, ▁where ▁he ▁became ▁the ▁invest ment ▁controller ▁for ▁the ▁F os un ▁International ▁prior ▁to ▁starting ▁Hi ppo . ▁X u ▁has ▁been ▁referred ▁to ▁as ▁the ▁W alt ▁Disney ▁of ▁China . ▁ ▁Yang ▁W en ▁Yan , ▁Company ▁President , ▁appointed ▁May , ▁ 2 0 1 4 . ▁Yang ▁is ▁the ▁former ▁president ▁of ▁To on max ▁Media , ▁a ▁part ▁of ▁Shang hai ▁Media ▁Group , ▁and ▁broad c aster ▁to ▁ 6 0 ▁million ▁children ▁across ▁China . ▁She ▁is ▁also ▁a ▁vent ure ▁capital ▁invest or ▁in ▁film ▁and ▁TV , ▁with ▁expert ise ▁in ▁movie ▁mer ch and ising ▁and ▁distribution . ▁ ▁Film ography ▁ ▁G aming ▁and ▁interactive ▁cinema ▁In ▁ 2 0 1 3 , ▁Hi ppo ▁was ▁invited ▁by ▁the ▁Public ity ▁Ministry ▁of ▁the ▁Shang hai ▁Municipal ▁Committee ▁to ▁attend ▁the ▁ 9 th ▁China ▁( Sh enz hen ) ▁International ▁Cultural ▁Indust ry ▁Fair , ▁and ▁exhib it ▁its ▁simulation ▁game ▁system , ▁intellig ent ▁cinema ▁experience , ▁and ▁interactive ▁movie ▁techn ologies . ▁These ▁techn ologies ▁were ▁also ▁exhib ited ▁at ▁the ▁Second ▁Shang hai ▁P ud ong ▁Cultural ▁Creative ▁Indust ry ▁Ex hib ition . ▁ ▁Community ▁eng agement ▁In ▁partners hip ▁with ▁the ▁Par in ama ▁Cultural ▁Development ▁Foundation , ▁a ▁non - pro fit ▁organization ▁based ▁in ▁Shang hai , ▁Hi ppo ▁has ▁organized ▁free ▁screen ings ▁of ▁ 3 D ▁films ▁across ▁hundreds ▁of ▁schools , ▁villages , ▁or phan ages , ▁and ▁remote