▁that ▁its ▁name ▁works ▁in ▁new ▁market ▁it ▁enters , ▁for ▁reasons ▁of ▁culture ▁or ▁language , ▁such ▁as ▁to ▁make ▁it ▁easier ▁to ▁pron ounce . ▁ ▁Reb rand ing ▁is ▁also ▁a ▁way ▁to ▁refresh ▁an ▁image ▁to ▁ensure ▁its ▁appeal ▁to ▁contemporary ▁customers ▁and ▁st ake hold ers . ▁What ▁once ▁looked ▁fresh ▁and ▁relevant ▁may ▁no ▁longer ▁do ▁so ▁years ▁later . ▁ ▁Product ▁re brand ing ▁As ▁for ▁product ▁offer ings , ▁when ▁they ▁are ▁market ed ▁separately ▁to ▁several ▁target ▁mark ets ▁this ▁is ▁called ▁market ▁segment ation . ▁When ▁part ▁of ▁a ▁market ▁segment ation ▁strategy ▁involves ▁offering ▁significantly ▁different ▁products ▁in ▁each ▁market , ▁this ▁is ▁called ▁product ▁different iation . ▁This ▁market ▁segment ation / product ▁different iation ▁process ▁can ▁be ▁thought ▁of ▁as ▁a ▁form ▁of ▁re brand ing . ▁What ▁distingu ishes ▁it ▁from ▁other ▁forms ▁of ▁re brand ing ▁is ▁that ▁the ▁process ▁does ▁not ▁ent ail ▁the ▁elim ination ▁of ▁the ▁original ▁brand ▁image . ▁Reb rand ing ▁in ▁this ▁manner ▁allows ▁one ▁set ▁of ▁engineering ▁and ▁Q A ▁to ▁be ▁used ▁to ▁create ▁multiple ▁products ▁with ▁minimal ▁modifications ▁and ▁additional ▁exp ense . ▁Another ▁form ▁of ▁product ▁re brand ing ▁is ▁the ▁sale ▁of ▁a ▁product ▁manufact ured ▁by ▁another ▁company ▁under ▁a ▁new ▁name : ▁an ▁original ▁design ▁manufact urer ▁is ▁a ▁company ▁that ▁manufact ures ▁a ▁product , ▁often ▁in ▁a ▁location ▁with ▁lower ▁operating ▁costs , ▁which ▁is ▁eventually ▁brand ed ▁by ▁another ▁firm ▁for ▁sale