▁K X O A ▁( AM ) ▁and ▁K X O A - FM ▁( K - 1 0 8 ) ▁to ▁American ▁Radio ▁Systems ▁in ▁ 1 9 9 6 , ▁and ▁a ▁change ▁in ▁call ▁letters ▁to ▁K Z Z O ▁happened ▁in ▁ 1 9 9 7 . ▁ ▁There ▁was ▁a ▁three - way ▁battle ▁for ▁rock ▁listen ers ▁during ▁this ▁period ▁between ▁K W OD , ▁K R X Q ▁( 9 3 ▁Rock ) ▁and ▁" The ▁Zone ." ▁ ▁However , ▁after ▁a ▁year ▁as ▁a ▁A AA , ▁K Z Z O ▁began ▁evol ving ▁to ▁Hot ▁Ad ult ▁Contempor ary , ▁later ▁moving ▁to ▁Modern ▁Ad ult ▁Contempor ary ▁( after ▁the ▁shift ▁of ▁K GB Y ▁to ▁Hot ▁Ad ult ▁Contempor ary ▁in ▁ 2 0 0 7 ) ▁where ▁it ▁would ▁remain ▁in ▁that ▁direction ▁until ▁June ▁ 2 2 , ▁ 2 0 1 0 , ▁when ▁it ▁shift ed ▁to ▁a ▁bro ader ▁Ad ult ▁Top ▁ 4 0 ▁direction ▁and ▁adopted ▁the ▁" Now " ▁approach . ▁They ▁are ▁the ▁first ▁Ad ult ▁Top ▁ 4 0 / Hot ▁AC ▁station ▁in ▁the ▁CBS ▁Radio ▁stable ▁to ▁use ▁the ▁s log an , ▁as ▁" Now " ▁is ▁more ▁associated ▁with ▁being ▁a ▁Rh yth mic ▁pop - lean ing ▁Top ▁ 4 0 / CH R ▁brand . ▁But ▁unlike ▁other ▁" Now " ▁stations , ▁K Z Z O , ▁due ▁being ▁an ▁Ad ult ▁Top ▁