ers ▁had ▁special ized ▁had ▁long ▁since ▁been ▁included ▁in ▁the ▁wider ▁range ▁of ▁goods ▁offered ▁by ▁general ▁purpose ▁super mark ets . ▁Where ▁colonial ▁goods ▁sh ops ▁surv ived , ▁they ▁were ▁regarded ▁as ▁old ▁fashion ed , ▁and ▁t ended ▁to ▁be ▁known ▁in ▁Germany ▁and ▁Switzerland ▁as ▁A unt ▁Emma ▁Sh ops , ▁that ▁is , ▁" m om ▁and ▁pop " ▁stores . ▁In ▁Austria ▁the ▁et ym olog ically ▁con vol uted ▁term ▁Gre iß ler ▁is ▁used . ▁In ▁Germany ▁the ▁earlier ▁term ▁is ▁still ▁used ▁in ▁Bre men ▁by ▁the ▁William ▁Hol t orf ▁Col onial ▁Good s ▁Sh op , ▁founded ▁in ▁ 1 8 7 4 , ▁which ▁claims ▁to ▁be ▁Germany ’ s ▁last ▁Col onial ▁Good s ▁shop . ▁ ▁Germany ’ s ▁largest ▁( in ▁ 2 0 1 4 ) ▁super market ▁group , ▁E de ka , ▁preserved ▁the ▁word ▁in ▁its ▁full ▁name , ▁ ▁E ink auf s gen oss enschaft ▁der ▁Kol onial war en h änd ler ▁im ▁Hall esch en ▁Tor bez irk ▁zu ▁Berlin ). ▁In ▁Den mark ▁and ▁Norway , ▁the ▁term ▁is ▁still ▁commonly ▁used ▁by ▁super mark ets . ▁ ▁United ▁Kingdom ▁ ▁In ▁the ▁ 1 9 2 0 s , ▁" emp ire ▁sh ops " ▁were ▁proposed ▁by ▁the ▁Empire ▁Mark eting ▁Board ▁as ▁a ▁prom ot ional ▁vehicle ▁for ▁food s ▁from ▁the ▁British ▁Empire . ▁In ▁the ▁end , ▁none ▁of ▁these ▁sh ops ▁opened