Gum Health / Gingivitis. Help reduce the first stage of gum disease with Colgate Total®. Gingivitis, or bleeding gums, is the first stage of gum disease, which left untreated, may develop into periodontitis.*. However, gum disease can be reversed if it’s detected in its early stages by: Using Colgate Total® toothpaste to help prevent gingivitis. Brushing and flossing properly with Colgate Total® products.