Business picked up, and Bell opened a second stand and hired Ed Hackbarth, who later became the founder of “Del Taco!” Hot dogs were abandoned for a more taco-focused menu. He opened three Taco-Tias, and later sold them to his partners. He finally opened the first Taco Bell in Downey, California, on March 21, 1962. By 1975, Bell made a deal with PepsiCo, selling them his controlling shares of Taco Bell. PepsiCo opened its first international Taco Bell in Guam in 1977.