Baird then started the Baird Television Development Company Ltd , and in 1928 it made the first transatlantic television transmission , from London to Hartsdale , New York , and the first television program for the BBC . Baird then set up the Baird Television Development Company Ltd , which in 1928 made the first transatlantic television transmission , from London to Hartsdale , New York , and the first television program for the BBC .