▁event ▁dedicated ▁to ▁cinema , ▁television , ▁fashion , ▁music ▁and ▁film ▁industry ▁in ▁Pakistan . ▁C ategories ▁have ▁changed ▁over ▁the ▁years , ▁but ▁most ▁are ▁awarded ▁by ▁pan els ▁of ▁jud ges ▁who ▁are ▁exper ts ▁in ▁the ▁respective ▁indust ries , ▁with ▁some ▁" people ' s ▁choice " ▁awards ▁in ▁the ▁film ▁and ▁TV ▁categories . ▁ ▁The ▁cer emon ies , ▁which ▁are ▁tele vised , ▁have ▁usually ▁been ▁held ▁in ▁Kar achi , ▁but ▁in ▁some ▁years ▁have ▁taken ▁place ▁in ▁L ah ore , ▁K ual a ▁L ump ur ▁and ▁Dub ai . ▁ ▁History ▁ ▁The ▁Lux ▁Style ▁Awards ▁were ▁concept ual ised ▁and ▁created ▁in ▁ 2 0 0 2 ▁by ▁Na he ed ▁Ch ow dh ry , ▁the ▁female ▁executive ▁who ▁head ed ▁the ▁Un ile ver ▁Lux ▁team ▁at ▁the ▁time , ▁in ▁collaboration ▁with ▁F rie ha ▁Al ta f , ▁TV ▁and ▁event ▁producer ▁and ▁former ▁model . ▁It ▁is ▁the ▁largest ▁annual ▁awards ▁ceremony ▁held ▁in ▁Pakistan ▁as ▁well ▁as ▁the ▁oldest . ▁ ▁The ▁first ▁awards ▁were ▁presented ▁in ▁ 2 0 0 2 ▁at ▁the ▁Naval ▁Base ▁in ▁Kar achi , ▁Pakistan ▁due ▁to ▁height ened ▁security ▁and ▁high - profile ▁attend ance . ▁The ▁Awards ▁Cer em ony ▁was ▁preced ed ▁by ▁seven ▁days ▁of ▁exhib itions ▁and ▁fashion ▁shows ▁at ▁different ▁smaller ▁ven ues ▁throughout ▁Kar achi ▁and ▁on ▁Man ora ▁island , ▁as ▁a ▁build - up ▁to ▁the ▁final ▁show .