The Lawyer’s Guide to Reaching a 10 Star Rating on Avvo.com. We live in a digital age. Like it or not, the internet is an increasingly important vehicle for professional service providers to connect and communicate with the world. For attorney internet marketing, one of the most popular websites is Avvo.com. Avvo (pronounced “aa-vo”)– not an acronym, but a play on “avvocato,” the Italian word for lawyer, sees thousands of visitors on a daily basis.