Below is an context that describes a sql query, paired with an question that provides further information. Write an answer that appropriately completes the request.  # noqa: E501
### Context:
CREATE TABLE table_28962227_1 (premiere VARCHAR, runners_up VARCHAR)
### Question:
What is the premiere of the season where Holly Bell was the runner-up?
### Answer:
SELECT premiere FROM table_28962227_1 WHERE runners_up = "Holly Bell"