▁Philip ▁Morris ▁USA ▁re brand ed ▁its ▁name ▁and ▁logo ▁to ▁Alt ria ▁on ▁January ▁ 2 7 , ▁ 2 0 0 3 ▁due ▁to ▁the ▁negative ▁con not ations ▁associated ▁with ▁to b acco ▁products ▁that ▁could ▁have ▁had ▁potential ▁to ▁affect ▁the ▁profit ability ▁of ▁other ▁Philip ▁Morris ▁br ands ▁such ▁as ▁Kraft ▁Food s . ▁ ▁In ▁ 2 0 0 8 , ▁A IG ' s ▁image ▁became ▁dam aged ▁due ▁to ▁its ▁need ▁for ▁a ▁Federal ▁b ail out ▁during ▁the ▁financial ▁crisis . ▁A IG ▁was ▁ba iled ▁out ▁because ▁the ▁United ▁States ▁Tre as ury ▁stated ▁that ▁A IG ▁was ▁too ▁big ▁to ▁fail ▁due ▁to ▁its ▁size ▁and ▁complex ▁relationships ▁with ▁financial ▁counter part ies . ▁A IG ▁itself ▁is ▁a ▁huge ▁international ▁firm ; ▁however , ▁the ▁A IG ▁Ret irement ▁and ▁A IG ▁Fin an cial ▁subs idi aries ▁were ▁left ▁with ▁negative ▁con not ations ▁due ▁to ▁the ▁b ail out . ▁As ▁a ▁result , ▁A IG ▁Fin an cial ▁Ad vis ors ▁and ▁A IG ▁Ret irement ▁respectively ▁re brand ed ▁into ▁S age point ▁Fin an cial ▁and ▁VAL IC ▁( Variable ▁An nu ity ▁Life ▁In sur ance ▁Company ) ▁to ▁shed ▁the ▁negative ▁image ▁associated ▁with ▁A IG . ▁ ▁Lost ▁market ▁share ▁Br ands ▁often ▁re brand ▁in ▁reaction ▁to ▁losing ▁market ▁share . ▁In ▁these ▁cases , ▁the ▁br ands ▁have ▁become ▁less ▁meaning ful ▁to ▁target ▁aud ien ces ▁and , ▁therefore ,