Folgen Folge ich Entfolgen Blockiert Entblocken Ausstehend Abbrechen ‏ @ Usher 
 
 It's time to turn the tide and make music history. Show you are part of the movement by turning your profile pic blue. # TIDALforALL 
 
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 Englisch von Übersetzt aus demvon Bing Falsche Übersetzung? ||||| Tidal, the high-definition music streaming service acquired by rapper and music mogul Jay-Z, is gearing up for its official relaunch under new ownership later today, and it will be doing so by reportedly making a move to snag new releases by some of the biggest musicians of the moment including Kanye West, Madonna and Daft Punk, ahead of rival services like Spotify and Beats. 
 
 The company has been sending out invites for a press conference being held at 5pm Eastern time today, in which Shawn “Jay-Z” Carter “will announce a commitment to a new direction for the music industry from both a creative and business perspective.” While there is not much detail being provided officially, unofficially we’ve heard that the company will be using the event to confirm the first big-name artists to stream music exclusively on the Tidal platform. 
 
 What might those artists be doing on Tidal? Not an ordinary streaming deal, it seems. Over the weekend, the Swedish blog Breakit reported — citing sources close to the deal — that Tidal’s plan of attack will be to ink first-window deals with the artists, where Tidal would get first releases of tracks from big-name artists ahead of any other digital streaming services. This would be exclusive, but only for a period: Spotify, Deezer and others would eventually also get these tracks, but only later. 
 
 This is not unlike how services like Netflix often get films after they have gone through cinema and DVD release windows, and subsequently what Vessel is trying to do to upend that. 
 
 For those of you who browse social networks or follow music news, the list of artists gathering around Tidal shouldn’t come as too much of a surprise: a swathe of big-name musicians — including Madonna, Kanye West, Beyonce, Arcade Fire, Calvin Harris and others are using the #tidalforall hashtag on sites like Twitter and Instagram, as well as sending out messages or just changing their profile to a turquoise blue color to support the service. 
 
 It’s a pretty strong bet that the artists that all started sending these out around midnight Eastern time will be among those involved in some way in the news today. 
 
 It would also follow on the heels of Taylor Swift’s catalog coming to Tidal last week — minus her 1989 album. This is not an exclusive deal but lays the groundwork for other Swift music to make its way to Tidal first. 
 
 What’s the pull for these artists? It’s partly the Jay-Z connection. His Roc Nation agency works with a long list of musicians to provide publishing, management, label and other services, with Tidal becoming yet another string on Roc Nation’s bow as a one-stop music distribution shop. 
 
 On the other hand, from what we understand, Tidal is also offering a more attractive set of terms to musicians than other streaming services — often agreeing to payouts of twice as much as its rivals. (We’ve asked to see if we can get more concrete numbers to support the claim.) 
 
 With many artists complaining that digital music is not providing decent enough returns, the later of these could be a deal maker for Tidal. The big question is whether artists are willing to make the bet on payouts-per-stream over that of visibility: right now Tidal has only 35,000 subscribers paying $19.99 per month across the markets in which it is active, which include the U.S. and UK. By comparison, Spotify noted 15 million paying subscribers in January of this year. Tidal also offers a standard definition service at $9.99. 
 
 While Jay-Z won agreement this month from Aspiro shareholders to buy Tidal for $54 million, the shares are not due to transfer until mid-April, we understand. ||||| LOS ANGELES — If you're seeing blue on Twitter and Facebook, you're not alone. 
 
 Many of the world's biggest artists are rallying behind Jay Z's new music streaming service Tidal by changing their profile and cover photos to teal blue on Sunday night. 
 
 Jay Z plans to unveil Tidal's artist-friendly game plan on Monday at New York City's James A. Farley Post Office at 5 p.m. ET. Tidal will compete with platforms like Spotify as well as Apple's nearly ready and revamped music service involving Beats Music. 
 
 Among the artists supporting Jay Z's new venture are his wife Beyoncé, Kanye West, Rihanna, Madonna, Coldplay, Usher, Nicki Minaj and more heavyweights. 
 
 Do it for music. #TIDALforALL Posted by Beyoncé on Sunday, March 29, 2015 
 
 Together, we can turn the tide and make music history. Start by turning your profile picture blue. #TIDALforALL — KANYE WEST (@kanyewest) March 30, 2015 
 
 Together, we can make music history. Join Rihanna & start by turning your profile picture blue. #TIDALforALL Posted by Rihanna on Sunday, March 29, 2015 
 
 Music makes the people come together. Join Madonna and turn your profile picture blue. Do it for the music. #TIDALforALL — Madonna (@Madonna) March 30, 2015 
 
 It's time to turn the tide and make music history. Show you are part of the movement by turning your profile pic blue. #TIDALforALL — Usher Raymond IV (@Usher) March 30, 2015 
 
 If you want to join us in something exciting, please turn your profile blue #TIDALforALL PH pic.twitter.com/1IxBJnMTGH — Coldplay (@coldplay) March 30, 2015 
 
 Change your avi in support of what is fair, of what is the future. The tides have changed, Barbz.… https://t.co/UqGLHerO37 — NICKI MINAJ (@NICKIMINAJ) March 30, 2015 
 
 Earlier this year, Jay Z bought Aspiro, a Swedish tech company that runs two streaming music services (WiMP and Tidal) for $56 million. Monday's announcement will finally reveal what the 45-year-old rap mogul will do with his purchase. 
 
 Tidal's website describes the service and pricing as such: "Introducing the first music streaming service that combines the best High Fidelity sound quality, High Definition music videos and expertly Curated Editorial." 
 
 Image: Mashable screenshot 
 
 What impact this new service will have on the streaming landscape is still unknown, but that hasn't stopped some online observers from poking fun at Spotify, with some going so far as to tag their Tidal tweets with "#RIPspotify." 
 
 BONUS: 15 artists you need to add to your playlist in 2015
– Check out Twitter and Facebook today and you may notice the cover and/or profile photos of musical artists from Kanye West to Madonna to Coldplay are blue. Why? Jay Z. The rapper is launching his own music streaming service tonight, and artists started turning their social media profiles teal last night to promote the service, known as Tidal, Mashable reports. Sample tweet accompanying the blue overhaul, from Usher: "It's time to turn the tide and make music history. Show you are part of the movement by turning your profile pic blue. #TIDALforALL." (Some tweets about Tidal also taunt "#RIPspotify.") Others supporting the service include Rihanna, Nicki Minaj, and, of course, Beyonce. It's not clear exactly why artists are so excited about the service. All the website promises so far is "the first music streaming service that combines the best High Fidelity sound quality, High Definition music videos, and expertly Curated Editorial," and Jay Z has promised via press release "a commitment to a new direction for the music industry from both a creative and business perspective," per TechCrunch. But insiders say musicians will get better payouts from Tidal than they get from its streaming rivals, and Tidal will aim to score initial releases of new tracks before other services. Pricing starts at $9.99 a month after a free trial. Jay Z will unveil the service in New York at 5pm Eastern. Technically, he's taking over: He bought Swedish tech company Aspiro this year, and that company ran Tidal and another streaming service, WiMP.