Later however , changes were made to differentiate it from the original ECW promotion , including changing the original promotion 's rules where weapons were legal in all matches and there were rarely any count outs or disqualifications . However , the brand steadily began being produced following the same format of the other brands , and as opposed to the original promotion , match rules , such as count outs and disqualifications , were now standard . Matches featuring the rule set of the original promotion were then classified as being contested under `` Extreme Rules '' and are only fought when specified .