1 9 2 5 , ▁he ▁became ▁the ▁party ' s ▁first ▁head ▁of ▁propag anda , ▁turning ▁out ▁a ▁series ▁of ▁post ers ▁and ▁a ▁book ▁attack ing ▁the ▁Jews . ▁ ▁However , ▁as ▁a ▁political ▁opportun ist , ▁he ▁told ▁Hitler ▁that ▁he ▁was ▁ill ▁and ▁could ▁not ▁attend ▁ 1 9 2 3 ' s ▁Be er ▁Hall ▁P utsch , ▁and ▁afterwards ▁fled ▁to ▁Austria . ▁Ex cluded ▁from ▁the ▁party , ▁along ▁with ▁Julius ▁St reich er , ▁he ▁later ▁returned ▁to ▁Bav aria ▁in ▁January ▁ 1 9 2 4 ▁and ▁sent enced ▁to ▁three ▁months ▁in ▁prison . ▁He ▁later ▁visited ▁Hitler ▁in ▁Land s berg ▁Pr ison . ▁He ▁became ▁part ▁of ▁the ▁new ▁leadership ▁of ▁the ▁Str ass ers ▁which ▁threatened ▁to ▁split ▁the ▁party ▁in ▁two , ▁and ▁it ▁was ▁only ▁in ▁ 1 9 2 6 ▁after ▁Hitler ' s ▁return ▁that ▁the ▁split ▁was ▁avoided . ▁ ▁After ▁Es ser ▁fell ▁out ▁with ▁St reich er , ▁and ▁Hitler ▁s ided ▁with ▁his ▁oppon ent , ▁Es ser ▁threatened ▁to ▁go ▁to ▁the ▁media ▁with ▁the ▁NS D AP ' s ▁secre ts . ▁He ▁was ▁bought ▁off ▁by ▁being ▁made ▁editor ▁of ▁Ill ust rier ter ▁Be ob ach ter ▁until ▁ 1 9 3 2 ▁in ▁which ▁he ▁engaged ▁the ▁public ▁through ▁g oss ip ▁and ▁sc andal . ▁From ▁ 1 9 2 9 ▁to ▁ 1 9 3 3 , ▁he ▁was ▁the ▁party ' s