ty or net neutrality is a principle that means an infrastructure/retail operator must remain neutral in respect to all traffic that it conveys, that is all traffic must be processed in a non-discriminatory fashion. It means a consumer can have unrestricted access to all internet content, with respect to any site, content, device, platform and SO on. Net neutrality questions include issues such as whether a company can be forced to carry content against its will (e.g. pornographic content); whether a company can be forced to stop file sharing across its network (e.g. bit torrent); whether a company can be forced to provide equal quality of service to contents from competitors (e.g. Netflix content on a Telstra net- work); whether a company can be forced to provide unmetered access to video contents to its competitors (e.g. unmetered access by Telstra to ABC iView); whether an infrastructure company can be forced to charge the same wholesale charges to a competitor of its retailer arm (e.g. same wholesale prices by Telstra for Adam Internet and Telstra retail); and SO on [21, 22, 23]. A 'pipe' network operator has little reason to discriminate one content stream in favour of another. However, a vertically integrated operator may create advantage for its content provision by throttling a competitor's infotainment stream. An example is how Comcast, a vertically integrated infrastructure, retailer and video cable operator in the US, allegedly slowed Netflix video streams. In late 2013 transmission rates were SO throttled that according to Netflix, 'For many subscribers Netflix's streaming video service became unusable'. The company claimed that some customers 'cancelled their Netflix subscription on the spot, citing the unacceptable quality of Netflix's video streams and Netflix's inability to do anything to change the situation' [24]. Net neutrality discussion means that, for example, Comcast must treat video streaming traffic from Netflix the same as it treats that of its own cable service. The net neutrality policy