He lost to John Cena in a I Quit Match at the Breaking Point pay per view . The next month at Hell In A Cell Orton defeated Cena in a Hell In A Cell match to win the title back . Orton later lost the title to John Cena in an `` I Quit '' match at Breaking Point , but defeated Cena to win back the championship in a Hell in a Cell match at the Hell in a Cell pay-per-view in October .