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###Input: These kinds of programs presented ABC with an image of the "philosophy of counterprogramming against its competitors", offering a strong lineup of programs that contrasted with those seen on its rival networks, which helped Goldenson give the network a continuum between film and television. ABC's western series (as well as series such as the actioner Zorro) went up against and defeated the variety shows aired by NBC and CBS in the fall of 1957, and its detective shows did the same in the fall of 1959. To captivate the network's audiences, short 66-minute series were scheduled a half-hour before their hour-long competition. In May 1961, Life criticized the public enthusiasm and sponsorship for these types of shows at the expense of news programming and denounced an unofficial law "replacing the good programs with the bad ones".

In May 2013, ABC launched "WATCH ABC", a revamp of its traditional multi-platform streaming services encompassing the network's existing streaming portal at ABC.com and a mobile app for smartphones and tablet computers; in addition to providing full-length episodes of ABC programs, the service allows live programming streams of local ABC affiliates in select markets (the first such offering by a U.S. broadcast network). Similar to sister network ESPN's WatchESPN service (which originated the "WATCH" brand used by the streaming services of Disney's television networks), live streams of ABC stations are only available to authenticated subscribers of participating pay television providers in certain markets. New York City O&O WABC-TV and Philadelphia O&O WPVI-TV were the first stations to offer streams of their programming on the service (with a free preview for non-subscribers through June 2013), with the six remaining ABC O&Os offering streams by the start of the 2013–14 season. Hearst Television also reached a deal to offer streams of its ABC affiliates (including stations in Boston, Kansas City, Milwaukee and West Palm Beach) on the service.

The Sinclair Broadcast Group is the largest operator of ABC stations by numerical total, owning or providing services to 28 ABC affiliates and two additional subchannel-only affiliates; Sinclair owns the largest ABC subchannel affiliate by market size, WABM-DT2/WDBB-DT2 in the Birmingham market, which serve as repeaters of WBMA-LD (the largest low-power "Big Four" affiliate by market size, which itself is also simulcast on a subchannel of former WBMA satellite WGWW, owned by Sinclair partner company Howard Stirk Holdings). The E. W. Scripps Company is the largest operator of ABC stations in terms of overall market reach, owning 15 ABC-affiliated stations (including affiliates in larger markets such as Cleveland, Phoenix, Detroit and Denver), and through its ownership of Phoenix affiliate KNXV, Las Vegas affiliate KTNV-TV and Tucson affiliate KGUN-TV, the only provider of ABC programming for the majority of Arizona (outside of the Yuma-El Centro market) and Southern Nevada.

On June 16, 2007, ABC began to phase in a new imaging campaign for the upcoming 2007–08 season, "Start Here". Also developed by Troika, the on-air design was intended to emphasize the availability of ABC content across multiple platforms (in particular, using a system of icons representing different devices, such as television, computers and mobile devices), and "simplify and bring a lot more consistency and continuity to the visual representation of ABC". The ABC logo was also significantly redesigned as part of the transition, with a glossy "ball" effect that was specifically designed for HD. On-air, the logo was accompanied by animated water and ribbon effects. Red ribbons were used to represent the entertainment division, while blue ribbons were used for ABC News.

The network has the unusual distinction of having separately owned and operated affiliates which serve the same market in Tampa, Florida (WFTS-TV and WWSB) and Grand Rapids, Michigan (WZZM and WOTV), with an analogous situation arising in Kansas City, Missouri (KMBC-TV and KQTV). KQTV is licensed to St. Joseph, Missouri, which is designated by Nielsen as a separate market from Kansas City despite being located within 55 miles (89 km) of one another, while WWSB and WOTV serve areas that do not receive an adequate signal from their market's primary ABC affiliate (in the case of WWSB, this dates back to when WTSP was Tampa's primary ABC affiliate prior to 1994, with the former being necessitated to serve the southern part of the Tampa market including the station's city of license, Sarasota, due to WTSP's transmitter being short-spaced to avoid interfering with the analog signal of Miami affiliate WPLG – which like WTSP, broadcast on VHF channel 10).



###Question: What was the programming philosophy pioneered by ABC and Goldenson?

###Answer: {'answer':'counterprogramming'}