the figure, we have a useful human map. Understanding Changing Telecommunications - Building a Successful Telecom Business 2.3.3 THE ENTERPRISE AREA ENVIRONMENT AND ITS END-USER CHARACTERISTICS AND SEGMENTS What are the enterprise communication needs? Business users, including both companies and individuals, need to be effective and competitive in their professional operations. Effective communication and essential infor- mation services are therefore a vital need. Business users must maintain an anytime and everywhere efficient communication with customers, partners, information sources and branch offices, and employees on the move. Fast anytime access to people and information is a must for a successful business. There are of course specific needs depending on the type of business operations, company size and geographical allocation, but the overall needs are the same. Business relations are important. Figure 2.8 shows some important external and internal relationships that most enterprises have and that demand for effective communication services and communicators. Let us have a brief look at these relations. 'The customer is king'. 'The person with the money' or the customers are the most important asset to the enterprise as they are the very origin of revenues for the enterprise. For interaction with customers, enterprises need call-centres, e-business and m-business (electronic business and mobile e-business) enabled company web sites or portals for business-to-business (B2B) communication, and effective means of bit transport with sufficient bandwidth for external and extranet communications. Customer relations management (CRM) is an important part of IT-based processes within many enterprises. The customer must feel that the enterprise is always at hand to support with services, products and consultancy. Customer support by manned helpdesks, which may be outsourced to call-centre companies, is one example of an important need. The helpdesk portal at the company's web site where the customer can put questi