On 15 January 2007 , BBC Radio 1 DJ Chris Moyles started a campaign to get `` Honey to the B '' back into the Top 100 on download sales as a way of testing out new chart rules that favor download sales . On 15 January 2007 , BBC Radio 1 DJ Chris Moyles started a campaign to get `` Honey to the Bee '' back into the Top 100 on download sales as a way of testing out new chart rules that favor download sales .