VICEROY ON-PACK GAMES NATICNAL TIFORETCAL PLANS VICERY Product Brand Family Rase for 1983 29,0d0 0d0 Avptagp Month pack volune Franchise 725 000 snokers for month Normal trial Gane Pieces Produce 53,538,500 Yeeks volume jected Incremental Business Pro from Gane 208 214 . million sticks Cost and Breakeven utmary ITER UNZTE DQLLARS 53,538 . Gare Piece Volute Trenchise CucMo] Trial Usage 830 _ Trial 707 . Incremental S.# Peterials Cost 6)0 -AP 030 Payments Cost Incremental Media 0do Publicity Game Piecer 813/" 696 ?ack Printing $.15/1 #Prize Pool S40/0 2,444.5 E , 745.5 Gross Cost Incrementol Product Marcin 2 ,724 . 0 Coupon Usage Incremertal 49 . Marg_n 5,972 .2 Net Cost Trial Franchise Trial 42,830 Kormal Non Smokers 535 172.3 Net Trials Triers Net 1/3 3,116 Cluster 1/6 othcr Non- 4,737.5 menthol smokers 1/12 Mentnol 1 1,375 smorers 9,229 Total Conversion Potential 183 28 : Brcakcvcn 133 mon ths ths ION Structure SEill finalized "Prize Pool{Prize
VICEROY ON-PACK GAMES NATICNAL TIFORETCAL PLANS VICERY Product Brand Family Avptagp Rase Month pack volune for 1983 Franchise 725 000 snokers Normal trial for month Gane Pieces Produce 53,538,500 Pro jected Incremental Business from Gane 208 214 . million sticks 29,0d0 0d0 Yeeks volume Cost and Breakeven utmary ITER UNZTE 53,538 . DQLLARS Gare Piece Volute Trenchise CucMo] Trial Usage Incremental Trial S.# Peterials Cost -AP Payments Cost Incremental Media Publicity Game Piecer 813/" ?ack Printing $.15/1 #Prize Pool S40/0 830 _ 707 . 6)0 030 0do 696 2,444.5 E , 745.5 Gross Cost Incrementol Product Marcin Coupon Usage Incremertal Marg_n 2 ,724 . 0 49 . 5,972 .2 Net Cost Trial Franchise Kormal Trial Non  Smokers Net Trials Net Triers 1/3 Cluster 1/6 othcr Non- menthol smokers 1/12 Mentnol smorers Total Conversion Potential 28 Brcakcvcn mon ths ION ths 42,830 535 172.3 3,116 4,737.5 1 1,375 9,229 183 : 133 "Prize Pool{Prize Structure SEill finalized