▁or ▁fict ional , ▁brand . ▁Sometimes ▁the ▁author ▁will ▁use ▁a ▁common ▁brand ▁only ▁to ▁make ▁the ▁scene ▁more ▁natural ▁or ▁create ▁a ▁specific ▁amb ience . ▁ ▁More ▁commonly , ▁such ▁uses ▁are ▁instances ▁ ▁of ▁product ▁pla cement ▁– ▁the ▁insert ion ▁of ▁" cas ual " ▁( but ▁actually ▁paid ▁and ▁intent ional ) ▁positive ▁references ▁to ▁br ands ▁in ▁mov ies , ▁television ▁programming , ▁games , ▁and ▁books . ▁ ▁However , ▁this ▁practice ▁is ▁so ▁w ides p read ▁in ▁the ▁entertain ment ▁industry ▁that ▁it ▁gives ▁authors ▁another ▁reason ▁to ▁avoid ▁the ▁use ▁of ▁real ▁br ands : ▁any ▁such ▁reference ▁would ▁be ▁sus pected ▁by ▁the ▁public ▁of ▁being ▁paid ▁advert ising , ▁and ▁could ▁dimin ish ▁the ▁art istic ▁or ▁intellectual ▁mer it ▁of ▁the ▁work . ▁ ▁Another ▁advantage ▁to ▁a ▁fict ional ▁brand ▁is ▁that ▁all ▁its ▁specific ations ▁can ▁be ▁invent ed . ▁In ▁this ▁sense , ▁an ▁author ▁can ▁invent ▁a ▁model ▁or ▁brand ▁of ▁car , ▁for ▁which ▁he ▁can ▁make ▁up ▁details . ▁That ▁way , ▁he ▁doesn ' t ▁have ▁to ▁go ▁look ▁up ▁specific ations ▁on ▁a ▁car , ▁which ▁would ▁take ▁time ▁and ▁effort - ▁he ▁could ▁just ▁make ▁them ▁up . ▁ ▁Sometimes , ▁usually ▁on ▁television ▁or ▁mov ies , ▁a ▁real ▁brand ▁would ▁not ▁be ▁permitted ▁due ▁to ▁restrictions ▁in ▁advert ising ▁particular ▁products , ▁especially ▁c igare tt es ▁and ▁alco hol . ▁Usually ▁a ▁fict ional ▁brand ▁would ▁be