, ▁ 1 9 9 9 , ▁it ▁was ▁reported ▁that ▁Spe ars ▁was ▁planning ▁her ▁first ▁head lin ing ▁tour ▁to ▁support ▁her ▁first ▁studio ▁album , ▁... B aby ▁One ▁More ▁Time ▁( 1 9 9 9 ). ▁Short ly ▁after , ▁she ▁announced ▁that ▁the ▁tour ▁would ▁start ▁in ▁July . ▁On ▁May ▁ 1 2 , ▁ 1 9 9 9 , ▁Tommy ▁Hil fig er ▁was ▁announced ▁as ▁the ▁main ▁tour ▁spons or . ▁During ▁the ▁time ▁of ▁the ▁announ cement , ▁Spe ars ▁was ▁being ▁featured ▁in ▁the ▁" All St ars " ▁campaign ▁launched ▁by ▁the ▁company . ▁Hil fig er ▁spoke ▁about ▁the ▁spons or ship ▁saying , ▁" My ▁passion ▁for ▁music ▁has ▁always ▁inspired ▁my ▁designs . ▁This ▁year ▁we ▁have ▁really ▁put ▁music ▁in ▁the ▁fore front ▁of ▁everything ▁we ▁do . ▁Brit ney ▁represents ▁the ▁spirit ▁of ▁Tommy ▁Je ans ▁and ▁of ▁youth ▁today . ▁I ▁cannot ▁think ▁of ▁a ▁better ▁way ▁to ▁continue ▁this ▁exc iting ▁year ▁by ▁spons oring ▁one ▁of ▁today ' s ▁h ott est , ▁young ▁recording ▁artists ". ▁The ▁secondary ▁spons or ▁was ▁supposed ▁to ▁be ▁N est lé , ▁but ▁they ▁pulled ▁out ▁soon ▁after ▁provoc ative ▁photograph s ▁of ▁Spe ars ▁shot ▁by ▁David ▁La Ch ap elle ▁were ▁published ▁in ▁Rol ling ▁Stone . ▁Tour ▁dates ▁were ▁released ▁through ▁Pol l star ▁on ▁April ▁ 9 , ▁ 1 9 9 9 , ▁with ▁the ▁tour ▁kick ing ▁off ▁on ▁June ▁