▁of ▁the ▁Th r one ▁Types et ting ▁Machine ▁Company ▁and ▁a ▁new ▁stock holder ▁in ▁A TF , ▁became ▁general ▁manager . ▁He ▁immediately ▁began ▁to ▁liquid ate ▁un prof itable ▁vent ures , ▁eliminate ▁dup lications , ▁and ▁force ▁the ▁various ▁branches ▁to ▁do ▁business ▁under ▁the ▁A TF ▁name ▁instead ▁of ▁retain ing ▁their ▁former ▁ones . ▁L inn ▁Bo yd ▁Bent on ' s ▁son , ▁Morris ▁Full er ▁Bent on , ▁was ▁given ▁the ▁job ▁of ▁p urg ing ▁ob sole te ▁and ▁dup licated ▁type ▁faces ▁from ▁the ▁catalog s , ▁and ▁standard izing ▁the ▁point ▁size ▁and ▁base - line ▁of ▁the ▁types ▁made . ▁Nelson , ▁real izing ▁that ▁display ▁and ▁advert ising ▁type ▁( r ather ▁than ▁the ▁body ▁type ▁that ▁was ▁set ▁so ▁efficiently ▁by ▁the ▁new ▁line - c aster s ) ▁would ▁be ▁the ▁main st ay ▁of ▁the ▁found ry ▁type ▁business , ▁immediately ▁began ▁an ▁extensive ▁advert ising ▁campaign ▁and ▁commission ed ▁the ▁production ▁of ▁new ▁type ▁designs . ▁Joseph ▁W . ▁Ph in ney ▁was ▁put ▁in ▁charge ▁of ▁the ▁design ▁department ▁and ▁he ▁super vised ▁the ▁introduction ▁of ▁C ushing , ▁How land , ▁Brad ley , ▁and ▁the ▁William ▁Morris ▁inspired ▁Sat an ick ▁and ▁J enson ▁Old style , ▁the ▁last ▁of ▁these ▁being ▁h ug ely ▁successful . ▁Young ▁Bent on ▁was ▁then ▁commission ed ▁to ▁finish ▁Lewis ▁Bud dy ' s ▁El bert ▁Hub b ard ▁inspired ▁Ro yc ro ft , ▁another