 the most popular subjects is finance and accounting for non-financial managers. Search the subject on the web and pick two or three to investigate. READING MATERIAL We all have limited time for reading anymore. With the advent of the worldwide web, there are growing almost unlimited numbers of newsletters. And the supply of magazines, free and paid subscrip- tion, seems to be growing. Visit one of the major chain bookstores that have sprung up in recent years and it's not difficult to become overloaded. The overall challenge seems to be deciding what, if anything, to acquire. The bibliography at the end of this book is a cross section of many years' collection. The references are but a slice from literally thou- sands of pages of articles seen and read over many years. The better ones have a way of sticking around and appearing when it seems most opportune. WEB RESOURCES Salter's quote in Chapter 2 about "nobody owning the Internet, and there being no central control, and (therefore) nobody can turn it off" is one of the more profound realizations others come to when con- sidering this valuable resource. If you don't want to trek to the local bookstore or nearest library, turn to the web. New or used, it's not difficult to find most books if they have been in print in any reasonable quantity in the past few years. Search on the subject you're interested in and it's highly likely there are books, articles, and all manner of printed material. Two of the three articles from Harvard Business Review referenced in Chapter 13 were easily found on the web. All three were found in reference material in other papers and lecture notes. 14 PRACTICES, TOOLS, AND TECHNIQUES FOR LONG-TERM SURVIVAL The one caution is due diligence. Don't just pick out the first or what seems like the most knowledgeable material. Study several and see if the same message or messages come through each time. Then check it against your own reasoning skills. TECHNOLOGY DRIVERS Perhaps the most fruitful source of knowledge comes from those in academi