▁Shakespeare , ▁a ▁fish ing ▁equipment ▁ret ail ▁company . ▁U gly ▁St ik ▁is ▁best ▁known ▁for ▁its ▁fish ing ▁ro ds . ▁Shakespeare , ▁originally ▁called ▁William ▁Shakespeare , ▁Jr . ▁Company , ▁was ▁founded ▁by ▁William ▁Shakespeare , ▁Jr . ▁in ▁ 1 8 9 7 ▁in ▁Kal am az oo , ▁Michigan . ▁The ▁William ▁Shakespeare , ▁Jr . ▁Company ▁changed ▁its ▁name ▁to ▁Shakespeare ▁in ▁ 1 9 1 5 , ▁then ▁moved ▁its ▁base ▁of ▁operations ▁to ▁Columbia , ▁South ▁Carolina ▁in ▁ 1 9 7 0 . ▁In ▁ 1 9 7 6 , ▁Shakespeare ▁introduced ▁the ▁U gly ▁St ik ▁rod . ▁ ▁About ▁One ▁of ▁the ▁characteristics ▁of ▁the ▁U gly ▁St ik ▁rod ▁that ▁made ▁it ▁such ▁a ▁success ▁when ▁it ▁was ▁first ▁introduced ▁was ▁the ▁way ▁it ▁was ▁built . ▁Shakespeare ▁used ▁the ▁How ald ▁process , ▁which ▁was ▁first ▁used ▁in ▁the ▁“ W onder od ” ▁in ▁ 1 9 4 7 . ▁This ▁rod ▁was ▁invent ed ▁by ▁Dr . ▁Arthur ▁M . ▁How ald , ▁and ▁it ▁would ▁forever ▁change ▁the ▁way ▁Shakespeare ▁would ▁build ▁ro ds . ▁The ▁process ▁used ▁by ▁How ald ▁in ▁building ▁this ▁Wonder od ▁was ▁perfect ed ▁by ▁Shakespeare , ▁and ▁was ▁used ▁in ▁building ▁the ▁first ▁U gly ▁St ik ▁ro ds . ▁The ▁ro ds ▁made ▁using ▁this ▁method ▁included ▁“ an ▁internal ▁spir al ▁fi berg lass ▁core ▁and ▁parallel ▁glass ▁fib ers ▁im pre gn ated ▁with ▁p ig