▁importance . ▁Aus ub el ' s ▁research ▁demonstrated ▁the ▁technique ▁was ▁particularly ▁effective ▁if ▁the ▁reader ▁had ▁little ▁prior ▁knowledge ▁of ▁the ▁subject ▁material . ▁ ▁Draw back s ▁of ▁theme ▁statements ▁in ▁propos als ▁Th eme ▁statement ▁in ▁propos als ▁must ▁be ▁carefully ▁constructed . ▁If ▁the ▁assumed ▁customer ▁benefit ▁in ▁the ▁theme ▁statement ▁is ▁not ▁perce ived ▁as ▁a ▁benefit ▁to ▁the ▁customer , ▁then ▁cred ibility ▁is ▁lost . ▁If ▁the ▁theme ▁statement ▁introdu ces ▁a ▁benefit , ▁but ▁the ▁following ▁discussion ▁does ▁not ▁directly ▁support ▁that ▁benefit , ▁then ▁more ▁cred ibility ▁is ▁lost . ▁Finally , ▁in ▁concert ▁with ▁Aus ub el ' s ▁find ings , ▁theme ▁statements ▁should ▁not ▁be ▁used ▁to ▁introduce ▁sections ▁in ▁a ▁proposal ▁customers ▁already ▁know ▁well . ▁The ▁ch ances ▁of ▁seem ing ▁patron izing ▁or ▁dis ingen uous ▁are ▁too ▁high . ▁ ▁See ▁also ▁ ▁Government ▁contract ▁proposal ▁ ▁Pro pos al ▁( bus iness ) ▁ ▁References ▁ ▁Category : Proc ure ment <0x0A> </s> ▁The ▁F unk ▁Heritage ▁Center ▁in ▁Wales ka , ▁Georgia , ▁is ▁Georgia ' s ▁official ▁front ier ▁and ▁sout he astern ▁Indian ▁interpret ive ▁center . ▁ ▁Loc ated ▁on ▁the ▁campus ▁of ▁Rein hardt ▁University , ▁the ▁center ▁houses ▁a ▁gallery ▁of ▁Native ▁American ▁artifact s ▁and ▁art work , ▁as ▁well ▁as ▁a ▁the ater , ▁which ▁features ▁a ▁short ▁film ▁on ▁the ▁history ▁of ▁Native ▁Americans ▁in ▁the ▁sout he astern ▁United ▁States . ▁A ▁small ▁sou venir