1 9 0 0 . ▁It ▁has ▁better ▁style , ▁more ▁attract iveness ▁and ▁greater ▁power ▁and ▁dign ity ... This ▁great ▁improvement ▁has ▁not ▁come ▁to ▁pass ▁without ▁direction . ▁There ▁has ▁been , ▁in ▁fact , ▁very ▁deliber ate ▁direction . ▁There ▁has ▁been ▁constant ▁and ▁forward ▁thinking ▁on ▁beh alf ▁of ▁the ▁printing ▁industry ▁by ▁the ▁American ▁Type ▁Found ers ▁Company , ▁which ▁has ▁a ▁well ▁defined ▁policy ▁with ▁regard ▁to ▁the ▁types ▁it ▁is ▁making ▁and ▁has ▁been ▁making ▁during ▁the ▁last ▁quarter ▁century . ▁In ▁what ▁position , ▁may ▁we ▁ask , ▁would ▁the ▁printing ▁industry ▁be ▁to - day ▁without ▁the ▁great ▁type ▁families , ▁known ▁to ▁fame ▁as ▁Ch el ten ham , ▁Century ▁[ long ▁list ▁follows ] ▁and ▁others ? ▁Are ▁there ▁anywhere ▁any ▁other ▁type ▁families ? ▁Would ▁not ▁your ▁typ ography ▁be ▁bar ren ▁in ▁appearance ▁and ▁much ▁less ▁prof itable ▁to ▁the ▁advert is ers ▁if ▁these ▁great ▁type ▁designs ▁had ▁not ▁been ▁developed ? ▁There ▁can ▁be ▁but ▁one ▁answer . ▁ ▁By ▁the ▁time ▁Nelson ▁died ▁in ▁ 1 9 2 6 , ▁A TF ▁seemed ▁to ▁be ▁on ▁the ▁path ▁to ▁permanent ▁profit ability . ▁ ▁Nelson ' s ▁successor ▁as ▁president , ▁Frank ▁Bel kn ap ▁Ber ry ▁( origin ally ▁one ▁of ▁the ▁found ers ▁of ▁the ▁Cleveland ▁Type ▁Found ry ), ▁was ▁un pop ular ▁with ▁the ▁board ▁and ▁he ▁was ▁soon ▁replaced ▁by ▁Joseph ▁F . ▁Gill ick , ▁whose ▁first ▁move ▁was ▁to