▁production ▁on ▁Tour ism ▁Australia ' s ▁million - d ollar ▁over ha ul ▁of ▁Australia . com ▁alongside ▁multi - a ward - win ning ▁content ▁ag ency , ▁Story ation . ▁With ▁Tour ism ▁Australia ' s ▁internal ▁team , ▁Rick ard ▁and ▁her ▁hand - p icked ▁team ▁– ▁some ▁ 2 0 ▁of ▁Australia ' s ▁most ▁respect ed ▁travel ▁journal ists ▁– ▁produced ▁over ▁ 7 1 0 ▁feature ▁articles , ▁over ha uling ▁site ▁into ▁an ▁editor ial ▁destination ▁of ▁its ▁own ▁right . ▁The ▁project ▁achieved ▁meas urable ▁increases ▁in ▁several ▁notable ▁metrics ; ▁industry ▁publication ▁Ad News ▁later ▁assert ed ▁that ▁the ▁project ▁" re define [ d ] ▁content " ▁in ▁the ▁Australian ▁market . ▁The ▁project ▁received ▁Final ist ▁for ▁Best ▁Content ▁D ri ven ▁website ▁in ▁ 2 0 1 7 ' s ▁world wide ▁Content ▁Mark eting ▁Awards . ▁ ▁Entre pr ene ur ial ism ▁ ▁Rick ard ▁is ▁part - owner ▁of ▁The ▁Tra vel ▁Boot camp , ▁an ▁imm ers ive ▁consumer ▁event ▁with ▁a ▁focus ▁on ▁digital ▁story t elling ▁and ▁influence ▁spons ored ▁by ▁Olymp us ▁Australia ▁and ▁ ▁In tre pid ▁Tra vel . ▁The ▁event ▁was ▁co - found er ▁by ▁La uren ▁Bath ▁– ▁a ▁travel ▁Inst agram mer ▁often ▁referred ▁to ▁as ▁" Austral ia ' s ▁First ▁Professional ▁Inst agram mer " ▁– ▁and ▁L iz ▁Carl son , ▁founder ▁of ▁prominent ▁travel ▁blog ▁Young ▁Advent ur ess ▁and ▁Ted X