, ▁with ▁the ▁format ▁changing ▁back ▁to ▁pul p ▁again . ▁ ▁The ▁pay ▁rate ▁was ▁initially ▁low , ▁with ▁a ▁cap ▁of ▁half ▁a ▁cent ▁per ▁word ▁until ▁ 1 9 2 6 , ▁when ▁the ▁top ▁rate ▁was ▁increased ▁to ▁one ▁cent ▁per ▁word . ▁ ▁Some ▁of ▁Popular ▁F iction ▁Publishing ' s ▁deb ts ▁were ▁paid ▁off ▁over ▁time , ▁and ▁the ▁highest ▁pay ▁rate ▁eventually ▁rose ▁to ▁one ▁and ▁a ▁half ▁c ents ▁per ▁word . ▁The ▁magazine ' s ▁cover ▁price ▁was ▁high ▁for ▁the ▁time . ▁Robert ▁Blo ch ▁re called ▁that ▁" in ▁the ▁late ▁Tw ent ies ▁and ▁Th irt ies ▁of ▁this ▁century ... at ▁a ▁time ▁when ▁most ▁pul p ▁period ical s ▁sold ▁for ▁a ▁d ime , ▁its ▁price ▁was ▁a ▁quarter ". ▁Although ▁Popular ▁F iction ▁Publishing ▁continued ▁to ▁be ▁based ▁in ▁Chicago , ▁the ▁editor ial ▁offices ▁were ▁in ▁Indian apolis ▁for ▁a ▁while , ▁at ▁two ▁separate ▁addresses , ▁but ▁moved ▁to ▁Chicago ▁towards ▁the ▁end ▁of ▁ 1 9 2 6 . ▁ ▁After ▁a ▁short ▁period ▁on ▁North ▁Broadway , ▁the ▁office ▁moved ▁to ▁ 8 4 0 ▁North ▁Michigan ▁Avenue , ▁where ▁it ▁would ▁remain ▁until ▁ 1 9 3 8 . ▁ ▁In ▁ 1 9 2 7 , ▁Popular ▁F iction ▁Publishing ▁issued ▁Bir ch ' s ▁The ▁Moon ▁T error , ▁one ▁of ▁We ird ▁T ales ▁more ▁popular ▁serial s , ▁as ▁a ▁hard cover ▁book , ▁including ▁three ▁other