▁and ▁management . ▁He ▁published ▁several ▁books , ▁including ▁Ke iei ▁K ok oro e - cho ▁( The ▁Management ▁Hand book ) ▁and ▁I yan ara ▁Yam ero ▁( Jo y ▁and ▁Fun ). ▁Hor iba ▁promoted ▁the ▁corpor ate ▁philosophy ▁of ▁O mos hi ro ▁Ok ash iku ▁or ▁Live ▁M err ily ▁and ▁Che er fully . ▁He ▁advoc ated ▁that ▁work ▁should ▁be ▁meaning ful ▁and ▁ful fill ing , ▁and ▁that ▁employees ▁should ▁be ▁encourag ed ▁to ▁be ▁cre ative , ▁take ▁ris ks , ▁and ▁question ▁accepted ▁practices . ▁Emp loy ers ▁are ▁encourag ed ▁to ▁" let ▁the ▁n ail ▁stand ▁out ", ▁a ▁significant ▁departure ▁from ▁the ▁Japanese ▁ad age ▁that ▁" The ▁n ail ▁that ▁stands ▁out ▁gets ▁be aten ▁down ." ▁ ▁Awards ▁The ▁Mas ao ▁Hor iba ▁Awards ▁were ▁established ▁through ▁the ▁Hor iba ▁company ▁to ▁recognize ▁young ▁scient ists ▁in ▁analyt ical ▁science , ▁outside ▁the ▁group ▁companies , ▁" who ▁are ▁dev oting ▁themselves ▁to ▁research ▁and ▁development ▁of ▁innov ative ▁technology ▁in ▁analysis ▁and ▁measurement ." ▁ ▁In ▁ 1 9 8 2 , ▁Hor iba ▁received ▁the ▁Blue ▁Rib bon ▁Medal ▁of ▁Honor ▁from ▁the ▁Government ▁of ▁Japan , ▁awarded ▁to ▁individuals ▁who ▁have ▁made ▁significant ▁achiev ements ▁in ▁public ▁service ▁or ▁public ▁w elf are . ▁ ▁In ▁recognition ▁of ▁his ▁entrepr ene ur ship ▁and ▁contributions ▁to ▁scientific ▁instrument ation ▁and ▁to ▁society , ▁Mas ao ▁Hor iba ▁was ▁awarded ▁the ▁Pitt con ▁Heritage ▁Award ▁in