views ▁and ▁special ▁features ” ▁and ▁G aga ▁personally ▁handled ▁her ▁Twitter ▁account , ▁building ▁a ▁very ▁personal ▁connection ▁with ▁many ▁of ▁her ▁fans . ▁This ▁strategy ▁demonstr ates ▁the ▁massive ▁success ▁that ▁skill ful ▁online ▁market ing ▁can ▁produce . ▁The ▁article ▁focus es ▁on ▁Co al ition ▁Media ▁and ▁Lady ▁G aga ’ s ▁util ization ▁of ▁the ▁“ F our ▁E ’ s ” : ▁Em ot ions , ▁Exper ien ces , ▁Eng aging , ▁and ▁Ex clus ive . ▁By ▁personal izing ▁her ▁online ▁activity , ▁creating ▁an ▁experience , ▁eng aging , ▁and ▁providing ▁exclus ivity ▁to ▁her ▁fans ▁through ▁social ▁media ▁market ing , ▁Lady ▁G aga ▁was ▁able ▁to ▁achieve ▁incred ible ▁levels ▁of ▁success ▁with ▁her ▁music ▁career . ▁ ▁Comp ens ation ▁St rik ing ▁a ▁tent ative ▁compens ation ▁agreement ▁that ▁can ▁be ▁ren eg oti ated ▁after ▁three ▁or ▁four ▁months ▁is ▁recommended , ▁and ▁the ▁rate ▁of ▁pay ▁is ▁generally ▁based ▁on ▁comm issions ▁of ▁ 2 0 - 8 0 ▁percent , ▁or ▁more , ▁of ▁performance ▁and ▁commercial ▁in comes . ▁ ▁This ▁amount ▁depends ▁on ▁the ▁level ▁of ▁development ▁the ▁band ▁or ▁artist ▁is ▁at ▁and ▁the ▁experience , ▁networks ▁and ▁resources ▁of ▁the ▁manager . ▁( The ▁less ▁developed ▁the ▁artist ▁and ▁more ▁experienced ▁the ▁manager , ▁the ▁higher ▁the ▁commission .) ▁The ▁artist ▁or ▁band ▁should ▁never ▁agree ▁to ▁circumstances ▁that ▁cannot ▁be ▁terminated ▁or ▁negoti ated ▁within ▁a ▁short ▁period ▁of ▁time . ▁