▁( such ▁as ▁click ▁or ▁install ), ▁or ▁a ▁post - install ▁metric ▁( such ▁as ▁purchase , ▁registration , ▁or ▁lifetime ▁value ). ▁Opt im ization ▁of ▁this ▁objective ▁is ▁carried ▁out ▁using ▁some ▁form ▁of ▁discrete ▁or ▁combin atorial ▁optimization . ▁ ▁Dynamic ▁versus ▁static ▁ ▁Most ▁campaign ▁cre atives ▁are ▁optimized ▁stat ically , ▁i . e ., ▁a ▁few ▁alternate ▁ad ▁cre atives ▁are ▁developed ▁and ▁then ▁tested ▁using ▁a ▁split ▁sample ▁to ▁select ▁the ▁best ▁performing ▁cre ative . ▁This ▁process ▁ign ores ▁many ▁factors ▁( such ▁as ▁time - of - day , ▁day - of - week , ▁season ality , ▁ge ographical ▁region , ▁and ▁inher ent ▁variations ▁in ▁user ▁preference ) ▁that ▁may ▁play ▁a ▁significant ▁role ▁in ▁the ▁performance ▁of ▁the ▁cre ative . ▁By ▁adjust ing ▁the ▁optimal ▁solution ▁dynamically , ▁D CO ▁can ▁account ▁for ▁all ▁these ▁factors ▁making ▁the ▁optimization ▁process ▁more ▁accurate ▁and ▁stable . ▁ ▁References ▁ ▁External ▁links ▁ ▁http :// blog . her ol ens . com / cas o - ren ault - EN ▁http :// mark eting land . com / mar tech - lands cape - mark eters - know - dynamic - cre ative - optim ization - d co - cre ative - management - platform s - cm ps - 1 8 2 3 5 2 ▁http :// www . be et . tv / 2 0 1 6 / 0 5 / d avid - mo ore - 2