0 ▁Most ▁Tr usted ▁Br ands ▁in ▁India ▁and ▁has ▁list ings ▁of ▁the ▁All - Ind ia ▁ 3 0 0 . ▁This ▁first ▁edition ▁of ▁this ▁study , ▁published ▁in ▁January ▁ 2 0 1 1 , ▁has ▁listed ▁Most ▁Tr usted ▁Br ands ▁out ▁of ▁ 1 6 0 0 0 ▁unique ▁br ands ▁that ▁were ▁generated . ▁A ▁ 2 0 1 2 ▁book ▁titled ▁Dec oding ▁Communic ation ▁author ed ▁by ▁N . Ch and ram ou li , ▁covering ▁the ▁theories ▁and ▁practice ▁of ▁communication ▁was ▁launched . ▁ ▁G row th ▁of ▁Public ▁Rel ations ▁in ▁India ▁ ▁With ▁several ▁initi atives ▁and ▁boost ▁support ▁taking ▁into ▁account ▁the ▁rise ▁in ▁Digital ▁In nov ation ▁many ▁Indian ▁PR ▁A gen cies ▁started ▁expand ing ▁their ▁view point ▁via ▁integr ating ▁more ▁expert ise ▁with ▁respect ▁to ▁Image ▁Management ▁needs ▁of ▁Indian ▁Corpor ations ▁seeking ▁PR ▁Support . ▁The ▁As so ch am ▁report ▁released ▁in ▁March ▁ 2 0 1 0 ▁shows ▁the ▁growth ▁of ▁the ▁PR ▁industry ▁in ▁India ▁to ▁grow ▁to ▁US $ 6 ▁billion ▁by ▁end ▁of ▁ 2 0 1 0 ▁with ▁a ▁C AG R ▁of ▁approximately ▁ 3 2 %. ▁The ▁study ▁reports ▁the ▁biggest ▁challeng es ▁of ▁the ▁PR ▁industry ▁to ▁be ▁the ▁following : ▁▁ ▁L ure ▁of ▁better ▁pay : ▁Sk illed ▁man power ▁is ▁scar ce , ▁profession als ▁will ▁be ▁po ached ▁for ▁higher ▁sal aries . ▁ ▁Le ad ership ▁crisis : ▁Not ▁too