▁early ▁on ▁at ▁Nick ▁D ent on ' s ▁personal ▁residence ▁in ▁the ▁New ▁York ▁City ▁neighborhood ▁of ▁So H o , ▁and ▁it ▁remained ▁there ▁until ▁ 2 0 0 8 . ▁That ▁year , ▁he ▁created ▁a ▁new ▁base ▁of ▁operations ▁in ▁N ol ita ▁in ▁Manh attan . ▁ ▁On ▁April ▁ 1 4 , ▁ 2 0 0 8 , ▁G aw ker . com ▁announced ▁that ▁G aw ker ▁Media ▁had ▁sold ▁three ▁sites : ▁Id ol ator , ▁Grid ski pper , ▁and ▁W onk ette . ▁In ▁a ▁fall ▁ 2 0 0 8 ▁mem o , ▁D ent on ▁announced ▁the ▁lay off ▁of ▁" 1 9 ▁of ▁our ▁ 1 3 3 ▁editor ial ▁positions " ▁at ▁Valley w ag , ▁Cons umer ist , ▁F lesh bot ▁and ▁other ▁sites , ▁and ▁the ▁h iring ▁of ▁ 1 0 ▁new ▁employees ▁for ▁the ▁most ▁commer cially ▁successful ▁sites — G iz mod o , ▁Kot aku , ▁Life h acker , ▁and ▁G aw ker — and ▁others ▁which ▁were ▁de emed ▁to ▁promise ▁similar ▁commercial ▁success ▁( J ez eb el , ▁io 9 , ▁Dead sp in , ▁and ▁J al op nik ). ▁D ent on ▁also ▁announced ▁the ▁susp ension ▁of ▁a ▁bonus ▁payment ▁scheme ▁based ▁on ▁page views , ▁by ▁which ▁G aw ker ▁had ▁paid ▁$ 5 0 , 0 0 0 ▁a ▁month ▁on ▁the ▁average ▁to ▁its ▁staff , ▁cit ing ▁a ▁need ▁to ▁generate