▁new ▁phases ▁are ▁' Search ' ▁( after ▁Interest ), ▁the ▁phase ▁when ▁consum ers ▁act ively ▁searching ▁information ▁about ▁brand / ▁product , ▁' Like / dis like ' ▁( after ▁Action ) ▁as ▁one ▁of ▁elements ▁in ▁the ▁post - p urchase ▁phase , ▁then ▁continued ▁with ▁' Sh are ' ▁( consum ers ▁will ▁share ▁their ▁experiences ▁about ▁brand ▁to ▁other ▁consum ers ) ▁and ▁the ▁last ▁is ▁' L ove / h ate ' ▁( a ▁deep ▁feeling ▁towards ▁brand ed ▁product , ▁that ▁can ▁become ▁the ▁long - term ▁effect ▁of ▁advert ising ) ▁which ▁new ▁elements ▁such ▁as ▁Search , ▁Like / dis like ▁( evalu ation ), ▁Share ▁and ▁Love / h ate ▁as ▁long - term ▁effects ▁have ▁also ▁been ▁added . ▁Finally , ▁S ▁– ▁' S atisf action ' ▁– ▁is ▁added ▁to ▁suggest ▁the ▁lik elihood ▁that ▁a ▁customer ▁might ▁become ▁a ▁repeat ▁customer , ▁provide ▁positive ▁refer r als ▁or ▁eng age ▁in ▁other ▁brand ▁advoc acy ▁behav iors ▁following ▁purchase . ▁ ▁Other ▁the or ists , ▁including ▁Christian ▁Bet an cur ▁( 2 0 1 4 ) ▁and ▁Ross iter ▁and ▁Per cy ▁( 1 9 8 5 ) ▁have ▁proposed ▁that ▁need ▁recognition ▁should ▁be ▁included ▁as ▁the ▁initial ▁stage ▁of ▁any ▁hier arch ical ▁model . ▁Bet an cur , ▁for ▁example , ▁has ▁proposed ▁a ▁more ▁complete ▁process : ▁NA IT DA SE ▁model ▁( in ▁Spanish : ▁NA IC DA SE ). ▁Bet an cur