ally ▁sold ▁products , ▁the ▁manufact urer ▁owned ▁by ▁the ▁British ▁company ▁Re ck itt ▁Ben ck iser . ▁H air ▁removal ▁cre ams , ▁m ouss es ▁and ▁g els , ▁and ▁w ax es ▁are ▁produced ▁under ▁this ▁brand . ▁It ▁has ▁previously ▁created ▁similar ▁products ▁under ▁the ▁names ▁Ne et ▁and ▁Im mac . ▁ ▁Ve et ' s ▁hair ▁removal ▁products ▁contain ▁th i og ly col ic ▁acid ▁and ▁pot ass ium ▁hydro x ide . ▁These ▁ing red ients ▁react ▁to ▁generate ▁the ▁dep il atory ▁chemical ▁pot ass ium ▁th i og ly col ate , ▁which ▁according ▁to ▁the ▁company , ▁increases ▁hair ▁loss . ▁The ▁effect ▁is ▁to ▁break ▁the ▁dis ulf ide ▁b onds ▁of ▁the ▁ker atin ▁mole cules ▁in ▁hair . ▁ ▁This ▁reduces ▁the ▁tens ile ▁strength ▁of ▁the ▁ker atin ▁so ▁greatly ▁that ▁the ▁hair ▁can ▁be ▁w ip ed ▁away . ▁ ▁Product ▁history ▁Pre viously ▁called ▁" Ne et ", ▁the ▁hair ▁removal ▁product ▁was ▁manufact ured ▁by ▁Hann ib al ▁Ph arma ce ut ical ▁Company ▁and ▁registered ▁as ▁a ▁tra dem ark ▁in ▁ 1 9 1 9 ▁in ▁Canada ▁and ▁in ▁ 1 9 2 2 ▁in ▁the ▁United ▁States . ▁The ▁tra dem ark ▁for ▁Ne et ▁was ▁then ▁picked ▁up ▁by ▁the ▁American ▁Home ▁Product s ▁Corporation ▁in ▁ 1 9 5 8 . ▁Ne et ▁was ▁then ▁transferred ▁to ▁its ▁current ▁holder , ▁Re ck itt ▁Ben ck iser ▁( then