pment of these services in particular is, despite their increasing importance, still very lim- ited. This research provides an initial basis in elaborating on the key aspects that distinguish nonelectronic from electronic services and points to gaps in the litera- ture that could be addressed by future research. Acknowledgment This research received funding from the German Federal Ministry of Economics and Technology (BMWi) under grant code 10MQ07024. The responsibility for the content of this publication lies with the authors. References Baida, Z., Gordijn, J., and Omelayenko, B. 2004. A shared service terminology for online service provisioning. In Proceedings of the Sixth International Conference on Electronic Commerce (ICEC '04), New York, NY: ACM Press, 1-10. Bakos, Y. 1998. The emerging role of electronic marketplaces on the Internet. Communications of the ACM 41(8):35-42. Service Innovation for Electronic Services Barras, R. 1990. Interactive innovation in financial and business services: The vanguard of the service revolution. Research Policy 19(3):215-237. Beisiegel, M., Blohm, H., Booz, D., Dubray, J.-J., Colyer, A., Edwards, M., Ferguson, D. et al. 2005. Building Systems using a Service Oriented Architecture. Whitepaper, SCA Consortium. Bessant, J. and Davies, A. 2007. Managing service innovation. In Innovation in Services- DTI Occasional Paper No. 9, Bessant, J., Davies, A., Tether, B., Howells, J., Voss, C., Zomerdijk, L. and Massini, S. (Eds.), pp. 61-95. UK: Department of Trade and Industry. Böhm, M., Leimeister, S., Riedl, C., and Krcmar, H. 2009. Cloud computing-outsourcing 2.0 or a New business model for IT provisioning? In Application Management, Keuper, F., Oecking, C. and Degenhardt, A. (Eds.), Wiesbaden: Gabler. Bullinger, H., Fähnrich, K., and Meiren, T. 2003. Service engineering-Methodical develop- ment of new service products. International Journal of Production Economics 85(3):275-287. Champion, M., Ferris, C., Newcomer, E., and Orchard, D. 2002. Web Services Architecture, W3C Working Dr