▁" The ▁momentum ▁is ▁trem end ous ". ▁Activ ision ▁and ▁Im ag ic ▁began ▁re le asing ▁games ▁for ▁the ▁Int ell iv ision , ▁as ▁did ▁hardware ▁rival ▁Cole co . ▁Matt el ▁created ▁" M ▁Network " ▁brand ed ▁games ▁for ▁At ari ' s ▁system . ▁The ▁company ' s ▁advert is ement ▁budget ▁increased ▁to ▁over ▁$ 2 0 ▁million ▁for ▁the ▁year . ▁ ▁In ▁its ▁October ▁ 1 9 8 2 ▁stock hold ers ' ▁report ▁Matt el ▁announced ▁that ▁Electron ics ▁had , ▁so ▁far ▁that ▁year , ▁posted ▁a ▁nearly ▁$ 1 0 0 ▁million ▁profit ▁on ▁nearly ▁$ 5 0 0 ▁million ▁sales ; ▁a ▁three fold ▁increase ▁over ▁October ▁ 1 9 8 1 . ▁ ▁However , ▁the ▁same ▁report ▁predicted ▁a ▁loss ▁for ▁the ▁up coming ▁quarter . ▁ ▁Still ▁h iring ▁continued , ▁and ▁optim ism ▁that ▁the ▁invest ment ▁in ▁software ▁and ▁hardware ▁development ▁will ▁pay off . ▁ ▁The ▁M ▁Network ▁brand ▁expanded ▁to ▁personal ▁computers . ▁ ▁An ▁office ▁in ▁Taiwan ▁was ▁opened ▁to ▁handle ▁Apple ▁II ▁programming . ▁ ▁The ▁original ▁five - person ▁Matt el ▁game ▁development ▁team ▁had ▁grown ▁to ▁ 1 1 0 ▁people ▁under ▁new ▁vice ▁president ▁Ba um , ▁while ▁D ag low ▁led ▁Int ell iv ision ▁development ▁and ▁top ▁engineer ▁M ink off ▁directed ▁all ▁work ▁on ▁all ▁other ▁platforms . ▁ ▁In ▁February ▁ 1 9 8 3 , ▁Matt el ▁Electron ics ▁opened ▁an ▁office ▁in