Donald Trump’s name will be permanently removed from a series of New York City buildings on Wednesday, in an apparent repudiation of his divisive presidential campaign. 
 
 The name “Trump” has been displayed prominently on 140, 160 and 180 Trump Place, in Manhattan’s Upper West Side, for more than a decade. Trump developed the apartment buildings in the 1990s. 
 
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 But Equity Residential, which owns the building, told the Guardian that the Trump signage would be removed – and the actual street names changed – because it would make the apartments more appealing to renters. 
 
 “We are in the process of rebranding the buildings using their street addresses as the property names,” said Marty McKenna, a spokesman for Equity Residential. 
 
 “The goal is to assume a more neutral building identity that will appeal to all current and future renters.” 
 
 An employee at the leasing office at 140 Trump Place said the work would begin on Wednesday – just eight days after Trump won the presidential election. 
 
 The move comes after hundreds of residents signed a “Dump the Trump name” petition calling for “Trump” to be removed from the buildings. 
 
 The petition, which was launched in October, cited Trump’s “appalling treatment of women, his history of racism, his attacks on immigrants, his mockery of the disabled, his tax avoidance [and] his outright lying”. 
 
 Juliet Herman, 52, has lived in one of the Trump Place buildings for nine years. She said she was “thrilled” at the news. 
 
 
 
 “I couldn’t be happier,” Herman said. “Because honestly I believe in treating people equally, so to me I’d say to feel that my building is no longer a part of the political atmosphere makes me feel good.” 
 
 Herman said in the past month there had been incidents in which people had thrown eggs at the outside of the buildings. She said she had experienced negative reactions when she told people her address. 
 
 “I’m looking forward to people not bringing politics into it any more when they come visit or see where I live.” 
 
 Erin Kelly, who has lived in Trump Place for eight years, was among those who campaigned for the name to be removed. 
 
 “It demonstrates more respect for the diverse community of residents and employees who live and work here than anything the buildings’ now-former namesake has ever said or done,” Kelly said of the decision. 
 
 “I’m personally grateful to Equity for truly hearing the many voices who spoke out in support of ridding our homes and workplaces of a name that is permanently synonymous with bigotry, misogyny, xenophobia and dishonesty.” 
 
 The apartment buildings will no longer use the address “Trump Place”, Equity Residential said, instead adopting the formal street address of Riverside Boulevard. Trump-branded doormats were removed from the buildings in the days before the presidential election. 
 
 Signs saying “Trump Place” – in large gold letters – will be removed from the three buildings on Wednesday. 
 
 Trump developed the apartments, between 59th Street and 71st Street on the west side of Manhattan, in partnership with investors from Hong Kong in the 1990s, according to the New York Times. 
 
 Seven buildings bear the Trump name. While some are managed by the Trump Organization, the three apartment buildings at 140, 160 and 180 Riverside Boulevard are now controlled by Equity Residential. 
 
 Trump’s home, Trump Tower, is located just a mile and a half east of Trump Place. 
 
 Since Trump won the election, thousands of people have taken part in anti-Trump rallies outside his tower. It has been a jarring contrast, with Trump hunkered down inside planning his presidency and tens of thousands of people outside protesting against his rhetoric. 
 
 
 
 A spokeswoman for the Trump organization described the change as an “enforcement of a pre-existing agreement”. ||||| The Trump Place apartment complex stands on the Upper West Side of Manhattan in New York. 
 
 The Trump Place apartment complex on Manhattan’s Upper West Side is about to drop the president-elect’s name after an outcry by residents. 
 
 The three rental buildings -- at 140, 160 and 180 Riverside Blvd. -- will be renamed for their street addresses, landlord Equity Residential said Tuesday in an e-mail. “We are assuming a more neutral building identity that will appeal to all current and future residents,” the Chicago-based company said. The Trump Place name is emblazoned on the apartment buildings in gold letters, which are set to be removed this week. 
 
 Almost 600 people had signed an online petition urging the landlord to “Dump the Trump Name.” Equity Residential spokesman Marty McKenna said Tuesday that the company had a contractual obligation regarding the use of the name, and that the period of the contract has ended. The landlord has never paid the Trump Organization for use of the name, McKenna said in an e-mail. 
 
 “We’re very pleased, people felt really good that they could do something,” Linda Gottlieb, one of the petition’s authors, said in a phone interview. “It was an empowering way to protest. It wasn’t a random protest, it was a very specific protest.” 
 
 Donald J. Trump was elected 45th president of the U.S. on Nov. 8. During the campaign, the Republican candidate offended groups including Mexicans, Muslims, the disabled and veterans. A video from 2005 that showed him bragging about making lewd advances prompted women to say he’d harassed them -- claims he has strongly denied. 
 
 ‘Embarrassing’ Name 
 
 “The building is beautiful, the service is impeccable,” Marjorie Jacobs, a resident in the buildings, told Bloomberg in October. “But the name is very embarrassing. I’m embarrassed to tell people where I live. I tell them 180 Riverside Blvd.” 
 
 Amanda Miller, a Trump Organization vice president, said in an e-mail that the name change was mutually agreed upon and “simply the enforcement of a pre-existing agreement which has been in place for years.” 
 
 In New York County, which is the island of Manhattan, 87 percent of votes cast in the presidential election were for Trump’s opponent, Democrat Hillary Clinton, according to data compiled by Politico. 
 
 — With assistance by Oshrat Carmiel
– Three luxury apartment buildings in New York City are having their names changed because residents don't want to be associated with the next president of the United States. The gold letters spelling out "Trump Place" at 140, 160, and 180 Riverside Blvd. in Manhattan will be taken down Wednesday and the buildings will be renamed after their street addresses, Bloomberg reports. The buildings were developed by Donald Trump in the 1990s but are now owned by Equity Residential, which says it never paid Trump for the use of his name and will now "assume a more neutral building identity that will appeal to all current and future renters." The company decided to change the name after more than 600 people signed a "Dump the Trump name" petition, which cited his "appalling treatment of women, his history of racism, his attacks on immigrants, his mockery of the disabled, his tax avoidance, his outright lying." Resident Juliet Herman tells the Guardian that people have thrown eggs at her building in recent weeks and she is "thrilled" about the name change. "I'm looking forward to people not bringing politics into it anymore when they come visit or see where I live," she says. (A company making Trump masks has been flooded with orders.)