ik is , ▁and ▁web - based ▁bullet in ▁bo ards ▁and ▁" for ums ". ▁ ▁B logs ▁ ▁The ▁Guardian ▁named ▁H uff Post ▁( former ly ▁known ▁as ▁The ▁H uff ington ▁Post ▁before ▁their ▁re brand ing ▁in ▁ 2 0 1 7 ) ▁the ▁world ' s ▁most ▁powerful ▁blog ▁in ▁ 2 0 0 8 . ▁" The ▁H uff ington ▁Post ▁became ▁one ▁of ▁the ▁most ▁influ ential ▁and ▁popular ▁journ als ▁on ▁the ▁web . ▁It ▁rec ru ited ▁professional ▁column ists ▁and ▁celebr ity ▁blog gers ," ▁reported ▁The ▁Guardian ▁in ▁their ▁" The ▁world ' s ▁ 5 0 ▁most ▁powerful ▁blog s " ▁article . ▁The ▁H uff Post ▁qual ifies ▁as ▁citiz en ▁media ▁as ▁defined ▁earlier ▁in ▁the ▁article ▁because ▁aud ien ces ▁can ▁also ▁become ▁participants ▁in ▁and ▁interact ▁with ▁the ▁media ▁using ▁the ▁different ▁resources ▁offered ; ▁H uff Post ▁writers ▁are ▁not ▁always ▁professional ▁journal ists . ▁ ▁Video ▁▁ ▁Part icip atory ▁video ▁is ▁an ▁approach ▁to ▁and ▁medium ▁of ▁particip atory ▁or ▁citiz en ▁media ▁that ▁has ▁become ▁increasing ly ▁popular ▁with ▁the ▁falling ▁cost ▁of ▁film / video ▁production , ▁avail ability ▁of ▁simple ▁consumer ▁video ▁cam eras ▁and ▁other ▁equipment , ▁ ▁and ▁ease ▁of ▁distribution ▁via ▁the ▁Internet . ▁ ▁Although ▁videos / fil ms ▁can ▁be ▁produced ▁by ▁a ▁single ▁individual , ▁production ▁often ▁requires ▁a ▁group ▁of ▁participants . ▁ ▁And , ▁so ▁particip atory ▁film making ▁includes ▁a ▁set