eeds than a commodity man- ufacturing company. It is also important to remember that a small company working for example with front-line technology and products might have a much bigger need of advanced multimedia communication and services than a big company depending on the type of business operation. As said before, all segmentations and characterization of the segments must by necessity be quite generalized. The three enterprise segments defined in this book are: 1. Small office/Home office (SOHO) 2. Small and medium enterprise (SME) 3. Corporate 2.4 BASIC NEEDS MODEL Needs by individual users, organizations and enterprises is a main point when discussing what type of telecom services are important to design and implement. There are basic needs that are common to parts of the society; some are even common to the whole society. Consumer Lab at Ericsson suggests a model for basic needs. The model was originally intended for consumers ('end users') but has in this book been slightly modified to suit any type of user, including organizations as business enterprises, societal institutions and all other types of organizations we can think of. Let us now have a look at each basic need slice of the triangle in Figure 2.9. Safety is a need for all individuals and organizations. For an individual it means personal security, to possess the means to avoid being hurt or becoming trapped in any dangerous Multi-player games service Games download/upgrade Music download service Niche Local offers/ad. service services Video clip service and/or enriching Distant learning Video/multimedia conference Electronic wallet. e-commerce Time-saving Information/news alerts Financial/transaction services Empowerment Positioning services Yellow pages Entertainment Browsing internet Music, movies, sports Video telephony service E-mail service, chat Social communication Friend location service Instant messaging service market Pictures/photos (personal use) services Multimedia messaging service Safety Emergency locator Alarms, safety alerts 