Imagery is figurative language that embellishes poetry; specifically, it is the representation through language of sense experience. By appealing to the senses, the poet is able to evoke the emotions that accompany these sensations.osted on. (Answer #2). The purpose of imagery in poetry is to help get the poet's message across in language that is strong, vivid and very visual. The poet will use words to create images in our heads that help us to interpret the poem in the way he sees it.