▁to ▁enh ance ▁teaching ▁and ▁research ing ▁t endencies ▁in ▁the ▁students ▁and ▁teachers ▁of ▁the ▁University . ▁Besides , ▁since ▁its ▁publications ▁reflect ▁the ▁institution ' s ▁profile , ▁it ▁cont ributes ▁to ▁show ▁the ▁University ' s ▁image ▁to ▁the ▁society . ▁ ▁Gu adal aj ara ▁International ▁Book ▁Fair ▁ ▁Cre ated ▁in ▁ 1 9 8 7 ▁by ▁a ▁University ▁of ▁Gu adal aj ara ' s ▁initi ative , ▁The ▁Gu adal aj ara ▁International ▁Book ▁Fair ▁is ▁now ad ays ▁the ▁biggest ▁international ▁book ▁market ▁for ▁Spanish ▁publications . ▁Each ▁year ▁edit ors , ▁literary ▁agents , ▁reading ▁prom ot ers , ▁transl ators , ▁book ▁deal ers ▁and ▁li br ari ans ▁attend ▁looking ▁for ▁commercial ▁and ▁professional ▁interactions . ▁Besides , ▁each ▁year ▁around ▁ 6 0 0 ▁thousand ▁people ▁attend ▁and ▁during ▁nine ▁days ▁enjoy ▁one ▁of ▁the ▁most ▁important ▁cultural ▁fair ▁of ▁Latin ▁America . ▁ ▁The ▁Fair ▁is ▁also ▁a ▁significant ▁opportunity ▁to ▁enh ance ▁the ▁t ides ▁that ▁bond ▁Mexico ▁and ▁His p ano - America ▁with ▁other ▁cult ures . ▁That ▁is ▁why , ▁since ▁ 1 9 9 3 , ▁the ▁Fair ▁has ▁had ▁a ▁region ▁or ▁a ▁country ▁as ▁a ▁guest ▁of ▁honor ▁which ▁shows ▁in ▁this ▁cultural ▁platform ▁the ▁best ▁of ▁its ▁publishing ▁and ▁art istic ▁produ ctions . ▁Until ▁now , ▁the ▁guests ▁of ▁honor ▁have ▁been : ▁Colombia ▁( 1 9 9 3 ), ▁New ▁Mexico ▁( 1 9 9 4 ), ▁Venezuela ▁( 1