t there are numerous advantages to placing the SCIM outside of the SCSCF and AS. The requirements for a successful service orchestration system running over the IMS platform were determined. The IMS has the potential to offer the end user an enhanced, richer communication experience that is better than currently deployed services on the Internet. However, there are still challenges Service Delivery Platforms facing the development and deployment of these services. By using service capa- bilities or enablers, it is possible for the developer to leverage existing work to cre- ate innovative services that users will want to use. There is a need for further research in the area of real-time conflict resolution mechanisms as well as a stan- dardized way to represent service information. Both offline and online conflict detection systems have their advantages, and it is recommended that future research in this area focuses on a system that utilizes both offline and online conflict detection. User-centric services deployed by "over-the-top" providers are currently performing well, and network operators will have to match this level of service if they wish to compete with enriched multimedia services available on the Internet. References 1. Morgan Stanley, Economy and Internet Trends, Web 2.0 Summit, October 2009. [Online]. Available: http://www.morganstanley.com/institutional/techresearch 2. Next Generation Networks Global Standards Initiative (NGN-GSI). [Online]. Available: http://www.itu.int/ITU-T/ngn/definition.html 3. S. Tsang and E. Magill, Detecting feature interactions in the intelligent network, Feature Interactions in Telecommunications Systems, 236-248, 1994. 4. M. Calder, M. Kolberg, E. H. Magill, and S. Reiff-Marganiec, Feature interaction: A critical review and considered forecast, Comput. Netw., 41(1), 115-141, 2003. 5. 3GPP, 23.810 v8.0.0, On Architecture Impacts of Service Brokering, (Release 8)(SA2), September 2008. 6. J. Rosenberg, H. Schulzrinne, G. Camarillo, A. Johnston, J. Peterson, R. Sparks, M. H