Burger King is offering a Whopper for a penny when ordered on its app near McDonald's Credit: Burger King 
 
 The home of the Whopper's latest marketing stunt sends Burger King's fans into enemy territory. 
 
 The burger chain is pushing people to download its app (or use it, if they are among the millions who already have it) by offering a one-cent Whopper. The catch: Patrons have to place the order on the app while they're inside or nearby a McDonald's. The app will then direct them to the nearest Burger King to redeem the offer. 
 
 BK says FCB New York approached it with the premise about a year ago. 
 
 "We love ideas that when the idea gets to us we say 'how the heck are we going to pull this off?'" said Marcelo Pascoa, BK's global head of brand marketing. 
 
 Seemingly every restaurant chain has an app these days and more chains are offering mobile ordering and payment. The limited-time one-cent deal should appeal to Whopper devotees and may entice others who haven't yet used the app to do so. And while McDonald's and BK have both done $1 deals within their respective apps, offering a signature sandwich for a penny should generate some buzz. 
 
 The "Whopper Detour" campaign from FCB New York took a bit of tech savvy to pull off. In order to implement, they had to geofence nearly every McDonald's restaurant in the U.S., as the offer only unlocks within about 600 feet of a McDonald's. 
 
 "We know that McDonald's is practically everywhere," says Pascoa. Data back him up. McDonald's has previously boasted that in the United States (and four other top markets), nearly 75 percent of the population lives within three miles of a McDonald's. There were more than 14,000 McDonald's restaurants and roughly 7,200 Burger King restaurants in the U.S in 2017, according to data from Technomic. 
 
 BK's app has had mobile order and payment nationally since August. Now BK wants to promote it "in a way that feels quintessentially Burger King," says global CMO Fernando Machado. 
 
 The work includes a print ad showing the arm of BK's king changing a McDonald's sign to read "Billions Swerved" instead of "Billions Served." BK did a media buy with Waze that includes a banner ad that appears when one's car stops near a McDonald's. And an online video promoting the limited-time deal shows actors trying to redeem the offer at the McDonald's drive-thru, where their orders are met with confusion from McDonald's staff. ||||| Any lucid American knows the place to get a Whopper is Burger King. 
 
 But as of Tuesday morning, the fast food chain is back to gleefully trolling McDonald’s with a new Whopper Detour campaign that sends customers to its arch-rival’s locations to collect a steep discount on BK’s own iconic burgers. 
 
 From Dec. 4 to 12, the Burger King smartphone app will let anyone within 600 feet of one of 14,000 McDonald’s restaurants around the country order a Whopper for a single cent (as opposed to the $4 to $5 it might run at full price, depending on location), so long as they’re willing to trek to the nearest participating Burger King afterwards to pick up the actual sandwich. 
 
 A new video promotes the stunt, created by new agency partner FCB New York, with footage of customers baffling the drive-through clerks at McDonald’s, rolling up like boneheads and insistently ordering Whoppers. The clip should be taken with a tiny disposable paper packet of salt, but it’s an amusing if equally absurd way to get a devious point across, roping in its competitors employees to help. 
 
 It’s also the kind of clever, irreverent advertising that calls to mind past favorites from brand, like the Cannes Grand Prix-winning McWhopper stunt from a couple years back, which saw Burger King invite McDonald’s to create a Whopper-Big Mac mashup for World Peace Day (McDonald’s declined) as well as older hits like Whopper Sacrifice (where it traded Whopper coupons to Facebook users who unfriended 10 people) and Whopper Freakout (another hidden camera number parsing customers’ horrified reactions to the discontinuation of the flagship menu item). 
 
 More recently, Burger King in Argentina even declined to sell Whoppers and sent fans directly to McDonald’s to actually buy Big Macs, as an act of good will. But that was only for one day: McHappy Day, when all Big Mac sales benefit cancer charity. 
 
 So will the new app-centric ploy work? Perhaps. But then again, with the extra hassle of driving to two separate locations, customers might still be better off thanking Burger King for the laugh and springing for the closer Big Mac. 
 
 CREDITS: 
 
