▁to oth paste ; ▁a ▁brand ▁of ▁to oth paste ▁featuring ▁b aking ▁s oda ▁produced ▁by ▁Col gate - P alm ol ive , ▁circa ▁ 1 9 7 3 - 1 9 7 7 . ▁▁ ▁Pe ps od ent : ▁a ▁brand ▁of ▁to oth paste ▁with ▁a ▁mint y ▁flav our ▁derived ▁from ▁s assa fr as . ▁It ▁was ▁advert ised ▁for ▁its ▁pur port ed ▁properties ▁fighting ▁to oth ▁decay , ▁attributed ▁in ▁advert is ements ▁to ▁the ▁supposed ▁ing red ient ▁I rium . ▁I rium ▁is ▁another ▁word ▁for ▁sod ium ▁la ury l ▁sul f ate , ▁an ▁in exp ensive ▁ion ic ▁sur fact ant . ▁It ▁was ▁first ▁introduced ▁in ▁the ▁USA ▁in ▁ 1 9 1 5 ▁by ▁the ▁Pe ps od ent ▁Company ▁of ▁Chicago , ▁later ▁purchased ▁by ▁Un ile ver ▁in ▁ 1 9 4 4 . ▁▁ ▁Promise : ▁launched ▁by ▁B als ara ▁h yg iene ▁in ▁ 1 9 7 8 ▁in ▁India , ▁the ▁brand ' s ▁tag line ▁was ▁" The ▁unique ▁to oth paste ▁with ▁time - test ed ▁clo ve ▁oil ." ▁▁ ▁Rem brand t ▁to oth paste : ▁a ▁brand ▁of ▁to oth paste ▁that ▁has ▁built ▁its ▁brand ▁on ▁the ▁promise ▁of ▁wh iten ing ▁ ▁S ens ody ne : ▁a ▁brand ▁of ▁to oth paste ▁by ▁Gla x o Smith K line , ▁market ed ▁for ▁people ▁with ▁sensitive ▁teeth ▁and / or ▁dent ine ▁hyp