communications - Building a Successful Telecom Business Group Very attractive rating E-mail Downloading files Directory services General information services On-line banking E-learning (3-4) Unified messaging and text messaging (later) Personal organizer (later) E-trading and portfolio management Video telephony and video conferencing Informaion gathering services (3-4) (4-5) B2B e-commerce (3-4) Intranet, extranet and VPN Dispatch services (fast deliveries) Remote diagnostics Tracking and navigation services Security and surveillance Field sales automation Can wait Figure 2.12 Business needs in this investigation Couples with children. The attractiveness level for these services is low, around 2 and 3 on a six-grade scale apart from directory services and e-mail that are rated 3-4. Single parents: The attractiveness level for these services is low, between 2 and 3 on a six-grade scale. 65+: The attractiveness level for these services is rather low, between 3 and 4 on a six-grade scale. 2.5.3 THE ENTERPRISE SERVICE AND COMMUNICATION NEEDS Let us now look at the enterprise segments and their desired services. The three enter- prise segments are small office/home office (SOHO), small and medium enterprise, and corporate. Small Office/Home Office (SOHO) SOHO means roughly one or a few persons running a very small company with a limited, maybe only one, specialized operation. One or a few persons must perform all operational, business and administrative activities. It can also be an office workplace at home, financed by an employer and equipped according to the employer's requirements. Small and Medium Enterprise This is a medium-sized company, typically located at one or a few geographical localities. The company has typically a limited product or service portfolio. The business operations End-User Needs and Demands may vary from very local business, e.g. a chimney-sweeping firm, to worldwide operations such as specialized fashion clothing. The telecom needs may also vary from a basic portfolio of mobile telephony, 