ic ▁purposes ▁for ▁bed ding . ▁ ▁On ▁his ▁return ▁from ▁the ▁second ▁Ar ctic ▁expedition , ▁he ▁married ▁Mary ▁G iv ens ▁Matt he ws , ▁daughter ▁of ▁William ▁Henry ▁Matt he ws ▁and ▁Mary ▁Campbell ▁Given , ▁on ▁June ▁ 6 , ▁ 1 9 0 0 , ▁in ▁New ▁Orleans , ▁Louisiana . ▁ ▁Business man ▁ ▁In ▁ 1 8 9 8 , ▁Edward ' s ▁elder ▁brother ▁John ▁en list ed ▁in ▁the ▁U . S . ▁Army , ▁eventually ▁joining ▁the ▁R ough ▁R iders . ▁Edward ▁took ▁over ▁the ▁family ▁business , ▁Mc Il hen ny ' s ▁Son ▁Corporation , ▁which ▁produced ▁Tob as co , ▁the ▁hot - pe pper ▁sau ce ▁invent ed ▁by ▁his ▁father ▁some ▁ 3 0 ▁years ▁previously . ▁Edward ▁renamed ▁the ▁firm ▁Mc Il hen ny ▁Company ▁and ▁began ▁to ▁expand , ▁modern ize , ▁and ▁standard ized ▁sau ce ▁production . ▁He ▁also ▁experiment ed ▁with ▁new ▁ways ▁of ▁prom oting ▁the ▁world - f am ous ▁product , ▁such ▁as ▁advert ising ▁on ▁radio . ▁ ▁In ▁ 1 9 2 7 , ▁Mc Il hen ny ▁replaced ▁the ▁c ork - to pped ▁Tab as co ▁bott les ▁used ▁for ▁nearly ▁six ▁dec ades ▁with ▁the ▁now - ub iqu it ous ▁sc rew - top ▁bott le . ▁He ▁also ▁red es igned ▁the ▁icon ic ▁Tab as co ▁diam ond ▁logo ▁tra dem ark , ▁largely ▁creating ▁the ▁version ▁known ▁today . ▁