d in changing habits to include video communication demonstrate that a successful effort will be nothing short of an ambitious advertising campaign. Many companies put up signs and banners to announce the arrival of videoconferencing. It is helpful to get on the agenda at executive staff meetings, and to downplay technical aspects in favor of business utility. Wallet cards that provide instructions on scheduling videoconference as well as troubleshooting can be helpful (send the same information in email announcements to enable cut-and-paste). During the presentation, be sure to tell potential users how to find the corporate intranet Web page that describes how to arrange a videoconference. That site (or its paper-based equivalent) should cover the following subjects: A video communication fact sheet that describes systems and locations. This sheet should describe available services (e.g., room coordinator available to operate the system) and equipment (e.g., document camera and electronic whiteboard). It can be helpful to post such information in high-traffic locations to remind people that video communication is an option. A map that can be used to find the videoconferencing room (especially important in a campus environment). A simple set of instructions that lists how to make a reservation, and required lead-times for simple or complex conferences (e.g., a public room or conversion service might require additional time to schedule). An overview of video communication etiquette and tips for success. This can start with essentials such as being on time and adhering to a schedule. It can also include protocol tips for participants (e.g., speak naturally, look at the monitor, expect audio/video delay, avoid coughing or sneezing into the microphone, drumming fingers on the table, or carrying on side conversations). It is helpful to include tips regarding what to wear (wild plaids and complicated patterns can cause trouble for some systems). Finally, the tips sheetshould address meeting materials such as how to pre