▁professional ▁wrest ling ▁stable ▁that ▁was ▁formed ▁in ▁ 1 9 9 9 ▁when ▁EC W ▁began ▁to ▁broadcast ▁nation ally ▁on ▁T NN . ▁ ▁T NN ▁did ▁not ▁give ▁EC W ▁much ▁money ▁to ▁produce ▁their ▁program , ▁yet ▁expected ▁EC W ▁to ▁have ▁high - quality ▁production ▁values ▁like ▁W C W ▁Monday ▁N it ro ▁and ▁Monday ▁Night ▁Raw . ▁Also , ▁T NN ▁poor ly ▁advert ised ▁and ▁promoted ▁EC W , ▁producing ▁bare ly ▁any ▁press ▁releases ▁or ▁TV ▁ad s , ▁even ▁though ▁EC W ▁was ▁T NN ' s ▁highest ▁r ated ▁week ly ▁program ▁at ▁that ▁point . ▁The ▁only ▁real ▁time ▁that ▁T NN ▁actually ▁advert ised ▁EC W ▁was ▁during ▁the ▁EC W ▁program ▁itself . ▁In ▁fact , ▁during ▁EC W ▁broadcast s , ▁there ▁were ▁actually ▁commercial ▁ad s ▁for ▁the ▁arch rival ▁W C W ' s ▁programs , ▁such ▁as ▁Th under ! ▁He yman ▁decided ▁to ▁rec ruit ▁Don ▁Call is , ▁who ▁played ▁the ▁part ▁of ▁C yrus , ▁to ▁serve ▁as ▁a ▁met ap hor , ▁so ▁to ▁speak , ▁for ▁the ▁real ▁problems ▁between ▁EC W ▁and ▁T NN ▁at ▁that ▁point . ▁Call is ▁played ▁a ▁representative ▁for ▁T NN / The ▁Network , ▁who ▁constantly ▁critic ized ▁the ▁violent ▁nature ▁of ▁EC W ▁programming , ▁and ▁comment ator ▁Jo el ▁G ert ner ▁in ▁particular ▁for ▁his ▁sex ually - loaded ▁comment ary ▁and ▁ring ▁introdu ctions . ▁Call is ▁would ▁threaten