▁the ▁photo ▁shoot ▁of ▁her ▁along ▁with ▁many ▁men ▁which ▁represents ▁how ▁the ▁fra gr ance ▁can ▁be ▁worn ▁by ▁both ▁g enders . ▁The ▁advert ising ▁campaign ▁was ▁directed ▁and ▁photograph ed ▁by ▁Steven ▁Klein , ▁who ▁ ▁worked ▁with ▁her ▁first ▁fra gr ance , ▁Fame . ▁It ▁was ▁first ▁released ▁in ▁September ▁in ▁France , ▁Poland , ▁Germany , ▁U . K ., ▁Spain ▁and ▁other ▁countries ▁of ▁Europe . ▁Asia , ▁O ce ania , ▁Russia , ▁Den mark ▁and ▁also ▁in ▁some ▁European ▁countries ▁had ▁their ▁launch es ▁in ▁November . ▁In ▁the ▁USA ▁and ▁Canada , ▁E au ▁de ▁G aga ▁land ed ▁at ▁ret ail ▁on ▁January ▁ 1 5 , ▁ 2 0 1 5 . ▁ ▁Pack aging ▁and ▁collection ▁The ▁E au ▁de ▁G aga ' s ▁bott le ▁is ▁black ▁and ▁meant ▁to ▁simulate ▁both ▁mascul ine ▁and ▁femin ine ▁a est het ics ▁and ▁comes ▁in ▁a ▁rect angular ▁red ▁box . ▁The ▁front ▁of ▁the ▁box ▁reads ▁" E au ▁de ▁G aga : ▁Paris ▁New ▁York ▁ 0 0 1 ". ▁The ▁ 0 0 1 ▁is ▁referring ▁to ▁this ▁fra gr ance ▁being ▁the ▁first ▁out ▁of ▁the ▁entire ▁collection , ▁which ▁is ▁still ▁to ▁be ▁continued . ▁There ▁is ▁also ▁a ▁body ▁lot ion ▁and ▁show er ▁gel ▁which ▁is ▁sold ▁separately ▁from ▁the ▁fra gr ance . ▁The ▁bott les ▁for ▁both ▁the ▁body ▁lot ion ▁and ▁show er ▁gel ▁are ▁sl im ▁and ▁both ▁have