▁and , ▁formerly , ▁American ▁E agle ' s ▁ 7 7 k ids . ▁ ▁Prom ot ions ▁In ▁ 2 0 0 7 , ▁the ▁company ▁began ▁doing ▁prom ot ions ▁with ▁successful ▁figures ▁to ▁increase ▁brand ▁aw aren ess . ▁The ▁first ▁promotion ▁was ▁s elling ▁the ▁Fall ▁Out ▁Boy ▁album ▁In fin ity ▁on ▁High ▁with ▁a ▁store - ex clus ive ▁T - sh irt . ▁ ▁Other ▁offers ▁include ▁a ▁free ▁beach ▁to wel ▁with ▁every ▁$ 5 0 ▁purchase ▁and ▁a ▁free ▁Christmas ▁bear ▁with ▁a ▁purchase ▁of ▁over ▁$ 1 0 0 , ▁each ▁promotion ▁in ▁its ▁respective ▁season . ▁These ▁Christmas ▁be ars ▁are ▁also ▁don ated ▁by ▁A é rop ost ale ▁stores ▁to ▁local ▁char ities ▁in ▁their ▁respective ▁communities . ▁In ▁ 2 0 0 8 , ▁A é rop ost ale , ▁along ▁with ▁not - for - pro fit ▁youth ▁organization ▁Do ▁Something , ▁launched ▁" Te ens ▁for ▁Je ans ", ▁a ▁campaign ▁to ▁raise ▁aw aren ess ▁of ▁te en ▁hom eless ness . ▁St ores ▁would ▁collect ▁light ly ▁used ▁je ans ▁and ▁don ate ▁them ▁to ▁local ▁char ities . ▁In ▁return , ▁don ators ▁received ▁a ▁ 2 0 % ▁( 2 0 0 8 ) ▁or ▁ 2 5 % ▁( 2 0 0 9 ) ▁disc ount ▁on ▁a ▁new ▁pair ▁of ▁A é rop ost ale ▁je ans . ▁In ▁ 2 0 0 8 , ▁the ▁campaign ▁raised ▁over ▁