▁operations ▁and ▁day - to - day ▁decision ▁making ▁for ▁W TC . ▁F ert ic ▁became ▁CE O ▁of ▁W TC ▁in ▁ 2 0 0 4 . ▁ ▁During ▁F ert ic ' s ▁ten ure ▁as ▁V P , ▁he ▁created ▁Iron man ▁Live , ▁an ▁online ▁presence ▁of ▁Iron man ▁Tri ath lon , ▁and ▁transformed ▁W TC ▁into ▁an ▁event ▁production ▁company . ▁In ▁ 2 0 0 7 , ▁W TC ▁under to ok ▁expansion ▁in ▁producing ▁Iron man ▁events ▁internally , ▁with ▁the ▁inaug ural ▁Iron man ▁Louis ville . ▁This ▁followed ▁the ▁launch ▁of ▁Iron man ▁ 7 0 . 3 ▁events ▁in ▁Bo ise , ▁Id aho ▁and ▁Prov idence , ▁Rh ode ▁Island . ▁ ▁In ▁ 2 0 0 8 , ▁World ▁Tri ath lon ▁Corporation ▁was ▁purchased ▁by ▁Prov idence ▁Equ ity ▁Sec ur ities ▁for ▁$ 8 5 ▁million . ▁Prov idence ▁Equ ity ▁is ▁a ▁private ▁equ ity ▁firm , ▁of ▁whom ▁one ▁board ▁member ▁is ▁an ▁Iron man ▁ath lete . ▁CE O ▁Ben ▁F ert ic ▁remained ▁at ▁the ▁hel m ▁of ▁the ▁business . ▁The ▁following ▁year , ▁in ▁early ▁in ▁ 2 0 0 9 , ▁W TC ▁announced ▁the ▁ac quisition ▁of ▁Iron man ▁events ▁based ▁in ▁the ▁United ▁States , ▁from ▁North ▁America ▁Sports , ▁a ▁company ▁founded ▁by ▁Canadian ▁Graham ▁F ras er . ▁Emp loy ees ▁from ▁North ▁America ▁Sports ▁were ▁expected ▁to ▁remain ▁and ▁manage ▁these ▁events , ▁which ▁included