P.2 01:ZSPM FHILIP MCRRIS MAR 21 DRAFT FOR IMMEDIATE RELEASE CONTACT; STATEMENT BY PHILIP MORRIS U.SA night's broadcast which featured NEW YORK March 21 1996 Lagt Victor DeNoble was Iittle more than rehash of the testimony he gave before Cangressional subcommittee in 1994, and bafore the same said It is no secret that Phlllp Morris has in the Past _ Cangressionel eubcommittee that nicotine has mild pharmacologica effects_ Nor is it a secret that Philip Morris conducted research on its product just Indeed If we didntt as other manufacturers conduct research on thelr products, wouldosF properlz criticized for not doing 50. conduct such research we ABC yesterday, that Dr: as we pointed out to It is important t0 note DeNoble's implications Ihat his research at Phllip Morris proved nicotine deposition on is contradicted by his own swam testimony given at "addictive behalf of an adverse party in litigation against Phillp Morris In 1988, four full In that sworn statement, Dr: years after he left Philip Morris' employment: DeNoble contirmed that his research at Philip Morris led him to conclude the following; reinforcer in the class of non-addictive chamical compounds Nicotine is (Emphasis added,) such as saccharin, or wator: When asked further for his views in this regard, Dr. DeNoble replied in 1988: correct statement to say that nicotine Is addicting dont belleve that it i8 don't believe that; no_ Moreover; Dr: DeNoble testified that he never did any experimentalion with nicotine while at Philip Morris which led hlm to change his opinion that nicotine and that he still held that belief at the time of his 1988 was non-addictive deposition 1 More
P.2 01:ZSPM FHILIP MCRRIS MAR 21 DRAFT FOR IMMEDIATE RELEASE CONTACT; STATEMENT BY PHILIP MORRIS U.SA NEW YORK March 21 1996 Lagt night's broadcast which featured Victor DeNoble was Iittle more than rehash of the testimony he gave before Cangressional subcommittee in 1994, It is no secret that Phlllp Morris has said in the Past _ and bafore the same Cangressionel eubcommittee that nicotine has mild pharmacologica effects_ Nor is it a secret that Philip Morris conducted research on its product just as other manufacturers conduct research on thelr products, Indeed If we didntt conduct such research we wouldosF properlz criticized for not doing 50. It is important t0 note as we pointed out to ABC yesterday, that Dr: DeNoble's implications Ihat his research at Phllip Morris proved nicotine "addictive is contradicted by his own swam testimony given at deposition on behalf of an adverse party in litigation against Phillp Morris In 1988, four full years after he left Philip Morris' employment: In that sworn statement, Dr: DeNoble contirmed that his research at Philip Morris led him to conclude the following; Nicotine is reinforcer in the class of non-addictive chamical compounds such as saccharin, or wator: (Emphasis added,) When asked further for his views in this regard, Dr. DeNoble replied in 1988: dont belleve that it i8 correct statement to say that nicotine Is addicting don't believe that; no_ Moreover; Dr: DeNoble testified that he never did any experimentalion with nicotine while at Philip Morris which led hlm to change his opinion that nicotine was non-addictive and that he still held that belief at the time of his 1988 deposition 1 More