▁the ▁activities ▁were ▁held ▁was ▁renamed ▁Tournament ▁Park , ▁a ▁large ▁open ▁area ▁directly ▁adjacent ▁to ▁Pas ad ena ' s ▁world - f am ous ▁institution ▁of ▁higher ▁learning , ▁Cal tech . ▁Activ ities ▁soon ▁included ▁o str ich ▁races , ▁bron co ▁b ust ing ▁demonstr ations , ▁and ▁an ▁odd ▁novel ty ▁race ▁between ▁a ▁cam el ▁and ▁an ▁ele ph ant . ▁( The ▁ele ph ant ▁won ▁the ▁race .) ▁ ▁So on ▁review ing ▁stands ▁were ▁built ▁along ▁the ▁para de ▁route ▁and ▁newsp apers ▁in ▁Eastern ▁Se ab o ard ▁cities ▁started ▁to ▁take ▁notice ▁of ▁the ▁event . ▁ ▁The ▁stat ely ▁Italian ▁Renaissance - style ▁m ansion ▁of ▁William ▁W rig ley ▁Jr . ▁( the ▁mak er ▁of ▁W rig ley ' s ▁che wing ▁g um ) ▁was ▁offered ▁to ▁the ▁city ▁of ▁Pas ad ena ▁after ▁Mrs . ▁W rig ley ' s ▁death ▁in ▁ 1 9 5 8 , ▁under ▁the ▁condition ▁that ▁their ▁home ▁would ▁be ▁the ▁Rose ▁Par ade ' s ▁permanent ▁headquarters . ▁Tournament ▁House ▁is ▁the ▁name ▁given ▁to ▁the ▁former ▁home ▁where ▁the ▁organization ▁is ▁head qu arter ed . ▁ ▁The ▁first ▁associated ▁football ▁game ▁was ▁played ▁on ▁January ▁ 1 , ▁ 1 9 0 2 . ▁Origin ally ▁titled ▁the ▁" T ourn ament ▁East - West ▁football ▁game ," ▁it ▁is ▁considered ▁to ▁be ▁the ▁first ▁Rose ▁Bowl . ▁The ▁next ▁game ▁was ▁not ▁played ▁until ▁New ▁Year '