Miss ▁Mat ty ," ▁as ▁she ▁preferred ▁to ▁be ▁called , ▁was ▁intent ▁on ▁pres erving ▁the ▁" g ente el " ▁atmosphere ▁her ▁father ▁had ▁cultiv ated ▁at ▁H oll ins . ▁Though ▁she ▁was ▁a ▁" char ism atic ▁leader " ▁ ▁and ▁the ▁first ▁woman ▁to ▁head ▁a ▁college ▁in ▁Virginia , ▁Miss ▁C ock e ▁was ▁not ▁interested ▁in ▁w aging ▁any ▁batt les ▁for ▁women ' s ▁education ; ▁indeed , ▁she ▁let ▁her ▁nep he ws , ▁Joseph ▁Turner ▁and ▁M . ▁Est es ▁C ock e , ▁handle ▁the ▁school ' s ▁financial ▁deal ings ▁entirely . ▁Miss ▁C ock e ▁shared ▁the ▁opinion ▁of ▁President ▁John ▁Mc B ry de ▁of ▁S weet ▁B ri ar ▁Women ' s ▁College , ▁who ▁in ▁ 1 9 0 7 ▁de cri ed ▁the ▁" in dep end ence " ▁sought ▁by ▁V ass ar ▁and ▁other ▁members ▁of ▁the ▁Seven ▁Sister s ▁and ▁suggested ▁instead ▁that ▁women ' s ▁education ▁focus ▁on ▁" gra ce ▁[ and ] ▁ref in ement ". ▁In ▁ 1 9 1 1 , ▁the ▁school ▁was ▁renamed ▁H oll ins ▁College . ▁ ▁Because ▁the ▁C ock e ▁family ▁owned ▁H oll ins , ▁the ▁school ▁could ▁not ▁raise ▁an ▁end ow ment ▁through ▁al um na ▁don ations . ▁Further ▁st alling ▁H oll ins ' ▁prosper ity ▁was ▁President ▁Mat ty ▁C ock e ' s ▁dist aste ▁for ▁fund ra ising . ▁Due ▁to ▁their ▁financial ▁limitations