ovo ▁for ▁A $ 6 4 ▁million . ▁Meanwhile , ▁compet itor ▁Opt us ▁purchased ▁U e comm ▁for ▁A $ 2 2 7 ▁million , ▁a ▁ 5 0 . 8 % ▁st ake ▁in ▁Al ph aw est ▁and ▁A $ 5 0 ▁million ▁for ▁remaining ▁ 7 4 % ▁of ▁Virgin ▁Mobile ▁Australia ▁. ▁ ▁In ▁early ▁ 2 0 0 7 ▁Prim us ▁sold ▁Planet Domain ▁to ▁Net Registry ▁for ▁over ▁A $ 8 ▁million . ▁ ▁In ▁late ▁ 2 0 0 8 , ▁Prim us ▁acquired ▁Im agine ering ▁Data ▁Centre , ▁a ▁Melbourne - based ▁hosting ▁and ▁col ocation ▁provider . ▁ ▁Ac quisition ▁of ▁i Prim us ▁ 2 0 1 2 ▁- ▁present ▁On ▁ 1 6 ▁April ▁ 2 0 1 2 , ▁it ▁was ▁announced ▁that ▁Prim us ▁Tele com ▁would ▁be ▁purchased ▁by ▁M 2 ▁Group ▁in ▁prepar ation ▁for ▁the ▁National ▁Broad band ▁Network . ▁Prim us ▁Tele com ▁was ▁acquired ▁by ▁M 2 ▁on ▁ 1 ▁June ▁ 2 0 1 2 ▁for ▁$ 1 9 2 ▁million . ▁ ▁In ▁ 2 0 1 2 ▁i Prim us ▁in ▁conj unction ▁with ▁Hun gry ▁Jack ' s ▁launched ▁a ▁free ▁Wi - Fi ▁service ▁in ▁ 3 4 8 ▁stores , ▁as ▁part ▁of ▁a ▁$ 6 ▁million ▁contract ▁with ▁Hun gry ▁Jack s ▁parent ▁company , ▁Compet itive ▁Food s ▁Australia . ▁ ▁Res ident ial ▁products ▁ ▁Broad band ▁i Prim us ▁is ▁one ▁of ▁Australia