▁blue ▁coat , ▁black ▁bo ots ▁and ▁a ▁red ▁con ical ▁hat , ▁is ▁known ▁as ▁" the ▁Ro aming ▁G nome ". ▁ ▁Over view ▁The ▁advert is ements ▁consisted ▁of ▁a ▁man ▁named ▁Bill ▁looking ▁for ▁his ▁garden ▁g nome . ▁On ▁January ▁ 3 , ▁the ▁Boston ▁Her ald ▁and ▁the ▁Boston ▁Glo be ▁had ▁these ▁advert is ements ▁on ▁their ▁publication . ▁The ▁advert is ements ▁were ▁inspired ▁by ▁the ▁trav elling ▁g nome ▁pr ank . ▁Since ▁the ▁init iation ▁of ▁the ▁advert ising ▁campaign , ▁the ▁Ro aming ▁G nome ▁has ▁become ▁the ▁de ▁fact o ▁mas cot ▁of ▁Tra vel ocity . ▁In ▁ 2 0 0 5 ▁the ▁campaign ▁won ▁a ▁Gold ▁E ff ie ▁Award ▁for ▁market ing . ▁In ▁order ▁to ▁le verage ▁the ▁then ▁new ▁social ▁media ▁tr end , ▁Tra vel ocity ▁created ▁an ▁official ▁page ▁for ▁the ▁Ro aming ▁G nome ▁on ▁My Space ▁in ▁ 2 0 0 7 ▁and ▁later ▁on ▁Ch atr ou lette , ▁Twitter ▁and ▁Inst agram . ▁ ▁After ▁TV ▁advert is ements ▁vo iced ▁by ▁Harry ▁En field ▁were ▁screen ed ▁nation ally ▁on ▁United ▁States ▁networks , ▁and ▁on ▁a ▁Web ▁site ▁where is my gn ome . com , ▁many ▁readers ▁considered ▁it ▁to ▁be ▁a ▁pr ank ▁of ▁the ▁Garden ▁G nome ▁Liber ation ▁Front . ▁ ▁As ▁the ▁series ▁progress ed , ▁new ▁commer ci als ▁were ▁a ired ▁with ▁updated ▁tag ▁lines , ▁You ’ ll ▁Never ▁Ro