▁advert is ers ▁and ▁media ▁industry ▁will ▁increasing ly ▁take ▁account ▁of ▁a ▁bigger ▁and ▁fast - g row ing ▁mobile ▁market , ▁though ▁it ▁remains ▁at ▁around ▁ 1 % ▁of ▁global ▁advert ising ▁spend . ▁Mobile ▁media ▁is ▁evol ving ▁rapidly ▁and ▁while ▁mobile ▁ph ones ▁will ▁continue ▁to ▁be ▁the ▁main st ay , ▁it ▁is ▁not ▁clear ▁whether ▁mobile ▁ph ones ▁based ▁on ▁cell ular ▁back ha ul ▁or ▁smart ph ones ▁based ▁on ▁Wi Fi ▁hot ▁spot ▁or ▁Wi MAX ▁hot ▁zone ▁will ▁also ▁strength en . ▁However , ▁such ▁is ▁the ▁emer gence ▁of ▁this ▁form ▁of ▁advert ising , ▁that ▁there ▁is ▁now ▁a ▁dedicated ▁global ▁awards ▁ceremony ▁organ ised ▁every ▁year ▁by ▁V ision g ain . ▁ ▁According ▁to ▁the ▁research ▁firm ▁Berg ▁Ins ight ▁the ▁global ▁mobile ▁advert ising ▁market ▁that ▁was ▁estimated ▁to ▁€ 1 ▁billion ▁in ▁ 2 0 0 8 . ▁Furthermore , ▁Berg ▁Ins ight ▁forec asts ▁the ▁global ▁mobile ▁advert ising ▁market ▁to ▁grow ▁at ▁a ▁comp ound ▁annual ▁growth ▁rate ▁of ▁ 4 3 ▁percent ▁to ▁€ 8 . 7 ▁billion ▁in ▁ 2 0 1 4 . ▁ ▁Types ▁of ▁mobile ▁ad s ▁ ▁Click - to - download ▁ad s : ▁The ▁user ▁will ▁be ▁directed ▁to ▁the ▁App store ▁or ▁Google ▁Play ▁ ▁Click - to - call ▁ad s : ▁The ▁user ▁will ▁call ▁to ▁a ▁phone ▁number ▁after ▁clicking ▁the ▁button . ▁ ▁Click - to - message ▁ad s : ▁The