- prise for generating specific business strategy and gaining staff commitment within the business for the new strategy. The infrastructure lifecycle management and prod- uct lifecycle management processes drive and support the provision of products to customers. Their focus is on meeting customer expectations whether through product offerings the infrastructure that supports the operations functions and products the suppliers and partners involved in the enterprise's offering to customers. In the SIP process area of the eTOM framework, there are three SIP vertical process groupings: 1. The Strategy and Commit process encompasses the generation of strategies to support the infrastructure and product lifecycle processes. It also encompasses business commitment within the enterprise to support these strategies. This embraces all levels of operation from market, customer and products, through OSS for Telecom Networks Customer Strategy & Commit, Infrastructure and Product Lifecycle Management Strategy & Infrastructure Product Commit Lifecycle Lifecycle Management Management Figure 9.5 eTOM SIP vertical process groupings. the services and the resources on which these depend, to the involvement of sup- pliers and partners in meeting these needs. Strategy and commit processes focus on analysis and commitment management. These processes provide the focus within the enterprise for generating specific business strategy and gaining buy- in within the business to implement this strategy. Strategy and commit processes also track the success of strategies and make adjustments as required. 2. Product Lifecycle Management processes drive and enable core operations and customer processes to meet market demand and customer expectations. Performance of lifecycle processes is viewed at the highest levels of the enter- prise, owing to their impact on customer retention and competitiveness. There are two end-to-end lifecycle management processes in the eTOM: infrastructure and product. Both have a development and deployment nature, in