▁with ▁the ▁October ▁ 1 , ▁ 1 9 2 2 ▁issue . ▁ ▁It ▁was ▁initially ▁un success ful , ▁and ▁as ▁part ▁of ▁a ▁ref in ancing ▁plan ▁Hen ne berger ▁decided ▁to ▁publish ▁another ▁magazine ▁that ▁would ▁allow ▁him ▁to ▁split ▁some ▁of ▁his ▁costs ▁between ▁the ▁two ▁titles . ▁ ▁Hen ne berger ▁had ▁long ▁been ▁an ▁adm ir er ▁of ▁Ed gar ▁All an ▁Po e , ▁so ▁he ▁created ▁a ▁fiction ▁magazine ▁that ▁would ▁focus ▁on ▁horror , ▁and ▁titled ▁it ▁We ird ▁T ales . ▁ ▁Public ation ▁history ▁ ▁R ural ▁Publishing ▁Corporation ▁ ▁Hen ne berger ▁chose ▁Ed win ▁B air d , ▁the ▁editor ▁of ▁Det ect ive ▁T ales , ▁to ▁edit ▁We ird ▁T ales ; ▁Far ns worth ▁Wright ▁was ▁first ▁reader , ▁and ▁Ot is ▁Adel bert ▁K line ▁also ▁worked ▁on ▁the ▁magazine , ▁assist ing ▁B air d . ▁ ▁Pay ment ▁rates ▁were ▁low , ▁usually ▁between ▁a ▁quarter ▁and ▁a ▁half ▁cent ▁per ▁word ; ▁the ▁budget ▁went ▁up ▁to ▁one ▁cent ▁per ▁word ▁for ▁the ▁most ▁popular ▁writers . ▁ ▁Sales ▁were ▁initially ▁poor , ▁and ▁Hen ne berger ▁soon ▁decided ▁to ▁change ▁the ▁format ▁from ▁the ▁standard ▁pul p ▁size ▁to ▁large ▁pul p , ▁to ▁make ▁the ▁magazine ▁more ▁visible . ▁ ▁This ▁had ▁little ▁long - term ▁effect ▁on ▁sales , ▁though ▁the ▁first ▁issue ▁at ▁the ▁new ▁size , ▁dated ▁May ▁ 1 9 2 3 , ▁was ▁the ▁only