▁also ▁released ▁on ▁Street ▁V ib es . ▁ ▁D ot - com ▁bo om ▁and ▁b ust ▁ ▁Mack ▁re located ▁to ▁Louis ville , ▁Kentucky ▁in ▁the ▁mid - 1 9 9 0 s ▁and ▁founded ▁the ▁dot - com ▁company ▁In fin ity - Digital ▁in ▁ 1 9 9 8 ▁during ▁a ▁period ▁of ▁extreme ▁growth ▁in ▁the ▁usage ▁and ▁adaptation ▁of ▁the ▁Internet . ▁His ▁website ▁H OT ▁ 1 0 4 . com ▁gained ▁not or iety ▁after ▁a ▁story ▁it ▁published ▁about ▁the ▁shooting ▁death ▁of ▁Ty ish a ▁Miller ▁by ▁police ▁officers ▁in ▁R ivers ide , ▁CA ▁went ▁vir al . ▁In ▁ 1 9 9 9 , ▁Mack ▁signed ▁a ▁six - figure ▁affili ate ▁contract ▁with ▁the ▁A K A . com ▁H ip - H op ▁Network ▁created ▁by ▁L oud ▁Records ▁founder ▁Steve ▁R if kind . ▁In ▁addition ▁to ▁H ip - H op ▁reviews , ▁chart ▁analysis , ▁entertain ment ▁news , ▁MP 3 ▁download s ▁and ▁African - American ▁sw im suit ▁models , ▁Mack ▁rout in ely ▁published ▁editor ial s ▁that ▁touched ▁on ▁hot - button ▁issues , ▁like ▁in effect ive ▁African - American ▁leadership ▁and ▁sexual ▁violence ▁against ▁women . ▁H OT ▁ 1 0 4 . com ▁also ▁covered ▁several ▁police ▁shoot ings . ▁ ▁H OT ▁ 1 0 4 . com ▁was ▁an ▁early ▁prom oter ▁of ▁urban ▁gl amour ▁phot ography ▁and ▁online ▁platforms , ▁like ▁Ch uck ▁"