▁P ens ke . ▁F itt ip ald i ▁owned ▁cit rus ▁far ms ▁in ▁Brazil , ▁and ▁wished ▁to ▁promote ▁his ▁industry . ▁As ▁a ▁result , ▁he ▁was ▁bo o ed ▁in ▁driver ' s ▁introdu ctions ▁the ▁following ▁week ▁by ▁the ▁crowd ▁in ▁Mil w au kee , ▁Wisconsin , ▁in ▁the ▁heart ▁of ▁" America ' s ▁D air y land ." ▁In ▁ 1 9 8 1 , ▁Bobby ▁Un ser ▁also ▁did ▁not ▁drink ▁the ▁milk ▁in ▁victory ▁l ane . ▁After ▁Un ser ▁was ▁tent atively ▁stri pped ▁of ▁his ▁victory , ▁Mario ▁And rett i ▁si pped ▁from ▁a ▁bott le ▁of ▁milk ▁the ▁next ▁morning ▁during ▁the ▁traditional ▁photo ▁shoot . ▁ ▁D ri vers ▁are ▁allowed ▁to ▁choose ▁what ▁type ▁of ▁milk ▁they ▁want ▁to ▁receive , ▁and ▁the ▁publication ▁of ▁the ▁" mil k ▁list " ▁is ▁a ▁popular ▁event ▁amongst ▁fans . ▁For ▁the ▁ 2 0 1 9 ▁running ▁of ▁the ▁ 5 0 0 , ▁ 2 1 ▁drivers ▁( including ▁winner ▁Simon ▁P ag ena ud ) ▁picked ▁whole ▁milk , ▁ 1 0 ▁opt ed ▁for ▁ 2 ▁percent , ▁one ▁selected ▁fat - free ▁and ▁one ▁did ▁not ▁list ▁a ▁preference . ▁Several ▁modern ▁drivers , ▁most ▁not ably ▁Ed ▁Car p enter , ▁have ▁said ▁they ▁want ▁to ▁drink ▁but term il k ▁if ▁they ▁were ▁to ▁win ▁out ▁of ▁respect ▁for ▁Louis ▁Meyer ' s ▁original ▁tradition . ▁ ▁Since ▁the ▁early ▁ 2