▁Cinema ▁was ▁built ▁on ▁the ▁site . ▁Between ▁ 1 9 2 0 ▁and ▁ 1 9 3 5 ▁over ▁£ 5 0 0 , 0 0 0 ▁was ▁inv ested ▁in ▁the ▁site , ▁constantly ▁adding ▁new ▁r ides ▁and ▁facilities ▁and ▁cul min ating ▁in ▁the ▁construction ▁of ▁the ▁Dream land ▁Cinema ▁complex ▁in ▁ 1 9 3 4 ▁which ▁stands ▁to ▁this ▁day . ▁ ▁Meanwhile , ▁the ▁Black pool ▁Ple asure ▁Beach ▁was ▁also ▁being ▁developed . ▁Fre quent ▁large - scale ▁invest ments ▁were ▁responsible ▁for ▁the ▁construction ▁of ▁many ▁new ▁r ides , ▁including ▁the ▁Virginia ▁Re el , ▁Wh ip , ▁No ah ' s ▁Ark , ▁Big ▁Di pper ▁and ▁D od gems . ▁In ▁the ▁ 1 9 2 0 s ▁the ▁" C as ino ▁Building " ▁was ▁built , ▁which ▁remains ▁to ▁this ▁day . ▁In ▁ 1 9 2 3 , ▁land ▁was ▁rec laimed ▁from ▁the ▁sea ▁front . ▁It ▁was ▁at ▁this ▁period ▁that ▁the ▁park ▁moved ▁to ▁its ▁ 4 4 - acre ▁( 1 8 0 , 0 0 0 ▁m 2 ) ▁current ▁location ▁above ▁what ▁became ▁Watson ▁Road , ▁which ▁was ▁built ▁under ▁the ▁Ple asure ▁Beach ▁in ▁ 1 9 3 2 . ▁During ▁this ▁time ▁Joseph ▁Em ber ton , ▁an ▁architect ▁famous ▁for ▁his ▁work ▁in ▁the ▁am usement ▁trade ▁was ▁brought ▁in ▁to ▁red es ign ▁the ▁architect ural ▁style ▁of ▁the ▁Ple asure ▁Beach ▁r ides , ▁working ▁on ▁the