en covered above. Telecom Business Consolidation - Operators 10-15 Global 100s Regional Future 1000s Tomorrow and adding 10,000s of access operators ? Today Figure 4.11 The restructuring and consolidation of operators Private Business Business Business Home life Entertainment Banking Information Personal remote acc. info service comm. & finance & education comm. Security Conversational Streaming Interactive Background Charging functions Content Service Access Content Servers Content provider Carrier Retailer Advertiser provider provider Communication Control Solutions Backbone customer specific network dateways Media Access Access Access 3rd party SW Server Telecom system Billing system providers providers providers providers Clients Figure 4.12 Example of an overall view Investor focus concentrates on a few leading (ROCE, market share) and lagging indi- cators (branding, innovation). Another basic fact for telecom business is that the corner is getting segmented into a large number of roles. A particular actor can take on many roles. The overall view is illustrated in Figure 4.12, using the triangle model. A number of actor segments offer a number of service types to a number of user segments. The Understanding Changing Telecommunications - Building a Successful Telecom Business network must as a consequence fulfil many diversified requirements, and the complex user-network relationship must be managed by the many roles in cooperation. Different service roles are directed towards other roles in the value chain, and not towards end users. The subject of roles will be treated in the next part of this chapter. 4.4 TELECOM ENTERPRISE STRATEGY: ROLES FOR POSITIONING The choice of role is related to an operator situation analysis. See Figures 4.13 and 4.14. The actors in the telecom world take on one or more roles, which they consider possible to perform in a competitive way. Competitive means for example that they can charge properly for the services to the subscribing end users or to other roles and also that they c