ware model can drive real innovation into the enterprise network space with a lower barrier to enter. A new player can innovate faster and can optimize performance easier than an established network vendor, since their VNF software is built from the ground up to work in a cloud environment as compared to an established vendor who may be porting code from an existing hardware appliance. The uCPE will start out by offering the same services and functions offered today, such as rout- ers, firewalls, WANx, or network analyzers to name a few. But the uCPE is an x86-based cloud platform SO any application that can run on x86 can run on the uCPE. Other functions like network attached storage (NAS) file servers, print servers, as well as micro applications will be able to run as well. The service provider can allow customers to "bring their own application" and load it as a VM. 10.7.1 UCPE PHONE HOME PROCESS We have talked about the flexibility a cloud model brings to the customer premise with the uCPE and the ability to dynamically turn up and turn down applications. But the service provider still has to get the physical uCPE to the site to allow for all of this to happen. As we continue to compare the uCPE to today's model, getting a physical device like a router to the site can take many days. Again the box has to be purchased, configured specific for the site, shipped, and a certified person needs to install it. The uCPE will greatly simplify this process as well, using a Phone Home or Plug-and-Play (PnP) model. The uCPE can be overnight-shipped from a warehouse with no specific customer configura- tion settings. The customer can simply plug the uCPE into the network port, power it up, and the uCPE will use a Phone Home protocol to call back to the network management cloud, authenticate, and then download the site configuration for the device. In a matter of minutes, the site can be up and running. This can open new distribution models for the hardware. Instead of the service provider having to warehouse a larger inv