Congratulations to all the companies on our Global Top 100! 
 
 
 
 Download the full 2017 Global RepTrak® 100. 
 
 ​Why Global RepTrak ® 100 Matters To You 
 
 The insights generated through the Global RepTrak® 100 study can help executives: 
 
 Get clarity on what consumers want in return for their trust and support 
 
 clarity on what consumers want in return for their trust and support Map the reputation of the company across the 15 largest economies with one single lens 
 
 the reputation of the company across the 15 largest economies with one single lens Identify reputation risks and opportunities with consumers 
 
 reputation risks and opportunities with consumers Guide marketing and communication plans to improve return on investment 
 
 Reputations make news! 
 
 Reputation Institute’s Global RepTrak® 100 uncovers the world’s most reputable companies in innovation, governance, citizenship and more. Download the report or view the recorded presentation of the results to discover which companies are leading the way in the reputation economy this year. 
 
 
 
 Check out recent media coverage of the 2017 Global RepTrak® 100 Results: 
 
 Honored to be part of @Reputation_Inst Top 100 Companies with the Best#Reputation in 2017 #RepTrak https://t.co/etqhh523QQ — The Hershey Company (@HersheyCompany) February 28, 2017 
 
 Proud to have climbed 20 steps in ranking of world’s 100 top reputable companies, now 2nd food company #reptrak .@Reputation_Inst — Barilla Group (@barillagroup) February 28, 2017 
 
 @Reputation_Inst ranked again Ferrero as 1st Food Company in the World for reputation among the 100 best reputable companies. #GlocalCare — Ferrero EU Affairs (@Ferrero_EU) March 1, 2017 
 
 Disney ranks high on list of "The World's Most Reputable Companies" for 2017: https://t.co/zpsJFf128r — Walt Disney Company (@WaltDisneyCo) March 1, 2017 ||||| This year Rolex supplanted BMW as the world’s most reputable company, having jumped from its fourth place result last year in a list of internationally recognized companies that have captured the respect of global consumers. BMW? It fell to fourth place, behind Walt Disney Company and Google. 
 
 The ranking is the product of Reputation Institute (RI), a reputation management consulting firm based in Boston that launched in 1997. Since its founding the firm has offered corporate clients strategies and insights into how they might gauge and improve their reputation among customers in various markets. (See above for our slideshow of the 25 Most Reputable Companies.) 
 
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 In putting together its annual list of the world’s most reputable companies, RI assigns each company a score – The RepTrak Pulse – ascertained by taking into account the esteem, trust, admiration and feelings the general public has for each company in seven categories. Ratings are based on online polls of more than 240,000 people in 15 countries, such as China, the United States, Germany, Russia, Brazil and others. 
 
 Of the 100 companies in the survey (identified by taking the best-scoring companies from markets around the world that also score well worldwide), Rolex managed to place in the top ten among poll respondents in 11 nations—more than any other company. Sony (which came in 9th overall) scored in the top ten in 10 nations. Rolex has indeed been consistent as of late, placing in the top five most reputable companies for the past three years, as have other household-name firms like Google, Walt Disney and BMW. 
 
 “Around the world, (Rolex) has a consistently strong to excellent reputation,” says Kasper Ulf Nielsen, Executive Partner at RI, “Being number one in the world – which is a summary of fifteen countries – it shows that you are strong to excellent throughout the world—it’s not enough to be excellent in a few markets.” 
 
 The area where Rolex scored highest among respondents (a score of 82.2) was in products and services, proving that the general population has high regard for the company’s wares and its willingness to stand behind its product. Rolex also scored highly in performance, innovation, workplace and governance – among other categories – generally getting high marks across the board. 
 
 Another strong performer on this year’s list was The Walt Disney Company, which scored higher in the citizenship and governance categories. Says Nielsen: “The Walt Disney Company is number one in the world when it comes to being perceived as a good corporate citizen and also as a company with fair and ethical business practices.” 
 
 One firm that saw a dropoff in reputation was Volkswagen. Following scandalous allegations of cheating on emissions testing and the subsequent resignation of its chief executive, Martin Winterkorn, the company’s good name took a noticeable hit, dropping from 14th place, with a RepTrak score of 75 last year, to 123rd place in 2016, with a mediocre score of 61.3. 
 
 But how do a strong reputation and the admiration of the general populace translate to sales? According to Reputation Institute, companies with higher RepTrak Pulse scores are more likely to have their goods or services recommended by their customers. For a company on the list, improving a RepTrak Pulse score by five points can increase the likelihood of customer recommendations by 8.5%. 
 
 Also, companies that rated average on RI’s score chart (with a RepTrak Pulse score of between 60 and 69) saw only about 35% of respondents willing to buy their products. Companies that scored between 70 and 79 saw that willingness to buy jump up to an average of 55%. “In a world where companies are fighting for market share,” says Nielsen, “this is showing us that reputation is an avenue to improve the recommendations you get from consumers.” 
 
 The importance of the personal recommendation has grown in recent years, Nielsen says, likely because people have generally lost trust in institutions like governments and corporations—they expect to be disappointed and hold quality in higher regard when they find it. “And that means that if you’re able to stand out as a company that is trusted, you get an accelerated level of support.” That support, he added, can lead to increased sales and profit.
– The Reputation Institute is out with its annual list of the world's most reputable companies, based on a poll of 240,000 people from 15 countries. Volkswagen took a major hit, falling from the 14th spot to 123rd in 2016, per Forbes. The top 10: Rolex Disney Google BMW Daimler Lego Microsoft Canon Sony Apple