5 9 ▁and ▁service ▁stations ▁acquired ▁through ▁purchase ▁of ▁Cos den ▁and ▁other ▁companies ▁also ▁converted ▁to ▁the ▁F IN A ▁brand . ▁In ▁ 1 9 6 1 , ▁F IN A ▁introduced ▁its ▁P ink ▁Air ▁prom ot ional ▁campaign ▁not ing ▁that ▁while ▁F IN A ▁gas ol ines ▁were ▁loaded ▁with ▁all ▁the ▁same ▁ing red ients ▁that ▁made ▁their ▁fu els ▁" Ex actly ▁As ▁Good ▁As ▁The ▁Best " ▁adding ▁that ▁only ▁at ▁F IN A ▁stations ▁could ▁motor ists ▁get ▁" P ink ▁Air " ▁for ▁their ▁t ires ▁to ▁keep ▁them ▁from ▁d eter ior ating . ▁In ▁its ▁" P ink ▁Air " ▁ad s , ▁F ina ▁( then ▁under going ▁a ▁major ▁expansion ▁of ▁its ▁market ing ▁territory ▁which ▁en comp ass ed ▁the ▁Mid - Cont inent ▁region ▁from ▁Texas ▁to ▁Minnesota ) ▁noted ▁that ▁P ink ▁Air ▁was ▁arriv ing ▁at ▁new ▁F IN A ▁stations ▁as ▁fast ▁as ▁they ▁could ▁be ▁opened ▁and ▁set ▁a ▁goal ▁of ▁having ▁P ink ▁Air ▁in ▁all ▁of ▁its ▁stations ▁by ▁May ▁ 1 9 6 6 ▁- ▁five ▁years ▁later . ▁ ▁In ▁ 1 9 6 6 , ▁when ▁" P ink ▁Air " ▁finally ▁arrived ▁at ▁every ▁F IN A ▁station , ▁F IN A ▁replaced ▁that ▁campaign ▁with ▁a ▁new ▁one ▁regarding ▁an ▁ing red ient ▁in ▁its ▁gas oline ▁called ▁" P FL ASH ." ▁At ▁a ▁time ▁when ▁other ▁US ▁oil ▁companies ▁were ▁prom oting ▁their ▁gas