mapdataservices.com. A detailed Licence Agreement is at: www.nowwhere.com.au/lic/NowWherelic1. htm MapData Services Pty Ltd acknowledges that the Service utilises material and was prepared from data the copy- right of which is owned by third parties. A full listing of those third parties is available at www.nowwhere.com.au/lic/ NowWherelic1.htm"; Content Delivery and Net Neutrality Preview Questions What are the characteristics of the traffic that flows over broadband telecommuni- cations networks? What are the roles of network operators and content providers? How do different players in the content provision business collaborate/compete? Is there a need for regulation of anti-competitive behaviour when the network is not neutrally served? Can a network operator within its right discriminate against content from a competitor? Learning Objectives Content over a broadband telecommunications network Entities that facilitate content delivery Network operators' revenue trends Content provision revenue sharing Vertical integration and network neutrality Broadband Telecommunications Technologies and Management, First Edition. Riaz Esmailzadeh. 2016 Riaz Esmailzadeh. Published 2016 by John Wiley & Sons, Ltd. Companion Website: www.wiley.com/go/BTTM Content Delivery and Net Neutrality Historical Note The value proposed by telecommunications networks has until recently been largely connecting people. Telephone operators have provided an infrastructure over which two subscribers can communicate. Both telephone and telegraph systems were in essence 'pipes' over which information flow took place. Very few third parties were involved with any extra 'information' in this value chain. The only information provided over these networks besides that coming from the calling and called parties was directory assistance provided by the operator. This service was usually complimentary and did not contribute significantly to operators' revenues. With the introduction of automatic switches in the late 20th century, a number of third- part