▁activ ating ▁networks ▁that ▁create ▁primarily ▁positive ▁feelings ▁toward ▁your ▁candidate ▁or ▁party ▁and ▁negative ▁feelings ▁toward ▁the ▁oppon ent ▁… ▁ ▁You ▁can ▁s log ▁it ▁for ▁those ▁few ▁mill im eters ▁of ▁c ere br al ▁tur f ▁that ▁process ▁facts , ▁figures ▁and ▁policy ▁statements . ▁Or ▁you ▁can ▁… ▁target ▁different ▁emot ional ▁states ▁ ▁with ▁messages ▁designed ▁to ▁maxim ize ▁their ▁appeal . ▁ ▁Modern ▁theories ▁ ▁A ▁social ▁psych ology ▁theory ▁pos its ▁that ▁att itudes ▁have ▁three ▁components ▁— ▁affect , ▁cogn ition ▁and ▁behavior . ▁The ▁cogn itive ▁dimension ▁refers ▁" to ▁belief s ▁that ▁one ▁holds ▁about ▁the ▁attitude ▁object , ▁and ▁behavior ▁has ▁been ▁used ▁to ▁describe ▁over t ▁actions ▁and ▁responses ▁to ▁the ▁attitude ▁object ." ▁A ffect , ▁mean while , ▁describes ▁" the ▁positive ▁and ▁negative ▁feelings ▁that ▁one ▁holds ▁toward ▁an ▁attitude ▁object ", ▁that ▁is , ▁the ▁emot ional ▁dimension ▁of ▁an ▁attitude . ▁Modern ▁the or ists ▁have ▁modified ▁the ▁tri part ite ▁theory ▁to ▁argue ▁that ▁an ▁attitude ▁" does ▁not ▁consist ▁of ▁these ▁elements , ▁but ▁is ▁instead ▁a ▁general ▁evalu ative ▁summary ▁of ▁the ▁information ▁derived ▁from ▁these ▁bases ." ▁ ▁Political ▁scient ist ▁George ▁Marcus ▁( writing ▁with ▁Russell ▁Ne uman ▁and ▁Michael ▁Mack uen ) ▁ident ifies ▁two ▁mental ▁systems ▁through ▁which ▁reason ▁and ▁em otion ▁interact ▁in ▁man aging ▁and ▁processing ▁political ▁stim uli : ▁ ▁First , ▁the ▁disposition ▁system ▁" prov ides ▁people ▁with ▁an ▁understanding , ▁an ▁emot