Planning a Focus Group. 1  1. Pick a single, clear purpose. 2  2. Narrow down your target audience. 3  3. Consider organizing a control group.  4. Refrain from using the focus group for ulterior 1  motives. 5. Find a second facilitator.  6. Choose a comfortable venue and recording 1  method. 7. Prepare questions.  8. Plan out how you will record data.