L azy ▁A ged ' ▁man ▁began ▁appearing ▁in ▁Old ▁Crown ▁ad s ▁sleep ing ▁on ▁a ▁cloud , ▁we aring ▁a ▁pointed ▁hat , ▁pointed ▁sho es ▁and ▁fest ive ▁clothes , ▁sometimes ▁with ▁a ▁sp ider ▁web ▁to ▁put ▁an ▁ex clam ation ▁point ▁on ▁his ▁la z iness . ▁He ▁would ▁later ▁appear ▁on ▁the ▁side ▁of ▁Old ▁Crown ▁Be er ▁and ▁B ock ▁can s , ▁but ▁not ▁Ale , ▁which ▁would ▁only ▁have ▁the ▁words ▁" L azy ▁A ged ' ▁on ▁the ▁label . ▁Other ▁characters ▁included ▁a ▁pre - Pro hib ition ▁character ▁with ▁a ▁res embl ance ▁to ▁the ▁later ▁lazy ▁aged ▁gu y , ▁the ▁el f ▁like ▁Little ▁Nick ▁who ▁symbol ized ▁Nick el ▁Pl ate ▁Be er . ▁There ▁was ▁also ▁' Qu arts ie ,' ▁a ▁talking ▁ 3 2 ▁ ounce ▁bott le , ▁and ▁' C row nie ,' ▁a ▁character ▁dressed ▁like ▁a ▁wait er ▁with ▁crown - like ▁e y eb rows ▁who ▁appeared ▁rather ▁briefly ▁on ▁Old ▁Crown ▁be er ▁can s , ▁prom ot ional ▁items ▁and ▁advert is ements ▁in ▁the ▁early ▁ 1 9 6 0 s . ▁The ▁term ▁" L azy ▁A ged " ▁was ▁used ▁to ▁refer ▁to ▁the ▁extensive ▁ag ing ▁of ▁their ▁products ▁" To ▁the ▁peak ▁of ▁flav or ▁per fection ." ▁In ▁the ▁case ▁of ▁Old ▁Crown ▁B ock , ▁this ▁was ▁four ▁months , ▁from ▁November ▁to ▁March ▁when ▁it ▁would ▁go ▁on ▁sale .