ting connected to the Internet by a PC, or more likely it will be from a cell phone of some kind. We're seeing that trend already in South- east Asia and Africa. The Growth of the Internet Using Search Engines to Unleash Vast Stores of Information A key development that followed the introduction of browsers was the development of sophisticated search engines by organizations such as Google, AltaVista, and Jeeves. These early search engines promoted browsing by organizing the enormous amounts of information available on the Internet. Search engines from Google, Microsoft, and Baidu in China earn revenue from advertising on their sites. Moreover, their services have grown beyond mere searching to include offerings for mobile devices, such as location services, Voice over Internet Protocol (VoIP), cloud computing, and e-mail. Google not only earns the highest search-engine-based advertising revenue, but because of its many acquisitions, it has the potential to skew results of searches toward its own sites. When search results are returned, search engines such as Google can rank their own sites higher than those of competitors. Over the years, Google acquired many software companies, including the following: Zagat (Restaurant and hotel reviews) Keyhole Technologies, Zipdash Inc., and Where2 LL2 (Software that forms the basis of Google Maps) ITA (Airline flight aggregation information) Motorola Mobility (Mobile devices; patents for mobile services) YouTube (Videos) Competition from Social Networks Traditional search companies now face competition from social networks that have developed new methods for search. Search firms such as Google face competition mainly from Facebook, which has developed new ways for users to search while on its site. Google and other traditional search firms such as Yahoo! use algorithms that ana- lyze keywords, titles, site structures, and descriptions to determine which sites fit the search terms specified by Internet users. These terms are located in Hypertext Markup Language (HTML) code n