 AT&T's treasurer hit on an idea that was precisely at the intersec- tion of Jackson's interests and our own. The company had been hop- ing for some time to expand its investment banking relationships with minority firms. In fact, the Treasury Department had already begun identifying minority firms that might play a role in an upcoming bond offering. Pay Attention to the Power of the Few 163 The company's treasurer thought he could expedite his plans SO that Armstrong could announce them at the upcoming meeting of the Wall Street Project. In fact, if the bond offering went well, the com- pany could even schedule a smaller debt offering that would be com- pletely managed by minority firms. Both ideas proved to be in the sweet spot of Jackson's current interests. Armstrong made the announcement, Jackson declared him the "Branch Rickey of corporate America," and we never had a problem with Rainbow/PUSH from that point forward, despite numerous ef- forts by various plaintiffs' lawyers and union officials to suck him into their disputes with us. Our dealings with single-issue groups were informed by hard-won lessons accumulated over several decades. For example, in 1990 one of the most prominent single-issue groups of all dragged AT&T into the most divisive national debate since the Vietnam War: abortion. Planned Parenthood AT&T had made an annual contribution to Planned Parenthood for twenty years. The donation was directed at preventing teen pregnancy, but by 1990, the organization had become a leading advocate of abor- tion rights. Not wanting to be part of the national debate on abortion, AT&T tried to quietly end its contributions to Planned Parenthood, while stepping up its support for other programs on teen pregnancy. Initially, Planned Parenthood's response was muted. But then someone at the Christian Action Council leaked the information to the Washington Times, which was doing a round-up story on "Right to Life Victories." AT&T was only one of several companies mentioned, but it was too much for Planned Pare