Alice, TX. Online Offers. Alice is a city in and the county seat of Jim Wells County, Texas, United States, in the South Texas region of the state. The population was 19,104 at the 2010 census. Alice was established in 1888. First it was called Bandana, then Kleberg and finally Alice after Alice Gertrudis King Kleberg, the daughter of Richard King, who established the King Ranch. Alice originated from the defunct community of Collins, three miles to the east.