▁announced ▁pop - up ▁sh ops ▁around ▁the ▁world , ▁including ▁Br is b ane , ▁Toronto , ▁Chicago , ▁New ▁York , ▁Tokyo ▁and ▁Stockholm , ▁s elling ▁exclusive ▁mer ch and ise . ▁N ab is co ▁became ▁the ▁title ▁spons or ▁of ▁One ▁D irection ' s ▁North ▁American ▁tour . ▁The ▁band ▁became ▁the ▁new ▁faces ▁of ▁Toy ota ▁VI OS , ▁re le asing ▁behind - the - sc enes ▁look ▁at ▁their ▁commercial ▁for ▁the ▁vehicle . ▁One ▁D irection ' s ▁debut ▁fra gr ance , ▁Our ▁M oment , ▁launched ▁at ▁Har rod s ▁in ▁London ▁and ▁on ▁their ▁website ▁in ▁ 2 0 1 3 . ▁The ▁full ▁length ▁advert ▁for ▁the ▁fra gr ance ▁was ▁released ▁on ▁ 2 4 ▁August ▁ 2 0 1 3 , ▁featuring ▁the ▁song ▁" My ▁F av our ite ▁Things ”. ▁The ▁perf ume ▁was ▁the ▁best - s elling ▁famous ▁fra gr ance ▁of ▁Christmas ▁ 2 0 1 3 . ▁In ▁ 2 0 1 4 , ▁the ▁band ▁released ▁their ▁second ▁sc ent ▁That ▁M oment . ▁The ▁fra gr ance ▁was ▁released ▁with ▁a ▁matching ▁show er ▁gel ▁and ▁body ▁lot ion . ▁They ▁released ▁a ▁commercial ▁for ▁their ▁third ▁fra gr ance , ▁" You ▁& ▁I ", ▁named ▁after ▁their ▁ 2 0 1 4 ▁song ▁of ▁the ▁same ▁name . ▁ ▁In ▁ 2 0 1 5 , ▁One ▁D irection ▁appeared ▁in ▁an ▁advert ▁for ▁the ▁Toy ota