▁manufact uring ▁operation ▁was ▁separated ▁into ▁another ▁company , ▁Br istol ▁Com mer cial ▁Ve h icles ▁Limited . ▁In ▁ 1 9 5 7 , ▁Br istol ▁Tr am ways ▁finally ▁recogn ised ▁reality ▁and ▁changed ▁its ▁name ▁to ▁the ▁Br istol ▁Om n ibus ▁Company ▁Limited . ▁The ▁company ▁opened ▁Br istol ▁bus ▁station ▁in ▁Mar l borough ▁Street ▁in ▁ 1 9 5 8 , ▁and ▁Bath ▁bus ▁station ▁in ▁Man vers ▁Street ▁in ▁the ▁same ▁year . ▁ ▁In ▁ 1 9 6 3 , ▁the ▁company ▁attract ed ▁national ▁attention ▁when ▁its ▁operation ▁of ▁a ▁colour ▁bar , ▁den ying ▁employ ment ▁to ▁non - white ▁bus ▁cre ws ▁resulted ▁in ▁a ▁ 6 0 - day ▁boy c ott , ▁led ▁by ▁youth ▁worker ▁Paul ▁Steph enson . ▁After ▁a ▁bitter ▁campaign ▁the ▁company ▁finally ▁clim bed ▁down ▁and ▁started ▁to ▁employ ▁black ▁and ▁Asian ▁cre ws ▁in ▁September ▁of ▁that ▁year . ▁ ▁The ▁ 1 9 6 0 s ▁and ▁ 1 9 7 0 s ▁were ▁years ▁of ▁decl ining ▁bus ▁usage , ▁and ▁the ▁company ▁strugg led ▁to ▁make ▁prof its ▁in ▁the ▁face ▁of ▁rising ▁costs ▁and ▁falling ▁reven ues . ▁Success ive ▁govern ments ▁changed ▁the ▁structure ▁of ▁the ▁state - owned ▁bus ▁sector . ▁On ▁ 1 ▁January ▁ 1 9 6 3 , ▁Br istol ▁Om n ibus ▁Company ▁was ▁included ▁in ▁the ▁transfer ▁of ▁the ▁British ▁Transport ▁Commission ' s ▁transport ▁assets ▁to ▁the ▁state - owned ▁Transport