▁an ▁established ▁and ▁well - lo ved ▁symbol . ▁ ▁In ▁May / J une ▁ 2 0 0 5 , ▁L - MA G ▁campaign ed ▁for ▁the ▁successful ▁TV ▁series , ▁The ▁L - Word , ▁already ▁broadcast ▁in ▁ 1 7 ▁other ▁countries , ▁to ▁become ▁available ▁on ▁German ▁television . ▁Six ▁L - MA G ▁colle agues ▁agreed ▁to ▁have ▁the ▁stra pl ine ▁" L - MA G ▁wants ▁the ▁L - Word " ▁project ed ▁onto ▁their ▁n aked ▁bodies , ▁in ▁im itation ▁of ▁the ▁bill board ▁mot if ▁advert ising ▁the ▁series . ▁Post cards ▁ad orn ed ▁with ▁this ▁mot if ▁were ▁widely ▁distributed ▁and ▁the ▁readers ▁entre ated ▁to ▁sign ▁them ▁and ▁post ▁them , ▁as ▁a ▁challenge ▁to ▁Pro 7 ' s ▁editor ial ▁office . ▁In ▁total , ▁ 2 . 0 0 0 ▁post cards ▁with ▁this ▁mot if ▁and ▁emails ▁were ▁handed ▁over ▁to ▁Pro 7 ▁in ▁Mun ich . ▁At ▁the ▁same ▁time , ▁the ▁broad c aster ▁announced ▁that ▁they ▁had ▁purchased ▁the ▁rights ▁to ▁broadcast ▁the ▁L - Word . ▁ ▁From ▁ 3 0 ▁May ▁ 2 0 0 6 , ▁the ▁series ▁was ▁broadcast ▁on ▁Pro 7 . ▁ ▁In ▁ 2 0 0 8 , ▁at ▁the ▁start ▁of ▁the ▁Gay ▁P ride ▁season , ▁L - MA G ▁un ve iled ▁the ▁campaign , ▁" G erm any ▁is ▁becoming ▁les bian ". ▁The ▁st icker ▁bearing ▁this ▁s log an ▁was