rmance and credentials rather than on their ethnical associations. In high context cultures, hiring and firing is infrequent and done as a last resort while in low context cultures hiring and firing are routine tasks. In high context cultures, it is important to follow social norms and rules of business are established while being focused on the rules and norms of society. On the other hand, in low level cultures all that matters is the business and its growth, SO there is not much stress on following the norms of society. 12.7.1.4 Time Time Management is least important in high context cultures whereas it is a top priority in low context cultures. Time, in high context cultures is a flexible commodity, which can expand and shrink like a rubber band when needed, SO problems in meeting commitments and deadlines are faced head on. There are no granular time schedules [22] and SO it is common to miss things in high context cultures. In low context cultures time is valued and it is very common to see that meetings and agendas are set in advance SO that everyone knows what to discuss, when and for how long. Thus: Today's world of Internet relations and Internet business is divided into low and high context cultures: High context culture is present in both poor (Pakistan) and rich (Saudi Arabia) developing nations. Developed countries like the USA, Norway, and SO on, have adopted low culture context. Cultural sensitivities need to be considered during mergers' and acquisitions' exercises. For tomorrow, the norms of low context cultures are more suited for businesses then high context cultures values. Technology Foresight Technology Foresight is a process involved in systematically looking into the longer-term future of science, technology, economy, and society. The aim is to identify the areas of strategic research and the emerging generic technologies that are likely to yield the greatest economic and social benefits [23]. Technology Management If we apply this definition to the mobile industry then we need to look in