▁would ▁go ▁and ▁further ▁don ations ▁were ▁encourag ed . ▁The ▁back ▁cover ▁of ▁the ▁US ▁sle e ve ▁was ▁taken ▁from ▁a ▁U PI ▁news ▁ag ency ▁photograph ▁– ▁an ▁" em ot ional " ▁image ▁showing ▁a ▁mother ▁comfort ing ▁her ▁star ving ▁child . ▁This ▁photo ▁was ▁also ▁used ▁in ▁the ▁aid ▁project ' s ▁magazine ▁advert ising ▁campaign , ▁as ▁well ▁as ▁for ▁the ▁front ▁of ▁the ▁single ' s ▁picture ▁sle e ve ▁in ▁Den mark ▁and ▁Japan . ▁ ▁Back ed ▁with ▁the ▁well - reg arded ▁" De ep ▁Blue ", ▁the ▁" B ang la ▁Des h " ▁single ▁was ▁issued ▁on ▁ 2 8 ▁July ▁ 1 9 7 1 ▁in ▁the ▁United ▁States ▁( as ▁Apple ▁ 1 8 3 6 ), ▁with ▁a ▁UK ▁release ▁following ▁two ▁days ▁later ▁( R ▁ 5 9 1 2 ). ▁It ▁pe aked ▁at ▁number ▁ 1 0 ▁on ▁Britain ' s ▁national ▁singles ▁chart ▁and ▁number ▁ 2 3 ▁on ▁the ▁Billboard ▁Hot ▁ 1 0 0 ▁in ▁America ; ▁the ▁other ▁US ▁chart ▁comp ilers , ▁C ash ▁Box ▁and ▁Record ▁World , ▁placed ▁the ▁single ▁at ▁number ▁ 2 0 ▁and ▁number ▁ 1 3 , ▁respectively . ▁" B ang la ▁Des h " ▁attract ed ▁sust ained ▁air play ▁in ▁the ▁days ▁leading ▁up ▁to ▁the ▁concert s , ▁and ▁l ent ▁the ▁relief ▁project ▁an ▁authentic ▁social ▁and ▁political ▁significance . ▁A ▁Bang l ades hi ▁academic , ▁Professor