Rastafarians say that Haile Selassie I of Ethiopia , is Jah ( shortened from Jehovah ) . They say that Jesus has returned again ( in the form of Haile Selassie I , a.k.a. Jah ) , as he promised in the Bible , and he will deliver them to Zion , their name for paradise or Ethiopia . The Lion is a symbol of Haile Selassie .