▁opened ▁a ▁san ator ium ▁for ▁persons ▁add icted ▁to ▁the ▁im mod er ate ▁use ▁of ▁alco hol ▁and ▁op ium . ▁He ▁assert ed ▁ ▁that ▁" Al co hol ism ▁is ▁a ▁disease ▁and ▁I ▁can ▁c ure ▁it ." ▁His ▁treatment ▁centered ▁on ▁a ▁secret ▁prepar ation ▁that ▁he ▁said ▁contained ▁b ich lor ide ▁of ▁gold . ▁However , ▁chemical ▁analysis ▁revealed ▁that ▁the ▁propriet ary ▁t onic ▁contained ▁ 2 7 . 5 5 % ▁alco hol ▁plus ▁am mon ium ▁ch lor ide , ▁al oin ▁and ▁t inct ure ▁of ▁cin ch ona ▁but ▁no ▁gold . ▁His ▁hyp od erm ic ▁in jections ▁contained ▁sul f ate ▁of ▁st ry chn ine , ▁at rop ine ▁and ▁bor ac ic ▁acid . ▁ ▁In ▁ 1 8 9 0 , ▁K ee ley ▁began ▁s elling ▁franch ises ▁and ▁by ▁ 1 8 9 3 ▁there ▁were ▁ 9 2 ▁K ee ley ▁Instit utes ▁in ▁the ▁US , ▁Canada , ▁and ▁Mexico ▁and ▁that ▁number ▁grew ▁to ▁over ▁ 2 0 0 ▁and ▁expanded ▁to ▁Europe . ▁ ▁In ▁ 1 9 3 9 , ▁Time ▁magazine ▁reported ▁that ▁" Un v ary ing ▁is ▁the ▁traditional ▁K ee ley ▁routine . ▁ ▁An ▁incoming ▁in eb ri ate ▁pays ▁$ 1 6 0 , ▁plus ▁room ▁and ▁board , ▁must ▁stay ▁for ▁ 3 1 ▁days . ▁His ▁week ly ▁whis key ▁r ation ▁is ▁gradually ▁t aper ed ▁off : ▁eight