Virgin Media Inc. ( formerly known as ntl : Telewest , after a merger of NTL Incorporated with Telewest Global , Inc. ) , became in 2006 the first `` quadruple-play '' media company in the United Kingdom , bringing together a service consisting of television , Internet , mobile phone and fixed-line telephone services . The company was formerly known as ntl : Telewest following the merger of NTL Incorporated with Telewest Global , Inc. . A further merger with Virgin Mobile UK in 2006 created the first `` quadruple-play '' media company in the United Kingdom , bringing together television , Internet , mobile phone and fixed-line telephone services .