▁and ▁voices ▁are ▁very ▁similar ▁stim uli ▁that ▁reve al ▁similar ▁information ▁and ▁result ▁in ▁similar ▁processes ▁of ▁memory ▁recall . ▁During ▁face ▁per ception , ▁there ▁are ▁three ▁stages ▁of ▁memory ▁recall ▁that ▁include ▁recognition , ▁followed ▁by ▁the ▁remember ing ▁of ▁semantic ▁memory ▁and ▁epis od ic ▁memory , ▁and ▁finally ▁name ▁recall . ▁The ▁Face ▁Adv antage ▁is ▁shown ▁through ▁an ▁experiment ▁where ▁participants ▁are ▁presented ▁with ▁faces ▁and ▁voices ▁of ▁un famil iar ▁faces ▁and ▁recogn izable ▁celebr ity ▁faces . ▁ ▁The ▁stim uli ▁are ▁presented ▁with ▁a ▁between - group ▁design . ▁The ▁participants ▁are ▁asked ▁to ▁say ▁if ▁the ▁face ▁or ▁voice ▁is ▁familiar . ▁If ▁the ▁answer ▁is ▁yes , ▁they ▁are ▁asked ▁to ▁recall ▁semantic ▁and ▁epis od ic ▁mem ories ▁and ▁finally ▁the ▁name ▁of ▁the ▁face ▁or ▁voice . ▁It ▁was ▁much ▁easier ▁for ▁those ▁presented ▁with ▁a ▁celebr ity ' s ▁face ▁to ▁recall ▁information ▁than ▁for ▁those ▁presented ▁with ▁a ▁voice . ▁The ▁results ▁show ▁that ▁in ▁the ▁second ▁stage ▁of ▁face ▁per ception ▁when ▁mem ories ▁are ▁re called , ▁information ▁is ▁re called ▁faster ▁and ▁more ▁accurate ▁after ▁a ▁face ▁is ▁perce ived , ▁and ▁slower , ▁less ▁accurate ▁and ▁with ▁less ▁detail ▁after ▁a ▁voice ▁is ▁perce ived . ▁ ▁A ▁possible ▁explanation ▁is ▁that ▁the ▁connections ▁between ▁face ▁representations ▁and ▁semantic ▁and ▁epis od ic ▁memory ▁are ▁stronger ▁than ▁that ▁of ▁voices . ▁ ▁In ▁popular ▁culture ▁Memory ▁phen omena ▁are ▁rich ▁sources ▁of ▁story lines