▁ 2 0 s ▁and ▁ 3 0 s , ▁are ▁said ▁to ▁have ▁received ▁as ▁much ▁as ▁ 5 ▁million ▁W on ▁($ 4 , 4 0 0 ) ▁for ▁each ▁post . ▁These ▁photos ▁primarily ▁aim ▁to ▁spark ▁interest ▁in ▁Me vi us ▁among ▁women ▁who ▁follow ▁young , ▁fashion - s av vy ▁men ▁who ▁upload ▁photos ▁of ▁their ▁daily ▁lives . ▁A ▁bigger ▁program ▁with ▁J TI ' s ▁market ing ▁on ▁the ▁photo - center ed ▁social ▁networking ▁service ▁( S NS ) ▁platform ▁is ▁that ▁under age ▁users ▁are ▁ind isc rimin ately ▁exposed ▁to ▁these ▁photos ▁gl am or izing ▁c igare tt es ▁because ▁anyone , ▁regardless ▁of ▁age , ▁can ▁join ▁Inst agram ▁and ▁view ▁pictures ▁posted ▁by ▁others . ▁In ▁Korea ' s ▁" T ob acco ▁Business ▁Act ", ▁there ▁are ▁no ▁specific ▁rules ▁yet ▁gover ning ▁cig aret te ▁mak ers ' ▁market ing ▁and ▁sales ▁activities ▁on ▁Inst agram , ▁Facebook ▁and ▁other ▁S NS ▁platforms . ▁▁ ▁One ▁Inst agram ▁user ▁came ▁forward ▁and ▁informed ▁The ▁Korea ▁Times ▁of ▁Inst agram ▁In fl uen cer ▁Gu idel ines ▁to ▁let ▁the ▁public ▁know ▁about ▁J TI ▁Korea ' s ▁dub ious ▁S NS ▁market ing . ▁He ▁said ▁he ▁was ▁approached ▁by ▁a ▁person ▁from ▁J TI ▁Korea ' s ▁market ing ▁team ▁in ▁June ▁ 2 0 1 7 . ▁" J TI ▁system atically ▁rec ru ited ▁young ▁male ▁Inst agram ▁users ▁who ▁have ▁at ▁least ▁