▁response ▁or ▁change ▁their ▁own ▁fuel ▁usage . ▁She ▁investig ated ▁described ▁this ▁form ▁of ▁den ial ▁on ▁various ▁levels . ▁The ▁conventional ▁information ▁def ic it ▁model ▁explained ▁opposition ▁or ▁ind ifference ▁by ▁assuming ▁that ▁the ▁public ▁are ▁ill - in formed ▁or ▁mis in formed , ▁but ▁in ▁Norway ▁a ▁well ▁informed ▁public ▁showed ▁decl ining ▁interest ▁in ▁the ▁issue . ▁Her ▁inter views ▁revealed ▁that ▁their ▁response ▁to ▁an ▁apparently ▁ins uper able ▁problem ▁was ▁compar able ▁to ▁the ▁condition ▁called ▁psych ic ▁num bing . ▁A do pt ing ▁E vi atar ▁Z er ub avel ' s ▁concept ▁of ▁soci ally ▁organized ▁den ial , ▁she ▁saw ▁this ▁as ▁a ▁collect ive ▁form ▁of ▁what ▁Stanley ▁C ohen ▁had ▁called ▁imp lic atory ▁den ial . ▁ ▁She ▁published ▁her ▁research ▁in ▁journ als , ▁changing ▁the ▁names ▁of ▁individuals ▁and ▁giving ▁the ▁fict ional ▁name ▁of ▁" By g d aby " ▁to ▁the ▁community . ▁ ▁The ▁work ▁was ▁then ▁developed ▁into ▁the ▁book ▁Living ▁in ▁Den ial ▁Cl imate ▁Change , ▁Em ot ions , ▁and ▁Every day ▁Life , ▁published ▁by ▁the ▁M IT ▁Press ▁in ▁March ▁ 2 0 1 1 . ▁ ▁Res p ons es ▁to ▁research ▁The ▁Oxford ▁Hand book ▁of ▁Cl imate ▁Change ▁and ▁Society ▁published ▁in ▁August ▁ 2 0 1 1 ▁described ▁the ▁uniqu eness ▁of ▁the ▁research , ▁and ▁the ▁relev ance ▁for ▁people ▁world wide . ▁ ▁In ▁a ▁statement ▁on ▁ 5 ▁January ▁