▁Le ading ▁the ▁A I ▁Revolution ." ▁It ▁was ▁also ▁reported ▁that ▁ 3 2 % ▁of ▁technical ▁roles ▁and ▁ 4 3 % ▁of ▁leadership ▁roles ▁( direct or ▁or ▁higher ) ▁at ▁Draw bridge ▁were ▁filled ▁by ▁women . ▁ ▁In ▁ 2 0 1 8 , ▁Draw bridge ▁sold ▁its ▁media ▁business ▁to ▁G im bal ▁and ▁was ▁again ▁named ▁a ▁C N BC ▁Dis rupt or . ▁ ▁Technology ▁At ▁a ▁high ▁level , ▁Draw bridge ▁probabil ist ically ▁determ ines ▁whether ▁two ▁devices ▁are ▁used ▁by ▁the ▁same ▁person ▁by ▁analyz ing ▁various ▁events ▁occurr ing ▁on ▁the ▁devices ▁and ▁the ▁attributes ▁that ▁those ▁events ▁yield . ▁ ▁In ▁other ▁words , ▁Draw bridge ▁obser ves ▁a ▁user ' s ▁activities , ▁primarily ▁through ▁the ▁proxy ▁of ▁ad s ▁served ▁to ▁various ▁devices ▁( mobile ▁device ▁or ▁desktop ▁web ), ▁which ▁gives ▁them ▁an ▁ID . ▁Since ▁IDs ▁are ▁different ▁across ▁all ▁the ▁devices ▁a ▁user ▁may ▁interact ▁with , ▁Draw bridge ▁then ▁comput es ▁a ▁confidence - score ▁based ▁on ▁the ▁lik elihood ▁that ▁IDs ▁from ▁different ▁sources ▁belong ▁to ▁the ▁same ▁person ▁or ▁identity . ▁ ▁Re ception ▁Most ▁main stream ▁media ▁out lets ▁have ▁been ▁fairly ▁re cept ive ▁to ▁Draw bridge ' s ▁pair ing ▁technology . ▁Pred ict ably , ▁technology ▁focused ▁media ▁out lets ▁have ▁been ▁border line ▁la ud atory ▁in ▁their ▁coverage ▁while ▁some ▁blog s ▁have ▁vo iced ▁concerns ▁that ▁the ▁technology ▁is ▁invas ive ▁and ▁could ▁lead ▁to