0 2 ▁ph ones . ▁To ▁promote ▁the ▁launch ▁N ok ia ▁made ▁a ▁series ▁of ▁photos ▁of ▁the ▁band ▁members ▁using ▁the ▁ph ones ▁to ▁take ▁photos ▁of ▁themselves . ▁ ▁In ▁ 2 0 1 2 , ▁they ▁te amed ▁up ▁with ▁Col gate ▁to ▁launch ▁their ▁own ▁One ▁D irection ▁Col gate ▁Max F resh ▁Power ▁To oth br ush , ▁the ▁One ▁D irection ▁Col gate ▁Max f resh ▁Man ual ▁To oth br ush , ▁and ▁the ▁One ▁D irection ▁Col gate ▁Max F resh ▁To oth paste . ▁The ▁band ▁was ▁signed ▁by ▁Pe psi ▁in ▁a ▁mult im ill ion - d ollar ▁advert ising ▁deal ▁in ▁ 2 0 1 2 . ▁Social ▁media ▁market ing ▁included ▁a ▁tie ▁up ▁with ▁Sh az am , ▁where by ▁consum ers ▁that ▁used ▁the ▁digital ▁music ▁app ▁in ▁conj unction ▁with ▁the ▁ad ▁both ▁on ▁TV ▁and ▁online ▁were ▁be ▁able ▁to ▁view ▁exclusive ▁content ▁and ▁link ▁back ▁to ▁i T unes ▁to ▁buy ▁One ▁D irection ' s ▁single , ▁“ Live ▁While ▁We ' re ▁Young ”. ▁M ini ▁figures ▁based ▁on ▁members ▁of ▁the ▁group ▁were ▁launched ▁for ▁the ▁band ' s ▁US ▁fans ▁after ▁the ▁agreement ▁was ▁signed ▁by ▁American ▁firm ▁Has bro . ▁In ▁October ▁ 2 0 1 2 , ▁the ▁band ▁also ▁signed ▁up ▁to ▁end or se ▁Filip ino ▁cl othing ▁brand , ▁P ens ho ppe . ▁ ▁In ▁ 2 0 1 3 , ▁One ▁D irection