▁opened ▁his ▁store ▁at ▁the ▁current ▁location ▁of ▁ 1 7 9 ▁East ▁Houston ▁Street . ▁In ▁ 1 9 3 3 , ▁he ▁renamed ▁the ▁business ▁" Russ ▁and ▁D augh ters " ▁after ▁making ▁his ▁three ▁daughters , ▁H att ie , ▁Anne , ▁and ▁I da , ▁partners ▁in ▁the ▁store . ▁Histor ically , ▁business es ▁typically ▁took ▁on ▁the ▁name ▁" and ▁sons ", ▁but ▁since ▁Russ ▁and ▁his ▁wife ▁B ella ▁only ▁had ▁daughters , ▁his ▁business ▁became ▁Russ ▁& ▁D augh ters . ▁However , ▁Jo el ▁Russ ▁was ▁not ▁a ▁femin ist ▁ahead ▁of ▁his ▁time . ▁For ▁him , ▁getting ▁his ▁daughters ▁into ▁the ▁business ▁was ▁not ▁a ▁matter ▁of ▁women ' s ▁rights , ▁but ▁a ▁matter ▁of ▁par n osa , ▁or ▁surv iving ▁to ▁make ▁a ▁business . ▁As ▁he ▁put ▁it , ▁he ▁was ▁concerned ▁with ▁Vi ▁n empt ▁men ▁par n osa , ▁meaning ▁' From ▁where ▁do ▁we ▁take ▁our ▁living .' ▁According ▁to ▁H att ie , ▁she ▁and ▁the ▁other ▁daughters ▁had ▁all ▁worked ▁in ▁the ▁store ▁" since ▁they ▁were ▁ 8 ▁years ▁old " ▁on ▁week ends , ▁fish ing ▁out ▁the ▁her ring ▁fil lets ▁from ▁the ▁pick le ▁bar rel s . ▁Once ▁each ▁one ▁of ▁them ▁finished ▁high ▁school , ▁they ▁all ▁worked ▁full - time . ▁Moreover , ▁Jo el ▁Russ ▁kept ▁the ▁store ▁open ▁seven ▁days ▁a ▁week . ▁ ▁Cal vin ▁Tr ill in ▁wrote ▁about ▁Russ ▁&