▁Italy . ▁ ▁After ▁serving ▁in ▁the ▁Italian ▁army ▁in ▁World ▁War ▁I , ▁he ▁trained ▁as ▁a ▁lawyer ▁and ▁began ▁his ▁practice ▁in ▁Milan . ▁ ▁He ▁soon ▁developed ▁an ▁acquaint ance ▁with ▁Gia como ▁C app ell in , ▁a ▁native ▁of ▁Ven ice ▁who ▁owned ▁a ▁Milan ▁anti ques ▁shop . ▁ ▁Career ▁In ▁ 1 9 2 1 ▁Ven ini ▁and ▁C app ell in ▁opened ▁a ▁glass ▁factory ▁on ▁the ▁islands ▁of ▁Mur ano , ▁the ▁historic ▁glass ▁production ▁center ▁in ▁the ▁l ago on ▁of ▁Ven ice , ▁Italy , ▁under ▁the ▁name ▁V et ri ▁So ff i ati ▁Mur an esi ▁C app ell in ▁Ven ini ▁& ▁C . ▁ ▁With ▁Luigi ▁Cer esa ▁and ▁Em ilio ▁Hoch s ▁as ▁invest ors , ▁they ▁arranged ▁to ▁purchase ▁the ▁recently ▁closed ▁Mur ano ▁glass ▁factory ▁of ▁Andrea ▁R iod a , ▁h ire ▁the ▁former ▁firm ' s ▁glass b low ers , ▁and ▁retain ▁R iod a ▁himself ▁to ▁serve ▁as ▁technical ▁director ▁of ▁the ▁vent ure . ▁ ▁Their ▁plans ▁went ▁quickly ▁aw ry , ▁however , ▁when ▁R iod a ▁died ▁before ▁production ▁had ▁begun . ▁ ▁Several ▁of ▁the ▁principal ▁glass b low ers ▁dec amp ed ▁to ▁found ▁a ▁compet itor ▁firm ▁under ▁the ▁name ▁Success ori ▁Andrea ▁R iod a . ▁ ▁Non eth eless , ▁the ▁vent ure ▁was ▁successfully ▁launched ▁and ▁prosper ed ▁with ▁support ▁from ▁the ▁found ers ' ▁distribution ▁contacts ▁in ▁Milan . ▁ ▁The