- reader ▁concept , ▁which ▁enabled ▁children ▁to ▁read ▁and ▁follow ▁a ▁story ▁in ▁pictures ▁while ▁listening ▁to ▁it , ▁was ▁the ▁first ▁of ▁its ▁kind . ▁The ▁Bo zo ▁image ▁was ▁a ▁composite ▁design ▁of ▁Living ston ' s , ▁derived ▁from ▁a ▁variety ▁of ▁c low n ▁pictures ▁and ▁given ▁to ▁an ▁artist ▁to ▁turn ▁into ▁com ic - book - like ▁illustr ations . ▁Living ston ▁then ▁h ired ▁P into ▁Col v ig ▁to ▁port ray ▁Bo zo ▁on ▁the ▁record ings . ▁Col v ig , ▁a ▁former ▁circ us ▁c low n , ▁was ▁also ▁the ▁original ▁voice ▁of ▁W alt ▁Disney ' s ▁Pl uto , ▁Go of y , ▁Gr um py , ▁S leep y ▁and ▁many ▁other ▁characters . ▁Billy ▁May ▁produced ▁the ▁music . ▁The ▁series ▁turned ▁out ▁to ▁be ▁a ▁sm ash ▁hit ▁for ▁Capit ol , ▁s elling ▁over ▁eight ▁million ▁albums ▁in ▁the ▁late ▁ 1 9 4 0 s ▁and ▁early ▁ 1 9 5 0 s . ▁Success ful ▁record ▁sales ▁led ▁to ▁a ▁variety ▁of ▁Bo zo - related ▁mer ch and ise ▁and ▁the ▁first ▁television ▁series , ▁" B oz o ' s ▁Circ us ," ▁st arring ▁P into ▁Col v ig ▁on ▁K T TV - Channel ▁ 1 1 ▁( C BS ) ▁in ▁Los ▁Angeles ▁in ▁ 1 9 4 9 . ▁The ▁character ▁also ▁became ▁a ▁mas cot ▁for ▁the ▁record ▁company ▁and ▁was ▁later ▁nick named ▁" B