▁ 8 x ▁as ▁many ▁tick ets ▁as ▁Ann abel le : ▁Cre ation ▁( 2 0 1 7 ) ▁did ▁through ▁two ▁days ▁prior ▁to ▁opening , ▁ 6 x ▁The ▁Con j uring ▁ 2 s ▁ ▁( 2 0 1 6 ) ▁tot als ▁with ▁two ▁days ▁to ▁opening , ▁and ▁ 1 5 x ▁that ▁of ▁The ▁Pur ge : ▁E lection ▁Year ▁( 2 0 1 6 ) ▁at ▁the ▁same ▁point ▁in ▁the ▁sales ▁cycle . ▁The W rap ▁reported ▁the ▁film ▁broke ▁F and ango ' s ▁sales ▁record ▁to ▁become ▁the ▁top ▁horror ▁second - week - s eller ▁of ▁all - time , ▁e cli ps ing ▁Get ▁Out ▁( 2 0 1 7 ) ▁by ▁ 2 x ▁as ▁much . ▁ ▁Mark eting ▁The ▁official ▁website ▁for ▁It ▁deb uted ▁on ▁August ▁ 3 1 , ▁ 2 0 1 6 ▁introdu cing ▁a ▁market ing ▁campaign ▁and ▁interactive ▁layout ▁to ▁promote ▁the ▁film . ▁The ▁website ▁stream ed ▁the ▁third ▁tra iler ▁as ▁well ▁as ▁containing ▁a ▁gallery , ▁videos , ▁and ▁the ▁ 8 - bit ▁game ▁" It : ▁Enter ▁the ▁Se wer ". ▁On ▁January ▁ 3 1 , ▁ 2 0 1 6 , ▁Mus chi etti , ▁on ▁his ▁Inst agram , ▁posted ▁a ▁sketch ▁that ▁is ▁thought ▁to ▁be ▁the ▁prec ursor ▁to ▁Pen ny wise ' s ▁final ▁look , ▁to ▁celebr ate ▁the ▁pre - production ▁getting ▁under way . ▁Begin ning ▁from