The passage was discovered by Richard McClintock , a Latin professor and the Publications Director at Hampden-Sydney College in Virginia . He found it by searching for citings of the word ` consectetur ' so he could answer a question about it in the graphic design magazine Before & After . The passage was discovered by Richard McClintock , a Latin scholar who is the publications director at Hampden-Sydney College in Virginia , by searching for citings of the rarely used Latin word `` consectetur '' in classical literature .