▁of ▁these ▁singles , ▁with ▁Moore ▁singing ▁harm ony ▁and ▁alternate ▁vers es . ▁ ▁In ▁summer ▁ 1 9 6 4 , ▁Stone ▁introduced ▁the ▁du o ▁to ▁Atlantic ▁Records ' ▁Jerry ▁W ex ler , ▁who ▁signed ▁them ▁to ▁Atlantic . ▁W ex ler ▁asked ▁M emph is , ▁Tennessee - based ▁St ax ▁Records , ▁which ▁Atlantic ▁distributed ▁nation ally , ▁to ▁work ▁with ▁Sam ▁& ▁Dave . ▁W ex ler ▁wanted ▁the ▁Southern ▁roots ▁and ▁g ospel ▁style ▁of ▁their ▁live ▁performances , ▁so ▁the ▁pair ▁were ▁loan ed ▁to ▁St ax ▁to ▁record , ▁although ▁they ▁remained ▁Atlantic ▁Records ▁artists . ▁According ▁to ▁W ex ler ' s ▁aut obi ography ▁Rh yth ms ▁& ▁Blues , ▁" The ir ▁live ▁act ▁was ▁filled ▁with ▁animation , ▁harm ony ▁and ▁seem ing ▁good will . ▁I ▁put ▁Sam ▁in ▁the ▁sweet ▁tradition ▁of ▁Sam ▁Co oke ▁or ▁Sol omon ▁Bur ke , ▁while ▁Dave ▁had ▁an ▁o min ous ▁Four ▁T ops ' ▁Le vi ▁St ub bs - s ounding ▁voice , ▁the ▁pre acher ▁prom ising ▁hell fire ." ▁ ▁St ax ▁years ▁( 1 9 6 5 – 1 9 6 8 ) ▁ ▁Ar rival ▁at ▁St ax ▁and ▁early ▁St ax ▁singles ▁ ▁When ▁Sam ▁& ▁Dave ▁arrived ▁at ▁St ax , ▁they ▁worked ▁with ▁producer ▁& ▁engineer ▁Jim ▁Stewart ▁and ▁song writ ers ▁including ▁the ▁M G s ' ▁guitar ist ▁Steve ▁Cro pper , ▁who ▁wrote ▁or ▁co - w rote