s a matter of how many programs, when, and available or obtainable capacity. Internet access can be used to support internal operations-moving content via file transfer. And, of course, anyone with a computer needs access to be able to cruise-get access to information and applications on local servers, corporate servers, or outside the fire- wall. Lastly, who can do without email? PRACTICAL IP AND TELECOM FOR BROADCAST ENGINEERING AND OPERATIONS CONTENT TRANSPORT Where does your organization's content come from, and where does it get delivered? If you are a typical broadcaster, it is likely you are involved in some kind of multiple-station operation such as a group ownership, local marketing, or operations agreement. Moving con- tent around on network facilities provides the ultimate in speed and flexibility. Defining the amount of content and the timeframe re- quired to support existing program schedules is a first step. Once the level and timing of traffic is defined, then basic decisions about how to implement a network can be considered. Fundamentally, the approach will likely involve incrementing existing equipment, facil- ities, and services. In any case, the common-sense approach is to fall back on the basic models defined earlier in the book. Once the technical definition and traffic parameters are known, then cost and revenue impact assessments can be made. If and when a decision to go with a project is made, then the next step involves pricing, avail- ability, spending money, and taking risks, all of which are explained in Chapters 8, 9, and 10. SPECIFYING EQUIPMENT AND SERVICES Specifying equipment and services can make or break a project, even an established organization, if not properly structured and carried through the procurement process with professionalism and care. Too many buyers don't specify properly and wonder why the suppliers respond in kind. Many buyers go on a fishing expedition with a broad shopping list they perceive to be a request for proposal (RFP) when at best it is only a request