edia platform to power its new high-bandwidth video and audio streaming service. The client side of the solutions is enabled thru PacketVideo's media player with integrated Windows Media playback. From a global perspective, Nokia has announced unwavering support for IP Datacasting, which leverages DVB-H as the path to Mobile TV. IP Datacasting delivers all content as standard IP data packets, to offer mobile users an experience that includes a combination of broadcast and multimedia content delivered to their mobile handset. This end-to-end solution is demonstrated with IP Datacasting network elements and Nokia's initial TV-optimized multimedia device, the 7710, an innovative handset that is designed specifically for TV. Whereas wireless device manufacturers are designing and selling smarter and more feature-enabled mobile devices with access to (non-cellular) satellite and analog TV, The Future of Video Communications wireless carriers will continue creating and offering enhanced services such as Mobile TV to fuel greater usage of data services over their increasingly robust and expensive cellular networks. This cellular-service model seems to have solid support from early deployments in Asia, where more than one million subscribers added cellular-based mobile TV service in the first month it became available. There are a few obstacles that could disrupt Mobile TV; heading the list is concern over Digital Rights Management (DRM). Additionally, questions exist about consumers' willingness to pay for Mobile TV as well as technical and standardization issues, in-building coverage, battery life, and power consumption issues. Despite these hindrances, the Mobile TV market will explode in the years ahead. Broadcasters are becoming more interested in Mobile TV as it becomes profitable for them and they will begin to offer programming (and marketing campaigns) specifically aimed at the mobile market. Advertising dollars and the interactive nature of mobile communications enabled by SIP's presence- and location-based tec