on of operations and interactions. The massive data generation of an SDN network when combined with this hyper automation will make network operations invisible. From the vantage of managing and transporting the largest volume of operational and customer data in the world, these technologies will uncover new information that can transform industries and economic models. 18.1 TRENDS Across the globe, businesses are pursuing the means to benefit from massive amounts of data gen- eration from internal operations as well as customer and business interactions. In the future, data profiles will become SO ubiquitous that many more companies will trade in the data economy [1]. The pace at which data is generated and stored is accelerating exponentially, driven in large part by the proliferation of IoT devices. By 2020, there will be an estimated 20-50 billion connected devices and global traffic will exceed 2.3 zettabytes. In the past, the world's data doubled every century, now it doubles every 2 years [2]. This acceleration of data has impacted the ability to derive valuable insights as the amount of data available is often times overwhelming. As data usage grows, SO do concerns about security, identity management, and privacy. The increase in data breaches makes security table stakes for data at end points and in motion. The World Economic Forum has listed cybercrime as the top global risk, estimating that 430 million new types of malware was introduced in 2014, a 40% increase from the prior year [3]. The average cost of a breach has risen to $7 million per incident or $221 per record lost or stolen [4]. Security is critical for both enterprises and consumers. The Department of Justice's Internet Crime Complaint Center recorded 269,422 cybersecurity-related complaints in 2014, an increase of over 1500% since 2000 [5]. Consumer privacy and security concerns have begun to influence internet activity as well. Nearly, half of consumers are more worried about privacy than a year ago and 74% have limited online activity due