ward TV ▁YouTube ▁channel , ▁with ▁a ▁ 4 2 - second ▁ex cer pt ▁of ▁the ▁song . ▁On ▁ 1 1 ▁June , ▁the ▁song ▁was ▁officially ▁confirmed ▁as ▁a ▁single ▁with ▁an ▁international , ▁digital - only ▁release ▁date ▁of ▁ 1 5 ▁June ▁ 2 0 1 2 . ▁The ▁cover ▁art ▁was ▁also ▁released ▁on ▁this ▁date , ▁showing ▁a ▁sub du ed ▁black ▁and ▁white ▁portrait ▁of ▁the ▁tw ins ▁with ▁flat ▁hair ▁and ▁we aring ▁no ▁sh ir ts . ▁The ▁song ▁had ▁its ▁debut ▁on ▁ 1 2 ▁June , ▁when ▁it ▁was ▁played ▁on ▁Alan ▁Mur phy ' s ▁radio ▁show ▁The ▁Social ▁Network ▁on ▁Irish ▁radio ▁station ▁Gal way ▁Bay ▁FM . ▁ ▁Music ▁video ▁▁ ▁On ▁ 1 3 ▁June , ▁the ▁music ▁video ▁was ▁released , ▁directed ▁by ▁John ▁and ▁Edward ▁themselves . ▁Fil med ▁at ▁the ▁Olymp ia ▁Theatre ▁in ▁Dublin , ▁the ▁video ▁takes ▁insp iration ▁from ▁U 2 ' s ▁Dublin - based ▁" S ometimes ▁You ▁Can ' t ▁Make ▁It ▁on ▁Your ▁O wn " ▁video , ▁and ▁pays ▁hom age ▁to ▁the ▁Back street ▁Boys ' ▁video ▁for ▁" Shape ▁of ▁My ▁Heart ". ▁ ▁Track ▁listing ▁ ▁Chart ▁performance ▁ ▁Release ▁history ▁ ▁References ▁ ▁Category : 2 0 1 2 ▁songs ▁Category : J ed ward ▁songs ▁Category : S ongs ▁written ▁by ▁Jess ▁C ates ▁Category : S ongs ▁written ▁by ▁Lars ▁Hal vor ▁J ensen ▁Category : S ongs ▁written ▁by