rnet interface to connect the TV to a residential network's Ethernet cabling if it's available. Blu-ray players with Wi-Fi and Ethernet interfaces can also be used to stream content from the Internet, as can Internet-connected TVs. Pay-TV-Skinny Bundles Plus Streaming on Set-Top Boxes Pay-TV providers (cable and satellite TV) companies have a two-pronged strategy to retain customers that are increasingly moving to OTT streaming to save money on high pay-TV prices and to watch the appealing and more flexible viewing options available by streaming. Pay-TV companies now offer options for lower-cost, pared-down bundles plus streaming services such as Netflix included on their set-top boxes. To lower prices, and retain customers, they are offering subscribers "skinny" packages that include just the broadcast stations; ABC, NBC, CBS, Fox, The CW, Telemundo, Univision, and the non-commercial PBS, plus HBO or another premium station. Previously, subscribers had to pay for an entire tier of cable channels in order to have the option to subscribe to commercial- free premium stations HBO or Starz. Technical Challenges Chris O'Brien, founder of Motionbox (now part of Snapfish, a Hewlett-Packard company) and SoftCom (now part of Interactive Video Technologies), stated in a telephone interview that the challenge today is keeping up with the incredible diversity of tablets, mobile phones, and other devices. All of these different devices are creating an enormous challenge for video publishers, which convert the video into www.TechnicalPDF.com formats compatible with all the different screens and display capabilities. This is complicated by the fact that there is no single format that can be displayed on devices from different manufacturers. Tablets from companies such as Apple, Samsung, and Dell all use a different format, as do mobile devices that use different operating systems and are connected to mobile networks based on differing protocols. Even using the same type of compression is no guarantee of compatibility. If otherw