, ▁are ▁end owed ▁with ▁human ▁characteristics . ▁They ▁become ▁" act ors " ▁rel ating ▁in ▁their ▁own ▁right ▁to ▁which ▁people ▁much ▁adjust ▁their ▁behaviour , ▁and ▁they ▁are ▁also ▁the or ized ▁in ▁that ▁way . ▁This ▁is ▁a ▁special ▁case ▁of ▁anth rop omorphism ▁because ▁it ▁occurs ▁within ▁human ▁relations , ▁not ▁in ▁relation ▁to ▁an ▁object ▁external ▁to ▁them . ▁ ▁A ▁symbol ic ▁language ▁and ▁way ▁of ▁communic ating ▁emer ges , ▁in ▁which ▁in animate ▁" th ings " ▁are ▁person ified . ▁A ▁market ▁( or ▁a ▁price , ▁or ▁a ▁stock , ▁or ▁a ▁state ▁etc .) ▁g ains ▁an ▁independent ▁power ▁to ▁act . ▁Marx ▁calls ▁this ▁comm od ity ▁fet ish ism ▁( or ▁more ▁generally , ▁" f et ish ism "), ▁and ▁he ▁regards ▁it ▁as ▁a ▁necessary ▁re ification ▁of ▁the ▁symbol izations ▁required ▁to ▁traverse ▁life ' s ▁situations ▁in ▁b our ge ois ▁society , ▁because ▁the ▁relationships ▁between ▁people ▁are ▁constantly ▁being ▁medi ated ▁by ▁the ▁relationships ▁between ▁things . ▁It ▁means ▁that ▁people ▁are ▁eventually ▁unable ▁to ▁take ▁their ▁mask ▁off , ▁because ▁the ▁mask s ▁are ▁controlled ▁by ▁the ▁business ▁relationships ▁between ▁things ▁being ▁trad ed , ▁and ▁by ▁bro ader ▁legal , ▁class , ▁or ▁political ▁interests . ▁If ▁they ▁are ▁actually ▁unable ▁to ▁take ▁the ▁mask ▁off , ▁they ▁have ▁effectively ▁submitted ▁fully ▁to ▁the ▁power ▁of ▁abstract , ▁imp erson al ▁market ▁forces ▁and ▁legal ▁rules . ▁As ▁many ▁philosoph ical