Below is an context that describes a sql query, paired with an question that provides further information. Write an answer that appropriately completes the request.  # noqa: E501
### Context:
CREATE TABLE table_name_36 (name VARCHAR, launch VARCHAR, hanzi VARCHAR)
### Question:
Which company launched in 1996 and has a Hanzi of 凤凰卫视中文台?
### Answer:
SELECT name FROM table_name_36 WHERE launch = "1996" AND hanzi = "凤凰卫视中文台"