6 th ▁edition ▁of ▁the ▁annual ▁game , ▁was ▁a ▁college ▁football ▁bow l ▁game ▁played ▁on ▁Friday , ▁January ▁ 1 , ▁ 2 0 1 0 ▁at ▁Rose ▁Bowl ▁Stadium ▁in ▁Pas ad ena , ▁California . ▁It ▁featured ▁the ▁Ohio ▁State ▁Buck ey es ▁against ▁the ▁Oregon ▁D uck s . ▁ ▁The ▁Buck ey es ▁won ▁ 2 6 – 1 7 . ▁ ▁Because ▁of ▁spons or ship ▁by ▁C iti , ▁the ▁first ▁game ▁in ▁the ▁ 2 0 1 0 ▁edition ▁of ▁the ▁Bowl ▁Championship ▁Series ▁was ▁officially ▁titled ▁the ▁Rose ▁Bowl ▁Game ▁presented ▁by ▁C iti . ▁The ▁contest ▁was ▁tele vised ▁on ▁ABC ▁with ▁a ▁radio ▁broadcast ▁on ▁ESP N ▁Radio ▁and ▁X M ▁Sat ellite ▁Radio ▁( M ike ▁Tir ico , ▁Jon ▁Gr uden , ▁and ▁Sh elle y ▁Smith ), ▁which ▁began ▁at ▁ 1 : 3 0 ▁PM ▁( P ST ) ▁with ▁kick off ▁at ▁ 2 : 1 0 ▁PM ▁( P ST ). ▁The ▁game ▁was ▁also ▁broadcast ▁on ▁the ▁Ohio ▁State ▁Sports ▁Network ▁W B NS ▁ 9 7 . 1 ▁FM ▁and ▁Oregon ▁Sports ▁Network ▁K U GN ▁ 5 9 0 ▁AM . ▁T icket ▁prices ▁for ▁all ▁seats ▁in ▁the ▁Rose ▁Bowl ▁were ▁listed ▁at ▁$ 1 4 5 . ▁ ▁The ▁Rose ▁Bowl ▁Game ▁was ▁a ▁contract ual ▁sell - out , ▁with ▁ 6 4 , 5 0 0 ▁tick ets ▁allocated ▁to ▁the ▁particip ating ▁teams ▁and ▁con ferences .