▁messages ▁are ▁more ▁likely ▁to ▁be ▁read ▁and ▁remembered ▁ ▁E ff ort ful ▁processing : ▁T ail ored ▁messages ▁el ic it ▁careful ▁consideration ▁of ▁persu as ive ▁arguments ▁and ▁more ▁system atic ▁util ization ▁of ▁the ▁rece ivers ▁own ▁sch emas ▁and ▁mem ories . ▁This ▁could ▁also ▁turn ▁out ▁dam aging ▁because ▁this ▁careful ▁consideration ▁does ▁increase ▁counter arg uing , ▁evalu ations ▁of ▁cred ibility ▁and ▁other ▁processes ▁that ▁less ens ▁message ▁effects . ▁ ▁Per i pher al ▁em otion / processing : ▁tail oring ▁could ▁be ▁used ▁to ▁create ▁an ▁emot ional ▁response ▁such ▁as ▁fear , ▁hope ▁or ▁anx iety . ▁Since ▁positive ▁emot ions ▁tend ▁to ▁reduce ▁effort ful ▁processing ▁and ▁negative ▁emot ions ▁enh ance ▁it , ▁em otion ▁ar ous al ▁could ▁el ic it ▁varying ▁cogn itive ▁processing . ▁ ▁Self - reference : ▁This ▁mechanism ▁prom otes ▁the ▁comparison ▁between ▁actual ▁and ▁ideal ▁behav iors ▁and ▁reflection . ▁Be havior al ▁determin ants ▁of ▁goal ▁out comes ▁are ▁the ▁different ▁psych ological ▁and ▁social ▁construct s ▁that ▁have ▁a ▁direct ▁influence ▁on ▁behavior . ▁The ▁three ▁most ▁used ▁medi ators ▁in ▁tail oring ▁are ▁attitude , ▁per ception ▁of ▁performance ▁and ▁self ▁effic acy . ▁ ▁Although ▁results ▁are ▁largely ▁positive ▁they ▁are ▁not ▁consistent ▁and ▁more ▁research ▁on ▁the ▁elements ▁that ▁make ▁tail oring ▁work ▁is ▁necessary . ▁ ▁Ob jections ▁Be hav iour al ▁change ▁theories ▁are ▁not ▁univers ally ▁accepted . ▁Crit ic isms ▁include ▁the ▁theories '