▁v im ▁(" force ", ▁" v ig our "). ▁ ▁V im ▁was ▁produced ▁at ▁Port ▁Sun light ▁near ▁Liverpool , ▁England . ▁The ▁name ▁V im ▁remained ▁sole ly ▁associated ▁with ▁the ▁sc our ing ▁pow der ▁until ▁ 1 9 9 3 , ▁when ▁a ▁range ▁of ▁associated ▁products ▁were ▁released . ▁V im ▁was ▁also ▁the ▁name ▁of ▁a ▁d eter gent ▁table t ▁manufact ured ▁by ▁Le ver ▁Brothers , ▁and ▁sold ▁in ▁the ▁United ▁States ▁during ▁the ▁ 1 9 6 0 s . ▁It ▁was ▁the ▁spons or ▁of ▁the ▁sit com ▁on ▁CBS , ▁The ▁Lucy ▁Show , ▁st arring ▁Luc ille ▁Ball ▁. ▁ ▁Form er ▁owner ▁Un ile ver ▁abandoned ▁V im ▁in ▁favour ▁of ▁rival ▁product ▁J if , ▁although ▁it ▁was ▁still ▁sold ▁in ▁some ▁other ▁countries ▁in ▁Europe . ▁ ▁In ▁December ▁ 2 0 0 4 , ▁it ▁was ▁sold ▁to ▁the ▁group ▁Gu ab er , ▁based ▁in ▁Italy . ▁V im ▁is ▁currently ▁owned ▁by ▁Sp ot less ▁Group , ▁although ▁it ▁is ▁still ▁market ed ▁by ▁Un ile ver ▁in ▁Canada . ▁and ▁Sri ▁L anka , ▁where ▁it ▁has ▁a ▁ 9 0 % ▁market ▁share . ▁V im ▁is ▁also ▁sold ▁as ▁a ▁Un ile ver ▁brand ▁in ▁South ▁Africa ▁and ▁India . ▁ ▁App lications ▁The ▁artist ▁Francis ▁Ba con ▁is ▁re put ed ▁to ▁have ▁used ▁V im ▁as ▁a ▁substitute ▁for ▁to oth paste . ▁ ▁See ▁also ▁ ▁Ajax ,