MTC news Federal Trade Commission Washington, D.C. 20580 FOR IMMEDIATE RELEASE: July 17, 1986 FTC RELEASES 1984 ANNUAL REPORT ON CIGARETTE ADVERTISING advertising Cigarette expenditures increased in 1984, while per capita cigerette consumption continucd according to the decline ederal Trade Commission's annual report to Congress on smo king data releesed todey Congress requires the FTC to report annually 0 cigarette seles and promotional activities. Per capita cigarettc consumption declined to 3,497 cigarettes per person in 1984 from high of 4,286 cigurettes per person in 963, according to the report: The data the Commission collected indicated thut total domestic cigarette sales increased less than one percent in 1984 to 608.4 billion  cigarettes after declining for three consecutive years_ Advertising eid   promotional expenditures for cigarettes reached   nearly 82.[ from billion ding in   1984, $1.9 billion in 1983, to the report; accor The  largest category of expenditures in 1984 was for magazine 4d, which accounted for about 20 pereent of the total: tising largest catcgory of  cigarelte adver The econd expenditures in 1984 WAS promotional allow ances paid to retailers and others_ Thase expenditures droppcd slightly in 1984 to 8363 million, accounting for about [7 percent of total expenditures according to the report. However, the report stated that before 1984, expenditures on promotional allowances had increased each year since 1972. The   report ineludes   information indicating from trade sources that 1984 discount-priced including cigarettes, generic non-branded cigarettes, increased ccording popularity_ thcy to trade sources accounted for 5. market, percent of the about twice the shere held in 1983. Most of the total was attributed to generics_ The thual, report also noted nccording trede sources, the   industry test-marketed the countryls first premium-priccd cigarcttes The 1984 report also contains revised data for 1982 and the 983_ Copies of 1984 cigurette report are available from Public Reference Branch, Room 130, the FTC"s Gth and   Pennsylvania Washington, D.C. 20580; 202-523-3598; TTY 202-523- Ave. N.W", 3638. 1 MEDIA CONTACT: Dee Ellison, Office of Public Affairs 202-523-1891 STAFF CONTACT: Judith Wilkenfcld, Bureau of Consumer Protection, 202-376-8648 [Cig84
MTC news Federal Trade Commission Washington, D.C. 20580 FOR IMMEDIATE RELEASE: July 17, 1986 FTC RELEASES 1984 ANNUAL REPORT ON CIGARETTE ADVERTISING Cigarette advertising expenditures increased in 1984, while per capita cigerette consumption continucd decline according to the ederal Trade Commission's annual report to Congress on smo king data releesed todey Congress requires the FTC to report annually 0 cigarette seles and promotional activities. Per capita cigarettc consumption declined to 3,497 cigarettes per person in 1984 from high of 4,286 cigurettes per person in 963, according to the report: The data the Commission collected indicated thut total domestic cigarette sales increased less than one percent in 1984 to 608.4 billion  cigarettes after declining for three consecutive years_ Advertising eid   promotional expenditures for cigarettes reached   nearly 82.[ billion in   1984, from $1.9 billion in 1983, accor  ding to the report; The  largest category of expenditures in 1984 was for magazine 4d, which accounted for about 20 pereent of the total: The econd largest catcgory of  cigarelte adver tising expenditures in 1984 WAS promotional allow ances paid to retailers and others_ Thase expenditures droppcd slightly in 1984 to 8363 million, accounting for about [7 percent of total expenditures according to the report. However, the report stated that before 1984, expenditures on promotional allowances had increased each year since 1972. The   report ineludes   information from trade sources indicating that 1984 discount-priced cigarettes, including non-branded generic cigarettes, increased popularity_ ccording to trade sources thcy accounted for 5. percent of the market, about twice the shere held in 1983. Most of the total was attributed to generics_ The report also noted thual, nccording trede sources, the   industry test-marketed the countryls first premium-priccd cigarcttes The 1984 report also contains revised data for 1982 and 983_ Copies of the 1984 cigurette report are available from the FTC"s Public Reference Branch, Room 130, Gth and   Pennsylvania Ave. N.W", Washington, D.C. 20580; 202-523-3598; TTY 202-523- 3638. MEDIA CONTACT: Dee Ellison, Office of Public Affairs 202-523-1891 1 STAFF CONTACT: Judith Wilkenfcld, Bureau of Consumer Protection, 202-376-8648 [Cig84