▁are ▁in ▁t une ▁with ▁their ▁l ifest yle ▁needs ." ▁According ▁to ▁Ber gren , ▁The ▁Sn acker ▁is ▁also ▁a ▁part ▁of ▁a ▁campaign ▁that ▁K FC ▁has ▁taken ▁on ▁in ▁order ▁to ▁appeal ▁to ▁the ▁individual ▁and ▁families . ▁This ▁is ▁easily ▁notice able ▁in ▁their ▁more ▁recent ▁advert is ements ▁which ▁feature ▁a ▁different , ▁more ▁l ively ▁and ▁inv iting ▁version ▁of ▁the ▁colon el , ▁as ▁well ▁as ▁an ▁exp ans ive ▁amount ▁of ▁de als ▁and ▁coup ons ▁they ▁offer ▁such ▁as ▁the ▁$ 5 ▁fill - up ▁me als ▁or ▁the ▁family ▁dinner ▁comb os . ▁ ▁There ▁has ▁been ▁spec ulation ▁that ▁the ▁sand wich ▁was ▁dis cont in ued ▁because ▁of ▁its ▁explos ive ▁popular ity . ▁It ▁drew ▁attention ▁away ▁from ▁K FC ' s ▁main ▁course , ▁the ▁classic ▁bucket ▁of ▁ch icken . ▁The ▁K FC ▁Sn acker ' s ▁port ability , ▁combined ▁with ▁its ▁great ▁taste ▁and ▁cheap ▁price ▁made ▁for ▁a ▁ste ep ▁competition ▁for ▁K FC ' s ▁original ▁glory . ▁This ▁eventually ▁led ▁to ▁the ▁company ▁dis continu ing ▁the ▁sand wich ▁all ▁together ▁around ▁ 2 0 1 3 – 2 0 1 4 . ▁F ans ▁were ▁fr ustr ated ▁and ▁took ▁to ▁social ▁media ▁to ▁voice ▁their ▁" d iss atisf action ". ▁K FC ▁eventually ▁released ▁another ▁small ▁size ▁ch icken ▁sand wich ▁to ▁replace ▁the ▁Sn acker ▁called ▁the ▁Ch icken ▁Little . ▁The ▁Ch icken ▁Little ▁is ▁similar ▁to