nsumer Lab at Ericsson suggests a model for basic needs. The model was originally intended for consumers ('end users') but has in this book been slightly modified to suit any type of user, including organizations as business enterprises, societal institutions and all other types of organizations we can think of. Let us now have a look at each basic need slice of the triangle in Figure 2.9. Safety is a need for all individuals and organizations. For an individual it means personal security, to possess the means to avoid being hurt or becoming trapped in any dangerous Multi-player games service Games download/upgrade Music download service Niche Local offers/ad. service services Video clip service and/or enriching Distant learning Video/multimedia conference Electronic wallet. e-commerce Time-saving Information/news alerts Financial/transaction services Empowerment Positioning services Yellow pages Entertainment Browsing internet Music, movies, sports Video telephony service E-mail service, chat Social communication Friend location service Instant messaging service market Pictures/photos (personal use) services Multimedia messaging service Safety Emergency locator Alarms, safety alerts Video surveillance Medical info Figure 2.9 Basic needs triangle - Some services may address several main needs Understanding Changing Telecommunications - Building a Successful Telecom Business situation and to have a rescue tool if some of these dangers should occur. For organizations safety means to be safe against sabotage, theft of secret information, fire or anything else that can violate the organization's existence. Personal safety includes safety for family and relatives and also personal properties. Social communication is vital for almost all individuals and organizations. For indi- viduals it means to be accepted and to be 'inside' social groups in society, for example at school or work and in the community. Similar reasons can be used for organizations, which want to be respected and appreciated for their activities, be i