The history of the name `` The Nature Coast '' goes back to 1991 as part of a marketing campaign to attract vacationing people to the nine county area , the name `` Nature Coast '' caught on quickly and describes the area previously known as the `` Big Bend '' of Florida . The origin of the name `` The Nature Coast '' : Devised in 1991 as part of a marketing campaign to lure vacationers to the nine county area , the name `` Nature Coast '' caught on quickly and describes the area formally known as the `` Big Bend '' of Florida .