1. One afternoon in late March, a boy named Jack visited Powell’s On Hawthorne, part of a well-known independent bookstore chain in Portland, Oregon. And he puked there. A lot. 
 
 “It was gigantic in diameter,” manager Jennifer Wicka told BuzzFeed News. She guessed the mess might have spanned 10 or 12 feet. 
 
 Wicka and her assistant manager, who had just walked into work, were left to clean it up. ||||| Emojis are finally getting more diverse. In Apple's next update of emoji icons, a number of the tiny cartoon people are now available in six different skin tones. 
 
 The male and female faces, as well as thumbs up/thumbs down icons, will be available in the different colors. Other people emoji, such as princesses and construction workers, will also get more diverse options. Tapping and holding on an emoji person will bring up the new skin-tone variations. 
 
 Black emojis are coming 
 
 The diverse people are just some of the 300 new emojis included in the latest developer version of iOS 8.3. The new icons won't be available to the public until the update is released later this year. 
 
 Apple (AAPL) pledged to increase the diversity in its emoji keyboard last March, after a public outcry over the limited options for people of color. A petition at DoSomething.org collected thousands of signatures. Miley Cyrus even tweeted about it, helping it to go viral on Twitter. 
 
 The current illustrated icons include same-sex couples but no black characters. There is an Asian man wearing a traditional Chinese cap and an Indian man in a turban, but the rest of the emoji population is light-skinned. 
 
 Taco Bell: Emoji unfairly biased towards hamburger and pizza lovers 
 
 Creating a more diverse emoji selection wasn't as easy as releasing a new iOS update. The keyboard of illustrated icons is based on Unicode, the standard for text, numbers and emojis across all platforms. Emoji originated in Japan and were added to the Unicode Standard in 2010. Apple first included them natively in iOS in 2011. 
 
 "Apple supports and cares deeply about diversity, and is working with The Unicode Consortium to update the standard so that it better represents diversity for all of us," said an Apple spokesperson. 
 
 To come up with the expanded palette of skin tones, Unicode used the Fitzpatrick scale, which was originally developed by dermatologists to classify different types of skin. 
 
 Apple is also adding 32 new country flags and an expanded selection of family icons that include more same-sex couples. 
 
 The African app company that trumped Apple to launch first black emoticons ||||| Clorox has apologized for a since-deleted tweet that showed a Clorox bottle made up of the new set of Apple's very ethnically diverse emojis that were part of the iOS 8.3 update this week. (Photo: Daniel Acker, Bloomberg) 
 
 Clorox, best-known for turning things white, is red-faced over a misguided tweet that it's since yanked. 
 
 The bleach kingpin has apologized for a since-deleted tweet that showed a Clorox bottle made up of the new set of Apple's very ethnically diverse emojis that were part of the iOS 8.3 update this week. 
 
 The image was fine. But the words that Clorox choose to tweet next to it certainly weren't: "New emojis are alright but where's the bleach?" 
 
 That awkward phrasing meant to ask why bleach wasn't among the dozens of other assorted household items that were added to Apple's emojis. But in the social media world, the comments were interpreted – Clorox might say, misinterpreted – to mean, that its bleach could somehow white-out the diversity. 
 
 "Black emojis were added today. Saying this implies you'd rather the emojis be only white, by adding bleach," tweeted IAmPeace (Adrienne). 
 
 Another tweet from W.E. Blanche DuBois asked, "Did ya'll bleach away the delete button?": 
 
 For Clorox, the ill-fated tweet is a lesson in humility. The tweet, and its reference to emojis, were meant to directly appeal to generation of Millennials who are increasingly color-blind and tech-savvy. But the misguided Clorox tweet came off looking and feeling clueless. 
 
 Wish we could bleach away our last tweet. Didn't mean to offend - it was meant to be about all the 🚽🛁🍷emojis that could use a clean up. — Clorox (@Clorox) April 9, 2015 
 
 The post went up late Wednesday afternoon shortly after the emoji announcement. After seeing the reaction, the company removed it and tweeted this apology: "Wish we could bleach away our last tweet. Didn't mean to offend - it was meant to be about all the [toilet, bathtub and red wine] emojis that could use a clean up." 
 
 In an email to USA TODAY, Clorox spokewoman Rita Gorenberg said, "We apologize to the many people who thought our tweet about the new emojis was insensitive. It was never our intention to offend. We did not mean for this to be taken as a specific reference to the diversity emojis – but we should have been more aware of the news around this. The tweet was meant to be light-hearted but it fell flat." 
 
 Read or Share this story: http://usat.ly/1yhg0SR
– Rolling Stone's mea culpa made headlines this week, but so did one on a much less serious topic. Here's a look at some of the week's apologies: Adorable: "I don't know their names but thank them a lot and I'm sorry again for throwing up. And I hope you enjoy your ice cream."—Jack, a boy who threw up in a bookstore in Portland, Oregon. He sent the "barf cleaners" a letter and a Ben & Jerry's gift card. Regrettable: "We would like to apologize to our readers and to all of those who were damaged by our story and the ensuing fallout, including members of the Phi Kappa Psi fraternity and UVA administrators and students."—Will Dana, managing editor of Rolling Stone, after the magazine's infamous campus rape story was shown to be a "journalistic failure." Fat shaming: "I sincerely apologize to Kelly Clarkson for my offensive comment. I admire her remarkable talent and that should have been the focus of any discussion about her."—Chris Wallace, after the Fox host suggested the singer should lay off the pizza. A co-host also apologized. PR misfire: "We apologize to the many people who thought our tweet about the new emojis was insensitive."—Clorox spokesperson, after the company tweeted, "New emojis are alright but where's the bleach?" It showed a Clorox bottle made up of Apple's new emojis, and because some of those emojis feature include black- and brown-skinned faces, the Clorox tweet was construed as offensive on social media. Can't hold it: "We have high standards for service and we missed the mark. We want to apologize to our fans for the inconvenience tonight."—Chicago Cubs spokesperson, after the bathroom situation was so bad on Opening Day that fans resorted to peeing in cups.