▁seen ▁that ▁evalu ators ▁need ▁to ▁take ▁into ▁account ▁the ▁method ological ▁challeng es ▁created ▁by ▁differences ▁in ▁culture ▁and ▁language ▁when ▁attempting ▁to ▁conduct ▁a ▁program ▁evaluation ▁in ▁a ▁developing ▁country . ▁ ▁Util ization ▁results ▁There ▁are ▁three ▁conventional ▁uses ▁of ▁evaluation ▁results : ▁persu as ive ▁util ization , ▁direct ▁( inst rument al ) ▁util ization , ▁and ▁concept ual ▁util ization . ▁ ▁Pers u as ive ▁util ization ▁Pers u as ive ▁util ization ▁is ▁the ▁en list ment ▁of ▁evaluation ▁results ▁in ▁an ▁effort ▁to ▁persu ade ▁an ▁audience ▁to ▁either ▁support ▁an ▁ag enda ▁or ▁to ▁opp ose ▁it . ▁Unless ▁the ▁' pers u ader ' ▁is ▁the ▁same ▁person ▁that ▁ran ▁the ▁evaluation , ▁this ▁form ▁of ▁util ization ▁is ▁not ▁of ▁much ▁interest ▁to ▁evalu ators ▁as ▁they ▁often ▁cannot ▁for ese e ▁possible ▁future ▁efforts ▁of ▁persu asion . ▁ ▁Direct ▁( inst rument al ) ▁util ization ▁E valu ators ▁often ▁tail or ▁their ▁evalu ations ▁to ▁produce ▁results ▁that ▁can ▁have ▁a ▁direct ▁influence ▁in ▁the ▁improvement ▁of ▁the ▁structure , ▁or ▁on ▁the ▁process , ▁of ▁a ▁program . ▁For ▁example , ▁the ▁evaluation ▁of ▁a ▁novel ▁educational ▁inter vention ▁may ▁produce ▁results ▁that ▁indicate ▁no ▁improvement ▁in ▁students ' ▁marks . ▁This ▁may ▁be ▁due ▁to ▁the ▁inter vention ▁not ▁having ▁a ▁sound ▁theoretical ▁background , ▁or ▁it ▁may ▁be ▁that ▁the ▁inter vention ▁is ▁not ▁conducted ▁as ▁originally ▁intended . ▁The ▁results ▁of ▁the ▁evaluation ▁would