The Rolls-Royce Ghost is a luxury saloon from Rolls-Royce Motor Cars. The Ghost nameplate, named in honour of the Silver Ghost, a car first produced in 1906, was announced in April 2009 at the Auto Shanghai show.During development, the Ghost was known as the RR04.Designed as a smaller, more measured, more realistic car than the Phantom, aiming for a lower price category for Rolls-Royce models, the retail price is around £170,000 (US$255,000). The production model was officially unveiled at the 2009 Frankfurt Motor Show.uring development, the Ghost was known as the RR04. Designed as a smaller, more measured, more realistic car than the Phantom, aiming for a lower price category for Rolls-Royce models, the retail price is around £170,000 (US$255,000). The production model was officially unveiled at the 2009 Frankfurt Motor Show.