1 2 5 , 0 0 0 ▁pairs ▁of ▁je ans . ▁In ▁their ▁fifth ▁year ▁they ▁collected ▁over ▁a ▁million ▁pairs ▁in ▁ 2 0 1 2 . ▁In ▁ 2 0 0 8 ▁and ▁ 2 0 0 9 , ▁A é rop ost ale ▁don ated ▁ 1 0 , 0 0 0 ▁pairs ▁of ▁new ▁je ans ▁to ▁the ▁campaign . ▁ ▁In ▁ 2 0 1 0 , ▁after ▁the ▁after math ▁of ▁the ▁earth qu ake ▁in ▁H ait i , ▁for ▁every ▁pair ▁of ▁je ans ▁that ▁was ▁don ated ▁by ▁customers , ▁A é rop ost ale ▁sent ▁a ▁brand ▁new ▁pair ▁to ▁H ait i . ▁In ▁ 2 0 1 5 , ▁the ▁company ▁te amed ▁up ▁with ▁British ▁pop ▁band ▁The ▁V amps ▁to ▁promote ▁aw aren ess . ▁The ▁school ▁with ▁the ▁most ▁je ans ▁collected ▁received ▁a ▁private ▁concert ▁from ▁the ▁band . ▁There ▁were ▁over ▁ 8 2 , 0 0 0 ▁participants ▁and ▁the ▁company ▁raised ▁ 7 2 2 , 0 7 2 ▁pairs ▁of ▁je ans ▁in ▁total . ▁Also ▁they ▁promoted ▁the ▁show ▁Greek ▁Season ▁ 1 ▁DVD ▁with ▁a ▁free ▁T - sh irt ▁with ▁a ▁$ 5 0 ▁purchase . ▁In ▁the ▁same ▁year , ▁A é rop ost ale ▁organized ▁Real ▁Te en ▁contest ▁to ▁discover ▁new ▁talent ▁among ▁te en agers . ▁The ▁top ▁ 8 ▁w inners ▁of ▁the ▁contest ▁received ▁$ 5 , 0 0 0 ▁personal ▁college ▁scholar