▁an ▁allocation ▁in ▁the ▁P ine ▁B elt . ▁ ▁In ▁September ▁ 1 9 5 9 , ▁then ▁lic ensed ▁by ▁South ▁Mississippi ▁Broadcast ing , ▁Inc ., ▁W D AM ▁moved ▁from ▁channel ▁ 9 ▁to ▁channel ▁ 7 ▁to ▁allow ▁W AF B ▁in ▁Bat on ▁Rou ge , ▁Louisiana ▁to ▁move ▁from ▁U H F ▁channel ▁ 2 8 ▁to ▁V H F ▁channel ▁ 9 ▁and ▁to ▁protect ▁T up elo ' s ▁W TW V ▁( now ▁W TV A ) ▁that ▁also ▁broadcast ▁on ▁channel ▁ 9 . ▁After ▁moving ▁to ▁ 7 , ▁the ▁station ▁was ▁designated ▁as ▁serving ▁the ▁La ure l – H att ies burg ▁area . ▁In ▁ 1 9 6 2 , ▁W D AM ▁dropped ▁its ▁secondary ▁ABC ▁affili ation ▁to ▁become ▁a ▁sole ▁N BC ▁affili ate . ▁In ▁ 1 9 6 7 , ▁the ▁license ▁holding ▁changed ▁its ▁name ▁to ▁Service ▁Broad c aster s , ▁Inc . ▁In ▁ 1 9 7 8 , ▁Be am ▁Communic ations ▁purchased ▁the ▁stations ▁from ▁Service ▁Broad c aster s . ▁who ▁later ▁changed ▁their ▁name ▁to ▁Be acon ▁Communic ations ▁in ▁ 1 9 8 9 ▁( the ▁company ▁also ▁owned ▁K Y EL - TV ▁[ now ▁K Y MA - DT ] ▁in ▁Y uma , ▁Arizona – El ▁Centro , ▁California ). ▁Be acon ▁sold ▁the ▁station ▁to ▁Federal ▁Broadcast ing ▁in ▁ 1 9 9 0 , ▁The ▁station ▁was ▁acquired ▁by ▁current