In 1964 , looking for a way to promote the instant noodle industry , Ando founded the Instant Food Industry Association which set guidelines for fair competition and product quality , introducing several industry standards such as the inclusion of production dates on packaging . In 1964 , seeking a way to promote the instant noodle industry , Ando founded the Instant Food Industry Association , which set guidelines for fair competition and product quality , introducing several industry standards such as the inclusion of production dates on packaging .