▁prov iders ▁into ▁larger ▁units , ▁social ▁franch ises ▁can ▁yield ▁returns ▁to ▁scale ▁in ▁invest ment ▁in ▁physical ▁capital , ▁supply ▁ch ains , ▁advert ising , ▁and ▁worker ▁training ▁and ▁super vision . ▁Additionally , ▁social ▁franch ises ▁can ▁offer ▁the ▁ability ▁to : ▁faster ▁scale ▁up ▁programs , ▁decrease ▁transaction ▁costs , ▁provide ▁uniform ▁services ▁to ▁a ▁broad ▁market , ▁collect ively ▁negoti ate ▁financial ▁re imb urs ement ▁mechan isms , ▁and ▁rep licate ▁best ▁practice ▁services ▁among ▁a ▁large ▁group . ▁ ▁Fran ch ise es ▁can ▁also ▁cross - sub s id ize ▁less ▁prof itable ▁services ▁with ▁the ▁more ▁prof itable ▁ones ▁supported ▁by ▁the ▁franch is or . ▁ ▁The ▁use ▁of ▁brand ▁advert ising ▁makes ▁social ▁franch ising ▁compatible ▁with ▁social ▁market ing . ▁In ▁addition , ▁social ▁franch ising ▁for ▁health ▁services ▁allows ▁an ▁expansion ▁of ▁services ▁because ▁of ▁cross - sub s id ization , ▁addition ▁of ▁less - prof itable ▁services ▁if ▁fraction ally ▁franch ised , ▁and ▁access ▁to ▁cost ly ▁medic ines ▁if ▁subs id ized ▁by ▁the ▁coordin ating ▁organization . ▁ ▁We ak ness es ▁Several ▁inher ent ▁log ist ical ▁and ▁economic ▁weak ness es ▁are ▁present ▁within ▁the ▁social ▁franch ising ▁model . ▁ ▁These ▁include ▁the ▁difficulty ▁in ▁standard izing ▁medical ▁care ▁among ▁participants , ▁the ▁need ▁for ▁networks ▁to ▁be ▁sufficiently ▁large ▁to ▁att ain ▁an ▁economy ▁of ▁scale , ▁the ▁cost ▁and ▁challenge ▁of ▁regul atory ▁o vers ight ▁of ▁out lets