 about technical level? (Need for consultants and partnering roles for this reason?) Based on the outcome of this investigation an introduction and promotion strategy might be elaborated. A strategy could include the following elements: Overview: service description, roles and actors Financial: revenue and costs Marketing strategy: segments, pricing, marketing channels Business model: flow of money between roles. Success factors: End user and operator benefits, etc. Some Trends as an Input for Selection of Services Within a few years a majority of mobile and fixed users are expected to use some sort of advanced communications solutions. MMS services are being introduced as 'standard' features in both fixed and mobile subscriptions. Corporate business users are shifting from leased lines to voice and data IP-VPNs supporting new services, e.g. video conferencing etc. Understanding Changing Telecommunications - Building a Successful Telecom Business Human-centric services have been overlooked on behalf of technology centric. Services must be easy to use. Mobile telephony could fuel 3G. Some people draw a parallel between the development from radio to television with the development from mobile telephony to mobile data/Internet/multimedia with video sequences, games, photography and multimedia mail. The change is considered about the same but will take some time. Instead of home working, socializing is becoming more popular. Lessons Learnt from I-mode See also section 5.3.6 on SMS messaging and section 5.8 on bandwidth requirements I-mode shows us that information exchange between users is important. E-mail is the most used part of I-mode. Content created by other end users is very valuable. MMS has the potential to become big, as well as instant messaging. Keyboards are important to enter more information. It is important to learn more about end users, for example mobile Internet users and how they use the services. The youth segment is very important. They have been leading the way for mobile Internet SO far (SMS, 