▁in ▁Sm ash ing ▁Magazine , ▁and ▁other ▁techn olog ists ▁and ▁web ▁design ers ▁who ▁advoc ate ▁respons ive ▁web ▁design . ▁In ▁an ▁interview ▁with ▁. net ▁magazine , ▁N iel sen ▁explained ▁that ▁he ▁wrote ▁his ▁gu idel ines ▁from ▁a ▁us ability ▁perspective , ▁not ▁from ▁the ▁view point ▁of ▁implementation . ▁However , ▁N iel sen ▁appears ▁to ▁have ▁ignored ▁the ▁emer ging ▁software ▁technology ▁related ▁to ▁respons ive ▁web ▁design , ▁where by ▁a ▁single ▁body ▁of ▁code , ▁while ▁requiring ▁more ▁pain st aking ▁implementation , ▁can ▁be ▁run ▁on ▁devices ▁of ▁various ▁screen ▁sizes , ▁from ▁mobile ▁screens ▁to ▁desktop ▁mon itors . ▁ ▁Rec ogn ition ▁In ▁ 2 0 1 0 , ▁N iel sen ▁was ▁listed ▁by ▁Blo om berg ▁Business week ▁among ▁ 2 8 ▁" World ' s ▁Most ▁In flu ential ▁Design ers ". ▁ ▁In ▁recognition ▁of ▁N iel sen ' s ▁contributions ▁to ▁us ability ▁studies , ▁in ▁ 2 0 1 3 ▁S IG CH I ▁awarded ▁him ▁the ▁L if etime ▁Pract ice ▁Award . ▁ ▁Bibli ography ▁His ▁published ▁books ▁include : ▁ ▁Hyper text ▁and ▁Hyper media ▁( 1 9 9 0 ) ▁() ▁ ▁Us ability ▁Engineering ▁( 1 9 9 3 ) ▁() ▁ ▁Design ing ▁Web ▁Us ability : ▁The ▁Pract ice ▁of ▁Sim p licity ▁( 1 9 9 9 ) ▁() ▁ ▁E - Com merce ▁User ▁Exper ience ▁( 2 0 0 1 ) ▁() ▁( co