▁a ▁source ▁of ▁conflict . ▁While ▁not ▁many ▁comment ators ▁agree ▁that ▁this ▁should ▁be ▁character ized ▁as ▁a ▁' Cl ash ▁of ▁Civil izations ', ▁there ▁is ▁general ▁conc urrence ▁that ▁cultural ▁global ization ▁is ▁an ▁amb ivalent ▁process ▁bringing ▁an ▁inten se ▁sense ▁of ▁local ▁difference ▁and ▁ide ological ▁contest ation . ▁ ▁Alternatively , ▁Benjamin ▁Bar ber ▁in ▁his ▁book ▁J ih ad ▁vs . ▁Mc World ▁arg ues ▁for ▁a ▁different ▁" c ult ural ▁division " ▁of ▁the ▁world . ▁In ▁his ▁book ▁the ▁Mc World ▁represents ▁a ▁world ▁of ▁global ization ▁and ▁global ▁connect ivity ▁and ▁inter dep end ence , ▁looking ▁to ▁create ▁a ▁" com mer cially ▁hom ogeneous ▁global ▁network ". ▁This ▁global ▁network ▁is ▁divided ▁into ▁four ▁imper atives ; ▁Market , ▁Resource , ▁Information - Te chn ology ▁and ▁the ▁E colog ical ▁imper ative . ▁On ▁the ▁other ▁hand , ▁" J ih ad " ▁represents ▁traditional ism ▁and ▁maintain ing ▁one ' s ▁identity . ▁Where as ▁" Cl ash ▁of ▁Civil izations " ▁port ray s ▁a ▁world ▁with ▁five ▁coal itions ▁of ▁nation - states , ▁" J ih ad ▁vs . ▁Mc World " ▁shows ▁a ▁world ▁where ▁strugg les ▁take ▁place ▁on ▁a ▁sub - n ational ▁level . ▁Although ▁most ▁of ▁the ▁western ▁nations ▁are ▁capital ist ▁and ▁can ▁be ▁seen ▁as ▁" Mc World " ▁countries , ▁soci eties ▁within ▁these ▁nations ▁might ▁be ▁considered ▁" J ih ad " ▁and ▁vice ▁vers a