▁on ▁moral ▁found ations ▁theory , ▁moral ▁re fr aming ▁is ▁a ▁technique ▁of ▁political ▁persu asion ▁in ▁which ▁a ▁political ▁message ▁draw s ▁a ▁connection ▁between ▁a ▁given ▁issue ▁and ▁the ▁audience ' s ▁assumed ▁moral ▁values . ▁Will er ' s ▁talk ▁on ▁political ▁communication ▁has ▁been ▁viewed ▁over ▁ 1 ▁million ▁times ▁since ▁it ▁was ▁posted ▁on ▁the ▁T ED ▁website ▁January ▁ 2 0 , ▁ 2 0 1 7 . ▁ ▁Will er ' s ▁other ▁research ▁on ▁politics ▁emphas izes ▁the ▁effects ▁of ▁various ▁forms ▁of ▁threat ▁and ▁anx iety ▁on ▁political ▁att itudes , ▁for ▁example , ▁the ▁effects ▁of ▁ra cial ▁status ▁thre ats , ▁terror ▁thre ats , ▁and ▁mascul inity ▁thre ats . ▁He ▁has ▁studied ▁mascul ine ▁over comp ens ation , ▁showing ▁that ▁men ▁whose ▁mascul inity ▁has ▁been ▁threatened ▁tend ▁to ▁adopt ▁more ▁s tere ot yp ically ▁mascul ine ▁att itudes ▁on ▁issues ▁like ▁war ▁and ▁gay ▁rights . ▁ ▁His ▁master ' s ▁th esis ▁used ▁the ▁text ▁from ▁the ▁S okal ▁affair ▁to ▁investigate ▁the ▁effects ▁of ▁academic ▁status ▁on ▁the ▁evaluation ▁of ▁un int ellig ible ▁academic ▁texts , ▁finding ▁that ▁un int ellig ible ▁texts ▁are ▁evaluated ▁more ▁posit ively ▁if ▁author ed ▁by ▁high ▁status ▁academ ics . ▁ ▁He ▁contributed ▁research ▁to ▁the ▁best - s elling ▁book ▁Modern ▁Rom ance : ▁An ▁Investig ation , ▁by ▁Az iz ▁Ans ari ▁and ▁Eric ▁K lin enberg . ▁ ▁Te aching ▁Prior ▁to ▁moving