▁simple ▁name ▁G IG A , ▁which ▁caused ▁some ▁confusion ▁because ▁the ▁television ▁channel ▁on ▁which ▁it ▁was ▁broadcast ▁was ▁also ▁named ▁G IG A . ▁The ▁show ▁had ▁been ▁short ened ▁from ▁five ▁hours ▁to ▁three ▁hours , ▁Monday ▁through ▁Friday , ▁and ▁was ▁now ▁being ▁broadcast ▁on ▁the ▁television ▁channel ▁G IG A ▁as ▁well ▁as ▁on ▁the ▁television ▁channel ▁Das ▁V ierte ▁( English : ▁The ▁Four th ). ▁ ▁Then ▁in ▁March ▁ 2 0 0 6 , ▁the ▁show ▁G IG A ▁- ▁the ▁original ▁N BC ▁G IG A ▁- ▁was ▁cancel led . ▁The ▁most ▁popular ▁shows ▁still ▁running ▁at ▁this ▁point ▁were ▁G IG A \\ G ames , ▁G IG A ▁e S ports ▁and ▁P LAY . ▁ ▁Begin ning ▁ 1 ▁January ▁ 2 0 0 8 ▁G IG A ▁Digital ▁Television ▁GmbH ▁in ▁C ologne ▁was ▁operated ▁by ▁Prem iere ▁( now ▁Sky ▁Deutschland ). ▁ ▁Sh ut down ▁On ▁ 1 3 ▁February ▁ 2 0 0 9 , ▁the ▁man aging ▁director ▁of ▁G IG A , ▁Ste phan ▁Borg , ▁announced ▁that ▁Prem iere ▁decided ▁to ▁shut ▁down ▁the ▁channel ▁and ▁release ▁all ▁staff . ▁Re asons ▁mentioned ▁included ▁the ▁lack ▁of ▁financial ▁success ▁and ▁bad ▁out look ▁on ▁the ▁advert ising ▁market ; ▁in ▁general , ▁Prem iere ▁wanted ▁to ▁concent rate ▁on ▁its ▁core ▁channels . ▁ ▁The ▁American ▁g aming ▁and ▁entertain ment ▁network ▁I GN ▁Entertainment , ▁which ▁is ▁owned ▁by ▁Fox ▁Inter active