oration ▁of ▁John ▁Brown . ▁ ▁From ▁the ▁late ▁ 1 9 9 0 s , ▁a ▁rev ital isation ▁of ▁the ▁" West ▁End " ▁of ▁Ad ela ide ▁was ▁undert aken , ▁which ▁included ▁the ▁convers ions ▁of ▁several ▁old ▁buildings ▁( including ▁the ▁creation ▁of ▁the ▁Lion ▁Arts ▁Centre ▁in ▁an ▁old ▁factory ▁building ) ▁and ▁the ▁new ▁University ▁of ▁South ▁Australia ' s ▁West ▁End ▁campus . ▁The ▁Mercur y ▁Cinema ▁opened ▁at ▁no . ▁ 1 3 ▁and ▁the ▁design ▁studio ▁Jam Factory ▁moved ▁to ▁a ▁new ▁purpose - built ▁building ▁at ▁no . ▁ 1 9 ▁in ▁ 1 9 9 2 . ▁ ▁Notable ▁buildings ▁Tr inity ▁Church , ▁now ▁known ▁as ▁Tr inity ▁City , ▁is ▁on ▁the ▁north - e astern ▁corner ▁with ▁North ▁Terra ce . ▁The ▁L ions ▁Art ▁Centre ▁is ▁on ▁the ▁other ▁side ▁of ▁the ▁bridge , ▁on ▁the ▁north - western ▁corner , ▁next ▁door ▁to ▁the ▁Mercur y ▁Cinema ▁and ▁Jam Factory . ▁Many ▁of ▁the ▁older ▁buildings ▁to ▁the ▁south ▁of ▁Light ▁Square ▁have ▁been ▁ ▁Southern ▁and ▁northern ▁continu ations ▁Mor ph ett ▁Street ▁continues ▁north ▁of ▁North ▁Terra ce ▁as ▁Monte fi ore ▁Road , ▁and ▁south ▁of ▁South ▁Terra ce ▁as ▁Sir ▁Lewis ▁Cow en ▁Avenue . ▁Monte fi ore ▁Road ▁and ▁Hill ▁were ▁named ▁after ▁Jacob ▁Bar row ▁Monte fi ore , ▁a ▁Col on ising ▁Commission er ▁who ▁was ▁a ▁cousin ▁of ▁the ▁British ▁phil anth rop ist , ▁Mos es ▁Monte