▁Canada . ▁The ▁piece ▁was ▁first ▁displayed ▁online ▁on ▁ 6 ▁October ▁ 2 0 0 6 , ▁and ▁was ▁later ▁broadcast ▁as ▁a ▁television ▁and ▁cinema ▁spot ▁in ▁the ▁Netherlands ▁and ▁the ▁Middle ▁East . ▁The ▁ad ▁was ▁created ▁from ▁the ▁budget ▁left ▁over ▁from ▁the ▁earlier ▁D augh ters ▁campaign , ▁and ▁was ▁intended ▁to ▁be ▁the ▁first ▁in ▁a ▁series ▁of ▁such ▁online - f oc used ▁campaign s ▁by ▁the ▁company . ▁Later ▁such ▁videos ▁include ▁On s la ug ht ▁and ▁Amy . ▁E volution ▁was ▁directed ▁by ▁Canadian ▁director ▁Y ael ▁Sta av ▁and ▁Tim ▁Pi per , ▁with ▁sound ▁design ▁handled ▁by ▁the ▁V apor ▁Music ▁Group , ▁and ▁post - production ▁by ▁So H o . ▁ ▁The ▁advert ▁was ▁a ▁critical , ▁popular , ▁and ▁financial ▁success . ▁It ▁won ▁a ▁number ▁of ▁awards ▁in ▁the ▁advert ising ▁industry , ▁including ▁two ▁C annes ▁L ions ▁Grand ▁Prix ▁awards ▁and ▁an ▁Ep ica ▁D ' Or . ▁It ▁has ▁been ▁discussed ▁in ▁many ▁main stream ▁television ▁program mes ▁and ▁print ▁publications , ▁and ▁the ▁expos ure ▁generated ▁by ▁the ▁spot ▁has ▁been ▁estimated ▁to ▁be ▁worth ▁over ▁$ 1 5 0 M . ▁E volution ▁has ▁also ▁spawn ed ▁numerous ▁uno fficial ▁alternate ▁versions , ▁including ▁a ▁title ▁sequence ▁to ▁a ▁BBC ▁sketch ▁show ▁and ▁the ▁short ▁par ody ▁S lob ▁E volution , ▁which ▁has ▁gone ▁on ▁to ▁itself ▁be ▁nominated ▁for ▁a ▁Day time ▁Em my ▁Award . ▁ ▁Se quence ▁