▁the ▁then ▁new ▁Feder ated ▁Mal ay ▁States , ▁making ▁it ▁the ▁first ▁daily ▁newspaper ▁to ▁appear ▁in ▁the ▁F MS . ▁It ▁started ▁off ▁as ▁a ▁free ▁l unch time ▁paper ▁with ▁ 1 0 0 , 0 0 0 ▁copies ▁circul ated ▁around ▁the ▁K lang ▁Valley . ▁Their ▁main ▁target ▁aud ien ces ▁are ▁Prof ession als , ▁Man agers , ▁Exec ut ives ▁and ▁Business men ▁( P ME B s ). ▁ ▁During ▁World ▁War ▁ 2 ▁the ▁paper ▁was ▁replaced ▁by ▁the ▁Mal ai ▁Sin po . ▁ ▁Over view ▁ ▁The ▁newspaper ▁used ▁to ▁be ▁an ▁afternoon ▁edition ▁which ▁focused ▁on ▁local ▁happen ings ▁and ▁was ▁promoted ▁as ▁" The ▁P aper ▁That ▁Car es ". ▁It ▁was ▁common ▁to ▁find ▁local ▁community ▁news ▁making ▁the ▁head lines . ▁The ▁paper ▁also ▁had ▁featured ▁a ▁" Page ▁ 3 ▁Girl " ▁and ▁was ▁not ▁taken ▁too ▁seriously ▁as ▁it ▁had ▁the ▁image ▁of ▁a ▁tab lo id ▁with ▁the ▁printing ▁of ▁many ▁un subst anti ated ▁news ▁articles . ▁The ▁newspaper ▁had ▁a ▁command ing ▁presence ▁in ▁class ified ▁ad s ▁and ▁in ▁the ▁ 1 9 9 0 s ▁it ▁was ▁common ▁to ▁find ▁almost ▁half ▁the ▁newsp apers ▁compr ising ▁class ified ▁ad s . ▁ ▁In ▁ 1 9 9 7 , ▁the ▁Mal ay ▁Mail ▁was ▁the ▁N ST P ▁Ber had ' s ▁single ▁most ▁prof itable ▁unit ▁through ▁its ▁g rip ▁on ▁class ified s ▁which , ▁in ▁the ▁nature