9 9 0 s ▁were ▁probably ▁West field ▁To omb ul ' s ▁last ▁successful ▁de cade , ▁and ▁by ▁the ▁early ▁ 1 9 9 0 s , ▁it ▁was ▁the ▁largest ▁sho pping ▁centre ▁on ▁Br is b ane ' s ▁north side ▁and ▁the ▁only ▁centre ▁on ▁the ▁north side ▁with ▁a ▁multiple x ▁cinema . ▁The ▁number ▁of ▁special ty ▁stores ▁at ▁the ▁centre ▁total led ▁over ▁ 1 8 0 . ▁The ▁centre ▁held ▁this ▁title ▁until ▁ 1 9 9 9 ▁when ▁the ▁re develop ed ▁West field ▁Ch erm side ▁opened . ▁Although ▁the ▁now ▁much ▁larger ▁Ch erm side ▁centre ▁didn ' t ▁greatly ▁affect ▁the ▁ret ail ▁trade ▁of ▁To omb ul , ▁it ▁did ▁affect ▁the ▁trade ▁of ▁the ▁cinema . ▁The ▁more ▁modern , ▁larger ▁ 1 6 ▁screen ▁Bir ch , ▁Car roll ▁and ▁Co yle ▁multiple x ▁with ▁Gold ▁Class ▁cin emas ▁and ▁entertain ment ▁prec inct ▁built ▁at ▁Ch erm side ▁drew ▁much ▁of ▁its ▁client ele ▁from ▁the ▁same ▁catch ment ▁area ▁as ▁the ▁To omb ul ▁multiple x , ▁with ▁many ▁prefer ring ▁to ▁go ▁to ▁Ch erm side . ▁After ▁the ▁re development ▁of ▁Ch erm side ▁completed ▁in ▁ 2 0 0 0 , ▁To omb ul ▁became ▁over look ed ▁by ▁West field , ▁with ▁the ▁company ▁prefer ring ▁to ▁focus ▁on ▁prom oting ▁the ▁upgrad ed ▁Ch erm side ▁centre . ▁ ▁In ▁ 2 0 0 3 , ▁the ▁external ▁fac ade