▁Brothers ▁Sir ▁George ▁James ▁" G . J ." ▁Col es ▁( 1 8 8 5 – 1 9 7 7 ). ▁George ▁purchased ▁his ▁father ' s ▁shop ▁in ▁ 1 9 1 0 ▁after ▁having ▁worked ▁in ▁Melbourne ▁and ▁the ▁country ▁for ▁a ▁few ▁years . ▁In ▁ 1 9 1 4 , ▁after ▁a ▁trip ▁to ▁the ▁United ▁States ▁of ▁America ▁and ▁Britain , ▁he ▁opened ▁another ▁store ▁in ▁Col ling wood , ▁mod elling ▁it ▁after ▁the ▁American ▁and ▁British ▁methods ▁of ▁ret ail ing . ▁James ▁Sc ou ler ▁" J im " ▁Col es ▁( 1 ▁July ▁ 1 8 8 8 ▁– ▁ 1 0 ▁August ▁ 1 9 1 6 ) ▁was ▁educated ▁at ▁Ge el ong ▁College , ▁helped ▁brother ▁George ▁with ▁his ▁first ▁store , ▁joined ▁the ▁A IF ▁in ▁August ▁ 1 9 1 5 , ▁served ▁in ▁France ▁with ▁the ▁( 2 nd ▁Division ) ▁ 4 th ▁Field ▁Art illery ▁Brigade ▁during ▁World ▁War ▁I ▁and ▁was ▁killed ▁in ▁action . ▁Sir ▁Arthur ▁William ▁" A . W ." ▁Col es ▁( 6 ▁August ▁ 1 8 9 2 ▁– ▁ 1 4 ▁June ▁ 1 9 8 2 ) ▁joined ▁the ▁ 6 th ▁Battalion ▁in ▁August ▁ 1 9 1 4 . ▁He ▁was ▁twice ▁wounded ▁in ▁action ▁( at ▁Gal lip oli ▁and ▁in ▁France ) ▁and ▁was ▁rep atri ated ▁in ▁ 1 9 1 6 . ▁He ▁moment arily ▁disp la ced ▁George ▁as ▁chairman