▁it ▁is ▁One ▁D irection ' s ▁fourth ▁record ▁to ▁date ▁and ▁that ▁it ▁has ▁been ▁four ▁years ▁since ▁the ▁band ' s ▁formation . ▁Sign ifying ▁a ▁further ▁m atur ation ▁of ▁their ▁pop ▁sound , ▁the ▁album ' s ▁first ▁single , ▁" Ste al ▁My ▁Girl ", ▁was ▁dub bed ▁by ▁Billboard ▁as ▁" no ▁What ▁M akes ▁You ▁Beautiful , ▁but ▁its ▁Cold play - like ▁piano ▁pop ▁could ▁be ▁a ▁good ▁direction ", ▁and ▁that ▁the ▁band ▁was ▁" not ▁entirely ▁ready ▁to ▁let ▁go ▁of ▁its ▁b ubble - g um ▁days ". ▁Rol ling ▁Stone ▁described ▁the ▁record ▁as ▁" s atur ated ▁with ▁retro ▁v ib es "; ▁its ▁songs ▁" split ▁the ▁difference ▁between ▁big , ▁spl ash y ▁E ight ies ▁pop ▁rock ▁and ▁more ▁elegant ▁Se vent ies ▁flav ours ▁– ▁a ▁very ▁pes ky ▁wh i pper - sn apper ▁move ▁that ' s ▁not ▁so ▁far ▁from ▁what ▁Ha im ' s ▁hit ▁" Days ▁Are ▁G one " ▁did ▁last ▁year ." ▁ ▁Other ▁vent ures ▁ ▁End ors ements ▁In ▁ 2 0 1 1 , ▁One ▁D irection ▁became ▁the ▁face ▁of ▁Pok emon ▁Black ▁and ▁White , ▁st arring ▁in ▁a ▁series ▁of ▁television ▁ad ver ts . ▁They ▁were ▁the ▁first ▁install ments ▁in ▁the ▁fifth ▁generation ▁of ▁the ▁Pok ém on ▁series ▁of ▁role - play ing ▁games . ▁They ▁also ▁launched ▁N ok ia ▁C 3 ▁and ▁N ok ia ▁C 2 -