e and, 9-10 nongovernmental organizations corporate values and, 155-167 (NGOs), 26-28 direct communication in, 26-28 Northrop Grumman, 255 employee information and, 77, Noski, Charles 105-106, II2-II3, 224-225, 252- as AT&T chief financial officer, 253, 266-268 I93, 206-208, 2II-2I3 media relations in, 14-18, 20-23, Comcast deal and, 227-233, 235, 25-26, 28-29, 221-224, 236-240, 242-244, 248, 252 261-262 leaves AT&T, 255 nature of, 8-9, II, 98-101 restructuring (2000) and, 217-219, outside advice and, 47-49 222, 225 politics versus, 8-9, 169-171 not invented here syndrome, II7 symbolism and, 3I-5I timing of news releases, 64-66 Olson, Jim, 45-46, 61, 246 truth telling and, 178-181 one-stop shopping approach, 25-26, Quadrangle Investments, 233 open cable, 189 QVC shopping network, 229, 236 Open Net Coalition, 170-175 Qwest Communications, 87, 226, options grants, 37-38, 42, 44, 50 248, 253 Pacific Bell, 244 Pacific Telesis, 89, 90, IOO R. R. Donnelly, 70-73, 76, 99 packet data solution, I34 Rainbow/PUSH Coalition, 161-163, Page, Arthur W., 262, 268 Palmer, Robert, 39 rate changes, 175-181 Parsons, Dick, 232, 237 Rattner, Steve, 233 Paulos, John Allen, 99 Reagan, Ronald, 171 Pearce, Harry, IO4 Reich, Robert, 36 Perot, Ross, 74, 96 Reingold, Dan, 9I personality journalism, 2I Religious Alliance Against Pornogra- Pittman, Bob, 232 phy, 159-160, I6I Planned Parenthood, 163-164,165 Religious Right, 156-157, 163-165 Playboy Channel, I6I Riordan, Dick, I47 PocketNet wireless phone, 99-100 Roadrunner, 198-199 PointCast, 244 Robbins, Jim, 232 pooling of interests accounting, 116 Roberts, Brian, 188, I92, 227-238, pre-briefing selected reporters, 24I-244,25 65-66 Roberts, Ralph, I92, 227, 229-236, Prodigy, I7I productive narcissists, 78-82 Rogers, Ted, 203 Prowse, Michael, 4I Rolm Corporation, 265-266 Index 293 rumors, 128-129, I30-I3I, 228-229 105-106, II2-II3, 224-225, 252- Rutgers University, I67 253, 266-268 financial analysts as, 210 Safire, William, 4I media as, 210 salaries, executive, 37-38, 44, 5I, 54 Stanford, Kar