asing ▁new ▁clothes , ▁new ▁app li ances , ▁new ▁autom ob iles , ▁new ▁anything ▁indicated ▁one ' s ▁level ▁of ▁prosper ity . ▁Being ▁considered ▁old - f ashion ed , ▁out - of - date , ▁or — wor se ▁yet — un able ▁to ▁afford ▁sty lish ▁new ▁products ▁was ▁a ▁fate ▁many ▁Americans ▁went ▁to ▁great ▁lengths ▁to ▁avoid . ▁ ▁For ▁women , ▁face , ▁figure , ▁co iff ure , ▁post ure , ▁and ▁gr ou ming ▁had ▁become ▁important ▁fashion ▁factors ▁in ▁addition ▁to ▁cl othing . ▁In ▁particular , ▁cos met ics ▁became ▁a ▁major ▁industry . ▁ ▁Women ▁did ▁not ▁feel ▁ash amed ▁for ▁car ing ▁about ▁their ▁appearance ▁and ▁it ▁was ▁a ▁declaration ▁of ▁self - worth ▁and ▁van ity , ▁hence ▁why ▁they ▁no ▁longer ▁wanted ▁to ▁achieve ▁a ▁natural ▁look . ▁For ▁even ings ▁and ▁events , ▁the ▁popular ▁look ▁was ▁a ▁sm ok y ▁eye ▁with ▁long ▁l ash es , ▁ros y ▁che eks ▁and ▁a ▁bold ▁lip . ▁To ▁emphas ize ▁the ▁eyes , ▁K ohl ▁e y el iner ▁became ▁popular , ▁and ▁was ▁the ▁first ▁time ▁they ▁knew ▁anything ▁of ▁e y el iner ▁( information ▁about ▁Egypt ian ▁fashion ▁was ▁not ▁discovered ▁until ▁later ▁on ▁in ▁the ▁ 2 0 s ). ▁Women ▁also ▁started ▁we aring ▁foundation ▁and ▁using ▁pressed ▁pow der . ▁Also , ▁with ▁the ▁in vention ▁of ▁the ▁sw ivel ▁lip st ick , ▁lip st ick ▁was ▁on ▁the