Icing
... that the phenomenon of Icing, called by The New York Times "the nation's biggest viral drinking game", has led to a spike in sales of Smirnoff Ice?
... that the phenomenon of <b id="mwC8s"><a class="mw-redirect" href="./Icing_(drinking_game)" id="mwC8w" rel="mw:WikiLink" title="Icing (drinking game)">Icing</a></b>, called by <i id="mwC80"><a href="./The_New_York_Times" id="mwC84" rel="mw:WikiLink" title="The New York Times">The New York Times</a></i> "the nation's biggest <a href="./Viral_marketing" id="mwC88" rel="mw:WikiLink" title="Viral marketing">viral</a> <a href="./Drinking_game" id="mwC9A" rel="mw:WikiLink" title="Drinking game">drinking game</a>", has led to a spike in sales of <a class="mw-redirect" href="./Smirnoff_Ice" id="mwC9E" rel="mw:WikiLink" title="Smirnoff Ice">Smirnoff Ice</a>?