▁employ ers ▁were ▁still ▁disc rimin ating ▁against ▁women ▁in ▁terms ▁of ▁h iring ▁women ▁and ▁une qual ▁pay ▁with ▁men . ▁Women ' s ▁rights ▁advoc ates ▁saw ▁that ▁these ▁legal ▁changes ▁were ▁not ▁being ▁enfor ced ▁and ▁wor ried ▁that ▁without ▁a ▁femin ist ▁pressure ▁group , ▁a ▁type ▁of ▁" NA AC P ▁for ▁women ," ▁women ▁would ▁not ▁be ▁able ▁to ▁combat ▁disc rim ination . ▁N OW ▁was ▁created ▁in ▁order ▁to ▁mobil ize ▁women , ▁give ▁women ' s ▁rights ▁advoc ates ▁the ▁power ▁to ▁put ▁pressure ▁on ▁employ ers ▁and ▁the ▁government , ▁and ▁to ▁promote ▁full ▁equality ▁of ▁the ▁sex es . ▁It ▁hoped ▁to ▁increase ▁the ▁number ▁of ▁women ▁att ending ▁colleg es ▁and ▁gradu ate ▁schools , ▁employed ▁in ▁professional ▁jobs ▁instead ▁of ▁domestic ▁or ▁secret arial ▁work , ▁and ▁appointed ▁to ▁federal ▁offices . ▁N OW ' s ▁Stat ement ▁of ▁Pur pose , ▁which ▁was ▁adopted ▁at ▁its ▁organ izing ▁conference ▁in ▁Washington , ▁D . C ., ▁on ▁October ▁ 2 9 , ▁ 1 9 6 6 , ▁decl ares ▁among ▁other ▁things ▁that ▁" the ▁time ▁has ▁come ▁to ▁confront , ▁with ▁concrete ▁action , ▁the ▁conditions ▁that ▁now ▁prevent ▁women ▁from ▁enjo ying ▁the ▁equality ▁of ▁opportunity ▁and ▁freedom ▁of ▁choice ▁which ▁is ▁their ▁right , ▁as ▁individual ▁Americans , ▁and ▁as ▁human ▁be ings ." ▁N OW ▁was ▁also ▁one ▁of ▁the ▁first ▁women ' s ▁organizations ▁to ▁include ▁the ▁concerns ▁of ▁black ▁women ▁in ▁their