Even as a sixty plus wine drinker, I find that wine in the USA be it domestic production or imports are expensive for the level of quality you get.  I am fortunate enough to be able to travel extensively, and I have travelled to numerous wine producing countries.  In most of them, you can buy very decent wines for under 10 us dollars.  And if you go to a wine bar or restaurant, the mark up on the wine is a fraction of what it is in this country.So you want to attract younger people? Start by ensuring that decent wine is available at affordable prices.

Even as a sixty plus wine drinker, I find that wine in the USA be it domestic production or imports are expensive for the level of quality you get.  I am fortunate enough to be able to travel extensively, and I have travelled to numerous wine producing countries.  In most of them, you can buy very decent wines for under 10 us dollars.  And if you go to a wine bar or restaurant, the mark up on the wine is a fraction of what it is in this country.So you want to attract younger people? Start by ensuring that decent wine is available at affordable prices.

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