Love the retro curly cable look and this one is high quality, too.  It's pretty low capacitance and doesn't throw a blanket over my tone.  It compares well to other high quality cables I have (Lava and Elixir)  The Vox cable DOES attenuate the high frequencies a tiny bit compared to my Elixir cables but in a pleasing way (the Elixir has CRAZY low capacitance, though.  But I don't think they make them any more and prices have gone the opposite of crazy low. I digress.)

I've only had it a couple weeks so I can't speak to reliability but the plugs look sturdy.  The right-angle plug is molded on and the straight plugs innards are encased in plastic.  This is probably reliable but you'd have to cut them off if they ever failed and solder on new ones.  The coil does function as a strain-relief; it helps prevent yanking out a plug.  You don't have to loop it through your guitar strap anymore (old habits die hard, though.)  I like the drawstring mesh bag that it comes with.  Never bought a cable that came with candy before!

Random comments:
- Don't expect it to stretch to 30 feet.  While I'm sure there actually are 30 feet of cable, it's a tight coil and will definitely start dragging your pedal-board behind you (or knock your amp over) after about 15 feet or so.

- I bought the "silver" version but the cable jacket isn't really silver.  It's actually clear (well, ever so slightly yellow); you simply see the silver sleeve/ground wire strands through the clear jacket so . . . well . . . it looks silver from more than a few feet away.  I'm pretty sure the other colors have an opaque jacket.  Whatevs.

Overall, it's definitely worth a try if you're looking for a coily.
Love the retro curly cable look and this one is high quality, too. It's pretty low capacitance and doesn't throw a blanket over my tone. It compares well to other high quality cables I have (Lava and Elixir)  The Vox cable DOES attenuate the high frequencies a tiny bit compared to my Elixir cables but in a pleasing way (the Elixir has CRAZY low capacitance, though. But I don't think they make them any more and prices have gone the opposite of crazy low. I digress. )

I've only had it a couple weeks so I can't speak to reliability but the plugs look sturdy. The right-angle plug is molded on and the straight plugs innards are encased in plastic. This is probably reliable but you'd have to cut them off if they ever failed and solder on new ones. The coil does function as a strain-relief; it helps prevent yanking out a plug. You don't have to loop it through your guitar strap anymore (old habits die hard, though. )  I like the drawstring mesh bag that it comes with. Never bought a cable that came with candy before! Random comments:
- Don't expect it to stretch to 30 feet. While I'm sure there actually are 30 feet of cable, it's a tight coil and will definitely start dragging your pedal-board behind you (or knock your amp over) after about 15 feet or so. - I bought the "silver" version but the cable jacket isn't really silver. It's actually clear (well, ever so slightly yellow); you simply see the silver sleeve/ground wire strands through the clear jacket so. . . well. . . it looks silver from more than a few feet away. I'm pretty sure the other colors have an opaque jacket. Whatevs. Overall, it's definitely worth a try if you're looking for a coily.