▁introduce ▁" class ic ▁FM CG ▁discipl ines " ▁to ▁its ▁market ing ▁campaign . ▁Oliver ▁respond ed ▁by ▁reducing ▁video ▁c ass ette ▁prices ▁to ▁and ▁promote ▁imp ulse ▁purch asing ▁as ▁part ▁of ▁C IC ▁Video ' s ▁reform ed ▁distribution ▁strategy . ▁After ▁the ▁sudden ▁death ▁of ▁C IC ▁Video ' s ▁president ▁Roy ▁Fe ather stone ▁of ▁an ▁ast h ma ▁attack ▁on ▁ 1 7 ▁July ▁ 1 9 9 2 ▁the ▁distrib utor ▁under w ent ▁rest ruct uring ▁with ▁aid ▁from ▁senior ▁Universal ▁and ▁Param ount ▁employees . ▁In ▁ 1 9 9 4 , ▁Via com ▁purchased ▁Param ount ▁Pictures , ▁en abling ▁C IC ▁Video ▁to ▁gain ▁international ▁distribution ▁rights ▁to ▁shows ▁from , ▁among ▁other ▁networks , ▁MTV ▁and ▁Nick el ode on , ▁which ▁came ▁into ▁effect ▁in ▁Australia ▁in ▁ 1 9 9 5 ▁and ▁the ▁UK ▁and ▁other ▁countries ▁in ▁early ▁ 1 9 9 6 . ▁ ▁In ▁ 1 9 9 9 , ▁C IC ▁Video ▁was ▁dissol ved ▁when ▁Universal ▁purchased ▁Poly G ram ▁Fil med ▁Entertainment ▁and ▁re organ ized ▁its ▁video ▁division ▁under ▁the ▁Universal ▁name . ▁Param ount ▁Home ▁Entertainment ▁became ▁C IC ▁Video ' s ▁successor . ▁The ▁last ▁videos ▁with ▁the ▁C IC ▁label ▁were ▁released ▁in ▁ 2 0 0 0 . ▁Meanwhile , ▁the ▁distrib utor ▁signed ▁sales ▁and ▁distribution ▁contract s ▁with ▁local ▁market ▁produ cers ▁in ▁Europe ▁to ▁increase ▁profit ▁and ▁the ▁brand ▁name ▁of ▁C IC ▁Video