0 , ▁T ide mark ’ s ▁approach ▁to ▁E PM ▁analyt ics ▁emphas izes ▁a ▁mobile ▁first ▁user ▁experience ▁in ▁a ▁public ▁multi - ten ant ▁cloud . ▁G he org he ▁and ▁R iz zo ▁spent ▁ 9 ▁months ▁surve ying ▁Fort une ▁ 1 0 0 0 ▁companies ▁before ▁they ▁developed ▁T ide mark ’ s ▁product ▁range ▁asking ▁business es ▁how ▁to ▁improve ▁existing ▁intelligence ▁and ▁analyt ics ▁solutions . ▁ ▁G he org he ▁previously ▁created ▁T ian ▁Software ▁which ▁was ▁bought ▁out ▁by ▁Out look So ft . ▁G he org he ▁served ▁as ▁C TO ▁of ▁Out look So ft ▁until ▁the ▁firm ▁was ▁acquired ▁by ▁S AP ▁AG ▁and ▁was ▁kept ▁on ▁board ▁as ▁a ▁Senior ▁Vice - Pres ident ▁and ▁C TO ▁at ▁S AP ▁AG . ▁ ▁After ▁two ▁years ▁in ▁ste alth ▁mode , ▁T ide mark ▁raised ▁$ 6 . 3 ▁million ▁in ▁Series ▁A ▁fund ing . ▁This ▁was ▁followed ▁by ▁$ 4 ▁million ▁in ▁Series ▁B ▁fund ing , ▁$ 2 4 ▁million ▁in ▁Series ▁C ▁fund ing , ▁and ▁$ 1 3 ▁million ▁in ▁Series ▁D ▁fund ing . ▁Key ▁invest ors ▁include ▁Grey lock ▁Part ners , ▁Andre essen ▁Hor ow itz , ▁Ten aya ▁Capital , ▁Red point ▁Vent ures ▁and ▁Dave ▁D uff ield . ▁ ▁Comp an ies ▁util izing ▁T ide mark ’ s ▁analyt ics ▁services ▁include ▁Orange , ▁La ▁Qu inta , ▁Brown ▁University , ▁and ▁Stan ford ▁University . ▁