▁( know , ▁advise , ▁decide ) ▁described ▁forms ▁of ▁science ▁advice ▁to ▁politics ▁in ▁Germany . ▁He ▁wrote ▁as ▁well ▁a ▁book ▁about ▁the ▁science ▁base ▁for ▁the ▁German ▁e ugen ics ▁studies ▁and ▁their ▁interaction ▁with ▁Ra cial ▁h yg iene ▁policy . ▁ ▁For ▁the ▁present , ▁We ing art ▁states ▁a ▁higher ▁importance ▁of ▁PR ▁ag encies ▁inter medi ating ▁between ▁science ▁and ▁public ▁and ▁saw ▁a ▁tr end ▁of ▁a ▁more ▁' public ▁science ' ▁within ▁a ▁post indust rial ▁information ▁society . ▁The ▁media ' s ▁role ▁as ▁the ▁fourth ▁estate ▁increases ▁and ▁influ ences ▁science ▁find ings ▁already ▁in ▁its ▁production ▁state . ▁It ▁may ▁be ▁attract ive ▁for ▁some ▁scient ists ▁to ▁use ▁their ▁celebr ity ▁status ▁in ▁the ▁media ▁as ▁means ▁of ▁gain ing ▁accept ance ▁for ▁their ▁find ings ▁or ▁for ▁their ▁preferred ▁fields ▁of ▁study . ▁Such ▁celebr ity ▁bon uses ▁however ▁weak en ▁peer ▁review ▁cont rolling ▁mechan isms . ▁We ing art ▁saw ▁the ▁h ype ▁about ▁of ▁Daniel ▁Gold hagen ' s ▁books ▁in ▁Germany ▁as ▁such ▁an ▁example . ▁ ▁We ing art ▁also ▁took ▁the ▁climate ▁change ▁debate ▁as ▁an ▁example ▁where ▁the ▁public ▁announ cement ▁of ▁find ings ▁may ▁back fire . ▁The ▁public ▁debate ▁about ▁climate ▁change ▁in ▁Germany ▁was ▁at ▁its ▁height ▁around ▁ 1 9 8 6 , ▁when ▁the ▁energy ▁committee ▁of ▁the ▁Deutsche ▁Phys ikal ische ▁Gesellschaft ▁( A KE ) ▁predicted ▁a ▁climate ▁cat astro phy ▁rendering ▁earth ▁a ▁dead