ing ▁strategy ▁since ▁the ▁ 1 9 9 0 s ▁has ▁been ▁fost ering ▁a ▁distinct ▁community ▁identity ▁in ▁connection ▁with ▁brand ing ▁efforts ▁including ▁online ▁communities ▁and ▁local , ▁regional ▁and ▁national ▁Duc ati ▁enthus iast ▁clubs . ▁There ▁are ▁more ▁than ▁ 4 0 0 ▁Duc ati ▁clubs ▁world wide ▁and ▁ 2 0 , 0 0 0 ▁registered ▁users ▁of ▁the ▁Duc ati ▁O wn ers ▁Club ▁web ▁site ▁and ▁ 1 7 , 0 0 0 ▁subscri bers ▁to ▁the ▁racing ▁web ▁site . ▁En th us iast s ▁and ▁rid ers ▁are ▁inform ally ▁referred ▁to ▁in ▁the ▁motor cy cling ▁community ▁as ▁Duc at ista ▁( sing ular ) ▁or ▁Duc at isti ▁( pl ural ). ▁ ▁In ▁North ▁America ▁there ▁are ▁several ▁Duc ati ▁enthus iast s ▁organizations ▁with ▁varying ▁degrees ▁of ▁factory ▁spons or ship , ▁such ▁as ▁the ▁Bay ▁Area ▁Des mo ▁O wn ers ▁Club ▁( B AD OC ) ▁located ▁in ▁and ▁around ▁the ▁city ▁of ▁San ▁Francisco , ▁CA . ▁Duc ati ▁R iders ▁of ▁Illinois ▁( D RI LL ) ▁located ▁in ▁Chicago , ▁IL . ▁DES MO , ▁the ▁Duc ati ▁En th us iast ▁Sport ▁Motor cycle ▁Organ ization , ▁is ▁a ▁North ▁American ▁group ▁affili ated ▁with ▁the ▁factory ▁Des mo ▁O wn ers ▁Club . ▁Some ▁groups ▁are ▁focused ▁on ▁v int age ▁Duc atis ▁while ▁several ▁are ▁based ▁primarily ▁or ▁entirely ▁on ▁email ▁discussion ▁lists ▁or ▁web ▁for ums . ▁ ▁Mer ch and