▁ ▁William ▁Henry ▁Ste ele ▁Dem ar est , ▁( 1 8 6 3 – 1 9 5 6 ), ▁American ▁academic ▁ ▁See ▁also ▁ ▁Dem ar est ▁House ▁( disambiguation ), ▁various ▁places ▁on ▁the ▁National ▁Register ▁of ▁Historic ▁Places ▁ ▁Dem or est ▁( disambiguation ) <0x0A> </s> ▁The ▁Ple asure ▁is ▁an ▁automatic ▁sc oot er ▁manufact ured ▁in ▁India ▁by ▁Hero ▁H onda ▁since ▁ 2 0 0 6 . ▁ ▁History ▁It ▁was ▁the ▁first ▁sc oot er ▁manufact ured ▁by ▁Hero ▁H onda , ▁tradition ally ▁a ▁motor cycle ▁company , ▁and ▁was ▁received ▁very ▁posit ively . ▁As ▁of ▁ 2 0 1 3 , ▁it ▁s ells ▁in ▁the ▁range ▁of ▁ 4 0 0 0 0 ▁units ▁per ▁month , ▁and ▁is ▁second ▁only ▁to ▁the ▁H onda ▁Act iva ▁in ▁a ▁rapidly ▁growing ▁sc oot er ▁segment . ▁ ▁The ▁Ple asure ▁was ▁unique ▁at ▁a ▁market ing ▁level ▁more ▁than ▁at ▁a ▁product ▁level . ▁It ▁was ▁position ed ▁sharp ly ▁as ▁a ▁women ' s ▁sc oot er ▁with ▁the ▁brand ▁tag line ▁" Why ▁should ▁boys ▁have ▁all ▁the ▁fun ?" ▁conce ived ▁by ▁team ▁FC B - U l ka . ▁It ▁thus ▁polar ized ▁the ▁entire ▁sc oot er ▁market , ▁with ▁offer ings ▁being ▁position ed ▁either ▁specifically ▁male ▁or ▁female . ▁The ▁Ple asure ▁thus ▁car ved ▁a ▁n iche ▁for ▁itself , ▁and ▁quickly ▁went ▁on ▁to ▁capture ▁almost ▁ 1 7 % ▁of