Beauty Kim Kardashian Is "Over" Contouring 
 
 Picture credit: sachaforbes1/Instagram 
 
 If there's one name associated with contouring, it's Kim Kardashian-West. But as of today's Vogue Festival in association with Harrods, at which she was in conversation with Charlotte Tilbury and Vogue's Fiona Golfar, she's over it. 
 
 Picture credit: Darren Gerrish 
 
 "I think right now it's more about nontouring, like real skin with less make-up on it. I'm trying to wear less... and my husband loves me without make-up," she told the packed auditorium, which included said husband Kanye West in the front row. "Now when I travel I just bring a small make-up case, and I'm content with that. I'm really into strobing now, so just highlighting the skin without using bronzer. I love contouring and I don't think I'd stop contouring my nose - I know people think I've had a nose job but it really is just make-up!" 
 
 Further evidence of this move away from the heavily-contoured look comes from the news that Kardashian gave birth to her second child, Saint, sans make-up: "For my first baby I gave birth in full make-up, but none for my second," she revealed, to squeals from Tilbury, whose own husband has never seen her without make-up. "Wearing make-up is just how I feel most empowered and confident... if he tries to come into the bathroom when I've taken it all off I have to chase him away," the make-up artist admitted. 
 
 So what products make it into the new, slimmed-down Kim Kardashian-West make-up case? 
 
 "An eyelash curler, a mini Charlotte Tilbury lipstick in the perfect nude that she created for me, mascara - Charlotte's Legendary Lashes is my favourite - my Joe Blasco foundation, a little MAC kabuki brush, a gold eye pencil by Kardashian Beauty, a small pot of powder, blush and my Smashbox bronzer," she divulged, while Tilbury refused to pick her favourite products from her own range for the reason that it would be "like choosing between my children." 
 
 Saying that watching early episodes of Keeping Up With The Kardashians makes her cringe due to the "crazy hair and bad make-up", Kardashian credits her own love of beauty to her mother's make-up collection, which she'd play with as a child, and to her father sending her to make-up school with her sister Kourtney. "They taught us everything, all the techniques," she told the audience. "My daughter loves playing with make-up just like I did. I went to make-up school at age 14, and I'd do the same for her." 
 
 Related Gallery Kim Kardashian West - Style File 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 But while the loss of the world's contouring queen may come as a blow to beauty fans, some things never change - naturally the event ended with Kardashian and Tilbury taking their perfect selfie (high angle, flash on, practised smiles), which we can only imagine we'll see trending very soon. 
 
 Related reading: Explore Kim Kardashian West's style evolution. ||||| Style This beauty blogger contoured her whole body — to make an important point 
 
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 When one beauty blogger proclaimed it's "a necessity to contour your entire body," she was joking — but also making a point. 
 
 Chloe Morello shared a mock five-minute body contouring tutorial last week that used “everyday” materials like on-hand makeup artists and $5,000 worth of bronzer (“that’s per application, by the way”) to achieve a perfectly toned and tan physique in just two hours. The final look features washboard abs, shimmering cleavage and a perfectly perky behind. 
 
 Parody aside, the message behind it is real: that images we see on social media aren’t always as they seem, and can create unrealistic expectations for what women “should” look like. 
 
 “I saw a video on Instagram of a girl contouring the back of her neck, and then the following week a video of a girl contouring her legs in a mini skirt,” Morello told TODAY via email. “I was impressed by the effect, but couldn’t stop giggling 
 
 “It made me want to try contouring my whole body just for the fun of it. I thought it would be hilarious to do it in a YouTube video and poke fun at my own channel and fellow bloggers.” 
 
 Morello’s video garnered 1 million views within a week and even inspired several impassioned response videos. While most people — particularly Morello’s own subscribers — got the joke, other responses highlighted the body-shaming and often sexist attitudes that inspired Morello’s statement in the first place. 
 
 RELATED: Zendaya talks self-love and positive body image, says 'there's no such thing as ugly' 
 
 “The comments from some of the guys were very expected: 'This is why you take her swimming on the first date.' Like we haven't heard that before,” she said. “Many people complimented me, but I was shocked to receive a few 'she's fat' comments! I'm definitely happy with my body and hoped the sarcasm in my video would show people that it’s a trend I find ridiculous and unnecessary.” 
 
 Other commenters wrote that they found Morello, whose channel centers on beauty products and tutorials, hypocritical. 
 
 RELATED: Amy Schumer gets emotional talking about body image, empowerment on TODAY 
 
 “I didn't want to shame anyone that wants to body contour. It definitely has a place in photo shoots, and maybe even special occasions,” she explained, adding that she contours her face in most videos. “But just the thought of applying makeup so heavily all over your body... the time it'd take, and impracticality of it. It rubs off on clothes and furniture and wears off if you sweat or as you walk.” 
 
 Morello also questions the idea of using cosmetics as a stand-in for healthy lifestyle choices. “I guess its a no-brainer, to me, to use makeup to enhance my facial features, but healthy eating and exercise to enhance my body and keep me healthy,” she said. 
 
 RELATED: Vanessa Carlton shares honest photo of abs with powerful message on body image 
 
 Overall, Morello’s experiment wound up being less a call to action than a call for heightened awareness. “I think the community online is generally pretty positive. I love following fitness bloggers who promote healthy eating and exercise … I think makeup bloggers like myself should maybe stay out of it,” she says of the rampant “fitspo” images online. 
 
 And from now on, Morello said she'll think twice about how she chooses to present her messages. "I've definitely learned that I will need to put a disclaimer in the beginning of my videos for those who don't speak sarcasm,” she said. “I hope I didn't make anyone feel self-conscious or like they need to contour!"
– Love the beauty craze known as contouring? Then check out Australian-based beauty blogger Chloe Morello's recent video, where she claims to have two makeup artists apply $5,000 of makeup to contour her entire body—a goal she calls "totally achievable" every day. She's kidding, of course, and says her 5-minute mockumentary aims to prove a point: that contouring, and unrealistic images of women in social media generally, have gone too far. "I didn't want to shame anyone that wants to body contour," she tells Today. "It definitely has a place in photo shoots, and maybe even special occasions. But just the thought of applying makeup so heavily all over your body... the time it'd take, and impracticality of it. It rubs off on clothes and furniture and wears off if you sweat or as you walk." Morello admits to contouring her face (shaping it with makeup, in other words) in most of her videos, but she's not alone in saying the trend has gone too far. Some people are even contouring their toes—"seriously," sighs Yahoo! Beauty. And Kim Kardashian, who helped popularize contouring, tells Vogue she's pretty much over it. "I think right now it’s more about non-touring, like real skin with less make-up on it," she says. As for reaction to her video, Morello says that while most people got the joke, some called her a hypocrite who profits from, well, vanity, and others body-shamed her for being "fat," saying she's an example of why a first date should be to the lap pool. (See why this woman spent three hours applying makeup during labor.)