▁to ▁say ▁' Look ▁we ' ve ▁got ▁a ▁sub marine ▁and ▁ 8 0 8 ▁State ▁haven ' t ' ." ▁ ▁K ▁Foundation ▁ad ver ts ▁The ▁first ▁manifest ation ▁of ▁the ▁K ▁Foundation ▁was ▁a ▁series ▁of ▁ad ver ts ▁in ▁UK ▁national ▁newsp apers ▁in ▁ 1 9 9 3 . ▁The ▁first ▁ad ver ts , ▁in ▁July ▁ 1 9 9 3 , ▁were ▁crypt ic , ▁referring ▁to ▁" K ▁Time " ▁and ▁advis ing ▁readers ▁to ▁" K ick ▁out ▁the ▁clock s ". ▁There ▁was ▁also ▁an ▁advert ▁for ▁their ▁single ▁" K ▁C era ▁C era " ▁which ▁was ▁" Available ▁now here ▁... ▁no ▁formats " ▁and ▁which ▁was ▁not ▁planned ▁for ▁release ▁until ▁world ▁peace ▁was ▁established . ▁The ▁single ▁was ▁eventually ▁released , ▁but ▁only ▁in ▁Israel . ▁ ▁" When ▁the ▁first ▁in ▁a ▁strange ▁series ▁of ▁full - page ▁ad s ▁appeared ▁in ▁The ▁Independent ▁on ▁July ▁ 4 ", ▁said ▁The ▁Face , ▁" people ▁started ▁whisper ing . ▁The ▁cult ish ▁r het or ic , ▁the ▁unf ath om able ▁" Div ide ▁and ▁K reate " ▁s log ans , ▁the ▁K ▁symbols , ▁all ▁suggested ▁that ▁the ▁k ings ▁of ▁cultural ▁an archy ▁were ▁back ." ▁Each ▁advert ▁cost ▁between ▁£ 5 , 0 0 0 ▁and ▁£ 1 5 , 0 0 0 . ▁ ▁Turner ▁Prize ▁sub version ▁ ▁The ▁ 1 9 9 4 ▁K ▁Foundation ▁award ▁was ▁an ▁award