brary.com) Copyright © 2004 The McGraw-Hill Companies. All rights reserved. Any use is subject to the Terms of Use as given at the website. Protocols Chapter 2 in the company's film vault; she just can't remember what project it is filed under. Using MPEG-7, she requests a 7-second clip that has the fol- lowing characteristics: Bright blue sky, midday White beach in foreground, light surf Red and green beach umbrella in lower left corner of shot Sea gull enters from upper left, exits upper right Ship on horizon moving slowly from right to left With MPEG-7, the clip can be found using these descriptors. The elements that MPEG-7 attempts to standardize support a broad range of applications such as digital libraries, the selection of broadcast media, postproduction and multimedia editing, and home entertain- ment devices. MPEG-7 will also add a new level of search capability to the Web, making it possible to search for specific multimedia content as easily as text can be searched for today. This capability will be particu- larly valuable to managers and users of large content archives and multimedia catalogues that allow people to select content for purchase. The same information used for successful content retrieval will also be used to select and filter push content for highly targeted advertising applications. Any domain that relies on the use of multimedia content will benefit from the deployment of MPEG-7. Consider the following list of examples: Architecture, real estate, and interior design (e.g., searching for ideas) Broadcast media selection (e.g., radio channels, TV channels) Cultural services (e.g., history museums, art galleries) Digital libraries (e.g., image catalogues; music dictionaries; bio- medical imaging catalogues; film, video, and radio archives) E-Commerce (e.g., personalized advertising, online catalogues, and directories of e-shops) Education (e.g., repositories of multimedia courses, multimedia searches for support material) Home entertainment (e.g., systems for the management of personal m