▁task ▁is ▁to ▁solid ify ▁all ▁artist ▁development ▁aspects ▁and ▁then ▁concent rate ▁on ▁product ▁development . ▁ ▁Management ▁strateg ies ▁Despite ▁the ▁dominant ▁presence ▁of ▁digital ▁media ▁in ▁the ▁music ▁industry , ▁there ▁are ▁many ▁typical ▁strateg ies ▁that ▁even ▁the ▁most ▁modern ized ▁man agers ▁must ▁ad here ▁to ▁in ▁order ▁to ▁reach ▁the ▁manager ial ▁goals ▁effectively . ▁Most ▁of ▁these ▁trick - of - the - tra de ▁strateg ies ▁are ▁employed ▁to ▁establish ▁and ▁maintain ▁connections ▁with ▁book ing ▁agents , ▁promote ▁the ▁activities ▁of ▁the ▁artist , ▁and ▁manage ▁fin ances ▁in ▁order ▁to ▁optimize ▁the ▁artist ' s ▁ability ▁to ▁book ▁gig s , ▁establish ▁a ▁fan ▁base , ▁and ▁ultimately ▁bring ▁in ▁re venue ▁from ▁their ▁work , ▁respectively . ▁ ▁Book ing ▁gig s ▁Among ▁the ▁more ▁traditional ▁respons ib ilities ▁of ▁music ▁man agers ▁are ▁book ing ▁and ▁prom oting ▁gig s ▁for ▁their ▁artist ( s ). ▁Man agers ▁often ▁become ▁known ▁for ▁establish ing ▁on going ▁relationships ▁with ▁specific ▁ven ues , ▁book ing ▁one ▁artist ▁at ▁the ▁ven ue ▁regularly , ▁or ▁several ▁artists ▁on ▁their ▁ro ster . ▁A ▁large ▁number ▁of ▁' how - to ' ▁books ▁have ▁been ▁published ▁on ▁the ▁topic . ▁ ▁Internet ▁strateg ies ▁As ▁technology ▁has ▁advanced , ▁the ▁music ▁industry ▁has ▁consequ ently ▁under g one ▁a ▁dr astic ▁change ▁in ▁the ▁way ▁it ▁oper ates . ▁The ▁internet ▁has ▁made ▁it ▁both ▁easier ▁and ▁harder ▁to ▁attract ▁the ▁attention ▁of ▁fans