▁in ▁ 1 9 9 4 . ▁In ▁ 2 0 0 8 ▁Baron ▁te amed ▁with ▁a ▁gl uten - free ▁b aker ▁and ▁started ▁producing ▁gl uten ▁free ▁products . ▁The ▁pair ▁focused ▁on ▁the ▁ 1 0 % ▁of ▁Americans ▁that ▁are ▁either ▁gl uten ▁int ol er ant ▁or ▁have ▁cel iac ▁disease , ▁knowing ▁that ▁typical ▁gl uten ▁free ▁products ▁on ▁the ▁market ▁" t asted ▁terrible ". ▁The ▁market ▁was ▁worth ▁$ 1 . 6 ▁billion ▁at ▁the ▁time . ▁Ret ail ers ▁initially ▁rejected ▁gl uten ▁free ▁products , ▁seeing ▁them ▁as ▁a ▁" f ad "; ▁the ▁market ▁has ▁since ▁grown ▁to ▁$ 4 . 2 ▁billion ▁ann ually . ▁Sales ▁of ▁U di ' s ▁reached ▁$ 6 0 ▁million ▁in ▁ 2 0 1 2 , ▁and ▁the ▁brand ▁was ▁purchased ▁by ▁B ould er ▁Br ands ▁for ▁$ 1 2 5 ▁million . ▁At ▁least ▁some ▁locations ▁of ▁Sm ash burger ▁offer ▁U di ' s ▁gl uten - free ▁b un . ▁ ▁References ▁ ▁Category : B aker ies ▁of ▁the ▁United ▁States ▁Category : Products ▁introduced ▁in ▁ 2 0 0 8 <0x0A> </s> ▁" Real ▁a ▁Lie " ▁( also ▁known ▁as ▁" Real , ▁a ▁Lie ") ▁is ▁the ▁second ▁single ▁from ▁Auf ▁der ▁Maur ' s ▁self - t itled ▁solo ▁debut . ▁The ▁song ▁failed ▁to ▁chart ▁in ▁the ▁United ▁States , ▁however , ▁due ▁to ▁a ▁successful ▁tour ▁of ▁the ▁United ▁Kingdom , ▁it