second range over a distance of 20 miles. Even if there is a demand for wireless connectivity for business, it may not go to the cellular industry. What can CDMA-based cellular companies do to encourage business use of wireless data services? More and more, companies are seeking services with predefined busi- ness solutions built in. Connectivity is no longer the selling point. The point is useful business value based on connectivity. E-mail may be a starting point, but it probably will not be enough to drive the market to success. Successful service providers will Downloaded from Digital Engineering Library @ McGraw-Hill (www.digitalengineeringlibrary.com) Copyright © 2004 The McGraw-Hill Companies. All rights reserved. Any use is subject to the Terms of Use as given at the website. CDMA Now and in the Future CDMA Now and in the Future team up with user terminal providers and developers of Internet-based business soft- ware to sell CRM and other knowledge-management solutions that happen to ride on their service. For engineers, this will mean Successful service providers will need to provide service based on contractual service-level agreements (SLAs) with guaranteed quality of service (QoS). The customer can wait or take its scarce dollars elsewhere, so it is a buyers' market. What kind of pressure will engineers and maintenance technicians face when every outage means a refund to the customer? There will be less money available for development and deployment. Cellular service providers have less money and are not a very popular investment right now. Since the money that they have will be shared among divisions, service development, business al- liances, and marketing will take a higher priority than they did before. Wireless service providers face many of the same issues when planning 3G data ser- vices for the consumer. Poor service quality increases the risk of churn as customers seek better service from other vendors. This applies to both those services based on good engineering, such as voice clarity and a