1 9 5 3 ▁it ▁was ▁awarded ▁the ▁contract ▁to ▁joint ly ▁own ▁the ▁new ▁Channel ▁ 9 ▁frequency . ▁ ▁Under ▁the ▁arrangement , ▁Cook ▁would ▁operate ▁for ▁ 9 0 ▁minutes ▁as ▁WH B - TV ▁and ▁then ▁Mid land ▁Broadcast ing ▁Company ▁would ▁operate ▁it ▁as ▁K M BC - TV . ▁ ▁They ▁would ▁switch ▁back ▁and ▁forth ▁in ▁such ▁arrangement ▁and ▁have ▁separate ▁stud ios . ▁ ▁Cook ▁sold ▁its ▁WH B ▁franch ise ▁in ▁ 1 9 5 4 ▁and ▁bought ▁full ▁rights ▁to ▁the ▁channel ▁ 9 ▁license , ▁along ▁with ▁K M BC ▁radio , ▁keeping ▁the ▁K M BC ▁call ▁letters ▁and ▁keeping ▁Mid land ' s ▁stud ios ▁at ▁the ▁Victoria ▁Theatre . ▁ ▁Cook ▁sold ▁K M BC - AM - TV ▁in ▁ 1 9 6 1 ▁to ▁Met rom edia . ▁ ▁References ▁ ▁Category : Man ufact uring ▁companies ▁based ▁in ▁Kansas ▁City , ▁Missouri ▁Category : Cl ay ▁County , ▁Missouri ▁Category : Paint ▁and ▁coat ings ▁companies ▁of ▁the ▁United ▁States ▁Category : Ch em ical ▁companies ▁established ▁in ▁ 1 9 1 3 ▁Category : Man ufact uring ▁companies ▁dis est ab lished ▁in ▁ 1 9 9 1 ▁Category : 1 9 1 3 ▁establish ments ▁in ▁Missouri ▁Category : 1 9 9 1 ▁dis est ab lish ments ▁in ▁Missouri ▁Category : Media ▁companies ▁established ▁in ▁ 1 9 3 0 ▁Category : Media ▁companies ▁dis est ab lished ▁in ▁ 1 9 6