▁after ▁being ▁d orm ant . ▁However , ▁the ▁release ▁of ▁its ▁ 2 0 1 3 ▁film ▁E ly si um ▁represents ▁the ▁label ' s ▁first ▁big - bud get ▁release ▁since ▁The ▁M ask ▁of ▁Z or ro ▁in ▁ 1 9 9 8 . ▁ ▁The ▁same ▁year , ▁former ▁ 2 0 th ▁Century ▁Fox ▁co - ch air man ▁Tom ▁Roth man ▁joined ▁Sony ▁Pictures ▁and ▁created ▁Tri Star ▁Produ ctions ▁as ▁a ▁joint ▁vent ure ▁with ▁existing ▁Sony ▁Pictures ▁execut ives . ▁The ▁new ▁Tri Star ▁will ▁develop , ▁fin ance ▁and ▁produce ▁up ▁to ▁four ▁films ▁per ▁year , ▁as ▁well ▁as ▁television ▁programming ▁and ▁ac quis itions , ▁starting ▁on ▁September ▁ 1 . ▁Sony ' s ▁Tri Star ▁Pictures ▁unit ▁will ▁be ▁retained ▁for ▁" other ▁product , ▁including ▁titles ▁from ▁Sony ▁Pictures ▁World wide ▁Ac quis itions ", ▁and ▁will ▁dist ribute ▁product ▁from ▁the ▁new ▁Tri Star . ▁ ▁Log o ▁ ▁Tri Star ' s ▁logo ▁features ▁Peg as us ▁( e ither ▁station ary ▁or ▁flying ▁across ▁the ▁screen ). ▁The ▁idea ▁came ▁about ▁because ▁of ▁executive ▁Victor ▁Kauf man ▁and ▁his ▁family ' s ▁interest ▁in ▁r iding ▁horses . ▁The ▁original ▁logo ▁was ▁created ▁with ▁the ▁assistance ▁of ▁Sydney ▁Pol lack , ▁who ▁was ▁an ▁advis er ▁at ▁Tri - Star . ▁The ▁horse ▁in ▁that ▁logo ▁was ▁the ▁same ▁one ▁used ▁in ▁Pol lack ' s ▁film ▁The ▁Electric ▁H ors eman . ▁The ▁horse ▁in