▁country ' s ▁interests ▁if ▁the ▁company ▁is ▁successful ▁in ▁foreign ▁mark ets . ▁The ▁practice ▁is ▁controvers ial , ▁and ▁econom ists ▁mostly ▁don ' t ▁believe ▁it ' s ▁benef icial , ▁but ▁it ▁has ▁long ▁been ▁used ▁in ▁France ▁and ▁other ▁countries . ▁ ▁The ▁original ▁meaning ▁of ▁the ▁word ▁part akes ▁of ▁both ▁these ▁sens es : ▁in ▁the ▁Fe ud al ▁Era , ▁kn ights ▁were ▁expected ▁to ▁be ▁champions ▁and ▁par ag ons ▁of ▁both ▁pro w ess ▁in ▁combat ▁and ▁of ▁causes , ▁the ▁latter ▁most ▁commonly ▁being ▁either ▁patri otic , ▁rom antic ▁or ▁religious ▁in ▁nature ▁( th us ▁becoming ▁models ▁of ▁virtue ). ▁This ▁reaches ▁its ▁most ▁literal ▁meaning ▁in ▁a ▁trial ▁by ▁combat , ▁in ▁which ▁each ▁combat ant ▁champions ▁the ▁cause ▁of ▁one ▁side ▁of ▁the ▁trial . ▁A ▁" K ing ' s ▁Champion " ▁is ▁appointed ▁for ▁cer emon ial ▁purposes ▁at ▁the ▁coron ation ▁of ▁an ▁English ▁Mon arch , ▁to ▁defeat ▁any ▁ch allen ger ▁to ▁the ▁monarch ' s ▁right ▁to ▁be ▁crown ed . ▁ ▁Champion ▁war fare ▁refers ▁to ▁a ▁type ▁of ▁battle , ▁most ▁commonly ▁found ▁in ▁the ▁ep ic ▁poetry ▁and ▁myth ▁of ▁ancient ▁history , ▁in ▁which ▁the ▁outcome ▁of ▁the ▁conflict ▁is ▁determined ▁by ▁single ▁combat , ▁an ▁individual ▁du el ▁between ▁the ▁best ▁soldiers ▁(" ch amp ions ") ▁from ▁each ▁oppos ing ▁army . ▁ ▁World ▁champion ▁World ▁Champion ▁is ▁a ▁title ▁used ▁to ▁denote ▁a ▁winner ▁of