Below is an context that describes a sql query, paired with an question that provides further information. Write an answer that appropriately completes the request.  # noqa: E501
### Context:
CREATE TABLE table_name_98 (previous_champion_s_ VARCHAR, date_won VARCHAR)
### Question:
Who was the previous champion of the title won on July 7, 2010?
### Answer:
SELECT previous_champion_s_ FROM table_name_98 WHERE date_won = "july 7, 2010"