f av ored ▁putting ▁pop ▁music ▁on ▁the ▁FM . ▁ ▁W RU F ▁became ▁an ▁album - orient ed ▁rock ▁station ▁identified ▁as ▁ ▁" R ock ▁ 1 0 4 " ▁beginning ▁in ▁ 1 9 8 3 . ▁▁▁▁▁ ▁On ▁October ▁ 1 1 , ▁ 2 0 1 0 , ▁the ▁University ▁announced ▁that ▁W RU F - FM ▁would ▁switch ▁to ▁a ▁country ▁music ▁format ▁in ▁the ▁near ▁future . ▁ ▁The ▁" R ock ▁ 1 0 4 " ▁name ▁and ▁format ▁will ▁move ▁to ▁an ▁internet - only ▁station . ▁ ▁On ▁October ▁ 1 5 , ▁ 2 0 1 0 ▁W RU F - FM ▁made ▁the ▁format ▁change ▁from ▁rock ▁to ▁country , ▁brand ed ▁as ▁" Country ▁ 1 0 3 . 7 , ▁The ▁G ator ". ▁ ▁Current ▁Oper ations ▁Under ▁the ▁direction ▁of ▁Director ▁of ▁Program ming ▁Rob ▁Hard er , ▁Oper ations ▁Co ordin ator ▁Bre tt ▁T . ▁Hol comb , ▁and ▁Sports ▁Director ▁Steve ▁Russell , ▁ ▁" The ▁G ator " ▁also ▁serves ▁as ▁the ▁home ▁for ▁Florida ▁G ators ▁football , ▁men ' s ▁basketball , ▁and ▁Sunday ▁baseball . ▁▁▁ ▁W RU F - FM ▁programs ▁the ▁Bobby ▁B ones ▁morning ▁show ▁from ▁ 6 - 1 0 ▁am ▁followed ▁by ▁m idd ay ▁person ality ▁Jess ie ▁Roberts , ▁Justin ▁Ty ler ▁in ▁af tern o ons , ▁and ▁The ▁Big ▁Time ▁with ▁Whit ney ▁Allen ▁in ▁the ▁even ings . ▁