Below is an context that describes a sql query, paired with an question that provides further information. Write an answer that appropriately completes the request.  # noqa: E501
### Context:
CREATE TABLE table_name_4 (competing_entities VARCHAR, first_held INTEGER)
### Question:
Can you tell me the Competing entities that has the First held smaller than 1970?
### Answer:
SELECT competing_entities FROM table_name_4 WHERE first_held < 1970