ogram in the 6MHz or 8 MHz of bandwidth allocated to broadcast TV, MediaFLO can deliver between 50 and 100 nationwide and local content channels, including up to 15 live streaming channels and numerous clip-case and audio channels. Wireless service providers can send audio, video, and large data files to the customer while also maintaining their own data channels for other two-way applications. Using Quarter Video Graphics Array (QVGA) resolution, 30fps video, and high-quality stereo audio, the content on MediaFLO channels promises to be delivered in a familiar and easy-to-use format. With MediaFLO, each wireless device requires a receiver and circuitry capable of receiving the 700MHz band in addition to traditional transceivers on the 850MHz and 1,900MHz bands (in the United States). Of course, we anticipate that such devices will be available shortly. Being based on the 700MHz band, MediaFLO has better coverage than the 850MHz or 1,900MHz bands. The fact that it is an out- bound-only system means that it requires fewer 700MHz transmitters to cover the United States than do standard wireless two-way systems. According to Qualcomm's estimates, MediaFLO will be able to provide nationwide coverage with 30 to 50 times fewer transmitter sites, which represents a huge savings in building the system. Designed as an end-to-end solution, MediaFLO has given consideration to everything needed to make the system work, including the MediaFLO content Chapter 16 Emerging Wireless Applications distribution system, program guides that will be available to customers, a billing sys- tem, and the 700MHz channels over which the content will be delivered. MediaFLO is scheduled to go live in the United States in 2006. Qualcomm says that it will require about $800 million to build the system, some of which may come from third parties. It is likely that the system will be built on a city-by-city basis. MediaFLO could be deployed today in some areas of the country where UHF-TV channels 54, 55, and 56 are not in use. As the UHF-TV station