ADDITIONAL QAA 04-15-00 Markelig When does Eclipse go on sale (through website & 800 number) April 19"h. What kind of publications will Eclipse advertising appear in? Note: the ads are not appearing nationally; only in Texas in the Dallas/Ft Worth area where the publication could make that circulation cut Newsweek People D Magazine (Dallas) Texas Monthly, Dallas Morning Ncws, Fort Worth Star Tclegram Ladics Home Journal (not in newsstand copies ) Sports Illustrated (not in newsstand copics) Playboy (Texas only) Southern Living First date these ads will appear? Newspapcr ads will appear in Dallas Fort Worth on April 21* . Ads will appear in the June issues of magazines Why did you choose Dallas/Ft. Worth for the test market? market It'$ a major metropolitan market; an area of sufficient size to do viable test The area is also fairly representative of the average U.S. smoking population Also, it's far cnough away from previous Eclipse test markets that smokers there are not likely to be familiar with the product; and we can better gauge objective reaction to the current product and advertising Will you fill orders from outside the test market now? If we get orders from oulside Texas at present; we will attempt t0 fulfill orders as Our production capacity allows (in states/localitics where such sales are permitted) Eclipse better way to smoke; say about your other brands? By saying what does No cigarelte is safe, including Eclipse or any of our other brands: All cigarettes present risk, but Eclipse may present less risk than any "burn-down cigareltes. Eclipse is brarid that may interest smokers who arc conccrned about thc risks but havc willing that decided not to quit; and who are lights and smokes litelc t0 (ry cigarelte differently. How many _ what states do not allow you to selUship cigarettes via direct mail? 3 We can sell in 38 slates. The 12 states where Eclipse will not be available initially rcpresent will attempt t0 resolve lhese issues over time stales whcre this cither legal or tax isSuC if Eclipse is succecssful in Dalles Fort Worth Those 12 slales are: Alabama, Arkansas 3 Louisiana; Iowa, Virginia, Maryland, Ncw Jersey, Maine, Montana, Missouri, Connecticut, and Wisconsin
ADDITIONAL QAA 04-15-00 Markelig When does Eclipse go on sale (through website & 800 number) April 19"h. What kind of publications will Eclipse advertising appear in? Note: the ads are not appearing nationally; only in Texas in the Dallas/Ft Worth area where the publication could make that circulation cut Newsweek People D Magazine (Dallas) Texas Monthly, Dallas Morning Ncws, Fort Worth Star Tclegram Ladics Home Journal (not in newsstand copies ) Sports Illustrated (not in newsstand copics) Playboy (Texas only) Southern Living First date these ads will appear? Newspapcr ads will appear in Dallas Fort Worth on April 21* . Ads will appear in the June issues of magazines Why did you choose Dallas/Ft. Worth for the test market? It'$ a major metropolitan market; an area of sufficient size to do viable test market The area is also fairly representative of the average U.S. smoking population Also, it's far cnough away from previous Eclipse test markets that smokers there are not likely to be familiar with the product; and we can better gauge objective reaction to the current product and advertising Will you fill orders from outside the test market now? If we get orders from oulside Texas at present; we will attempt t0 fulfill orders as Our production capacity allows (in states/localitics where such sales are permitted) By saying Eclipse better way to smoke; what does say about your other brands? No cigarelte is safe, including Eclipse or any of our other brands: All cigarettes present risk, but Eclipse may present less risk than any "burn-down cigareltes. Eclipse is brarid that may interest smokers who arc conccrned about thc risks but havc decided not to quit; and who are willing  t0 (ry cigarelte that lights and smokes litelc differently. How many _ what states do not allow you to selUship cigarettes via direct mail? We can sell in 38 slates. The 12 states where Eclipse will not be available initially rcpresent stales whcre this cither legal or tax isSuC will attempt t0 resolve lhese issues over time if Eclipse is succecssful in Dalles Fort Worth Those 12 slales are: Alabama, Arkansas Louisiana; Iowa, Virginia, Maryland, Ncw Jersey, Maine, Montana, Missouri, Connecticut, and Wisconsin 3 3