The shingles rash appears as painful skin blisters that appear on only one side of the face or body along the distribution of nerves on the skin. Typically, the rash occurs along your chest, back, abdomen, or face, but it may also affect other parts of the body like the limbs, neck, or lower back.he shingles rash appears as painful skin blisters that appear on only one side of the face or body along the distribution of nerves on the skin. Typically, the rash occurs along your chest, back, abdomen, or face, but it may also affect other parts of the body like the limbs, neck, or lower back.