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 Comments 
 
 Please put this on UK streets, and not just in London. Drivers round my way (Somerset) drive like lunatics. Jolt them out of their steel comfort zone please. 
 
 Posted by: Tali | Sep 3, 2010 8:36:50 PM 
 
 Kind of dangerous, for most of us that tend to drive a bit above the 30kmph. 
 
 Posted by: Brandwashed | Sep 5, 2010 12:02:26 AM 
 
 "Look out for that little girl!" 
 
 "Don't worry, she's just an optical illusion..." 
 
 Thump-ka-thump 
 
 "What the hell was that?" 
 
 End scene. 
 
 Posted by: Darren | Sep 5, 2010 10:30:50 AM 
 
 I might build a small booth 50 meters behind and serve people with filling out their accident reports for the occuring rear end collisions. 
 
 Posted by: insurance | Sep 7, 2010 4:58:43 AM 
 
 I could see this causing more accidents with people who are driving too fast trying to avoid hitting the fake girl. Or people being rearended when they brake too quickly. I understand the message that we should all obey the law and drive more carefully just not sure the delivery is the best. 
 
 Posted by: Tracy | Sep 7, 2010 4:15:28 PM 
 
 whats wrong with a good ol' police officer writing tickets to law breaking motorists? 
 
 Posted by: poncho | Sep 8, 2010 12:22:02 PM 
 
 What's wrong with a speed bump? 
 
 This is an absolutely terrible solution for a problem that doesn't really exist. What a waste of time and money... 
 
 Posted by: swimstarguy | Sep 16, 2010 12:47:30 AM 
 
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 ||||| It’s already on the big screen, but now a 3D image is being used on the streets of West Vancouver in an attempt to jolt reckless drivers into reality. 
 
 Motorists travelling on 22nd Street in West Vancouver will be confronted with a 3D image of a little girl chasing a ball in the street starting next Tuesday. The girl will be an optical illusion, but the scenario is very real, according to David Dunne of the BCAA Traffic Safety Foundation. 
 
 ‘We need to expect the unexpected because anything could happen, whether it is a 3D image on the road ... or whether it’s a live child or a dog running in front of the car, these are all things that we have to be able to control for in a vehicle,” Mr. Dunne said. 
 
 The foundation is partnering with Preventable, a safety advocacy group, and the District of West Vancouver to install Canada’s first ever 3D image aimed at driver safety. 
 
 The display, which costs $15,000 to run, will be installed in a school zone on 22nd Street, just north of Inglewood Avenue, and very close to École Pauline Johnson Elementary School. It will be in place for one week. 
 
 The 3D image will look like an indistinguishable mark from far away, but by the time the driver is within 30 metres, the image of the girl and ball will become clear. 
 
 “You’ll see this image start to rise off the pavement and it will look like a little child is crossing the street. As you get closer to the image, the image recedes into the pavement,” Mr. Dunne said. 
 
 The back-to-school season was chosen because September and October are the months that see the most child fatalities, Mr. Dunne said. Plus, parents are often the worst offenders, speeding, pulling u-turns and talking on cellphones, he said. 
 
 The key to prevention is changing attitudes, according to Mr. Dunne. The image is meant to provide a surprising physical reminder that drivers need to have an attitude of safety and caution. 
 
 Traditional safety messaging just does not seem to be getting the job done, according to both Mr. Dunne and the District of West Vancouver. 
 
 “It’s been an ongoing challenge for traffic-safety engineers to try and get vehicles to slow,” said Brent Dozzi, manager of roads and transportation. “The static messaging that we do becomes part of the landscape and it’s on the periphery.” 
 
 The city has also planned some safety parameters around the 3D image, which adds another potential distraction for drivers. 
 
 Mr. Dozzi said the drivers will be able to tell something is on the road at a far distance and will have enough time to stop safely when they realize it is an image of a little girl – if they are travelling at the posted speed limit of 30 km/h. 
 
 The city and Preventable will also have a sign notifying drivers that there is a traffic safety program ahead, he said. The West Vancouver Police, who support the initiative, will also be on hand to patrol the area. 
 
 Drivers should be driving defensively at all times, according to Mr. Dozzi. 
 
 “As a driver, pay attention and drive like a ball, or a car pulling out of a side street, or a child could run out on the road at any given time.”
– West Vancouver wants its drivers to be safer and less distracted, so it's going to start scaring the bejeezus out of them with a 3-D image of a girl on the road. "You’ll see this image start to rise off the pavement and it will look like a little child is crossing the street," a traffic official tells the Globe and Mail. "As you get closer to the image, the image recedes into the pavement." The $15,000 program will be in place for a week near an elementary school starting Tuesday. "What could go wrong?" wonders Allie Townsend at Time, hoping that drivers don't get too comfortable with the notion of driving through children. Near a school. In theory, drivers will see the image in plenty of time to slow down. But for those who don't, "you'd have to think it might involve braking, shouting, swerving, swearing, sidewalk hopping and possibly actual-people hitting," writes Tim Nudd at the AdFreak blog.