-, ▁ 3 0 -, ▁ 3 6 -, ▁and ▁ 4 2 - pack s ▁of ▁ 1 2 - ounce ▁can s . ▁ ▁History ▁National ▁B rew ing ▁Company ▁introduced ▁Col t ▁ 4 5 ▁in ▁ 1 9 6 3 . ▁Pre viously , ▁the ▁only ▁major ▁national ▁brand ▁of ▁m alt ▁liqu or ▁was ▁Country ▁Club . ▁The ▁label ▁was ▁designed ▁with ▁a ▁kick ing ▁horse ▁and ▁horses ho e , ▁a ▁reference ▁to ▁its ▁" extra ▁kick " ▁compared ▁to ▁compet ing ▁br ands . ▁ ▁List ed ▁on ▁the ▁P ab st ▁website ▁as ▁a ▁" Fun ▁Fact ", ▁Col t ▁ 4 5 ▁was ▁named ▁after ▁running ▁back ▁# 4 5 ▁Jerry ▁Hill ▁of ▁the ▁ 1 9 6 3 ▁Baltimore ▁Col ts ▁and ▁not ▁the ▁. 4 5 ▁cal iber ▁hand gun ▁am mun ition ▁round . ▁ ▁The ▁cred ited ▁name ▁change ▁came ▁because ▁of ▁m alt ▁liqu or ’ s ▁association ▁with ▁violence ▁in ▁dis enf ranch ised ▁neighborhood s . ▁ ▁Ad vert ising ▁Through out ▁most ▁of ▁the ▁ 6 0 s ▁and ▁ 7 0 s , ▁Col t ▁ 4 5 ▁was ▁market ed ▁towards ▁the ▁sub urban ▁white - col lar ▁middle ▁class ▁dem ographic . ▁ ▁To ▁this ▁end , ▁in ▁a ▁memor able ▁ad ▁campaign ▁that ▁last ed ▁over ▁ 1 5 ▁years , ▁Billy ▁Van ▁port rayed ▁a ▁gentleman ▁in ▁suit ▁and ▁tie ▁quietly ▁sitting ▁at ▁a ▁small ▁table ▁and ▁taking ▁little ▁notice ▁of