▁proved ▁himself ▁to ▁be ▁the ▁world ' s ▁fast est ▁human ▁being ▁and ▁has ▁broken ▁Canadian , ▁Commonwealth ▁and ▁World ▁Cup ▁ 1 0 0 - meter ▁records ," ▁it ▁read . ▁" Re cip ient ▁of ▁the ▁N orton ▁Cro we ▁Award ▁for ▁Male ▁Ath lete ▁of ▁the ▁Year ▁for ▁ 1 9 8 5 , ▁' Big ▁Ben ' ▁was ▁the ▁winner ▁of ▁the ▁ 1 9 8 6 ▁Lou ▁Marsh ▁Tro phy ▁as ▁Canada ' s ▁top ▁ath lete ." ▁ ▁By ▁the ▁time ▁of ▁the ▁ 1 9 8 7 ▁World ▁Championships , ▁Johnson ▁had ▁won ▁his ▁four ▁previous ▁races ▁with ▁Lewis ▁and ▁had ▁established ▁himself ▁as ▁the ▁best ▁ 1 0 0 ▁metres ▁spr inter . ▁At ▁Rome , ▁Johnson ▁gained ▁instant ▁world ▁fame ▁and ▁confirmed ▁this ▁status ▁when ▁he ▁beat ▁Lewis ▁for ▁the ▁title , ▁setting ▁a ▁new ▁world ▁record ▁of ▁ 9 . 8 3 ▁seconds ▁as ▁well , ▁be ating ▁Cal vin ▁Smith ' s ▁former ▁record ▁by ▁a ▁full ▁t enth ▁of ▁a ▁second . ▁ ▁After ▁Rome , ▁Johnson ▁became ▁a ▁luc r ative ▁market ing ▁celebr ity . ▁According ▁to ▁coach ▁Charlie ▁Francis , ▁after ▁breaking ▁the ▁world ▁record , ▁Johnson ▁earned ▁about ▁$ 4 8 0 , 0 0 0 ▁a ▁month ▁in ▁end ors ements . ▁Johnson ▁won ▁both ▁the ▁Lou ▁Marsh ▁Tro phy ▁and ▁Lion el ▁Con acher ▁Award , ▁and ▁was ▁named ▁the ▁Associ ated ▁Press ▁Ath lete ▁of ▁the ▁Year ▁for ▁ 1 9 8 7 .