 pay-per-view sporting events and other premium lineup components become more and more expensive, satellite providers are being forced to make the same price hikes that the cable providers have been forced to make to cover costs. And while there is a place for satellite in the provider lineup, its advantage as a big-footprint provider is rapidly being winnowed away as cable and telephony service provider penetration increase and provide fixed access to the same set of services. The Wireless Providers We covered the wireless sector in great detail earlier in the book, SO we won't go into detail here. Suffice it to say that usage is up, but ARPU is Downloaded from Digital Engineering Library @ McGraw-Hill (www.digitalengineeringlibrary.com) Copyright © 2004 The McGraw-Hill Companies. All rights reserved. Any use is subject to the Terms of Use as given at the website. Telecom Market Segments Telecom Market Segments dramatically down-not a healthy picture. Watch this sector for contin- ued consolidation and buy-down: The recently announced merger of Nex- tel and Sprint is one of the first; it certainly won't be the last. The Internet Service Providers (ISPs) In reality it doesn't make sense to address the ISPs alone because they have been subsumed by a greater collection of service providers known collectively as the communications service providers (CSPs). These are broadly defined as companies that provision IP-based services including those based on wireline, wireless, and cable access technologies and that include Internet service providers (ISPs), applications service providers (ASPs), and both wireline and next-generation service providers. These CSPs are launching bundled services by aggregating content through partnerships among the content providers, software providers, and network providers. By offering bundled service packages, they will enjoy the coveted first-mover advantage by selling a collection of services that are both desirable and that offer broad margins. The biggest chal- lenge they face will be