n a variety of electronic formats. Some content that appears in print may not be available in electronic books. British Library Cataloguing in Publication Data A catalogue record for this book is available from the British Library ISBN 0-470-86851-1 Typeset in 10/12pt Times by Laserwords Private Limited, Chennai, India Printed and bound in Great Britain by TJ International, Padstow, Cornwall This book is printed on acid-free paper responsibly manufactured from sustainable forestry in which at least two trees are planted for each one used for paper production. Contents Preface About the Author References and Acknowledgements Glossary Introduction The Book in Brief A Dynamic Situation Success Factors for the Growth of Mobile Services Comment on Terminology End-User Needs and Demands Objectives The Role of the Unpredictable (?) End User User Analysis and Segmentation Basic Needs Model Mapping of Needs and Services The Human End User as a Traffic Generator and Receiver The Future Most Common End User: A Machine What are the Service Drivers? User Perception Summary Networks and Technologies Objectives What is a Network? What is a Vertical Network? The Convergence (or Collision?) What is a Horizontal Network? Fundamental Plans A Techno-Economic View of the Convergence Contents Adaptation of the Basic Triangle and FPs to the Converged Multi-Service Network The Connectivity Layer 3.10 The Control Layer The Service Layer 3.12 The Distributed Network Dimension 3.13 The Processing Dimension Key Enablers General Enabler Development 3.16 Enabler Overview Telecom Business 4.1 Objectives The Telemanagement Forum Adopting a Telecom Business Perspective Telecom Enterprise Strategy: Roles for Positioning Tools for Profitability Calculations and Business Cases 4.6 Revenue Cost Efficiency 5 Services Introduction The Service Plan A Common Segmentation of Services for Mobile Internet Service Segmentation for Planning Value-added Services Economy of Service by Means of Caching Economy of Service by Means of Saving Bandwidth Bandwidth R