▁was ▁N OK   9 ▁million ▁in ▁ 1 9 7 7 , ▁N OK   2 0 ▁million ▁in ▁ 1 9 8 0 ▁and ▁N OK   4 . 5 ▁billion ▁in ▁ 1 9 8 5 . ▁ ▁N D ▁introduced ▁the ▁market ing ▁concept ▁N D - S AF E ▁in ▁ 1 9 8 2 , ▁where ▁the ▁company ▁focused ▁on ▁the ▁scal ability ▁of ▁the ▁systems . ▁Ex cept ▁for ▁the ▁municipal ▁and ▁university ▁se ctors , ▁N D ▁did ▁not ▁attempt ▁at ▁market ▁segment ation ▁to ▁capture ▁customers ▁within ▁a ▁specific ▁industry ; ▁this ▁often ▁made ▁it ▁difficult ▁to ▁sell ▁as ▁clients ▁often ▁found ▁it ▁difficult ▁to ▁purchase ▁from ▁a ▁non - n iche ▁manufact urer . ▁For ▁instance , ▁N D ▁attempted ▁to ▁sell ▁to ▁the ▁Sc and in av ian ▁bank ing ▁market ; ▁they ▁were ▁asked ▁by ▁clients ▁if ▁they ▁would ▁make ▁this ▁a ▁prior it ized ▁market , ▁but ▁N D ▁respond ed ▁that ▁they ▁only ▁would ▁if ▁they ▁received ▁sufficient ▁sales . ▁The ▁answer ▁caused ▁the ▁bank ing ▁industry ▁to ▁go ▁elsewhere ▁for ▁its ▁products , ▁despite ▁an ▁initial ▁enthus ias m ▁for ▁N D ' s ▁products . ▁ ▁The ▁company ▁started ▁the ▁process ▁of ▁being ▁listed ▁on ▁the ▁NAS DA Q ▁exchange ▁in ▁New ▁York ▁in ▁January ▁ 1 9 8 3 . ▁No ▁Norwegian ▁company ▁had ▁previously ▁been ▁listed ▁in ▁the ▁US ; ▁the ▁legisl ation ▁was ▁not ▁harm on ized ▁and ▁there ▁were ▁restrictions ▁on ▁twenty ▁percent