▁a ▁lack ▁of ▁sales , ▁support ▁for ▁E VD ▁has ▁recently ▁been ▁dropped ▁by ▁the ▁X in h ua ▁Book store ▁in ▁Wu han , ▁which ▁was ▁a ▁major ▁supp orter ▁of ▁the ▁format . ▁ ▁Bl u - ray ▁Disc ▁and ▁HD ▁DVD ▁▁ ▁Two ▁compet ing ▁high - definition ▁( HD ) ▁optical - dis c ▁formats , ▁HD ▁DVD ▁and ▁Bl u - ray , ▁were ▁introduced ▁in ▁ 2 0 0 6 . ▁The ▁HD ▁DVD ▁format , ▁promoted ▁by ▁T os hib a , ▁had ▁the ▁backing ▁by ▁the ▁DVD ▁Forum , ▁which ▁voted ▁to ▁make ▁it ▁the ▁official ▁successor ▁to ▁DVD . ▁O pp osing ▁HD ▁DVD ▁was ▁the ▁Bl u - ray ▁format , ▁led ▁by ▁the ▁Bl u - ray ▁Disc ▁Association , ▁which ▁shares ▁many ▁members ▁with ▁the ▁DVD ▁forum . ▁ ▁With ▁HD ▁DVD ▁launched ▁in ▁March ▁ 2 0 0 6 ▁and ▁Bl u - ray ▁launched ▁in ▁June ▁of ▁the ▁same ▁year , ▁a ▁format ▁war ▁started . ▁Indust ry ▁anal yst s ▁li ken ed ▁the ▁situation ▁to ▁the ▁V HS / B et am ax ▁format ▁war ▁of ▁the ▁ 1 9 8 0 s . ▁At ▁the ▁time ▁of ▁their ▁launch , ▁consumer ▁aw aren ess ▁of ▁either ▁high - definition ▁format ▁was ▁sever ely ▁limited , ▁with ▁the ▁end ▁result ▁that ▁most ▁consum ers ▁avoided ▁both ▁formats , ▁already ▁content ▁with ▁DVD . ▁In ▁February ▁ 2 0 0 8 , ▁T os hib a ▁capit ulated