In North America, 25 percent of vehicles are white -- 17 percent are solid white, while 8 percent are pearl white. Just one type of vehicle bucked this trend. Black is the most popular color for the luxury SUV segment, Axalta, a global supplier of liquid and powder coatings, found. Going forward, Axalta forecasts trends will emerge in four color groups: pale hues, bright colors, muted versions and dark shades.