▁than ▁noble ▁arch et ypes . ▁That ▁series ▁became ▁the ▁first ▁major ▁success ▁of ▁what ▁would ▁become ▁Marvel ▁Comics . ▁The ▁newly ▁natural istic ▁com ics ▁changed ▁the ▁industry . ▁Lee , ▁Kir by , ▁such ▁artists ▁as ▁Steve ▁Dit ko , ▁Don ▁He ck , ▁Dick ▁Ay ers , ▁John ▁Rom ita ▁Sr ., ▁Gene ▁Col an , ▁and ▁John ▁Bus c ema , ▁and ▁eventually ▁writers ▁including ▁Roy ▁Thomas ▁and ▁Arch ie ▁Good win , ▁us her ed ▁in ▁a ▁string ▁of ▁hit ▁characters , ▁including ▁Spider - Man , ▁Iron ▁Man , ▁the ▁H ulk , ▁D are dev il , ▁and ▁the ▁X - Men . ▁ ▁In ▁fall ▁ 1 9 6 8 , ▁Good man ▁sold ▁Magazine ▁Management ▁to ▁the ▁Per fect ▁Film ▁& ▁Chem ical ▁Corporation . ▁Good man ▁remained ▁as ▁publish er ▁until ▁ 1 9 7 2 , ▁which ▁included ▁supporting ▁Lee ' s ▁decision ▁to ▁dis reg ard ▁the ▁Comics ▁Code ▁Author ity ' s ▁dis allow ance ▁of ▁an ▁The ▁Ama zing ▁Spider - Man ▁anti - d rug ▁them ed ▁story - arc ▁requested ▁by ▁the ▁US ▁Department ▁of ▁Health , ▁Education ▁and ▁W elf are , ▁which ▁dis cred ited ▁the ▁c ensor . ▁Two ▁years ▁later ▁he ▁founded ▁a ▁new ▁com ics ▁company , ▁Se ab o ard ▁Period ical s , ▁which ▁published ▁under ▁a ▁new ▁Atlas ▁Comics ▁im print ▁and ▁is ▁known ▁to ▁collect ors ▁as ▁" Atlas / Se ab o ard ▁Comics ". ▁It ▁shut