▁sell ers ▁are ▁not ▁required ▁to ▁keep ▁stock ▁on ▁hand . ▁ ▁A ▁flower ▁arrangement ▁or ▁other ▁fl oral ▁gift ▁is ▁not ▁purchased ▁from ▁a ▁supp lier ▁unless ▁a ▁customer ▁requests ▁the ▁item . ▁The ▁flowers ▁or ▁other ▁fl oral ▁gift ▁are ▁supplied ▁to ▁them ▁at ▁a ▁disc ount . ▁The ▁profit ▁is ▁therefore ▁the ▁difference ▁between ▁the ▁advert ised ▁price ▁which ▁the ▁customer ▁pays ▁and ▁the ▁disc ount ed ▁price ▁at ▁which ▁it ▁is ▁charged ▁to ▁the ▁agent . ▁This ▁is ▁known ▁as ▁the ▁commission . ▁A ▁wire ▁service ▁affili ate ▁s elling ▁agent ▁typically ▁ear ns ▁ 2 0 % ▁of ▁the ▁product ▁and ▁local ▁delivery ▁price , ▁plus ▁services ▁charges . ▁Additionally , ▁many ▁flor ist ▁wire ▁services ▁pay ▁performance ▁reb ates ▁to ▁affili ate ▁res ellers . ▁ ▁Tw enty - four ▁states ▁in ▁the ▁USA ▁have ▁now ▁out la wed ▁ge ographic ▁mis re presentation ▁by ▁fl oral ▁product ▁sell ers ▁in ▁Y ellow ▁P ages ▁and ▁in ▁online ▁advert ising . National ▁fl oral ▁market p laces ▁such ▁as ▁Blo om N ation ▁offer ▁an ▁alternative ▁to ▁the ▁wire ▁services . ▁ ▁Flor ists ▁att itudes ▁ ▁Many ▁traditional ▁ret ail ▁flor ists ▁have ▁a ▁deep ▁root ed ▁dis d ain ▁for ▁modern ▁wire ▁services . ▁This ▁comes ▁from ▁the ▁per ception ▁that ▁companies ▁such ▁as ▁F TD ▁and ▁Tele fl ora ▁take ▁fl oral ▁orders ▁away ▁from ▁the ▁local ▁business ▁and ▁extract ▁excess ive ▁commission . ▁ ▁F TD ▁was ▁formerly ▁a ▁co - op ,