After Envirokidz changed their packaging to this new design I lost sleep at night for several weeks.  You cannot even imagine how rustled my jimmies were.  I eventually emailed the company to see why they changed the box design.  About a week later I got a (very unsatisfying) response.

All they said was:

"Our gorilla had a makeover.  If you miss the original gorilla, you can always find him here: [...]

Since the beginning of 2012, Nature's Path had been in the process of redesigning all of our packaging and wanted to give the Envirokidz packaging a new look and feel as we move towards a full line of products that finally looks like the family they are. Your comments have been passed to our Brand Manager and our marketing team."

Believe me when I say that these jimmies do not taste the same as the old ones.  They are good but not as good.  I would recommend a different cereal like Oreo O's or Count Chocula.
After Envirokidz changed their packaging to this new design I lost sleep at night for several weeks. You cannot even imagine how rustled my jimmies were. I eventually emailed the company to see why they changed the box design. About a week later I got a (very unsatisfying) response. All they said was:

"Our gorilla had a makeover. If you miss the original gorilla, you can always find him here: [... ]

Since the beginning of 2012, Nature's Path had been in the process of redesigning all of our packaging and wanted to give the Envirokidz packaging a new look and feel as we move towards a full line of products that finally looks like the family they are. Your comments have been passed to our Brand Manager and our marketing team. "

Believe me when I say that these jimmies do not taste the same as the old ones. They are good but not as good. I would recommend a different cereal like Oreo O's or Count Chocula.