ville , ▁Florida , ▁United ▁States , ▁the ▁station ▁serves ▁the ▁G aines ville / O cala ▁area . ▁ ▁The ▁station ▁is ▁currently ▁owned ▁by ▁the ▁University ▁of ▁Florida . ▁The ▁station ▁has ▁been ▁on ▁the ▁air ▁since ▁ 1 9 4 8 . ▁ ▁Although ▁the ▁station ▁is ▁owned ▁by ▁a ▁public ▁university , ▁the ▁station , ▁like ▁AM ▁sister ▁W RU F , ▁is ▁operated ▁as ▁a ▁commercial ▁station ▁in ▁contrast ▁to ▁sister ▁station ▁W U FT - FM . ▁ ▁W RU F - FM ▁has ▁been ▁a ▁country ▁station ▁since ▁October ▁ 2 0 1 0 . ▁ ▁History ▁ ▁Prior ▁to ▁ 1 9 8 1 , ▁W RU F ▁played ▁beautiful ▁music ▁and ▁classical ▁music ▁under ▁the ▁mon iker ▁" S tere o ▁ 1 0 4 ," ▁except ▁for ▁a ▁Saturday - night ▁disco ▁music ▁program ▁from ▁ 1 9 7 9 - 1 9 8 0 ▁called ▁" Studio ▁ 1 0 4 ." ▁ ▁W RU F ▁played ▁a ▁Top ▁ 4 0 ▁style ▁hit ▁radio ▁format ▁from ▁ 1 9 8 1 ▁to ▁ 1 9 8 3 . ▁The ▁hit ▁radio ▁format ▁was ▁adopted ▁because ▁another ▁local ▁FM ▁station , ▁had ▁recently ▁switched ▁to ▁playing ▁hits ▁on ▁the ▁FM ▁with ▁great ▁success . ▁ ▁The ▁hit ▁format ▁had ▁previously ▁been ▁played ▁for ▁many ▁years ▁on ▁W RU F - AM , ▁so ▁techn ically , ▁it ▁was ▁an ▁easy ▁switch , ▁though ▁many ▁of ▁the ▁important ▁powers ▁at ▁the ▁University ▁dis