▁led ▁him ▁to ▁dis continue ▁his ▁other ▁cand ies ▁and ▁concent rate ▁sole ly ▁on ▁his ▁Pe an ut ▁but ter ▁cup , ▁his ▁most ▁popular ▁offering . ▁ ▁Through out ▁the ▁war , ▁Re ese ▁built ▁his ▁company ▁based ▁on ▁the ▁success ▁of ▁a ▁single ▁product , ▁Re ese ' s ▁Pe an ut ▁But ter ▁Cu ps . ▁And ▁instead ▁of ▁s elling ▁the ▁product ▁by ▁weight , ▁pe an ut ▁but ter ▁cu ps ▁were ▁pack aged ▁for ▁ret ail ▁sale ▁with ▁each ▁c andy ▁wrapper ▁prom in ently ▁displaying ▁the ▁s log an : ▁" M ade ▁in ▁Ch oc olate ▁Town , ▁So ▁They ▁Must ▁Be ▁Good ". ▁Additionally ▁in ▁ 1 9 4 3 , ▁the ▁five - cent ▁cup ▁was ▁introduced ▁and ▁as ▁pack aging ▁machine ▁and ▁plant ▁autom ation ▁were ▁placed ▁into ▁production , ▁the ▁sales ▁of ▁Re ese ' s ▁Pe an ut ▁But ter ▁Cu ps ▁double d ▁every ▁four ▁years . ▁ ▁Before ▁H . B . ▁Re ese ▁died ▁in ▁ 1 9 5 6 , ▁he ▁began ▁construction ▁of ▁a ▁second ▁plant ▁located ▁at ▁ 9 2 5 ▁Re ese ▁Avenue , ▁H ers he y , ▁Pennsylvania . ▁Comple ted ▁on ▁November ▁ 3 0 , ▁ 1 9 5 7 , ▁this ▁new ▁modern ▁plant ▁contained ▁ 1 0 0 , 0 0 0 ▁square ▁feet ▁of ▁state - of - the - art ▁manufact uring ▁technology ▁built ▁at ▁a ▁cost ▁equivalent ▁of ▁$ 6 . 9 ▁million