`` Ben & Jerryâ s '' Ben & Jerryâ s. Ben & Jerryâ s. . In 1985 , the Ben & Jerryâ s Foundation was established at the end of the year with a gift from Ben & Jerry 's to fund community-oriented projects ; it was then provided with 7.5 % of the companyâ s annual pre-tax profits . In 1986 , Ben & Jerryâ s launched its â Cowmobileâ , a modified mobile home used to distribute free scoops of Ben & Jerryâ s ice cream in a unique , cross-country â marketing driveâ â '' driven and served by Ben and Jerry themselves .