▁the ▁coming ▁years . ▁ ▁In ▁ 1 9 9 0 , ▁Tre k ▁developed ▁a ▁new ▁category ▁of ▁b icy cle ▁that ▁combined ▁the ▁comfort ▁features ▁of ▁a ▁mountain ▁bi ke ▁with ▁the ▁quick ▁ride ▁of ▁a ▁road ▁bi ke : ▁Multi Tra cks , ▁Tre k ' s ▁first ▁line ▁of ▁hy brid ▁b ikes , ▁were ▁born . ▁That ▁same ▁year ▁Tre k ▁also ▁introduced ▁its ▁first ▁line ▁of ▁k ids ’ ▁b ikes . ▁In ▁ 1 9 9 1 ▁Tre k ▁opened ▁its ▁first ▁company - owned ▁ret ail ▁store ▁in ▁nearby ▁Mad ison , ▁Wisconsin . ▁In ▁addition ▁to ▁show c asing ▁a ▁full ▁line ▁of ▁Tre k ▁products , ▁the ▁Tre k ▁Store ▁served ▁as ▁a ▁hands - on ▁sales ▁training ▁center ▁for ▁employees ▁from ▁Tre k ' s ▁headquarters ▁who ▁lack ed ▁ret ail ▁experience . ▁The ▁store ▁also ▁provided ▁an ▁out let ▁for ▁Tre k ▁to ▁test ▁mer ch and ising ▁and ▁market ing ▁ideas ▁before ▁expand ing ▁them ▁to ▁its ▁network ▁of ▁independent ▁b icy cle ▁ret ail ers . ▁▁ 1 9 9 2 – 1 9 9 6 ▁— ▁O CL V ▁and ▁ac quis itions ▁In ▁the ▁early ▁ 1 9 9 0 s , ▁Tre k ' s ▁director ▁of ▁technology , ▁Bob ▁Read , ▁attended ▁an ▁a eros pace ▁industry ▁trade ▁show ▁in ▁Salt ▁Lake ▁City , ▁Ut ah , ▁eventually ▁meeting ▁up ▁with ▁a ▁closed ▁m old ▁tool ing ▁company ▁called ▁Rad ius ▁Engineering . ▁That ▁visit