don ▁on ▁the ▁cover . ▁F H M ▁is ▁the ▁UK ' s ▁largest ▁men ' s ▁l ifest yle ▁media ▁brand . ▁ ▁In ▁July ▁ 2 0 1 0 , ▁it ▁launched ▁Touch down ▁and ▁the ▁Indian ▁edition ▁of ▁Mer cedes ▁Magazine . ▁The ▁former ▁is ▁the ▁official ▁magazine ▁of ▁the ▁M umb ai ▁International ▁Airport ▁and ▁published ▁for ▁G V K . ▁Mer cedes ▁Magazine ▁is ▁published ▁exclus ively ▁for ▁Mer cedes - B enz ▁India ▁customers ▁and ▁was ▁launched ▁by ▁Vid ya ▁Bal an ▁& ▁Dr . ▁Wil fried ▁A ul bur , ▁Man aging ▁Director ▁& ▁CE O , ▁Mer cedes - B enz ▁India . ▁ ▁In ▁September ▁ 2 0 1 0 , ▁Ma X pos ure ▁acquired ▁the ▁rights ▁to ▁publish ▁El ite ▁Life ▁for ▁IC IC I ▁Pr ud ential ▁customers . ▁ ▁In ▁July ▁ 2 0 1 1 , ▁Ma X pos ure ▁Media ▁Group ▁launched ▁Di ab etic ▁Living , ▁under ▁license ▁from ▁Mer ed ith ▁Corporation . ▁ ▁In ▁August ▁ 2 0 1 1 , ▁Max pos ure ▁began ▁publishing ▁the ▁in - fl ight ▁magazine ▁for ▁Air ▁India , ▁India ' s ▁oldest ▁and ▁largest ▁air line . ▁The ▁publication ▁re brand ed ▁as ▁Sh ub h ▁Y atra . ▁It ▁features ▁editor ial ▁coverage ▁in ▁both ▁English ▁and ▁H indi ▁and ▁reaches ▁more ▁than ▁ 2 . 5 ▁million ▁readers ▁month ly . ▁The ▁ac quisition ▁position ed ▁Max pos ure ▁as ▁India ' s ▁largest ▁in