Classified advertising is called such because it is generally grouped within the publication under headings classifying the product or service being offered ( headings such as Accounting , Automobiles , Clothing , Farm Produce , For Sale , For Rent , etc. ) and is grouped entirely in a distinct section of the periodical , which makes it distinct from display advertising , which often contains graphics or other art work and which is placed near to editorial content . Classified advertising is called such because it is generally grouped within the publication under headings classifying the product or service being offered ( headings such as Accounting , Automobiles , Clothing , e , For Sale , For Rent , etc. ) and is grouped entirely in a distinct section of the periodical , which makes it distinct from display advertising , which often contains graphics or other art work and which is more typically distributed throughout a publication adjacent to editorial content .