to topic which is counterproductive most of the time. Explanations in high context cultures are taken sometimes as insults unlike low context in which explanations are encouraged. This fact is reflected in formulation of contract and legal documents in both types of culture. At the same time over and under statement is a norm in high context language while a low context language is totally based on facts. English being low context and factual in nature is more suited as business languages. 12.7.1.2 Equality The key difference between the two cultures in terms of equality is the dilemma of "doing and being." In low context cultures doing the right thing is important and the background of the person is not important. In low context cultures, the background of the person with whom they interact and collaborate does matter and is more important than what he or she actually does. High context cultures believe in collectivism instead of individualism SO they have a great tendency to treat people as a group. Owing to this fact stereotyping is common in high context cultures, that is, one individual is disliked because his family is disliked in general. Contrary to this, low context cultures tend to treat people individually (individualism is the norm) SO the problem of being stereotyped is minimized. Gender equality is not generally greatly considered in low context cultures whereas men and women are treated equally for the most part in business practices. In 2008 the World Economy Forum [21] declared 4 Low context refers to societies where people tend to have many connections but of shorter duration or for some other specific reason. In these societies, cultural behavior and beliefs may need to be spelled out explicitly SO that those coming into the cultural environment know how to act. We have primarily considered English speaking countries. 5 High context refers to societies or groups where people have close connections over a long period of time. Many aspects of cultural behavior are not made explicit because most m