▁by ▁Enter com , ▁the ▁station ' s ▁stud ios ▁are ▁located ▁near ▁P ied mont ▁Tri ad ▁International ▁Airport ▁in ▁Gre ens bor o , ▁and ▁a ▁transmit ter ▁site ▁is ▁located ▁dow nt own . ▁ ▁History ▁After ▁success ▁with ▁a ▁similar ▁station ▁in ▁Charlotte , ▁Francis ▁Fitz ger ald ▁started ▁Gre ens bor o ' s ▁first ▁black ▁radio ▁station ▁after ▁real izing ▁Gre ens bor o ' s ▁African - American ▁community ▁listened ▁to ▁a ▁W inst on - S alem ▁station . ▁ ▁W E AL ▁provided ▁music ▁and ▁information ; ▁for ▁people ▁who ▁could ▁not ▁read , ▁W E AL ▁provided ▁an ▁important ▁service . ▁In ▁ 1 9 6 3 , ▁Bill ▁Mitchell ▁left ▁W P ET ▁to ▁run ▁W E AL . ▁Among ▁his ▁accomplish ments : ▁the ▁program ▁" Sound er ", ▁co - host ed ▁by ▁a ▁black ▁man ▁and ▁a ▁white ▁woman . ▁Black ▁advert is ers ▁did ▁well ▁on ▁the ▁station , ▁but ▁white - owned ▁business es ▁hes itated ▁before ▁rel ent ing . ▁W E AL ▁was ▁the ▁top ▁station ▁in ▁Gre ens bor o ▁because ▁white ▁listen ers ▁had ▁several ▁choices . ▁ ▁Among ▁W E AL ' s ▁best - known ▁DJ s ▁were ▁Alfred ▁G . ▁Richard ▁and ▁" M err ill ▁the ▁Pear l " ▁Watson . ▁Fitz ger ald ▁h ired ▁Richard , ▁who ▁was ▁already ▁well ▁known ▁in ▁South ▁Carolina , ▁for ▁twice ▁the ▁money ▁he ▁was ▁receiving . ▁Add itional ▁announ cers