▁cook ware ▁manufact ur ers . ▁ ▁In ▁ 1 9 8 1 , ▁Metal ▁w are ▁Corporation ▁P urch ased ▁the ▁N ES CO ▁trade ▁name ▁for ▁ro aster ▁o vens ▁along ▁with ▁all ▁dies , ▁tool ing , ▁equipment , ▁and ▁finished ▁goods ▁invent ory ▁from ▁the ▁previous ▁own ers . ▁ ▁The ▁ro aster s ▁were ▁being ▁manufact ured ▁in ▁New ▁York , ▁but ▁at ▁one ▁time ▁had ▁been ▁previously ▁manufact ured ▁in ▁Wisconsin . ▁ ▁In ▁ 1 9 8 5 , ▁Metal ▁W are ▁purchased ▁M IR RO ▁Out door ▁Product s ▁and ▁began ▁manufact uring ▁and ▁market ing ▁the ▁Open ▁Country ® ▁line ▁of ▁camp ▁cook ware ▁and ▁in ▁ 1 9 8 7 ▁bought ▁M AF CO ▁( Mon arch ▁App liance ▁and ▁Fab ric ating ▁Company ), ▁a ▁por cel ain ▁finishing ▁and ▁metal ▁stamp ing ▁facility ▁in ▁Alg oma , ▁Wis . ▁ ▁A ▁major ▁boost ▁to ▁the ▁company ▁began ▁in ▁ 1 9 9 1 ▁when ▁the ▁Q VC ▁television ▁sho pping ▁channel ▁began ▁s elling ▁their ▁N ES CO ▁ro aster s ▁on ▁national ▁basis . ▁In ▁addition ▁to ▁large ▁phone ▁sales ▁through ▁Q VC , ▁the ▁national ▁expos ure ▁expanded ▁their ▁access ▁to ▁other ▁ret ail ▁stores ▁as ▁customers ▁were ▁asking ▁for ▁the ▁ro aster s ▁in ▁the ▁stores . ▁ ▁The ▁expos ure ▁was ▁also ▁a ▁big ▁help ▁with ▁the ▁launch ▁of ▁a ▁new ▁product , ▁a ▁con ve ction ▁ro aster ▁called ▁the ▁Ro ast - A ire .