x Films, Fox Searchlight, and the Fox television shows, and is part owner of National Geographic Channel. Viacom owns Comedy Central, MTV, Spike, Nickelodeon, BET, and VH1, as well as others. Sony, through its Sony Pictures Entertainment Division, owns Columbia Pic- tures, TriStar Pictures, Sony Classic Pictures, and Sony Pictures Animation. Sony also manufactures Bravia TVs, Blu-ray players, and the PlayStation game console. It is able to offer this content through its Internet-connected televisions, Blu-ray players, and home entertainment systems. The Walt Disney Company owns ABC, ESPN, Marvel Entertainment, and Pixar. It is part owner of Lifetime Entertainment, the History Channel, and A&E TV Networks. Content Providers Fight Back with Hulu ABC, NBC Universal, and Fox started Hulu jointly as a response to free TV available on the Internet at sites such as YouTube. Knowledge@Wharton published an article quoting a 2010 Wharton Leadership Lecture by Jeff Zucker, former NBC Universal president and CEO. The remarks refer to the formation of video content site Hulu. Zucker commented on the 2005 Saturday Night Live music video parody "Lazy Sun- day" that went live on YouTube. Lazy Sunday aired on a Saturday night. By the next morning, it was on YouTube, and by Monday morning it was a worldwide phenomenon. A couple of months later, YouTube [was] sold to Google for $1.6 billion. That was our content. They stole it and that was continuing to happen, so we thought we needed to control our content and be able to profit from our content. Video Streamed from the Internet to the Front Room Hulu initially made its TV series available online at no charge. It now offers dif- ferent levels of subscription-based services for which viewers pay monthly fees to watch additional content. Hulu also receives revenue from advertising that plays on its lower-priced subscription services when subscribers watch TV programs at Hulu.com. Technical Challenges Chris O'Brien, founder of Motionbox (now part of Snapfish, a Hewlett-Packard com- pa