nt (technology, technical, and business) strategies that are required to achieve the stated process. The high level targets should be: Capture 1% market share by 2016 Capture 5% market share by 2018 Capture 15% market share by 2020 Become one of the leading 4G radio equipment provider by 2020. Next Generation Mobile Communications Ecosystem 12.12.2 Technology Development and NPD This will be one of the most crucial steps in the process. The company has to take the following steps: Extensively participate in both IEEE-SA (IEEE standard association) and 3GPP that have submitted 4G proposals. Extensively participate in ITU-R Working Party 5D that will develop radio interface recommendations. Decide whether to pursue the 3GPP path or IEEE-SA 4G proposal (2011). Submit contributions to both 3GPP or IEEE-SA that can further augment 4G and protect IPR. Thorough understanding of competitors' strengths and weaknesses is highly essential. Build labs and testing facilities that can only be possible if the government provides the necessary funding and support. Engage chipset, handset and test equipment vendors. Engage operators across the Globe. Create an environment and process for Intellectual Property; encourage patent filings. The final product will be a 4G Radio Base Station (2015). 12.12.3 Innovation Management The startup will need to emphasize the pros of the three stages of the innovation management. At the same time the long term goal should be to achieve Total Innovation Management in order to become a leading 4G Radio Base Station provider: Focus on single product innovation that is, 4G Radio Base Station. Like portfolio innovation management need to focus on product innovation and process innovation. And as part of total innovation management cultural norms need to be undertaken. 12.12.4 Knowledge and Cultural Management The four steps of the KM process need to applied and processed. It is essential to acquire manpower, in particular the experts from developed countries and from the competitors. MENA in general 