Florence and the Machine were part of the 2009 Shockwaves NME Awards tour . Florence and the Machine collected the Critics ' Choice Award at the 2009 BRIT Awards after coming third in the BBC 's Sound of 2009 . As well as attention from the BBC , Welch received significant support from NME magazine who included her in their annual NME Awards Tour for 2009 , in which she supported White Lies , Friendly Fires and Glasvegas on the tour .