A popular name for this sugar is “sugar in the raw.” Turbinado sugar is from pure cane sugar extract.The term turbinado comes from the technique used in the making of this sugar. The sugar is spun in a cylinder or turbine.Turbinado sugar is brown looking like brown sugar, but paler in color with a subtle molasses flavor. Season: available year-round. How to store: Will keep indefinitely in an air-tight container.he sugar is spun in a cylinder or turbine. Turbinado sugar is brown looking like brown sugar, but paler in color with a subtle molasses flavor. Season: available year-round. How to store: Will keep indefinitely in an air-tight container.