▁City ▁USA ▁Beach ▁Cru iser ▁by ▁F elt ▁B icy cles . ▁The ▁Bureau ▁now ▁has ▁do z ens ▁of ▁other ▁lic ensed ▁products ▁on ▁the ▁market ▁from ▁Sur f ▁City ▁USA ▁soft ▁drink s ▁to ▁cl othing ▁to ▁glass ware ; ▁and ▁more ▁than ▁ 2 0 ▁lic ens ing ▁partners ▁with ▁over ▁ 5 0 ▁different ▁products . ▁ ▁Response ▁and ▁settlement ▁After ▁Hun ting ton ▁Beach ▁tra dem ark ed ▁the ▁" Sur f ▁City ▁USA " ▁name , ▁Santa ▁Cruz ▁polit icians ▁tried ▁to ▁prevent ▁the ▁tra dem ark ▁from ▁being ▁registered ▁by ▁the ▁U . S . ▁Pat ent ▁and ▁Tra dem ark ▁Office ▁because ▁of ▁the ▁controvers y ▁over ▁the ▁" Sur f ▁City " ▁nick name . ▁Nevertheless , ▁a ▁law ▁firm ▁representing ▁Hun ting ton ▁Beach ▁sent ▁ce ase - and - des ist ▁letters ▁to ▁Santa ▁Cruz ▁vend ors ▁to ▁stop ▁s elling ▁T - sh ir ts ▁emb la zon ed ▁with ▁" Sur f ▁City ▁USA " ." ▁ ▁In ▁response , ▁two ▁Santa ▁Cruz ▁sur f ▁sh ops , ▁Sh or eline ▁Sur f ▁Sh op ▁and ▁N ol and ' s ▁on ▁the ▁Wh arf , ▁su ed ▁Hun ting ton ▁Beach ▁in ▁order ▁to ▁protect ▁the ▁public ▁use ▁of ▁the ▁term ▁" Sur f ▁City ." ▁The ▁parties ▁then ▁reached ▁a ▁confident ial ▁settlement ▁in ▁January ▁ 2 0 0 8 , ▁in ▁which ▁neither ▁side ▁admitted ▁li ability ▁and ▁all ▁claims ▁and ▁counter c laim s ▁were ▁dismiss