Even Amazon.com Inc. has its limits. 
 
 The e-commerce giant bans shoppers from the site for infractions such as returning too many items, sometimes without telling them what they did wrong. 
 
 Amazon has cultivated an image as a customer-friendly company in part by making it easy for shoppers to send back items they don’t want. The site’s lax... ||||| Amazon bans customers who return too many products, according to The Wall Street Journal. This is a practice that's used by traditional retailers, but Amazon shouldn't act like its brick-and-mortar competitors. 
 
 
 
 Amazon customers speaking to the Journal described being banned for returning all sorts of products, from clothing to cellphones. 
 
 Retailers like Best Buy use outside firms to impose limits on returns, according to the Journal's previous reporting. In my own experience — I purchase and return a lot from Best Buy — I was told by a checkout clerk I'd only get flagged if I didn't keep a majority of my purchases. 
 
 When you walk into an electronics store or a clothing store, you get the chance to see a product and, often, even try it before you walk out the door. You can see how one TV hanging on the wall compares to another, or pick up five pairs of khakis and pick the ones that fit right. You know the drill: You leave the ones that don't fit on the counter as you walk out of the dressing room. 
 
 You don't get that same experience with Amazon. 
 
 Instead, and this is part of Amazon's appeal, consumers can order whatever they like, see if it fits their needs, and then return what doesn't fit. Amazon's customer service has made this experience attractive and it's one of the reasons Amazon's been so successful. 
 
 There are times when I use Amazon to order what I need: a light bulb, food from Amazon Fresh or a pack of batteries. Then there are times when I order what I like but I'm not sure how it will work: an Amazon Echo (turned out great) or polo shirts and shoes that don't always fit properly. 
 
 Worse, Amazon makes it so easy to return products that it's become a part of the service we expect. You can now return products to Kohl's Drop Off locations, for example, or drop them off at a nearby Amazon Locker. In my experience, Amazon even issues a credit back to my account before the product has returned to its facilities. Its return process is enjoyable! 
 
 We don't have an option to go to an Amazon dressing room of sorts. If it is going to ding us, then it should give us proper terms so we know when we're at risk of violating its unspoken policies. 
 
 I dug through Amazon's return policies and didn't find anything clear that suggests someone might get banned for a return. Here's what Amazon's return policy says: 
 
 "Items shipped from Amazon.com, including Amazon Warehouse, can be returned within 30 days of receipt of shipment in most cases. Some products have different policies or requirements associated with them." Amazon even lets you return some products past the 30-day return window, though not for a full refund. 
 
 I asked Amazon for a comment on how it flags accounts — whether it's because of too many returns or a certain value of items. Amazon didn't explain, but said this:
– Amazon has a reputation for making returns easy—but many users have complained that the retail giant has banned them because they returned too many of their purchases from the site. People have been talking about such experiences for years, but a new Wall Street Journal article brings new attention to the issue—and reports that dozens of users have told stories online of their accounts being canceled without warning and Amazon informing them they will not be allowed to open a new one. Sometimes no explanation is given; sometimes Amazon cites too many returns as the reason. Though Amazon doesn't have an official limit on returns, its conditions of use state that it has the right to terminate accounts at its discretion. An Amazon rep tells the Journal, "We want everyone to be able to use Amazon, but there are rare occasions where someone abuses our service over an extended period of time." Former Amazon managers tell the paper that human employees typically evaluate cases after algorithms identify users with questionable activity, including too many returns, sending the wrong items back, receiving compensation for reviews, or marking an "atypical" reason for returns. "If your behavior is consistently outside the norm, you’re not really the kind of customer they want," says one former Amazon manager. The Journal spoke to a few people whose accounts were canceled, some of whom were able to get reinstated after much back-and-forth with Amazon and others of whom weren't so lucky. At CNBC, Todd Haselton notes that traditional retailers also flag customers who return items too frequently, but he argues Amazon shouldn't act like a brick-and-mortar store in this regard. "When you walk into an electronics store or a clothing store, you get the chance to see a product and, often, even try it before you walk out the door," he writes. "You don't get that same experience with Amazon."