▁do ▁not ▁possess ▁such ▁strateg ic ▁assets ▁as ▁original ▁techn ologies ▁and ▁br ands . ▁It ▁emphas izes ▁how ▁ordinary ▁fir ms ▁with ▁ordinary ▁resources ▁may ▁generate ▁extraordinary ▁results ▁through ▁their ▁cre ative ▁use ▁of ▁open ▁resources ▁and ▁unique ▁integr ating ▁capabilities , ▁resulting ▁in ▁an ▁en hanced ▁speed ▁and ▁a ▁high ▁price - value ▁ratio ▁that ▁are ▁well ▁su ited ▁to ▁large ▁numbers ▁of ▁low - ▁to ▁mid - end ▁mass ▁market ▁consum ers . ▁The ▁C B V ▁has ▁been ▁commented ▁as ▁“ a ▁new ▁view ▁with ▁significant ▁application ” ▁for ▁emer ging ▁market ▁fir ms ▁and ▁for ▁small ▁and ▁medium ▁s ized ▁enter pr ises ▁in ▁many ▁countries . ▁The ▁view ▁ca utions ▁though ▁that ▁composition - generated ▁advantages ▁are ▁temporary ▁in ▁nature ▁and ▁that ▁composition ▁itself ▁mand ates ▁special ▁skills ▁in ▁distinct ively ▁ident ifying , ▁lever aging , ▁and ▁combining ▁open ▁or ▁existing ▁resources ▁inside ▁and ▁outside ▁the ▁firm . ▁ ▁Definition ▁According ▁to ▁Lu o ▁and ▁Child ▁( 2 0 1 5 ), ▁the ▁term ▁“ com position ” ▁refers ▁to ▁the ▁identification , ▁configuration , ▁and ▁integration ▁of ▁( a ) ▁different ▁sources ▁of ▁resources ▁( e . g ., ▁acqu iring ▁applied ▁technology ▁and ▁key ▁components ▁through ▁lic ens ing ▁or ▁purch asing , ▁which ▁are ▁then ▁further ▁integrated ▁with ▁in - house ▁production ) ▁and ▁( b ) ▁different ▁means ▁of ▁competition ▁( e . g ., ▁price , ▁value , ▁design , ▁technology , ▁features , ▁and ▁services ) ▁to ▁create ▁a ▁compet