▁he ▁im pressed ▁with ▁his ▁direction ▁of ▁the ▁ 1 9 5 8 ▁P GA ▁Championship . ▁Rec ru ited ▁by ▁the ▁network , ▁who ▁had ▁no ▁one ▁with ▁expert ise ▁in ▁the ▁relatively ▁new ▁field ▁of ▁golf ▁broadcast ing , ▁he ▁went ▁on ▁to ▁be ▁executive ▁producer ▁of ▁CBS ' s ▁golf ▁coverage ▁from ▁ 1 9 5 9 ▁to ▁ 1 9 9 6 . ▁During ▁his ▁time ▁at ▁CBS , ▁he ▁was ▁nick named ▁" The ▁Ay atol lah " ▁for ▁his ▁br us que , ▁un comp rom ising ▁approach ▁to ▁direct ing ▁broadcast s . ▁Ch irk in ian ▁was ▁particularly ▁well ▁regarded ▁for ▁the ▁coverage ▁of ▁the ▁Masters ▁Tournament ▁that ▁he ▁o vers aw ▁for ▁four ▁dec ades , ▁working ▁closely ▁with ▁the ▁management ▁of ▁August a ▁National ▁to ▁ensure ▁they ▁were ▁satisfied . ▁Following ▁his ▁ret irement , ▁he ▁remained ▁a ▁consult ant ▁to ▁CBS ▁for ▁golf ▁coverage . ▁ ▁Ch irk in ian ▁was ▁responsible ▁for ▁a ▁number ▁of ▁innov ations ▁in ▁the ▁television ▁presentation ▁of ▁golf . ▁He ▁ens ured ▁as ▁many ▁micro ph ones ▁as ▁possible ▁were ▁placed ▁around ▁the ▁golf ▁course ▁to ▁pick ▁up ▁the ▁sounds ▁of ▁the ▁tournament ▁and ▁golf ers ' ▁convers ations , ▁rather ▁than ▁having ▁comment ators ▁talk ▁over ▁silent ▁foot age . ▁He ▁showed ▁as ▁many ▁golf ▁sh ots ▁as ▁possible , ▁cutting ▁quickly ▁from ▁player ▁to ▁player ▁to ▁keep ▁up ▁the ▁pace ▁of ▁the ▁broadcast , ▁una f raid ▁of ▁foc using ▁on ▁the ▁game '