ames ▁and ▁east ▁of ▁the ▁River ▁Le a . ▁It ▁is ▁border ed ▁by ▁Str at ford ▁and ▁C anning ▁Town , ▁Pop lar ▁and ▁B rom ley - by - B ow ; ▁while ▁str addle ▁Green ▁Street ▁as ▁the ▁boundaries ▁of ▁West ▁and ▁East ▁Ham . ▁ ▁Geography ▁The ▁central ▁West ▁Ham ▁area ▁lies ▁in ▁the ▁centre - west ▁of ▁the ▁wider ▁district ; ▁its ▁tw in ▁focus es ▁are ▁All ▁Sain ts ' ▁Par ish ▁Church ▁and ▁West ▁Ham ▁station . ▁The ▁west ▁of ▁the ▁central ▁area ▁is ▁bounded ▁by ▁the ▁River ▁Le a ▁and ▁is ▁an ▁industrial \ post - indust rial ▁neighbourhood ▁down stream ▁of ▁the ▁London ▁Olympic ▁Park . ▁The ▁east ▁it ▁is ▁mostly ▁resident ial , ▁consisting ▁of ▁Victor ian ▁ter rac ed ▁housing ▁inter sp ers ed ▁with ▁higher ▁density ▁post - war ▁social ▁housing . ▁There ▁are ▁no ▁major ▁sho pping ▁areas . ▁Are as ▁such ▁as ▁Str at ford ▁and ▁C anning ▁Town , ▁formerly ▁part ▁of ▁the ▁civil ▁parish ▁of ▁West ▁Ham , ▁are ▁now ▁mostly ▁considered ▁separate ▁districts ▁thanks ▁to ▁a ▁growth ▁in ▁their ▁significance ▁since ▁the ▁reg ener ation ▁of ▁the ▁dock lands . ▁ ▁B rom ley - by - B ow ▁in ▁Tower ▁Ham lets ▁lies ▁to ▁the ▁west ▁of ▁the ▁River ▁Le a ▁and ▁in ▁other ▁directions ▁lie ▁neighbour ing ▁parts ▁of ▁the ▁wider ▁West ▁Ham ▁district : ▁to ▁the ▁north ▁and ▁east ▁the ▁area ▁ble eds ▁into ▁Str at ford ▁and ▁Pla ist ow , ▁with