ía ▁failed ▁to ▁reg ain ▁their ▁top ▁level ▁status ▁after ▁finishing ▁sevent h . ▁ ▁Bright on ▁& ▁H ove ▁Alb ion ▁ ▁On ▁ 1 6 ▁January ▁ 2 0 1 3 , ▁Ul lo a ▁transferred ▁to ▁Championship ▁side ▁Bright on ▁& ▁H ove ▁Alb ion ▁on ▁a ▁four - and - a - half - year ▁deal , ▁for ▁an ▁und is closed ▁fee ▁believed ▁to ▁be ▁around ▁£ 2   mill ion . ▁He ▁scored ▁on ▁his ▁debut ▁ten ▁days ▁later , ▁in ▁a ▁ 2 – 3 ▁home ▁loss ▁against ▁Ar sen al ▁in ▁the ▁FA ▁Cup . ▁ ▁On ▁ 2 ▁March ▁ 2 0 1 3 , ▁Ul lo a ▁became ▁the ▁first ▁ever ▁player ▁to ▁score ▁a ▁hat - tr ick ▁at ▁Fal mer ▁Stadium , ▁during ▁Bright on ' s ▁ 4 – 1 ▁win ▁over ▁Hud ders field ▁Town . ▁Two ▁weeks ▁later ▁he ▁scored ▁twice ▁against ▁Cry stal ▁Palace ▁in ▁a ▁ 3 – 0 ▁victory , ▁also ▁at ▁home , ▁contrib uting ▁to ▁his ▁team ' s ▁first ▁home ▁win ▁in ▁the ▁M 2 3 ▁der by ▁since ▁ 1 9 8 8 ; ▁manager ▁G us ▁Po y et ▁described ▁him ▁as ▁" d ifferent ▁class "; ▁he ▁continued ▁his ▁scoring ▁run ▁on ▁the ▁ 3 0 th , ▁with ▁his ▁nin th ▁goal ▁in ▁ 1 2 ▁matches ▁coming ▁in ▁a ▁ 2 – 2 ▁draw ▁at ▁Not ting ham ▁Forest . ▁ ▁On ▁ 2 7 ▁April ▁