▁used ▁the ▁word ▁" ec ch " ▁or ▁its ▁c ous ins ▁" ble c ch " ▁and ▁" y ec ch " ▁as ▁an ▁all - pur pose ▁expression ▁of ▁dis g ust ▁so ▁often ▁that ▁even ▁The ▁Sim ps ons ▁later ▁made ▁passing ▁references ▁to ▁the ▁practice , ▁showing ▁Mad ▁covers ▁with ▁the ▁un seen ▁par od ies ▁" Be aut y ▁and ▁the ▁Ble c ch " ▁and ▁" N Y PD ▁Ble c ch ". ▁ ▁The ▁word ▁" ho oh ah " ▁was ▁an ▁early ▁running ▁g ag , ▁often ▁exclaimed ▁by ▁excited ▁characters ▁in ▁the ▁com ic ▁book ▁issues ▁written ▁by ▁Har vey ▁Kurt z man ; ▁the ▁first ▁story ▁in ▁the ▁first ▁issue ▁of ▁Mad ▁was ▁titled ▁" H o oh ah ! ". ▁Its ▁Eastern ▁European ▁feel ▁was ▁a ▁perfect ▁fit ▁for ▁the ▁New ▁York ▁Jewish ▁style ▁of ▁the ▁publication . ▁The ▁precise ▁origin ▁of ▁" ho oh ah " ▁is ▁unknown , ▁although ▁it ▁may ▁have ▁spr ung ▁from ▁the ▁Hung arian ▁word ▁for ▁" w ow ", ▁which ▁is ▁h ű ha . ▁ ▁" It ' s ▁crack ers ▁to ▁s lip ▁a ▁roz zer ▁the ▁dro ps y ▁in ▁sn ide " ▁was ▁a ▁non ▁sequ it ur - ish ▁phrase ▁that ▁found ▁its ▁way ▁into ▁Mad ▁on ▁several ▁occasions ▁in ▁the ▁ 1 9 5 0 s ; ▁this ▁was ▁dated ▁British ▁sl ang ▁meaning ▁" It ' s ▁mad ness ▁to ▁b ri be ▁a ▁polic eman ▁with ▁counter