▁which ▁are ▁similar ▁to ▁the ▁Seven ▁S ins ▁listed ▁above , ▁but ▁with ▁three ▁additional ▁indic ators . ▁ ▁Sug gest ive ▁pictures ▁- ▁Im ages ▁that ▁imply ▁a ▁bas eless ▁green ▁impact , ▁such ▁as ▁flowers ▁issu ing ▁from ▁the ▁exhaust ▁pipe ▁of ▁a ▁vehicle . ▁ ▁Just ▁not ▁cred ible ▁- ▁A ▁claim ▁that ▁tout s ▁the ▁environment ally ▁friendly ▁attributes ▁of ▁a ▁dangerous ▁product , ▁such ▁as ▁c igare tt es . ▁ ▁G ob ble dy go ok ▁- ▁The ▁use ▁of ▁j arg on ▁or ▁information ▁that ▁the ▁average ▁person ▁can ▁not ▁readily ▁understand ▁or ▁be ▁able ▁to ▁verify . ▁ ▁Comp an ies ▁may ▁purs ue ▁environmental ▁cert ification ▁to ▁avoid ▁green w ash ing ▁through ▁independent ▁ver ification ▁of ▁their ▁green ▁claims . ▁For ▁example , ▁the ▁Car bon ▁Trust ▁Standard ▁launched ▁in ▁ 2 0 0 7 ▁with ▁the ▁stated ▁aim ▁" to ▁end ▁' green w ash ' ▁and ▁highlight ▁fir ms ▁that ▁are ▁genu ine ▁about ▁their ▁commit ment ▁to ▁the ▁environment ". ▁ ▁Psych ology ▁ ▁Green w ash ing ▁is ▁a ▁relatively ▁new ▁area ▁of ▁research ▁within ▁psych ology ▁and ▁there ▁is ▁little ▁cons ensus ▁between ▁studies ▁on ▁how ▁green w ash ing ▁affect s ▁consum ers ▁and ▁st ake hold ers . ▁Because ▁of ▁the ▁variance ▁in ▁country ▁and ▁ge ography ▁in ▁recently ▁published ▁studies , ▁dis cre p ancy ▁between ▁consumer ▁behavior ▁in ▁studies ▁could ▁be ▁attributed ▁to ▁cultural ▁or ▁ge ographic ▁differences . ▁ ▁Green w ash ing