▁or , ▁more ▁accur ately , ▁reverse ▁brand ▁pla cement . ▁Ex amples ▁include ▁Harry ▁Pot ter ’ s ▁Bert ie ▁Bot ts ’ ▁Every ▁F lav our ▁Be ans , ▁now ▁available ▁as ▁real ▁c andy ▁manufact ured ▁by ▁the ▁J elly ▁Bel ly ▁Company ; ▁D uff ▁Be er , ▁a ▁be er ▁brand ▁now ▁available ▁for ▁consumption ▁in ▁Europe ▁which ▁initially ▁appeared ▁in ▁The ▁Sim ps ons ; ▁and ▁St ap les ' ▁D under ▁M if fl in ▁paper , ▁from ▁TV ▁show , ▁The ▁Office . ▁ ▁Pur poses ▁ ▁Works ▁of ▁fiction ▁often ▁mention ▁or ▁show ▁specific ▁br ands ▁to ▁give ▁more ▁real ism ▁to ▁the ▁plot ▁or ▁scen ery . ▁Specific ▁br ands ▁provide ▁descript ive ▁details ▁that ▁the ▁author ▁can ▁use ▁to ▁craft ▁a ▁plot : ▁a ▁character ▁may ▁own ▁a ▁factory ▁that ▁manufact ures ▁a ▁popular ▁product , ▁or ▁may ▁make ▁a ▁scene ▁by ▁demand ing ▁a ▁particular ▁brand ; ▁a ▁detect ive ▁may ▁get ▁cl ues ▁from ▁the ▁brand ▁of ▁c igare tt es ▁sm oked ▁by ▁a ▁suspect ; ▁a ▁film ▁may ▁include ▁a ▁commercial ▁poster ▁on ▁the ▁background , ▁or ▁show ▁a ▁package ▁of ▁c ere al ▁in ▁close - up . ▁ ▁Real ▁br ands ▁are ▁often ▁used . ▁Sometimes ▁a ▁specific ▁brand ▁is ▁needed ▁due ▁to ▁its ▁prior ▁associations ; ▁e . g . ▁the ▁C oca - Col a ▁machine ▁scene ▁in ▁Kub rick ' s ▁Dr . ▁Str angel ove ▁would ▁not ▁work ▁with ▁other , ▁real