D ▁degrees ▁from ▁Bar - I lan ▁University ▁in ▁Ram at ▁Gan , ▁Israel . ▁Gold r att ▁died ▁June ▁ 1 1 , ▁ 2 0 1 1 ▁at ▁no on , ▁in ▁his ▁home ▁in ▁Israel . ▁ ▁Work ▁ ▁Creative ▁Output ▁years ▁ ▁After ▁some ▁experience ▁helping ▁Isra eli ▁manufact ur ers , ▁Gold r att ▁left ▁the ▁academic ▁world ▁to ▁join ▁a ▁company ▁called ▁Creative ▁Output . ▁The ▁company ▁developed ▁and ▁sold ▁a ▁software ▁package , ▁the ▁Opt im ized ▁Production ▁Technology ▁( OPT ). ▁OP T ▁was ▁bil led ▁as ▁the ▁first ▁software ▁to ▁provide ▁finite ▁capacity ▁sched uling ▁for ▁production ▁environments . ▁This ▁software ▁and ▁the ▁principles ▁behind ▁it ▁were ▁analyz ed ▁by ▁a ▁number ▁of ▁major ▁publications ▁ ▁Gold r att ▁was ▁act ively ▁involved ▁in ▁many ▁controvers ies ▁such ▁as ▁Cost ▁Account ing ▁v ▁Through put ▁Account ing ▁and ▁cul min ated ▁in ▁the ▁publication ▁of ▁A ▁Town ▁Without ▁W alls . ▁ ▁Within ▁the ▁company , ▁Gold r att ▁noticed ▁elements ▁that ▁made ▁him ▁un com fort able . ▁For ▁instance , ▁in ▁the ▁second ▁edition ▁of ▁The ▁Go al ▁several ▁software ▁implementations ▁did ▁not ▁come ▁close ▁to ▁their ▁estimated ▁potential . ▁After ▁some ▁work , ▁Gold r att ▁discovered ▁that ▁the ▁hab its ▁and ▁assumptions ▁( par ad ig ms ) ▁of ▁employees ▁and ▁man agers ▁prior ▁to ▁using ▁the ▁software ▁were ▁still ▁prominent ▁and ▁neg atively ▁influenced ▁results ▁after ▁implementation . ▁ ▁His ▁answer ▁was ▁the ▁book ▁The ▁Go al ▁that ▁took