PY CIGARETTE ADVERTISING CODE, INc MADiSon AVEnUE NEw Tork iooi0 June 3, 1966 Roprnt B MTR AAIA C00( 09-000 LenTaaTOna TO ALL MELBBERS : Effective immediately, the following shall aPply cigarette advertising tolevision broadcasts radio on Or of athletic eventg: television sports Radio who are Well- or announcers athletes may dellver forer only Zead - knowm athletes ing that have no promotional content_ and opening and closing that have no promotional content_ announcements (or the and word from our sPontor Thus now would be allowad would This Tobacco Company ) you by brought tho 15 being (hag been) program Tobacco Company . Identified not well-known sports announcers Yho are congidered to be athletes former athletes are entertainment world" "Persons who "celebrities the under 21 would have  special @Ppoal to Porsont years they subject thege of or both and 80 4re age restrictions: Parsonal (a) They may dellver no testimonials_ {rtt-porton (b) delIver They Day no connected the u8e tna COpY , Product_ (or we) notico .9. of People switching lot Brand %. (c) They may deliver COpy wich not 4jed Pack todey: ") imperative "Buy Cw] (Let horatory 3 light WP: ")' any ~3; obligation thould.- language of Owe I ought have to. to. mugt . 47-16 1 connaction with to yourself etc. in 54 the product They not the use of may U( deliver rhetorical Yhich use8 copy "why questions : trY One?" ) not the product with connection the use Of lazis 7$
PY CIGARETTE ADVERTISING CODE, INc MADiSon AVEnUE NEw Tork iooi0 June 3, 1966 Roprnt B MTR LenTaaTOna AAIA C00( 09-000 TO ALL MELBBERS : Effective immediately, the following shall aPply cigarette advertising on radio Or tolevision broadcasts of athletic eventg: Radio or television sports announcers who are Well- knowm athletes forer athletes may dellver only Zead - ing that have no promotional content_ and opening and closing announcements that have no promotional content_ Thus and now word from our sPontor (or the Tobacco Company ) would be allowad would This program 15 being (hag been) brought you by tho Tobacco Company . Identified sports announcers Yho are not well-known athletes former athletes are congidered to be "celebrities the entertainment world" "Persons who would have  special @Ppoal to Porsont under 21 years of age or both and 80 they 4re subject thege restrictions: (a) They may dellver no Parsonal testimonials_ (b) They Day delIver no {rtt-porton COpY , connected the u8e tna Product_ .9. (or we) notico lot of People switching Brand %. (c) They may not deliver COpy wich 4jed imperative "Buy Pack todey: ") Cw] horatory (Let ~3; 3 light WP: ")' any language of obligation thould.- ought to. mugt . have to. Owe I to yourself etc. in connaction with 47-16 54 the use of the product They may not U( deliver copy Yhich use8 rhetorical questions "why not trY One?" ) connection with the use Of the product lazis 7$ 1 :