▁American ▁Tob acco ▁Company ▁began ▁spons oring ▁Kol lege , ▁which ▁until ▁then ▁had ▁been ▁a ▁sust aining ▁program . ▁While ▁the ▁program ▁remained ▁on ▁W GN , ▁it ▁was ▁also ▁carried ▁on ▁the ▁Mut ual ▁Broadcast ing ▁System . ▁At ▁the ▁same ▁time , ▁its ▁site ▁was ▁moved ▁from ▁the ▁Black h awk ▁to ▁W GN ' s ▁ 6 0 0 - se at ▁studio . ▁The ▁Chicago ▁Sunday ▁Trib une ▁reported ▁in ▁its ▁January ▁ 3 0 , ▁ 1 9 3 8 , ▁issue ▁that ▁the ▁show ' s ▁title ▁would ▁become ▁Kay ▁Ky ser ' s ▁K amp us ▁K lass . ▁▁ ▁E ight ▁members ▁of ▁the ▁studio ▁audience ▁were ▁selected ▁by ▁random ▁drawing ▁to ▁particip ate ▁in ▁the ▁qu izz es ▁in ▁each ▁broadcast . ▁The ▁grand ▁prize ▁was ▁$ 5 0 , ▁with ▁another ▁$ 5 0 ▁going ▁to ▁other ▁contest ants . ▁ ▁N BC ▁The ▁program ▁moved ▁to ▁New ▁York ▁on ▁March ▁ 3 0 , ▁ 1 9 3 8 , ▁replacing ▁Your ▁Hollywood ▁Par ade ▁on ▁N BC . ▁It ▁res umed ▁using ▁the ▁title ▁Kay ▁Ky ser ' s ▁Kol lege ▁of ▁Musical ▁Know ledge ▁as ▁it ▁began ▁broadcast ing ▁from ▁N BC ' s ▁Radio ▁City ▁headquarters . ▁Ky ser ▁rein for ced ▁the ▁theme ▁by ▁we aring ▁a ▁cap ▁and ▁g own ▁during ▁broadcast s . ▁American ▁Tob acco ▁Company ▁continued ▁to ▁spons or ▁the ▁program ▁until ▁ 1 9 4 5 , ▁when ▁a ▁cig aret te