▁the ▁show , ▁and ▁her ▁sense ▁of ▁style ▁and ▁fashion . ▁The ▁Mon ster ▁Ball ▁was ▁a ▁commercial ▁success , ▁with ▁sold - out ▁shows ▁and ▁demand ▁for ▁tick ets ▁prompt ing ▁organiz ers ▁to ▁add ▁more ▁dates ▁to ▁the ▁it iner ary . ▁It ▁ultimately ▁gross ed ▁an ▁estimated ▁$ 2 2 7 . 4   mill ion ▁($   mill ion ▁in ▁ ▁dollars ) ▁from ▁ 2 0 0   report ed ▁shows ▁and ▁an ▁audience ▁of ▁ 2 . 5   mill ion , ▁becoming ▁one ▁of ▁the ▁highest - g ross ing ▁t ours ▁of ▁all ▁time . ▁At ▁the ▁ 2 0 1 0 ▁Billboard ▁Tour ing ▁Awards , ▁G aga ▁won ▁the ▁Break through ▁Per former ▁Award , ▁as ▁well ▁as ▁the ▁Con cert ▁Mark eting ▁and ▁Prom otion ▁Award , ▁the ▁latter ▁being ▁an ▁acknowled gment ▁of ▁her ▁partners hip ▁with ▁spons or ▁Virgin ▁Mobile . ▁ ▁Content ▁ ▁The ▁special ▁opens ▁with ▁a ▁black - and - white ▁introduction ▁that ▁sees ▁G aga ▁ordering ▁a ▁cup ▁of ▁coffee ▁from ▁a ▁New ▁York ▁convenience ▁store ▁before ▁being ▁esc orted ▁by ▁security ▁into ▁a ▁black ▁SU V , ▁where ▁she ▁rem in is ces ▁about ▁the ▁many ▁times ▁she ▁had ▁been ▁at ▁the ▁ar ena ▁to ▁watch ▁other ▁acts ▁perform , ▁and ▁real izes ▁that ▁she ▁will ▁now ▁be ▁performing ▁there ▁herself . ▁After ▁being ▁esc orted ▁back stage , ▁she ▁removes ▁her ▁make up ▁and ▁c ries ▁as ▁she ▁discuss es ▁feeling ▁like ▁a ▁"