LIMIIE MEMQEANUA 11, 1985 March TC: R. As Blott Krox Wayne McCafferty Falk CC: Irperlal Tobacco McMurtrie Parrack Riehl Whltehalr, JI. Reynolds Mel Iman E. As Willets Sproule Curtis FROM: REFORL (LRD 41985-131P) EIFFEL_QUALITALIVE RESEARCK IOPLILE SUBJECT: BACKGROUNDPURPQEE for the Eiffel qualitative research conducted In Attached is the final Teport January 31 ebruary 1, 1985. Chicago anc MHoQOLOGY 25 one-on-pne in-depth Interviews was condurted In Chicego total of the respondents were female , rest male All the Slightly more than half had purchased more than one brard 0f smoked four Or wee< and more packs between menthol was divided cigarette in the past four weeks The   sanple Llght a full-flavor smokers each comprised smokers ad non-menthol smokers_ ultra-light smkers comprlsed the other approxinately 40X of the sample, while All respondents between 21 and 49 years of 203 _ were age . KEY FINDINGS the topline report of 2/11, the key findings are as follows: As stated the interviewer the veriable-flavor concept was Introduced When Even after seeing were Initially puzzled by respondents the idea cigarette remained Idea of controlling the flavor of the a, the were aware of the defined for some respondents, and not al1 poorly of tar an the amunt of flavor relationship between the level 620705954
LIMIIE MEMQEANUA March 11, 1985 TC: R. As Blott Wayne Krox Irperlal Tobacco McCafferty Parrack Whltehalr, JI. Mel Iman Sproule Falk McMurtrie Riehl Reynolds E. As Willets CC: Curtis FROM: EIFFEL_QUALITALIVE RESEARCK IOPLILE REFORL (LRD 41985-131P) SUBJECT: BACKGROUNDPURPQEE Attached is the final Teport for the Eiffel qualitative research conducted In Chicago January 31 anc ebruary 1, 1985. MHoQOLOGY total of 25 one-on-pne in-depth Interviews was condurted In Chicego Slightly more than half the respondents were female , the rest male All smoked four Or more packs wee< and had purchased more than one brard 0f cigarette in the past four weeks The   sanple was divided between menthol smokers ad non-menthol smokers_ Llght a full-flavor smokers each comprised approxinately 40X of the sample, while ultra-light smkers comprlsed the other 203 _ All respondents were between 21 and 49 years of age . KEY FINDINGS As stated the topline report of 2/11, the key findings are as follows: When the veriable-flavor concept was Introduced the interviewer respondents were Initially puzzled by the idea Even after seeing the a, the Idea of controlling the flavor of cigarette remained poorly defined for some respondents, and not al1 were aware of the relationship between the level of tar an the amunt of flavor 620705954