Shrimpton was called `` The face of the '60s '' , in which she has been considered by many as `` the symbol of Swinging London '' , and the `` embodiment of the 1960s '' . Shrimpton was called `` The Face of the '60s '' , in which she has been considered by many as `` the symbol of Swinging London '' and the `` embodiment of the 1960s '' .