elopment The main emphasis at this stage is to collect and analyze data from internal and external sources. A series of workshops are organized to analyze data and present the results in the graphical form of a roadmap. The roadmap should provide an overview into the technology development, product development and human capital development (HCD) aspects. It should identify the gaps for all these three different development categories. It should point out any organized effort that is required to develop competencies and aid the growth of employees. Competence can be procured in two ways - either by developing it internally (working on the existing competencies) or by sourcing from outside. The gap between the demand and supply of knowledge (technology and competence) needs to be addressed. The company would have to perform an introspective study about its internal technology/competence and its financial capability to decide which course of action it would take. The success of this stage's activities can be measured through the quality of the content presented in the roadmap, as well as the level of knowledge and experience shared among the different groups of participants. 12.9.1.3 Integration The purpose of this stage is to integrate the roadmapping process into ongoing business operations since the roadmapping initiative should not be considered as a one time effort. The consequences of technology roadmap implementation can possibly lead to some changes in the business process, organization structure, or even working culture. Applying change management approach during the development stage will help organizations to understand the basic elements which an individual needs SO that some challenges can be addressed in advance before adopting the technology roadmapping process. The change management approaches of Prosci's ADKAR and Kotter's eight stages of change, can be used to address these challenges. The success of this stage's activities can be measured through the quality of the alignment between the technology