' s ▁first ▁chairman ▁and ▁grand son ▁of ▁J . A . ▁Hold en . ▁Other ▁names ▁considered ▁were ▁" Ge M ", ▁" Austral ", ▁" M el ba ", ▁" W o omer ah ", ▁" Bo omer ang ", ▁" E mu ", ▁and ▁" Can bra ", ▁a ▁ph on etic ▁sp elling ▁of ▁Can ber ra . ▁Although ▁officially ▁designated ▁" 4 8 – 2 1 5 ", ▁the ▁car ▁was ▁market ed ▁simply ▁as ▁the ▁" Hold en ". ▁The ▁uno fficial ▁usage ▁of ▁the ▁name ▁" FX " ▁origin ated ▁within ▁Hold en , ▁referring ▁to ▁the ▁updated ▁susp ension ▁on ▁the ▁ 4 8 – 2 1 5 ▁of ▁ 1 9 5 3 . ▁▁ 1 9 5 0 s ▁▁ ▁During ▁the ▁ 1 9 5 0 s , ▁Hold en ▁domin ated ▁the ▁Australian ▁car ▁market . ▁G M ▁inv ested ▁heavily ▁in ▁production ▁capacity , ▁which ▁allowed ▁the ▁company ▁to ▁meet ▁increased ▁post war ▁demand ▁for ▁motor ▁cars . ▁Less ▁expensive , ▁four - cy l inder ▁cars ▁did ▁not ▁offer ▁Hold ens ▁the ▁ability ▁to ▁deal ▁with ▁rug ged ▁rural ▁areas . ▁Hold en ▁ 4 8 – 2 1 5 ▁sed ans ▁were ▁produced ▁in ▁parallel ▁with ▁the ▁ 5 0 - 2 1 0 6 ▁coup é ▁utility ▁from ▁ 1 9 5 1 ; ▁the ▁latter ▁was ▁known ▁col lo qu ial ly ▁as ▁the ▁" ute " ▁and ▁became ▁u bi quit ous ▁in ▁Australian ▁rural