▁€ 5 . 4 0 ▁ ▁From ▁May ▁ 2 0 1 5 ▁on wards , ▁the ▁br ands ▁E ck stein ▁No . ▁ 5 , ▁Jun o ▁and ▁S alem ▁No . ▁ 6 ▁were ▁gradually ▁transferred ▁to ▁the ▁Re val ▁brand . ▁ ▁In ▁May ▁ 2 0 1 6 , ▁the ▁Re em ts ma ▁Group ▁announced ▁that ▁it ▁had ▁dis cont in ued ▁production ▁of ▁the ▁filtered ▁Re val ▁variant ▁( Re val ▁filter ▁Golden ▁bl end ), ▁due ▁to ▁the ▁decision ▁of ▁Re em ts ma ▁to ▁focus ▁more ▁on ▁its ▁main , ▁big ▁br ands ▁and ▁because ▁the ▁EU ▁introduced ▁new ▁pack aging ▁with ▁shock ▁picture ▁warnings . ▁The ▁filter less ▁variant ▁is ▁still ▁being ▁made ▁however , ▁and ▁is ▁available ▁in ▁soft ▁pack ▁and ▁as ▁rolling ▁to b acco ▁in ▁p ouch es . ▁ ▁Mark eting ▁In ▁the ▁long ▁span ▁of ▁ 2 3 ▁years , ▁during ▁which ▁G erd ▁Gr imm ▁took ▁charge ▁of ▁the ▁Re val ▁brand ▁and ▁gave ▁it ▁the ▁succ inct ▁face ▁- ▁which ▁is ▁still ▁fresh ly ▁remembered ▁by ▁many ▁older ▁people ▁today ▁- ▁various ▁campaign s ▁of ▁exception ally ▁high ▁art istic ▁quality ▁were ▁created . ▁These ▁post ers ▁provide ▁insight ▁into ▁the ▁gen esis ▁and ▁development ▁of ▁Re val ▁advert ising ▁between ▁ 1 9 5 9 ▁and ▁about ▁ 1 9 7 5 . ▁The ▁spectrum ▁ranges ▁from ▁black - and - white ▁templates , ▁which ▁were ▁only ▁highlight ed ▁with ▁a ▁spot ▁color , ▁to