Colombo Yogurt was first sent around New England in a horse-drawn wagon with the Armenian word `` madzoon '' written on it . This was later changed to `` yogurt '' , the Turkish name of the product . Colombo Yoghurt was originally delivered around New England in a horse-drawn wagon inscribed with the Armenian word `` madzoon '' which was later changed to `` yogurt '' , the Turkish name of the product , as Turkish was the lingua franca between immigrants of the various Near Eastern ethnicities who were the main consumers at that time .