, ▁campaign ▁planning , ▁media ▁relations , ▁strateg ic ▁story t elling , ▁client ▁serv icing ▁and ▁business ▁development . ▁Political ▁Communic ations ▁and ▁Public ▁Affairs ▁are ▁also ▁covered ▁as ▁discipl ines . ▁From ▁case ▁studies , ▁live ▁projects ▁and ▁work sh ops ▁S Co Re ▁offers ▁candidates ▁a ▁complete ▁over view ▁of ▁the ▁Public ▁relations ▁and ▁communication ▁discipline . ▁Once ▁en rolled ▁for ▁the ▁programme , ▁the ▁candidates ▁will ▁get ▁a ▁chance ▁to ▁be ▁a ▁part ▁of ▁India ' s ▁biggest ▁Communic ations ▁con ferences ▁and ▁sem in ars ▁including ▁P RA X IS ▁- ▁the ▁world ' s ▁largest ▁Public ▁Rel ations ▁sum mit . ▁ ▁PR CA I ▁End ors ement ▁ ▁In ▁June ▁ 2 0 1 5 , ▁it ▁became ▁the ▁only ▁inst itute ▁in ▁India ▁to ▁be ▁end ors ed ▁by ▁the ▁Public ▁Rel ations ▁Cons ult ants ▁Association ▁of ▁India ▁( PR CA I ). ▁As ▁a ▁part ▁of ▁this ▁end ors ement ▁At ▁least ▁four ▁represent atives ▁from ▁PR CA I ▁member ▁fir ms ▁become ▁part ▁of ▁the ▁Academ ic ▁Council ▁of ▁S Co Re , ▁along ▁with ▁PR CA I ▁scholar ships , ▁where ▁the ▁seats ▁are ▁offered ▁at ▁half ▁the ▁fee . ▁ ▁Sch olar ships ▁ ▁In ▁ 2 0 1 8 , ▁S Co Re ▁launched ▁The ▁‘ PR ▁Tal ent ▁H unt ▁Sch olar ship ▁in ▁association ▁with ▁PR CA I ’ ▁to ▁identify ▁sch ol ars ▁to ▁the ▁programme , ▁who ▁possess ▁exception al ▁ab ilities ▁and ▁commit ment