▁ 1 2 2   Second ▁Avenue ▁were ▁primarily ▁public ized ▁by ▁word ▁of ▁mouth . ▁The ▁theatre ▁had ▁no ▁sign ; ▁the ▁street - level ▁door ▁was ▁l abeled ▁" 1 2 2 ▁D elivery ▁En tr ance ." ▁There ▁were ▁week ly ▁list ings ▁of ▁the ▁produ ctions ▁in ▁the ▁Village ▁Vo ice , ▁but ▁an ▁address ▁or ▁a ▁phone ▁number ▁was ▁never ▁listed . ▁Only ▁members ▁could ▁attend , ▁and ▁one ▁had ▁to ▁visit ▁ 1 2 2 ▁ 2 nd ▁Avenue ▁in ▁person ▁to ▁become ▁a ▁member . ▁By ▁ 1 9 6 7 , ▁La ▁Ma Ma ▁E . T . C . ▁had ▁an ▁estimated ▁three ▁thousand ▁members . ▁La ▁Ma Ma ▁E . T . C . ▁officially ▁became ▁a ▁non pro fit ▁organization ▁in ▁ 1 9 6 7 . ▁ ▁La ▁Ma Ma ▁remained ▁at ▁this ▁third ▁location ▁until ▁ 1 9 6 7 . ▁This ▁period ▁was ▁cru cial ▁to ▁La ▁Ma Ma ' s ▁establishment ▁and ▁audience ▁development . ▁La ▁Ma Ma ▁moved ▁for ▁a ▁final ▁time ▁when ▁the ▁le ase ▁on ▁ 1 2 2 ▁ 2 nd ▁Avenue ▁exp ired ▁in ▁April ▁ 1 9 6 8 . ▁▁▁ 7 4 A ▁East ▁ 4 th ▁Street ▁ ▁The ▁second ▁floor ▁at ▁St . ▁Mark ' s ▁Place ▁served ▁as ▁a ▁trans itional ▁space ▁for ▁La ▁Ma Ma ▁from ▁January ▁through ▁March ▁ 1 9 6 9 . ▁On ▁April ▁ 2 , ▁ 1 9 6 9 , ▁Stewart