Norman Anthony Smiley ( born February 28 , 1965 in Northampton , England ) is a English professional wrestler who is best known for the ring names , Norman Smiley and for wrestling for WCW . Smiley is currently working as a trainer and an onâ `` air authority figure for Florida Championship Wrestling and WWE . Smiley 's character was nicknamed `` Screamin ' '' Norman Smiley due to his fear of being hit by weapons .