▁Born ) ▁the ▁hel m ▁of ▁his ▁label ▁Iron ▁F ist ▁Records . ▁As ▁an ▁artist , ▁he ▁appeared ▁in ▁videos ▁such ▁as ▁E min em ' s ▁" To y ▁Sold iers ", ▁D 1 2 ' s ▁" F ight ▁Music ", ▁Big ▁Proof ' s ▁" G urls ▁Wit ▁Da ▁Bo om ", ▁B izar re ' s ▁" H ip ▁Hop ", ▁and ▁Ob ie ▁Tr ice ' s ▁" C ry ▁Now ". ▁As ▁CE O ▁and ▁founder ▁of ▁Detroit ' s ▁award - win ning ▁rap ▁group ▁Pur ple ▁G . A . N . G . ▁( G ett in ▁An yth ing ▁N igg az ▁Got ), ▁he ▁is ▁also ▁cred ited ▁with ▁tour ing ▁nation ally ▁three ▁times . ▁Tw ice ▁with ▁E min em ▁on ▁his ▁An ger ▁Management ▁t ours ▁featuring ▁ 5 0 ▁Cent , ▁Lud ac ris , ▁Ras ▁K ass , ▁M obb ▁Deep , ▁Papa ▁Ro ach , ▁M . O . P ., ▁Exec ution ers , ▁Lil ' ▁Jon , ▁Sa af ir , ▁G - Unit , ▁and ▁B one cr ush er . ▁He ▁was ▁also ▁opened ▁up ▁for ▁D 1 2 ▁on ▁' The ▁D 1 2 ▁World ▁Tour ' ▁alongside ▁Sl um ▁Village , ▁Gu ilty ▁Sim pson , ▁Black ▁Mil k , ▁and ▁F at ▁K illa h z . ▁He ▁has ▁also ▁opened ▁shows ▁for ▁legend ary ▁acts ▁such ▁as ▁the ▁Sou ls ▁Of ▁M isch ief , ▁X z