theless ▁draw s ▁heavily ▁upon ▁techniques ▁from ▁pop ▁culture ▁and ▁journal ism ▁to ▁make ▁complex ▁information ▁more ▁accessible ▁or ▁convin cing ▁and ▁dist ract ▁public ▁attention ▁from ▁polit ically ▁unf avor able ▁topics . ▁The ▁inter dependencies ▁of ▁polit icians ▁and ▁media ▁are ▁known ▁as ▁the ▁politico - media ▁complex . ▁ ▁Of ▁doubt ful ▁virtue , ▁decl ining ▁amounts ▁of ▁content ▁and ▁subst ance ▁can ▁easily ▁be ▁compens ated ▁by ▁giving ▁news ▁stories ▁a ▁sens ational istic ▁tw inge . ▁Polit ain ment ▁thus ▁ranges ▁on ▁the ▁same ▁level ▁as ▁ed u - ▁and ▁inf ot ain ment . ▁ ▁Typ ical ▁catch lines ▁in ▁polit ain ment ▁reports ▁or ▁media ▁will ▁at ▁times ▁bl unt ly ▁argue ▁ad ▁hom in em ▁in ▁a ▁general izing ▁manner ▁and ▁try ▁to ▁emphas ize ▁virt ues ▁and ▁char is ma ▁(" xyz ▁will ▁make ▁America ▁great ▁again ") ▁or ▁v ices ▁and ▁weak ness es ▁( by ▁den unci ation : ▁" xyz ▁will ▁w reck ▁this ▁country "). ▁The ▁latter ▁example ▁is ▁also ▁known ▁as ▁fear ▁appeal . ▁More ▁moder ate ▁forms ▁make ▁extensive ▁use ▁of ▁im prec ise , ▁met ap hor ic ▁language ▁( al leg ories , ▁met onym y , ▁peri phr ases , ▁k enn ings ▁etc .). ▁ ▁Polit ain ment ▁can ▁be ▁both ▁a ▁communication ▁aspect ▁of ▁( 1 ) ▁polit icians ▁and ▁spin ▁do ctors ▁to ▁their ▁and ▁their ▁party ' s ▁own ▁advantage ▁and ▁the ▁political ▁advers ary ' s ▁dis adv antage ▁or