▁that ▁the ▁Gene va , ▁Ohio , ▁co - pack er ▁was ▁also ▁processing ▁fresh ▁g rap es . ▁Apple ▁and ▁cher ry ▁drink s ▁were ▁introduced ▁as ▁a ▁result ▁of ▁the ▁fresh ▁fruit ▁processing ▁operations ▁at ▁the ▁P aw ▁P aw , ▁Michigan , ▁co - pack er ▁plant . ▁The ▁contract ▁pack ing ▁concept ▁is ▁still ▁used ▁today ▁by ▁the ▁C oca - Col a ▁Food s ▁Division . ▁As ▁the ▁Hi - C ▁business ▁continued ▁to ▁grow , ▁it ▁attract ed ▁the ▁attention ▁of ▁the ▁Min ute ▁Ma id ▁Corporation , ▁and ▁in ▁ 1 9 5 4 ▁Cl inton ▁Food s , ▁Inc ., ▁sold ▁its ▁Florida ▁hold ings , ▁including ▁Hi - C ▁fruit ▁drink s , ▁to ▁Min ute ▁Ma id . ▁N iles ▁F oster ▁left ▁the ▁Min ute ▁Ma id ▁Corporation ▁shortly ▁after ▁the ▁Hi - C ▁brand ▁was ▁purchased . ▁George ▁Roberts , ▁assistant ▁sales ▁manager ▁for ▁N iles ▁F oster ▁when ▁Hi - C ▁was ▁introduced , ▁stayed ▁on , ▁first ▁as ▁National ▁Sales ▁Manager ▁for ▁Hi - C , ▁then ▁later ▁as ▁Director ▁of ▁Cont ract ▁Pack er ▁Oper ations ▁for ▁the ▁Houston , ▁Texas , ▁based ▁C oca - Col a ▁Food s ▁Division , ▁ens uring ▁the ▁successful ▁market ing , ▁promotion , ▁and ▁distribution ▁of ▁Hi - C . ▁The ▁Hi - C ▁business ▁continued ▁to ▁expand ▁with ▁new ▁flav ors ▁( or ange - pine apple , ▁p ine apple - gra pe f ruit , ▁Florida ▁P