▁ ▁Age ism ▁in ▁Hollywood , ▁specifically ▁in ▁terms ▁of ▁women , ▁is ▁prof ound , ▁from ▁the ▁way ▁youth ▁is ▁pra ised ▁to ▁the ▁lack ▁of ▁jobs ▁for ▁older ▁actress es . ▁The ▁way ▁youth ▁is ▁pra ised ▁reflect s ▁directly ▁on ▁the ▁way ▁older ▁women ▁are ▁presented ▁in ▁the ▁media . ▁President ▁and ▁CE O ▁of ▁the ▁American ▁Association ▁of ▁Ad vert ising ▁A gen cies , ▁O . ▁B urt ch ▁Dra ke , ▁spoke ▁in ▁terms ▁of ▁older ▁women ' s ▁representation ▁throughout ▁the ▁media ▁stating ▁" older ▁women ▁are ▁not ▁being ▁port rayed ▁at ▁all ; ▁there ▁is ▁no ▁imag ery ▁to ▁worry ▁about ." ▁Women ▁over ▁fifty ▁are ▁not ▁the ▁center ▁of ▁attention ▁and ▁if ▁an ▁actress ▁is ▁older ▁they ▁are ▁expected ▁to ▁act ▁anything ▁but ▁their ▁age . ▁These ▁same ▁women ▁who ▁have ▁been ▁acting ▁since ▁their ▁te en age ▁years , ▁who ▁have ▁always ▁been ▁told ▁to ▁act ▁their ▁age , ▁now ▁must ▁change ▁the ▁dynamic ▁of ▁their ▁job ▁by ▁not ▁acting ▁their ▁age ▁when ▁they ▁get ▁to ▁be ▁considered ▁old ▁by ▁society ▁and ▁the ▁media . ▁▁ ▁The ▁standards ▁set ▁in ▁the ▁film ▁are ▁fix ated ▁upon ▁youth ▁- ▁sexual ity , ▁beauty , ▁physical ity . ▁ ▁Mov ies ▁that ▁port ray ▁women ▁acting ▁their ▁own ▁age ▁( i . e . ▁a ▁ 5 0 - year - old ▁acting ▁ 5 0 ▁years ▁old ) ▁seems ▁ex agger ated ▁and ▁un real istic ▁because ▁it ▁does ▁not ▁fit ▁the ▁norm s