ip oll one ▁v . ▁Lig get t ▁Group , ▁Inc ., ▁in ▁which ▁habit ual ▁to b acco ▁user , ▁Rose ▁C ip oll one , ▁file d ▁suit ▁against ▁Lig get t ▁and ▁My ers , ▁Lor ill ard ▁and ▁Philip ▁Morris ▁in ▁five ▁separate ▁tort ▁cases , ▁cit ing ▁their ▁c igare tt es ▁as ▁the ▁cause ▁of ▁her ▁cancer . ▁During ▁her ▁de position , ▁C ip oll one ▁rec ount ed ▁her ▁sm oking ▁history , ▁not ing ▁that ▁she ▁switched ▁to ▁Virginia ▁S lim s ▁in ▁ 1 9 6 8 ▁because ▁female - center ed ▁mark ing ▁appe aled ▁to ▁her . ▁Brand t ▁writes ▁that ▁C ip oll one ▁described ▁the ▁c igare tt es ▁as ▁“ the ▁first ▁cig aret te ▁for ▁women ▁only ... des igned ▁sl immer ▁for ▁a ▁woman ’ s ▁sl immer ▁hands ▁and ▁lips ... and ▁pack ed ▁in ▁a ▁sl im ▁pur se ▁pack .” ▁▁ ▁While ▁Federal ▁Trade ▁Commission ▁reg ulations ▁prohib ited ▁br ands ▁from ▁claim ing ▁any ▁health ▁benefits ▁like ▁weight ▁loss , ▁Virginia ▁S lim s ▁appeal ▁to ▁women ' s ▁concerns ▁with ▁a est h etic ▁sl im ness ▁with ▁their ▁el ong ated ▁shape ▁and ▁narrow ▁circum ference . ▁While ▁traditional ▁c igare tt es ▁are ▁ 8 4 mm ▁in ▁length , ▁Virginia ▁S lim s ▁come ▁in ▁both ▁ 1 0 0 ▁and ▁ 1 2 0 mm ▁lengths ▁that ▁give ▁the ▁cig aret te ▁a ▁more ▁d ain ty