5 ▁to ▁October ▁ 2 0 0 8 . ▁The ▁series ▁was ▁written ▁by ▁Grant ▁Mor r ison , ▁drawn ▁by ▁Frank ▁Qu it ely , ▁and ▁digit ally ▁in ked ▁by ▁Jam ie ▁Grant . ▁DC ▁claimed ▁that ▁this ▁series ▁would ▁" strip ▁down ▁the ▁Man ▁of ▁Ste el ▁to ▁his ▁tim eless , ▁essential ▁elements ". ▁ ▁The ▁series ▁was ▁the ▁second ▁to ▁be ▁launched ▁in ▁ 2 0 0 5 ▁under ▁DC ' s ▁All - Star ▁im print , ▁the ▁first ▁being ▁All ▁Star ▁Bat man ▁& ▁Robin , ▁the ▁Boy ▁Wonder . ▁These ▁series ▁were ▁attempts ▁by ▁DC ▁to ▁allow ▁major ▁com ics ▁cre ators ▁a ▁chance ▁to ▁tell ▁stories ▁show c asing ▁these ▁characters ▁without ▁being ▁restricted ▁by ▁DC ▁Un iverse ▁continu ity . ▁ ▁Public ation ▁history ▁Grant ▁Mor r ison ' s ▁approach ▁to ▁writing ▁this ▁series ▁was ▁to ▁make ▁the ▁reading ▁as ▁universal ▁as ▁possible . ▁He ▁stated ▁that ▁he ▁was ▁not ▁interested ▁in ▁" re - do ing ▁origin ▁stories ▁or ▁un pack ing ▁classic ▁narr atives " ▁but ▁instead ▁wanted ▁to ▁do ▁" a ▁total ▁update , ▁re ha ul ▁and ▁ref it ". ▁However , ▁rather ▁than ▁just ▁creating ▁a ▁" f resh ▁and ▁relevant " ▁update ▁for ▁new ▁readers , ▁Mor r ison ▁wanted ▁to ▁write ▁a ▁" collection ▁of ▁‘ tim eless ’ ▁Super man ▁issues ". ▁The ▁orig ins ▁of ▁this ▁lie ▁in ▁a ▁rev amp ▁of ▁Super man , ▁Super man ▁Now , ▁which ▁began ▁when ▁Mor