1 ~DRAFT - FOR LMMEDIATE RELEASE Contact: (nare) March 24, 1994 (xxx) xx-xrxx 4 Q+ks PHILIP MORRIS FILES SUIT AGAINST ABC; 0 0n CHARGES RECKLESS DISREGARD OF FACTS unlsteas 9ut} _ WASHINGTON, D.C , March 24 Philip Morris Inc. today announced the company is W filing suit against ABC on the grounds that the network's "Day One" program willfully and recklessly disregarded the facts with malicious intent: bumn "Day The lawsuit is bascd on the Feb; 28 One" segment; which charged the tobacco taakzleoks Fok industry with "manipulating' the nicotine content of cigarettes. "It is clear the 'Day One' report engaged in willful distortion, sensationalism, manipulation of facts and conjecture relating to our cigarette policies said Stcvc Parrish scnior vicc president and general counsel of Philip Morris "In doing s0 the program has confused consumers; caused regulators to express unnecessary concem and played into the hands of politicians who think political career on bashing or joined hands with they can base the cigarette industry. Thc lawsuit; which was filed in (court); states (insert): Press release text and quotes will focus on the following facts: naturally occurring substance in tobacco Nicotine is For more than 20 years, the law has required every brand to list its nicotine content, Nicotine levels are measured and reported in strict compliance with standard test methods prescribed by the United States Federal Trade Commission Like all consumer products, cigarettes are manufactured with consumers' tastes in The average nicotine of U.S: cigarettes has declined over the years by yield mind percent because of consumer preference The cigarette manufacturing process insures product consistency: result of the cigarette manufacturing process There net loss of nicotine as The only nicotine not contained in the tobacco being processed into cigarettes solvent for flavorings   That that which is used to denature alcohol used as required by U.S nicotine statute including The entire process of reconstituting tobacco is matter of public record 1 the 1984 Surgeon General's Report. There is nothing about nicotine as occurs in tobacco or the cigarette manufacturing process that is not matter of public record.
1 ~DRAFT - FOR LMMEDIATE RELEASE Contact: (nare) Q+ks March 24, 1994 (xxx) xx-xrxx 4 0n unlsteas PHILIP MORRIS FILES SUIT AGAINST ABC; 0 CHARGES RECKLESS DISREGARD OF FACTS 9ut} _ WASHINGTON, D.C , March 24 Philip Morris Inc. today announced the company is W filing suit against ABC on the grounds that the network's "Day One" program willfully and bumn  recklessly disregarded the facts with malicious intent: Fok The lawsuit is bascd on the Feb; 28 "Day  One" segment; which charged the tobacco taakzleoks industry with "manipulating' the nicotine content of cigarettes. "It is clear the 'Day One' report engaged in willful distortion, sensationalism, manipulation of facts and conjecture relating to our cigarette policies said Stcvc Parrish scnior vicc president and general counsel of Philip Morris "In doing s0 the program has confused consumers; caused regulators to express unnecessary concem and played into the hands of or joined hands with politicians who think they can base political career on bashing the cigarette industry. Thc lawsuit; which was filed in (court); states (insert): Press release text and quotes will focus on the following facts: Nicotine is naturally occurring substance in tobacco For more than 20 years, the law has required every brand to list its nicotine content, Nicotine levels are measured and reported in strict compliance with standard test methods prescribed by the United States Federal Trade Commission Like all consumer products, cigarettes are manufactured with consumers' tastes in mind The average nicotine yield of U.S: cigarettes has declined over the years by percent because of consumer preference The cigarette manufacturing process insures product consistency: There net loss of nicotine as result of the cigarette manufacturing process The only nicotine not contained in the tobacco being processed into cigarettes that which is used to denature alcohol used as solvent for flavorings   That nicotine required by U.S statute The entire process of reconstituting tobacco is matter of public record including the 1984 Surgeon General's Report. There is nothing about nicotine as occurs in tobacco or the cigarette manufacturing process that is not matter of public record. 1