▁a ▁ 2 0 th - century ▁ap othe c ary . ▁ ▁This ▁style ▁is ▁reflected ▁in ▁the ▁interior ▁of ▁the ▁store ▁through ▁the ▁ant ique ▁ph arm acy ▁j ars , ▁lead ed ▁glass ▁windows , ▁par quet ▁flo ors , ▁tin ▁ce il ings , ▁and ▁solid ▁o ak ▁cabin ets . ▁ ▁Pres ent ▁day ▁Q ai y um ▁later ▁passed ▁on ▁ownership ▁of ▁the ▁store ▁to ▁his ▁son , ▁Anthony . ▁ ▁The ▁store ▁also ▁began ▁to ▁run ▁a ▁website ▁for ▁online ▁orders ▁called ▁Small F lower . com ▁in ▁ 1 9 9 8 . ▁ ▁Anthony ▁Q ai y um ▁noted ▁that ▁he ▁chose ▁the ▁domain ▁name ▁because ▁of ▁obsc urity ▁of ▁the ▁store ' s ▁name ; ▁he ▁had ▁asked ▁many ▁of ▁his ▁friends ▁if ▁they ▁could ▁spell ▁the ▁word ▁ap othe c ary ▁or ▁knew ▁how ▁to ▁define ▁it . ▁ ▁Q ai y um ▁said ▁that ▁" both ▁of ▁them ▁were ▁de press ing ▁results ." ▁ ▁In ▁ 2 0 0 9 , ▁the ▁store ▁upgrad ed ▁its ▁e - commerce ▁and ▁invent ory ▁management ▁systems . ▁ ▁One ▁motiv ation ▁for ▁this ▁change ▁were ▁sudden ▁sp ikes ▁in ▁product ▁demand ; ▁in ▁these ▁situations , ▁the ▁store ▁could ▁not ▁meet ▁the ▁full ▁demand . ▁ ▁For ▁instance , ▁on ▁her ▁talk ▁show , ▁Op rah ▁W inf rey ▁had ▁once ▁selected ▁a ▁Cla us ▁Porto ▁soap ▁product ▁as ▁one ▁of ▁her ▁favor ites . ▁ ▁The ▁website ▁received ▁orders ▁amount ing