, ▁and ▁in ▁November ▁ 2 0 1 0 , ▁Com Score ▁estimated ▁that ▁the ▁site ▁had ▁attract ed ▁ 5 . 8   mill ion ▁unique ▁visitors . ▁The ▁ 2 0 8 ▁percent ▁increase ▁in ▁unique ▁visitors ▁over ▁November ▁ 2 0 0 9 ▁made ▁S B ▁Nation ▁the ▁fast est - g row ing ▁sports ▁website ▁the ▁company ▁track ed ▁at ▁the ▁time . ▁ ▁Cont in ued ▁growth ▁and ▁expansion ▁into ▁other ▁content ▁areas ▁ ▁In ▁ 2 0 1 1 , ▁Bank off ▁h ired ▁a ▁number ▁of ▁former ▁writers ▁from ▁A OL ' s ▁technology ▁blog ▁Eng ad get , ▁including ▁former ▁editor - in - ch ief ▁Josh ua ▁Top ol sky , ▁to ▁build ▁a ▁new ▁technology - orient ed ▁website . ▁ ▁They ▁had ▁originally ▁left ▁A OL ▁following ▁a ▁series ▁of ▁conflicts ▁between ▁Top ol sky ▁and ▁Michael ▁Arr ington , ▁author ▁of ▁Te ch Cr unch ▁( which ▁A OL ▁had ▁recently ▁acquired ), ▁and ▁the ▁leak ▁of ▁an ▁internal ▁training ▁document ▁that ▁out lined ▁a ▁content ▁strategy ▁for ▁A OL ' s ▁blog s ▁that ▁prior it ized ▁profit ability . ▁Bank off ▁felt ▁that ▁a ▁technology - orient ed ▁website ▁would ▁complement ▁S B ▁Nation ▁due ▁to ▁their ▁over la pping ▁dem ograph ics . ▁In ▁November , ▁the ▁renamed ▁V ox ▁Media ▁officially ▁launched ▁The ▁Ver ge , ▁with ▁Top ol sky ▁as ▁editor - in - ch ief . ▁ ▁In ▁ 2 0 1 2 , ▁V