' am , ▁supply ▁ch icken ▁instead ▁of ▁p ork . ▁ ▁A ▁few ▁days ▁later , ▁the ▁deal ▁col lapsed , ▁when ▁it ▁became ▁apparent ▁that ▁it ▁was ▁in fe as ible ▁to ▁turn ▁the ▁super market ▁k os her ▁in ▁addition ▁that ▁K obi ▁Trib itch , ▁refused ▁to ▁knock ▁off ▁$ 1 0 ▁million ▁from ▁the ▁purchase ▁price . ▁It ▁was ▁in fe as ible ▁to ▁turn ▁it ▁k os her ▁because ▁M iz ra ▁had ▁a ▁contract ▁with ▁T iv ▁Ta ' am ▁that ▁allowed ▁it ▁to ▁sell ▁p ork , ▁and ▁some ▁anal yst s ▁believed ▁Gay dam ak ▁realized ▁most ▁of ▁T iv ▁Ta ' am ' s ▁customers ▁shop ▁there ▁because ▁it ▁is ▁not ▁k os her . ▁ ▁Cont ro vers y ▁Cont ro vers y ▁was ▁created ▁in ▁ 2 0 0 6 ▁when ▁the ▁Isra eli ▁investig ative ▁affairs ▁show ▁Kol b ote k ▁( similar ▁to ▁the ▁American ▁program ▁ 6 0 ▁Min utes ) ▁alleg ed ▁that ▁T iv ▁Ta ' am ▁was ▁s elling ▁meat ▁after ▁its ▁exp iration ▁date . ▁In ▁ 2 0 0 7 , ▁Kol b ote k ▁showed ▁video ▁of ▁c ats ▁ro aming ▁one ▁of ▁T iv ▁Ta ' am ' s ▁stor ero oms ▁and ▁e ating ▁food , ▁prompt ing ▁T iv ▁Ta ' am ▁to ▁run ▁a ▁$ 5 0 0 , 0 0 0 ▁advert ising ▁campaign ▁to ▁improve ▁its ▁image . ▁T iv ▁Ta ' am ▁has ▁been ▁critic