ation ally ▁as ▁a ▁business man , ▁phil anth rop ist ▁and ▁human itar ian . ▁He ▁also ▁served ▁as ▁ch an cell or ▁of ▁Brown ▁University ▁from ▁ 1 9 7 9 - 8 8 . ▁ ▁In ▁ 1 9 3 5 , ▁Charles ▁of ▁the ▁R itz ▁launched ▁the ▁highly ▁successful ▁Jean ▁Nat é ▁line ▁of ▁body ▁spl ash es ▁and ▁fra gr ance . ▁They ▁later ▁acquired ▁the ▁cos met ics ▁company ▁Alex andra ▁de ▁Mark off . ▁ ▁Exp ansion ▁▁ ▁Charles ▁of ▁the ▁R itz ▁expanded ▁distribution ▁from ▁ups c ale ▁sal ons ▁into ▁upper - end ▁department ▁stores ▁like ▁S aks ▁Fif th ▁Avenue ▁and ▁Ne iman ▁Marcus . ▁In ▁the ▁early ▁ 1 9 5 0 s , ▁he ▁was ▁said ▁to ▁have ▁mock ed ▁Est ée ▁La uder ▁and ▁her ▁practice ▁of ▁free ▁samples ▁and ▁g ifts ▁with ▁purchase , ▁saying ▁" You ▁will ▁never ▁go ▁anywhere ▁in ▁this ▁industry ." ▁ ▁In ▁ 1 9 6 3 , ▁R itz ▁acquired ▁ 8 0 % ▁of ▁the ▁house ▁of ▁Y ves ▁Saint ▁Laurent . ▁R itz ▁launched ▁an ▁entire ▁line ▁of ▁sk inc are ▁and ▁make up ▁under ▁the ▁Y ves ▁Saint ▁Laurent ▁Be a ute ▁brand . ▁In ▁ 1 9 6 4 ▁Charles ▁of ▁the ▁R itz ▁merged ▁with ▁the ▁Lan vin ▁group . ▁It ▁was ▁from ▁then ▁on ▁known ▁as ▁Lan vin - Char les ▁of ▁the ▁R itz . ▁In ▁ 1 9 6 9 ▁the ▁prominent ▁make up