GOURSE Family c 0 N $ 0 R T | U M For Release: Contact: November 6, 1992 #embers: Media Relations SIndee Bcest (202) 457-9387 Cuvicorng Deachuer (202) 783-5092 Ann Qar esen Ecurabuns' CLasulzmt New Television Ads Say Smoking Should Not Be A Part of Growing The Fex Mechael J, Dudt Up" Eult Mster CEHerd Frcenae Consortium of youth experts and The Tobacco Institute huatey distribute second wave of ads to promote the message Kalperin 3mig Etncabige Fpbcy Aaats} Washington, D.C The Family COUR.SE Nan Irpang Consortium today released two Lxee; Enuczict new television advertisements aimed at discouraging youngsters from ofsprowing The advertisements; whose theme is "smoking should not be DrcrJa Frchadd part growing Schesl Princp2t uP; were developed with from The Tobacco Institute grant Wexer Sincair 'Supenisor Today'$ EetedatSchaal release of two new ads builds 0n the success of ads distributed earlier The Covnci February 1992, Grezt Cihy Scbxols this year: the first two television ads were distributed the Family CO.UR.SE Consortium Totactu Lstilule Response_from televisions stations has been very_positive with almost 200 station- 46 states Ie District 0 Couumbia and Puerto Rico] returning postage cards indicating they ~paid are using the announcements datrhno IQAL The Family CO.URSE Consortium has sent the new ads t0 television stations throughout the country urging they be aired as public service The Consortium is an Organization of education announcements (PSAs). experts and individuals involved on day-IO-day basis with young people The two new 30-second ads offer parents and other adults advice on hOw t0 help - young people cope with peer pressure key reason youngsters Smoke Both ads offer; via toll-irce number (1-800-342-9099), booklet entitled Helping "Tobacco Youth Say No; techniques which provides communications for adult role models Nearly 300,000 copies of the booklet have becn distributed since its release in December 1990. "These ads have proven t0 be great tool in helping us offer parents and educators tools to help children; said Sandee Boese chairman of the Consortium   Boese, former chairman Of the California State Board of 1 Education added; "The PSAs really perform Standing alone, duty: double they prompt parents think about how t0 communicate with their children about smoking and other But with the toll-free number; they hard choices encourage parents t0 get the information that they need. Family C..WRS,E Consortium Commumica] Ok Thgqugk @pch Minds. UndeaSTaNLiNG AESCEC) Ano Self {evee6 7328 FentSj znia Rvenue HW _ Sante 500, Waciinglon @  As
Family GOURSE c 0 N $ 0 R T | U M For Release: November 6, 1992 Contact: Media Relations (202) 457-9387 (202) 783-5092 #embers: SIndee Bcest Cuvicorng Deachuer Ann Qar esen Ecurabuns' CLasulzmt The Fex Mechael J, Dudt Eult Mster CEHerd Frcenae huatey New Television Ads Say Smoking Should Not Be A Part of Growing Up" Consortium of youth experts and The Tobacco Institute distribute second wave of ads to promote the message Washington, D.C The Family COUR.SE Consortium today released two new television advertisements aimed at discouraging youngsters from The advertisements; whose theme is "smoking should not be ofsprowing uP; part were developed with growing grant from The Tobacco Institute Today'$ release of two new ads builds 0n the success of ads distributed earlier this year: February 1992, the first two television ads were distributed the Family CO.UR.SE Consortium Response_from televisions stations has been very_positive with almost 200 station- 46 states Ie District 0 Couumbia and Puerto Rico] returning postage ~paid cards indicating they using the announcements are 3mig Kalperin Etncabige Fpbcy Aaats} Nan Irpang Lxee; Enuczict DrcrJa Frchadd Schesl Princp2t Wexer Sincair EetedatSchaal 'Supenisor The Covnci Grezt Cihy Scbxols Totactu Lstilule datrhno IQAL The Family CO.URSE Consortium has sent the new ads t0 television stations throughout the country urging they be aired as public service announcements (PSAs). The Consortium is an Organization of education experts and individuals involved on day-IO-day basis with young people The two new 30-second ads offer parents and other adults advice on hOw t0 help - young people cope with peer pressure key Both ads offer; via reason youngsters Smoke toll-irce number (1-800-342-9099), "Tobacco booklet entitled Helping Youth Say No; which provides communications techniques for adult role models Nearly 300,000 copies of the booklet have becn distributed since its release in December 1990. "These ads have proven t0 be great tool in helping us offer parents and educators tools to help children; said Sandee Boese chairman of the Consortium   Boese, former chairman Of the California State Board of Education added; "The PSAs really perform double duty: Standing alone, they prompt parents think about how t0 communicate with their children about smoking and other hard choices But with the toll-free number; they encourage parents t0 get the information that they need. 1 Family C..WRS,E Consortium Commumica] Ok Thgqugk @pch Minds. UndeaSTaNLiNG AESCEC) Ano Self {evee6 7328 FentSj znia Rvenue HW _ Sante 500, Waciinglon @  As