▁affect ▁the ▁type ▁of ▁advert is ements ▁shown ▁to ▁the ▁user ▁when ▁they ▁use ▁G mail . ▁Facebook ▁has ▁partner ed ▁with ▁many ▁data ▁min ing ▁companies ▁such ▁as ▁D atalog ix ▁and ▁Blue K ai ▁to ▁use ▁customer ▁information ▁for ▁target ed ▁advert ising . ▁Eth ical ▁questions ▁of ▁the ▁extent ▁to ▁which ▁a ▁company ▁should ▁be ▁able ▁to ▁util ize ▁a ▁user ' s ▁information ▁have ▁been ▁called ▁" big ▁data ". ▁Users ▁tend ▁to ▁click ▁through ▁Term s ▁of ▁Use ▁agre ements ▁when ▁signing ▁up ▁on ▁social ▁media ▁platforms , ▁and ▁they ▁do ▁not ▁know ▁how ▁their ▁information ▁will ▁be ▁used ▁by ▁companies . ▁This ▁leads ▁to ▁questions ▁of ▁priv acy ▁and ▁surve ill ance ▁when ▁user ▁data ▁is ▁recorded . ▁Some ▁social ▁media ▁out lets ▁have ▁added ▁capture ▁time ▁and ▁Ge ot ag ging ▁that ▁helps ▁provide ▁information ▁about ▁the ▁context ▁of ▁the ▁data ▁as ▁well ▁as ▁making ▁their ▁data ▁more ▁accurate . ▁ ▁In ▁politics ▁ ▁Social ▁media ▁has ▁a ▁range ▁of ▁uses ▁in ▁political ▁processes ▁and ▁activities . ▁Social ▁media ▁have ▁been ▁champion ed ▁as ▁allowing ▁anyone ▁with ▁an ▁Internet ▁connection ▁to ▁become ▁a ▁content ▁cre ator ▁and ▁emp ower ing ▁their ▁users . ▁The ▁role ▁of ▁social ▁media ▁in ▁dem ocrat izing ▁media ▁participation , ▁which ▁pro ponents ▁her ald ▁as ▁us her ing ▁in ▁a ▁new ▁era ▁of ▁particip atory ▁dem ocracy , ▁with ▁all ▁users ▁able ▁to ▁contribute ▁news ▁and ▁comments , ▁may ▁fall ▁short ▁of ▁the ▁ide als , ▁given ▁that ▁many ▁often