▁graph ical ▁interface ▁and ▁icons . ▁In ▁ 1 9 8 2 , ▁Norm ▁co - f ounded ▁his ▁design ▁consult ancy ▁business ▁C ox ▁& ▁Hall , ▁which ▁focus es ▁on ▁experience , ▁us ability , ▁and ▁design . ▁He ▁served ▁as ▁a ▁consult ant ▁for ▁international ▁clients ▁and ▁projects ▁sp anning ▁diverse ▁indust ries ▁and ▁products . ▁From ▁ 1 9 8 8 ▁to ▁ 1 9 9 7 , ▁C ox ▁was ▁retained ▁as ▁IBM ' s ▁corpor ate ▁user ▁experience ▁design ▁consult ant ▁to ▁the ▁IBM ▁Design ▁Program ▁in ▁Ar mon k , ▁NY ( ]. ▁From ▁ 2 0 0 7 ▁through ▁ 2 0 1 5 , ▁he ▁was ▁retained ▁as ▁consult ant ▁and ▁Director ▁of ▁User ▁Exper ience ▁to ▁S amsung ▁Tele communic ations ▁America ▁in ▁Richard son , ▁T X . ▁In ▁ 1 9 8 8 ▁he ▁also ▁served ▁as ▁an ▁expert ▁witness ▁for ▁the ▁defense ▁in ▁the ▁famous ▁Apple ▁v . ▁Microsoft ▁copy right ▁in fr ing ement ▁lit ig ation . ▁ ▁Awards ▁and ▁pat ents ▁Norm ▁C ox ▁is ▁named ▁as ▁invent or ▁on ▁ 2 9 ▁in vention ▁and ▁design ▁pat ents ▁rel ating ▁to ▁UI ▁design ▁for ▁his ▁clients ▁through ▁his ▁personal ▁consult ing ▁firm , ▁C ox ▁& ▁Hall . ▁ ▁He ▁has ▁also ▁received ▁numerous ▁design ▁awards , ▁including ▁the ▁X ero x ▁Op ie ▁award , ▁IBM ' s ▁Thomas ▁J . ▁Watson ▁Design ▁Ex cell ence ▁Award , ▁the ▁L if etime ▁Ach iev ement