▁Network ▁programs , ▁expert ise ▁and ▁money . ▁In ▁return , ▁P BL ▁was ▁given ▁the ▁option ▁to ▁ac quire ▁ 5 0 % ▁of ▁Prime ▁Television ▁New ▁Zealand ▁in ▁ 2 0 0 8 . ▁As ▁a ▁result , ▁Prime ▁Television ▁New ▁Zealand ' s ▁ratings ▁and ▁prof its ▁increased ▁significantly . ▁Sky ▁Television ▁purchased ▁Prime ▁N Z ▁for ▁N Z $ 3 0 ▁million ▁in ▁November ▁ 2 0 0 5 . ▁ ▁For ▁the ▁ 2 0 0 7 ▁Australian ▁federal ▁election , ▁Prime ' s ▁online ▁division ▁i Pr ime ▁launched ▁Feder ale lection . com . au , ▁produced ▁from ▁Prime ▁Television ' s ▁Can ber ra ▁headquarters ▁in ▁partners hip ▁with ▁Roy ▁Morgan . ▁ ▁The ▁Seven ▁Network ▁purchased ▁ 1 4 . 9 % ▁of ▁Prime ▁Media ▁Group ▁and ▁rum ours ▁emer ge ▁of ▁an ▁increased ▁st ake . ▁Rec ently , ▁L ach lan ▁Mur do ch ▁real ised ▁the ▁potential ▁and ▁domin ance ▁of ▁the ▁Prime ▁Media ▁Group , ▁taking ▁up ▁an ▁ 8 % ▁st ake . ▁ ▁i Pr ime ▁▁ ▁was ▁an ▁Australian ▁internet ▁portal ▁produced ▁by ▁Prime ▁Media ▁Group ▁Limited . ▁The ▁portal ▁was ▁deployed ▁across ▁regions ▁in ▁which ▁Prime 7 ▁and ▁G WN 7 ▁currently ▁broadcast ▁television ▁transm issions , ▁which ▁include ▁the ▁Australian ▁Capital ▁Territ ory , ▁regional ▁New ▁South ▁Wales , ▁regional ▁Victoria ▁and ▁regional ▁Western ▁Australia . ▁ ▁As sets ▁ ▁Television ▁Prime 7 ▁G WN 7 ▁M ild ura ▁Digital ▁Television ▁( 5 0 %