▁However , ▁reported ly ▁experimental ▁station ▁W 6 X A O ▁( now ▁K C BS - TV ) ▁broadcast ▁the ▁ 1 9 4 0 ▁para de . ▁ ▁The ▁ 1 9 5 4 ▁para de ▁was ▁also ▁the ▁first ▁program ▁tele vised ▁in ▁the ▁N T SC ▁color ▁television ▁format ▁nation wide ▁on ▁N BC . ▁ ▁The ▁ 1 9 8 9 ▁para de ▁was ▁broadcast ▁in ▁ 3 D ▁on ▁K T TV . ▁ ▁The ▁ 1 9 9 9 ▁para de ▁was ▁first ▁broadcast ▁in ▁high ▁definition ▁television ▁( HD TV ) ▁on ▁K T LA . ▁ ▁The ▁ 2 0 0 4 ▁para de ▁was ▁first ▁time ▁a ired ▁in ▁Chinese ▁Mand arin ▁language ▁on ▁Chinese ▁TV ▁station : ▁Sky ▁Link ▁TV . ▁ ▁The ▁ 2 0 0 9 ▁Par ade ▁was ▁broadcast ▁to ▁ 2 1 7 ▁countries ▁( 7 9 ▁countries ▁live ) ▁in ▁over ▁ 2 0 ▁languages . ▁ ▁The ▁Tournament ▁of ▁Ros es ▁website ▁had ▁approximately ▁ 1 3 ▁million ▁hits ▁during ▁the ▁week ▁of ▁the ▁ 2 0 0 9 ▁para de . ▁ ▁The ▁website ▁was ▁viewed ▁in ▁ 1 5 0 ▁countries . ▁ ▁The ▁ 2 0 1 0 ▁Par ade ▁was ▁watched ▁via ▁TV ▁in ▁ 1 2 7 ▁countries ▁including ▁China . ▁ ▁The ▁ 2 0 1 1 ▁Par ade ▁had ▁a ▁total ▁television ▁reach ▁of ▁approximately ▁ 4 7 ▁million ▁television ▁view ers ▁in ▁the ▁U . S . ▁and