PERSONAL AND_CONEIDENTIAL I:1 ##V E D 2  ' FES 7 D JB DIGEST READERSHIP STUDY ON READER THE ARTICLE "GASES IN YOUR CIGARETTE E W Project #76-269 Reader Reaction ASI Test Conducted for Williamson Tobacco Corp Brown 1976 Reader Digest' October and December Chicago Indianapolis Los Angeles 1 Philadelphia and Pittsburgh Memphis M A R K E T R E $ E A R C H, I N C. A $ I DIVISION PRINT STUDIES
PERSONAL AND_CONEIDENTIAL I:1 ##V E D FES 2  ' 7 D JB READER DIGEST READERSHIP STUDY ON THE ARTICLE "GASES IN YOUR CIGARETTE E W Project #76-269 ASI Reader Reaction Test Conducted for Williamson Tobacco Corp Brown Digest' October and December 1976 Reader Chicago Indianapolis Los Angeles Memphis Philadelphia and Pittsburgh 1 A $ I M A R K E T R E $ E A R C H, I N C. PRINT STUDIES DIVISION