eral approaches such as Service Oriented Architectures and cloud computing are established and thus, exposing coarse-grained business components to simplify the assembly and deployment of business solutions built as networks of services (Beisiegel et al., 2005). The purpose of this chapter is to derive a set of key attributes that distinguish electronic from nonelectronic services and their potential influence on NSD. These key attributes are then used as a framework for analyzing NSD literature with regard to their applicability to the development of electronic services. To frame the object of interest a definition of electronic service is mandatory. Rust and Kannan (2003) define e-service as "the provision of service over electronic networks." Electronic networks include, but are not limited to the Internet. Other electronic environments such as mobile networks, ATMs, and self-service kiosks are also included by this definition. In business science literature, this usually refers to an Internet-based version of traditional services (Baida et al., 2004). This includes both, services that only use the Internet as a user-interface but where actual service fulfillment might include nonelectronic channels (e.g., online shopping), as well as services that are entirely delivered electronically (e.g., music download). The notion of e-services is not limited to the business-to-consumer domain but also encompasses the domains of business-to-business, government-to-public, and intra- organizational entities (Rust and Kannan, 2003). "Web-service" is a term used in computer science and is usually not found in business science. When used in busi- ness science, it either refers to the computer science definition or it simply refers to services delivered over the Web by way of e-service (Baida et al., 2004). In a com- puter science context, a Web-service is defined by Haas and Brown (2004) as a "software system designed to support interoperable machine-to-machine interac- tion over a network." Web-services have an interface de