▁is ▁' Lin ford ' s ▁l unch box ? '" ▁The ▁reference ▁became ▁a ▁part ▁of ▁pop ▁culture , ▁as ▁ev iden ced ▁in ▁a ▁jo ke ▁by ▁Nick ▁Han cock : ▁" There ' s ▁nothing ▁new ▁you ▁can ▁say ▁about ▁Lin ford ▁Christ ie , ▁except ▁he ' s ▁slow ▁and ▁has ▁got ▁a ▁small ▁pen is ". ▁ ▁Christ ie ' s ▁anger ▁at ▁this ▁unw anted ▁attention ▁led ▁to ▁his ▁inf am ous ▁" new sp aper ▁print " ▁running ▁suit , ▁although ▁he ▁has ▁deliber ately ▁drawn ▁attention ▁to ▁his ▁body ▁on ▁occasions : ▁he ▁has ▁remarked ▁that ▁" A ▁lot ▁of ▁people ▁have ▁looked ▁at ▁my ▁phys ique ▁and ▁two ▁things ▁can ▁come ▁into ▁their ▁mind ▁– ▁adm iration ▁and ▁env y ." ▁He ▁also ▁appeared ▁sh irt less ▁and ▁flex ing ▁his ▁mus cles ▁on ▁the ▁BBC ▁youth ▁series ▁Report age ▁in ▁ 1 9 8 8 . ▁In ▁recent ▁years , ▁however , ▁Christ ie ▁appears ▁to ▁have ▁come ▁to ▁terms ▁with ▁the ▁' l unch box ' ▁label , ▁dis clos ing ▁his ▁preference ▁for ▁brief s ▁rather ▁than ▁box er ▁short s , ▁and ▁in ▁ 2 0 0 2 ▁becoming ▁the ▁" face " ▁of ▁S log gi , ▁the ▁men ' s ▁under we ar ▁brand , ▁pos ing ▁for ▁advert ising ▁we aring ▁only ▁under we ar . ▁ ▁In ▁the ▁successful ▁London ▁bid ▁for ▁the ▁ 2 0 1 2 ▁Olympic ▁Games , ▁Christ ie ▁was ▁absent ▁from