▁ ▁The ▁ 7 2 7 ▁would ▁become ▁the ▁back bone ▁of ▁the ▁Bran iff ▁Fle et ▁and ▁the ▁key ▁aircraft ▁in ▁its ▁ 1 9 7 1 ▁Fle et ▁Standard ization ▁Plan ▁that ▁called ▁for ▁only ▁three ▁aircraft ▁types : ▁ ▁Bo eing ▁ 7 2 7 ▁on ▁domestic ▁service , ▁ 7 4 7 ▁for ▁Hawai i , ▁and ▁DC - 8 ▁for ▁South ▁America . ▁ ▁When ▁Lawrence ▁took ▁office ▁in ▁May , ▁ 1 9 6 5 , ▁Bran iff ▁operated ▁th ir teen ▁different ▁aircraft ▁types . ▁ ▁Lawrence ▁also ▁increased ▁daily ▁util ization ▁of ▁its ▁aircraft ▁which ▁increased ▁re venue ▁without ▁adding ▁more ▁aircraft ▁to ▁the ▁fleet . ▁ ▁Through out ▁Lawrence ' s ▁ten ure ▁Bran iff ▁achieved ▁record ▁reven ues , ▁prof its ▁and ▁traffic ▁as ▁detailed ▁in ▁month ▁after ▁month ▁of ▁Bran iff ▁B ▁Lin er ▁Employee ▁News let ters , ▁financial ▁statements , ▁and ▁company ▁annual ▁reports . ▁ ▁Under ▁Lawrence ' s ▁administration ▁Bran iff ▁business ▁volume ▁grew ▁from ▁ 1 0 0 ▁million ▁US D ▁in ▁ 1 9 6 5 ▁to ▁over ▁ 1 . 5 ▁billion ▁US D ▁in ▁ 1 9 8 0 ▁and ▁nearly ▁double d ▁its ▁passenger ▁market ▁share . ▁Even ▁during ▁ 1 9 8 0 ▁Bran iff ▁continued ▁to ▁set ▁record ▁traffic ▁levels ▁and ▁reven ues . ▁ ▁Lawrence ▁was ▁bold ▁with ▁his ▁management ▁of ▁Bran iff ▁even ▁attempting ▁to ▁take ▁over ▁the ▁much ▁larger ▁Pan ▁American ▁World ▁Air ways , ▁Inc . ▁in