ation ▁Priv acy ▁Act ▁(" E CP A "). ▁While ▁a ▁pla us ible ▁alleg ation , ▁one ▁alleg ed ▁in ▁the ▁case , ▁it ▁was ▁expected ▁to ▁be ▁a ▁weak ▁argument . ▁As ▁such , ▁a ▁new ▁theory ▁had ▁to ▁be ▁developed ▁for ▁added ▁ass urance . ▁F inding ▁a ▁ 1 9 8 8 ▁law ▁which ▁involved ▁the ▁una ut hor ized ▁release ▁of ▁customer ▁video ▁r ental ▁and ▁sales ▁records , ▁Att orney ▁Mal ley ▁en vision ed ▁that ▁he ▁could ▁argue ▁that ▁websites ▁which ▁used ▁audio ▁and / or ▁video ▁within ▁its ▁market ing ▁ad s ▁were ▁" video - pro viders "; ▁moreover , ▁this ▁content , ▁IE ., ▁" online ▁games ", ▁merely ▁a ▁video . ▁The ▁law suit ▁alleg ed ▁the ▁release ▁of ▁the ▁records ▁was ▁a ▁viol ation ▁of ▁the ▁Video ▁Priv acy ▁Prote ction ▁Act .[ 1 ] ▁ ▁In ▁December ▁ 2 0 0 9 , ▁once ▁again , ▁Att orney ▁Joseph ▁H . ▁Mal ley , ▁( L aw ▁Off ices ▁of ▁Joseph ▁H . ▁Mal ley , ▁PC ., ▁Dallas ▁Texas ), ▁representing ▁an ▁anonymous ▁pla int iff , ▁file d ▁a ▁law suit ▁against ▁the ▁online ▁DVD ▁r ental ▁company ▁Net fli x ▁over ▁its ▁release ▁of ▁data ▁sets ▁for ▁the ▁Net fli x ▁Prize , ▁alleg ing ▁that ▁the ▁company ' s ▁release ▁of ▁the ▁information ▁constit uted ▁a ▁viol ation ▁of ▁the ▁V P PA .[ 2 ] ▁ ▁This ▁act ▁was ▁referenced ▁in ▁the ▁Lane ▁v .