Joseph Berchtold ( March 6 , 1897 -- August 23 , 1962 ) , a former salesman who sold office products , he became ReichsfÃ 1\/4 hrer SS in 1926 after Julius Schreck . Joseph Berchtold ( March 6 , 1897 in Ingolstadt â `` August 23 , 1962 in Herrsching ) , a former stationery salesman , succeeded Julius Schreck as ReichsfÃ 1\/4 hrer SS in 1926 .