▁to ▁mind ▁when ▁a ▁customer ▁is ▁asked ▁an ▁un prom pt ed ▁question ▁about ▁a ▁category . ▁The ▁percentage ▁of ▁customers ▁for ▁whom ▁a ▁given ▁brand ▁is ▁top ▁of ▁mind ▁can ▁be ▁measured ." ▁ ▁TO MA ▁has ▁also ▁been ▁defined ▁as ▁" the ▁percent ▁of ▁respond ents ▁who , ▁without ▁prompt ing , ▁name ▁a ▁specific ▁brand ▁or ▁product ▁first ▁when ▁asked ▁to ▁list ▁all ▁the ▁advert is ements ▁they ▁recall ▁seeing ▁in ▁a ▁general ▁product ▁category ▁over ▁the ▁past ▁ 3 0 ▁days ." ▁ ▁At ▁the ▁market ▁level , ▁top - of - mind ▁aw aren ess ▁is ▁more ▁often ▁defined ▁as ▁the ▁" most ▁remembered " ▁or ▁" most ▁re called " ▁brand ▁names . ▁ ▁Top - of - mind ▁aw aren ess : ▁uses ▁and ▁applications ▁▁ ▁Top - of - mind ▁aw aren ess ▁is ▁a ▁special ▁form ▁of ▁brand ▁aw aren ess . ▁Comp an ies ▁attempt ▁to ▁build ▁brand ▁aw aren ess ▁through ▁media ▁expos ure ▁on ▁channels ▁such ▁as ▁internet , ▁radio , ▁newsp apers , ▁television , ▁mag az ines , ▁and ▁social ▁media . ▁ ▁In ▁a ▁survey ▁of ▁nearly ▁ 2 0 0 ▁senior ▁market ing ▁man agers , ▁ 5 0 % ▁respond ed ▁that ▁they ▁found ▁the ▁" top - of - mind " ▁metric ▁very ▁useful . ▁ ▁See ▁also ▁Mind ▁share ▁Prom otion ▁Brand ▁aw aren ess ▁Cons umer ▁Be hav iour ▁ ▁References ▁ ▁Further ▁reading ▁ ▁Category : Cons umer ▁behaviour ▁Category : Mark