. ▁The ▁perce ived ▁dur ability ▁of ▁a ▁good ▁in ▁a ▁throw away ▁society ▁is ▁often ▁less ▁than ▁its ▁physical ▁dur ability . ▁For ▁example , ▁in ▁fast ▁fashion , ▁consum ers ▁buy ▁the ▁latest , ▁novel ty ▁item ▁because ▁produ cers ▁market ▁styles ▁that ▁pass ▁with ▁the ▁seasons . ▁There ▁is ▁pressure ▁on ▁produ cers ▁to ▁advert ise ▁an ▁increased ▁number ▁of ▁" se asons ", ▁creating ▁new ▁styles ▁so ▁consum ers ▁can ▁update ▁their ▁w ard ro bes ▁often ▁by ▁bu ying ▁cheap ▁and ▁fl ims y , ▁yet ▁sty lish ▁clothes ▁to ▁keep ▁up ▁with ▁current ▁fashion ▁tr ends . ▁Items ▁that ▁once ▁were ▁considered ▁dur able ▁items ▁are ▁now ▁almost ▁exclus ively ▁dispos able , ▁so ▁it ▁is ▁actually ▁more ▁difficult ▁for ▁consum ers ▁who ▁want ▁a ▁dur able ▁version ▁to ▁find ▁anywhere ▁s elling ▁one . ▁The ▁shift ▁to ▁dispos able ▁was ▁ost ens ibly ▁because ▁of ▁reasons ▁such ▁as ▁convenience ▁or ▁h yg iene , ▁even ▁if ▁the ▁incon ven ience ▁of ▁using ▁a ▁dur able ▁version ▁is ▁very ▁slight , ▁or ▁there ▁is ▁no ▁proven ▁increase ▁in ▁h yg iene . ▁This ▁can ▁lead ▁to ▁higher ▁costs ▁over ▁time , ▁more ▁waste ▁produced , ▁more ▁resources ▁used , ▁and ▁less er ▁quality ▁goods . ▁ ▁Not ▁only ▁has ▁there ▁been ▁a ▁movement ▁by ▁manufact ur ers ▁towards ▁goods ▁that ▁are ▁less ▁dur able ▁and ▁not ▁maintain able , ▁produ cers ▁have ▁also ▁with h eld ▁technology ▁that ▁would ▁make ▁common ▁goods ▁more ▁dur able , ▁such