I-MUX is used, describe the BOnDInG modes that are supported. If the organization is a member of a public room network or reservation service, provide relevant information. This guide should not be handed out to all users, but is invaluable to technical facilitators. Organizations promote videoconferencing in various ways. One company temporarily installed its new videoconferencing equipment in cafeterias and lunchrooms. It encouraged employees to conduct impromptu conferences with whoever was on the other end as a means of getting comfortable with the medium. After a week of this arrangement, the company moved the equipment to its permanent home. Within a few months, equipment utilization reached 50%. Web pages and newsletters that publicize video success stories are good promotion. Finally, to stimulate video communication, the organization may want to subsidize the cost of using the system for 6-12 months. Charge-back is easier to sell once the system is integrated into the culture. Rushing to make everyone pay his share may impede adoption and, consequently, return on investment. SUPPORT SERVICES System users will expect support at every conference site within an enterprise. Providing that support typically requires a team effort. System administrators are usually the focal point for customer service. They, in turn, direct the activities of the videoconferencing site coordinator assigned to each location. Video Communications: The Whole Picture The video communication system administrator's role varies between organizations. Some are responsible for all aspects of event coordination, including logistics, meal planning, scheduling participants, preparing handouts, and hosting the event. In other companies, the video communication system administrator provides scheduling support only. In most cases, s(he) simply schedules equipment, public rooms, carrier gateway and conversion services, and special equipment rental. At larger facilities (e.g., headquarters and regional locations), there is generally a dedicated