Calling the location?  Please!  Nothing but aggravation for the consumer and extra effort for the under-staffed agents.  Nah.How about a compromise.  Require a credit card to book, and set a reasonable flat fee for no shows.  Maybe $25 for failure to cancel within 24 hours of scheduled pick-up.  That should be enough skin in the game to discourage people from booking and letting rez expire, and provide enough of a window to cancel if plans change in most cases.With the state of analytics today, hard to believe this should be a regularly recurring problem.  If it’s that variable, the proposed solution should at least flatten the curve, reduce stood-up customer angst, and create a new revenue stream for the car companies. . . .that they can invest in improving the customer experience.

Calling the location?  Please!  Nothing but aggravation for the consumer and extra effort for the under-staffed agents.  Nah.How about a compromise.  Require a credit card to book, and set a reasonable flat fee for no shows.  Maybe $25 for failure to cancel within 24 hours of scheduled pick-up.  That should be enough skin in the game to discourage people from booking and letting rez expire, and provide enough of a window to cancel if plans change in most cases.With the state of analytics today, hard to believe this should be a regularly recurring problem.  If it’s that variable, the proposed solution should at least flatten the curve, reduce stood-up customer angst, and create a new revenue stream for the car companies. . . .that they can invest in improving the customer experience.

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