ade ▁charges ▁the ▁driver ▁for ▁ins urance , ▁if ▁the ▁company ▁ident ifies ▁a ▁bad ▁driver ▁it ▁will ▁increase ▁their ▁prem iums ▁and ▁may ▁cancel ▁their ▁policy . ▁ ▁From ▁May ▁to ▁July ▁ 2 0 1 1 ▁this ▁technology ▁allowed ▁the ▁company ▁to ▁cut ▁its ▁ins urance ▁prem iums ▁by ▁ 1 7 ▁percent ▁at ▁a ▁time ▁when ▁the ▁industry ▁tr end ▁was ▁for ▁prem iums ▁for ▁young ▁drivers ▁to ▁increase . ▁ ▁At ▁the ▁Road ▁Saf ety ▁GB ▁Conference ▁on ▁ 1 3 ▁November ▁ 2 0 0 9 ▁the ▁company ▁received ▁the ▁Prince ▁Michael ▁International ▁Road ▁Saf ety ▁Award ▁for ▁its ▁contribution ▁to ▁Road ▁Saf ety ▁in ▁the ▁UK . ▁ ▁History ▁Mar mal ade ▁was ▁formed ▁in ▁ 2 0 0 6 ▁to ▁supply ▁car ▁ins urance ▁and ▁cars ▁to ▁new ▁young ▁drivers . ▁In ▁ 2 0 0 8 ▁the ▁company ▁was ▁the ▁winner ▁of ▁the ▁Original ▁Business ▁Con cept ▁category ▁in ▁the ▁B T ▁Ess ence ▁of ▁the ▁Entre pr ene ur ▁awards . ▁In ▁March ▁ 2 0 1 3 , ▁Young ▁Mar mal ade ▁was ▁combined ▁with ▁sister ▁br ands , ▁Int ellig ent ▁Mar mal ade ▁and ▁Pro vis ional ▁Mar mal ade , ▁to ▁exist ▁under ▁the ▁name ▁Mar mal ade . ▁ ▁References ▁ ▁External ▁links ▁we are m arm al ade ▁ ▁Category : Fin an cial ▁services ▁companies ▁established ▁in ▁ 2 0 0 6 ▁ ▁Category : In sur ance ▁companies ▁of ▁the ▁United ▁Kingdom ▁Category : Comp an