Herb Alpert ( born March 31 , 1935 in Los Angeles , California ) is an American musician . He is known for his trumpet playing with his group , Tijuana Brass . Herbert `` Herb '' Alpert ( born March 31 , 1935 ) is an American musician most associated with the group variously known as Herb Alpert & the Tijuana Brass , Herb Alpert 's Tijuana Brass or TJB .