▁University . ▁ ▁Bol id ism ▁I osa ▁Gh ini ▁is ▁considered ▁one ▁of ▁the ▁F athers ▁of ▁Bol id ism , ▁a ▁style ▁which ▁he ▁sums ▁up ▁as ▁“ ▁a ▁way ▁of ▁narr ating ▁the ▁transition ▁from ▁mater iale ty ▁to ▁drawing ▁things ▁in ▁which ▁the ▁visual ▁and ▁media ▁aspect ▁prev ails ▁with ▁respect ▁to ▁the ▁object ’ s ▁functional ▁purpose ” ( 4 0 ). ▁It ▁can ▁be ▁described ▁as ▁a ▁color ful ▁style ▁founded ▁in ▁the ▁ 1 9 8 0 s ▁that ▁bor rows ▁elements ▁from ▁fut ur ism , ▁and ▁is ▁fasc in ated ▁with ▁human ▁and ▁machine ▁interaction . ▁ ▁Architecture ▁ ▁In ▁the ▁year ▁ 1 9 9 0 , ▁Mass imo ▁founded ▁I osa ▁Gh ini ▁Associ ati ▁with ▁his ▁W ife ▁Mil ena ▁Mus si . ▁His ▁F irm ▁has ▁since ▁worked ▁with ▁many ▁International ▁groups , ▁developing ▁large - scale ▁resident ial , ▁commercial ▁and ▁public ▁spaces . ▁One ▁of ▁his ▁notable ▁projects ▁is ▁at ▁the ▁Ferr ari ▁Factory ▁Store , ▁in ▁which ▁his ▁dynamic , ▁fut ur ist ▁and ▁strik ingly ▁Italian ▁style ▁is ▁transparent . ▁His ▁office ▁focus es ▁largely ▁on ▁the ▁modern ▁human ▁experience ▁in ▁their ▁architect ural ▁work , ▁in ▁particular ▁how ▁media ▁and ▁communication ▁and ▁transport ation ▁are ▁all ▁present ▁in ▁design . ▁Mass imo ▁I osa ▁Gh ini ' s ▁color ful ▁touch ▁always ▁brings ▁a ▁v ib ran cy ▁to ▁his ▁work , ▁giving ▁a ▁play ful ness ▁to ▁his ▁projects . ▁As ide ▁from ▁the