Winning the Oil Endgame is a 2005 book by Amory B. Lovins , published by the Rocky Mountain Institute . Winning the Oil Endgame : Innovation for Profits , Jobs and Security is a 2005 book by Amory B. Lovins , E. Kyle Datta , Odd-Even Bustnes , Jonathan G. Koomey , and Nathan J. Glasgow , published by the Rocky Mountain Institute .