▁from ▁sound ▁knowledge ▁about ▁alco hol ism -- which , ▁unlike ▁other ▁dise ases , ▁is ▁frequently ▁viewed ▁with ▁bit ters weet ▁rom antic ism .” ▁ ▁Den zin ' s ▁works ▁in ▁semi ot ics , ▁struct ural ism ▁and ▁cinema ▁studies ▁led ▁him ▁to ▁further ▁incorpor ate ▁post mod ern ism ▁and ▁post - struct ural ism ▁in ▁his ▁re per toire ▁as ▁a ▁cultural ▁critic . ▁In ▁Im ages ▁of ▁Post mod ern ism : ▁Social ▁Theory ▁and ▁Contempor ary ▁Cinema ▁( 1 9 9 1 ), ▁Den zin ▁expl ores ▁the ▁t ension ▁between ▁post mod ern ism ▁and ▁traditional ▁social ▁theory ▁by ▁analyz ing ▁several ▁Hollywood ▁mov ies . ▁Den zin ▁util izes ▁ideas ▁embedded ▁in ▁post mod ern ism , ▁post struct ural ism , ▁femin ism , ▁cultural ▁studies ▁and ▁Marx ism ▁to ▁address ▁issues ▁associated ▁with ▁the ▁self ▁and ▁the ▁society . ▁Lawrence ▁G ross berg , ▁an ▁American ▁scholar ▁in ▁cultural ▁studies , ▁app la ud ed ▁Den zin ' s ▁effort , ▁and ▁stated , ▁▁▁ ″ N orm an ▁Den zin , ▁one ▁of ▁the ▁most ▁interesting ▁the or ists ▁and ▁eth n ograph ers ▁in ▁American ▁soci ology , ▁has ▁turned ▁his ▁critical ▁eye ▁to ▁post mod ern ▁theory ▁and ▁contemporary ▁American ▁culture ▁and ▁society . ▁Rev ital izing ▁M ills ' ▁soci ological ▁imagination , ▁Den zin ▁addresses ▁the ▁relations ▁between ▁Hollywood ▁films ▁of ▁the ▁ 1 9 8 0 s , ▁their ▁constru ctions ▁of ▁self , ▁and ▁the