umes ▁and ▁fra gr ances ▁while ▁the ▁W inds or ▁Collection ▁featured ▁value - pr iced ▁fashion ▁j ew el ry . ▁ ▁In ▁ 1 9 9 5 , ▁K atz ▁started ▁a ▁disc ount ▁health care ▁catalog ▁titled ▁Health y ▁Living . ▁In ▁ 1 9 9 8 , ▁Gary ▁G ies ler ▁and ▁his ▁partners ▁acquired ▁K atz ' s ▁company ▁which ▁became ▁Trans America ▁Hold ings . ▁ ▁Two ▁years ▁later ▁in ▁ 2 0 0 0 , ▁the ▁company ▁was ▁renamed ▁Amer i Mark ▁Direct . ▁ ▁At ▁this ▁time , ▁Amer i Mark ▁Direct ▁established ▁a ▁sh oe ▁catalog ▁titled ▁Com plements , ▁which ▁was ▁a ▁spin - off ▁from ▁the ▁Anthony ▁Rich ards ▁catalog . ▁ ▁In ▁addition , ▁the ▁company ▁launched ▁its ▁first ▁website ▁– ▁Amer i Mark . com ▁In ▁ 2 0 0 5 , ▁a ▁private ▁equ ity ▁firm ▁acquired ▁a ▁ 7 5 % ▁st ake ▁in ▁Amer i Mark ▁Direct . ▁ ▁During ▁this ▁year , ▁the ▁company ▁launched ▁a ▁new ▁catalog ▁titled ▁Time ▁For ▁Me ▁which ▁featured ▁ups c ale ▁relax ation ▁items ▁as ▁well ▁as ▁di et , ▁fit ness , ▁foot ▁care ▁and ▁int im acy ▁products . ▁ ▁The ▁companion ▁website , ▁Time For Me C atalog . com ▁was ▁also ▁established ▁at ▁this ▁time . ▁ ▁Also ▁in ▁ 2 0 0 5 , ▁the ▁company ▁created ▁a ▁second ▁spin - off ▁from ▁Anthony ▁Rich ards ▁called ▁Ess entials . ▁This ▁catalog ▁offered ▁a ▁variety