area belongs especially Chapter 16 on Telecom management - Operations. To the SIP area belong Chapters 3, 8 and the second half of this chapter on business cases and investments. To the enterprise area belongs the first part of this chapter, which deals with roles. Concluding this section on the TM Forum it should be mentioned that the processes can be mapped to roles such as broker, retailer, service provider, connectivity provider and other roles mentioned later in this chapter. However, there is no clear one-to-one relationship and the subject is not further treated in this book. The success factors for the telecom business are pretty similar to what was listed for the users. A success in the user interface means more money to the telecom sector. However, Operations 'FAB' remains the core of the Operations Fulfilment Assurance Billing support & operations area readiness Customer relationship management Operations support and readiness is separated from FAB. It contains for example operation process Service management & operations management, campaigns, operation resource management, and supplier/partner contract Resource management & operations updates (application, computing and network) Supplier/Partner relationship management Figure 4.6 The operations area Understanding Changing Telecommunications - Building a Successful Telecom Business Strategy, infrastructure & product Strategy & Infrastructure Product 'SIP' encompasses strategy commitment life-cycle life-cycle and life-cycle management management management processes in support of operations Marketing & offer management - Strategy & commitment - Infrastructure life-cycle management Service development & management - Product life-cycle management Resource development & management (application, computing and network) Supply chain development & management Figure 4.7 The strategy, infrastructure and product area of eTOM Enterprise Strategic & Brand management Stakeholder & Disaster recovery, management enterprise market research, external security and fraud