▁used ▁the ▁inform al ▁sl ang ▁of ▁black ▁South ▁African ▁youth , ▁did ▁not ▁effectively ▁communicate ▁with ▁its ▁target ▁audience . ▁ ▁After ▁the ▁dis sem ination ▁of ▁the ▁document , ▁Van ▁der ▁Land ▁used ▁focus ▁groups ▁and ▁inter views ▁of ▁a ▁sample ▁of ▁the ▁target ▁audience ▁to ▁discover ▁what ▁improvements ▁should ▁be ▁made . ▁ ▁Upon ▁considering ▁the ▁audience ' s ▁perspective , ▁she ▁found ▁that ▁the ▁initial ▁document ' s ▁use ▁of ▁the ▁hip - style ▁language ▁back f ired . ▁ ▁The ▁interview ees ▁indicated ▁that ▁the ▁use ▁of ▁the ▁popular ▁language ▁was ▁not ▁effective ▁because ▁it ▁was ▁not ▁used ▁correctly ▁or ▁consist ently ▁throughout ▁the ▁document . ▁ ▁Additionally , ▁to ▁the ▁target ▁audience , ▁the ▁inform al ▁language ▁did ▁not ▁fit ▁the ▁serious ness ▁of ▁the ▁topic ▁being ▁discussed . ▁ ▁The ▁suggested ▁" bottom - up " ▁approach ▁should ▁have ▁incorpor ated ▁the ▁target ▁audience ▁during ▁the ▁design ▁process ▁instead ▁of ▁as ▁an ▁after th ought . ▁ ▁Mar jor ie ▁R ush ▁H ov de ▁provides ▁even ▁more ▁tact ics ▁that ▁can ▁be ▁implemented ▁in ▁the ▁process ▁of ▁an ▁audience ▁analysis ▁in ▁relation ▁to ▁one ' s ▁organization . ▁ ▁She ▁suggests ▁talking ▁with ▁users ▁during ▁phone ▁support ▁calls , ▁interact ing ▁with ▁users ▁face - to - face , ▁drawing ▁on ▁the ▁writer ' s ▁own ▁experiences ▁with ▁the ▁software ▁and ▁documentation , ▁interact ing ▁with ▁use - contact ▁people ▁within ▁the ▁organization , ▁studying ▁responses ▁sent ▁from ▁users ▁after ▁the ▁documentation ▁is ▁released ,