5 ▁as ▁a ▁nearby ▁compet itor ▁to ▁the ▁U fa - Pal ast ; ▁by ▁ 1 9 2 8 , ▁when ▁Joseph ▁Go ebb els ▁made ▁a ▁speech ▁den oun cing ▁the ▁entertain ment ▁and ▁other ▁business ▁ven ues ▁there , ▁Berlin ' s ▁premier ▁cin emas ▁were ▁cluster ed ▁close ▁together ▁around ▁the ▁Kaiser ▁Wilhelm ▁Memorial ▁Church ▁and ▁some ▁had ▁deliber ately ▁sought ▁to ▁make ▁it ▁the ▁" B road way ▁of ▁Europe ". ▁ ▁Following ▁the ▁renov ation , ▁the ▁exterior ▁was ▁used ▁for ▁advert ising , ▁designed ▁by ▁U fa ' s ▁scen ic ▁designer ▁R udi ▁Feld . ▁This ▁began ▁with ▁light ▁displays ▁and ▁large ▁post ers ▁and ▁progress ed ▁to ▁complete ▁transformations ▁of ▁the ▁appearance ▁of ▁the ▁building . ▁For ▁example , ▁for ▁Sp ione ▁in ▁ 1 9 2 8 , ▁a ▁gig antic ▁st yl ised ▁eye ▁st ared ▁out ▁of ▁the ▁centre ▁of ▁the ▁fa ç ade ▁and ▁the ▁letters ▁of ▁the ▁title , ▁written ▁across ▁the ▁whole ▁width ▁of ▁the ▁central ▁bay , ▁became ▁pup ils ▁which ▁em itted ▁search light s ; ▁for ▁Frau ▁im ▁Mond ▁in ▁ 1 9 2 9 , ▁the ▁fa ç ade ▁was ▁d rap ed ▁in ▁lights ▁to ▁e voke ▁stars , ▁and ▁above ▁the ▁ent ran ces ▁sk ys cra per ▁cities ▁j utt ed ▁out , ▁from ▁the ▁cent res ▁of ▁which ▁model ▁spaces hips ▁travel led ▁to ▁a ▁moon ▁glo be ▁and ▁back ; ▁and ▁for ▁As ph alt , ▁also ▁in ▁