▁major ▁owner ▁( S en ator ▁William ▁A . ▁Bla k ley ▁was ▁the ▁second ▁largest ▁owner ▁of ▁Bran iff ▁after ▁ 1 9 5 4 ) ▁of ▁Bran iff ▁was ▁also ▁an ▁ins urance ▁executive . ▁Lawrence ▁engine ered ▁a ▁remarkable ▁air line ▁over ha ul ▁during ▁his ▁ 1 6 ▁years ▁with ▁Bran iff ▁International ▁Air ways . ▁He ▁retired ▁on ▁December ▁ 3 1 , ▁ 1 9 8 0 , ▁after ▁a ▁long ▁battle ▁to ▁save ▁Bran iff ▁from ▁bank rupt cy ▁due ▁to ▁the ▁compet itive ▁pressure ▁of ▁der eg ulation ▁combined ▁with ▁a ▁national ▁economic ▁dow nt urn ▁and ▁un pre ced ented ▁r ises ▁in ▁fuel ▁costs . ▁ ▁During ▁his ▁first ▁month ▁at ▁Bran iff , ▁Lawrence ▁executed ▁an ▁order ▁for ▁ 1 2 ▁new ▁Bo eing ▁ 7 2 7 ▁aircraft , ▁▁ ▁The ▁aircraft ▁had ▁already ▁been ▁selected ▁before ▁his ▁arrival ▁but ▁not ▁yet ▁ordered . ▁ ▁These ▁air plan es ▁were ▁the ▁C ▁model ▁with ▁a ▁large ▁fre ight ▁loading ▁door ▁at ▁the ▁front ▁of ▁the ▁aircraft , ▁which ▁allowed ▁Bran iff ▁to ▁begin ▁late ▁night ▁cargo ▁service ▁while ▁during ▁the ▁day ▁regular ▁passenger ▁service ▁was ▁operated ▁with ▁the ▁aircraft , ▁dou bling ▁the ▁ 7 2 7 ▁util ization ▁rate ▁and ▁allowed ▁Bran iff ▁to ▁open ▁a ▁new ▁cargo ▁business ▁that ▁was ▁called ▁Air Go . ▁ ▁The ▁new ▁ 7 2 7 s ▁could ▁also ▁be ▁out f itted ▁in ▁a ▁cargo / pass enger ▁configuration , ▁if ▁needed .