▁he ▁did ▁argue ▁that ▁the ▁population ▁as ▁a ▁whole ▁should ▁eat ▁less ▁meat , ▁primarily ▁for ▁environmental ▁reasons . ▁He ▁then ▁demonstr atively ▁a te ▁a ▁half ▁sa usage ▁slice , ▁and ▁threw ▁away ▁the ▁other ▁half . ▁During ▁the ▁Z ML ▁episode ▁of ▁ 1 7 ▁September ▁ 2 0 1 7 , ▁Lub ach ▁f ero ci ously ▁critic ised ▁animal ▁suffering ▁in ▁factory ▁far ming , ▁recall ing ▁the ▁recent ▁F i pr on il ▁crisis , ▁numerous ▁farm ▁fires ▁killing ▁hundreds ▁of ▁thousands ▁of ▁animals ▁and ▁mist re at ment ▁of ▁animals ▁in ▁far ms ▁( part icular ly ▁De ▁Kn or hof ▁in ▁Er ich em ) ▁and ▁sla ugh ter h ouses . ▁He ▁then ▁launched ▁a ▁new ▁ir onic ▁cert ification ▁mark ▁for ▁animal - un friend ly ▁meat , ▁whilst ▁comment ing ▁on ▁" real ▁meat ": ▁" I ▁do ▁not ▁buy ▁that ▁sh it ▁anymore ". ▁One ▁month ▁later , ▁Lub ach ▁j ok ingly ▁twe et ed ▁that ▁the ▁" Z ond ag ▁met ▁Lub ach " ▁menu ▁at ▁his ▁work place ▁contained ▁lots ▁of ▁me aty ▁d ishes , ▁wondering ▁whether ▁the ▁V PRO ▁can teen ▁was ▁aware ▁he ▁did ▁not ▁eat ▁meat . ▁ ▁During ▁ 2 0 2 0 ▁coron av irus ▁pan demic ▁in ▁the ▁Netherlands , ▁he ▁has ▁been ▁support ive ▁of ▁the ▁Dutch ▁government ’ s ▁firm ▁position ▁against ▁the ▁proposed ▁Euro b ond , ▁bl aming ▁the ▁citizens ▁of ▁Southern ▁European ▁countries ▁( more ▁specifically ▁in