Ryan further reveals that , after purchasing Jack 's embryo , Fontaine made him to obey orders when he is told `` Would you kindly ... '' Jack was then sent to the surface when the war started to put him beyond Ryan 's reach . Ryan further reveals that , after purchasing Jack 's embryo , Fontaine designed him to obey orders that are preceded by the specific phrase `` Would you kindly ... '' . Jack was then sent to the surface when the war started to put him beyond Ryan 's reach .