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195 NewS from UREAU INDUSTRIAL SErvic 4AD yI - ATY Tork Knaaiat HICL Boo0 for Release_Immediately WAR-BORN FILTER USED T0 REMOVE TARS AND NICOTINE IN CIGARETTE Kent ttes With Built-In_Filter Using Similar Lorillard Introduce8 C}Eanet Atomic Eliminates Time8 More Ingredient To Targ and Nicotine Than Heretofore built-in filter New York, March 19: new clgarette with removes  seven times more tars and nicotine than which any heretofore developed wag introduced here today cigarette filter Lorillard Company under the brand name Kent. The ingredient which accomplishes this unprecedented degree of filtration 18 currently used remove radio-active materials the afr at plantg of the Atomic Energy Commls8lon and from the mogt effective filter materlal yet commerclally 8ald avallable. Its adaptation c1garette the culmination of of Intensive regearch and deve lopment work Lorillard ' 8 months Laboratorleg under the dlrection of Harri: Parmele Research regearch dlrector of the company Regearch consultant8 from abroad and from American college8 ag31sted In thib Nork. 1 (more ) Subtidiary YOUhO RulicaM; INc 285 Maditon Aver Now York I7,N,Y.