In January 2007 , the song was used by Radio 1 DJ Chris Moyles as part of an experiment to test out the new British singles chart rules that came into effect that month , which prompted the song to rise up the iTunes music charts , and reached number 17 in the singles chart on 21 January 2007 and number 11 in the download chart . In January 2007 , the song was championed by Radio 1 DJ Chris Moyles as part of an experiment to test out the new British singles chart rules that came into effect that month , which prompted the song to rise up the iTunes music charts , and reached number 17 in the singles chart on 21 January 2007 and number 11 in the download chart .