description, justification, and goals. It proposes a solution and describes the result of the solution's implementation. It offers a plan of action (tasks for implementing the solution), considers the technical impact, and provides a cost-benefit analysis. The cost-benefit analysis documents the project's total development cost. It typically includes costs relating to equipment purchase, network installation or enhancement, outside consulting and contracting, user training, and internal IT personnel hiring, training, and deployment. Documentation of personnel costs should include equipment installation and operation in total and broken down by department or cost center. Using a company-specific project cost worksheet is ideal; using some form of cost estimate worksheet is essential. The proposal should include a statement about net gain in operations. That figure summarizes the difference between current annual operating cost and projected future annual operating costs offset by the implementation of video communication. Operating costs are not limited to the IT organization; they include all direct cost savings to the corporation. Revenue saved by improving productivity, and revenue gained by taking product to market early and eliminating travel could be included in this category. The proposal should also list additional indirect benefits. Examples should include soft-dollar benefits such as improved service and account management for a key customer, more up-to-date product information, distributed training, and enhanced decision making through inclusion of more people in the decision-making process. It is not always possible to attach a dollar value to these intangible advantages. The proposal should also include specific evaluation criteria that the Chief Information Officer (CIO) or other senior executives will use to assess the impact of Video Communications: The Whole Picture video communication on the organization. Those criteria will include outside influences. Several different types of outside influence