eAccess Table 2.5 Coverage range for IPMobile, eAccess and PHS proposals Proposal Coverage range IPMobile Several km eAccess Several km Several hundred m design delivered different capacity figures. Similarly, they produced different coverage figures as they were originally designed for different applications. In other words, this was not comparing like with like as the technologies mix was different. Nevertheless, if the comparison is purely on transmission rate and coverage, one technology emerges as winner: eAccess' proposal was superior, the reason being its usage of special antennas. While these special antennas may be used by any technology, the only proposal that did incorporate them was that of eAccess. Regardless, this technological superiority did not determine the final decision: IPMobile won the day in the end as discussed in Case Study 2.1. Therefore while a technological winner using one or two parameters was clear, this by itself was not decisive. In this particular case, business and policy issues were more important in arriving at a final decision. Business Analysis A main requirement of the spectrum license grant by the MIC was a thorough business plan where costs of build-up, marketing, customer acquisition, and SO on and methods of finance were detailed. The business plan ran to thousands of pages: shown in Figure 2.24 is the entire set of documents on the day they were submitted. The Excel file of the business plan itself was nearly 600 worksheets. The ministry needed to ensure that IPMobile was indeed capable of executing its plan, roll out a network and become a viable business. IPMobile had succeeded in demonstrating the TD-CDMA system's superiority from a technology point of view but that by itself was not sufficient. Business issues were of equally great importance and therefore much effort (and money) went into preparing a high quality business plan. The ministry officials then conducted a review of IPMobile's internal business analysis on whether the plan was viable. Fundamentally the 