~ucsoo ! uuit Io 'P8 Jxinkrss Jeas LEO BURNETT U.SA: nAX . January 1992 AAubuuptsea Ajamian Ms Frances Philip Morris U.S.4. 120 Park Avenue York NY 10017 New 1992Harlboro Racing_Special RE: Promotion Sxclone qune Frances Dear asked provide estimated costs Brand/ Account The group has us o ority ranking June "Syclone and of nagazines of the Pri promotion Media will supplied insert. No space be 8-page an given special. parameters other for this were included only Like the Poster Special" those books which we against participated/watched attended index well and/or we then ranked these books median since autoracing events on age 21-34 goal to reach adult male smokers our young space naterial The atzached book 1isc includes issue date and readership percent zedian closing racing index age male needed and percent subscriptions escimated number of inserts estimated 8-page for coses an insert "poster special" recommending like that Please note the are we to avoid production subscription copies only costs run on we newsstand you know wasted copies As ications only sell publ_ approximately copies newsstand 508 che they put out the on any questions direction for this Please call with and/or further unit sincerely , U.S.4. LEO BURNETT 1 Bie( k Bill Korduplewski Media Supervisor {wam nfal26 bk Diane cimine PMCo cc: Ns Ms Rita Schneider PMCo Rick Stirlen Mr _ PMCo 35 WEST WACKER DRIVE; CHICAGO, [LLINOIS 60601 5959 TELEX-254098 (312) 220
~ucsoo ! Io 'P8 uuit LEO BURNETT U.SA: nAX . Jeas Jxinkrss January 1992 AAubuuptsea Ms Frances Ajamian Philip Morris U.S.4. 120 Park Avenue New York NY 10017 RE: 1992Harlboro Racing_Special qune Sxclone Promotion Dear Frances The Brand/ Account group has asked us o provide estimated costs and Pri ority ranking of nagazines of the June "Syclone promotion Media space will be an 8-page supplied insert. No other parameters were given for this special. Like the Poster Special" we included only those books which index well against participated/watched and/or attended autoracing events we then ranked these books on median age since our goal to reach young adult male smokers 21-34 The atzached book 1isc includes issue date space and naterial closing racing index zedian age percent male readership percent subscriptions escimated number of inserts needed and estimated coses for an 8-page insert Please note like the "poster special" we are recommending that we run subscription copies only to avoid production costs on wasted newsstand copies As you know publ_ ications only sell approximately 508 che copies they put out on the newsstand Please call with any questions and/or further direction for this unit sincerely , LEO BURNETT U.S.4. Bie( k Bill Korduplewski Media Supervisor 1 {wam nfal26 bk cc: Ns Diane cimine PMCo Ms Rita Schneider PMCo Mr _ Rick Stirlen PMCo 35 WEST WACKER DRIVE; CHICAGO, [LLINOIS 60601 (312) 220 5959 TELEX-254098