▁extension ▁of ▁E - commerce ▁that ▁focus es ▁on ▁impro ving ▁customer ▁experience ▁by ▁using ▁augment ed ▁reality , ▁virtual ▁reality ▁and ▁imm ers ive ▁technology ▁to ▁create ▁virtual ▁smart ▁stores ▁from ▁existing ▁brick ▁and ▁mort ar ▁locations . ▁ ▁R ather ▁than ▁an ▁iteration ▁of ▁traditional ▁e Com merce , ▁i Com merce ▁is ▁a ▁form ▁of ▁online ▁sho pping ▁that ▁bl ends ▁physical ▁elements ▁of ▁traditional ▁stores ▁( i . e . ▁rows , ▁sh el ves , ▁ra cks , ▁coun ters , ▁etc .) ▁with ▁digital ▁elements ▁of ▁traditional ▁e Com merce ▁web ▁sites ▁( i . e . ▁mobile ▁commerce , ▁electronic ▁funds ▁transfer , ▁supply ▁chain ▁management , ▁digital ▁market ing , ▁online ▁transaction ▁processing , ▁electronic ▁data ▁inter change , ▁invent ory ▁management ▁systems , ▁autom ated ▁data ▁collection ▁systems ▁and ▁CR M ). ▁Im mers ive ▁commerce ▁platforms ▁give ▁consum ers ▁the ▁ability ▁to ▁brow se ▁and ▁shop ▁a is les ▁of ▁a ▁virtual ▁store ▁using ▁any ▁online ▁device . ▁ ▁Pur pose ▁▁ ▁Custom ers ▁can ▁view ▁three - dimensional ▁images ▁of ▁all ▁products ▁within ▁a ▁ret ail er ' s ▁SK U ▁invent ory . ▁For ▁ret ail ers , ▁i Com merce ▁see ks ▁to ▁provide ▁om ni - channel ▁touch point ▁data ▁from ▁the ▁customer , ▁including ▁from ▁social ▁media , ▁allowing ▁ret ail ers ▁to ▁contin ually ▁optimize ▁their ▁offers ▁in ▁real ▁time . ▁By ▁applying ▁technology , ▁ret ail ers ▁create ▁appe aling ▁and ▁vis ually - st im