▁television ▁program ▁The ▁P itch , ▁a ▁reality ▁television ▁show ▁air ing ▁on ▁the ▁A MC ▁television ▁network . ▁During ▁this ▁episode , ▁two ▁advert ising ▁ag encies ▁pitch ed ▁to ▁founder ▁J . ▁Christopher ▁B urch ▁to ▁become ▁the ▁advert ising ▁ag ency ▁for ▁C . ▁Wonder . ▁The ▁two ▁fir ms ▁b idd ing ▁for ▁the ▁business ▁were ▁Women kind ▁and ▁the ▁winner ▁D igo . ▁The ▁s log an ▁for ▁the ▁D igo ▁pitch ▁was ▁" A ▁Great ▁M ood ▁Can ▁Change ▁the ▁World ", ▁and ▁B urch ▁stated ▁that ▁he ▁would ▁like ▁to ▁employ ▁Women kind ▁to ▁work ▁on ▁advert ising ▁campaign s ▁for ▁future ▁br ands . ▁ ▁Cont ro vers ies ▁The ▁founder ▁of ▁C . ▁Wonder ▁has ▁been ▁involved ▁in ▁a ▁law suit ▁with ▁his ▁ex - w ife , ▁regarding ▁potential ▁similar ities ▁between ▁the ▁C . ▁Wonder ▁and ▁T ory ▁B urch ▁br ands . ▁At ▁the ▁time ▁of ▁the ▁law suit , ▁J . ▁Christopher ▁B urch ▁was ▁still ▁Chair man ▁of ▁the ▁Board ▁for ▁T ory ▁B urch . ▁In ▁October ▁ 2 0 1 2 , ▁J . ▁Christopher ▁B urch ▁launched ▁a ▁law suit ▁against ▁T ory ▁B urch , ▁ ▁acc using ▁them ▁of ▁blocking ▁his ▁attempts ▁to ▁sell ▁part ▁of ▁his ▁shares ▁in ▁T ory ▁B urch ▁and ▁claim ing ▁that ▁C . ▁Wonder ' s ▁price ▁point ▁is ▁much ▁lower ▁than ▁T ory ▁B urch ▁products , ▁prevent ing ▁him ▁from ▁compet ing ▁with ▁the ▁brand .