LS M FT " - L ucky ▁St rike ▁Me ans ▁Fine ▁Tob acco " ▁for ▁L ucky ▁St rike .   He ▁was ▁also ▁an ▁av id ▁amateur ▁radio ▁operator ▁with ▁a ▁large ▁station ▁at ▁his ▁home ▁in ▁Eng le wood , ▁New ▁Jersey . ▁ ▁Career ▁break : ▁Make ▁Bel ieve ▁Ball room ▁In ▁ 1 9 3 4 , ▁Block ▁went ▁to ▁work ▁for ▁W NEW ▁at ▁a ▁sal ary ▁of ▁$ 2 0 ▁per ▁week . ▁ ▁In ▁ 1 9 3 5 , ▁while ▁listen ers ▁to ▁New ▁York ' s ▁W NEW ▁in ▁New ▁York ▁( now ▁information ▁out let ▁W BB R ) ▁were ▁await ing ▁develop ments ▁in ▁the ▁Lind berg h ▁kid n apping , ▁Block ▁built ▁his ▁audience ▁by ▁playing ▁records ▁between ▁the ▁Lind berg h ▁news ▁bullet ins . ▁This ▁led ▁to ▁his ▁Make ▁Bel ieve ▁Ball room , ▁which ▁began ▁on ▁February ▁ 3 , ▁ 1 9 3 5 ▁with ▁Block ▁borrow ing ▁both ▁the ▁concept ▁and ▁the ▁title ▁from ▁West ▁Coast ▁disc ▁j ockey ▁Al ▁Jar vis , ▁creating ▁the ▁ill usion ▁that ▁he ▁was ▁broadcast ing ▁from ▁a ▁ball room ▁with ▁the ▁nation ’ s ▁top ▁dance ▁bands ▁performing ▁live . ▁He ▁bought ▁some ▁records ▁from ▁a ▁local ▁music ▁shop ▁for ▁the ▁program ▁as ▁the ▁radio ▁station ▁had ▁none . ▁ ▁Block ▁purchased ▁five ▁C ly de ▁Mc Co y ▁records , ▁selecting ▁his ▁" S ug ar ▁Blues " ▁for ▁the ▁radio ▁show ' s ▁initial ▁theme