</s> ▁Van essa ▁Fox ▁( born ▁ 1 9 7 2 ) ▁is ▁a ▁search ▁engine ▁optimization ▁consult ant , ▁blog ger ▁and ▁author . ▁She ▁worked ▁on ▁Google ' s ▁Web master ▁Central , ▁a ▁set ▁of ▁tools ▁and ▁educational ▁materials ▁assist ing ▁web master s ▁on ▁how ▁to ▁have ▁their ▁sites ▁listed ▁in ▁Google ▁and ▁in ▁understanding ▁how ▁Google ▁indexes ▁their ▁pages . ▁and ▁a ▁speaker ▁at ▁industry ▁events . ▁She ▁is ▁from ▁California . ▁ ▁Fox ▁joined ▁Google ▁in ▁ 2 0 0 5 ▁as ▁a ▁technical ▁writer ▁in ▁its ▁Kirk land , ▁Washington ▁office . ▁She ▁left ▁Google ▁in ▁June ▁ 2 0 0 7 , ▁and ▁briefly ▁worked ▁for ▁real - est ate ▁startup ▁Z ill ow . ▁She ▁is ▁an ▁entrepr ene ur - in - res idence ▁with ▁Ign ition ▁Part ners ▁and ▁she ▁is ▁one ▁of ▁the ▁ 1 6 ▁members ▁of ▁the ▁University ▁of ▁Washington ' s ▁M SI M / In format ics ▁advis ory ▁board . ▁ ▁Fox ▁founded ▁N ine ▁By ▁Blue , ▁a ▁market ing ▁consult ancy ▁with ▁an ▁emphas is ▁on ▁search . ▁Fox ▁worked ▁at ▁a ▁Seattle ▁web ▁startup ▁and ▁A OL ▁before ▁joining ▁Google ▁in ▁ 2 0 0 5 . ▁While ▁at ▁Google , ▁she ▁was ▁based ▁at ▁Google ' s ▁Kirk land , ▁Washington ▁office . ▁ ▁Author ship ▁ ▁Fox ' s ▁book , ▁Mark eting ▁in ▁the ▁Age ▁of ▁Google , ▁published ▁in ▁May ▁ 2 0 1 0 ▁by ▁W iley ▁