▁July ▁ 1 1 , ▁ 2 0 1 6 , ▁Mus chi etti ▁posted ▁a ▁variety ▁of ▁missing ▁person ▁post ers ▁of ▁children ▁within ▁the ▁Der ry ▁area , ▁including ▁Betty ▁R ips om , ▁Rich ie ▁To z ier , ▁Paul ▁Green berg , ▁Jonathan ▁Chan , ▁and ▁T ania ▁McG owan . ▁ ▁The ▁first ▁official ▁image ▁for ▁It ▁deb uted ▁on ▁July ▁ 1 3 , ▁ 2 0 1 6 ▁to ▁promote ▁It , ▁introdu cing ▁the ▁first ▁look ▁at ▁Sk ars g år d ' s ▁Pen ny wise ▁The ▁Dan cing ▁C low n , ▁as ▁well ▁as ▁an ▁interview ▁with ▁Sk ars g år d , ▁conducted ▁by ▁Anthony ▁Bre zn ican . ▁Thomas ▁Fre eman ▁of ▁Maxim ▁wrote ▁that ▁" Sk ars g ard ▁in ▁full , ▁ter r ifying ▁cost ume , ▁he ' s ▁clearly ▁got ▁what ▁it ▁takes ▁to ▁fill ▁King ' s ▁most ▁mac ab re , ▁night m are - ind uc ing ▁creation ." ▁Chris ▁E gg ert sen ▁of ▁Hit F ix ▁respond ed ▁posit ively ▁stating ▁the ▁image ▁to ▁be ▁" an ▁appropri ately ▁mac ab re ▁look ▁that ▁doesn ' t ▁devi ate ▁too ▁rad ically ▁from ▁the ▁a est h etic ▁of ▁Cur ry ' s ▁Pen ny wise ▁dare ▁I ▁say , ▁a ▁more ▁cre ep ily ▁sed uct ive ▁look ▁to ▁Sk ars g ard ' s ▁version ▁that ▁was ▁absent ▁from ▁Cur ry ' s ▁interpretation ." ▁ ▁On ▁August ▁