out users is from online games on social networks such as Facebook. Every time a Facebook member downloads a game application, the game developer acquires information about the game player. Developers track the user's data, compile it into lists along with information about other users, and then sell the data to marketers. Web Site Tracking, Connected Devices, and Free Search Engines The growth in numbers of computerized connected devices such as home thermostats connected to the Internet are sources where providers can collect information that can be sold to marketers. Toys are an example of Internet-connected items that have the potential to compromise children's privacy. Toy company Genesis manufactures an Internet-connected doll that answers questions children ask it. The questions are transmitted via the Internet to Nuance, a speech recognition company. Nuance sends back answers to their Genesis dolls. www.TechnicalPDF.com A lack of enforcement in search engines, social networking applications, and e-commerce sites can compromise privacy. Advertising on search sites and social networks is a large percentage of web sites' business. According to Google owner Alphabet's annual report, Google earned 84 percent of its $34 billion revenue from advertising in the first quarter of 2018. Merchants that advertise on these venues gain information about consumer behavior often in exchange for providing free services to consumers. These services include free online games, flight information, and travel advice. Information on consumer behavior is compiled in massive databases and sold to advertising partners. Additional connected devices collect information about consumers. Web sites sell this information to marketing companies that use data analytics to spot trends in user behavior that they use to target specific groups of individuals for marketing and to develop new services. The following are examples of where personal data is collected and organizations that amass data: Connected TVs that send data on Internet links 