nt for companies which rely on technology as a major resource, or consider technology as one of the most important factors while crafting their strategy. It can help identify new business opportunities, assess the internal and external resources, and assist in creating a technology strategy. This can lead to technology evaluations at the division level and the creation of technology specific portfolios which lead to specific product developments. The roadmapping exercise is thus able to initiate technology forecasting, technology development, product planning, product development, product and technology assessment, and solution deployment [28]. 12.9.1 Roadmapping Stages The implementation of technology roadmap can be divided into three stages, namely Drivers for Initiation, Development, and Integration. The stages of implementation are shown in Figure 12.8. 12.9.1.1 Drivers for Initiation The very first stage of the roadmap relates to the strategic objectives of the company (know-why), which are the basically the key drivers behind its inception. The goal is to align the technology roadmap process (often customized) with strategic ambitions. This takes into consideration the internal as well as the Technology Management Stages of Technology Roadmapping Drivers for Initiation Development Integration Strategic Objectives Pictorial view of roadmapping To maintain the process Objective concept Apply change management Roadmap process Identification of gaps Linkage with Strategic Success Quality of roadmap Agreement on the Objectives Criteria Knowledge Transfer among process Continuation of different groups roadmapping process Figure 12.8 Technology roadmapping stages. Reproduced with permission from (c) 2008 Gerdsri et al. [29] external aspects and forms the driving force of the complete roadmap implementation exercise. The success of this stage's activities can be measured through the acceptance of the roadmapping concept among the key stakeholders and the development of a customized roadmapping process. 12.9.1.2 Dev