The Sega Saturn was quite popular in Japan and\/or France , because of the commercial with Segata Sanshiro , a man who devoted his life to the Sega Saturn . One marketing technique used by Sega to promote the Saturn was Segata Sanshiro , a parody of Sanshiro Sugata portrayed by Hiroshi Fujioka . He is a Judo master who tracks down and punishes those who do not play the Sega Saturn .