Abercrombie & Fitch ( A&F ) is an American clothing retailer sold as a lifestyle brand . The company has four brands : the Abercrombie & Fitch brand , abercrombie kids , Hollister Co. , and Gilly Hicks . ; abercrombie : Prep-school by Abercrombie & Fitch Themed as `` classic cool '' for kids 7 through 14 , this is the children 's version of Abercrombie & Fitch .