Magic Tape, also known as Magic Transparent Tape, is a brand within the Scotch Tape family of adhesive tapes made by 3M, sold in distinctive plaid packaging.Invented and introduced in 1961, it is the original matte finish tape. It appears frosty on the roll, yet is invisible on paper.agic Tape can be written upon with pen, pencil, or marker; comes in permanent and removable varieties; and resists drying out and yellowing. In Japan, Magic Tape is a trademark of Kuraray for a hook-and-loop fastener system similar to Velcro.