1 3 - 2 0 1 5 ) ▁of ▁domestic ▁sales ▁exceed ing ▁$ 1 ▁billion . ▁ ▁He ▁prior it ized ▁the ▁organization ' s ▁digital ▁presence , ▁particularly ▁its ▁e - commerce ▁site , ▁which , ▁since ▁its ▁launch ▁in ▁fall ▁ 2 0 1 1 , ▁has ▁resulted ▁in ▁over ▁$ 1 2 5 ▁million ▁in ▁sales ▁to ▁date , ▁en comp ass ing ▁more ▁than ▁ 5 0 , 0 0 0 ▁bond hold ers . ▁▁▁ ▁T ogether ▁with ▁the ▁util ization ▁of ▁new ▁techn ologies , ▁T ap o oh i ▁ens ured ▁that ▁the ▁B onds ▁organization ▁maintained ▁personal ▁contact ▁with ▁all ▁clients ▁via ▁a ▁national ▁call ▁center ▁that ▁pro act ively ▁interact s ▁with ▁hundreds ▁of ▁clients ▁each ▁week , ▁as ▁well ▁as ▁through ▁digital ▁communication . ▁He ▁has ▁also ▁focused ▁on ▁en hanced ▁levels ▁of ▁customer ▁service . ▁ ▁T ap o oh i ▁also ▁emphas ized ▁the ▁need ▁to ▁attract ▁a ▁new ▁generation ▁to ▁Israel ▁B onds , ▁stating ▁this ▁was " a ▁for em ost ▁priority " ▁for ▁the ▁organization . ▁ ▁Additionally , ▁he ▁launched ▁an ▁initi ative ▁to ▁counter ▁anti - Is rael ▁activ ism ▁on ▁campus . ▁Ent itled ▁" The ▁Altern ative ▁B DS ▁- ▁B onds ▁Don ated ▁to ▁School s ," ▁the ▁program ▁encourag ed ▁don ations ▁of ▁Israel ▁b onds ▁to ▁univers ities . '' ▁ ▁Personal ▁life ▁T ap o oh i ▁is ▁married ▁to ▁Regin a ▁( former ly ▁L oss ak ),