▁mot if ▁to ▁put ▁it ▁in ▁the ▁' G ault ier ▁universe '" ▁that ▁represents ▁"[ G ault ier ' s ] ▁idea ▁of ▁what ▁men ▁are ▁about ▁– ▁being ▁sed uct ive , ▁being ▁sexual , ▁[ and ] ▁being ▁advent ur ous ." ▁The ▁fra gr ance ▁is ▁pack aged ▁in ▁an ▁al umin um ▁can , ▁a ▁mot if ▁G ault ier ▁has ▁used ▁in ▁his ▁collections ▁since ▁ 1 9 8 0 . ▁Kur k dj ian ▁re called ▁bel ieving ▁that ▁the ▁fra gr ance ▁"[ was ] ▁not ▁going ▁to ▁work ▁at ▁all " ▁upon ▁seeing ▁the ▁overall ▁pack aging ▁because ▁" the ▁bott le ▁not ▁looking ▁like ▁a ▁bott le " ▁was ▁" very ▁un con vent ional " ▁in ▁the ▁ 1 9 9 0 s . ▁ ▁Release ▁and ▁impact ▁Sh ise ido ▁subs idi ary ▁Be auté ▁Pr est ige ▁International ▁distributed ▁Jean ▁Paul ▁G ault ier ▁fra gr ances , ▁including ▁Le ▁Male ▁from ▁launch ▁in ▁ 1 9 9 5 , ▁through ▁a ▁license ▁agreement ▁that ▁was ▁to ▁extend ▁from ▁ 1 9 9 1 ▁through ▁June ▁ 3 0 , ▁ 2 0 1 6 . ▁On ▁January ▁ 1 , ▁ 2 0 1 6 , ▁Pu ig ▁acquired ▁the ▁fra gr ance ▁license ▁from ▁Sh ise ido ▁for ▁$ 7 9 . 2 ▁million ▁and ▁compens ated ▁the ▁early ▁term ination ▁of ▁the ▁license ▁for ▁$ 2 2 . 6 ▁million . ▁With ▁this ▁purchase , ▁Pu ig