ide on wo ▁released ▁How ▁to ▁Win ▁E lections ▁in ▁Africa ▁- ▁a ▁so cio - polit ical ▁ess ay ▁which ▁expl ores ▁all ▁the ▁factors ▁that ▁contribute ▁to ▁the ▁success ▁or ▁otherwise ▁of ▁election ▁campaign s ▁drawing ▁par alle ls ▁from ▁the ▁ 2 0 1 6 ▁elections ▁which ▁brought ▁Donald ▁Trump ▁into ▁power , ▁and ▁the ▁Bre x it ▁vote ▁in ▁the ▁United ▁Kingdom . ▁Pub lished ▁by ▁Far af ina . ▁ ▁Entre pr ene ur ship ▁ ▁At ▁present , ▁J ide on wo ▁is ▁the ▁founder ▁of ▁Joy , ▁Inc . ▁and ▁s its ▁on ▁the ▁board ▁of ▁ ▁R ED , ▁the ▁full - service ▁media - content , ▁communication ▁and ▁development ▁company ▁he ▁co - f ounded , ▁that ▁has ▁worked ▁for ▁several ▁national ▁and ▁international ▁br ands . ▁He ▁met ▁A de bol a ▁Williams , ▁co - found er ▁of ▁Red ▁on ▁the ▁set ▁of ▁Inside ▁Out ▁with ▁Ag ath a , ▁with ▁Ag ath a ▁Am ata , ▁where ▁he ▁formally ▁worked ▁as ▁a ▁production ▁assistant . ▁ ▁Joy , ▁Inc . ▁ ▁After ▁sp ending ▁almost ▁two ▁dec ades ▁building ▁media ▁platforms ▁that ▁influence ▁society , ▁he ▁founded ▁Joy , ▁Inc , ▁a ▁teaching ▁and ▁media ▁company ▁– ▁registered ▁as ▁a ▁benefit ▁corpor ation , ▁with ▁its ▁prof its ▁inv ested ▁in ▁selected ▁char ities ▁– ▁main stream ing ▁the ▁research ▁and ▁evidence ▁on ▁human ▁fl our ishing ▁to ▁transform ▁the ▁culture ▁and ▁build ▁a ▁new ▁generation ▁of ▁Afr icans ▁focused ▁on