▁War craft , ▁X box ▁Live , ▁Twitter , ▁F lick r , ▁Linked In , ▁etc . ▁Under standing ▁how ▁to ▁use ▁that ▁presence , ▁still ▁representing ▁himself ▁but ▁with ▁elements ▁of ▁theatre ▁brought ▁about ▁by ▁more ▁cre ative ▁expression ▁online , ▁he ▁says , ▁has ▁led ▁him ▁beyond ▁being ▁the ▁programmer ▁he ▁grew ▁up ▁as . ▁ ▁As ▁a ▁meta verse ▁evangel ist , ▁a ▁term ▁it ▁is ▁believed ▁he ▁first ▁brought ▁into ▁popular ▁use , ▁he ▁is ▁an ▁advoc ate ▁for ▁the ▁w ides p read ▁application ▁and ▁use ▁of ▁virtual ▁world s . ▁Virtual ▁world s , ▁Hugh es ▁says , ▁extend ▁to ▁more ▁than ▁just ▁entertain ment ▁or ▁corpor ate ▁communication . ▁" They ▁represent ▁past ▁cult ures , ▁existing ▁places , ▁instrument ing ▁the ▁planet , ▁showing ▁business ▁process ▁models ▁in ▁actions ▁the ▁list ▁goes ▁on . ▁Meta vers es ▁can ▁also ▁be ▁used ▁to ▁deliver ▁virtual ▁goods , ▁but ▁now ▁making ▁those ▁virtual ▁goods ▁real ▁again ▁is ▁possible . ▁Rap id ▁fabric ation ▁and ▁the ▁rise ▁of ▁the ▁fabric ane ur ▁her ald s ▁another ▁phase ▁in ▁our ▁existence ▁online ." ▁ ▁He ▁presents ▁a ▁thread ▁on ▁emer ging ▁technology ▁on ▁the ▁television ▁series ▁The ▁C ool ▁St uff ▁Collect ive ▁by ▁Arch ie ▁Produ ctions , ▁which ▁was ▁launched ▁in ▁ 2 0 1 0 , ▁covering ▁topics ▁such ▁as ▁ 3 D ▁printer s , ▁ha pt ics , ▁sc anning ▁and ▁virtual ▁world s . ▁ ▁Aff ili ations ▁Hugh es ▁is ▁chairman