Beta-carotene is a pigment found in plants that gives them their color. The name beta-carotene is derived from the Latin name for carrot. It gives yellow and orange fruits and vegetables their rich hues. Beta-carotene is also used to color foods such as margarine.In the body, beta-carotene converts into vitamin A (retinol).We need vitamin A for good vision and eye health, for a strong immune system, and for healthy skin and mucous membranes.eta-carotene is also used to color foods such as margarine. In the body, beta-carotene converts into vitamin A (retinol). We need vitamin A for good vision and eye health, for a strong immune system, and for healthy skin and mucous membranes.