▁ 1 9 8 0 , ▁the ▁first ▁aud it ▁of ▁pass - al ong ▁individuals ▁was ▁conducted ▁for ▁Arch itect ural ▁Record . ▁This ▁report ▁used ▁surve ys ▁to ▁qualified ▁subscri bers ▁to ▁determine ▁how ▁many ▁additional ▁individuals ▁also ▁read ▁their ▁copy ▁of ▁the ▁publication . ▁ ▁In ▁ 1 9 8 5 , ▁B PA ▁opened ▁their ▁West ▁Coast ▁office ▁in ▁Los ▁Angeles , ▁California . ▁ ▁In ▁ 1 9 9 5 , ▁B PA ▁was ▁changed ▁to ▁B PA ▁International ▁with ▁the ▁addition ▁of ▁their ▁first ▁over se as ▁office ▁in ▁London . ▁In ▁ 1 9 9 8 , ▁the ▁Canadian ▁Cir cul ations ▁Aud it ▁Board ▁( CC AB ) ▁merged ▁with ▁B PA ▁International . ▁With ▁the ▁addition ▁of ▁their ▁aud ited ▁titles , ▁total ▁media ▁owner ▁membership ▁exceed ed ▁ 2 , 5 0 0 ▁members ▁and ▁ 5 0 0 ▁employees . ▁ ▁In ▁ 2 0 0 4 , ▁B PA ▁International ▁changed ▁its ▁name ▁to ▁B PA ▁World wide . ▁This ▁coinc ided ▁with ▁the ▁opening ▁of ▁an ▁office ▁in ▁Be ij ing , ▁China . ▁In ▁ 2 0 0 6 , ▁B PA ▁opened ▁an ▁office ▁in ▁Dub ai ▁Media ▁City . ▁ ▁B PA ▁launched ▁its ▁Brand ▁Report ▁product ▁in ▁ 2 0 0 8 . ▁The ▁statement ▁reports ▁all ▁of ▁a ▁media ▁owner ' s ▁audience ▁" touch ▁points " ▁on ▁a ▁single ▁statement . ▁ ▁In ▁ 2 0 1 2 , ▁B PA ▁opened ▁a ▁branch