 be limitless, filled to the horizon with nary a sunset that can be envisioned and everyone in the company is living happily ever after. If this sounds too good to be true, it may well be. Numerous companies with the sun-never-sets attitude have had their visions broken and brought rapidly down to the reality of declining profits or even bankruptcy by changes happening in the industry. The focus of our efforts here is on those situations where the changes happening in the industry have caught the company or product napping. We focus here on an example of one such drastic change as was seen in recent history within the communications industry. CHAPTER 5 NETWORK ROADMAP EVOLUTION The Decline of BlackBerry Note The information in this section relates to recent events in the decline in BlackBerry's position in the U.S. smartphone market and reasons that could be attributed for the same. It is not indicative of a position on BlackBerry's future as a company or of performance of BlackBerry in other markets. In September 2013, the company BlackBerry made announcements to the following effects when declaring its Preliminary Second Quarter Fiscal 2014 Results http://www.marketwired.com/press-release/blackberry- announces-preliminary-second-quarter-fiscal-2014-results-provides-business-nasdaq-bbry-1833209.htm): Expecting a GAAP net operating loss of approximately $950 million to $995 million Resulting from the increasingly competitive business environment impacting BlackBerry smartphone volumes, and a pretax restructuring charge of $72 million Announcing restructuring plans including: Reduction of approximately 4,500 employees Targeted reduction of operating expenditures by approximately 50% by end of Q1 Fiscal 2015 Further roadmap updates included the following: To refocus on enterprise and prosumer market Offering end-to-end solutions, including hardware, software, and services Reduce smartphone portfolio from six devices to four With two phones targeting high-end prosumer and two entry-level devices Further forward-look