▁ar ena ▁on ▁Street ▁Ho ops ▁in ▁ 2 0 0 2 , ▁but ▁in ▁ 2 0 0 6 ▁the ▁brand ▁officially ▁made ▁its ▁entrance ▁into ▁the ▁category , ▁partner ing ▁with ▁U B ISO FT ▁to ▁release ▁its ▁first ▁video ▁game , ▁AND 1 ▁Street ball . ▁A ▁mobile ▁version ▁was ▁also ▁released ▁by ▁Gam elo ft . ▁The ▁game ▁featured ▁a ▁story ▁mode ▁mirror ing ▁AND 1 ' s ▁" St reet ball " ▁series ▁on ▁ESP N , ▁where ▁players ▁were ▁able ▁to ▁create ▁their ▁own ▁basketball ▁player ▁and ▁enter ▁him ▁in ▁the ▁AND ▁ 1 ▁Mix ▁T ape ▁Tour ▁in ▁order ▁to ▁get ▁a ▁contract ▁with ▁the ▁AND ▁ 1 ▁team . ▁Al ong ▁the ▁way , ▁players ▁were ▁able ▁to ▁create ▁their ▁own ▁st yl ized ▁trick ▁moves ▁and ▁pull ▁them ▁off ▁with ▁a ▁two - anal og ▁stick ▁system ▁called ▁" I ▁B ALL ". ▁The ▁games ▁were ▁available ▁on ▁both ▁Play Station ▁ 2 ▁and ▁X box ▁and ▁received ▁positive ▁reviews . ▁ ▁In ▁ 2 0 0 9 , ▁AND 1 ' s ▁longest - ten ured ▁end or see ▁Ra fer ▁“ Sk ip ▁ 2 ▁My ▁Lou ” ▁Al ston ▁would ▁lead ▁the ▁Or lando ▁Magic ▁to ▁the ▁NBA ▁Final s ▁versus ▁the ▁K obe ▁Bry ant ▁led ▁Los ▁Angeles ▁L akers . ▁Sk ip ▁wore ▁the ▁AND 1 ▁Cub ics ▁throughout ▁the ▁‘ 0 9 ▁season , ▁all ▁the ▁way ▁through ▁the ▁NBA ▁final s . ▁After ▁another ▁one ▁of ▁his