Website 
 
 Press enquiries: press@ColdSh.com 
 
 Feature Articles About The Cold Shoulder 
 
 Japanese "GetNews" 
 
 Video Interviews with Dr. Wayne Hayes: 
 
 You'll need an HTML5 capable browser to see this content. Play Replay with sound Play with 
 
 sound 00:00 00:00 
 
 You'll need an HTML5 capable browser to see this content. Play Replay with sound Play with 
 
 sound 00:00 00:00 
 
 Articles about mild cold exposure and calorie burn have appeared in: 
 
 Our Story 
 
 I sell a vest full of ice that's designed to burn calories. 
 
 I'm a NASA scientist and a professor. What you're about to read is going to sound like science fiction, but it's not. Scientists have spent decades studying how mild cold exposure can enhance calorie burn. Quietly, and without fuss, the evidence for cold exposure induced calorie burn has been accumulating. It's time to bring the science to the public. That's what I'm here to do: to explain to you what is probably the most novel, evidence-based calorie-burning idea that's come out of the scientific community in many years, and to tell you how you can take advantage of it without pain, without discomfort, and without taking more than 2 minutes of time out of your busy day. With KickStarter's help, we'll be able to bring this vest to the masses at a reasonable price. 
 
 Let's be blunt: there is no magic pill for weight loss, and The Cold Shoulder is no exception to that rule. The cold, hard truth is that the foundation of weight control is your diet. In order to maintain a healthy weight, do what grandma told you: eat your veggies, cut the fat off your steak, and avoid junk food, especially sweets. If you continue to eat junk, then no amount of exercise, cold exposure, or weirdly named supplements or powders will help you lose weight. The vest can burn up to 500 calories per day if used as directed, but you can easily nullify the effect by eating an extra 500 extra calories. So don't expect that you can continue to eat junk food, wear the vest, and lose weight. You can't. 
 
 But if you are already eating well and getting moderate exercise and want to accelerate your calorie-burning efforts by burning excess calories while at rest, there's no simpler, easier, or more time-efficient way than wearing our vest. 
 
 We'd like to emphasize exactly under what conditions The Cold Shoulder can induce the burning of excess calories. Basically, you need to be in an environment where you are otherwise at a comfortable temperature, and you are not exercising. If you are sitting down at rest in a room (or your car, or whatever) that is at a comfortable temperature, then wearing The Cold Shoulder directly from the freezer, and with a shirt underneath, will extract heat from your body and cause you to burn extra calories in order to stay warm. 
 
 If you are in a hot environment, the The Cold Shoulder will help you stay cool, but it won't burn excess calories, because you're not cold. If you are working out in the gym, then The Cold Shoulder can help you stay cool, but will not enhance your calorie burn, because you're not cold in that environment. If the vest is not cold, or if the ice has all melted, it will not induce excess calorie burn. Remember that the goal of The Cold Shoulder is to force you to burn calories at a time when you otherwise would not: sitting down, at rest, in a comfortable environment at room temperature. 
 
 So, to burn excess calories, wear The Cold Shoulder sitting on the couch watching the game, or in front of your computer, or in your car during your commute. Any time you'd normally just be sitting around comfortable---that's the time to don The Cold Shoulder and enhance your calorie burn. 
 
 Whether you're an athlete, an actor/model, or a couch potato, almost everybody today could benefit from burning a few more calories without expending time or effort. Note that The Cold Shoulder cannot claim to diagnose, treat, prevent, or cure any disease, illness or condition. 
 
 The Problem - Exercise is not the only way to burn calories 
 
 The first thing I always hear when I say I’m touting a “cold vest” is, “I don’t like being cold.” But think of all the other crazy things people do in order to try to lose excess fat. Starving themselves? Eating zero-calorie clay just to feel full, which carries a risk of arsenic poising? Exhausting themselves in the gym? Ingesting questionable supplements that, if they work at all, have side effects like insomnia or over‐stimulation? How about wearing a corset just to appear thinner? Drug injections? Liposuction? Freezing fat cells? Gastro‐intestinal surgery? Considering these options, wearing a cool, calorie-burning vest is pretty tame in comparison. The Cold Shoulder has no known side effects. Users who start skeptical end up wearing it routinely, and even find they look forward to putting it on at the end of a long day. 
 
