▁market . ▁The ▁majority ▁share holder ▁of ▁J JB ▁Sports ▁Pl c ▁was ▁Dave ▁Wh el an , ▁but ▁his ▁ 9 9 % ▁st ake ▁was ▁sold ▁off . ▁J JB ▁no ▁longer ▁operated ▁the ▁famous ▁" S occ erd om es ", ▁nor ▁any ▁g ym s ▁or ▁F it ness ▁Club s ▁outside ▁Ireland . ▁Also , ▁because ▁of ▁Dave ▁Wh el an ' s ▁purchase ▁of ▁the ▁F it ness ▁Club , ▁and ▁found ing ▁of ▁D W ▁Sports ▁F it ness ▁in ▁September ▁ 2 0 0 9 , ▁J JB ▁has ▁lost ▁its ▁association ▁with ▁W igan ▁Athlet ic ▁FC ▁and ▁W igan ▁War riors ▁R L FC . ▁ ▁The ▁stad ium ▁previously ▁spons ored ▁by ▁the ▁company ▁has ▁since ▁been ▁renamed ▁the ▁D W ▁Sports ▁Stadium . ▁ ▁On ▁ 7 ▁September ▁ 2 0 1 1 , ▁J JB ▁Sports ▁launched ▁a ▁new ▁major ▁market ing ▁campaign ▁entitled ▁" Ready ? ". ▁The ▁campaign ▁involves ▁prime ▁time ▁television ▁advert ising , ▁national ▁press ▁coverage , ▁in ▁store ▁prom ot ions , ▁and ▁online ▁compet itions . ▁The ▁Re ady ▁campaign ▁was ▁J JB ▁Sport ' s ▁first ▁appearance ▁on ▁television ▁for ▁over ▁four ▁years , ▁and ▁represented ▁the ▁company ' s ▁desire ▁to ▁become ▁prof itable ▁again . ▁ ▁Price ▁fixing ▁In ▁May ▁ 2 0 0 5 , ▁J JB ▁Sports ▁were ▁f ined ▁£ 8 . 3   mill ion , ▁by ▁the ▁Office ▁of ▁Fair ▁Tr ading ▁( O FT ),