▁" real " ▁photograph ▁of ▁the ▁made - up ▁Bet ts ▁to ▁the ▁final ▁image ▁shown ▁on ▁the ▁bill board . ▁These ▁were ▁re - cut ▁and ▁assemble d ▁to ▁create ▁the ▁functions ▁shown ▁in ▁the ▁" Ph otos ho pping " ▁sequence , ▁such ▁as ▁stretch ing ▁Bet ts ' s ▁neck ▁and ▁adjust ing ▁the ▁size ▁of ▁certain ▁of ▁her ▁fa cial ▁features . ▁Other ▁post - production ▁work ▁included ▁stabil ising ▁Bet ts ' s ▁head ▁in ▁the ▁center ▁of ▁the ▁shot ▁during ▁the ▁make - up ▁sequence , ▁covering ▁certain ▁continu ity ▁errors , ▁creating ▁and ▁compos iting ▁the ▁bill board ▁advert is ement , ▁and ▁construct ing ▁a ▁false ▁image - edit ing ▁interface . ▁ ▁Release ▁and ▁reception ▁ ▁E volution ▁was ▁incorpor ated ▁into ▁the ▁Canadian ▁Camp aign ▁for ▁Real ▁Beaut y ▁website ▁on ▁ 6 ▁October ▁ 2 0 0 6 ▁in ▁order ▁to ▁co inci de ▁with ▁the ▁start ▁of ▁the ▁Los ▁Angeles ▁F ashion ▁Week , ▁and ▁was ▁uploaded ▁by ▁art ▁director ▁Tim ▁Pi per ▁to ▁video ▁sharing ▁website ▁YouTube ▁shortly ▁after . ▁While ▁it ▁has ▁remained ▁a ▁largely ▁internet - based ▁campaign , ▁E volution ▁has ▁appeared ▁as ▁a ▁television ▁commercial ▁in ▁the ▁Netherlands ▁and ▁the ▁Middle ▁East , ▁and ▁in ▁the ▁U . S . ▁inside ▁commercial ▁breaks ▁in ▁The ▁Hills . ▁ ▁Once ▁uploaded , ▁the ▁advert ▁was ▁viewed ▁over ▁ 4 0 , 0 0 0 ▁times ▁in ▁its ▁first ▁day , ▁ 1 . 7 ▁million ▁times ▁within