▁area . ▁ ▁Texas ▁ ▁The ▁section ▁of ▁I - 3 0 ▁between ▁Dallas ▁and ▁Fort ▁W orth ▁is ▁designated ▁the ▁Tom ▁Land ry ▁Highway ▁in ▁honor ▁of ▁the ▁long - time ▁Dallas ▁Cow bo ys ▁coach . ▁ ▁Though ▁I - 3 0 ▁passed ▁well ▁south ▁of ▁Texas ▁Stadium , ▁the ▁Cow bo ys ' ▁former ▁home , ▁their ▁new ▁stad ium ▁in ▁Ar ling ton , ▁Texas ▁is ▁near ▁I - 3 0 . ▁However , ▁the ▁fre ew ay ▁design ation ▁was ▁made ▁before ▁Ar ling ton ▁voted ▁to ▁build ▁Cow bo ys ▁Stadium . ▁This ▁section ▁was ▁previously ▁known ▁as ▁the ▁Dallas – F ort ▁W orth ▁Turn pi ke , ▁which ▁preced ed ▁the ▁Inter state ▁System . ▁Although ▁to ll s ▁had ▁not ▁been ▁collected ▁for ▁many ▁years , ▁it ▁was ▁still ▁known ▁locally ▁as ▁the ▁Dallas – F ort ▁W orth ▁Turn pi ke ▁until ▁its ▁ren aming . ▁The ▁section ▁from ▁dow nt own ▁Dallas ▁to ▁Ar ling ton ▁was ▁recently ▁w iden ed ▁to ▁over ▁ 1 6 ▁lan es ▁in ▁some ▁sections , ▁by ▁ 2 0 1 0 . ▁From ▁June ▁ 1 5 , ▁ 2 0 1 0 , ▁through ▁February ▁ 6 , ▁ 2 0 1 1 , ▁this ▁ ▁section ▁of ▁I - 3 0 ▁was ▁tempor arily ▁designated ▁as ▁the ▁" Tom ▁Land ry ▁Super ▁Bowl ▁Highway " ▁in ▁comm em oration ▁of ▁Super ▁Bowl ▁X L V ▁which ▁was ▁played ▁at ▁Cow bo ys ▁Stadium