Dipoles can be characterized by their dipole moment, a vector quantity. For the simple electric dipole given above, the electric dipole moment points from the negative charge towards the positive charge, and has a magnitude equal to the strength of each charge times the separation between the charges.or ozone (O 3) which is also a bent molecule, the bond dipole moments are not zero even though the O-O bonds are between similar atoms. This agrees with the Lewis structures for the resonance forms of ozone which show a positive charge on the central oxygen atom.