▁government ▁inter vention , ▁it ▁still ▁faces ▁potential ▁competition , ▁so ▁that ▁there ▁is ▁an ▁in cent ive ▁to ▁keep ▁prices ▁low ▁and ▁a ▁dis in cent ive ▁to ▁price ▁g ou ge ▁( i . e ., ▁compet itive ▁press ures ▁still ▁exist ▁in ▁a ▁non - co er ci ve ▁mon opol y ▁situation ). ▁O thers , ▁such ▁as ▁some ▁business ▁eth ic ists , ▁believe ▁that ▁a ▁free ▁market ▁can ▁produce ▁co er ci ve ▁mon opol ies . ▁ ▁Con tr asted ▁with ▁other ▁mon opol ies ▁Ex clus ive ▁control ▁of ▁electric ity ▁supply ▁due ▁to ▁government ▁im posed ▁" ut ility " ▁status ▁is ▁a ▁co er ci ve ▁mon opol y , ▁because ▁users ▁have ▁no ▁choice ▁but ▁to ▁pay ▁the ▁price ▁that ▁the ▁mon opol ist ▁dem ands . ▁Cons um ers ▁do ▁not ▁have ▁an ▁alternative ▁to ▁purchase ▁electric ity ▁from ▁a ▁che aper ▁compet itor , ▁because ▁the ▁w ires ▁running ▁into ▁their ▁homes ▁belong ▁to ▁the ▁mon opol ist . ▁Ex clus ive ▁control ▁of ▁C oca - Col a ▁is ▁not ▁a ▁co er ci ve ▁mon opol y ▁because ▁consum ers ▁have ▁a ▁choice ▁to ▁drink ▁another ▁col a ▁brand ▁and ▁the ▁C oca - Col a ▁company ▁is ▁subject ▁to ▁compet itive ▁forces . ▁Con sequently , ▁there ▁is ▁an ▁upper ▁limit ▁to ▁which ▁the ▁company ▁can ▁raise ▁its ▁prices ▁before ▁prof its ▁begin ▁to ▁er ode ▁because ▁of ▁the ▁presence ▁of ▁vi able ▁substitute ▁goods . ▁