▁associated ▁with ▁the ▁destruction ▁of ▁cultural ▁ident ities , ▁domin ated ▁by ▁a ▁hom ogen ized ▁and ▁western ized , ▁consumer ▁culture . ▁The ▁global ▁influence ▁of ▁American ▁products , ▁business es ▁and ▁culture ▁in ▁other ▁countries ▁around ▁the ▁world ▁has ▁been ▁referred ▁to ▁as ▁American ization . ▁This ▁influence ▁is ▁represented ▁through ▁that ▁of ▁American - based ▁television ▁programs ▁which ▁are ▁re bro ad cast ▁throughout ▁the ▁world . ▁Major ▁American ▁companies ▁such ▁as ▁Mc Donald ' s ▁and ▁C oca - Col a ▁have ▁played ▁a ▁major ▁role ▁in ▁the ▁spread ▁of ▁American ▁culture ▁around ▁the ▁glo be . ▁Term s ▁such ▁as ▁C oca - colon ization ▁have ▁been ▁co ined ▁to ▁refer ▁to ▁the ▁domin ance ▁of ▁American ▁products ▁in ▁foreign ▁countries , ▁which ▁some ▁critics ▁of ▁global ization ▁view ▁as ▁a ▁threat ▁to ▁the ▁cultural ▁identity ▁of ▁these ▁nations . ▁ ▁Conf lict ▁intens ification ▁ ▁Another ▁alternative ▁perspective ▁arg ues ▁that ▁in ▁reaction ▁to ▁the ▁process ▁of ▁cultural ▁global ization , ▁a ▁" Cl ash ▁of ▁Civil izations " ▁might ▁appear . ▁Indeed , ▁Samuel ▁Hun ting ton ▁emphas izes ▁the ▁fact ▁that ▁while ▁the ▁world ▁is ▁becoming ▁smaller ▁and ▁inter connected , ▁the ▁interactions ▁between ▁pe op les ▁of ▁different ▁cult ures ▁enh ance ▁the ▁civil ization ▁conscious ness ▁that ▁in ▁turn ▁inv ig or ate ▁differences . ▁Indeed , ▁rather ▁than ▁reaching ▁a ▁global ▁cultural ▁community , ▁the ▁differences ▁in ▁culture ▁sh ar pen ed ▁by ▁this ▁very ▁process ▁of ▁cultural ▁global ization ▁will ▁be