▁for ▁the ▁first ▁race ▁day ▁were ▁sold ▁out ▁in ▁ 2 0 ▁minutes , ▁prompt ing ▁In man ▁to ▁open ▁a ▁second ▁day ▁for ▁more ▁run ners ▁to ▁en roll . ▁ ▁Since ▁then , ▁the ▁Beat ▁the ▁B ler ch ▁event ▁has ▁been ▁taking ▁place ▁every ▁year . ▁ ▁November ▁ 2 0 1 7 ▁saw ▁the ▁release ▁of ▁In man ’ s ▁next ▁two ▁books ▁– ▁If ▁My ▁D ogs ▁W ere ▁a ▁P air ▁of ▁Middle - A ged ▁Men ▁and ▁How ▁to ▁be ▁Per fect ly ▁Un h appy . ▁These ▁were ▁followed ▁in ▁July ▁ 2 0 1 9 ▁with ▁the ▁latest ▁book ▁from ▁The ▁O at me al ▁– ▁Why ▁My ▁Cat ▁is ▁More ▁Im press ive ▁Th an ▁Your ▁Baby . ▁ ▁Ex pl oding ▁K itt ens ▁▁ ▁In ▁January ▁ 2 0 1 5 , ▁In man , ▁in ▁collaboration ▁with ▁El an ▁Lee ▁and ▁Sh ane ▁Small , ▁launched ▁a ▁K ick st arter ▁crow df und ing ▁campaign ▁for ▁their ▁project ▁Ex pl oding ▁K itt ens , ▁a ▁card - based , ▁Russian - rou lette - style ▁game . ▁The ▁campaign ▁raised ▁$ 1 ▁million ▁in ▁its ▁first ▁seven ▁hours , ▁and ▁$ 2 ▁million ▁in ▁ 2 4 ▁hours , ▁greatly ▁sur pass ing ▁its ▁original ▁goal ▁of ▁$ 1 0 , 0 0 0 . ▁After ▁ 4 8 ▁hours , ▁it ▁became ▁the ▁number ▁one ▁most - fund ed ▁card ▁game ▁on ▁K ick st arter ,