. ▁J anner ' s ▁Jewish ▁background ▁was ▁thought ▁ideal ▁as ▁the ▁Jewish ▁population ▁made ▁up ▁a ▁third ▁of ▁the ▁constitu ency . ▁In ▁September ▁ 1 9 3 0 , ▁before ▁G os ling ▁had ▁died , ▁Liberal ▁leader , ▁David ▁Lloyd ▁George ▁had ▁identified ▁J anner ▁as ▁a ▁suitable ▁candidate . ▁However , ▁there ▁were ▁other ▁Liber als ▁who ▁had ▁been ▁in ▁the ▁running ▁to ▁win ▁the ▁candidate ▁nom ination , ▁not ably ▁local ▁coun c ill or ▁and ▁social ▁worker , ▁Miss ▁Mi ri am ▁Mos es . ▁ ▁The ▁Conserv ative ▁Party ▁candidate ▁was ▁ 2 4 ▁years ▁old ▁Lo el ▁Gu in ness . ▁He ▁had ▁cont ested ▁the ▁seat ▁for ▁the ▁Conserv atives ▁in ▁the ▁ 1 9 2 9 ▁general ▁election . ▁ ▁The ▁Commun ist ▁candidate ▁was ▁ 4 0 - year - old ▁Harry ▁Pol l itt , ▁the ▁Party ' s ▁new ▁General ▁Secretary . ▁He ▁had ▁stood ▁against ▁the ▁Prime ▁Minister , ▁R ams ay ▁Mac Donald , ▁at ▁Se ah am ▁in ▁the ▁ 1 9 2 9 ▁general ▁election . ▁ ▁Camp aign ▁ ▁Although ▁the ▁Liberal ▁party ▁was ▁not ▁expecting ▁to ▁over turn ▁such ▁a ▁large ▁Labour ▁majority , ▁they ▁hoped ▁to ▁do ▁well ▁enough ▁in ▁the ▁by - e lection ▁to ▁help ▁encou rage ▁the ▁party ▁in ▁the ▁rest ▁of ▁the ▁country . ▁Lloyd ▁George ▁ens ured ▁that ▁the ▁Liberal ' s ▁campaign ▁was ▁sufficiently ▁fund ed ▁through ▁the ▁' L loyd ▁George ▁Fund '. ▁ ▁J anner