The organic grocer’s less expensive, smaller-format store will debut at Bellevue Square in mid-September, with Seattle’s Wild Ginger Kitchen running a dining area inside. 
 
 Whole Foods has set Sept. 14 as the opening date for the Bellevue Square location of 365 by Whole Foods Market, the organic grocer’s less expensive, smaller format store. 
 
 Wild Ginger Kitchen has been chosen as the local partner to operate a fast-casual dining area inside the new store, Whole Foods said Wednesday. 
 
 Whole Foods announced last year it had picked Bellevue Square as one of its first locations to try out the smaller-format stores, which are designed to combat Trader Joe’s as well as Costco, Kroger and Wal-Mart, all of whom are eating into Whole Food’s market share. 
 
 The 365 stores, which are a fraction of the size of regular Whole Foods stores and cost less to build and operate, are slowly opening along the West Coast. 
 
 The first opened May 25 in Los Angeles. A second store will open July 14 in Lake Oswego, Ore., according to Whole Foods. Bellevue will be its third location. 
 
 The company expects to open up to 10 more of the stores in 2017. 
 
 “We saw downtown Bellevue as an ideal choice for our third store because it is a rapidly growing community,” Jeff Turnas, president of 365 by Whole Foods Market, said in a news release. 
 
 Austin, Texas-based Whole Foods is counting on the 365 stores to help turn around its fortunes. The company’s share price tumbled about 36 percent last year, as sales growth at stores open at least a year declined quarter by quarter. In its most recent quarter ended April 10, comparable store sales — sales at stores open at least a year — decreased 3 percent. 
 
 Whole Foods executives hope the smaller stores will reach a broader customer base, including more value-conscious shoppers and those wanting a simpler shopping experience. 
 
 “We’re not getting to lower prices by lowering our standards,” Turnas said in an interview. “Our quality standards will be the same as at Whole Foods Market.” 
 
 The combination of quality, Whole Foods’ strength in produce, and a curated mix of pantry items make 365 stores “different than Trader Joe’s and Aldi and Sprouts and all the rest,” Turnas believes. “I think we can compete really well.” 
 
 Seattle-based Wild Ginger Kitchen was selected as the Bellevue location’s “Friend of 365” — local vendors who set up shop within each of the stores. 
 
 Wild Ginger Kitchen’s dining area will offer customized bowls with a choice of chicken, beef or vegan protein served on rice or noodles, along with fresh toppings, according to Whole Foods. 
 
 Online ordering and delivery through Instacart will also be available through the Bellevue 365 location. ||||| Whole Foods Is Getting Killed by Aldi. Is a Millennial Grocery Chain the Fix? Come to 365 for the cage-free eggs, stay for the TeaBot. 
 
 When the first 365 by Whole Foods Market opened near me in Los Angeles, I went immediately, curious to see how millennials shop for food. Do they just take photos of it? Do they look for items with their own names on them? Do they even buy groceries? Don’t they just smash buttons on their iPhones until a cooked meal appears at their door? Market researcher Mintel reported last year that 40 percent of them don’t even eat cereal because it requires cleaning up afterward. 
 
 The 365 concept is Whole Foods’ response to three quarters of sales declines at stores open at least a year. The parent store’s focus on organic and local has been copied elsewhere, cheaper. It’s getting killed by Trader Joe’s and Aldi, because they offer lower prices; smaller, easy-to-navigate stores; and an ever-rotating selection of inventive items covered in chocolate or Sriracha. Whole Foods is a victim of its own success: It got shoppers to buy fresh groceries instead of stuffing their freezers. But that meant they were going to the store more often, so they wanted to get out faster, without having to choose among 100 olive oils. And if you’re going to get them to drive somewhere, the destination has to feel like an “experience” they can’t get online. Instacart and AmazonFresh have the competitive advantage there, among folks who want to stay on the couch, snacking on something other than cereal. 
 
 Photographer: Julian Berman for Bloomberg Businessweek 
 
 Whole Foods has signed 19 leases for 365 stores across the country. It planted the first in the hipster-est section of L.A., Silver Lake, known for having a coffee shop/dog adoption agency and a stop sign on which someone’s added “Hammer Time” in graffiti. To get the perspective of someone in 365’s target audience, I brought along my 27-year-old friend Igor Hiller; his millennial bona fides include doing improv at Upright Citizens Brigade and having car insurance paid by his mother. 
 
