de is DVB-T. Argentina, Canada, Mexico, and South Korea have followed the United States in adopting ATSC. Digital Multimedia Broadcasting-Terrestrial (DMB-T) is the youngest major broadcast standard and provides the best reception quality for the power required. The DMB standard is derived from the Digital Audio Broadcast (DAB) standard that enjoys wide use in Europe for radio broadcasts. DAB and DMB-T are the preferred Chinese standards. Korea has since renamed its preferred standard T-DMB to differentiate it from the Chinese standard DMB-T. T-DMB is currently used in Korea but will also go into trial in 2006 in Germany, France, Switzerland, and the United Kingdom. A related Korean standard, S-DMB, exists for satellite television services, allowing for TV reception over larger areas than can be served with T-DMB. There could also be additional high-resolution digital formats for markets other than home entertainment introduced in the future. One such format being proposed by Japan's public broadcaster, NHK, is Ultra High Definition Video (UHDV). UHDV provides a resolution that is 16 times greater than that of HDTV. Mobile reception-As far as mobile standards go, DVB-Handheld (DVB-H) is the selected standard in Europe, India, Australia, and southeast Asia. North America also uses DVB-H, as well as the MediaFLO standard pro- posed by Qualcomm. MediaFLO, used only in North America at this time, supports relatively fast channel switching and uses its own broadcast Multimedia Networking Requirements towers as well as available bandwidth in the cellular network. Japan is adopting the ISDB-T Mobile Segment standard. Korean is embracing T-DMB. China may follow DVB-H or something else, and for the time being, it is unknown which standard South America and Africa will follow. The mobile broadcast market is nascent, and many developments are in store before a winner emerges in this arena. As far as the broadband evolution goes, the importance of entertainment con- tent and DTV is significant, SO being aware of what constit