Swarovski Elements is the brand name for the loose precision-cut Swarovski crystals used by the fashion, jewelry, and accessories industries.Genuine Swarovski crystals are used in products designed and made by other manufacturers.n 1892, Daniel Swarovski invented a machine for making precision-cut, beautiful, high quality lead glass crystals using quartz, sand, and minerals. The exact proportions of these raw materials has remained a company secret.