 Photographer: Julian Berman for Bloomberg Businessweek 
 
 We were greeted outside with a sign that said “Free Air Guitars.” Walking in, we found a clean, well-lit, and colorful store, with exposed beams and ducts. There were no employees in sight, as if to say, “Shop, don’t shop, totally up to you, dude.” (What they’re actually saying is: fewer employees, less overhead, smaller costs to pass on.) Igor liked it immediately. He liked that it was a third smaller than the Whole Foods he spent hours roaming as a screenwriter’s assistant; that items were cheaper, closer to what he paid at Trader Joe’s; that there were only a few choices per product; and that the salad bar was priced by the container, not the pound, making him reconsider his entire belief system about avoiding items with a lot of water weight. He got way too excited that prices were listed on digital tablets instead of on chalkboards with photos of farmers—he gets it, farmers grow food, whatever. He didn’t mind the absence of a butcher or a cheesemonger, or that the wine expert was replaced by a screen where he could search reviews of pinot noirs. 
 
 We stopped at the TeaBot, where we chose personalized blends, caffeine levels, and temperatures. Mine was based on a mixture called Chai These Nuts. Then we went over to a mural that said “Silver Kale.” Igor made me pose with him in front of it while another shopper took our photo. “It’s very Instagrammable,” Igor said. “That’s why they put that in.” He didn’t like the anagram, though. (Get it? Silver Lake, Silver Kale?) “I hate any advertisement that pretends to know me. You’re not my friend. You’re a company. Don’t try to have an inside joke with me.” 
 
 There seemed to be fewer shoppers at 365 who were Igor’s age than there were fortysomethings like me. Five minutes after we got there, we ran into my Generation X friend Bruce Gilbert, a music supervisor for shows such as Transparent and Orange Is the New Black, wearing a Joy Division T-shirt with lead singer Ian Curtis replaced by Joey Tribbiani from Friends. Sipping a cortado from the Allegro cafe—it also serves beer and wine—he told us he’d been there four times in the previous three days, partly to check out the MILF scene. “I was here at 10 o’clock last night,” he said, which was apparently peak time. He hadn’t shopped for groceries yet. 
 
 Photographer: Julian Berman for Bloomberg Businessweek 
 
 That’s cool with 365’s president, the very chill Gen Xer Jeff Turnas, who’s been with Whole Foods for 21 years. “We didn’t set out to say we just want millennials in our store,” he says. “We set out to create a fun, new, fresh way to shop with amazing prices.” Turnas spent the past few years in Europe and, with 365, is trying to copy the vibe that makes supermarkets there more experiential. He obsessed about the store’s music; the playlist, which you can subscribe to on Spotify (current followers: 34), includes such songs as Odessa by Caribou and How Did I Get Here by Odesza. (The website 365 team members use for job information is called Backstage Pass; a “You Rocked It” program lets them award points to co-workers that can be redeemed for gift cards.) And Igor was right: Turnas added the mural after the stylish company that provides 365’s employee uniforms told him the store needed an Instagram attraction. “I liked ‘Silver Save’ more than ‘Silver Kale,’ ” he says, preferring a message that riffed on prices. “But we let the artist do his thing.” 
 
 Photographer: Julian Berman for Bloomberg Businessweek 
 
 Turnas is also cool with the store’s fake Instagram account. Created by 27-year-old music video director Jack Wagner, it gained attention for fabricating a story that singer Kim Gordon had been bitten by a coyote in the parking lot. It also posted a fake apology from a barista for inserting indie rock cassette tapes into boxes of organic cereal. Wagner started the account after walking to 365 every morning to get a breakfast burrito and iced coffee. He, too, hasn’t yet purchased any groceries. “We drank beers,” Wagner says. “We treated it like a bar and pregamed there before a Memorial Day party.” Turnas says Wagner’s account might have bothered the executives who run Whole Foods, but not the folks at 365. “I’m not sure it’s negative,” Turnas says. He figures it’s an honor that someone cared enough to mock the place. Still, supermarket analyst Phil Lempert, the food trends editor for NBC’s Today show, says 365 is “trying way too hard to be hip.” 
 
 It’s difficult enough to succeed even when you’re not. Tesco, the hugely successful British grocer, started a U.S. chain called Fresh & Easy in 2007 and wound up loaning Ron Burkle $234 million in 2013 to assume its liabilities; Burkle closed all 150 stores last October. Fresh & Easy was intentionally unhip. Vegetables and fruits were wrapped in cellophane—it was supposed to make them look convenient and safe, but they were seen instead as gross. The self-checkout lines were confusing. The lack of Sriracha-and-chocolate-influenced products bored customers. 
 
