4 , ▁the ▁theatre ▁was ▁called ▁the ▁C ines - Pal ast . ▁The ▁other ▁section ▁of ▁the ▁building ▁hous ed ▁a ▁c afé ▁and ▁variety ▁theatre ▁called ▁the ▁Wilhelm sh allen . ▁ ▁In ▁ 1 9 1 9 , ▁architect ▁Max ▁B isch off ▁re built ▁it ▁for ▁U fa ▁as ▁a ▁ 1 , 7 4 0 - se at ▁cinema , ▁which ▁opened ▁on ▁ 1 8 ▁September ▁ 1 9 1 9 ▁with ▁the ▁première ▁of ▁Ernst ▁Lub itsch ' s ▁Madame ▁Dub ar ry . ▁The ▁cinema ▁had ▁a ▁rect angular ▁aud itor ium ▁with ▁two ▁levels ▁of ▁pro sc enium ▁boxes ▁and ▁the ▁remaining ▁se ating ▁arranged ▁in ▁horses ho e - sh aped ▁rows . ▁Sieg fried ▁K rac auer ▁pra ised ▁the ▁sight lines ▁from ▁the ▁am ph it he atre - style ▁se ating ▁and ▁the ▁" dis cre et " ▁and ▁" t aste ful " ▁colour ▁scheme ; ▁the ▁dé cor ▁was ▁simple , ▁with ▁fa ï ence ▁pan els ▁around ▁the ▁screen . ▁ ▁In ▁ 1 9 2 5 , ▁the ▁cinema ▁was ▁again ▁re built ▁by ▁Carl ▁St ahl - U rach ; ▁it ▁was ▁en larg ed ▁to ▁ 2 , 1 6 5 ▁seats ▁by ▁the ▁addition ▁of ▁a ▁bal con y , ▁the ▁light ing ▁was ▁improved , ▁and ▁an ▁ill umin ated ▁cinema ▁organ ▁was ▁added . ▁The ▁interior ▁dé cor ▁by ▁Samuel ▁Rach man ▁res emble d ▁that ▁of ▁Broadway ▁cin emas .