diaFLO transmitter cost is $40 000. MediaFLO NOC is not considered. As we can see from Table 9.5 MediaFLo total costs are 10-15% lower than DVB-H due to its mainly better spectral efficiency. However, DVB-H is expected to have a larger share of the pie which will turn into economies of scale for it as compared to MediaFLO. IMS, Services and Applications 9.12.2.11 Mobile TV - Few Last Comments In the short term we expect that MediaFlo and DVB-H/DVB-SH will have a much higher market share than the rest of the mobile TV technologies. Both MBMS and BCMCS will require additional capital, spectrum (3G channels), and SO on. Their respective networks operate in 1.9/2.1 1GHz frequency spectrum which will necessitate many more sites than their counterparts (DVB-H and MediaFlo) which operates in much lower UHF (400/700 MHz) frequency spectrum and are uni-directional. In the long run MBMS/BCMCS can start to share the pie once EPS is heavily deployed since 3G operators can use the HSPA/EV-DO networks for mobile TV. The mobile TV deployments based on the rest of the broadcast standards will be limited to those countries who have published the respective standards. The reasons for success of DVB-H and MediaFLO are: Endorsement of EU for DVB-H. Vast majority of mobile TV current commercial deployments and trials are based on DVB-H. The combination of DVB-H with DVB-SH will further increase its market share. MediaFLO currently has the largest market share in USA. Both WCDMA and CDMA2000 can be utilized for MediaFLO. MediaFLO puts less burden on 3G networks as compared to MBMS and BCMCS. 9.12.3 Location based Services (LBS) LBS are information and entertainment services, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile device. Location based services are gaining a lot of momentum in the recent years since these not only add to public safety but also to user's productivity. LBS provide valuable information based on the user's location such as 