▁where ▁the ▁vocal ▁sounds ▁high - p itch ed . ▁The ▁result ▁is ▁a ▁vocal ▁sample ▁that ▁sounds ▁similar ▁to ▁the ▁singing ▁of ▁the ▁popular ▁cart oon ▁singing ▁animals ▁" Al vin ▁and ▁the ▁Ch ip m unks ". ▁West ▁adopted ▁this ▁style ▁from ▁J ▁D illa ▁and ▁the ▁Wu - T ang ▁Cl an ' s ▁R Z A , ▁who ▁in ▁turn ▁was ▁influenced ▁by ▁Prince ▁Paul , ▁the ▁pione er ▁of ▁the ▁style ▁of ▁speed ing ▁up ▁and ▁looping ▁vocal ▁samples ▁to ▁achieve ▁the ▁" ch ip m unk " ▁sound . ▁K any e ▁West ▁has ▁used ▁the ▁" ch ip m unk " ▁effect ▁in ▁many ▁of ▁his ▁songs , ▁and ▁has ▁been ▁used ▁in ▁many ▁other ▁artists ' ▁music ▁in ▁the ▁ 2 0 1 0 s . ▁ ▁During ▁the ▁course ▁of ▁the ▁ 2 0 1 0 s , ▁many ▁chart - to pping ▁hits ▁revol ved ▁around ▁music ▁produ cers ▁using ▁digital ▁audio ▁work station ▁software ▁( for ▁example ▁F L ▁Studio ) ▁to ▁create ▁songs ▁from ▁sample d ▁sounds . ▁Some ▁prominent ▁music ▁produ cers ▁include ▁Son ny ▁Digital , ▁Mike ▁Will ▁Made ▁It , ▁Metro ▁Bo omin , ▁W onda G url , ▁Z ay to ven , ▁Lex ▁L ug er , ▁Young ▁Ch op , ▁DJ ▁L ▁Be ats , ▁T ay ▁Keith , ▁and ▁the ▁birth ▁of ▁music ▁producing ▁groups ▁such ▁as ▁ 8 0 8 M af ia , ▁W inner ' s ▁Circle , ▁and ▁Internet ▁M