▁a ▁variety ▁of ▁char ms ▁that ▁are ▁meant ▁to ▁tell ▁a ▁story . ▁ ▁History ▁At ▁age ▁ 1 4 , ▁Isabel la ▁" B ella " ▁We ems ▁founded ▁the ▁company ▁in ▁ 2 0 1 0 ▁with ▁the ▁help ▁of ▁her ▁parents , ▁Chr iss y ▁and ▁Warren ▁We ems . ▁Int ending ▁to ▁generate ▁enough ▁money ▁to ▁buy ▁a ▁car ▁for ▁her ▁ 1 6 th ▁birth day , ▁We ems ▁used ▁$ 3 5 0 ▁she ▁saved ▁from ▁b ab ys itting ▁and ▁$ 3 5 0 ▁her ▁parents , ▁Chr iss y ▁We ems ▁and ▁Warren ▁We ems , ▁gave ▁her ▁to ▁start ▁her ▁company . ▁Her ▁mother ▁agreed ▁to ▁be ▁her ▁business ▁partner , ▁though ▁she ▁currently ▁is ▁not ▁employed ▁by ▁the ▁company . ▁ ▁We ems ▁originally ▁used ▁v int age ▁glass ▁lock ets ▁purchased ▁online ▁and ▁pieces ▁of ▁j ew el ry , ▁g ems , ▁and ▁others ▁objects ▁to ▁fill ▁them . ▁ ▁Chr iss y ▁and ▁B ella ▁We ems ▁began ▁s elling ▁the ▁lock ets ▁at ▁parties ▁at ▁their ▁home ▁and ▁in ▁ 2 0 1 1 ▁r ented ▁a ▁k ios k ▁in ▁the ▁m all ▁to ▁sell ▁from . ▁Unable ▁to ▁pay ▁rent , ▁they ▁received ▁a ▁loan ▁from ▁a ▁family ▁friend ▁that ▁allowed ▁them ▁to ▁continue ▁their ▁business ▁long ▁enough ▁to ▁generate ▁enough ▁re venue . ▁After ▁one ▁and ▁a ▁half ▁years , ▁they ▁transformed ▁the ▁company ▁into ▁a ▁direct ▁sales ▁model . ▁ ▁Business ▁The ▁company ▁runs ▁a