▁is ▁the ▁idea ▁of ▁publish - then - filter ▁which ▁is ▁now ▁required ▁due ▁to ▁the ▁mere ▁size ▁and ▁amount ▁of ▁material ▁being ▁created ▁on ▁a ▁daily ▁basis . ▁Sh ir ky ▁calls ▁this ▁mass ▁amateur ization ▁of ▁filtering ▁a ▁forced ▁move . ▁He ▁uses ▁the ▁Port land ▁Pattern ▁Re pository , ▁which ▁introduced ▁the ▁w iki ▁concept ▁that ▁inspired ▁Wikipedia , ▁as ▁an ▁example ▁of ▁this ▁new ▁marriage ▁of ▁mass ▁content ▁creation ▁and ▁mass ▁filtering . ▁ ▁In ▁ 2 0 1 0 ▁Sh ir ky ▁published ▁C ogn itive ▁Sur plus : ▁Cre ativity ▁and ▁Gener os ity ▁in ▁a ▁Con ne cted ▁Age ▁which ▁exp ands ▁on ▁them es ▁introduced ▁in ▁Here ▁Com es ▁Every body . ▁ ▁The ▁book ▁follows ▁concepts ▁he ▁introduced ▁in ▁a ▁Web ▁ 2 . ▁ 0 ▁conference ▁presentation ▁April ▁ 2 3 , ▁ 2 0 0 8 ▁called ▁" G in , ▁Television , ▁and ▁Social ▁Sur plus ", ▁Here in ▁he ▁popular izes ▁the ▁concept ▁of ▁cogn itive ▁sur plus , ▁the ▁time ▁fre ed ▁from ▁watching ▁television ▁which ▁can ▁be ▁enorm ously ▁product ive ▁when ▁applied ▁to ▁other ▁social ▁endeav ors . ▁Technology ▁has ▁turned ▁many ▁past ▁consum ers ▁into ▁produ cers . ▁This ▁new ▁production ▁capacity , ▁combined ▁with ▁human ity ' s ▁willing ness ▁to ▁share , ▁can ▁change ▁society ▁if ▁applied ▁to ▁civ ic ▁endeav ors . ▁ ▁Sh ir ky ▁introdu ces ▁C ogn itive ▁Sur plus ▁as ▁a ▁continu ation ▁of ▁his ▁work ▁in ▁Here ▁Com