ons plan that covers the organizations initiatives and plans to communicate internally and externally, and show how it will leverage expense and capital across all the functions of the business-sales, marketing, engineering, IT, as well as public and media interests. Development and Ownership of Technology Plan and Long-Range Strategic Plan Surviving for the long term is the subject of the last chapter. For now, just realize that the forces acting on your organization include com- petition, regulation, and technology. Establishing a credible long- term strategic plan requires a sound knowledge of emerging stand- ards and technology. Technology is at the root of the continuing change and generally drives regulatory and business change, espe- cially changes brought on by competition. A well thought-out technology plan should be developed in between annual business plans and bridge the current business operations cycle by 6 months. For example, if your organization begins its annual business planning cycle in mid-year and obtains management approval in the last month of its fiscal year, then ideal completion of the technology plan should be coincident with the start of the annual business plan. Bridging technology and real-world business planning and execution is key to long-term survival. PRACTICAL IP AND TELECOM FOR BROADCAST ENGINEERING AND OPERATIONS TABLE 11-5 Site: Address: Main number: Contact: Individual Department Location Local Pager Mobile Internet Calling Contributor Phone Distance Phone Access Services Site: Address: Main number: Contact: Circuits and Facilities Carrier Status Inbound Trunks Main Number Hunt Group In Line 1 In Line 2 Direct In Dial (DID) Trunks In Line 1 In Line 2 Inbound Toll Free (Inter-Lata) In Line 1 In Line 2 Inbound Toll Free (Intra-Lata) In Line 1 In Line 2 Outbound Trunks Outbound Dial (Local) Long Distance Access Facility Point-to-Point Data Service Internet Access Satellite Transponder Services 11 MANAGING COST OF EQUIPMENT FACILITIES AND SERVICES Equipment & software Acquired