▁individual ▁consum ers , ▁but ▁their ▁appeal ▁in ▁the ▁work place ▁has ▁been ▁great . ▁They ▁have ▁demonstrated ▁that ▁elements ▁of ▁choice , ▁style ▁and ▁entertain ment ▁are ▁now ▁critical ▁computer ▁industry ▁dimensions ▁that ▁business es ▁cannot ▁ignore . ▁ ▁Equ ally ▁important , ▁large ▁enter pr ises ▁have ▁become ▁increasing ly ▁dependent ▁upon ▁consumer ized ▁services ▁as ▁search , ▁mapping , ▁and ▁social ▁media . ▁The ▁capabilities ▁of ▁fir ms ▁such ▁as ▁Google , ▁Facebook , ▁and ▁Twitter ▁are ▁now ▁essential ▁components ▁of ▁many ▁firm ’ s ▁market ing ▁strateg ies . ▁ ▁One ▁of ▁the ▁most ▁important ▁consumer ization ▁questions ▁going ▁forward ▁is ▁to ▁what ▁extent ▁such ▁advert ising - based ▁services ▁will ▁spread ▁into ▁major ▁corpor ate ▁applications ▁such ▁as ▁email , ▁Customer ▁Rel ations hip ▁Management ▁( CR M ), ▁and ▁In tr an ets . ▁ ▁One ▁of ▁the ▁more ▁serious ▁negative ▁imp lications ▁of ▁consumer ization ▁is ▁that ▁security ▁controls ▁have ▁been ▁slower ▁to ▁be ▁adopted ▁in ▁the ▁consumer ▁space . ▁As ▁a ▁result , ▁there ▁is ▁an ▁increased ▁risk ▁to ▁the ▁information ▁assets ▁accessed ▁through ▁these ▁less ▁trust worth y ▁consumer ized ▁devices . ▁In ▁a ▁recent ▁C SO On line ▁article ▁by ▁Joan ▁Good child ▁she ▁reported ▁a ▁survey ▁that ▁found ▁ ▁" when ▁asked ▁what ▁are ▁the ▁greatest ▁bar riers ▁to ▁en abling ▁employees ▁to ▁use ▁personal ▁devices ▁at ▁work , ▁ 8 3 ▁percent ▁of ▁IT ▁respond ents ▁c ited ▁" security ▁concerns " ▁This ▁short coming ▁may ▁soon ▁be ▁rem ed ied