▁and ▁is ▁officially ▁known ▁as ▁the ▁Tony ▁the ▁T iger ▁Sun ▁Bowl , ▁after ▁the ▁mas cot ▁for ▁the ▁company ' s ▁ ▁Fro sted ▁F la kes ▁c ere al . ▁Pre vious ▁spons ors ▁include ▁John ▁Han cock ▁( 1 9 8 7 – 1 9 9 3 ), ▁Nor west ▁Corporation ▁( 1 9 9 6 – 1 9 9 8 ), ▁Well s ▁F argo ▁( 1 9 9 9 – 2 0 0 3 ), ▁V ital is ▁( 2 0 0 4 – 2 0 0 5 ), ▁Br ut ▁( 2 0 0 6 – 2 0 0 9 ) ▁and ▁ ▁Hy und ai ▁( 2 0 1 0 – 2 0 1 8 ). ▁ ▁History ▁The ▁first ▁Sun ▁Bowl ▁was ▁the ▁ 1 9 3 5 ▁edition , ▁played ▁on ▁New ▁Year ' s ▁Day ▁between ▁Texas ▁high ▁school ▁teams ; ▁the ▁ 1 9 3 6 ▁edition , ▁played ▁one ▁year ▁later , ▁was ▁the ▁first ▁Sun ▁Bowl ▁cont ested ▁between ▁college ▁teams . ▁In ▁most ▁of ▁its ▁early ▁history , ▁the ▁game ▁p itted ▁the ▁champion ▁of ▁the ▁Border ▁Conference ▁against ▁an ▁at - large ▁oppon ent . ▁The ▁first ▁three ▁ed itions ▁were ▁played ▁at ▁El ▁Pas o ▁High ▁School ▁stad ium ▁( 1 9 3 5 – 1 9 3 7 ), ▁then ▁switched ▁to ▁K idd ▁Field ▁until ▁the ▁present ▁stad ium ▁was ▁ready ▁in ▁ 1 9 6 3 . ▁Through ▁the ▁ 1 9 5 7