Keep 100% of the Profits. Maui Whitening is not a franchise. Maui Whitening Corporate decided to launch dealers instead of franchisees, quite simply because it gives owners exactly what they want... a low cost of entry and the ability to keep 100% of the profits.eep 100% of the Profits. Maui Whitening is not a franchise. Maui Whitening Corporate decided to launch dealers instead of franchisees, quite simply because it gives owners exactly what they want... a low cost of entry and the ability to keep 100% of the profits.