Gucci is seen as one of the most famous , successful , and easily recognizable fashion brands in the world . Gucci is now owned by the French conglomerate company , Pinault-Printemps-Redoute ( PPR ) . The House of Gucci , better known simply as Gucci , is an Italian fashion and leather goods label , part of the Gucci Group , which is owned by French company Pinault-Printemps-Redoute ( PPR ) .