▁it ▁the ▁United ▁Kingdom ' s ▁first ▁purpose - built ▁autom ot ive - man ufact uring ▁plant ▁in ▁London ' s ▁North ▁K ens ington ▁with ▁his ▁own ▁personal ▁cr est ▁set ▁high ▁above ▁the ▁entrance ▁to ▁the ▁administration ▁building . ▁He ▁involved ▁Ad ol phe ▁Cl ément - B ay ard ▁as ▁his ▁" engine er " ▁and ▁began ▁by ▁importing ▁his ▁popular ▁French ▁Cl ément - B ay ard ▁cars ▁into ▁Britain . ▁ ▁At ▁Brook lands ▁in ▁November ▁ 1 9 1 2 ▁Lord ▁Sh rew s bury ' s ▁Tal bot ▁car ▁of ▁only ▁ 2 5 . 6 ▁horse power ▁rating ▁driven ▁by ▁Per cy ▁Lam bert ▁att ained ▁a ▁speed ▁of ▁ 1 1 3 . 2 8 ▁miles ▁per ▁hour ▁and ▁broke ▁many ▁other ▁class ▁records . ▁The ▁only ▁faster ▁car ▁on ▁the ▁Brook lands ▁track ▁was ▁a ▁Mer cedes - B enz ▁of ▁ 8 4 . 8 ▁horse power ▁rating . ▁ ▁Military ▁service ▁The ▁Earl ▁served ▁entirely ▁on ▁home ▁service ▁in ▁Britain ▁during ▁World ▁War ▁I . ▁ ▁He ▁was ▁Major ▁in ▁the ▁Army ▁Rem ount ▁Service ▁of ▁the ▁Army ▁Service ▁Corps ▁from ▁ 1 9 1 4 ▁to ▁ 1 9 1 5 , ▁and ▁temporary ▁Major ▁with ▁the ▁Royal ▁Wel sh ▁F us ili ers ▁ 1 9 1 6 ▁to ▁ 1 9 1 7 . ▁In ▁January ▁ 1 9 1 5 ▁his ▁only ▁son , ▁Vis count ▁In gest re , ▁a ▁res erv ist ▁in ▁the