old , ▁ 2 0 1 0 ). ▁As ▁such , ▁academic ▁analyt ics ▁poss esses ▁the ▁ability ▁to ▁improve ▁learning , ▁student ▁success ▁and ▁teaching . ▁Anal ytics ▁has ▁become ▁a ▁valuable ▁tool ▁for ▁institutions ▁because ▁of ▁its ▁ability ▁to ▁predict , ▁model ▁and ▁improve ▁decision ▁making . ▁ ▁Anal yt ic ▁Ste ps ▁▁ ▁Analysis ▁is ▁composed ▁of ▁five ▁basic ▁steps : ▁capture , ▁report , ▁predict , ▁act ▁and ▁ref ine ▁Capt ure : ▁All ▁analyt ic ▁efforts ▁are ▁cent red ▁on ▁data . ▁Con sequently , ▁academic ▁analyt ics ▁can ▁be ▁root ed ▁in ▁data ▁from ▁various ▁sources ▁such ▁as ▁a ▁C MS , ▁and ▁financial ▁systems ▁( C amp bell , ▁Finn eg an , ▁ ▁& ▁Collins , ▁ 2 0 0 6 ). ▁Additionally , ▁the ▁data ▁comes ▁in ▁various ▁different ▁formats ▁for ▁example ▁spread ▁sheets . ▁Also , ▁data ▁can ▁be ▁got ▁from ▁the ▁institution ' s ▁external ▁environment . ▁To ▁capture ▁data , ▁academic ▁analyt ics ▁needs ▁to ▁determine ▁the ▁type ▁of ▁available ▁data , ▁methods ▁of ▁har ness ing ▁it ▁and ▁the ▁formats ▁it ▁is ▁in . ▁ ▁Report : ▁After ▁the ▁data ▁has ▁been ▁captured ▁and ▁stored ▁in ▁a ▁central ▁location , ▁anal yst s ▁will ▁examine ▁the ▁data , ▁perform ▁queries , ▁identify ▁patterns , ▁tr ends ▁and ▁exceptions ▁dep icted ▁by ▁the ▁data . ▁The ▁standard ▁deviation ▁and ▁mean ▁( des cript ive ▁statistics ) ▁are ▁mostly ▁generated . ▁ ▁Pred ict : ▁After ▁anal ys ing ▁the ▁w are