▁seems ▁to ▁have ▁out done ▁R IO ▁in ▁many ▁ways , ▁producing ▁more ▁models ▁that ▁are ▁st urd ier ▁and ▁better ▁market ed ▁( S inc la ir ' s ▁ 1 9 8 0 ). ▁ ▁Qu ality ▁of ▁Br umm ▁Mod els ▁was ▁excellent , ▁pack aging ▁well - exec uted ▁even ▁in ▁the ▁ 1 9 7 0 s , ▁and ▁models ▁were ▁che aper , ▁which ▁ost ens ibly ▁pushed ▁R IO ▁to ▁up ▁standards ▁and ▁prom ot ional ▁know - how . ▁ ▁Since ▁this ▁time , ▁R IO ▁has ▁greatly ▁improved ▁presentation , ▁often ▁producing ▁cars ▁in ▁unique ▁di or am as ▁and ▁in ▁unique ▁historical ▁situations . ▁ ▁Comm only , ▁R IO ▁will ▁insert ▁into ▁the ▁box ▁a ▁small ▁bro ch ure ▁giving ▁specific ations ▁and ▁historical ▁information ▁about ▁the ▁car ▁( V ites se ▁Mod els ▁of ▁Portugal ▁has ▁a ▁similar ▁practice ). ▁ ▁Even ▁today , ▁there ▁is ▁a ▁feeling ▁of ▁uniqu eness ▁and ▁ir res ist ibility ▁to ▁R IO ' s ▁models ▁that ▁other ▁classic ▁car ▁model ▁produ cers ▁have ▁difficulty ▁em ulating . ▁ ▁Mod els ▁today ▁usually ▁cost ▁$ 5 0 . 0 0 ▁to ▁$ 6 0 . 0 0 . ▁ ▁In ▁ 2 0 1 1 ▁R IO ▁Mod els ▁was ▁acquired ▁by ▁M 4 ▁models ▁of ▁P es aro , ▁Italy , ▁mak ers ▁of ▁the ▁Best ▁Model ▁and ▁Art ▁Model ▁lines . ▁ ▁References ▁Force , ▁Edward . ▁▁ 1 9 9 2 .