▁the ▁Cat , ▁Rock y ▁and ▁Bull w ink le , ▁and ▁Lo oney ▁T unes ▁– ▁all ▁served ▁as ▁inspir ations ▁for ▁the ▁" bird ▁of ▁pre y ▁with ▁attitude " ▁concept . ▁ ▁The ▁station ▁was ▁known ▁as ▁" The ▁Home ▁of ▁the ▁B uzz ard " ▁at ▁first . ▁▁ ▁was ▁the ▁co - cre ation ▁of ▁G orm an , ▁Sand ers ▁and ▁American ▁Gre et ings ▁artist ▁David ▁Hel ton . ▁ ▁A ▁study ▁conducted ▁by ▁M BA ▁students ▁at ▁Case ▁Western ▁Reserve ▁University ▁in ▁ 1 9 7 5 ▁found ▁that ▁the ▁new ▁WM MS ▁logo ▁was ▁more ▁recogn izable ▁to ▁those ▁living ▁in ▁Gre ater ▁Cleveland ▁than ▁both ▁Chief ▁W ahoo ▁of ▁the ▁Cleveland ▁Indians ▁and ▁even ▁C oca - Col a . ▁ ▁From ▁the ▁on set , ▁Hel ton ' s ▁stream lined ▁art work ▁resulted ▁in ▁an ▁ag gress ive , ▁yet ▁family - friend ly ▁symbol ▁for ▁the ▁station , ▁one ▁that ▁continues ▁to ▁end ure ▁more ▁than ▁ 4 0 ▁years ▁later . ▁ ▁The ▁B uzz ard ▁became ▁syn onymous ▁with ▁WM MS , ▁Cleveland ▁radio ▁and ▁the ▁city ▁itself , ▁sp aw ning ▁a ▁series ▁of ▁T - sh ir ts ▁so ▁numerous ▁that ▁they ▁are ▁now ▁impossible ▁to ▁catalog , ▁many ▁with ▁s log ans ▁like ▁" Where ▁Music ▁Me ans ▁Something " ▁and ▁" R uler ▁of ▁the ▁Air w aves ." ▁ ▁A ▁major ▁contrib utor ▁to ▁the ▁ratings ▁success ▁was ▁an ▁a irst aff ▁that