▁Rock ef eller , ▁retired ▁head ▁of ▁Ch ase ▁Manh attan , ▁brother ▁of ▁Nelson , ▁and ▁a ▁long time ▁pill ar - the ▁pill ar - of ▁corpor ate ▁invol vement ▁in ▁New ▁York ▁City ▁life . ▁Rock ef eller ▁wanted ▁to ▁hear ▁more . ▁He ▁invited ▁Esp uel as ▁to ▁his ▁office ." ▁ ▁" It ▁was ▁the ▁most ▁exc iting ▁thing ▁in ▁my ▁life ", ▁says ▁the ▁entrepr ene ur . ▁He ▁rec alls ▁how ▁the ▁meeting ▁went : ▁" I ▁didn ' t ▁close ▁the ▁sale ▁with ▁him ▁until ▁I ▁showed ▁him ▁a ▁map ▁of ▁Latin ▁America ▁without ▁any ▁borders . ▁He ▁said , ▁' Oh , ▁that ' s ▁good .' " ▁Rock ef eller ▁and ▁the ▁Fund ▁became ▁invest ors ▁in ▁Star Media , ▁which ▁moved ▁its ▁headquarters ▁from ▁Connecticut ▁to ▁the ▁city ▁and ▁quickly ▁grew ▁to ▁more ▁than ▁ 7 0 0 ▁employees ▁world wide . ▁Esp uel as ▁tells ▁this ▁story ▁at ▁a ▁reception ▁that ▁New ▁York ' s ▁corpor ate ▁el ite ▁was ▁throwing ▁for ▁Rock ef eller ' s ▁ 8 6 th ▁birth day . ▁He ▁introdu ces ▁Rock ef eller ▁as ▁his ▁" share holder , ▁partner , ▁and ▁insp iration ." ▁ ▁" They ▁have ▁managed ▁to ▁come ▁up ▁with ▁a ▁pretty ▁big ▁capital ▁raising ▁at ▁the ▁intersection ▁of ▁two ▁of ▁the ▁most ▁vol atile ▁invest ment ▁them es ▁in ▁America : ▁the ▁Internet ▁and ▁Latin ▁America ", ▁said ▁L anny ▁Baker , ▁an ▁anal yst ▁of ▁on - line