dvance Services and Applications The number of mobile subscribers and penetration of smartphones is increasing at a rapid pace and at a higher rate than PC subscriptions. The phones are currently transitioning from voice-centric to data-centric and will continue to do SO in the years to come. The challenge is how to provide the same or better quality of data services to the mobile users as compared to the ones they are used to in the PC world. The discussion in this section is on some advance mobile services and applications that need to compete with their counterparts in the PC world. The traditional data services like emails, Internet browsing, music downloads, audio and video streaming, and SO on, which have been around for some time will not be discussed. The advance services like Mobile TV, Mobile Commerce, Location Based Service, Machine-to-Machine, and Connected Objects (Machine to Machine), which can necessitate the use of high end phones or smartphones and technologies like HSPA, EV-DO, WiMAX, or EPS and which are expected to gain significant importance in the coming years are entertained in this section. 9.12.1 M-Commerce Mobile Commerce is defined as the use of handheld wireless devices to conduct business using a mobile telecommunications network which is connected to the Internet. The business could be between two business entities (B2B) or between a business entity and a consumer (B2C). M-commerce was born in 1997 when the first two mobile phone enabled Coca Cola vending machines were installed in Finland. SMS text messages were used to send the payment to the vending machines. Also, in 1997 the first mobile phone based banking service was launched by Merita bank of Finland using SMS [13]. M-commerce can be seen as a natural successor to e-commerce, exploiting the capabilities of wireless media for the advancement of business. Similarly, mobile payments are seen as the natural evolution to existing e-payment schemes that will complement them. As the number of mobile subscribers is surpassing the num