▁featured ▁a ▁f ried ▁ch icken ▁cut let ▁with ▁sh red ded ▁lett uce ▁and ▁pe pper ▁may onna ise , ▁with ▁a ▁ses ame ▁seed ▁b un . ▁The ▁sand wich ▁was ▁very ▁popular ▁because ▁of ▁its ▁afford ability ▁-- ▁it ▁cost ▁only ▁ 9 9 ▁c ents . ▁The ▁sand wich , ▁like ▁all ▁K FC ▁products , ▁featured ▁the ▁Colonel ' s ▁famous ▁ 1 1 ▁her bs ▁and ▁sp ices , ▁making ▁it ▁a ▁" B ull ' s - ey e ▁for ▁taste " ▁ ▁Background ▁ ▁According ▁to ▁the ▁Executive ▁Vice ▁President ▁of ▁Mark eting ▁at ▁K FC , ▁Scott ▁Ber gren ▁" The ▁K FC ▁Sn acker ▁was ▁a ▁huge ▁hit ▁with ▁consum ers ▁because ▁it ▁satisfies ▁their ▁need ▁for ▁a ▁high - quality , ▁afford able , ▁port able ▁ch icken ▁sand wich ." ▁Official s ▁at ▁K FC ▁credit ▁the ▁popular ity ▁of ▁the ▁sand wich ▁to ▁its ▁convenience ▁and ▁user - friend lin ess . ▁Ber gen ▁also ▁comments ▁on ▁the ▁port ability ▁of ▁the ▁sand wich , ▁light ly ▁hint ing ▁at ▁the ▁idea ▁that ▁this ▁sand wich ▁is ▁all ▁around ▁good ▁-- ▁it ▁t ast es ▁good , ▁it ' s ▁cheap , ▁and ▁it ' s ▁transport able . ▁Ber gen ▁added , ▁" The ▁K FC ▁Sn acker ▁is ▁an ▁example ▁of ▁how ▁K FC ▁is ▁becoming ▁more ▁relevant ▁to ▁today ' s ▁consum ers . ▁We ▁are ▁appe aling ▁to ▁individuals ▁as ▁well ▁as ▁families ▁with ▁products ▁that