Nike sells its products under its own name as well as Nike Golf , Nike Pro , Nike + , Air Jordan , Team Starter , and companies it owns such as Bauer , Cole Haan , Hurley International and Converse . Nike markets its products under its own brand as well as Nike Golf , Nike Pro , Nike + , Air Jordan , Nike Skateboarding and subsidiaries including Cole Haan , Hurley International , Umbro and Converse . Nike also owned Bauer Hockey ( later renamed Nike Bauer ) between 1995 and 2008 .