▁strateg ies . ▁ ▁Mark ets ▁is ▁divided ▁into ▁" s ales ▁and ▁trad ing " ▁( including ▁" struct uring "), ▁and ▁" res earch ". ▁ ▁Corpor ate ▁fin ance ▁Corpor ate ▁fin ance ▁is ▁the ▁ ▁aspect ▁of ▁invest ment ▁banks , ▁which ▁involves ▁helping ▁customers ▁raise ▁funds ▁in ▁capital ▁mark ets ▁and ▁giving ▁advice ▁on ▁mer gers ▁and ▁ac quis itions ▁( M & A ); ▁this ▁may ▁involve ▁subscri bing ▁invest ors ▁to ▁a ▁security ▁issu ance , ▁coordin ating ▁with ▁b idd ers , ▁or ▁negoti ating ▁with ▁a ▁mer ger ▁target . ▁A ▁pitch ▁book ▁of ▁financial ▁information ▁is ▁generated ▁to ▁market ▁the ▁bank ▁to ▁a ▁potential ▁M & A ▁client ; ▁if ▁the ▁pitch ▁is ▁successful , ▁the ▁bank ▁arr anges ▁the ▁deal ▁for ▁the ▁client . ▁The ▁invest ment ▁bank ing ▁division ▁( IB D ) ▁is ▁generally ▁divided ▁into ▁industry ▁coverage ▁and ▁product ▁coverage ▁groups . ▁Indust ry ▁coverage ▁groups ▁focus ▁on ▁a ▁specific ▁industry — such ▁as ▁health care , ▁public ▁fin ance ▁( g overn ments ), ▁F IG ▁( fin an cial ▁institutions ▁group ), ▁industri als , ▁T MT ▁( techn ology , ▁media , ▁and ▁tele communic ations ), ▁P & E ▁( power ▁& ▁energy ), ▁consumer / ret ail , ▁food ▁& ▁be verage , ▁corpor ate ▁defense ▁and ▁govern ance — and ▁maintain ▁relationships ▁with ▁corpor ations ▁within ▁the ▁industry ▁to ▁bring ▁in ▁business ▁for ▁the ▁bank . ▁Product ▁coverage ▁groups ▁focus ▁on ▁financial ▁products