▁PR ▁ag encies ▁suffered ▁enorm ous ▁losses ▁when ▁clients ▁cut ▁back ▁market ing ▁bud gets . ▁This ▁forced ▁these ▁ag encies ▁to ▁turn ▁to ▁higher ▁growth ▁mark ets ▁like ▁India ▁and ▁China . ▁India ▁naturally ▁took ▁a ▁higher ▁priority ▁due ▁to ▁its ▁large ▁English - spe aking ▁base , ▁stable ▁political ▁govern ance ▁and ▁consistent ▁legal ▁structure . ▁The ▁color ▁of ▁the ▁market ▁has ▁flow ered ▁from ▁grey ▁to ▁blue ▁in ▁this ▁de cade ▁and ▁the ▁corpor ate ' s ▁need ▁for ▁image ▁building ▁and ▁strateg ic ▁PR ▁is ▁very ▁well ▁understood ▁and ▁accepted . ▁ ▁According ▁to ▁the ▁ 2 0 0 7 ▁report ▁on ▁The ▁State ▁of ▁the ▁Public ▁Rel ations ▁Indust ry ▁ ▁prepared ▁by ▁Paul ▁Hol mes ▁( author ▁of ▁the ▁Hol mes ▁Report ), ▁the ▁western ▁growth ▁of ▁PR ▁has ▁almost ▁plate au ed ▁to ▁a ▁stable ▁range ▁of ▁ 9 % ▁to ▁ 1 1 %, ▁with ▁the ▁growth ▁ge ograph ies ▁being ▁India ▁( as ▁too ▁China ) ▁growing ▁at ▁four ▁times ▁the ▁Western ▁pace . ▁To ▁quote ▁the ▁report , ▁" The ▁greatest ▁future ▁in ▁growth ▁is ▁expected ▁to ▁come ▁in ▁China ▁and ▁India , ▁with ▁good ▁prospect s ▁for ▁growth ▁in ▁Eastern ▁Europe ▁( part icular ly ▁those ▁countries ▁recently ▁admitted ▁to ▁the ▁European ▁Union ) ▁and ▁in ▁the ▁Middle ▁East ▁( al beit ▁from ▁a ▁very ▁small ▁base ) ". ▁However , ▁in ▁ 2 0 1 2 , ▁the ▁PR ▁market ▁has ▁slow ed ▁down ▁due ▁to ▁the ▁over c row ding