So Millennials and GenZ  are willing to pay $7 for a fancy 12oz coffee but not a penny over $15 for an entire bottle of wine.  Ok. Whatevs.  One thing not mentioned here is that GenX and Boomers actually gather together at each others homes and socialize.   Wine is conducive to >2’people gathering.   With the increased of younger generations ‘gathering’ remotely or only in public, it drives up the cost for trying out better wines and who wants to open a bottle of wine and drink alone?

So Millennials and GenZ  are willing to pay $7 for a fancy 12oz coffee but not a penny over $15 for an entire bottle of wine.  Ok. Whatevs.  One thing not mentioned here is that GenX and Boomers actually gather together at each others homes and socialize.   Wine is conducive to >2’people gathering.   With the increased of younger generations ‘gathering’ remotely or only in public, it drives up the cost for trying out better wines and who wants to open a bottle of wine and drink alone?

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