), ▁and ▁was ▁later ▁assist ed ▁by ▁his ▁brother ▁Harold , ▁who ▁was ▁ade pt ▁in ▁business ▁matters . ▁Har ms worth ▁had ▁an ▁intuit ive ▁sense ▁for ▁what ▁the ▁reading ▁public ▁wanted ▁to ▁buy , ▁and ▁began ▁a ▁series ▁of ▁cheap ▁but ▁successful ▁period ical s , ▁such ▁as ▁Com ic ▁C uts ▁( tag line : ▁" Am using ▁without ▁being ▁V ul gar ") ▁and ▁the ▁journal ▁For get - Me - Not ▁for ▁women . ▁From ▁these ▁period ical s , ▁he ▁developed ▁the ▁largest ▁period ical ▁publishing ▁company ▁in ▁the ▁world , ▁Am alg am ated ▁Press . ▁His ▁half - pen ny ▁period ical s ▁published ▁in ▁the ▁ 1 8 9 0 s ▁played ▁a ▁role ▁in ▁the ▁decl ine ▁of ▁the ▁Victor ian ▁pen ny ▁dread ful s . ▁ ▁Har ms worth ▁was ▁an ▁early ▁developer ▁of ▁popular ▁journal ism . ▁He ▁bought ▁several ▁failing ▁newsp apers ▁and ▁made ▁them ▁into ▁an ▁enorm ously ▁prof itable ▁news ▁group , ▁primarily ▁by ▁appe aling ▁to ▁the ▁general ▁public . ▁He ▁began ▁with ▁The ▁Even ing ▁News ▁during ▁ 1 8 9 4 , ▁and ▁then ▁merged ▁two ▁Edinburgh ▁papers ▁to ▁form ▁the ▁Edinburgh ▁Daily ▁Record . ▁That ▁same ▁year ▁he ▁fund ed ▁an ▁expedition ▁to ▁Franz ▁Joseph ▁Land ▁in ▁the ▁Ar ctic ▁with ▁the ▁intention ▁of ▁making ▁attempts ▁to ▁travel ▁to ▁the ▁North ▁P ole . ▁ ▁On ▁ 4 ▁May ▁ 1 8 9 6 ▁he ▁began ▁publishing ▁the ▁Daily ▁Mail ▁in ▁London ,