▁Miss ▁Un iverse ▁ 2 0 0 2 ▁and ▁placed ▁ 2 nd ▁runner - up . ▁ ▁In ▁July ▁ 2 0 0 2 , ▁the ▁Miss ▁Un iverse ▁license ▁for ▁China ▁was ▁awarded ▁to ▁Johnny ▁K ao , ▁a ▁prominent ▁Chinese - American ▁entrepr ene ur ▁and ▁business man . ▁The ▁organization ▁held ▁the ▁Miss ▁Un iverse ▁China ▁page ant ▁for ▁the ▁next ▁few ▁years . ▁ ▁On ▁January ▁ 6 , ▁ 2 0 1 1 , ▁the ▁Miss ▁Un iverse ▁Organ ization ▁designated ▁media ▁icon ▁and ▁entrepr ene ur ▁Y ue - S ai ▁Kan ▁as ▁the ▁official ▁license e ▁for ▁the ▁People ’ s ▁Republic ▁of ▁China . ▁ ▁Miss ▁Un iverse ▁officials ▁and ▁the ▁then - re ign ing ▁title holder , ▁X im ena ▁Navar re te ▁of ▁Mexico , ▁tra ve led ▁to ▁China ▁to ▁award ▁the ▁license ▁to ▁Kan . ▁ ▁In ▁her ▁first ▁year , ▁Y ue - S ai ▁Kan ▁set ▁up ▁an ▁international ▁cal ib re ▁page ant , ▁flying ▁in ▁foreign ▁cele brit ies ▁including ▁Pet ra ▁Nem c ova , ▁F ad il ▁Ber ish a ▁and ▁Ri yo ▁Mor i ▁to ▁head line ▁and ▁launch ing ▁a ▁mult im ill ion - d ollar ▁production ▁with ▁major ▁corpor ate ▁spons ors . ▁In ▁subsequent ▁years , ▁the ▁page ant ▁has ▁raised ▁millions ▁of ▁dollars ▁for ▁China ' s ▁national ▁char ities ▁as ▁well ▁as ▁Kan ' s ▁China ▁Beaut y ▁Char ity ▁Foundation . ▁C ele brit ies