, ▁a ▁now ▁def unct ▁San ▁Francisco - based ▁company . ▁The ▁service ▁was ▁free ▁at ▁launch ▁with ▁AT & T ▁saying ▁that ▁it ▁would ▁charge ▁$ 0 . 9 9 ▁for ▁each ▁use ▁in ▁future . ▁ ▁In ▁ 2 0 0 6 , ▁users ▁were ▁charged ▁£ 0 . 6 0 ▁per ▁call ▁or ▁had ▁un limited ▁use ▁for ▁£ 4 . 5 0 ▁a ▁month , ▁as ▁well ▁as ▁an ▁online ▁service ▁to ▁keep ▁track ▁of ▁all ▁tags . ▁▁ 2 0 0 6 – 2 0 1 7 : ▁Sm art phone ▁app ▁and ▁expansion ▁Sh az am ▁for ▁iPhone ▁deb uted ▁on ▁ 1 0 ▁July ▁ 2 0 0 8 , ▁with ▁the ▁launch ▁of ▁Apple ' s ▁App ▁Store . ▁The ▁free ▁app ▁enabled ▁users ▁to ▁launch ▁i T unes ▁and ▁buy ▁the ▁song ▁directly , ▁although ▁the ▁service ▁strugg led ▁to ▁identify ▁classical ▁music . ▁ ▁Sh az am ▁launched ▁on ▁the ▁Android ▁platform ▁later ▁that ▁year , ▁and ▁on ▁the ▁ ▁Windows ▁Mobile ▁Market place ▁a ▁year ▁later . ▁En core ▁first ▁appeared ▁for ▁iPhone ▁in ▁November ▁ 2 0 0 9 . ▁ ▁By ▁December ▁ 2 0 0 9 , ▁Sh az am ▁was ▁downloaded ▁ 1 0 ▁million ▁times ▁in ▁ 1 5 0 ▁countries ▁across ▁ 3 5 0 ▁mobile ▁operators . ▁Ar ound ▁eight ▁percent ▁of ▁users ▁purchased ▁a ▁track ▁after ▁it ▁was ▁identified ▁by ▁the ▁service . ▁Its ▁success ▁led ▁to ▁a ▁fund ing ▁round ▁from ▁Kle iner