' s ▁Hong ▁Kong ▁location ▁where ▁she ▁worked ▁in ▁strategy ▁and ▁then ▁in ▁product ▁management ▁for ▁Amazon . com . ▁ ▁Bir ch box ▁While ▁working ▁towards ▁her ▁M BA ▁at ▁Harvard ▁Business ▁School , ▁Bar na ▁met ▁Kat ia ▁Be auch amp ▁and ▁a ▁friendship ▁was ▁born . ▁So , ▁too , ▁was ▁the ▁idea ▁of ▁Bir ch box ▁which ▁Bar na ▁founded ▁with ▁Be auch amp . ▁What ▁began ▁as ▁a ▁business ▁plan ▁during ▁B - Sch ool ▁turned ▁into ▁a ▁website ▁where ▁they ▁began ▁to ▁ac quire ▁customers ▁interested ▁in ▁" an ▁e commerce ▁experience ▁focused ▁on ▁new ▁product ▁discovery ." ▁They ▁founded ▁the ▁company ▁Bir ch box ▁together ▁in ▁ 2 0 1 0 . ▁In ▁ 2 0 1 3 , ▁she ▁and ▁Be auch amp ▁won ▁the ▁Le ad ership ▁Award ▁At ▁For bes ▁Women ' s ▁Sum mit . ▁Bar na ▁and ▁Be auch amp ▁opened ▁the ▁first ▁Bir ch box ▁store ▁in ▁ 2 0 1 4 . ▁ ▁As ▁of ▁ 2 0 1 5 , ▁Bir ch box ▁had ▁received ▁over ▁$ 7 0 ▁million ▁in ▁vent ure ▁fund ing ▁and ▁had ▁one ▁million ▁subscri bers . ▁▁ ▁In ▁August ▁ 2 0 1 5 , ▁Bar na ▁ceased ▁co - leading ▁the ▁company ▁as ▁co - CE O . ▁She ▁spent ▁the ▁subsequent ▁six ▁months ▁as ▁an ▁ang el ▁invest or . ▁ ▁Although ▁she ▁stepped ▁down ▁from ▁her ▁role ▁as ▁co - CE O ▁of ▁Bir ch box ▁in ▁ 2