 Some items available at 365 that you won’t find at regular Whole Foods Sweet potato wrap with feta & kale: $4 
 
 Orange-maple salmon with edamame quinoa pilaf & asparagus: $10 
 
 Sriracha soy-chicken skewers: $6.99/lb. 
 
 Chimichurri beef-skirt steak: $12.99/lb. 
 
 Carrot dog: $6 
 
 Peanut power bowl: $8 
 
 Vegan veggie pizza: $12 
 
 Harissa boneless pork tenderloin: $9.99/lb. 
 
 Farmed tilapia with tequila-lime rub: $8.99/lb. 
 
 Mixed summer squash noodles: $4 
 
 Potato-cheddar-jalapeño pierogi: $3.99 
 
 Momofuku ssäm sauce: $5.99 
 
 Aldi, however, has had great success as a no-frills supermarket. (In a not-very-millennial move, Aldi, a private company, declined to share its financials.) It’s all about speed and price, not Spotify playlists. Aldi is as cheap as a grocery can be, and when I visited one alone in Arcadia, about 20 minutes outside L.A., I could see why. You put a quarter in the shopping cart dispenser to rent one, getting your money back when you return it, so no worker has to play fetch. There are no paper or plastic bags—it’s BYOB—and no one to put what you buy into them. Items are displayed Costco-style, in the cases they arrived in, and about 90 percent are house brands. Instead of 30 aisles, there are only five, but there’s room for constantly changing “Aldi Finds” such as chocolate-covered pistachios and Sriracha kettle chips. “The customer doesn’t have to walk in the store and have so many options and take time to decide. We’ve done that work for them,” says Liz Ruggles, Aldi’s marketing director. There are 1,500 Aldi stores in the U.S., and the company says it plans to open 500 more by the end of 2017. 
 
 More competition is coming. Kroger, the largest supermarket chain in the country, is working on its own cooler version of itself: In February it opened a Main & Vine in Gig Harbor, Wash., exactly the kind of city you want to audition in. Produce, which makes up half the store’s inventory, is in the interior aisles, not on the perimeter, an acknowledgment that people are putting fresh ingredients center stage in their meal planning. A chef cooks at a table in the front of the store, and you can buy the ingredients to re-create his dishes, such as Mexican-style corn; bacon, Brie, and apple baguette sandwiches; and spiced cherry grilled chicken thighs. There are regular wine, beer, and cheese tastings, as well as a bar and cafe. Millennials “want to hang out in a cool environment” and feel like foodies, says Mike Donnelly, Kroger’s executive vice president for merchandising, who’s in charge of Main & Vine. Up to a point. They don’t want bento boxes, Donnelly learned. People thought they were too weird. 
 
 Photographer: Julian Berman for Bloomberg Businessweek 
 
 In its first week, at least, 365 had this crucial hangout thing down. When we went, Igor suggested we go to a tablet and order bowls of quinoa, Brussels sprouts, and barbacoa. After our names appeared on a giant screen and we picked up our meals (no human interaction necessary), we ate at an indoor picnic table next to my cart, which was filled with two chimichurri-marinated chicken breasts ($5), two prepacked Dover sole filets ($5), Beast burgers ($4.39), and Justin’s honey peanut butter ($5). I’ll be back. The figs were really cheap. For the record, Igor didn’t buy any groceries. 
 
 (Removes incorrect ownership information in the second paragraph.) ||||| 365 by Whole Foods Market, a more affordable spinoff of the grocer often referred to as Whole Paycheck, opened last week in the groovy Los Angeles neighborhood of Silver Lake. The store, the first of nineteen in development, was designed to appeal if not to actual millennials (whose moms still do most of the shopping) then to those whom one 365 employee described to me as sharing a “millennial mind-set.” On opening day, the guy directing traffic in the extremely crowded parking lot seemed to have it: he was eating a peach with one hand and with the other pointing vaguely in the direction of no open spots. Before the door was a d.j. tent, printed with the phrase “Do Something Delicious Every Day”: low-stakes activism, cozy self-indulgence, a habit for living. A pair of Zuckerberg look-alikes with a wheely bag. A young woman in a pickup truck made twenty years before she was born. The viral video “Whole Foods Parking Lot” begs for reprise. 
 
