EK Doodles are the cartoon animated adventures of Emma and Kate, Ryan's little sisters. Funny Cartoons for Kids where we see into the world of the twins: Emma, dramatic and daring, and Kate, independent and caring. Follow along and see how Kate and Emma learn, play, and interact with the world around them with the help of their magical stamp. ||||| Seven-year-old Ryan of YouTube fame has made it offline, too. The mini mogul now has a collection of toys and apparel sold at Walmart stores nationwide. COURTESY OF RYAN TOYSREVIEW. 
 
 Ryan of Ryan Toysreview really isn’t that different from any other first grader. The 7-year-old loves trains and cars; he giggles over Disney characters; he builds entire civilizations with Legos. 
 
 Except when he plays, he does so in front of a camera. An adult, presumably, then promptly uploads these videos onto his YouTube channel for his millions of followers—most of whom are elementary-school-age peers. 
 
 These short, simple videos have made Ryan one of the most popular influencers online, with 17.3 million followers and a total of nearly 26 billion views since he (and his parents) launched his main channel, Ryan ToysReview, in March 2015. For Ryan, this means not only an endless stream of toys to play with but also a seemingly endless stream of money: He was this year’s highest-paid YouTube star, earning $22 million in the 12 months leading up to June 1, 2018, Forbes estimates. 
 
 “I’m entertaining and I’m funny,” Ryan recently said in an NBC interview, explaining the popularity that has led him to become a mini-millionaire. 
 
 Read More: Highest-Paid YouTube Stars 2018: Markiplier, Jake Paul, PewDiePie And More 
 
 Ryan is part of the YouTube trend of unboxing, in which content creators film themselves opening up toys, tech products and other consumer goods, explaining different features and, in Ryan’s case, screaming and giggling with enthusiastic delight as he does so. In his most popular video, he opens up giant eggs to find toys from Disney’s Cars and Paw Patrol; in another, he plays with a Thomas and Friends inflatable ball pit—creating the kind of mess that is most parents’ worst nightmare. (But if the kid is paying the bills, what’s a little cleanup?) 
 
 Nearly all of his money, or about $21 million, comes from pre-roll advertising on his channels Ryan ToysReview and Ryan’s Family Review. When views go up, so do these automated ad dollars. With more views than anyone else on the list, it’s no surprise he claims the top spot. 
 
 The remaining $1 million comes from sponsored posts. That dollar amount is low compared with the money earned from similar content by other YouTubers on our list—the result not only of how few deals Ryan (or his family) chooses to accept, but also the fact that his pint-size demographic isn’t exactly all that flush. 
 
 What’s almost as baffling as the amount of money that Ryan has made before his eighth birthday is why today’s kids would rather tune in to watch another one play with toys than play with toys themselves. The answer, it seems, is that today’s kindergarten set lives vicariously through Ryan. 
 
 “Unboxing videos provide the proxy for actually experiencing the joy of receiving and opening something you really desire; this is especially true for items that are out of reach or unattainable,” says Chas Lacaillade, the founder and CEO of Bottle Rocket Management, which represents many unboxers, though not Ryan. “The next best thing to owning one is experiencing it virtually, seeing someone else play with it.” 
 
 It may seem bizarre to those who grew up watching Saturday-morning cartoons, but today’s children know their way around YouTube the way Millennials knew their way around a VCR. The YouTube Kids app has more than 11 million weekly active users—which translates into a lot of kids eager to see what toy Ryan is going to open next. 
 
 When he’s not in front of the camera, Ryan’s taking his mini-mogul act behind the scenes. After signing with kid's entertainment studio Pocket.watch last year, the deals began rolling in. In October, it was announced that content from his channel will be repackaged and distributed on Hulu and Amazon. In August, he launched Ryan’s World, a toy and apparel collection sold exclusively at Walmart. The line, which Ryan heavily promotes on his YouTube channel, features a variety of slimes and putties, Ryan action figures, T-shirts, toy cars and more. 
 
 “It’s so cool,” Ryan, who serves as creative director, said of seeing his face in the aisles of Walmart. While these deals didn’t affect his earnings this year, they will likely add millions next year. 
 
 Because he is a minor, 15% of Ryan’s earnings are funneled into what’s called a Coogan account, which is protected until he becomes a legal adult. A good portion of the rest likely goes to paying managerial and production fees—as well for all of those toys. 
 
