▁Association . ▁ ▁H illy ▁was ▁formerly ▁the ▁vice - pres ident ▁of ▁Digital ▁As set ▁Management ▁and ▁Mark eting ▁Services ▁at ▁Sony ▁Music ▁Entertainment , ▁Inc . ▁ ▁Career ▁ ▁Sony ▁Music ▁Entertainment , ▁Inc ▁H illy ▁began ▁his ▁music ▁career ▁as ▁a ▁bass ▁player ▁in ▁a ▁band ▁of ▁which ▁he ▁was ▁also ▁the ▁manager . ▁ ▁He ▁made ▁a ▁lot ▁of ▁contacts ▁through ▁man aging ▁and ▁in ▁ 1 9 9 1 ▁found ▁himself ▁at ▁Sony ▁Records ▁as ▁a ▁part - time ▁invent ory ▁cl erk . ▁He ▁was ▁quickly ▁promoted ▁to ▁the ▁mail room ▁where ▁he ▁was ▁quickly ▁promoted ▁again . ▁ ▁In ▁only ▁three ▁years ▁he ▁was ▁promoted ▁through ▁the ▁ranks ▁to ▁Director ▁of ▁Mer ch and ising . ▁In ▁this ▁position , ▁H illy ▁was ▁responsible ▁for ▁design , ▁production , ▁and ▁distribution ▁for ▁various ▁artists ▁including ▁Michael ▁Jackson ▁and ▁Gl oria ▁Est ef an . ▁By ▁ 1 9 9 7 , ▁Jed ▁was ▁Sony ’ s ▁key ▁executive ▁responsible ▁for ▁super star ▁band ▁Cre ed ’ s ▁international ▁market ing ▁campaign ▁and ▁world wide ▁explos ion . ▁Following ▁millions ▁of ▁units ▁sold , ▁he ▁became ▁a ▁member ▁of ▁the ▁corpor ate ▁executive ▁team ▁and ▁was ▁asked ▁to ▁develop ▁new ▁business ▁strateg ies ▁for ▁Sony ’ s ▁Digital ▁As set ▁Management ▁In iti ative . ▁Ser ving ▁as ▁Corpor ate ▁Vice ▁President ▁and ▁Global ▁Manager ▁of ▁Business - to - Bus iness ▁App lications , ▁Jed ▁conce ived ▁of ▁and ▁directed ▁the ▁development ▁and ▁deployment ▁of ▁Sony