▁ ▁m eth yl ▁but yr ate ▁ ▁m eth yl ▁hex ano ate ▁ ▁m eth yl ▁is oval er ate ▁ ▁m eth yl ▁oct ano ate ▁ ▁m eth yl ▁pent ano ate ▁ ▁m eth yl ▁prop ano ate ▁ ▁( E )- ner olid ol ▁ ▁non anal ▁ ▁non ano ic ▁acid ▁ ▁oc imen ol ▁ ▁oct yl ▁ac et ate ▁ ▁oct yl ▁but yr ate ▁ ▁oct yl ▁hex ano ate ▁ ▁oct yl ▁is oval er ate ▁ ▁pro py l ▁but yr ate ▁ ▁pro py l ▁hex ano ate ▁ ▁Mark eting ▁In ▁the ▁United ▁States ▁in ▁ 2 0 1 7 , ▁the ▁collect ive ▁commercial ▁production ▁of ▁st raw ber ries , ▁blue ber ries , ▁r asp ber ries , ▁and ▁black ber ries ▁was ▁a ▁$ 6 ▁billion ▁industry ▁domin ated ▁by ▁the ▁California ▁growing ▁and ▁market ing ▁company ▁D ris coll ' s . ▁In ▁ 2 0 1 7 , ▁st raw ber ries ▁alone ▁were ▁a ▁$ 3 . 5 ▁billion ▁market ▁of ▁which ▁ 8 2 % ▁was ▁for ▁fresh ▁fruit . ▁ ▁To ▁increase ▁consumer ▁demand ▁in ▁the ▁ 2 1 st ▁century , ▁commercial ▁produ cers ▁of ▁st raw ber ries ▁cultiv ated ▁them ▁mainly ▁for ▁favor able ▁a rom a ▁characteristics ▁similar ▁to ▁those ▁of ▁wild ▁st raw ber ries , ▁in ▁addition ▁to ▁having ▁large ▁size , ▁heart - shape , ▁gl oss y ▁red ▁exterior , ▁firm ness