ble ▁& ▁Company ▁with ▁a ▁friend , ▁L . ▁Clar ence ▁No ble , ▁and ▁started ▁market ing ▁pack aged ▁hor ser ad ish . ▁The ▁company ▁went ▁bank rupt ▁in ▁ 1 8 7 5 . ▁The ▁following ▁year ▁Hein z ▁founded ▁another ▁company , ▁F ▁& ▁J ▁Hein z , ▁with ▁his ▁brother ▁John ▁Hein z ▁and ▁a ▁cousin , ▁Frederick ▁Hein z . ▁One ▁of ▁this ▁company ' s ▁first ▁products ▁was ▁tom ato ▁k etch up . ▁ ▁The ▁company ▁continued ▁to ▁grow , ▁and ▁in ▁ 1 8 8 8 ▁Hein z ▁bought ▁out ▁his ▁other ▁two ▁partners ▁and ▁re organ ized ▁as ▁the ▁H . ▁J . ▁Hein z ▁Company , ▁the ▁name ▁carried ▁to ▁the ▁present ▁day . ▁The ▁company ' s ▁s log an , ▁" 5 7 ▁vari eties ," ▁was ▁introduced ▁by ▁Hein z ▁in ▁ 1 8 9 6 ; ▁by ▁then ▁the ▁company ▁was ▁s elling ▁more ▁than ▁ 6 0 ▁different ▁products . ▁Hein z ▁said ▁he ▁chose ▁" 5 " ▁because ▁it ▁was ▁his ▁luck y ▁number ▁and ▁the ▁number ▁" 7 " ▁was ▁his ▁wife ' s ▁luck y ▁number . ▁ ▁H . ▁J . ▁Hein z ▁Company ▁was ▁incorpor ated ▁in ▁ 1 9 0 5 , ▁and ▁Hein z ▁served ▁as ▁its ▁first ▁president , ▁leading ▁in ▁the ▁position ▁for ▁the ▁rest ▁of ▁his ▁life . ▁Under ▁his ▁tut el age , ▁the ▁company ▁was ▁noted ▁for ▁fair ▁treatment ▁of ▁workers ▁and ▁for ▁pione ering