 the problem. This way the end customer does not have to wait for an operator and in most cases can get an issue fixed within a few minutes. Security from a customer perspective would be to ensure that the content is secure and reli- able and not misused in anyway by the service provider. 2. Service requirements: The main requirement in service space is to increase the number of services offered by the service provider. Killer application or the single application that can capture the market and build a customer base now mostly being a myth, the sure strategy to get customers is to increase the number of services. One of the adopted methods to achieve this with- out burden on capital expenditure is to mesh up existing services to create a new service. Diversity in the services that are offered is another service level requirement. Service management spans multiple areas like fraud man- agement, billing management, provisioning, service fulfillment, and SO on. NGNM service level requirement is to bring in agility to service manage- ment by mass customization. Similar to simplicity in customer experience, the service management should be made simple using the customization. Next Generation Network Management (NGNM) Context and location-based service can be specified as a requirement in a service level under NGNM, though this has already been implemented in most systems. Context aware services would ensure that the customer would be offered a service based on the current context. An example would be that the customer takes some pictures using his/her user equipment from a place that does not offer internet access due to reasons like low signal strength. Now the pictures get stored in the user equipment and when the customer moves to a location where the signal strength is restored, he/she is prompted with a message on whether the service of uploading the pictures to a personal album on the web needs to be issued as a service request. This message to offer the service is based on the user context and understands what