ker , ▁were ▁acquired ▁at ▁au ction ▁by ▁Un iv ision ▁Communic ations . ▁Two ▁days ▁later ▁on ▁August ▁ 1 8 , ▁the ▁company ▁announced ▁that ▁G aw ker . com ▁would ▁ce ase ▁operations ▁the ▁following ▁week , ▁while ▁its ▁other ▁sites ▁will ▁continue ▁to ▁operate . ▁ ▁On ▁September ▁ 2 1 , ▁ 2 0 1 6 , ▁Un iv ison ▁moved ▁all ▁of ▁the ▁G aw ker ▁Media ▁properties ▁to ▁their ▁newly - created ▁G iz mod o ▁Media ▁Group . ▁▁ ▁G iz mod o ▁was ▁subsequently ▁acquired ▁by ▁Great ▁Hill ▁Part ners ▁along ▁with ▁The ▁On ion ▁in ▁ 2 0 1 9 ▁under ▁the ▁G / O ▁Media ▁Inc . ▁um bre lla . ▁ ▁O wn ership , ▁fin ances , ▁and ▁traffic ▁While ▁D ent on ▁has ▁generally ▁not ▁gone ▁into ▁detail ▁over ▁G aw ker ▁Media ' s ▁fin ances , ▁he ▁made ▁statements ▁in ▁ 2 0 0 5 ▁that ▁down play ed ▁the ▁profit ▁potential ▁of ▁blog s ▁declaring ▁that ▁"[ b ] logs ▁are ▁likely ▁to ▁be ▁better ▁for ▁readers ▁than ▁for ▁capital ists . ▁While ▁I ▁love ▁the ▁medium , ▁I ' ve ▁always ▁been ▁ske pt ical ▁about ▁the ▁value ▁of ▁blog s ▁as ▁business es ", ▁on ▁his ▁personal ▁site . ▁ ▁In ▁an ▁article ▁in ▁the ▁February ▁ 2 0 , ▁ 2 0 0 6 , ▁issue ▁of ▁New ▁York ▁Magazine , ▁J oss ip ▁founder ▁David ▁Haus la ib ▁estimated ▁G aw ker