2 0 0 6 ▁in ▁Green ville , ▁South ▁Carolina ▁and ▁was ▁followed ▁by ▁two ▁more ▁test ▁stores ▁later ▁that ▁year . ▁ ▁As ▁of ▁December ▁ 2 0 1 0 , ▁there ▁were ▁ 1 4 7 ▁stand - alone ▁a erie ▁stores ▁in ▁the ▁United ▁States ▁and ▁in ▁Canada . ▁In ▁ 2 0 1 1 , ▁the ▁company ▁opened ▁ten ▁new ▁a erie ▁stores ▁and ▁had ▁a ▁ 2 % ▁share ▁of ▁the ▁l inger ie ▁market . ▁ ▁A erie ▁out per formed ▁American ▁E agle ’ s ▁main line ▁brand ▁during ▁the ▁second ▁and ▁third ▁quarter ▁in ▁the ▁ 2 0 1 3 ▁fis cal ▁year , ▁despite ▁a ▁decl ine ▁in ▁store ▁traffic . ▁ ▁Camp aign s ▁ ▁A erie ▁Real ▁" A erie ▁Real " ▁is ▁a ▁body ▁image ▁campaign ▁that ▁was ▁launched ▁by ▁a erie ▁in ▁spring ▁ 2 0 1 4 ▁in ▁response ▁to ▁an ▁announ cement ▁by ▁American ▁E agle ▁in ▁January ▁ 2 0 1 4 . ▁A E O ▁released ▁news ▁that ▁it ▁was ▁going ▁to ▁dis continue ▁using ▁super models ▁and ▁digit ally ▁ret ouch ing ▁its ▁models ▁to ▁encou rage ▁positive ▁self - image ▁and ▁body ▁posit ivity . ▁The ▁A erie ▁RE AL ▁campaign ▁features ▁models ▁of ▁various ▁sizes , ▁shapes ▁and ▁skin ▁colors , ▁along ▁with ▁showing ▁their ▁beauty ▁marks ▁and ▁t atto os . ▁The ▁A erie ▁Real ▁movement ▁includes ▁an ▁online ▁bra ▁guide ▁that ▁show cases ▁cup ▁sizes ▁ 3 0 A ▁through ▁