▁dram atic ▁change ▁in ▁style ▁and ▁heavy ▁use ▁of ▁a ▁piano ▁as ▁well ▁as ▁vocal ▁dist ort ion ▁techniques , ▁the ▁song ▁was ▁the ▁first ▁to ▁be ▁uploaded ▁to ▁the ▁i T unes ▁Store , ▁being ▁offered ▁as ▁a ▁paid ▁digital ▁download ▁on ▁ 1 5 ▁March ▁ 2 0 1 0 . ▁Although ▁a ▁" re ve al " ▁of ▁the ▁artist ▁behind ▁the ▁mon iker ▁was ▁anticip ated , ▁the ▁videos ▁showed ▁a ▁clearer ▁view ▁of ▁Jon na ▁Lee ' s ▁face . ▁Swedish ▁media ▁recognized ▁Lee . ▁However , ▁Lee ' s ▁previous ▁North ▁American ▁management ▁team ▁Philadel ph onic ▁commented ▁" If ▁Jon na ▁is ▁involved ▁in ▁this , ▁we ▁have ▁no ▁knowledge ▁of ▁such ." ▁Despite ▁this , ▁her ▁invol vement ▁in ▁the ▁project ▁was ▁eventually ▁thought ▁to ▁be ▁confirmed ▁with ▁the ▁release ▁of ▁the ▁video ▁for ▁" t ", ▁in ▁which ▁her ▁face ▁was ▁fully ▁revealed ▁without ▁any ▁make up ▁or ▁dist ort ion ▁to ▁conce al ▁her ▁identity . ▁According ▁to ▁r ra url . com ▁and ▁MTV ▁Brasil , ▁" o " ▁was ▁directed ▁by ▁Vik tor ▁K um lin , ▁who ▁is ▁also ▁the ▁director ▁of ▁Lee ' s ▁music ▁video ▁for ▁" Something ▁So ▁Qu iet ". ▁This ▁proved ▁to ▁be ▁false . ▁As ▁the ▁seven ▁videos ▁with ▁letter ▁titles ▁were ▁slowly ▁released , ▁fans ▁gathered ▁that ▁the ▁videos ▁were ▁likely ▁to ▁spell ▁the ▁word ▁" B ount y ". ▁Each ▁of ▁the ▁seven ▁videos ▁begins ▁with ▁the ▁corresponding ▁sound ▁of ▁the ▁animal