Tommy Why doesn't it make sense? The schools equally split the TV money paid to conferences. The TV networks are paying to broadcast the highest rated sports. The highest rated sports are college football and college basketball. Over 10 million people watched PSU play Utah in the Rose Bowl, and that figure was a record low. Over 16 million people watched the national title game which was also a low. The higher the ratings, the more they charge businesses to run commercials during the game. There's not a lot of things on TV that over 10 million people watch anymore. Sports are the only thing people still watch live so viewers still watch most of the commercials. And many of those viewers buy what they see. These businesses take the profits and reinvest into buying more commercials.So when the B1G sells their TV rights, they received over $7.5 billion for 7 years which is equally split across 16 universities. Those universities know it was the football and basketball programs that the TV networks are paying to broadcast and not soccer or swimming. When people stop watching football and basketball then they'll stop being the bread winners.

Tommy Why doesn't it make sense? The schools equally split the TV money paid to conferences. The TV networks are paying to broadcast the highest rated sports. The highest rated sports are college football and college basketball. Over 10 million people watched PSU play Utah in the Rose Bowl, and that figure was a record low. Over 16 million people watched the national title game which was also a low. The higher the ratings, the more they charge businesses to run commercials during the game. There's not a lot of things on TV that over 10 million people watch anymore. Sports are the only thing people still watch live so viewers still watch most of the commercials. And many of those viewers buy what they see. These businesses take the profits and reinvest into buying more commercials.So when the B1G sells their TV rights, they received over $7.5 billion for 7 years which is equally split across 16 universities. Those universities know it was the football and basketball programs that the TV networks are paying to broadcast and not soccer or swimming. When people stop watching football and basketball then they'll stop being the bread winners.

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