’ t ▁do ▁sh * t . ▁I ▁don ’ t ▁watch ▁Rap ▁City ▁or ▁anything . ▁Maybe ▁I ▁should , ▁but ▁I ’ m ▁out ▁gr inding . ▁Def ▁Jam ▁ain ’ t ▁never ▁de alt ▁with ▁a ▁cat ▁they ▁had ▁to ▁catch ▁up ▁with . ▁I ▁be ▁doing ▁sh * t ▁they ▁don ’ t ▁even ▁know ▁about .” After ▁seeing ▁a ▁photo ▁of ▁Lil ▁Wayne ▁with ▁guns ▁and ▁mar iju ana ▁in ▁VI BE ▁magazine , ▁Mack ▁expressed ▁his ▁fr ustration ▁in ▁a ▁July ▁ 1 2 , ▁ 2 0 0 6 ▁interview ▁with ▁Vel ocity , ▁saying ▁intelligence ▁was ▁" f rown ed ▁upon ▁in ▁the ▁current ▁hip - h op ▁climate " ▁and ▁that ▁members ▁of ▁the ▁culture ▁had ▁" lost ▁a ▁sense ▁of ▁responsibility ▁to ▁each ▁other ." ▁This ▁prompt ed ▁him ▁to ▁launch ▁a ▁short - l ived ▁online ▁magazine , ▁called ▁N U ANCE , ▁which ▁included ▁inter views ▁with ▁New ▁Jack ▁City ▁screen writer ▁Barry ▁Michael ▁Cooper , ▁black ▁conserv ative ▁author ▁Sh el by ▁Ste ele ▁and ▁Marc ▁Lam ont ▁Hill . ▁ ▁Block ▁Star z ▁Music ▁ ▁Mack ▁became ▁the ▁market ing ▁manager ▁of ▁a ▁German ▁hip - h op ▁website ▁called ▁Y o R aps . com ▁in ▁ 2 0 0 8 . ▁Later ▁that ▁year , ▁he ▁and ▁the ▁site ' s ▁owner , ▁K ai ▁Den ninger , ▁formed ▁an ▁online ▁record ▁label ▁called ▁Block ▁Star z ▁Music ▁to ▁promote ▁free ▁mi xt apes ▁by ▁the ▁independent