M Hz ▁in ▁a ▁short - l ived ▁attempt ▁to ▁" s urr ound " ▁country ▁compet itor ▁W COL . ▁Then - owner ▁Jac or ▁Communic ations ▁program med ▁the ▁station ▁as ▁the ▁alternative ▁rock ▁" Channel ▁Z " ▁( under ▁the ▁W Z A Z - FM ▁calls ) ▁prior ▁to ▁an ▁ac quisition ▁by ▁Blue ▁Ch ip ▁Broadcast ing ▁( and ▁subsequently ▁Radio ▁One ). ▁After ▁" Channel ▁Z " ▁was ▁re located ▁to ▁ 1 0 5 . 7 ▁FM ▁and ▁Blue ▁Ch ip ' s ▁ac quisition , ▁the ▁station ▁f li pped ▁to ▁urban ▁old ies ▁as ▁" Mag ic ▁ 9 8 . 9 ", ▁W X M G , ▁in ▁ 1 9 9 8 , ▁which ▁later ▁evol ved ▁to ▁Urban ▁AC ▁in ▁ 2 0 0 1 , ▁retain ing ▁the ▁" Mag ic " ▁mon iker . ▁ ▁At ▁ 1 2 : 0 0 pm ▁on ▁September ▁ 1 6 , ▁ 2 0 1 1 , ▁" Mag ic ▁ 9 8 . 9 " ▁moved ▁to ▁sister ▁station ▁W J Y D , ▁disp la cing ▁the ▁urban ▁g ospel ▁format ▁(" Jo y ▁ 1 0 6 . 3 "). ▁ 9 8 . 9 ▁then ▁f li pped ▁to ▁variety ▁hits , ▁brand ed ▁as ▁" 9 8 - 9 ▁Jack ▁FM ." ▁The ▁first ▁song ▁on ▁" Jack ▁FM " ▁was ▁" C um ▁on ▁Fe el ▁the ▁No ize " ▁by ▁Qu iet ▁Ri ot