▁October ▁ 1 9 5 9 . ▁ ▁In ▁ 2 0 1 1 , ▁the ▁building ▁was ▁acquired ▁by ▁Qu icken ▁Lo ans ▁and ▁renamed ▁The ▁Q ube . ▁▁ ▁March ▁ 4 ▁- ▁According ▁to ▁final ▁figures ▁released ▁by ▁R . L . ▁Pol k ▁& ▁Co ., ▁Che v ro let ▁was ▁the ▁top ▁s elling ▁autom obile ▁brand ▁in ▁ 1 9 5 4 ▁with ▁ 1 , 4 1 7 , 4 5 3 ▁new ▁car es ▁registered . ▁Ford ▁was ▁second ▁with ▁ 1 , 4 0 0 , 4 4 0 ▁cars ▁registered . ▁Ford ▁disput ed ▁the ▁tot als , ▁cont ending ▁out ▁that ▁Che v ro let ' s ▁tot als ▁were ▁artificial ly ▁infl ated ▁with ▁ 5 6 , 8 0 2 ▁cars ▁registered ▁in ▁deal er ▁names ▁but ▁not ▁yet ▁sold . ▁ ▁March ▁ 1 0 ▁- ▁P rav da ▁critic ized ▁the ▁in e ffic iency ▁of ▁the ▁Soviet ▁machine ▁building ▁industry ▁and ▁op ined ▁that ▁it ▁" could ▁learn ▁a ▁lot ▁from ▁Detroit ▁and ▁Pitts burgh ." ▁ ▁March ▁ 1 4 ▁- ▁Neg oti ations ▁began ▁between ▁the ▁United ▁Auto ▁Work ers ▁( U AW ) ▁and ▁General ▁Mot ors ▁over ▁a ▁new ▁collect ive ▁b arg aining ▁agreement , ▁and ▁pre lim inary ▁discuss ions ▁with ▁Ford ▁began ▁two ▁days ▁later . ▁The ▁big ▁issue ▁in ▁the ▁negoti ations ▁was ▁the ▁U AW ' s ▁demand ▁for ▁a ▁guaranteed ▁annual ▁w age ▁( GA W ),