 Inside: the comforting sight of warehoused, color-banded food under a vaulting hangar-like ceiling. What is it about the grouping of like objects (the thousand bottles of Tide in the window of the ninety-nine-cent store) that promises they’ll be cheap? A 365 stocks only a quarter as many products as a regular Whole Foods; there’s a cheese section with no monger, a meat section with no butcher. Here the D.I.Y. ethos of a half-generation ago reveals its passive side. Many vegetables are already diced. Even brussels sprouts are halved. The store is twenty-eight thousand square feet (about half the size of the Whole Foods in Venice), open plan, with low shelves and many tablets for scanning, weighing, printing. The implication is that you can help yourself. In reality, as at airport self-check-in stations, swarms of humans are on hand to assist (though, over all, there are significantly fewer employees than at a big W.F.). 
 
 The millennial mind-set calls for many and varied digital encounters. In the wine-and-spirits section, you can scan a bottle’s bar code and learn, by way of a user-generated-comments community, that the small-batch organic gin from Santa Cruz you chose solved someone’s “gin-mergency” and gave someone else hints of “citrus, lavender, and spice.” Another screen, in the seating area, lets you order and pay for a pizza, to be delivered to you at your table. Even that which is not digital resembles hardware. Juicero, the cold-pressed-juice version of a Nespresso machine, looks like a next-wave Apple product, silvery-white, glowing, sleek. The machine costs seven hundred dollars, and the pouches of crushed fruits and veggies are between five and ten dollars. 
 
 The king of the appliances at 365 is the Teabot, a loose-tea machine that creates custom blends for consumers from . . . a tablet. The teabag may not be a technology evidently in need of disruption, but a quiet revolution is nonetheless under way. The tablet lets you choose your component leaves, caffeine intensity, and water temperature. If that seems like too much to think about, you can just pick the blend that’s trending in Portland, or wherever. Then the allotted tea sifts down from silos to your cup, and a hot stream of water joins it; the cup’s lid, like a good app, has a built-in filter. 
 
 “We’re trying to master the interaction between humans and robots,” a Teabot marketing representative, who was there demonstrating the product, told me. The company, which is based in Toronto, piloted its machines at the Google office in Chicago; they are already in use on college campuses in Canada. Under-thirty-fives, the representative said, love tea as much as they love coffee, but they need to be handled with sensitivity. Imagine, he said, going into a store where tea is being sold and having someone try to sell it to you. I guffawed. He guffawed back. “Tea is intimidating. People are intimidating,” he said. The tablet is the solution. “It takes the barrier down,” he said. “You don’t have fun with tea. You have fun with Teabot.” 
 
 With all this gadgetry, 365 is withdrawing aspects of the food-shopping experience from the physical world and placing them in the realm of the virtual. Score one for the robots. It’s a thoughtful and clearly elaborately researched response to customers’ sensory overload—all those hand-chalked signs and pictures of farmers. This is cleaner, with fewer human troubles and troubling humans to snag on. Signs around the store promise “It’s All Good”: unambitious, self-satisfied, unimpeachable; swipe left if something causes discomfort. In some ways, I welcome it: I’m tired of grainy handmade soaps and thirty kinds of water and spending a small fortune; when a 365 opens near me, I’m sure I’ll shop there. But the evasiveness of the mind-set also unnerves me, probably in much the same way tea frightens a twenty-two-year-old. ||||| Yet another challenger has stepped into the fray that is the Southern California grocery store market. 
 
 Whole Foods Market Inc. 's first smaller format store — 365 by Whole Foods Market — opened Wednesday morning in Silver Lake. The upscale grocery chain plans to open 12 more of these smaller concept stores over the next two years across the nation. 
 
 By 8:45 a.m., the parking lot at the new 365 store was packed. At least a dozen cars, including a taxi, circled the lot. A deejay played music at the entrance while customers streamed in. 
 
 Besides lower prices, the 365 store is also tech-friendly. 
 
 Wednesday morning, produce lined a display in the center of the store. Scattered around the fruits and vegetables were electronic readers slightly larger than iPads with attached scales where shoppers could weigh their produce, see the price and print labels with all the necessary information for checkout. 
 
 365 has an impressive selection of organic wines and craft beer 
 
 Katherine Wellington, 48, took her Pink Lady apples to the scale and found out they were 70 cents each. She entered in the code for the fruit, and a small label printed out below the scale. 
 
