O , ▁reason ed ▁that ▁the ▁film , ▁coming ▁from ▁one ▁of ▁D WA ' s ▁most ▁successful ▁franch ises , ▁would ▁have ▁an ▁easier ▁task ▁to ▁stand ▁out ▁around ▁the ▁Thanks g iving ▁hol iday ▁season , ▁while ▁Home ▁was ▁to ▁try ▁to ▁take ▁advantage ▁of ▁a ▁less ▁compet itive ▁spring ▁release ▁window ▁and ▁repeat ▁successful ▁spring ▁launch es ▁of ▁some ▁of ▁D WA ' s ▁original ▁films ▁including ▁The ▁Cro ods ▁and ▁How ▁to ▁Train ▁Your ▁Dragon . ▁The ▁film ▁was ▁released ▁two ▁weeks ▁earlier ▁in ▁China , ▁on ▁November ▁ 1 4 , ▁ 2 0 1 4 . ▁ ▁The ▁film ▁was ▁released ▁in ▁Real D ▁ 3 D ▁and ▁Digital ▁ 3 D ▁formats . ▁It ▁was ▁digit ally ▁rem aster ed ▁into ▁the ▁I MAX ▁format , ▁and ▁released ▁in ▁select ▁the aters ▁across ▁Europe , ▁Asia , ▁the ▁Middle ▁East ▁and ▁Latin ▁America . ▁A ▁four - issue ▁com ic ▁book ▁series ▁based ▁on ▁the ▁film ▁was ▁published ▁by ▁T itan ▁Comics . ▁Writ ten ▁by ▁Alex ▁Matt he ws ▁and ▁drawn ▁by ▁Lucas ▁F ere y ra . ▁ ▁Home ▁media ▁P engu ins ▁of ▁Mad agas car ▁was ▁released ▁on ▁DVD , ▁Bl u - ray ▁and ▁Bl u - ray ▁ 3 D ▁on ▁March ▁ 1 7 , ▁ 2 0 1 5 . ▁It ▁to pped ▁the ▁home ▁video ▁sales ▁chart ▁in ▁its ▁first ▁week . ▁ ▁Re ception ▁ ▁Box ▁office ▁P engu ins ▁of ▁Mad agas car ▁gross ed