ash-up. The final outcome is a complete integration of telecom capabilities in the resulting service. A specific service example could be "Real-time sharing of YouTube {YouTube} videos to mobile users," while maintaining an Instant Messaging session among the involved users. Moving the SDP to the Cloud b. Telco-enabled user-generated content publication and generation. This con- vergence guideline aims to obtain new ways for content publication through the usage of Telco multimedia transmission capabilities. Operators can provide new solutions to receive the multimedia content from the user and automatically upload it to Web 2.0 sites. An example application could be "YouTube realtime video generation," where users videocall You Tube to create a spontaneous clip. 2. Exploiting Web 2.0 for telecom services. In this approach, the operator keeps the role of final service provider. Accordingly, two different guidelines are considered for the enrichment of telecom services: a. Inclusion of Web 2.0 contents and events in the operator services. The intro- duction, integration, and distribution of videos, advertisements, podcasts, news, and SO on from the Web 2.0 within Telco services is of great inter- est for the end-user. As example services, we may consider special feed readers for mobile handset, the inclusion of social networks events into Telco Presence information, or news, video, and music distribution. b. IMS online applications (virtual terminal). Through the use of AJAX {AJAX} and other technologies, Web 2.0 applications have achieved major advances in the field of user interfaces. WIMS 2.0 favors for the usage of these technologies in order to build IMS online applications. The benefits of such kind of IMS applications are very important: ubiquity and a great simplification of service development and deployment, since service logic resides on the network and not on the terminal. 3.2.3 WIMS 2.0 SDP The WIMS 2.0 SDP is an intermediary for the adaptation between both worlds, enables the convergence in the desir