▁a ▁reduced ▁" cost ▁of ▁ad mission ". ▁On ▁the ▁other ▁hand , ▁medi ated ▁communication ▁perpet u ates ▁an ▁increased ▁reli ance ▁on ▁the ▁Internet . ▁A ▁psych ological ▁dependence ▁to ▁being ▁online ▁could ▁result ▁in ▁anx iety ▁when ▁one ▁feels ▁dis connected , ▁thereby ▁leading ▁to ▁a ▁fear ▁of ▁missing ▁out ▁or ▁even ▁path ological ▁Internet ▁use . ▁As ▁a ▁consequence , ▁F OM O ▁is ▁perce ived ▁to ▁have ▁negative ▁influ ences ▁on ▁people ' s ▁psych ological ▁health ▁and ▁well - be ing ▁because ▁it ▁could ▁contribute ▁to ▁people ' s ▁negative ▁m ood ▁and ▁de pressed ▁feelings . ▁ ▁History ▁ ▁The ▁phenomen on ▁was ▁first ▁identified ▁in ▁ 1 9 9 6 ▁by ▁Dr . ▁Dan ▁H erman , ▁a ▁market ing ▁strateg ist , ▁who ▁research ed ▁for ▁Adam ▁Bell ouch ▁it ▁and ▁published ▁the ▁first ▁academic ▁paper ▁on ▁the ▁topic ▁in ▁ 2 0 0 0 ▁in ▁The ▁Journal ▁of ▁Brand ▁Management . ▁ ▁Author ▁Patrick ▁J . ▁McG inn is ▁co ined ▁the ▁term ▁F OM O ▁and ▁made ▁it ▁popular ▁in ▁ 2 0 0 4 ▁when ▁he ▁published ▁an ▁op - ed ▁in ▁The ▁Har bus , ▁the ▁magazine ▁of ▁Harvard ▁Business ▁School , ▁titled ▁" Mc G inn is ' ▁Two ▁FO s : ▁Social ▁Theory ▁at ▁H BS ", ▁in ▁which ▁he ▁referred ▁to ▁F OM O ▁and ▁another ▁related ▁condition , ▁Fo BO ▁( F ear ▁of ▁a ▁Better ▁Option ) ▁and ▁their ▁role ▁in ▁social ▁life ▁at ▁the