, ▁is ▁a ▁b icy cle ▁company ▁based ▁in ▁Williams burg , ▁Brook lyn , ▁New ▁York , ▁that ▁was ▁founded ▁by ▁Ryan ▁Zag ata ▁in ▁ 2 0 1 1 , ▁as ▁Brook lyn ▁Cru iser . ▁Zag ata , ▁who ▁had ▁previously ▁worked ▁in ▁the ▁software ▁industry , ▁was ▁inspired ▁to ▁design ▁the ▁b icy cles ▁after ▁his ▁move ▁to ▁Brook lyn ▁and ▁subsequent ▁inf atu ation ▁with ▁the ▁bor ough ▁left ▁him ▁wanting ▁to ▁explore ▁more ▁of ▁the ▁neighborhood . ▁ ▁The ▁final ▁push ▁to ▁start ▁the ▁company ▁occurred ▁during ▁a ▁trip ▁to ▁Vietnam ▁where ▁he ▁saw ▁utility ▁b icy cles ▁being ▁used ▁to ▁transport ▁vast ▁amounts ▁of ▁goods . ▁His ▁first ▁design , ▁the ▁Brook lyn ▁Cru iser , ▁was ▁offered ▁for ▁sale ▁in ▁August ▁ 2 0 1 1 , ▁and ▁was ▁deliber ately ▁designed ▁to ▁function ▁as ▁a ▁city ▁b icy cle ▁for ▁urban ▁every day ▁use , ▁unlike ▁the ▁off - road ▁mountain ▁bi ke ▁or ▁the ▁road ▁b icy cle . ▁In ▁ 2 0 1 2 , ▁CNN ▁named ▁the ▁Brook lyn ▁Cru iser ▁one ▁of ▁" the ▁cool est ▁comm utes ▁on ▁two ▁whe els ". ▁The ▁company ▁proved ▁very ▁successful , ▁with ▁one ▁million ▁doll ar ▁plus ▁re venue ▁project ed ▁for ▁ 2 0 1 3 . ▁In ▁ 2 0 1 3 , ▁two ▁new ▁models ▁were ▁launched ▁titled ▁Franklin ▁and ▁Bed ford . ▁Brook lyn ▁B icy cle ▁Co . ▁moved ▁into ▁more ▁vers atile ▁models ▁in ▁ 2