▁vent ure ▁capital ists ▁and ▁buy - out ▁fir ms ▁seeking ▁to ▁capital ize ▁in ▁the ▁fast ▁growth ▁of ▁this ▁new ▁segment . ▁ ▁My ri ad ▁companies ▁were ▁created ▁and ▁fund ed , ▁tele communic ations ▁companies ▁made ▁significant ▁invest ments ▁in ▁infrastr ucture ▁to ▁meet ▁the ▁demand , ▁and ▁govern ments ▁and ▁other ▁key ▁se ctors ▁of ▁the ▁society , ▁specifically ▁the ▁news ▁media , ▁adopted ▁Web ▁tools ▁to ▁modern ize . ▁ ▁Esp uel as ▁sought ▁to ▁"... re define ▁history ▁– ▁and ▁I ▁think ▁that , ▁in ▁fact , ▁is ▁what ▁happened ... The ▁Star Media ▁idea ▁of ▁Pan ▁Latin ▁American ism , ▁an ▁idea ▁with ▁deep ▁historical ▁roots , ▁was ▁a ▁prof ound ▁turning ▁point ▁for ▁Lat inos ▁across ▁the ▁world ." ▁ ▁Esp uel as , ▁a ▁sk illed ▁mark eter ▁armed ▁with ▁c ash ▁from ▁his ▁successful ▁IP O , ▁was ▁the ▁master mind ▁of ▁massive ▁market ing ▁campaign s ▁prom oting ▁the ▁Star Media ▁brand . ▁ ▁" We ▁want ▁to ▁be ▁the ▁C oca - Col a ▁of ▁the ▁Internet ▁in ▁Latin ▁America ," ▁Esp uel as ▁said . ▁ ▁In ▁the ▁process , ▁Esp uel as ▁became ▁icon ic ▁as ▁the ▁" post er ▁boy " ▁of ▁the ▁Latin ▁Internet , ▁appearing ▁on ▁the ▁cover ▁of ▁mag az ines , ▁in ▁television ▁shows ▁and ▁even ▁in ▁CNN ' s ▁own ▁prom ot ions : ▁ ▁a ▁brief ▁image ▁of ▁Esp uel as ▁was ▁included , ▁amongst ▁other ▁ren owned ▁polit icians ▁and ▁cele