▁November ▁ 2 0 1 0 , ▁the ▁term ▁" H on " ▁was ▁tra dem ark ed ▁in ▁Baltimore ▁by ▁local ▁business w oman ▁Den ise ▁Wh iting , ▁for ▁use ▁on ▁nap kins , ▁buttons , ▁h ats ▁and ▁other ▁prom ot ional ▁material ▁for ▁her ▁restaurant , ▁Ca fe ▁Hon . ▁The ▁tra dem ark , ▁as ▁stated ▁by ▁Wh iting , ▁doesn ' t ▁prevent ▁anyone ▁from ▁saying ▁" H on ", ▁or ▁using ▁it ▁in ▁general ▁conversation . ▁ ▁However , ▁the ▁tra dem ark ▁issue ▁proved ▁to ▁be ▁controvers ial , ▁and ▁was ▁critic ized ▁by ▁Dan ▁Rod r icks , ▁column ist ▁for ▁The ▁Baltimore ▁Sun : ▁" You ▁can ' t ▁own ▁something ▁that ▁doesn ' t ▁belong ▁to ▁you .... ▁' H on ' ▁isn ' t ▁unique ▁to ▁Den ise ▁Wh iting , ▁no ▁matter ▁how ▁special ▁she ▁wants ▁us ▁to ▁believe ▁she ▁is ." ▁The ▁dispute ▁prompt ed ▁street ▁protest s ▁on ▁December ▁ 1 9 , ▁ 2 0 1 0 , ▁by ▁Baltimore ▁residents . ▁ ▁On ▁November ▁ 7 , ▁ 2 0 1 1 , ▁Wh iting ▁held ▁a ▁press ▁conference ▁that ▁also ▁featured ▁Che f ▁Gordon ▁R ams ay ▁announ cing ▁that ▁she ▁would ▁be ▁rel in qu ishing ▁the ▁" H on " ▁tra dem ark ; ▁R ams ay ▁stated ▁that ▁with ▁Ca fe ▁Hon , ▁" There ▁was ▁a ▁level ▁of ▁hat red ▁that ▁was ▁almost ▁un touch able . ▁I ' ve ▁never