▁launched ▁in ▁ 1 9 9 4 ▁and ▁called ▁K ari ot ▁( כ ר י ו ת ), ▁which ▁in ▁Heb rew ▁means ▁pill ows . ▁Kel log g ▁launched ▁their ▁version ▁of ▁it ▁in ▁the ▁UK ▁in ▁ 2 0 1 0 , ▁market ed ▁under ▁the ▁s log an ▁" T aste ▁Un le ashed ", ▁later ▁" Here ▁Ch oc cy ▁Ch oc cy " ▁or ▁" It ' s ▁Time ▁To ▁M elt ". ▁The ▁advert is ements ▁feature ▁the ▁c ere al ▁pieces ▁hunting ▁blocks ▁of ▁ch oc olate . ▁The ▁c ere als ▁are ▁sold ▁in ▁Europe ▁under ▁the ▁name ▁Tr és or ▁or ▁T res or ▁depending ▁on ▁where ▁exactly ▁it ' s ▁sold . ▁It ▁was ▁introduced ▁in ▁the ▁United ▁States ▁in ▁ 2 0 1 2 . ▁ ▁Vari eties ▁in ▁UK ▁Ch oc olate ▁Haz eln ut ▁( red , ▁introduced ▁ 2 0 1 0 ) ▁Mil k ▁Ch oc olate ▁( pur ple , ▁introduced ▁ 2 0 1 1 ) ▁Ch oc olate ▁Car am el ▁( or ange , ▁introduced ▁ 2 0 1 1 , ▁dis cont in ued ▁ 2 0 1 4 ) ▁Tot ally ▁Ch oc olate y ▁( blue , ▁introduced ▁ 2 0 1 1 , ▁dis cont in ued ▁ 2 0 1 3 ) ▁ ▁White ▁Ch oc olate ▁Brow nie ▁( white , ▁introduced ▁ 2 0 1 2 ) ▁Ch oco ▁Rou lette ▁( or ange , ▁introduced