STATEMENT OF HAROLD H KASSARJIAN, Ph.D My name is Harold H_ Kassarjian. Professor Emerits of Marketing and Consumer Bchavior at the Graduate School of Management; University of Califomia Los Angeles: For the last have taught courses at UCLA in consumer behavior, thiny years marketing research methodology, statistics, the design mass communications Iesarch and interpretation of consumer Surveys and opinion polls. member of the American Association for Public Opinion Rescarch_ am 1 Americn Marketing Association and the Association for Consumer Rescarch , among others: Over the years have becn asked t0 consult on issues involving consumer atindes and public opinion by the U.S. Food and Administration Drug the Federl Trade Commission the State of Califomia and others: have witen numerous arucles and books in the field of consumer bchavior, and administered and interpreted numerous surveYS of public opinions and nave designed attinudes: 993 Gallup Survey, Smoking Prevalence, Beliefs and have Icviewed the Activities by Gender and Other Demographic Indicators, R. M. Thomas, M.D Laran Princeton, NJ:   The Gallup Organization , cited by Commissioner Kessler in 1993 Inc  , Congress his March 25 1994 statement to In addition have separately analyzed the Fexponses of smokers in this Survey who say that they are addicted to cigarettes: Zozobu 10634
STATEMENT OF HAROLD H KASSARJIAN, Ph.D My name is Harold H_ Kassarjian. Professor Emerits of Marketing and Consumer Bchavior at the Graduate School of Management; University of Califomia Los Angeles: For the last thiny years have taught courses at UCLA in consumer behavior, mass communications marketing research Iesarch methodology, statistics, the design and interpretation of consumer Surveys and opinion polls. am member of the American Association for Public Opinion Rescarch_ Americn Marketing Association and the Association for Consumer Rescarch , among others: 1 Over the years have becn asked t0 consult on issues involving consumer atindes and public opinion by the U.S. Food and Drug Administration the Federl Trade Commission the State of Califomia and others: have witen numerous arucles and books in the field of consumer bchavior, and nave designed administered and interpreted numerous surveYS of public opinions and attinudes: have Icviewed the 993 Gallup Survey, Smoking Prevalence, Beliefs and Activities by Gender and Other Demographic Indicators, R. M. Thomas, M.D Laran Princeton, NJ:   The Gallup Organization , Inc  , 1993 cited by Commissioner Kessler in his March 25 1994 statement to Congress In addition have separately analyzed the Fexponses of smokers in this Survey who say that they are addicted to cigarettes: Zozobu 10634