I-mode). Interactive communication is preferred rather than retrieval of information. Application Platforms for Large Groups Instead of targeting users with a number of single services, application platforms can be designed for various purposes and target groups. An example could be a virtual society platform. The supported activities could for example be purchasing (e-commerce, B2C, retail fashion, retail grocery store, car dealer, food on line, mail order clothing store), social services (childcare, school, public healthcare, social security), transport services (public transportation, booking office), housing rental agency (Yellow Pages), leisure (golf course, sports club) and enjoyment (cinemas, gambling, games and betting, TV on demand). The applications are reached through a portal for the selection of a group of services. Evidently, the growing range of services needs more and more application support servers, such as bank servers, education servers, advertising servers, game servers etc. Service Packages Service or application providers can package services focused on specific profitable user segments. The same service, e.g. e-mail, can of course be part of several packages. Examples are packages for 'Youth', 'Executives' and general 'Life enhancement'. The Youths are expected to be the first to try the new services followed by Executives and 'Life enhancers'. Packages consisting of low-cost voice and data services will be possible and probably attractive for 3G operators. Services 5.3 A COMMON SEGMENTATION OF SERVICES FOR MOBILE INTERNET Mobile Internet content can be loosely categorized into five areas. Such services are either now available or under development. It is also common to use a more coarse segmentation into two types, mentioned in Section 3.4.1: Wireless Internet (WI). Traditional Internet 'desktop services' are available in the mobile device ('cutting the cords'). Mobile media (MM). The mobile device becomes a new 'media channel' in addition to TV, radio, newspapers, with direct and 'on-the