▁modified ▁or ▁expanded ▁the ▁basic ▁A ID A ▁model . ▁Some ▁of ▁these ▁include ▁post ▁purchase ▁stages , ▁while ▁other ▁variants ▁feature ▁adapt ations ▁designed ▁to ▁accommod ate ▁the ▁role ▁of ▁new , ▁digital ▁and ▁interactive ▁media , ▁including ▁social ▁media ▁and ▁brand ▁communities . ▁However , ▁all ▁follow ▁the ▁basic ▁sequence ▁which ▁includes ▁C ogn ition - ▁A ffect - ▁Be hav iour . ▁ ▁Selected ▁variants ▁of ▁A ID A : ▁▁ ▁Basic ▁A ID A ▁Model : ▁A war eness ▁→ ▁Interest ▁→ ▁Des ire ▁→ ▁Action ▁ ▁Lav idge ▁et ▁al ' s ▁Hier archy ▁of ▁Effect s : ▁A war eness ▁→ ▁Know ledge ▁→ ▁L ik ing ▁→ ▁Pre ference ▁→ ▁Con v iction ▁→ ▁P urchase ▁ ▁Mc Gu ire ' s ▁model : ▁Pres entation ▁→ ▁Att ention ▁→ ▁Com pre h ension ▁→ ▁Y ield ing ▁→ ▁Ret ention ▁→ ▁Be havior . ▁ ▁Mod ified ▁A ID A ▁Model : ▁A war eness ▁→ ▁Interest ▁→ ▁Con v iction ▁→ ▁Des ire ▁→ ▁Action ▁( p urchase ▁or ▁consumption ) ▁ ▁A ID AS ▁Model : ▁Att ention ▁→ ▁Interest ▁→ ▁Des ire ▁→ ▁Action ▁→ ▁Sat isf action ▁ ▁A IS D AL SL ove ▁model : ▁A war eness ▁→ ▁Interest ▁→ ▁Search ▁→ ▁Des ire ▁→ ▁Action ▁→ ▁Like / dis like ▁→ ▁Share ▁→ ▁Love / H ate ▁ ▁Orig ins ▁The ▁term , ▁A ID A ▁and ▁the ▁overall ▁approach ▁are ▁commonly ▁attributed ▁to ▁American ▁advert ising ▁and