all ▁Al ley ▁Company ▁was ▁mor ib und . ▁ ▁In ▁ 1 9 1 0 , ▁Jonathan ▁Dick inson ▁Este ▁became ▁en am ored ▁of ▁the ▁game , ▁and ▁in ▁ 1 9 1 3 ▁he ▁helped ▁Sim pson ▁and ▁John ▁W . ▁Har per ▁to ▁rev ital ize ▁the ▁company . ▁Este ▁installed ▁two ▁alle ys ▁at ▁a ▁Pr inc eton ▁location , ▁near ▁the ▁university , ▁to ▁see ▁how ▁well ▁they ▁would ▁do . ▁After ▁a ▁few ▁weeks , ▁interest ▁in ▁the ▁game ▁f izz led , ▁but ▁in ▁ 1 9 1 4 ▁Este ▁installed ▁S kee - B all ▁in ▁r ented ▁space ▁on ▁Atlantic ▁City ' s ▁board walk . ▁He ▁purchased ▁the ▁pat ent ▁and ▁all ▁rights ▁to ▁the ▁game ▁from ▁Sim pson , ▁incorpor ated ▁The ▁J . ▁D . ▁Este ▁Company ▁to ▁build ▁and ▁market ▁the ▁game , ▁and ▁h ired ▁Har per ▁as ▁general ▁manager . ▁In ▁ 1 9 1 7 ▁Este ▁en list ed ▁in ▁the ▁military ▁and ▁turned ▁over ▁operation ▁of ▁the ▁company ▁to ▁his ▁business ▁partners . ▁After ▁his ▁return ▁in ▁ 1 9 1 9 ▁he ▁sold ▁The ▁J . ▁D . ▁Este ▁Company ▁to ▁his ▁partners ▁and ▁ex ited ▁the ▁business . ▁ ▁Este ' s ▁business ▁partners ▁renamed ▁the ▁company ▁the ▁" S kee - B all ▁Company ". ▁They ▁operated ▁the ▁manufact uring ▁and ▁distribution ▁of ▁the ▁game ▁until ▁ 1 9 2 8 ▁when ▁the ▁game ▁was ▁sold ▁to ▁H erman ▁Ber go ffen