us ▁particularly ▁strength en ▁mem ories ▁so ▁that ▁strong ▁mem ories ▁get ▁even ▁stronger , ▁a ▁principle ▁called ▁" super add itive ". ▁Hier arch ical ▁rel ational ▁binding ▁theory ▁explains ▁both ▁ne uro im aging ▁and ▁behavior ▁find ings ▁previously ▁attributed ▁to ▁the ▁distinction ▁between ▁re collection ▁and ▁familiar ity . ▁ ▁In ▁ 2 0 1 1 , ▁Sh im am ura ▁proposed ▁a ▁theory ▁of ▁epis od ic ▁remember ing ▁called ▁Cort ical ▁Binding ▁of ▁Rel ational ▁Activity ▁( or ▁Co B RA ), ▁which ▁defines ▁the ▁posterior ▁par iet al ▁cor tex ▁( P PC ) ▁as ▁a ▁convergence ▁zone ▁that ▁integr ates ▁or ▁bind s ▁features ▁of ▁an ▁epis od ic ▁memory . ▁Sh im am ura ▁arg ues ▁that ▁this ▁binding ▁process ▁is ▁the ▁final ▁stage ▁of ▁memory ▁cons olid ation ▁such ▁that ▁through ▁P PC ▁binding , ▁epis od ic ▁mem ories ▁become ▁more ▁fully ▁represented ▁and ▁retrieved ▁in ▁the ▁ne oc or tex . ▁ ▁Hon ors ▁and ▁awards ▁John ▁Simon ▁G ug gen heim ▁Fellow ship ▁( 2 0 0 8 ) ▁Fellow ▁and ▁char ter ▁member , ▁Association ▁for ▁Psych ological ▁Science ▁Dist ingu ished ▁Te aching ▁Award , ▁Division ▁of ▁Social ▁Sciences , ▁U C ▁Ber keley ▁O sh er ▁fellow ▁and ▁science ▁ad visor , ▁San ▁Francisco ▁Ex pl or ator ium ▁Science ▁Museum ▁Rank ed ▁ 9 th ▁of ▁most - c ited ▁psych olog ists ▁(" High est ▁Imp act ▁Auth ors , ▁ 1 9 8 6 -