n, but the overall needs are the same. Business relations are important. Figure 2.8 shows some important external and internal relationships that most enterprises have and that demand for effective communication services and communicators. Let us have a brief look at these relations. 'The customer is king'. 'The person with the money' or the customers are the most important asset to the enterprise as they are the very origin of revenues for the enterprise. For interaction with customers, enterprises need call-centres, e-business and m-business (electronic business and mobile e-business) enabled company web sites or portals for business-to-business (B2B) communication, and effective means of bit transport with sufficient bandwidth for external and extranet communications. Customer relations management (CRM) is an important part of IT-based processes within many enterprises. The customer must feel that the enterprise is always at hand to support with services, products and consultancy. Customer support by manned helpdesks, which may be outsourced to call-centre companies, is one example of an important need. The helpdesk portal at the company's web site where the customer can put questions, get information and order new services and products is another example. Internet Information Application/web services and retrieval content provisioning Customers E/m-business Enterprise E-business, Partners Call centre voice Inter-site Remote access networking Business process support Employees Branch offices Figure 2.8 Enterprise communication needs - customers End-User Needs and Demands Employees Employees are frankly a heavy investment for enterprises. It is therefore of utmost impor- tance that they can work effectively and don't feel frustrated by lack of access to people or information. The employees of today are normally mobile in their operations. They may move around in the same city where the enterprise is located or travel nationally or inter- nationally. In all cases they must be in anytime, anywhere contact with th