▁by ▁cont rolling ▁both ▁the ▁timing ▁and ▁the ▁content ▁of ▁his ▁corpor ate ▁public ▁relations . ▁After ▁the ▁launch , ▁Scient ific ▁American ▁said ▁using ▁a ▁car ▁was ▁not ▁entirely ▁point less , ▁in ▁the ▁sense ▁that ▁something ▁of ▁that ▁size ▁and ▁weight ▁was ▁necessary ▁for ▁a ▁meaning ful ▁test . ▁" Th emat ically , ▁it ▁was ▁a ▁perfect ▁fit " ▁to ▁use ▁the ▁T es la ▁car , ▁and ▁there ▁was ▁no ▁reason ▁not ▁to ▁take ▁the ▁opportunity ▁to ▁rem ind ▁the ▁auto ▁industry ▁that ▁Mus k ▁was ▁challeng ing ▁the ▁status ▁qu o ▁in ▁that ▁ar ena , ▁as ▁well ▁as ▁in ▁space . ▁Ad vert ising ▁Age ▁agreed ▁with ▁Business ▁Ins ider ▁that ▁the ▁Road ster ▁space ▁launch ▁was ▁the ▁" gre at est ▁ever ▁car ▁commercial ▁without ▁a ▁d ime ▁spent ▁on ▁advert ising ", ▁demonstr ating ▁that ▁Mus k ▁is ▁" m iles ▁ahead ▁of ▁the ▁rest " ▁in ▁reaching ▁young ▁consum ers , ▁where ▁" m ere ▁mort als ▁sc rab ble ▁about ▁sp ending ▁millions ▁to ▁fight ▁each ▁other ▁over ▁seconds ▁of ▁air ▁time ", ▁Mus k ▁" just ▁executes ▁his ▁vision ." ▁Alex ▁Hern , ▁technology ▁rep orter ▁for ▁The ▁Guardian , ▁said ▁the ▁choice ▁to ▁launch ▁a ▁car ▁was ▁a ▁" hy brid ▁of ▁genu ine ▁break through ▁and ▁n erd - b ait ing ▁public ity ▁st unt " ▁without ▁" any ▁real ▁point ▁beyond ▁generating ▁good ▁press ▁p ics ", ▁which ▁should ▁not ▁det ract ▁from ▁the ▁much ▁more ▁important ▁techn