1999) Draft #2 (November 15 Philip Morris CEMA Korea Confidential Quantitative Questionnalre Iam going scme companies thal do business here in Karea; For read you the names or not? (FOR THOSE THAT ARE each one please Iell me you have ever heard cf "very RECOGNIZED, ASK ) And would you say that you know the company well" , somewhat" , "Just Iittle' only the namc [READ AND ROTATE Q1] Ow Very DKNA Veutchnang Some Lite (ol;) DikA comicany Name Philip Moris Japan Tobacco Miller Beer British American Tcbacco (BAT} Kraft Foods Kt8G Hile Lote [ASK ONLY FOR COMPANIES THAT WERE GIVEN A RATING OF 2,3,OR IN Q1] Please use Next, Please tell me your avera impression 0f each company that you Know scale from where is "completely favorabl and" completely unfavorable Using the five The (irst company Is scale, what is your overal impression of point [INSERT COMPANY] [READ AND ROTATE Q2j Ccmp clcly DKINA Comdleldy Unfavorbla Favorable Philip Moris/ Japan Tcbacco Miller Deer British American Tobacco (BAT} Kraft Foods KTEG Hite Lotte Td Iike to knovi how impartant a number characterstcs are when thinking about you defines good and responsible lobacco company. That Im going read you number wna things different Ihat son e people say are imperlant for - good and responsible tobaczo | do; For each; Id Iike to find out how imporlant you personaly think each one company To o Ihis; please use scale Irom " to "5" where is "impontant but not essential and "5" is "absolutely essential" please tell me how important it is for good ard responsible tobacco company each of the following, the first ore Dossess Winthlin Wcrdwide Asia PM CEMA Korga
Draft #2 (November 15 1999) Philip Morris CEMA Korea Confidential Quantitative Questionnalre Iam going read you the names scme companies thal do business here in Karea; For each one please Iell me you have ever heard cf  or not? (FOR THOSE THAT ARE RECOGNIZED, ASK ) And would you say that you know the company "very well" , somewhat" , "Just Iittle' only the namc [READ AND ROTATE Q1] Ow Name Very DKNA (ol;) Veutchnang Some Lite DikA comicany Philip Moris Japan Tobacco Miller Beer British American Tcbacco (BAT} Kraft Foods Kt8G Hile Lote [ASK ONLY FOR COMPANIES THAT WERE GIVEN A RATING OF 2,3,OR IN Q1] Next, Please tell me your avera impression 0f each company that you Know Please use scale from where is "completely favorabl and" completely unfavorable The (irst company Is Using the five point scale, what is your overal impression of [INSERT COMPANY] [READ AND ROTATE Q2j Ccmp clcly Unfavorbla DKINA Comdleldy Favorable Philip Moris/ Japan Tcbacco Miller Deer British American Tobacco (BAT} Kraft Foods KTEG Hite Lotte Td Iike to knovi how impartant a number characterstcs are when you thinking about wna defines good and responsible lobacco company. That Im going read you number different things Ihat son e people say are imperlant for - good and responsible tobaczo company do; For each; Id Iike to find out how imporlant you personaly think each one To o Ihis; please use scale Irom " to "5" where is "impontant but not essential and "5" is "absolutely essential" please tell me how important it is for good ard responsible | tobacco company Dossess each of the following, the first ore Winthlin Wcrdwide Asia PM CEMA Korga