front ▁location . ▁The ▁interior ▁of ▁the ▁theatre ▁was ▁domin ated ▁by ▁gold , ▁black , ▁and ▁pur ple , ▁and ▁featured ▁a ▁giant ▁ro set te ▁on ▁the ▁ce iling . ▁ ▁Walter ▁Re ade , ▁who ▁owned ▁four ▁other ▁the at res ▁in ▁As bury ▁Park , ▁initially ▁protest ed ▁the ▁new ▁theatre ' s ▁construction , ▁saying ▁five ▁the aters ▁were ▁one ▁too ▁many ▁for ▁the ▁town . ▁However , ▁just ▁prior ▁to ▁the ▁theatre ' s ▁completion , ▁he ▁was ▁given ▁the ▁contract ▁to ▁book ▁mov ies ▁at ▁the ▁ven ue . ▁As ▁part ▁of ▁a ▁deal ▁Re ade ▁bro ker ed ▁with ▁film ▁distrib utor ▁Param ount - F am ous ▁Play ers - L ask y , ▁the ▁new ▁theatre ▁was ▁named ▁the ▁Param ount ▁Theatre . ▁ ▁Re ade ▁inaugur ated ▁cinema ▁at ▁the ▁theatre ▁with ▁a ▁showing ▁of ▁the ▁ 1 9 2 7 ▁film ▁W ings ▁on ▁New ▁Year ' s ▁Day , ▁ 1 9 3 0 . ▁However , ▁he ▁decided ▁to ▁hold ▁a ▁much ▁more ▁spect ac ular ▁" grand ▁opening " ▁of ▁the ▁theatre ▁on ▁July ▁ 1 1 , ▁ 1 9 3 0 , ▁with ▁a ▁second ▁showing ▁of ▁W ings . ▁In ▁attend ance ▁were ▁W ings ▁leading ▁man ▁Charles ▁" B ud dy " ▁Rog ers , ▁the ▁Marx ▁Brothers , ▁G inger ▁Rog ers , ▁Ed ▁W yn n , ▁Fred ric ▁March , ▁and ▁Car ole ▁Lomb ard . ▁The ▁theatre ▁featured ▁a ▁mix