er ▁Robin ▁Ant in ▁and ▁her ▁ro omm ate ▁Christ ina ▁App legate ▁in ▁ 1 9 9 3 ▁after ▁inv iting ▁several ▁d anc ers ▁to ▁explore ▁Ant in ' s ▁idea ▁of ▁classic ▁Las ▁Veg as - style ▁bur les que ▁and ▁give ▁it ▁a ▁more ▁contemporary ▁spin . ▁In ▁ 1 9 9 5 , ▁the ▁group ▁began ▁performing ▁every ▁Th urs day ▁at ▁Johnny ▁De pp ' s ▁Los ▁Angeles ▁club , ▁the ▁Vi per ▁Room . ▁In ▁ 2 0 0 2 , ▁G wen ▁Stef ani ▁was ▁invited ▁to ▁sing ▁and ▁perform ▁with ▁the ▁D oll s ▁and ▁brought ▁along ▁In ters cope ▁Ge ffen ▁A & M ▁chairman ▁Jimmy ▁I ov ine ▁and ▁then - pres ident ▁of ▁A & M ▁Records ; ▁both ▁took ▁interest ▁into ▁turning ▁it ▁into ▁a ▁singing ▁group . ▁In ▁ 2 0 0 3 , ▁Ant in ▁struck ▁a ▁joint ▁vent ure ▁with ▁In ters cope ▁Records ▁to ▁develop ▁the ▁P uss y cat ▁D oll s ▁into ▁a ▁brand , ▁with ▁I ov ine ▁assigning ▁the ▁project ▁to ▁Fair . ▁Fair ▁stated ▁that ▁he ▁wanted ▁to ▁create ▁an ▁album ▁which ▁would ▁" in vol ve ▁music ▁and ▁visual s ". ▁He ▁explained ▁that ▁" there ' s ▁going ▁to ▁be ▁some ▁techn ological ▁changes ▁as ▁well ▁as ▁cre ative ▁changes ▁in ▁the ▁way ▁we ▁go ▁about ▁it ." ▁The ▁aud itions ▁drew ▁about ▁ 5 0 0 ▁asp iring ▁perform ers , ▁of ▁which ▁two ▁sing ers — N