NFO Regearch, Inc Joe Gruss JG FROM: December 11, 1992 Shari Hawkins To: Martha Abbott CC: McCaully Tom Beth Miller Jill Wynn Subject: DIARY PANEL ALTERNATIVE RECRUITMENT TEST Backgrqund diary Over the past few years recruitment of smokers for the has utilized two sources, the Marketing Database (MD) and Tracker: Participants were recruited through the use of an in-mail letter (MD) or prompted at the end of telephone interview (Tracker)  As the cost associated with the recruitment process rose and the sample build became involved, of  sample alternative  means more procurement were investigated. The Smoker Resource Management System (SRMS) presented itself as viable source for supplementing the monthly build. In the interest of cost containment; participants were taken directly from the SRMS database without undergoing the performance (return as was to be expected recruitment process_ However, rate of the diary) of individuals recruited through SRMS has shown significantly lower than that observed for MD. Objective The inclusion of individuals who had not been recruited created two concerns_ First, the low return rate noted for non recruited SRMS participants increased the already difficult task of determining and providing the appropriate monthly methodology was inconsistent with the one Second, the no recruitment outgo utilized for the majority of the sample established to determine the impact of To address these two issues_ test was significant is recruitment on participants taken from the SRMS database how the impact of recruitment on the rate of return: Individuals from both the active and inactive panels of the database were included 8 8
NFO Regearch, Inc FROM: Joe Gruss JG December 11, 1992 CC: Shari Hawkins Tom McCaully Beth Miller Jill Wynn To: Martha Abbott Subject: DIARY PANEL ALTERNATIVE RECRUITMENT TEST Backgrqund Over the past few years recruitment of smokers for the diary has utilized two sources, the Marketing Database (MD) and Tracker: Participants were recruited through the use of an in-mail letter (MD) or prompted at the end of telephone interview (Tracker)  As the cost associated with the recruitment process rose and the sample build became more involved, alternative  means of  sample procurement were investigated. The Smoker Resource Management System (SRMS) presented itself as viable source for supplementing the monthly build. In the interest of cost containment; participants were taken directly from the SRMS database without undergoing recruitment process_ However, as was to be expected the performance (return rate of the diary) of individuals recruited through SRMS has shown significantly lower than that observed for MD. Objective The inclusion of individuals who had not been recruited created two concerns_ First, the low return rate noted for non recruited SRMS participants increased the already difficult task of determining and providing the appropriate monthly outgo Second, the no recruitment methodology was inconsistent with the one utilized for the majority of the sample To address these two issues_ test was established to determine the impact of recruitment on participants taken from the SRMS database how significant is the impact of recruitment on the rate of return: Individuals from both the active and inactive panels of the database were included 8 8