▁Econom ics ▁from ▁the ▁University ▁of ▁San ▁Francisco , ▁as ▁well ▁as ▁a ▁Doctor ▁of ▁Business ▁Administration ▁( DB A ) ▁degree ▁from ▁Golden ▁Gate ▁University . ▁ ▁A ▁summary ▁of ▁the ▁find ings ▁from ▁his ▁doctor al ▁dis sert ation , ▁" F inding ▁the ▁Pl anning ▁in ▁Fin an cial ▁Pl anning : ▁An ▁Integr ative ▁Framework ▁for ▁Str ategy ▁M aking ▁by ▁Fin an cial ▁Pl ann ers ," ▁was ▁published ▁in ▁the ▁Journal ▁of ▁Fin an cial ▁Pl anning ▁in ▁September , ▁ 2 0 1 0 . ▁ ▁Yes ke ▁is ▁a ▁Cert ified ▁Fin an cial ▁Pl anner ▁professional . ▁After ▁st ints ▁on ▁the ▁options ▁trad ing ▁floor ▁of ▁the ▁Pacific ▁Exchange ▁and ▁with ▁The ▁Paul ▁Re vere ▁In sur ance ▁Group ▁( now ▁part ▁of ▁Un um ), ▁Yes ke ▁founded ▁Yes ke ▁& ▁Company ▁on ▁May ▁ 1 , ▁ 1 9 9 0 . ▁Yes ke ▁& ▁Company ▁subsequently ▁merged ▁with ▁Fin an cial ▁Pl anning ▁Group ▁to ▁form ▁Yes ke ▁Bu ie ▁on ▁January ▁ 1 , ▁ 2 0 0 8 . ▁ ▁Dr . ▁Yes ke ▁founded ▁the ▁San ▁Francisco ▁Society ▁of ▁the ▁Institute ▁of ▁Cert ified ▁Fin an cial ▁Pl ann ers ▁( IC FP ) ▁in ▁ 1 9 9 3 ▁and ▁subsequently ▁served ▁on ▁the ▁I CF P ' s ▁national ▁board ▁of ▁direct ors ▁beginning ▁in ▁ 1 9 9 7 . ▁The ▁I CF P ▁was ▁a ▁prede cess or ▁of ▁the ▁Fin an cial