fli x , ▁a ▁dem ographic ▁called ▁" cord ▁cut ters " ▁and ▁" cord ▁ne vers ." ▁In ▁response , ▁Rog ers ▁acquired ▁content ▁with ▁a ▁spec ulated ▁cost ▁of ▁$ 1 0 0 ▁million ▁to ▁begin ▁their ▁own ▁compet ing ▁online ▁streaming ▁service , ▁Sh omi , ▁much ▁like ▁the ▁American ▁H ulu ▁Plus , ▁which ▁launched ▁November ▁ 4 , ▁ 2 0 1 4 . ▁Sh omi ▁subsequently ▁shut ▁down ▁after ▁only ▁ 2 ▁years ▁of ▁operation , ▁on ▁November ▁ 3 0 , ▁ 2 0 1 6 . ▁ ▁In ▁the ▁summer ▁of ▁ 2 0 1 4 , ▁Rog ers ▁reported ▁a ▁ 2 4 % ▁drop ▁in ▁profit ▁compared ▁to ▁the ▁previous ▁year ' s ▁second ▁quarter . ▁ ▁Corpor ate ▁govern ance ▁Rog ers ▁Communic ations ▁is ▁trad ed ▁on ▁the ▁Toronto ▁Stock ▁Exchange ▁and ▁on ▁the ▁New ▁York ▁Stock ▁Exchange ▁under ▁t icker ▁" R CI ". ▁ ▁Following ▁the ▁death ▁of ▁Ted ▁Rog ers ▁in ▁ 2 0 0 8 , ▁control ▁of ▁Rog ers ▁Communic ations ▁passed ▁to ▁the ▁Rog ers ▁Control ▁Trust , ▁a ▁trust ▁for ▁which ▁a ▁subs idi ary ▁of ▁Scot i ab ank ▁serves ▁as ▁trust ee . ▁Ted ' s ▁son ▁Edward ▁Rog ers ▁III ▁and ▁daughter ▁Mel inda ▁Rog ers ▁serve , ▁respectively , ▁as ▁Chair ▁and ▁Vice - Ch air ▁of ▁the ▁trust . ▁ ▁, ▁members ▁of ▁the ▁board ▁of ▁direct ors ▁of ▁Rog ers ▁Communic ations ▁are : ▁▁ ▁Bon nie ▁Bro