THE Memorandum TOERC8v COMPANY July22, See Below 1992 Hamrond Group Sales Frorcticn Manager RIVIEEA Retail Converion Progm Mr; R j, Burce M. T. J. Ricdel Sales Director Northern Sales Director Central Mr. J.R Nicomede M. P V Sitlez Sales Director Sales Diector Westem Southern Mr. E_ Pape Sales Directcr Eaaterr 'Dare To Conpare Frogram in St Louis We discussed the RIVIERA Rezail Conversicr and this memo will serve to provide you with your allocation packs duct the program m your Field area You have been allccated 50,COO free packs &nd UOO eagel cards for uge in this #il bc conductcd August 24 Octocer 2, 1992 programn Fho establish RIVTERA distribution Zhc intent of this progran is high opportucicy non provide they dieplay calls. The eagel card will cotmuunicate the consuter thac of Kooi, Newport Or other competitive menthols such her retaler Salen Facz eoC Raleigh Extra Mecthol, they will receive of RIVIERA free pack have product To egtabkgh distribution fcr RIVIERA and t allow for the retailer stvleg available for tbe progra gtyle (4 munl) muat be Advance curton @ne Ordered or sold in prior to the program beginning o Augus: 24. Your Sales Organization will reimourse the retailer ic RIVIERA product, atyle for style King E King, (ie: RIVIERA Light etc } Careful monitoring of this progran for Koo Lgrt and retail outlet selection i9 eggential the 9uccesg of the program. Reporting of packs used will be handled 49 normal gratis on tke gratis form and o the Expense Riv Ret: Com. Account under Other 634301146
THE TOERC8v COMPANY Memorandum July22, 1992 See Below Hamrond Group Sales Frorcticn Manager RIVIEEA Retail Converion Progm Mr; R j, Burce Sales Director Northern M. T. J. Ricdel Sales Director Central Mr. J.R Nicomede Sales Diector Westem M. P V Sitlez Sales Director Southern Mr. E_ Pape Sales Directcr Eaaterr We discussed the RIVIERA 'Dare To Conpare Rezail Conversicr Frogram in St Louis and this memo will serve to provide you with your allocation packs duct the program m your Field area You have been allccated 50,COO free packs &nd UOO eagel cards for uge in this programn Fho #il bc conductcd August 24 Octocer 2, 1992 Zhc intent of this progran is establish RIVTERA distribution high opportucicy non dieplay calls. The eagel card will cotmuunicate the consuter thac they provide her retaler eoC Facz of Kooi, Newport Or other competitive menthols such Salen Raleigh Extra Mecthol, they will receive free pack of RIVIERA To egtabkgh distribution fcr RIVIERA and t allow for the retailer have product available for tbe progra @ne curton gtyle (4 stvleg munl) muat be Advance Ordered or sold in prior to the program beginning o Augus: 24. Your Sales Organization will reimourse the retailer ic RIVIERA product, atyle for style (ie: RIVIERA Light King E for Koo Lgrt King, etc } Careful monitoring of this progran and retail outlet selection i9 eggential the 9uccesg of the program. Reporting of packs used will be handled 49 normal gratis on tke gratis form and o the Expense Account under Other Riv Ret: Com. 634301146