2 . 0 0 0 ▁out lets ▁( e . g . ▁train ▁station ▁news ag ents , ▁selected ▁book st ores ▁and ▁community ▁L - sp ots ) ▁and ▁can ▁also ▁be ▁purchased ▁on ▁subscription ▁and ▁as ▁an ▁e - public ation . ▁ ▁The ▁magazine ▁is ▁published ▁by ▁Special ▁Media ▁SD L , ▁which ▁also ▁publish es ▁Berlin ' s ▁biggest ▁que er ▁city ▁magazine , ▁Sieg ess ä ule . ▁The ▁co - found er ▁and ▁editor ▁in ▁chief ▁since ▁its ▁in ception ▁is ▁Man uela ▁Kay . ▁ ▁History ▁▁ ▁L - MA G ▁origin ated ▁as ▁an ▁idea ▁of ▁the ▁now ▁dece ased ▁publish er ▁Re iner ▁Jack wer th . ▁In ▁ 2 0 0 2 , ▁he ▁asked ▁the ▁then - editor ▁of ▁the ▁Sieg ess ä ule , ▁Man uela ▁Kay ; ▁" What ▁do ▁les bi ans ▁who ▁live ▁outside ▁of ▁Berlin ▁actually ▁read ?" ▁He ▁then ▁asked ▁her , ▁" M s ▁Kay , ▁please ▁think ▁of ▁something ." ▁For ▁the ▁ 2 0 0 3 ▁Gay ▁P ride ▁season , ▁the ▁first ▁ 4 0 ▁ 0 0 0 ▁copies , ▁with ▁the ▁title ▁" What ▁Les bi ans ▁Re ally ▁W ant ", ▁were ▁distributed ▁at ▁P ride ▁in ▁Hamburg , ▁Berlin , ▁C ologne , ▁Mun ich , ▁Frankfurt ▁am ▁Main ▁and ▁Stuttgart . ▁On ▁reflection , ▁Man uela ▁Kay , ▁editor ▁in ▁chief , ▁said , ▁" And ▁then ▁in ▁the ▁summer ▁of ▁ 2 0 0 3 ,