The original Atari, Inc. founded in 1972 by Nolan Bushnell and Ted Dabney was a pioneer in arcade games, home video game consoles, and home computers.The company's products, such as Pong and the Atari 2600, helped define the electronic entertainment industry from the 1970s to the mid-1980s.n October 2001, Infogrames (now Atari, SA) announced that it was reinventing the Atari brand with the launch of two new games featuring a prominent Atari branding on their boxarts: Splashdown and MX Rider.