▁new ▁form ▁of ▁cre ative ▁expression . ▁This ▁cre ative ▁expression ▁can ▁take ▁the ▁form ▁of ▁l ol c ats ▁or ▁endeav ors ▁such ▁as ▁U sh ah idi ; ▁the ▁former ▁Sh ir ky ▁says ▁increases ▁commun al ▁value , ▁" it ▁is ▁created ▁by ▁the ▁participants ▁for ▁each ▁other " ▁for ▁simple ▁am usement , ▁whereas ▁the ▁latter ▁he ▁c ites ▁fur thers ▁civ ic ▁value ▁meaning ▁the ▁group ▁action ▁is ▁taken ▁to ▁benefit ▁society ▁as ▁a ▁whole . ▁ ▁Sh ir ky ▁then ▁presents ▁the ▁view ▁that ▁society ▁lives ▁under ▁social ▁constraint ▁and ▁that ▁these ▁social ▁constraints ▁can ▁create ▁a ▁culture ▁that ▁is ▁" more ▁gener ous ▁than " ▁the ▁environment ▁created ▁by ▁contract ual ▁constraints ▁alone . ▁Under standing ▁where ▁the ▁economic ▁or ▁contract ual ▁motiv ation ▁of ▁a ▁situation ▁ends ▁and ▁where ▁the ▁social ▁part ▁begins , ▁Sh ir ky ▁claims ▁is ▁key ▁when ▁design ing ▁to ▁maxim ize ▁gener os ity . ▁This ▁being ▁the ▁case , ▁to ▁have ▁society ▁use ▁its ▁" tr ill ion ▁hours ▁a ▁year ▁of ▁particip atory ▁value " ▁to ▁advance ▁civ ic ▁value , ▁society ▁itself ▁simply ▁needs ▁to ▁prize , ▁and ▁collect ively ▁pra ise , ▁endeav ors ▁like ▁U sh ah idi . ▁ ▁Clay ▁Sh ir ky ▁wrote ▁an ▁ess ay ▁about ▁the ▁aspects ▁of ▁online ▁community ▁building ▁through ▁broadcast ▁media . ▁As ▁members ▁of ▁a ▁broad ▁social ▁community ▁and ▁users ▁of ▁media ▁out lets , ▁Sh ir ky ▁suggests ▁ways ▁in ▁which ▁we ▁can ▁ ▁build ▁up