▁of ▁the ▁top ▁ 1 0 ▁food ▁tr uck s ▁in ▁the ▁United ▁States ▁by ▁The ▁Wall ▁Street ▁Journal , ▁and ▁given ▁the ▁ 2 0 1 1 ▁Best ▁of ▁Boston ▁award ▁for ▁veget arian ▁food ▁by ▁The ▁Im pro per ▁Boston ian . ▁ ▁The ▁company ▁was ▁one ▁of ▁several ▁food ▁tr uck ▁services ▁highlight ed ▁by ▁The ▁H uff ington ▁Post ▁for ▁its ▁inten se ▁use ▁of ▁technology ▁( es pecially ▁social ▁media ), ▁distinct ive ▁product , ▁and ▁cult - like ▁following . ▁In ▁ 2 0 1 6 , ▁it ▁was ▁named ▁the ▁best ▁farm - to - table ▁restaurant ▁in ▁Massachusetts ▁by ▁Tra vel ▁+ ▁Le is ure . ▁ ▁Pay ▁What ▁You ▁W ant ▁Day ▁ ▁Typ ically ▁held ▁on ▁the ▁first ▁day ▁of ▁operations ▁of ▁a ▁new ▁Clo ver ▁location , ▁Pay ▁What ▁You ▁W ant ▁Day ▁allows ▁the ▁area ▁to ▁get ▁to ▁know ▁the ▁food ▁and ▁for ▁the ▁staff ▁to ▁work ▁out ▁their ▁pace . ▁In ▁ 2 0 1 5 , ▁Pay ▁What ▁You ▁W ant ▁Day ▁was ▁experienced ▁in ▁Central ▁Square ▁with ▁the ▁opening ▁of ▁Clo ver H FI . ▁The ▁restaurant ▁continues ▁operations ▁for ▁ 2 4 ▁hours , ▁which ▁maintain s ▁the ▁tradition ▁of ▁the ▁restaurant ▁it ▁replaced . ▁ ▁In ▁ 2 0 1 6 , ▁Clo ver ▁Food ▁Lab ▁opened ▁the ▁doors ▁to ▁three ▁new ▁locations ▁and ▁one ▁food ▁tr uck ▁all ▁featuring ▁Pay ▁What ▁You ▁W ant ▁Day . ▁All ▁proceed s ▁made ▁during ▁the ▁open ings ▁were