eny ▁( the ▁man ▁dub bed ▁" P ig ▁Vir us " ▁by ▁Howard ▁Stern ▁during ▁their ▁time ▁at ▁W N BC ): ▁" He ▁had ▁a ▁vol atile ▁time ▁here . ▁ ▁People ▁in ▁radio ▁say ▁he ▁was ▁not ▁an ▁easy ▁gu y , ▁that ▁dealing ▁with ▁him ▁was ▁like ▁a ▁daily ▁root ▁canal ." ▁ ▁In ▁September ▁ 2 0 0 7 , ▁WM MS ▁management ▁chose ▁to ▁" de - emph as ize " ▁both ▁the ▁B uzz ard ▁and ▁WM MS ▁call ▁letters , ▁referring ▁to ▁the ▁station ▁as ▁simply ▁" 1 0 0 . 7 ", ▁save ▁for ▁the ▁F CC - m and ated ▁legal ▁ID ▁at ▁the ▁top ▁of ▁every ▁hour . ▁ ▁Regarding ▁the ▁change , ▁WM MS ▁program ▁director ▁Bo ▁Matt he ws ▁( Alex ▁Gut ierre z ) ▁said , ▁" … ▁nobody ' s ▁killing ▁anything ... ▁Chief ▁W ahoo ▁is ▁not ▁on ▁every ▁piece ▁of ▁Indians ▁prom ot ional ▁material ... ▁Ron ald ▁Mc Donald ▁is ▁not ▁in ▁every ▁Mc Donald ' s ▁commercial ... ▁We ' re ▁not ▁losing ▁the ▁letters . ▁All ▁we ' re ▁doing ▁is ▁sh ifting ▁an ▁image ." ▁ ▁By ▁April ▁ 2 0 0 8 , ▁the ▁station ▁had ▁revert ed ▁to ▁its ▁traditional ▁brand ing , ▁once ▁again ▁frequently ▁making ▁use ▁of ▁both ▁the ▁noted ▁mas cot ▁and ▁f amed ▁call ▁letters . ▁▁ ▁The ▁current ▁WM MS ▁logo ▁displays ▁orange ▁wings ▁on ▁the ▁sides ▁of ▁a ▁weather ed ▁black ▁road ▁sign ▁similar