Ethnocentrism is judging another culture solely by the values and standards of one's own culture.Ethnocentric individuals judge other groups relative to their own ethnic group or culture, especially with concern for language, behavior, customs, and religion.e defined it as the technical name for the view of things in which one's own group is the center of everything, and all others are scaled and rated with reference to it.. He further characterized it as often leading to pride, vanity, beliefs of one's own group's superiority, and contempt of outsiders.