Below is an context that describes a sql query, paired with an question that provides further information. Write an answer that appropriately completes the request.  # noqa: E501
### Context:
CREATE TABLE table_19874169_3 (branding VARCHAR, callsign VARCHAR)
### Question:
If the call sign is DXYR, what is the branding?
### Answer:
SELECT branding FROM table_19874169_3 WHERE callsign = "DXYR"