Scuderia Toro Rosso is not the first sports team to be bought and completely renamed . The same was done for Red Bull Racing ( formerly Jaguar Racing ) , the Austrian football club Red Bull Salzburg ( formerly SV Austria Salzburg ) , Austrian Ice Hockey team Red Bull Salzburg EC and MLS ' Red Bull New York ( previously Metrostars ) . Sports sponsorship is a major part of Red Bull 's marketing strategy , and Scuderia Toro Rosso is not the first sports team to be bought and completely re-branded : it has done the same for Red Bull Racing ( formerly Jaguar Racing ) , the Austrian football club Red Bull Salzburg ( formerly SV Austria Salzburg ) , Austrian Ice Hockey team Red Bull Salzburg EC and MLS ' Red Bull New York ( previously Metrostars ) .