This is a hilarious article because it is so very true. My phone book immediately goes into the recycle too, and I don’t know anyone who uses one. It’s amazing how thin the phone book is too. On top of it all, I think the typical consumer is sophisticated enough to think twice about just random a name in the phone book.t went from bag on the lawn to recycling bin in one fluid motion. If you are still spending money on phone book ads — unless you know that your target audience still uses them (pretty much the 65+ crowd), there are better places for your money. P.S. And don’t let the “how did you hear about us” question fool you.