obally. As chief technology officer at Hitachi, he received the Presidential "Product of the Year" award for designing the Lumada Industrial IoT platform, which landed in Gartner's "Leaders" Magic Quadrant. Spending most of his career at Microsoft, Rob was global technology lead for the Azure IoT cloud platform and co-authored its reference architecture. Prior to Microsoft, he co-founded NetPerceptor, developing one of the industry's earliest Enterprise Mobility Management (EMM) platforms for smartphones. A bestselling author and frequent keynote speaker, Rob serves on multiple boards and is routinely ranked as one of the top IoT and digital twin experts and influencers in the world by Inc. Magazine, Onalytica, and others. Please share one aspect of you that your biography does not cover. used to drive Special Ops and Trident submarines in the US Navy, and I still consult with the military on emerging technologies. What was the major focus of your company in the last 1-2 years and which companies have you worked for/interacted with on 5G-related topics? I spent the last several years as an executive at Ericsson in Sweden, which is one of the handful of companies that actually makes 5G gear. It's fair to say I was completely immersed in this next generation of cellular technology, and I interacted with our mobile network operator customers all over the world as we rolled 5G out globally. What's your perspective on 5G as opposed to the common views on this technology? I look at 5G from the perspective of having dramatically more capacity in the network than LTE. You can now have 1 million concurrently connected IoT devices sending and receiving data within a one-kilometer radius of a cell tower. This will be a game changer for device-dense use cases such as smart cities. Appendix How is your company contributing to the adoption of 5G in the industry? My start-up, Sustainable Logix, is already using 5G on farms with appropriate coverage to send telemetry data from devices and sensors deployed in orchards and fields.