rs of information technology. IMS, Services and Applications vendors need to bring innovative techniques into the handset design to make m-commerce more viable. The potential of m-commerce has not been exploited fully due to reasons listed in this chapter. Key developments are as follows: M-PESA was first launched by the Kenyan MNO Safaricom, an affiliate of Vodafone, in March 2007. It has captured 6.5 million subscribers by May 2009 with 2 million daily transactions in Kenya alone. M-PESA received the "Best Mobile Money Service" GSMA award in February 2010. Zain won the inaugural GSMAs 2010 "Mobile Money for the Unbanked Service" award for "Zap," its mobile commerce service. It has acquired 12 million customers across seven African nations in just a year. Telenor Pakistan launched the "easy paisa" utility bill payment and money transfer up to PKR 10 000 ($120) in 2009. Credit card firm Visa launched programs in Brazil, Korea and North America to deliver payments and services via mobile phones. LBS services globally were launched commercially in Japan first by DoCoMo based on triangulation for pre-GPS handsets in July 2001, and by KDDI for the first mobile phones equipped with GPS in December 2001: Polaris Wireless says that trials of its Location Signatures Hybrid technology has outperformed A-GPS alone in both indoor and complex environments, such as dense urban areas with high rise buildings and many signal obstructions (December 2009). Ericsson Mobile Maps platform is based upon technology from RaveGeo mapping, geocoding and routing platforms from Idevio, and is designed to offer developers a toolkit to build mobile applications with integrated map displays and functions such as locational search and directions (August 2009). The M2M device, software, network, and service market is expected to grow rapidly worldwide between now and 2012. The M2M or Connected Object market will start to capture market share at the beginning of the next decade. The recent agreement between Telenor Connection and Qualcomm Enterp