'Lirillrdl MEMIO)KANIJ'M Sepeember2511919 TOt Hesgre Ave Bags Orcutt Goldbrenner FROH . Ronald $ and Regulations Affecting RE ! Guldelineg Laws Advertdging and Promo ional Actiutles opinfon Thie Jete forth thc Department nemc Lak In connection varloug Lorillard advert ising uith and promotlonal activltieg and faderal, state and local laws and regulatione Wa have organIeed chie according categorler 0f Inquf- memo the main rfer receive: Sampling Chance Promo (Swvecpstakes) ons Game9 (Contests of Skill Couponing Conbumcr Giveaways Self-Liquidators Uee of the word Free Uge of the word "New change Theg0 delines subject gule are and propobed promotione thould alwaye Dcpartment before Lmple- be reviewed by the Law 1 mentatlon. mESE_GUIDELINES SHQULDNCT BE_VIEWEDAS BUBSII - IUTE EOR_LEGAL_ADVICE Lnformatlon Tho aupplicd 19 current of thig 45 date Rovover L' very Important 1t that continue hear from the fleld ulth to current robpect implementation of these lawb . The Sal0e Dopartment endeavored to provide has with continu- 08 Ing fJou Information with to thege respect mattere dcaling Thfo lo tho lateat set memos with thebe bWbjocto and REPLACES the cntitled memo "Var Promotional 0us Actlvftlee"
'Lirillrdl MEMIO)KANIJ'M Sepeember2511919 TOt Hesgre Ave Bags Orcutt FROH . Ronald $ Goldbrenner Guldelineg Laws and Regulations Affecting Advertdging and Promo ional Actiutles RE ! Thie nemc Jete forth thc Lak Department opinfon In connection uith varloug Lorillard advert ising and promotlonal activltieg and faderal, state and local laws and regulatione Wa have organIeed chie memo according the main categorler 0f Inquf- rfer receive: Sampling Chance Promo ons (Swvecpstakes) Game9 of Skill (Contests Couponing Conbumcr Giveaways Self-Liquidators Uee of the word Free Uge of the word "New Theg0 gule delines are subject change and propobed promotione thould alwaye be reviewed by the Law Dcpartment before Lmple- mentatlon. mESE_GUIDELINES SHQULDNCT BE_VIEWEDAS BUBSII - IUTE EOR_LEGAL_ADVICE 1 Tho Lnformatlon aupplicd 19 current 45 of thig date Rovover 1t L' very Important that continue hear from the fleld ulth robpect to current implementation of these lawb . The Sal0e Dopartment has endeavored to provide 08 with continu- Ing fJou Information with respect to thege mattere Thfo lo tho lateat set memos dcaling with thebe bWbjocto and REPLACES the memo cntitled "Var 0us Promotional Actlvftlee"