▁relations ▁and ▁regul atory ▁affairs . ▁In ▁ 1 9 9 1 , ▁he ▁founded ▁CO CO + CO . ▁to ▁share ▁this ▁concept ▁with ▁other ▁indust ries . ▁ ▁In ▁ 2 0 1 2 , ▁C oco ▁wrote , ▁“ … messages ▁craft ed ▁by ▁separate ▁advert ising ▁ag encies , ▁public ▁relations ▁fir ms ▁and ▁printer s ▁send ▁incons istent ▁and ▁confusing ▁messages ▁to ▁prospect s . ▁Even ▁business ▁log os ▁t ended ▁to ▁dis pro port ion ately ▁stretch ▁or ▁con den se ▁or ▁appear ▁in ▁differ ing ▁colors ▁as ▁each ▁outside ▁firm ▁made ▁different ▁interpret ations . ▁With ▁today ' s ▁addition ▁of ▁the ▁World ▁W ide ▁Web , ▁social ▁media , ▁mobile ▁devices , ▁e - news let ters ▁and ▁other ▁means ▁of ▁reaching ▁aud ien ces , ▁the ▁problem ▁has ▁grown ▁expon entially .” ▁ ▁C oco ▁reason ed , ▁“ To ▁be ▁successful , ▁business es ▁must ▁simply ▁send ▁relevant ▁messages ▁by ▁vehicles ▁most ▁likely ▁to ▁reach ▁target ▁aud ien ces . ▁Unfortunately , ▁this ▁is ▁neither ▁the ▁advice ▁nor ▁the ▁services ▁business es ▁receive ▁because ▁of ▁the ▁economic ▁self ▁interests ▁and ▁the ▁conflicts ▁of ▁interests ▁of ▁their ▁advis ors .” ▁ ▁Internet ▁radio ▁ ▁After ▁the ▁wave ▁of ▁mer gers ▁and ▁cons olid ations ▁struck ▁the ▁radio ▁industry ▁following ▁passage ▁of ▁the ▁Tele communic ations ▁Act ▁of ▁ 1 9 9 6 , ▁WH AV ▁was ▁merged ▁into ▁a ▁small ▁group ▁of ▁radio ▁stations ▁and ▁ceased ▁its ▁traditional ▁local ▁programming . ▁The ▁WH AV