▁host ▁of ▁others ▁performed ▁on ▁the ▁program ▁over ▁the ▁years , ▁record ings ▁of ▁which ▁are ▁still ▁widely ▁available ▁as ▁boot leg s . ▁ ▁The ▁WM MS ▁C off ee ▁Break ▁Con cert s ▁were ▁book ed ▁by ▁Den ny ▁Sand ers ▁and ▁hosted ▁by ▁Len ▁" Bo om " ▁Gold berg , ▁Deb bie ▁U ll man , ▁and ▁later , ▁Matt ▁the ▁Cat . ▁ ▁The ▁concert ▁series ▁continued ▁on ▁well ▁into ▁the ▁ 1 9 9 0 s ▁and ▁early ▁ 2 0 0 0 s , ▁al beit ▁much ▁less ▁frequently . ▁ ▁Album - orient ed ▁rock ▁( 1 9 7 3 – 9 4 ) ▁ ▁From ▁" Find ▁Me " ▁to ▁FM ▁power house ▁ ▁In ▁July ▁ 1 9 7 3 , ▁John ▁G orm an ▁joined ▁WM MS ▁as ▁music ▁director ▁and ▁was ▁promoted ▁to ▁program ▁director ▁and ▁operations ▁manager ▁two ▁months ▁later ▁where ▁he ▁remained ▁for ▁th ir teen ▁years . ▁ ▁During ▁this ▁time , ▁with ▁Den ny ▁Sand ers ▁as ▁his ▁cre ative ▁services ▁director ▁and ▁Rh onda ▁K ie fer ▁as ▁programming ▁assistant , ▁WM MS ▁broke ▁all ▁Cleveland ▁ratings ▁and ▁re venue ▁records . ▁ ▁WM MS ▁was ▁the ▁first ▁radio ▁station ▁to ▁employ ▁full - time ▁promotion ▁and ▁market ing ▁direct ors : ▁Dan ▁Gar f inkel ▁and ▁his ▁successor , ▁Jim ▁March y sh yn . ▁ ▁In ▁time , ▁the ▁station ▁adopted ▁new ▁s log ans ▁reflect ing ▁the ▁call sign : ▁" We '