▁sign ▁indicating ▁Don ' s ▁father ▁is ▁a ▁d ish on est ▁man . ▁ ▁Peg gy ▁begins ▁writing ▁copy ▁after ▁ad ▁man ▁Fred dy ▁Rum sen ▁recogn izes ▁her ▁talent . ▁She ▁is ▁soon ▁given ▁control ▁of ▁her ▁own ▁account , ▁creating ▁a ▁campaign ▁for ▁a ▁weight ▁loss ▁machine . ▁Peg gy ' s ▁work ▁on ▁the ▁weight ▁loss ▁machine ▁coinc ides ▁with ▁her ▁own ▁weight ▁gain . ▁▁ ▁Roger ▁suff ers ▁two ▁heart ▁attacks , ▁dr ast ically ▁changing ▁his ▁out look ▁on ▁life , ▁and ▁prompt ing ▁L ucky ▁St rike ' s ▁owner , ▁Lee ▁Gar ner , ▁Sr ., ▁to ▁warn ▁Bert ▁Cooper ▁that ▁keeping ▁L ucky ▁St rike ' s ▁account ▁requires ▁Ster ling ▁Cooper ▁to ▁do ▁something ▁to ▁" show ▁Don ▁Ster ling ▁Cooper ▁appreci ates ▁him ". ▁Bert ▁then ▁offers ▁Don ▁a ▁partners hip , ▁with ▁a ▁ 1 2 % ▁share ▁of ▁the ▁business ▁( without ▁Don ▁having ▁to ▁pay ▁a ▁partners hip ▁fee ). ▁Don ▁accepts , ▁provided ▁he ' s ▁not ▁required ▁to ▁sign ▁a ▁contract ; ▁an ▁am used ▁Bert ▁agre es , ▁and ▁acknowled ges ▁Don ' s ▁attitude ▁calls ▁back ▁to ▁A yn ▁Rand ' s ▁philosophy , ▁as ▁expressed ▁in ▁the ▁book ▁Bert ▁had ▁earlier ▁ur ged ▁Don ▁to ▁read : ▁Atlas ▁Sh ru gg ed . ▁ ▁Don ' s ▁first ▁order ▁of ▁business ▁is ▁to ▁appoint ▁a ▁new ▁head ▁of ▁accounts ▁( to ▁light en ▁Roger ' s ▁load ▁as ▁partner ▁and ▁rain maker ), ▁and