Below is an context that describes a sql query, paired with an question that provides further information. Write an answer that appropriately completes the request.  # noqa: E501
### Context:
CREATE TABLE table_name_43 (language VARCHAR, genre VARCHAR, service VARCHAR, origin_of_programming VARCHAR)
### Question:
Which language is used by the optimum TV service that shows cricket and is based in the United States?
### Answer:
SELECT language FROM table_name_43 WHERE service = "optimum tv" AND origin_of_programming = "united states" AND genre = "cricket"