ur ers ▁products ▁that ▁could ▁easily ▁be ▁made ▁in ▁their ▁own ▁facilities , ▁the ▁ac quisition ▁of ▁or ▁mer ger ▁with ▁another ▁firm ▁in ▁the ▁letter press ▁industry ▁would ▁be ▁des irable , ▁ ▁as ▁offset ▁was ▁a ▁rising ▁technology ▁A TF ▁needed ▁to ▁invest ▁in ▁that ▁business . ▁ ▁Off set ▁press es ▁In ▁ 1 9 3 8 , ▁A TF ▁purchased ▁the ▁Web endor fer - W ills ▁Company ▁and ▁began ▁producing ▁their ▁models ▁of ▁offset ▁press . ▁ ▁A TF ▁sold ▁these ▁press es ▁under ▁the ▁Chief ▁name , ▁market ing ▁a ▁Little ▁Chief , ▁Chief , ▁and ▁Big ▁Chief . ▁Lar ge ▁press ▁( as ▁opposed ▁to ▁dup lic ator ) ▁production ▁continued ▁until ▁the ▁late ▁ 1 9 7 0 s ▁when ▁the ▁ 2 5 " ▁Prof ite er ▁was ▁dis cont in ued ▁as ▁the ▁basic ▁Web endor fer ▁design ▁became ▁ob sole te . ▁ ▁Once ▁again , ▁A TF ▁had ▁made ▁the ▁mistake ▁they ▁had ▁with ▁the ▁Kelly ▁press ▁of ▁compla cent ly ▁taking ▁prof its ▁from ▁a ▁successful ▁product , ▁not ▁invest ing ▁in ▁improvements , ▁and ▁eventually ▁seeing ▁this ▁product ▁become ▁irre tr iev ably ▁over t aken ▁by ▁the ▁competition . ▁ ▁Begin ning ▁in ▁the ▁ 1 9 7 0 s , ▁arrang ements ▁to ▁sell ▁large ▁offset ▁press es ▁under ▁the ▁Chief ▁name ▁were ▁made ▁with ▁other ▁manufact ur ers , ▁first ▁with ▁M AN ▁Roland ▁and ▁then ▁with ▁Sol na . ▁ ▁War ▁work ▁and ▁post war