▁loss . ▁This ▁was ▁followed ▁by ▁an ▁A $ 7 0 . 2   mill ion ▁loss ▁in ▁the ▁ 2 0 0 8 , ▁an ▁A $ 2 1 0 . 6   mill ion ▁loss ▁in ▁ 2 0 0 9 , ▁and ▁a ▁profit ▁of ▁A $ 1 1 2   mill ion ▁in ▁ 2 0 1 0 . ▁On ▁ 1 8 ▁May ▁ 2 0 0 5 , ▁" Hold en ▁Ltd " ▁became ▁" GM ▁Hold en ▁Ltd ", ▁coinc iding ▁with ▁the ▁res ett ling ▁to ▁the ▁new ▁Hold en ▁headquarters ▁on ▁ 1 9 1 ▁Sal mon ▁Street , ▁Port ▁Melbourne , ▁Victoria . ▁ ▁Hold en ▁caused ▁controvers y ▁in ▁ 2 0 0 5 ▁with ▁their ▁Hold en ▁Employee ▁Pr icing ▁television ▁advert is ement , ▁which ▁ran ▁from ▁October ▁to ▁December ▁ 2 0 0 5 . ▁The ▁campaign ▁public ised , ▁" for ▁the ▁first ▁time ▁ever , ▁all ▁Austral ians ▁can ▁enjoy ▁the ▁financial ▁benefit ▁of ▁Hold en ▁Employee ▁Pr icing ". ▁However , ▁this ▁did ▁not ▁include ▁a ▁disc ount ed ▁deal er ▁delivery ▁fee ▁and ▁sav ings ▁on ▁factory ▁fitted ▁options ▁and ▁access ories ▁that ▁employees ▁received . ▁At ▁the ▁same ▁time , ▁employees ▁were ▁given ▁a ▁further ▁disc ount ▁of ▁ 2 5 ▁to ▁ 2 9   percent ▁on ▁selected ▁models . ▁ ▁Hold en ▁rev ived ▁the ▁Mon aro ▁cou pe ▁in ▁ 2 0 0 1 . ▁Based ▁on ▁the ▁V T ▁Com