BM-16-85 No . Page Date 35417485 BHT VSA MAJOR_MARKETING_DECISION RECOMMENDATION Mnthl Non PRODUCT (5) Box 100 '6 JAMES Menthol ST COURT PROPOSED_ACTIVIIY 1 Test market brand/line nex extension launch brand/line extension National nex Discontinue product Discontinue brand/line extension test market nex in Change selling price Major dvertising/promotional campaign change In Content Spending 8 Sales promotion contract revision selling Change field manpover product Change packaging formulation or Other ST JAMES COURT Hawa ian Program (Check required aPprovals) II APPRQVALS Operating Unit Approvals 1 SPZ 1xI Affairs IH Brand/Sr Brand SDZ Dir. Mor . Corp. 0 BEB Controller Product Dir DIF Group DPC Dir. Nev Products BLM Dir Sales Develop RDS Plng _ ETP VP Strategic Dir . Promotion TP~ Corp. Marketing TEW Media Director VP Lwe RHB Sales La HA RAB VP Manufacturing Executive V.P _ TJM EEK Financial Mktg. Mgr . VP RDEE Operations LRL DRS Dir. Mkto_ Dir. Audit/ Special Projects Tobacco Divisien_Approwals 8 President TES Sr . Finance Cj ili Sr Vice Cha Human Res . BML rnan 7ZA RJP Cha rman Sr . VP Admin. XLD III EEFECTIVE_DATE DECISION ASA 690128267
No . BM-16-85 Page Date 35417485 BHT VSA MAJOR_MARKETING_DECISION RECOMMENDATION Non Mnthl ST JAMES COURT Menthol Box 100 '6 PRODUCT (5) PROPOSED_ACTIVIIY Test market nex brand/line extension National launch nex brand/line extension Discontinue product 1 Discontinue nex brand/line extension in test market Change selling price Major change In dvertising/promotional campaign Content Spending Sales promotion contract revision Change selling field 8 manpover Change packaging or product formulation Other ST JAMES COURT Hawa ian Program II APPRQVALS (Check required aPprovals) Operating Unit Approvals Brand/Sr Brand Mor . SDZ SPZ 1xI Dir. Corp. Affairs IH Group Product Dir DIF 0 Controller BEB Dir. Nev Products BLM Dir Sales Develop DPC VP Strategic Plng _ ETP Dir . Promotion RDS 1 VP Corp. Marketing TEW Media Director TP~ Sales Lwe La RHB Executive V.P _ RAB VP Manufacturing HA Mktg. Financial Mgr . TJM VP RDEE EEK Dir. Mkto_ Operations LRL Dir. Audit/ DRS Special Projects Tobacco Divisien_Approwals President 8 Vice Cha rnan Cha rman TES Sr . Finance Human Res . Cj BML ili XLD 7ZA Sr Sr . VP Admin. RJP III EEFECTIVE_DATE DECISION ASA 690128267