action ▁sequences ▁called ▁Land fall , ▁to ▁promote ▁the ▁latest ▁game ▁in ▁the ▁H alo ▁series , ▁H alo ▁ 3 . ▁Land fall ▁was ▁directed ▁by ▁Ne ill ▁Bl om k amp ▁who ▁also ▁agreed ▁to ▁direct ▁a ▁full ▁length ▁H alo ▁film , ▁but ▁it ▁was ▁cancel led ▁due ▁to ▁fund ing ▁disag re ements . ▁Bel ieve ▁proved ▁a ▁critical ▁and ▁financial ▁hit . ▁Over ▁£ 8 4 ▁million ▁of ▁sales ▁were ▁made ▁on ▁the ▁first ▁day ▁of ▁release ▁alone , ▁the ▁highest - g ross ing ▁opening ▁sale ▁of ▁an ▁entertain ment ▁product ▁at ▁the ▁time . ▁Bel ieve ▁received ▁do z ens ▁of ▁awards ▁from ▁the ▁advert ising ▁community , ▁including ▁eight ▁C lio ▁Awards , ▁Best ▁in ▁Show ▁at ▁the ▁AND Y ▁Awards , ▁and ▁two ▁Grand ▁Prix ▁( for ▁Film ▁and ▁Integr ated ▁campaign s ) ▁at ▁the ▁C annes ▁L ions ▁International ▁Ad vert ising ▁Festival , ▁the ▁most ▁pr estig ious ▁awards ▁ceremony ▁in ▁the ▁advert ising ▁industry . ▁According ▁to ▁the ▁G unn ▁Report , ▁Bel ieve ▁was ▁the ▁second - most - a ward ed ▁integrated ▁advert ising ▁campaign ▁of ▁ 2 0 0 8 , ▁behind ▁Earth ▁H our ▁for ▁the ▁World ▁W ide ▁Fund ▁for ▁Nature . ▁ ▁In ▁ 2 0 1 2 , ▁due ▁to ▁the ▁success ▁of ▁Land fall ▁and ▁The ▁Life , ▁H alo ▁ 4 : ▁For ward ▁Un to ▁Da wn ▁was ▁created ▁to ▁bro aden ▁the ▁audience ▁of ▁H alo ▁ 4 .