 There is an aspect of the calorie equation that has been largely neglected for too long. There is a huge hole in our collective knowledge. Although exercise is definitely good, most people think that exercise is the only way to burn excess calories. But it's not. 
 
 The Solution - Burn excess calories using mild cold exposure 
 
 In addition to exercise, there’s another, much less well-known but scientifically well-established way to burn calories. It’s called mild cold exposure. Basically, if you extract heat from your body, even if you’re sitting on your couch in front of the T.V., your body will need to burn calories to stay warm. This is a scientific fact – and I should know, since I work at NASA with a group of scientists that study ice. The trick is to figure out how to harness mild cold exposure without being uncomfortable. 
 
 The idea of using mild cold exposure to burn calories has slowly started to percolate into the popular media. Articles on the subject have appeared in many places, including the venues mentioned at the top of this page. The problem is that they often recommend painful or impractical methods of cold exposure, like cold showers or ice baths. Very few people have the courage to try that. 
 
 I was studying the science of how cold exposure burns calories, when I had a light-bulb moment. I thought, "If cold exposure burns calories, there’s got to be a way I can harness its power to help ordinary people increase their calorie burn." That’s when I began the work that eventually led me to develop The Cold Shoulder. It's a vest that drapes ice over the shoulder and back, and extracts calories while you wear it. The vest looks like this: 
 
 The Cold Shoulder Calorie Burning Vest 
 
 I have put it to the scientific test and proved this vest's efficacy in controlled clinical trials. Here are a few before-and-after shots after just 3 weeks of using The Cold Shoulder: 
 
 Results of 3 weeks of wearing The Cold Shoulder 
 
 Considering all the crazy things that people do to burn excess fat, from starvation diets to liposuction, a vest that burns calories while you continue about your day seems pretty tame, don't you think? 
 
 Why You’ll Love The Cold Shoulder 
 
 1. Burns calories without exercise. Whether you’re a gym rat or a couch potato, our ice vest will burn excess calories for you – the equivalent of up to 500 calories a day. This can more than double the calorie deficit you'd get from dieting alone. 
 
 2. Saves time. It takes about 30s to get the vest out of the freezer and put it on. Then you go about your day until the ice melts, and it's another thirty seconds to take it off and put it back into the freezer. Do that twice a day, and you've spent 2 minutes to burn 500 calories. Compare that to the same calories burned in a gym workout, which can consume several hours once you include travel time, change room time, and waiting for the machines that are busy when you want to use them. Two minutes vs. two hours, for the same 500 calories. 
 
 3. It’s effective. The idea is based on decades of research by scientists from Harvard to Cambridge and beyond. Mild cold exposure burns calories – it’s a scientific fact. The only question is how to do it comfortably, effortlessly.... even fashionably! 
 
 4. It’s comfortable. The first time you wear it, yes, it'll feel cold. But you won’t shiver. After trying it a few times, you’ll hardly notice you’re wearing it. Some of our current users actually look forward to putting it on. 
 
 5. It gets more effective the more you use it. As your body acclimatizes to periodic mild cold exposure, it gets more used to the idea of turning on your internal furnace to burn calories. It gets easier and easier to burn off more and more calories, just like going to the gym gets easier the more you do it. This is exactly opposite to drugs or supplements, which usually decrease in effectiveness as your body builds a tolerance to them. 
 
 6. It’s fashionable. You can wear it pretty much anywhere. I've worn it to fancy French restaurants, as part of a 3-piece suit. I even tried wearing it on my wedding day, but my fiancé – now wife – decided it wasn’t quite ready for that. 
 
 7. Sold direct at wholesale prices. Expect to pay significantly more once this is available in retail stores. There’s no middle man on KickStarter. We’ll manufacture your vest and ship it directly to you. 
 
 How Does It Work? 
 
 The Science Behind Cold-exposure Based Calorie Burn 
 
 You don't need to be a scientist to understand that too much cold exposure – such as, say, floating in the North Atlantic after the Titanic sank – can extract so many calories so quickly that it can kill you. On the other hand, mild cold exposure is perfectly healthy, and has been studied by scientists for decades as a way to burn calories. 
 
