version ▁ 2 ) ▁had ▁turned ▁out ▁to ▁be ▁too ▁expensive ▁for ▁T es la ▁to ▁manufact ure ▁in ▁volume , ▁and ▁production ▁was ▁limited ▁on ▁the ▁supply ▁side ▁due ▁both ▁to ▁limitation ▁of ▁s elling ▁a ▁product ▁below ▁cost , ▁and ▁also ▁due ▁to ▁T es la - wide ▁focus ▁on ▁Model ▁ 3 ▁production ▁issues . ▁ ▁Version ▁ 2 ▁had ▁turned ▁out ▁to ▁be ▁excess ively ▁art is anal ▁and ▁required ▁too ▁much ▁labor ▁at ▁the ▁house , ▁greatly ▁increasing ▁costs . ▁ ▁On ▁October ▁ 2 5 , ▁ 2 0 1 9 , ▁T es la ▁announced ▁" version ▁ 3 " ▁( V 3 ) ▁of ▁the ▁solar ▁roof ▁design , ▁with ▁a ▁price ▁point ▁for ▁V 3 ▁that ▁is ▁expected ▁to ▁be ▁less ▁than ▁the ▁price ▁point ▁of ▁a ▁new ▁roof ▁plus ▁adding ▁solar ▁pan els , ▁approximately ▁ 8 0 ▁percent ▁of ▁the ▁time ▁when ▁comparing ▁compet itive ▁quotes . ▁ ▁It ▁is ▁not ▁expected ▁to ▁be ▁cost ▁compet itive ▁for ▁roof s ▁that ▁have ▁a ▁number ▁of ▁years ▁of ▁roof ▁life ▁left ; ▁it ▁is ▁expected ▁to ▁be ▁quite ▁compet itive ▁for ▁roof ▁replacement ▁when ▁the ▁customer ▁also ▁wants ▁to ▁add ▁solar . ▁Version ▁ 3 ▁is ▁the ▁first ▁T es la ▁Sol ar ▁Ro of ▁version ▁that ▁T es la ▁bel ieves ▁is ▁ready ▁to ▁be ▁r amp ed ▁up ▁at ▁scale , ▁and ▁T es la ▁hopes ▁to ▁" r amp ▁production ▁to ▁as ▁many ▁as ▁ 1 , 0 0 0