▁York ▁Mor ning ▁Te legraph ▁in ▁ 1 9 0 1 , ▁who ▁lifted ▁the ▁term ▁from ▁the ▁title ▁of ▁a ▁book ▁about ▁the ▁Ar ctic ▁by ▁Albert ▁Pa ine . ▁The ▁head line ▁" Found ▁on ▁the ▁Great ▁White ▁Way " ▁appeared ▁in ▁the ▁February ▁ 3 , ▁ 1 9 0 2 , ▁edition ▁of ▁the ▁New ▁York ▁Even ing ▁Tele gram . ▁ ▁A ▁portrait ▁of ▁Broadway ▁in ▁the ▁early ▁part ▁of ▁the ▁ 2 0 th ▁century ▁and ▁" The ▁Great ▁White ▁Way " ▁late ▁at ▁night ▁appeared ▁in ▁" Art ist ▁In ▁Manh attan " ▁( 1 9 4 0 ) ▁written ▁by ▁the ▁artist - histor ian ▁Jer ome ▁My ers : ▁ ▁Transport ation ▁ ▁From ▁south ▁to ▁north , ▁Broadway ▁at ▁one ▁point ▁or ▁another ▁runs ▁over ▁or ▁under ▁various ▁New ▁York ▁City ▁Sub way ▁lines , ▁including ▁the ▁I RT ▁Lex ington ▁Avenue ▁Line , ▁the ▁B MT ▁Broadway ▁Line , ▁I RT ▁Broadway – Se vent h ▁Avenue ▁Line , ▁and ▁IN D ▁E ighth ▁Avenue ▁Line ▁( the ▁IN D ▁Six th ▁Avenue ▁Line ▁is ▁the ▁only ▁north – s outh ▁tr unk ▁line ▁in ▁Manh attan ▁that ▁does ▁not ▁run ▁along ▁Broadway ). ▁ ▁The ▁I RT ▁Lex ington ▁Avenue ▁Line ▁runs ▁under ▁Broadway ▁from ▁Bow ling ▁Green ▁to ▁F ult on ▁Street ▁( ). ▁ ▁The ▁B MT ▁Broadway ▁Line ▁runs ▁under ▁it ▁from ▁City ▁Hall ▁to ▁Times ▁Square – 4 2 nd ▁Street ▁( ). ▁ ▁The ▁I RT