l to grow to three or four times its current size in terms of the number of consumers, by expansion outside the OECD group. Thus pricing is important and this will be the key stimulant for consumer take-up. A second key finding is that "content is not king"; instead it is connectivity that consumers will pay for as their primary motivation as this new market opens. However, later on, content could become far more important as attractive multimedia services appear. Third, wireless technologies are developing rapidly and allowing infrastructure to be rolled out more cost effectively than ever before, offering the promise of connectivity anytime, anywhere, and at ever lower prices - a key attraction for consumers. As new wireless technologies become integrated into a network of networks, and costs fall, these services will become accessible to the world's growing middle (and eventually lower) classes in the developing countries. 4. Impacts of key drivers on future investment in infrastructure This section explores the possible impacts of the selected drivers on future demand for infrastructure and infrastructure investment. The historical significance of telecommunications in total infrastructure spend We can see that the drivers towards an information society have modified infrastructure spend SO that the proportion that is telecommunications has INFRASTRUCTURE TO 2030: TELECOM, LAND TRANSPORT, WATER AND ELECTRICITY - ISBN 92-64-02398-4 © OECD 2006 2. TELECOMS INFRASTRUCTURE TO 2030 increased over the last forty years as a percentage of total infrastructure spend. Table 2.11 shows an estimate from the World Bank, for the short term, of increase to be 10% in 2010, up from 2% in 1960 (when rail accounted for almost a third of the value of infrastructure). In contrast, electricity's proportion has doubled from about 22% to 44%. Telecommunications more than tripled up to 2000, albeit from a very low 2%, with its increasingly central role in today's society. Table 2.11. How the composition of infrastructure stocks has c