augh ter ▁by ▁Cin em ers ia ▁– ▁which ▁claims ▁to ▁be ▁the ▁world ' s ▁first ▁virtual ▁reality ▁feature ▁film . ▁F IV AR S ▁had ▁its ▁inaug ural ▁show ▁in ▁Toronto ▁on ▁September ▁ 1 9 ▁and ▁ 2 0 , ▁ 2 0 1 5 , ▁including ▁ 2 1 ▁ ▁virtual ▁reality ▁stories ▁from ▁around ▁the ▁world . ▁The ▁second ▁F IV AR S ▁continued ▁in ▁ 2 0 1 6 ▁at ▁MS M U ▁Studios ▁– ▁a ▁ 5 , 0 0 0 ▁square ▁foot ▁w are house ▁red es igned ▁for ▁the ▁festival . ▁September ▁ 1 6 – 1 8 th ▁and ▁Mal icki - S anche z ▁cur ated ▁over ▁ 3 0 ▁se lections ▁from ▁around ▁the ▁world . ▁ ▁Mal icki - S anche z ▁then ▁created ▁the ▁V R TO ▁Virtual ▁& ▁Aug ment ed ▁Re ality ▁World ▁Conference ▁& ▁Ex po ▁which ▁in ▁its ▁first ▁year ▁was ▁st aged ▁at ▁the ▁Matt amy ▁Athlet ic ▁Centre ▁( former ly ▁Map le ▁Le af ▁Gard ens ) ▁that ▁featured ▁director ▁Bre tt ▁Leonard , ▁scient ist ▁Steve ▁Mann , ▁Canadian ▁Film ▁Centre ' s ▁Chief ▁Digital ▁Officer ▁Ana ▁Ser rano ▁and ▁US C ' s ▁Philip ▁L ely vel d ▁as ▁ke yn otes ▁speak ers . ▁It ▁was ▁at ▁this ▁inaug ural ▁conference ▁that ▁Steve ▁Mann ▁and ▁Ker am ▁Mal icki - S anche z ▁organized ▁a ▁launch ing ▁via ▁ke yn ote , ▁panel ▁and ▁town ▁hall ▁around ▁the ▁Code