▁ 2 1 ▁stores ▁in ▁Mac au , ▁and ▁oper ates ▁branches ▁in ▁Hong ▁Kong ▁and ▁Singapore . ▁ ▁History ▁▁ ▁K oi ▁Ke i ▁was ▁founded ▁by ▁Le ou ng ▁Chan - K u ong , ▁an ▁imm igr ant ▁from ▁F os han , ▁China , ▁who ▁initially ▁started ▁s elling ▁pe an ut ▁brit t le ▁and ▁g inger ▁c andy ▁on ▁a ▁push cart ▁in ▁Mac au . ▁ ▁Le ou ng ' s ▁new ▁business ▁did ▁not ▁receive ▁much ▁support ▁from ▁his ▁family , ▁so ▁he ▁had ▁to ▁resort ▁to ▁s elling ▁his ▁a partment ▁and ▁borrow ing ▁from ▁friends ▁to ▁collect ▁the ▁ ▁required ▁to ▁start ▁the ▁business . ▁ ▁In ▁ 1 9 9 7 , ▁he ▁purchased ▁opened ▁K oi ▁Ke i ' s ▁first ▁store . ▁Le ou ng ▁frequently ▁crossed ▁paths ▁with ▁tri ad ▁gang sters , ▁who ▁sought ▁to ▁eliminate ▁industry ▁competition ▁by ▁setting ▁fire ▁to ▁his ▁shop . ▁The ▁company ▁began ▁distrib uting ▁intern ation ally ▁in ▁ 2 0 0 4 . ▁ ▁Ad vert ising ▁ ▁In ▁ 2 0 0 7 , ▁Hong ▁Kong ▁food ▁critic ▁Ch ua ▁Lam ▁fil med ▁an ▁advert is ement ▁for ▁K oi ▁Ke i ▁in ▁Mac au . ▁He ▁was ▁fil med ▁holding ▁an ▁al mond ▁bis c uit , ▁taking ▁a ▁b ite , ▁and ▁saying : ▁" K oi ▁Ke i ▁al mond ▁bis c uit , ▁when ▁e aten ▁it ▁has ▁a ▁bis c uit ▁flav our . ▁()