" ▁for ▁market ing ▁purposes ▁in ▁association ▁with ▁cont ests ▁consisting ▁of ▁sw imming , ▁b ik ing , ▁and ▁running ; ▁which ▁is ▁used ▁to ▁license ▁tri ath lon ▁events ▁around ▁the ▁world . ▁The ▁first ▁events ▁to ▁take ▁on ▁Iron man ▁lic ens ing ▁include ▁events ▁in ▁Canada , ▁New ▁Zealand ▁and ▁Australia , ▁all ▁of ▁which ▁formed ▁in ▁the ▁ 1 9 8 0 s . ▁Since ▁then , ▁Iron man ▁event ▁lic ens ing ▁has ▁gone ▁global , ▁with ▁the ▁creation ▁of ▁the ▁Iron man ▁ 7 0 . 3 ▁series ▁in ▁ 2 0 0 5 ▁and ▁the ▁ 5 1 5 0 ▁series ▁beginning ▁in ▁ 2 0 1 1 . ▁ ▁The ▁W TC ▁lic enses ▁the ▁Iron man ▁and ▁Iron man ▁Tri ath lon ▁logo ▁and ▁other ▁related ▁marks ▁to ▁various ▁corpor ations ▁for ▁use ▁in ▁their ▁product ▁lines . ▁An ▁example ▁is ▁the ▁lic ens ing ▁to ▁Time x ▁Group ▁USA ▁of ▁the ▁Iron man ▁Tri ath lon ▁logo ▁for ▁use ▁in ▁the ▁Iron man ▁Tri ath lon ▁watch ▁line ▁that ▁includes ▁the ▁Time x ▁Iron man ▁D atal ink ▁series ▁of ▁G PS ▁type ▁watch es . ▁ ▁Form er ▁business ▁vent ures ▁ ▁L AVA ▁magazine ▁In ▁March ▁ 2 0 1 0 , ▁World ▁Tri ath lon ▁Corporation ▁announced ▁the ▁start ▁of ▁a ▁tri ath lon ▁publication ▁called ▁L AVA ▁magazine . ▁ ▁At ▁its ▁conception , ▁the ▁magazine ▁was ▁published ▁by ▁John ▁Duke , ▁former ▁publish er ▁of ▁Tri ath