▁purchase ▁from ▁a ▁specific ▁product ▁or ▁store . ▁ ▁This ▁was ▁one ▁of ▁the ▁first ▁loyal ty ▁market ing ▁programs . ▁ ▁Early ▁prem ium ▁programs ▁ ▁Begin ning ▁in ▁ 1 7 9 3 , ▁a ▁U . S . ▁merchant ▁started ▁giving ▁out ▁co pper ▁tokens ▁which ▁could ▁be ▁collected ▁by ▁the ▁consumer ▁and ▁ex changed ▁for ▁items ▁in ▁the ▁store . ▁ ▁This ▁practice ▁caught ▁on ▁and ▁was ▁used ▁by ▁many ▁mer ch ants ▁throughout ▁the ▁ 1 9 th ▁century . ▁S weet ▁Home ▁la und ry ▁soap , ▁a ▁product ▁of ▁the ▁B . ▁A . ▁Bab bit ▁Company , ▁came ▁with ▁certific ates ▁that ▁could ▁be ▁collected ▁and ▁re de emed ▁for ▁color ▁l ith ograph s . ▁Begin ning ▁in ▁ 1 8 7 2 , ▁the ▁Grand ▁Union ▁Te a ▁Company ▁gave ▁tick ets ▁to ▁customers ▁that ▁could ▁be ▁ex changed ▁for ▁mer ch and ise ▁in ▁the ▁company ▁catalog ▁of ▁Grand ▁Union ▁stores . ▁ ▁Tr ading ▁st amps ▁ ▁The ▁first ▁trad ing ▁st amps ▁were ▁introduced ▁in ▁ 1 8 9 1 , ▁the ▁Blue ▁St amp ▁Tr ading ▁System , ▁where ▁st amps ▁aff ixed ▁to ▁book lets ▁could ▁be ▁re de emed ▁for ▁store ▁products . ▁ ▁The ▁S per ry ▁and ▁H utch inson ▁Company , ▁started ▁in ▁ 1 8 9 6 ▁in ▁Jackson , ▁Michigan , ▁was ▁the ▁first ▁third - party ▁provider ▁of ▁trad ing ▁st amps ▁for ▁various ▁companies , ▁including ▁dry ▁goods ▁deal ers