▁artist ▁Way ▁Band y ▁joined ▁Charles ▁of ▁the ▁R itz ▁as ▁the ▁sal on ▁director ▁of ▁make up . ▁ ▁O wn ership ▁changes ▁▁ ▁In ▁ 1 9 7 2 , ▁Richard ▁B . ▁Sal omon ▁retired , ▁and ▁the ▁company ▁was ▁acquired ▁by ▁ph arma ce ut ical ▁company ▁E . R . ▁S qu ib b , ▁with ▁a ▁market ▁value ▁of ▁$ 1 0 0 ▁million . ▁ ▁In ▁ 1 9 7 7 , ▁Y ves ▁Saint ▁Laurent ▁Be a ute ▁launched ▁O pi um . ▁In ▁ 1 9 7 8 , ▁R itz ▁introduced ▁a ▁new ▁women ' s ▁fra gr ance , ▁En j oli , ▁designed ▁( as ▁noted ▁in ▁its ▁popular ▁television ▁commer ci als ) ▁as ▁" the ▁eight ▁hour ▁perf ume ▁for ▁the ▁ 2 4 - hour ▁woman "; ▁the ▁commercial ' s ▁theme ▁song ▁was ▁a ▁re make ▁of ▁Peg gy ▁Lee ' s ▁ 1 9 6 3 ▁hit ▁song ▁" I ' m ▁A ▁Woman ". ▁In ▁ 1 9 8 4 ▁Charles ▁of ▁the ▁R itz ▁launched ▁Fore ver ▁K ry st le ▁and ▁Car r ington , ▁successful ▁fra gr ances ▁based ▁on ▁American ▁television ▁drama ▁D ynast y ▁characters . ▁ ▁In ▁ 1 9 8 6 , ▁S qu ib b ▁sold ▁the ▁entire ▁division ▁back ▁to ▁Y ves ▁Saint ▁Laurent ▁for ▁$ 5 0 0 ▁million , ▁who ▁inv ested ▁heavily ▁in ▁a ▁new ▁men ' s ▁fra gr ance ▁called ▁Jazz