▁medium ▁range ▁Pr est ige ▁M alt ▁Wh is ky . ▁Initial ly , ▁Am rut ▁aged ▁m alt ▁whis ky ▁for ▁around ▁a ▁year ▁before ▁bl ending ▁it . ▁However , ▁due ▁to ▁changing ▁customer ▁prefer ences , ▁less ▁m alt ▁whis ky ▁was ▁being ▁added ▁into ▁bl ended ▁variants . ▁Sur inder ▁K umar , ▁the ▁master ▁bl ender ▁at ▁Am rut ▁Dist iller ies , ▁has ▁estimated ▁that ▁because ▁of ▁climate ▁differences , ▁one ▁year ▁of ▁bar rel ▁age ing ▁in ▁India ▁is ▁equal ▁to ▁three ▁years ▁of ▁age ing ▁in ▁Scotland . ▁ ▁John ▁Dist iller ies ▁had ▁been ▁making ▁bl ended ▁whis ky ▁since ▁its ▁foundation , ▁but ▁decided ▁to ▁manufact ure ▁single ▁m alt ▁whis ky ▁in ▁ 2 0 0 8 ▁in ▁an ▁attempt ▁to ▁enter ▁the ▁prem ium ▁end ▁of ▁the ▁market . ▁The ▁first ▁bott ling ▁of ▁Paul ▁John ▁whis ky , ▁brand ed ▁" Paul ▁John ▁Single ▁C ask ▁ 1 6 1 ▁Wh is ky ", ▁was ▁launched ▁on ▁ 4 ▁October ▁ 2 0 1 2 . ▁ ▁Econom ic ▁liberal isation ▁also ▁lead ▁to ▁the ▁entry ▁of ▁foreign ▁companies ▁to ▁the ▁market , ▁whose ▁br ands ▁were ▁seen ▁as ▁more ▁authentic ▁and ▁attract ive ▁by ▁aff lu ent ▁Indian ▁consum ers . ▁This ▁led ▁several ▁Indian ▁manufact ur ers ▁to ▁ac quire ▁foreign ▁liqu or ▁companies . ▁Under ▁V ij ay ▁M ally a ' s ▁direction , ▁the ▁Indian ▁company ▁United ▁Sp ir its ▁Limited ▁acquired ▁a ▁number ▁of