Unlike some of the people who rated this book with 1 or 2 stars (and obviously hated it), I've actually read it, and I'm rating it 5 out of 5.  I've read claims on this website that the book was "poorly researched," or "lacking in logic."  Ms. Klein "doesn't understand arithmetic."  And other unsupportable statements.

The book is EXTREMELY well researched, which is documented in the endnotes.  Klein's conclusions DO follow from her analysis, and in many cases the conclusions she cites are from other sources (equally well researched, analyzed, and usually accredited).  The claim that this is not so comes across as a deliberate lie.  And it may BE a deliberate lie.  Lying on websites (in the product review section) is a standard "marketing" technique.

I think this book, along with the textbook for my graduate marketing class, are important for understanding the mindset behind much of late capitalism.  (BTW - I'm not a 25 yr old graduate student -- I'm a 51 yr old professor with two advanced degrees and a lot of real world experience.)  We are all being managed, marketed, exploited, and will ultimately be abandoned by a ruthless ruling class that doesn't give a damn about us.  Their methods are very advanced, and frighteningly effective (informed by 100 years of quantitative social science), and it is essential that the rest of us understand what's being done if we ever hope to undo it.

Read this book, listen to Alternative Radio and DemocracyNow!, and fight the ruling class.
Unlike some of the people who rated this book with 1 or 2 stars (and obviously hated it), I've actually read it, and I'm rating it 5 out of 5. I've read claims on this website that the book was "poorly researched," or "lacking in logic. "  Ms. Klein "doesn't understand arithmetic. "  And other unsupportable statements. The book is EXTREMELY well researched, which is documented in the endnotes. Klein's conclusions DO follow from her analysis, and in many cases the conclusions she cites are from other sources (equally well researched, analyzed, and usually accredited). The claim that this is not so comes across as a deliberate lie. And it may BE a deliberate lie. Lying on websites (in the product review section) is a standard "marketing" technique. I think this book, along with the textbook for my graduate marketing class, are important for understanding the mindset behind much of late capitalism. (BTW - I'm not a 25 yr old graduate student -- I'm a 51 yr old professor with two advanced degrees and a lot of real world experience. )  We are all being managed, marketed, exploited, and will ultimately be abandoned by a ruthless ruling class that doesn't give a damn about us. Their methods are very advanced, and frighteningly effective (informed by 100 years of quantitative social science), and it is essential that the rest of us understand what's being done if we ever hope to undo it. Read this book, listen to Alternative Radio and DemocracyNow! , and fight the ruling class.