The Chipotle fast-food burrito chain is at it again – using fear-mongering tactics to scare folks into buying its burritos. This isn’t the first time the brand has used fear to sell products, as the chain’s anti-conventional agriculture messages have been around since the chain’s establishment.he Chipotle fast-food burrito chain is at it again – using fear-mongering tactics to scare folks into buying its burritos. This isn’t the first time the brand has used fear to sell products, as the chain’s anti-conventional agriculture messages have been around since the chain’s establishment.