What do the Colors of the French Flag Represent. The French flag has three vertical bands starting with blue on the hoist side followed by white and red. The blue color represents duty and care for the poor, white stands for peace, while the red symbolizes bravery and strength. Advertisement. The French flag which is known as Le (Drapeau)Tricolore in French, is referred to as the French Tricolor or just Tricolor in English. It is one of the three official symbols of France. It was first used in 1789, during the French Revolution, and since 1794, it has officially been the flag of France.