▁Mark eting ▁The ▁own ers ▁of ▁the ▁franch ise ▁have ▁undert aken ▁an ▁extensive ▁market ing ▁campaign ▁of ▁these ▁characters ▁across ▁many ▁media . ▁In ▁addition ▁to ▁the ▁" Ha unted ▁M ansion ▁Hol iday ▁at ▁Disney land " ▁featuring ▁" Tim ▁Bur ton ' s ▁The ▁Night m are ▁Before ▁Christmas ▁characters ," ▁Jack ▁Sk ell ington , ▁S ally , ▁P aj ama ▁Jack , ▁and ▁the ▁mayor ▁have ▁been ▁made ▁into ▁B end ies ▁figures , ▁while ▁Jack ▁and ▁S ally ▁even ▁appear ▁in ▁fine ▁art . ▁Moreover , ▁S ally ▁has ▁been ▁made ▁into ▁an ▁action ▁figure ▁and ▁a ▁Hall owe en ▁cost ume . ▁The ▁Mayor ▁has ▁been ▁made ▁into ▁a ▁B end ies ▁figure . ▁Jack ▁is ▁also ▁the ▁tit ular ▁character ▁in ▁the ▁short ▁story ▁" Tim ▁Bur ton ' s ▁The ▁Night m are ▁Before ▁Christmas : ▁Jack ' s ▁story ." ▁ ▁O dd ly ▁enough , ▁Jim ▁Edwards ▁actually ▁cont ends ▁that ▁" Tim ▁Bur ton ' s ▁animated ▁movie ▁The ▁Night m are ▁Before ▁Christmas ▁is ▁really ▁a ▁movie ▁about ▁the ▁market ing ▁business . ▁The ▁movie ' s ▁lead ▁character , ▁Jack ▁Sk ell ington , ▁the ▁chief ▁market ing ▁officer ▁( C MO ) ▁for ▁a ▁successful ▁company ▁dec ides ▁that ▁his ▁success ▁is ▁b oring ▁and ▁he ▁wants ▁the ▁company ▁to ▁have ▁a ▁different ▁business ▁plan . ▁Some ▁have ▁wonder ed ▁which ▁real - life ▁company ▁failure ▁the ▁movie ▁is ▁based ▁on : ▁Ser gio ▁Z yman ' s