▁air s ▁an ▁alternative ▁rock ▁format , ▁also ▁sim ul cast s ▁over ▁a ▁low - power ▁FM ▁transl ator . ▁ ▁The ▁WM MS ▁stud ios ▁are ▁located ▁at ▁the ▁former ▁Center ior ▁Energy ▁building ▁in ▁the ▁Cleveland ▁sub urb ▁of ▁Independ ence , ▁while ▁the ▁station ▁transmit ter ▁res ides ▁in ▁neighbor ing ▁Seven ▁Hills . ▁ ▁The ▁WM MS ▁call ▁letters ▁first ▁referred ▁to ▁an ▁owner ▁– ▁" Met ro Media ▁S tere o " ▁– ▁but ▁have ▁since ▁taken ▁on ▁a ▁variety ▁of ▁other ▁mean ings . ▁ ▁Over view ▁Cre ated ▁in ▁April ▁ 1 9 7 4 ▁as ▁" an ▁ir onic ▁tw ist ▁on ▁Cleveland ' s ▁down - and - out ▁reputation ▁as ▁a ▁decay ing ▁R ust ▁B elt ▁city ," ▁the ▁station ' s ▁long time ▁prom ot ional ▁mas cot ▁has ▁been ▁'. ▁ ▁In ▁ 1 9 8 1 , ▁Radio ▁& ▁Records ▁identified ▁" the ▁male vol ent ▁fe ather ed ▁figure " ▁as ▁" the ▁best - known ▁station ▁symbol ▁in ▁the ▁country ." ▁ ▁" De - emph as ized " ▁in ▁the ▁fall ▁of ▁ 2 0 0 7 , ▁the ▁sc aven ger ▁was ▁rev ived ▁the ▁following ▁spring ▁to ▁co inci de ▁with ▁the ▁station ' s ▁ 4 0 th ▁anni versary ▁and ▁with ▁the ▁arrival ▁of ▁morning ▁person ality ▁R over . ▁ ▁Through out ▁the ▁ 1 9 7 0 s ▁and ▁ 1 9 8 0 s , ▁WM MS ▁had