On November 15 , 2008 Shinee won the `` Best Male Rookie '' award at the 10th annual MNET KM Music Festival , beating fellow newcomers U-Kiss , 2PM , 2AM and Mighty Mouth . On November 15 , 2008 , Shinee won the `` Best Male Rookie '' award at the 10th annual MNet 's KM Music Festival , beating fellow newcomers U-KISS , 2PM , 2AM and Mighty Mouth .