osh - based ▁turn - key ▁video ▁f ax ▁system ▁the ▁company ▁created ▁and ▁sold ▁between ▁ 1 9 9 7 ▁and ▁ 2 0 0 0 , ▁and ▁is ▁a ▁word ▁play ▁made ▁up ▁from ▁to ▁send , ▁station ▁and ▁sens ation . ▁Back ▁then ▁( se ver al ▁years ▁before ▁public ▁broad band ▁internet ▁access ▁became ▁available ▁and ▁afford able ) ▁the ▁Send Station ▁was ▁the ▁first ▁system ▁of ▁its ▁kind ▁which ▁allowed ▁film m akers , ▁advert ising ▁ag encies ▁and ▁industry ▁clients ▁to ▁easily ▁transfer ▁full - screen - full - m otion ▁review ▁copies ▁of ▁TV ▁commer ci als ▁within ▁minutes ▁around ▁the ▁glo be , ▁rather ▁than ▁using ▁over night ▁cou riers . ▁Custom ers ▁included ▁companies ▁like ▁A udi , ▁W rig ley ▁and ▁BB DO . ▁ ▁From ▁system ▁developer ▁to ▁access ory ▁manufact urer : ▁P ocket D ock ▁In ▁ 2 0 0 3 ▁Send Station ▁entered ▁the ▁hardware ▁market , ▁and ▁became ▁one ▁of ▁the ▁initial ▁five , ▁officially ▁author ized ▁access ory ▁manufact ur ers ▁for ▁the ▁Apple ▁i Pod . ▁Its ▁first ▁hardware ▁product , ▁the ▁P ocket D ock ▁Fire W ire ▁adapter , ▁allowed ▁i Pod ▁own ers ▁to ▁connect ▁the ▁device ▁via ▁the ▁then ▁fresh ly ▁introduced ▁ 3 0 - pin ▁i Pod ▁dock ▁conne ctor ▁to ▁a ▁standard ▁ 6 - pin ▁Fire W ire ▁cable ▁for ▁sync ▁& ▁charge . ▁It ▁was ▁one ▁of ▁the ▁best - s elling ▁add - ons ▁on ▁the