▁Indust ry : ▁Hand book ▁for ▁Hell ▁was ▁published ▁in ▁ 2 0 0 4 ▁by ▁Crown ▁Publishing ▁Group ▁/ ▁Random ▁House ▁and ▁continues ▁to ▁serve ▁as ▁a ▁leading ▁resource ▁for ▁independent ▁mus icians ▁seeking ▁to ▁dist ribute ▁their ▁music ▁in ▁the ▁digital ▁age . ▁ ▁As ▁graph ic ▁artist ▁As ▁a ▁graph ic ▁artist ▁Gold berg ▁dub bed ▁his ▁work ▁" A & R t ", ▁a ▁reference ▁to ▁those ▁in ▁and ▁around ▁the ▁business ▁of ▁acqu iring ▁new ▁talent ▁in ▁the ▁music ▁industry , ▁ ▁known ▁as ▁" Art ists ▁and ▁Re per toire ," ▁or ▁A & R . ▁ ▁Util izing ▁a ▁process ▁that ▁typically ▁begins ▁with ▁digit ally ▁manip ulated ▁photograph s ▁transferred ▁to ▁cot ton ▁can v ass , ▁he ▁creates ▁a ▁m ood ▁of ▁depth ▁and ▁anti qu ity ▁by ▁then ▁applying ▁water - sol ub le ▁c ray ons ▁and ▁ac ry lic ▁paint . ▁ ▁The ▁work ▁is ▁both ▁an ▁hom age ▁to ▁and ▁an ▁ind ict ment ▁of ▁its ▁primary ▁subject ▁matter , ▁the ▁music ▁business ▁and ▁those ▁who ▁work ▁in ▁it . ▁ ▁Musical ▁l umin aries ▁common ▁to ▁most ▁follow ers ▁of ▁pop ▁music ▁culture ▁appear ▁throughout ▁the ▁work ▁including ▁Dave ▁Gro hl , ▁Court ney ▁Love , ▁Jew el , ▁Dave ▁Matt he ws ▁Band , ▁P ▁D idd y , ▁C ake ▁and ▁Inc ub us , ▁as ▁well ▁as ▁music ▁industry ▁figures ▁such ▁as ▁Guy ▁O se ary , ▁Tommy ▁M ott ola ▁and ▁Fred ▁Davis . ▁