. ▁Lic ensed ▁to ▁As he ville , ▁North ▁Carolina , ▁United ▁States . ▁ ▁The ▁station ▁is ▁currently ▁owned ▁by ▁Wil kins ▁Communic ations ▁Network . ▁ ▁History ▁For ▁almost ▁ 5 0 ▁years , ▁Z eb ▁Lee ▁ran ▁W SK Y , ▁including ▁serving ▁as ▁an ▁announ cer ▁for ▁high - school ▁football ▁games . ▁He ▁was ▁the ▁first ▁to ▁introduce ▁rock ▁and ▁roll ▁to ▁As he ville ▁when ▁he ▁spons ored ▁an ▁El vis ▁Pres ley ▁concert ▁in ▁ 1 9 5 5 . ▁Z eb ▁Lee ▁was ▁a ▁pione er ▁in ▁As he ville ▁broadcast ing . ▁First ▁he ▁loved ▁radio ▁and ▁honest ly ▁c ared ▁about ▁the ▁community ; ▁he ▁produced ▁many ▁great ▁radio ▁programs , ▁including ▁" The ▁Man ▁on ▁the ▁Street " ▁a ▁daily ▁talk ▁show ▁live ▁in ▁front ▁of ▁the ▁S ▁& ▁W ▁C af eter ia ▁in ▁dow nt own ▁As he ville . ▁For ▁many ▁years ▁Z eb ▁and ▁his ▁engineer ▁" B ud dy " ▁Res ien burg ▁did ▁a ▁live ▁broadcast ▁of ▁every ▁As he ville ▁High ▁football ▁game . ▁Z eb ▁Lee ▁h ired ▁and ▁trained ▁many ▁DJ s ▁who ▁went ▁on ▁to ▁have ▁great ▁care ers ▁in ▁large ▁market ▁radio . ▁W SK Y ▁was ▁a ▁Top ▁ 4 0 ▁station ▁in ▁the ▁ 1 9 7 0 s ▁and ▁early ▁ 1 9 8 0 s . ▁ ▁In ▁March ▁ 1 9 9 4 , ▁Lee ▁sold ▁W SK Y ▁in ▁order ▁to ▁put ▁W Z LS