yle ▁advice , ▁celebr ating ▁women ▁and ▁encourag ing ▁readers ▁to ▁be ▁confident ▁in ▁their ▁own ▁skin . ▁ ▁Entre pr ene ur ▁ ▁House ▁of ▁Hollywood ▁ ▁After ▁her ▁early ▁career ▁as ▁a ▁dan cer , ▁Hans en ▁took ▁over ▁her ▁parents ' ▁failing ▁cos met ics ▁company ▁and ▁rein vent ed ▁it ▁as ▁House ▁of ▁Hollywood ▁in ▁partners hip ▁with ▁her ▁husband ▁and ▁her ▁brother . ▁By ▁the ▁early ▁ 1 9 4 0 s , ▁Hans en ▁expanded ▁House ▁of ▁Hollywood ▁to ▁include ▁, ▁the ▁largest ▁private ▁brand ▁cos met ic ▁house ▁in ▁Southern ▁California . ▁She ▁was ▁also ▁made ▁president ▁of ▁the ▁California ▁Cos met ics ▁Association , ▁its ▁first ▁female ▁chair . ▁ ▁Hans en ' s ▁success ▁with ▁House ▁of ▁Hollywood ▁led ▁her ▁to ▁be ▁offered ▁the ▁chance ▁to ▁expand ▁through ▁S . ▁H . ▁K ress ▁& ▁Co . ▁Under ▁the ▁label ▁La ▁Bon ita , ▁she ▁created ▁the ▁products ▁C ool ▁Off ▁( make - up ▁designed ▁to ▁not ▁run ▁in ▁the ▁heat ) ▁and ▁Film ▁T one , ▁inspired ▁by ▁the ▁make up ▁she ▁knew ▁from ▁film ▁sets . ▁ ▁S ally ▁Hans en , ▁Inc . ▁ ▁In ▁ 1 9 4 6 , ▁Hans en ▁quit ▁House ▁of ▁Hollywood ▁and ▁left ▁Hollywood ▁to ▁create ▁her ▁own ▁e pon ym ous ▁beauty ▁company ▁in ▁New ▁York ▁City , ▁S ally ▁Hans en ▁Inc ., ▁with ▁a ▁logo ▁mode led ▁on ▁her ▁own ▁signature . ▁Its ▁first ▁two ▁tra dem arks ▁were ▁Hard ▁As