▁been ▁champion ed ▁via ▁the ▁brand ▁over ▁the ▁past ▁ 1 5 ▁years , ▁including ▁Dub step ▁production ▁and ▁DJ ▁master s ▁Pl astic ian ▁and ▁J oker , ▁Gr ime ▁artists ▁J 2 K , ▁Cra zy ▁T itch ▁and ▁Py rel li . ▁Vir us ▁Sy nd icate , ▁Ill aman , ▁Last ▁Japan , ▁R in se ▁FM ' s ▁Jam ie ▁George , ▁Ch vr ches , ▁and ▁more ▁recently ▁the ▁lik es ▁of ▁UK ▁artists ▁Rap man , ▁My ers , ▁Tommy B , ▁ 6 ix 7 , ▁Dev lin , ▁The ▁Real ▁PK , ▁G ek o , ▁Ris ky ▁Road z , ▁Joe ▁Gr ind ▁and ▁US ▁ra pper ▁ 5 0 ▁Cent . ▁ ▁Store ▁King ▁App arel ▁opened ▁their ▁pop - up ▁shop ▁in ▁London ’ s ▁Cov ent ▁Garden ▁in ▁ 2 0 0 9 . ▁Loc ated ▁on ▁Earl ham ▁Street ▁in ▁Seven ▁D ial s ▁the ▁store ▁gained ▁huge ▁popular ity ▁for ▁its ▁bi - week ly ▁in ▁store ▁music ▁performances . ▁With ▁a ▁full ▁sound ▁system ▁installed ▁and ▁free ▁te qu ila ▁mix ers ▁on ▁every ▁night , ▁the ▁store ▁would ▁attract ▁hundreds ▁of ▁people ▁to ▁each ▁free ▁gig ▁with ▁notable ▁names ▁performing ▁from ▁UK ▁artists ▁Vir us ▁Sy nd icate , ▁R in se ▁FM ▁DJ ’ s ▁and ▁US ▁hip ▁hop ▁leg ends ▁Gang st arr . ▁As ▁a ▁pop ▁up ▁store , ▁K ING ▁app arel ▁vac ated ▁the ▁unit ▁in ▁early ▁ 2 0 1