▁pla za , ▁simpl ifying ▁that ▁intersection . ▁As ▁part ▁of ▁the ▁ 2 0 1 7 ▁project , ▁W orth ▁Square ▁was ▁expanded , ▁converting ▁the ▁ad jo ining ▁block ▁of ▁Broadway ▁into ▁a ▁" shared ▁street ." ▁ ▁Route ▁ ▁Route ▁description ▁Broadway ▁runs ▁the ▁length ▁of ▁Manh attan ▁Island , ▁roughly ▁parallel ▁to ▁the ▁North ▁River ▁( the ▁portion ▁of ▁the ▁Hudson ▁River ▁border ing ▁Manh attan ), ▁from ▁Bow ling ▁Green ▁at ▁the ▁south ▁to ▁In wood ▁at ▁the ▁northern ▁tip ▁of ▁the ▁island . ▁South ▁of ▁Columb us ▁Circle , ▁it ▁is ▁a ▁one - way ▁south bound ▁street . ▁Since ▁ 2 0 0 9 , ▁veh icular ▁traffic ▁has ▁been ▁b anned ▁at ▁Times ▁Square ▁between ▁ 4 7 th ▁and ▁ 4 2 nd ▁Stre ets , ▁and ▁at ▁Her ald ▁Square ▁between ▁ 3 5 th ▁and ▁ 3 3 rd ▁Stre ets ▁as ▁part ▁of ▁a ▁pilot ▁program ; ▁the ▁right - of - way ▁is ▁int act ▁and ▁reserved ▁for ▁cycl ists ▁and ▁ped est ri ans . ▁From ▁the ▁northern ▁shore ▁of ▁Manh attan , ▁Broadway ▁cross es ▁Sp uy ten ▁Du y vil ▁Creek ▁via ▁the ▁Broadway ▁Bridge ▁and ▁continues ▁through ▁Mar ble ▁Hill ▁( a ▁dis cont igu ous ▁portion ▁of ▁the ▁bor ough ▁of ▁Manh attan ) ▁and ▁the ▁Bron x ▁into ▁West chester ▁County . ▁U . S . ▁ 9 ▁continues ▁to ▁be ▁known ▁as ▁Broadway ▁until ▁its ▁j unction ▁with ▁NY ▁ 1 1 7