1 9 9 1 ▁and ▁Baby ▁Ruth ▁in ▁ 1 9 9 2 . ▁ ▁In ▁ 1 9 9 9 , ▁Gordon ▁along ▁with ▁Cup ▁crew ▁chief ▁E vern ham ▁formed ▁Gordon / E vern ham ▁Mot ors ports ▁( GE M ) ▁in ▁the ▁Bus ch ▁Series ▁with ▁Gordon ▁and ▁Rick ▁Hend rick ' s ▁son ▁R icky ▁Hend rick ▁as ▁drivers , ▁the ▁Rain bow ▁War riors ▁as ▁pit ▁crew ▁and ▁Patrick ▁Don ah ue ▁as ▁crew ▁chief . ▁The ▁co - owned ▁team ▁received ▁a ▁full ▁spons or ship ▁from ▁Pe psi ▁and ▁ran ▁six ▁races ▁with ▁Gordon ▁as ▁driver ▁and ▁E vern ham ▁as ▁crew ▁chief . ▁G EM ▁only ▁surv ived ▁one ▁year ▁as ▁E vern ham ▁left ▁Hend rick ▁Mot ors ports , ▁cit ing ▁t ension ▁between ▁him ▁and ▁the ▁team , ▁ending ▁one ▁of ▁the ▁most ▁dominant ▁driver / cre w - ch ief ▁combinations ▁in ▁NAS C AR ▁history . ▁Gordon ▁extended ▁his ▁Bus ch ▁experiment ▁one ▁more ▁year , ▁through ▁ 2 0 0 0 ▁as ▁co - owner , ▁with ▁Rick ▁Hend rick ▁bu ying ▁E vern ham ' s ▁half , ▁and ▁G EM ▁becoming ▁J G ▁Mot ors ports . ▁In ▁two ▁seasons , ▁Gordon ▁won ▁twice , ▁in ▁ 1 9 9 9 ▁at ▁the ▁Out back ▁Ste ak house ▁ 2 0 0 , ▁the ▁inaug ural ▁race ▁at ▁Phoenix , ▁and ▁ 2 0 0 0 ▁at ▁Hom est ead . ▁ ▁Cup ▁Series ▁ ▁In