▁a ▁prevent ion ▁method ▁ ▁Por ter ’ s ▁Five ▁Forces : ▁industry ▁analysis ▁to ▁assess ▁potential ▁company ▁profit ability ▁▁ ▁The ▁General ▁Electric - Mc K in sey ▁N ine - Box ▁Matrix : ▁used ▁to ▁help ▁assess ▁opportun ities ▁ ▁The ▁B CG ▁G row th - Sh are ▁Matrix : ▁used ▁to ▁assess ▁relative ▁product ▁line ▁strength ▁ ▁Core ▁Comp eten cies : ▁define ▁prof ic ien cies ▁in ▁areas ▁unique ▁to ▁the ▁company ▁ ▁See ▁also ▁Case ▁method ▁Management ▁consult ing ▁ ▁References ▁ ▁Further ▁reading ▁ ▁Chapter ▁ 5 , ▁" Master ing ▁the ▁Case ▁Inter view ", ▁in ▁Management ▁Cons ult ing : ▁A ▁Complete ▁Guide ▁to ▁the ▁Indust ry , ▁Sug ata ▁Bis was ▁and ▁D ary l ▁Tw itch ell , ▁John ▁W iley ▁& ▁S ons ▁( J anu ary ▁ 1 9 9 9 ), ▁ ▁N ina ▁M unk ▁and ▁Su z anne ▁Oliver , ▁" Th ink ▁Fast ", ▁For bes , ▁March ▁ 2 4 , ▁ 1 9 9 7 , ▁pp .   1 4 6 – 5 1 . ▁Tim ▁Dar ling , ▁How ▁to ▁Get ▁In to ▁the ▁Top ▁Cons ult ing ▁Fir ms : ▁A ▁Sure fire ▁Case ▁Inter view ▁Method ▁- ▁ 2 nd ▁Edition , ▁ 2 0 1 1 , ▁page ▁ 2 1 , ▁ ▁Tom ▁Ro cht us , ▁Case ▁Inter view ▁Success ▁- ▁ 2 nd ▁Edition , ▁ 2 0 1 1 , ▁page ▁ 2 7 ,