▁be ▁completely ▁irrelevant ▁to ▁that ▁– ▁it ▁is ▁relevant ▁only ▁to ▁the ▁extent ▁that ▁their ▁true ▁person ality ▁fits ▁with ▁the ▁role . ▁ ▁People ▁are ▁sl otted ▁into ▁functions ▁in so far ▁as ▁they ▁have ▁characteristics ▁which ▁are ▁at ▁least ▁compatible ▁with ▁the ▁functions . ▁They ▁always ▁have ▁a ▁choice ▁in ▁how ▁they ▁perform ▁their ▁role ▁and ▁how ▁they ▁act ▁it ▁out , ▁but ▁they ▁have ▁no ▁choice ▁about ▁taking ▁it ▁on . ▁If ▁they ▁succeed ▁in ▁their ▁role , ▁they ▁can ▁advance ▁their ▁position ▁or ▁career , ▁but ▁if ▁they ▁fail ▁to ▁live ▁up ▁to ▁it , ▁they ▁are ▁dem oted ▁or ▁fired . ▁Human ▁individual ity ▁is ▁then ▁concept ual ized ▁in ▁terms ▁of ▁the ▁relationship ▁between ▁bu yer ▁and ▁s eller . ▁ ▁M ask ing ▁The ▁third ▁step ▁in ▁his ▁argument ▁is , ▁that ▁the ▁practices ▁just ▁described ▁necessarily ▁lead ▁to ▁the ▁" mask ing " ▁of ▁behav iors ▁and ▁personal ities , ▁and ▁to ▁a ▁transformation ▁of ▁person ality ▁and ▁conscious ness . ▁It ▁is ▁not ▁just ▁that ▁people ▁can ▁rarely ▁be ▁" all ▁of ▁themselves " ▁while ▁performing ▁a ▁special ized ▁function ▁in ▁the ▁division ▁of ▁labour , ▁and ▁must ▁also ▁express ▁something ▁new ▁and ▁different . ▁There ▁are ▁also ▁many ▁compet ing , ▁conflic ting ▁and ▁contradict ory ▁interests ▁at ▁st ake ▁– ▁and ▁these ▁must ▁somehow ▁be ▁de alt ▁with ▁and ▁recon ci led ▁by ▁the ▁living ▁person . ▁ ▁D ifferent ▁interests ▁have ▁to ▁be ▁constantly ▁medi ated ▁and ▁def ended ▁in ▁every