bow ▁expl odes ▁all ▁of ▁the ▁colored ▁letters ▁on ▁the ▁board . ▁Ext ra ▁Mov es ▁or ▁Ext ra ▁Time ▁can ▁be ▁purchased ▁if ▁running ▁out ▁at ▁the ▁end ▁of ▁a ▁game . ▁ ▁In - app ▁purch ases ▁The ▁game ▁is ▁primarily ▁mon et ized ▁through ▁in - app ▁purch ases ▁( through ▁Facebook ▁cred its ). ▁Play ers ▁begin ▁with ▁five ▁" l ives ", ▁lost ▁whenever ▁a ▁level ▁is ▁failed . ▁This ▁applies ▁to ▁all ▁of ▁Cup ca ke ’ s ▁games . ▁When ▁they ▁are ▁exha usted , ▁users ▁can ▁either ▁send ▁requests ▁to ▁their ▁Facebook ▁friends ▁for ▁more ▁lives , ▁wait ▁for ▁them ▁to ▁re pl en ish ▁themselves ▁( a ▁life ▁is ▁restored ▁every ▁half - hour ), ▁or ▁purchase ▁them . ▁At ▁certain ▁points , ▁primarily ▁at ▁the ▁start ▁of ▁new ▁" ep is odes ", ▁users ▁must ▁also ▁either ▁purchase , ▁or ▁receive ▁a ▁request ▁from ▁at ▁least ▁three ▁friends ▁before ▁they ▁may ▁access ▁the ▁next ▁set ▁of ▁levels . ▁Bo ost ers , ▁to ▁make ▁the ▁levels ▁easier , ▁can ▁also ▁be ▁bought ▁using ▁in - app ▁purch ases . ▁The ▁game ▁also ▁includes ▁in - game ▁advert is ements ▁to ▁mon et ize ▁on ▁users ▁that ▁don ’ t ▁spend ▁money ▁into ▁the ▁game . ▁ ▁While ▁the ▁game ▁includes ▁fre em ium ▁content , ▁just ▁like ▁C andy ▁Cr ush , ▁ 9 7 . 7 % ▁of ▁people ▁playing ▁the ▁game ▁are ▁playing ▁for ▁free , ▁while ▁only ▁ 2 .