o ▁and ▁brought ▁the ▁sounds ▁of ▁the ▁black ▁g ospel ▁church ▁to ▁pop ▁music ▁with ▁their ▁call - and - response ▁records . ▁Record ed ▁primarily ▁at ▁St ax ▁Records ▁in ▁M emph is , ▁Tennessee , ▁from ▁ 1 9 6 5 ▁through ▁ 1 9 6 8 , ▁these ▁included ▁" S oul ▁Man ", ▁" Hold ▁On , ▁I ' m ▁Com in ' ", ▁" You ▁Don ' t ▁Know ▁Like ▁I ▁Know ", ▁" I ▁Thank ▁You ", ▁" When ▁Something ▁is ▁W rong ▁with ▁My ▁Baby ", ▁" W rap ▁It ▁Up ", ▁and ▁many ▁other ▁Southern ▁Soul ▁class ics . ▁Ex cept ▁for ▁Are tha ▁Franklin , ▁no ▁soul ▁act ▁during ▁Sam ▁& ▁Dave ' s ▁St ax ▁years ▁( 1 9 6 5 – 1 9 6 8 ) ▁had ▁more ▁consistent ▁R & B ▁chart ▁success , ▁including ▁ 1 0 ▁consecutive ▁top ▁ 2 0 ▁singles ▁and ▁three ▁consecutive ▁top ▁ 1 0 ▁LP s . ▁Their ▁c ros so ver ▁charts ▁appeal ▁( 1 3 ▁straight ▁appearances ▁and ▁two ▁top ▁ 1 0 ▁singles ) ▁helped ▁to ▁p ave ▁the ▁way ▁for ▁the ▁accept ance ▁of ▁soul ▁music ▁by ▁white ▁pop ▁aud ien ces , ▁and ▁their ▁song ▁" S oul ▁Man " ▁was ▁one ▁of ▁the ▁first ▁songs ▁by ▁a ▁black ▁group ▁to ▁top ▁the ▁pop ▁charts ▁using ▁the ▁word ▁" s oul ", ▁helping ▁define ▁the ▁genre . ▁" S oul ▁Man " ▁was ▁a ▁number ▁one ▁Pop ▁Hit ▁(