▁ ▁In ▁ 1 9 2 6 , ▁Julius ▁Che in ▁was ▁killed ▁in ▁a ▁horse - rid ing ▁accident ▁in ▁Central ▁Park . ▁Control ▁of ▁the ▁company ▁passed ▁to ▁Che in ' s ▁wid ow ▁who ▁then ▁turned ▁the ▁management ▁of ▁it ▁over ▁to ▁her ▁brother , ▁Samuel ▁Hoff man , ▁who ▁was ▁already ▁the ▁founder ▁and ▁CE O ▁of ▁the ▁rival ▁Moh awk ▁Toy ▁Company . ▁Under ▁Hoff man ' s ▁direction , ▁J . ▁Che in ▁& ▁Company ▁expanded ▁and ▁prosper ed , ▁producing ▁many ▁increasing ly ▁complicated ▁mechanical ▁to ys . ▁They ▁had ▁particular ▁success ▁with ▁circ us ▁and ▁am usement ▁park - th emed ▁to ys ▁such ▁as ▁roll er ▁co aster s , ▁Ferr is ▁whe els ▁and ▁car ous els . ▁These ▁to ys ▁command ▁high ▁interest ▁from ▁collect ors ▁today ▁and ▁are ▁considered ▁prime ▁examples ▁from ▁the ▁" g old en ▁age ▁of ▁to ys ". ▁ ▁During ▁World ▁War ▁II , ▁J . ▁Che in ▁& ▁Company ▁susp ended ▁to y ▁production , ▁instead ▁producing ▁nose con es ▁and ▁tail ▁units ▁for ▁bomb s ▁and ▁cas ings ▁for ▁inc endi ary ▁devices . ▁After ▁the ▁War , ▁Che in ▁returned ▁to ▁to y ▁production ▁with ▁considerable ▁success . ▁However , ▁as ▁the ▁ 1 9 4 0 s ▁drew ▁to ▁a ▁close , ▁they ▁encountered ▁increasing ▁competition ▁from ▁Japanese ▁manufact ur ers ▁who ▁produced ▁mechanical ▁tin ▁to ys ▁for ▁lower ▁prices . ▁ ▁To ▁become ▁more ▁compet itive , ▁Che in ▁moved ▁to ▁a