, ▁but ▁" it ▁remains ▁difficult ▁to ▁persu ade ▁them ▁to ▁consider ▁the ▁possibility ▁that ▁they , ▁too , ▁might ▁be ▁over util izing ▁labor atory ▁tests ." ▁In ▁November ▁ 2 0 1 1 , ▁the ▁American ▁Board ▁of ▁In ternal ▁Medicine ▁Foundation ▁began ▁the ▁Cho osing ▁Wis ely ▁campaign , ▁which ▁a ims ▁to ▁raise ▁aw aren ess ▁of ▁over tre at ment ▁and ▁change ▁phys ician ▁behavior ▁by ▁public izing ▁lists ▁of ▁tests ▁and ▁treat ments ▁that ▁are ▁often ▁over used , ▁and ▁which ▁do ctors ▁and ▁patients ▁should ▁try ▁to ▁avoid . ▁ ▁In ▁the ▁UK , ▁ 2 0 1 1 , ▁online ▁platform ▁Ask My GP ▁was ▁launched ▁to ▁decrease ▁the ▁amount ▁of ▁unnecessary ▁medical ▁appoint ments . ▁In ▁the ▁app ▁patients ▁are ▁given ▁a ▁question naire ▁about ▁their ▁sympt oms , ▁which ▁then ▁ass esses ▁the ▁patient ' s ▁need ▁for ▁medical ▁care . ▁The ▁program ▁was ▁a ▁success , ▁and ▁as ▁of ▁January ▁ 2 0 1 8 ▁has ▁managed ▁over ▁ 2 9 , 0 0 0 ▁patient ▁episodes . ▁ ▁In ▁April ▁ 2 0 1 2 , ▁the ▁L own ▁Institute ▁and ▁the ▁New ▁America ▁Foundation ▁Health ▁Policy ▁Program ▁conven ed ▁the ▁' A vo iding ▁A void able ▁Care ' ▁conference . ▁It ▁was ▁the ▁first ▁major ▁medical ▁conference ▁to ▁focus ▁entirely ▁on ▁over use , ▁and ▁it ▁included ▁present ations ▁from ▁speak ers ▁including ▁Bernard ▁L own , ▁Don ▁Ber wick , ▁Christ ine ▁Cass el , ▁Am it ab