es ▁ ▁Thor ▁and ▁Mar gr ét ▁moved ▁to ▁Ak ran es ▁where ▁Thor ▁started ▁a ▁shop . ▁Business ▁went ▁well ▁at ▁first , ▁but ▁around ▁ 1 9 0 0 ▁Thor ▁was ▁bank rupted ▁when ▁a ▁ship ▁carrying ▁his ▁goods ▁was ▁lost . ▁Thor ▁moved ▁with ▁his ▁family ▁to ▁H af nar f jör ð ur ▁where ▁they ▁lived ▁until ▁Thor ▁got ▁back ▁on ▁his ▁feet ▁and ▁established ▁a ▁new ▁shop ▁in ▁Re yk jav ík . ▁Fish ing ▁at ▁this ▁time ▁in ▁I cel and ▁was ▁in ▁transition ▁from ▁being ▁' a ▁secondary ▁occupation ▁for ▁far mers ' ▁to ▁being ▁' an ▁industry ▁in ▁its ▁own ▁right '. ▁Thor ▁was ▁known ▁for ▁his ▁energy ▁and ▁' two ▁of ▁the ▁most ▁powerful ▁fish ing ▁business men ▁in ▁S elt j arn arn es , ▁Gu ð mund ur ▁Ein ar sson ▁í ▁N esi ▁and ▁ Þ ór ð ur ▁J ón ass on ▁í ▁R á ð ager ð i , ▁said ▁that ▁they ▁would ▁buy ▁fish ing ▁equipment ▁from ▁him ▁if ▁he ▁offered ▁it ▁at ▁a ▁compet itive ▁price '. ▁Gu ð mund ur ▁gave ▁Thor ▁the ▁use ▁of ▁his ▁prem ises ▁on ▁the ▁corner ▁of ▁Aust ur str æ ti ▁and ▁V elt us und ▁in ▁Re yk jav ík , ▁and ▁both ▁he ▁and ▁ Þ ór ð ur ▁inv ested ▁ 5 0 0 ▁kr ón ur ▁to ▁start ▁the ▁company . ▁Thor ▁called ▁the ▁company ▁God tha ab - ver z l un in ▁after ▁the