). ▁ ▁Att endance ▁ ▁More ▁recent ▁attend ance ▁figures ▁are ▁followed ▁by ▁the ▁TV ▁and ▁predicted ▁attend ance ▁in ▁parentheses . ▁Most ▁estimates ▁are ▁conducted ▁by ▁the ▁Tournament ▁of ▁Ros es ▁and ▁the ▁Pas ad ena ▁Police ▁Department . ▁A ▁number ▁of ▁studies ▁were ▁conducted ▁by ▁the ▁Anderson ▁School ▁of ▁Management ▁at ▁U CLA ▁on ▁attend ance ▁and ▁economic ▁impact ▁to ▁Southern ▁California . ▁The ▁Los ▁Angeles ▁Times ▁ran ▁a ▁study ▁in ▁ 1 9 8 0 ▁that ▁said ▁the ▁actual ▁attend ance ▁at ▁the ▁para de ▁was ▁actually ▁about ▁ 6 0 % ▁of ▁what ▁is ▁claimed ▁each ▁year . ▁▁ 1 8 9 0 ▁– ▁ 2 , 0 0 0 ▁▁ 2 0 0 2 ▁– ▁ 8 0 0 , 0 0 0 ▁( 1 , 0 0 0 , 0 0 0 ; ▁drop ▁bl amed ▁on ▁ 9 / 1 1 .) ▁▁ 2 0 0 4 ▁– ▁ 1 , 0 0 0 , 0 0 0 ▁▁ 2 0 0 9 ▁– ▁ 7 0 0 , 0 0 0 ▁( P as ad ena ▁had ▁ 1 , 0 0 0 , 0 0 0 ▁visitors ▁during ▁the ▁week ▁of ▁the ▁para de .) ▁▁ 2 0 1 1 ▁– ▁ 7 0 0 , 0 0 0 ▁▁ 2 0 1 2 ▁– ▁ 7 0 0 , 0 0 0 ▁( with ▁an ▁estimated ▁ 7 0 ▁million ▁watching ▁via ▁world wide ▁television ). ▁▁ 2 0 1 3 ▁– ▁