Bionicle (stylized as BIONICLE) is a line of construction toys created by The Lego Group marketed primarily for 5-to-16-year-olds.Originally a sub-theme of Lego’s Technic series, the line was launched in 2000 in Europe and Australia and 2001 in North America.he Bionicle franchise was well received over its venture and became one of the Lego Group's biggest-selling properties. At the time of its launch, one reviewer described the sets as A good combination of assembly and action figure. and first-year sales of £100 million ($161.7 million).