▁of ▁the ▁five ▁leading ▁candidates ▁to ▁face ▁a ▁net ▁financial ▁dis adv antage ▁in ▁terms ▁of ▁ad ▁money ▁spent ▁( as ▁a ▁percent ▁of ▁total ▁ad ▁money ▁spent ▁in ▁Iowa ) ▁vers es ▁percent ▁of ▁ad s ▁run ▁against ▁that ▁candidate : ▁ ▁G ing rich ▁was ▁at ▁- 3 5 %, ▁Sant orum ▁as ▁+ 4 %, ▁Rom ney ▁at ▁+ 1 0 %, ▁Paul ▁at ▁+ 1 7 %, ▁and ▁Perry ▁at ▁+ 3 1 % ▁( the ▁largest ▁net ▁financial ▁advantage ). ▁ ▁According ▁to ▁data ▁compiled ▁by ▁B uzz Feed , ▁for ▁every ▁$ 1 , 0 0 0 ▁spent ▁on ▁advert ising ▁by ▁their ▁campaign s , ▁Sant orum ▁received ▁ 4 9 ▁votes ; ▁G ing rich ▁received ▁ 1 1 ▁votes ; ▁Paul ▁received ▁ 1 0 ▁votes ; ▁Rom ney ▁received ▁six ▁votes ; ▁and ▁Perry ▁received ▁two ▁votes . ▁For ▁every ▁one ▁vote ▁received , ▁Perry ' s ▁campaign ▁spent ▁$ 4 7 8 . 4 0 ▁in ▁paid ▁media , ▁Rom ney ▁spent ▁$ 1 5 4 . 9 0 , ▁Paul ▁spent ▁$ 1 0 3 . 3 0 , ▁G ing rich ▁spent ▁$ 8 9 . 7 4 , ▁Sant orum ▁spent ▁$ 2 0 . 5 0 , ▁and ▁Bach mann ▁spent ▁$ 3 . 9 5 . ▁ ▁This ▁makes ▁the ▁average ▁" price ▁per ▁vote " ▁about ▁$ 1 3 0 , ▁taking ▁in ▁account ▁only ▁media ▁sp ending . ▁ ▁End ors ements ▁Rom ney ▁was