Naples (and unincorporated Collier County) is home to a large population of second-home owners, many of whom are affluent and own several homes across the US and around the world.ompanies based in Naples include Alavista Solutions, Beasley Broadcast Group and ASG Software Solutions, in addition to numerous small businesses. Due to the wealth present in Collier County, Naples is also home to many small non-profit organizations.