The places Kim advertised for are Anycall ( mobile phone ) , Hauzen ( air conditioner ) , Hyundai Motor Company ( automobiles ) , Kookmin Bank , Korean Air , Lac Vert ( cosmetics ) , Maeil Dairies Co. . Ltd ( Dairy products ) , Nike , Saffron ( fabric softener ) . Among Kim 's official sponsors are Kookmin Bank , Nike , Korean Air and Hyundai Motor Company . Her other endorsements include Anycall ( mobile phone ) , Hauzen ( air conditioner ) , Lac Vert ( cosmetics ) , Maeil Dairies Co. . Ltd ( dairy products ) , Saffron ( fabric softener ) , Tous Les Jours ( bakery ) , J. Estina ( jewelry ) and Qua ( apparel ) .