Unlike other WWE managers , such as Eric Bischoff and Mr. McMahon , his new position saw him as a face , giving the fans what they wanted and making matches that put heels at disadvantages , notably John `` Bradshaw '' Layfield ( JBL ) . Because of his face turn , his new position saw him giving the fans what they wanted and making matches that put villains at disadvantages , notably JBL , a stark contrast to other WWE managers , such as Eric Bischoff and Mr. McMahon , who would blatantly favor heels .