▁ 1 9 3 3 , ▁The ▁National ▁Nu G ra pe ▁Company ▁was ▁founded ▁in ▁Atlanta , ▁Georgia . ▁In ▁ 1 9 2 2 , ▁lic ens ing ▁rights ▁were ▁sold ▁to ▁the ▁Ol la ▁B ott ling ▁Works ▁in ▁Ol la , ▁Louisiana ▁where ▁it ▁was ▁made ▁and ▁distributed ▁for ▁many ▁years . ▁Nu G ra pe ▁was ▁followed ▁up ▁by ▁the ▁popular ▁Sun ▁C rest ▁brand ▁of ▁soft ▁drink s ▁in ▁ 1 9 3 8 . ▁In ▁ 1 9 6 5 , ▁the ▁National ▁Nu G ra pe ▁Company ▁introduced ▁K ick ap oo ▁Joy ▁Ju ice , ▁a ▁product ▁based ▁on ▁Al ▁C app ' s ▁Li ' l ▁Ab ner ▁com ic ▁strip . ▁All ▁three ▁br ands ▁were ▁acquired ▁in ▁ 1 9 6 8 ▁by ▁The ▁M ox ie ▁Company ▁( ren amed ▁M ox ie - Mon arch - N u G ra pe ▁Company ▁and ▁later ▁Mon arch ▁B ever age ▁Company ). ▁In ▁ 1 9 7 0 , ▁M ox ie - Mon arch - N u G ra pe ▁dis cont in ued ▁domestic ▁U . S . ▁sales ▁of ▁K ick ap oo ▁Joy ▁Ju ice . ▁ ▁In ▁ 1 9 9 9 , ▁Nu G ra pe ▁and ▁the ▁N es b itt ' s ▁line ▁of ▁carbon ated ▁drink s ▁were ▁acquired ▁from ▁Mon arch ▁B ever age ▁Company ▁in ▁Atlanta ▁by ▁Big ▁Red , ▁Ltd . ▁of ▁W aco , ▁Texas ▁under ▁its