 So what happens if Ryan, tomorrow, decides he no longer wants to broadcast his toy adventures for the world? Well, his managers and agents may not be too happy. But as for Ryan, “he’s got enough money for 100 lifetimes,” says Lacaillade. 
 
 Related: How YouTube Star Logan Paul Made $14.5 Million Amid Scandal 
 
 METHODOLOGY: Ryan’s earnings estimate was calculated for the period between June 1, 2017 through June 1, 2018. Figures are pretax; fees for agents, managers and lawyers are not deducted. Earnings estimates are based on data from Captiv8, SocialBlade and Pollstar, as well as interviews with industry insiders. ||||| B 
 
 rand partnerships, a clothing line, millions of fans: What was once solely the province of superstar athletes and Hollywood A-listers now includes “Markiplier,” one of the world’s highest-earning YouTubers, who hauled in $17.5 million over our 12-month scoring period. 
 
 The Hawaii native (real name Mark Fischbach) launched his YouTube channel in 2012 when he was a biomedical-engineering student at the University of Cincinnati. He was going through tough times: He’d broken up with his girlfriend, been laid off from his desk job and had an adrenal-gland tumor removed that surgeons found when they went to take out his appendix. 
 
 Markiplier, real name Mark Fischbach, sits around playing video games most days—but he's not bumming around. The gamer made $17.5 million last year, touring North America, signing lucrative brand deals and launching a merch line. Ethan Pines 
 
 “A whole bunch of things happened that made me feel like I didn’t have any control in my life, so I had to do something,” says Fischbach, 29, who now lives in Los Angeles. At first he recorded audio snippets as practice for a potential career in voice acting, but he soon found an audience through clips in which he played video games while providing wry running commentary. 
 
 Don’t think watching someone play PS4 sounds like fun? Markiplier’s 22.4 million YouTube subscribers, with their 10 billion video views of his work, beg to differ. Indeed, Fischbach is one of five gamers on this year’s list. The top 10 YouTube stars earned an aggregate $180.5 million this past year, up 42% from 2017. It pays to play: Compared with other common YouTube categories, such as scripted comedy or elaborate pranks, gaming clips can be produced and edited quickly; some gamers post new footage daily. More posts mean more viewers, naturally—and more ad dollars. (The going rate for top online talent, Forbes estimates, is about $5 per thousand views.) 
 
 It helps, too, that the same young viewers who eschew television in favor of YouTube are bonkers for video games. “Ten to 15 years ago, gaming wasn’t cool. You didn’t game because it was cool, you gamed because you loved it,” says David Huntzinger, a digital-talent agent at WME. “Now you have Drake going on Twitch and playing Fortnite, and [professional] athletes in the locker room saying they can’t stop playing Xbox—it’s what these kids are living and breathing.” 
 
 Like any good mogul, Fischbach is diversifying: In October, he cofounded an athleisure line, Cloak, with fellow list member Seán McLoughlin, better known as “Jacksepticeye” (No. 8, $16 million). The workout line includes $85 sweaters and $35 T-shirts. Even if they intend to exercise nothing more than their thumbs, fans have snapped the gear up: The presale items sold out in 48 hours. 
 
 Merchandise has become an increasingly important revenue stream for these top digital stars, almost all of whom (No. 1 being a notable exception) are in their 20s and 30s. Each of the 10 on our list now has a line of merchandise, whose blossoming sales help account for that 42% income increase from a year ago. “I’ve built this huge community, and we’ve made a lot of people laugh,” says Fischbach, who sees Cloak as the first step toward an empire built on assets more tangible than video uploads. For now, though, all those gaming clips serve as a force multiplier for the man known as Markiplier. Like any savvy businessman, he’s thinking ahead. “I’m not going to be able to make videos on YouTube forever,” he says. “I need to plan for the future.” 
 
 The 10 Top-Earning YouTube Stars 
 
 #10: Logan Paul 
 
 2018 Earnings: $14.5 million 
 
 In January 2018, the 23-year-old elder Paul brother was kicked off YouTube’s Google Preferred program, which gives favorable ad rates to popular channels, after he filmed a video in Japan that showed an apparent suicide hanging from a tree. He apologized. His income from videos (pratfalls, pranks) and brand deals took a hit, but loyal fans kept his hefty merchandise business afloat. 
 
