const ell ation ▁of ▁both ▁written ▁and ▁un written ▁expect ations , ▁values , ▁norm s , ▁rules , ▁laws , ▁artifact s , ▁rit uals ▁and ▁behav iors ▁that ▁per me ate ▁a ▁society ▁and ▁influence ▁how ▁people ▁behave ▁soci ally ". ▁Culture ▁can ▁influence ▁many ▁fac ets ▁of ▁the ▁evaluation ▁process , ▁including ▁data ▁collection , ▁evaluation ▁program ▁implementation ▁and ▁the ▁analysis ▁and ▁understanding ▁of ▁the ▁results ▁of ▁the ▁evaluation . ▁ ▁In ▁particular , ▁instruments ▁which ▁are ▁tradition ally ▁used ▁to ▁collect ▁data ▁such ▁as ▁question na ires ▁and ▁semi - struct ured ▁inter views ▁need ▁to ▁be ▁sensitive ▁to ▁differences ▁in ▁culture , ▁if ▁they ▁were ▁originally ▁developed ▁in ▁a ▁different ▁cultural ▁context . ▁ ▁The ▁understanding ▁and ▁meaning ▁of ▁construct s ▁which ▁the ▁evalu ator ▁is ▁attempting ▁to ▁measure ▁may ▁not ▁be ▁shared ▁between ▁the ▁evalu ator ▁and ▁the ▁sample ▁population ▁and ▁thus ▁the ▁trans ference ▁of ▁concepts ▁is ▁an ▁important ▁notion , ▁as ▁this ▁will ▁influence ▁the ▁quality ▁of ▁the ▁data ▁collection ▁carried ▁out ▁by ▁evalu ators ▁as ▁well ▁as ▁the ▁analysis ▁and ▁results ▁generated ▁by ▁the ▁data . ▁ ▁Language ▁also ▁plays ▁an ▁important ▁part ▁in ▁the ▁evaluation ▁process , ▁as ▁language ▁is ▁tied ▁closely ▁to ▁culture . ▁ ▁Language ▁can ▁be ▁a ▁major ▁bar rier ▁to ▁communic ating ▁concepts ▁which ▁the ▁evalu ator ▁is ▁trying ▁to ▁access , ▁and ▁translation ▁is ▁often ▁required . ▁ ▁There ▁are ▁a ▁mult itude ▁of ▁problems ▁with ▁translation , ▁including ▁the ▁loss ▁of ▁meaning ▁as ▁well ▁as ▁the ▁ex