 New network solutions and elements Existing network Capacity Investment solutions and expansion decisions elements program Requirements Marketing on the Baseline cost Business network company Corporate planning Service management Procurement offerings of solutions Service & Business services Forecast network objectives Statistics design Technical Service & plans network design Revenue Billing Telecom Start of implementation management operation \customer Network configuration Network End users Supervision integration CAPEX Maintenance Figure 16.11 Telecom actor process cycle example Understanding Changing Telecommunications - Building a Successful Telecom Business User data Business relation FAB = Actor-user Charges User\segments interface, with Life stage dimension Content Retailer role fulfillment, (Billing) Value/attitude provision assurance and Dimension or content billing Services, QoS, Security reception (Peer) perception SM = Service management Services QoS, security Application NM = Network Application logic, logic, management Service resources (API) resources provider role (API) FP = Fundamental Tuning FP implement. Layering technical plans Network Darker area = Telecom service interfaces Processing management operations (FAB) Network Platform operator role service Brighter area = Telecom Network interfaces business (SIP) Invest- interfaces ments Distribution Figure 16.12 The main TM operations area in relation to one of the reference models (somewhat darker area) interface is sometimes called the Q3 interface. The brighter elliptical area of Figure 16.12 is more internal. It falls roughly within the SIP area. Regarding the interfaces, there must be a dialogue with the end users in order to sell, deliver, maintain and charge services with sufficient end-to-end QoS, security and avail- ability, at attractive prices. The potential of new services in the new systems (including the service network) must be taken care of to increase the income. Marketing will play a key role here. Towards the network telecom