▁and ▁another ▁to ▁identify ▁‘ the ▁world ’ s ▁most ▁rom antic ▁word ’ . ▁ ▁It ▁has ▁also ▁attract ed ▁press ▁attention ▁for ▁other ▁events , ▁including ▁the ▁h iring ▁of ▁regional ▁Ge ord ie , ▁Glas weg ian , ▁and ▁Sc ouse ▁transl ators . ▁The ▁rec ruit ment ▁of ▁regional ▁interpre ters ▁was ▁seen ▁as ▁controvers ial ▁in ▁some ▁media , ▁but ▁Z il in sk iene ▁disag re ed , ▁saying , ▁" Pe ople ▁in ▁New castle ▁and ▁Liverpool ▁shouldn ’ t ▁be ▁off ended ▁by ▁this . ▁The ▁acc ent ▁gives ▁them ▁a ▁strong ▁regional ▁identity ▁and ▁they ▁should ▁be ▁proud ▁of ▁it ". ▁They ▁have ▁also ▁advert ised ▁for ▁speak ers ▁of ▁Brook lyn ese . ▁The ▁company ▁maintain s ▁that ▁its ▁regional ▁rec ruit ment ▁campaign ▁was ▁motiv ated ▁by ▁a ▁genu ine ▁need ▁to ▁enable ▁foreign ▁business ▁people ▁to ▁do ▁business ▁more ▁easily ▁in ▁the ▁regions . ▁According ▁to ▁Z il in sk iene , ▁" We ▁are ▁aware ▁that ▁some ▁of ▁our ▁foreign ▁and ▁UK ▁clients ▁can ▁find ▁the ▁Glas weg ian ▁acc ent ▁difficult ▁to ▁de ci pher . ▁While ▁it ' s ▁unusual ▁for ▁us ▁to ▁want ▁someone ▁to ▁translate ▁a ▁dialect ▁of ▁English , ▁there ▁is ▁a ▁clear ▁demand ". ▁ ▁In ▁November ▁ 2 0 1 6 , ▁Gu ild h awk ▁advert ised ▁for ▁‘ the ▁world ’ s ▁first ▁em o ji ▁transl ator ’ , ▁which ▁received ▁w ides p read ▁media ▁coverage . ▁As ▁a