▁R ita ▁J . ▁King ▁on ▁The ▁Im ag ination ▁Age , ▁in ▁which ▁he ▁described ▁how ▁in ▁ 1 9 9 2 ▁he ▁was ▁one ▁of ▁the ▁earliest ▁advoc ates ▁of ▁using ▁PC s ▁at ▁IBM . ▁ ▁View s ▁As ▁a ▁public ▁speaker ▁and ▁Internet ▁person ality ▁( Tim ▁Gu est ' s ▁book ▁Second ▁L ives : ▁A ▁J our ney ▁Through ▁Virtual ▁World s ▁features ▁Hugh es ▁in ▁a ▁chapter ) ▁he ▁shares ▁his ▁experiences ▁both ▁of ▁the ▁growing ▁virtual ▁world s ▁industry , ▁the ▁changes ▁in ▁culture , ▁personal ▁experiences ▁of ▁challeng ing ▁the ▁status ▁qu o ▁and ▁leading ▁through ▁doing . ▁" Every ▁time ▁I ▁see ▁something ▁as ▁stupid , ▁I ▁real ise ▁it ' s ▁the ▁thing ▁I ▁should ▁pay ▁the ▁most ▁attention ▁to ," ▁he ▁said ▁in ▁a ▁ 2 0 0 8 ▁interview . ▁ ▁Cultural ▁and ▁technology ▁changes ▁and ▁new ▁ways ▁to ▁operate ▁across ▁companies ▁is ▁a ▁core ▁theme . ▁In ▁ 2 0 0 8 ▁he ▁received ▁the ▁first ▁industry ▁award ▁for ▁In nov ation ▁in ▁Virtual ▁World s ▁in ▁the ▁Enter prise . ▁" When ▁I ' m ▁in ▁the ▁meta verse , ▁I ' m ▁phys ically ▁at ▁my ▁computer , ▁ment ally ▁I ▁am ▁at ▁that ▁virtual ▁location ," ▁Hugh es ▁told ▁the ▁BBC ▁in ▁ 2 0 0 7 . ▁As ▁a ▁digital ▁native ▁his ▁ep red ator ▁persona ▁sp ans ▁many ▁Web ▁ 2 . 0 ▁places , ▁blog s , ▁Play Station ▁Network , ▁World ▁of