is ement ▁for ▁subscri ptions ▁were ▁inserted . ▁According ▁to ▁Land s borough , ▁the ▁b anner ▁was ▁only ▁intended ▁to ▁indicate ▁the ▁publishing ▁schedule ▁to ▁readers , ▁but ▁combined ▁with ▁the ▁other ▁changes ▁the ▁appearance ▁became ▁much ▁more ▁magazine - like . ▁These ▁changes ▁established ▁the ▁sequence ▁in ▁the ▁minds ▁of ▁readers ▁and ▁collect ors , ▁and ▁retro act ively ▁determined ▁that ▁M ush room ▁Men ▁from ▁Mars ▁had ▁been ▁the ▁first ▁in ▁the ▁series : ▁the ▁first ▁two ▁issues ▁had ▁carried ▁no ▁issue ▁number . ▁Issue ▁ 3 ▁was ▁also ▁the ▁first ▁issue ▁to ▁carry ▁the ▁edit ors ' ▁names : ▁Land s borough ▁used ▁the ▁pseud onym ▁L . G . ▁Hol mes ▁(" Hol mes " ▁was ▁his ▁middle ▁name ) ▁for ▁his ▁editing ▁role ▁on ▁the ▁magazine . ▁ ▁The ▁ca ption ▁did ▁apparently ▁help ▁sales : ▁Land s borough ▁subsequently ▁commented ▁that ▁while ▁Hamilton ' s ▁other ▁titles ▁were ▁s elling ▁perhaps ▁ 1 5 , 0 0 0 ▁copies , ▁Auth entic ▁managed ▁to ▁sell ▁ 3 0 , 0 0 0 . ▁After ▁the ▁b ann ers ▁were ▁in ▁place , ▁Hamilton ▁proposed ▁launch ing ▁a ▁month ly ▁sf ▁magazine . ▁Land s borough ▁was ▁concerned ▁about ▁the ▁work load , ▁and ▁also ▁felt ▁it ▁would ▁be ▁difficult ▁to ▁find ▁enough ▁good ▁material ; ▁Hamilton ▁refused ▁to ▁increase ▁the ▁pay ▁rate , ▁which ▁was ▁not ▁high ▁enough ▁to ▁attract ▁the ▁best ▁stories . ▁A ▁comprom ise ▁was ▁reached , ▁and ▁Auth entic ▁was ▁born ▁as