddily made, one-click purchases from a retailer (whither, sexy pizza rat?) has been happening for a few years now. But at least most of these companies are trying. This year, the Halloween collection at Urban Outfitters includes a costume set that truly screams “fuck it, they’ll buy anything�?: an “influencer costume�? that literally consists of a pair of leggings and an unpadded super-crop top they’re calling a “sports bra,�? which costs 59 — fifty-nine! — American dollars. 
 
 But wait, the fun doesn’t stop there: if you want to complete the look they advertise in the photos, you’ll have to buy the astoundingly plastic $16 platinum-blonde wig, the $70 Fila sneakers, and the $10 (on sale! no longer available in black!) canvas baseball hat, too. In total, that makes your “influencer costume�? come out to about $155. (The sunglasses are up to you, though — preferably, they’ll be designer.) 
 
 Ah, the irony inherent in pretending to be an influencer by purchasing a set of poorly made, ordinary street clothing packaged as a “costume�? by the trend-killing retailer of record. Quick tip for the kids: if this is the path you’re gonna take this Halloween, save some money and borrow some decent leggings from a friend if you don’t have any. (Being an influencer, after all, is all about authenticity.) Or better yet — wear your normal clothes, put on some false eyelashes and lip gloss, paint some tears on your face, and carry a YouTube player frame around, telling everyone you meet you’re sorry if they were offended by your hideous behavior.
– Paying $59 for "a package of crap" is how the Verge describes the experience of buying Urban Outfitters' newest Halloween costume. The good news, though, if you pony up the cash for a pair of grayish leggings and "sports bra" (really a very short crop top with zero padding) is that you'll supposedly pass for a social media "influencer," though the Verge notes you'll still have to pay another $100 or so to buy the accessories to complete the look, like a long blond wig and Fila sneakers. Reaction is unsurprisingly snarky, with Teen Vogue noting Urban Outfitters has "jumped the shark." The magazine explains the look seems to be inspired by Kanye West's clothing line, which would explain why the model in the Halloween costume looks eerily like a Kardashian with a dye job.