▁World ▁Sport ▁Group , ▁IE C ▁in ▁Sports , ▁Sports ▁Mark eting ▁and ▁Management ▁and ▁Lag ard ère ▁Un limited ▁Inc ., ▁will ▁now ▁be ▁un ified ▁under ▁a ▁single ▁commercial ▁brand , ▁being ▁Lag ard ère ▁Sports ▁with ▁all ▁entertain ment ▁business es ▁under ▁the ▁brand ▁Lag ard ère ▁Live ▁Entertainment . ▁▁ 2 0 1 0 ▁share hold ers ▁meeting ▁▁ ▁Se vent een ▁years ▁after ▁the ▁creation ▁of ▁the ▁limited ▁partners hip ▁disput ed ▁by ▁an ▁American ▁activ ist , ▁the ▁S CA ▁( the ▁French ▁limited ▁partners hip ▁with ▁shares ) ▁was ▁confirmed ▁by ▁nearly ▁ 8 0 % ▁of ▁share hold ers ▁at ▁the ▁Share hold ers ▁Me eting ▁on ▁April ▁ 2 7 , ▁ 2 0 1 0 . ▁ ▁Ag re ement ▁between ▁Lag ard ère ▁S CA ▁and ▁H ear st ▁Corporation ▁▁ ▁On ▁March ▁ 2 8 , ▁ 2 0 1 1 , ▁Lag ard ère ▁S CA ▁signed ▁a ▁contract ▁for ▁the ▁sale ▁of ▁its ▁international ▁magazine ▁business ▁total ing ▁ 1 0 2 ▁titles ▁to ▁H ear st ▁Corporation ▁for ▁€ 6 5 1 ▁million . ▁The ▁transaction ▁includes ▁a ▁Master ▁License ▁Ag re ement ▁( ML A ) ▁rel ating ▁to ▁the ▁EL LE ▁tra dem ark ▁in ▁the ▁ 1 5 ▁countries ▁affected ▁by ▁the ▁transfer , ▁in ▁return ▁for ▁which ▁the ▁Group ▁will ▁receive ▁an ▁annual ▁rec urr ing ▁royal ty ▁payment . ▁Lag ard ère ▁will ▁retain ▁complete ▁ownership ▁of ▁its ▁magazine ▁business ▁operations ▁in ▁France