, ▁new ▁techn ologies ▁and ▁models ▁that ▁origin ate ▁and ▁develop ▁in ▁the ▁consumer ▁space , ▁rather ▁than ▁in ▁the ▁enter prise ▁IT ▁sector ". ▁ ▁Business ▁imp lications ▁The ▁primary ▁impact ▁of ▁consumer ization ▁is ▁that ▁it ▁is ▁forcing ▁business es , ▁especially ▁large ▁enter pr ises , ▁to ▁re th ink ▁the ▁way ▁they ▁proc ure ▁and ▁manage ▁IT ▁equipment ▁and ▁services . ▁ ▁Histor ically , ▁central ▁IT ▁organizations ▁controlled ▁the ▁great ▁majority ▁of ▁IT ▁usage ▁within ▁their ▁fir ms , ▁choosing ▁or ▁at ▁least ▁appro ving ▁of ▁the ▁systems ▁and ▁services ▁that ▁employees ▁used . ▁Cons umer ization ▁enables ▁alternative ▁approaches . ▁Today , ▁employees ▁and ▁depart ments ▁are ▁becoming ▁increasing ly ▁self - su fficient ▁in ▁meeting ▁their ▁IT ▁needs . ▁Product s ▁have ▁become ▁easier ▁to ▁use , ▁and ▁cloud - based , ▁software - as - a - service ▁offer ings ▁are ▁address ing ▁an ▁ever - w iden ing ▁range ▁of ▁business ▁needs ▁in ▁areas ▁such ▁as ▁video - con fer encing , ▁digital ▁imag ing , ▁business ▁collaboration , ▁sales ▁force ▁support , ▁systems ▁back - up , ▁and ▁other ▁areas . ▁ ▁Similarly , ▁there ▁is ▁increasing ▁interest ▁in ▁so - called ▁Br ing ▁Your ▁O wn ▁Device ▁strateg ies , ▁where ▁individual ▁employees ▁can ▁choose ▁and ▁often ▁own ▁the ▁computers ▁and / or ▁smart ▁ph ones ▁they ▁use ▁at ▁work . ▁ ▁The ▁Apple ▁iPhone ▁and ▁i Pad ▁have ▁been ▁particularly ▁important ▁in ▁this ▁regard . ▁ ▁Both ▁products ▁were ▁designed ▁for