▁ ▁For ▁the ▁next ▁year ▁Mur do ch ▁competed ▁with ▁Pack er ▁and ▁Fair f ax ▁in ▁the ▁sub urban ▁newspaper ▁market , ▁until ▁they ▁decided ▁to ▁car ve ▁out ▁the ▁territory ▁between ▁them , ▁setting ▁the ▁scene ▁for ▁a ▁lif el ong ▁rival ry ▁between ▁Ker ry ▁Pack er ▁and ▁Ru pert ▁Mur do ch . ▁ ▁E pisode ▁ 2 : ▁Ru pert ▁starts ▁" The ▁Australian " ▁newspaper ▁and ▁provides ▁gentle ▁editor ial ▁guidance . ▁ ▁There ▁is ▁a ▁journalist ▁strike ▁with ▁the ▁shared ▁newsp apers , ▁however ▁when ▁Frank ▁ref uses ▁to ▁negoti ate ▁with ▁the ▁union , ▁Ru pert ▁real ises ▁that ▁Frank ▁is ▁trying ▁to ▁bank rupt ▁him . ▁Ru pert ▁lies ▁to ▁Frank ▁and ▁tells ▁him ▁he ▁is ▁finan cially ▁sound , ▁so ▁Frank ▁ends ▁the ▁strike . ▁ ▁Ru pert ▁' ris ks ▁all ' ▁to ▁buy ▁" News ▁of ▁the ▁World " ▁in ▁London . ▁Later ▁he ▁does ▁a ▁similar ▁deal ▁to ▁buy ▁" The ▁Sun ". ▁He ▁makes ▁it ▁more ▁compet itive ▁by ▁taking ▁the ▁best ▁ideas ▁from ▁other ▁papers , ▁and ▁adding ▁attract ive ▁girls ▁to ▁page ▁ 3 . ▁Later ▁Ru pert ' s ▁wife ▁is ▁shock ed ▁to ▁learn ▁that ▁the ▁paper ▁is ▁displaying ▁n aked ▁women . ▁Ru pert ▁tells ▁her ▁he ▁is ▁not ▁interested ▁in ▁what ▁the ▁' est ab lish ment ' ▁think . ▁Ru pert ' s ▁wife ▁rem inds ▁him ▁that ▁he ▁is ▁' the ▁establishment ' ! ▁ ▁Ru pert ▁l ends ▁his ▁Roll