▁short age ▁caused ▁it ▁to ▁cut ▁back ▁on ▁advert ising ▁and ▁Col gate - P alm ol ive ▁became ▁the ▁spons or . ▁The ▁show ' s ▁run ▁on ▁N BC ▁ended ▁on ▁June ▁ 2 6 , ▁ 1 9 4 8 . ▁ ▁ABC ▁On ▁November ▁ 4 , ▁ 1 9 4 8 , ▁Kol lege ▁moved ▁to ▁day time ▁on ▁ABC . ▁It ▁ran ▁until ▁July ▁ 2 9 , ▁ 1 9 4 9 , ▁with ▁P ills bury ▁spons oring . ▁ ▁Television ▁Ky ser ▁took ▁the ▁program ▁to ▁television ▁on ▁December ▁ 1 , ▁ 1 9 4 9 , ▁on ▁N BC , ▁where ▁it ▁ran ▁week ly ▁until ▁December ▁ 2 8 , ▁ 1 9 5 0 . ▁The ▁format ▁was ▁essentially ▁the ▁same ▁as ▁that ▁of ▁the ▁radio ▁program , ▁including ▁Ky ser ' s ▁we aring ▁a ▁cap ▁and ▁g own . ▁Ky ser , ▁Douglas , ▁and ▁Kab ib ble ▁were ▁the ▁only ▁entertain ers ▁carried ▁over ▁from ▁the ▁radio ▁version . ▁Other ▁regular s ▁were ▁L iza ▁Pal mer , ▁Sue ▁Ben nett , ▁D iane ▁S inc la ir , ▁and ▁Ken ▁Sp a ul ding . ▁Ben ▁Gra uer ▁and ▁Roy ▁Marshall ▁were ▁the ▁announ cers . ▁ ▁The ▁program ▁returned ▁to ▁TV ▁on ▁July ▁ 4 , ▁ 1 9 5 4 , ▁again ▁on ▁N BC , ▁and ▁ran ▁until ▁September ▁ 1 2 , ▁ 1 9 5 4 . ▁Tennessee ▁Er nie ▁Ford