it ▁was ▁the ▁most ▁exc iting , ▁most ▁important ▁college ▁football ▁game ▁I ▁ever ▁tele vised ". ▁ ▁Sch enk el ▁went ▁on ▁to ▁broadcast ▁many ▁more ▁huge ▁games , ▁including ▁the ▁celebrated ▁Neb r aska - Ok lahoma ▁match ▁on ▁Thanks g iving ▁Day ▁ 1 9 7 1 , ▁as ▁well ▁as ▁the ▁Sug ar ▁Bowl ▁national ▁championship ▁show down ▁between ▁Notre ▁D ame ▁and ▁Alabama ▁on ▁New ▁Year ' s ▁E ve ▁ 1 9 7 3 ▁( with ▁Wil kin son ▁and ▁Howard ▁Cos ell , ▁in ▁a ▁rare ▁college ▁football ▁appearance ). ▁Sch enk el ▁was ▁replaced ▁by ▁Keith ▁Jackson ▁as ▁ABC ' s ▁lead ▁play - by - play ▁man ▁for ▁college ▁football ▁tele cast s ▁in ▁ 1 9 7 4 , ▁but ▁continued ▁to ▁call ▁college ▁football ▁games ▁for ▁several ▁more ▁years . ▁ ▁He ▁was ▁the ▁sp okes man ▁for ▁O w ens - Ill inois ' ▁" Good ▁T aste ▁of ▁Be er " ▁advert ising ▁campaign ▁which ▁began ▁in ▁ 1 9 7 5 ▁and ▁continued ▁through ▁the ▁remainder ▁of ▁the ▁de cade . ▁ ▁In ▁ 1 9 7 6 , ▁Sch enk el ▁was ▁induct ed ▁into ▁the ▁P BA ▁Hall ▁of ▁Fame ▁in ▁the ▁" Mer itor ious ▁Service " ▁category ▁and ▁in ▁ 1 9 8 8 ▁was ▁induct ed ▁into ▁the ▁American ▁Bow ling ▁Congress ▁( now ▁United ▁States ▁Bow ling ▁Congress ) ▁Hall ▁of ▁Fame , ▁also ▁in ▁the ▁" Mer itor ious ▁Service " ▁category