The magazine began publication in 1985 in the United Kingdom under the name For Him and changed its title to FHM in 1994 , although the full For Him Magazine continues to be printed on the spine of each issue . The magazine began publication in 1985 in the United Kingdom under the name For Him and changed its title to FHM in 1994 when Emap Consumer Media bought the magazine , although the full For Him Magazine continues to be printed on the spine of each issue .