▁lost ▁share ▁to ▁compet itors . ▁ ▁In ▁some ▁cases , ▁companies ▁try ▁to ▁build ▁on ▁any ▁perce ived ▁equ ity ▁they ▁believe ▁still ▁exists ▁in ▁their ▁brand . ▁Radio ▁Sh ack , ▁for ▁example , ▁re brand ed ▁itself ▁as ▁" the ▁Sh ack " ▁in ▁ 2 0 0 8 ▁but ▁the ▁re brand ing ▁never ▁realized ▁into ▁an ▁increase ▁of ▁market ▁share ▁in ▁the ▁ret ail ▁industry . ▁By ▁ 2 0 1 7 , ▁Radio ▁Sh ack ▁had ▁significantly ▁reduced ▁its ▁physical ▁ret ail ▁presence , ▁closing ▁over ▁ 1 , 0 0 0 ▁stores ▁and ▁shift ed ▁to ▁a ▁primarily ▁online ▁ret ail ▁business ▁model . ▁ ▁Emer gent ▁situations ▁Reb rand ing ▁may ▁also ▁occur ▁un int ention ally ▁from ▁emer gent ▁situations ▁such ▁as ▁“ Ch apter ▁ 1 1 ▁corpor ate ▁rest ruct uring ,” ▁or ▁“ bank rupt cy .” ▁Chapter ▁ 1 1 ▁is ▁re h abil itation ▁or ▁re organ ization ▁used ▁primarily ▁by ▁business ▁deb t ors . ▁It ’ s ▁more ▁commonly ▁known ▁as ▁corpor ate ▁bank rupt cy , ▁which ▁is ▁a ▁form ▁of ▁corpor ate ▁financial ▁re organ ization ▁that ▁allows ▁companies ▁to ▁function ▁while ▁they ▁pay ▁off ▁their ▁deb t . ▁Comp an ies ▁such ▁as ▁Le h man ▁Brothers ▁Hold ings ▁Inc , ▁Washington ▁Mut ual ▁and ▁General ▁Mot ors ▁have ▁all ▁file d ▁for ▁Chapter ▁ 1 1 ▁bank rupt cy . ▁ ▁On ▁July ▁ 1 , ▁ 2 0 0 9 ▁General ▁Mot