start. The user can access the home page through a single push of a button and then personalize the home page to suit individual needs. 2. Number of seconds to service activation: it should not take more than two seconds after pushing the button for a user to access the personalized home page. 3. Number of clicks to services: the design of the solution ensures that no more than three button clicks are required to reach the desired service on the mobile Internet. 5.2 THE SERVICE PLAN 5.2.1 INTRODUCTION For public operators and service providers the service plan develops, when implemented, into the content of the service pages in the public directory. Some promising sources of revenues and promising individual services are found in Chapter 4. Establishing a good service plan requires knowledge about all the triangle corners: Telecom business: the selected role. Actor competence. Operator processes. Business case impact by the service. Business model. See also Chapter 4. End users: who are the target groups? What do they like? ARPU? Is it possible to make a forecast? Marketing strategy? Pricing strategy? Customer care. See also Chapters 2 and 4. Network: how to achieve the success factors of the telecom business (QoS, security, bandwidth, coverage, easy-to-use terminals). See primarily Chapters 6, 7 and 8. 5.2.2 ELABORATION OF A SERVICE PLAN Methodology Figure 5.6 refers. First, there is a need for service selection strategy. As an example, the following questions could be raised as input for decision about possible new services: What is the significance for the user? For the provider? How soon can the service be in operation? What about the value chain to produce the service? Is there a need for cooperating parties/partners to make the chain complete? Competence? What is the introduction cost? What is the profitability? Is there an impact on other services and, if so, to what extent? Are there any risks? Services Services are multiplying Yesterday Today Tomorrow Personal information services Entertainment services 