▁Ted ▁Dans on . ▁ ▁Begin ning ▁in ▁ 1 9 8 0 , ▁Col t ▁ 4 5 ▁began ▁a ▁long ▁association ▁with ▁actor ▁Billy ▁De e ▁Williams , ▁who ▁appeared ▁in ▁their ▁print ▁and ▁bill board ▁ad s ▁as ▁well ▁as ▁on ▁television . ▁ ▁The ▁product ' s ▁s log an ▁during ▁that ▁era , ▁as ▁stated ▁by ▁Williams ▁in ▁his ▁television ▁commer ci als , ▁was , ▁" It ▁works ▁every ▁time ." ▁ ▁Williams ▁respond ed ▁ind iffer ently ▁to ▁criticism ▁of ▁his ▁appearances ▁in ▁the ▁liqu or ▁commer ci als . ▁ ▁Rel ated ▁products ▁Col t ▁ 4 5 ▁mak ers ▁experiment ed ▁briefly ▁with ▁a ▁mint - f lav ored ▁derivative , ▁market ed ▁under ▁the ▁name ▁C ool ▁Col t , ▁in ▁the ▁early ▁ 1 9 9 0 s . ▁Av ailable ▁in ▁limited ▁quantities , ▁it ▁was ▁largely ▁met ▁with ▁puzz lement ▁from ▁loyal ▁customers . ▁While ▁it ▁was ▁in ▁production , ▁the ▁s log an ▁for ▁C ool ▁Col t ▁was ▁" T aste ▁the ▁C ool ." ▁ ▁A ▁double ▁m alt ▁version — t itled ▁Col t ▁ 4 5 ▁Double ▁M alt — is ▁also ▁produced ; ▁and ▁in ▁certain ▁regions , ▁such ▁as ▁Mont ana , ▁has ▁ 8 . 5 % ▁ab v . ▁Sold ▁in ▁only ▁certain ▁regions , ▁the ▁label ▁is ▁distinguish able ▁by ▁two ▁horses ho es ▁rather ▁than ▁the ▁standard ▁single ▁one . ▁ ▁In ▁ 2 0 1 1 , ▁P