▁developing ▁customer - cons cious ▁employees ▁at ▁every ▁level ", ▁Journal ▁of ▁Business ▁Research , ▁vol ▁ 2 0 , ▁no ▁ 1 , ▁ 1 9 9 0 , ▁pp ▁ 6 3 – 7 0 ▁ ▁G ille tt , ▁A . ▁G . ▁( 2 0 1 5 ). ▁RE MA R K OR : ▁RE L ATION SH IP ▁MAR K ET ING ▁O RI ENT ATION ▁ON ▁LO C AL ▁GO VER N MENT ▁P ER FOR MAN CE . ▁Journal ▁of ▁Services ▁Research , ▁ 1 5 ( 1 ), ▁ 9 7 . ▁ ▁G ille tt , ▁A . G . ▁( 2 0 1 6 ). ▁M ULT IP LE ▁RE L ATION SH IP S ▁WITH ▁M ULT IP LE ▁S TA KE H OL DER S : ▁THE ▁S CO PE ▁OF ▁RE L ATION SH IP ▁MAR K ET ING ▁FOR ▁P UB LIC ▁SER V IC ES . ▁Journal ▁of ▁Services ▁Research , ▁ 1 6 ( 2 ), ▁ 1 – 2 8 . ▁ ▁G um mess on , ▁E . ▁( 2 0 1 1 ). ▁Total ▁relationship ▁market ing . ▁Rout ledge . ▁ ▁Lev itt , ▁T . ▁( 1 9 8 3 ) ▁" After ▁the ▁S ale ▁is ▁Over ", ▁Harvard ▁Business ▁Review , ▁Sept – Oct , ▁ 1 9 8 3 ▁ ▁McK en na , ▁R . ▁( 1 9 9 1 ) ▁" Mark eting ▁is ▁Everything ", ▁Harvard