▁Los ▁Angeles , ▁CA ▁in ▁the ▁film ▁business . ▁ ▁Pet erman ▁own s ▁a ▁cabin ▁on ▁a ▁ 5 5 0 - acre ▁par cel ▁of ▁land ▁in ▁Lex ington , ▁K Y ▁that ▁was ▁formerly ▁far med ▁by ▁his ▁son ▁Se an . ▁ ▁In ▁ 2 0 0 1 , ▁John ▁Pet erman ▁presented ▁a ▁lecture ▁titled ▁“ The ▁P ain ful ▁but ▁Ess ential ▁Art ▁of ▁Fail ing ” ▁to ▁his ▁al ma ▁mater , ▁College ▁of ▁the ▁Holy ▁Cross . ▁Pet erman ▁spoke ▁to ▁the ▁pre - bus iness ▁program ▁at ▁the ▁inv itation ▁of ▁Nancy ▁Bald iga , ▁the ▁pre - bus iness ▁ad visor ▁and ▁associate ▁professor ▁of ▁econom ics . ▁ ▁Works ▁After ▁the ▁J . ▁Pet erman ▁Company ▁file d ▁for ▁bank rupt cy ▁and ▁was ▁bought ▁by ▁Paul ▁Harris ▁St ores , ▁Pet erman ▁wrote ▁a ▁book , ▁Pet erman ▁R ides ▁Again , ▁a ▁ 2 0 0 0 ▁mem oir ▁that ▁expl ores ▁his ▁life ▁from ▁his ▁early ▁baseball ▁career ▁to ▁finding ▁products ▁for ▁the ▁catalog ▁while ▁travel ing . ▁It ▁also ▁chron icles ▁the ▁rise ▁and ▁fall ▁of ▁the ▁J . ▁Pet erman ▁Company ▁and ▁Pet erman ' s ▁“ hard - won ▁less ons ▁in ▁entrepr ene ur ship .” ▁The ▁book ▁was ▁published ▁November ▁ 6 , ▁ 2 0 0 0 ▁and ▁has ▁ 2 2 5 ▁pages . ▁ ▁References ▁ ▁External ▁links ▁ ▁The ▁J ▁Pet erman ▁Company ▁▁ ▁Pet erman ' s ▁E ye