With a big focus on games and video content, the new Apple TV will come in two models this year. The new Apple TV will release in October 2015 in 80 countries, and here's how much each of them will cost. The first option is a 32GB model, which Apple has priced at $149. If you would rather double the storage to 64GB, that will set you back an additional $50, at $199. Apple will also be selling the previous Apple TV hardware at the $69 price tag, for those looking for something more basic.