▁ 1 9 6 0 s ▁bands ▁such ▁as ▁The ▁Beat les ▁and ▁The ▁By rd s , ▁and ▁the ▁combination ▁of ▁the ▁two ▁developed ▁into ▁the ▁style ▁which ▁became ▁known ▁as ▁the ▁Dun ed in ▁sound . ▁ ▁New ▁Zealand - based ▁F lying ▁N un ▁Records ▁champion ed ▁the ▁Dun ed in ▁sound , ▁starting ▁with ▁its ▁earliest ▁releases ▁( including ▁The ▁C lean ' s ▁single ▁" T ally ▁Ho !" ▁and ▁the ▁four - band ▁compilation ▁Dun ed in ▁Double ▁EP , ▁from ▁which ▁the ▁term ▁" D un ed in ▁sound " ▁was ▁first ▁co ined ). ▁Many ▁artists ▁gained ▁a ▁dedicated ▁" col lege ▁music " ▁following , ▁both ▁at ▁home ▁and ▁over se as . ▁In ▁July ▁ 2 0 0 9 , ▁Un cut ▁magazine ▁suggested ▁that ▁" before ▁the ▁mp 3 ▁replaced ▁the ▁flex id isc , ▁the ▁three ▁axes ▁of ▁the ▁international ▁ind ie - pop ▁under ground ▁were ▁Olymp ia ▁[ in ▁Washington ▁State ] ▁... ▁Glasgow , ▁and ▁Dun ed in ..." ▁The ▁growth ▁of ▁the ▁Dun ed in ▁sound ▁coinc ided ▁with ▁the ▁found ing ▁of ▁the ▁student ▁radio ▁station ▁Radio ▁One ▁at ▁O tag o ▁University , ▁helping ▁to ▁increase ▁the ▁popular ity ▁and ▁avail ability ▁of ▁the ▁music ▁around ▁the ▁city . ▁Christ ch urch ▁student ▁radio ▁station ▁R DU , ▁popular ▁in ▁student ▁fl ats ▁at ▁the ▁time , ▁was ▁already ▁playing ▁plenty ▁of ▁Dun ed in ▁music ▁as ▁early ▁as ▁ 1 9 8 1 ,