1 On average, a hockey stick is going to cost anywhere from $10 to as much as $300. 2  The wood sticks are generally going to be cheaper than those made of a composite material. The wood sticks are generally going to be cheaper than those made of a composite material. 2  For a good stick, plan on spending anywhere from $30 to $100. 3  For example, Purehockey.com has composite sticks selling for as low as $27.99 to as much as $259.99.