▁ ▁Video Brain ▁was ▁the ▁first ▁personal ▁computer ▁to ▁be ▁pack aged ▁and ▁sold ▁through ▁department ▁stores ▁as ▁a ▁consumer ▁product . ▁ ▁Unfortunately ▁the ▁idea ▁of ▁bu ying ▁and ▁using ▁a ▁computer ▁( or ▁even ▁touch ing ▁it ▁in ▁the ▁store ) ▁was ▁int im id ating ▁to ▁most ▁consum ers . ▁ ▁To ▁those ▁familiar ▁with ▁computers , ▁Video Brain ▁did ▁not ▁offer ▁enough ▁cap ability ▁and ▁flex ibility ▁to ▁be ▁useful . ▁ ▁It ▁could ▁not ▁be ▁user ▁program med , ▁the ▁keyboard ▁was ▁limited , ▁and ▁the ▁ 1 K ▁of ▁RAM ▁could ▁not ▁be ▁expanded . ▁ ▁On ▁the ▁other ▁hand , ▁Video Brain ▁was ▁too ▁expensive ▁to ▁comp ete ▁with ▁video ▁games . ▁ ▁While ▁consumer ▁channels ▁re group ed ▁after ▁Video Brain , ▁personal ▁computer ▁manufact ur ers ▁turned ▁their ▁attention ▁from ▁h ob by ists ▁to ▁business . ▁ ▁It ▁seems ▁the ▁Apple ▁Mac Int osh ▁capital ized ▁on ▁Um tech ’ s ▁experience ▁a ▁few ▁years ▁later ▁when ▁it ▁came ▁out ▁as ▁a ▁system ▁where ▁the ▁user ▁was ▁not ▁expected ▁to ▁open ▁the ▁case ▁to ▁add ▁or ▁delete ▁hardware . ▁ ▁With ▁gl am orous ▁market ing , ▁Apple ▁made ▁consum ers ▁comfortable ▁that , ▁as ▁intended ▁for ▁Video Brain , ▁they ▁could ▁bring ▁a ▁computer ▁home , ▁plug ▁it ▁in , ▁and ▁use ▁it ▁easily . ▁ ▁References ▁ ▁Notes ▁ ▁Personal ▁re collections ▁by ▁former ▁Um tech ▁employees ▁Ted ▁Hay nes , ▁Ni all ▁Sh ap ero , ▁John ▁Cos ley ,