▁of ▁the ▁market . ▁The ▁re cess ion ▁of ▁ 2 0 0 8 ▁& 2 0 0 9 ▁gave ▁birth ▁to ▁another ▁termin ology ▁in ▁India ▁- Reg ional ▁PR ▁and ▁the ▁companies ▁who ▁were ▁once ▁upon ▁a ▁time ▁hook ed ▁to ▁p ink ▁papers , ▁looking ▁for ▁presence ▁in ▁regional ▁d ail ies . ▁Regional ▁Public ▁Rel ations ▁set ▁up ▁country ' s ▁first ▁such ▁ag ency ▁where ▁core ▁focus ▁was ▁on ▁Tier - II ▁& ▁Tier - III ▁cities . ▁▁▁ ▁Natur ally ▁then , ▁India ▁and ▁similar ▁pac ed ▁econom ies ▁have ▁become ▁fav ored ▁destin ations ▁for ▁global ▁PR ▁fir ms ▁keen ▁to ▁extract ▁their ▁share ▁of ▁growth ▁from ▁this ▁market . ▁The ▁late ▁real ization ▁by ▁many ▁global ▁maj ors ▁that ▁India ▁has ▁an ▁equal ▁or ▁superior ▁potential ▁than ▁China , ▁has ▁left ▁quite ▁a ▁few ▁p ant ing ▁in ▁the ▁race ▁for ▁market - share . ▁However , ▁in ▁ 2 0 1 2 , ▁the ▁PR ▁market ▁has ▁slow ed ▁down ▁due ▁to ▁the ▁over c row ding ▁of ▁the ▁market ▁with ▁too ▁many ▁fighting ▁for ▁too ▁few . ▁year ▁ 2 0 0 9 ▁again ▁witness ▁the ▁rising ▁of ▁this ▁industry ▁but ▁more ▁over ▁in ▁tier ▁II ▁mark ets . ▁Some ▁regional ▁special ist ▁came ▁up ▁very ▁fast ▁to ▁serve ▁the ▁vast ▁PR ▁business ▁in ▁secondary ▁mark ets . ▁Regional ▁Public ▁Rel ations ▁was ▁first ▁such ▁PR ▁ag ency ▁who ▁rolled ▁down ▁from ▁tier - II ▁market ▁only . ▁▁ ▁At ul ▁Mal ik