DirecTV puts a higher price on its NFL Sunday Ticket package. By Jim O'Neill on Jan 20 2015 at 8:00 AM @JimONeillMedia. DirecTV is bumping up the price of its NFL Sunday Ticket plans, according to published reports, putting the price of the basic package to $252, a 5% increase, and it Sunday Ticket Max plan to $354, a jump of more than 7%.