▁the ▁introduction ▁of ▁health ier ▁food s , ▁such ▁as ▁sal ads ", ▁and ▁Bell ' s ▁implementation ▁of ▁this ▁policy ▁led ▁to ▁the ▁company ' s ▁recovery ▁in ▁the ▁succeed ing ▁ 1 2 ▁months . ▁When ▁Cant al up o ▁died ▁suddenly ▁on ▁ 1 9 ▁April ▁ 2 0 0 4 , ▁Bell ▁was ▁appointed ▁CE O ▁while ▁retain ing ▁his ▁title ▁of ▁president . ▁ ▁During ▁Bell ' s ▁short ▁time ▁as ▁CE O ▁of ▁the ▁company , ▁its ▁greatest ▁problem ▁was ▁criticism ▁of ▁the ▁health iness ▁of ▁its ▁food , ▁which ▁was ▁ex ac erb ated ▁by ▁the ▁release ▁of ▁the ▁document ary ▁film ▁Super ▁Size ▁Me . ▁Bell ▁led ▁efforts ▁to ▁add ▁health ier ▁choices ▁to ▁the ▁Mc Donald ' s ▁menu , ▁and ▁allow ▁parents ▁to ▁substitute ▁ju ice ▁and ▁apple ▁s lices ▁for ▁f ries ▁and ▁soft ▁drink s ▁for ▁their ▁children . ▁The ▁" S up ers ize " ▁option ▁was ▁also ▁elimin ated . ▁During ▁his ▁brief ▁ten ure , ▁his ▁initi atives ▁resulted ▁in ▁a ▁successful ▁turn around ▁in ▁Mc Donald ' s ▁fort unes , ▁with ▁the ▁stock ▁price ▁rising ▁ 2 4 %. ▁Bell ▁was ▁also ▁responsible ▁for ▁introdu cing ▁the ▁McC afé , ▁a ▁coffee house ▁franch ise ▁that ▁serves ▁g our met ▁coffee , ▁c akes ▁and ▁past ries ▁and ▁prem ium ▁te as . ▁ ▁Ill ness ▁and ▁death ▁So on ▁after ▁becoming ▁CE O , ▁Bell ▁was ▁diagn osed ▁with ▁colon ▁cancer . ▁ ▁He ▁had