 be read into this June 2011 press briefing from Nokia which highlighted the development of apps for their entry level Series 40 phones: "Consumers are downloading 6 million mobile apps and content each day from the Nokia Ovi Store, which now has a catalogue of more than 48,000 products available. While much of the emphasis has been on smartphone applications, Series 40 devices, which will enable apps for the next billion mobile phone users, have experienced more than 35 percent growth in download volumes in the last two months, making up about a quarter of the total downloads. More than 170 developers have each exceeded 1 million downloads from the Ovi Store." Nokia also stated that they had OVI application and content download billing systems deployed and supported in 121 operator networks across 42 countries including Claro in Chile; Vodafone in Portugal; CSL, 3, SmartTone-Vodafone, PCCW and China Mobile in Hong Kong; and Etisalat in the United Arab Emirates and that the OVI store was available in more than 190 countries and 30 languages, with more than 90% of all store customers downloading apps in their own language. Applications made up about 70% of the total download with the rest being content with a general trend towards applications becoming more dominant in this mix. This probably puts them ahead of RIM and Microsoft but behind Google's Android Market and Apple's App store. Nokia's alliance with Microsoft10 announced in 2009 and consolidated 2011¹1 is presumably a move to change this relative position over time. One developer, a company called Off Screen Technologies, claimed to have fulfilled more than 72 million downloads with 1000 applications being added per week. On this basis prognostications of the OVI door being closed would seem premature. It's more a case of building a new house with new windows and doors. This application space is also opening up opportunities for specialist application developers, for example integrating trail guides into location mapping software. 20.6 A Locally Politicall