dge management process needs to run in parallel with the NPD process elements. The integration model between KM process model and NPD process model presented in [12] that can be used to make NPD process, a knowledge-oriented one. 12.4.4 Technology Development (TD) and PD Linkage For high-tech companies or companies that are highly dependent on technology like mobile telecom companies, it is important to link technology development with product development for competitive advantage and organizational growth. Developing technologies without having a product in mind, or Technology Management developing products which require technologies that are not ready to be integrated could lead to failure. Newer technologies may offer improved performance, but also can create a more challenging and risky product development process. Sometimes the new technologies look good on paper, but not applicable to a specific platform. This happens because no business criteria were applied to the technology. Similarly, sometimes the technologies do not work at the systems level. This is due to the lack of understanding, the maturity requirements of technologies for specific systems [8]. Along the same lines a single technology can be applicable to multiple products. For example, the interference cancellation technology is compelling for many 3G (CDMA, HSPA, and EPS) systems. Thus, this factor also needs to be taken under consideration during development. Studies have identified technology integration and technology disruptiveness as critical factors for a successful NPD process. Another factor is the urgency or shortage of time created by the market in the development of new products; time management becomes critical in NPD. For successful integration of technologies into products, formal technology integration process and technology portfolio management are highly recommended to prevent a misalignment between technology development and product development processes. For a successful linkage between TD and NPD the following are recommend