' s ▁market ▁sur ge ▁from ▁the ▁ 1 9 9 0 s ▁revers ed ▁in ▁the ▁ 2 0 0 0 s ▁de cade . ▁In ▁Australia , ▁Hold en ' s ▁market ▁share ▁dropped ▁from ▁ 2 7 . 5   percent ▁in ▁ 2 0 0 0 ▁to ▁ 1 5 . 2   percent ▁in ▁ 2 0 0 6 . ▁From ▁March ▁ 2 0 0 3 , ▁Hold en ▁no ▁longer ▁held ▁the ▁number ▁one ▁sales ▁position ▁in ▁Australia , ▁losing ▁ground ▁to ▁Toy ota . ▁ ▁This ▁overall ▁dow nt urn ▁affected ▁Hold en ' s ▁prof its ; ▁the ▁company ▁recorded ▁a ▁combined ▁gain ▁of ▁A $ 8 4 2 . 9   mill ion ▁from ▁ 2 0 0 2 ▁to ▁ 2 0 0 4 , ▁and ▁a ▁combined ▁loss ▁of ▁A $ 2 9 0   mill ion ▁from ▁ 2 0 0 5 ▁to ▁ 2 0 0 6 . ▁Fact ors ▁contrib uting ▁to ▁the ▁loss ▁included ▁the ▁development ▁of ▁an ▁all - new ▁model , ▁the ▁strong ▁Australian ▁doll ar ▁and ▁the ▁cost ▁of ▁reducing ▁the ▁work force ▁at ▁the ▁Elizabeth ▁plant , ▁including ▁the ▁loss ▁of ▁ 1 , 4 0 0   job s ▁after ▁the ▁closure ▁of ▁the ▁third - shift ▁assembly ▁line ▁in ▁ 2 0 0 5 , ▁after ▁two ▁years ▁in ▁operation . ▁Hold en ▁f ared ▁better ▁in ▁ 2 0 0 7 , ▁posting ▁an ▁A $ 6   mill ion