 Client – Burger King 
 
 Agency: FCB New York 
 
 Ari Halper – Chief Creative Officer 
 
 Fred Levron – Worldwide Creative Partner 
 
 Gabriel Schmitt – Group Creative Director 
 
 Laszlo Szloboda – Associate Creative Director, Copy 
 
 Alex Sprouse – Associate Creative Director, Art 
 
 Akos Papp- Associate Creative Director, Art 
 
 Adam Isidore – Director of Integrated Production 
 
 Henna Kathiya – Producer 
 
 Sarah Tarner – Account Supervisor 
 
 Jesse Morris – Project Manager 
 
 Janice Katz – Business Affairs Lead 
 
 PRODUCTION 
 
 FILM 
 
 O Positive 
 
 Jonathan Klein – Director 
 
 Htat Lin Htut – Director of Photography 
 
 Ralph Laucella – Executive Producer 
 
 Jason Reda – Producer 
 
 EDIT 
 
 MackCut 
 
 Gina Pagano – Executive Producer 
 
 Margarita Mutuc – Producer 
 
 Nick Divers – Editor 
 
 Kenneth Muñoz – Assistant Editor 
 
 SOUND MIXING 
 
 Honeymix 
 
 Mary Tomasiewicz – Owner/ Executive Producer 
 
 Conrad Sanguineti – Sound Engineer 
 
 MUSIC 
 
 Human 
 
 James Wells – Executive Producer 
 
 Joshua Green – Producer 
 
 OOH 
 
 Chem Creative 
 
 Frank Moran – Executive Producer 
 
 Pete Sax – Executive Producer 
 
 ANIMATION & PRINT 
 
 Zombie 
 
 Fabricio Takahashi – Director of Operations 
 
 Daniel Franco – Creative Director 
 
 Stefanie Dias – Producer ||||| CLOSE Burger King is selling whoppers for only one cent- but there’s a catch - you have to go to McDonald’s. Buzz60's Sam Berman has the full story. Buzz60 
 
 Burger King's new promotion takes aim at McDonald's. (Photo: Burger King) 
 
 Few things are more ingrained into the minds – and stomachs – of fast-food fans than McDonald's sells Big Macs and Burger King is the home of the Whopper. 
 
 For nine days, this widely-known truth will be turned on its head – sort of. 
 
 Through Dec. 12, Burger King is selling its iconic burger for a penny at McDonald's in a promotion called the "Whopper Detour." 
 
 No, you can't have it your way at McDonald's – but you need to be close to the location of one to get the Burger King deal. The promotion is part of Burger King's relaunched BK app, which now offers the ability to place orders in advance for participating locations. 
 
 The promotion “works by geofencing McDonald’s locations across the country,” Burger King said in a statement. “If a guest is inside one of these geofenced areas and has the new BK App on their device, the app will unlock the WHOPPER sandwich for a penny promotion." 
 
 Then after the order is placed, the user will be “detoured” away from McDonald’s and the app will navigate them to the nearest Burger King to pick up the burger. 
 
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 "Don’t miss out on your chance to order the first Whopper sandwich ever available only 'at' McDonald’s," Burger King said. 
 
 The penny deal can be redeemed one time per registered user at participating locations nationwide. 
 
 Burger King went as far as to say the brand was “turning more than 14,000 McDonald’s into Burger King restaurants. Sort of.” 
 
 The fast-food chain also released a short video about the deal with people trying unsuccessfully to order the Whopper at McDonald's. 
 
 Before heading to either fast-food restaurant, check the BK app to see where mobile ordering is available. 
 
 More: December specials: Your guide to the month's festive freebies and merry meal deals 
 
 More: Burger King is going to the dogs and giving away free flame-grilled dog bones 
 
 More: Subway giving away free kids' tickets to new 'Mary Poppins Returns' movie 
 
 Kelly Tyko is a consumer columnist and retail reporter for Treasure Coast Newspapers and TCPalm.com, part of the USA TODAY NETWORK. Read her Bargainista tips at TCPalm.com/Bargainista, follow her on Twitter @KellyTyko and email her at kelly.tyko@tcpalm.com. 
 
 Read or Share this story: https://www.usatoday.com/story/money/2018/12/04/burger-king-penny-whopper-promotion-mcdonalds/2197166002/ ||||| Published on Dec 4, 2018 
 
 we would never tell you to go to McDonald's. or would we? #WhopperDetour 
 
 -- 
 
 just go near one of the many, many McDonald's stores in the US, pull up your Burger King app and place your order. no need to go to the drive-thru. 
 
 
 
 Offer available on the BK® App only. No need to use McDonald's drive thru window - offer is unlocked within 600 ft. of most McDonald's restaurants. Whopper® sandwich must be picked up at a participating Burger King® restaurant. Not valid in AK or HI. Restrictions apply, see offer on BK® App for details. Valid 12/4/18 through 12/12/18. 
 
 Download the BK app to learn more: https://burgerking.app.link/Xbdg8IHdmS.
– Adweek is calling Burger King's new ad campaign "clever" and "irreverent" because of its unusual premise. It requires customers to go to McDonald's—if not inside one, at least within 600 feet of one. At that point, they open the Burger King app, which reroutes them to the nearest BK to get a Whopper for a penny (see the ad here). As Ad Age notes, it has the added bonus for the chain of giving people an incentive to download the app and actually use it. The ad is the brainchild of FCB New York, and it required Burger King to "geofence" every McDonald's in the country. That would be roughly 14,000, about double the number of Burger Kings. The offer begins Tuesday and runs through Dec. 12, reports USA Today. (Burger King trolled Kanye West last month.)