So if one wanted to get the best image quality, the only option was to move up to the D3s. At $5,200, there was a bit more than $2K price difference between the D700 and the D3s. When the D4 came out, Nikon pushed its price up higher to $6K, which was double the price of then newly-announced D800. And if you remember that time-frame, the D800 generated so much buzz in the industry, that it practically de-popularized the high-end line and put it in the shadows.