▁digital - only ▁television ▁station ▁on ▁September ▁ 8 . ▁Origin ally ▁known ▁since ▁ 1 9 9 6 ▁by ▁its ▁construction ▁permit ▁number , ▁ 9 6 0 9 2 0 WR , ▁the ▁station ▁received ▁the ▁W NB W - DT ▁calls ▁on ▁August ▁ 1 8 . ▁Its ▁signal ▁was ▁activ ated ▁for ▁testing ▁on ▁September ▁ 4 . ▁New ▁Age ▁Media ▁officially ▁launched ▁the ▁station ▁on ▁December ▁ 3 1 , ▁ 2 0 0 8 ▁at ▁ 1 1 : 5 9 ▁p . m . ▁through ▁an ▁L MA ▁with ▁M PS ▁Media . ▁On ▁that ▁date , ▁W NB W ▁began ▁regular ▁programming ▁bringing ▁local ▁N BC ▁service ▁back ▁to ▁G aines ville ▁since ▁W C JB - TV ▁switched ▁its ▁affili ation ▁from ▁the ▁network ▁to ▁ABC ▁in ▁ 1 9 7 3 . ▁It ▁holds ▁rights ▁to ▁en force ▁black outs ▁on ▁out - of - market ▁stations ▁carrying ▁N BC ▁and ▁synd ic ated ▁programming ▁such ▁as ▁W ES H ▁in ▁Or lando ▁which ▁originally ▁served ▁G aines ville ▁and ▁O cala ▁as ▁the ▁de ▁fact o ▁affili ate . ▁C ox ▁began ▁offering ▁W NB W ▁on ▁channel ▁ 9 ▁beginning ▁January ▁ 1 6 . ▁However , ▁W ES H ' s ▁analog ▁and ▁digital ▁fe eds ▁remain ▁on ▁the ▁system . ▁▁ ▁The ▁station ▁had ▁a ▁construction ▁permit ▁for ▁air ing ▁an ▁analog ▁signal ▁on ▁U H F ▁channel ▁ 2 9 . ▁However , ▁this ▁was ▁not ▁activ ated