Crisco is a brand of shortening produced by The J.M. Smucker Company popular in the United States.Introduced in June 1911 by Procter & Gamble, it was the first shortening to be made entirely of vegetable oil.Additional products marketed by Smucker under the Crisco brand include a cooking spray, various olive oils, and other cooking oils, including canola, corn, peanut, olive, sunflower, vegetable and blended oils.ntroduced in June 1911 by Procter & Gamble, it was the first shortening to be made entirely of vegetable oil. Additional products marketed by Smucker under the Crisco brand include a cooking spray, various olive oils, and other cooking oils, including canola, corn, peanut, olive, sunflower, vegetable and blended oils.