▁to ▁sell ▁them ." ▁Le ib ow itz ▁also ▁says ▁the ▁win - win ▁can ▁only ▁claim ▁if ▁mark eters ' ▁claims ▁are ▁straightforward ▁and ▁proven . ▁ ▁In ▁ 2 0 1 3 , ▁the ▁F TC ▁began ▁enfor cing ▁the ▁revis ions ▁put ▁forth ▁in ▁the ▁Green ▁Gu ides . ▁The ▁F TC ▁crack ed ▁down ▁on ▁six ▁different ▁companies , ▁in ▁which ▁five ▁of ▁the ▁cases ▁were ▁concerned ▁with ▁the ▁false ▁or ▁mis leading ▁advert ising ▁surrounding ▁the ▁bi ode grad ability ▁of ▁pl ast ics . ▁The ▁F TC ▁charged ▁EC M ▁Bio fil ms , ▁American ▁Pl astic ▁Man ufact uring , ▁CH AMP , ▁Clear ▁Cho ice ▁House war es , ▁and ▁Car nie ▁Cap , ▁for ▁mis re present ing ▁the ▁bi ode grad ability ▁of ▁their ▁pl ast ics ▁treated ▁with ▁add it ives . ▁ ▁The ▁F TC ▁charged ▁a ▁sixth ▁company , ▁A J M ▁Pack aging ▁Corporation , ▁for ▁viol ating ▁a ▁commission ▁consent ▁order ▁put ▁in ▁place ▁that ▁prohib its ▁companies ▁from ▁using ▁advert ising ▁claims ▁based ▁on ▁the ▁product ▁or ▁pack aging ▁being ▁" de grad able , ▁bi ode grad able , ▁or ▁phot ode grad able " ▁without ▁reliable ▁scientific ▁information . ▁The ▁F TC ▁now ▁requires ▁companies ▁to ▁disc lose ▁and ▁provide ▁the ▁information ▁that ▁qual ifies ▁their ▁environmental ▁claims ▁to ▁ensure ▁trans par ency . ▁ ▁Ex amples ▁ ▁" C lean ▁Burn ing ▁Natural ▁Gas " ▁- ▁When ▁compared ▁to ▁the ▁dir ti est ▁foss