ok publishing profits, online video might trig- ger major shifts, as well. New video distributors such as Netflix, Apple, Amazon, and Google might drain revenues from cable TV providers and movie theaters, causing their profits to shrink. The availability of lower-cost entertainment content on the Internet has led to peo- ple dropping cable TV or subscribing to lower-cost, basic tiers rather than premium video-on-demand (VOD) cable TV. These subscribers are willing to delay seeing prime time entertainment in exchange for saving money by using alternative services. In addition, there is an appeal to the possibility of getting entertainment on a variety of mobile devices and TVs at the times and locations that are convenient for individual viewers. Cultural factors also play a role in interest in video on the Internet. There are many families in which both parents work. This phenomenon combined with longer work hours has reduced leisure time and increased the desire for people to spend more time "nesting" on weekend evenings rather than going to a movie theater. Finally, as technologies mature, people become more comfortable using them in new ways. In time, technologies that were initially cutting-edge become accepted easier to use. This phenomenon is occurring with online video that is streamed and downloaded to televisions, mobile devices, game consoles, and set-top devices dedi- cated to supporting streaming video. Ease of Use and Technological Enablers In addition to cultural and economic factors, it has become easier to watch content on television and mobile devices via the Internet. It is no longer necessary to con- nect laptops to high-definition televisions to stream movies from the Internet to the TV. Dedicated set-top devices such as the Roku and Apple TV are easily linked to flat-panel televisions via the High-Definition Multimedia Interface (HDMI) and RCA (coined by the former Radio Corporation of America) video and audio interfaces on the back of these TVs. The Internet Significant technological improv