▁when ▁a ▁player ▁is ▁fou led ▁during ▁shooting ▁and ▁makes ▁the ▁basket , ▁they ▁are ▁given ▁the ▁points ▁and ▁a ▁single ▁shot ▁opportunity ▁from ▁the ▁free ▁throw ▁line ; ▁if ▁the ▁shot ▁is ▁made , ▁the ▁play ▁is ▁referred ▁to ▁as ▁an ▁" and ▁ 1 ". ▁ ▁The ▁brand ▁started ▁by ▁s elling ▁T - sh ir ts ▁out ▁of ▁the ▁back ▁of ▁a ▁car , ▁but ▁caught ▁fire ▁right ▁away . ▁Early ▁advert ising ▁strateg ies , ▁used ▁to ▁distinguish ▁their ▁products ▁from ▁others , ▁included ▁other ▁basketball ▁s log ans ▁and ▁tr ash ▁talk , ▁such ▁as ▁" Pass . ▁Save ▁Your self ▁The ▁Em bar rass ment ". ▁It ▁market ed ▁itself ▁towards ▁the ▁“ ball ers ”, ▁those ▁who ▁h one ▁their ▁craft ▁on ▁streets ▁and ▁always ▁think ▁they ' re ▁the ▁best ▁player ▁on ▁the ▁court . ▁The ▁t - sh ir ts ▁started ▁off ▁in ▁Foot ▁L ocker , ▁and ▁within ▁the ▁second ▁year ▁of ▁launch ing , ▁it ▁reached ▁ 1 , 5 0 0 ▁stores ▁across ▁America . ▁ ▁In ▁mid ▁of ▁ 1 9 9 6 , ▁NBA ▁star ▁Ste phon ▁Mar bury ▁became ▁the ▁first ▁sp okes man ▁for ▁AND 1 . ▁With ▁Mar bury ' s ▁signing , ▁AND 1 ▁launched ▁its ▁first ▁pair ▁of ▁basketball ▁s ne akers , ▁officially ▁expand ing ▁the ▁brand ▁into ▁the ▁foot we ar ▁category . ▁Mar bury ▁was ▁named ▁to ▁the ▁All - R ook ie ▁Team ▁in ▁‘ 9 7 . ▁ ▁In