It's so frustrating to go on a site like Amazon looking for something very simple like a bedframe, see 18 different vendors with ALLCAPSNAMES and the same grainy image of the product, all with 4.5 stars average reviews, different prices, and no brand recognition or reliability.  Sometimes the product ends up being just fine, sometimes it's really bad - and the reviews don't help at all.  Am I getting a more reliable or higher quality product by paying $50 more?  How am I supposed to know?  Is this even a legitimate brand?  If I have an issue with the product and want support, does that even exist, or will the brand have disappeared off the Web by next year?

It's so frustrating to go on a site like Amazon looking for something very simple like a bedframe, see 18 different vendors with ALLCAPSNAMES and the same grainy image of the product, all with 4.5 stars average reviews, different prices, and no brand recognition or reliability.  Sometimes the product ends up being just fine, sometimes it's really bad - and the reviews don't help at all.  Am I getting a more reliable or higher quality product by paying $50 more?  How am I supposed to know?  Is this even a legitimate brand?  If I have an issue with the product and want support, does that even exist, or will the brand have disappeared off the Web by next year?

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