▁obvious ▁examples ▁of ▁how ▁companies ▁at ▁the ▁time ▁react ed ▁to ▁changing ▁laws ▁and ▁cultural ▁views ▁on ▁public ▁health ▁and ▁the ▁sm oking ▁culture . ▁ ▁History ▁Back wood s ▁Sm okes ▁were ▁released ▁in ▁the ▁United ▁States ▁shortly ▁after ▁the ▁Public ▁Health ▁C ig aret te ▁Sm oking ▁Act ▁was ▁en act ed ▁by ▁President ▁Richard ▁N ixon ▁on ▁April ▁ 1 , ▁ 1 9 7 0 . ▁ ▁They ▁were ▁a ▁part ▁of ▁a ▁wide ▁attempt ▁by ▁cig aret te ▁manufact ur ers ▁at ▁the ▁time ▁to ▁circum vent ▁the ▁universal ▁ban ▁on ▁cig aret te ▁advert ising , ▁which ▁came ▁about ▁as ▁both ▁consum ers ▁and ▁profession als ▁became ▁more ▁aware ▁of ▁the ▁harm ful ▁effects ▁of ▁cig aret te ▁sm oking . ▁ ▁F ear ing ▁loss ▁of ▁profit ▁from ▁being ▁unable ▁to ▁advert ise ▁c igare tt es ▁through ▁the ▁heavy ▁influence ▁of ▁television , ▁several ▁companies ▁began ▁to ▁market ▁" l ittle ▁cig ars " ▁instead . ▁ ▁This ▁allowed ▁their ▁new ▁products ▁to ▁be ▁advert ised ▁to ▁the ▁television - view ing ▁public ▁without ▁viol ating ▁the ▁new ▁ordin ance ▁en act ed ▁by ▁President ▁N ixon . ▁ ▁Back wood s ▁Sm okes ▁were ▁designed ▁to ▁have ▁a ▁rust ic , ▁" man ly " ▁appeal ▁to ▁them , ▁and ▁to ▁appear ▁as ▁natural ▁as ▁possible . ▁ ▁It ▁can ▁be ▁seen ▁from ▁the ▁advert ising — and ▁even ▁the ▁product ▁name — that ▁market ing ▁was ▁directed ▁heavily ▁at ▁out do ors men