er technology-related news sites. Clearly, mobile Internet is generating enough revenue currently and has impacted many businesses already by enabling online customers through mobile devices. Other key technologies have enough potential and impact for the 4G operator to consider, such as mobile Internet, Cloud technology, the IoT, and automation of knowledge work. CHAPTER 3 DEPLOYMENT CHALLENGES IN EVOLVING 4G The Internet of Things The term Internet of Things was originally coined by Kavin Ashton as part of a presentation to Procter and Gamble (http://www.rfidjournal.com/articles/view?4986).What started originally as a method of managing things and devices with radio-frequency identification (RFID) enablement has now grown to cover a multitude of things as and more analysts have joined the bandwagon. As of now, the Internet of Things is meant to include everyday objects that have the following properties: objects can be read, located, addressed, and controlled via the Internet. The technologies used for accessing the Internet could be through RFID, WLAN, wired networks, and any other methods, which could encompass things like ultra light SIMs for other radio access technologies like 3G or LTE, which could be embedded into the devices. Some recent research from McKinsey even projects the Internet of Things to have morphed into what they call the Internet of All Things, emphasizing the nature of the trend itself, to encompass all things that come onto the Internet, including items that we would normally not associate with the Internet, like clothing, food, and even shelter. The paper defines the Internet of All things, as follows: Linking machinery, equipment, and other physical assets with networked sensors and actuators to capture data and manage performance, enabling machines to collaborate and even act on new information independently. The following application areas are seen as having major potential for the IoT: Remote monitoring of assets, systems, and people Performing preventive maintenance and improving 