ash ing ▁that ▁will ▁become ▁be er ) ▁and ▁may ▁also ▁be ▁used ▁to ▁heat ▁bre wing ▁co ppers . ▁Some ▁bre wer ies , ▁such ▁as ▁Hook ▁N orton , ▁still ▁use ▁direct ▁heat ▁beneath ▁these ▁bre w ▁k ett les , ▁but ▁this ▁ra ises ▁problems ▁of ▁temperature ▁control ▁and ▁local ▁over he ating . ▁ ▁Architecture ▁▁ ▁Many ▁bre wers ▁used ▁their ▁building ▁as ▁a ▁form ▁of ▁advert ising , ▁both ▁by ▁displaying ▁the ▁be er ' s ▁identity ▁prom in ently ▁on ▁an ▁impress ive ▁building , ▁and ▁by ▁representing ▁the ▁bre wer y ▁on ▁be er ▁bott le ▁labels ▁or ▁other ▁advert ising . ▁Some ▁bre wer ies ▁were ▁in ▁prominent ▁bre wing ▁towns , ▁such ▁as ▁Bur ton ▁on ▁Tr ent . ▁These ▁c ater ed ▁to ▁a ▁large ▁distant ▁and ▁export ▁market , ▁encourag ed ▁by ▁expand ing ▁rail ▁transport ▁in ▁this ▁period , ▁and ▁the ▁bre wer y ' s ▁image ▁was ▁an ▁important ▁part ▁of ▁this ▁early ▁brand ▁identity . ▁ ▁Sm aller ▁bre wer ies ▁often ▁served ▁a ▁local ▁area . ▁The ▁appearance ▁of ▁the ▁bre wer y , ▁especially ▁when ▁tall , ▁was ▁often ▁a ▁major ▁advert ising ▁site . ▁Some ▁tower ▁bre wer ies ▁were ▁bl uff ▁brick - fac ed ▁to wers ▁but ▁many ▁were ▁highly ▁distinct ive ▁and ▁used ▁architect ural ▁wh ims y ▁to ▁make ▁them ▁distinct ive . ▁B rew ing ▁was ▁a ▁prof itable ▁business ▁and ▁bre wers ▁could ▁afford ▁to ▁indul ge ▁their ▁architect s