▁L och te ▁had ▁posted ▁a ▁picture ▁- ▁since ▁deleted ▁- ▁of ▁himself ▁on ▁Inst agram , ▁" show ing ▁him ▁receiving ▁an ▁int ra ven ous ▁injection ▁of ▁what ▁he ▁says ▁were ▁“ v it am ins ” ... US AD A ▁doesn ' t ▁allow ▁int ra ven ous ▁inf us ions ▁of ▁permitted ▁subst ances ▁at ▁volumes ▁greater ▁than ▁ ▁in ▁a ▁ 1 2 - hour ▁period ▁without ▁a ▁special ▁“ Th era pe ut ic ▁Use ▁Ex em ption ” ,' ▁V ox ▁reported . ▁ ▁Television ▁appearances ▁and ▁pop ▁culture ▁fame ▁▁ ▁Before ▁the ▁ 2 0 1 2 ▁Summer ▁Olympics , ▁Fort une ▁magazine ▁estimated ▁that ▁L och te ▁earned ▁$ 2 . 3 ▁million ▁from ▁end ors ement ▁de als ▁with ▁Spe edo , ▁Mut ual ▁of ▁O ma ha , ▁G illet te , ▁G ator ade , ▁Pro ct er ▁and ▁Gam ble , ▁Ralph ▁La uren , ▁N iss an , ▁and ▁AT & T . ▁L och te ▁has ▁also ▁appeared ▁in ▁commer ci als ▁for ▁the ▁N iss an ▁Alt ima ▁and ▁been ▁featured ▁on ▁the ▁covers ▁of ▁Vog ue , ▁Time , ▁Men ' s ▁Health , ▁and ▁Men ' s ▁Journal . ▁ ▁National ▁Public ▁Radio ▁named ▁L och te ▁as ▁their ▁" pl at onic ▁ideal ▁of ▁bro - dom ". ▁ ▁Com ed ian ▁S eth ▁Mac F ar lane ▁par od ied ▁L och te ▁in ▁the ▁ 2 0 1 2 ▁season ▁premi ere