ports ke eda " ▁transl ates ▁to ▁" s ports ▁w orm ", ▁or ▁" s ports ▁lo ver ". ▁The ▁site ▁was ▁created ▁in ▁ 2 0 0 9 ▁by ▁J ain ▁in ▁association ▁with ▁his ▁fellow ▁sports ▁fan atic ▁An sh u ▁Pr as ad . ▁It ▁was ▁initially ▁run ▁from ▁the ▁office ▁of ▁J ain ’ s ▁father ▁in ▁No ida , ▁but ▁moved ▁its ▁operations ▁to ▁Bang al ore ▁in ▁ 2 0 1 1 . ▁ ▁The ▁company ▁is ▁owned ▁and ▁maintained ▁by ▁Ab solute ▁Sports ▁Private ▁Limited , ▁a ▁company ▁incorpor ated ▁on ▁ 1 0 ▁June ▁ 2 0 1 0 . ▁ ▁Sports ke eda ▁is ▁back ed ▁by ▁vent ure ▁capital ▁fund ing . ▁Se ed fund , ▁an ▁organization ▁that ▁back s ▁early - stage ▁vent ures , ▁had ▁inv ested ▁$ 6 0 0 , 0 0 0 ▁into ▁Sports ke eda ▁in ▁ 2 0 1 1 . ▁The ▁re venue ▁patterns ▁of ▁Sports ke eda ▁have ▁not ▁been ▁dis closed ▁to ▁the ▁public ▁yet . ▁ ▁Content ▁and ▁contrib utors ▁ ▁Sports ke eda ’ s ▁content ▁is ▁proc ured ▁from ▁a ▁variety ▁of ▁sources ; ▁the ▁site ▁accepts ▁and ▁publish es ▁articles ▁contributed ▁by ▁its ▁community ▁of ▁writers . ▁An ▁article ▁can ▁be ▁contributed ▁by ▁any ▁user ▁who ▁registers ▁on ▁the ▁site . ▁It ▁bo asts ▁of ▁having ▁a ▁pool ▁of ▁over ▁ 4 , 0 0 0 ▁such ▁writers . ▁ ▁The ▁site ▁claims ▁to ▁publish ▁around ▁