▁Part ners ▁in ▁over ▁ 5 0 ▁countries . ▁As ▁the ▁reg ulator , ▁they ▁promote ▁the ▁highest ▁professional ▁standards ▁throughout ▁the ▁sector ▁via ▁the ▁M RS ▁Code ▁of ▁Con duct ▁. ▁M RS ▁is ▁the ▁world ’ s ▁largest ▁association ▁serving ▁those ▁with ▁professional ▁equ ity ▁in ▁provision ▁or ▁use ▁of ▁market , ▁social ▁and ▁opinion ▁research , ▁and ▁in ▁business ▁intelligence , ▁market ▁analysis , ▁customer ▁insight ▁and ▁consult ancy . ▁▁▁▁▁ ▁In ▁ 2 0 1 5 , ▁it ▁joint ly ▁ran ▁an ▁inqu iry ▁with ▁the ▁British ▁Pol ling ▁Council ▁into ▁the ▁fail ings ▁of ▁pol ling ▁before ▁the ▁British ▁general ▁election ▁of ▁that ▁year . ▁The ▁inqu iry ▁found ▁that ▁the ▁failure ▁of ▁pol ling ▁to ▁correctly ▁predict ▁the ▁result ▁was ▁the ▁result ▁of ▁un re present ative ▁pol ling ▁samples . ▁ ▁History ▁ ▁The ▁Market ▁Research ▁Society ▁was ▁born ▁on ▁the ▁ 5 th ▁of ▁November , ▁ 1 9 4 6 ▁in ▁the ▁offices ▁of ▁the ▁London ▁Press ▁Exchange . ▁With ▁ 2 3 ▁founder ▁members , ▁the ▁early ▁meet ings ▁operated ▁as ▁a ▁lun che on ▁club ▁where ▁pract ition ers ▁of ▁market ▁research ▁met ▁to ▁learn ▁the ▁business ▁and ▁maintain ▁an ▁understanding ▁of ▁industry ▁develop ments . ▁▁ ▁In ▁ 1 9 5 4 ▁The ▁Society ▁adopted ▁its ▁first ▁Code ▁of ▁Stand ards ▁– ▁covering ▁eth ics , ▁reporting ▁and ▁survey ▁standards . ▁ 1 9 5 7 ▁saw ▁the ▁first ▁Conference ▁held ▁in ▁Bright on . ▁The ▁first ▁volume ▁of ▁the ▁Journal