▁emphas is ▁on ▁the ▁role ▁of ▁benefit ▁per ception ▁( r ather ▁than ▁risk ) ▁in ▁consumer ▁accept ance . ▁ ▁Rog ers ▁( 2 0 1 0 ) ▁defines ▁five ▁major ▁criteria ▁that ▁explain ▁differences ▁in ▁the ▁accept ance ▁of ▁new ▁technology ▁by ▁consum ers : ▁complexity , ▁compatibility , ▁relative ▁advantage , ▁trial ability ▁and ▁observ ability . ▁ ▁Accept ance ▁of ▁innov ative ▁techn ologies ▁can ▁be ▁improved ▁by ▁providing ▁non - em ot ional ▁and ▁conc ise ▁information ▁about ▁these ▁new ▁techn ological ▁processes ▁methods . ▁The ▁High T ech ▁project ▁also ▁suggests ▁that ▁written ▁information ▁has ▁a ▁higher ▁impact ▁on ▁consum ers ▁than ▁audio - visual ▁information . ▁ ▁Publications ▁▁ ▁Food ▁and ▁Bi opro cess ▁Technology ▁ ▁Lebens mittel - W issenschaft ▁& ▁Techn ologie ▁ ▁See ▁also ▁▁ ▁Food ▁bi ote chn ology ▁ ▁Food ▁pack aging ▁ ▁Food ▁grad ing ▁ ▁Opt ical ▁sorting ▁ ▁Standard ▁components ▁( fo od ▁processing ) ▁ ▁List ▁of ▁food ▁and ▁drink ▁awards # F ood ▁technology ▁awards ▁ ▁Notes ▁and ▁references ▁ ▁Hans - J ürgen ▁B ä ss ler ▁und ▁Frank ▁Le h mann ▁: ▁Cont ain ment ▁Technology : ▁Progress ▁in ▁the ▁Ph arma ce ut ical ▁and ▁Food ▁Process ing ▁Indust ry . ▁Springer , ▁Berlin ▁ 2 0 1 3 , ▁ ▁External ▁links ▁ ▁Category : F ood ▁science <0x0A> </s> ▁Ver ma f ossen ▁or ▁Verm ef ossen ▁is ▁a ▁water fall ▁in ▁Ra uma ▁Municip ality ▁in ▁M ø re ▁og