Since March 10 1997 , broadcasts of Raw were split into two hours and given hourly names for television ratings purposes , with the first hour being referred to as Raw is War and the second as War Zone by the show 's on-screen graphics . Since March 10 , 1997 , broadcasts of Raw were split into two hours and given hourly names for television ratings purposes , with the first hour being referred to as Raw is War and the second as War Zone by the show 's on-screen graphics .