itional ▁building ▁blocks ▁for ▁ach ieving ▁a ▁compet itive ▁edge , ▁compos itional ▁offering ▁express es ▁the ▁firm ’ s ▁oper ational - level ▁strategy , ▁pin point ing ▁the ▁value ▁offering ▁prop ens ity ▁( e . g ., ▁total ▁solutions , ▁one - stop ▁services , ▁or ▁integrated ▁functions ) ▁in ▁a ▁cost - effect ive ▁manner . ▁The ▁above ▁three ▁elements ▁rein force ▁one ▁another , ▁reflect ing ▁the ▁faces ▁of ▁composition ▁at ▁the ▁product ▁level ▁( compos itional ▁offering ), ▁market ▁level ▁( compos itional ▁competition ), ▁and ▁organiz ational ▁level ▁( compos itional ▁cap ability ). ▁Yet , ▁they ▁collect ively ▁demonstrate ▁a ▁p rag m atic ▁and ▁vi able ▁solution ▁for ▁the ▁growth ▁of ▁ordinary ▁fir ms ▁that ▁possess ▁ordinary ▁resources . ▁ ▁The ▁C B V ▁arg ues ▁that ▁fir ms ▁with ▁ordinary ▁resources ▁can ▁establish ▁some ▁compet itive ▁position , ▁at ▁least ▁tempor arily , ▁by ▁cre atively ▁assemb ling ▁and ▁integr ating ▁the ▁open ▁and ▁generic ▁resources ▁they ▁possess ▁or ▁purchase . ▁The ▁term ▁‘ ordinary ▁resources ’ ▁refers ▁to ▁resources ▁that ▁are ▁neither ▁id ios ync r atic ▁nor ▁cost ly ▁to ▁copy , ▁and ▁that ▁can ▁be ▁purchased ▁in ▁an ▁open ▁market ▁or ▁secured ▁from ▁partner ▁fir ms . ▁The ▁C B V ▁inform s ▁the ▁ways ▁in ▁which ▁ordinary ▁fir ms ▁can ▁surv ive ▁by ▁cre atively ▁using ▁and ▁bund ling ▁ordinary ▁resources . ▁C B V ▁changes ▁the ▁view ▁from ▁developing ▁and ▁lever aging ▁distinct ive ▁resources ▁to ▁distinct ively