' Con nor ' s ▁look , ▁so ▁she ▁wore ▁w igs , ▁platform ▁sho es ▁and ▁clothes ▁made ▁for ▁her ▁by ▁Le igh ▁Bow ery , ▁Bod ym ap ▁and ▁Mark ▁Sp y ▁and ▁Murray ▁Ble w itt , ▁who ▁went ▁on ▁to ▁design ▁for ▁Viv ienne ▁West wood . ▁The ▁name ▁' E den ' ▁was ▁dream t ▁up ▁by ▁F iona , ▁Le igh ▁Bow ery ▁and ▁Tro jan ▁one ▁night ▁over ▁a ▁bott le ▁of ▁v od ka ▁in ▁their ▁East ▁London ▁flat . ▁ ▁Ne ither ▁F iona ▁nor ▁David ▁were ▁allowed ▁to ▁contribute ▁mus ically ▁( although ▁both ▁were ▁more ▁than ▁capable ). ▁The ▁reasons ▁were ▁partly ▁a est h etic ▁and ▁partly ▁financial . ▁F ake ▁instruments ▁were ▁made ▁for ▁the ▁band ▁in ▁hom age ▁to ▁Cla es ▁Old enburg ' s ▁famous ▁' soft ' ▁drum kit . ▁The ▁aim ▁was ▁to ▁be ▁as ▁l ur id ly ▁bright ▁and ▁Lo oney ▁T unes ▁cart o ony ▁as ▁possible ▁in ▁a ▁purpose ful ▁comment ▁about ▁how ▁infant ile , ▁money - dri ven ▁and ▁artificial ▁the ▁de cade ▁was ▁becoming . ▁It ▁turned ▁out ▁to ▁be ▁an ▁in - jo ke ▁that ▁back f ired : ▁British ▁fans ▁did ▁not ▁get ▁it ▁or ▁like ▁it ▁at ▁all , ▁unh appy ▁that ▁the ▁five ▁l ads ▁in ▁gold ▁l am é ▁su its ▁had ▁morph ed ▁into ▁what ▁one ▁critic ▁called ▁' The ▁Add ams ▁Family '. ▁L uck ily ▁the ▁new ▁look ▁ABC ▁went ▁down