▁and ▁vital ▁roles ▁played ▁by ▁public , ▁school , ▁academic ▁and ▁special ▁libraries ▁world wide ". ▁The ▁campaign ▁a ims ▁" to ▁raise ▁aw aren ess ▁about ▁the ▁variety ▁of ▁programs ▁and ▁services ▁offered ; ▁to ▁increase ▁use ▁of ▁libraries ▁at ▁schools , ▁at ▁colleg es ▁and ▁univers ities , ▁in ▁government , ▁at ▁work , ▁and ▁in ▁daily ▁community ▁life ; ▁to ▁increase ▁fund ing ▁for ▁libraries ; ▁to ▁involve ▁li br ari ans ▁as ▁st ake hold ers ▁on ▁public ▁policy ▁issues ▁such ▁as ▁intellectual ▁freedom , ▁equ ity ▁of ▁access ▁and ▁the ▁digital ▁divide ; ▁to ▁encou rage ▁li br ari ans hip ▁as ▁a ▁profession ". ▁ ▁The ▁Italian ▁Library ▁Association ' s ▁work ▁group ▁on ▁advoc acy ▁st riv es ▁to ▁build ▁on ▁the ▁work ▁done ▁by ▁the ▁IF LA ▁in ▁Italian ▁libraries ▁in ▁the ▁areas ▁of ▁public ▁relations , ▁li br arian ▁professional ▁development , ▁and ▁demonstr ation ▁of ▁the ▁benefit ▁of ▁libraries ▁to ▁the ▁cultural ▁and ▁educational ▁aspects ▁of ▁society . ▁ ▁The ▁Library ▁and ▁Information ▁Association ▁of ▁South ▁Africa ▁( LI AS A ) ▁was ▁founded ▁in ▁ 1 9 9 7 ▁and ▁is ▁a " prof essional ▁non - pro fit ▁organisation , ▁unit ing ▁and ▁representing ▁all ▁institutions ▁and ▁people ▁working ▁in ▁libraries ▁and ▁information ▁services ▁in ▁South ▁Africa . ▁It ▁st riv es ▁to ▁un ite , ▁develop ▁and ▁emp ower ▁all ▁people ▁in ▁the ▁library ▁and ▁information ▁field ▁into ▁an ▁organisation ▁[ s ic ] ▁that ▁provides ▁dynamic ▁leadership ▁in ▁transform