The label is more expensive than the Armani Exchange , Armani Jeans and Emporio Armani labels but less expensive than the Giorgio Armani label ( sometimes named the `` Armani black label '' ) and Armani PrivÃ . The line is more expensive than Emporio Armani , Armani Jeans , Armani Exchange lines , but less expensive than the high-end , ready-to-wear line , Giorgio Armani and the haute couture line , Armani PrivÃ .