▁the ▁May f air ▁Theatre , ▁operated ▁by ▁R K O ▁Pictures . ▁Brand t ▁The at res ▁was ▁running ▁the ▁the ater ▁by ▁ 1 9 5 0 . ▁In ▁the ▁early ▁ 1 9 6 0 s ▁it ▁was ▁renamed ▁the ▁De M ille ▁Theatre , ▁and ▁became ▁a ▁ven ue ▁for ▁view ing ▁prem ium ▁ 7 0 mm ▁films ▁with ▁reserved ▁se ating . ▁In ▁ 1 9 7 6 ▁the ▁the ater ▁was ▁split ▁into ▁three ▁separate ▁and ▁very ▁narrow ▁cin emas , ▁and ▁was ▁known ▁as ▁the ▁Emb ass y ▁ 2 - 3 - 4 ▁Theatre ▁until ▁ 1 9 9 7 , ▁and ▁then ▁the ▁Emb ass y ▁ 1 - 2 - 3 ▁Theatre ▁until ▁finally ▁closing ▁in ▁the ▁early ▁ 2 0 0 0 s . ▁ ▁In ▁ 2 0 0 7 ▁the ▁the ater ▁was ▁converted ▁into ▁a ▁restaurant . ▁By ▁May ▁ 2 0 1 3 ▁this ▁had ▁also ▁closed . ▁The ▁the ater ▁had ▁been ▁completely ▁g utt ed ▁so ▁that ▁demol ition ▁could ▁start . ▁ ▁References ▁ ▁S ources ▁ ▁External ▁links ▁Phot ograph : ▁ ▁Phot ograph : ▁Columbia ▁Am usement ▁Co . ▁Building , ▁ 1 9 1 7 . ▁Museum ▁of ▁the ▁City ▁of ▁New ▁York , ▁Digital ▁ID : ▁ 2 0 0 0 . 5 2 . 9 9 . ▁ ▁Category : B road way ▁the at res ▁Category : B ur les que ▁the at res <0x0A> </s> ▁Wil fred