▁References ▁ ▁Notes ▁ ▁S ources ▁ ▁Category : U r ban - type ▁settlement s ▁in ▁Vor one zh ▁O blast <0x0A> </s> ▁Reb rand ing ▁is ▁a ▁market ing ▁strategy ▁in ▁which ▁a ▁new ▁name , ▁term , ▁symbol , ▁design , ▁concept ▁or ▁combination ▁there of ▁is ▁created ▁for ▁an ▁established ▁brand ▁with ▁the ▁intention ▁of ▁developing ▁a ▁new , ▁differenti ated ▁identity ▁in ▁the ▁minds ▁of ▁consum ers , ▁invest ors , ▁compet itors , ▁and ▁other ▁st ake hold ers . ▁O ften , ▁this ▁involves ▁radical ▁changes ▁to ▁a ▁brand ' s ▁logo , ▁name , ▁legal ▁names , ▁image , ▁market ing ▁strategy , ▁and ▁advert ising ▁them es . ▁Such ▁changes ▁typically ▁aim ▁to ▁re position ▁the ▁brand / company , ▁occasionally ▁to ▁distance ▁itself ▁from ▁negative ▁con not ations ▁of ▁the ▁previous ▁brand ing , ▁or ▁to ▁move ▁the ▁brand ▁up market ; ▁they ▁may ▁also ▁communicate ▁a ▁new ▁message ▁a ▁new ▁board ▁of ▁direct ors ▁wishes ▁to ▁communicate . ▁ ▁Reb rand ing ▁can ▁be ▁applied ▁to ▁new ▁products , ▁m ature ▁products , ▁or ▁even ▁products ▁still ▁in ▁development . ▁The ▁process ▁can ▁occur ▁intention ally ▁through ▁a ▁deliber ate ▁change ▁in ▁strategy ▁or ▁occur ▁un int ention ally ▁from ▁un pl anned , ▁emer gent ▁situations , ▁such ▁as ▁a ▁" Ch apter ▁ 1 1 ▁corpor ate ▁rest ruct uring ," ▁" union ▁b ust ing ," ▁or ▁" bank rupt cy ." ▁Reb rand ing ▁can ▁also ▁refer ▁to