7 , ▁German ▁and ▁Swiss ▁director ▁Andrea ▁Re iter ▁real ised ▁a ▁document ary ▁( produ ced ▁by ▁H ug of il m ) ▁about ▁et oy ' s ▁" M ission ▁E tern ity " ▁project , ▁a ▁" dig ital ▁cult ▁of ▁the ▁dead ". ▁ ▁As ▁of ▁ 2 0 1 5 , ▁a ▁history ▁over view ▁on ▁the ▁group ' s ▁website ▁describes ▁it ▁as ▁entering ▁" hi bern ation ▁mode " ▁in ▁ 2 0 1 3 . ▁ ▁Toy war ▁ ▁The ▁to y war ▁was ▁a ▁legal ▁battle ▁around ▁ 1 9 9 9 / 2 0 0 0 ▁between ▁the ▁Internet ▁to y ▁ret ail er ▁e To ys . com ▁and ▁et oy ▁about ▁the ▁domain ▁name ▁et oy . com . ▁F ear ing ▁brand ▁dil ution ▁and ▁customer ▁confusion ▁about ▁the ▁similar ▁domain ▁names , ▁e To ys ▁su ed ▁et oy ▁for ▁tra dem ark ▁in fr ing ement , ▁and ▁asked ▁et oy ▁to ▁remove ▁graph ic ▁images ▁and ▁prof ane ▁language ▁from ▁their ▁website ▁that ▁were ▁bringing ▁customer ▁compla ints . ▁The ▁artists ▁refused ▁to ▁comp ly , ▁and ▁e To ys ▁eventually ▁obtained ▁a ▁pre lim inary ▁inj unction ▁against ▁et oy ▁which ▁shut ▁down ▁their ▁website . ▁et oy ▁fought ▁back ▁with ▁a ▁coordin ated ▁public ▁relations ▁campaign ▁and ▁Internet - based ▁den ial ▁of ▁service ▁attacks ▁on ▁e To ys . com . ▁After ▁several ▁weeks ▁e To ys ▁dropped ▁the ▁law suit ▁and ▁the ▁et