▁out door ▁sport ing ▁goods . ▁A ▁wide ▁variety ▁of ▁rural , ▁agricult ural ▁and ▁environmental ▁associations ▁set ▁up ▁st all ▁to ▁promote ▁themselves . ▁ ▁The ▁High land ▁Show ground ' s ▁exhibition ▁h alls ▁provide ▁ind oor ▁spaces ▁for ▁a ▁sho pping ▁ar ena ▁and ▁a ▁food ▁and ▁drink ▁ar ena . ▁Both ▁areas ▁are ▁domin ated ▁by ▁Scottish ▁produ cers , ▁but ▁there ▁is ▁a ▁significant ▁presence ▁from ▁other ▁parts ▁of ▁the ▁United ▁Kingdom ▁and ▁form ▁further ▁af ield ; ▁for ▁instance ▁European ▁wine ▁mak ers , ▁German ▁sal ami ▁mak ers ▁etc . ▁The ▁food ▁and ▁drink ▁ar ena ▁offers ▁considerable ▁opportunity ▁for ▁taste - testing ▁and ▁has ▁a ▁demonstr ation ▁kitchen ▁offering ▁visitors ▁suggestions ▁on ▁home ▁to ▁prepare ▁and ▁serve ▁the ▁products ▁on ▁offer . ▁The ▁sho pping ▁areas ▁are ▁extended ▁into ▁the ▁main ▁show ground ▁by ▁market - style ▁st alls . ▁Other ▁business es , ▁including ▁banks , ▁super mark ets ▁and ▁food ▁produ cers ▁have ▁their ▁own ▁aren as ▁to ▁promote ▁their ▁commit ment ▁to ▁far ming , ▁food ▁production ▁and ▁agricult ure . ▁ ▁Compet ition ▁Out side ▁of ▁the ▁exhibition ▁h alls ▁and ▁liv est ock ▁rings , ▁there ▁are ▁a ▁wide ▁range ▁of ▁compet itive ▁and ▁display ▁events , ▁including ▁international ▁sheep ▁she aring , ▁show ▁jump ing , ▁driving , ▁t ug - of - war , ▁dog ▁ob ed ience ▁tri als , ▁forest ry , ▁fal con ry , ▁far ri ery ▁and ▁other ▁rural ▁purs uits . ▁