ible ▁for ▁the ▁administration ▁of ▁ID F ▁communic ations ▁with ▁international ▁media ▁out lets , ▁and ▁for ▁sh aping ▁the ▁image ▁of ▁the ▁ID F ▁in ▁the ▁foreign ▁public ▁ar ena . ▁Through ▁the ▁different ▁des ks ▁– ▁the ▁News ▁Des k ; ▁North ▁American ▁Des k ; ▁European ▁Des k ; ▁Latin ▁American ▁and ▁Asian ▁Des k ; ▁Arab ic ▁Language ▁Des k ; ▁and ▁Russian ▁Language ▁Des k ▁– ▁the ▁Foreign ▁Press ▁Branch ▁fields ▁requests ▁and ▁in qui ries ▁from ▁foreign ▁news ▁media . ▁In ▁June ▁ 2 0 0 9 ▁a ▁New ▁Media ▁Des k ▁was ▁set ▁up ▁in ▁order ▁to ▁deal ▁with ▁the ▁growing ▁interest ▁from ▁blog gers ▁and ▁various ▁social ▁media ▁networks . ▁Since ▁the ▁des k ' s ▁formation ▁there ▁has ▁been ▁a ▁marked ▁increase ▁in ▁the ▁ID F ▁Sp ok esp erson ▁Unit ' s ▁online ▁presence , ▁through ▁such ▁ven ues ▁as ▁an ▁official ▁blog , ▁a ▁YouTube ▁account , ▁and ▁a ▁Twitter ▁feed , ▁with ▁the ▁goal ▁of ▁being ▁more ▁accessible ▁and ▁open ▁to ▁popular ▁international ▁aud ien ces . ▁The ▁current ▁head ▁of ▁the ▁International ▁Media ▁Branch ▁is ▁L t . ▁Col . ▁Jonathan ▁Con ric us . ▁The ▁Public ▁Affairs ▁Branch : ▁This ▁branch ▁is ▁responsible ▁for ▁the ▁ID F ' s ▁direct , ▁un medi ated ▁relationship ▁with ▁the ▁public , ▁both ▁in ▁Israel ▁and ▁around ▁the ▁world . ▁The ▁branch ▁is ▁split ▁into ▁three ▁different ▁units — the ▁Military - So ci ety ▁Department , ▁responsible ▁for ▁the ▁Isra eli