ized . ▁ ▁Hyp oth eses ▁Hyp oth eses ▁are ▁critical ▁assumptions ▁about ▁how ▁a ▁business ▁will ▁work , ▁and ▁include ▁assumptions ▁about ▁target ▁market , ▁pr icing , ▁and ▁compet itors . ▁T ogether , ▁hypoth eses ▁make ▁up ▁the ▁business ▁model ▁for ▁a ▁startup . ▁▁ ▁Test ing ▁hypoth eses ▁means ▁that ▁the ▁founder ▁has ▁to ▁“ get ▁out ▁of ▁the ▁building ” ▁and ▁answer ▁three ▁questions ▁about ▁the ▁business : ▁ ▁Do ▁we ▁really ▁understand ▁the ▁customer ' s ▁problem ▁or ▁need ? ▁▁ ▁Do ▁enough ▁people ▁care ▁about ▁the ▁problem ▁or ▁need ▁to ▁deliver ▁a ▁huge ▁business ? ▁▁ ▁Will ▁they ▁care ▁enough ▁to ▁tell ▁their ▁friends ▁and ▁grow ▁the ▁business ▁quickly ? ▁▁ ▁Hyp oth eses ▁can ▁be ▁tested ▁in ▁several ▁ways . ▁Creating ▁an ▁M VP ▁is ▁one ▁way ▁to ▁quickly ▁test ▁mock ups ▁and ▁ideas ▁in ▁the ▁real ▁world , ▁especially ▁with ▁Web ▁and ▁mobile ▁start ups . ▁▁ ▁Hyp oth eses ▁change ▁as ▁a ▁result ▁of ▁testing ▁and ▁customer ▁feedback . ▁The ▁changed ▁hypoth eses ▁are ▁incorpor ated ▁into ▁new ▁iterations ▁of ▁the ▁startup ▁business ▁model . ▁ ▁P ivot ▁The ▁pivot ▁is ▁“ a ▁struct ural ▁course ▁correction ▁to ▁test ▁a ▁new ▁fundamental ▁hypothesis ▁about ▁a ▁product , ▁strategy ▁[ or ] ▁engine ▁of ▁growth .” ▁It ▁is ▁the ▁process ▁of ▁changing ▁a ▁part ▁or ▁parts ▁of ▁the ▁business ▁model ▁to ▁reflect ▁reality . ▁▁ ▁The ▁customer ▁development ▁process ▁assumes ▁that ▁most ▁of ▁the ▁initial ▁assumptions ▁of ▁the ▁business ▁model ▁will ▁be ▁wrong .