Voice mail services Business to business services Basic voice services Multimedia teleconferencing Enhanced voice mail services Enhanced voice mail services Voice mail services Audio teleconferencing Basic and enhanced voice Basic voice services Prepaid services Multimedia content delivery SMS text messaging Video streaming services Web/Internet access Specialized information services Basic e-mail E-commerce applications Location based services Web-based service orders Voice over IP services Text to voice services Figure 5.6 Elaborating a service plan involves a steadily increasing amount of work. Source: Telemanagement Forum What is the expected service penetration over time? Growth potential? What is the average user traffic volume? What tariff is reasonable? Are there any applicable regulations? (For example full deregulation) What are the service attributes? What about technical level? (Need for consultants and partnering roles for this reason?) Based on the outcome of this investigation an introduction and promotion strategy might be elaborated. A strategy could include the following elements: Overview: service description, roles and actors Financial: revenue and costs Marketing strategy: segments, pricing, marketing channels Business model: flow of money between roles. Success factors: End user and operator benefits, etc. Some Trends as an Input for Selection of Services Within a few years a majority of mobile and fixed users are expected to use some sort of advanced communications solutions. MMS services are being introduced as 'standard' features in both fixed and mobile subscriptions. Corporate business users are shifting from leased lines to voice and data IP-VPNs supporting new services, e.g. video conferencing etc. Understanding Changing Telecommunications - Building a Successful Telecom Business Human-centric services have been overlooked on behalf of technology centric. Services must be easy to use. Mobile telephony could fuel 3G. Some people draw a parallel between the development from radio to tel