2 0 1 1 , ▁they ▁signed ▁a ▁record ▁deal ▁with ▁Columbia ▁Records ▁in ▁North ▁America . ▁Steve ▁Bar nett , ▁the ▁co - ch air man ▁of ▁Columbia ▁Records , ▁said ▁it ▁was ▁not ▁a ▁difficult ▁decision ▁to ▁sign ▁with ▁One ▁D irection . ▁" Other ▁artists ▁in ▁that ▁category ▁had ▁got ten ▁a ▁little ▁older ," ▁he ▁said . ▁" I ▁just ▁thought ▁there ▁was ▁a ▁void , ▁and ▁maybe ▁they ▁could ▁se ize ▁and ▁hold ▁it ." ▁ ▁Com position ▁ ▁Up ▁All ▁Night ▁is ▁pre domin ately ▁a ▁pop ▁music ▁record ▁which ▁orient ates ▁into ▁elements ▁of ▁the ▁dance - pop , ▁te en ▁pop , ▁pop ▁rock ▁and ▁power ▁pop ▁gen res , ▁with ▁elect rop op ▁and ▁rock ▁music ▁influ ences . ▁Inst rument ation ▁throughout ▁the ▁record ▁is ▁provided ▁by ▁guitar ▁strings , ▁drums ▁and ▁a ▁piano . ▁The ▁album ▁opens ▁with ▁lead ▁single ▁" What ▁M akes ▁You ▁Beautiful ", ▁an ▁u pt em po ▁te en ▁pop ▁and ▁power ▁pop ▁song . ▁The ▁opening ▁guitar ▁r iff ▁has ▁been ▁noted ▁as ▁similar ▁to ▁that ▁of ▁Gre ase ▁single ▁" Sum mer ▁N ights ". ▁" What ▁M akes ▁You ▁Beautiful " ▁has ▁a ▁guitar - based ▁ch orus ; ▁Digital ▁Sp y ' s ▁Robert ▁Cop sey ▁li ken ed ▁it ▁to ▁a ▁cross ▁between ▁P ink ' s ▁" R a ise ▁Your ▁G lass " ▁and ▁Mc F ly ' s ▁" All ▁About ▁You ". ▁It ▁also ▁contains ▁cow bell ▁instrument