▁show room ▁within ▁the ▁San ▁Francisco ▁Fer ry ▁Building ▁Market place . ▁Then , ▁recogn izing ▁the ▁need ▁for ▁dedicated ▁tile ▁manufact uring , ▁He ath ▁Cer am ics ▁opened ▁its ▁tile ▁factory ▁and ▁flags hip ▁San ▁Francisco ▁show room ▁and ▁cl ay ▁studio ▁in ▁ 2 0 1 2 . ▁ ▁At ▁the ▁beginning ▁of ▁ 2 0 1 4 , ▁He ath ▁ex ited ▁the ▁wh oles ale ▁business , ▁going ▁direct ▁to ▁consum ers ▁via ▁its ▁show rooms ▁and ▁through ▁its ▁website . ▁ ▁In ▁late ▁ 2 0 1 5 , ▁Ba iley ▁and ▁Pet rav ic ▁author ed ▁a ▁book ▁on ▁design ing ▁with ▁tile , ▁called ▁T ile ▁M akes ▁the ▁Room , ▁a ▁book ▁expl oring ▁design ▁through ▁tile . ▁ ▁In ▁ 2 0 1 6 , ▁He ath ▁began ▁to ▁move ▁beyond ▁its ▁traditional ▁focus ▁on ▁table ware ▁and ▁tile , ▁design ing ▁a ▁line ▁of ▁wall paper , ▁and ▁introdu cing ▁a ▁line ▁of ▁soft ▁goods . ▁ ▁Awards ▁▁ 2 0 1 5 ▁Award ▁for ▁Corpor ate ▁and ▁Institution al ▁Ach iev ement , ▁National ▁Design ▁Awards , ▁Cooper ▁H ew itt ▁Museum ▁ 2 0 1 4 ▁S FM ade , ▁Found ers ▁Award ▁ 2 0 1 4 ▁Made ▁in ▁USA ▁Foundation ▁Hall ▁of ▁Fame ▁ 2 0 1 1 ▁Final ist , ▁Product ▁Design , ▁National ▁Design ▁Awards , ▁Cooper ▁H ew itt ▁Museum ▁ 2 0 0 9 ▁Final ist , ▁Corpor ate ▁and ▁Institution al ▁Ach iev