▁respectively . ▁ ▁Corpor ate ▁leadership ▁▁ 1 8 9 1 – 1 9 3 2 : ▁William ▁W rig ley ▁Jr . ▁In ▁ 1 8 9 1 , ▁ 2 9 - year - old ▁William ▁W rig ley ▁Jr . ▁( 1 8 6 1 – 1 9 3 2 ) ▁came ▁to ▁Chicago ▁from ▁Philadelphia ▁with ▁$ 3 2 ▁and ▁the ▁idea ▁to ▁start ▁a ▁business ▁s elling ▁W rig ley ' s ▁Sc our ing ▁So ap . ▁W rig ley ▁offered ▁prem iums ▁as ▁an ▁in cent ive ▁to ▁buy ▁his ▁soap , ▁such ▁as ▁b aking ▁pow der . ▁Later ▁in ▁his ▁career , ▁he ▁switched ▁to ▁the ▁b aking ▁pow der ▁business , ▁in ▁which ▁he ▁began ▁offering ▁two ▁packages ▁of ▁che wing ▁g um ▁for ▁each ▁purchase ▁of ▁a ▁can ▁of ▁b aking ▁pow der . ▁The ▁popular ▁prem ium , ▁che wing ▁g um , ▁began ▁to ▁seem ▁more ▁prom ising . ▁W rig ley ▁also ▁became ▁the ▁majority ▁owner ▁of ▁the ▁Chicago ▁C ubs ▁in ▁ 1 9 2 1 . ▁▁ 1 9 3 2 – 1 9 6 1 : ▁Philip ▁K . ▁W rig ley ▁After ▁the ▁death ▁of ▁William ▁W rig ley ▁Jr ., ▁his ▁son ▁Philip ▁K . ▁W rig ley ▁( 1 8 9 4 – 1 9 7 7 ) ▁assumed ▁his ▁father ' s ▁position ▁as ▁CE O ▁of ▁the ▁W rig ley ▁Company . ▁W rig ley ▁is ▁most ▁well ▁known ▁for ▁his