▁and ▁the ▁Australian ▁television ▁industry ▁In ▁the ▁mid - 1 9 7 0 s , ▁the ▁Australian ▁television ▁industry ▁was ▁at ▁a ▁cross ro ads . ▁Since ▁its ▁in ception ▁in ▁ 1 9 5 6 , ▁commercial ▁television ▁in ▁Australia ▁had ▁developed ▁a ▁reli ance ▁on ▁imported ▁program mes , ▁particularly ▁from ▁the ▁United ▁States , ▁as ▁bu ying ▁them ▁was ▁che aper ▁than ▁commission ing ▁Australian ▁produ ctions . ▁Ag itation ▁for ▁more ▁Australian - made ▁programming ▁gained ▁imp et us ▁from ▁the ▁" TV : ▁Make ▁it ▁Australian " ▁campaign ▁in ▁ 1 9 7 0 . ▁This ▁led ▁to ▁a ▁government - im posed ▁qu ota ▁system ▁in ▁ 1 9 7 3 . ▁The ▁advent ▁of ▁colour ▁transm issions ▁in ▁ 1 9 7 5 ▁marked ly ▁improved ▁sport ▁as ▁a ▁television ▁spect acle ▁and , ▁important ly , ▁Australian ▁sport ▁counted ▁as ▁local ▁content . ▁However , ▁sports ▁administr ators ▁perce ived ▁live ▁tele cast s ▁to ▁have ▁an ▁ad verse ▁effect ▁on ▁attend ances . ▁The ▁correlation ▁between ▁sports , ▁corpor ate ▁spons or ship ▁and ▁television ▁expos ure ▁was ▁not ▁evident ▁to ▁Australian ▁sports ▁administr ators ▁at ▁the ▁time . ▁ ▁After ▁the ▁death ▁of ▁his ▁father ▁Sir ▁Frank ▁in ▁ 1 9 7 4 , ▁Ker ry ▁Pack er ▁had ▁assumed ▁control ▁of ▁Channel ▁N ine , ▁one ▁of ▁the ▁many ▁media ▁interests ▁owned ▁by ▁the ▁family ' s ▁company ▁Cons olid ated ▁Press ▁Hold ings ▁( CP H ). ▁With ▁N ine '