Enriched means that vitamins or minerals have been added to the food. The vitamins and minerals are added to replace the original vitamins and minerals that were lost during the refining process. For example, if the food originally had iron, but the iron was lost during the refining process, the food will be 'enriched' to add the iron back into the food. Consumers often think enriched means 'added vitamins and minerals'. This assumption is incorrect.