 For example, Olympic swimmers burn many more calories per day than other Olympic athletes, and it has nothing to do with the exercise. It’s the water. They spend their day in water that’s 20 degrees (F) below their body temperature, and this temperature difference makes them burn way more calories than the exercise alone. 
 
 Due to the temperature difference between the body and the water, heat flows from the body to the water, burning many more calories than the exercise alone. 
 
 Any mild cold exposure causes your body to burn extra calories, whether it’s a cold day outside, air conditioning set too high, or your skin being in contact with a cold object. Scientists have been studying the effects of mild cold exposure for decades, and it’s a well documented fact that mild cold exposure induces calorie burn. 
 
 Our vest, The Cold Shoulder, has ice draped over the shoulder and across the back: 
 
 Due to the temperature difference between the body and the ice vest, heat flows from the body to the vest, causing your body to burn calories. 
 
 These are the most comfortable places to put the ice because that's where your body has the fewest nerve endings. It's also the most scientifically valid place to put the ice because, just under the skin of the shoulders and back, there's a type of tissue called Brown Adipose Tissue (BAT). BAT burns calories when you encounter mild cold. Our clinical trials show that wearing our vest twice a day for about an hour burns up to 500 calories more per day than you'd burn without it. 
 
 Example clinical trial result - Nick Hamilton 
 
 Below is a graph of the body fat of Nick Hamilton over a 16-week period. Nick was one of our early testers of The Cold Shoulder. He was on a 16 week, tightly controlled diet and exercise regimen. The only change Nick made in the last 2 weeks was to start using The Cold Shoulder ice vest. You can see how much it accelerated his fat loss. 
 
 Nick Hamilton greatly accelerated his fat loss just by wearing The Cold Shoulder for an hour each morning and evening, for the last 2 weeks of his 16-week diet + exercise regimen. 
 
 Evidence from independent scientists 
 
 For more info on cold exposure and calorie burn, see this page. Note that some of it is rather technical---definitely not light reading. But if you want some of the cold, hard scientific facts from independent researchers, this is the place to start. Most of the research was done even before I conceived of The Cold Shoulder, so you know it's independent and objective. 
 
 Our Mission 
 
 We want to bring the most functional, comfortable, and stylish clothing-based calorie-burning aid to the global market. We want to spread the word that burning calories doesn’t have to require time-consuming gym visits, sweaty exercise, crazy calorie-restricted diet fads, or taking untested, questionable supplements with unknown side effects. Instead, we advocate that a healthy lifestyle must contain not only a healthy diet and moderate exercise, but also a regular dose of mild cold exposure. 
 
 Why We Need You! 
 
 Although we have the designs and prototypes finished and our manufacturer stands ready to produce the vests, the cost of production is high unless we fulfill minimum order quantities. In order to cover the costs of fabric and production at this level, we need to commit to this minimum order quantity to secure the best deal, which can then be passed onto you, with special rewards exclusively offered here on Kickstarter! 
 
 Will It Fit Me? 
 
 We have sizes to fit everybody from XS to XXX-L. We’ll get your sizing option after the funding period is over. 
 
 The Details 
 
 Inside-out view of the front + back of the vest, showing ice pocket locations. 
 
 Re-inforced stitching at stress points 
 
 Velcro closure on ice pockets to firmly hold ice packs in place 
 
 Velcro closure at the front of the vest, which allows tightening the waist as you lose weight 
 
 The Cold Neck can be used alone or in conjunction with the vest to add an additional 20-25% calorie burn. 
 
 Backer Rewards 
 
 Stretch Goals: 
 
 Women’s sizes: Although the current vest is unisex, it's not particularly flattering to the female form. If we reach about $40k in funding, we will have enough spare capital to hire a female clothing designer to design a version more tailored to the female form. We envision it as having a fashionable waist-level fabric body-wrapping belt to adjust the waist size, rather than Velcro. If we get here, and you want a female version of the vest, you'll be able to choose that after the funding period is over, but it'll probably add about an extra month to your delivery date. 
 
 Production Plan 
 
 Once funded, we will put in our order for materials. Delivery and preparation of materials may take 2-4 weeks. During that time we’ll confirm sizing for all of our backers and prepare the manufacturing process. To ensure quality construction, we’re personally overseeing manufacturing of our vests in the Los Angeles Fashion district, which requires 4-6 weeks. We source our ice packs from the USA. Once the vests are made, we’ll prepare them for shipment (at most 1-2 weeks), and then ship them to your door (2-3 days Domestic US, or 1-2 weeks International). 
 
