Amaranth is a rose-red color that is the color of the flower of the amaranth plant . Amaranth is a reddish-rose color that is a representation of the color of the flower of the amaranth plant . The color shown is the color of the red amaranth flower ( the color normally considered amaranth ) , but there are other varieties of amaranth that have other colors of amaranth flowers ; these colors are also shown below .