0 0 , ▁while ▁Main St ay ▁In vest ments ▁spons ored ▁from ▁ 2 0 0 1 ▁to ▁ 2 0 0 3 . ▁In ▁January ▁ 2 0 0 5 , ▁the ▁De ja ▁V u ▁chain ▁of ▁" gent le men ' s ▁clubs " ▁offered ▁to ▁become ▁the ▁title ▁spons or . ▁The ▁offer ▁was ▁rejected . ▁ ▁The ▁Independ ence ▁Bowl ' s ▁three - year ▁search ▁for ▁a ▁title ▁spons or ▁ended ▁on ▁August ▁ 2 1 , ▁ 2 0 0 6 ▁when ▁Pet ro S un ▁Inc ., ▁a ▁Phoenix , ▁Arizona - based ▁company ▁that ▁provides ▁services ▁and ▁products ▁to ▁supp liers ▁of ▁oil ▁and ▁gas , ▁agreed ▁to ▁become ▁the ▁bow l ' s ▁spons or . ▁The ▁deal , ▁changing ▁the ▁game ' s ▁full ▁name ▁to ▁the ▁Pet ro S un ▁Independ ence ▁Bowl , ▁was ▁to ▁have ▁run ▁through ▁ 2 0 0 8 ▁with ▁an ▁option ▁for ▁ 2 0 0 9 ; ▁however ▁the ▁deal ▁was ▁dis cont in ued ▁prior ▁to ▁the ▁ 2 0 0 8 ▁game . ▁ ▁On ▁May ▁ 2 1 , ▁ 2 0 0 9 , ▁Ad vo C are ▁became ▁the ▁fifth ▁title ▁spons or ▁since ▁the ▁bow l ' s ▁in ception . ▁The ▁bow l ▁was ▁then ▁renamed ▁the ▁Ad vo C are ▁V 1 0 0 ▁Independ ence ▁Bowl . ▁ ▁Ad vo C are ▁makes ▁energy ▁drink s ▁and ▁nut r itional ▁supp lement s ▁sold