Going back through the reviews after I purchased and used this waffle maker, I suspect that some of these reviews were sponsored.

Easy to clean? Nope! The waffle maker is NOT easy to clean: If your batter spills out near the front, no problem. If the batter spills out near the back (where the hinge is), that's a completely different matter. I had to find an old toothbrush to remove all the batter from back there. Also, personally, I don't think "wiping it down" after each use is sanitary. Those grooves are about 1/2 inch deep, so giving it a gentle wipe down isn't going to get all the remaining bits of food. Seems like that would be an open invitation to ants, etc.

Not exactly non-stick: Waffles don't just pop out as other reviewers indicated. I tried using the non-stick spray after the first waffle as another reviewer indicated, but the next one stuck. When I tried using non-stick spray after each use, it became a bit easier, but still had to pry them out with a fork.

Raw inside: As one lonely interviewer indicated, my waffles were raw on the inside, while golden brown on the outside. I made another batch and used less "wet items" - milk, egg, etc. Letting the waffles get uncomfortably dark, and reducing the moisture seemed to help, but only marginally.

I'll give this a few more tries, but will keep the box and perhaps return it.
Going back through the reviews after I purchased and used this waffle maker, I suspect that some of these reviews were sponsored. Easy to clean? Nope! The waffle maker is NOT easy to clean: If your batter spills out near the front, no problem. If the batter spills out near the back (where the hinge is), that's a completely different matter. I had to find an old toothbrush to remove all the batter from back there. Also, personally, I don't think "wiping it down" after each use is sanitary. Those grooves are about 1/2 inch deep, so giving it a gentle wipe down isn't going to get all the remaining bits of food. Seems like that would be an open invitation to ants, etc. Not exactly non-stick: Waffles don't just pop out as other reviewers indicated. I tried using the non-stick spray after the first waffle as another reviewer indicated, but the next one stuck. When I tried using non-stick spray after each use, it became a bit easier, but still had to pry them out with a fork. Raw inside: As one lonely interviewer indicated, my waffles were raw on the inside, while golden brown on the outside. I made another batch and used less "wet items" - milk, egg, etc. Letting the waffles get uncomfortably dark, and reducing the moisture seemed to help, but only marginally. I'll give this a few more tries, but will keep the box and perhaps return it.