▁meaning less ▁and ▁academ ically ▁reck less ". ▁ ▁Burn ham ▁was ▁critic ised ▁during ▁the ▁ 2 0 1 0 ▁election ▁campaign ▁after ▁leaf lets ▁were ▁sent ▁to ▁ 2 5 0 , 0 0 0 ▁women ▁– ▁some ▁of ▁whom ▁turned ▁out ▁to ▁be ▁cancer ▁patients ▁– ▁featuring ▁a ▁message ▁from ▁a ▁breast ▁cancer ▁surv iv or ▁who ▁pra ised ▁Labour ' s ▁health ▁policy . ▁Burn ham ▁denied ▁that ▁specific ▁cancer ▁patients ▁had ▁been ▁target ed . ▁ ▁Her ▁Majesty ' s ▁O pp osition ▁( 2 0 1 0 – 2 0 1 7 ) ▁ ▁First ▁leadership ▁campaign ▁( 2 0 1 0 ) ▁Burn ham ▁became ▁Sh adow ▁Secretary ▁of ▁State ▁for ▁Health ▁after ▁May ▁ 2 0 1 0 ▁following ▁the ▁defeat ▁of ▁Gordon ▁Brown ' s ▁government . ▁Following ▁Brown ' s ▁res ignation ▁as ▁Le ader ▁of ▁the ▁Labour ▁Party , ▁Burn ham ▁declared ▁his ▁intention ▁to ▁stand ▁in ▁the ▁subsequent ▁leadership ▁contest . ▁He ▁launched ▁his ▁leadership ▁campaign ▁in ▁his ▁Le igh ▁constitu ency ▁on ▁ 2 6 ▁May . ▁Burn ham ▁led ▁on ▁his ▁philosophy ▁of ▁' asp ir ational ▁social ism ', ▁align ing ▁himself ▁with ▁Intern ▁A ware ' s ▁campaign ▁to ▁end ▁un pa id ▁intern ships . ▁He ▁made ▁key ▁policy ▁commit ments ▁to ▁the ▁creation ▁of ▁a ▁National ▁Care ▁Service ▁and ▁called ▁for ▁inheritance ▁tax ▁to ▁be ▁replaced ▁with ▁a ▁land ▁value ▁tax . ▁Burn ham ▁finished ▁fourth , ▁elimin ated ▁on ▁the ▁second ▁ball ot ▁with