y Relevant Cloud - The China Cloud? But life is not always simple. Politicians in developed countries like to talk about net neutrality and the recent experiences of Google in China suggest that political attitudes to a right of unfiltered access can be substantially different in other parts of the world. China's ambassador to the UK, Madam Fu Ying, interviewed on the BBC (26/1/2/10)¹3 made the point that the average income in China is equivalent to the average UK income in 1913 and suggested rather persuasively that it is inappropriate and arrogant to automatically 10 http://www.microsoft.com/presspass/press/2009/aug09/08-12pixipr.mspx. ehttp://conversations.nokia.com/2011/02/11/open-letter-from-ceo-stephen-elop-nokia-and-ceo-steve-ballmers 11 microsoft/. 12 www.viewfinder.com. http://news.bbc.co.uk/1/hi/programmes/andrew_marr_show/7970581.stm. Server Software assume that Western values and customs can or should be imposed on other cultures that may be socially and economically different. Pragmatically, this means that compromises that may seem to be politically incorrect from a western perspective may at times be a necessary mechanism for increasing engagement between different cultures. The hope and aspiration has to be that this engagement results in the better parts of each culture being absorbed, shared and adopted over time. 20.7 The Cultural Cloud? In this context, consider the following statistics from an Ericsson presentation. 14 In January 2010 there were 200 million active users on Facebook and 300 million on the Chinese com- munity QC. 20% of all internet users were Chinese. Between the 25 and 31 January 2009, over the Chinese New Year, over 18 billion SMS messages were sent in China. 18 months later (June 2011) active Facebook users had grown to 500 million 15 and 21.4% of all internet users were Chinese. 16 This might seem like a small increase from 20% but the effect is massive. This means there are 420 million internet users in China, a population penetration of 31.6%, representing a growth of 17