▁a ▁very ▁nice ▁atmosphere ▁to ▁work ▁in . ▁It ▁was ▁all ▁men , ▁it ▁was ▁the ▁sex ▁industry ▁as ▁we ▁all ▁perce ive ▁it ▁to ▁be ". ▁But , ▁a ▁chance ▁inv itation ▁and ▁visit ▁to ▁a ▁Tu pper ware ▁party ▁at ▁an ▁East ▁London ▁flat ▁in ▁ 1 9 8 1 ▁changed ▁everything   – ▁Jac qu eline ▁saw ▁the ▁potential ▁of ▁s elling ▁se xy ▁l inger ie ▁and ▁sex ▁to ys ▁to ▁women ▁in ▁the ▁priv acy ▁of ▁their ▁own ▁homes . ▁Jac qu eline ▁launched ▁the ▁Ann ▁Sum mers ▁Party ▁Plan   – ▁a ▁home ▁market ing ▁plan ▁for ▁sex ▁to ys , ▁with ▁a ▁strict ▁" no ▁men ▁allowed " ▁policy . ▁This ▁type ▁of ▁party , ▁which ▁provides ▁women ▁with ▁a ▁forum ▁to ▁meet ▁and ▁talk ▁about ▁sex ▁( and ▁other ▁matters ), ▁became ▁so ▁popular ▁that ▁such ▁parties ▁are ▁now ▁regarded ▁as ▁part ▁of ▁British ▁popular ▁culture ; ▁this ▁format ▁also ▁provides ▁the ▁company ▁with ▁a ▁convenient ▁way ▁of ▁circum vent ing ▁legal ▁restrictions ▁about ▁displaying ▁sex ▁to ys ▁for ▁sale . ▁ ▁Gold ▁was ▁appointed ▁CE O ▁of ▁Ann ▁Sum mers ▁in ▁ 1 9 8 7 , ▁transform ing ▁it ▁into ▁a ▁multi - mill ion ▁p ound ▁business , ▁with ▁a ▁sales ▁force ▁today ▁compr ising ▁more ▁than ▁ 7 , 5 0 0 ▁women ▁party ▁organis ers , ▁ 1 3 6 ▁high ▁street ▁stores ▁throughout ▁the ▁UK , ▁Ireland , ▁and ▁Channel ▁Islands ▁and ▁generating ▁an ▁annual ▁turn over ▁of ▁£