fan loyalty
...that in order to combat the erosion of fan loyalty towards professional teams, the Nashville Predators employ customer relationship management techniques to collect information about the demographics and psychographics of their fans?
...that in order to combat the erosion of <b id="mwA_4"><a href="./Fan_loyalty" id="mwA_8" rel="mw:WikiLink" title="Fan loyalty">fan loyalty</a></b> towards professional teams, the <a href="./Nashville_Predators" id="mwBAA" rel="mw:WikiLink" title="Nashville Predators">Nashville Predators</a> employ <a href="./Customer_relationship_management" id="mwBAE" rel="mw:WikiLink" title="Customer relationship management">customer relationship management</a> techniques to collect information about the <a class="mw-redirect" href="./Demographics" id="mwBAI" rel="mw:WikiLink" title="Demographics">demographics</a> and <a class="mw-redirect" href="./Psychographic" id="mwBAM" rel="mw:WikiLink" title="Psychographic">psychographics</a> of their fans?