Given as a Christmas `` gift '' to her fans at the stroke of midnight on New Year 's Day 2011 , she announced ( via Twitter ) that May 23 , 2011 and February 13 , 2011 would see the release of Born This Way and this song respectively . As a Christmas `` gift '' to her fans , at the stroke of midnight on New Year 's Day 2011 , she announced that the forthcoming album and its first single would be released on May 23 , 2011 and February 13 , 2011 respectively .