 Product performance management: These applications as used to analyze the product performance in the telecom market. Information about the product is gathered and analyzed using tools to compute the performance. The three main factors that contribute to product performance are campaign, revenue, and cost. The product campaign will identify how the product was com- municated to the customer and directly contribute to the performance in the market place. Product cost performance can be significantly improved by an active supply chain management. This starts with ensuring that the cost benefit is achieved with proper sourcing of components and services used in product and optimization of inventory. The performance tools help to identify potential points where the product development is not meeting the estimated capacity. Fundamentals of EMS, NMS and OSS/BSS These performance attributes can be corrected to improve the investment and revenue generated from the product. 38. Product strategy management: The development efforts in a telecom com- pany should be in line with the business strategy. This means that sufficient data needs to be analyzed to ensure that investment is allocated to the right technology areas and projects. Prioritization is also a key criterion in deter- mining where investment needs to be done at a specific point of time and what decisions need to be delayed. Product strategy management solutions maintain a repository of data that will help to take effective decisions on product strategy. These solutions also ensure that strategic decisions are communicated properly across the enterprise after taking input from key stake holders and getting approval. Previous case studies can also be referred with these solu- tions to tailor an approach to the unique situation and requirements. Product innovation management is also a part of strategy management. There are specific solutions that handle product innovation management. 39. Network activation: As part of order fulfillment, the details of the order is