is ▁at ▁the ▁time ▁on ▁" numbers ▁and ▁traject ory ▁instead ▁of ▁the ▁cre ative ▁process ." ▁The ▁following ▁year ▁saw ▁a ▁rise ▁in ▁profile ▁for ▁the ▁band : ▁they ▁worked ▁out ▁prom ot ional ▁de als ▁with ▁C oca - Col a ▁and ▁Pe psi , ▁their ▁music ▁was ▁lic ensed ▁in ▁various ▁television ▁shows , ▁mov ies , ▁and ▁video ▁games , ▁and ▁they ▁tou red ▁heavily . ▁The ▁band ▁released ▁an ▁ac oust ic ▁EP ▁featuring ▁songs ▁from ▁Even ▁if ▁It ▁K ills ▁Me ▁in ▁May ▁ 2 0 0 8 . ▁After ▁the ▁release ▁of ▁that ▁EP , ▁the ▁band ▁tou red ▁on ▁the ▁H onda ▁C iv ic ▁Tour ▁with ▁Pan ic ▁at ▁the ▁Dis co ▁and ▁Ph antom ▁Planet , ▁and ▁then ▁joined ▁the ▁last ▁weeks ▁of ▁the ▁War ped ▁Tour ▁ 2 0 0 8 . ▁In ▁September , ▁they ▁head lined ▁on ▁The ▁Left ▁Hand ed ▁Form s ▁of ▁Human ▁Ende avor ▁Tour . ▁ ▁Mot ion ▁City ▁signed ▁a ▁multiple - album ▁deal ▁with ▁Columbia ▁Records ▁several ▁months ▁before ▁re le asing ▁their ▁previous ▁album . ▁Following ▁the ▁move , ▁the ▁guitar ist ▁Josh ua ▁C ain ▁said , ▁" It ▁just ▁felt ▁right ▁to ▁make ▁the ▁move ▁when ▁there ▁was ▁the ▁right ▁interest ▁there ." ▁With ▁the ▁new ▁signing , ▁the ▁band ' s ▁prom ot ional ▁team ▁aim ed ▁to ▁develop ▁a ▁balance ▁between ▁the ▁benefits ▁of ▁a ▁new ▁major ▁label ▁and ▁their ▁previous ▁grass - ro ots ▁approach . ▁Their ▁next