According to Bob Boyle, the series began as a story created by his niece, Viviana Ogawa, that Boyle turned into a rough comic book-style storybook called The Tail of Flopsy, Mopsy, and Ted. During the series' development process, the characters were renamed Wubbzy, Widget, and Walden. Boyle submitted his original concept as a book to Bolder Media. After more than 6000 children's book concepts were reviewed, Boyle's submission was selected for development into an animated series for preschoolers.