Attachuent 28 , 1977 September Mr . Cundiff Re : Product Objectives SALEM Light 100 (Current tar Level This to provide you Kith the product objectives and action redevelopment standards for the 11 mg SALEM Light 100 '$ product Objectives/Action_Standards The goal develop improved SALEM Light 100 "g product that: (1) beats the SALEM Light 100 current product among its current smokers (2) beats both Merit Menthol 100 8 and Kool Super Lights Longg sample representing ail arong renthol 100 smokers_ Rationale Recent testing (1) (MRD 177-5366) Light SALEM 100 VS _ 00'8 indicated substantial Merit Menthol Product vulnerability fcr SALEM_ SALEM Light 100 s lost Kerit Menthol significantly, 1 100 in terns overall preference _ SALEM Light_10Q 'g Merit 100 ' fen 1 Rated above Favorable conutients only 23 Unfavorable comments only The major difference between the two brands in terns of favorable cOMents in the good was area taste/flavor Kerit major differences_ Yhere rated higher . was The in termg unfavorable comments showed SALEM too mild" droslec a1EX and hard draw. Also , Merit appears have emn bad taste_
Attachuent September 28 , 1977 Mr . Cundiff Re : Product Objectives SALEM Light 100 (Current tar Level This to provide you Kith the product objectives and action standards for the redevelopment 11 mg SALEM Light 100 '$ product Objectives/Action_Standards The goal develop improved product that: "g SALEM Light 100 (1) beats the current SALEM Light 100 among its current smokers product (2) beats both Merit Menthol 100 8 and Kool Super Lights Longg arong sample representing ail renthol 100 smokers_ Rationale (1) Recent testing (MRD 177-5366) SALEM Light 100 VS _ Merit Menthol 00'8 indicated substantial Product vulnerability fcr SALEM_ SALEM Light 100 s lost Kerit Menthol 100 significantly, in terns overall preference _ 1 SALEM Light_10Q 'g Merit fen 100 ' 1 Rated above Favorable conutients only 23 Unfavorable comments only The major difference between the two brands in terns of favorable cOMents was in the area good taste/flavor Yhere Kerit was rated higher . The major differences_ in termg unfavorable comments showed SALEM too mild" and hard droslec a1EX draw. Also , Merit appears have emn bad taste_