</s> ▁Mag nat une ▁is ▁an ▁American ▁independent ▁record ▁label ▁based ▁in ▁Ber keley , ▁California , ▁founded ▁in ▁spring ▁ 2 0 0 3 . ▁It ▁only ▁sold ▁music ▁for ▁download ▁through ▁its ▁website ▁but ▁added ▁a ▁print - CD - on - dem and ▁service ▁in ▁late ▁ 2 0 0 4 ▁and ▁in ▁October ▁ 2 0 0 7 ▁began ▁s elling ▁complete ▁albums ▁and ▁individual ▁tracks ▁through ▁Amazon . com . ▁In ▁May ▁ 2 0 0 8 , ▁Mag nat une ▁launched ▁all - you - can - e at ▁membership ▁plans . ▁From ▁March ▁ 2 0 1 0 ▁Mag nat une ▁dropped ▁the ▁CD ▁printing ▁service ▁and ▁moved ▁exclus ively ▁to ▁all - you - can - e at ▁membership ▁plans . ▁Mag nat une ▁was ▁the ▁first ▁record ▁label ▁to ▁license ▁music ▁online ▁and ▁as ▁of ▁May ▁ 2 0 1 5 ▁had ▁sold ▁over ▁ 7 , 0 0 0 ▁lic enses ▁in ▁its ▁twelve ▁years ▁of ▁existence . ▁ ▁Over view ▁Mag nat une ▁makes ▁non - ex clus ive ▁agre ements ▁with ▁artists ▁and ▁gives ▁them ▁fifty ▁percent ▁of ▁any ▁proceed s ▁from ▁online ▁sales ▁or ▁lic ens ing . ▁These ▁kinds ▁of ▁policies ▁were ▁very ▁unusual ▁for ▁a ▁record ▁label ▁in ▁ 2 0 0 3 – 2 0 0 4 . ▁Users ▁can ▁stream ▁or ▁download ▁music ▁in ▁MP 3 ▁format ▁( no ▁DR M ) ▁without ▁charge ▁before ▁choosing ▁whether ▁to ▁buy ▁or ▁not . ▁( Some ▁MP 3