4 0 ▁and ▁alternative ▁rock ▁music , ▁which ▁was ▁starting ▁to ▁become ▁popular ▁during ▁this ▁time . ▁In ▁March ▁ 1 9 9 3 , ▁AT & T ▁would ▁ac quire ▁the ▁stations ▁tempor arily ▁due ▁to ▁Adams ' ▁bank rupt cy ▁while ▁a ▁permanent ▁owner ▁was ▁being ▁sought . ▁Py ram id ▁Broadcast ing , ▁then - own ers ▁of ▁W R FX , ▁would ▁buy ▁the ▁stations ▁in ▁September . ▁ ▁On ▁January ▁ 1 5 , ▁ 1 9 9 4 , ▁after ▁a ▁one - day ▁st unt ▁with ▁a ▁ 1 0 ▁k Hz ▁tone , ▁the ▁station ▁re brand ed ▁as ▁" 9 5 . 1 ▁The ▁Edge ", ▁with ▁new ▁W ED J ▁call ▁letters ▁implemented ▁on ▁February ▁ 1 4 . ▁The ▁station ▁was ▁initially ▁a ▁broad - based ▁main stream ▁Top ▁ 4 0 , ▁which ▁shift ed ▁towards ▁a ▁modern ▁rock ▁lean ▁by ▁the ▁Summer ▁of ▁ 1 9 9 5 . ▁However , ▁this ▁back f ired , ▁as ▁competition ▁from ▁W END ▁( which ▁a ired ▁a ▁straightforward ▁modern ▁rock ▁format ) ▁forced ▁W ED J ▁to ▁shift ▁back ▁to ▁a ▁main stream ▁direction ▁by ▁January ▁ 1 9 9 6 . ▁In ▁July ▁ 1 9 9 5 , ▁Py ram id ▁would ▁merge ▁with ▁Ever green ▁Media ▁( its ▁AM ▁sister ▁station , ▁by ▁then ▁W A Q S , ▁would ▁be ▁sold ▁to ▁S FX ▁Broadcast ing ). ▁ ▁On ▁May ▁ 3 1 , ▁ 1 9