1 , ▁the ▁week end ▁mov ies ▁began ▁on ▁both ▁night s ▁at ▁ 1 1 : 1 5 ▁pm ▁ ▁( There ▁were ▁also ▁early ▁afternoon ▁week end ▁films ▁run ▁by ▁W N BC ▁throughout ▁this ▁period , ▁usually ▁under ▁the ▁b anner ▁of ▁Movie ▁ 4 ▁Mat ine e .) ▁ ▁In ▁ 1 9 6 3 , ▁W N BC - TV ▁began ▁offering ▁a ▁late - night ▁week night ▁movie ▁program ▁that ▁would ▁come ▁to ▁be ▁called ▁The ▁Great ▁Great ▁Show ▁( a ▁play ▁on ▁the ▁title ▁of ▁W C BS - TV ' s ▁over night ▁movie ▁series ▁The ▁Late ▁Late ▁Show , ▁with ▁a ▁logo ▁rem in is cent ▁of ▁the ▁TV ▁series ▁The ▁Wild ▁Wild ▁West ). ▁ ▁As ▁the ▁years ▁went ▁on , ▁the ▁frequency ▁of ▁Movie ▁ 4 s ▁air ings ▁began ▁to ▁be ▁gradually ▁reduced . ▁ ▁In ▁October ▁ 1 9 6 0 , ▁the ▁late ▁Saturday ▁afternoon ▁ed itions ▁were ▁dis cont in ued ▁( they ▁would ▁appear ▁on ▁and ▁off ▁on ▁the ▁week end ▁afternoon ▁schedule ▁in ▁later ▁years , ▁but ▁such ▁air ings ▁were ▁never ▁considered ▁part ▁of ▁the ▁series ▁proper ). ▁ ▁The ▁program ' s ▁Sunday ▁night ▁air ings ▁ended ▁on ▁September ▁ 2 3 , ▁ 1 9 6 2 , ▁and ▁was ▁replaced ▁the ▁next ▁week ▁by ▁r er uns ▁of ▁Des il u ▁Play house . ▁ ▁From ▁December ▁ 1 9 6 2 ▁to ▁April ▁ 1 9 6 3 , ▁the ▁week