▁names . ▁G VC ▁Hold ings ▁acquired ▁Lad bro kes ▁Cor al ▁in ▁March ▁ 2 0 1 8 . ▁ ▁Mark eting ▁and ▁advert ising ▁As ▁part ▁of ▁their ▁experimental ▁market ing ▁campaign ▁strategy , ▁Cor al ▁engaged ▁in ▁the ▁‘ R UN ▁ 4 ▁IT ’ ▁campaign , ▁requiring ▁brand ▁amb ass adors ▁dressed ▁in ▁tra dem ark ▁rob ber ▁cost umes , ▁to ▁phys ically ▁‘ ste al ’ ▁customers ▁from ▁compet itor ▁book ies . ▁Over ▁the ▁course ▁of ▁this ▁three ▁week ▁campaign , ▁pun ters ▁were ▁encourag ed ▁to ▁change ▁their ▁bet ting ▁hab its ▁with ▁the ▁l ure ▁of ▁a ▁guaranteed ▁win ▁loyal ty ▁card ▁and ▁then ▁walked ▁by ▁the ▁amb ass adors ▁to ▁the ▁nearest ▁Cor al . ▁ ▁This ▁campaign ▁saw ▁a ▁ 7 % ▁conversion ▁rate ▁and ▁ 2 , 4 4 7 ▁customers ▁were ▁‘ st olen ’ ▁from ▁ 9 0 0 ▁book ies . ▁ ▁References ▁ ▁External ▁links ▁ ▁Category : Book m akers ▁Category : G amb ling ▁companies ▁of ▁the ▁United ▁Kingdom ▁Category : B rit ish ▁companies ▁established ▁in ▁ 1 9 2 6 ▁Category : G VC ▁Hold ings <0x0A> </s> ▁Kim ▁Nam - jin ▁( born ▁August ▁ 1 , ▁ 1 9 7 6 ) ▁is ▁a ▁South ▁Korean ▁actor . ▁Kim ▁began ▁his ▁entertain ment ▁career ▁as ▁a ▁model , ▁having ▁walked ▁the ▁run way ▁for ▁J ang ▁K w ang - hy o ' s ▁Se oul ▁F ashion ▁Art ists ▁Association