The Amalfi Coast (Italian: Costiera Amalfitana) is a stretch of coastline on the southern coast of the Sorrentine Peninsula in the Province of Salerno in Southern Italy.The Amalfi Coast is a popular tourist destination for the region and Italy as a whole, attracting thousands of tourists annually.he Amalfi Coast is a popular tourist destination for the region and Italy as a whole, attracting thousands of tourists annually.