▁per ▁copy . ▁In ▁ 1 9 0 4 , ▁making ▁efforts ▁to ▁keep ▁up ▁with ▁his ▁rival ▁Luigi ▁C azz av ill an , ▁founder ▁of ▁the ▁right - wing ▁compet itor ▁Univers ul , ▁M ille ▁established ▁a ▁morning ▁edition , ▁which ▁was ▁em an cip ated ▁under ▁separate ▁management ▁in ▁December ▁of ▁the ▁same ▁year , ▁under ▁the ▁new ▁name ▁Dim inea ța . ▁As ▁of ▁ 1 9 1 2 , ▁Dim inea ța ▁was ▁the ▁first ▁Roman ian ▁daily ▁to ▁use ▁full ▁color ▁print , ▁with ▁a ▁claim ▁to ▁have ▁been ▁the ▁world ' s ▁first ▁color ▁newspaper . ▁Begin ning ▁ 1 9 0 5 , ▁both ▁gaz ettes ▁ens ured ▁stable ▁reven ues ▁by ▁le asing ▁their ▁class ified ▁advert ising ▁sections ▁to ▁Carol ▁Schul der ' s ▁Schul der ▁Agency . ▁ ▁Early ▁cultural ▁vent ures ▁ ▁In ▁order ▁to ▁consec rate ▁the ▁newspaper ' s ▁cultural ▁amb itions , ▁M ille ▁became ▁head ▁of ▁a ▁literary ▁club , ▁while ▁he ▁considered ▁creating ▁a ▁separate ▁literary ▁edition . ▁A ▁literary ▁supp lement ▁( A dev ĕ r ul ▁Liter ar , ▁" The ▁Liter ary ▁Tr uth ") ▁was ▁in ▁print ▁between ▁ 1 8 9 4 ▁and ▁ 1 8 9 6 , ▁before ▁being ▁replaced ▁by ▁A dev ĕ r ul ▁Il ust rat ▁(" The ▁Illustr ated ▁Tr uth ") ▁and ▁soon ▁after ▁by ▁A dev ĕ r ul ▁de ▁Jo i ▁(" The ▁Tr uth ▁on ▁Th urs day "), ▁edited