For the next several weeks , Kozlov was interviewed on WWE programming , proclaiming his love for `` Double Double E '' ( WWE ) , but drawing some heel heat for declaring his superiority over whatever wrestlers were competing at the time . For the next several weeks , Kozlov was interviewed on WWE programming , proclaiming his love for `` Double Double E '' ( WWE ) but also began drawing a villainous response after declaring his superiority over whatever wrestlers were competing at the time , saying `` I could beat both of them . ''