1 Use a sulfate free shampoo. 2  If you've got curly hair, you probably have naturally dry and damage-prone hair. 3  Sulfates do nothing for you except make that dryness worse. 4  Pureology Hydrate and L'Oreal EverCreme are two of my favorite brands/lines. If you've got curly hair, you probably have naturally dry and damage-prone hair. 2  Sulfates do nothing for you except make that dryness worse. 3  Pureology Hydrate and L'Oreal EverCreme are two of my favorite brands/lines.