▁on ▁the ▁rock ▁scene . ▁ ▁Key ▁W N CR ▁personnel ▁( including ▁former ▁WH K - FM / WM MS ▁personal ities ▁Martin ▁Per lich ▁and ▁Billy ▁Bass , ▁and ▁station ▁new com er ▁David ▁S per o ) ▁were ▁soon ▁h ired ▁by ▁WM MS , ▁taking ▁most ▁of ▁their ▁audience ▁with ▁them . ▁ ▁During ▁this ▁time , ▁WM MS ▁used ▁s log ans ▁derived ▁from ▁its ▁call ▁sign : ▁first ▁as ▁" Music ▁Me ans ▁Sat isf action ", ▁and ▁later ▁as ▁the ▁place ▁" Where ▁Music ▁Me ans ▁Something ". ▁S ounds ▁described ▁the ▁station ▁programming ▁at ▁this ▁time ▁as ▁" tot ally ▁off - the - wall ▁in ▁its ▁choice ▁of ▁records , ▁playing ▁anything ▁it ▁liked . ▁It ' s ▁most ▁famous ▁for ▁heavily ▁plug ging ▁the ▁MC 5 , ▁the ▁Vel v ets ▁and ▁the ▁D oll s ▁on ▁one ▁hand ▁and ▁science - art ▁groups ▁like ▁So ft ▁Machine ▁and ▁King ▁C rim son ▁on ▁the ▁other ." ▁ ▁Under ▁the ▁leadership ▁of ▁station ▁manager ▁Billy ▁Bass ▁and ▁program ▁director ▁Den ny ▁Sand ers ▁( who ▁came ▁to ▁WM MS ▁from ▁Boston ▁in ▁ 1 9 7 1 ), ▁WM MS ▁helped ▁break ▁many ▁new ▁rock ▁artists ▁nation ally , ▁most ▁not ably ▁David ▁B owie . ▁ ▁Based ▁on ▁consider ably ▁high ▁record ▁sales ▁in ▁the ▁Cleveland ▁market , ▁B owie ▁( in ▁his ▁Z ig gy ▁St ard ust ▁persona ▁alongside ▁The ▁Sp iders ▁from ▁Mars ) ▁k icked ▁off ▁his ▁first