▁false ▁visual ▁c ues ▁designed ▁to ▁trick ▁the ▁reader ' s ▁eye ▁towards ▁an ▁incorrect ▁solution . ▁ ▁" The ▁L ighter ▁Side ▁of … " ▁ ▁From ▁ 1 9 6 1 ▁to ▁ 2 0 0 2 , ▁Dave ▁Berg ▁produced ▁" The ▁L ighter ▁Side ▁of … ", ▁which ▁often ▁s ati riz ed ▁the ▁sub urban ▁l ifest yle , ▁capital ism ▁and ▁the ▁generation ▁gap . ▁Sub ject s ▁commonly ▁l am po oned ▁include ▁medicine , ▁office ▁life , ▁parties , ▁marriage , ▁psych iat ry , ▁sho pping , ▁school ▁and ▁other ▁every day ▁activities . ▁Although ▁this ▁feature ▁eventually ▁became ▁not orious ▁for ▁its ▁cor ny ▁g ags ▁and ▁gar ish ly ▁out dated ▁fashion ▁choices , ▁the ▁Mad ▁edit ors ▁reported ▁that ▁it ▁was ▁the ▁magazine ' s ▁most ▁popular ▁feature . ▁" The ▁L ighter ▁Side " ▁was ▁more ▁pointed ▁in ▁its ▁early ▁years , ▁providing ▁the ▁sort ▁of ▁Amer icana - based ▁humor ▁that ▁stand ups ▁such ▁as ▁Sh elle y ▁B erman ▁and ▁Alan ▁King ▁performed ▁successfully ▁on stage . ▁The ▁feature ▁was ▁retired ▁with ▁Berg ' s ▁death . ▁ ▁Four ▁months ▁after ▁the ▁last ▁Berg ▁art work ▁was ▁published , ▁his ▁final ▁set ▁of ▁g ags , ▁which ▁Berg ▁had ▁written ▁but ▁not ▁pen ci led , ▁appeared ▁as ▁a ▁t ribute . ▁These ▁last ▁" L ighter ▁Side " ▁stri ps ▁were ▁divided ▁among ▁ 1 8 ▁of ▁the ▁magazine ' s ▁regular ▁artists , ▁including ▁Jack ▁Davis