▁the ▁tour ▁operator ▁market , ▁which ▁is ▁now ▁domin ated ▁by ▁a ▁few ▁large ▁tour ▁operators . ▁The ▁major ▁operators ▁are ▁Thom son ▁Hol id ays ▁and ▁First ▁Cho ice ▁part ▁of ▁T UI ▁AG ▁and ▁Thomas ▁Cook ▁AG . ▁Under ▁these ▁um bre lla ▁br ands ▁are ▁different ▁hol iday ▁operators ▁c ater ing ▁to ▁different ▁mark ets , ▁such ▁as ▁Club ▁ 1 8 - 3 0 ▁or ▁tra ve le ze . ▁Bud get ▁air lines ▁have ▁also ▁created ▁their ▁own ▁package ▁hol iday ▁divisions ▁such ▁as ▁Jet 2 hol id ays ▁or ▁Japan ▁Airlines ' s ▁J - Pack ▁special . ▁ ▁The ▁tr end ▁for ▁package ▁hol iday ▁book ings ▁saw ▁a ▁com eb ack ▁in ▁ 2 0 0 9 , ▁as ▁customers ▁sought ▁greater ▁financial ▁security ▁in ▁the ▁w ake ▁of ▁a ▁number ▁of ▁hol iday ▁and ▁flight ▁companies ▁going ▁b ust , ▁and ▁as ▁the ▁hidden ▁costs ▁of ▁' no - fr ills ' ▁fl ights ▁increased . ▁Cou ple d ▁with ▁the ▁search ▁for ▁late ▁hol id ays ▁as ▁hol iday m akers ▁left ▁book ing ▁to ▁the ▁last ▁moment , ▁this ▁led ▁to ▁a ▁rise ▁in ▁consum ers ▁book ing ▁package ▁hol id ays . ▁ ▁Dynamic ▁pack aging ▁ ▁Dynamic ▁pack aging ▁is ▁a ▁method ▁that ▁is ▁becoming ▁increasing ly ▁used ▁in ▁package ▁hol iday ▁book ing ▁procedures ▁that ▁enables ▁consum ers ▁to ▁build ▁their ▁own ▁package ▁of ▁fl ights , ▁accommod ation , ▁and ▁r ental ▁car ▁instead ▁of ▁a ▁pre