Ethnography-or field research-is a sociological method that explores how people live and make sense of their lives with one another in particular places.The focus might be on people and the meaning they produce through everyday interactions, or places, and the organizational logics that guide our activities.Columbia provides an enormously rich environment for ethnographic research.he focus might be on people and the meaning they produce through everyday interactions, or places, and the organizational logics that guide our activities. Columbia provides an enormously rich environment for ethnographic research.