▁fully ▁hyd ra ul ic ▁bra kes ▁and ▁Dub on net ▁front ▁susp ension . ▁Other ▁features ▁included ▁a ▁full - syn chrom esh ▁g ear box , ▁mechanical ▁wind screen ▁w ip ers ▁and ▁a ▁' six - stage ' ▁car b ure tor . ▁Pr iced ▁at ▁£ 1 6 8 - 1 8 2 , ▁the ▁ 1 0 - 4 ▁was ▁only ▁slightly ▁more ▁expensive ▁than ▁old - f ashion ed ▁equival ents ▁from ▁Austin ▁and ▁Morris ▁and ▁cost ▁around ▁£ 3 0 ▁more ▁than ▁the ▁che apest ▁ 1 0 - hor se power ▁class ▁car ▁on ▁sale , ▁the ▁Ford ▁ 7 W . ▁The ▁model ▁was ▁promoted ▁as ▁" The ▁£ 1 ▁Mill ion ▁Motor ▁Car ", ▁reflect ing ▁the ▁supposed ▁invest ment ▁in ▁its ▁design ▁and ▁production ▁and ▁was ▁noted ▁for ▁its ▁excellent ▁fuel ▁economy ▁of ▁over ▁ 4 0 mp g ▁when ▁tour ing ▁due ▁to ▁its ▁efficient ▁modern ▁engine ▁and ▁light weight ▁body . ▁The ▁ 1 0 - 4 ▁was ▁considered ▁to ▁be ▁the ▁fin est ▁small ▁car ▁in ▁the ▁world ▁at ▁the ▁time ▁of ▁its ▁launch ▁and ▁initial ▁demand ▁greatly ▁exceed ed ▁production ▁capacity . ▁Just ▁six ▁months ▁after ▁the ▁ 1 0 - 4 ' s ▁launch , ▁the ▁ 1 0 , 0 0 0 th ▁example ▁left ▁L ut on ▁- ▁a ▁production ▁record ▁for ▁the ▁V aux hall ▁at ▁the ▁time . ▁The ▁H - type ▁ 1 0 - 4 ▁was ▁only ▁the ▁first ▁and ▁smallest