▁organis ations , ▁using ▁their ▁existing ▁techn ologies , ▁to ▁derive ▁cultural ▁and ▁performance ▁benefits ▁from ▁re - th inking ▁how ▁they ▁communicate , ▁make ▁dec isions ▁and ▁work ▁virt ually . ▁ ▁See ▁also ▁Lo yal ty ▁business ▁model ▁Brand ▁Int im acy ▁ ▁S ources ▁▁ ▁Under standing ▁the ▁psych ology ▁of ▁online ▁behaviour : ▁From ▁content ▁to ▁community , ▁a ▁presentation ▁by ▁Dr . ▁Adam ▁Jo inson ▁Institute ▁of ▁Edu c ational ▁Technology , ▁The ▁Open ▁University , ▁ 2 0 0 2 . ▁ ▁Self - dis closure ▁in ▁computer - medi ated ▁communication : ▁The ▁role ▁of ▁self - aw aren ess ▁and ▁visual ▁an onym ity ▁Adam ▁N . ▁Jo inson ▁Institute ▁of ▁Edu c ational ▁Technology , ▁The ▁Open ▁University ▁ ▁In ▁the ▁European ▁Union , ▁Employee ▁Cons ult ation ▁is ▁a ▁legal ▁requirement . ▁ ▁See ▁O wen , H arrison . ▁Open ▁Space ▁Technology : ▁A ▁User ’ s ▁Guide . ▁Ber rett - K o el her ▁Publish ers , ▁San ▁Francisco , ▁ 1 9 9 7 ▁and ▁B unker , ▁Barbara ▁and ▁Alban , ▁Bill ie , ▁Lar ge ▁Group ▁Inter vent ions , ▁John ▁W iley ▁& ▁S ons , ▁San ▁Francisco , ▁ 1 9 9 7 . ▁ ▁M ▁Lyn ne ▁Mark us , ▁Brook ▁Man ville ▁and ▁Car ole ▁E ▁Ag rees ▁What ▁makes ▁a ▁virtual ▁organization ▁work ? ▁Slo an ▁Management ▁Review ▁Cambridge ▁Fall ▁ 2 0 0 0 ▁ ▁Su row ieck i , ▁James