▁by ▁print ▁advert is ements ▁and ▁a ▁new ▁interactive ▁website ▁featuring ▁a ▁making - of ▁document ary ▁for ▁The ▁Life , ▁inter views ▁with ▁the ▁director ▁and ▁other ▁crew ▁members , ▁and ▁an ▁una ired ▁scene ▁cut ▁from ▁the ▁ending ▁of ▁the ▁commercial , ▁as ▁well ▁as ▁interactive ▁elements ▁expl oring ▁features ▁of ▁the ▁game ▁itself , ▁such ▁as ▁an ▁" evalu ation " ▁application ▁offering ▁profiles ▁on ▁several ▁of ▁the ▁game ' s ▁characters . ▁ ▁Upon ▁its ▁release ▁on ▁September ▁ 2 2 , ▁H alo ▁ 3 : ▁O D ST ▁immediately ▁became ▁the ▁best - s elling ▁title ▁for ▁the ▁X box ▁ 3 6 0 ▁world wide . ▁Within ▁two ▁weeks , ▁over ▁ 2 . 5 ▁million ▁copies ▁had ▁been ▁sold . ▁The ▁Life ▁went ▁on ▁to ▁win ▁a ▁number ▁of ▁awards ▁from ▁the ▁advert ising ▁and ▁television ▁indust ries , ▁including ▁hon ors ▁from ▁the ▁Visual ▁Effect s ▁Society ▁Awards , ▁the ▁AND Y ▁Awards , ▁the ▁London ▁International ▁Ad vert ising ▁Awards , ▁and ▁the ▁C lio ▁Awards . ▁The ▁Life ▁received ▁several ▁nomin ations ▁at ▁the ▁ 5 7 th ▁C annes ▁L ions ▁International ▁Ad vert ising ▁Festival , ▁the ▁most ▁pr estig ious ▁awards ▁ceremony ▁in ▁the ▁advert ising ▁community , ▁going ▁on ▁to ▁win ▁Gold ▁for ▁Cin emat ography , ▁Silver ▁for ▁D irection , ▁and ▁a ▁Bron ze ▁in ▁the ▁Film ▁category . ▁ ▁References ▁ ▁External ▁links ▁▁▁ ▁Category : 2 0 0 9 ▁works ▁Category : 2 0