BIenotd Cxmpany RO Box - 2959 Winston-Salem NC 27102 Contact; Public Relations Dcparument RJRT 2000-19 (336) 741-4616 (336) 741-0605 (336) 741-6995 Rexnolds Tobacco'$ Risk-Reduction Methedologr Demonsris Ecipec Cigersttes Mur Bresent L =s Risk Weck DallasEontWorth Tet Matksuo Bsein Ihs_ WINSTON-SALEM NC Using April 19, 200u four-STep scientific methodology. RJ.Rcynolds Tobacco Company (RRT) has concluded that Eclipse, cigareltc that primarily heats [obacco. may prcsent smokers with Jess risk of cancer; chronic bronchitis and possibly emphyscma wben compared [O Othcr cigaretes, Eclipse will be [ESt-markeled in the DallasFon Worzh ara beginning this week through direct mail and inlemet sales I0 agc-venfied, adult smokers 2] and older: The company plans [0 follow wirh retail distibution of Eclipse in selected retai] outlers in the DallasfFon Worth area Today' $ announcement wis made a1 the annual sharcholders' mecting of R J. Reynolds Tobacco Holdings, Inc: (RJR) the parcnt company of Reypolds Tobacco RJR Chainan and Chief Executive products proxcesses may provide the Ofticer Andrew Schindler says: "To asscss whether new four-Step scientifc mcthodology: porential for risk reducton, Reynolds Tobacco established and uses new cigarelte may prescnt less risk compared IO Other ciganrtes; it "Before we make any claim that must be substantiated by extensive scicntfic testing and verified by independent expeits. Schindler says the four steps Of the methodology arc: chemical [esting and analysis; biological and [oxicological [espng; human [estng; ad 7 Independenr scientific verification: more
BIenotd Cxmpany RO Box - 2959 Winston-Salem NC 27102 Contact; Public Relations Dcparument (336) 741-4616 (336) 741-0605 (336) 741-6995 RJRT 2000-19 Rexnolds Tobacco'$ Risk-Reduction Methedologr Demonsris Ecipec Cigersttes Mur Bresent L =s Risk DallasEontWorth Tet Matksuo Bsein Ihs_ Weck WINSTON-SALEM NC April 19, 200u Using four-STep scientific methodology. RJ.Rcynolds Tobacco Company (RRT) has concluded that Eclipse, cigareltc that primarily heats [obacco. may prcsent smokers with Jess risk of cancer; chronic bronchitis and possibly emphyscma wben compared [O Othcr cigaretes, Eclipse will be [ESt-markeled in the DallasFon Worzh ara beginning this week through direct mail and inlemet sales I0 agc-venfied, adult smokers 2] and older: The company plans [0 follow wirh retail distibution of Eclipse in selected retai] outlers in the DallasfFon Worth area Today' $ announcement wis made a1 the annual sharcholders' mecting of R J. Reynolds Tobacco Holdings, Inc: (RJR) the parcnt company of Reypolds Tobacco RJR Chainan and Chief Executive Ofticer Andrew Schindler says: "To asscss whether new products proxcesses may provide the porential for risk reducton, Reynolds Tobacco established and uses four-Step scientifc mcthodology: "Before we make any claim that new cigarelte may prescnt less risk compared IO Other ciganrtes; it must be substantiated by extensive scicntfic testing and verified by independent expeits. Schindler says the four steps Of the methodology arc: chemical [esting and analysis; biological and [oxicological [espng; human [estng; ad Independenr scientific verification: 7 more