▁Inter active ▁Communic ations ▁, ▁Commun inc ate ▁India , ▁PR ▁P und it , ▁A im ▁High ▁Cons ult ing , ▁Mad ison ▁Public ▁Rel ations , ▁Integr al , ▁Fort una ▁PR ▁are ▁few ▁of ▁them . ▁ ▁PR ▁Cris is ▁in ▁India ▁and ▁its ▁mit ig ation ▁ ▁On ▁January ▁ 7 , ▁ 2 0 0 9 , ▁Ram aling a ▁Raj u , ▁the ▁erst while ▁chairman ▁of ▁S aty am ▁Ltd ., ▁India ' s ▁leading ▁IT ▁firm , ▁made ▁an ▁ad mission ▁of ▁conscious ▁fra ud ▁& ▁mis report ing ▁perpet r ated ▁by ▁him ▁over ▁several ▁years . ▁The ▁media ▁who ▁had ▁e ul og ized ▁him ▁till ▁then , ▁suddenly ▁turned ▁on ▁him ▁with ▁a ▁ven ge ance , ▁conscious ▁that ▁they ▁had ▁also ▁failed ▁in ▁their ▁duty ▁as ▁watch d ogs ▁of ▁business es . ▁This ▁crisis , ▁coinc ided ▁with ▁the ▁peak ▁of ▁the ▁global ▁crisis ▁and ▁held ▁the ▁potential ▁to ▁snow ball ▁into ▁a ▁cred ibility ▁& ▁trust ▁issue ▁for ▁brand ▁India ▁and ▁its ▁IT ▁fir ms , ▁where ▁several ▁billion ▁dollars ▁worth ▁of ▁services ▁were ▁being ▁out s our ced ▁every ▁year . ▁The ▁crisis ▁also ▁impact ed ▁several ▁companies ▁associated ▁with ▁S aty am ▁including ▁EM RI ▁( E mer gency ▁Medical ▁Response ▁Ins it itute ▁), ▁a ▁not - for - pro fit ▁endeav our ▁( for ▁running ▁free ▁amb ul ance ▁services ) ▁in ▁which ▁S aty am ▁had ▁committed ▁ 5 % ▁of ▁running ▁costs ▁with