▁audience ." ▁ ▁H oll ▁con cludes ▁that ▁knowing ▁how ▁to ▁address ▁an ▁international ▁audience ▁is ▁a ▁vital ▁skill ▁that ▁successful ▁scient ists , ▁as ▁well ▁as ▁technical ▁communic ators , ▁must ▁possess . ▁ ▁Dep th ▁of ▁analysis ▁There ▁are ▁often ▁a ▁large ▁number ▁of ▁factors ▁to ▁consider , ▁thus ▁making ▁it ▁hard ▁for ▁the ▁writer ▁to ▁completely ▁assess ▁the ▁target ▁audience ▁within ▁a ▁reasonable ▁amount ▁of ▁time . ▁ ▁Therefore , ▁an ▁attempt ▁to ▁reach ▁the ▁most ▁accurate ▁and ▁effective ▁audience ▁analysis , ▁in ▁a ▁tim ely ▁manner , ▁is ▁vital ▁to ▁the ▁technical ▁communication ▁process . ▁The ▁depth ▁of ▁the ▁audience ▁analysis ▁also ▁depends ▁of ▁the ▁size ▁of ▁the ▁intended ▁audience . ▁ ▁Because ▁people ▁constantly ▁change ▁in ▁terms ▁of ▁techn ological ▁expos ure , ▁the ▁audience ▁to ▁be ▁analyz ed ▁constantly ▁changes . ▁ ▁As ▁a ▁result , ▁the ▁technical ▁communic ator ▁must ▁consider ▁the ▁possibility ▁that ▁their ▁audience ▁changes ▁over ▁time . ▁An ▁article ▁in ▁the ▁European ▁Journal ▁of ▁Communic ation ▁exam ined ▁the ▁change ▁audience ▁research ▁has ▁experienced ▁due ▁to ▁the ▁growing ▁range ▁of ▁information ▁and ▁communication ▁techn ologies . ▁ ▁The ▁article ▁pointed ▁out ▁that ▁there ▁are ▁three ▁main ▁challeng es ▁that ▁drive ▁the ▁search ▁for ▁method ological ▁rig or : ▁ ▁the ▁difference ▁between ▁what ▁people ▁say ▁they ▁do ▁and ▁what ▁they ▁do ▁in ▁practice , ▁the ▁interpretation ▁of ▁the ▁text ▁by ▁the ▁reader , ▁ ▁and ▁why ▁the ▁received ▁mean ings ▁of ▁television ▁matter ▁in ▁every day ▁life . ▁ ▁An ▁absolutely ▁perfect ▁audience