▁Short ly ▁after ▁the ▁campaign ▁was ▁released , ▁the ▁National ▁Con fection ers ▁Association ▁fired ▁back ▁at ▁L ucky ▁St rike , ▁threaten ing ▁legal ▁action ▁and ▁publishing ▁anti - c ig aret te ▁literature ▁that ▁assert ed ▁the ▁importance ▁of ▁c andy ▁in ▁a ▁bal anced , ▁health y ▁di et . ▁The ▁dispute ▁between ▁L ucky ▁St rike ▁and ▁the ▁National ▁Con fection ers ▁Association ▁ultimately ▁drew ▁the ▁attention ▁of ▁the ▁Federal ▁Trade ▁Commission ▁who ▁ordered ▁L ucky ▁St rike ▁to ▁“ re lin qu ish ▁all ▁di et ary ▁claims ▁for ▁L uck ies ” ▁in ▁its ▁advert ising . ▁ ▁Import antly , ▁this ▁campaign ▁would ▁serve ▁to ▁create ▁a ▁significant ▁association ▁between ▁c igare tt es ▁and ▁the ▁femin ine ▁values ▁of ▁style , ▁beauty ▁and ▁sl im ness . ▁Moreover , ▁Allen ▁Brand t ▁writes ▁that ▁the ▁campaign ▁ultimately ▁“ prom oted ▁a ▁product ▁and ▁a ▁behavior ▁that ... poss essed ▁specific ▁and ▁appe aling ▁social ▁mean ings ▁of ▁gl amour , ▁beauty , ▁aut onomy , ▁and ▁equality ” ▁that ▁would ▁come ▁to ▁be ▁syn onymous ▁in ▁future ▁cig aret te ▁advert ising ▁campaign s ▁target ing ▁female ▁consum ers . ▁L ucky ▁St rike ' s ▁message ▁was ▁highly ▁effective , ▁raising ▁the ▁company ' s ▁market ▁share ▁by ▁more ▁than ▁ 2 0 0 % ▁and ▁making ▁it ▁the ▁most ▁prof itable ▁cig aret te ▁brand ▁for ▁two ▁years ▁running . ▁ ▁" T or ches ▁of ▁Fre edom " ▁After ▁the ▁“ Re