▁a ▁typical ▁gay ▁story " ▁and ▁that ▁E ch ors is ▁tack les ▁love ▁and ▁said ▁it ' s ▁about ▁" accept ance " ▁and ▁tack les ▁many ▁different ▁issues . ▁ ▁Med ina ▁comment ing ▁on ▁his ▁role ▁as ▁Carlo , ▁a ▁straight ▁man ▁who ▁gets ▁possessed ▁by ▁gay ▁spirits , ▁was ▁challeng ing ▁which ▁he ▁remarked ▁as ▁phys ically ▁exhaust ing ▁since ▁the ▁role ▁demanded ▁him ▁to ▁be ▁fl am boy ant ▁in ▁selected ▁scenes . ▁He ▁also ▁felt ▁un com fort able ▁with ▁the ▁bed ▁scenes ▁but ▁remarked ▁that ▁he ▁trust s ▁his ▁colle ague ▁Lap us ▁and ▁that ▁he ▁has ▁been ▁friends ▁with ▁C ip ri ano . ▁Med ina ▁also ▁express es ▁open ness ▁in ▁doing ▁other ▁gay ▁roles ▁in ▁future ▁projects . ▁ ▁Release ▁ ▁Mark eting ▁The ▁tra iler ▁for ▁the ▁film ▁was ▁released ▁online ▁in ▁early ▁February ▁ 2 0 1 6 . ▁The ▁tra iler ▁gar ner ed ▁close ▁to ▁a ▁million ▁views ▁by ▁February ▁ 2 2 , ▁ 2 0 1 6 . ▁By ▁April ▁ 1 5 , ▁ 2 0 1 6 , ▁the ▁views ▁gar ner ed ▁by ▁the ▁tra iler ▁counted ▁almost ▁ 4 ▁million . ▁ ▁The atr ical ▁release ▁E ch ors is ▁was ▁released ▁in ▁cin emas ▁nation wide ▁in ▁the ▁Philippines ▁on ▁April ▁ 1 3 , ▁ 2 0 1 6 , ▁a ▁week ▁ahead ▁as ▁originally ▁planned . ▁The ▁film ▁was ▁previously ▁planned ▁to ▁be ▁screen ed ▁in ▁April ▁ 2 0