ia v ash ▁G hor ban i ▁and ▁B irk ▁Nil sson , ▁T ict ail ▁was ▁dub bed ▁‘ the ▁T um bl r ▁of ▁e - commerce ’ ▁by ▁W ired ▁Magazine ▁in ▁ 2 0 1 2 ▁ ▁when ▁the ▁company ▁was ▁listed ▁as ▁one ▁of ▁‘ Europe ' s ▁ 1 0 0 ▁h ott est ▁start - ups ’ . ▁T ict ail ▁is ▁built ▁as ▁a ▁DI Y ▁e - commerce ▁platform ▁emp ower ing ▁emer ging ▁design ers ▁to ▁set ▁up ▁a ▁virtual ▁store ▁in ▁minutes . ▁T ict ail ▁focus es ▁on ▁strong ▁community ▁integration , ▁simplicity ▁of ▁use ▁and ▁st yl ized , ▁custom izable ▁design . ▁ ▁In ▁September ▁ 2 0 1 3 , ▁T ict ail ▁opened ▁up ▁its ▁platform , ▁allowing ▁third ▁party ▁individuals ▁to ▁develop ▁T ict ail ▁apps ▁that ▁all ▁users ▁can ▁purchase ▁to ▁add ▁extra ▁functionality ▁to ▁their ▁store . ▁ ▁In ▁September ▁ 2 0 1 4 , ▁T ict ail ▁launched ▁its ▁first ▁iPhone ▁app , ▁to ▁offer ▁sh opp ers ▁the ▁opportunity ▁to ▁brow se ▁the ▁full ▁catalog . ▁ ▁In ▁May ▁ 2 0 1 5 , ▁T ict ail ▁became ▁the ▁first ▁e - commerce ▁platform ▁to ▁allow ▁br ands ▁to ▁start ▁an ▁online ▁store ▁directly ▁on ▁their ▁mobile ▁ph ones . ▁In ▁October ▁ 2 0 1 5 , ▁T ict ail ▁launched ▁T ict ail ▁T alk ▁ ▁a ▁mess aging ▁platform ▁for ▁sh opp ers ▁to ▁communicate ▁directly ▁with