▁development ▁of ▁communication ▁and ▁Internet ▁technology , ▁information ▁costs ▁have ▁decre ased ▁substantial ly . ▁L iker ▁and ▁K lam ath ▁( 1 9 9 8 ) ▁introduced ▁the ▁relationship ▁between ▁enter pr ises ▁and ▁supp liers ▁into ▁the ▁scope ▁of ▁rel ational ▁market ing , ▁claim ing ▁that ▁in ▁the ▁market ing ▁process ▁manufact ur ers ▁make ▁supp liers ▁assume ▁corresponding ▁respons ib ilities ▁and ▁enable ▁them ▁to ▁explo it ▁techn ological ▁and ▁resource ▁advantages ▁in ▁the ▁production ▁process , ▁impro ving ▁their ▁market ing ▁innov ation . ▁Meanwhile , ▁L uk as ▁and ▁Fer rell ▁( 2 0 0 0 ) ▁believe ▁that ▁the ▁implementation ▁of ▁customer - orient ed ▁market ing ▁can ▁greatly ▁promote ▁market ing ▁innov ation ▁and ▁encou rage ▁enter pr ises ▁to ▁break ▁through ▁the ▁traditional ▁relationship ▁model ▁between ▁enter pr ises ▁and ▁customers ▁and ▁propose ▁new ▁products . ▁Let he ▁( 2 0 0 6 ) ▁confir ms ▁the ▁relationship ▁between ▁enter pr ises ▁and ▁customers ▁through ▁the ▁observation ▁of ▁the ▁benchmark ing ▁customer ▁research , ▁finding ▁a ▁positive ▁correlation ▁to ▁innov ation . ▁He ▁pos its ▁that ▁good ▁relations ▁between ▁enter pr ises ▁and ▁customers ▁results ▁in ▁more ▁efficient ▁benchmark ing , ▁ident ifying ▁new ▁potential ▁products , ▁reduce ▁the ▁cost ▁of ▁new ▁product ▁development ▁and ▁increase ▁market ▁accept ance ▁of ▁products . ▁Also ▁he ▁propos es ▁that ▁all ▁relationships ▁established ▁with ▁relevant ▁parties ▁for ▁enter prise ▁market ing ▁are ▁centered ▁on ▁the ▁establishment ▁of ▁good ▁customer ▁relations : ▁the ▁core ▁concept ▁of ▁relationship ▁market