Tim Hortons also has 76 % of the Canadian market for baked goods ( based on the number of customers ) and has 62 % of the Canadian coffee market ( compared to Starbucks , who is the second largest with 7 % ) . Tim Hortons commands 76 % of the Canadian market for baked goods ( based on the number of customers served ) and holds 62 % of the Canadian coffee market ( compared to Starbucks , in the number two position , at 7 % ) .