▁" N eg ro " ▁music . ▁ ▁The ▁station ▁was ▁sold ▁to ▁the ▁B irmingham ▁Broadcast ing ▁Company ▁in ▁a ▁transaction ▁consum m ated ▁on ▁September ▁ 8 , ▁ 1 9 6 4 . ▁ ▁In ▁ 1 9 6 5 , ▁the ▁new ▁own ers ▁had ▁the ▁station ' s ▁call ▁sign ▁changed ▁to ▁W LP H . ▁ ▁The ▁station ▁a ired ▁a ▁primarily ▁country ▁music ▁format ▁through ▁the ▁late ▁ 1 9 6 0 s . ▁ ▁In ▁ 1 9 7 1 , ▁W LP H ▁transition ed ▁to ▁a ▁religious ▁radio ▁format ▁featuring ▁Southern ▁G ospel ▁music . ▁The ▁license ▁holding ▁company ▁changed ▁its ▁name ▁to ▁the ▁Alabama ▁Relig ious ▁Broadcast ing ▁Company ▁to ▁reflect ▁the ▁new ▁direction ▁for ▁the ▁station . ▁ ▁In ▁March ▁ 1 9 9 7 , ▁Alabama ▁Relig ious ▁Broadcast ing ▁Company ▁reached ▁an ▁agreement ▁to ▁sell ▁this ▁station ▁to ▁Will is ▁Broadcast ing ▁of ▁Nor folk , ▁Virginia , ▁through ▁its ▁B irmingham ▁Christian ▁Radio , ▁Inc ., ▁subs idi ary . ▁ ▁The ▁deal ▁was ▁approved ▁by ▁the ▁F CC ▁on ▁May ▁ 1 3 , ▁ 1 9 9 7 , ▁and ▁the ▁transaction ▁was ▁consum m ated ▁on ▁August ▁ 2 2 , ▁ 1 9 9 7 . ▁ ▁The ▁new ▁own ers ▁shift ed ▁the ▁music ▁played ▁on ▁W LP H ▁to ▁a ▁" Black ▁G ospel " ▁format . ▁ ▁In ▁July ▁ 2 0 0 6 , ▁B irmingham ▁Christian ▁Radio , ▁Inc