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&6 Ulcl 21 ic Ke K<ayi PHILIP MORRIS U.S.A, inter 0FFIcE CORRESPONDENCE 1CO Park Avenue Nex York, N.Y.10017 Date; March 16, 1981 Fitzmaurice Morgan, Jon Na Zoler From: Barclay_Smoker_Study Subject: Here copy sma | scale telephone survey Leo Burnett recently did among 55 Barclay smokers generally confirms the information that obtained from the Barclay test markets Perhaps the biggest difference that among Barclay smokers there very Ieve] specghic claimed awareness, a5 we] strong Playback of copy ements S~: JNZIng Attachments 1