Valet parking offered at a Burger King restaurant in Mexico City. Valet parking is a parking service offered by some restaurants, stores, and other businesses, particularly in North America.In contrast to self-parking, where customers find a parking space on their own, customers' vehicles are parked for them by a person called a valet.This service either requires a fee to be paid by the customer or is offered free of charge by the establishment.n contrast to self-parking, where customers find a parking space on their own, customers' vehicles are parked for them by a person called a valet. This service either requires a fee to be paid by the customer or is offered free of charge by the establishment.