9 5 7 ▁Memorial ▁Cup ▁ ▁Co aching ▁career ▁After ▁his ▁playing ▁career ▁ended , ▁he ▁co ached ▁for ▁the ▁next ▁twenty ▁years ▁in ▁the ▁Western ▁Hockey ▁League ▁for ▁the ▁F lin ▁Fl on ▁Bom bers , ▁Victoria ▁C oug ars , ▁L eth bridge ▁Bron cos , ▁Medicine ▁Hat ▁Tig ers ▁and ▁New ▁West min ster ▁Bru ins . ▁▁ ▁In ▁ 1 9 7 4 , ▁he ▁left ▁the ▁F lin ▁Fl on ▁Bom bers ▁for ▁the ▁Victoria ▁C oug ars ▁and ▁had ▁a ▁first ▁season ▁record ▁of ▁ 1 6 - 1 9 - 3 . ▁After ▁seeing ▁an ▁increase ▁in ▁attend ance ▁once ▁the ▁team ▁was ▁winning , ▁G inn ell ▁signed ▁a ▁broadcast ing ▁contract ▁and ▁developed ▁a ▁plan ▁to ▁increase ▁season ▁ticket ▁sales . ▁However , ▁his ▁career ▁with ▁the ▁Victoria ▁C oug ars ▁came ▁to ▁an ▁end ▁after ▁a ▁b raw l ▁between ▁his ▁team ▁and ▁the ▁S ask ato on ▁Bl ades , ▁although ▁he ▁remained ▁their ▁owner . ▁ ▁He ▁was ▁a ▁sc out ▁for ▁the ▁St . ▁Louis ▁Blues ▁after ▁his ▁co aching ▁career ▁came ▁to ▁an ▁end . ▁ ▁Personal ▁life ▁He ▁died ▁at ▁age ▁ 6 6 ▁after ▁a ▁long ▁battle ▁with ▁cancer . ▁His ▁grand son ▁R iley ▁G inn ell ▁plays ▁with ▁the ▁Br andon ▁Whe at ▁Kings ▁in ▁the ▁WH L . ▁ ▁His ▁other ▁grand children ▁Brad ▁G inn ell ▁and ▁D erek ▁G inn ell ▁also ▁play ▁hockey . ▁ ▁Awards ▁and ▁hon ours ▁D unc