H ▁referred ▁to ▁the ▁song ' s ▁" gl orious ▁synth - pop " ▁as ▁" ub iqu it ous ", ▁adding ▁that ▁"[ t ] he ▁d yst op ian ▁depth ▁to ▁the ▁lyr ics ▁is ▁rarely ▁encountered ▁in ▁something ▁so ▁catch y ▁and ▁dance able ." ▁Alex ▁Den ney ▁of ▁the ▁N ME ▁commented ▁that ▁the ▁track ▁" re cre ates ▁The ▁Kill ers ' ▁club by ▁output , ▁right ▁down ▁to ▁the ▁tw ink ly ▁sm atter ing ▁of ▁keys ." ▁ ▁Com mer cial ▁performance ▁Having ▁been ▁predicted ▁to ▁debut ▁within ▁the ▁top ▁forty ▁by ▁Digital ▁Sp y , ▁" Self machine " ▁deb uted ▁on ▁the ▁UK ▁Singles ▁Chart ▁at ▁number ▁si xty - four ▁on ▁ 1 8 ▁July ▁ 2 0 1 0 , ▁sp ending ▁a ▁single ▁week ▁in ▁the ▁top ▁ 1 0 0 . ▁In ▁Germany , ▁the ▁single ▁pe aked ▁at ▁number ▁fifty - six ▁and ▁spent ▁ten ▁weeks ▁on ▁the ▁chart . ▁ ▁Music ▁video ▁The ▁music ▁video ▁for ▁" Self machine ", ▁directed ▁by ▁Alex ▁Smith , ▁premier ed ▁on ▁YouTube ▁on ▁ 7 ▁June ▁ 2 0 1 0 . ▁It ▁features ▁Sum ner ▁and ▁a ▁group ▁of ▁te en agers ▁performing , ▁playing ▁around ▁in ▁an ▁empty , ▁water less ▁sw imming ▁pool . ▁Through out ▁the ▁video , ▁the ▁te en agers ▁are ▁seen ▁playing ▁with ▁a ▁transl uc ent ▁sheet ▁which ▁is ▁prop elled ▁into ▁the ▁air ▁at ▁various ▁stages ▁too . ▁In ▁the ▁latter ▁half