ia ▁where ▁he ▁became ▁ultimately ▁aware ▁of ▁his ▁family ' s ▁fate . ▁His ▁parents ▁and ▁brother ▁had ▁already ▁in ▁the ▁aut umn ▁of ▁ 1 9 4 4 ▁been ▁deport ed ▁from ▁Th eres ien stadt ▁to ▁Aus ch witz ▁where ▁they ▁had ▁been ▁murder ed . ▁On ▁his ▁way ▁back ▁to ▁Sweden , ▁Herbert ▁Felix ▁was ▁however ▁able ▁to ▁rescue ▁one ▁of ▁his ▁best ▁friends ▁from ▁a ▁prison ▁camp ▁controlled ▁by ▁the ▁Soviet ▁forces . ▁ ▁After ▁the ▁war , ▁Herbert ▁Felix ▁returned ▁to ▁E sl öv ▁to ▁continue ▁to ▁develop ▁the ▁company , ▁which ▁he ▁purchased ▁together ▁with ▁the ▁chairman ▁of ▁the ▁board ▁in ▁ 1 9 4 8 . ▁Under ▁his ▁leadership , ▁the ▁company ▁introduced ▁classical ▁Swedish ▁food ▁products ▁such ▁as ▁b ost ong ur ka , ▁c uc umber ▁for ▁sand wich es ▁and ▁k etch up ▁in ▁pl astic ▁bott les . ▁The ▁can ned ▁food ▁department ▁of ▁the ▁company ▁was ▁named ▁Felix ▁in ▁ 1 9 5 5 . ▁In ▁ 1 9 5 9 , ▁he ▁started ▁business ▁in ▁Austria ▁after ▁a ▁request ▁from ▁his ▁cousin , ▁the ▁Social ▁Democratic ▁politician ▁( and ▁later ▁Chan cell or ▁of ▁Austria ) ▁Bruno ▁Kreis ky . ▁The ▁new ▁company ▁became ▁known ▁as ▁Felix ▁Austria . ▁ ▁Due ▁to ▁economic ▁difficulties , ▁in ▁ 1 9 6 1 ▁Herbert ▁Felix ▁sold ▁ 8 0 % ▁of ▁his ▁hold ings ▁in ▁the ▁company ▁to ▁Svens ka ▁So cker fab ri ks ▁AB ▁( SS A , ▁So cker