ʁ ɔ ▁p ɔ s ▁ ˈ tal /. ▁In ▁English , ▁it ' s ▁/ ˌ ɛ ə r ▁o ʊ ▁po ʊ ▁ ˈ st ɒ l / ▁or , ▁in ▁sp elling ▁pron unci ation , ▁" arrow - post - ALL ." ▁ ▁Sub s idi aries ▁The ▁now - def unct ▁P . S . ▁from ▁A é rop ost ale ▁began ▁in ▁ 2 0 0 9 , ▁and ▁originally ▁only ▁offered ▁app arel ▁at ▁value ▁prices ▁to ▁the ▁ 7 – 1 2 ▁age ▁market . ▁In ▁winter ▁of ▁ 2 0 1 1 , ▁P . S . ▁added ▁app arel ▁for ▁three -, ▁four -, ▁five - ▁and ▁six - year - olds ▁to ▁their ▁collections , ▁being ▁introduced ▁with ▁the ▁Hol iday ▁cloth ings . ▁Begin ning ▁in ▁November ▁ 2 0 1 3 , ▁the ▁Beth any ▁M ota ▁collection ▁was ▁added ▁to ▁A é rop ost ale ▁stores , ▁featuring ▁cl othing ▁and ▁access ories ▁designed ▁by ▁American ▁video ▁blog ger ▁Beth any ▁M ota . ▁Also ▁beginning ▁in ▁the ▁fall ▁of ▁ 2 0 1 3 , ▁the ▁Live ▁Love ▁Dream ▁collection ▁( LL D ) ▁was ▁added ▁to ▁A é rop ost ale ▁stores . ▁Live ▁Love ▁Dream ▁features ▁l oun ge ▁and ▁active we ar ▁ge ared ▁to ▁girls . ▁The ▁company ▁also ▁offered ▁a ▁secondary ▁brand ▁called ▁Jimmy ' Z ▁that ▁focused ▁on ▁sur f ▁and ▁sk ater ▁cl othing . ▁The ▁ 1 4 ▁stores ▁were