Another way to make tasty, tender chicken is to add it to a salt-and-sugar rub. For chicken breasts, blend 1/3 cup of course salt and 1/3 cup of brown sugar with a mixture of your favorite seasonings. A tablespoon each of ground black pepper, paprika and chili powder are good seasonings to spice up this mix.In a large resealable plastic bag, rub the entire mixture evenly over the chicken, seal up bag, and refrigerate for 4 to 8 hours. You may find it easier to use several bags in this instance.dding particular ingredients to a marinade, brine, rub, saute, or sauce can really enhance chicken's flavor and give it an international flare. For Italian chicken recipes, use fresh minced garlic, dried oregano, dried basil, and dried thyme.