atri ates ▁living ▁in ▁Puerto ▁Rico . ▁ ▁It ▁was ▁a ▁number ▁one ▁hit ▁in ▁Puerto ▁R ican ▁radio ▁for ▁about ▁eight ▁consecutive ▁weeks , ▁and ▁the ▁album ▁was ▁also ▁one ▁of ▁the ▁year ' s ▁best ▁s elling ▁Christmas ▁album ▁in ▁Puerto ▁Rico , ▁along ▁with ▁Tony ▁Cro atto ' s , ▁which ▁contained ▁the ▁famous ▁song , ▁" Se ▁L l ama ▁Jes ús ". ▁ ▁Out side ▁of ▁his ▁musical ▁career , ▁P um are jo ▁was ▁also ▁a ▁very ▁successful ▁medical ▁sales ▁representative ▁for ▁Nov art is ▁International ▁AG , ▁for ▁over ▁thirty ▁years ▁( he ▁retired ▁prior ▁to ▁his ▁death ). ▁He ▁once ▁had ▁Nov art is ▁spons or ▁his ▁television ▁slot ▁in ▁El ▁Show ▁de ▁las ▁ 1 2 , ▁and ▁j oked ▁that ▁only ▁Nov art is ' ▁product ▁Ma al ox ▁could ▁be ▁an ▁appropriate ▁spons or , ▁since ▁he ▁was ▁the ▁most ▁" ma al ox " ▁( mal o ▁is ▁Spanish ▁for ▁" bad ") ▁singer ▁ever . ▁ ▁During ▁the ▁ 1 9 7 0 s , ▁P um are jo ▁also ▁advert ised ▁Tex aco ▁on ▁Puerto ▁R ican ▁television , ▁alongside ▁a ▁popular ▁Puerto ▁R ican ▁girl ▁group ▁of ▁the ▁time ▁named ▁Las ▁Car ib elles . ▁ ▁T av in ▁P um are jo ▁died ▁September ▁ 1 2 , ▁ 2 0 1 6 , ▁at ▁the ▁V eter ans ▁Administration ▁Medical ▁Center ▁in ▁Río ▁P ied ras , ▁Puerto ▁Rico ▁after ▁a ▁long ▁ill ness . ▁