The 1900 Paris Exhibition spread the `` Mucha style '' abroad , of which Mucha said `` I think ( the Exposition Universelle ) made some contribution toward bringing aesthetic values into arts and crafts . '' The 1900 Universal Exhibition in Paris spread the `` Mucha style '' internationally , of which Mucha said `` I think ( the Exposition Universelle ) made some contribution toward bringing aesthetic values into arts and crafts . ''