▁Company ▁acquired ▁New port ▁and ▁the ▁entire ▁Lor ill ard ▁Tob acco ▁Company ▁for ▁$ 2 7 . 4 ▁billion . ▁▁ ▁New ports ▁compr ise ▁about ▁ 3 5 ▁percent ▁of ▁ment hol ▁cig aret te ▁sales ▁in ▁the ▁U . S . ▁It ▁has ▁been ▁the ▁most ▁popular ▁ment hol ated ▁cig aret te ▁brand ▁sold ▁in ▁the ▁United ▁States ▁since ▁ 1 9 9 3 . ▁ ▁Ad vert is ement ▁Lor ill ard ▁advert ised ▁New port ▁in ▁various ▁ways . ▁TV ▁advert is ements ▁were ▁created ▁in ▁the ▁ 1 9 6 0 s ▁and ▁ 1 9 7 0 s ▁to ▁promote ▁the ▁brand . ▁ ▁Once ▁TV ▁ad ver ts ▁were ▁b anned ▁in ▁the ▁United ▁States , ▁Lor ill ard ▁advert ised ▁the ▁brand ▁through ▁poster ▁advert is ements . ▁The ▁New port ▁ad s ▁in ▁this ▁theme ▁range ▁from ▁ 1 9 8 0 ▁to ▁present ▁day ▁and ▁feature ▁the ▁" New port ▁Ple asure " ▁or ▁" A live ▁with ▁Ple asure " ▁campaign ▁s log ans . ▁The ▁latter ▁s log an ▁provides ▁the ▁vie wer ▁with ▁a ▁sub cons cious ▁health ▁claim . ▁Additionally , ▁the ▁pleasure ▁aspect ▁of ▁these ▁campaign s ▁we igh s ▁an ▁important ▁part ▁of ▁youth ▁target ing , ▁port ray ing ▁New ports ▁as ▁fun ▁and ▁enjoy able ▁and , ▁sub cons ci ously , ▁se xy ▁and ▁sexual . ▁ ▁Mark ets ▁New port ▁is ▁mainly ▁sold ▁in ▁the ▁United ▁States , ▁but ▁also ▁was