od der ▁special ist , ▁who ▁could ▁explain ▁the ▁value ▁of ▁cross - bre eding ▁of ▁mil ch ▁cattle , ▁as ▁was ▁shown ▁in ▁the ▁film , ▁would ▁tour ▁other ▁parts ▁of ▁the ▁country ▁in ▁real ▁life ▁along ▁with ▁the ▁film ' s ▁prints , ▁to ▁w oo ▁far mers ▁to ▁form ▁co oper atives ▁of ▁their ▁own . ▁U ND P ▁would ▁use ▁the ▁movie ▁to ▁start ▁similar ▁co oper atives ▁in ▁Latin ▁America . ▁and ▁show ▁it ▁in ▁Africa . ▁ ▁Kur ien ' s ▁support ▁was ▁cru cial ▁in ▁making , ▁the ▁' Am ul ▁girl ' ▁ad ▁campaign ▁( ad vert ising ▁with ▁a ▁larger ▁public ▁message ), ▁one ▁of ▁the ▁longest ▁running ▁for ▁dec ades ▁now , ▁and ▁Sur ab hi , ▁a ▁TV ▁series ▁on ▁Indian ▁culture , ▁which ▁used ▁to ▁fetch ▁millions ▁of ▁post cards ▁from ▁view ers , ▁week ly , ▁one ▁of ▁the ▁longest ▁running ▁on ▁national ▁television . ▁ ▁In ▁ 2 0 1 3 , ▁Am ar ▁Ch it ra ▁Kath a ▁brought ▁out ▁the ▁com ic ▁book ▁Ver gh ese ▁Kur ien : ▁The ▁Man ▁with ▁the ▁Bill ion ▁Lit re ▁idea . ▁ ▁Family ▁and ▁kin ▁He ▁would ▁network ▁with ▁relatives ▁accomplished ▁in ▁their ▁field ▁and ▁often ▁got ▁sound ▁advice ▁and ▁assistance ▁on ▁his ▁work , ▁be ▁it ▁by ▁his ▁, ▁R avi ▁J . ▁Matth ai , ▁the ▁first ▁director ▁of ▁Indian ▁Institute ▁of ▁Management ▁at ▁Ah med abad ▁nearby , ▁on ▁setting ▁up ▁an ▁inst itute , ▁from