adding ton ▁Bear ▁them ed ▁hotel ▁in ▁Lawrence ▁Block ' s ▁The ▁Burg lar ▁in ▁the ▁R ye ▁( 1 9 9 9 ). ▁ ▁P adding ton ▁Bear ▁featured ▁in ▁the ▁Mar m ite ▁UK ▁TV ▁advert is ement ▁( first ▁broadcast ▁on ▁ 1 3 ▁September ▁ 2 0 0 7 ), ▁in ▁which ▁he ▁tries ▁a ▁mar m ite ▁and ▁che ese ▁sand wich ▁instead ▁of ▁his ▁traditional ▁mar mal ade ▁sand wich . ▁ ▁On ▁ 1 3 ▁October ▁ 2 0 0 8 , ▁Google ▁celebrated ▁the ▁ 5 0 th ▁anni versary ▁of ▁the ▁first ▁P adding ton ▁publication ▁by ▁placing ▁an ▁image ▁of ▁the ▁trav elling ▁bear ▁with ▁a ▁sign ▁showing ▁Peru ▁and ▁London ▁incorpor ated ▁into ▁Google ' s ▁logo . ▁ ▁In ▁November ▁ 2 0 1 4 , ▁a ▁bal lo on ▁with ▁P adding ton ▁Bear ▁was ▁introduced ▁in ▁the ▁M acy ' s ▁Thanks g iving ▁Day ▁Par ade . ▁ ▁A ▁song ▁about ▁P adding ton ▁Bear , ▁" Sh ine " ▁was ▁released ▁on ▁ 1 3 ▁January ▁ 2 0 1 5 ▁by ▁G wen ▁Stef ani ▁and ▁Ph ar rell ▁Williams . ▁ ▁As ▁part ▁of ▁the ▁promotion ▁of ▁film ▁and ▁to ▁celebr ate ▁cross - c ult ural ▁links ▁between ▁the ▁UK ▁and ▁Peru , ▁the ▁British ▁emb ass y ▁and ▁Studio Can al ▁commission ed ▁a ▁statue ▁of ▁P adding ton ▁in ▁Par que ▁Sal azar ▁in ▁the ▁Mira fl ores ▁district ▁of ▁the ▁Per