In 1993 , the rights to the Lilly Pulitzer brand were bought by Sugartown Worldwide , Inc. . They contacted Lilly with the hopes of bringing back the brand because , `` they just loved Lilly , their mothers and sisters loved Lilly , and they wanted to bring the line back , '' according to Lilly herself . Lilly Pulitzer is also sold at Lilly Pulitzer Specialty Stores .