Typical Cotswold towns are Bourton-on-the-Water , Broadway , Burford , Chipping Norton , Cirencester , Moreton-in-Marsh , Stow-on-the-Wold and Winchcombe . Cotswold towns include Bourton-on-the-Water , Broadway , Burford , Cheltenham Spa , Chipping Norton , Cirencester , Gloucester , Moreton-in-Marsh , Northleach , Stow-on-the-Wold , Stroud and Winchcombe .