▁life , ▁etc . ▁By ▁prom oting ▁country ' s ▁all ▁attra ctions ▁and ▁emphas izing ▁its ▁ge ographic ▁and ▁cultural ▁divers ity , ▁the ▁brand ▁is ▁designed ▁to ▁associate ▁Turkey ▁with ▁the ▁concept ▁of ▁" HOME " ▁as ▁it ▁has ▁wel com ed , ▁hosted ▁and ▁fost ered ▁a ▁my ri ad ▁of ▁ident ities , ▁cult ures ▁and ▁civil izations ▁throughout ▁history . ▁ ▁History ▁At ▁the ▁beginning ▁of ▁ 2 0 1 4 ▁Ir fan ▁Ö nal , ▁The ▁Director ▁General ▁of ▁Prom otion ▁for ▁the ▁Turkish ▁Ministry ▁of ▁Culture ▁and ▁Tour ism ▁set ▁forth ▁a ▁new ▁prom ot ional ▁brand ing ▁strategy ▁with ▁Turkey ▁Home . ▁Until ▁then , ▁the ▁Ministry ▁had ▁various ▁world wide ▁promotion ▁campaign s ▁in ▁many ▁off line ▁and ▁online ▁platforms . ▁With ▁ ▁the ▁brand ▁quickly ▁gain ing ▁recognition ▁and ▁starting ▁to ▁become ▁a ▁phrase ▁in ▁Turkish ▁Tour ism , ▁The ▁Ministry ▁rev amp ed ▁its ▁out - dated ▁reach ▁to ▁foreign ers ▁and ▁started ▁to ▁innov ate ▁in ▁the ▁field ▁of ▁global ▁tour ism . ▁ ▁Just ▁after ▁ 1 6 ▁months , ▁the ▁brand ▁grew ▁to ▁the ▁ 2 nd ▁among ▁all ▁other ▁compet itive ▁tour ism ▁br ands ▁of ▁cities ▁and ▁countries ▁in ▁terms ▁of ▁total ▁number ▁of ▁fans ▁and ▁follow ers ▁across ▁all ▁its ▁social ▁and ▁digital ▁media ▁platforms . ▁By ▁August ▁ 2 0 1 6 , ▁Turkey ▁Home ▁expanded ▁its ▁global ▁audience ▁to ▁more ▁than ▁six ▁and ▁a ▁half ▁million ▁individuals , ▁still ▁holding ▁the ▁ 2 nd