▁week , ▁as ▁a ▁mult icult ural ▁independent ▁station ▁under ▁the ▁brand ▁name ▁' M TV ▁( for ▁" Mult iling ual ▁Television "); ▁that ▁brand ing ▁was ▁dropped ▁in ▁ 1 9 8 1 ▁to ▁avoid ▁confusion ▁with ▁the ▁up start ▁American ▁MTV ▁cable ▁network . ▁( The ▁channel ▁even ▁broadcast ▁a ▁program ▁called ▁Video ▁Singles , ▁as ▁of ▁ 1 9 8 3 .) ▁ ▁In ▁August ▁ 1 9 8 0 , ▁the ▁channel ▁became ▁the ▁first ▁in ▁Canada ▁to ▁adopt ▁a ▁ 2 4 - hour , ▁ 7 - day ▁a ▁week ▁schedule , ▁introdu cing ▁The ▁All - N ight ▁Show ▁three ▁weeks ▁later . ▁ ▁In ▁ 1 9 8 5 , ▁CF MT ▁became ▁the ▁first ▁television ▁station ▁in ▁Canada ▁to ▁broadcast ▁in ▁s tere o . ▁The ▁following ▁year , ▁the ▁station ▁was ▁sold ▁to ▁Rog ers ▁Communic ations . ▁In ▁ 1 9 9 3 , ▁CF MT ▁installed ▁re bro ad c aster s ▁in ▁London ▁and ▁Ott awa , ▁respectively ▁broadcast ing ▁on ▁U H F ▁channels ▁ 6 9 ▁and ▁ 6 0 . ▁Under ▁Rog ers ▁ownership , ▁the ▁station ▁target ed ▁English - spe aking ▁view ers ▁at ▁times ▁that ▁other ▁stations ▁did ▁not ▁ag gress ively ▁target ▁view ers . ▁ ▁In ▁the ▁past , ▁CF MT - TV ▁has ▁identified ▁itself ▁on ▁air ▁as ▁" Channel ▁ 4 7 / C able ▁ 4 " ▁( reflect ing ▁both ▁its ▁over - the - air ▁channel