▁in ▁Re con vil ier . ▁ ▁The ▁convenient ▁transport ation ▁link ▁allowed ▁the ▁village ▁to ▁expand ▁into ▁an ▁important ▁watch making ▁center . ▁ ▁The ▁B ue che , ▁Bo ill at ▁et ▁C ie ▁company ▁changed ▁their ▁name ▁to ▁Gén éra le ▁Watch ▁Co ▁in ▁ 1 8 9 5 ▁and ▁until ▁ 1 9 7 5 ▁it ▁sold ▁Hel vet ia ▁brand ▁watch es . ▁ ▁In ▁ 1 8 5 3 , ▁the ▁Société ▁hor log ère ▁was ▁created . ▁ ▁It ▁sold ▁watch es ▁under ▁the ▁Re con vil ier ▁Watch ▁Company ▁name ▁until ▁ 1 9 7 0 . ▁ ▁Both ▁fact ories ▁closed ▁during ▁the ▁Quart z ▁crisis ▁of ▁the ▁ 1 9 7 0 s , ▁though ▁the ▁Re con vil ier ▁Watch ▁Company ▁name ▁was ▁rein cor por ated ▁in ▁Zug ▁in ▁ 2 0 0 6 . ▁The ▁company ▁now , ▁oper ates ▁under ▁the ▁name ▁of ▁Société ▁Hor log ère ▁Re con vil ier ▁AG ▁and ▁besides ▁producing ▁a ▁classic ▁watch ▁line , ▁they ▁have ▁now ▁moved ▁into ▁the ▁business ▁of ▁supp lying ▁high - tech , ▁G PS - based ▁watch es , ▁which ▁feature ▁distance ▁measurement ▁for ▁golf ▁players . ▁In ▁ 1 8 5 5 , ▁B ue che , ▁Bo ill at ▁et ▁C ie ▁built ▁a ▁found ry ▁to ▁supply ▁metal ▁to ▁the ▁company . ▁ ▁After ▁passing ▁through ▁several ▁different ▁own ers , ▁it ▁became ▁part ▁of ▁Swiss met al ▁in ▁ 1 9 8 9