ra eli ▁Cons ul ▁General ▁Am ir ▁G iss in ▁gave ▁to ▁Canadian ▁Jewish ▁News ▁in ▁which ▁he ▁described ▁the ▁T I FF ▁spot light ▁as ▁a ▁cul min ation ▁of ▁his ▁year - long ▁Brand ▁Israel ▁campaign , ▁which ▁included ▁ad s ▁on ▁bus es , ▁radio ▁and ▁television ." ▁Gre ys on ▁claims ▁that ▁" This ▁isn ' t ▁the ▁right ▁year ▁to ▁celebr ate ▁Brand ▁Israel , ▁or ▁to ▁demonstrate ▁an ▁o str ich - like ▁ind ifference ▁to ▁the ▁real ities ▁( cin ematic ▁and ▁otherwise ) ▁of ▁the ▁region , ▁or ▁to ▁pointed ly ▁ignore ▁the ▁international ▁economic ▁boy c ott ▁campaign ▁against ▁Israel ." ▁ ▁The ▁protest ▁letter ▁was ▁met ▁with ▁condem n ation ▁by ▁some , ▁such ▁as ▁Sim cha ▁Jacob ov ici , ▁" a ▁Toronto ▁film maker ▁who ▁recently ▁moved ▁with ▁his ▁family ▁to ▁Israel , ▁noted ▁in ▁a ▁statement ▁that ▁the ▁Palest in ian ▁government ▁in ▁Gaz a ▁had ▁recently ▁called ▁a ▁U . N . ▁proposal ▁to ▁teach ▁the ▁Hol oca ust ▁in ▁Palest in ian ▁schools ▁a ▁war ▁crime ." ▁ ▁Jacob ov ici ▁asked ▁" Why ▁does ▁[ pro test ▁supp orter ▁John ▁Gre ys on ] ▁want ▁to ▁align ▁himself ▁with ▁Hol oca ust ▁den iers ?" ▁ ▁O thers ▁accused ▁those ▁who ▁signed ▁the ▁protest ▁letter ▁as ▁eng aging ▁in ▁a ▁boy c ott ▁of ▁Israel ▁films . ▁ ▁Rab bi ▁Mar vin ▁Hier , ▁the ▁founder ▁of ▁the ▁Simon ▁Wies ent hal ▁Center , ▁has ▁stated ▁that