 #9: PewDiePie 
 
 2018 Earnings: $15.5 million 
 
 Scandal hasn’t stopped Felix Kjellberg, the Swedish gamer who is the most followed YouTuber (72.5 million followers). Despite a backlash last year after a rash of anti-Semitic videos, advertisers have returned, shelling out up to $450,000 for a sponsored video. 
 
 #8: Jacksepticeye 
 
 2018 Earnings: $16 million 
 
 Foulmouthed, energetic Seán McLoughlin is the most popular YouTuber in Ireland thanks to his colorful video-game commentary. A few bad words haven’t kept him from going mainstream: He did a series for Disney and is developing exclusive content for live-streaming platform Twitch. 
 
 #7: Vanoss Gaming 
 
 2018 Earnings: $17 million 
 
 Witty Canadian gamer Evan Fong plays mainstream titles like Call of Duty and Assassin’s Creed. On the side he’s launching a hip-hop career, but music (so far) isn’t proving nearly as lucrative as the subtle art of being a couch potato in demand. 
 
 
 
 
 
 #6: Markiplier 
 
 2018 Earnings: $17.5 million 
 
 Hawaii-native Markiplier is on his PS4 nearly all day everyday—but he’s not bumming around. The gamer toured North America, signed seven-figures worth of brand deals and, with No. 8 Jacksepticeye, recently launched Cloak, a high-end athleisure line for gamers. 
 
 #5: Jeffree Star 
 
 2018 Earnings: $18 million 
 
 The makeup artist, famous since the Myspace era, has reinvented himself as a beauty mogul, cofounding Jeffree Star Cosmetics, which sells an estimated $100 million–plus of eye shadow, lipstick and highlighters annually. 
 
 #4: DanTDM 
 
 2018 Earnings: $18.5 million 
 
 Last year’s top earner at $16.5 million—Daniel Middleton, a British gamer who specializes in Minecraft—has been playing on-camera for six years, amassing a following of 20.7 million, who shell out for his tour and merchandise, which includes backpacks, baseball caps and hoodies. 
 
 
 
 
 
 #3: Dude Perfect 
 
 2018 Earnings: $20 million 
 
 This five-man sports crew (Coby and Cory Cotton, Garrett Hilbert, Cody Jones and Tyler Toney) specializes in feats of dexterity and intricate trick shots— say, hurling Ping-Pong balls that trigger domino-falls of Oreos, which garnered 175 million views). 
 
 #2: Jake Paul 
 
 2018 Earnings: $21.5 million 
 
 The boisterous younger brother of disgraced Logan (No. 10) earned a career-best income from his thriving merchandise business. He attracted more than 3.5 billion views of his rap songs and goofy pranks over our scoring period. 
 
 #1: Ryan ToysReview 
 
 2018 Earnings: $22 million 
 
 Ryan’s just like every other 7-year-old: He loves Legos, trains, cars—and his 17 million followers. His latest mini-mogul move: a line of collectibles and more, now selling at Walmart. 
 
 METHODOLOGY: All earnings estimates are from June 1, 2017, through June 1, 2018. Figures are pretax; fees for agents, managers and lawyers are not deducted. Earnings estimates are based on data from Captiv8, SocialBlade and Pollstar, as well as interviews with industry insiders. 
 
 Related Articles: 
 
 How YouTube Star Logan Paul Made $14.5 Million Amid Scandal 
 
 How This Seven Year Old Made $22 Million Playing With Toys ||||| The highest-earning YouTube star in the world is an elementary-school kid who makes millions reviewing toys. 
 
 Ryan, the 7-year-old "host" of Ryan ToysReview, a popular toy-review channel on YouTube, jumped from No. 8 to No. 1 on Forbes' annual list of YouTube stars who are making the most money. 
 
 A family-run YouTube channel, Ryan ToysReview generated about $22 million in pretax income from June 1, 2017, through June 1, 2018, according to Forbes, up from $11 million the year prior. The raw estimate of $22 million put Ryan ToysReview just ahead of controversial star Jake Paul (who banked $21.5 million). 
 
