BRAVIA OLED 4K HDR TV Line Models and Prices. 1  XBR-77A1E, 77” class (76.7” diagonal), TBD MSRP. 2  XBR-65A1E, 65” class (64.5” diagonal), $6,499.99 MSRP. 3  XBR-55A1E, 55” class (54.6” diagonal), $4,999.99 MSRP.