s . ▁It ▁is ▁primarily ▁an ▁office ▁building ▁but ▁also ▁contains ▁resident ial ▁and ▁ret ail ▁uses . ▁ ▁History ▁The ▁construction ▁of ▁the ▁ ▁sk ys cra per ▁began ▁in ▁ 2 0 0 3 ▁and ▁was ▁completed ▁in ▁ 2 0 0 5 . ▁It ▁was ▁the ▁first ▁new ▁office ▁tower ▁in ▁dow nt own ▁San ▁Diego ▁in ▁a ▁dozen ▁years . ▁The ▁building ▁was ▁originally ▁named ▁Broadway ▁ 6 5 5 . ▁In ▁ 2 0 0 7 ▁Advanced ▁Equ ities ▁changed ▁the ▁name ▁to ▁Advanced ▁Equ ities ▁Pla za ▁after ▁signing ▁a ▁ 1 0 - year ▁le ase ▁on ▁the ▁building . ▁In ▁August ▁ 2 0 1 1 ▁First ▁Al lied ▁Sec ur ities ▁split ▁off ▁from ▁Advanced ▁Equ ities ▁via ▁a ▁sale ▁of ▁the ▁company ▁to ▁its ▁management , ▁forming ▁an ▁independent ▁bro ker age . ▁The ▁building ▁name ▁changed ▁again ▁to ▁First ▁Al lied ▁Pla za ▁in ▁March ▁ 2 0 1 2 ▁due ▁to ▁the ▁separation ▁of ▁First ▁Al lied ▁from ▁Advanced ▁Equ ities . ▁First ▁Al lied ▁uses ▁three ▁flo ors ▁of ▁the ▁ 2 3 - story ▁sk ys cra per . ▁Other ▁ten ants ▁include ▁C is co ▁Systems ▁Inc ., ▁Del o itte ▁Development ▁L LC , ▁Go Form z , ▁Inter la ced ▁L LC ▁and ▁the ▁law ▁firm ▁Rob b ins ▁G eller ▁Rud man ▁and ▁Dow d . ▁ ▁O wn ership ▁The ▁building ▁was ▁originally ▁built ▁by ▁Broadway ▁Tower ▁ 6 5 5 , ▁L LC