▁was ▁the ▁publish er ▁of ▁Short ▁St ories , ▁a ▁successful ▁general ▁fiction ▁pul p ▁magazine ▁based ▁in ▁New ▁York . ▁ ▁Spr enger ▁and ▁Wright ▁both ▁received ▁a ▁share ▁of ▁the ▁stock ▁from ▁Corn el ius ; ▁Spr enger ▁did ▁not ▁remain ▁with ▁the ▁company ▁but ▁Wright ▁moved ▁to ▁New ▁York ▁and ▁stayed ▁on ▁as ▁editor . ▁ ▁Hen ne berger ' s ▁share ▁of ▁Popular ▁F iction ▁Publishing ▁was ▁converted ▁to ▁a ▁small ▁interest ▁in ▁the ▁new ▁company , ▁We ird ▁T ales , ▁Inc ., ▁a ▁subs idi ary ▁of ▁Del an ey ' s ▁Short ▁St ories , ▁Inc . ▁ ▁Dor othy ▁Mc Il w ra ith , ▁the ▁editor ▁of ▁Short ▁St ories , ▁became ▁Wright ' s ▁assistant , ▁and ▁over ▁the ▁next ▁two ▁years ▁Del an ey ▁tried ▁to ▁increase ▁prof its ▁by ▁adjust ing ▁the ▁page ▁count ▁and ▁price . ▁ ▁An ▁increase ▁from ▁ 1 4 4 ▁pages ▁to ▁ 1 6 0 ▁pages ▁starting ▁with ▁the ▁February ▁ 1 9 3 9 ▁issue , ▁along ▁with ▁the ▁use ▁of ▁che aper ▁( and ▁hence ▁th icker ) ▁paper , ▁made ▁the ▁magazine ▁th icker , ▁but ▁this ▁failed ▁to ▁increase ▁sales . ▁ ▁In ▁September ▁ 1 9 3 9 ▁the ▁page ▁count ▁went ▁down ▁to ▁ 1 2 8 , ▁and ▁the ▁price ▁was ▁cut ▁from ▁ 2 5 ▁c ents ▁to ▁ 1 5 ▁c ents . ▁ ▁From ▁January ▁ 1 9 4 0 ▁the ▁frequency ▁was ▁reduced ▁to