Below is an context that describes a sql query, paired with an question that provides further information. Write an answer that appropriately completes the request.  # noqa: E501
### Context:
CREATE TABLE table_13943239_1 (viewers__millions_ VARCHAR, episode VARCHAR)
### Question:
How much audience did the 7th Pride of Britain Awards ceremony have?
### Answer:
SELECT COUNT(viewers__millions_) FROM table_13943239_1 WHERE episode = "7th Pride of Britain Awards"