▁distributed ▁at ▁virt ually ▁every ▁pride ▁event . ▁Read ers ▁were ▁invited ▁to ▁take ▁photos ▁of ▁themselves ▁we aring ▁the ▁stick ers ▁and ▁making ▁the ▁' L ' ▁gesture ▁with ▁their ▁fingers ▁( like ▁the ▁" L ▁Camp aign "). ▁▁ ▁In ▁ 2 0 1 2 – 2 0 1 3 , ▁L - MA G ▁collected ▁don ations ▁towards ▁the ▁U g and an ▁Les bian ▁Organisation , ▁F AR UG ▁( Fre edom ▁and ▁Ro am ▁U g anda ). ▁From ▁November ▁ 2 0 1 2 , ▁a ▁char ity ▁T - sh irt , ▁designed ▁by ▁the ▁German ▁e co - label ▁Cant ana , ▁went ▁on ▁sale , ▁bearing ▁the ▁s log an ▁" M arch ing ▁for ▁those ▁who ▁can ' t ". ▁The ▁mot if ▁on ▁the ▁t - sh irt ▁compr ised ▁the ▁outline ▁of ▁a ▁woman , ▁making ▁the ▁L ▁shape ▁with ▁her ▁fingers . ▁ ▁Of ▁the ▁€ 1 5 ▁sale ▁price , ▁€ 5 ▁went ▁to ▁F AR UG . ▁ ▁In ▁addition , ▁a ▁further ▁€ 6 0 0 ▁l ump ▁sum ▁of ▁don ations ▁was ▁collected ▁on ▁beh alf ▁of ▁the ▁Ser bian ▁Les bian ▁Organisation , ▁Lab ris . ▁▁ ▁In ▁April ▁ 2 0 1 6 , ▁L - MA G ▁joined ▁its ▁sister ▁magazine , ▁the ▁S IE GE SS Ä U LE , ▁( Ber lin ' s ▁que er ▁city ▁guide , ▁also ▁owned ▁by ▁the ▁Special ▁Media ▁SD L ▁publish er ) ▁in