▁summer ▁tour ist ▁season , ▁which ▁sees ▁thousands ▁of ▁hol iday m akers ▁make ▁their ▁way ▁to ▁the ▁Atlantic ▁coast ▁of ▁Buenos ▁Aires ▁Province . ▁The ▁main ▁tour ist ▁season ▁last s ▁from ▁December ▁until ▁February , ▁after ▁the ▁end ▁of ▁the ▁main ▁hol iday ▁ ▁season ▁most ▁of ▁the ▁hot els , ▁bars ▁and ▁restaur ants ▁close ▁up , ▁but ▁some ▁of ▁the ▁local ▁establish ments ▁and ▁host els ▁remain ▁open ▁all ▁year ▁round . ▁ ▁History ▁ ▁In ▁ 1 9 3 1 ▁Don ▁Carlos ▁Id aho ▁Ges ell ▁purchased ▁ ▁of ▁sand ▁d unes , ▁and ▁over ▁the ▁years ▁he ▁plant ed ▁many ▁thousands ▁of ▁trees ▁and ▁built ▁a ▁home ▁for ▁his ▁family . ▁Between ▁the ▁ 1 9 4 0 s ▁and ▁the ▁ 1 9 7 0 s ▁the ▁population ▁of ▁Villa ▁Ges ell ▁sw elled ▁as ▁hi pp ies ▁and ▁free ▁think ers ▁fle eing ▁the ▁crow ded ▁metropol is ▁of ▁Buenos ▁Aires ▁made ▁their ▁way ▁to ▁the ▁pictures que ▁coast al ▁village . ▁▁ ▁In ▁the ▁early ▁years ▁of ▁Villa ▁Ges ell , ▁Don ▁Carlos ▁Ges ell ▁introduced ▁the ▁" Plan ▁gal op ante " ▁( gal lop ing ▁plan ) ▁which ▁meant ▁if ▁one ▁would ▁purchase ▁a ▁property ▁inside ▁Villa ▁Ges ell , ▁and ▁have ▁built ▁a ▁home ▁within ▁a ▁specified ▁period ▁of ▁time , ▁a ▁percentage ▁of ▁the ▁purchase ▁price ▁would ▁be ▁returned , ▁or ▁cut ▁off ▁from ▁the ▁remainder ▁of ▁pay ments , ▁in ▁time ▁bringing ▁about ▁thousands ▁of ▁people ▁from ▁around ▁the