▁J CP ’ s ▁amb ition ▁to ▁have ▁N WA ▁comp ete ▁directly ▁with ▁the ▁W WF ▁led ▁to ▁more ▁det r iment ▁than ▁success . ▁Al ong ▁with ▁the ▁ac quisition ▁sp ree , ▁J CP ▁failed ▁to ▁consist ently ▁match ▁the ▁W WF ' s ▁am bit ious ▁market ing , ▁TV ▁production ▁values , ▁and ▁mer ch and ising . ▁This ▁left ▁no ▁vi able ▁option ▁other ▁than ▁s elling . ▁On ▁October ▁ 1 1 , ▁ 1 9 8 8 , ▁under ▁the ▁direction ▁of ▁owner ▁Ted ▁Turner , ▁T BS , ▁which ▁had ▁replaced ▁the ▁W WF ▁with ▁J CP , ▁bought ▁the ▁assets ▁of ▁J CP ▁and ▁renamed ▁it ▁World ▁Championship ▁Wrestling ▁( W C W ) ▁after ▁the ▁popular ▁TV ▁show ▁on ▁T BS . ▁ ▁Origin ally ▁incorpor ated ▁by ▁T BS ▁as ▁the ▁Universal ▁Wrestling ▁Corporation , ▁Turner ▁promised ▁fans ▁that ▁W C W ▁would ▁be ▁the ▁ath lete - orient ed ▁style ▁of ▁the ▁N WA . ▁The ▁sale ▁was ▁completed ▁on ▁November ▁ 2 , ▁ 1 9 8 8 , ▁with ▁a ▁television ▁tap ing ▁of ▁N WA ▁World ▁Championship ▁Wrestling ▁that ▁very ▁same ▁date ▁in ▁W C W ' s ▁h omet own ▁of ▁Atlanta . ▁ ▁Turner ’ s ▁N WA / W C W ▁continued ▁to ▁challenge ▁Mc M ah on ' s ▁mon opol y ▁of ▁the ▁sport . ▁Turner ▁promised ▁a ▁more ▁athlet ic ▁approach ▁to ▁the ▁product , ▁making ▁Ric ▁F la ir ▁the