ours ▁people ▁with ▁ge ek - like ▁tra its , ▁many ▁of ▁whom ▁are ▁on ▁the ▁aut ism ▁spectrum , ▁AD HD , ▁or ▁d ys lex ia . ▁Pre viously , ▁such ▁people ▁may ▁have ▁been ▁at ▁a ▁dis adv antage , ▁but ▁now ▁their ▁unique ▁cogn itive ▁tra its ▁enable ▁some ▁of ▁them ▁to ▁reson ate ▁with ▁the ▁new ▁techn ological ▁zeit ge ist ▁and ▁become ▁very ▁successful ." ▁ ▁The ▁Econom ist ▁magazine ▁observed , ▁on ▁June ▁ 2 , ▁ 2 0 1 2 , ▁" Th ose ▁square ▁p eg s ▁( ge eks ) ▁may ▁not ▁have ▁an ▁easy ▁time ▁in ▁school . ▁They ▁may ▁be ▁mock ed ▁by ▁j ock s ▁and ▁ignored ▁at ▁parties . ▁But ▁these ▁days ▁no ▁serious ▁organisation ▁can ▁prosper ▁without ▁them ." ▁ ▁Ge ek ▁ch ic ▁ ▁" Ge ek ▁ch ic " ▁refers ▁to ▁a ▁minor ▁fashion ▁tr end ▁that ▁arose ▁in ▁the ▁mid ▁ 2 0 0 0 s ▁ ▁( de cade ) ▁in ▁which ▁young ▁people ▁adopted ▁" ge ek y " ▁f ash ions , ▁such ▁as ▁o vers ized ▁black ▁horn - rim med ▁glass es , ▁susp enders / bra ces , ▁and ▁high water ▁tr ous ers . ▁The ▁glass es — s ometimes ▁worn ▁with ▁non - pres cription ▁l enses ▁or ▁without ▁l enses — quick ly ▁became ▁the ▁defining ▁aspect ▁of ▁the ▁tr end , ▁with ▁the ▁media ▁ident ifying ▁various ▁cele brit ies ▁as ▁" try ing ▁ge