 "I think they're trying to make checkout quicker, which is great," Wellington said. "It's really a fun, exciting vibe, and the prices seem great." 
 
 Wellington, who is in Los Angeles for work, said there was a Whole Foods near her home in Boston. But she noticed the prices at 365 were lower. 
 
 The design of the new 365 store is a departure from the traditional look of most Whole Foods stores. The numbers "365" appear in a large, colorful font on the front of the building, with the words "by whole foods market" in much smaller lettering off to the side. Underneath the name are large windows checkered with alternating blocks of colorful squares in primary colors. 
 
 The salad bar and hot food options take up the center of the store, while the meat department has colorful signs reading "Meat: no antibiotics ever" and "Seafood: responsibly farmed." 
 
 Echo Park resident Jackelyn Valladares, 26, said she was pleasantly surprised by the variety in the 365 store. The high school teacher said she welcomed another local grocer that had "Trader Joe's prices" but "better quality." 
 
 "It's cheaper," said Valladares, toting two bags of chicken and produce. "As a millennial who grew up in this neighborhood, things were getting so pricey." 
 
 The 365 supermarkets are intended to appeal to younger shoppers like Valladares, who value quality foods but often have less disposable income. 
 
 Shoppers said they noticed the design of the store highlighted its focus on lower prices. Large, exposed air conditioning ducts are visible on the ceiling, which also has exposed wooden beams in a design more like that of a warehouse. 
 
 Jamie Hamilton and Hilary Hattenbach, neighbors who live in Silver Lake, said they liked the competitive prices at 365. 
 
 "It's definitely more stripped down than I would have expected from a Whole Foods, but I can see that price point is important here," said Hattenbach, a writer. 
 
 Both women said they would have liked to have a deli counter. In order to save on labor costs, 365 does not have a deli counter or butchers. 
 
 Here's how 365 differs from your typical Whole Foods. 
 
 See the most-read stories this hour >> 
 
 Lower prices 
 
 The biggest selling point at 365 is lower prices, which company executives hope will attract people who wouldn't normally shop at the more expensive Whole Foods. 
 
 Expect a greater amount of non-organic produce and meat sold in smaller packages. Shelves will feature less variety than a typical Whole Foods, and there won't be any butchers slicing cuts of meat to order. 
 
 More tech 
 
 To attract younger shoppers and keep prices down, the 365 stores will have more technology in place to help shoppers find what they want. 
 
 That includes in-store iPads, which customers can use to order food to-go, or to scan wine labels for reviews in place of a traditional wine guide. 
 
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 Less overhead 
 
 The new concept stores will be much smaller than the typical Whole Foods store. On average, a 365 store will be about 30,000 square feet compared with 45,000 square feet for Whole Foods stores. 
 
 Whole Foods said this design decision cuts down on architect costs and increases efficiency. 
 
 There also will be fewer employees — 365 stores will have about 100 workers compared with the 250 to 500 at Whole Foods stores. 
 
 Analysts say 365 is the Austin, Texas-based company's response to growing competition in the grocery business. Organic and artisan foods, once seen as Whole Foods' forte, are now sold at chains such as Ralphs and Safeway. Big-box retailers like Target and Wal-Mart also have expanded their food offerings. 
 
 In its second quarter ended April 10, Whole Foods reported flat sales compared with a year earlier, and the chain has posted three straight quarters of sales declines at stores open at least a year. 
 
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 samantha.masunaga@latimes.com 
 
 For more business news, follow me @smasunaga 
 
 UPDATES: 
 
 12:25 p.m.: This post was updated with additional details from the store opening. 
 
 10:51 a.m.: This article was updated with information from shoppers at the new store. 
 
 This article was originally published at 8:15 a.m. ||||| Whole Foods is undergoing the biggest change in the company's history. 
 
 In May, Whole Foods opened the first location of its new chain, 365 by Whole Foods Market, intended to target millennials by changing much of what defines the Whole Foods brand. Instead of Whole Foods' traditional upscale look, 365 is no-frills and high-tech, allowing the new chain to sell products at less expensive prices. 
 
 It's a bold departure for Whole Foods, demonstrating the willingness of co-CEOs John Mackey and Walter Robb to evolve the brand to keep up with changing American tastes. 
 
