▁the ▁ 3 3 ▁drivers ▁of ▁the ▁field ) ▁is ▁placed ▁around ▁the ▁w inners ▁neck , ▁and ▁the ▁winner ▁is ▁presented ▁with ▁the ▁traditional ▁bott le ▁of ▁milk ▁for ▁refresh ment . ▁Inter views ▁are ▁taken ▁for ▁television , ▁radio , ▁and ▁over ▁the ▁public ▁address ▁system . ▁The ▁driver ' s ▁crew ▁and ▁team ▁owner ( s ) ▁also ▁are ▁invited ▁to ▁celebr ate ▁in ▁victory ▁l ane , ▁and ▁are ▁joined ▁by ▁numerous ▁dign itar ies , ▁including ▁the ▁ 5 0 0 ▁Festival ▁Queen ▁and ▁Princess es ▁court , ▁track ▁and ▁series ▁personal ities , ▁cele brit ies , ▁and ▁various ▁spons or ▁represent atives . ▁The ▁Indian apolis ▁ 5 0 0 ▁not ably ▁does ▁not ▁util ize ▁a ▁pod ium ▁for ▁the ▁top - three ▁finish ers ▁as ▁is ▁custom ary ▁in ▁other ▁forms ▁of ▁racing , ▁as ▁well ▁as ▁at ▁most ▁other ▁Ind y Car ▁events . ▁Only ▁the ▁winning ▁driver ▁and ▁team ▁particip ate ▁in ▁victory ▁l ane ▁celebr ations , ▁believed ▁to ▁be ▁an ▁hom age ▁to ▁horse ▁racing ' s ▁W inner ' s ▁Circle . ▁ ▁In ▁the ▁early ▁years , ▁victory ▁l ane ▁was ▁located ▁at ▁the ▁far ▁south ▁end ▁of ▁the ▁pit ▁area , ▁near ▁the ▁entrance ▁to ▁Turn ▁One . ▁For ▁many ▁years , ▁it ▁was ▁identified ▁by ▁a ▁large ▁black ▁and ▁white ▁check ered ▁car pet . ▁This ▁location ▁was ▁used ▁through ▁ 1 9 7 0 . ▁In ▁ 1 9 7 1 , ▁victory ▁l ane