let , ▁and ▁the ▁food ▁areas ▁sold ▁pop c orn , ▁real ▁milk sh akes , ▁and ▁other ▁food . ▁ ▁A ▁number ▁of ▁W ool co ▁stores ▁were ▁opened ▁in ▁the ▁United ▁Kingdom ▁during ▁the ▁same ▁period , ▁one ▁of ▁which ▁in ▁B ourn em outh ▁was ▁the ▁largest ▁store ▁on ▁one ▁floor ▁in ▁Britain . ▁ ▁Dem ise ▁ ▁The ▁typical ▁W ool co ▁store ▁was ▁well ▁over ▁, ▁which ▁was ▁quite ▁large ▁for ▁a ▁disc ount ▁store ▁of ▁that ▁era . ▁Many ▁of ▁its ▁depart ments ▁( e . g ., ▁sho es ▁and ▁j ew el ry ) ▁were ▁le ased ▁to ▁third - party ▁operators , ▁a ▁common ▁practice ▁among ▁early ▁disc oun ters . ▁ ▁Starting ▁in ▁the ▁late ▁ 1 9 7 0 s , ▁W ool worth ▁en act ed ▁a ▁cost - s aving ▁plan ▁for ▁W ool co ▁that ▁included ▁a ▁reduction ▁in ▁floor ▁space ▁for ▁the ▁largest ▁locations , ▁the ▁elim ination ▁of ▁most ▁le ased ▁depart ments ▁and ▁an ▁expansion ▁into ▁smaller ▁mark ets ▁with ▁stores ▁as ▁small ▁as ▁. ▁ ▁During ▁this ▁period , ▁the ▁excess ▁space ▁in ▁some ▁larger ▁W ool co ▁stores ▁went ▁to ▁a ▁W ool worth - owned ▁off - price ▁cl othing ▁ret ail er ▁called ▁J . ▁Bran nam , ▁which ▁was ▁short ▁for ▁" Just ▁Brand ▁Names " ▁ ▁By ▁ 1 9 7 9 , ▁it ▁became ▁clear ▁that ▁the ▁earlier ▁cost - s aving ▁plan ▁would ▁not ▁be ▁enough ▁to ▁save