▁attended ▁New castle ▁University . ▁He ▁joined ▁the ▁BBC ▁in ▁ 1 9 8 6 , ▁working ▁initially ▁in ▁radio ▁as ▁a ▁studio ▁manager ▁and ▁then ▁as ▁a ▁producer ▁on ▁BBC ▁Radio ▁ 5 . ▁ ▁Early ▁career ▁- ▁the ▁ 1 9 9 0 s ▁and ▁East End ers ▁In ▁ 1 9 9 4 , ▁he ▁moved ▁to ▁television , ▁working ▁as ▁a ▁script ▁editor ▁on ▁East End ers ▁before ▁becoming ▁the ▁story line ▁consult ant ▁on ▁Cas ual ty . ▁In ▁ 1 9 9 9 , ▁after ▁a ▁brief ▁period ▁as ▁producer ▁on ▁Sun burn , ▁he ▁took ▁on ▁the ▁executive ▁producer ▁role ▁on ▁East End ers . ▁During ▁his ▁time ▁there , ▁he ▁was ▁given ▁the ▁task ▁of ▁introdu cing ▁the ▁soap ' s ▁fourth ▁week ly ▁episode . ▁ ▁He ▁ax ed ▁the ▁majority ▁of ▁the ▁Di ▁Marco ▁family , ▁and ▁helped ▁introduce ▁popular ▁characters ▁such ▁as ▁the ▁Sl ater ▁family . ▁As ▁what ▁Mal ▁Young ▁described ▁as ▁" two ▁of ▁East End ers ▁most ▁successful ▁years ", ▁Y or ke ▁was ▁responsible ▁for ▁big ▁ratings ▁w inners ▁such ▁as ▁" Who ▁Sh ot ▁Phil ? ", ▁Eth el ▁Sk inner ' s ▁death , ▁Jim ▁Bran ning ▁and ▁D ot ▁Cot ton ' s ▁marriage , ▁ab us ive ▁Tre vor ▁Morgan , ▁and ▁Kat ▁Sl ater ' s ▁revel ation ▁to ▁her ▁daughter ▁Z oe ▁that ▁she ▁was ▁her ▁mother . ▁Y or ke ▁was ▁also ▁responsible ▁for ▁Kim ▁Med cal f ▁being ▁cast ▁in