' s ▁present er ▁Johnny ▁Ball ▁to ▁star ▁in ▁their ▁new ▁television ▁ad ver ts , ▁as ▁well ▁as ▁signing ▁a ▁one - year ▁deal ▁with ▁Rugby ▁Football ▁Super ▁League ▁team ▁Castle ford ▁Tig ers ▁to ▁become ▁their ▁main ▁front ▁sh irt ▁spons or ▁for ▁the ▁ 2 0 1 3 ▁season . ▁Help - Link ▁was ▁brought ▁before ▁the ▁Ad vert ising ▁Stand ards ▁Author ity ▁in ▁ 2 0 0 6 ▁after ▁two ▁listen ers ▁compla ined ▁that ▁the ▁company ' s ▁radio ▁advert ▁about ▁the ▁winter ▁free ze ▁was ▁alarm ist . ▁The ▁compla int ▁was ▁not ▁u ph eld ▁with ▁the ▁AS A ▁stating ▁it ▁' did ▁not ▁consider ▁that ▁it ▁had ▁over - emph as ized ▁the ▁situation ▁or ▁went ▁further ▁than ▁the ▁media ▁coverage ' ▁and ▁was ▁not ▁in ▁bre ach ▁of ▁AS A ▁rules . ▁ ▁During ▁the ▁beginning ▁of ▁June ▁ 2 0 1 3 , ▁Help - Link ▁and ▁Le eds ▁United ▁announced ▁that ▁Help - Link ▁was ▁to ▁be ▁the ▁official ▁secondary ▁sh irt ▁spons or ▁of ▁the ▁football ▁club , ▁for ▁the ▁next ▁season ▁ahead . ▁The ▁official ▁sh ir ts ▁present ▁the ▁logo ▁of ▁Help - Link ▁on ▁all ▁the ▁home , ▁away ▁and ▁third ▁k it ▁adult ▁rep lica ▁sh ir ts . ▁ ▁In ▁October ▁ 2 0 1 3 , ▁Help - Link ▁announced ▁they ▁are ▁the ▁new ▁secondary ▁sh irt ▁spons or ▁of ▁the ▁rugby ▁league ▁club ▁Le eds ▁Rh inos ; ▁the ▁most ▁successful ▁club ▁in