▁one ▁of ▁the ▁biggest ▁events ▁in ▁the ▁city ▁and ▁The ▁Valley ▁H unt ▁Club ▁was ▁not ▁able ▁to ▁handle ▁the ▁event ▁on ▁their ▁own . ▁M embers ▁of ▁the ▁community ▁created ▁the ▁Tournament ▁of ▁Ros es ▁Association ▁to ▁take ▁over ▁the ▁annual ▁para de . ▁ ▁Al most ▁ten ▁years ▁since ▁the ▁first ▁Rose ▁Par ade , ▁the ▁tournament ▁became ▁a ▁larger ▁festival ▁that ▁gained ▁popular ity ▁in ▁many ▁other ▁cities , ▁and ▁eventually ▁cross - country . ▁New ▁techn ologies ▁were ▁available ▁and ▁made ▁communication ▁and ▁travel ▁easier . ▁In ▁ 1 8 9 8 , ▁the ▁first ▁newspaper ▁coverage ▁of ▁the ▁Rose ▁Par ade ▁tra ve led ▁to ▁the ▁East ▁Coast . ▁After ▁the ▁first ▁production ▁of ▁autom ob iles , ▁the ▁Tournament ▁of ▁Ros es ▁Association ▁allowed ▁motor ▁vehicles ▁to ▁be ▁used ▁as ▁flo ats , ▁as ▁long ▁as ▁they ▁were ▁in ▁the ▁back ▁of ▁para de ▁where ▁they ▁would ▁not ▁disturb ▁and ▁sc are ▁the ▁horses . ▁As ▁technology ▁evol ved , ▁the ▁tournament ▁increased ▁in ▁popular ity . ▁In ▁ 1 9 3 9 , ▁the ▁Tournament ▁of ▁Ros es ▁Par ade ▁was ▁a ired ▁locally ▁on ▁television ▁station ▁W 6 X A O ▁Los ▁Angeles . ▁In ▁ 1 9 5 1 , ▁the ▁para de ▁was ▁shown ▁nation wide ▁on ▁US ▁television . ▁ ▁Just ▁like ▁technology , ▁the ▁community ▁also ▁began ▁to ▁evol ve . ▁In ▁ 1 9 1 6 , ▁the ▁association ▁allowed ▁for ▁Ed ith ▁Wright , ▁the ▁first ▁woman ▁to ▁pilot