IOBACO INSLLIUIE RESPONSIBLE LIVING ADuLTB 10+ ~OPULATIONI 167,727 UNIT AVERADE Percent TEDIA NAHE U6e8 cost AUDIENCE coverAGE BeTterHONEB BDN 8 LADIES Hore_Jril @ People YYEUIDE U.6. Newb 5 PaRADE Jo. WASHINGTONPosi TotAL cobt TotaL UBE8 Net_Reach REACH PERCENT NET CFr NET:-REACH O.00 Bros8IHPRE5BIONB 986,10r Cph Bro6b]IMpRE6GIONI 0.00 AVERADEFrequuncy 7.00 4885 Exposed FreQuzCY EXpOsed (Ooo} LEVEL 100 167727 26908 03. 140819 1 123022 73. 140370 6 " 72742 72742 TIMS 0010783 00/01/84 19110 REBPONDENTI GOURCEt 1984 6KRB_study CONFIDENTIAL: MISSISSIPPE GOBACCO LITIGATION
IOBACO INSLLIUIE RESPONSIBLE LIVING ADuLTB 10+ ~OPULATIONI 167,727 UNIT cost AVERADE AUDIENCE Percent coverAGE TEDIA NAHE U6e8 BeTterHONEB BDN LADIES Hore_Jril People YYEUIDE U.6. Newb PaRADE WASHINGTONPosi 8 @ Jo. 5 TotAL cobt TotaL UBE8 Net_Reach PERCENT NET REACH CFr NET:-REACH O.00 Bros8IHPRE5BIONB Cph Bro6b]IMpRE6GIONI 986,10r 0.00 AVERADEFrequuncy 7.00 Exposed 4885 100 167727 03. 140819 73. 123022 1 140370 6 " 72742 FreQuzCY LEVEL EXpOsed (Ooo} 26908 72742 GOURCEt 1984 6KRB_study 19110 REBPONDENTI 00/01/84 TIMS 0010783 CONFIDENTIAL: MISSISSIPPE GOBACCO LITIGATION