▁as ▁the ▁brand ▁strategy ▁division ▁of ▁United ▁Tal ent ▁Agency ▁( UT A ), ▁one ▁of ▁the ▁world ’ s ▁largest ▁literary ▁and ▁talent ▁ag encies . ▁The ▁studio ▁is ▁based ▁in ▁U TA ’ s ▁B ever ly ▁Hills , ▁CA ▁headquarters . ▁ ▁Laur ence ▁Vincent ▁and ▁Mich ell ene ▁De B on is ▁are ▁U TA ▁Brand ▁Studio ▁co - found ers . ▁Vincent ’ s ▁ 2 0 - year ▁career ▁in ▁brand ing ▁has ▁included ▁roles ▁with ▁Sie gel ▁+ ▁G ale ▁and ▁Oct agon , ▁Inc ., ▁for ▁such ▁clients ▁as ▁Disney , ▁Master Card , ▁Microsoft , ▁the ▁NFL , ▁Play Station ▁and ▁Qual comm . ▁De B on is ▁also ▁brings ▁ 2 0 ▁years ▁of ▁brand ▁experience ▁including ▁work ▁for ▁B are ▁Min er als , ▁Pan ason ic , ▁Microsoft , ▁Y ahoo !, ▁Operation ▁Sm ile ▁and ▁Susan ▁G . ▁K omen . ▁Other ▁U TA ▁Brand ▁Studio ▁team ▁members ▁include ▁Creative ▁Director ▁R . ▁Marcus ▁Bart lett — who ▁joined ▁the ▁team ▁from ▁Future brand ▁where ▁he ▁won ▁a ▁C lio ▁Award ▁for ▁his ▁work ▁with ▁American ▁Airlines — and ▁Director ▁of ▁Client ▁Eng agement ▁Catherine ▁Dav ie . ▁ ▁Vincent ▁has ▁written ▁two ▁brand ▁strategy ▁books . ▁In ▁March ▁ 2 0 1 2 , ▁Brand ▁Real ▁was ▁released , ▁foc using ▁on ▁the ▁strateg ic ▁behavior ▁that ▁drives ▁the ▁success ▁of ▁the ▁world ’ s ▁leading ▁br ands . ▁Brand ▁Real ▁was ▁recognized ▁by ▁strategy + bus iness ▁magazine