0 , ▁the ▁town ▁of ▁August a ▁h ired ▁a ▁press ▁ag ency ▁to ▁help ▁stim ulate ▁its ▁economy . ▁The ▁New ▁York ▁City - based ▁firm ▁Au Lock hart ▁International , ▁Inc . ▁was ▁h ired ▁and ▁given ▁a ▁budget ▁of ▁$ 3 7 , 5 0 0 ▁to ▁$ 5 0 , 0 0 0 ▁to ▁create ▁and ▁publish ▁an ▁advert ising ▁campaign ▁aim ed ▁at ▁attract ing ▁tour ists . ▁The ▁firm ▁published ▁a ▁g host ▁story ▁about ▁the ▁pill ar ▁in ▁newsp apers ▁across ▁the ▁country . ▁The ▁story ▁refers ▁to ▁the ▁pill ar ▁as ▁“ The ▁Ha unted ▁P ill ar .” ▁ ▁According ▁to ▁local ▁folk - l ore , ▁a ▁pre acher ▁who ▁was ▁denied ▁the ▁right ▁to ▁pre ach ▁there , ▁"... ▁threatened ▁that ▁a ▁great ▁wind ▁would ▁destroy ▁the ▁place ▁except ▁for ▁one ▁pill ar ▁and ▁that ▁who ever ▁tried ▁to ▁remove ▁this ▁remaining ▁pill ar ▁would ▁be ▁struck ▁dead ," ▁according ▁to ▁a ▁person ▁interview ed ▁by ▁The ▁August a ▁Chron icle . ▁ ▁The ▁market ▁was ▁located ▁directly ▁in ▁the ▁middle ▁of ▁Broad ▁Street , ▁and ▁once ▁it ▁was ▁removed ▁August ans ▁were ▁rel uct ant ▁to ▁build ▁there ▁again . ▁" Now ▁that ▁the ▁Market ▁House ▁is ▁in ▁ru ins , ▁we ▁think ▁it ▁may ▁be ▁opport une ▁to ▁suggest ▁that ▁it ▁never ▁be ▁re built ▁upon ▁the ▁same ▁spot . ▁It ▁was , ▁at ▁best , ▁an ▁uns ight ly ▁ed ifice ▁and ▁mar red ▁the ▁grand ▁bou lev ard