▁Collins ▁from ▁D ose ▁believed ▁that ▁the ▁extreme ▁make - up ▁and ▁t atto os ▁were ▁an ▁ir onic ▁play ▁on ▁the ▁title ▁of ▁the ▁song . ▁ ▁G aga ▁had ▁s ung ▁a ▁few ▁lines ▁from ▁the ▁song ▁while ▁accepting ▁the ▁ 2 0 1 0 ▁MTV ▁Video ▁Music ▁Award ▁for ▁Video ▁of ▁the ▁Year , ▁for ▁" Bad ▁Rom ance ". ▁Given ▁as ▁a ▁Christmas ▁gift ▁to ▁her ▁fans , ▁G aga ▁announced , ▁via ▁Twitter , ▁the ▁release ▁dates ▁of ▁the ▁album ▁and ▁the ▁lead ▁single ▁at ▁the ▁stroke ▁of ▁mid night ▁on ▁New ▁Year ' s ▁Day , ▁ 2 0 1 1 . ▁The ▁single ▁was ▁dated ▁to ▁be ▁released ▁on ▁February ▁ 1 3 , ▁ 2 0 1 1 , ▁while ▁the ▁album ▁on ▁May ▁ 2 3 , ▁ 2 0 1 1 . ▁Supp lement ing ▁this ▁announ cement ▁came ▁a ▁black - and - white ▁photograph ▁in ▁which ▁G aga , ▁according ▁to ▁J oc ely n ▁V ena ▁from ▁MTV , ▁is ▁" n ude ▁from ▁the ▁wa ist ▁down , ▁with ▁her ▁hair ▁blow ing ▁about , ▁and ▁sport ing ▁a ▁jack et ▁with ▁' B orn ▁This ▁Way ' ▁emb la zon ed ▁in ▁what ▁looks ▁like ▁bed azz led ▁j ew els ." ▁In ▁late ▁January ▁ 2 0 1 1 , ▁G aga ▁released ▁the ▁lyr ics ▁of ▁the ▁song , ▁before ▁announ cing ▁that ▁she ▁planned ▁to ▁release ▁the ▁single ▁two ▁days ▁prior ▁to ▁its ▁st ip