A traditional supersitition that is prevalent among many of today 's NHL players is that no player should either touch or lift the Campbell ( Western Conference champion ) or Prince of Wales ( Eastern Conference champion ) Trophies after they have won the conference playoffs ; the players feel that the Stanley Cup is the true championship trophy and thus it should be the only trophy that they should be hoisting . A traditional superstition that is prevalent among many of today 's NHL players is that no player should either touch or hoist the Campbell ( Western Conference champion ) or Prince of Wales ( Eastern Conference champion ) Trophies after they have won the conference playoffs ; the players feel that the Stanley Cup is the true championship trophy and thus it should be the only trophy that they should be hoisting .