▁last ▁de cade . ▁Terra Choice ▁Environment al ▁Mark eting , ▁an ▁advert ising ▁consult ancy ▁company , ▁issued ▁a ▁report ▁den oting ▁a ▁ 7 9 % ▁increase ▁in ▁the ▁usage ▁of ▁corpor ate ▁green w ash ing ▁between ▁ 2 0 0 7 ▁and ▁ 2 0 0 9 . ▁Additionally , ▁it ▁has ▁begun ▁to ▁manifest ▁itself ▁in ▁new ▁varied ▁ways . ▁Within ▁the ▁non - res ident ial ▁building ▁products ▁market ▁in ▁the ▁United ▁States , ▁some ▁companies ▁are ▁beginning ▁to ▁claim ▁that ▁their ▁environment ally ▁mind ed ▁policy ▁changes ▁will ▁allow ▁them ▁to ▁ear n ▁points ▁through ▁the ▁U . S . ▁Green ▁Building ▁Council ' s ▁Le ad ership ▁in ▁Energy ▁and ▁Environment al ▁Design ▁rating ▁program . ▁This ▁point ▁system ▁has ▁been ▁held ▁up ▁as ▁an ▁example ▁of ▁the ▁" gate way ▁effect " ▁that ▁the ▁drive ▁to ▁market ▁products ▁as ▁environment ally ▁friendly ▁is ▁having ▁on ▁company ▁policies . ▁Some ▁have ▁claimed ▁that ▁the ▁green w ash ing ▁tr end ▁may ▁be ▁enough ▁to ▁eventually ▁effect ▁a ▁genu ine ▁reduction ▁in ▁environment ally ▁dam aging ▁practices . ▁ ▁According ▁to ▁the ▁Home ▁and ▁Family ▁Edition , ▁ 9 5 % ▁consumer ▁products ▁claim ing ▁to ▁be ▁green ▁were ▁discovered ▁to ▁commit ▁at ▁least ▁one ▁of ▁the ▁" S ins ▁of ▁Green w ash ing ". ▁The ▁Seven ▁S ins ▁of ▁Green w ash ing ▁are ▁as ▁follows : ▁ ▁Sin ▁of ▁the ▁H idden ▁Trade - off , ▁committed ▁by ▁suggesting ▁a ▁product ▁is ▁"