▁France , ▁the ▁World ▁Super b ikes , ▁the ▁World ▁R ally ▁Championship , ▁The ▁Ash es , ▁UEFA ▁Champions ▁League , ▁UEFA ▁Cup , ▁FIFA ▁World ▁Cup ▁( every ▁tournament ▁since ▁ 1 9 8 6 ; ▁shared ▁ 2 0 0 2 ▁tournament ▁with ▁the ▁N ine ▁Network ), ▁FIFA ▁Confeder ations ▁Cup , ▁FA ▁Cup , ▁and ▁the ▁UEFA ▁European ▁Football ▁Championship . ▁S BS ▁also ▁produces ▁and ▁broadcast s ▁a ▁range ▁of ▁sport ▁related ▁programming ▁including ▁The ▁World ▁Game ▁and ▁the ▁UEFA ▁Champions ▁League ▁Magazine . ▁Pre viously , ▁the ▁channel ▁has ▁broadcast ▁other ▁sport ing ▁events ▁including ▁the ▁ 2 0 0 4 ▁Summer ▁Olympics , ▁the ▁ 2 0 0 5 ▁Ash es ▁series ▁and ▁the ▁American ▁National ▁Football ▁League ' s ▁Super ▁Bowl . ▁ ▁Pre vious ▁to ▁this ▁S BS ▁also ▁broadcast ▁live ▁FA ▁Premier ▁League ▁matches ▁until ▁the ▁early ▁ 2 0 0 0 s . ▁ ▁The ▁tele cast ▁of ▁the ▁ 2 0 0 8 ▁Summer ▁Olympics ▁in ▁Be ij ing ▁was ▁shared ▁by ▁both ▁the ▁Seven ▁Network ▁and ▁S BS , ▁with ▁the ▁Seven ▁Network ▁holding ▁exclusive ▁Australian ▁free - to - air , ▁pay ▁television , ▁online ▁and ▁mobile ▁tele phony ▁broadcast ▁rights . ▁S BS ▁provided ▁complement ary ▁coverage ▁and ▁focused ▁on ▁long - form ▁events ▁such ▁as ▁s occer , ▁road ▁b icy cle ▁racing , ▁vol ley ball , ▁and ▁table ▁tennis . ▁In ▁contrast , ▁Seven ▁broadcast ▁the ▁opening ▁and ▁closing ▁cer emon ies ▁and ▁main