▁London ▁sal on ▁on ▁Great ▁Castle ▁Street . ▁He ▁used ▁the ▁prof its ▁from ▁his ▁sales ▁to ▁fund ▁his ▁next ▁in vention , ▁the ▁permanent ▁wave ▁machine . ▁A ▁permanent ▁wave ▁machine ▁was ▁commonly ▁called ▁a ▁perm ▁that ▁involves ▁the ▁use ▁of ▁heat ▁and / or ▁chemical s ▁to ▁break ▁and ▁reform ▁the ▁cross - link ing ▁b onds ▁of ▁the ▁hair ▁structure . ▁In ▁ 1 9 1 1 , ▁a ▁Canadian ▁woman ▁named ▁Anna ▁Taylor ▁pat ented ▁false ▁e y el ash es ▁in ▁the ▁United ▁States . ▁Taylor ' s ▁false ▁e y el ash es ▁were ▁designed ▁using ▁a ▁cres cent - sh aped , ▁strip ▁of ▁fabric . ▁the ▁fabric ▁had ▁tiny ▁pieces ▁of ▁hair ▁placed ▁on ▁them . ▁▁ ▁Another ▁noted ▁invent or ▁of ▁e y el ash ▁extensions ▁is ▁M aks ym ilian ▁F akt or ow icz , ▁a ▁Polish ▁beauty ▁g uru ▁and ▁business man , ▁who ▁founded ▁the ▁company ▁Max ▁F actor . ▁ ▁In ▁ 1 9 1 6 , ▁while ▁making ▁his ▁film ▁Int ol er ance , ▁director ▁D . W . ▁Griff ith ▁wanted ▁actress ▁Se ena ▁O wen ▁to ▁have ▁l ash es ▁" that ▁br ushed ▁her ▁che eks , ▁to ▁make ▁her ▁eyes ▁sh ine ▁larger ▁than ▁life ." ▁The ▁false ▁e y el ash es ▁which ▁were ▁made ▁from ▁human ▁hair ▁was ▁specifically ▁w oven ▁piece ▁by ▁piece ▁by ▁a ▁local ▁w ig ▁mak er . ▁The ▁e y el ash es ▁were ▁ad her