Below is an context that describes a sql query, paired with an question that provides further information. Write an answer that appropriately completes the request.  # noqa: E501
### Context:
CREATE TABLE table_name_30 (viewers VARCHAR, rank VARCHAR)
### Question:
What is the total number of Viewers when the rank is #40?
### Answer:
SELECT COUNT(viewers) FROM table_name_30 WHERE rank = "#40"