▁in ▁the ▁business ▁of ▁film ▁distribution . ▁ ▁The ▁company ▁was ▁one ▁of ▁the ▁pione ers ▁of ▁dub bing ▁in ▁Brazil . ▁Today ▁is ▁one ▁of ▁the ▁largest ▁companies ▁in ▁the ▁industry ▁in ▁the ▁country , ▁with ▁an ▁average ▁of ▁ 1 5 0 ▁hours ▁of ▁dub bed ▁mov ies ▁per ▁month , ▁representing ▁ 7 0 % ▁of ▁the ▁films ▁run ▁in ▁Brazil ian ▁the aters . ▁It ▁also ▁has ▁the ▁largest ▁dub bing ▁stud ios ▁in ▁Latin ▁America ▁occup ying ▁more ▁than ▁ 1 0 ▁thousand ▁square ▁meters . ▁ ▁Herbert ▁Rich ers ▁was ▁a ▁film ▁producer ▁of ▁former ▁produ ctions ▁of ▁Atl ant is ▁in ▁the ▁ 1 9 5 0 s . ▁ ▁A ware ▁of ▁the ▁Hollywood ▁stud ios , ▁he ▁was ▁connected ▁to ▁W alt ▁Disney ▁Studios ▁which ▁educated ▁him ▁in ▁dub bing . ▁Br ing ing ▁the ▁knowledge ▁gained ▁there ▁back ▁to ▁Brazil , ▁he ▁applied ▁it ▁to ▁the ▁mov ies ▁ ▁and ▁TV ▁produ ctions ▁in ▁Brazil . ▁He ▁thus ▁dub bed ▁many ▁Hollywood ▁films ▁and ▁TV ▁series ▁into ▁Portuguese ▁for ▁the ▁Brazil ian ▁audience , ▁particularly ▁block b uster ▁action ▁mov ies ▁and ▁television ▁series ▁( see ▁below ). ▁ ▁Personal ▁life ▁and ▁death ▁He ▁died ▁on ▁November ▁ 2 0 , ▁ 2 0 0 9 ▁from ▁kid ney ▁failure . ▁His ▁son , ▁Herbert ▁Rich ers ▁Jr . ▁is ▁also ▁a ▁noted ▁director ▁in ▁Brazil . ▁ ▁Selected ▁film ography ▁ ▁T elen ov el as ▁Ale gr if es ▁e ▁Rab