S . ▁In ▁ 1 9 6 7 , ▁Stra uss ▁was ▁named ▁CE O ▁and ▁chairman ; ▁and ▁Edward ▁H . ▁Meyer , ▁president . ▁In ▁ 1 9 6 9 , ▁Grey ▁won ▁the ▁Kraft ▁General ▁Food s ' ▁Post ▁c ere al ▁account ▁and ▁sales ▁reached ▁$ 2 3 0 ▁million . ▁In ▁ 1 9 6 9 , ▁Stra uss ▁was ▁named ▁chairman ▁and ▁in ▁ 1 9 7 0 , ▁Meyer ▁was ▁named ▁CE O . ▁In ▁the ▁ 1 9 7 0 s , ▁Grey ▁was ▁responsible ▁for ▁several ▁popular ▁ad ▁campaign s ▁including ▁" Star ▁Wars " ▁to ys ▁for ▁Ken ner , ▁asp ir in ▁and ▁to oth paste ▁for ▁Smith K line , ▁and ▁Sto ve ▁Top ▁St uff ing ▁for ▁Kraft ▁General ▁Food s . ▁In ▁ 1 9 7 3 , ▁Stra uss ▁died ▁of ▁a ▁heart ▁attack . ▁ ▁Stra uss ▁served ▁as ▁a ▁director ▁of ▁the ▁American ▁Association ▁of ▁Ad vert ising ▁A gen cies , ▁the ▁National ▁Out door ▁Ad vert ising ▁Bureau , ▁and ▁Better ▁Business ▁Bureau ▁of ▁New ▁York . ▁ ▁Personal ▁life ▁Stra uss ▁was ▁married ▁to ▁Sar ann ▁E is ner ; ▁they ▁had ▁two ▁children , ▁Richard ▁Burn ham ▁and ▁Barbara ▁Mc Int ire . ▁Stra uss ▁died ▁on ▁March ▁ 1 7 , ▁ 1 9 7 3 , ▁of ▁a ▁heart ▁attack ▁at ▁his ▁home ▁in ▁St . ▁Thomas , ▁U . S . ▁Virgin ▁Islands . ▁ ▁References ▁ ▁Category :