▁real ▁estate ▁company , ▁along ▁with ▁Ch ase ▁Race we ar , ▁a ▁cas ual ▁cl othing ▁line ; ▁the ▁two ▁were ▁also ▁major ▁share hold ers ▁in ▁Action ▁Performance ▁Comp an ies , ▁Inc . ▁( now ▁Lion el ▁Racing ), ▁the ▁official ▁die - cast ▁cre ator ▁of ▁NAS C AR . ▁In ▁May ▁ 2 0 0 5 , ▁Gordon ▁announced ▁a ▁partners hip ▁with ▁Bob ▁L utz ▁to ▁form ▁the ▁Jeff ▁Gordon ▁Racing ▁School , ▁a ▁stock ▁car ▁racing ▁experience ▁for ▁fans ▁which ▁began ▁its ▁operations ▁at ▁L owe ' s ▁Motor ▁Speed way ▁in ▁August ▁that ▁year . ▁In ▁ 2 0 0 9 , ▁L utz ▁re brand ed ▁the ▁school ▁as ▁NAS C AR ▁Racing ▁Exper ience . ▁In ▁ 2 0 0 7 , ▁Pe psi Co ▁introduced ▁Jeff ▁Gordon ▁ 2 4 ▁Energy , ▁an ▁orange ▁t anger ine - f lav ored ▁energy ▁drink , ▁which ▁has ▁since ▁been ▁dis cont in ued . ▁ ▁In ▁October ▁ 2 0 0 5 , ▁Gordon ▁started ▁a ▁line ▁of ▁wine ▁with ▁Brig gs ▁& ▁S ons ▁Win em aking , ▁Co ., ▁debut ing ▁with ▁a ▁ 2 0 0 4 ▁Car ner os ▁Ch ard onn ay , ▁followed ▁by ▁Mer lot ▁and ▁Cab ern et ▁Sau v ignon ▁in ▁January ▁ 2 0 0 7 . ▁Event ually , ▁the ▁ 2 0 0 7 ▁El la ▁Sof ia ▁Nap a ▁Valley ▁Jo ie ▁de ▁Viv re ▁won ▁double ▁gold ▁med als