4 , ▁Mat ra ▁H ach ette ▁Mult imedia ▁presented ▁E PS IS , ▁the ▁first ▁image - subst itution ▁process ▁for ▁advert ising . ▁In ▁ 1 9 9 8 , ▁H ach ette ▁Mult imedia ▁was ▁born ▁of ▁the ▁cons olid ation ▁of ▁the ▁multimedia ▁division ▁of ▁H ach ette ▁Liv re ▁and ▁Gro lier ▁Inter active ▁( online ▁educational ▁services ). ▁A ▁strateg ic ▁agreement ▁signed ▁in ▁ 2 0 0 0 ▁by ▁Lag ard ère ▁and ▁Deutsche ▁Tele kom ▁to ▁provide ▁Internet ▁service ▁led ▁to ▁the ▁mer ger ▁of ▁T - On line ▁and ▁Club - Internet . ▁ ▁In ▁ 1 9 9 5 ▁H ach ette ▁acquired ▁U CS , ▁Canada ' s ▁leading ▁news stand ▁chain , ▁and ▁became ▁the ▁third ▁largest ▁operator ▁in ▁the ▁international ▁ret ail ▁press ▁trade . ▁In ▁ 1 9 9 6 , ▁H ach ette ▁Liv re ▁acquired ▁the ▁Hat ier ▁Group . ▁In ▁ 1 9 9 7 , ▁H ach ette ▁Liv re ▁won ▁a ▁string ▁of ▁literary ▁pri zes , ▁including ▁the ▁Prix ▁Gon court ▁and ▁the ▁Prix ▁de ▁l ' Ac adémie ▁française ▁with ▁La ▁B ata ille ▁( The ▁Battle ) ▁by ▁Patrick ▁R amb aud ▁( Gr asset ). ▁That ▁same ▁year , ▁Europe   1 ▁ ▁and ▁Club - Internet ▁launched ▁Europe ▁Info . ▁In ▁ 2 0 0 0 , ▁H ach ette ▁Distribution ▁Services ▁created ▁Rel ay , ▁an ▁international ▁brand ▁special izing ▁in ▁s elling ▁media ▁products ▁at ▁public ▁points