▁W K Q A ▁with ▁a ▁format ▁of ▁top ▁ 4 0 . ▁ ▁At ▁this ▁time ▁it ▁was ▁owned ▁by ▁a ▁company ▁called ▁Mans hip ▁Cor p . ▁out ▁of ▁Bat on ▁Rou ge , ▁Louisiana , ▁co - owned ▁with ▁sister ▁station ▁W FM F . ▁Then , ▁during ▁March ▁ 1 9 8 2 ▁it ▁changed ▁its ▁mon iker ▁to ▁Q - 1 0 4 ▁W K Q A , ▁and ▁competed ▁directly ▁against ▁AM ▁station ▁W I RL ▁with ▁an ▁adult ▁contemporary ▁format . ▁It ▁used ▁the ▁mon ik ers ▁" Q - 1 0 4 " ▁and ▁W K Q A ▁inter change ably ▁until ▁early ▁ 1 9 8 7 . ▁ ▁Then ▁it ▁became ▁known ▁as ▁" Q - 1 0 5 " ▁programming ▁a ▁hot ▁adult ▁contemporary ▁format . ▁ ▁At ▁that ▁time ▁it ▁had ▁the ▁morning ▁show ▁of ▁" B ru ce ▁Jones ▁and ▁the ▁Mor ning ▁Z oo ." ▁ ▁Bruce ▁Jones ▁was ▁supposed ly ▁from ▁K HT R ▁in ▁St . ▁Louis . ▁Meanwhile , ▁W X CL ▁was ▁formerly ▁on ▁AM ▁ 1 3 5 0 . ▁In ▁October ▁ 1 9 8 9 ▁W K Q A ▁changed ▁its ▁format ▁and ▁this ▁station ▁on ▁ 1 0 4 . 9 ▁FM ▁became ▁known ▁as ▁W X CL - FM . ▁ ▁W X CL ▁sim ul cast ▁on ▁AM ▁and ▁FM ▁for ▁several ▁years ▁in ▁the ▁ 1 9 9 0 s ▁as ▁W X CL ▁( AM ) ▁and