▁to ▁consider ▁the ▁multiple ▁cultural , ▁discipl inary , ▁and ▁institution al ▁context s ▁of ▁their ▁target ▁audience , ▁producing ▁a ▁valuable ▁audience ▁analysis . ▁ ▁David ▁L . ▁Car son ▁of ▁the ▁R ens sel a er ▁Poly techn ic ▁Institute ▁assert ed ▁that ▁technical ▁communic ators ▁most ▁often ▁perform ▁their ▁jobs ▁with ▁little ▁or ▁no ▁knowledge ▁about ▁their ▁audience . ▁ ▁Car son ▁states ▁that ▁the ▁analysis ▁should ▁include ▁a ▁reader ' s ▁level ▁of ▁compreh ension ▁of ▁the ▁technical ▁voc ab ul ary ▁and ▁motiv ation , ▁as ▁well ▁as ▁reading ▁level . ▁Ind ic ators ▁of ▁a ▁reader ' s ▁high ▁level ▁of ▁motiv ation ▁include ▁high ▁interest ▁in ▁the ▁subject ▁matter , ▁relatively ▁high ▁knowledge ▁of ▁the ▁content , ▁and ▁high ▁personal ▁st akes ▁in ▁master ing ▁the ▁information . ▁ ▁Another ▁technique ▁used ▁to ▁conduct ▁an ▁audience ▁analysis ▁is ▁the ▁" bottom - up " ▁approach . ▁ ▁Leon ▁de ▁Stad ler ▁and ▁Sarah ▁van ▁der ▁Land ▁explore ▁this ▁type ▁of ▁approach ▁in ▁reference ▁to ▁a ▁document ▁produced ▁by ▁an ▁organization ▁that ▁develop s ▁different ▁kinds ▁of ▁inter vent ions ▁in ▁the ▁field ▁of ▁H IV / A ID S ▁education . ▁ ▁This ▁particular ▁document ▁focused ▁on ▁the ▁use ▁of ▁contra ception ▁and ▁target ed ▁the ▁black ▁youth ▁of ▁South ▁Africa . ▁ ▁The ▁initial ▁document ▁was ▁created ▁by ▁document ▁design ers ▁in ▁the ▁United ▁States ▁who ▁did ▁not ▁base ▁their ▁design ▁on ▁an ▁extensive ▁audience ▁analysis . ▁As ▁a ▁result , ▁the ▁document , ▁which