▁Euro vision ▁Network ▁where ▁they ▁were ▁broadcast ▁parts ▁of ▁ 1 9 9 2 ▁Summer ▁Olympics , ▁the ▁ 1 9 9 2 ▁America ' s ▁Cup ▁and ▁the ▁UEFA ▁Euro ▁ 1 9 9 2 ▁football ▁championship . ▁ ▁In ▁ 1 9 9 4 , ▁Italian ▁film ▁producer ▁Vitt orio ▁Cec chi ▁G ori , ▁who ▁at ▁that ▁time ▁already ▁owner ▁of ▁V ide om us ic , ▁acquired ▁T MC , ▁and ▁then , ▁in ▁ 1 9 9 6 , ▁created ▁T MC 2 ▁to ▁comp ete ▁with ▁RA I ▁and ▁Med ias et ▁networks . ▁However , ▁his ▁intent ions ▁were ▁th wart ed ▁and ▁ratings ▁were ▁at ▁an ▁all - time ▁low , ▁because ▁the ▁channel ▁lack ed ▁nation wide ▁coverage ▁in ▁Italy . ▁It ▁was ▁also ▁at ▁the ▁time , ▁in ▁ 1 9 9 2 , ▁Organ iza ções ▁Glo bo ▁took ▁ 1 5 % ▁of ▁the ▁shares ▁in ▁the ▁new ▁third ▁TV ▁channel ▁in ▁Portugal , ▁S IC , ▁which ▁may ▁have ▁hurt ▁T MC . ▁ ▁In ▁ 1 9 9 6 , ▁the ▁channel ▁also ▁tried ▁to ▁ac quire ▁the ▁television ▁rights ▁of ▁Serie ▁A , ▁compet ing ▁against ▁RA I . ▁On ▁ 1 0 ▁March ▁ 2 0 0 0 ▁the ▁channel ▁broadcast ▁the ▁Italian ▁premi ere ▁of ▁Sex ▁and ▁the ▁City . ▁ ▁In ▁ 1 9 9 9 ▁Vitt orio ▁Cec chi ▁G ori ▁sold ▁the ▁network ▁to ▁SE AT ▁P agine ▁G ial le ▁( part