kgb answers » Business & Money » Company Details » From which country did Adidas originate? The name adidas dates back to 1948 when Adi Dassler registered the “Adi Dassler adidas Sportschuhfabrik” and set to work with forty seven employees in the small town of Herzogenaurach, Germany. By putting together his name Adi and the first letters of his surname, the name adidas was born.