Lexus History. New Lexus car prices vary across models from $33,020 starting for the IS 250 to $77,780 for the LX 570 SUV.Lexus models represent America's best-selling line of luxury motor vehicles.Lexus is the luxury brand of Toyota Motor Company that produces Lexus models including sedans, convertibles, hybrids, performance cars and luxury utility vehicles. The first Lexus model was the Lexus LS which was launched in 1989.Lexus became the top-selling premium import car in the U.S. in 1991.exus models represent America's best-selling line of luxury motor vehicles. Lexus is the luxury brand of Toyota Motor Company that produces Lexus models including sedans, convertibles, hybrids, performance cars and luxury utility vehicles. The first Lexus model was the Lexus LS which was launched in 1989.