ited ▁for ▁getting ▁hip ▁hop ▁attention ▁away ▁from ▁Dr . ▁Dre ' s ▁more ▁pol ished ▁sound ▁in ▁ 1 9 9 3 . ▁R Z A ' s ▁more ▁g rit ty ▁sound ▁with ▁low ▁r umb ling ▁bass , ▁sharp ▁sn are ▁drum ▁sounds ▁and ▁unique ▁sampling ▁style ▁based ▁on ▁En son i q ▁sam pler . ▁With ▁the ▁ 1 9 9 4 ▁release ▁of ▁The ▁Not orious ▁B . I . G .' s ▁Re ady ▁to ▁Die , ▁Se an ▁Com bs ▁and ▁his ▁assistant ▁produ cers ▁us her ed ▁in ▁a ▁new ▁style ▁where ▁entire ▁sections ▁of ▁records ▁were ▁sample d , ▁instead ▁of ▁short ▁sni ppets . ▁ ▁Records ▁like ▁" Warning " ▁( Is a ac ▁Hay es ' s ▁" W alk ▁On ▁By "), ▁and ▁" One ▁More ▁Ch ance ▁( Rem ix )" ▁( Deb ar ge ' s ▁" St ay ▁With ▁Me ") ▁ep it om ized ▁this ▁a est h etic . ▁In ▁the ▁early ▁ 2 0 0 0 s , ▁Roc - a - F ella ▁in - house ▁producer ▁K any e ▁West ▁made ▁the ▁" ch ip m unk " ▁technique ▁popular . ▁This ▁had ▁been ▁first ▁used ▁by ▁ 1 9 8 0 s ▁electro ▁hip - h op ▁group ▁New cle us ▁with ▁such ▁songs ▁as ▁" J am ▁on ▁It ". ▁ ▁This ▁technique ▁involves ▁speed ing ▁up ▁a ▁vocal ▁sample , ▁and ▁its ▁corresponding ▁instrument al ▁loop , ▁to ▁the ▁point