The most wanted car by the market — presented to the world by bringing together the essence of Toyota's technology.. First and Second Generation Corolla Development Leader. Period of Assignment: 1963 - 1974. After joining Toyota Motor Corporation in 1946, Hasegawa was involved in truck and bus design and in the development of the Crown. His post in 1962 when the Corolla concept was conceived was that of Chief Engineer of the Publica.