▁Box ▁Office ▁launched ▁in ▁February ▁ 2 0 1 7 . ▁ ▁I TV ▁pl c ▁▁ ▁I TV ▁pl c ▁own s ▁th ir teen ▁of ▁the ▁fifteen ▁franch ises ▁and ▁broadcast s ▁to ▁England , ▁Wales , ▁southern ▁Scotland , ▁the ▁Is le ▁of ▁Man , ▁the ▁Channel ▁Islands ▁and ▁Northern ▁Ireland ▁through ▁its ▁subs idi ary ▁companies ▁I TV ▁Broadcast ing ▁Limited , ▁and ▁U TV ▁Limited ▁ ▁The ▁company ▁also ▁own s ▁the ▁breakfast ▁contract or ▁that ▁broadcast s ▁across ▁the ▁network ▁between ▁ 6 : 0 0 ▁and ▁ 9 : 2 5 am ▁each ▁morning ▁using ▁the ▁Good ▁Mor ning ▁Britain ▁( pre viously ▁Day break ) ▁and ▁Lor raine ▁names . ▁The ▁company ▁broadcast s ▁a ▁central ised ▁service ▁under ▁the ▁I TV ▁brand . ▁In ▁Northern ▁Ireland , ▁I TV ▁uses ▁the ▁U TV ▁brand ▁name . ▁ ▁The ▁group ▁also ▁own s ▁I TV ▁Studios , ▁the ▁production ▁arm ▁of ▁the ▁company ▁and ▁formed ▁from ▁an ▁am alg am ation ▁of ▁all ▁the ▁production ▁depart ments ▁of ▁the ▁regional ▁lic ences ▁they ▁own . ▁The ▁company ▁produces ▁a ▁large ▁proportion ▁of ▁I TV ' s ▁network ed ▁programming ▁( around ▁ 4 7 %, ▁but ▁previously ▁as ▁high ▁as ▁ 6 6 % ▁according ▁to ▁some ▁reports ), ▁with ▁the ▁rest ▁coming ▁primarily ▁from ▁independent ▁supp liers ▁( under ▁the ▁Broadcast ing ▁Act ▁ 1 9 9 0 , ▁at ▁least ▁ 2 5 % ▁of ▁I TV ' s ▁total ▁output ▁must ▁be