dig ital ▁& ▁film ), ▁serv icing ▁existing ▁cam eras , ▁including ▁providing ▁firm ware ▁and ▁hardware ▁up gr ades . ▁ ▁Notable ▁models ▁ ▁Original ▁Rolle if lex ▁ ▁This ▁first ▁Rolle if lex ▁was ▁introduced ▁in ▁ 1 9 2 9 ▁after ▁three ▁years ▁of ▁development , ▁and ▁was ▁the ▁company ' s ▁first ▁medium ▁format ▁roll - film ▁camera , ▁which ▁was ▁used ▁with ▁un pop ular ▁ 1 1 7 ▁( B 1 ) ▁film . ▁It ▁was ▁a ▁T win - L ens ▁Ref lex ▁camera . ▁ ▁Old ▁Standard ▁ ▁The ▁" Old ▁Standard " ▁was ▁originally ▁known ▁as ▁simply ▁the ▁" Standard " ▁until ▁the ▁introduction ▁of ▁the ▁New ▁Standard ▁in ▁ 1 9 3 9 . ▁ ▁This ▁model ▁introduced ▁a ▁h ing ed ▁back ▁and ▁a ▁frame ▁counter . ▁While ▁not ▁automatic , ▁like ▁in ▁the ▁Rolle if lex ▁Autom at , ▁the ▁photograph er ▁could ▁reset ▁the ▁counter ▁with ▁a ▁small ▁button ▁after ▁reaching ▁the ▁first ▁frame ▁ ▁Robert ▁Cap a ▁used ▁an ▁Old ▁Standard ▁to ▁document ▁World ▁War ▁II . ▁ ▁Rolle if lex ▁Autom at ▁ ▁Int rodu ced ▁an ▁automatic ▁film ▁counter ; ▁this ▁counter ▁sens es ▁the ▁thick ness ▁of ▁the ▁film ▁backing ▁to ▁accur ately ▁begin ▁counting ▁frames , ▁ob vi ating ▁the ▁need ▁for ▁the ▁ruby ▁window ▁that ▁forced ▁the ▁photograph er ▁to ▁read ▁the ▁frame ▁number ▁off ▁the ▁backing ▁paper ▁of ▁the ▁film . ▁ ▁This ▁model ▁won ▁the ▁Grand ▁Prix ▁award ▁at ▁the ▁Paris ▁World