el ▁and ▁fought ▁his ▁way ▁through ▁most ▁of ▁his ▁former ▁tag ▁partners . ▁It ▁was ▁explained ▁that ▁Hay es ▁had ▁inherited ▁the ▁dread ed ▁" American ▁style " ▁in ▁his ▁adopted ▁country . ▁ ▁Vari ous ▁North ▁American ▁prom ot ions ▁( 1 9 7 0 s – 1 9 8 0 s ) ▁Hay es ▁later ▁went ▁to ▁wrest le ▁in ▁America . ▁In ▁ 1 9 7 2 , ▁he ▁defeated ▁D ory ▁F unk ▁Jr . ▁for ▁the ▁N WA ▁World ▁He avy weight ▁Championship ▁but ▁the ▁decision ▁was ▁changed ▁when ▁F unk ' s ▁father ▁D ory ▁F unk ▁Sr . ▁attacked ▁the ▁ref eree ▁after ▁the ▁match . ▁In ▁a ▁fit ▁of ▁anger , ▁the ▁official ▁dis qual ified ▁F unk ▁Jr ., ▁thus ▁in ad vert ently ▁returning ▁the ▁title ▁to ▁the ▁champion . ▁Hay es ▁also ▁wrest led ▁in ▁brief ▁st ints ▁for ▁his ▁future ▁employ er ▁the ▁W W WF , ▁batt ling ▁Bruno ▁Sam mart ino ▁for ▁the ▁World ▁He avy weight ▁Championship ▁on ▁occasion . ▁ ▁While ▁wrest ling ▁for ▁Sam ▁Much nick ▁in ▁St . ▁Louis ▁during ▁the ▁mid - 1 9 7 0 s , ▁Hay es ▁turned ▁he el ▁and ▁adopted ▁the ▁g imm ick ▁of ▁the ▁arist ocr atic ▁" L ord ▁Alfred " ▁Hay es . ▁Hay es ▁adopted ▁the ▁role ▁as ▁a ▁manager ▁after ▁he ▁had ▁decided ▁wrest ling ▁was ▁taking ▁a ▁to ll ▁on ▁his ▁kne es . ▁As ▁this ▁character , ▁Hay es ▁later ▁became