▁Li qu id ▁Agency , ▁which ▁named ▁Ne ume ier ▁the ▁firm ' s ▁Director ▁of ▁Trans formation . ▁At ▁Li qu id ▁he ▁wrote ▁two ▁books ▁on ▁business ▁cre ativity , ▁Met ask ills ▁and ▁The ▁ 4 6 ▁R ules ▁of ▁Gen ius , ▁as ▁well ▁as ▁an ▁updated ▁version ▁of ▁The ▁Dictionary ▁of ▁Brand ▁for ▁Google . ▁He ▁currently ▁maintain s ▁two ▁blog ▁series , ▁Ste al ▁This ▁Ide a ▁and ▁The ▁R ules ▁of ▁Gen ius . ▁He ▁has ▁presented ▁tal ks ▁and ▁work sh ops ▁at ▁events ▁such ▁as ▁the ▁U X ▁conference ▁in ▁London ▁and ▁the ▁Design ▁Management ▁Institute ' s ▁Rem ix ▁conference . ▁His ▁slide ▁presentation ▁on ▁The ▁Brand ▁G ap ▁has ▁been ▁viewed ▁over ▁three ▁million ▁times . ▁ ▁Books ▁ ▁The ▁Brand ▁G ap : ▁How ▁to ▁Bridge ▁the ▁Dist ance ▁between ▁Business ▁Str ategy ▁and ▁Design , ▁ 2 0 0 3 , ▁New ▁R iders ▁Press : ▁A ▁book ▁about ▁brand - building ▁in ▁the ▁post ▁industrial ▁age ▁The ▁Dictionary ▁of ▁Brand , ▁ 2 0 0 4 , ▁A IG A : ▁A ▁pocket - s ized ▁gl oss ary ▁of ▁brand ▁terms , ▁co - develop ed ▁with ▁Will ough by ▁Design . ▁Out ▁of ▁print ▁Zag : ▁The ▁# 1 ▁Str ategy ▁of ▁High - Per formance ▁Br ands , ▁ 2 0 0 6 , ▁New ▁R iders ▁Press : ▁A ▁book ▁offering ▁a ▁framework ▁for ▁brand ▁different iation ▁The ▁Design ful ▁Company : ▁How ▁to ▁Build