▁associations ▁and ▁labor ▁associations . ▁These ▁activities ▁are ▁typically ▁carried ▁out ▁by ▁the ▁public ▁relations ▁department , ▁but ▁relationship ▁mark eters ▁believe ▁that ▁market ing ▁to ▁all ▁six ▁mark ets ▁is ▁the ▁responsibility ▁of ▁everyone ▁in ▁an ▁organization . ▁Each ▁market ▁may ▁require ▁its ▁own ▁explicit ▁strateg ies ▁and ▁market ing ▁mix . ▁ ▁Live - in ▁market ing ▁Live - in ▁market ing ▁( LI M ) ▁is ▁a ▁variant ▁of ▁market ing ▁and ▁advert ising ▁in ▁which ▁the ▁target ▁consumer ▁is ▁allowed ▁to ▁sample ▁or ▁use ▁a ▁product ▁in ▁a ▁relax ed ▁atmosphere ▁over ▁a ▁long ▁period ▁of ▁time . ▁Much ▁like ▁product ▁pla cement ▁in ▁film ▁and ▁television , ▁LIM ▁was ▁developed ▁as ▁a ▁means ▁to ▁reach ▁select ▁target ▁dem ograph ics ▁in ▁a ▁non - in vas ive ▁and ▁much ▁less ▁gar ish ▁manner ▁than ▁traditional ▁advert ising . ▁ ▁History ▁While ▁LIM ▁represents ▁an ▁entirely ▁un t apped ▁a venue ▁of ▁market ing , ▁it ▁is ▁not ▁an ▁entirely ▁novel ▁idea . ▁With ▁the ▁rising ▁popular ity ▁of ▁exper ient ial ▁and ▁event ▁market ing ▁in ▁North ▁America ▁and ▁Europe ▁and ▁the ▁relatively ▁high ▁RO I ▁in ▁terms ▁of ▁advert ising ▁dollars ▁spent ▁on ▁exper ient ial ▁market ing ▁compared ▁to ▁traditional ▁big ▁media ▁advert ising , ▁industry ▁anal yst s ▁see ▁LIM ▁as ▁a ▁natural ▁pro gression . ▁ ▁Prem ise ▁LIM ▁functions ▁around ▁the ▁prem ise ▁that ▁market ing ▁or ▁advert ising ▁ag encies ▁aim ▁to ▁appeal ▁to ▁companies ' ▁target ▁dem ographic . ▁Aven ues