. ▁▁ ▁H ired ▁to ▁run ▁the ▁company ▁after ▁an ▁expected ▁$ 5 5 0 ▁million ▁franch ise ▁license ▁was ▁granted , ▁ ▁Ehr lich ▁was ▁initially ▁responsible ▁for ▁putting ▁together ▁the ▁project ' s ▁ ▁bid . ▁ ▁While ▁the ▁license ▁fell ▁through , ▁ ▁Ehr lich ' s ▁bid ▁had ▁included ▁a ▁proposal ▁for ▁a ▁super station ▁to ▁transmit ▁all ▁of ▁H utch ison ▁C able vision ' s ▁new ▁programming ▁via ▁satellite ▁throughout ▁Asia . ▁The ▁idea ▁gained ▁the ▁support ▁of ▁Richard ▁Li , ▁Li ▁Ka - sh ing ' s ▁son , ▁and ▁became ▁the ▁foundation ▁for ▁ST AR ▁TV , ▁Asia ▁' s ▁first ▁satellite - del iver ed ▁multi - channel ▁television ▁network . ▁Ehr lich ▁worked ▁closely ▁with ▁Li ▁as ▁a ▁found ing ▁member ▁of ▁the ▁team ▁that ▁launched ▁ST AR , ▁which ▁was ▁purchased ▁by ▁Ru pert ▁Mur do ch ▁for ▁$ 8 7 1 ▁million ▁in ▁ 1 9 9 3 . ▁ ▁Ehr lich ▁moved ▁from ▁H utch ison ▁C able ▁to ▁the ▁tele com ▁arm ▁of ▁the ▁H utch ison ▁Group ▁in ▁ 1 9 9 1 ; ▁as ▁group ▁operations ▁director , ▁he ▁was ▁responsible ▁for ▁the ▁company ' s ▁operations ▁in ▁ 1 0 ▁countries ▁in ▁Europe ▁and ▁Asia . ▁ ▁Ehr lich ▁left ▁the ▁H utch ison ▁Group ▁in ▁ 1 9 9 4 ▁to ▁become ▁a ▁private ▁invest or . ▁ ▁Later ▁that ▁year , ▁he ▁started ▁Cav ite ▁C able , ▁ ▁which ▁became ▁the ▁first ▁fi