▁At ▁the ▁September ▁ 9 , ▁ 2 0 0 9 ▁ke yn ote ▁presentation ▁at ▁the ▁Apple ▁Event , ▁Phil ▁Sch iller ▁announced ▁total ▁cum ulative ▁sales ▁of ▁i P ods ▁exceed ed ▁ 2 2 0 ▁million . ▁The ▁contin ual ▁decl ine ▁of ▁i Pod ▁sales ▁since ▁ 2 0 0 9 ▁has ▁not ▁been ▁a ▁surprising ▁tr end ▁for ▁the ▁Apple ▁corpor ation , ▁as ▁Apple ▁C FO ▁Peter ▁O ppen heimer ▁explained ▁in ▁June ▁ 2 0 0 9 : ▁" We ▁expect ▁our ▁traditional ▁MP 3 ▁players ▁to ▁decl ine ▁over ▁time ▁as ▁we ▁can n ib al ize ▁ourselves ▁with ▁the ▁i Pod ▁Touch ▁and ▁the ▁iPhone ." ▁Since ▁ 2 0 0 9 , ▁the ▁company ' s ▁i Pod ▁sales ▁have ▁contin ually ▁decre ased ▁every ▁financial ▁quarter ▁and ▁in ▁ 2 0 1 3 ▁a ▁new ▁model ▁was ▁not ▁introduced ▁onto ▁the ▁market . ▁ ▁, ▁Apple ▁reported ▁that ▁total ▁number ▁of ▁i P ods ▁sold ▁world wide ▁was ▁ 3 5 0 ▁million . ▁ ▁Indust ry ▁impact ▁i P ods ▁have ▁won ▁several ▁awards ▁r anging ▁from ▁engineering ▁excell ence , ▁to ▁most ▁innov ative ▁audio ▁product , ▁to ▁fourth ▁best ▁computer ▁product ▁of ▁ 2 0 0 6 . ▁i P ods ▁often ▁receive ▁favor able ▁reviews ; ▁scoring ▁on ▁looks , ▁clean ▁design , ▁and ▁ease ▁of ▁use . ▁PC ▁World ▁says ▁that ▁i Pod ▁line ▁has ▁" alter ed ▁the ▁landscape ▁for ▁port able ▁audio ▁players ". ▁Several