▁N ost alg ia ." ▁Dutch D NA ' s ▁CE O ▁Erik ▁Wol th uis ▁had ▁the ▁idea ▁to ▁design ▁j ew ell ery ▁first ▁through ▁gen etic ▁mapping . ▁He ▁reached ▁out ▁to ▁T j ep k ema ▁with ▁the ▁idea , ▁and ▁after ▁real ising ▁the ▁potential ▁gen etic ▁data ▁had ▁to ▁augment ▁design , ▁they ▁expanded ▁to ▁furn iture . ▁Following ▁the ▁initial ▁show ▁at ▁Milan , ▁T j ep . ▁opened ▁to ▁commission ed ▁projects ▁for ▁DNA ▁furn iture . ▁W ired ▁Magazine ▁wrote ▁about ▁the ▁idea ▁that , ▁" T j ep k ema ▁and ▁Wol th uis ▁seem ▁to ▁have ▁t apped ▁into ▁a ▁new ▁way ▁of ▁human izing ▁data ... and ▁used ▁it ▁to ▁create ▁something ▁beautiful ▁and ▁practical ." ▁ ▁Is ol ée ▁ ▁In ▁ 2 0 1 3 , ▁T j ep k ema ▁and ▁his ▁company ▁designed ▁Is ol ée , ▁which ▁was ▁a ▁model ▁three ▁story ▁retre at ▁home ▁that ▁was ▁self - su fficient . ▁The ▁house ▁had ▁tree - like ▁sp ind les ▁of ▁phot ov olta ic ▁pan els ▁that ▁spr out ▁from ▁its ▁roof , ▁supp lying ▁enough ▁energy ▁to ▁re charge ▁the ▁batter ies ▁in ▁the ▁home ’ s ▁LED ▁lights . ▁Two ▁sides ▁of ▁the ▁building ▁en velope ▁were ▁cl ad ▁in ▁h ing ed ▁sl ats ▁of ▁wood , ▁which ▁could ▁be ▁opened ▁or ▁closed ▁depending ▁on ▁the ▁weather . ▁The ▁design ▁of ▁the ▁house ▁received ▁positive ▁reviews ▁with ▁Fast ▁writing ▁that ▁"