▁( e . g ., ▁" One ▁Ex ceed ingly ▁Fine ▁Day ▁at ▁the ▁Beach "), ▁and ▁these ▁titles ▁became ▁increasing ly ▁elaborate ▁( e . g ., ▁" One ▁Night ▁in ▁the ▁Ac me ▁R itz ▁Central ▁Ar ms ▁Wald orf ▁Pla za ▁Stat ler ▁Hil ton ▁Grand ▁Hotel ", ▁" One ▁Hot ▁Sun ny ▁Af ternoon ▁in ▁the ▁Middle ▁of ▁the ▁Ocean ", ▁or ▁" One ▁Fine ▁Day ▁at ▁the ▁Cor ner ▁of ▁South ▁Fin ster ▁Bou lev ard ▁and ▁F one bone ▁Street "). ▁ ▁Martin ' s ▁ 3 1 - year ▁association ▁with ▁Mad ▁ended ▁in ▁some ▁ran cor ▁over ▁the ▁ownership ▁of ▁his ▁original ▁art work . ▁Not ▁long ▁after ▁leaving ▁Mad , ▁Martin ▁ended ▁up ▁working ▁at ▁Mad s ▁compet itor ▁Cra ck ed , ▁which , ▁unlike ▁Mad , ▁allowed ▁cre ators ▁to ▁keep ▁their ▁pages . ▁In ▁ 1 9 9 4 , ▁Martin ▁left ▁Cra ck ed ▁and ▁published ▁a ▁hand ful ▁of ▁issues ▁of ▁his ▁own ▁self - t itled ▁publication . ▁ ▁" A ▁Mad ▁Look ▁at … " ▁and ▁" Dra wn - Out ▁D ram as " ▁Ser gio ▁Arag on és ▁has ▁written ▁and ▁drawn ▁his ▁" A ▁Mad ▁Look ▁At … " ▁feature ▁for ▁ 4 9 ▁years . ▁Each ▁is ▁a ▁series ▁of ▁g ag ▁stri ps ▁with ▁a ▁common ▁theme . ▁Arag on és ' ▁Mad ▁cart oon ing ▁is ▁notable ▁for ▁almost ▁never ▁using ▁word ▁bal lo ons ; ▁when ▁they ▁occur ▁at ▁all