It ▁app , ▁the ▁users ▁will ▁be ▁able ▁to ▁program ▁a ▁virt ually ▁infinite ▁number ▁of ▁che at ▁codes . ▁On ▁October ▁ 9 , ▁ 2 0 1 3 , ▁the ▁developers ▁announced ▁that ▁if ▁their ▁K ick st arter ▁campaign ▁collected ▁$ 6 5 0 , 0 0 0 ▁in ▁fund ing ▁before ▁the ▁end ▁of ▁the ▁campaign , ▁they ▁would ▁include ▁a ▁simplified ▁take ▁on ▁capt uring ▁screens h ots . ▁After ▁collect ing ▁$ 6 5 0 , 0 0 0 , ▁the ▁developers ▁announced ▁that ▁they ▁have ▁added ▁a ▁new ▁feature ▁which ▁would ▁allow ▁a ▁user ▁to ▁take ▁a ▁screenshot ▁by ▁keeping ▁the ▁Press y ▁button ▁held ▁down . ▁ ▁Press y ▁is ▁available ▁with ▁an ▁API ▁to ▁allow ▁third - party ▁developers ▁to ▁integrate ▁additional ▁functions ▁and ▁features . ▁Application ▁developers ▁can ▁create ▁their ▁own ▁actions ▁with ▁Press y ▁by ▁util izing ▁the ▁button ▁to ▁launch ▁their ▁own ▁application ▁with ▁desired ▁parameters , ▁or ▁by ▁initi ating ▁third ▁Party ▁applications , ▁or ▁by ▁embedding ▁Press y ▁in ▁their ▁application ▁to ▁perform ▁specific ▁in - app ▁actions ▁using ▁Press y ' s ▁API . ▁ ▁In ▁the ▁media ▁When ▁the ▁K ick st arter ▁campaign ▁of ▁Press y ▁was ▁launched ▁in ▁August ▁ 2 0 1 3 , ▁it ▁was ▁featured ▁in ▁multiple ▁publications ▁and ▁technology ▁blog s . ▁The ▁Next ▁Web ▁wrote ▁" E ar ly ▁ad op ters ▁sn apped ▁up ▁all ▁the ▁Press y ▁buttons ▁available ▁for ▁$ 1 5 , ▁making ▁$ 1 7