▁unusual ▁move ▁to ▁support ▁US ▁troops ▁and ▁protect ▁the ▁reputation ▁of ▁the ▁W rig ley ▁brand ▁during ▁World ▁War ▁II , ▁in ▁which ▁he ▁dedicated ▁the ▁entire ▁output ▁of ▁W rig ley ' s ▁Spe arm int , ▁Dou blem int , ▁and ▁Ju icy ▁F ruit ▁to ▁the ▁US ▁Ar med ▁Forces . ▁W rig ley ▁launched ▁the ▁" Rem ember ▁this ▁W rapper " ▁ad ▁campaign ▁to ▁keep ▁the ▁W rig ley ▁br ands ▁on ▁the ▁minds ▁of ▁the ▁customers ▁during ▁times ▁of ▁w art ime ▁r ation ing . ▁W rig ley ' s ▁P . K . ▁brand ▁was ▁named ▁after ▁P . K . ▁W rig ley . ▁▁ 1 9 6 1 – 1 9 9 9 : ▁William ▁W rig ley ▁III ▁In ▁ 1 9 6 1 , ▁Philip ▁K . ▁W rig ley ▁handed ▁control ▁to ▁his ▁son , ▁William ▁W rig ley ▁III ▁( 1 9 3 3 – 1 9 9 9 ). ▁W rig ley ▁led ▁a ▁strateg ic ▁global ▁expansion ▁through ▁the ▁establishment ▁of ▁W rig ley ▁facilities ▁in ▁nine ▁new ▁countries . ▁On ▁June ▁ 2 6 , ▁ 1 9 7 4 , ▁a ▁Marsh ▁Super market ▁in ▁T roy , ▁Ohio ▁installed ▁the ▁first ▁bar ▁code ▁sc anning ▁equipment . ▁The ▁first ▁product ▁to ▁be ▁sc anned ▁using ▁a ▁Universal ▁Product ▁Code ▁( UP C ) ▁bar ▁code ▁was ▁a ▁ 1 0 - pack ▁of ▁W rig ley ' s ▁Ju icy ▁F ruit ▁g um