could include ATSC and/or DVB T. It has become fashionable to dismiss terrestrial television as an increasingly irrelevant delivery medium, but in practice terrestrial broadcasters still hold a number of trump cards in terms of linear and nonlinear content, delivery bandwidth and political, social and business collateral. The generic argument is that terrestrial TV will continue to be one of the most economic and power-efficient delivery platforms for content and information and that the use of MPEG and JPEG encoding and compression schemes at the application layer and IP protocols at the transport layer, if combined with closer physical bearer integration, would result in a closer coupling of these traditionally separate delivery platforms. The BBC are presently promoting a new standard to be known as DVBT2M for mobile phones and have a mobile iPlayer offer which at Summer 2011 was getting 8 million requests per month. Attention was also being given to developing dual-screen delivery formats with a tablet displaying supporting content to a program being shown on TV. 17 Commercially, a TV license fee could be a way of collecting money for digital content rights. 17 Stephen Baily, General Manager BBC and D, presenting at Cambridge Wireless conference in Cambridge 27 June 2011. Making Telecoms Work We suggested that LTE could potentially provide the basis for this closer integration and that this process of technology and engineering convergence would translate into new market and business opportunities. However, in order to maintain its ubiquity as a delivery medium, terrestrial digital TV would need to be received by portable terminals used indoors without an aerial. This implies a very substantial increase in signal strength and/or an improved link budget of the order of several tens of dBs. High-definition broadcasting would need another 10 to 12 dB, though whether this would ever be worthwhile for portable form factor devices is open to debate. Either way, the only practical way in which acceptably consistent 