John Cena and JBL 's feud would continue until Judgment Day where Cena and JBL would have a rematch for the WWE Championship in an `` I Quit '' match , which Cena won after he was going to hit JBL with an exhaust pipe but made JBL say `` I Quit '' instead . John Cena and JBL 's feud would continue until Judgment Day where Cena and JBL would have a rematch for the WWE Championship in an `` I Quit '' match , which Cena won .