▁buff alo ▁milk ▁at ▁Am ul . ▁To ▁cut ▁costs , ▁Kur ien ▁got ▁a ▁capt ive ▁pack aging - t in ▁unit ▁attached ▁to ▁the ▁da iry ▁in ▁a ▁collaboration . ▁▁ ▁Am ul ▁thus ▁got ▁da iry ▁far mers ▁organ ised ▁in ▁the ▁villages ▁and ▁linked ▁them ▁directly ▁to ▁consum ers ▁in ▁the ▁market ▁by ▁elimin ating ▁middle men , ▁ens uring ▁them ▁a ▁steady ▁and ▁a ▁regular ▁income ▁even ▁during ▁the ▁lean ▁season , ▁and ▁a ▁better ▁quality ▁produce ▁at ▁a ▁compet itive ▁price , ▁to ▁the ▁consumer ▁in ▁the ▁large ▁market ▁of ▁the ▁reach able ▁Bomb ay ▁city , ▁on ▁a ▁steady ▁supply ▁over ▁well - p aved ▁village ▁" mil k ▁roads " ▁and ▁a ▁' c old - chain '. ▁It ▁then ▁took ▁on ▁established ▁compet itors , ▁viz . ▁government - run ▁A are y ▁da iry ' s ▁Bomb ay ▁Mil k ▁Sch eme ▁and ▁private - run ▁Pol son ▁da iry , ▁in ▁the ▁Bomb ay ▁market , ▁and ▁gained ▁a ▁share ▁with ▁these ▁products ▁along ▁with ▁its ▁f amed ▁but ter . ▁ ▁Political ▁and ▁social ▁conditions ▁were ▁fav ou rable ▁He ▁and ▁his ▁ment or ▁Trib h uv andas ▁were ▁back ed ▁by ▁quite ▁a ▁few ▁ ▁who ▁saw ▁mer it ▁in ▁their ▁pione ering ▁co oper ative ▁model , ▁of ▁far mers ▁willing ▁to ▁associate ▁together ▁for ▁their ▁produce ▁and ▁willing ▁to ▁be ▁led ▁by ▁profession als ▁even ▁whilst ▁being ▁own ers ▁of ▁the ▁co oper ative . ▁The ▁nation ▁had