In June 2007 , a parody of the 2012 Summer Olympics logo sent by `` Sean Stayte '' appeared on the BBC News website under the alternative Olympic Logo entries and was broadcast on their BBC News 24 channel . In June 2007 , a proposed sketch of the 2012 Summer Olympics logo submitted by `` Sean Stayte '' appeared on the BBC News 24 broadcast and website as one of the twelve best viewer-submitted alternatives to the official logo .