▁first ▁sold ▁in ▁Sweden ▁at ▁the ▁beginning ▁of ▁the ▁ 2 0 th ▁century , ▁it ▁was ▁particularly ▁notable ▁as ▁having ▁been ▁one ▁of ▁the ▁first ▁Swedish ▁br ands ▁to ▁recognize ▁and ▁to ▁use ▁the ▁power ▁of ▁mass ▁media . ▁ ▁Te el : ▁ ▁a ▁brand ▁of ▁liquid ▁dent if rice ▁created ▁by ▁Pro ct er ▁& ▁Gam ble ▁in ▁the ▁late ▁ 1 9 3 0 ' s . ▁ ▁Tom ' s ▁of ▁Maine : ▁founded ▁by ▁Tom ▁and ▁Kate ▁Ch app ell ▁in ▁ 1 9 7 0 ▁with ▁US $ 5 , 0 0 0 . ▁In ▁ 2 0 0 6 , ▁a ▁cont rolling ▁ 8 4 % ▁st ake ▁in ▁Tom ' s ▁of ▁Maine ▁was ▁purchased ▁by ▁Col gate - P alm ol ive ▁for ▁US $ 1 0 0 ▁million . ▁The ▁Ch app ells ▁own ▁the ▁remaining ▁six teen ▁percent . ▁ ▁Ult ra ▁B rite : ▁an ▁American ▁to oth paste ▁and ▁to oth - wh it ener ▁market ed ▁by ▁Col gate - P alm ol ive ▁in ▁the ▁United ▁States . ▁ ▁Z end ium : ▁a ▁brand ▁of ▁to oth paste ▁made ▁by ▁Un ile ver ▁and ▁market ed ▁in ▁the ▁Netherlands , ▁Belg ium , ▁Germany ▁and ▁Sc and in avia ▁for ▁some ▁years , ▁with ▁its ▁expansion ▁into ▁the ▁French ▁and ▁Italian ▁mark ets ▁in ▁ 2 0 1 5 . ▁ ▁aqu a white : ▁a ▁K ids ▁focused ▁or al ▁care ▁brand ▁In ▁India