▁ ▁Bank rupt cy ▁ ▁The ▁i Sm ell ▁failed ▁to ▁get ▁the ▁interest ▁of ▁the ▁public . ▁When ▁looking ▁at ▁what ▁went ▁wrong ▁for ▁the ▁i Sm ell , ▁it ▁is ▁revealed ▁that ▁the ▁missing ▁link ▁was ▁a ▁market ▁survey . ▁According ▁to ▁Start up over ’ s ▁Andrea ▁D us i , ▁the ▁i Sm ell ▁“ was ▁definitely ▁a ▁nice ▁idea , ▁but ▁not ▁a ▁useful ▁one ”. ▁D igi Sc ents ▁has ▁shut ▁down ▁due ▁to ▁a ▁lack ▁of ▁fund ing , ▁although ▁it ▁still ▁“ cont in ues ▁to ▁license ▁its ▁technology ▁and ▁is ▁looking ▁for ▁fund ing ▁for ▁a ▁rela unch . ▁ ▁Fail ure ▁ ▁The ▁i Sm ell ▁was ▁a ▁failure ▁due ▁to ▁the ▁fact ▁that ▁it ▁did ▁not ▁meet ▁any ▁needs . ▁The ▁final ▁product ▁working ▁was ▁not ▁the ▁reason ▁for ▁its ▁failure . ▁As ▁John ▁Hay es , ▁one ▁of ▁the ▁i Sm ell ’ s ▁supp or ters , ▁said , ▁“ I ▁know ▁the ▁dam n ▁thing ▁worked - ▁I ▁had ▁a ▁working ▁one ▁on ▁my ▁des k ”. ▁Its ▁fatal ▁f law ▁was ▁that ▁its ▁concept ▁was ▁considered ▁by ▁many ▁to ▁be ▁rid icul ous . ▁It ▁would ▁be ▁useful ▁for ▁brow sing ▁through ▁food ▁or ▁perf ume ▁websites , ▁but ▁beyond ▁that , ▁“ we ▁can ’ t ▁see ▁why ▁anyone ▁would ▁need ▁one ▁of ▁these ”. ▁ ▁Product ▁design ▁ ▁The ▁i Sm ell ▁was ▁designed ▁to ▁be ▁easy ▁to ▁set ▁up ▁and ▁use , ▁a ▁simple ▁USB