The Q Awards are the United Kingdom 's annual music awards run by the music magazine Q. Since they began in 1990 , the Q Awards have become one of Britain 's biggest and most advertised music awards , helped by the often bad behavior of the celebrities who turn up . The Q Awards are the UK 's annual music awards run by the music magazine Q. Since they began in 1990 , the Q Awards have become one of Britain 's biggest and best publicised music awards , helped in no small part by the often boisterous behavior of the celebrities who attend the event .