I am very sorry to read this news but, like other commenters, not wholly surprised. I’m not equipped to comment on how BBB operates in other markets, but company has succeeded in totally destroying its mammoth store on 6th Avenue in the Chelsea neighborhood of NYC. I have been a loyal, arguably fanatical shopper at this location since it opened (when, BTW, my hair wasn’t gray). Walking into the store was always a bit concerting, as back in the day BBB seemed to carry literally everything, with merchandise bizarrely displayed all the way to the rafters. I often worried a pillow or an air fryer was going to fall on my head, but I also knew I would find what I was looking for. Their weird kitchen tools were unmatched — if someone made a peculiar kitchen device (e.g. a kumquat peeler) you just knew that store would have it. When they remodeled the store they took away at least a third if not more of the display space and also shifted their focus to high-end brands (to the exclusion of more affordable options). Had I wanted to shop at Williams Sonoma, I could have gone one block over to 7th avenue. Oh,well, things change. But it does seem, at least with this flagship NYC store, that BBB management succeeded in killing the goose that laid the golden egg!

I am very sorry to read this news but, like other commenters, not wholly surprised. I’m not equipped to comment on how BBB operates in other markets, but company has succeeded in totally destroying its mammoth store on 6th Avenue in the Chelsea neighborhood of NYC. I have been a loyal, arguably fanatical shopper at this location since it opened (when, BTW, my hair wasn’t gray). Walking into the store was always a bit concerting, as back in the day BBB seemed to carry literally everything, with merchandise bizarrely displayed all the way to the rafters. I often worried a pillow or an air fryer was going to fall on my head, but I also knew I would find what I was looking for. Their weird kitchen tools were unmatched — if someone made a peculiar kitchen device (e.g. a kumquat peeler) you just knew that store would have it. When they remodeled the store they took away at least a third if not more of the display space and also shifted their focus to high-end brands (to the exclusion of more affordable options). Had I wanted to shop at Williams Sonoma, I could have gone one block over to 7th avenue. Oh,well, things change. But it does seem, at least with this flagship NYC store, that BBB management succeeded in killing the goose that laid the golden egg!

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