green " ▁based ▁on ▁an ▁un reason ably ▁narrow ▁set ▁of ▁attributes ▁without ▁attention ▁to ▁other ▁important ▁environmental ▁issues . ▁ ▁Sin ▁of ▁No ▁Proof , ▁committed ▁by ▁an ▁environmental ▁claim ▁that ▁cannot ▁be ▁subst anti ated ▁by ▁easily ▁accessible ▁supporting ▁information ▁or ▁by ▁a ▁reliable ▁third - party ▁cert ification . ▁▁ ▁Sin ▁of ▁V ag uen ess , ▁committed ▁by ▁every ▁claim ▁that ▁is ▁so ▁poor ly ▁defined ▁or ▁broad ▁that ▁its ▁real ▁meaning ▁is ▁likely ▁to ▁be ▁misunder stood ▁by ▁the ▁consumer . ▁ ▁Sin ▁of ▁Wor ship ing ▁False ▁Label s ▁is ▁committed ▁when ▁a ▁claim , ▁communic ated ▁either ▁through ▁words ▁or ▁images , ▁gives ▁the ▁impression ▁of ▁a ▁third - party ▁end ors ement ▁where ▁no ▁such ▁end ors ement ▁exists . ▁▁ ▁Sin ▁of ▁Ir re lev ance , ▁committed ▁by ▁making ▁an ▁environmental ▁claim ▁that ▁may ▁be ▁truth ful ▁but ▁which ▁is ▁un important ▁or ▁un help ful ▁for ▁consum ers ▁seeking ▁environment ally ▁prefer able ▁products . ▁ ▁Sin ▁of ▁L esser ▁of ▁Two ▁Ev ils , ▁committed ▁by ▁claims ▁that ▁may ▁be ▁true ▁within ▁the ▁product ▁category , ▁but ▁that ▁risk ▁dist ract ing ▁consum ers ▁from ▁the ▁greater ▁environmental ▁impact ▁of ▁the ▁category ▁as ▁a ▁whole . ▁ ▁Sin ▁of ▁F ib bing , ▁the ▁least ▁frequent ▁Sin , ▁is ▁committed ▁by ▁making ▁environmental ▁claims ▁that ▁are ▁simply ▁false . ▁ ▁In ▁ 2 0 0 8 , ▁Ed ▁G illes pie ▁identified ▁" ten ▁signs ▁of ▁green w ash ing ",