▁a ▁further ▁ 4 2 % ▁in ▁June ▁ 2 0 0 8 , ▁becoming ▁fully ▁owned ▁by ▁AB F ▁by ▁ 2 0 1 3 . ▁ ▁Conserv ation ▁efforts ▁Jord ans ▁use ▁o ats ▁which ▁are ▁grown ▁by ▁Conserv ation ▁Gra de ▁far mers ▁around ▁Britain ▁who ▁are ▁paid ▁a ▁prem ium ▁to ▁create ▁nature - friend ly ▁habit ats ▁on ▁ 1 0 % ▁of ▁their ▁far med ▁land . ▁ ▁Bill ▁Jordan ▁own s ▁the ▁Nature ▁Reserve ▁at ▁Pen st hor pe ▁in ▁Nor folk ▁which ▁is ▁taking ▁part ▁in ▁high ▁profile ▁projects ▁to ▁bring ▁back ▁the ▁rare ▁E uras ian ▁C rane ▁and ▁saf egu ard ▁British ▁n atives ▁such ▁as ▁the ▁red ▁squ ir rel . ▁ ▁Similar ▁to ▁The ▁Co - oper ative ▁Group , ▁the ▁company ▁is ▁concerned ▁about ▁the ▁rapid ▁decl ine ▁in ▁the ▁be e ▁population . ▁It ▁started ▁the ▁Big ▁B uzz ▁campaign ▁in ▁May ▁ 2 0 0 9 , ▁with ▁the ▁help ▁of ▁the ▁British ▁Be e keep ers ' ▁Association ▁and ▁the ▁B umble be e ▁Conserv ation ▁Trust . ▁ ▁Hol me ▁Mill ▁itself ▁became ▁a ▁museum ▁in ▁ 2 0 1 3 , ▁with ▁the ▁opening ▁of ▁a ▁visitor ▁centre ▁on ▁the ▁site ▁after ▁production ▁transferred ▁to ▁a ▁new ▁facility ▁in ▁Big g les w ade ' s ▁Sax on ▁Gate ▁development ▁area . ▁ ▁Market ▁share ▁It ▁is ▁the ▁UK ' s ▁fourth ▁largest ▁c ere als ▁manufact urer ▁after ▁Kel log gs , ▁N est