standardization process but also reduce CapEx for the industry. The industry is far behind in developing IMS enabled devices that need to be expedited. The IMS-compliant devices will be more capable of handling multimedia, thereby reducing the need for different devices to handle different types of media (voice, video, and data). The services need to be made more compelling and cost effective with IMS than without it. These challenges haven't been addressed fully and thus operators don't see a business reason for going after IMS, at least in the short term. Applications like mobile TV, m-commerce, LBS and M2M will definitely increase their market share and IMS may become the enabler in the coming years for some of these services. Some key activities of the industry in these are as follows: IMS Fixed Network Deployments: AT&T U-verse is built on an IMS platform supplied by Alcatel-Lucent and integrated with third-party components such as IPTV software provided by Microsoft. Verizon and Qwest are working along the same lines. Mobile TV has been in business since 2005, but till today the number of commercial deployments is very small. DVB-H has been launched in some countries of Africa, Asia, and Europe. MediaFLO is mainly used in the USA. ISDB-T is marketed as 1seg in Japan: GSMA endorsed Integrated Mobile Broadcast (IMB), a 3GPP Rel-8 standard providing capabilities for Broadcasting services, similar to MBMS in 3G TDD bands (September 2009). M-commerce has been around since 1997. In 1998 i-mode was launched in Japan. The first conference dedicated to mobile commerce was held in London in July 2001 and the first book to cover m-commerce was Tomi Ahonen's M-profits in 2002. The first university short course to discuss m-commerce was held at the University of Oxford in 2003 with Tomi Ahonen and Steve Jones lecturing [13]. Terminal 17 ISO/IEC JTC 1 is Joint Technical Committee 1 of the International Organization for Standardization (ISO) and the International Electro-technical Commission (IEC). It deals with all matte