▁and ▁has ▁since ▁re located ▁its ▁headquarters ▁in ▁London , ▁United ▁Kingdom . ▁In ▁addition ▁to ▁its ▁London ▁location , ▁the ▁company ▁has ▁offices ▁in ▁G urg a on , ▁India , ▁and ▁Singapore . ▁ ▁The ▁company ▁now ▁serves ▁ 5 0 , 0 0 0 ▁customers ▁in ▁over ▁ 1 0 0 ▁countries , ▁including ▁Pe uge ot , ▁De ▁Be ers , ▁NASA , ▁and ▁the ▁American ▁Motor cy cl ist ▁Association . ▁ ▁Kay ako ▁was ▁c ited ▁as ▁a ▁direct ▁compet itor ▁in ▁Z end esk ' s ▁( another ▁help ▁des k ▁software ▁company ▁listed ▁on ▁the ▁New ▁York ▁Stock ▁Exchange ) ▁S - 1 ▁IP O ▁fil ing ▁with ▁the ▁Sec ur ities ▁Exchange ▁Commission . ▁ ▁History ▁▁ ▁Kay ako ▁was ▁established ▁in ▁ 2 0 0 1 ▁by ▁Var un ▁Sho or , ▁who ▁formed ▁the ▁company ▁and ▁its ▁first ▁office ▁in ▁his ▁h omet own ▁of ▁J aland har , ▁India ▁after ▁dro pping ▁out ▁of ▁college . ▁Sho or ▁learned ▁to ▁program ▁when ▁he ▁was ▁ 1 3 ▁years ▁old , ▁and ▁started ▁work ▁on ▁Kay ako ▁at ▁the ▁age ▁of ▁ 1 7 . ▁ ▁Kay ako ▁is ▁boot stra pped ▁and ▁has ▁not ▁taken ▁any ▁external ▁invest ment , ▁which ▁is ▁rare ▁for ▁a ▁Software ▁as ▁a ▁Service ▁( S aa S ) ▁startup . ▁However , ▁Kay ako ▁was ▁reported ▁to ▁be ▁in ▁tal ks ▁with ▁Hel ion ▁Vent ure ▁Part ners ▁to ▁raise ▁invest ment . ▁ ▁Vi