▁a ▁sp y ▁mission ▁game ▁formed ▁part ▁of ▁World ▁Record ▁London ▁for ▁ 2 0 1 2 . ▁A ▁separate ▁points ▁competition ▁was ▁held ▁with ▁one ▁team ▁emer ging ▁the ▁winner ▁of ▁the ▁' tre asure '. ▁ ▁Internet ▁and ▁media ▁sc aven ger ▁hun ts ▁Internet ▁sc aven ger ▁hun ts ▁inv ite ▁participants ▁to ▁visit ▁different ▁websites ▁to ▁find ▁cl ues ▁and ▁solve ▁puzz les , ▁sometimes ▁for ▁a ▁prize . ▁Part icip ants ▁can ▁win ▁pri zes ▁for ▁correctly ▁solving ▁puzz les ▁to ▁win ▁tre asure ▁hun ts . ▁The ▁first ▁internet ▁h unt ▁was ▁developed ▁in ▁ 1 9 9 2 ▁by ▁Rick ▁G ates ▁to ▁encou rage ▁people ▁to ▁explore ▁the ▁resources ▁available ▁online . ▁ ▁Several ▁feature ▁films ▁and ▁television ▁series ▁have ▁used ▁online ▁sc aven ger ▁hun ts ▁as ▁vir al ▁market ing , ▁including ▁The ▁Da ▁V inci ▁Code ▁and ▁the ▁Sci - Fi ▁Channel ' s ▁series ▁The ▁Lost ▁Room . ▁A ctor ▁M ish a ▁Collins ▁currently ▁holds ▁the ▁Gu in ness ▁World ▁Record ▁for ▁organ izing ▁G IS H WH ES , ▁the ▁world ' s ▁largest ▁media ▁sc aven ger ▁h unt ▁which ▁included ▁ 1 4 , 5 8 0 ▁participants ▁in ▁ 9 7 2 ▁teams ▁from ▁ 9 0 ▁countries ▁as ▁participants . ▁A ▁ 2 0 1 2 ▁h unt ▁organ ised ▁by ▁e B ay ▁had ▁pri zes ▁tot alling ▁$ 2 0 0 , 0 0 0 . ▁Many ▁online ▁hun ts ▁are ▁subject ▁to