▁a ▁country ▁and ▁then ▁an ▁old ies ▁station ▁( as ▁WH CH ▁" Hot ▁Country ▁H its " ▁and ▁then ▁" Old ies ▁ 9 8 ") ▁before ▁changing ▁over ▁to ▁the ▁current ▁format . ▁The ▁station ▁transm its ▁its ▁signal ▁from ▁an ▁anten na ▁ 1 , 0 1 8 ▁feet ▁in ▁height ▁at op ▁a ▁hill ▁located ▁north west ▁of ▁Mar qu ette ▁and ▁broadcast s ▁with ▁an ▁effective ▁radi ated ▁power ▁of ▁ 2 , 6 0 0 ▁w att s . ▁W R UP ' s ▁transmit ter ▁was ▁moved ▁in ▁October ▁ 2 0 0 8 ▁to ▁Mar qu ette ▁County ▁from ▁Mun ising ▁where ▁it ▁had ▁been ▁located ▁since ▁the ▁station ▁first ▁went ▁on ▁the ▁air ▁in ▁ 1 9 7 4 . ▁ ▁As ▁W Q X O - FM , ▁the ▁station ▁in ▁the ▁early ▁ 1 9 7 0 s ▁sim ul cast ▁the ▁M OR / ad ult ▁contemporary ▁format ▁of ▁AM ▁sister ▁W G ON ▁( l ater ▁and ▁now ▁W Q X O ) ▁during ▁the ▁day , ▁and ▁a ired ▁beautiful ▁music ▁during ▁non - sim ul cast ▁day parts . ▁ ▁By ▁the ▁early ▁ 1 9 8 0 s , ▁W Q X O - AM / FM ▁were ▁sim ul cast ▁ 2 4 / 7 ▁with ▁an ▁adult ▁contemporary ▁format . ▁ ▁This ▁was ▁followed ▁in ▁the ▁early ▁ 1 9 9 0 s ▁by ▁the ▁WH CH ▁calls ▁and ▁country ▁and ▁then ▁old ies ▁music