▁song . ▁ ▁Because ▁Block ▁was ▁told ▁by ▁the ▁station ' s ▁sales ▁staff ▁that ▁nobody ▁would ▁spons or ▁a ▁radio ▁show ▁playing ▁music , ▁he ▁had ▁to ▁find ▁himself ▁a ▁spons or . ▁Block ▁l ined ▁up ▁a ▁producer ▁of ▁reducing ▁p ills ▁called ▁" Ret ardo ". ▁Within ▁a ▁week ▁of ▁spons oring ▁the ▁program , ▁the ▁company ▁had ▁over ▁ 3 , 0 0 0 ▁responses ▁to ▁the ▁ad s ▁on ▁Block ' s ▁radio ▁show . ▁ ▁Block ' s ▁style ▁of ▁announ cing ▁was ▁consider ably ▁different ▁than ▁the ▁usual ▁manner ▁of ▁delivery ▁at ▁the ▁time . ▁ ▁Instead ▁of ▁speaking ▁in ▁a ▁voice ▁loud ▁enough ▁to ▁be ▁heard ▁in ▁a ▁the ater , ▁Block ▁spoke ▁in ▁a ▁normal ▁voice , ▁as ▁if ▁he ▁was ▁having ▁a ▁one - on - one ▁conversation ▁with ▁a ▁listener . ▁When ▁one ▁of ▁Block ' s ▁spons ors ▁offered ▁a ▁sale ▁on ▁re fr iger ators ▁during ▁a ▁New ▁York ▁snow st orm , ▁ 1 0 9 ▁people ▁bra ved ▁the ▁elements ▁for ▁the ▁b arg ain ▁Block ▁advert ised ; ▁by ▁ 1 9 4 1 ▁potential ▁spons ors ▁for ▁his ▁show ▁had ▁to ▁be ▁put ▁on ▁a ▁waiting ▁list ▁for ▁avail abilities . ▁ ▁In ▁ 1 9 3 6 , ▁Block ▁and ▁his ▁" B all room " ▁in ad vert ently ▁came ▁to ▁the ▁aid ▁of ▁a ▁young ▁man ▁accused ▁of ▁being ▁a ▁pick po cket . ▁ ▁His ▁al ib i ▁was ▁that ▁he ▁was