' s ▁Corporation ▁by ▁Don ▁Thompson ▁on ▁June ▁ 3 0 , ▁ 2 0 1 2 . ▁Vice ▁Chair man ▁was ▁a ▁position ▁that ▁he ▁held ▁before ▁becoming ▁CE O ▁in ▁November ▁ 2 0 0 4 . ▁ ▁His ▁greatest ▁accomplish ment , ▁the ▁" Plan ▁to ▁Win " ▁strategy , ▁managed ▁to ▁f lip ▁the ▁company ▁by ▁revers ing ▁its ▁falling ▁prof its . ▁This ▁strategy ▁focused ▁on ▁impro ving ▁on ▁locations ▁that ▁already ▁existed ▁instead ▁of ▁expand ing ▁and ▁building ▁more . ▁ ▁They ▁hoped ▁to ▁achieve ▁“ f aster , ▁friend lier ▁service ; ▁t ast ier ▁food ; ▁a ▁more ▁appe aling ▁amb iance ; ▁better ▁value ; ▁and ▁sh ar per ▁market ing .” ▁ ▁By ▁sh ifting ▁strateg ies , ▁Sk inner ▁and ▁his ▁team ▁were ▁able ▁to ▁increase ▁Mc Donald ' s ▁total ▁sales , ▁increasing ▁from ▁$ 5 0 . 1 ▁billion ▁in ▁ 2 0 0 4 ▁to ▁$ 7 0 . 1 ▁billion ▁in ▁ 2 0 0 8 . ▁ ▁Sk inner ▁retired ▁as ▁Vice ▁Chair man ▁and ▁Chief ▁Executive ▁Officer ▁on ▁June ▁ 3 0 , ▁ 2 0 1 2 ▁after ▁ 4 1 ▁years ▁with ▁Mc Donald ' s . ▁In ▁ 2 0 1 2 , ▁he ▁received ▁total ▁annual ▁compens ation ▁of ▁$ 2 7 , 7 4 1 , 4 0 8 . ▁ ▁Other ▁As ▁of ▁ 2 0 1 4 , ▁Sk inner ▁is ▁a ▁member ▁of ▁the ▁board ▁of ▁direct ors