usement ▁Company ▁between ▁ 1 9 1 0 ▁and ▁ 1 9 2 7 . ▁It ▁special ized ▁in ▁" clean ", ▁family - orient ed ▁bur les que , ▁similar ▁to ▁v au dev ille . ▁Many ▁stars ▁of ▁the ▁legit imate ▁the ater ▁or ▁of ▁films ▁were ▁discovered ▁at ▁the ▁Columbia . ▁With ▁loss ▁of ▁aud ien ces ▁to ▁cinema ▁and ▁stock ▁bur les que , ▁the ▁own ers ▁began ▁to ▁offer ▁slightly ▁more ▁ris qué ▁material ▁from ▁ 1 9 2 5 . ▁The ▁the ater ▁was ▁closed ▁in ▁ 1 9 2 7 , ▁ ▁renov ated ▁and ▁re open ed ▁in ▁ 1 9 3 0 ▁as ▁a ▁cinema ▁called ▁the ▁May f air ▁Theatre . ▁It ▁went ▁through ▁various ▁subsequent ▁changes ▁and ▁was ▁later ▁renamed ▁the ▁De M ille ▁Theatre . ▁Nothing ▁is ▁left ▁of ▁the ▁interior . ▁ ▁Building ▁ ▁What ▁would ▁be ▁called ▁the ▁" Home ▁of ▁Bur les que ▁De ▁Lux e " ▁was ▁built ▁on ▁the ▁n ortheast ▁corner ▁of ▁Se vent h ▁Avenue ▁and ▁ 4 7 th ▁Street ▁in ▁Manh attan . ▁A ▁photograph ▁from ▁May ▁ 1 9 0 9 ▁before ▁construction ▁began ▁shows ▁the ▁site ▁was ▁occupied ▁by ▁typical ▁four - ▁and ▁five - story ▁brown stone ▁buildings . ▁Const ruction ▁by ▁the ▁Thompson – Star rett ▁Co . ▁took ▁seven ▁months ▁from ▁the ▁start ▁of ▁demol ition ▁to ▁completion ▁of ▁the ▁job . ▁The ▁building ▁had ▁ten ▁stories ▁above ▁ground ▁and ▁was ▁ ▁high . ▁It ▁held ▁the