0 1 2 , ▁it ▁was ▁announced ▁that ▁Ralph ▁La uren ▁would ▁be ▁ending ▁the ▁Rugby ▁line ▁by ▁February ▁ 2 0 1 3 . ▁On ▁February ▁ 5 , ▁the ▁Rugby . com ▁website ▁was ▁closed ▁with ▁only ▁links ▁to ▁Ralph ▁La uren . com ▁remaining . ▁ ▁Brand ▁history ▁and ▁Identity ▁ ▁Rugby ▁Ralph ▁La uren ▁was ▁a ▁concept ▁created ▁by ▁lux ury ▁l ifest yle ▁app arel ▁designer , ▁Ralph ▁La uren . ▁The ▁brand ' s ▁first ▁location ▁opened ▁at ▁ 3 4 2 ▁New bury ▁Street ▁in ▁Boston , ▁Massachusetts ▁on ▁October ▁ 2 3 , ▁ 2 0 0 4 . ▁Rugby ' s ▁lower ▁price ▁point ▁and ▁ed g ier ▁sty ling ▁c ater ed ▁to ▁a ▁younger ▁sho pper ▁than ▁La uren ' s ▁other ▁lux ury ▁cl othing ▁br ands . ▁Though ▁the ▁company ▁experiment ed ▁with ▁log os , ▁most ▁of ▁the ▁cl othing ▁either ▁carried ▁a ▁small ▁emb roid ered ▁rugby ▁player , ▁" R . L . F . C ", ▁or ▁a ▁sk ull ▁and ▁cross b ones ▁mot if . ▁Similarly , ▁the ▁brand ▁adopted ▁its ▁signature ▁colours ▁of ▁yellow ▁and ▁n avy ▁stri pes ▁on ▁its ▁sho pping ▁b ags , ▁tags ▁and ▁other ▁prom ot ional ▁material . ▁ ▁The ▁brand ▁consisted ▁of ▁a ▁line ▁of ▁rugby ▁sh ir ts , ▁pol os , ▁jack ets , ▁su its , ▁dress es , ▁outer we ar ▁and ▁access ories , ▁all ▁with ▁a ▁dist ress ed ▁or