▁brings ▁real ▁changes . ▁Activ ism ▁and ▁especially ▁high - ris k ▁activ ism ▁involves ▁strong - t ie ▁relationships , ▁hier arch ies , ▁coord ination , ▁motiv ation , ▁expos ing ▁ones elf ▁to ▁high ▁ris ks , ▁making ▁sacrific es . ▁Glad well ▁discuss es ▁that ▁social ▁media ▁are ▁built ▁around ▁weak ▁t ies ▁and ▁he ▁arg ues ▁that ▁" social ▁networks ▁are ▁effective ▁at ▁increasing ▁participation ▁— ▁by ▁less ening ▁the ▁level ▁of ▁motiv ation ▁that ▁participation ▁requires ". ▁According ▁to ▁him ▁" Face book ▁activ ism ▁succeed s ▁not ▁by ▁motiv ating ▁people ▁to ▁make ▁a ▁real ▁sacrifice , ▁but ▁by ▁motiv ating ▁them ▁to ▁do ▁the ▁things ▁that ▁people ▁do ▁when ▁they ▁are ▁not ▁motiv ated ▁enough ▁to ▁make ▁a ▁real ▁sacrifice ". ▁ ▁Dis put ing ▁Glad well ' s ▁theory , ▁in ▁the ▁study ▁" Per ception s ▁of ▁Social ▁Media ▁for ▁Polit ics : ▁Test ing ▁the ▁S lack t iv ism ▁Hyp oth esis ," ▁K w ak ▁and ▁colle agues ▁conducted ▁a ▁survey ▁which ▁found ▁that ▁people ▁who ▁are ▁polit ically ▁express ive ▁on ▁social ▁media ▁are ▁also ▁more ▁likely ▁to ▁particip ate ▁in ▁off line ▁political ▁activity . ▁ ▁O wn ership ▁of ▁content ▁Social ▁media ▁content ▁is ▁generated ▁through ▁social ▁media ▁interactions ▁done ▁by ▁the ▁users ▁through ▁the ▁site . ▁There ▁has ▁always ▁been ▁a ▁huge ▁debate ▁on ▁the ▁ownership ▁of ▁the ▁content ▁on ▁social ▁media ▁platforms ▁because ▁it ▁is ▁generated ▁by ▁the ▁users ▁and ▁hosted ▁by ▁the ▁company .