rse be part of several packages. Examples are packages for 'Youth', 'Executives' and general 'Life 'enhancement'. The Youths are expected to be the first to try the new services followed by Executives and 'Life enhancers'. Packages consisting of low-cost voice and data services will be possible and probably attractive for 3G operators. Services 5.3 A COMMON SEGMENTATION OF SERVICES FOR MOBILE INTERNET Mobile Internet content can be loosely categorized into five areas. Such services are either now available or under development. It is also common to use a more coarse segmentation into two types, mentioned in Section 3.4.1: Wireless Internet (WI). Traditional Internet 'desktop services' are available in the mobile device ('cutting the cords'). Mobile media (MM). The mobile device becomes a new 'media channel' in addition to TV, radio, newspapers, with direct and 'on-the-spot' interaction and consumption. 5.3.1 BUSINESS SERVICES The most widely used service may be access to e-mail, office faxes, intranets and extranets, directories and other business services over a wireless device, be it a phone, a communi- cator or a WAP-enabled laptop computer. Many operators already offer a range of these services. Content isn't much of an issue for these services, but operators do need to figure out how best to configure the portals that subscribers use to access such services. 5.3.2 TRANSACTIONAL SERVICES The kind of services that are already big business on fixed-line Internet - online purchas- ing and banking - are also becoming more commonplace on the mobile Internet. One content issue is how to develop an easy-to-navigate interface for subscribers who want to check on their stocks. 5.3.3 LOCATION SERVICES A rather different sort of applications takes advantage of the mobility of the user: location- based services. These types of services typically help the user with directions, whether it's a travel route that will avoid a traffic jam, or the location of the nearest three-star restaurant via the Michelin Guide. The content