ctions ▁of ▁art ▁nouveau ▁decor ation ▁to ▁the ▁more ▁mechan ized , ▁smooth , ▁and ▁geometric ▁forms ▁of ▁art ▁de co . ▁El sa ▁Sch ia p arel li ▁is ▁one ▁key ▁Italian ▁designer ▁of ▁this ▁de cade ▁who ▁was ▁heavily ▁influenced ▁by ▁the ▁" be yond ▁the ▁real " ▁art ▁and ▁incorpor ated ▁it ▁into ▁her ▁designs . ▁ ▁Pro per ▁att ire ▁for ▁women ▁was ▁enfor ced ▁for ▁morning , ▁afternoon , ▁and ▁evening ▁activities . ▁In ▁the ▁early ▁part ▁of ▁the ▁de cade , ▁wealth y ▁women ▁were ▁still ▁expected ▁to ▁change ▁from ▁a ▁morning ▁to ▁an ▁afternoon ▁dress . ▁These ▁afternoon ▁or ▁" te a ▁g own s " ▁were ▁less ▁form - f itting ▁than ▁evening ▁g own s , ▁featured ▁long , ▁flow ing ▁sle e ves , ▁and ▁were ▁ad orn ed ▁with ▁s ash es , ▁b ows , ▁or ▁artificial ▁flowers ▁at ▁the ▁wa ist . ▁For ▁evening ▁wear ▁the ▁term ▁" cock tail ▁dress " ▁was ▁invent ed ▁in ▁France ▁for ▁American ▁client ele . ▁With ▁the ▁" New ▁Woman " ▁also ▁came ▁the ▁" Dr inking ▁Woman ". ▁The ▁co ck tail ▁dress ▁was ▁sty led ▁with ▁a ▁matching ▁hat , ▁glo ves , ▁and ▁sho es . ▁What ▁was ▁so ▁unique ▁about ▁the ▁co ck tail ▁dress ▁was ▁that ▁it ▁could ▁be ▁worn ▁not ▁just ▁at ▁co ck tail ▁hours ▁( 6 ▁and ▁ 8 pm ), ▁but ▁by ▁manip ulating ▁and ▁sty ling ▁the ▁access ories ▁correctly ▁could ▁be ▁worn