. ▁The ▁family ▁had ▁lived ▁near ▁P end le ▁since ▁c . ▁ 1 6 2 0 ▁and ▁worked ▁as ▁gro cers , ▁building ▁Wy col ler ▁Hall ▁towards ▁the ▁end ▁of ▁the ▁ 1 6 th ▁century . ▁He ▁married ▁Mar tha ▁H ors field . ▁ ▁The ▁business ▁started ▁in ▁ 1 8 7 1 ▁as ▁the ▁result ▁of ▁a ▁chance ▁event . ▁It ▁is ▁said ▁that ▁when ▁a ▁supp lier ▁failed ▁to ▁deliver ▁a ▁batch ▁of ▁jam , ▁William ▁made ▁his ▁own . ▁His ▁jam , ▁mar mal ade , ▁and ▁jel ly ▁sold ▁well ▁in ▁his ▁own ▁distinct ive ▁ear then ware ▁p ots ▁and ▁in ▁ 1 8 7 4 ▁the ▁business ▁transferred ▁to ▁Boot le . ▁In ▁ 1 8 8 0 ▁Hart ley ▁moved ▁to ▁South port , ▁where ▁he ▁became ▁known ▁as ▁an ▁influ ential ▁local ▁benef actor ▁and ▁entrepr ene ur , ▁and ▁an ▁active ▁member ▁of ▁the ▁local ▁Method ist ▁Church . ▁One ▁of ▁his ▁daughters , ▁Christ iana ▁( b . ▁ 1 8 7 2 ), ▁became ▁South port ' s ▁first ▁woman ▁Mayor ▁in ▁ 1 9 2 1 . ▁Other ▁children ▁included ▁Mag gy , ▁Pol ly , ▁Sarah , ▁John , ▁and ▁Clara . ▁Ce phas ▁Hart ley ▁was ▁instrument al ▁in ▁rev iving ▁El m field ▁College ▁when ▁it ▁was ▁in ▁danger ▁of ▁collapse ▁in ▁ 1 9 0 6 . ▁ ▁Phil anth ropy ▁Hart ley ▁was ▁a ▁Prim itive ▁Method ist ▁and ▁applied ▁his ▁Christian