Below is an context that describes a sql query, paired with an question that provides further information. Write an answer that appropriately completes the request.  # noqa: E501
### Context:
CREATE TABLE table_name_34 (callsign VARCHAR, branding VARCHAR)
### Question:
What's the callsign of Mom's Radio 101.9 Zamboanga?
### Answer:
SELECT callsign FROM table_name_34 WHERE branding = "mom's radio 101.9 zamboanga"