▁to ▁others '. ▁If ▁implemented ▁well , ▁it ▁can ▁encou rage ▁every ▁employee ▁to ▁see ▁the ▁process ▁in ▁terms ▁of ▁the ▁customer ' s ▁per ception ▁of ▁value ▁and ▁the ▁organization ' s ▁strateg ic ▁mission . ▁Further , ▁an ▁effective ▁internal ▁market ing ▁program ▁is ▁a ▁pr ere quis ite ▁for ▁effective ▁external ▁market ing ▁efforts ▁( W . ▁George ▁ 1 9 9 0 ). ▁ ▁Six ▁mark ets ▁model ▁Christopher , ▁Pay ne ▁and ▁Ball ant y ne ▁( 1 9 9 1 ) ▁identify ▁six ▁mark ets ▁that ▁they ▁claim ▁to ▁be ▁central ▁to ▁relationship ▁market ing : ▁internal ▁mark ets , ▁supp lier ▁mark ets , ▁rec ruit ment ▁mark ets , ▁refer ral ▁mark ets , ▁influence ▁mark ets ▁and ▁customer ▁mark ets . ▁Refer ral ▁market ing ▁is ▁the ▁development ▁and ▁implementation ▁of ▁a ▁market ing ▁plan ▁in ▁order ▁to ▁stim ulate ▁refer r als . ▁Mark eting ▁to ▁supp liers ▁is ▁aim ed ▁at ▁ens uring ▁a ▁long - term ▁conflict - free ▁relationship ▁in ▁which ▁all ▁parties ▁understand ▁the ▁others ' ▁needs ▁and ▁exceed ▁their ▁expect ations . ▁Such ▁a ▁strategy ▁can ▁reduce ▁costs ▁and ▁improve ▁quality . ▁Meanwhile , ▁In flu ence ▁mark ets ▁involve ▁a ▁wide ▁range ▁of ▁sub - mark ets , ▁including ▁government ▁regul ators , ▁standards ▁bodies , ▁lo bb y ists , ▁stock hold ers , ▁bank ers , ▁vent ure ▁capital ists , ▁financial ▁anal yst s , ▁stock bro k ers , ▁consumer ▁associations , ▁environmental