▁by ▁the ▁S alem ▁Media ▁Group ▁and ▁lic ensed ▁to ▁Upper ▁Ar ling ton , ▁Ohio . ▁ ▁The ▁station ' s ▁stud ios ▁are ▁shared ▁with ▁sister ▁station ▁W R FD ▁( 8 8 0 ▁AM ) ▁and ▁are ▁located ▁in ▁North ▁Columb us ; ▁W TO H ' s ▁transmit ter ▁is ▁north west ▁of ▁dow nt own . ▁ ▁History ▁ 9 8 . 9   M Hz ▁in ▁Columb us ▁began ▁in ▁ 1 9 8 9 ▁as ▁adult ▁contemporary ▁W X M X ▁" The ▁Mix " ▁by ▁T win ▁R ivers ▁Communic ations ▁owned ▁by ▁Michael ▁and ▁Mary ▁Mah aff ey . ▁ ▁In ▁ 1 9 9 1 ▁the ▁station ▁was ▁purchased ▁by ▁Alan ▁Gray ' s ▁Tri - City ▁Radio ▁and ▁changed ▁to ▁modern ▁country ▁music ▁as ▁W R VF ▁" 9 8 . 9 ▁The ▁River ." ▁In ▁ 1 9 9 4 ▁the ▁station ▁was ▁sold ▁to ▁Carl ▁Hir sch ▁who ▁re - im aged ▁it ▁as ▁" W ild ▁Country , ▁The ▁New ▁ 9 8 . 9 " ▁( under ▁the ▁W LL D ▁calls ) ▁and ▁again ▁later ▁as ▁the ▁decided ly ▁less ▁ag gress ive ▁" Country ▁ 9 8 - 9 ". ▁The ▁station ▁briefly ▁st unted ▁in ▁late ▁ 1 9 9 6 ▁by ▁sim ul cast ing ▁audio ▁from ▁ 9 8 . 9   M Hz ▁on ▁both ▁ 1 0 5 . 7   M Hz ▁and ▁ 1 0 7 . 1  