 issue here is as much about text. 5.3.4 INFORMATION Information is what the Web is all about. Information services for the mobile Internet tend to focus on the kind of information that users need when they are on the go. These services range from newspaper portals and business directories to cinema guides and weather forecasts. Probably the biggest content issue here is whittling down existing information into something useable on a wireless device. Subscribers are going to need and want just the bare essentials. Processes for collecting personal preferences and customization software will become very important. Understanding Changing Telecommunications - Building a Successful Telecom Business 5.3.5 ENTERTAINMENT Last but by no means least are those more light-hearted services that some analysts say will drive the bulk of the first subscribers to the next generation of mobile Internet. Today's WAP services offer a host of entertainment features, including horoscopes, lottery results and sports scores. On a more interactive level there are games that can be played alone or in competition with other users. The development of new games and adaptation of existing games is a huge opportunity for content providers. In addition, elec- tronic music distribution (EMD) took off before digital rights management technologies were fully developed. 5.3.6 MESSAGING Messaging is a transfer technique rather than a content type The general simple procedure for the sender is to: 1. Write or fetch the desired phone number from the internal directory 2. Write the text message or fetch a ready-made message 3. Add sound and graphics (EMS) or music and a pointer to a photo or moving pictures in an MMS database 4. Send! Let us now have a look at the three types of messaging. Short Message Service (SMS) SMS has been on the market for several years but became a success, especially among young people just a few years ago. Text messages, a maximum of 160 characters long are sent between mobile phones. During the first half of 2000, 161 mill