▁to ▁be ▁ 5 - but tons ▁wide ▁rather ▁than ▁ 1 0 - but tons ▁wide . ▁These ▁Black Ber ries ▁became ▁more ▁popular ▁with ▁the ▁mass ▁market ▁as ▁they ▁became ▁similarly ▁s ized ▁to ▁compet ing ▁consumer - market ▁cell ph ones . ▁ ▁These ▁models ▁were ▁among ▁the ▁first ▁Black Ber ry ▁models ▁to ▁be ▁ag gress ively ▁market ed ▁to ▁consum ers , ▁rather ▁than ▁to ▁business es . ▁R IM ▁continued ▁to ▁manufact ure ▁Q W ER TY ▁models , ▁to ▁give ▁the ▁market ▁a ▁choice ▁between ▁the ▁traditional ▁Q W ER TY ▁thumb ▁keyboard , ▁and ▁the ▁com pressed ▁Sure Type ▁keyboard . ▁ ▁Cons umer ▁models ▁( 8 0 0 0 ▁- ▁ 9 0 0 0 ▁series ) ▁ ▁Begin ning ▁with ▁the ▁ 8 7 0 0 - series ▁models ▁in ▁ 2 0 0 6 , ▁R IM ▁began ▁to ▁ag gress ively ▁add ▁consumer ▁features ▁to ▁Black Ber ry ▁models , ▁in ▁an ▁aim ▁to ▁capture ▁more ▁of ▁the ▁consumer ▁market ▁from ▁compet itors ▁such ▁as ▁Tre o ▁and ▁Motor ola ▁Q . ▁In ▁this ▁pro gression ▁of ▁models , ▁the ▁add itions ▁include ▁better ▁quality ▁screens , ▁more ▁memory , ▁built - in ▁chat ▁software , ▁first ▁cam er aph one , ▁micro SD ▁memory ▁card ▁slot , ▁built - in ▁mapping ▁software , ▁and ▁other ▁consumer - specific ▁features . ▁The ▁Black Ber ry ▁Pear l ▁ 8 1 0 0 ▁was ▁the ▁first ▁Black Ber ry ▁without ▁a ▁track