▁" his ▁show ", ▁in ▁reference ▁to ▁the ▁fact ▁that ▁the ▁name ▁was ▁derived ▁from ▁one ▁of ▁his ▁catch phr ases , ▁" L ay ▁the ▁sm ack down ". ▁In ▁August ▁ 2 0 0 1 , ▁as ▁part ▁of ▁celebr ating ▁Sm ack Down ! s ▁second ▁anni versary , ▁the ▁show ▁received ▁a ▁new ▁logo ▁and ▁set . ▁The ▁last ▁Sm ack Down ! ▁to ▁use ▁the ▁previous ▁entrance ▁stage ▁was ▁the ▁August ▁ 9 , ▁ 2 0 0 1 ▁episode , ▁which ▁saw ▁Alliance ▁member ▁Rh yn o ▁g ore ▁W WF ▁Team ▁member ▁Chris ▁Jer ich o ▁through ▁the ▁center ▁screen , ▁destroy ing ▁part ▁of ▁the ▁set . ▁As ▁a ▁result ▁of ▁that ▁incident , ▁a ▁new ▁set ▁deb uted ▁the ▁following ▁week ▁and ▁it ▁consisted ▁of ▁a ▁f ist ▁centered ▁above ▁the ▁entrance , ▁and ▁many ▁glass ▁pan es ▁along ▁the ▁sides ▁strongly ▁res emb ling ▁sh atter ed ▁glass . ▁ ▁Brand ▁extension ▁( 2 0 0 2 – 2 0 0 5 ) ▁▁ ▁In ▁March ▁ 2 0 0 2 , ▁W WE ▁under w ent ▁the ▁" brand ▁extension ", ▁a ▁process ▁in ▁which ▁W WE ▁divided ▁itself ▁into ▁two ▁branches . ▁The ▁two ▁divisions , ▁Raw ▁and ▁Sm ack Down !, ▁would ▁comp ete ▁against ▁each ▁other . ▁The ▁brand ▁extension ▁was ▁made ▁public ▁during ▁a ▁tele cast ▁of ▁Raw ▁on ▁March ▁ 1 8 , ▁ 2 0 0 2 , ▁and ▁became ▁official ▁on ▁the ▁April ▁ 1