These movements then get fitted into dozens of watches from various brands. ETA is one of the better-known movement providers, and a vast majority of the luxury watch companies creating automatic timepieces use ETA movements in their watches. Breitling, Ball, Tudor and many other well-known luxury watchmakers use ETA movements. For example, the renowned Tudor Black Bay (MSRP: $2,950) is powered by the 2824 movement. But it doesn’t mean that you have to spend two or three thousand dollars on a watch.