ompetence. Operator processes. Business case impact by the service. Business model. See also Chapter 4. End users: who are the target groups? What do they like? ARPU? Is it possible to make a forecast? Marketing strategy? Pricing strategy? Customer care. See also Chapters 2 and 4. Network: how to achieve the success factors of the telecom business (QoS, security, bandwidth, coverage, easy-to-use terminals). See primarily Chapters 6, 7 and 8. 5.2.2 ELABORATION OF A SERVICE PLAN Methodology Figure 5.6 refers. First, there is a need for service selection strategy. As an example, the following questions could be raised as input for decision about possible new services: What is the significance for the user? For the provider? How soon can the service be in operation? What about the value chain to produce the service? Is there a need for cooperating parties/partners to make the chain complete? Competence? What is the introduction cost? What is the profitability? Is there an impact on other services and, if so, to what extent? Are there any risks? Services Services are multiplying Yesterday Today Tomorrow Personal information services Entertainment services Voice mail services Business to business services Basic voice services Multimedia teleconferencing Enhanced voice mail services Enhanced voice mail services Voice mail services Audio teleconferencing Basic and enhanced voice Basic voice services Prepaid services Multimedia content delivery SMS text messaging Video streaming services Web/Internet access Specialized information services Basic e-mail E-commerce applications Location based services Web-based service orders Voice over IP services Text to voice services Figure 5.6 Elaborating a service plan involves a steadily increasing amount of work. Source: Telemanagement Forum What is the expected service penetration over time? Growth potential? What is the average user traffic volume? What tariff is reasonable? Are there any applicable regulations? (For example full deregulation) What are the service attributes? What