 Total time from funding to shipment: Between 8-12 weeks within the continental US, plus another 1-2 weeks for international shipments. 
 
 Our Guarantee 
 
 We are confident that you will be happy with your vests and the results it will produce, but if for any reason you’re not completely satisfied, just send it back (you pay shipping, and please give us a “heads up” first), and we'll repair or replace your vest and ship it back to you free of charge. 
 
 TESTIMONIALS 
 
 “The Cold Shoulder allowed me to cut body fat while still gaining Lean Body Mass. It’s easy to use and makes experimenting with cold exposure simple.”– Nick Hamilton 
 
 “After just 2 weeks wearing The Cold Shoulder, I lost approximately 5.5% of my body fat. A loss like this for effectively doing nothing is excellent.”– Robert Camille 
 
 “In addition to the extra 1.5 lbs I lost using The Cold Shoulder, my second favorite benefit was that my sleep improved. I wore it for a few minutes before bed every night and slept much more soundly than I had done for months.”– Mike Sirak 
 
 “Thanks to The Cold Shoulder I was able to eat 6000 more calories over two weeks while having friends and family visit without any weight gain. It is great to be able to indulge a bit without losing precious progress.”– Kyle Timblin 
 
 “I lost 5 lbs and an inch off my torso in just 3 weeks using The Cold Shoulder. I wore it only once or twice a day, and it was cool and comfortable.” - Jocelyn Hayes 
 
 “I lost 15 lbs. in 3 weeks. I lost much of my stomach flab and it was easy to use!” - Anthony Peters 
 
 THANKS FOR YOUR SUPPORT! 
 
 Please take a look at the rewards - we hope you'll take advantage of our special early bird offer, but any contribution big or small helps lots! We'd also be so grateful if you would help us share this campaign via email, FB, and twitter! 
 
 Please help us by sharing our campaign to your wall! 
 
 Please follow us on Twitter and help by tweeting about the campaign! 
 
 Credits: Music: Stephen Froeber. Heatflow artwork: Giles Atkinson. ||||| It seems too good to be true to sit at your desk and burn calories. 
 
 But a former NASA scientist is behind the latest no-effort calorie burn. 
 
 Dr. Wayne Hayes designed a vest that he says burns calories as the body tries to warm itself. The catch? It involves wearing a frozen vest. 
 
 Hayes created the Cold Shoulder Calorie Burning Vest after a Kickstarter campaign, which so far has raised $281,319. 
 
 Put together after Hayes mulled the body's natural tendency to burn calories when cold, the initial vest could burn as many as 500 calories a day, or a pound of fat each week. In the latest version, he is hoping for twice that, although it's still being tested. 
 
 "The more you wear it, the more calories you'll burn," he said. 
 
 Hayes, who also studied ice while working at the space agency, said his "aha" moment was realizing that a calorie, defined as a unit of heat, could be taken away if heat left the body. 
 
 Of course, other options abound, like cranking air conditioning or running in a T-shirt in February, he noted. 
 
 "None of those things are comfortable or practical," he said. 
 
 Instead, he recommends wearing the vest twice a day, for about 60 to 90 minutes. 
 
 Hayes, an associate professor at the University of California-Irvine, hopes it's a way for people to burn calories and even combat obesity. 
 
 The best part? Put it on anywhere, Hayes said — in your cubicle, watching a Sunday football game. 
 
 As he spoke, his wife was wearing the vest around their home. After giving birth to their 10-week-old, she started wearing it to burn pregnancy weight while unable to exercise. 
 
 The vests, which look less like a puffy fall wearable and more like a vest meant to blend in with office wear, can be worn over a shirt. 
 
 Hayes said he's worn it to fancy French restaurants and even as part of a three-piece suit. 
 
 Even if wearers wanted to exercise, they shouldn't, he said — for the vest to work, the body needs to be at a comfortable temperature. 
 
 But that doesn't mean they shouldn't hop on the treadmill another time. Hayes cautions that diet and exercise are still important, and the vest is not a magic fix. 
 
 The current discounted price online is $199.99. They've proved so popular, Hayes said, that he's "been behind in production constantly." 
 