 In 2016, The Verge profiled the channel and Ryan's parents, who have shot and produced the account's frequently (nearly daily) released videos since Ryan ToysReview started in March 2015. 
 
 The account began when Ryan, then a 4-year-old fan of toy-review videos, asked his parents why he couldn't also review toys on YouTube. 
 
 Ryan ToysReview started out slowly until a July 2015 video went viral. The video featured Ryan opening and reviewing a box containing more than 100 toys from Pixar's "Cars" series. It has close to 935 million views. 
 
 The channel now tends to review new toys or kids' food products, and the videos usually feature earnest and enthusiastic commentary from Ryan with off-camera guidance from his parents. 
 
 Earlier this year, Ryan struck a deal with Walmart to sell a toy line called "Ryan's World" exclusively in over 2,500 US stores and Walmart's website, according to Reuters. Ryan's World was the first merchandise to be sold after Pocket.Watch, a children's media brand, negotiated licensing deals for several online video stars. 
 
 Ryan ToysReview has 17 million followers and has gotten a combined 26 billion views, according to Forbes. 
 
 Watch this astronomically lucky child review a DIY candy dispenser below: ||||| Published on Nov 20, 2018 
 
 He made an estimated $11 million last year, he’s one of the biggest stars on YouTube, he’s got his own line of toys selling out in Walmart and Target—and he’s only 7-years-old. 
 
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 Exclusive Interview With Kid Millionaire Behind Ryan’s World Toy Empire | NBC Nightly News ||||| EK Doodles are the cartoon animated adventures of Emma and Kate, Ryan's little sisters. Funny Cartoons for Kids where we see into the world of the twins: Emma, dramatic and daring, and Kate, independent and caring. Follow along and see how Kate and Emma learn, play, and interact with the world around them with the help of their magical stamp. ||||| Ryan is your average five-year-old. He likes playing with toy cars, riding tricycles, and going down water slides. His mom, like most parents, loves to capture and share these moments. What’s different about Ryan is that these everyday events — opening a new action figure or going to Chuck E. Cheese’s — are watched around the world by hundreds of millions of other kids. 
 
 The family’s channel, Ryan ToysReview, was created in March of 2015, and initially, didn’t get many views. But about four months in, the channel published this video, and views started doubling with every passing month. Ryan’s mom, who has so far declined to share her name, left her job as a high school chemistry teacher to work on the YouTube channel full time. 
 
 The youngest star YouTube has ever seen 
 
 For the last 18 weeks and counting, Ryan ToysReview has been the most popular channel on YouTube in the US, and the second largest in the world, a bigger attraction than household names like PewDiePie and Justin Bieber, and media empires like BuzzFeed, The Tonight Show, and the WWE. That viewership translates to around $1 million a month in advertising revenue alone. 
 
 “He is definitely the youngest YouTube star we’ve ever seen,” said Josh Cohen, an industry analyst and founder of TubeFilter. When the channel launched, Ryan was just three years old. “It’s the biggest of this genre of programming that is getting billions of views a week on YouTube. Really nobody is talking about it, but it’s crazy once you start scratching the surface.” 
 
 The phenomenon of reviewing toys on YouTube isn’t new. In the fall of 2013, a channel called DisneyCollecterBR made its way into the top 10 most-viewed channels. It was run by an adult woman who never showed her face. She opened toys and played with them, speaking softly, never moving the camera from a single closeup shot. By the summer of 2014, she routinely topped the list of the most-viewed channels in the US. 
 
 The genre skyrocketed once kids became the hosts. In March of last year, just as Ryan’s family was launching their channel, media outlets were reporting on another family that struck rich by sharing videos of their children simply playing with toys. According to a report from The Guardian, 20 of the top 100 channels on YouTube are focused on toys, collecting upwards of 4.5 billion views a month. Before Ryan stepped in front of the camera, he was a viewer. 
 
 A fifth of YouTube’s top 100 channels are about toys 
 
 “Ryan was watching a lot of toy review channels — some of his favorites are EvanTubeHD and Hulyan Maya — because they used to make a lot of videos about Thomas The Tank Engine, and Ryan was super into Thomas,” his mother explained in an interview with TubeFilter. “One day, he asked me, ‘How come I’m not on YouTube when all the other kids are?’ So we just decided — yeah, we can do that. Then, we took him to the store to get his very first toy — I think it was a Lego train set — and it all started from there.” 
 
