Fresh from the debut of its Double Down Dog , KFC has unveiled its newest product: an edible coffee cup. 
 
 The cup, named the 'Scoff-ee Cup' is made from biscuit, wrapped in sugar paper and then lined with a layer of heat-resistant white chocolate to keep the coffee hot and the cup crispy. 
 
 Once the chocolate lining melts over time, the biscuit begins to soften causing it to melt in your mouth. 
 
 One of the founders of The Robin Collective, Brandy Wright, said: “not only do the edible cups taste amazing, but they smell delicious too. We’ve infused different cups with a variety of ambient aromas including 'coconut sun cream', 'freshly cut grass' and 'wild flowers'." 
 
 "These scents were used in our recipes as they have a natural ability to evoke the positive memories we associate with warm weather, sunshine and summer holidays. Things that make everyone smile.” 
 
 Brand Manager at KFC Jocelyn Bynoe said: “we have been experimenting with edible packaging to see if it could be a feasible product to bring to market in limited quantities and thought that if our customers occasionally like to have their cake and eat it, why wouldn’t they want have their cup and eat it instead!” 
 
 
 
 Not your ordinary cup (INSTAGRAM: jess13simpson) 
 
 Created to mark the launch of KFC's Seattle Best Coffee across its UK branches, the 'Scoff-ee Cups' are still in their development phase with plans to trial them at a limited number of stores later in the year. 
 
 The last few months have seen the fast food world become increasingly diverse and creative, from Burger King's new delivery service, Domino's "Tummy Translator" app, to Pizza Hut's "subconscious menu". 
 
 What on earth can we expect next? 
 
 WATCH: How to make the perfect cup of coffee ||||| To celebrate the launch of Seattle’s Best Coffee in its restaurants, KFC has developed a unique range of coffee cups, which are 100% edible. [Via MerlinFTP Drop] (Photo: Yum! Brands) 
 
 No need to order dessert with this cup of coffee coming to KFC. 
 
 The cup IS the dessert. 
 
 The 100% edible cup is made from a special, wafer-like biscuit, then wrapped in sugar paper and lined with a layer of heat-resistant white chocolate. 
 
 Finger lickin' good? 
 
 It's called the "Scoff-ee Cup" and KFC is developing a range of edible cups in conjunction with the launch of Seattle's Best Coffee in its U.K restaurants. It's not yet on sale, but KFC says it hopes to bring them to some U.K. stores this year. There are no U.S. plans at this time. 
 
 "If our customers occasionally like to have their cake and eat it, why wouldn't they want to have their cup and eat it, instead? poses KFC spokeswoman Jocelyn Bynoe. She says KFC has been experimenting with edible packaging for some time to see if it could be a feasible product to bring to market in limited quantities. 
 
 No specifics, yet, on how many calories will be stuffed into the edible cup. 
 
 In concept, edible fast-food containers could appeal to consumers on several levels, says branding expert Tracey Riese. "It could fit with any number of brand positions from 'fast' (no bussing); to 'green' (no waste) to 'fun' (at least, it seems fun.)," she says. 
 
 But this is mostly aimed at environmentally-minded Millennials, who want products and packaging to leave a smaller footprint. There's a huge market for new packaging technologies that are better for the environment. 
 
 Last year, Stonyfield, the environmentally conscious organic yogurt maker, took its first baby step towards ultimately eliminating the plastic yogurt container. It rolled out a product dubbed Stonyfield Frozen Yogurt Pearls -- frozen yogurt sold inside edible, fruit-flavored packaging skins -- at a handful of Whole Foods stores in the Boston area. 
 
 One environmentalist group says it's a potential fan of edible packaging. The U.S. has an overall recycling rate of 34.5% and 51% rate of packaging recycling -- much lower than many other developed countries, says Darby Hoover, senior resource specialist at the Natural Resources Defense Council. 
 
 "Companies that make these packages have an obligation to help ensure those packages aren't wasted," she says. "Edible packaging has the potential to be a meaningful part of that opportunity." 
 
 The company making the KFC edible cups is the Robin Collective, a London-based food science specialist. The company also has worked on infusing aroma into other cups, including some that smell like coconut, fresh-cut flowers or freshly mown grass. 
 
 The edible cup concept is not a perfect fit for KFC, says Riese, but, she adds, "it's not off-brand, either." She sees it more as a "promotion novelty" than a brand-building strategy. 
 
 But Riese says KFC has to make absolutely sure of one thing before rolling out the edible cup to any stores: it must work perfectly every time. 
 
 "An icky experience," she says, "would hurt any brand that brought it to market." 
 
 Read or Share this story: http://usat.ly/1BuCy3l
– UK customers who buy a cup of coffee at Kentucky Fried Chicken soon won't have to throw their cups away—they'll just eat them. The chain will be testing an edible cup in stores sometime this year, reports the Telegraph. As USA Today explains, the Scoff-ee Cup will be "made from a special, wafer-like biscuit, then wrapped in sugar paper and lined with a layer of heat-resistant white chocolate." Cups also will be infused with different scents. So far, the chain hasn't announced plans for a similar rollout in the US, but USA Today sees a potentially big market among millennials looking for greener packaging. Eater notes that the concept of an edible cup isn't new, but KFC is the first big chain restaurant to move ahead with the idea. The cups coincide with the launch of Seattle's Best Coffee in KFC's UK facilities.