ick ▁of ▁the ▁transport ation ▁industry ▁but ▁as ▁one ▁of ▁the ▁last ▁legend ary ▁tit ans ▁of ▁av iation . ▁ ▁While ▁at ▁Bran iff , ▁Lawrence ▁turned ▁the ▁conserv ative ▁air line ▁into ▁a ▁progress ive ▁and ▁fl am boy ant ▁car rier ▁known ▁for ▁high ▁fashion ▁flight ▁att endant ▁uniform s , ▁exempl ary ▁infl ight ▁service , ▁and ▁bright ly ▁painted ▁plan es . ▁Lawrence ' ▁revolution ary ▁approach ▁included ▁appro ving ▁the ▁" End ▁of ▁the ▁P lain ▁Pl ane " ▁campaign ▁in ▁ 1 9 6 5 , ▁which ▁called ▁for ▁imag in ative ▁aircraft ▁paint ▁schemes , ▁inter iors , ▁and ▁never ▁before ▁seen ▁passenger ▁service ▁comfort s . ▁ ▁Pre vious ▁air lines ▁were ▁commonly ▁pattern ed ▁after ▁less ▁than ▁appe aling ▁military ▁operations . ▁ ▁Early ▁years ▁He ▁was ▁born ▁in ▁Oklahoma ▁and ▁grew ▁up ▁in ▁Gla de water , ▁Texas . ▁His ▁father , ▁Mun ce y ▁Luther ▁Lawrence ▁( Nov ember ▁ 1 5 , ▁ 1 8 8 8 ▁– ▁March ▁ 1 2 , ▁ 1 9 5 4 ) ▁was ▁a ▁school ▁teacher ▁and ▁a ▁Christian ▁church ▁minister ▁in ▁Per kins , ▁Oklahoma ▁and ▁Gla de water . ▁ ▁His ▁mother , ▁Helen ▁Be atrice ▁Lang ley ▁Lawrence ▁( Dec ember ▁ 6 , ▁ 1 8 9 7 ▁– ▁November ▁ 2 3 , ▁ 1 9 6 8 ) ▁managed ▁the ▁Glad water ▁Hotel . ▁ ▁Lawrence ▁was ▁very ▁close ▁to ▁both ▁of ▁his ▁parents ▁and ▁looked ▁after