izes ▁in ▁app arel ▁and ▁access ories ▁to ▁style ▁men , ▁women ▁and ▁children ▁in ▁a ▁classic ▁manner . ▁and ▁attention ▁to ▁detail . ▁ ▁In ▁ 2 0 1 6 , ▁the ▁brand ▁expanded ▁its ▁women ' s ▁collection ▁twice . ▁Southern ▁T ide ▁has ▁also ▁produced ▁collabor ative ▁products ▁through ▁partners hips ▁with ▁West Point ▁Home , ▁Y ET I ▁C ool ers , ▁and ▁S math ers ▁and ▁Br anson . ▁ ▁Colleg iate ▁▁ ▁Av ailable ▁in ▁a ▁wide ▁range ▁of ▁school ▁colors , ▁the ▁original ▁pol o ▁sh ir ts ▁quickly ▁built ▁a ▁following ▁among ▁college ▁students ▁at ▁tail gate ▁events ▁across ▁the ▁S out heast . ▁In ▁ 2 0 0 8 , ▁the ▁company ▁launched ▁its ▁College ▁Amb assador ▁Program , ▁an ▁exper ient ial ▁market ing ▁campaign ▁at ▁a ▁hand ful ▁of ▁schools ▁throughout ▁the ▁region . ▁The ▁program ▁introduced ▁college ▁students ▁to ▁the ▁company ▁while ▁providing ▁the ▁student ▁amb ass adors ▁with ▁real ▁world ▁experience ▁and ▁the ▁opportunity ▁to ▁learn ▁from ▁a ▁growing ▁app arel ▁company . ▁Since ▁ 2 0 0 8 , ▁the ▁program ▁has ▁expanded ▁to ▁more ▁and ▁more ▁college ▁camp uses ▁each ▁year , ▁and ▁today ▁features ▁ 3 8 5 ▁amb ass adors ▁at ▁over ▁ 3 0 0 ▁college ▁camp uses ▁throughout ▁the ▁United ▁States . ▁The ▁amb assador ▁program ▁conduct s ▁inter views ▁twice ▁a ▁year ▁leading ▁up ▁to ▁the ▁core ▁sem esters . ▁Entry ▁to ▁the ▁program ▁requires ▁being ▁at ▁least ▁a ▁s oph om ore