▁Tournament ▁of ▁Ros es , ▁is ▁an ▁annual ▁para de ▁to ▁mark ▁the ▁start ▁of ▁the ▁Rose ▁Bowl ▁Game , ▁held ▁mostly ▁along ▁Colorado ▁Bou lev ard ▁in ▁Pas ad ena , ▁California , ▁on ▁New ▁Year ' s ▁Day ▁( or ▁on ▁Monday , ▁January ▁ 2 ▁if ▁New ▁Year ' s ▁Day ▁falls ▁on ▁a ▁Sunday ). ▁Produ ced ▁by ▁the ▁non - pro fit ▁Pas ad ena ▁Tournament ▁of ▁Ros es ▁Association , ▁the ▁para de ▁usually ▁starts ▁at ▁ 8 : 0 0   a . m . ▁Pacific ▁Time ▁( UTC – 8 ), ▁and ▁includes ▁flower - cover ed ▁flo ats , ▁march ing ▁bands , ▁and ▁e quest rian ▁units . ▁The ▁para de ▁is ▁followed ▁in ▁the ▁afternoon ▁by ▁the ▁Rose ▁Bowl , ▁one ▁of ▁the ▁major ▁bow l ▁games ▁in ▁college ▁football . ▁It ▁has ▁been ▁un inter rupted , ▁despite ▁both ▁world ▁wars ▁and ▁the ▁Great ▁De pression . ▁ ▁First ▁held ▁on ▁January ▁ 1 , ▁ 1 8 9 0 , ▁hundreds ▁of ▁thousands ▁of ▁spect ators ▁watch ▁the ▁Rose ▁Par ade ▁in ▁person , ▁and ▁millions ▁more ▁watch ▁it ▁on ▁television ▁- ▁both ▁in ▁the ▁U . S . ▁and ▁in ▁more ▁than ▁ 1 0 0 ▁international ▁territ ories ▁and ▁countries ▁world wide . ▁The ▁Rose ▁Bowl ▁college ▁football ▁game ▁was ▁added ▁in ▁ 1 9 0 2 ▁to ▁help ▁fund ▁the ▁cost ▁of ▁st aging ▁the ▁para de . ▁Since ▁ 2 0 1 1 , ▁H onda