 But while Ryan’s channel is part of a broader trend, it has achieved a scale unlike anything that came before it. Less than two years old, Ryan ToysReview already has 5.5 million subscribers, more than the two channels that inspired it combined. Produced by his mother, Ryan’s channel has perfected the art of this strange new genre, a mash-up of personal vlog and “unboxing” video, a blend of innocent childhood antics and relentless, often overwhelming consumerism. 
 
 The premise of the channel, as the name implies, is that Ryan reviews toys. And in the first video ever posted to the channel, which you can see above, he does just that, at least to the degree a three-year-old can articulate his thoughts on a set of Lego Duplo blocks. He “unboxes” the pieces, sets them up, and plays. The video is slow and static, a single shot held for nearly 10 minutes. Ryan takes his time building and playing. He signs off with a simple wave and “see you next time.” 
 
 Increasingly, it feels like Ryan is reading from a script 
 
 But over time, the act of reviewing toys has swelled into something very different. In the second video, Ryan is up to two toys, and over time the videos have grown to feature dozens of toys in a single episode. In the most popular clip the channel has posted, Ryan is given a hundred toys at once. We only see Ryan playing with each toy for a few seconds, and by the end he’s wading through a huge pile of freshly opened and quickly cast off toys, shoveling them on top of one another. The video has 568 million views. 
 
 In more recent clips, the pretense of Ryan actually playing with certain toys has been totally cast aside. Listen to Ryan dutifully speak his lines in the video below. He prepares to open a plastic egg. “I wonder what’s inside it. I’m so excited,” he says, his voice devoid of both wonder and excitement. 
 
 We get a couple of quick close-ups of the car, which Ryan never plays with, before cutting to Ryan’s repeated requests, smiling and waving the whole time, for viewers to subscribe. 
 
 The channel often crams the name of four or five toys into the title of each video, and the description stretches on for hundreds of words, with dozens of links to name-brand items. “His parents are really smart about it, too,” says TubeFilter’s Cohen. “They are playing with toys that Ryan likes, but they are also presenting him with toys that are popular across YouTube.” 
 
 YouTube stars are driving retail sales 
 
 The toy industry is paying close attention to stars like Ryan. “If a product gets ten million, twenty millions views, and you see that Ryan loves it, or other kids love it, it has a huge impact at retail,” says Jim Silver, CEO of the review site Toys, Tots, Pets, and More. “He’s really the youngest success that we’ve seen. Most of the time the kids were in the six plus range, just because of the vocabulary and the maturity to do a review.” 
 
 Silver paid Ryan’s family to attend his company’s winter showcase, and he says it’s common for toymakers and retailers to sponsor videos or send free product to popular YouTubers. “When you have the child who resonates with other kids, it can really take off. Especially since the kids are watching so much on their phones at home.” 
 
 Subliminal advertising at its finest 
 
 The line between toymakers and homegrown reviewers is murky. “It is a new, very creative and effective way, even if it’s a sort of subliminal, form of advertising for the toy companies,” says Jason Moser, a toy industry analyst with Motley Fool. “I imagine we’ll see more and more of this.” The family has said that it pays for all the toys Ryan reviews, but his father also told TubeFilter that channel was getting into the business of branded videos. Disclaimers, which are required by the FTC, have begun appearing on sponsored episodes. 
 
 The nature of these videos also pairs well with YouTube’s broader goals. “The algorithm play there happened to mesh well with the innate viewing habits of the audience for Ryan ToysReview,” said Cohen. “YouTube changed their algorithm to value longer watch time. The kids that watch these videos are watching for a longer period of time than a typical viewer watches YouTube. A three or four year old who gives them the iPad, my guess is they are watching the whole video, and YouTube really likes it when they are watching the whole video.” 
 
 Ryan’s success, in other words, translates into more money for a number of larger corporations. Before the YouTube era, there was no way for the antics of an ordinary kid to be commercialized, reaching hundreds of millions of viewers each week, without entering into some kind of formal contract with a major broadcaster. Today, an average family can find themselves running an extremely lucrative business from the comfort of their living room. 
 
