▁the ▁post ers ▁opposed ▁to ▁his ▁alter ed ▁view , ▁Sh ir ky ▁c ites ▁the ▁mere ▁fact ▁that ▁the ▁President ▁posted ▁a ▁reply ▁to ▁their ▁concerns , ▁instead ▁of ▁per sec uting / ign oring ▁the ▁group , ▁as ▁hope ▁for ▁the ▁future ▁of ▁this ▁new ▁form ▁of ▁mass ▁media . ▁ ▁Sh ir ky ▁principle ▁ ▁In ▁April ▁ 2 0 1 0 , ▁Kevin ▁Kelly ▁c ited ▁the ▁phrase ▁" Inst itution s ▁will ▁try ▁to ▁preserve ▁the ▁problem ▁to ▁which ▁they ▁are ▁the ▁solution ", ▁and ▁called ▁it ▁the ▁" Sh ir ky ▁Princi ple ", ▁as ▁the ▁phr asing ▁rem ind ed ▁him ▁of ▁the ▁clar ity ▁of ▁the ▁Peter ▁Princi ple . ▁ ▁Comm unal ▁value ▁vs ▁civ ic ▁value ▁In ▁June ▁ 2 0 1 0 , ▁Sh ir ky ▁participated ▁in ▁T ED @ C annes ▁where in ▁he ▁spoke ▁about ▁cogn itive ▁sur plus ▁and ▁its ▁role ▁further ing ▁commun al ▁and ▁civ ic ▁value . ▁The ▁talk ▁was ▁titled , ▁" How ▁cogn itive ▁sur plus ▁will ▁change ▁the ▁world ," ▁and ▁the ▁possibility ▁for ▁change , ▁which ▁Sh ir ky ▁presents , ▁runs ▁the ▁spectrum ▁at ▁one ▁end ▁with ▁commun al ▁value ▁being ▁increased ▁and ▁at ▁the ▁other ▁end ▁with ▁civ ic ▁value ▁being ▁further ed . ▁Digital ▁technology ▁has ▁allowed ▁human ▁gener os ity ▁and ▁" the ▁world ' s ▁free ▁time ▁and ▁tal ents ," ▁which ▁Sh ir ky ▁calls ▁cogn itive ▁sur plus , ▁to ▁combine ▁and ▁create ▁a