▁by ▁G ug gen heim . ▁The ▁G ug gen heim - direct ed ▁Ob ama ▁inf omer cial , ▁which ▁was ▁broadcast ▁on ▁October ▁ 2 9 , ▁ 2 0 0 8 , ▁was ▁" exec uted ▁with ▁high ▁standards ▁of ▁cinemat ography ", ▁according ▁to ▁The ▁New ▁York ▁Times . ▁In ▁ 2 0 1 2 , ▁he ▁released ▁The ▁Road ▁We ' ve ▁Tra ve led , ▁a ▁ 1 7 - min ute ▁short ▁film ▁on ▁the ▁president . ▁ ▁Davis ▁G ug gen heim ▁directed ▁and ▁was ▁an ▁executive ▁producer ▁of ▁the ▁ 2 0 0 9 ▁pilot ▁for ▁Mel rose ▁Place . ▁His ▁brother - in - law ▁Andrew ▁Sh ue ▁star red ▁on ▁the ▁ 1 9 9 0 s ▁version ▁of ▁the ▁series . ▁ ▁In ▁ 2 0 0 8 , ▁he ▁released ▁It ▁M ight ▁Get ▁L oud , ▁a ▁document ary ▁that ▁g lim ps es ▁into ▁the ▁lives ▁of ▁guitar ists ▁Jimmy ▁Page , ▁The ▁Edge , ▁and ▁Jack ▁White . ▁ ▁G ug gen heim ' s ▁ 2 0 1 0 ▁document ary ▁Wait ing ▁for ▁" Super man ", ▁a ▁film ▁about ▁the ▁fail ures ▁of ▁American ▁public ▁education ▁spark ed ▁controvers y ▁and ▁debate . ▁G ug gen heim ▁knew ▁his ▁film ▁would ▁lead ▁to ▁this ▁and ▁said , ▁" I ▁know ▁people ▁will ▁say ▁this ▁movie ▁is ▁anti - this ▁or ▁pro - that . ▁But ▁it ▁really ▁is ▁all ▁about ▁families ▁trying ▁to ▁find