▁now ▁holds ▁control ▁of ▁both ▁the ▁fashion ▁and ▁fra gr ance ▁divisions ▁of ▁the ▁Jean ▁Paul ▁G ault ier ▁brand . ▁A ▁new ▁advert ising ▁campaign ▁was ▁premier ed ▁in ▁Paris ▁during ▁a ▁rela unch ▁party ▁held ▁by ▁Pu ig ▁on ▁January ▁ 2 8 , ▁ 2 0 1 6 , ▁in ▁which ▁a ▁joint ▁commercial ▁for ▁Le ▁Male ▁and ▁Class ique ▁retain s ▁the ▁" C asta ▁div a " ▁aria ▁from ▁the ▁original ▁commercial ▁and ▁American ▁model ▁Chris ▁B unn ▁port ray s ▁the ▁male ▁sail or . ▁ ▁Le ▁Male ▁has ▁since ▁been ▁regarded ▁as ▁a ▁classic ▁men ' s ▁fra gr ance ▁by ▁a ▁number ▁of ▁publications , ▁including ▁For bes , ▁G Q , ▁and ▁Men ' s ▁Health . ▁Gra eme ▁Campbell ▁from ▁High sn ob iety ▁wrote ▁that ▁" like ▁Pol o ▁Sport , ▁Dies el ▁Plus ▁Plus , ▁and ▁Vers ace ▁Blue ▁Je ans , ▁[ Le ▁Male ] ▁was ▁one ▁of ▁those ▁sc ents ▁that ▁was ▁simply ▁everywhere ▁at ▁the ▁time ▁[ for ] ▁anyone ▁who ▁grew ▁up ▁in ▁the ▁' 9 0 s ▁or ▁early ▁' 0 0 s "; ▁he ▁added ▁that ▁" al ong ▁with ▁un is ex ▁new com ers ▁such ▁as ▁C K ▁One , ▁it ▁bl inds ided ▁a ▁market ▁domin ated ▁by ▁be ef ier , ▁more ▁mascul ine ▁fra gr ances ▁[ and ] ▁was ▁se xy ▁and ▁fell ▁right ▁in ▁line ▁with ▁the ▁' 9 0 s ▁' metro sex ual ,' ▁so ▁much