6 ▁after ▁vict or ▁Louis ▁Meyer ▁asked ▁for ▁a ▁glass ▁of ▁but term il k , ▁something ▁his ▁mother ▁had ▁encourag ed ▁him ▁to ▁drink ▁on ▁hot ▁days . ▁Meyer ▁also ▁reported ly ▁d rank ▁milk ▁after ▁his ▁victory ▁in ▁ 1 9 3 3 , ▁as ▁did ▁a ▁few ▁others ▁in ▁the ▁immediate ▁years ▁after ward . ▁The ▁young ▁tradition ▁quickly ▁went ▁away , ▁and ▁for ▁a ▁time ▁after ▁World ▁War ▁II , ▁was ▁replaced ▁by ▁" W ater ▁From ▁Wil bur " ▁– ▁a ▁silver ▁jug ▁( res emb ling ▁an ▁ice ▁bucket ) ▁filled ▁with ▁ icy - c old ▁water , ▁presented ▁by ▁then - Speed way ▁president , ▁and ▁three - time ▁former ▁winner ▁Wil bur ▁Shaw . ▁ ▁By ▁ 1 9 5 6 , ▁the ▁milk ▁returned ▁as ▁a ▁rit ual ▁as ▁milk ▁companies ▁became ▁spons ors ▁of ▁the ▁race ▁pur se ▁and ▁handed ▁a ▁bott le ▁of ▁milk ▁to ▁the ▁winner ▁to ▁promote ▁their ▁product . ▁A ▁spons or ship ▁of ▁currently ▁$ 1 0 , 0 0 0 ▁now ▁paid ▁out ▁by ▁the ▁American ▁D air y ▁Association ▁if ▁the ▁winner ▁si ps ▁the ▁milk ▁in ▁victory ▁l ane . ▁In ▁ 1 9 9 3 , ▁Em erson ▁F itt ip ald i ▁d rank ▁orange ▁ju ice ▁instead ▁of ▁milk ▁after ▁his ▁victory . ▁The ▁sn ub ▁drew ▁considerable ▁i re ▁from ▁fans . ▁Later ▁he ▁took ▁a ▁s ip ▁of ▁milk , ▁at ▁the ▁ur ging ▁of ▁his ▁car ▁owner ▁Roger