On one hand, it’s important for a company to have a professional Facebook business page that’s in line with the company’s messaging, target audience and branding. But the way you use your Facebook personal profile can also play a role in the success of social media for your business, and this is often overlooked.First remember that according to Facebook’s Terms of Service, you’re not allowed to use your personal profile strictly for business.hen you open up and allow some of your personality to blend into the conversations you have with your professional contacts, you can gain trust and respect from your clients and customers. And you can do this on your Facebook profile. Here are 10 ways to leverage your personal Facebook profile for business.