▁G us ▁Lü ch ow ' s . ▁For ▁a ▁music ian ▁not ▁to ▁be ▁seen ▁at ▁Lü ch ow ' s ▁argued ▁that ▁he ▁was ▁unknown ▁in ▁the ▁social ▁world ▁of ▁tone ." ▁Hun ek er ▁also ▁rel ates ▁several ▁an ec d otes ▁about ▁Oscar ▁Ham mer stein , ▁another ▁Lü ch ow ' s ▁hab itu é . ▁ ▁Early ▁operation ▁ ▁By ▁ 1 8 8 5 ▁Lü ch ow ▁had ▁become ▁the ▁American ▁agent ▁for ▁Wür z burger ▁Be er ▁and ▁shortly ▁there after ▁for ▁P ils ner , ▁another ▁famous ▁brand , ▁made ▁with ▁soft ▁water . ▁Space ▁was ▁at ▁a ▁prem ium , ▁and ▁so ▁the ▁be er ▁garden ▁located ▁behind ▁the ▁original ▁restaurant ▁on ▁the ▁east ▁was ▁made ▁to ▁provide ▁access ▁to ▁a ▁newly ▁purchased ▁lot ▁extending ▁back ▁to ▁ 1 3 th ▁Street , ▁on ▁which ▁st ables ▁were ▁built ▁to ▁enable ▁delivery ▁of ▁be er ▁throughout ▁the ▁city . ▁In ▁ 1 9 0 2 ▁further ▁construction ▁was ▁undert aken , ▁converting ▁the ▁st ables , ▁be er ▁garden , ▁and ▁another ▁large ▁space ▁behind ▁the ▁bar ▁on ▁the ▁west ▁into ▁three ▁orn ate ▁dark - panel led ▁rooms , ▁two ▁of ▁which ▁had ▁ 3 0 ' ▁ce il ings ▁– ▁with ▁fro sted ▁sk yl ights ▁with ▁et ched ▁st ained ▁glass . ▁These ▁became ▁known ▁as ▁the ▁" He idel berg ▁Room " ▁– ▁still ▁being ▁called ▁" the ▁New ▁Room " ▁eight y ▁years ▁later , ▁" G arden