d at times of their choosing. Time Warner's HBOGO.com division makes HBO content available online to the subscribers of cable TV providers. Subscribers of cable TV providers that have signed up for HBOGO.com can watch any HBO content on the Internet that their subscription allows them to watch over the cable provider's wired broadband infrastructure. Com- cast and other cable companies have begun to embrace the TV Everywhere strategy as Video Streamed from the Internet to the Front Room a means to retain profits and subscribers for their pay television services in the face of competition from OTT providers. They are at various stages of implementation. To date, Netflix has had the most success with its streaming service in competing against the on-demand TV and movie content offered by cable providers. Unlike other OTT providers, Netflix does not sell any hardware for playing content. Instead, its online streaming service is compatible with more than 100 formats on devices such as the Apple iPad and iPod, mobile handheld devices, Roku devices, and game consoles such as the Microsoft Xbox, Nintendo Wii, and Sony PlayStation. Some OTT providers sell set-top devices that are compatible with televisions. This equipment makes it easy for customers to receive streamed video from the Internet. Set-top devices have interfaces that connect to home networks as well as televisions. The most common way to interface with home networks is via high-speed Wi-Fi wire- less networks. These devices usually also have an Ethernet interface for connections to a residential network's cabling. Blu-ray players with Wi-Fi and Ethernet interfaces can also be used to stream content from the Internet, as can Internet-connected TVs. The Quest for Current, Quality Content The biggest challenge for OTT competitors is access to current content including tele- vision series, sports events, and movies. Content providers such as Warner Bros. (part of Time Warner), Viacom, NBC Universal (majority-owned by Comcast), and Sony earn 60 percent to 70 per