▁( which ▁it ▁had ▁never ▁done ▁before ) ▁to ▁comp ete ▁with ▁W O OD - FM , ▁which ▁also ▁goes ▁all - Christ mas ▁every ▁hol iday ▁season . ▁In ▁ 2 0 1 0 , ▁W TR V ▁returned ▁to ▁an ▁all - Christ mas ▁music ▁format ▁for ▁the ▁hol id ays , ▁because ▁W L HT - FM ▁had ▁moved ▁to ▁an ▁adult ▁Top ▁ 4 0 ▁sound , ▁not ▁usually ▁associated ▁with ▁Christmas ▁music . ▁ ▁In ▁ 2 0 1 8 , ▁W TR V ▁was ▁the ▁first ▁station ▁in ▁the ▁United ▁States ▁to ▁f lip ▁to ▁the ▁all - Christ mas ▁format ▁when ▁it ▁made ▁the ▁switch ▁on ▁October ▁ 2 9 th . ▁Early ▁ad op ters ▁( such ▁as ▁frequent ▁first - in - the - n ation ▁W E Z W ▁in ▁South ▁Jersey ) ▁waited ▁until ▁November ▁ 1 ▁to ▁switch , ▁which ▁fact ored ▁into ▁W TR V ' s ▁decision ▁to ▁f lip ▁early .. ▁On ▁October ▁ 2 9 , ▁ 2 0 1 9 ▁at ▁ 5 : 0 0 pm ▁CD T ▁W TR V ▁f li pped ▁to ▁the ▁all - Christ mas ▁format , ▁making ▁it ▁the ▁ 2 nd ▁station ▁in ▁the ▁US ▁for ▁the ▁ 2 0 1 9 ▁Hol iday ▁season ▁to ▁f lip ▁to ▁all - Christ mas ▁music , ▁next ▁to ▁W WI Z ▁which ▁f li pped ▁on ▁October ▁ 2 5 , ▁ 2 0 1 9 ▁( though