hol ▁c igare tt es ▁domin ated ▁ 3 0 % ▁of ▁the ▁overall ▁market , ▁and ▁over ▁ 8 0 % ▁of ▁black ▁sm ok ers ▁prefer ▁ment hol ▁as ▁opposed ▁to ▁ 2 2 % ▁of ▁non - H is pan ic ▁white ▁sm ok ers . ▁In ▁ 2 0 1 6 , ▁it ▁was ▁reported ▁that ▁New port ▁was ▁the ▁brand ▁of ▁choice ▁for ▁nearly ▁ 6 0 % ▁of ▁black ▁sm ok ers . ▁ ▁New port ▁and ▁target ing ▁te en agers ▁In ▁September ▁ 2 0 1 6 , ▁it ▁was ▁reported ▁that ▁R . J . ▁Reyn olds ▁was ▁specifically ▁target ing ▁black ▁te en agers ▁and ▁young ▁adult s ▁to ▁sell ▁New port ▁c igare tt es . ▁ ▁Reyn olds ▁American ▁Inc ., ▁the ▁parent ▁firm ▁that ▁own s ▁New port , ▁was ▁pushing ▁the ▁brand ▁on ▁people ▁in ▁their ▁ 2 0 s ▁— ▁with ▁pop - ups ▁at ▁music ▁festiv als ▁like ▁Las ▁Veg as ' ▁Electric ▁D ais y ▁Car n ival , ▁a ▁not orious ▁destination ▁for ▁te en - part iers , ▁which ▁was ▁recently ▁press ured ▁to ▁raise ▁its ▁age ▁requirements . ▁Dub bed ▁" New port ▁Ple asure ▁Lou ng es ", ▁the ▁air - condition ed ▁party ▁tr uck s ▁were ▁re ple te ▁with ▁games ▁like ▁digital ▁d arts . ▁New ports ▁could ▁be ▁purchased ▁in ▁these ▁l ou ng es ▁for ▁$ 1 ▁per ▁pack . ▁Reyn olds ▁had ▁set ▁aside ▁$ 5