▁social ▁environment . ▁ ▁Political ▁power ▁and ▁social ▁influence ▁ 1 9 6 3 ▁was ▁a ▁notable ▁year ▁in ▁Par s ons ' s ▁theoretical ▁development ▁because ▁it ▁was ▁the ▁year ▁when ▁he ▁published ▁two ▁important ▁articles : ▁one ▁on ▁political ▁power ▁and ▁one ▁on ▁the ▁concept ▁of ▁social ▁influence . ▁The ▁two ▁articles ▁represented ▁Par s ons ' s ▁first ▁published ▁attempt ▁to ▁work ▁out ▁the ▁idea ▁of ▁General ized ▁Symbol ic ▁Media ▁as ▁an ▁integral ▁part ▁of ▁the ▁exchange ▁processes ▁within ▁the ▁AG IL ▁system . ▁It ▁was ▁a ▁theoretical ▁development , ▁which ▁Par s ons ▁had ▁worked ▁on ▁ever ▁since ▁the ▁publication ▁of ▁Econom y ▁and ▁Society ▁( 1 9 5 6 ). ▁The ▁prime ▁model ▁for ▁the ▁generalized ▁symbol ic ▁media ▁was ▁money ▁and ▁Par s ons ▁was ▁reflect ing ▁on ▁the ▁question ▁whether ▁the ▁functional ▁characteristics ▁of ▁money ▁represented ▁an ▁exclusive ▁uniqu eness ▁of ▁the ▁economic ▁system ▁or ▁whether ▁it ▁was ▁possible ▁to ▁identify ▁other ▁generalized ▁symbol ic ▁media ▁in ▁other ▁sub system s ▁as ▁well . ▁Although ▁each ▁medium ▁had ▁unique ▁characteristics , ▁Par s ons ▁claimed ▁that ▁power ▁( for ▁the ▁political ▁system ) ▁and ▁influence ▁( for ▁the ▁soci etal ▁community ) ▁had ▁institution al ▁functions , ▁which ▁essentially ▁was ▁struct ur ally ▁similar ▁to ▁the ▁general ▁system ic ▁function ▁of ▁money . ▁Using ▁Roman ▁Jakob son ' s ▁idea ▁of ▁" code " ▁and ▁" message ", ▁Par s ons ▁divided ▁the ▁components ▁of ▁the ▁media ▁into ▁a ▁question ▁of ▁value - pr inci