Google grabs for 90% of Microsoft Office users 
 
 Microsoft has two bread-and-butter software products that generate the vast majority of the company's revenue. Those two software products include the Windows operating system and the Office productivity suite. Microsoft invests heavily in both of the software product offerings. While Microsoft still has the computer operating system market pretty much locked up, things aren't so secure in the productivity environment. 
 
 Google rolled out its own online productivity suite to battle Microsoft Office a long time ago. Google has had success in luring some enterprise customers away from Office to its Web-based productivity applications. Google is now saying that in 2013 it wants to take 90% of Office users away from Microsoft. 
 
 Google VP and head of the Google Enterprise unit Amit Singh said, "Our goal is to get to the 90 percent of users who don’t need to have the most advanced features of Office." Google wants to win all the customers who only use basic functionality of Microsoft Office. Google has been working to improve its Enterprise offerings. 
 
 When Google Apps originally launched they were free to use in an attempt to woo enterprise customers to give the Google offerings and try. Google has recently started charging users to access these apps. Singh says that while Google knows there are gaps between its features and features that Microsoft offers, it's continually adding features and improvements to its service in an attempt to win the 90% of Office users. 
 
 [via Forbes] ||||| Article Excerpt 
 
 Four big technology fiefs—Apple Inc., Amazon.com Inc., Google Inc. and Facebook Inc.—have been creeping into each other's turf for years. In 2013, their war is set to escalate around two fronts: hardware and search. 
 
 Software giants including Google and Amazon are interested in ramping up hardware to boost customer loyalty and to extend control over their software services and the revenues that flow from them. That is heightening their collision course with Apple, which is responding by building more of its own software to make its devices stand out. 
 
 Google, with the $12.5 billion purchase of Motorola Mobility under its ...
– Google, Facebook, Amazon, and Apple are widely considered the kings of digital world. But as they look to grow further, increasingly they will need to target each other's turf, dramatically raising the stakes in cyber conflicts in 2013, reports the Wall Street Journal. Google. Perhaps the most wide-ranging of the giants, it's clashing more and more with rivals in telecommunications and cable TV. Thanks to its $12.5 billion purchase of Motorola, expect Google to expand in all aspects of Android and smartphones. (It also wants to take most of Microsoft's Office business, notes SlashGear.) Amazon. The Kindle Fire HD (running on Google's Android) has garnered raves and earned a strong niche versus Apple's iPad. But rumors are swirling that 2013 will be the year Amazon brings out a smartphone of its own. Facebook. With the social network rewriting its code for mobile devices, many predict that a move into hardware will be coming any day now, even though Mark Zuckerberg has repeatedly denied it. Also expect to see Facebook getting more aggressive with its own search technology and online retailing. Apple. Apple may be king of the tech hill these days, but many experts say that just gives the company more areas it needs to defend. But Apple isn't only playing defense, and is increasingly looking to move into TV.