ati riz ed ▁by ▁the ▁concept ▁of ▁a ▁" social ▁network ▁aggreg ator ▁aggreg ator ". ▁ ▁There ▁are ▁other ▁related ▁uses ▁of ▁social ▁media ▁aggreg ators ▁aside ▁from ▁simpl ifying ▁the ▁user ' s ▁social ▁networking ▁experiences . ▁Some ▁aggreg ators ▁are ▁designed ▁to ▁help ▁companies ▁and ▁individuals ▁improve ▁eng agement ▁with ▁their ▁br ands ▁by ▁creating ▁aggreg ated ▁social ▁streams ▁that ▁can ▁be ▁embedded ▁into ▁an ▁existing ▁website ▁and ▁custom ized ▁to ▁look ▁vis ually ▁intr insic ▁to ▁the ▁site . ▁This ▁allows ▁potential ▁customers ▁to ▁interact ▁with ▁all ▁the ▁social ▁media ▁posts ▁maintained ▁by ▁the ▁brand ▁without ▁requiring ▁them ▁to ▁jump ▁from ▁site ▁to ▁site . ▁This ▁has ▁the ▁benefit ▁of ▁keeping ▁customers ▁on ▁the ▁brand ' s ▁site ▁for ▁a ▁longer ▁period ▁of ▁time . ▁ ▁Social ▁network ▁aggreg ators ▁Social ▁network ▁aggreg ation ▁platforms ▁allow ▁social ▁network ▁members ▁to ▁share ▁social ▁network ▁activities ▁like ▁Twitter , ▁YouTube , ▁St umble up on , ▁Dig g , ▁Del icious , ▁with ▁other ▁major ▁platforms . ▁All ▁content ▁appears ▁in ▁real ▁time ▁to ▁other ▁members ▁who ▁sub scribe ▁to ▁a ▁particular ▁community , ▁which ▁elimin ates ▁the ▁need ▁to ▁jump ▁from ▁one ▁social ▁media ▁network ▁to ▁another , ▁trying ▁to ▁keep ▁an ▁eye ▁on ▁one ' s ▁interests . ▁ ▁Social ▁network ▁aggreg ation ▁systems ▁can ▁rely ▁on ▁init iation ▁by ▁publish ers ▁or ▁by ▁readers . ▁In ▁the ▁publish er - init i ated ▁aggreg ation ▁systems , ▁the ▁publish ers ▁combine ▁their ▁own ▁ident ities , ▁which ▁make