▁their ▁flo ats ▁sole ly ▁on ▁volunte er ▁hours ; ▁but ▁most ▁are ▁now ▁built ▁by ▁professional ▁float ▁building ▁companies . ▁ ▁History ▁The ▁Rose ▁Par ade ▁in ▁Pas ad ena , ▁California ▁happens ▁every ▁year ▁on ▁New ▁Year ’ s ▁Day . ▁The ▁first ▁para de ▁known ▁as ▁the ▁“ B attle ▁of ▁Flow ers ” ▁was ▁initi ated ▁by ▁natural ist ▁and ▁teacher ▁of ▁zo ology , ▁Charles ▁Frederick ▁H older , ▁who ▁was ▁the ▁first ▁to ▁introduce ▁the ▁idea ▁of ▁the ▁Tournament ▁of ▁Ros es ▁to ▁the ▁Valley ▁H unt ▁Club . ▁The ▁Valley ▁H unt ▁Club ▁was ▁made ▁up ▁of ▁wealth y ▁Pas ad ena ▁residents ▁who ▁migr ated ▁from ▁the ▁Eastern ▁and ▁Mid western ▁states . ▁After ▁moving ▁to ▁California , ▁they ▁became ▁fasc in ated ▁with ▁the ▁flowers ▁that ▁blo omed ▁during ▁winter . ▁While ▁the ▁el ite ▁community ▁began ▁the ▁Rose ▁Par ade ▁as ▁a ▁celebr ation ▁for ▁the ▁winter ▁flowers , ▁some ▁involved ▁in ▁the ▁real ▁estate ▁business ▁used ▁the ▁para de ▁as ▁a ▁way ▁to ▁attract ▁land ▁buy ers ▁in ▁Pas ad ena . ▁ ▁Initial ly , ▁the ▁Rose ▁Par ade ▁had ▁challeng es ▁with ▁the ▁number ▁of ▁people ▁who ▁attended ▁the ▁event . ▁Since ▁many ▁residents ▁attended ▁church ▁services , ▁in ▁ 1 8 9 3 , ▁members ▁of ▁the ▁club ▁came ▁up ▁with ▁a ▁solution , ▁known ▁as ▁“ N ever ▁on ▁a ▁Sunday ” ▁that ▁continues ▁today . ▁Two ▁years ▁later , ▁the ▁Tournament ▁of ▁Ros es ▁Par ade ▁became