X ' s ▁stud ios ▁are ▁located ▁at ▁Inter change ▁Place ▁in ▁La ▁C ros se ▁at ▁the ▁intersection ▁of ▁I - 9 0 / US ▁ 5 3 / W IS ▁ 3 5 ▁and ▁Rose ▁Street ▁( h ence ▁the ▁postal ▁address ▁name ), ▁and ▁its ▁transmit ter ▁is ▁located ▁in ▁La ▁C res cent , ▁Minnesota ▁near ▁the ▁stud ios ▁of ▁ABC ▁affili ate ▁W X OW ▁( channel ▁ 1 9 ). ▁▁ ▁W E U X ▁( virtual ▁channel ▁ 4 8 , ▁U H F ▁digital ▁channel ▁ 2 1 ) ▁in ▁Ch ipp ew a ▁F alls ▁oper ates ▁as ▁a ▁full - time ▁satellite ▁of ▁W LA X , ▁serving ▁E au ▁Cla ire ▁and ▁the ▁Ch ipp ew a ▁Valley . ▁W E U X ▁maintain s ▁a ▁news ▁b ureau ▁and ▁advert ising ▁sales ▁office ▁on ▁W IS ▁ 9 3 ▁in ▁E au ▁Cla ire ▁along ▁the ▁US ▁ 5 3 ▁and ▁Business ▁US ▁ 5 3 / H ast ings ▁Way ▁inter change , ▁and ▁its ▁transmit ter ▁is ▁located ▁sout heast ▁of ▁Col f ax , ▁along ▁the ▁D unn – Ch ipp ew a ▁county ▁line . ▁ ▁History ▁ ▁W LA X ▁signed ▁on ▁the ▁air ▁on ▁November ▁ 1 0 , ▁ 1 9 8 6 ▁with ▁an ▁analog ▁signal ▁on ▁U H F ▁channel ▁ 2 5 . ▁After ▁a ▁few ▁months ▁as ▁Western ▁Wisconsin ' s ▁first ▁general - ent ertain ment ▁independent ▁station ,