Bragging Rights was a professional wrestling pay-per-view ( PPV ) event being produced by World Wrestling Entertainment ( WWE ) , which took place on October 25 , 2009 at the Mellon Arena in Pittsburgh , Pennsylvania . Bragging Rights is a professional wrestling event produced annually by World Wrestling Entertainment , a Connecticutâ `` based promotion , and broadcast live and available through pay-per-view ( PPV ) . The event was established in 2009 , replacing Cyber Sunday in the late October slot of WWE 's pay-per-view calendar .