▁him ▁supplied ▁with ▁a ▁c andy ▁made ▁of ▁pe an ut ▁but ter ▁covered ▁with ▁ch oc olate . ▁He ▁asked ▁H . B . ▁if ▁he ▁could ▁supply ▁him ▁with ▁something ▁like ▁that . ▁H . B . ▁saw ▁an ▁opportunity ▁and ▁with ▁considerable ▁pers istence , ▁seized ▁it . ▁H . B . ▁originally ▁rolled ▁the ▁pe an ut ▁but ter ▁into ▁a ▁small ▁ball ▁and ▁di pped ▁it ▁into ▁ch oc olate ; ▁the ▁pe an ut ▁but ter ▁manufact uring ▁process ▁was ▁easy ▁to ▁autom ate , ▁and ▁the ▁cup ▁was ▁used ▁to ▁help ▁that ▁process , ▁since ▁it ▁provided ▁a ▁small ▁compart ment ▁for ▁each ▁item . ▁The ▁c andy ▁was ▁quickly ▁added ▁to ▁the ▁ass ort ment ▁box ▁in ▁ 1 9 2 8 ." ▁ ▁The ▁Success ▁of ▁Re ese ' s ▁Pe an ut ▁But ter ▁Cu ps ▁ ▁So on ▁the ▁company ▁was ▁pack aging ▁ 1 2 0 ▁individually ▁wrapped ▁pieces ▁per ▁box ▁that ▁sold ▁for ▁a ▁pen ny ▁per ▁cup . ▁The ▁pen ny ▁pe an ut ▁but ter ▁cup ▁was ▁the ▁c andy ▁that ▁helped ▁Re ese ▁pay ▁off ▁the ▁mort g ages ▁on ▁both ▁his ▁house ▁and ▁factory ▁by ▁ 1 9 3 5 . ▁This ▁was ▁especially ▁not ew orth y ▁since ▁the ▁United ▁States ▁was ▁still ▁in ▁the ▁g rip ▁of ▁the ▁Great ▁De pression ▁and ▁ch oc olate ▁was ▁considered ▁a ▁lux ury . ▁ ▁During ▁World ▁War ▁II , ▁economic ▁constraints ▁and ▁scarc ity ▁of ▁materials