▁Cre ation ▁Records ▁( named ▁after ▁cult ▁ 1 9 6 0 s ▁band ▁The ▁Cre ation ) ▁with ▁Dick ▁Green ▁and ▁Joe ▁F oster . ▁ ▁McG ee ▁said ▁that ▁his ▁intention ▁with ▁Cre ation ▁" was ▁to ▁merge ▁psych ed elia ▁with ▁punk ▁rock ". ▁He ▁also ▁formed ▁the ▁band ▁B iff ▁Bang ▁Pow ! ▁( named ▁after ▁The ▁Cre ation ' s ▁song ), ▁which ▁would ▁continue ▁until ▁ 1 9 9 1 , ▁and ▁began ▁running ▁a ▁club ▁night ▁called ▁" The ▁Living ▁Room " ▁at ▁The ▁Adams ▁Ar ms ▁in ▁Central ▁London . ▁He ▁also ▁began ▁man aging ▁then - unknown ▁The ▁Jesus ▁and ▁Mary ▁Ch ain , ▁whose ▁first ▁single ▁was ▁issued ▁on ▁McG ee ' s ▁label ▁in ▁November ▁ 1 9 8 4 . ▁ ▁Music ▁industry ▁career ▁ ▁Cre ation ▁Records ▁Cre ation ▁Records ▁was ▁one ▁of ▁the ▁key ▁labels ▁in ▁the ▁mid - 8 0 s ▁ind ie ▁movement , ▁with ▁early ▁releases ▁featuring ▁artists ▁such ▁as ▁Pr imal ▁S cre am , ▁The ▁J asm ine ▁M inks , ▁and ▁The ▁Lo ft . ▁When ▁The ▁Jesus ▁And ▁Mary ▁Ch ain ▁moved ▁to ▁Warner ▁Brothers ▁in ▁ 1 9 8 5 , ▁Cre ation ▁was ▁able ▁to ▁use ▁McG ee ' s ▁prof its ▁as ▁their ▁manager ▁to ▁release ▁singles ▁by ▁acts ▁including ▁Pr imal ▁S cre am , ▁F elt , ▁and ▁The ▁We ather ▁Pro ph ets . ▁While ▁these ▁records ▁were ▁not ▁commer cially ▁successful , ▁McG ee '