▁even ▁achieve ▁medi oc re ▁ratings . ▁ ▁On ▁May ▁ 1 , ▁ 1 9 9 7 , ▁W K X K ▁dropped ▁the ▁country ▁format ▁and ▁f li pped ▁to ▁classic ▁rock , ▁brand ed ▁as ▁" CD ▁ 9 4 . 7 " ▁( with ▁new ▁W X CD ▁call ▁sign ▁being ▁implemented ▁on ▁May ▁ 2 3 ). ▁After ▁some ▁early ▁ratings ▁success , ▁former ▁her itage ▁classic ▁ro cker ▁and ▁compet itor ▁W L UP - FM , ▁which ▁had ▁earlier ▁switched ▁to ▁a ▁modern ▁adult ▁contemporary ▁format , ▁returned ▁to ▁the ▁classic ▁rock ▁format , ▁resulting ▁in ▁medi oc re ▁ratings ▁at ▁W X CD . ▁W X CD ▁ab rupt ly ▁dropped ▁classic ▁rock ▁on ▁November ▁ 2 9 , ▁ 2 0 0 0 , ▁and ▁f li pped ▁to ▁an ▁‘ 8 0 s ’ ▁hits ▁format , ▁re brand ed ▁as ▁" The ▁Zone ", ▁and ▁changed ▁its ▁call ▁sign ▁to ▁W Z Z N . ▁By ▁July ▁ 2 0 0 1 , ▁the ▁station ▁evol ved ▁into ▁a ▁gold - based ▁modern ▁AC ▁format . ▁On ▁September ▁ 1 4 , ▁ 2 0 0 1 , ▁W Z Z N ▁changed ▁formats ▁again ▁to ▁alternative ▁rock ▁to ▁comp ete ▁with ▁W K Q X , ▁which ▁previously ▁had ▁the ▁format ▁to ▁itself . ▁ ▁By ▁ 2 0 0 3 , ▁" The ▁Zone " ▁again ▁evol ved ▁into ▁more ▁of ▁an ▁active ▁rock ▁format , ▁all ▁the ▁while ▁using