ed ▁world wide ▁on ▁MTV ▁on ▁March ▁ 2 9 , ▁ 1 9 9 0 , ▁and ▁it ▁also ▁premier ed ▁on ▁B ET ▁on ▁November ▁ 2 2 ▁that ▁same ▁year , ▁making ▁it ▁the ▁first ▁video ▁by ▁Madonna ▁to ▁air ▁on ▁an ▁African - American ▁channel . ▁ ▁There ▁are ▁two ▁versions ▁of ▁the ▁video , ▁the ▁regularly ▁a ired ▁television ▁music ▁video , ▁and ▁the ▁ 1 2 - inch ▁rem ix , ▁which ▁is ▁the ▁extended ▁version ▁over ▁three ▁minutes ▁longer . ▁ ▁Syn opsis ▁ ▁The ▁black - and - white ▁video , ▁set ▁in ▁Art ▁Dec o - th emed ▁ 1 9 2 0 s ▁and ▁ 1 9 3 0 s ▁surr ound ings , ▁starts ▁off ▁showing ▁different ▁sculpt ures , ▁works ▁of ▁art , ▁as ▁well ▁as ▁Madonna ' s ▁d anc ers ▁pos ing . ▁Al ong ▁with ▁this ▁are ▁images ▁of ▁a ▁ma id ▁and ▁a ▁but ler ▁clean ing ▁up ▁inside ▁what ▁seems ▁to ▁be ▁a ▁grand ▁house . ▁When ▁the ▁dance ▁section ▁of ▁the ▁song ▁starts , ▁Madonna ▁turns ▁around , ▁and , ▁similarly ▁to ▁the ▁lyr ics , ▁strik es ▁a ▁pose . ▁The ▁video ▁progress es , ▁and ▁images ▁of ▁men ▁with ▁fed or as , ▁Madonna ▁we aring ▁the ▁controvers ial ▁she er ▁la ce ▁dress ▁and ▁other ▁out f its , ▁follow . ▁As ▁the ▁ch orus ▁begins , ▁Madonna ▁and ▁her ▁d anc ers ▁start ▁to ▁perform ▁a ▁v og ue ▁dance ▁routine