▁The ▁perf ume ▁muse ▁was ▁Charlotte ▁Le ▁Bon , ▁the ▁weather ▁girl ▁from ▁Canal ▁+ , ▁France ▁prem ium ▁TV ▁channel . ▁In ▁ 2 0 1 0 , ▁" L ol ita ▁L emp ick a ▁au ▁Mas cul in " ▁fra gr ance ▁was ▁made ▁available ▁in ▁e au ▁de ▁to ile tte ▁" L ' E au ▁Au ▁Mas cul in ". ▁" Si ▁L ol ita " ▁was ▁also ▁made ▁available ▁in ▁E au ▁de ▁To ile tte ▁in ▁ 2 0 1 1 . ▁In ▁ 2 0 1 2 , ▁the ▁brand ▁launched ▁the ▁first ▁edition ▁of ▁" L ' E au ▁en ▁Bl anc ". ▁ ▁In ▁September ▁ 2 0 1 2 , ▁Elle ▁F anning ▁was ▁chosen ▁by ▁L ol ita ▁L emp ick a ▁as ▁the ▁new ▁face ▁for ▁" Le ▁Premier ▁Par f um ". ▁She ▁stars ▁in ▁a ▁new ▁campaign , ▁created ▁by ▁Y o ann ▁Lem o ine , ▁along ▁with ▁Wood k id . ▁In ▁September ▁ 2 0 1 3 , ▁L ol ita ▁L emp ick a ▁launched ▁Elle ▁L ' A ime , ▁an ▁inc and es cent ▁white ▁fl oral ▁fra gr ance . ▁The ▁face ▁of ▁the ▁fra gr ance ▁is ▁the ▁model ▁S asha ▁P iv ov ar ova . ▁In ▁ 2 0 1 7 , ▁after ▁ 2 0 ▁years ▁of ▁success , ▁Mon ▁Premier ▁Par f um ▁begins ▁its ▁most ▁exc iting ▁period , ▁that ▁of ▁its ▁met am orph