▁Many ▁influen cers ▁claim ▁to ▁work ▁exclus ively ▁with ▁br ands ▁they ▁really ▁like ▁and ▁would ▁recommend ▁in ▁private ▁as ▁well . ▁In fl uen cer ▁Camil le ▁Char rière ▁reported ly ▁turned ▁down ▁a ▁ 5 - digit ▁offer ▁of ▁M acy ’ s , ▁because ▁she ▁could ▁not ▁identify ▁with ▁the ▁clothes : ▁“ At ▁the ▁end ▁of ▁the ▁day , ▁I ’ m ▁s elling ▁my ▁taste ▁and ▁my ▁eye ▁– ▁if ▁I ▁do ▁things ▁off - brand ▁I ▁will ▁lose ▁the ▁respect ”. ▁ ▁For ▁fashion ▁influen cers ▁▁ ▁Success ful ▁fashion ▁influen cers ▁generate ▁an ▁income ▁through ▁their ▁social ▁media ▁activities ▁that ▁enables ▁them ▁to ▁quit ▁their ▁jobs ▁and ▁focus ▁sole ly ▁on ▁their ▁social ▁media ▁career . ▁German ▁fashion ▁influen cer ▁X enia ▁van ▁der ▁Wood sen ▁( x enia over d ose ) ▁left ▁her ▁full - time ▁job ▁at ▁an ▁invest ment ▁trust , ▁when ▁she ▁realized ▁that ▁she ▁could ▁ear n ▁more ▁money ▁with ▁a ▁single ▁Inst agram ▁post ▁than ▁working ▁man a ▁full ▁day ▁in ▁a ▁regular ▁job . ▁ ▁Until ▁fashion ▁influen cer ▁Daniel le ▁Bern stein ▁spoke ▁out ▁on ▁her ▁mid - six ▁figures ▁income ▁in ▁ 2 0 1 5 , ▁financial ▁information ▁about ▁the ▁influen cer ▁business ▁were ▁relatively ▁rare ▁and ▁incons istent . ▁In ▁ 2 0 1 7 , ▁a ▁study ▁of ▁Jung ▁von ▁Matt , ▁Brand new ▁IO ▁and ▁Fac el ift ▁revealed ▁that ▁such ▁a ▁high ▁income ▁is ▁relatively ▁rare ▁among ▁influen cers . ▁Only