▁this ▁type ▁of ▁society . ▁ ▁Sh ir ky ▁suggests ▁five ▁different ▁things ▁to ▁think ▁about ▁when ▁dealing ▁with ▁broadcast ▁media ▁out lets : ▁Aud ien ces ▁are ▁built . ▁Commun ities ▁grow . ▁Commun ities ▁face ▁a ▁trade off ▁between ▁size ▁and ▁focus . ▁Part icip ation ▁matters ▁more ▁than ▁quality . ▁You ▁may ▁own ▁the ▁software , ▁but ▁the ▁community ▁own s ▁itself . ▁The ▁community ▁will ▁want ▁to ▁build . ▁Help ▁it , ▁or ▁at ▁least ▁let ▁it . ▁ ▁Response ▁to ▁Ev gen y ▁Mor oz ov ▁on ▁consult ing ▁for ▁the ▁Lib yan ▁government ▁In ▁March ▁ 2 0 1 1 , ▁Sh ir ky ▁respond ed ▁to ▁questions ▁raised ▁by ▁Ev gen y ▁Mor oz ov ▁about ▁consult ing ▁he ▁had ▁done ▁for ▁the ▁Lib yan ▁government . ▁Mor oz ov ▁twe et ed ▁" With ▁Clay ▁Sh ir ky ▁consult ing ▁the ▁Lib yan ▁g ov t , ▁it ' s ▁now ▁clear ▁why ▁dict ators ▁are ▁so ▁smart ▁about ▁the ▁Web ". ▁ ▁Sh ir ky ▁explained ▁he ▁had ▁been ▁invited ▁in ▁ 2 0 0 7 ▁to ▁speak ▁in ▁Boston ▁to ▁Lib ya ' s ▁IT ▁Minister . ▁Sh ir ky ▁stated ▁the ▁talk ▁was ▁" about ▁using ▁social ▁software ▁to ▁improve ▁citiz en ▁eng agement ▁in ▁coast al ▁towns . ▁The ▁idea ▁was ▁that ▁those ▁cities ▁would ▁be ▁more ▁econom ically ▁successful ▁if ▁local ▁policies ▁related ▁to ▁the ▁tour ist ▁trade ▁were ▁designed ▁by ▁the ▁loc als ▁themselves ." ▁ ▁Sh ir ky