text: Below is an context that describes a sql query, paired with an question that provides further information. Write an answer that appropriately completes the request.  # noqa: E501
  ### Context:
  CREATE TABLE table_14035132_3 (original_air_date VARCHAR, storyboarded_by VARCHAR, no_in_series VARCHAR)
  ### Question:
  On what date did the episode with a series number 31, with a story written by William Reiss, air for the first time? 
  ### Answer:
  SELECT original_air_date FROM table_14035132_3 WHERE storyboarded_by = "William Reiss" AND no_in_series = "31"