O V ▁through ▁ 2 0 0 0 . ▁Clay ▁is ▁currently ▁the ▁chief ▁meteor ologist ▁for ▁Bay ▁News ▁ 9 ▁in ▁T ampa ▁Bay . ▁ ▁K O O V ▁continued ▁to ▁be ▁a ▁highly ▁r ated ▁local ▁station ▁through ▁most ▁of ▁the ▁ 1 9 9 0 s , ▁but ▁as ▁the ▁de cade ▁moved ▁along , ▁its ▁ratings ▁began ▁to ▁fall . ▁W aco ▁country ▁station ▁W AC O - FM ▁ 9 9 . 9 ▁moved ▁its ▁tower ▁to ▁Mo ody , ▁increasing ▁its ▁signal ▁in ▁the ▁Co pper as ▁C ove ▁area ▁and ▁pos ing ▁a ▁form id able ▁threat . ▁By ▁the ▁end ▁of ▁the ▁de cade , ▁W AC O ▁had ▁greatly ▁cut ▁into ▁K O O V ' s ▁ratings . ▁ ▁K SS M ▁In ▁ 2 0 0 0 , ▁C um ulus ▁Media ▁purchased ▁K O O V ▁and ▁sister ▁station ▁K O OC ▁in ▁Bel ton . ▁Most ▁of ▁the ▁staff ▁was ▁released , ▁new ▁program mers ▁were ▁brought ▁in , ▁and ▁the ▁station ▁was ▁rela unch ed ▁as ▁adult ▁R & B ▁station ▁K SS M ▁" K iss ▁ 1 0 3 ". ▁C um ulus ▁subsequently ▁sold ▁K SS M ▁and ▁its ▁sister ▁stations ▁to ▁Town square ▁Media ▁in ▁July ▁ 2 0 1 2 . ▁The ▁sole ▁Urban ▁station ▁for ▁years ▁serving ▁the ▁market ▁was ▁K II Z - FM ▁until ▁ 2 0 0 0 ▁when ▁K SS M ▁launched ▁its ▁current ▁format ▁as ▁an ▁Urban