Michelob is a 5% abv pale lager developed by Adolphus Busch in 1896 as a draught beer for connoisseurs.It was named after Michelob Michelob, a Bohemian brewmaster from Saaz, in the region famous for its Saaz hops.In 1961, Anheuser-Busch produced a pasteurized version of Michelob which allowed legal shipment of the beer across state lines.Bottled beer began to be shipped soon after, and the brand was introduced in cans in 1966.n 1961, Anheuser-Busch produced a pasteurized version of Michelob which allowed legal shipment of the beer across state lines. Bottled beer began to be shipped soon after, and the brand was introduced in cans in 1966.