1 5 ▁per ▁cent ▁of ▁the ▁Sunday ▁circul ation . ▁▁ ▁North cl iffe ' s ▁ownership ▁of ▁The ▁Times , ▁the ▁Daily ▁Mail ▁and ▁other ▁newsp apers ▁meant ▁that ▁his ▁editor ial s ▁influenced ▁both ▁" the ▁classes ▁and ▁the ▁masses ". ▁In ▁an ▁era ▁before ▁radio , ▁television ▁or ▁internet , ▁that ▁meant ▁that ▁North cl iffe ▁domin ated ▁the ▁British ▁press ▁" as ▁it ▁never ▁has ▁been ▁before ▁or ▁since ▁by ▁one ▁man ". ▁▁ ▁North cl iffe ' s ▁editor ship ▁of ▁the ▁Daily ▁Mail ▁in ▁the ▁years ▁just ▁preceding ▁the ▁First ▁World ▁War , ▁when ▁the ▁newspaper ▁displayed ▁" a ▁vir ul ent ▁anti - G erman ▁sentiment ", ▁caused ▁The ▁Star ▁to ▁declare , ▁" Next ▁to ▁the ▁Kaiser , ▁Lord ▁North cl iffe ▁has ▁done ▁more ▁than ▁any ▁living ▁man ▁to ▁bring ▁about ▁the ▁war ." ▁His ▁newsp apers — es pecially ▁The ▁Times — report ed ▁the ▁Sh ell ▁Cris is ▁of ▁ 1 9 1 5 ▁with ▁such ▁ze al ▁that ▁it ▁helped ▁to ▁end ▁the ▁Liberal ▁government ▁of ▁Prime ▁Minister ▁H . ▁H . ▁As qu ith , ▁forcing ▁As qu ith ▁to ▁form ▁a ▁coal ition ▁government ▁( the ▁other ▁caus al ▁event ▁was ▁the ▁res ignation ▁of ▁Admir al ▁Fish er ▁as ▁First ▁Sea ▁Lord ). ▁Lord ▁North cl iffe ' s ▁newsp apers ▁propag and ized ▁for ▁creating ▁a ▁Minister ▁of ▁Mun itions ▁( a ▁job ▁first ▁held ▁by ▁David ▁Lloyd ▁George ) ▁and ▁helped ▁to ▁bring ▁about ▁Lloyd ▁George