▁addition , ▁flav oured ▁versions ▁of ▁the ▁che ese ▁( such ▁as ▁ham , ▁gru y ère , ▁gar lic , ▁pap ri ka , ▁m ush room , ▁ch è vre , ▁ble u , ▁ha z eln ut , ▁p izza ▁and ▁on ion ) ▁are ▁also ▁available ▁in ▁various ▁mark ets ▁world wide . ▁ ▁E volution ▁of ▁the ▁brand ▁The ▁L aug hing ▁Cow ▁is ▁red ▁and ▁white ▁and ▁j ov ial , ▁and ▁is ▁almost ▁always ▁dep icted ▁we aring ▁ear ▁tags ▁that ▁look ▁like ▁the ▁round ▁boxes ▁the ▁che ese ▁comes ▁in ▁( an ▁example ▁of ▁the ▁Dro ste ▁effect ). ▁On ▁April ▁ 1 6 , ▁ 1 9 2 1 , ▁Lé on ▁Bel ▁tra dem ark ed ▁his ▁brand , ▁called ▁La ▁V ache ▁qui ▁rit , ▁in ▁France . ▁In ▁the ▁tra dem ark , ▁the ▁cow ▁is ▁said ▁to ▁have ▁' a ▁h il ari ous ▁expression '. ▁Bel ▁had ▁made ▁the ▁original ▁drawing ▁himself , ▁after ▁seeing ▁a ▁trav elling ▁meat ▁w agon ▁during ▁World ▁War ▁I ▁called ▁" La ▁W ach ky rie ", ▁a ▁play ▁on ▁the ▁word ▁for ▁V alk y rie . ▁In ▁the ▁beginning ▁she ▁was ▁not ▁la ughing , ▁she ▁was ▁not ▁red ▁and ▁she ▁did ▁not ▁wear ▁ear ▁tags . ▁This ▁pat ent ▁was ▁the ▁very ▁first ▁brand ed ▁che ese ▁product ▁registered ▁in ▁France . ▁In ▁ 1 9 2 4 , ▁illustr ator ▁Benjamin ▁Rab ier ▁edited ▁the ▁drawing ▁into ▁something ▁more