Lush is a privately owned company with a small number of shares available on an invitation basis only. The company's growth is based mainly upon partnerships. The company also owned the B Never Too Busy To Be Beautiful brand, which had outlets in Poole, Leeds, Covent Garden, and Oxford Street. Lush announced in 2009 that B would cease trading, saying the company has NOT gone bust or bankrupt and there are no administrators involved, we are simply unable to make a profit.