▁Brand new ▁IO ▁and ▁Fac el ift ▁point ▁out : ▁" D aily ▁interactions ▁across ▁multiple ▁channels , ▁through ▁photos , ▁stories ▁or ▁live ▁sessions , ▁create ▁a ▁form ▁of ▁clos eness ▁and ▁trust " ▁that ▁make ▁influen cers ▁" o ften ▁more ▁tang ible ▁than ▁traditional ▁cele brit ies ". ▁ ▁In ▁ 2 0 1 7 , ▁For bes ▁named ▁Chi ara ▁Fer rag ni , ▁Daniel le ▁Bern stein , ▁Julia ▁Engel , ▁Gab i ▁Gre gg , ▁Jenn ▁Im , ▁Sus anna ▁Lau , ▁N ico lette ▁Mason , ▁Sim one ▁Z ippi ▁St ard ust , ▁A ime e ▁Song ▁and ▁Bry an ▁Y amb ao , ▁also ▁known ▁as ▁Bry an boy , ▁as ▁the ▁top ▁influen cers ▁in ▁the ▁fashion ▁category . ▁ ▁History ▁ ▁In ▁the ▁beginning ▁of ▁ 2 0 0 0 , ▁fashion ▁blog s ▁appeared ▁to ▁be ▁amateur ish ▁personal ▁areas . ▁They ▁were ▁created ▁as ▁a ▁h ob by ▁by ▁fashion ▁lo vers ▁to ▁share ▁their ▁ideas ▁of ▁the ▁latest ▁tr ends ▁or ▁to ▁get ▁a ▁job ▁in ▁the ▁traditional ▁fashion ▁industry ▁later ▁on . ▁With ▁increasing ▁reach , ▁blog gers ▁learned ▁to ▁mon et ize ▁their ▁contents . ▁As ▁Ped ron i ▁remarks : ▁“ f ashion ▁blog s ▁evol ved ▁from ▁personal ▁di aries ▁kept ▁by ▁fashion ▁lo vers , ▁into ▁s oph istic ated ▁market ing ▁and ▁economic ▁tools ”. ▁ ▁Short ly ▁after , ▁new ▁social ▁media ▁platforms ▁such ▁as ▁Inst agram , ▁Twitter , ▁Facebook ▁and