, ▁Maryland , ▁United ▁States . ▁It ▁is ▁a ▁compact ▁industrial ▁complex ▁built ▁by ▁the ▁national ▁corpor ation ▁Pro ct er ▁& ▁Gam ble ▁compr ising ▁five ▁major ▁three - story ▁brick ▁buildings ▁spread ▁over ▁. ▁These ▁major ▁buildings ▁are ▁the ▁Process ▁Building ▁( 1 9 2 9 ), ▁the ▁So ap ▁Ch ip ▁Building ▁( 1 9 2 9 ), ▁the ▁Bar ▁So ap ▁Building ▁( 1 9 2 9 ), ▁the ▁W are house ▁( 1 9 2 9 ), ▁and ▁the ▁T ide ▁Building ▁( 1 9 4 9 ). ▁ ▁Pro ct er ▁& ▁Gam ble ' s ▁late ▁ 1 9 2 0 s ▁decision ▁to ▁locate ▁its ▁second ▁east ▁coast ▁soap ▁manufact uring ▁plant ▁in ▁Baltimore ▁reflect s ▁the ▁strength s ▁of ▁Baltimore ' s ▁industrial ▁infrastr ucture ▁in ▁the ▁early ▁ 2 0 th ▁century . ▁Their ▁choice ▁of ▁sites ▁is ▁particularly ▁telling ▁in ▁light ▁of ▁Pro ct er ▁& ▁Gam ble ' s ▁unique ▁strength s ▁as ▁a ▁corpor ation . ▁F ounded ▁in ▁ 1 8 3 7 ▁as ▁a ▁family ▁partners hip , ▁Pro ct er ▁& ▁Gam ble ▁by ▁the ▁beginning ▁of ▁the ▁ 2 0 th ▁century ▁had ▁developed ▁into ▁a ▁major ▁U . S . ▁corpor ation . ▁Pro ct er ▁& ▁Gam ble ▁pione ered ▁practices ▁such ▁as ▁radio ▁and ▁television ▁advert ising , ▁application ▁of ▁technology ▁developed ▁by ▁in - house ▁labor ator ies , ▁market ▁research , ▁brand - management ▁systems , ▁promotion ▁from ▁within ▁the ▁organization