▁Lam our , ▁Car men ▁Mir anda , ▁George ▁Burn s ▁and ▁G rac ie ▁Allen , ▁Jud y ▁Gar land , ▁Jack ▁D emp sey , ▁Ch ico ▁Marx , ▁H ank ▁Williams ▁and ▁James ▁C ag ney ▁to ▁help ▁him ▁market ▁the ▁product . ▁He ▁also ▁spons ored ▁a ▁separate ▁tour ing ▁show ▁featuring ▁notable ▁Jazz ▁and ▁Blues ▁mus icians ▁to ▁attract ▁black ▁customers . ▁Ad mission ▁to ▁the ▁Had ac ol ▁g ala ▁was ▁two ▁Had ac ol ▁bo xt ops ▁for ▁adult s , ▁one ▁for ▁children . ▁Consider ing ▁that ▁the ▁ 8 ▁ ounce ▁bott le ▁cost ▁$ 1 . 2 5 ▁and ▁the ▁" family ▁size " ▁ 2 4 ▁ ounce ▁bott le ▁cost ▁$ 3 . 5 0 ▁each ▁during ▁the ▁late ▁ 1 9 4 0 s , ▁this ▁was ▁not ▁cheap ▁( Ad just ed ▁for ▁infl ation , ▁the ▁prices ▁would ▁be ▁around ▁$ 1 0 ▁and ▁$ 3 0 ▁in ▁ 2 0 0 7 ). ▁Sales ▁of ▁the ▁t onic ▁at ▁the ▁shows ▁were ▁br isk . ▁ ▁According ▁to ▁music ian ▁W eld on ▁" Big ▁Bill " ▁L ister , ▁who ▁performed ▁in ▁the ▁Had ac ol ▁Car avan , ▁" The ▁only ▁way ▁you ▁could ▁get ▁into ▁that ▁show ▁was ▁with ▁a ▁Had ac ol ▁bo xt op , ▁And ▁believe ▁me , ▁we ▁played ▁to ▁crow ds ▁of ▁ten , ▁twelve ▁thousand ▁people ▁a ▁night . ▁Back ▁in ▁those ▁days ▁there ▁wasn ' t ▁many