▁spons ors ▁the ▁Rose ▁Par ade . ▁According ly , ▁the ▁company ▁has ▁the ▁para de ' s ▁first ▁float , ▁which ▁like ▁all ▁flo ats , ▁follows ▁the ▁para de ' s ▁theme . ▁ ▁The ▁ 2 0 2 0 ▁Rose ▁Par ade ▁featured ▁ 4 0 ▁flo ats , ▁ 1 7 ▁e quest rian ▁units ▁with ▁over ▁ 4 5 0 ▁horses , ▁and ▁ 2 0 ▁march ing ▁bands . ▁The ▁theme ▁of ▁this ▁ 1 3 1 st ▁Rose ▁Par ade ▁is ▁" Power ▁of ▁Hope " ▁and ▁the ▁Co - Gr and ▁Marsh als ▁of ▁the ▁para de ▁are ▁Laur ie ▁Hern ández , ▁R ita ▁Mor eno ▁from ▁The ▁Electric ▁Company , ▁and ▁G ina ▁Tor res . ▁ ▁History ▁ ▁M embers ▁of ▁Pas ad ena ' s ▁Valley ▁H unt ▁Club ▁first ▁st aged ▁the ▁para de ▁in ▁ 1 8 9 0 . ▁Since ▁then ▁the ▁para de ▁has ▁been ▁held ▁in ▁Pas ad ena ▁every ▁New ▁Year ' s ▁Day , ▁except ▁when ▁January ▁ 1 ▁falls ▁on ▁a ▁Sunday . ▁In ▁that ▁case , ▁it ▁is ▁held ▁on ▁the ▁subsequent ▁Monday , ▁January ▁ 2 . ▁This ▁exception ▁was ▁instit uted ▁in ▁ 1 8 9 3 , ▁as ▁organiz ers ▁did ▁not ▁wish ▁to ▁disturb ▁horses ▁h itch ed ▁outside ▁Sunday ▁church ▁services . ▁( This ▁event ▁was ▁held ▁even ▁during ▁the ▁Great ▁De pression ▁& ▁all ▁years ▁of ▁both ▁World ▁Wars .) ▁ ▁Many ▁of ▁the ▁members ▁of