Barilla Group is a big Italian food company that makes pasta . Barilla S.p.A. ( Barilla G. e R. Fratelli SocietÃ per Azioni ) is a major Italian and European food company founded in 1877 in Parma , Italy by Pietro Barilla . The company is privately held , and remains in the fourth generation of Barilla family ownership and control through three brothers , Chairman Guido Barilla and Vice Chairmen Luca and Paolo Barilla .