ly, innovative technologies have been delivering Mobile TV for some time. These include the Korean Cell Broadcasting Service (CBS), which broadcasts news, entertainment, movie clips, and music to users within the cell broadcasting range. A separate effort sponsored by the Japanese and Korean governments has resulted in an agreement to reserve radio spectrum for Digital Multimedia Broadcasting (DMB), which will broadcast satellite signals directly to mobile handsets and, not surprisingly, Korean manufacturer Samsung released a phone that can receive satellite TV signals. Another option that is gaining momentum as a global standard is Digital Video Broadcast Handheld (DVB-H) which combines conventional television broadcast standards with elements specific to handheld devices. The World's first Direct Media Broadcast TV phone, the Samsung SCH-B100 with CDMA2000 1x EV- DO picks up TV signals directly from a geostationary satellite shared by Korea and Japan. It plays and records DMB-TV and Video on Demand (VoD). It features an MP3 player, Windows Media player, FM radio and an enormous QVGA TFT screen. Its 2.2 megapixel CCD camera offers 3x optical zoom, a glass lens, autofocus and a mechanical shutter. It also offers Bluetooth networking. Countless hardware-based alternatives include Samsung and Vodaphone cell phones with integrated TV tuners that can pick up local analog television channels over the broadcast airwaves. In the US, cellular carriers Sprint and Cingular offer "MobiTV," a service that is enabled when a user downloads a special Java application to a service- compatible phone. This mobile television service offers real-time programs including MSNBC, CNBC, Discovery Channel and The Learning Channel among others. Programming on most MobiTV channels is identical to that on corresponding cable channels, although with a slight lag for the time it takes to process and transmit the content for a wireless device. Verizon's offers its Mobile TV service using a solution known as VCAST that uses Microsoft's Windows M