ge ▁to ▁comp ete ▁for ▁business . ▁“ Under ▁the ▁privile ge ▁of ▁free ▁competition , ▁a ▁compet itor ▁is ▁free ▁to ▁di vert ▁business ▁to ▁himself ▁as ▁long ▁as ▁he ▁uses ▁fair ▁and ▁reasonable ▁means . ▁Thus , ▁the ▁pla int iff ▁must ▁present ▁facts ▁indicating ▁the ▁def endant ’ s ▁inter ference ▁is ▁somehow ▁wrong ful — i . e ., ▁based ▁on ▁facts ▁that ▁take ▁the ▁def endant ’ s ▁actions ▁out ▁of ▁the ▁real m ▁of ▁legit imate ▁business ▁transactions .” ▁"[ T ] he ▁competition ▁privile ge ▁is ▁defeated ▁only ▁where ▁the ▁def endant ▁eng ages ▁in ▁un law ful ▁or ▁il leg it imate ▁means ." ▁< ref > San ▁Francisco ▁Design ▁Center ▁Associ ates ▁v . ▁Port man ▁Comp an ies , ▁ 4 1 ▁Cal . ▁App . ▁ 4 th ▁ 2 9 , ▁ 4 2 , ▁ 5 0 ▁Cal . ▁R ptr . ▁ 2 d ▁ 7 1 6 ▁( 1 9 9 5 ). </ ref > ▁" W rong ful " ▁in ▁this ▁context ▁means ▁“ in dep end ently ▁wrong ful ” — that ▁is , ▁" bl ame worth y " ▁or ▁" ▁independently ▁wrong ful ▁apart ▁from ▁the ▁inter ference ▁itself ." ▁This ▁may ▁be ▁term ed ▁use ▁of ▁impro per ▁means . ▁“ Common ly ▁included ▁among ▁impro per ▁means ▁are ▁actions ▁which ▁are ▁independently ▁action able , ▁viol ations ▁of ▁federal ▁or ▁state ▁law ▁or ▁un eth ical ▁business ▁practices , ▁e .