▁late - night ▁Saturday ▁animation . ▁Dub bed ▁An imation ▁Dom ination ▁High - Def ▁( AD HD ), ▁the ▁ 9 0 - min ute ▁programming ▁block ▁would ▁be ▁filled ▁with ▁ 1 5 - min ute ▁shows ▁broken ▁up ▁by ▁shorter ▁bits . ▁Fox ▁built ▁a ▁ 1 2 , 5 0 0 - square - foot , ▁ 1 2 0 - person , ▁animation ▁studio , ▁AD HD ▁Studios , ▁with ▁We iden feld ▁at ▁its ▁head , ▁and ▁he ▁founded ▁his ▁own ▁production ▁company , ▁Fri ends ▁Night , ▁to ▁license ▁content ▁to ▁the ▁network . ▁A im ing ▁for ▁comedy ▁that ▁would ▁appeal ▁to ▁an ▁audience ▁younger ▁than ▁himself , ▁he ▁tried ▁to ▁h ire ▁only ▁young ▁candidates ▁who ▁had ▁never ▁paid ▁to ▁watch ▁television . ▁ ▁AD HD ▁premier ed ▁in ▁July ▁ 2 0 1 3 . ▁Fox ▁took ▁the ▁under perform ing ▁experiment ▁off ▁the ▁air ▁in ▁June ▁ 2 0 1 4 ▁because ▁it ▁failed ▁to ▁reach ▁the ▁target ▁audience ▁and ▁ups et ▁too ▁many ▁of ▁the ▁network ' s ▁older ▁view ers . ▁Two ▁AD HD ▁series ▁were ▁moved ▁to ▁prim etime , ▁while ▁others ▁continued ▁on ▁digital ▁platforms , ▁before ▁they ▁shift ed ▁to ▁a ▁new ▁late - night ▁animation ▁block ▁on ▁sister ▁channel ▁F X ▁in ▁ 2 0 1 5 . ▁ ▁We iden feld ▁was ▁h ired ▁in ▁April ▁ 2 0 1 6 ▁as ▁the ▁president ▁of ▁programming ▁for ▁Vic eland , ▁a ▁youth - orient ed