we iser ▁as ▁part ▁of ▁their ▁global ▁" M ade ▁For ▁Music " ▁campaign ▁co - st arring ▁Jay - Z . ▁The ▁song ▁was ▁also ▁rem ixed ▁by ▁m ash - up ▁artist ▁DJ ▁Ear w orm . ▁ ▁Background ▁R ih anna ▁began ▁" working ▁on ▁the ▁new ▁sound " ▁for ▁her ▁sevent h ▁studio ▁album ▁in ▁March ▁ 2 0 1 2 , ▁even ▁though ▁she ▁had ▁not ▁yet ▁begun ▁recording . ▁On ▁September ▁ 1 2 , ▁ 2 0 1 2 , ▁Def ▁Jam ▁France ▁announced ▁via ▁Twitter ▁that ▁R ih anna ▁would ▁release ▁a ▁new ▁single ▁the ▁up coming ▁week ▁while ▁her ▁sevent h ▁studio ▁album ▁was ▁scheduled ▁to ▁be ▁released ▁in ▁November ▁ 2 0 1 2 . ▁However , ▁the ▁twe et ▁was ▁shortly ▁deleted ▁and ▁replaced ▁with ▁another ▁clar ifying ▁that ▁" more ▁information ▁will ▁be ▁made ▁available ▁tom orrow , ▁Th urs day , ▁September ▁ 1 3 ". ▁Via ▁her ▁official ▁Twitter ▁account , ▁R ih anna ▁posted ▁series ▁of ▁" te asing " ▁twe ets ▁announ cing ▁her ▁sevent h ▁studio ▁album . ▁ ▁Production ▁and ▁composition ▁ ▁During ▁the ▁production ▁process ▁of ▁Un ap olog etic , ▁R ih anna ▁wrote ▁on ▁her ▁Twitter ▁account ▁that ▁there ▁was ▁a ▁secret ▁collaboration ▁featured ▁on ▁the ▁album , ▁and ▁that ▁the ▁collabor ator ' s ▁birth day ▁is ▁on ▁November ▁ 7 . ▁She ▁later ▁explicitly ▁revealed ▁the ▁artist ▁to ▁be ▁French ▁disk - j ockey ▁David ▁Gu etta , ▁announ cing