by broadband category and access speed [38]. But who is leading the investments in the broadband and ultra-broadband sector? Well, they are led by the telecom operators, and in some places also supported by gov- ernments. So, the telecom operators are leading the direct investment game while they "live" in a free market on one hand and in the regulated market on the other. In other words, they compete among themselves in a given country, but they also are obliged to References Table 4.9 European targets regarding broadband and ultra-broadband by 2020. Broadband targets Broadband category Access speed Target I: Basic broadband for all by 2013 Basic broadband 150 Kbit/s - 30 Mbit/s Target II: High or very high access speed for all High speed 30-50 Mbit/s by 2020 Very high speed 50-100 Mbit/s (above 30 Mbit/s) Target III: 50% or more of households sub- Ultra-broadband 100 Mbit/s - 1 Gbit/s scribe to Internet access above 100 Mbit/s by comply with all national regulations, which may differ from country to country. There are OTT service providers which are generally global (Google, Amazon, Facebook, etc.). They do not invest directly in the broadband and ultra-broadband infrastructures. But do they have a certain impact on broadband and ultra-broadband? Well, the OTT ser- vice providers have the highest possible innovation pace, which is the main driver of the telecommunication/ICT sector. If one compares the ICT sector in the current century with the ICT/telecommunication sector during the twentieth century, there is a notice- able difference. This comes in the "freedom" for innovation (which in fact appeared with public Internet access), which provides the possibility for plenty of different services and applications to be offered to end-users via different application ecosystems (Play Store, iStore, and others). Of course, some services and applications are more successful than others, but that is usual in every business segment. What is the benefit for end-users? They are getting more choice and freedom to choose 