Depending on a multitude of factors ( such as industry , company size , design focus , market situation and the position \/ role of design within the company ) , design managers have a broad range of job profiles , with very different roles , activities and responsibilities . Depending on the multitude of factors ( such as industry , company size , design focus , market situation and the position \/ role of design within the company ) , design managers have a broad range of job profiles , with very different roles , activities and responsibilities .