▁emb ell ished ▁fla ir , ▁as ▁well ▁as ▁R RL ▁signature ▁Rugby ▁Football ▁sh ir ts ▁that ▁could ▁be ▁custom ized ▁by ▁bu ying ▁patch es ▁in - store . ▁T ying ▁in ▁with ▁the ▁brand ▁name , ▁the ▁st ap le ▁of ▁the ▁concept ▁was ▁the ▁rugby ▁sh irt . ▁Origin ally , ▁these ▁rugby ▁sh ir ts ▁were ▁created ▁in ▁the ▁school ▁colors ▁in ▁the ▁college ▁towns ▁that ▁the ▁Rugby ▁stores ▁res ided . ▁Rugby ▁also ▁had ▁a ▁full ▁book ▁of ▁patch es ▁that ▁customers ▁could ▁purchase ▁to ▁personal ize ▁their ▁rugby ▁sh irt ▁in - store . ▁Typ ically , ▁there ▁were ▁also ▁multiple ▁lux ury ▁items ▁in ▁each ▁line ▁such ▁as ▁le ather ▁jack ets ▁and ▁bla z ers . ▁ ▁Store ▁locations ▁Rugby ▁was ▁available ▁through ▁its ▁network ▁of ▁stores ▁or ▁on ▁its ▁website ▁R U GB Y . com . ▁The ▁brand ▁held ▁eleven ▁stores ▁and ▁one ▁flags hip . ▁Stock ▁was ▁also ▁available ▁in ▁limited ▁quantities ▁in ▁Ralph ▁La uren ▁Out let ▁stores . ▁ ▁Store ▁locations ▁▁ 3 4 2 ▁New bury ▁Street ▁in ▁Boston , ▁Massachusetts ▁- ▁Rugby ▁Ralph ▁La uren ▁flags hip . ▁▁ 4 3 ▁King ▁Street , ▁Cov ent ▁Garden ▁in ▁London , ▁United ▁Kingdom — First ▁European ▁Rugby ▁Ralph ▁La uren ▁store ▁( Open ed ▁September ▁ 3 , ▁ 2 0 1 1 ) ▁▁ 1 0 6 5 ▁Wisconsin ▁Avenue ▁in ▁Ge or get own , ▁Washington , ▁D . C . ▁- ▁The ▁only ▁store ▁to