2 5 , ▁ 1 9 9 1 , ▁the ▁station ▁re brand ed ▁and ▁changed ▁call ▁letters ▁to ▁" M ix ▁ 1 0 6 " ▁K M X I , ▁while ▁continu ing ▁its ▁Hot ▁AC ▁format . ▁ ▁On ▁December ▁ 3 0 , ▁ 1 9 9 1 , ▁K M X I ▁changed ▁its ▁format ▁to ▁old ies ▁as ▁" Old ies ▁ 1 0 6 . 7 ." ▁▁▁ ▁In ▁ 1 9 9 3 , ▁K M X I ▁was ▁bought ▁by ▁Bay Com ▁Part ners ▁for ▁$ 2 . 6 ▁million . ▁ ▁The ▁new ▁own ers ▁decided ▁to ▁make ▁a ▁dram atic ▁switch . ▁ ▁For ▁many ▁years , ▁Port land ▁had ▁a ▁classical ▁music ▁station , ▁K OIN - FM ▁( now ▁K X L - FM ). ▁ ▁With ▁K OIN - FM ▁no ▁longer ▁broadcast ing ▁fine ▁arts ▁programming , ▁K M X I ▁management ▁decided ▁to ▁fill ▁the ▁void ; ▁on ▁July ▁ 7 , ▁ 1 9 9 3 , ▁ 1 0 6 . 7 ▁became ▁" K - B ach " ▁K KB K . ▁ ▁While ▁the ▁format ▁was ▁popular ▁with ▁mostly ▁older ▁listen ers , ▁the ▁station ▁strugg led ▁to ▁attract ▁advert is ers . ▁▁ ▁In ▁less ▁than ▁a ▁year , ▁management ▁decided ▁to ▁try ▁a ▁different ▁unique ▁format ▁that ▁was ▁catch ing ▁on ▁in ▁many ▁cities , ▁Sm ooth ▁Jazz . ▁ ▁On ▁March ▁ 1 7 , ▁ 1 9 9 4