▁the ▁company ▁launched ▁The ▁W inds or ▁Magazine ▁– ▁it ▁introduced ▁to ▁the ▁public ▁a ▁new ▁style ▁of ▁magazine , ▁that ▁was ▁for ▁everyone , ▁not ▁just ▁the ▁upper ▁or ▁upper - middle ▁classes . ▁The ▁magazine ▁continued ▁for ▁nearly ▁ 4 5 ▁years . ▁The ▁W inds or ▁Magazine ▁published ▁nov els ▁in ▁install ments ▁and ▁also ▁verse ▁and ▁was ▁one ▁of ▁the ▁firm ' s ▁biggest ▁success es . ▁ ▁James ▁Bow den ▁retired ▁in ▁ 1 8 9 7 . ▁By ▁ 1 9 0 1 , ▁the ▁firm ▁went ▁by ▁Ward ▁Lock ▁& ▁Co ., ▁Limited . ▁Its ▁mot to ▁was ▁“ full ▁steam ▁ahead ”. ▁The ▁firm ▁published ▁major ▁authors , ▁but ▁also ▁took ▁a ▁“ middle - brow ” ▁approach ▁to ▁fiction . ▁They ▁published ▁in ▁book ▁form ▁the ▁nov els ▁of ▁authors ▁which ▁had ▁been ▁published ▁in ▁install ments ▁in ▁The ▁W inds or ▁Magazine . ▁In ▁ 1 9 0 9 , ▁the ▁Melbourne ▁office ▁celebrated ▁ 2 5 ▁years . ▁In ▁ 1 9 1 1 , ▁a ▁fire ▁destroyed ▁large ▁parts ▁of ▁War wick ▁House , ▁but ▁by ▁ 1 9 1 3 , ▁a ▁new ▁War wick ▁House ▁was ▁built , ▁which ▁was ▁larger ▁than ▁the ▁earlier ▁establishment . ▁In ▁ 1 9 1 4 , ▁the ▁firm ▁celebrated ▁their ▁Diam ond ▁J ub ile e . ▁In ▁the ▁ 1 9 2 0 s , ▁the ▁firm ▁expanded ▁its ▁list ▁of ▁ju ven ile ▁literature ▁to ▁children ' s ▁fiction ▁and