▁the ▁pros pective ▁customer . ▁ ▁Example ▁" L ow - ris k , ▁commer cially ▁available ▁software " ▁might ▁introduce ▁a ▁vendor ' s ▁solution ▁for ▁meeting ▁a ▁customer ' s ▁need ▁to ▁buy ▁technology ▁that ▁enables ▁quick , ▁relatively ▁cheap ▁authorization ▁for ▁people ▁trying ▁to ▁use ▁a ▁credit ▁card . ▁ ▁The ▁theme ▁statement ▁is ▁set ▁apart ▁from ▁the ▁text ▁it ▁introdu ces : ▁ ▁Low - ris k , ▁commer cially ▁available ▁software ▁ ▁" XY Z ▁Corporation ▁propos es ▁to ▁use ▁ID - Check … " ▁ ▁The ▁theme ▁statement ▁always ▁t ies ▁the ▁feature ▁of ▁the ▁offer ▁( i . e ., ▁ID - Check ) ▁to ▁the ▁primary ▁benefit ( s ) ▁of ▁that ▁feature ▁( i . e ., ▁low - ris k ▁and ▁commer cially ▁available ). ▁Other ▁benefits ▁are ▁imp lied — e . g ., ▁low - ris k ▁implies ▁lower ▁long - term ▁cost ▁because ▁of ▁the ▁software ▁is ▁proven ▁and ▁commer cially ▁available ▁implies ▁lower ▁initial ▁cost ▁because ▁the ▁software ▁is ▁mass - produ ced . ▁ ▁Theory ▁behind ▁a ▁theme ▁statement ▁The ▁use ▁of ▁theme ▁statements ▁in ▁propos als ▁is ▁based ▁on ▁a ▁reading ▁compreh ension ▁technique ▁called ▁an ▁" adv ance ▁organ izer ", ▁developed ▁by ▁learning ▁the or ist ▁David ▁Aus ub el . ▁The ▁advance ▁organ izer ▁serves ▁as ▁the ▁launch ▁point ▁for ▁a ▁ded uct ive ▁logic ▁string , ▁where ▁the ▁primary ▁idea ▁is ▁introduced ▁first , ▁followed ▁by ▁supporting ▁detail ▁in ▁desc ending ▁order ▁of