▁its ▁landscape ▁and ▁cultural ▁history . ▁ 6 0 % ▁of ▁Mor oc co ' s ▁tour ists ▁visit ▁for ▁its ▁culture ▁and ▁her itage . ▁Ag ad ir ▁is ▁a ▁major ▁coast al ▁resort ▁and ▁has ▁a ▁third ▁of ▁all ▁Mor oc can ▁bed ▁night s . ▁It ▁is ▁a ▁base ▁for ▁t ours ▁to ▁the ▁Atlas ▁Mountains . ▁Other ▁resort s ▁in ▁north ▁Mor oc co ▁are ▁also ▁very ▁popular . ▁ ▁Cas ab lan ca ▁is ▁the ▁major ▁cru ise ▁port ▁in ▁Mor oc co , ▁and ▁has ▁the ▁best ▁developed ▁market ▁for ▁tour ists ▁in ▁Mor oc co , ▁Mar ra ke ch ▁in ▁central ▁Mor oc co ▁is ▁a ▁popular ▁tour ist ▁destination , ▁but ▁is ▁more ▁popular ▁among ▁tour ists ▁for ▁one - ▁and ▁two - day ▁exc urs ions ▁that ▁provide ▁a ▁taste ▁of ▁Mor oc co ' s ▁history ▁and ▁culture . ▁The ▁Major elle ▁botan ical ▁garden ▁in ▁Mar ra ke ch ▁is ▁a ▁popular ▁tour ist ▁att raction . ▁It ▁was ▁bought ▁by ▁the ▁fashion ▁designer ▁Y ves ▁Saint - La urent ▁and ▁Pierre ▁Berg é ▁in ▁ 1 9 8 0 . ▁Their ▁presence ▁in ▁the ▁city ▁helped ▁to ▁boost ▁the ▁city ' s ▁profile ▁as ▁a ▁tour ist ▁destination . ▁ ▁, ▁activity ▁and ▁advent ure ▁tour ism ▁in ▁the ▁Atlas ▁and ▁R if ▁Mountains ▁are ▁the ▁fast est ▁growth ▁area ▁in ▁Mor oc can ▁tour ism . ▁These ▁locations ▁have ▁excellent ▁walking ▁and ▁tre kk ing ▁opportun ities ▁from ▁late