Although the cafÃ s are owned and operated by Barnes & Noble , servers follow Starbucks ' standards in beverage preparation . Although the cafÃ s are owned and operated by Barnes & Noble , servers follow Starbucks ' standards in beverage preparation ; the prominent Starbucks logo is sometimes confusing for customers wanting to use Starbucks stored-value cards or the Starbucks Gold Card , which are not accepted ( the Barnes & Noble Membership is accepted to receive a discount on any Cafe related good ) .