▁On ▁ 1 8 ▁February ▁ 1 9 8 5 , ▁Network ▁ 0 – 2 8 ▁was ▁renamed ▁S BS ▁TV , ▁coinc iding ▁with ▁a ▁new ▁logo ▁featuring ▁the ▁letters ▁S BS ▁under ne ath ▁the ▁glo be , ▁however ▁in ▁ 1 9 8 9 , ▁the ▁logo ▁was ▁again ▁updated ▁with ▁the ▁glo be ▁removed . ▁ ▁A ▁new ▁S BS ▁logo ▁was ▁launched ▁in ▁March ▁ 1 9 9 3 , ▁featuring ▁five ▁blue ▁cur ved ▁sp lices , ▁described ▁as ▁the ▁" M erc ator " ▁logo ▁( named ▁as ▁the ▁shapes ▁look ▁like ▁a ▁merc ator ▁glo be ▁in ▁ 2 D ), ▁with ▁the ▁letters ▁S BS ▁in ▁white ▁on ▁top . ▁The ▁id ents ▁in ▁ 1 9 9 5 – 2 0 0 3 ▁usually ▁show ▁the ▁Mer c ator ▁logo ▁without ▁the ▁letters ▁S BS . ▁The ▁five ▁sp lices ▁represented ▁the ▁contin ents ▁of ▁the ▁world ▁and ▁the ▁angle ▁represented ▁the ▁t ilt ▁of ▁the ▁Earth ' s ▁axis . ▁ ▁The ▁new ▁logo ▁and ▁a ▁major ▁rev amp ▁was ▁launched ▁on ▁ 7 ▁May ▁ 2 0 0 8 , ▁reducing ▁the ▁number ▁of ▁sp lices ▁into ▁four , ▁and ▁sh ifting ▁the ▁perspective ▁and ▁angle ▁so ▁that ▁each ▁sp lice ▁is ▁larger ▁than ▁the ▁last . ▁The ▁logo ▁was ▁modified ▁on ▁ 1 ▁June ▁ 2 0 0 9 ▁to ▁co inci de ▁with ▁the ▁ren aming ▁of ▁the ▁channel ▁to ▁" SB S ▁ON E ". ▁ ▁On