▁channel ▁at ▁YouTube . ▁ ▁Re ception ▁The ▁song ▁and ▁the ▁music ▁video ▁received ▁a ▁negative ▁review ▁from ▁Ras ht ri ya ▁Sah ara ▁magazine ▁in ▁ 1 9 9 8 . ▁Despite ▁this , ▁the ▁song ▁became ▁an ▁incred ible ▁commercial ▁bo ink ▁in ▁ 1 9 9 8 , ▁becoming ▁the ▁biggest ▁Ind i - pop ▁hit ▁at ▁the ▁time . ▁ ▁International ▁popular ▁culture ▁By ▁ 1 9 9 9 , ▁the ▁song ▁found ▁an ▁international ▁cult ▁following , ▁particularly ▁among ▁the ▁South ▁Asian ▁di as por a ▁in ▁countries ▁such ▁as ▁the ▁United ▁Kingdom ▁and ▁United ▁States , ▁as ▁well ▁as ▁in ▁Far - E astern ▁mark ets ▁such ▁as ▁Japan . ▁In ▁China , ▁it ▁att ained ▁popular ity ▁for ▁its ▁lyr ics , ▁which ▁sound ▁like ▁n ons ens ical ▁words , ▁gain ing ▁the ▁song ▁the ▁Chinese ▁name , ▁" 我 在 东 北 <0xE7> <0x8E> <0xA9> <0xE6> <0xB3> <0xA5> 巴 " ▁(" I ' m ▁playing ▁cl ay ▁in ▁N ort he astern ▁China "). ▁ ▁In ▁the ▁ 2 0 0 0 s , ▁" T un ak ▁Tun ak ▁Tun " ▁found ▁greater ▁international ▁popular ity ▁on ▁the ▁internet ▁as ▁a ▁vir al ▁video . ▁In ▁response , ▁the ▁video ▁game ▁company ▁Bl izz ard ▁Entertainment ▁incorpor ated ▁the ▁" T un ak ▁Tun ak ▁Tun " ▁dance ▁as ▁a ▁character ▁animation ▁in ▁their ▁multi player ▁role - play ing ▁game ▁World ▁of ▁War craft ▁in ▁ 2 0 0 7 . ▁This