▁business ▁was ▁again ▁bo oming ▁in ▁the ▁mid - 1 9 9 0 s , ▁with ▁the ▁greatest ▁growth ▁coming ▁from ▁North ▁American ▁destin ations . ▁ ▁TH Y ▁launched ▁a ▁non stop ▁flight ▁to ▁New ▁York ▁City ▁in ▁July ▁ 1 9 9 4 . ▁ ▁The ▁company ' s ▁capital ▁continued ▁to ▁be ▁raised , ▁reaching ▁ 1 0   tr ill ion ▁T L ▁in ▁ 1 9 9 5 . ▁During ▁that ▁year , ▁the ▁air line ▁also ▁converted ▁three ▁of ▁its ▁Bo eing ▁ 7 2 7 s ▁to ▁dedicated ▁fre igh ters . ▁The ▁DC - 9 s ▁had ▁been ▁sold ▁off . ▁The ▁company ▁posted ▁a ▁$ 6   mill ion ▁profit ▁on ▁reven ues ▁of ▁$ 1   b ill ion ▁for ▁the ▁year . ▁While ▁prof itable , ▁TH Y ▁had ▁to ▁cont end ▁with ▁Turkey ' s ▁ex or bit ant ▁infl ation , ▁making ▁capital ▁improvements ▁difficult . ▁ ▁The ▁domestic ▁market ▁was ▁der eg ulated ▁in ▁ 1 9 9 6 , ▁allowing ▁new ▁scheduled ▁competition ▁from ▁char ter ▁air lines . ▁At ▁the ▁same ▁time , ▁larger ▁international ▁carri ers ▁were ▁providing ▁st iff ▁competition ▁on ▁routes ▁to ▁Western ▁Europe . ▁TH Y ▁entered ▁into ▁market ing ▁agre ements ▁with ▁other ▁international ▁air lines ▁to ▁enh ance ▁their ▁compet it iveness . ▁The ▁company ▁te amed ▁with ▁Japan ▁Airlines ▁to ▁offer ▁service ▁to ▁Os aka ▁and ▁Tokyo ▁in ▁ 1 9 9 7 ▁and ▁ 1 9 9 8 .