went on strike
... that ahead of the iPhone 4S's launch, Apple retail store workers in Rome went on strike using the slogan "Strike Different", a play on words on Apple's "Think Different"?
... that ahead of the <a class="mw-redirect" href="./IPhone_4S" id="mwBJU" rel="mw:WikiLink" title="IPhone 4S">iPhone 4S</a>'s launch, <a href="./Apple_Inc." id="mwBJY" rel="mw:WikiLink" title="Apple Inc.">Apple</a> retail store workers in Rome <b id="mwBJc"><a class="mw-redirect" href="./Apple_worker_organizations" id="mwBJg" rel="mw:WikiLink" title="Apple worker organizations">went on strike</a></b> using the slogan "Strike Different", a play on words on Apple's "<a href="./Think_different" id="mwBJk" rel="mw:WikiLink" title="Think different">Think Different</a>"?