▁the ▁public ▁and ▁private ▁se ctors ▁ 2 ) ▁Sc ale ▁solutions ▁within ▁and ▁beyond ▁The ▁Ocean ▁Project ▁network ▁▁ ▁- ▁Develop ▁and ▁expand ▁partner ▁network , ▁sharing ▁success es ▁and ▁catal yz ing ▁more ▁effective ▁approaches , ▁ens uring ▁these ▁efforts ▁add ▁maximum ▁value ▁to ▁local , ▁regional , ▁national , ▁and ▁global ▁conservation ▁movements ▁ ▁Activ ities ▁The ▁Ocean ▁Project ▁see ks ▁to ▁complement ▁and ▁build ▁upon ▁the ▁work ▁of ▁existing ▁institutions ▁and ▁organizations ▁and ▁has ▁three ▁primary ▁initi atives : ▁ ▁Prior ity ▁In iti atives : ▁▁ 1 ) ▁Coll abor ative ▁Conserv ation ▁Camp aign s ▁Based ▁on ▁ 2 0 ▁years ▁of ▁compreh ensive ▁public ▁opinion ▁and ▁market ▁research , ▁The ▁Ocean ▁Project ▁works ▁in ▁partners hip ▁with ▁leading ▁Z AM s ▁and ▁others ▁to ▁develop , ▁implement , ▁and ▁evaluate ▁innov ative ▁conservation ▁campaign s . ▁The ▁emphas is ▁is ▁on ▁impro ving ▁public ▁eng agement ▁and ▁increasing ▁both ▁the ▁number ▁of ▁particip ating ▁institutions ▁and ▁the ▁impact ▁of ▁their ▁efforts . ▁This ▁work ▁builds ▁upon ▁the ▁success ▁of ▁The ▁Ocean ▁Project ' s ▁In nov ative ▁Sol utions ▁Gr ants ▁+ ▁program ▁developed ▁with ▁NO AA , ▁as ▁well ▁as ▁other ▁initi atives , ▁including ▁those ▁supported ▁by ▁the ▁Gordon ▁and ▁Betty ▁Moore ▁Foundation , ▁the ▁Sea Life ▁Trust , ▁and ▁UN ▁Environment . ▁▁ 2 ) ▁World ▁O ce ans ▁Day ▁The ▁Ocean ▁Project ▁has ▁been ▁growing ▁World ▁O ce ans ▁Day ▁since ▁ 2 0 0 2 ▁as ▁a ▁way ▁to ▁raise ▁the