These big companies don't realize that how you treat your employees is part of your brand. When you treat them like cattle, or excess weight on a sinking ship, that's how you are seen by investors, public, customers. My company learned the hard way. We had to trim by 7 percent and let managers decode how to do it. One guy just had boxes put on the desks of those who were being let go. We lived with that PR nightmare for years.

These big companies don't realize that how you treat your employees is part of your brand. When you treat them like cattle, or excess weight on a sinking ship, that's how you are seen by investors, public, customers. My company learned the hard way. We had to trim by 7 percent and let managers decode how to do it. One guy just had boxes put on the desks of those who were being let go. We lived with that PR nightmare for years.

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