Below is an context that describes a sql query, paired with an question that provides further information. Write an answer that appropriately completes the request.  # noqa: E501
### Context:
CREATE TABLE table_name_31 (segment_a VARCHAR, segment_c VARCHAR)
### Question:
What segment A is associated with a Segment C of paint chip cards?
### Answer:
SELECT segment_a FROM table_name_31 WHERE segment_c = "paint chip cards"