. ▁ ▁O wn ed ▁by ▁Dennis ▁M . ▁Dy ck , ▁the ▁station ▁was ▁lic ensed ▁in ▁ 2 0 0 5 . ▁ ▁On ▁December ▁ 1 9 , ▁ 2 0 0 5 , ▁at ▁mid night , ▁the ▁station ▁signed ▁on ▁as ▁ 1 0 0 . 5 ▁The ▁Rock ▁and ▁officially ▁began ▁broadcast ing ▁on ▁January ▁ 2 , ▁ 2 0 0 6 . ▁ ▁On ▁August ▁ 1 4 , ▁ 2 0 0 8 , ▁C J J C ▁requested ▁permission ▁to ▁change ▁its ▁frequency ▁to ▁ 9 8 . 5 ▁and ▁increase ▁its ▁power ▁to ▁a ▁ 5 0 , 0 0 0 ▁w att ▁class - B ▁station , ▁cit ing ▁a ▁financial ▁need ▁to ▁attract ▁a ▁larger ▁potential ▁audience ▁and ▁advert iser ▁base ▁in ▁York ton ' s ▁surrounding ▁area . ▁The ▁request ▁was ▁denied ▁by ▁the ▁CR TC ▁on ▁December ▁ 5 , ▁ 2 0 0 8 . ▁C iting ▁an ▁inter vention ▁by ▁Harvard ▁Broadcast ing , ▁and ▁a ▁previous ▁den ial ▁of ▁a ▁transl ator ▁station ▁to ▁serve ▁Mel ville , ▁S ask atch ew an , ▁the ▁CR TC ▁argued ▁that ▁C J J C ▁presented ▁ins u fficient ▁financial ▁just ification ▁that ▁it ▁needed ▁a ▁larger ▁advert iser ▁base , ▁as ▁it ▁was ▁" f oc uss ed ▁on ▁its ▁desire ▁to ▁expand ▁the ▁existing ▁advert iser ▁base ▁rather ▁than ▁making ▁a ▁case ▁that ▁the ▁existing ▁local ▁advert ising ▁base ▁in ▁York ton ▁was ▁too ▁small