▁focused ▁on ▁the ▁other ▁person ▁and ▁did ▁not ▁display ▁significant ▁concern ▁for ▁how ▁the ▁interaction ▁would ▁go . ▁ ▁Altern atives ▁ ▁Research ers ▁also ▁offer ▁alternatives ▁to ▁the ▁color - bl ind ness ▁disc ourse . ▁Re ason ▁and ▁Evans ▁call ▁for ▁people ▁to ▁become ▁" ra cially ▁cogn iz ant ", ▁that ▁is ▁they ▁need ▁to ▁acknow ledge ▁the ▁role ▁that ▁race ▁plays ▁in ▁their ▁every day ▁lives . ▁Being ▁ra cially ▁cogn iz ant ▁also ▁dem ands ▁a ▁continuous ▁exam ination ▁and ▁re inter pret ation ▁of ▁race ▁and ▁how ▁it ▁affect s ▁our ▁lives . ▁It ▁is ▁also ▁important ▁to ▁balance ▁looking ▁at ▁a ▁person ▁as ▁an ▁individual ▁and ▁acknowled ging ▁the ▁role ▁their ▁membership ▁to ▁a ▁social ▁group ▁plays ▁in ▁their ▁daily ▁lives . ▁ ▁Research er ▁Jenn ifer ▁Sim pson ▁proposed ▁that ▁" in ▁setting ▁aside ▁color ▁blind ness , ▁Wh ites ▁must ▁learn ▁to ▁see , ▁accept , ▁and ▁experience ▁their ▁lives ▁as ▁rac ed ▁and ▁to ▁explore ▁the ▁possibility ▁that ▁some ▁of ▁the ▁good , ▁ease , ▁or ▁re wards ▁they ▁have ▁experienced ▁have ▁not ▁been ▁sole ly ▁the ▁result ▁of ▁hard ▁work ▁and ▁just ▁effort ▁but ▁of ▁a ▁system ▁bi ased ▁in ▁their ▁favor ." ▁This ▁conscious ▁expl oration ▁of ▁wh iten ess ▁as ▁a ▁ra cial ▁and ▁social ▁identity ▁and ▁the ▁acknowled gment ▁of ▁the ▁role ▁of ▁wh iten ess ▁is ▁connected ▁to ▁modern ▁wh iten ess ▁studies . ▁However , ▁the ▁field ▁of ▁wh iten ess ▁studies ▁has ▁been ▁critic ized ▁for