ft ▁in ▁New ▁York ▁City , ▁Che in ' s ▁earliest ▁to y ▁production ▁was ▁a ▁line ▁of ▁prem iums ▁for ▁the ▁Cra cker ▁Jack s ▁sn ack ▁line . ▁The ▁American ▁Can ▁Company ▁provided ▁the ▁l ith ographic ▁printing ▁for ▁Che in ' s ▁early ▁output ▁until ▁ 1 9 0 7 ▁when ▁Che in ▁opened ▁their ▁own ▁full ▁production ▁plant ▁in ▁Harrison , ▁New ▁Jersey . ▁With ▁their ▁new ▁facilities , ▁they ▁were ▁able ▁to ▁produce ▁p ig gy ▁banks , ▁no is em akers ▁and ▁model ▁horse - dra wn ▁carri ages . ▁They ▁also ▁manufact ured ▁a ▁number ▁of ▁to ys ▁under ▁license ▁from ▁such ▁companies ▁as ▁King ▁Fe atures ▁Sy nd icate ▁and ▁W alt ▁Disney ▁Produ ctions , ▁producing ▁Pope ye , ▁Felix ▁the ▁Cat ▁and ▁various ▁Disney ▁character ▁to ys . ▁ ▁In ▁the ▁ 1 9 2 0 s ▁and ▁early - 1 9 3 0 s , ▁Che in ▁produced ▁a ▁popular ▁line ▁of ▁to y ▁tr uck s ▁under ▁the ▁" Her cules " ▁name , ▁rather ▁than ▁their ▁own ▁name . ▁They ▁heavily ▁explo ited ▁the ▁to y ▁vehicle ▁market ▁with ▁a ▁wide ▁range ▁of ▁to y ▁boats ▁and ▁whe e led ▁vehicles . ▁They ▁also ▁produced ▁many ▁no is em akers ▁such ▁as ▁tamb our ines ▁and ▁r att les . ▁Walk ing , ▁craw ling ▁or ▁jump ing ▁fig ural ▁wind - up ▁to ys ▁became ▁a ▁main st ay ; ▁their ▁coin ▁banks ▁were ▁also ▁consist ently ▁popular .