ple ▁versus ▁coord ination ▁standards ▁for ▁the ▁" code - structure " ▁and ▁the ▁question ▁of ▁factor ▁versus ▁product ▁control ▁within ▁those ▁social ▁process ▁which ▁carried ▁the ▁" message " ▁components . ▁While ▁" ut ility " ▁could ▁be ▁regarded ▁as ▁the ▁value - pr inci ple ▁for ▁the ▁economy ▁( medium : ▁money ), ▁" effect iveness " ▁was ▁the ▁value - pr inci ple ▁for ▁the ▁political ▁system ▁( by ▁political ▁power ) ▁and ▁social ▁solid ar ity ▁for ▁the ▁soci etal ▁community ▁( by ▁social ▁influence ). ▁Par s ons ▁would ▁eventually ▁chose ▁the ▁concept ▁of ▁value - commit ment ▁as ▁the ▁generalized ▁symbol ic ▁medium ▁for ▁the ▁fid u ci ary ▁system ▁with ▁integrity ▁as ▁the ▁value ▁principle . ▁ ▁Contact s ▁with ▁other ▁sch ol ars ▁In ▁August ▁ 1 9 6 3 , ▁Par s ons ▁got ▁a ▁new ▁research ▁assistant , ▁Victor ▁L id z , ▁who ▁would ▁become ▁an ▁important ▁collabor ator ▁and ▁colle ague . ▁In ▁ 1 9 6 4 , ▁Par s ons ▁fle w ▁to ▁Heidel berg ▁to ▁celebr ate ▁the ▁ 1 0 0 th ▁birth day ▁of ▁We ber ▁and ▁discuss ▁We ber ' s ▁work ▁with ▁Hab erm as , ▁Herbert ▁Marc use , ▁and ▁others . ▁Par s ons ▁delivered ▁his ▁paper ▁" E valu ation ▁and ▁Object ivity ▁in ▁Social ▁Science : ▁An ▁Inter pret ation ▁of ▁Max ▁We ber ' s ▁Cont ribution ." ▁The ▁meeting ▁became ▁in ▁reality ▁a ▁cl ash ▁between ▁pro -