ors ▁of ▁intent ions . ▁This ▁is ▁the ▁motiv ational ▁phase ▁of ▁the ▁model . ▁The ▁predict ive ▁effect ▁of ▁motiv ational ▁self - e ffic acy ▁on ▁behaviour ▁is ▁assumed ▁to ▁be ▁medi ated ▁by ▁recovery ▁self - e ffic acy , ▁and ▁the ▁effects ▁of ▁intent ions ▁are ▁assumed ▁to ▁be ▁medi ated ▁by ▁planning . ▁The ▁latter ▁processes ▁refer ▁to ▁the ▁vol itional ▁phase ▁of ▁the ▁model . ▁ ▁F og g ▁Be havior ▁Model ▁▁ ▁The ▁F og g ▁Be havior ▁Model ▁( FB M ) ▁is ▁a ▁design ▁behavior ▁change ▁model ▁introduced ▁by ▁B J ▁F og g . ▁This ▁model ▁pos its ▁that ▁behavior ▁is ▁composed ▁of ▁three ▁different ▁factors : ▁motiv ation , ▁ability ▁and ▁triggers . ▁Under ▁the ▁FB M , ▁for ▁any ▁person ▁( user ) ▁to ▁succeed ▁at ▁behavior ▁change ▁needs ▁to ▁be ▁motiv ated , ▁have ▁the ▁ability ▁to ▁perform ▁the ▁behavior ▁and ▁needs ▁a ▁trigger ▁to ▁perform ▁this ▁behavior . ▁The ▁next ▁are ▁the ▁definitions ▁of ▁each ▁of ▁the ▁elements ▁of ▁the ▁B FM : ▁ ▁Mot iv ation ▁ ▁B J ▁F og g ▁does ▁not ▁provide ▁a ▁definition ▁of ▁motiv ation ▁but ▁instead ▁defines ▁different ▁motiv ators : ▁ ▁Ple asure / P ain : ▁ ▁These ▁motiv ators ▁produce ▁a ▁response ▁immediately ▁and ▁although ▁powerful ▁these ▁are ▁not ▁ideal . ▁Bo ost ing ▁motiv ation ▁could ▁be ▁achieved ▁by ▁em body ing ▁pain ▁or ▁pleasure . ▁ ▁Hope / f ear : ▁Both ▁these ▁motiv ators ▁have ▁a