▁Fin ance ▁in ▁ 1 9 6 5 . ▁Between ▁ 1 9 7 0 ▁and ▁ 1 9 7 2 , ▁he ▁was ▁employed ▁by ▁, ▁Mexico ' s ▁state - owned ▁pet role um ▁company , ▁after ▁which ▁he ▁held ▁several ▁other ▁b ureau cr atic ▁posts ▁in ▁the ▁government ▁of ▁Luis ▁E che ver ría . ▁In ▁ 1 9 7 9 , ▁he ▁was ▁chosen ▁to ▁serve ▁in ▁José ▁López ▁Port illo ' s ▁cabinet ▁as ▁Secretary ▁of ▁Bud get ▁and ▁Pl anning , ▁replacing ▁Ric ardo ▁García ▁Sain z . ▁▁ 1 9 8 2 ▁E lection ▁ ▁De ▁la ▁Madrid ▁had ▁no ▁political ▁experience ▁as ▁an ▁elected ▁official ▁prior ▁to ▁becoming ▁the ▁candidate ▁for ▁the ▁P RI . ▁In ▁the ▁assess ment ▁of ▁political ▁scient ist ▁Jorge ▁G . ▁Cast añ eda , ▁López ▁Port illo ▁designated ▁De ▁la ▁Madrid ▁as ▁a ▁candidate ▁by ▁elim ination , ▁not ▁by ▁choice , ▁and ▁that ▁ ▁De ▁la ▁Madrid ▁remained ▁in ▁cont ention ▁as ▁a ▁candidate ▁because ▁he ▁was ▁never ▁the ▁bear er ▁of ▁bad ▁news ▁to ▁the ▁president . ▁ ▁Other ▁cont enders ▁were ▁J avier ▁García ▁P ani agua ▁and ▁David ▁I bar ra . ▁When ▁his ▁candid acy ▁was ▁revealed , ▁his ▁" c andid acy ▁was ▁gre et ed ▁with ▁unusual ▁host ility ▁from ▁some ▁se ctors ▁of ▁the ▁political ▁establishment -- an ▁indic ation ▁of ▁the ▁emer ging ▁r ift ▁between ▁the ▁old ▁polít icos ▁and ▁emer ging ▁techn ocr ats ." ▁De ▁la