▁( M og w ai ) ▁were ▁into ▁me ▁writing ▁in ▁Wel sh , ▁because ▁they ' re ▁an ▁instrument al ▁band ▁and ▁they ▁wanted ▁a ▁singer ▁who ▁would ▁be ▁just ▁sounds ▁for ▁most ▁people . ▁Back ▁then , ▁people ▁were ▁still ▁using ▁pay ph ones . ▁When ▁you ▁take ▁a ▁pay phone ▁off ▁the ▁hook , ▁on ▁the ▁L CD ▁screen ▁it ▁flash es ▁' DI AL '. ▁But ▁in ▁Wel sh , ▁d ial ▁– ▁pron ounced ▁' de e - al ' ▁– ▁means ▁reven ge . ▁It ▁puts ▁you ▁in ▁a ▁weird ▁place ▁when ▁you ' re ▁making ▁a ▁phone ▁call . ▁So ▁the ▁song ▁was ▁about ▁that ." ▁ ▁The ▁photograph s ▁that ▁make ▁up ▁the ▁art work ▁for ▁the ▁album ▁were ▁taken ▁in ▁a ▁bar ▁in ▁Glasgow ▁called ▁Nice ▁' n ' ▁S le azy . ▁When ▁the ▁inside ▁cover ▁is ▁unfold ed , ▁part ▁of ▁the ▁logo ▁for ▁M w ng , ▁an ▁album ▁by ▁Super ▁Fur ry ▁Anim als ▁released ▁the ▁previous ▁year , ▁can ▁be ▁seen . ▁ ▁In ▁ 2 0 0 9 , ▁Rock ▁Action ▁was ▁awarded ▁a ▁gold ▁cert ification ▁from ▁the ▁Independent ▁Music ▁Comp an ies ▁Association , ▁which ▁indicated ▁sales ▁of ▁at ▁least ▁ 1 0 0 , 0 0 0 ▁copies ▁throughout ▁Europe . ▁ ▁Track ▁listing ▁ ▁Person nel ▁M og w ai ▁ ▁Domin ic ▁A itch ison ▁– ▁bass ▁ ▁Stuart ▁Bra ith wa ite ▁– ▁guitar , ▁vocals ▁ ▁Martin ▁Bul lo ch ▁–