▁a ▁month ▁of ▁its ▁upload , ▁and ▁ 1 2 ▁million ▁times ▁within ▁its ▁first ▁year . ▁Even ▁without ▁having ▁appeared ▁off line , ▁the ▁advert ▁was ▁discussed ▁by ▁a ▁number ▁of ▁main stream ▁television ▁program mes , ▁including ▁Good ▁Mor ning ▁America , ▁The ▁Ellen ▁De Gener es ▁Show , ▁and ▁The ▁View , ▁and ▁news ▁networks ▁such ▁as ▁CNN , ▁N BC , ▁and ▁ABC ▁News ; ▁the ▁over wh el ming ▁majority ▁came ▁out ▁in ▁support ▁of ▁the ▁campaign ' s ▁message . ▁Sp aces ▁at ▁the ▁mother ▁and ▁daughter ▁work sh ops ▁sold ▁out ▁almost ▁immediately , ▁and ▁the ▁total ▁expos ure ▁generated ▁through ▁the ▁$ 5 0 , 0 0 0 ▁piece ▁was ▁estimated ▁by ▁Og il vy ▁& ▁M ather ▁in ▁October ▁ 2 0 0 6 ▁as ▁being ▁worth ▁around ▁$ 1 5 0 M . ▁Compar isons ▁have ▁often ▁been ▁drawn ▁up ▁between ▁the ▁campaign ▁and ▁D ove ' s ▁earlier ▁purchase ▁of ▁a ▁ 3 0 - second ▁spot ▁for ▁Little ▁Girls ▁during ▁the ▁Super ▁Bowl ▁X L . ▁The ▁Super ▁Bowl ▁spot ▁cost ▁an ▁estimated ▁$ 2 . 5 M , ▁reached ▁an ▁audience ▁of ▁ 5 0 0 ▁million , ▁and ▁generated ▁only ▁one ▁third ▁of ▁the ▁boost ▁in ▁traffic ▁to ▁the ▁Camp aign ▁for ▁Real ▁Beaut y ▁website ▁of ▁E volution . ▁The ▁spot ▁was ▁also ▁cred ited ▁for ▁its ▁part ▁in ▁producing ▁double - figure ▁growth ▁in ▁sales ▁of ▁D ove ▁product , ▁and ▁Un ile ver ▁reported ▁that ▁its