’ s ▁screen ▁by ▁an ▁id yl lic ▁pal m ▁tree — ens ures ▁that ▁the ▁device ▁will ▁never ▁demand ▁your ▁attention ▁when ▁you ’ re ▁otherwise ▁occupied . ▁When ▁the ▁screen ▁is ▁off , ▁Life ▁Mode ▁sh uts ▁down ▁incoming ▁calls , ▁notifications , ▁and ▁every ▁other ▁form ▁of ▁dist raction — help ing ▁promote ▁digital ▁dist raction ▁and ▁well be ing . ▁ ▁In ▁ 2 0 1 7 , ▁N uk ▁and ▁Mil oses ki ▁approached ▁the ▁San ▁Francisco ▁Bay ▁Area - based ▁basketball ▁icon ▁Stephen ▁Cur ry ▁to ▁invest ▁in ▁Pal m . ▁Like ▁his ▁War riors ▁team m ates ▁Andre ▁I gu od ala ▁and ▁Kevin ▁Durant , ▁Cur ry ▁had ▁strong ▁t ies ▁to ▁the ▁Sil icon ▁Valley ▁startup ▁e cos ystem . ▁An ▁earnest ▁pitch ▁to ▁Cur ry ’ s ▁agent ▁and ▁fin ance ▁chief ▁led ▁to ▁face ▁time ▁with ▁the ▁NBA ▁star ▁himself ▁over ▁Labor ▁Day ▁week end , ▁at ▁his ▁g ym . ▁He ▁was ▁pract icing ▁shooting ▁when ▁the ▁entrepr ene urs ▁arrived ▁with ▁a ▁slide ▁deck ▁and ▁a ▁non function ing ▁model ▁of ▁their ▁device , ▁which ▁they ’ d ▁code - named ▁" P ep ito " ▁after ▁a ▁French ▁brand ▁of ▁cookie . ▁Cur ry ▁still ▁associated ▁the ▁company ’ s ▁brand ▁with ▁the ▁Pal m P il ot ▁his ▁father ▁D ell ▁Cur ry ▁had ▁carried ▁years ▁ago ▁and ▁the ▁games ▁he ▁had ▁played ▁on ▁it ▁as ▁a ▁child . ▁Once ▁Cur ry ▁learned ▁about ▁the ▁new ▁device ▁and