 Right now, the website warns that delivery can take up to 12 weeks. 
 
 And as far as that frozen feeling? A discomfort that only lasts the first few times, he promises. 
 
 "It's like jumping into a pool," he said. "The first couple of seconds, you'll feel like, 'Holy cow, this water is freezing.' A minute or less, you're swimming, and you feel fine." 
 
 abowen@tribpub.com 
 
 Twitter @byalisonbowen ||||| The Cold Shoulder 
 
 From the ThighMaster to allegedly fat-burning Japanese underwear, people will try almost anything in the quest to tone up and lose extra pounds. The latest volley in the war against weight is a Kickstarter project called the Cold Shoulder. It's an ice vest that chills your upper body. The idea is to make your body work harder and burn calories. 
 
 There's a lot that's intriguing here. For starters, the vest is "designed by a NASA scientist." If we look closer at that, we see the creator, Wayne B. Hayes, is an associate professor in the School of Information and Computer Science at the University of California, Irvine. His CV notes that he's been a visiting scientist with NASA's Jet Propulsion Laboratory cryogenics group starting in 2013. 
 
 The Cold Shoulder 
 
 The Cold Shoulder vest is designed to go into a freezer. Then, you take it out and wear it over a shirt (to protect your skin). It supposedly works best when you're at a comfortable temperature: it won't be effective in a hot environment or while you're exercising. The concept is that cooling your body will force it to burn calories to stay warm. There have been some scientific studies in this direction, including a look at whether cold acclimation could be used to combat obesity. 
 
 The Cold Shoulder marketing materials claim it can help burn 500 calories per day when used as directed, though it doesn't promise miracles. The description clearly states, "Let's be blunt: there is no magic pill for weight loss, and The Cold Shoulder is no exception to that rule. The cold, hard truth is that the foundation of weight control is your diet." It does, however, suggest that the vest can accelerate the calorie-burning efforts of people who already exercise and eat well. 
 
 As with any weight-loss product, potential buyers should think carefully before dropping money, in this case $150 (about £100, AU$195), to pledge for a vest. The project page includes the sort of hazy before-and-after photos that tend to accompany late-night infomercials. It has a testimonial from a test wearer who "was able to eat 6,000 more calories over two weeks" without gaining weight. But weight loss is an incredibly individual pursuit, with your lifestyle, diet and genetics playing into it. 
 
 The Cold Shoulder started off with a modest $13,500 goal. The project only has a couple of days left to run, but it's blown up to over $235,000 in funding, from nearly 1,300 backers. If you're curious, but not ready to pledge, you could always rig up your own cold-pack clothing and test out the idea. 
 
 There will always be a dream of finding a magic way to lose weight with only minimal alterations to your everyday life. It will be interesting to see whether the Cold Shoulder sticks around or gets shrugged off as one more gimmick.
– If you've ever wished you could burn a fair amount of calories just by sitting around, and you don't mind that just-jumped-into-a-swimming-pool feeling, a NASA scientist may have a solution: his Cold Shoulder Calorie Burning Vest. Dr. Wayne Hayes, who has studied both ice and the effects mild cold exposure have on calorie burn, designed the vest to take advantage of the body's tendency to try to warm itself in cold conditions. He tells the Chicago Tribune that wearing a freezing-cold vest may not be the only way to expose oneself to mild cold conditions, but it sure beats the pants off, say, running nearly nude in February, which he calls neither comfortable nor practical. But apparently a $199.99 vest with ice packs that feels "just like jumping into a pool" is a no-brainer, and earlier this year 1,524 backers raised an astronomical $281,319 for Hayes' idea on Kickstarter. (He originally asked for $13,500, reports CNET.) Hayes recommends wearing it for 60 to 90 minutes twice a day. A handful of testimonials from early Cold Shoulder testers suggest enticing results, but a larger sample size is about to put the vest to the test now that the first Kickstarter orders shipped out in September. Being a scientist, Hayes wants to make one thing perfectly clear: "Let's be blunt: There is no magic pill for weight loss, and The Cold Shoulder is no exception to that rule. The cold, hard truth is that the foundation of weight control is your diet." The vest, he proposes, is simply a way to accelerate calorie burn for those already eating well and exercising. (Is veganism the best weight-loss diet?)