▁Ch ert sey ▁Road ▁scheme ▁was ▁proposed , ▁which ▁en vis aged ▁building ▁a ▁major ▁new ▁road ▁from ▁Hamm ers m ith , ▁then ▁on ▁the ▁out sk ir ts ▁of ▁London , ▁to ▁Ch ert sey , ▁ ▁west ▁of ▁central ▁London , ▁by pass ing ▁the ▁towns ▁of ▁King ston ▁and ▁Richmond . ▁However , ▁the ▁scheme ▁was ▁abandoned ▁due ▁to ▁costs ▁and ▁arguments ▁between ▁various ▁interested ▁parties ▁over ▁the ▁exact ▁route ▁the ▁road ▁should ▁take . ▁ ▁After ▁the ▁First ▁World ▁War , ▁the ▁population ▁of ▁the ▁west ▁London ▁sub ur bs ▁continued ▁to ▁grow , ▁thanks ▁to ▁improved ▁rail ▁transport ▁links ▁and ▁the ▁growth ▁in ▁ownership ▁of ▁autom ob iles . ▁In ▁ 1 9 2 5 , ▁the ▁Ministry ▁of ▁Transport ▁conven ed ▁a ▁conference ▁between ▁Sur rey ▁and ▁M idd les ex ▁county ▁coun c ils ▁with ▁the ▁aim ▁of ▁reaching ▁a ▁solution ▁to ▁the ▁con g estion ▁problem , ▁and ▁the ▁Great ▁Ch ert sey ▁Road ▁scheme ▁was ▁rev ived . ▁In ▁ 1 9 2 7 , ▁the ▁Royal ▁Commission ▁on ▁Cross - R iver ▁Tra ffic ▁approved ▁the ▁scheme ▁to ▁rel ieve ▁the ▁by ▁then ▁chron ic ▁traffic ▁con g estion ▁on ▁the ▁existing , ▁mostly ▁narrow , ▁streets ▁in ▁the ▁area , ▁and ▁on ▁the ▁narrow ▁brid ges ▁at ▁Richmond ▁Bridge , ▁K ew ▁and ▁Hamm ers m ith . ▁The ▁Ministry ▁of ▁Transport ▁agreed ▁to ▁pay ▁heavy ▁subs id ies ▁towards ▁the ▁cost . ▁ ▁A ▁new ▁ar ter ial ▁road ,