▁on ▁Over land ▁Avenue ▁in ▁Los ▁Angeles . ▁Ban er je e ▁was ▁the ▁owner ▁of ▁a ▁M obil ▁gas ▁station . ▁After ▁a ▁series ▁of ▁attempts ▁to ▁make ▁the ▁club ▁work , ▁Paul ▁Sn ider ▁pitch ed ▁a ▁show ▁dealing ▁with ▁male ▁d anc ers ▁to ▁N ah in ▁and ▁Ban er je e , ▁an ▁idea ▁which ▁was ▁initially ▁attempted ▁short ▁term ▁but ▁ultimately ▁became ▁the ▁feature ▁of ▁the ▁club , ▁then ▁named ▁Ch ipp end ales . ▁The ▁club ▁name ▁was ▁suggested ▁by ▁N ah in , ▁as ▁the ▁Club ▁had ▁Ch ipp end ale ▁style ▁furn iture . ▁Dor othy ▁Str atten ▁▁ ▁assist ed ▁N ah in ▁in ▁obtain ing ▁the ▁permission ▁of ▁Hugh ▁He f ner ▁to ▁util ize ▁the ▁cu ff s ▁and ▁col lar ▁design ▁util ized ▁in ▁his ▁clubs ▁for ▁use ▁at ▁Ch ipp end ales ▁▁ ▁Str atten ▁was ▁killed ▁by ▁Sn ider ▁in ▁a ▁murder ▁suic ide ▁some ▁months ▁after ▁the ▁male ▁rev ue ▁opened . ▁Ban er je e ▁and ▁N ah in ▁h ired ▁ch ore ograph er ▁Nick ▁De ▁No ia ▁to ▁transform ▁the ▁club ▁in ▁to ▁a ▁dance ▁rev ue . ▁The ▁show ▁achieved ▁nation wide ▁recognition ▁and ▁the ▁concept ▁was ▁soon ▁expanded ▁by ▁CE O ▁N ah in , ▁to ▁New ▁York ' s ▁Club ▁Mag ique , ▁London , ▁Hamburg , ▁Amsterdam , ▁Th ailand , ▁Australia , ▁Philadelphia , ▁and ▁Florida . ▁Author ized ▁shows ▁also ▁tou red ▁extens ively ▁in ▁the ▁U . S