- ▁which ▁includes ▁campaign ▁management ▁and ▁ad ▁tra ff ick ing ▁consult ancy , ▁Professional ▁Services - ▁facil it ating ▁software ▁implementation ▁and ▁business ▁process ▁consult ing , ▁and ▁the ▁Oper ative ▁D ash board - ▁an ▁ASP - based ▁web ▁application ▁that ▁a ims ▁to ▁allow ▁media ▁publish ers ▁to ▁autom ate ▁contract ▁management , ▁product ▁pack aging ▁and ▁pr icing , ▁invent ory ▁management , ▁campaign ▁reporting ▁and ▁re venue ▁recognition . ▁ ▁In ▁ 2 0 1 7 , ▁Oper ative ▁Media ▁was ▁acquired ▁by ▁the ▁Israel - based ▁software ▁company ▁S inte c Media ▁for ▁just ▁under ▁$ 2 0 0 ▁million . ▁S inte c Media ▁has ▁been ▁able ▁to ▁ac quire ▁Oper ative ▁Media ▁with ▁fund ing ▁from ▁the ▁private ▁equ ity ▁firm ▁Francisco ▁Part ners ▁ ▁Awards ▁ ▁In ▁December ▁ 2 0 0 7 , ▁then ▁Oper ative ▁CE O ▁Mike ▁Leo ▁was ▁named ▁in ▁the ▁Sil icon ▁Al ley ▁ 1 0 0 , ▁at ▁number ▁ 8 5 . ▁ ▁he ▁was ▁also ▁included ▁in ▁the ▁Mad ison ▁Avenue ▁IT ▁list ▁for ▁January ▁ 2 0 0 8 . ▁ ▁Inc . ▁magazine ▁listed ▁Oper ative ▁Media ▁# 7 1 2 ▁out ▁of ▁the ▁top ▁ 5 , 0 0 0 ▁companies ▁for ▁ 2 0 0 7 , ▁and ▁ranked ▁it ▁at ▁# 5 6 ▁in ▁the ▁Top ▁Comp an ies ▁in ▁Software , ▁and ▁# 5 5 ▁in ▁its ▁list ▁of ▁the ▁Top ▁Comp an ies ▁in ▁New ▁York ▁City ,