However , a traditional superstition that is prevalent among many of today 's NHL players is that no player should either touch or hoist the Wales Trophy ( or the Western Conference 's trophy , the Clarence S. Campbell Bowl ) when they have won the conference playoffs as the Eastern Conference champions . Players feel that the Stanley Cup is the only true championship trophy and thus it should be the only trophy that should be hoisted . A superstition that is prevalent among many of today 's NHL players is that no player should either touch or hoist the Wales ( Eastern Conference champion ) or Clarence S. Campbell ( Western Conference champion ) Trophies after they have won the conference playoffs ; the players feel that the Stanley Cup is the true championship trophy and thus it should be the only trophy that they should be hoisting .