▁Indust ry ▁Association ▁of ▁New ▁Zealand ▁( RI AN Z ) ▁for ▁ship ment ▁of ▁ 1 5 , 0 0 0 ▁copies ▁of ▁the ▁single . ▁In ▁the ▁United ▁Kingdom , ▁" B orn ▁This ▁Way " ▁logged ▁first ▁week ▁sales ▁of ▁ 6 0 , 0 0 0 ▁digital ▁copies , ▁landing ▁it ▁at ▁number ▁three ▁on ▁the ▁UK ▁Singles ▁Chart , ▁which ▁became ▁its ▁peak ▁position . ▁It ▁sold ▁ 6 2 5 , 0 0 0 ▁copies ▁in ▁ 2 0 1 1 ▁in ▁the ▁UK ▁and ▁ 7 1 2 , 6 0 0 ▁copies ▁by ▁September ▁ 2 0 1 6 . ▁Else where , ▁the ▁song ▁deb uted ▁at op ▁the ▁charts ▁in ▁Spain , ▁Finland , ▁Ireland , ▁and ▁the ▁Netherlands . ▁" B orn ▁This ▁Way " ▁deb uted ▁at ▁number ▁two ▁in ▁Italy , ▁France , ▁Sweden , ▁Norway , ▁Austria , ▁Germany , ▁and ▁Belg ium ▁( F land ers ). ▁In ▁addition , ▁it ▁deb uted ▁at ▁number - four ▁in ▁Den mark ▁and ▁then ▁moved ▁to ▁the ▁second ▁spot . ▁" B orn ▁This ▁Way " ▁had ▁sold ▁ 8 . 2 ▁million ▁digital ▁copies ▁by ▁November ▁ 2 0 1 1 ▁and ▁had ▁become ▁the ▁fifth ▁best - s elling ▁digital ▁single ▁of ▁the ▁year , ▁world wide . ▁ ▁Music ▁video ▁ ▁Development ▁ ▁The ▁music ▁video ▁was ▁shot ▁the ▁week end ▁of ▁January ▁ 2 2 – 2 4 , ▁ 2 0 1 1 ▁in ▁New