Originally called Bellyslide Belgian White, the beer was created by Keith Villa, a brewer at the Sandlot Brewery at Coors Field, Denver, Colorado (owned by the Molson Coors Brewing Company). Blue Moon brewed at the Molson Brewery in Montreal, Canada is also sold in the USA, as well as exported to Europe. Blue Moon Brewing Co. is an entity of Tenth and Blake Beer Company, the craft and import division of MillerCoors.