Illamasqua is for the bolder person hiding inside all of us. It is an act and an attitude. A symbol of tolerance. A celebration of idiosyncracies. A confident statement of self-ownership.Self-expression through make-up is an idea that is spreading outside alternative cultures.Illamasqua’s mission is to provide high-performance, professional make-up to anyone who wants to self-express and accentuate their look beyond the norm.elf-expression through make-up is an idea that is spreading outside alternative cultures. Illamasqua’s mission is to provide high-performance, professional make-up to anyone who wants to self-express and accentuate their look beyond the norm.