▁of ▁Tele com ▁Italia ▁holding ) ▁and ▁the ▁channel ▁moved ▁from ▁its ▁historical ▁headquarters ▁in ▁Monte ▁Carlo ▁to ▁a ▁new ▁building ▁in ▁Rome . ▁ ▁La 7 ▁In ▁ 2 0 0 1 , ▁Lorenzo ▁Pel lic i oli ▁and ▁Roberto ▁Col an in no ▁of ▁Tele com ▁Italia ▁announced ▁they ▁had ▁acquired ▁Te lem onte car lo , ▁to ▁create ▁a ▁strong ▁compet itor ▁against ▁the ▁six ▁other ▁national ▁channels ▁in ▁Italy . ▁On ▁ 2 4 ▁June ▁ 2 0 0 1 , ▁the ▁network ▁changed ▁the ▁station ▁name ▁to ▁La 7 . ▁▁ ▁Again st ▁the ▁initial ▁prem ises , ▁like ▁the ▁h iring ▁of ▁popular ▁TV ▁hosts , ▁anch ors ▁and ▁journal ists , ▁ ▁La 7 ▁ratings ▁and ▁shares ▁were ▁much ▁lower ▁than ▁its ▁major ▁compet itors . ▁However , ▁in ▁ 2 0 1 0 – 2 0 1 1 , ▁the ▁channel ▁began ▁dou bling ▁its ▁rates , ▁also ▁thanks ▁to ▁current ▁News ▁director ▁En rico ▁M ent ana ▁and ▁his ▁news ▁program ▁T G ▁La 7 . ▁ ▁On ▁ 4 ▁March ▁ 2 0 1 3 , ▁it ▁was ▁announced ▁the ▁ac quisition ▁by ▁U rb ano ▁C airo ' s ▁C airo ▁Edit ore . ▁The ▁sale ▁was ▁effective ▁from ▁ 3 0 ▁April ▁ 2 0 1 3 . ▁ ▁Program mes ▁ ▁Sh ows ▁ ▁G ' Day ▁with ▁Ge ppi ▁C ucci ari , ▁evening ▁comedy ▁show , ▁air ing ▁at ▁ 1 9 : 2 0 ▁every ▁week day