▁to ▁engine ers ▁and ▁usually ▁called ▁a ▁bl iv et . Mad ▁cart oon ists ▁have ▁regularly ▁drawn ▁themselves , ▁fellow ▁contrib utors ▁and ▁edit ors , ▁and ▁family ▁members ▁into ▁the ▁articles , ▁most ▁fam ously ▁Dave ▁Berg ' s ▁self - car ic ature ▁" R og er ▁Kap ut nik ". ▁Al ▁J aff ee ▁sometimes ▁incorpor ates ▁a ▁self - car ic ature ▁into ▁his ▁signature , ▁most ▁not ably ▁in ▁his ▁fol d - ins . ▁The ▁magazine ' s ▁photo ▁spread s ▁have ▁typically ▁featured ▁Mad s ▁own ▁staff . ▁Origin ally , ▁the ▁magazine ▁tried ▁h iring ▁models ▁for ▁its ▁photo ▁sho ots , ▁but ▁found ▁that ▁many ▁were ▁unw illing ▁to ▁make ▁the ▁ex agger ated ▁faces ▁the ▁magazine ▁wanted . ▁While ▁trying ▁to ▁prompt ▁the ▁rel uct ant ▁out s iders ▁with ▁demonstr ations , ▁the ▁magazine ▁staff ▁soon ▁decided ▁that ▁they ▁were ▁better ▁su ited ▁for ▁fool ish ▁pos ing ▁than ▁the ▁profession als , ▁and ▁more ▁cost - effect ive . ▁ ▁In ▁the ▁ 1 9 9 0 s ▁and ▁ 2 0 0 0 s , ▁the ▁magazine ▁has ▁made ▁periodic ▁references ▁to ▁" the ▁mon key ▁ju ice ", ▁generally ▁in ▁the ▁context ▁of ▁over - im bib ing ▁with ▁same . ▁Many ▁letter ▁column ▁responses ▁are ▁pun ctu ated ▁with ▁the ▁b ree zy ▁inter jection ▁" Fa ▁fa ▁fa ! ". ▁The ▁myster ious ▁name ▁" Max ▁K orn " ▁has ▁po pped ▁up ▁for ▁years ;