cience ▁Society , ▁and ▁has ▁been ▁science ▁ad visor ▁for ▁the ▁San ▁Francisco ▁Ex pl or ator ium ▁science ▁museum . ▁ ▁In ▁ 2 0 0 8 , ▁Sh im am ura ▁received ▁a ▁John ▁Simon ▁G ug gen heim ▁Memorial ▁Foundation ▁fellow ship ▁to ▁explore ▁links ▁between ▁art , ▁mind , ▁and ▁brain . ▁His ▁book , ▁Exper ien cing ▁Art : ▁In ▁the ▁Bra in ▁of ▁the ▁Be holder , ▁expl ores ▁the ▁per cept ual , ▁concept ual , ▁and ▁emot ional ▁features ▁that ▁guide ▁our ▁enc oun ters ▁with ▁art ▁( e . g ., ▁paint ings ▁and ▁phot ography ). ▁In ▁ 2 0 1 3 , ▁Sh im am ura ▁edited ▁a ▁volume , ▁Psych oc in emat ics : ▁Ex pl oring ▁C ogn ition ▁at ▁the ▁Mov ies , ▁which ▁introdu ces ▁psych oc in emat ics , ▁the ▁term ▁he ▁co ined ▁for ▁scientific ▁investig ations ▁of ▁the ▁psych ological ▁and ▁bi ological ▁features ▁of ▁film . ▁ ▁Sh im am ura ' s ▁research ▁expl ored ▁other ▁psych ological ▁phenomen on , ▁such ▁as ▁visual ▁ill us ions ▁( The ▁Myst ery ▁Sp ot ), ▁ag ing ▁in ▁U C ▁Ber keley ▁Prof ess ors , ▁and ▁emot ions ▁in ▁fa cial ▁expressions . ▁ ▁In ▁ 2 0 1 7 , ▁he ▁published ▁Get ▁S MA RT ! ▁Five ▁Ste ps ▁Tow ard ▁a ▁Health y ▁Bra in , ▁a ▁self - help ▁book ▁that ▁offers ▁gu idel ines ▁for ▁health