▁Board ▁of ▁Trade , ▁the ▁Minister ▁of ▁Sh ipping , ▁Minister ▁of ▁War ▁Transport , ▁or ▁Minister ▁of ▁Transport . ▁ ▁In ▁ 1 9 5 4 , ▁the ▁name ▁of ▁the ▁medal ▁changed ▁to ▁the ▁Coast ▁Life ▁S aving ▁Corps ▁Long ▁Service ▁Medal . ▁ ▁The ▁name ▁of ▁the ▁medal ▁changed ▁again ▁in ▁ 1 9 9 7 ▁to ▁the ▁Coast guard ▁A ux ili ary ▁Long ▁Service ▁Medal . ▁ ▁Finally , ▁in ▁ 2 0 1 2 ▁the ▁medal ▁came ▁to ▁be ▁known ▁by ▁its ▁current ▁name ▁H . M . ▁Coast guard ▁Long ▁Service ▁and ▁Good ▁Con duct ▁Medal . ▁ ▁App earance ▁H . M . ▁Coast guard ▁Long ▁Service ▁and ▁Good ▁Con duct ▁Medal ▁is ▁a ▁silver ▁circular ▁sh aped ▁medal . ▁ ▁The ▁ob verse ▁be ars ▁the ▁E ff ig y ▁of ▁The ▁S over eign ▁surrounded ▁by ▁the ▁Royal ▁Title . ▁ ▁Below ▁the ▁eff ig y ▁are ▁the ▁words ▁Instit uted ▁ 1 9 1 1 . ▁ ▁On ▁the ▁reverse ▁is ▁the ▁ins cription ▁Pres ented ▁to , ▁with ▁a ▁space ▁for ▁eng ra ving ▁the ▁recip ient ' s ▁name , ▁and ▁for ▁long ▁service ▁and ▁good ▁conduct ▁with ▁H . ▁M . ▁Coast guard . ▁ ▁The ▁medal ▁has ▁used ▁two ▁different ▁rib b ons ▁with ▁the ▁same ▁colors . ▁ ▁The ▁current ▁rib bon ▁is ▁red ▁with ▁centre ▁stri pe ▁of ▁sky ▁blue . ▁ ▁The ▁red ▁edges ▁are ▁divided ▁by ▁a ▁thin ▁stri pe ▁of ▁sky ▁blue ▁as