▁giving ▁likely ▁final ists ▁the ▁longest ▁possible ▁break ▁ahead ▁of ▁their ▁first ▁final . ▁ ▁The ▁addition ▁of ▁a ▁nin th ▁match ▁in ▁each ▁round , ▁and ▁the ▁new ▁television ▁rights ▁deal ▁requiring ▁most ▁matches ▁to ▁be ▁shown ▁live , ▁influenced ▁the ▁sched uling ▁of ▁matches , ▁and ▁changed ▁some ▁traditional ▁match ▁starting ▁times . ▁In ▁typical ▁r ounds , ▁where ▁nine ▁matches ▁were ▁played ▁between ▁Friday ▁and ▁Sunday , ▁the ▁changes ▁were : ▁ ▁Friday ▁night ▁matches ▁began ▁at ▁ 7 : 5 0   pm ▁E ST ▁instead ▁of ▁ 7 : 4 0   pm , ▁or ▁ 8 : 4 0   pm ▁E ST ▁when ▁played ▁in ▁South ▁Australia ▁or ▁Western ▁Australia . ▁ ▁Saturday ▁afternoon ▁matches ▁began ▁at ▁ 1 : 4 0   pm ▁E ST ▁and ▁ 1 : 4 5   pm / 2 : 1 0   pm ▁E ST . ▁ ▁A ▁regular ▁Saturday ▁match ▁was ▁scheduled ▁beginning ▁at ▁ 4 : 4 0   pm ▁E ST ▁– ▁which ▁was ▁either ▁a ▁tw il ight ▁match ▁on ▁the ▁east ▁coast , ▁or ▁an ▁afternoon ▁match ▁in ▁Per th . ▁ ▁Saturday ▁night ▁matches ▁began ▁at ▁ 7 : 4 0   pm ▁E ST ▁instead ▁of ▁ 7 : 1 0   pm . ▁ ▁The ▁second ▁Sunday ▁afternoon ▁match ▁began ▁at ▁ 3 : 1 5   pm ▁instead ▁of ▁the ▁traditional ▁ 2 : 1 0   pm . ▁This ▁change ▁was ▁to ▁allow ▁the ▁Seven ▁Network ▁to ▁show