oting ▁a ▁general ▁attitude ▁of ▁health ▁and ▁fit ness . ▁ ▁New ▁gender ▁issues ▁A ▁new ▁area ▁of ▁study ▁exam ines ▁the ▁ways ▁in ▁which ▁to b acco ▁companies ▁are ▁target ing ▁the ▁gay ▁community ▁through ▁advert ising . ▁Like ▁early ▁n iche ▁advert is ements ▁that ▁appe aled ▁to ▁female ▁consum ers , ▁gay ▁to b acco ▁advert is ements ▁draw ▁on ▁them es ▁of ▁vir ility ▁and ▁body ▁image , ▁although ▁it ▁is ▁unclear ▁if ▁gay ▁men ▁tend ▁to ▁smoke ▁to ▁control ▁weight . ▁While ▁the ▁to b acco ▁industry ' s ▁market ing ▁of ▁the ▁gay ▁community ▁is ▁legal , ▁many ▁within ▁the ▁community ▁have ▁expressed ▁disapp ro val ▁of ▁the ▁industry ' s ▁pointed ▁tact ics . ▁ ▁Sm oking ▁c ess ation ▁We ight ▁gain ▁as ▁a ▁side ▁effect ▁of ▁sm oking ▁c ess ation ▁remains ▁a ▁major ▁aspect ▁of ▁sm oking ▁and ▁weight ▁control . ▁People ▁can ▁be ▁disc ou rag ed ▁by ▁weight ▁gain ▁experienced ▁while ▁qu itting ▁sm oking . ▁We ight ▁gain ▁is ▁a ▁common ▁experience ▁during ▁sm oking ▁c ess ation , ▁with ▁roughly ▁ 7 5 % ▁of ▁sm ok ers ▁gain ing ▁weight ▁after ▁qu itting . ▁As ▁nic ot ine ▁is ▁an ▁app et ite ▁suppress ant ▁and ▁sm ok ers ▁exp end ▁more ▁energy , ▁weight ▁gain ▁due ▁to ▁sm oking ▁c ess ation ▁is ▁generally ▁attributed ▁to ▁increased ▁cal or ic ▁int ake ▁and ▁a ▁slow ed ▁met abol ic ▁rate . ▁ ▁We ight ▁gain ▁can ▁be