▁the ▁United ▁Kingdom ▁as ▁a ▁free ▁phot oc op ied ▁news letter ▁for ▁London ▁motor cycle ▁cou riers , ▁and ▁then ▁evol ved ▁into ▁a ▁full ▁colour ▁gl oss y ▁A 5 ▁magazine ▁covering ▁all ▁aspects ▁of ▁motor cy cling . ▁It ▁ceased ▁publication ▁in ▁September ▁ 2 0 1 1 , ▁cit ing ▁economic ▁challeng es ▁and ▁the ▁re cess ion ▁in ▁the ▁motor cycle ▁industry . ▁ ▁Under ▁new ▁ownership ▁in ▁ 2 0 0 6 , ▁the ▁magazine ' s ▁circul ation ▁and ▁advert ising ▁base ▁was ▁developed , ▁and ▁in ▁May ▁ 2 0 0 8 ▁the ▁publish er ' s ▁were ▁able ▁to ▁circul ate ▁nation ally ▁using ▁the ▁network ▁of ▁r ider ▁ven ues ▁such ▁as ▁the ▁A ce ▁C afé ▁( Lond on ), ▁S qu ires ▁( Y ork shire ), ▁Box ▁Hill ▁( Sur rey ), ▁Hart side ▁C afé ▁( C umb ria ) ▁and ▁well ▁known ▁motor cycle ▁out lets ▁such ▁as ▁Hein ▁Ger ic ke , ▁J & S ▁Access ories ▁and ▁In fin ity ▁Motor cy cles . ▁They ▁still ▁retained ▁the ▁free ▁label . ▁In ▁the ▁summer ▁of ▁that ▁year ▁circul ation ▁rose ▁to ▁ 3 2 , 0 0 0 ▁copies . ▁ ▁In ▁early ▁ 2 0 0 9 , ▁in ▁response ▁to ▁positive ▁reader ▁feedback ▁and ▁more ▁content ▁being ▁provided ▁from ▁fre el ance ▁journal ists ▁and ▁motor cy cl ists ▁who ▁could ▁write ▁well ▁about ▁their ▁experiences , ▁a ▁paid ▁for ▁version ▁was ▁planned .