0 0 0 s , ▁it ▁has ▁become ▁increasing ly ▁common ▁for ▁winning ▁drivers ▁to ▁pour ▁some ▁or ▁all ▁of ▁the ▁milk ▁over ▁their ▁heads ▁after ▁drink ing ▁( in ▁apparent ▁em ulation ▁of ▁champ agne - sp illing ▁celebr ations ▁traditional ▁at ▁other ▁races ). ▁ ▁Borg - W ar ner ▁Tro phy ▁ ▁A ▁bas - rel ief ▁sculpt ure ▁of ▁the ▁winner ' s ▁face , ▁along ▁with ▁his ▁name , ▁average ▁speed , ▁and ▁date ▁of ▁victory ▁is ▁added ▁to ▁the ▁Borg - W ar ner ▁Tro phy . ▁The ▁tro phy ▁has ▁been ▁in ▁use ▁since ▁ 1 9 3 6 . ▁A ▁smaller ▁rep lica ▁of ▁this ▁tro phy ▁has ▁been ▁officially ▁presented ▁to ▁the ▁winner ▁after ▁the ▁race ▁since ▁ 1 9 8 8 ▁and ▁team ▁principal ▁since ▁ 1 9 9 7 , ▁usually ▁in ▁a ▁press ▁conference ▁either ▁at ▁the ▁Speed way ▁or ▁in ▁Detroit ▁at ▁the ▁North ▁American ▁International ▁Auto ▁Show ▁at ▁the ▁Borg W ar ner ▁exhib it , ▁except ▁for ▁the ▁ 2 0 1 1 ▁race ▁because ▁of ▁ex ten u ating ▁circumstances ▁( the ▁winning ▁driver ▁had ▁died ▁in ▁a ▁crash ▁at ▁an ▁ab orted ▁IN D Y C AR ▁race ; ▁the ▁winning ▁team ▁principal ▁and ▁the ▁driver ' s ▁wid ow ▁were ▁presented ▁with ▁the ▁respective ▁tro ph ies ▁in ▁the ▁en su ing ▁January ). ▁Prior ▁to ▁that , ▁w inners ▁received ▁a ▁rep lica ▁mounted ▁on ▁a ▁ch est nut ▁pla que . ▁ ▁Other