ari ▁and ▁Mas er ati . ▁In ▁ 2 0 0 3 , ▁he ▁became ▁F iat ' s ▁director ▁of ▁market ing . ▁He ▁coordin ated ▁market ing ▁for ▁the ▁F iat ▁P unto ▁and ▁F iat ▁ 5 0 0 . ▁El k ann ▁left ▁F iat ▁in ▁ 2 0 0 5 ▁after ▁being ▁widely ▁reported ▁as ▁having ▁a ▁serious ▁c oca ine ▁and ▁hero in ▁add iction , ▁creating ▁Italia ▁Independent , ▁a ▁l ifest yle ▁and ▁cl othing ▁brand ▁featuring ▁Italian ▁products . ▁In ▁ 2 0 0 7 ▁he ▁founded ▁Independent ▁Ide as , ▁a ▁communication ▁and ▁advert ising ▁ag ency . ▁ ▁In ▁ 2 0 1 1 , ▁El k ann ▁worked ▁with ▁G ucci ' s ▁cre ative ▁director , ▁Fr ida ▁Gian n ini , ▁on ▁developing ▁the ▁G ucci ▁Special ▁Edition ▁of ▁the ▁F iat ▁ 5 0 0 ▁and ▁has ▁consult ed ▁with ▁Ferr ari , ▁running ▁Ferr ari ▁T ail or ▁Made , ▁which ▁enables ▁customers ▁to ▁custom ize ▁their ▁car . ▁Still ▁in ▁ 2 0 1 1 ▁Italia ▁Independent ▁and ▁Toy Watch ▁of ▁Gian lu ca ▁V ac chi ▁presented ▁a ▁special ▁edition ▁of ▁ 1 0 0 7 ▁copies ▁of ▁watch es ▁called ▁Un ique ▁Edition . ▁ ▁In ▁June ▁ 2 0 1 3 ▁El k ann ▁listed ▁Italia ▁Independent ▁on ▁the ▁Milan ▁Stock ▁Exchange . ▁He ▁and ▁his ▁brother ▁John ▁had ▁to ▁rein vest ▁in ▁Italia ▁Independent ▁in ▁ 2 0 1 7 ▁after ▁its