. ▁Jazz ▁was ▁not ▁particularly ▁successful ▁and , ▁couple d ▁with ▁the ▁October ▁ 1 9 8 7 ▁market ▁crash , ▁Y ves ▁Saint ▁Laurent ▁sold ▁Charles ▁of ▁the ▁R itz ▁In cor por ated ▁( ex cluding ▁Y ves ▁Saint ▁Laurent ▁Be a ute ) ▁to ▁Rev lon ▁in ▁ 1 9 8 7 . ▁Still ▁re eling ▁from ▁its ▁un success ful ▁take over ▁attempt ▁of ▁G illet te ▁in ▁ 1 9 8 3 , ▁Rev lon ▁declared ▁they ▁were ▁interested ▁in ▁ ▁several ▁ac quis itions ▁and ▁also ▁bought ▁Max ▁F actor , ▁Al may , ▁Hal ston , ▁Borg h ese , ▁and ▁Ger ma ine ▁Mon teil . ▁ ▁Under ▁Rev lon , ▁the ▁brand ▁Charles ▁of ▁the ▁R itz ▁began ▁to ▁s lip ▁in ▁image ▁and ▁prest ige . ▁In ▁ 1 9 9 1 ▁they ▁launched ▁a ▁line ▁called ▁Express , ▁aim ed ▁at ▁a ▁more ▁sav vy ▁customer . ▁The ▁brand ▁became ▁associated ▁with ▁mid - price ▁stores ▁like ▁J . ▁C . ▁Pen ney ▁and ▁maintained ▁a ▁focus ▁on ▁the ▁" m ature " ▁customer . ▁After ▁several ▁years ▁of ▁un success ful ▁rev ival ▁attempts ▁( including ▁an ▁end ors ement ▁deal ▁with ▁Kath ie ▁Lee ▁G iff ord ▁for ▁their ▁Tim eless ▁line ) ▁and ▁facing ▁massive ▁deb t , ▁Rev lon ▁put ▁( am ong ▁many ▁others ) ▁the ▁line ▁for ▁sale , ▁but ▁had ▁no ▁tak ers . ▁Anal yst s ▁suggested ▁the ▁very ▁name ▁— ▁Charles ▁of ▁the