▁FM ▁station ▁in ▁Jefferson ▁County , ▁as ▁W P X Z , ▁ 1 5 ▁miles ▁sout heast ▁in ▁P un xs ut aw ney ▁had ▁been ▁the ▁first ▁eight ▁years ▁before . ▁▁▁ ▁WM K X ▁was ▁founded ▁by ▁Stephen ▁S . ▁Str attan ▁and ▁Joseph ▁Donald ▁Pow ers , ▁adopt ing ▁the ▁mon iker ▁" Mag ic ▁ 9 6 ". ▁ ▁It ▁went ▁on ▁the ▁air ▁with ▁a ▁mostly ▁autom ated ▁format ▁of ▁adult ▁contemporary ▁music , ▁which ▁it ▁would ▁maintain ▁until ▁the ▁late ▁ 1 9 9 0 s . ▁ ▁Studios ▁and ▁offices ▁were ▁first ▁located ▁at ▁ 2 0 5 ▁Main ▁Street ▁in ▁dow nt own ▁Brook ville . ▁ ▁In ▁ 1 9 8 4 , ▁Jim ▁Far ley ▁took ▁over ▁company ▁president ▁duties ▁from ▁Stephen ▁Str attan . ▁▁ 1 9 9 0 s ▁In ▁the ▁mid - 1 9 9 0 s , ▁another ▁frequency ▁of ▁ 1 0 3 . 3 ▁was ▁assigned ▁to ▁Brook ville ▁through ▁the ▁efforts ▁of ▁W P X Z ▁license e ▁R enda ▁Broadcast ing , ▁which ▁had ▁been ▁looking ▁to ▁gain ▁a ▁fo oth old ▁in ▁the ▁county ▁seat . ▁ ▁In ▁order ▁for ▁the ▁new ▁station ▁to ▁go ▁on ▁the ▁air , ▁a ▁series ▁of ▁channel ▁sh uff ling ▁would ▁have ▁to ▁take ▁place ▁to ▁accommod ate ▁the ▁new ▁frequency . ▁ ▁The ▁sh uff ling ▁would ▁enable ▁WM K X ▁to ▁take ▁W P X Z ' s ▁frequency ▁of ▁ 1 0 5 .