▁people ▁of ▁World ▁War ▁I ▁ ▁Category : 1 8 5 0 ▁birth s ▁Category : 1 9 1 7 ▁death s ▁Category : Pe ople ▁from ▁Die kir ch <0x0A> </s> ▁High ▁Point ▁was ▁a ▁brand ▁of ▁instant ▁de ca ffe in ated ▁coffee ▁market ed ▁and ▁distributed ▁by ▁The ▁Fol ger ▁C off ee ▁Company , ▁a ▁subs idi ary ▁of ▁Pro ct er ▁& ▁Gam ble . ▁The ▁Te chni que ▁was ▁created ▁by ▁Dennis ▁Gr ub bs , ▁an ▁employee ▁of ▁Pro ct er ▁& ▁Gam ble ▁at ▁the ▁time . ▁It ▁was ▁introduced ▁on ▁a ▁test ▁basis ▁in ▁ 1 9 7 5 . ▁In ▁ 1 9 8 0 , ▁the ▁product ▁was ▁launched ▁nation ally ▁as ▁a ▁compet itor ▁to ▁Kraft ▁Food s ' ▁S anka . ▁ ▁The ▁coffee ▁was ▁advert ised ▁as ▁being ▁" 9 7 % ▁c aff e ine ▁free ." ▁ ▁Pro ct er ▁& ▁Gam ble ' s ▁national ▁launch ▁of ▁the ▁be verage ▁received ▁a ▁heavy ▁market ing ▁push ▁with ▁print ▁ad s ▁and ▁national ▁TV ▁advert is ements , ▁some ▁featured ▁prom in ently ▁on ▁P & G ' s ▁soap ▁oper as . ▁High ▁Point ▁is ▁mainly ▁known ▁today ▁by ▁its ▁television ▁advert is ements . ▁Initial ▁market ing ▁centered ▁on ▁the ▁s log an ▁" Dec aff e inate ▁the ▁ones ▁you ▁love ." ▁A ▁year ▁later , ▁the ▁campaign ▁was ▁d itch ed ▁in ▁favor ▁of ▁a ▁celebr ity ▁end ors ement . ▁Several ▁famous