▁Category : SM ▁Entertainment ▁EP s ▁Category : K ore an - language ▁EP s ▁Category : Gen ie ▁Music ▁EP s <0x0A> </s> ▁The ▁Priv acy ▁and ▁Electron ic ▁Communic ations ▁( EC ▁Direct ive ) ▁Reg ulations ▁ 2 0 0 3 ▁is ▁a ▁law ▁in ▁the ▁United ▁Kingdom ▁which ▁made ▁it ▁un law ful ▁to , ▁amongst ▁other ▁things , ▁transmit ▁an ▁autom ated ▁recorded ▁message ▁for ▁direct ▁market ing ▁purposes ▁via ▁a ▁tele phone , ▁without ▁prior ▁consent ▁of ▁the ▁subscri ber . ▁The ▁law ▁implements ▁an ▁EU ▁directive , ▁the ▁Priv acy ▁and ▁Electron ic ▁Communic ations ▁Direct ive ▁ 2 0 0 2 . ▁▁▁ ▁One ▁of ▁the ▁key ▁ten ets ▁of ▁this ▁legisl ation ▁u ph olds ▁that ▁it ▁is ▁un law ful ▁to ▁send ▁someone ▁direct ▁market ing ▁if ▁they ▁have ▁not ▁specifically ▁granted ▁permission ▁( via ▁an ▁opt - in ▁agreement ) ▁in ▁the ▁absence ▁of ▁a ▁previous ▁relationship ▁between ▁the ▁parties . ▁Organ is ations ▁cannot ▁merely ▁add ▁people ' s ▁details ▁to ▁their ▁market ing ▁database ▁and ▁offer ▁an ▁opt ▁out ▁after ▁they ▁have ▁started ▁sending ▁direct ▁market ing . ▁For ▁this ▁reason ▁the ▁reg ulations ▁offer ▁increased ▁consumer ▁protection ▁from ▁direct ▁market ing . ▁ ▁The ▁reg ulations ▁can ▁be ▁enfor ced ▁against ▁an ▁off ending ▁company ▁or ▁individual ▁anywhere ▁in ▁the ▁European ▁Union . ▁The ▁Information ▁Commission er ' s ▁Office ▁has ▁responsibility ▁for ▁the ▁enfor cement ▁of ▁un sol ic ited ▁e - mail s ▁and ▁cons iders ▁compla