With the Examiner having success by the early 1890s , Hearst began looking for a New York newspaper to buy , and bought the New York Journal in 1895 , a newspaper that sold for oen penny which Pulitzer 's brother Albert had sold to a Cincinnati publisher the year before . With the Examiners success established by the early 1890s , Hearst began looking for a New York newspaper to purchase , and acquired the New York Journal in 1895 , a penny paper which Pulitzer 's brother Albert had sold to a Cincinnati publisher the year before .