s , ▁a ▁permanent ▁Sem inar ▁of ▁the ▁A est het ics ▁of ▁Media ▁and ▁Communic ation ▁has ▁been ▁directed ▁by ▁its ▁founder ▁Mario ▁Costa ▁at ▁the ▁University ▁of ▁Sal erno . ▁The ▁basic ▁principles ▁of ▁the ▁a est het ics ▁of ▁techn ological ▁communication ▁were ▁identified ▁and ▁concept ual ized ▁in ▁ 1 9 8 3 . ▁A ▁conference ▁on ▁" Te chn ological ▁Im ag inary ", ▁held ▁in ▁ 1 9 8 4 ▁at ▁the ▁Museo ▁del ▁S ann io ▁in ▁B ene vent o , ▁discussed ▁the ▁issue ▁of ▁the ▁new ▁relationship ▁between ▁art ▁and ▁technology ▁and ▁the ▁consequ ent ▁need ▁to ▁re - evalu ate ▁a est het ics , ▁warning ▁that ▁" all ▁our ▁future ▁existence ▁will ▁be ▁played ▁at ▁the ▁cross ro ads ▁between ▁technology ▁and ▁imag inary ". ▁ ▁The ▁compreh ensive ▁relationship ▁between ▁art ▁and ▁techn os cience , ▁technology , ▁and ▁philosophy ▁has ▁also ▁been ▁the ▁theoretical ▁subject ▁of ▁the ▁ten ▁international ▁" Art media " ▁con ferences ▁which ▁were ▁held ▁in ▁Sal erno ▁and ▁Paris ▁between ▁ 1 9 8 5 ▁and ▁ 2 0 0 8 . ▁Part icular ly ▁relevant ▁were ▁con ferences ▁held ▁in ▁Paris ▁between ▁ 2 0 0 2 ▁and ▁ 2 0 0 8 , ▁which ▁took ▁place ▁at ▁the ▁E cole ▁Norm ale ▁Sup érieure , ▁the ▁Bibli othe que ▁N ationale ▁de ▁France ▁( B NF ) ▁and ▁the ▁Institut ▁National ▁d ' H istoire ▁de ▁l ▁' Art ▁( IN HA ), ▁with