▁created ▁that ▁be ars ▁some ▁res embl ance ▁to ▁a ▁real ▁brand . ▁ ▁Television ▁programs ▁made ▁in ▁Canada ▁for ▁the ▁Canadian ▁market ▁are ▁not ▁permitted ▁to ▁show ▁or ▁mention ▁real ▁brand ▁names ▁except ▁in ▁certain ▁specific ▁circumstances . ▁The ▁CR TC ' s ▁prohib ition ▁of ▁product ▁pla cement ▁exists ▁primarily ▁to ▁prevent ▁produ cers ▁from ▁accepting ▁pay ola , ▁especially ▁if ▁accepting ▁it ▁affect s ▁cre ative ▁control ▁or ▁leads ▁produ cers ▁to ▁attempt ▁to ▁dece ive ▁the ▁audience ▁( by , ▁for ▁instance , ▁imp lying ▁that ▁X ▁Brand ▁O live ▁O il ▁is ▁the ▁best ▁brand ▁because ▁the ▁host ▁uses ▁it ). ▁In ▁some ▁instances ▁( es pecially ▁cook ing ▁and ▁home ▁improvement ▁shows ) ▁brand ▁names ▁are ▁merely ▁in ked , ▁t aped , ▁or ▁edited ▁out ; ▁in ▁dram atic ▁present ations , ▁however , ▁fake ▁brand ▁names ▁may ▁be ▁used . ▁The ▁restriction ▁does ▁not ▁apply ▁to ▁news ▁or ▁current ▁affairs ▁programs ▁when ▁mention ▁of ▁the ▁brand ▁is ▁necessary ▁to ▁fairly ▁and ▁fully ▁present ▁the ▁subject ▁matter , ▁and ▁it ▁does ▁not ▁apply ▁to ▁tele vised ▁sport ing ▁events , ▁where ▁brand ing ▁may ▁be ▁beyond ▁the ▁station ' s ▁control . ▁Program s ▁produced ▁outside ▁of ▁Canada ▁are ▁not ▁subject ▁to ▁these ▁rules . ▁ ▁Yet ▁another ▁reason ▁to ▁use ▁a ▁fict ional ▁brand ▁is ▁that ▁sometimes ▁a ▁product ▁is ▁itself ▁a ▁major ▁" character " ▁in ▁the ▁plot , ▁and ▁using ▁a ▁real ▁brand ▁would ▁limit ▁cre ativity ▁as ▁the ▁author ▁would ▁be ▁const