The name `` Safeway '' came from a contest that was held in 1925 to devolpe a name for the store and Safeway was chosen . As a result of Seelig 's departure , the company held a contest in 1925 to develop a new name , the result of which was Safeway . The original slogan was `` an admonition and an invitation '' to `` Drive the Safeway ; Buy the Safeway . ''