 based: Voice, data, Security based: Implementation based: video, MM E-commerce I-VPN Example GII: QoS sed(3GPP): Conversational Conversational Info type based: Interactive Streaming Messaging Interactive Entertainment Intra company Telecom Background Information Network Location Casting business Business transaction E-commerce (VAS) Figure 5.4 Examples of service segmentation Among the translation tools there is service segmentation or grouping. Some segmen- tation methods are close to the user and others closer to implementation. A number of alternatives are presented in Figure 5.4. 5.1.2 OBJECTIVES Understanding service attractiveness and potential, and the success factors are crucial conditions to make the business cases realistic and a good base for decisions. When Understanding Changing Telecommunications - Building a Successful Telecom Business summing up the required need for service-oriented competence, it covers all the main parts of the operator processes: Business-oriented selection of services and partnering for implementation. Network design for service support, including service network design. Service management and marketing. Service-oriented customer care. The overall objective of this section is thus to support revenue generation and con- tribute to the multi-angle view of services that are necessary in the new telecom world. Special attention is given to service segmentation, elaboration of a service plan, service terminology and to quality of service (QoS), another important integrator. The objectives can be illustrated by means of Figure 5.5. More specific chapter objectives are to: Understand the importance of digital rights management (DRM) to enhance con- tent provision. Explain success factors related to services. Know two main ways of grouping services. Explain web services and multimedia services. Know the main possible principles for charging. Grouping of services Volume relations in the service plan Terminal Terminal or server Applications Service enablers Service enablers Adaptation