conned
... that in 2002, a British man working in a bookstore conned 30 people into leaving their homes and quitting their jobs?
... that in 2002, a British man working in a bookstore <b id="mweA"><a href="./Great_Reality_TV_Swindle" id="mweQ" rel="mw:WikiLink" title="Great Reality TV Swindle">conned</a></b> 30 people into leaving their homes and quitting their jobs?