▁the ▁Di ▁presence ▁from ▁lands ▁north ▁of ▁Bin ▁with ▁the ▁support ▁from ▁the ▁Shang ▁court , ▁and ▁made ▁Y iqu ▁subject ▁to ▁Z hou ▁instead . ▁ ▁During ▁the ▁reign ▁of ▁Duke ▁W en ▁of ▁Z hou , ▁Chan cell or ▁Ji ang ▁Z i ya ▁sent ▁amb assador ▁N ang ong ▁Ku o ▁to ▁negoti ate ▁an ▁al liance ▁with ▁Y iqu , ▁who ▁assist ed ▁Z hou ▁in ▁ev ict ing ▁their ▁rival ▁Gu if ang , ▁while ▁occupied ▁the ▁fert ile ▁Long d ong ▁region ▁for ▁themselves . ▁ ▁This ▁allowed ▁the ▁Y iqu ▁population ▁to ▁prosper , ▁and ▁after ▁learning ▁agricult ural ▁techniques ▁and ▁city ▁building ▁from ▁the ▁Z hou ▁people , ▁became ▁significantly ▁influenced ▁by ▁Z hou ▁culture . ▁Y iqu ▁hence ▁transformed ▁into ▁a ▁distinct ly ▁different ▁branch ▁from ▁other ▁X ir ong ▁tribes , ▁though ▁still ▁retain ing ▁the ▁tradition ▁of ▁le vir ate ▁marriage . ▁ ▁After ▁the ▁establishment ▁of ▁the ▁Z hou ▁D ynast y , ▁Y iqu ▁initially ▁sw ore ▁loyal ty ▁and ▁participated ▁in ▁multiple ▁Z hou ▁campaign s ▁against ▁Di ▁and ▁other ▁R ong ▁tribes . ▁ ▁In ▁ 7 7 1 ▁BC , ▁Mar qu ess ▁of ▁Sh en ▁consp ired ▁with ▁Qu an rong ▁( <0xE7> <0x8A> <0xAC> <0xE6> <0x88> <0x8E> ) ▁to ▁s ack ▁the ▁Z hou ▁capital ▁city ▁Ha oj ing , ▁killing ▁King ▁You ▁of ▁Z hou ▁and ▁his ▁crown ▁prince ▁B of u , ▁and ▁the ▁Western ▁Z hou ▁D ynast y ▁col lapsed .