▁eight ▁out ▁of ▁the ▁ 1 , 2 0 0 ▁interview ed ▁influen cers ▁ear n ▁in ▁average ▁between ▁$ 1 0 , 0 0 0 ▁– ▁ 2 5 , 0 0 0 ▁per ▁campaign ▁and ▁only ▁three ▁of ▁them ▁more ▁than ▁$ 2 5 , 0 0 0 . ▁Al beit ▁the ▁“ leading ▁fashion ▁influen cers ▁in ▁Germany ▁make ▁over ▁one ▁million ▁in ▁re venue ▁each ▁year ”, ▁the ▁majority ▁makes ▁less ▁than ▁$ 1 , 0 0 0 ▁per ▁campaign . ▁ ▁A ▁majority ▁of ▁influen cers ▁receive ▁a ▁sal ary . ▁So le ly ▁a ▁minor ity ▁of ▁ 2 0 ▁percent ▁makes ▁brand ▁co - oper ations ▁in ▁exchange ▁for ▁give aw ays . ▁The ▁sal ary ▁primarily ▁depends ▁on ▁the ▁number ▁of ▁follow ers . ▁The ▁higher ▁the ▁follow er ▁number , ▁the ▁higher ▁the ▁sal ary ▁range . ▁The ▁price ▁for ▁a ▁co operation ▁depends ▁also ▁on ▁the ▁contract ▁terms , ▁for ▁example ▁if ▁it ▁concerns ▁a ▁one - time ▁Inst agram ▁post ▁or ▁a ▁long - term ▁partners hip ▁including ▁several ▁posts . ▁X enia ▁van ▁der ▁Wood sen , ▁one ▁of ▁Germany ’ s ▁top ▁three ▁fashion ▁influen cers ▁in ▁ 2 0 1 7 , ▁accepts ▁only ▁long - term ▁brand ▁co - oper ations ▁in ▁the ▁majority ▁of ▁cases . ▁In ▁her ▁experience , ▁posts ▁of ▁long - term ▁campaign s ▁appear ▁more ▁authentic ▁and ▁cred ible , ▁whereas ▁single ▁paid ▁content ▁pieces ▁stand ▁out ▁as ▁advert is ement . ▁