But, even the lesser designations can help advisors to better assist their clients, if only in specific areas. In terms of marketing, however, the uneducated public will have difficulty discerning between the services that a Certified Senior Advisor and a Certified Financial Planner are able to provide for them.eparating the Wheat from the Chaff. While these designations have long since been accepted as part of the financial services establishment, the new wave of credentials that has since arisen has served to cloud the validity of some of these older certifications.