Bill Kobrin , then Fox 's east coast correspondent , told the Palm Springs Desert Sun in 1956 that it was Billy Wilder 's idea to turn the shoot into a media circus . The couple had a `` yelling battle '' in the theater lobby about the scene . Bill Kobrin , then Fox 's east coast correspondent , told the Palm Springs Desert Sun in 1956 that it was Billy Wilder 's idea to turn the shoot into a media circus , and that the couple had a `` yelling battle '' in the theater lobby .