▁emer ging ▁as ▁a ▁best ▁PR ▁practice ▁in ▁Chen na i . ▁And ▁media ▁monitoring ▁across ▁South ▁India ▁is ▁now ▁made ▁possible ▁through ▁b 2 p ▁relations . ▁ ▁A gen cies ▁that ▁started ▁in ▁India ▁in ▁the ▁ 2 0 0 0 s ▁ ▁If ▁the ▁ 9 0 s ▁were ▁the ▁starting ▁block ▁for ▁the ▁Indian ▁PR ▁sector , ▁the ▁next ▁de cade ▁was ▁the ▁growth ▁era . ▁Sign ific ant ▁in ▁this ▁time ▁was ▁the ▁full ▁buy out ▁of ▁Gen esis ▁by ▁Bur son ▁Mar steller , ▁and ▁the ▁invest ment ▁in ▁[ H an mer ▁& ▁Part ners ] ▁by ▁MS & L , ▁a ▁Public is ▁company . ▁Ed el man ▁entered ▁India ▁with ▁by ▁taking ▁over ▁Roger ▁Per iera , ▁the ▁grand ▁old ▁man ▁of ▁PR . ▁In ▁ 2 0 0 2 , ▁special ist ▁ag encies ▁like ▁Blue ▁Lot us ▁Communic ations ▁took ▁birth ▁with ▁a ▁focus ▁on ▁special ized ▁se ctors ▁like ▁Health care , ▁Technology , ▁Fin ance ▁and ▁Br ands . ▁With ▁the ▁de cade ▁almost ▁coming ▁to ▁a ▁close , ▁ 2 0 0 8 ▁saw ▁the ▁birth ▁of ▁i 9 ▁Communic ations , ▁as ▁a ▁special ist ▁in ▁consumer ▁communication , ▁with ▁special ▁focus ▁on ▁Br ands , ▁L ifest yle , ▁Entertainment ▁and ▁Hospital ity ▁PR . ▁Several ▁such ▁bout ique ▁ag encies ▁also ▁started ▁in ▁other ▁parts ▁of ▁the ▁country . ▁ ▁After ▁the ▁economic ▁slow down ▁and ▁the ▁result ant ▁market ▁crashes ▁world wide , ▁several ▁international