7 % ▁increase ▁in ▁claims ▁in ▁ 2 0 0 9 / 1 0 ▁and ▁a ▁further ▁ 3 1 % ▁increase ▁in ▁ 2 0 1 0 / 1 1 . ▁Ex amples ▁include ▁the ▁case ▁involving ▁Roll s ▁Roy ce , ▁the ▁" H ey day " ▁case ▁brought ▁by ▁Age ▁UK ▁and ▁the ▁recent ▁Mi ri am ▁O ' Re illy ▁case ▁against ▁the ▁BBC . ▁ ▁Rec ent ▁research ▁suggested ▁that ▁the ▁number ▁of ▁age ▁disc rim ination ▁claims ▁ann ually ▁could ▁reach ▁ 1 5 , 0 0 0 ▁by ▁ 2 0 1 5 . ▁ ▁The ▁European ▁Social ▁Study ▁survey ▁in ▁ 2 0 1 1 ▁revealed ▁that ▁nearly ▁two ▁out ▁of ▁five ▁people ▁claim ▁to ▁have ▁been ▁shown ▁a ▁lack ▁of ▁respect ▁because ▁of ▁their ▁age . ▁The ▁survey ▁suggested ▁that ▁the ▁UK ▁is ▁r iven ▁by ▁inter gener ational ▁spl its , ▁with ▁half ▁of ▁the ▁people ▁adm itting ▁they ▁do ▁not ▁have ▁a ▁single ▁friend ▁over ▁ 7 0 ; ▁this ▁comp ares ▁with ▁only ▁a ▁third ▁of ▁Portuguese , ▁Swiss ▁and ▁Germ ans ▁who ▁say ▁that ▁they ▁do ▁not ▁have ▁a ▁friend ▁of ▁that ▁age ▁or ▁older . ▁A ▁Dem os ▁study ▁in ▁ 2 0 1 2 ▁showed ▁that ▁three - quarters ▁of ▁people ▁in ▁the ▁UK ▁believed ▁there ▁to ▁be ▁not ▁enough ▁opportun ities ▁for ▁older ▁and ▁younger ▁people ▁to ▁meet ▁and ▁work ▁together . ▁ ▁The ▁" G rey ▁P ride " ▁campaign ▁has ▁been ▁advoc ating ▁for ▁a