▁the ▁E E OC ▁carry ▁out ▁its ▁legal ▁mand ate ▁to ▁end ▁sex ▁disc rim ination ▁in ▁employ ment . ▁They ▁thus ▁gathered ▁in ▁Betty ▁Fried an ' s ▁hotel ▁room ▁to ▁form ▁a ▁new ▁organization . ▁On ▁a ▁paper ▁nap kin ▁Fried an ▁scri b bled ▁the ▁ac ron ym ▁" NO W ". ▁The ▁ 2 1 ▁people ▁who ▁became ▁found ers ▁in ▁October ▁were : ▁Car uth ers ▁Ber ger , ▁Col le en ▁Bol and , ▁I nez ▁Cas iano , ▁Carl ▁D eg ler , ▁Elizabeth ▁D rew s , ▁Mary ▁Est her ▁Ga ul den ▁( l ater ▁J agger ), ▁Mur iel ▁Fox , ▁Ruth ▁Go ber , ▁Richard ▁Graham , ▁Anna ▁Arnold ▁Hed g eman , ▁Luc ille ▁K app ling er ▁( l ater ▁Haz ell ), ▁B ess ie ▁Marg olin , ▁Marg orie ▁Pal mer , ▁Son ia ▁Press man ▁( l ater ▁Fu entes ), ▁Sister ▁Mary ▁Jo el ▁Read , ▁Amy ▁Robinson , ▁Charlotte ▁Ro e , ▁Alice ▁Ros si , ▁Cla ire ▁R . ▁Sal mond , ▁Mor ag ▁Sim ch ak ▁and ▁Clara ▁Well s . ▁ ▁The ▁found ers ▁were ▁fr ustr ated ▁with ▁the ▁way ▁in ▁which ▁the ▁federal ▁government ▁was ▁not ▁enfor cing ▁the ▁new ▁anti - dis c rim ination ▁laws . ▁Even ▁after ▁measures ▁like ▁the ▁Equ al ▁Emp loyment ▁O pport unity ▁Commission ▁( EE OC ) ▁and ▁Title ▁VII ▁of ▁the ▁Civil ▁Rights ▁Act ▁of ▁ 1 9 6 4 ,