▁one ▁of ▁which ▁was ▁to pped ▁with ▁the ▁American ▁flag ; ▁both ▁col lapsed . ▁After ▁briefly ▁express ing ▁shock ▁and ▁horror , ▁she ▁turned ▁to ▁the ▁camera ▁and ▁said ▁" We ' ll ▁never ▁forget ". ▁ ▁The ▁company ▁soon ▁pulled ▁the ▁ad , ▁but ▁copies ▁were ▁saved ▁and ▁uploaded ▁to ▁the ▁Internet , ▁where ▁it ▁and ▁Mi racle ▁became ▁the ▁subject ▁of ▁inten se ▁and ▁voc ifer ous ▁criticism . ▁Entertainment ▁Week ly ▁said ▁it ▁" m ight ▁be ▁most ▁off ensive ▁commercial ▁ever ". ▁The ▁Mi racle ▁Mat tr ess ▁Y el p ! ▁and ▁Facebook ▁pages ▁filled ▁with ▁dispar aging ▁comments ▁and ▁calls ▁for ▁boy cot ts . ▁O wner ▁Mike ▁Bonn ano , ▁whose ▁daughter ▁had , ▁as ▁the ▁chain ' s ▁head ▁of ▁market ing , ▁conce ived ▁the ▁commercial ▁and ▁star red ▁in ▁it , ▁apolog ized ▁prof us ely ▁but ▁eventually ▁decided ▁to ▁close ▁the ▁San ▁Antonio ▁location ▁" in def initely " ▁pending ▁discipl inary ▁measures ▁and ▁don ations ▁to ▁the ▁ 9 / 1 1 ▁Foundation . ▁ ▁Mi racle ▁Mat tr ess ▁re open ed ▁a ▁few ▁days ▁later . ▁ ▁Online ▁Mem es ▁have ▁become ▁a ▁common ▁way ▁of ▁distrib uting ▁j okes ▁about ▁ 9 / 1 1 . ▁A ▁lot ▁of ▁these ▁mem es ▁play ▁with ▁or ▁make ▁fun ▁of ▁ 9 / 1 1 ▁consp i racy ▁theories ▁such ▁as ▁" B ush ▁did ▁ 9 / 1 1 " ▁or ▁" jet ▁fuel ▁can ' t ▁m