▁he ▁held ▁starting ▁in ▁ 1 9 9 8 . ▁He ▁left ▁office ▁in ▁ 2 0 0 6 . ▁ ▁H idal go ▁was ▁born ▁in ▁Santiago , ▁Chile . ▁He ▁died ▁from ▁heart ▁failure ▁in ▁Santiago , ▁Chile , ▁aged ▁ 8 0 . ▁ ▁References ▁ ▁Category : 1 9 3 4 ▁birth s ▁Category : 2 0 1 4 ▁death s ▁Category : Ch ile an ▁polit icians ▁Category : Pe ople ▁from ▁Santiago <0x0A> </s> ▁Charles ▁of ▁the ▁R itz ▁is ▁a ▁former ▁cos met ics ▁brand ▁known ▁for ▁its ▁line ▁of ▁perf umes . ▁ ▁History ▁In ▁ 1 9 1 6 , ▁ha ird ress er ▁Charles ▁J und t ▁took ▁over ▁the ▁Manh attan ▁beauty ▁sal on ▁of ▁the ▁New ▁York ▁City ▁R itz ▁( l ater ▁the ▁R itz - Car l ton ) ▁hotel . ▁ ▁He ▁founded ▁his ▁own ▁cos met ics ▁company ▁in ▁ 1 9 1 9 , ▁and ▁in ▁ 1 9 2 6 , ▁began ▁market ing ▁beauty ▁products ▁under ▁the ▁name ▁" Char les ▁of ▁the ▁R itz ". ▁ ▁Per f ume ▁was ▁added ▁to ▁this ▁line ▁in ▁ 1 9 2 7 . ▁ ▁In ▁ 1 9 3 2 , ▁at ▁the ▁age ▁of ▁ 2 4 , ▁Richard ▁B . ▁Sal omon ▁was ▁named ▁president ▁of ▁Charles ▁of ▁the ▁R itz , ▁Inc . ▁Tw enty ▁years ▁later , ▁he ▁was ▁elected ▁chairman ▁and ▁chief ▁executive ▁officer . ▁Sal omon ▁became ▁known ▁intern