▁ ▁Later , ▁Wil shire , ▁looking ▁at ▁his ▁$ 1 . 5 ▁million ▁electric ity ▁bill , ▁list ens ▁to ▁an ▁interview ▁with ▁the ▁E aster ▁Bun ny ▁on ▁the ▁radio . ▁As ▁the ▁host , ▁S pi ke ▁Rab bit , ▁takes ▁questions ▁from ▁call ers , ▁one ▁listener ▁asks ▁the ▁E aster ▁Bun ny ▁why ▁he ▁turned ▁down ▁a ▁$ 5 ▁million ▁end ors ement ▁deal ▁for ▁tennis ▁sho es . ▁Wil shire ' s ▁ears ▁per k ▁up ▁and ▁he ▁calls ▁the ▁station ▁to ▁ask ▁for ▁more ▁details . ▁The ▁E aster ▁Bun ny ▁answers , ▁saying ▁his ▁position ▁is ▁an ▁ancient ▁and ▁sacred ▁trust , ▁ref using ▁to ▁viol ate ▁it . ▁In tr igu ed , ▁Wil shire ▁calls ▁in ▁to ▁ask ▁what ▁would ▁happen ▁if ▁something ▁trag ic ▁bef ell ▁the ▁E aster ▁Bun ny , ▁and ▁who ▁would ▁replace ▁him . ▁ ▁Wil shire ▁lear ns ▁that , ▁according ▁to ▁ancient ▁custom s , ▁a ▁new ▁E aster ▁Bun ny ▁would ▁be ▁chosen ▁by ▁a ▁contest ▁of ▁champions . ▁Ar med ▁with ▁this ▁information , ▁Wil shire ▁h atch es ▁a ▁plan ▁to ▁eliminate ▁the ▁E aster ▁Bun ny ▁and ▁inherit ▁his ▁position , ▁becoming ▁an ▁" E aster ▁P ig ". ▁The ▁next ▁morning , ▁he ▁dis gu ises ▁himself ▁as ▁a ▁sales man ▁for ▁vac u um ▁clean ers , ▁enters ▁the ▁E aster ▁Bun ny ' s ▁c ott age , ▁and ▁c ran ks ▁up ▁his ▁vac u um ▁cleaner ,