Originally Answered: Why is Buffalo Wild Wings called bdubs? Because back in the good old days it used to be called BW3; pronounced Bee-Dubya-Three. B-Dubs for short. The acronym stood for Buffalo Wild Wings and Weck. No one outside Buffalo knew what Weck was, so sometime along the way they changed their name. (And dropped mushroom pizza pockets from the menu. I'm still pissed. ) Us old guys still call it by it's old school nickname, B-Dubs.