▁model " ▁completely ▁independent ▁of ▁the ▁compression ▁hardware ▁and ▁network ▁type ▁that ▁anal yst s ▁predicted ▁would ▁domin ate ▁the ▁future ▁of ▁video con fer encing . ▁One ▁anal yst ▁attributed ▁In So ft ' s ▁success ▁to ▁" its ▁cap ability ▁to ▁deliver ▁a ▁product ▁for ▁work st ations ▁that ▁didn ' t ▁represent ▁a ▁huge ▁increment al ▁exp ense , ▁and ▁go ▁after ▁the ▁PC ▁market ▁later ." ▁In So ft ▁went ▁on ▁to ▁sign ▁Comm unique ▁bund ling ▁de als ▁with ▁major ▁technology ▁companies ▁such ▁as ▁AT & T , ▁S print , ▁H ew lett ▁Pack ard , ▁Digital ▁Equ ip ment , ▁and ▁IBM . ▁ ▁By ▁ 1 9 9 5 , ▁the ▁company ▁had ▁eight ▁regional ▁offices ▁and ▁over ▁ 7 0 ▁employees . ▁Sales ▁of ▁its ▁distributed ▁digital ▁video ▁solutions , ▁desktop ▁confer encing ▁and ▁video con fer encing ▁software ▁had ▁to pped ▁over ▁$ 7 ▁million ▁in ▁annual ▁re venue . ▁In So ft ▁rec ru ited ▁and ▁spons ored ▁Russian ▁and ▁Indian ▁scient ists ▁for ▁imm igration ▁to ▁the ▁US . ▁Author ▁Thomas ▁Pet z inger ▁described ▁the ▁company ' s ▁culture ▁as ▁a ▁mixture ▁of ▁formal ▁business ▁plan ▁and ▁inform al ▁play ful ness ; ▁photos ▁of ▁rock ▁stars ▁decor ated ▁the ▁offices ▁and ▁were ▁used ▁as ▁graphics ▁for ▁demo ▁products , ▁the ▁company ' s ▁music ▁on ▁hold ▁featured ▁The ▁Gr ateful ▁Dead , ▁and ▁mail room ▁employees ▁included ▁Har ple ' s ▁te en age ▁daughter . ▁ ▁CE O