▁Poland ▁after ▁the ▁last ▁manufact uring ▁plant ▁in ▁R iom , ▁P uy - de - D ôme ▁closed ▁its ▁doors ▁in ▁the ▁end ▁of ▁ 2 0 1 7 . ▁ ▁Between ▁the ▁World ▁Wars ▁the ▁sm oking ▁of ▁Ga ulo ises ▁in ▁France ▁was ▁considered ▁patri otic ▁and ▁an ▁affili ation ▁with ▁French ▁" heart land " ▁values . ▁The ▁brand ▁was ▁associated ▁with ▁the ▁cig aret te - sm oking ▁po il u ▁( a ▁sl ang ▁term ▁for ▁the ▁French ▁inf antry man ▁in ▁the ▁tren ches ) ▁and ▁the ▁resistance ▁f igh ters ▁during ▁the ▁V ich y ▁Reg ime . ▁Their ▁s log an ▁was ▁" Li bert é ▁toujours " ▁( Fre edom ▁forever ). ▁George ▁Or well ▁tells ▁of ▁how ▁he ▁" squ ander ed ▁two ▁fran cs ▁fifty ▁on ▁a ▁packet ▁of ▁Ga ulo is ▁Ble u " ▁in ▁his ▁ 1 9 3 3 ▁book ▁Down ▁and ▁Out ▁in ▁Paris ▁and ▁London . ▁In ▁ 1 9 3 9 - 4 0 ▁some ▁packets ▁of ▁c igare tt es ▁were ▁given ▁a ▁distinct ive ▁" t ro op ▁brand ". ▁ ▁In ▁March ▁ 1 9 5 4 ▁SE IT A ▁launched ▁the ▁" G a ulo ise ▁Dis que ▁Ble u " ▁brand , ▁with ▁CE O ▁Pierre ▁Gr im anel li ▁proud ▁of ▁the ▁new ▁pack aging ▁that ▁would , ▁he ▁argued , ▁increase ▁sales . ▁ ▁The ▁brand ▁was ▁also ▁linked ▁to ▁high - status ▁and ▁inspir ational ▁figures ▁representing