▁products ▁as ▁ad her ing ▁to ▁sust ain able ▁forest ry ▁practices . ▁Product s ' ▁labels ▁consist ▁of ▁only ▁a ▁white ▁box ▁with ▁the ▁product ' s ▁name ▁and ▁two ▁to ▁five ▁descript ors , ▁such ▁as ▁organ ic , ▁k os her , ▁or ▁gl uten - free . ▁Brand less ▁is ▁a ▁brand ▁of ▁its ▁own . ▁ ▁The ▁company ▁operated ▁a ▁direct - to - consum er ▁model ▁which ▁it ▁promoted ▁as ▁reducing ▁mark ups ▁compared ▁to ▁conventional ▁brand - name ▁items . ▁Initial ly , ▁Brand less ▁pr iced ▁single ▁items ▁at ▁$ 3 , ▁or ▁multiple ▁items ▁for ▁$ 3 ▁total . ▁That ▁policy ▁changed ▁in ▁January ▁ 2 0 1 9 ▁and ▁higher - pr iced ▁products ▁were ▁offered . ▁ ▁In ▁ 2 0 1 9 , ▁Brand less ▁began ▁to ▁offer ▁an ▁optional ▁subscription ▁service ▁to ▁its ▁customers . ▁ ▁Awards ▁and ▁recognition ▁In ▁February ▁ 2 0 1 8 , ▁Brand less ▁received ▁the ▁Best ▁New Co ▁of ▁the ▁Year ▁award ▁from ▁New Co ▁Hon ors ▁for ▁dis rupt ing ▁ret ail ▁mark ets ▁and ▁don ating ▁ 2 5 0 , 0 0 0 ▁me als ▁to ▁Fe eding ▁America . ▁Additionally , ▁it ▁was ▁awarded ▁" Start Up ▁of ▁the ▁Year " ▁by ▁Ad Age , ▁one ▁of ▁" The ▁World ' ▁Most ▁In nov ative ▁Comp an ies ▁in ▁Ret ail " ▁by ▁Fast ▁Company . ▁ ▁See ▁also ▁No ▁Name ▁ ▁References ▁ ▁External ▁links ▁Official ▁Website ▁ ▁Category