▁a ▁language - sens itive ▁native ▁speaker ▁from ▁the ▁target ▁culture ▁should ▁always ▁review ▁the ▁instructions ▁before ▁they ▁are ▁distributed ▁to ▁consum ers . ▁ ▁Although ▁Lip us ▁provides ▁information ▁in ▁analyz ing ▁and ▁writing ▁for ▁an ▁international ▁audience ▁regarding ▁consumer ▁protection , ▁the ▁strateg ies ▁offered ▁can ▁be ▁applied ▁to ▁document ▁prepar ation ▁in ▁general . ▁ ▁Jen ni ▁Sw enson , ▁Helen ▁Constantin ides , ▁and ▁Laura ▁G ur ak , ▁in ▁their ▁case ▁study , ▁address ▁the ▁problem ▁of ▁defining ▁medical ▁web ▁site ▁cred ibility ▁and ▁ident ifying ▁the ▁gap ▁in ▁web ▁design ▁research ▁that ▁fails ▁to ▁recognize ▁or ▁address ▁specific ▁audience ▁needs ▁in ▁web ▁site ▁design . ▁The ▁information ▁they ▁gathered ▁assist ed ▁the ▁research ers ▁in ▁ident ifying ▁and ▁ful fill ing ▁specific ▁audience ▁needs , ▁describing ▁a ▁framework , ▁and ▁present ing ▁a ▁case ▁study ▁in ▁audience - dri ven ▁Web ▁design . ▁ ▁The ▁research ers ▁used ▁the ▁qual itative ▁method ▁of ▁conduct ing ▁a ▁survey ▁to ▁find ▁the ▁audience ▁of ▁the ▁Al gen ix , ▁Inc . ▁Web ▁site . ▁ ▁Al gen ix ▁is ▁a ▁bi omed ical ▁li ver ▁disease ▁management ▁company . ▁ ▁The ▁study ▁showed ▁that ▁an ▁audience - dri ven ▁design ▁would ▁do ▁more ▁to ▁re ass ure ▁the ▁audience ▁that ▁personal ▁information ▁would ▁not ▁be ▁collected ▁without ▁consent ▁as ▁well ▁as ▁provide ▁clear ▁policies ▁of ▁security , ▁priv acy , ▁and ▁data ▁collection . ▁ ▁The ▁survey ▁informed ▁the ▁research ers ▁that ▁the ▁audience ▁would ▁also ▁like ▁to ▁experience