ors ▁file d ▁for ▁bank rupt cy , ▁which ▁was ▁ful filled ▁on ▁July ▁ 1 0 , ▁ 2 0 0 9 . ▁General ▁Mot ors ▁decided ▁to ▁re brand ▁its ▁entire ▁structure ▁by ▁invest ing ▁more ▁in ▁Che v ro let , ▁Bu ick , ▁G MC , ▁and ▁Cad illa c ▁autom ob iles . ▁Furthermore , ▁it ▁decided ▁to ▁sell ▁Sa ab ▁Autom obile ▁and ▁dis continue ▁the ▁Hum mer , ▁Pont iac , ▁and ▁Sat urn ▁br ands . ▁General ▁Mot ors ▁re brand ed ▁by ▁stating ▁they ▁are ▁rein vent ing ▁and ▁reb ir thing ▁the ▁company ▁as ▁“ The ▁New ▁G M ” ▁with ▁“ Fe wer , ▁stronger ▁br ands . ▁Fe wer , ▁stronger ▁models . ▁Gre ater ▁effic ien cies , ▁better ▁fuel ▁economy , ▁and ▁new ▁techn ologies ” ▁as ▁stated ▁in ▁their ▁rein vention ▁commercial . ▁General ▁Mot ors ' ▁rein vention ▁commercial ▁also ▁stated ▁that ▁elimin ating ▁br ands ▁“ is n ’ t ▁about ▁going ▁out ▁of ▁business , ▁but ▁getting ▁down ▁to ▁business .” ▁ ▁St ay ing ▁relevant ▁ ▁Comp an ies ▁can ▁also ▁choose ▁to ▁re brand ▁to ▁remain ▁relevant ▁to ▁its ▁( new ) ▁customers ▁and ▁st ake hold ers . ▁This ▁could ▁occur ▁when ▁a ▁company ' s ▁business ▁has ▁changed , ▁for ▁example ▁its ▁strateg ic ▁direction ▁and ▁industry ▁focus , ▁or ▁its ▁brand ▁no ▁longer ▁fits ▁its ▁( new ) ▁customer ▁base . ▁For ▁example , ▁a ▁company ▁might ▁re brand ▁so