9 ▁November ▁ 1 9 0 5 ▁at ▁No . 1 2 2 ▁( an ▁old ▁sh irt ▁shop ), ▁to ▁sell ▁" gen u ine ▁Brazil ian ▁coffee " ▁from ▁the ▁State ▁of ▁Min as ▁G era is , ▁a ▁product ▁generally ▁un app reci ated ▁in ▁homes ▁of ▁Lis bo et as ▁of ▁that ▁period . ▁In ▁order ▁to ▁promote ▁his ▁product , ▁T elles ▁offered ▁each ▁sho pper , ▁who ▁bought ▁a ▁kil ogram ▁of ▁ground ▁coffee ▁( for ▁ 7 2 0 ▁ré is ), ▁a ▁free ▁cup ▁of ▁coffee . ▁It ▁was ▁the ▁first ▁shop ▁to ▁sell ▁the ▁" b ica ", ▁a ▁small ▁cup ▁of ▁strong ▁coffee , ▁similar ▁to ▁es press o . ▁The ▁founder , ▁who ▁lived ▁in ▁Brazil ▁and ▁imported ▁his ▁products , ▁had ▁no ▁problem ▁in ▁importing ▁coffee , ▁go i ab ada , ▁t api oca , ▁sp ices , ▁tea , ▁fl our , ▁in ▁addition ▁to ▁wine ▁and ▁o live ▁o ils . ▁ ▁In ▁ 1 9 0 7 ▁the ▁owner ▁of ▁A ▁Brasile ira ▁opened ▁a ▁similar ▁establishment ▁in ▁B rag a , ▁the ▁C afé ▁A ▁Brasile ira ▁( B rag a ). ▁ ▁In ▁ 1 9 0 8 , ▁the ▁Brasile ira ▁was ▁rem od elled ▁by ▁Manuel ▁Jo aqu im ▁Norte ▁J ú ni or ▁( 1 8 7 8 - 1 9 6 2 ) ▁in ▁order ▁to ▁provide ▁a ▁c afé , ▁and ▁again ▁in ▁ 1 9 2 2 , ▁to