▁bo ards . ▁This ▁led ▁to ▁an ▁un pre ced ented ▁commercial ization ▁of ▁Sam i ▁music , ▁as ▁well ▁as ▁the ▁performance ▁of ▁jo ik ing , ▁which ▁was ▁a ▁cru cial ▁focus ▁of ▁the ▁J år gal æ dd ji . ▁While ▁the ▁bank rupt cy ▁of ▁this ▁record ▁company ▁in ▁the ▁mid - 1 9 8 0 s ▁led ▁to ▁a ▁slow down ▁in ▁production ▁of ▁Sam i ▁and ▁jo ik ▁albums , ▁such ▁growth ▁led ▁to ▁a ▁res urg ence ▁of ▁interest ▁in ▁traditional ▁Sam i ▁culture ▁and ▁music . ▁ ▁Other ▁artists ▁who ▁are ▁famous ▁for ▁their ▁interpret ations ▁of ▁jo ik ▁include ▁Mari ▁Bo ine , ▁Jon ▁Hen rik ▁F j äll gren ▁and ▁the ▁band ▁Kor p ik la ani , ▁who ▁have ▁combined ▁jo iks ▁with ▁various ▁other ▁styles ▁such ▁as ▁jazz , ▁metal ▁and ▁rock . ▁In ▁particular , ▁F j all gren ▁won ▁the ▁Swedish ▁Tal ang ▁ 2 0 1 4 ▁competition , ▁a ▁reality ▁talent ▁show , ▁through ▁his ▁moving ▁rend ition ▁of ▁traditional ▁jo ik ▁songs . ▁He ▁subsequently ▁released ▁a ▁debut ▁studio ▁album ▁in ▁ 2 0 1 4 , ▁Go ek seg h , ▁which ▁features ▁multiple ▁jo ik ▁tracks ▁such ▁as ▁" Daniel ’ s ▁Jo ik ", ▁" The ▁Rein de er ▁Her der ’ s ▁Jo ik ", ▁and ▁" Ne j la ’ s ▁Jo ik ". ▁ ▁Notable ▁artists ▁Ad j ág as , ▁a ▁Norwegian ▁band , ▁has ▁forward ed ▁jo ik