▁from ▁T AR P , ▁which ▁it ▁paid ▁back ▁in ▁full ▁in ▁June ▁ 2 0 0 9 , ▁along ▁with ▁US $ 1 3 6 ▁million ▁to ▁buy ▁back ▁war r ants ▁from ▁the ▁Tre as ury ▁in ▁August ▁ 2 0 0 9 . ▁ ▁In ▁August ▁ 2 0 0 9 , ▁B N Y ▁M ell on ▁purchased ▁Ins ight ▁In vest ment , ▁a ▁management ▁business ▁for ▁external ▁funds , ▁from ▁L loy ds ▁Bank ing ▁Group . ▁ ▁The ▁company ▁acquired ▁P NC ▁Fin an cial ▁Services ' ▁Global ▁In vest ment ▁Serv icing ▁Inc . ▁in ▁July ▁ 2 0 1 0 ▁and ▁Tal on ▁As set ▁Management ' s ▁wealth ▁management ▁business ▁in ▁ 2 0 1 1 . ▁ ▁By ▁ 2 0 1 3 , ▁the ▁company ' s ▁capital ▁had ▁stead ily ▁ris en ▁from ▁the ▁financial ▁crisis . ▁In ▁the ▁results ▁of ▁the ▁ ▁Federal ▁Reserve ' s ▁D odd - Fran k ▁stress ▁test ▁in ▁ 2 0 1 3 , ▁the ▁bank ▁was ▁least ▁affected ▁by ▁hypoth et ical ▁extreme ▁economic ▁scenarios ▁among ▁banks ▁tested . ▁It ▁was ▁also ▁a ▁top ▁perform er ▁on ▁the ▁same ▁test ▁in ▁ 2 0 1 4 . ▁ ▁B N Y ▁M ell on ▁began ▁a ▁market ing ▁campaign ▁in ▁ 2 0 1 3 ▁to ▁increase ▁aw aren ess ▁of ▁the ▁company ▁that ▁included ▁a ▁new ▁s log an ▁and ▁logo . ▁ ▁In ▁ 2 0 1 3 , ▁the