2 0 1 0 . ▁The ▁photo ▁itself ▁is ▁a ▁small ▁cro pping ▁of ▁an ▁original ▁picture ▁of ▁Cu omo ▁being ▁emb rac ed ▁by ▁Gar cia , ▁taken ▁in ▁the ▁green ▁room ▁of ▁L ope z ▁Ton ight ▁while ▁We e zer ▁and ▁Jorge ▁Gar cia ▁were ▁tap ing ▁segments ▁for ▁separate ▁shows ▁on ▁the ▁same ▁day . ▁ ▁Origin ally , ▁the ▁band ▁was ▁going ▁to ▁self ▁title ▁the ▁album ▁for ▁a ▁fourth ▁time , ▁but ▁decided ▁against ▁it , ▁since ▁the ▁band ▁figured ▁most ▁fans ▁would ▁simply ▁refer ▁to ▁the ▁album ▁as ▁the ▁" H ur ley " ▁album . ▁Gu itar ist ▁Brian ▁Bell ▁stated ▁public ly ▁that ▁the ▁record ▁was ▁named ▁after ▁cl othing ▁company ▁Hur ley ▁International , ▁whose ▁b oss es ▁he ▁said ▁fund ed ▁the ▁recording ▁and ▁provided ▁a ▁studio ▁for ▁recording ▁sessions . ▁Bell ▁later ▁claimed ▁that ▁he ▁was ▁mistaken ▁and ▁that ▁the ▁album ▁was ▁in ▁fact ▁named ▁after ▁the ▁Lost ▁character ▁and ▁not ▁the ▁cl othing ▁company . ▁However , ▁the ▁group ▁subsequently ▁worked ▁with ▁the ▁cl othing ▁manufact urer ▁to ▁create ▁a ▁We e zer - brand ed ▁cl othing ▁line . ▁ ▁Prom otion ▁We e zer ▁used ▁internet ▁streaming ▁service ▁YouTube ▁as ▁a ▁way ▁to ▁promote ▁the ▁album . ▁We e zer ▁loan ed ▁itself ▁to ▁ 1 5 ▁amateur ▁online ▁video ▁produ cers , ▁" going ▁along ▁with ▁whatever ▁plans ▁the ▁cre ator ▁could ▁execute ▁in ▁about ▁ 3 0 ▁minutes ." ▁The ▁band ▁used ▁many ▁of ▁the ▁popular