For the philanthropist who funded the founding of the school, see Augustus D. Juilliard. The Juilliard School, /ˌdʒuːliˈɑrd/ located in the Lincoln Center for the Performing Arts on the Upper West Side of Manhattan, New York City, is a performing arts conservatory established in 1905.It is informally referred to as Juilliard /ˈdʒuːliˌɑrd/ .n 1905, the Institute of Musical Art was founded on the premise that the United States did not have a premier music school and too many students were going to Europe to study music. At its formation, the Institute was located in Manhattan at Fifth Avenue and 12th Street.