0 ▁Sydney ▁Olympic ▁Games . ▁ ▁Tim eline ▁▁ ▁In ▁ 2 0 0 6 , ▁the ▁phrase ▁the ▁" O lymp ic ▁Pic asso " ▁was ▁first ▁seen ▁in ▁print ▁in ▁the ▁October ▁issue ▁of ▁a ▁British ▁athlet ics ▁magazine ▁called ▁Athletics ▁Week ly ▁( AW ). ▁ ▁The ▁article , ▁about ▁an ▁am bit ious ▁Olympic ▁Art ▁proposal ▁that ▁Brad stock ▁was ▁pitch ing ▁to ▁the ▁ 2 0 1 2 ▁London ▁Organ izing ▁Committee ▁of ▁the ▁Olympic ▁Games ▁( LO CO G ), ▁referenced ▁ren owned ▁BBC ▁sport ▁comment ator ▁Paul ▁Dick enson ▁and ▁his ▁nick name ▁for ▁Ro ald ▁Brad stock . ▁ ▁In ▁ 2 0 0 8 ▁Ro ald ▁Brad stock ▁competed ▁in ▁his ▁ 7 th ▁Olympic ▁Tri als ▁in ▁Eug ene , ▁Oregon . ▁ ▁He ▁created ▁a ▁media ▁f ren zy ▁when ▁he ▁stepped ▁onto ▁the ▁j avel in ▁run way ▁to ▁take ▁his ▁first ▁throw ▁in ▁the ▁qual ifying ▁r ounds ▁of ▁the ▁ 2 0 0 8 ▁US ▁Olympic ▁Tri als ▁on ▁July ▁ 4 . ▁He ▁took ▁a ▁total ▁of ▁three ▁throws ▁we aring ▁different ▁hand - p aint ed ▁out f its ▁with ▁matching ▁hand - p aint ed ▁" opt ical " ▁j avel ins ▁each ▁time . ▁ ▁His ▁first ▁out fit ▁was ▁a ▁black - and - white - strip ed ▁z eb ra - looking ▁cost ume . ▁ ▁His ▁second ▁was ▁an ▁Olympic - th emed ▁k it ▁with ▁all ▁five ▁colors ▁of ▁the ▁Olympic