▁commission er ▁of ▁, ▁Mich o ac án . ▁ ▁Career ▁Hom ero ▁Gó mez ▁González ▁grew ▁up ▁in ▁ ▁in ▁western ▁Mich o ac án . ▁He ▁came ▁from ▁a ▁logging ▁family ▁and ▁was ▁a ▁logger ▁before ▁becoming ▁an ▁environmental ▁and ▁anti - logging ▁activ ist . ▁He ▁was ▁a ▁ske ptic ▁of ▁conservation ▁efforts , ▁fear ful ▁that ▁ending ▁logging ▁activities ▁would ▁lead ▁to ▁pover ty . ▁He ▁studied ▁at ▁Chap ingo ▁Aut onom ous ▁University ▁and ▁became ▁an ▁agricult ural ▁engineer . ▁Gó mez ▁later ▁saw ▁the ▁potential ▁for ▁tour ism ▁and ▁form ulated ▁the ▁idea ▁of ▁a ▁san ctu ary . ▁He ▁collabor ated ▁with ▁conservation ists ▁at ▁the ▁World ▁Wild life ▁Fund ▁and ▁scient ists . ▁▁ ▁By ▁the ▁early ▁ 2 0 0 0 s , ▁Gó mez ▁stopped ▁logging ▁and ▁convinced ▁others ▁when ▁the ▁impact s ▁of ▁def or est ation ▁became ▁apparent . ▁Log ging ▁is ▁now ▁illegal ▁in ▁Ros ario . ▁He ▁became ▁the ▁mayor ▁and ▁commission er ▁of ▁El ▁Ros ario ▁and ▁was ▁succeeded ▁by ▁Miguel ▁Angel ▁Cruz . ▁Gó mez ▁managed ▁and ▁served ▁as ▁sp ok esp erson ▁of ▁the ▁El ▁Ros ario ▁Mon arch ▁But ter fly ▁Pres erve , ▁a ▁component ▁of ▁the ▁Mon arch ▁But ter fly ▁B ios phere ▁Reserve . ▁ ▁He ▁used ▁social ▁media ▁to ▁share ▁images ▁of ▁monarch ▁but ter f lies . ▁Gó mez ▁was ▁a ▁prominent ▁but ter fly ▁activ ist . ▁He ▁led ▁efforts ▁to ▁keep ▁log gers ▁out ▁of ▁the ▁reserve