- emph as ised ▁the ▁reverse ▁chron ological ▁ordering ▁of ▁posts ▁that ▁was ▁typical ▁of ▁blog s . ▁The ▁biggest ▁change ▁was ▁the ▁two - panel ▁layout , ▁consisting ▁of ▁one ▁big ▁story , ▁and ▁a ▁list ▁of ▁head lines ▁on ▁the ▁right . ▁This ▁was ▁seen ▁as ▁an ▁effort ▁to ▁increase ▁the ▁eng agement ▁of ▁site ▁visitors , ▁by ▁making ▁the ▁user ▁experience ▁more ▁like ▁that ▁of ▁television . ▁The ▁site ▁red es ign ▁also ▁allowed ▁for ▁users ▁to ▁create ▁their ▁own ▁discussion ▁pages , ▁on ▁G aw ker ' s ▁Kin ja . ▁Many ▁comment ers ▁largely ▁dis lik ed ▁the ▁new ▁design , ▁which ▁was ▁in ▁part ▁attributed ▁to ▁lack ▁of ▁familiar ity . ▁ ▁R ex ▁S org atz , ▁designer ▁of ▁Media ite ▁and ▁C MO ▁of ▁V you , ▁issued ▁a ▁bet ▁that ▁the ▁red es ign s ▁would ▁fail ▁to ▁bring ▁in ▁traffic , ▁and ▁Nick ▁D ent on ▁took ▁him ▁up ▁on ▁it . ▁The ▁measure ▁was ▁the ▁number ▁of ▁page ▁views ▁by ▁October ▁recorded ▁on ▁Quant cast . ▁Page ▁views ▁after ▁the ▁red es ign ▁decl ined ▁significantly — G aw ker ' s ▁sites ▁had ▁an ▁ 8 0 % ▁decrease ▁in ▁overall ▁traffic ▁immediately ▁after ▁the ▁change ▁and ▁a ▁ 5 0 % ▁decrease ▁over ▁two ▁weeks — with ▁many ▁users ▁either ▁leaving ▁the ▁site ▁or ▁view ing ▁international ▁versions ▁of ▁the ▁site , ▁which ▁hadn ' t ▁switched ▁to ▁the ▁new ▁layout . ▁On ▁ 2 8 ▁February ▁ 2 0