▁to ▁f end ▁for ▁themselves ▁in ▁terms ▁of ▁TV ▁coverage . ▁ ▁Du Mont ▁ceased ▁most ▁entertain ment ▁programs ▁( and ▁a ▁night ly ▁new sc ast ) ▁in ▁early ▁April ▁ 1 9 5 5 . ▁Du Mont ▁still ▁broadcast ▁some ▁sports ▁events ▁( a ▁Monday - night ▁box ing ▁show ▁and ▁the ▁ 1 9 5 5 ▁NFL ▁season ) ▁until ▁either ▁August ▁ 1 9 5 6 , ▁or ▁Thanks g iving ▁ 1 9 5 7 . ▁Prior ▁to ▁the ▁ 1 9 5 6 ▁NFL ▁season , ▁Du Mont ▁sold ▁its ▁broadcast ▁rights ▁to ▁CBS ; ▁for ▁Du Mont ' s ▁last ▁broadcast ▁in ▁ 1 9 5 7 , ▁a ▁high ▁school ▁football ▁state ▁championship , ▁it ▁borrow ed ▁Chris ▁Sch enk el , ▁CBS ' s ▁announ cer ▁for ▁New ▁York ▁Gi ants ▁broadcast s ▁at ▁the ▁time . ▁ ▁By ▁ 1 9 5 5 , ▁N BC ▁became ▁the ▁television ▁home ▁to ▁the ▁NFL ▁Championship ▁Game , ▁the ▁prec ursor ▁to ▁the ▁Super ▁Bowl , ▁pay ing ▁US $ 1 0 0 , 0 0 0 ▁to ▁the ▁league ▁for ▁the ▁rights . ▁The ▁network ▁had ▁taken ▁over ▁the ▁broadcast ▁rights ▁from ▁the ▁Du Mont ▁Television ▁Network , ▁which ▁( as ▁previously ▁mentioned ) ▁had ▁strugg led ▁to ▁give ▁the ▁league ▁a ▁national ▁audience ▁( N BC ' s ▁coverage ▁of ▁proto - Can ad ian ▁Football ▁League ▁games ▁from ▁the ▁year ▁prior ▁was ▁more ▁widely ▁available ▁at ▁the ▁time ) ▁and ▁was ▁on