New Auburn, WI. Online Offers. New Auburn is a village in Barron and Chippewa Counties in the U.S. state of Wisconsin. The population was 562 at the 2000 census. The village is located mostly within the Town of Auburn in Chippewa County. A small portion extends east into the adjacent Town of Bloomer, also in Chippewa County. A small portion also extends north into the Town of Dovre in Barron County. New Auburn is located at 45°12′14″N 91°33′42″W / 45.20389°N 91.56167°W / 45.20389; -91.56167 (45.203766, -91.561570).