, ▁with ▁associations ▁marked ly ▁lo os ened , ▁thus ▁present ing ▁as ▁a ▁ver itable ▁word ▁sal ad . ▁ ▁It ▁may ▁be ▁present ▁as : ▁ ▁Cl anging , ▁a ▁speech ▁pattern ▁that ▁follows ▁rh ym ing ▁and ▁other ▁sound ▁associations ▁rather ▁than ▁meaning ▁ ▁Graph orr he a , ▁a ▁written ▁version ▁of ▁word ▁sal ad ▁that ▁is ▁more ▁rarely ▁seen ▁than ▁log orr he a ▁in ▁people ▁with ▁sch iz op hren ia . ▁ ▁Log orr he a , ▁a ▁mental ▁condition ▁character ized ▁by ▁excess ive ▁talking ▁( in co her ent ▁and ▁comp uls ive ) ▁ ▁Re cept ive ▁a phas ia , ▁fl uent ▁in ▁speech ▁but ▁without ▁making ▁sense , ▁often ▁a ▁result ▁of ▁a ▁stroke ▁or ▁other ▁brain ▁injury ▁ ▁In ▁computing ▁Word ▁sal ad ▁can ▁be ▁generated ▁by ▁a ▁computer ▁program ▁for ▁entertain ment ▁purposes ▁by ▁inserting ▁randomly ▁chosen ▁words ▁of ▁the ▁same ▁type ▁( n oun s , ▁ad ject ives , ▁etc .) ▁into ▁template ▁sentences ▁with ▁missing ▁words , ▁a ▁game ▁similar ▁to ▁Mad ▁Lib s . ▁ ▁The ▁video ▁game ▁company ▁Max is , ▁in ▁their ▁sem inal ▁Sim City ▁ 2 0 0 0 , ▁used ▁this ▁technique ▁to ▁create ▁an ▁in - game ▁" new sp aper " ▁for ▁entertain ment ; ▁the ▁columns ▁were ▁composed ▁by ▁taking ▁a ▁vague ▁story - structure , ▁and ▁using ▁random ization , ▁inserted ▁various ▁n oun s , ▁ad ject ives , ▁and ▁ver bs ▁to ▁generate ▁seem