▁South ▁Africa ▁street ▁style ▁from ▁her ▁series ▁Beaut y ▁is ▁in ▁the ▁E ye ▁of ▁the ▁Be holder ▁attract ed ▁a ▁great ▁deal ▁of ▁attention ▁and ▁international ▁acc laim , ▁sh ifting ▁previous ▁per ception s ▁of ▁Africa ▁as ▁a ▁whole ▁on ▁an ▁international ▁scale . ▁V ele ko ▁explains ▁that ▁she ▁looks ▁at ▁fashion ▁“ and ▁how ▁it ▁creates ▁identity , ▁because ▁fashion ▁plays ▁with ▁identity ”. ▁In ▁regards ▁to ▁the ▁title ▁of ▁the ▁series , ▁she ▁states : ▁“ I ▁thought ▁the ▁way ▁I ▁see ▁beauty ▁and ▁the ▁way ▁I ▁perce ive ▁beauty ▁might ▁be ▁different ▁to ▁someone ▁else ▁next ▁to ▁me ... So ▁the ▁project ▁is ▁called ▁Beaut y ▁is ▁in ▁the ▁E ye ▁of ▁the ▁Be holder , ▁because ▁for ▁me ▁they ▁are ▁beautiful .” ▁ ▁Al ong side ▁this , ▁V ele ko ▁has ▁also ▁included ▁cl othing ▁in ▁her ▁projects ▁" to ▁deliber ately ▁challenge ▁assumptions ▁of ▁identity ▁based ▁on ▁appearances ▁and ▁historical ▁background ". ▁Such ▁is ▁evident ▁in ▁her ▁more ▁personal ▁project ▁from ▁ 2 0 0 2 , ▁www . not black en ough . l olo , ▁which ▁dep icted ▁an ▁expl oration ▁of ▁mixed ▁cultural ▁and ▁ra cial ▁identity ▁through ▁different ▁cost umes ▁of ▁role ▁play . ▁ ▁In ▁ 2 0 0 6 , ▁V ele ko ’ s ▁work ▁was ▁also ▁exhib ited ▁in ▁Person ae ▁& ▁Sc en arios - the ▁new ▁African ▁phot ography ▁at ▁the ▁Bran col ini ▁Gr im ald i ▁Arte ▁Contempor ane a ▁in ▁Rome