 This willingness to embrace change is even more remarkable with the understanding of just how many changes Mackey and Robb have seen over their years of work at Whole Foods. 
 
 Mackey opened the first Whole Foods Market in 1980 in Austin, Texas, along with three other local grocery entrepreneurs. At the time, he was just 27 years old. 
 
 In the following 36 years, Mackey helped grow Whole Foods from a single location with just 19 employees to a chain with 450 locations locations and 86,000 employees. Robb joined Whole Foods in 1991 and was appointed co-CEO in 2010. 
 
 While once Whole Foods was on the cutting edge of organic and natural products, today discount retailers such as Kroger, Walmart, and Target are cutting into the business by offering lower prices and better deals. 
 
 "You're looking at a tectonic shift in the marketplace where all the growth in food has moved in the direction [of natural and organic products], so you have massive competitive changes," Robb told the Wall Street Journal in February. "You have a big generational change. You have huge change in technology. Everybody’s into this space because they realize this is what customers want." 
 
 Whole Food's same-store sales, or sales at stores open at least a year, fell 3% in the last quarter, marking the third straight quarter of decline after 23 consecutive quarters of positive results. 
 
 However, some of Whole Foods' biggest efforts to keep up with the competition are just now hitting the marketplace. 
 
 The most notable is the debut of 365 by Whole Foods Market, designed to meet shoppers' need with lower prices, smaller, more convenient stores, and a more efficient business model. The first of the stores opened in Los Angeles in May, with plans to open 10 more locations in the next year. 
 
 "Food shopping is evolving around convenience and price," Jeff Turnas, president of 365 by Whole Foods Market, told Business Insider in April. "There are a lot more options for people these days — whether it's groceries or restaurants or convenience stores — and 365 is our way of evolving." 
 
 Changes include a design similar to that of a warehouse, iPad kiosks, digital scales to weigh food, and a heavily emphasized rewards program. 
 
 Analysts predict that prices will be as inexpensive as budget chain king Trader Joe's. 
 
 However, Whole Foods has plans to separate the chain from the budget grocery competition by making 365 a place for millennial customers to "hang out." The Los Angeles location, for example, hosts a vegan fast-casual restaurant By Chloe and a craft-brew bar operated by Allegro Coffee Company. 
 
 Whole Foods is also making changes that will impact not only consumers in cities with plans to open a 365 location, but customers across the US. 
 
 In late 2015, the company pledged to lower costs and cut 1,500 jobs to invest more money in new technology. 
 
 The company has also entered a number of partnerships with innovative startups in recent months. 
 
 In March, the company began sourcing "ugly" food through a partnership with Imperfect Produce, in an attempt to cut food waste as well as reduce produce prices for shoppers. The company signed a five-year partnership with delivery startup Instacart in February. 
 
 Whole Foods promises that, under Mackey and Robb's leadership, these changes won't be stopping any time soon. 
 
 "Everybody's continuing to try to copy us, because the innovations are still occurring at Whole Foods Market," Mackey said in an earning's call in May. "That's how we are differentiating."
– After three straight quarters of sales declines, Whole Foods is hoping a trendy new store format will lure millennials—and people of a "millennial mind-set," as the New Yorker was informed—away from competitors like Aldi and Trader Joe's. It's called "365 by Whole Foods Market." The first location opened in May in Silver Lake, Calif., "the hipster-est section of LA," Joel Stein reports in an exploration of that location for Bloomberg Businessweek. The fortysomething took a target-demo 27-year-old friend along with him, and the two were greeted by a "Free Air Guitars" sign outside. The store is about two-thirds the size of a Whole Foods, which can have 500 workers to 365's 100, and it's definitely cheaper: The Los Angeles Times found a gallon of milk for $2.49, a full dollar below Whole Foods' price, for instance. There's no cheesemonger or deli counter, but technology abounds: Prices appear on digital tablets, shoppers can scan a wine bottle's bar code and read user-generated comments about it, and there's the TeaBot—a contraption that lets you dial up your perfect cup of tea. There's also a café (beer and wine available), salad bar (where you pay by the container, not the pound), and a mural that is apparently a perfect Instagram backdrop. The next two locations to open this year will be in Lake Oswego, Ore., and Seattle, reports the Seattle Times. Bloomberg points out Whole Foods isn't alone in trying to create a millennial grocery store. Supermarket giant Kroger is testing a "cooler version of itself" in the form of Main & Vine, which debuted in Gig Harbor, Wash.