▁control ; ▁Limited ▁production ▁runs ▁with ▁no ▁repe ats ; ▁Coll abor ation ▁with ▁the ▁for em ost ▁grass ▁roots ▁and ▁established ▁talent ; ▁Consider ed ▁exclus ivity ▁and ▁im pe cc able ▁service ▁with ▁the ▁hall mark ▁of ▁British ▁her itage . ▁ ▁History ▁After ▁se cur ing ▁start - up ▁fund ing ▁from ▁The ▁Prin ces ▁Trust ▁and ▁Business ▁Link , ▁the ▁brand ▁launched ▁in ▁ 2 0 0 3 ▁with ▁a ▁small ▁range ▁of ▁access ories ▁and ▁T - sh ir ts . ▁From ▁this ▁mod est ▁beginning ▁King ▁has ▁now ▁grown ▁to ▁present ▁fully ▁compreh ensive ▁season al ▁collections ▁across ▁various ▁global ▁territ ories . ▁ ▁A ▁notable ▁detail ▁of ▁King ▁is ▁that ▁all ▁of ▁their ▁outer we ar ▁gar ments ▁and ▁access ories ▁produced ▁are ▁limited ▁to ▁exclusive ▁runs ▁of ▁just ▁ 3 0 0 ▁pieces ▁and ▁they ▁also ▁operate ▁a ▁strict ▁" no ▁re - run s ▁and ▁no ▁repe ats " ▁policy . ▁They ▁now ▁operate ▁and ▁sell ▁in ▁the ▁USA , ▁Canada , ▁Europe , ▁Australia , ▁Hong ▁Kong ▁and ▁in ▁the ▁Middle ▁East .</ p > ▁ ▁New ▁Era ▁King ▁were ▁the ▁first ▁independent ▁brand ▁to ▁work ▁exclus ively ▁alongside ▁New ▁Era ▁Cap , ▁following ▁an ▁agreement ▁made ▁with ▁New ▁Era ▁Europe ▁in ▁ 2 0 0 3 , ▁and ▁were ▁responsible ▁for ▁introdu cing ▁special ized ▁and ▁exclusive ▁design ▁modifications ▁to ▁the ▁classic ▁New ▁Era ▁Cap ▁such ▁as ▁multi ▁panel ▁emb roid eries , ▁ear ▁f laps ▁and ▁head phone ▁po ckets .