▁in ▁cultural ▁flows ▁with ▁the ▁imm igration ▁of ▁pe op les , ▁ideas , ▁goods , ▁symbols , ▁and ▁images . ▁▁ ▁Represent ed ▁global ▁cultural ▁inter connected ness , ▁which ▁eventually ▁led ▁to ▁develop ments ▁in ▁transport ▁and ▁transport ▁infrastr uct ures ▁such ▁as ▁jet ▁air lines , ▁construction ▁of ▁road ▁and ▁rail ▁networks . ▁This ▁allowed ▁for ▁more ▁tour ism ▁and ▁sh ifting ▁patterns ▁of ▁global ▁migration . ▁ ▁Marshall ▁Mc Lu han ▁introduced ▁the ▁term ▁“ global ▁village ” ▁in ▁the ▁ 1 9 6 0 s ▁stating ▁that ▁it ▁was ▁the ▁ability ▁to ▁connect ▁and ▁trade ▁ideas ▁instantly ▁amongst ▁the ▁nations ▁of ▁the ▁world ▁ ▁The ▁term ▁“ global ization ” ▁became ▁popular ▁in ▁the ▁ 1 9 8 0 s ▁ ▁Ex amples ▁▁ ▁Cultural ▁global ization ▁integr ates ▁sch ol ars ▁from ▁several ▁discipl ines , ▁such ▁as ▁anth rop ology , ▁soci ology , ▁communication , ▁cultural ▁studies , ▁ge ography , ▁political ▁science ▁and ▁international ▁relations . ▁The ▁field ▁is ▁not ably ▁broad ▁as ▁there ▁are ▁several ▁concepts ▁which ▁may ▁be ▁perce ived ▁as ▁cultural ▁or ▁trans n ational . ▁ ▁A ▁visible ▁aspect ▁of ▁the ▁cultural ▁global ization ▁is ▁the ▁diffusion ▁of ▁certain ▁cu is ines ▁such ▁as ▁American ▁fast ▁food ▁ch ains . ▁The ▁two ▁most ▁successful ▁global ▁food ▁and ▁be verage ▁out lets , ▁Mc Donald ' s ▁and ▁Star bu cks , ▁are ▁American ▁companies ▁often ▁c ited ▁as ▁examples ▁of ▁global ization , ▁with ▁over ▁ 3 6 , 0