▁seed ▁invest or ▁in ▁that ▁company , ▁shortly ▁renamed ▁N ets cape ▁Communic ations . ▁N ets cape ▁was ▁sold ▁to ▁A OL ▁in ▁ 2 0 0 2 ▁for ▁$ 4 . 2 B . ▁ ▁Other ▁invest ments ▁followed , ▁including ▁Sav age ▁Be ast ▁Techn ologies , ▁later ▁renamed ▁P and ora ▁Music , ▁where ▁Sieg ler ▁served ▁as ▁board ▁Chair man ▁from ▁ 1 9 9 8 - 2 0 0 1 . ▁ ▁In ▁ 2 0 0 2 ▁Sieg ler ▁joined ▁Stra uss ▁Z eln ick ▁as ▁a ▁partner ▁in ▁Z eln ick Media , ▁a ▁private ▁equ ity ▁firm ▁focused ▁on ▁the ▁media ▁and ▁communic ations ▁companies ▁which ▁employed ▁re venue ▁models ▁different ▁from ▁those ▁being ▁employed ▁by ▁broadcast ▁television . ▁Z eln ick Media ▁currently ▁has ▁a ▁cont rolling ▁interest ▁in ▁Take ▁Two ▁Media , ▁the ▁company ▁behind ▁the ▁" Gr and ▁The ft ▁Auto " ▁online ▁game ▁series . ▁ ▁Sieg ler ▁ended ▁his ▁association ▁with ▁Z eln ick Media ▁in ▁ 2 0 0 9 ▁and ▁formed ▁Med ias ieg ler , ▁L LC ▁as ▁a ▁vehicle ▁for ▁his ▁continued ▁media ▁invest ing . ▁ ▁Personal ▁life ▁ ▁In ▁ 1 9 9 0 ▁Sieg ler ▁competed ▁on ▁the ▁United ▁States ▁team ▁in ▁the ▁N inth ▁Ann ual ▁World ▁Championships ▁of ▁Ele ph ant ▁Pol o , ▁held ▁at ▁an ▁a irst rip ▁near ▁Royal ▁Ch it wan ▁National ▁Park , ▁Nep al . ▁The ▁event ▁was ▁chron ic led ▁in ▁Mad ▁D