0 0 0 , ▁lim ous ines ▁and ▁land au lett es ▁at ▁US $ 6 , 5 0 0 . ▁It ▁was ▁joined ▁by ▁the ▁ 5 2   hp ▁( 4 0   k W ) ▁Light ▁Six ▁Metropolitan , ▁with ▁electric ▁st arter ▁and ▁lights ; ▁the ▁tour er ▁and ▁run about ▁were ▁US $ 3 , 2 5 0 , ▁cou pe ▁US $ 3 , 8 5 0 , ▁and ▁lim ous ine ▁US $ 4 , 4 5 0 . ▁ ▁L oz ier ▁tried ▁to ▁expand ▁into ▁the ▁mid ▁pr iced ▁car ▁market ▁and ▁in ▁ 1 9 1 4 ▁offered ▁a ▁four - cy l inder ▁car ▁pr iced ▁at ▁US $ 2 , 0 0 0 . ▁It ▁faced ▁competition ▁from ▁the ▁US $ 2 0 0 0 ▁Eng er ▁ 4 0 , ▁the ▁che aper ▁F AL ▁at ▁US $ 1 7 5 0 , ▁the ▁US $ 1 6 0 0 ▁Oak land ▁ 4 0 , ▁The ▁Chal mers ▁Super ▁Six ▁at ▁US $ 3 2 0 0 , ▁Cole ▁Four ▁at ▁US $ 1 9 2 5 , ▁and ▁Western ' s ▁US $ 5 0 0 ▁G ale ▁Model ▁A ▁road ster , ▁to ▁name ▁just ▁a ▁few . ▁The ▁new ▁four ▁was ▁not ▁a ▁sales ▁success ▁and ▁company ▁fin ances ▁continued ▁to ▁fal ter . ▁After ▁a ▁failed ▁attempt ▁to ▁merge ▁with ▁Ford ▁Motor ▁Company , ▁the ▁company ▁declared ▁bank rupt cy ▁in ▁ 1 9 1