▁by ▁the ▁chip ▁manufact ur ers ▁with ▁techn ologies ▁such ▁as ▁Intel ' s ▁" Tr usted ▁Exec ution ▁Technology " ▁ ▁and ▁AR M ' s ▁" Tr ust ▁Zone " ▁— th ese ▁techn ologies ▁being ▁designed ▁to ▁increase ▁the ▁trust worth iness ▁of ▁both ▁enter prise ▁and ▁consumer ▁devices . ▁ ▁Technology ▁imp lications ▁In ▁addition ▁to ▁the ▁mass ▁market ▁changes ▁above , ▁consumer ▁mark ets ▁are ▁now ▁changing ▁large - scale ▁computing ▁as ▁well . ▁ ▁The ▁giant ▁data ▁cent ers ▁that ▁have ▁been ▁and ▁are ▁being ▁built ▁by ▁fir ms ▁such ▁as ▁Google , ▁Apple , ▁Amazon ▁and ▁others ▁are ▁far ▁larger ▁and ▁generally ▁much ▁more ▁efficient ▁than ▁the ▁data ▁cent ers ▁used ▁by ▁most ▁large ▁enter pr ises . ▁ ▁For ▁example , ▁Google ▁is ▁said ▁to ▁support ▁over ▁ 3 0 0 ▁million ▁G mail ▁accounts , ▁while ▁executing ▁more ▁than ▁ 1 ▁billion ▁searches ▁per ▁day . ▁ ▁Support ing ▁these ▁consumer - dri ven ▁volumes ▁requires ▁new ▁levels ▁of ▁efficiency ▁and ▁scale , ▁and ▁this ▁is ▁transform ing ▁many ▁traditional ▁data ▁center ▁approaches ▁and ▁practices . ▁ ▁Among ▁the ▁major ▁changes ▁are ▁reli ance ▁on ▁low ▁cost , ▁comm od ity ▁servers , ▁N + 1 ▁system ▁redund ancy , ▁and ▁largely ▁un mann ed ▁data ▁center ▁operations . ▁ ▁The ▁associated ▁software ▁innov ations ▁are ▁equally ▁important ▁in ▁areas ▁such ▁as ▁algorithms , ▁artificial ▁intelligence , ▁and ▁Big ▁Data . ▁ ▁In ▁this ▁sense , ▁consumer ization ▁seems ▁likely ▁to ▁transform ▁much ▁of