1 0 , 0 0 0 ▁follow ers " ▁the ▁user ▁said ▁an onym ously . ▁" I ▁heard ▁they ▁were ▁offered ▁ 4 ▁to ▁ 5 ▁million ▁W on ▁for ▁each ▁post ▁for ▁a ▁month , ▁depending ▁on ▁the ▁number ▁of ▁their ▁follow ers . ▁The ▁users ▁were ▁given ▁this ▁piece ▁of ▁paper ▁out lin ing ▁how ▁they ▁should ▁take ▁photos ▁and ▁dep ict ▁them ". ▁The ▁company ' s ▁market ing ▁t actic ▁is ▁dis gra ce ful , ▁he ▁said , ▁stress ing ▁min ors , ▁particularly ▁young ▁girls , ▁have ▁been ▁exposed ▁to ▁hundreds ▁of ▁photos ▁that ▁beaut ify ▁sm oking . ▁" Many ▁young ▁girls ▁closely ▁follow ▁these ▁hand some ▁men ▁in ▁their ▁ 2 0 s ▁and ▁ 3 0 s ▁who ▁regularly ▁post ▁photos ▁of ▁their ▁well - sh aped ▁bodies . ▁They ▁have ▁certainly ▁viewed ▁many ▁of ▁these ▁Me vi us ▁pictures " ▁the ▁user ▁said . ▁" I ▁decided ▁to ▁let ▁people ▁know ▁about ▁J TI ' s ▁un eth ical ▁market ing , ▁due ▁to ▁concerns ▁that ▁te en agers ▁may ▁become ▁more ▁incl ined ▁to ▁smoke ▁c igare tt es ". ▁ ▁J TI ' s ▁gu idel ines ▁outline ▁how ▁Inst agram ▁users ▁take ▁photos ▁and ▁what ▁phr ases ▁they ▁should ▁use ▁when ▁dep ict ing ▁photos . ▁However , ▁J TI ▁Korea ▁denied ▁drawing ▁up ▁such ▁gu idel ines , ▁stress ing ▁it ▁had ▁never ▁conducted ▁market ing ▁on ▁S NS . ▁" O ur ▁company ' s ▁internal ▁policies