Below is an context that describes a sql query, paired with an question that provides further information. Write an answer that appropriately completes the request.  # noqa: E501
### Context:
CREATE TABLE table_10333757_1 (format VARCHAR, branding VARCHAR)
### Question:
What is the Format for Branding of 1290 wkbk w281au 104.1?
### Answer:
SELECT format FROM table_10333757_1 WHERE branding = "1290 WKBK W281AU 104.1"