ail, general information services and directory services. Emerging 'success services' are positioning-based services and imaging-based services that are foreseen to satisfy all the basic needs described above. Example 1: a positioning service or a service containing positioning capabilities can be used for constantly informing your family or friends where you are (= safety), to keep contact with your friends (= social communication), to help you to find out where you are in a foreign city empowerment), to find the nearest hotel that fulfils your specific requirements (= time saving) and to play a hunting game with your friends (= fun/special interest). Example 2: photos/pictures can address safety (surveillance cameras), social communi- cation ('a picture says more than words'), entertainment ('Check this out'), empowerment (especially in professional usage like taking pictures of the construction site and sending back to the office etc.), time saving (especially for professional usage, but also personal End-User Needs and Demands usage, no need to go to the photo shop and develop film, you just click and the photo is there!), fun and enriching (as a way of communication: 'Look at us at the football game 'we are having a blast!'). 2.5 MAPPING OF NEEDS AND SERVICES Experience from market studies gives a list of around 30 end-user services that can be defined as default services, i.e. they are always relevant for household and/or business segments. These services are a mixture of application-oriented and network-oriented ser- vices. To each service a note is made regarding what basic need(s) the service fulfils. The more basic needs a service satisfies, the higher probability that it is or will be a 'killer'. Personal safety including safety for family and relatives and also personal proper- ties (e.g. home) is important for everyone. Social communication and information in all types of situations for everyday life and leisure time is important to most people. For many groups time saving is important, perhaps espec