▁is ▁cred ited ▁with ▁rest ruct uring ▁G S MA ▁from ▁a ▁Euro - cent ric ▁standards ▁body ▁to ▁a ▁powerful ▁global ▁trade ▁association . ▁ ▁In ▁a ▁ 2 0 0 8 ▁interview , ▁Ehr lich ▁said : ▁" I ▁wanted ▁to ▁change ▁it ▁to ▁a ▁proper ▁world - class ▁trade ▁association ▁that ▁focus es ▁on ▁commercial ization ▁and ▁strategy , ▁rather ▁than ▁some ▁A then ian ▁dem ocracy ▁getting ▁into ▁the ▁n itt y - gr itt y ▁of ▁the ▁technology ." ▁ ▁Ehr lich ▁is ▁the ▁board ▁chair ▁of ▁U CLA ▁Anderson ' s ▁Center ▁for ▁Global ▁Management , ▁and ▁is ▁a ▁member ▁of ▁ ▁U CLA / P ek ing ▁University ' s ▁Board ▁of ▁Direct ors . ▁ ▁Phil anth ropy ▁▁ ▁Ehr lich ▁created ▁the ▁Norm a ▁J . ▁Ehr lich ▁Sch olar ship ▁in ▁honor ▁of ▁his ▁mother ; ▁as ▁of ▁ 2 0 0 0 , ▁the ▁scholar ship ▁had ▁provided ▁support ▁for ▁ 5 9 ▁women . ▁▁ ▁Award ed ▁ann ually , ▁the ▁scholar ship ▁recogn izes ▁women ▁who ▁were ▁educated ▁in ▁the ▁public ▁school ▁system ▁of ▁California ▁and ▁have ▁been ▁act ively ▁involved ▁in ▁their ▁communities . ▁ ▁Additionally , ▁he ▁established ▁the ▁Craig ▁Ehr lich ▁Fellow ship ▁at ▁the ▁U CLA ▁Anderson ▁School ▁for ▁Management , ▁which ▁is ▁awarded ▁ann ually ▁to ▁two ▁M BA ▁candidates ▁from ▁main land ▁China , ▁Hong ▁Kong , ▁or ▁Taiwan . ▁ ▁The ▁scholar ships ▁are ▁granted ▁to ▁students ▁who ▁are ▁likely ▁to ▁util ize