ome . ▁Personal ised ▁medicine ▁may ▁provide ▁better ▁diagn oses ▁with ▁earlier ▁inter vention , ▁and ▁more ▁efficient ▁drug ▁development ▁and ▁ther ap ies . ▁ ▁Di agn osis ▁and ▁inter vention ▁▁ ▁Having ▁the ▁ability ▁to ▁look ▁at ▁a ▁patient ▁on ▁an ▁individual ▁basis ▁will ▁allow ▁for ▁a ▁more ▁accurate ▁diagn osis ▁and ▁specific ▁treatment ▁plan . ▁Gen ot yp ing ▁is ▁the ▁process ▁of ▁obtain ing ▁an ▁individual ' s ▁DNA ▁sequence ▁by ▁using ▁bi ological ▁ass ays . ▁By ▁having ▁a ▁detailed ▁account ▁of ▁an ▁individual ' s ▁DNA ▁sequence , ▁their ▁gen ome ▁can ▁then ▁be ▁compared ▁to ▁a ▁reference ▁gen ome , ▁like ▁that ▁of ▁the ▁Human ▁Gen ome ▁Project , ▁to ▁assess ▁the ▁existing ▁gen etic ▁variations ▁that ▁can ▁account ▁for ▁possible ▁dise ases . ▁A ▁number ▁of ▁private ▁companies , ▁such ▁as ▁ 2 3 and Me , ▁Nav igen ics , ▁and ▁Ill um ina , ▁have ▁created ▁Direct - to - Cons umer ▁gen ome ▁sequ encing ▁accessible ▁to ▁the ▁public . ▁Having ▁this ▁information ▁from ▁individuals ▁can ▁then ▁be ▁applied ▁to ▁effectively ▁treat ▁them . ▁An ▁individual ' s ▁gen etic ▁make - up ▁also ▁plays ▁a ▁large ▁role ▁in ▁how ▁well ▁they ▁respond ▁to ▁a ▁certain ▁treatment , ▁and ▁therefore , ▁knowing ▁their ▁gen etic ▁content ▁can ▁change ▁the ▁type ▁of ▁treatment ▁they ▁receive . ▁ ▁An ▁aspect ▁of ▁this ▁is ▁ph arm ac ogen om ics , ▁which ▁uses ▁an ▁individual ' s ▁gen ome ▁to ▁provide ▁a ▁more ▁informed ▁and