...Onos Igho Intro to Entrepreneurship Prof Hofgan Dec. 4th, 2012 Case Study: MooBella Inc The categories of costs that I would expect to see in a list of MooBella start-up costs are as follows: Equipment, furniture, and fixtures Leasehold improvements Installation of equipment and fixtures Computers and other technology Owner time Professional services Promotion and advertising Insurance Debt service Taxes Franchise fees Supplies /products cost per machine Inventory Wages and benefits ...