▁in ▁New ▁Ham pshire . ▁Like ▁his ▁father ▁and ▁his ▁young est ▁brother ▁Joseph ▁Co ors , ▁Ad olph ▁graduated ▁from ▁Corn ell ▁University , ▁where ▁he ▁was ▁president ▁of ▁the ▁Qu ill ▁and ▁D agger ▁society ▁and ▁a ▁member ▁of ▁The ▁K appa ▁Al pha ▁Society . ▁Co ors ▁was ▁also ▁a ▁semi - prof essional ▁baseball ▁player . ▁At ▁the ▁time ▁of ▁his ▁death , ▁he ▁was ▁CE O ▁and ▁Chair man ▁of ▁the ▁Board ▁of ▁the ▁Co ors ▁B rew ing ▁Company ▁in ▁Golden , ▁Colorado . ▁Co ors ▁married ▁Mary ▁Ur qu hart ▁Grant ▁in ▁November ▁ 1 9 4 0 . ▁The ▁couple ▁had ▁four ▁children ▁together . ▁ ▁Kid n apping ▁▁ ▁On ▁February ▁ 9 , ▁ 1 9 6 0 , ▁while ▁on ▁his ▁way ▁to ▁work , ▁Co ors ▁was ▁murder ed ▁in ▁a ▁fo iled ▁kid n apping ▁attempt ▁by ▁escaped ▁murder er ▁Joseph ▁Cor b ett ▁Jr . ▁on ▁Turkey ▁Creek ▁Bridge ▁near ▁Mor r ison , ▁Colorado . ▁ ▁On ▁the ▁morning ▁of ▁February ▁ 9 , ▁a ▁milk man ▁discovered ▁Co ors ' ▁International ▁Tra vel all ▁on ▁the ▁bridge , ▁empty ▁of ▁occup ants ▁and ▁with ▁the ▁radio ▁on . ▁Police ▁identified ▁the ▁vehicle ▁as ▁belonging ▁to ▁Co ors ▁and ▁began ▁a ▁search ▁of ▁the ▁area ▁that ▁turned ▁up ▁Co ors ' ▁hat , ▁glass es , ▁and ▁a ▁blood ▁st ain . ▁The ▁following ▁day , ▁his ▁wife ▁Mary ▁received ▁a ▁r ans om ▁note ▁in ▁the ▁mail