▁remained ▁fund ament ally ▁un changed ▁for ▁many ▁years : ▁personal ities ▁like ▁Kid ▁Leo , ▁Jeff ▁& ▁Flash , ▁Matt ▁the ▁Cat , ▁Dia ▁Stein , ▁Den ny ▁Sand ers , ▁Murray ▁Sa ul , ▁Deb bie ▁U ll man , ▁Betty ▁" Cr ash " ▁Kor van , ▁Ruby ▁Che eks ▁( Deb ra ▁L ur ay ), ▁B L F ▁Bash ▁( B ill ▁Fre eman ), ▁TR ▁( Tom ▁Ren zy ) ▁and ▁the ▁late ▁Len ▁" Bo om " ▁Gold berg ▁were ▁in valu able ▁to ▁the ▁station ' s ▁popular ity . ▁ ▁Of ▁all ▁the ▁personal ities ▁that ▁worked ▁at ▁WM MS , ▁Len ▁" Bo om " ▁Gold berg ▁remained ▁the ▁longest . ▁ ▁He ▁joined ▁the ▁station ▁in ▁early ▁ 1 9 7 2 ▁before ▁its ▁sale ▁to ▁Mal rite , ▁and ▁stayed ▁in ▁different ▁capac ities ▁until ▁ 2 0 0 4 . ▁He ▁was ▁best ▁known ▁as ▁the ▁voice ▁for ▁the ▁station ' s ▁hour ly ▁IDs , ▁music ▁seg ues , ▁swe ep ers , ▁and ▁commer ci als , ▁and ▁was ▁also ▁a ▁member ▁of ▁The ▁B uzz ard ▁Mor ning ▁Z oo ▁in ▁the ▁mid - 8 0 s . ▁ ▁WM MS ▁during ▁this ▁period ▁would ▁play ▁a ▁key ▁role ▁in ▁breaking ▁several ▁major ▁acts ▁in ▁the ▁U . S ., ▁including : ▁R ush , ▁Ro xy ▁Music , ▁Bruce ▁Spring ste en , ▁South side ▁Johnny , ▁Fle et wood ▁Mac , ▁Me at ▁Lo af