nization's Year Acquired Technologies Postini: 2007 Developed technology for businesses to block spam and archive business customers' messages. Google uses this software in Gmail, its e-mail service. Plannr: 2010 Mobile schedule manager and event coordinator. ITA travel service: 2011 Flight information for airlines, travel agencies, and other search engines. Admeld: 2011 Developed software that helps large web sites sell and manage advertising on their sites. Motorola Mobility Hold- Approved by federal and European Union regula- ings, Inc.: Announced in tors. Approval by China pending. This $12.5 bil- lion acquisition (the company's largest to date) will provide Google with design and manufacturing capabilities for mobile devices and cable TV net- work infrastructure. Motorola has a large portfolio of valuable wireless and telecommunications patents. In response to competition from Facebook and search companies such as Baidu, and in order to diversify, Google has developed a variety of offerings, including the following Online music storage Web-based movie rentals E-book purchases E-mail service (Gmail) Mapping (Google Maps and Google Earth) Instant messaging (Google Talk) Payment services (Google Checkout) Mobile operating system (Android) Computer operating system (Chrome OS) Internet browser (Chrome) Over-the-top video (Google TV) Social network (Google+) Competition, Industry Structures, and Regulations In addition to these offerings, Google has undertaken initiatives in broadband. It led a consortium of six other companies that built a trans-Pacific cable between Tokyo and California that was completed in 2010. It also announced plans in 2010 to build high-speed fiber network in a number of small cities. Its stated purpose for the network was to experiment with applications for rural residents that required higher-capacity networks than those currently available. To that end, it opened a bidding process for communities to apply for the ultra-fast fiber network. Eleven hundred cities submitted requests; Googl