▁time ▁in ▁six ▁years , ▁head lined ▁the ▁event . ▁ ▁Active ▁rock ▁( 1 9 9 7 – present ) ▁WM MS ▁would ▁shift ▁to ▁active ▁rock ▁on ▁February ▁ 1 7 , ▁ 1 9 9 7 . ▁The ▁station ' s ▁ownership ▁would ▁change ▁yet ▁again , ▁as ▁Nation wide ▁Communic ations ▁was ▁bought ▁out ▁by ▁Jac or ▁Communic ations ▁in ▁ 1 9 9 8 . ▁Following ▁Jac or ' s ▁take over , ▁WM MS ▁ran ▁a ▁" De ath ▁of ▁the ▁B uzz ard " ▁month - long ▁st unt ▁in ▁October ▁ 1 9 9 8 . ▁ ▁Ge ared ▁as ▁a ▁format ▁change ▁to ▁Contempor ary ▁Hit ▁Radio ▁( CH R ) ▁as ▁K I SS ▁ 1 0 0 . 7 , ▁the ▁decision ▁was ▁revers ed ▁last - min ute ▁by ▁management , ▁though ▁the ▁" K I SS " ▁brand ▁and ▁format ▁did ▁later ▁end ▁up ▁on ▁WM MS ▁sister ▁station ▁W A KS . ▁ ▁In ▁the ▁w ake ▁of ▁the ▁month - long ▁st unt , ▁a ▁new ▁a irst aff ▁was ▁assemble d . ▁Most ▁not ably , ▁Sl ats ▁( Tim ▁Gu in ane ) ▁was ▁h ired ▁for ▁afternoon - drive ▁replacing ▁Brian ▁& ▁Joe , ▁who ▁took ▁the ▁morning ▁slot ▁on ▁sister ▁station ▁WM V X , ▁and ▁music ▁director ▁Mark ▁Pen ning ton ▁replaced ▁" BL F ▁Bash " ▁( B ill ▁Fre eman ) ▁during ▁over n ights . ▁S eth ▁the ▁Bar bar