▁TV ▁sp ots ▁featured ▁La uren ▁Bac all ▁ext ol ling ▁the ▁virt ues ▁of ▁the ▁de ca ffe in ated ▁bre w . ▁Bac all ▁claimed ▁that ▁High ▁Point ▁was ▁" a ▁coffee - lo ver ' s ▁dream " ▁due ▁to ▁its ▁special ▁way ▁of ▁" capt uring ▁flav or ▁- ▁deep ▁bre wed ▁flav or ." ▁Another ▁commercial ▁featured ▁the ▁actress ▁in ▁the ▁back ▁of ▁a ▁lim o , ▁saying ▁that ▁" R ushing ▁for ▁an ▁eight ▁' o ▁clock ▁cur tain ▁every ▁night ▁means ▁giving ▁up ▁a ▁lot ▁of ▁things ▁- ▁but ▁coffee ▁IS N ' T ▁ON E ▁OF ▁' EM !" ▁One ▁memor able ▁ad ▁featured ▁Bac all ▁back stage ▁at ▁re he ars al , ▁comment ing ▁that ▁" Ar ound ▁here , ▁we ▁don ' t ▁LIKE ▁coffee ▁- ▁we ▁LO VE ▁it !" ▁ ▁Sub sequ ent ▁ad s ▁did ▁not ▁feature ▁Bac all , ▁but ▁instead ▁focused ▁on ▁hom em akers ▁and ▁female ▁execut ives ▁who ▁wanted ▁coffee ▁without ▁the ▁c aff e ine ▁and ▁the ▁bit tern ess . ▁ ▁Initial ▁sales ▁of ▁the ▁product ▁were ▁good , ▁and ▁P & G ▁made ▁a ▁serious ▁push ▁to ▁un se at ▁S anka . ▁ ▁The ▁product ▁was ▁given ▁a ▁pack aging ▁red es ign ▁in ▁the ▁mid - 1 9 8 0 s . ▁The ▁label ▁changed ▁from ▁bold ▁orange ▁and ▁brown ▁color ing ▁to ▁a ▁more ▁hom est yle ▁look ▁featuring ▁gre ens ▁and ▁t ans . ▁ ▁High ▁Point ▁coffee