ity and Coverage Image Customer Service Alternative Sources of Competitive Information Competitive Scores Population Customer Churn Index - Conclusion Chapter 15 Predictive Modeling for Churn The Art and Science of Predictive Analysis Basic Operating Assumptions for Churn Prediction Ways to Strengthen the Validity of Churn Predictions What We Can Predict Predicting Raw Churn Numbers Reasons To Generate "Raw" Churn Numbers Techniques for the Prediction of Raw Churn Numbers Creating Targeted Predictive Models Reasons to Generate Targeted Predictive Models Techniques for Generating Targeted Predictive Models Making Use of Individual Churn Predictions This Is Not an Exact Science Chapter 16 The Monopoly Response Model for Telecommunications Shopping Cycles and Response Models Consumer Response Model - Definition Response Model Challenges for the Telco Characteristics of a Response Model How Is a Response Model Executed? Alternative Consumer Response Models for Telecom and Wireless Key Organizational Themes The Protected Monopoly Consumer Response Model Many Operators are Still Working Under this Model Today Monopoly Does Not Mean Bad Monopoly Does Not Mean Consumer-Insensitive Characteristics of the Monopoly Model eXcellence in Telecommunications The Telco Churn Handbook The Monopoly Consumer Response Model The Retail Consumer Response Model for Telco Advantages of the Retail Model Disadvantages of the Retail Model The Retail/Monopoly Hybrid The Telecentric Consumer Response Model Chapter 17 The Retail Consumer Response Model Understanding the Challenge Financial Perspective Market Share View Churn Management Weaknesses of the Retail Model Lack of Responsibility Missions, Functions, and Departments Uncovering the Hidden Business Model The Retail Model of Customer Relationship Missions The Retail Model Functions Advertising and Marketing Sales Customer Service Billing Aligning Missions and Functions Organizational Structures Organizational Alignment Marketing Example of Functional Specialization Functional Specializat