, ▁traditional ▁in ks ▁and , ▁in ▁some ▁cases , ▁spe cially ▁designed ▁type faces ), ▁and ▁were ▁often ▁bound ▁by ▁hand . ▁Care ful ▁consideration ▁was ▁given ▁to ▁format , ▁page ▁design , ▁type , ▁illustr ation ▁and ▁binding , ▁in ▁order ▁to ▁produce ▁a ▁un ified ▁whole . ▁The ▁movement ▁dw ind led ▁during ▁the ▁world wide ▁de pression ▁of ▁the ▁ 1 9 3 0 s , ▁as ▁the ▁market ▁for ▁lux ury ▁goods ▁ev apor ated . ▁Since ▁the ▁ 1 9 5 0 s , ▁there ▁has ▁been ▁a ▁res urg ence ▁of ▁interest , ▁especially ▁among ▁artists , ▁in ▁the ▁experimental ▁use ▁of ▁letter press ▁printing , ▁paper - making ▁and ▁hand - book binding ▁in ▁producing ▁small ▁ed itions ▁of ▁' art ists ' ▁books ', ▁and ▁among ▁amateur ▁( and ▁a ▁few ▁professional ) ▁enthus iast s ▁for ▁traditional ▁printing ▁methods ▁and ▁for ▁the ▁production ▁' values ' ▁of ▁the ▁private ▁press ▁movement . ▁ ▁New ▁Zealand ▁In ▁New ▁Zealand ▁university ▁private ▁press es ▁have ▁been ▁significant ▁in ▁the ▁private ▁press ▁movement . ▁Private ▁press es ▁are ▁active ▁at ▁three ▁New ▁Zealand ▁univers ities : ▁A uck land ▁( H ollow ay ▁Press ), ▁Victoria ▁( W ai - te - ata ▁Press ) ▁and ▁O tag o ▁( O t ak ou ▁Press ). ▁ ▁North ▁America ▁A ▁ 1 9 8 2 ▁News week ▁article ▁about ▁the ▁reb irth ▁of ▁the ▁hand ▁press ▁movement ▁assert ed ▁that ▁Harry ▁Dun can ▁was ▁" cons