▁way ▁to ▁promote ▁its ▁product ▁while ▁producing , ▁advert ising ▁and ▁making ▁pr icing ▁strategy . ▁The ▁earliest ▁al liance ▁market ing ▁is ▁in ▁the ▁form ▁of ▁market ing ▁economic ▁union , ▁price ▁al liance ▁and ▁service ▁al liance . ▁ ▁Types ▁of ▁al liance ▁ ▁Al li ances ▁of ▁non - comp et itive ▁business es . ▁ ▁This ▁is ▁al liance ▁form ▁when ▁two ▁or ▁more ▁organisation ▁join ▁together ▁to ▁offer ▁end - to - end ▁service ▁to ▁the ▁same ▁customer . ▁For ▁example , ▁auto - rep air ▁business ▁joins ▁together ▁to ▁serve ▁the ▁customer . ▁ ▁Dest ination ▁al li ances ▁ ▁This ▁is ▁where ▁tour ism ▁industry ▁organisation ▁merge ▁market ing ▁resources ▁to ▁promote ▁their ▁location ▁or ▁destination ▁to ▁tour ism . ▁For ▁example , ▁the ▁tour ism ▁industry ▁in ▁South ▁Pacific ▁where ▁individual ▁organisation ▁have ▁weak ▁market ing ▁resources , ▁corpor ate ▁to ▁promote ▁e co - t our ism . ▁ ▁Technology ▁al li ances ▁ ▁This ▁is ▁a ▁form ▁to ▁advert ise ▁new ▁devices ▁or ▁concept , ▁and ▁to ▁join ▁resources ▁and ▁market ing ▁power ▁together . ▁The ▁al liance ▁used ▁to ▁avoid ▁failure ▁to ▁comp ete ▁with ▁alternative ▁technology ▁and ▁ensure ▁they ▁have ▁the ▁chance ▁to ▁research ▁and ▁develop ▁the ▁technology . ▁ ▁Al li ances ▁to ▁expand ▁into ▁new ▁mark ets ▁ ▁It ▁is ▁useful ▁when ▁an ▁organisation ▁requires ▁a ▁huge ▁invest ment ▁of ▁resources ▁and ▁to ▁develop ▁new ▁distribution ▁channels . ▁For ▁example , ▁organisation ▁establish ▁an ▁international ▁market ▁needs ▁an ▁al