▁autom obile ▁business . ▁At ▁his ▁death ▁in ▁ 1 9 0 3 , ▁his ▁son ▁Harry ▁took ▁over ▁the ▁company . ▁ ▁L oz iers ▁were ▁top ▁line ▁lux ury ▁cars ▁and ▁for ▁a ▁time ▁were ▁the ▁most ▁expensive ▁cars ▁produced ▁in ▁the ▁United ▁States . ▁The ▁ 1 9 1 0 ▁model ▁line ▁featured ▁cars ▁pr iced ▁between ▁US $ 4 , 6 0 0 ▁and ▁US $ 7 , 7 5 0 . ▁The ▁same ▁year , ▁a ▁Cad illa c ▁could ▁be ▁had ▁for ▁about ▁US $ 1 , 6 0 0 ▁and ▁a ▁Pack ard ▁US $ 3 , 2 0 0 . ▁A ▁pre - assembly ▁line ▁Ford ▁Model ▁T ▁of ▁the ▁same ▁year ▁re ta iled ▁at ▁approximately ▁US $ 8 5 0 ▁( after ▁installing ▁assembly ▁line ▁production ▁a ▁few ▁years ▁later , ▁new ▁Model ▁Ts ▁sold ▁for ▁as ▁little ▁as ▁US $ 2 4 0 ). ▁ ▁The ▁average ▁annual ▁sal ary ▁in ▁America ▁that ▁year ▁was ▁approximately ▁US $ 7 5 0 . ▁ ▁The ▁company ▁was ▁moved ▁to ▁Detroit ▁in ▁ 1 9 1 0 . ▁In ▁ 1 9 1 1 , ▁a ▁L oz ier ▁was ▁entered ▁into ▁the ▁first ▁running ▁of ▁the ▁Indian apolis ▁ 5 0 0 . ▁The ▁car , ▁in ▁the ▁hands ▁of ▁Ralph ▁Mul ford , ▁finished ▁second ▁in ▁a ▁controvers ial ▁scoring ▁decision ▁and ▁many ▁obser vers ▁felt ▁Mul ford ' s ▁L oz ier ▁had ▁actually ▁won ▁the ▁race . ▁On ▁March ▁