Def unct ▁companies ▁based ▁in ▁London ▁Category : E ner gy ▁companies ▁established ▁in ▁ 2 0 0 5 ▁Category : Non - ren ew able ▁resource ▁companies ▁established ▁in ▁ 2 0 0 5 <0x0A> </s> ▁D iver gent ▁thinking ▁is ▁a ▁thought ▁process ▁or ▁method ▁used ▁to ▁generate ▁cre ative ▁ideas ▁by ▁expl oring ▁many ▁possible ▁solutions . ▁ ▁It ▁typically ▁occurs ▁in ▁a ▁sp ont aneous , ▁free - flow ing , ▁" non - linear " ▁manner , ▁such ▁that ▁many ▁ideas ▁are ▁generated ▁in ▁an ▁emer gent ▁cogn itive ▁fashion . ▁Many ▁possible ▁solutions ▁are ▁expl ored ▁in ▁a ▁short ▁amount ▁of ▁time , ▁and ▁unexpected ▁connections ▁are ▁drawn . ▁Following ▁diver gent ▁thinking , ▁ideas ▁and ▁information ▁are ▁organized ▁and ▁struct ured ▁using ▁conver gent ▁thinking , ▁which ▁follows ▁a ▁particular ▁set ▁of ▁logical ▁steps ▁to ▁arrive ▁at ▁one ▁solution , ▁which ▁in ▁some ▁cases ▁is ▁a ▁" correct " ▁solution . ▁ ▁The ▁psych ologist ▁J . P . ▁Gu il ford ▁first ▁co ined ▁the ▁terms ▁conver gent ▁thinking ▁and ▁diver gent ▁thinking ▁in ▁ 1 9 5 6 . ▁ ▁Associ ated ▁tra its ▁▁ ▁Psych olog ists ▁have ▁found ▁that ▁a ▁high ▁I Q ▁alone ▁does ▁not ▁guarantee ▁cre ativity . ▁Instead , ▁person ality ▁tra its ▁that ▁promote ▁diver gent ▁thinking ▁are ▁more ▁important . ▁D iver gent ▁thinking ▁is ▁found ▁among ▁people ▁with ▁person ality ▁tra its ▁such ▁as ▁non con form ity , ▁curiosity , ▁willing ness ▁to ▁take ▁ris