▁delayed ▁response ▁and ▁are ▁the ▁anticip ation ▁of ▁a ▁future ▁positive ▁outcome ▁( ho pe ) ▁or ▁negative ▁outcome ▁( f ear ). ▁As ▁an ▁example ▁people ▁joining ▁a ▁d ating ▁website ▁hope ▁to ▁meet ▁other ▁people . ▁ ▁Social ▁accept ance / re jection : ▁People ▁are ▁motiv ated ▁by ▁behav iors ▁that ▁increase ▁or ▁preserve ▁their ▁social ▁accept ance . ▁ ▁Ab ility ▁ ▁This ▁factor ▁refers ▁to ▁the ▁self ▁effic acy ▁per ception ▁at ▁performing ▁a ▁target ▁behavior . ▁Although ▁low ▁ability ▁is ▁und es irable ▁it ▁may ▁be ▁un av oid able : ▁" We ▁are ▁fund ament ally ▁lazy " ▁according ▁to ▁B J ▁F og g . ▁In ▁such ▁case ▁behavior ▁change ▁is ▁approached ▁not ▁through ▁learning ▁but ▁instead ▁by ▁prom oting ▁target ▁behav iors ▁for ▁which ▁the ▁user ▁has ▁a ▁high ▁ability . ▁Additionally ▁B J ▁F og g ▁list ▁several ▁elements ▁or ▁dimensions ▁that ▁character ize ▁high ▁ability ▁or ▁simplicity ▁of ▁performing ▁a ▁behavior : ▁▁ ▁Time : ▁The ▁user ▁has ▁the ▁time ▁to ▁perform ▁the ▁target ▁behavior ▁or ▁the ▁time ▁taken ▁is ▁very ▁low . ▁ ▁M oney : ▁The ▁user ▁has ▁enough ▁financial ▁resources ▁for ▁purs uing ▁the ▁behavior . ▁In ▁some ▁cases ▁money ▁can ▁buy ▁time . ▁ ▁Phys ical ▁effort : ▁Target ▁behav iors ▁that ▁require ▁of ▁physical ▁effort ▁may ▁not ▁be ▁simple ▁enough ▁to ▁be ▁performed . ▁ ▁Bra in ▁cycles : ▁Target ▁behav iors ▁that ▁require ▁of ▁high ▁cogn itive ▁resources ▁may ▁not ▁be ▁simple ▁hence ▁und es irable