▁their ▁fuel ▁consumption ▁strateg ies ▁in ▁order ▁to ▁reduce ▁the ▁apparent ▁cost ▁of ▁ownership ▁of ▁the ▁cars , ▁and ▁to ▁improve ▁their ▁green ▁image . ▁Some ▁environmental ▁conservation ▁groups ▁have ▁critic ized ▁the ▁An nen berg ▁Foundation ▁for ▁their ▁attempt ▁to ▁construct ▁domestic ▁pet ▁ad option ▁and ▁care ▁facilities ▁in ▁the ▁Ball ona ▁W et lands ▁E colog ical ▁Reserve ▁by ▁rep ack aging ▁them ▁as ▁part ▁of ▁an ▁" urban ▁e col ogy ▁center " ▁ ▁- ▁a ▁name ▁chosen ▁because ▁it ▁" ac com mod ated ▁the ▁animal ▁ad option ▁process " ▁according ▁to ▁a ▁former ▁sp ok esp erson ▁for ▁the ▁Foundation . ▁The ▁Los ▁Angeles ▁Times ▁called ▁the ▁proposed ▁domestic ▁pet ▁ad option ▁facilities ▁a ▁" bad ▁fit " ▁for ▁the ▁e colog ical ▁reserve . ▁An ▁article ▁in ▁W ired ▁magazine ▁alleg es ▁that ▁s log ans ▁are ▁used ▁to ▁suggest ▁environment ally ▁ben ign ▁business ▁activity : ▁the ▁Com cast ▁E c ob ill ▁has ▁the ▁s log an ▁" P aper LE SS is MO RE ", ▁but ▁Com cast ▁uses ▁large ▁amounts ▁of ▁paper ▁for ▁direct ▁market ing . ▁The ▁Poland ▁Spring ▁e cos hape ▁bott le ▁is ▁tout ed ▁as ▁" A ▁little ▁natural ▁does ▁a ▁lot ▁of ▁good ," ▁although ▁ 8 0 % ▁of ▁be verage ▁containers ▁go ▁to ▁land fill s . ▁The ▁Air bus ▁A 3 8 0 ▁air lin er ▁is ▁described ▁as ▁" A ▁better ▁environment ▁inside ▁and ▁out " ▁even ▁though ▁air ▁travel ▁has ▁a ▁high ▁negative