▁strong ▁representation ▁from ▁minor ities ▁belonging ▁to ▁the ▁Sam i ▁community . ▁The ▁traditional ▁art ▁form ▁is ▁significant ▁in ▁both ▁the ▁jo ik ▁and ▁song ▁competition ▁of ▁the ▁Grand ▁Prix . ▁In ▁the ▁jo ik ▁component , ▁contest ants , ▁usually ▁dressed ▁in ▁traditional ▁Sam i ▁cl othing , ▁perform ▁jo iks ▁that ▁are ▁specifically ▁prepared ▁for ▁the ▁competition , ▁without ▁any ▁accomp any ing ▁instruments . ▁The ▁succeed ing ▁song ▁component ▁features ▁participants ▁who ▁often ▁incorpor ate ▁elements ▁of ▁jo ik ing ▁into ▁their ▁pop ▁entries , ▁which ▁suggests ▁a ▁rev ival ▁and ▁growing ▁appeal ▁of ▁inf using ▁traditional ▁Sam i ▁musical ▁practices ▁with ▁modern - day ▁music . ▁ ▁In ▁addition , ▁the ▁ 1 9 7 0 s ▁proved ▁to ▁be ▁a ▁fruit ful ▁period ▁for ▁the ▁Sam i ▁people ▁and ▁jo ik ▁music ▁in ▁particular , ▁with ▁what ▁academ ics ▁have ▁co ined ▁the ▁" jo ik ▁r ena issance ". ▁Specifically , ▁the ▁emer gence ▁of ▁Sam i - owned ▁record ▁company , ▁J år gal æ dd ji , ▁in ▁Norway , ▁that ▁resulted ▁from ▁a ▁collaboration ▁between ▁Sam i ▁mus icians . ▁As ▁a ▁result , ▁it ▁became ▁easier ▁for ▁Sam i ▁artist es ▁and ▁produ cers ▁to ▁gain ▁fund ing ▁for ▁their ▁projects , ▁with ▁over ▁ 4 0 ▁albums ▁and ▁c ass ettes ▁of ▁Sam i ▁and ▁jo ik ▁music ▁released ▁in ▁that ▁period . ▁S ources ▁of ▁fund ing ▁included ▁not ▁only ▁private ▁invest ors , ▁but ▁also ▁the ▁Norwegian ▁and ▁Swedish ▁culture