▁ ▁Release ▁ ▁At ▁Harrison ' s ▁ur ging , ▁Capit ol ▁Records , ▁Apple ' s ▁distrib utor ▁in ▁the ▁United ▁States , ▁set ▁all ▁four ▁of ▁its ▁manufact uring ▁plants ▁to ▁producing ▁copies ▁of ▁the ▁" B ang la ▁Des h " ▁single ; ▁one - s ided , ▁white ▁label ▁prom o ▁disc s ▁were ▁also ▁r ushed ▁through ▁to ▁ensure ▁immediate ▁radio ▁play ▁for ▁the ▁song . ▁For ▁the ▁US ▁picture ▁sle e ve , ▁designer ▁Tom ▁Wil kes ▁chose ▁a ▁suit ably ▁top ical ▁image , ▁incorpor ating ▁head lines ▁and ▁text ▁from ▁New ▁York ▁Times ▁articles ▁about ▁the ▁Bang l adesh ▁crisis . ▁The ▁articles ▁made ▁mention ▁of ▁v ult ures ▁being ▁the ▁" h app iest ▁cre atures " ▁amid ▁the ▁cha os ▁in ▁D ac ca , ▁and ▁India ' s ▁" wait ▁and ▁see " ▁policy ▁regarding ▁events ▁in ▁East ▁Pakistan . ▁The ▁front ▁of ▁the ▁picture ▁sle e ve ▁was ▁to pped ▁with ▁the ▁line ▁"( We ' ve ▁Got ▁to ▁Rel ieve )" ▁before ▁the ▁words ▁" B ang la ▁Des h ", ▁leading ▁a ▁number ▁of ▁publications ▁to ▁include ▁the ▁parent het ical ▁text ▁as ▁part ▁of ▁the ▁official ▁song ▁title . ▁Box ed ▁off ▁at ▁the ▁foot ▁of ▁the ▁front ▁sle e ve ▁were ▁details ▁of ▁the ▁George ▁Harrison – R avi ▁Sh ank ar ▁Special ▁Emer gency ▁Rel ief ▁Fund ▁( care ▁of ▁UN ICE F ' s ▁New ▁York ▁headquarters ), ▁to ▁which ▁proceed s ▁of ▁the ▁single