`` Roll with It '' received a lot of attention when Food Records , the label of Britpop rivals Blur , moved the original release date of single `` Country House '' to match `` Roll with its release date '' , sparking what came to be known as `` The Battle of Britpop '' . `` Roll with It '' received a great deal of attention when Food Records , the label of Britpop rivals Blur , moved the original release date of single `` Country House '' to clash with it , sparking what came to be known as `` The Battle of Britpop '' .