Escobedo took a look at avocado sales and retail prices through mid-June and said he found that average U.S. retail avocado prices as of June 14 actually had declined 6.5% compared to a year earlier. Last year, the average retail price of an avocado was $1.10, he said. This year, it’s $1.03. For the four weeks ending June 14, prices dropped 13.8%, he said. “You’re seeing tremendous velocity at retail,” he said. During that four-week period, sales of retail units were up 27.2% in the U.S. In California, the nation’s largest market, avocado sales were up 28.5%.