▁the ▁Los ers ' ▁Club ▁play fully ▁ban ter ing ▁about ▁" gray ▁water " ▁A ▁series ▁of ▁sc ary ▁images ▁soon ▁follow ▁before ▁the ▁tra iler ▁ends ▁on ▁Pen ny wise ▁doing ▁un im agin able ▁bal lo on ▁tr icks ▁to ▁l ure ▁a ▁victim ." ▁Matt ▁Gold berg ▁of ▁Coll ider . com ▁pra ised ▁the ▁tra iler , ▁and ▁stated : ▁" This ▁new ▁tra iler ▁really ▁plays ▁up ▁the ▁k ids ' ▁role ▁and ▁their ▁fear s . ▁It ' s ▁a ▁smart ▁move , ▁because ▁if ▁a ▁sequ el ▁does ▁come ▁along , ▁it ' s ▁going ▁to ▁be ▁looking ▁at ▁the ▁k ids ▁as ▁adult s , ▁so ▁that ▁aspect ▁will ▁be ▁lost ." ▁Digital ▁Sp y ' s ▁Jack ▁Tom lin ▁spoke ▁of ▁the ▁clar ity ▁in ▁that ▁director ▁Mus chi etti ' s ▁film ▁will ▁carry ▁on ▁down ▁the ▁" c ree py ▁as ▁hell " ▁v ibe ▁he ▁gave ▁the ▁first ▁tra iler . ▁On ▁July ▁ 1 3 , ▁ 2 0 1 7 , ▁Entertainment ▁Week ly ▁released ▁a ▁collection ▁of ▁new ▁images ▁and ▁concept ▁art ▁such ▁as ▁Pen ny wise ' s ▁la ir ▁to ▁promote ▁It , ▁including ▁comment ary ▁from ▁director ▁Andy ▁Mus chi etti . ▁On ▁July ▁ 1 9 , ▁ 2 0 1 7 , ▁New ▁Line ▁Cinema ▁show c ased ▁its ▁promotion ▁of ▁It , ▁by ▁re le asing ▁three ▁re els ▁of ▁foot age ▁at ▁San ▁Diego ▁Com ic - Con , ▁before