▁deal ▁with ▁Scot i ab ank , ▁which ▁saw ▁the ▁bank ▁become ▁the ▁title ▁spons or ▁for ▁Wed nes day ▁Night ▁Hockey ▁and ▁Hockey ▁Day ▁in ▁Canada , ▁and ▁become ▁a ▁spons or ▁for ▁other ▁segments ▁and ▁initi atives ▁throughout ▁Rog ers ' ▁N HL ▁coverage . ▁ ▁On ▁October ▁ 6 , ▁ 2 0 1 4 , ▁Rog ers ▁and ▁N HL ▁began ▁their ▁media ▁sales ▁vent ure ▁in ▁which ▁Rog ers ▁will ▁lead ▁all ▁Canadian ▁national ▁N HL ▁media ▁sales ▁across ▁its ▁owned ▁and ▁operated ▁broadcast ▁and ▁digital ▁platforms ▁as ▁well ▁as ▁ad ▁sales ▁for ▁League - owned ▁digital ▁assets ▁in ▁Canada . ▁ ▁Digital ▁products ▁and ▁services ▁ ▁Out R ank ▁by ▁Rog ers ▁ ▁In ▁ 2 0 1 1 , ▁a ▁partners hip ▁was ▁formed ▁between ▁Rog ers ▁Communic ations ▁and ▁Y od le , ▁Inc ▁to ▁provide ▁a ▁suite ▁of ▁digital ▁market ing ▁services ▁to ▁Canadian ▁small , ▁medium , ▁and ▁enter prise ▁size ▁business . ▁These ▁solutions ▁have ▁been ▁deployed ▁under ▁the ▁name ▁Out R ank ▁by ▁Rog ers ▁and ▁operate ▁as ▁a ▁business ▁unit ▁within ▁the ▁company . ▁Services ▁include ▁search ▁engine ▁optimization , ▁mobile ▁market ing , ▁social ▁media ▁market ing , ▁pay ▁per ▁click , ▁and ▁analyt ics . ▁The ▁opening ▁was ▁announced ▁in ▁January ▁ 2 0 1 2 ▁with ▁the ▁launch ▁of ▁their ▁first ▁client , ▁Ontario - based ▁C LS ▁Ro of ing . ▁Out R ank ▁by ▁Rog ers ▁is ▁a ▁Google ▁Premier ▁S MB ▁Part ner ▁and