 Many states have no rules around children performing 
 
 That raises a number of important and difficult questions. In traditional film and television productions, rules govern how many hours a day a child as young as Ryan can work. No such rules exist for Ryan’s job on YouTube. “All of the laws for child performers are regulated by state. The federal government leaves it to them,” said Toni Casala, CEO of Children in Film. “There are seventeen states which basically have basically no child labor laws around performance.” 
 
 According to the Texas Workforce Commission, for example, “When a business is owned or operated by a parent or legal custodian, the parent or custodian may employ their own children at any age to work any hours, so long as the work is non-hazardous (not prohibited) and the child works under the parent or custodian’s direct supervision.” 
 
 Ryan is on camera even when he’s not playing 
 
 To their credit, Ryan’s parents seem to have a sensible approach. His mother told TubeFilter, “We post a new video every day, and we typically film two to three videos at a time two to three times per week. We try not to interfere with Ryan’s pre-pre-school schedule, so a majority of the filming takes place during the weekend, and then we’ll edit while he’s in school.” 
 
 But the channel isn’t just Ryan playing with toys anymore. Whether he’s going to Disneyland, getting a haircut, or running a fever, his parents are the ones deciding how much to film and what to share. 
 
 His mom wants to make sure Ryan is in control. “Right now, he loves making videos. Every time I tell him we’re going to film, he gets so excited,” she told TubeFilter. “As long as he’s loving it and it doesn’t disrupt his daily routine, we plan on continuing. But the moment he’s not having fun any more, that’s when it will be time to stop.” 
 
 But would Ryan feel comfortable asking his parents to stop, or have the language to express how always being filmed makes him feel? What does a five-year-old think when he’s scared, and his mom comes to the rescue, but never turns off the camera? We’re in uncharted territory here. These video views are now worth millions of dollars, and that’s a hard thing to give up. 
 
 A tempting bargain for any family 
 
 How should parents feel about Ryan’s channel? On the one hand, the endless flood of toys he gets seems like it would spoil any child. On the other hand, the About page on Ryan’s channel says that most of the toys are then donated to charity. And while Ryan’s behavior on camera can sometimes seem scripted or forced, the vast majority of the time, he seems like a kid having fun. It’s easy to get cynical about the family’s sudden success. But for many parents, life is a constant struggle to balance work with family. If you could secure your children’s financial future simply by playing with them on camera, wouldn’t you? 
 
 Increasingly the videos aren’t just about opening new toys, but about sharing the substance of the family’s daily routine, the stuff of life itself. Ryan’s family started a second channel that operates more like a traditional vlog. The camera, which is usually something as simple as a smartphone, is never off. Ryan may be the youngest YouTube star currently on the platform, but his twin sisters, who appeared on YouTube when they were just weeks old, are getting an even earlier start. 
 
 Photo-illustration James Bareham
– This year's highest-paid YouTube star made $22 million in one year by playing with toys. Ryan of the channel Ryan ToysReview is a 7-year-old first-grader who, yep, opens, plays with, and reviews toys in his super-popular videos; he has more than 17.3 million followers. (His family also runs Ryan's Family Review, which has more than 3 million subscribers.) In an interview with NBC News last month, Ryan, who started filming toy videos with his parents when he was 3, said he wants to be a game developer when he grows up. Forbes notes that, not surprisingly, Ryan's fans are mostly other elementary school-aged kids. Other than $1 million earned from sponsored posts, the entirety of that $22 million came from pre-roll ads that play before his videos. Last year, he was No. 8 on Forbes' list, Business Insider reports. "Unboxing videos provide the proxy for actually experiencing the joy of receiving and opening something you really desire; this is especially true for items that are out of reach or unattainable," says the founder of a company that manages many "unboxers," though not Ryan. BI notes that Ryan's fame began in earnest when a 2015 video of him opening a box of more than 100 Cars toys went viral; his mom left her teaching job to manage the channel full time, the Verge reported in 2016. As a result of his YouTube fame, Ryan also recently launched a line of Ryan's World toys and clothing for sale at Walmart, and his videos will soon be repackaged and distributed through Hulu and Amazon—deals that did not add to his earnings for this year's list, but will surely impact next year's. See the rest of the top 10 YouTube earners between June 2017 and June 2018 at Forbes. (Or read more about Ryan here.)