▁is ▁also ▁a ▁member ▁of ▁the ▁Cl inton ▁Global ▁In iti ative , ▁which ▁helps ▁global ▁leaders ▁find ▁solutions ▁to ▁ending ▁the ▁world ' s ▁pressing ▁problems . ▁ ▁End ors ements ▁and ▁business ▁vent ures ▁ ▁Prior ▁to ▁his ▁spons or ship ▁with ▁Pe psi , ▁Gordon ▁had ▁been ▁spons ored ▁by ▁C oca - Col a , ▁but ▁eventually ▁chose ▁Pe psi ▁due ▁to ▁more ▁visibility , ▁along ▁with ▁C oca - Col a ▁wanting ▁Gordon ▁to ▁be ▁a ▁regional ▁spons or ▁in ▁the ▁sout he astern ▁United ▁States . ▁Gordon ▁has ▁also ▁been ▁spons ored ▁by ▁Kel log g ▁Company , ▁F rito - L ay , ▁Ed y ' s , ▁and ▁Ray - B an . ▁Since ▁ 2 0 1 2 , ▁Gordon ▁has ▁been ▁spons ored ▁by ▁D V X ▁Sun ▁and ▁Saf ety ▁S ung lass , ▁which ▁are ▁constructed ▁with ▁el ast omer ▁from ▁Du P ont . ▁ ▁Gordon ▁own s ▁J G ▁Mot ors ports ▁to ▁manage ▁lic ens ing , ▁and ▁the ▁company ▁received ▁up ▁to ▁ 2 0 ▁percent ▁of ▁Gordon - lic ensed ▁products . ▁Such ▁items ▁produced ▁$ 1 1 2 ▁million ▁in ▁ 1 9 9 8 . ▁Gordon ▁own s ▁a ▁deal ership , ▁Jeff ▁Gordon ▁Che v ro let , ▁located ▁in ▁Wil ming ton , ▁North ▁Carolina , ▁and ▁was ▁opened ▁in ▁ 1 9 9 8 . ▁With ▁D ale ▁E arn hardt , ▁Gordon ▁owned ▁Performance ▁Part ners , ▁Inc ., ▁a