ged ▁as ▁an ▁A ston ▁Martin ▁model . ▁However ▁the ▁model ▁was ▁dis cont in ued ▁in ▁early ▁ 1 9 9 0 , ▁effectively ▁killing ▁off ▁the ▁brand ▁name ▁as ▁well . ▁ ▁A ston ▁Martin ▁decided ▁to ▁rev ive ▁the ▁Lag onda ▁brand ▁in ▁ 2 0 0 9 ▁in ▁order ▁to ▁expand ▁outside ▁its ▁traditional ▁sport ing ▁real m ▁into ▁un t apped ▁segments ▁of ▁the ▁market ▁such ▁as ▁lux ury ▁sal o ons ▁and ▁to ▁celebr ate ▁Lag onda ' s ▁cent en ary . ▁ ▁The ▁resulting ▁four - w heel - drive , ▁four - se ater ▁concept ▁sal oon , ▁un ve iled ▁in ▁collaboration ▁with ▁Mer cedes - B enz ▁at ▁the ▁ 2 0 0 9 ▁Gene va ▁Motor ▁Show , ▁met ▁with ▁mixed ▁reviews . ▁This ▁led ▁to ▁the ▁prior it ising ▁of ▁plans ▁to ▁introduce ▁the ▁Tar af , ▁with ▁A ston ▁Martin ▁beginning ▁work ▁on ▁Project ▁Com et ▁( the ▁initial ▁code ▁name ▁for ▁the ▁Tar af ). ▁ ▁Design ▁Project ▁Com et ▁was ▁undert aken ▁by ▁A ston ▁Martin ' s ▁Q ▁division ▁which ▁special ises ▁in ▁commission ing ▁bes po ke ▁cars ▁and ▁the ▁custom ising ▁of ▁existing ▁models ▁to ▁customer ▁specific ations . ▁The ▁final , ▁full - s ized ▁model ▁was ▁completed ▁within ▁ 8 ▁months ▁of ▁the ▁first ▁studio ▁sketch es ▁in ▁January ▁ 2 0 1 4 . ▁Mare k ▁Reich man ▁attributed ▁to ▁the ▁swift ▁execution ▁to ▁less ons ▁lear nt ▁from ▁the ▁production