Because of the Columbia Student Revolt , `` SDS '' became a household name in the United States for a few years ; and membership in SDS chapters around the United States grew greatly during the 1968-69 school year . As a result of the mass media publicity given to Columbia SDS activists such as Columbia SDS chairperson Mark Rudd during the Columbia Student Revolt , the organization was put on the map politically and `` SDS '' became a household name in the United States for a few years . Membership in SDS chapters around the United States increased dramatically during the 1968-69 academic year .