Kaepernick being the new face of the campaign is as loved as it is hated, as both sides of the kneeling controversy tee off on the issue all over again. 
 
 The first television ad for Nike's new, highly controversial Just Do It campaign starring former NFL quarterback Colin Kaepernick will air on NBC, during the first regular-season game of Thursday Night Football, The Hollywood Reporter has confirmed. 
 
 It was revealed Monday that Kaepernick would be the face of the latest iteration of the iconic campaign created by Nike, a partner of the NFL. The announcement immediately caused an even deeper chasm between those who support the right of NFL players who protest during the National Anthem and those who are steadfast against it. Kaepernick is known for starting the movement. 
 
 The former NFL player turned civil rights activist on Wednesday shared the commercial — a tad more than two minutes long — via social media. The spot is narrated by Kaepernick and features a number of professional athletes, including LeBron James and Serena Williams. The theme of the spot is about reaching dreams and aspirations by setting high goals. 
 
 Kaepernick being the new face of the campaign is as loved as it is hated, with both sides of the kneeling controversy teeing off on the issue with reignited fury. 
 
 President Donald Trump on Wednesday attacked Nike for the ad via Twitter. The president has talked about his hatred for players protesting during the anthem on a routine basis. He has gone so far as to call any player who kneels a "son of a bitch" and demand they be fired by their team's owner. 
 
 The NFL on Tuesday released a statement in which it sided with Nike on the Kaepernick choice, a move that surprised some as the one-time Super Bowl quarterback is suing the league, accusing all team owners of collusion for allegedly blacklisting him for being the first to protest during the anthem. 
 
 Following Kaepernick, numerous players on almost every NFL team have either kneeled or raised a fist during the anthem. Some owners, such as the Dallas Cowboys' Jerry Jones, said kneeling will not be allowed by his players this upcoming season. ||||| President Trump seemed to be having the time of his life speaking with Fox & Friends this morning. 
 
 In a conversation that lasted nearly an hour, Trump ricocheted from one topic to the next, commenting on everything from Hurricane Michael to the infamous anonymous New York Times op-ed to Bob Woodward's new book. He went after his political opponents, calling former Attorney General Eric Holder's recent comments that "when they go low, we kick them" "disgusting" and saying, "He better be careful what he's wishing for." 
 
 Trump also kept up his criticism of the Federal Reserve, saying it's "getting a little bit too cute." He again floated the wild accusation that The New York Times actually wrote that anonymous op-ed themselves, saying there's a "very good chance" the Times made it up, although they "probably" didn't. Near the end of the interview, Trump also went after his former chief economic adviser Gary Cohn, a key player in Woodward's book, saying, "I could tell stories about him like you wouldn't believe." 
 
 But it wasn't all threats and trash-talking. Trump did take a moment to laud some praise on Kanye West, calling him a "genius." 
 
 As Trump spoke, Florida was waking up to the destruction left in the wake of Hurricane Michael, and Georgia was bracing for impact. The president defended his decision to hold a political rally on Wednesday even as the storm pummeled the Florida Panhandle, saying it would have been "unfair" to his supporters to cancel the Pennsylvania rally and that only his "haters" actually cared that he kept it on. He also said the recovery in Florida would "go fast." ||||| Nike will air its first "Just Do It" ad narrated by Colin Kaepernick during the NFL season opener Thursday night, the company confirmed. 
 
 The spot is part of Nike's "Dream Crazy" marketing campaign, which rolled out on the company's social feeds on Wednesday and which will air this week during the U.S. Open tennis tournament, as well as during Major League Baseball and college football games. It also will run online across various music, gaming and entertainment platforms, Nike said. 
 
 IT'S OUT: @Nike just released the full Colin Kaepernick ad and the internet is buzzing over it https://t.co/g3KhxMaTcL pic.twitter.com/5cQb9u8Tq3 — CBS News (@CBSNews) September 5, 2018 
 
 President Trump on Wednesday criticized Nike, blasting the sports giant and the NFL in a tweet. "Just like the NFL, whose ratings have gone WAY DOWN, Nike is getting absolutely killed with anger and boycotts," he said on Twitter. 
 
 The company's stock price has dipped since some customers burned and defaced their Nike shoes in protest over the Kaepernick ad, but overall the shares are up nearly 28 percent this year. 
 
 The two-minute spot released Wednesday highlights superstar athletes LeBron James, Serena Williams and others, and touches on the controversy of NFL players protesting racial inequality, police brutality and other issues by demonstrating during the national anthem. 
 
 Kaepernick narrates the full spot but first physically appears midway through. As a camera pans to reveal Kaepernick's face, a reflection of a United States flag is reflected on the facade of a building behind him. 
 
 Kaepernick says: "Believe in something, even if it means sacrificing everything." 
 
 The former 49ers quarterback is revealed as the narrator toward the end of the spot. 
 
 The spot's universal theme is about athletes pushing for bigger dreams. It features young athletes who compete amid various challenges, touching on issues of gender, disabilities and weight loss, among others. ||||| The interactive transcript could not be loaded. 
 
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– "Don't ask if your dreams are crazy, ask if they're crazy enough," says Colin Kaepernick, urging viewers to reach for and exceed their wildest dreams in Nike's first full-length ad of its new campaign featuring the former San Francisco 49er. In the "Dream Crazy" commercial, which Nike released on YouTube Wednesday, Kaepernick highlights the inspirational stories of other athletes, including Serena Williams and Shaquem Griffin, the Week reports. Kaepernick narrates the ad and appears midway through, with a US flag reflected on the building behind him, to say the line that appeared on the first image from the controversial campaign: "Believe in something. Even if it means sacrificing everything." The ad is set to appear during the NFL's opening telecast Thursday and Nike says the campaign will also feature during sporting events including Major League Baseball and college football as well as on assorted online platforms, CBS reports. The choice of Kaepernick, who led NFL anthem protests, has angered some fans—as well as President Trump—but the league says it supports the decision, the Hollywood Reporter notes. "We embrace the role and responsibility of everyone involved with this game to promote meaningful, positive change in our communities," NFL Executive Vice President Jocelyn Moore says. "The social justice issues that Colin and other professional athletes have raised deserve our attention and action."