▁multiple ▁blog s ▁and ▁media ▁out lets , ▁the ▁K ick st arter ▁campaign ▁went ▁vir al . ▁Press y ▁sur pass ed ▁the ▁$ 4 0 , 0 0 0 ▁goal ▁in ▁less ▁than ▁ 2 4 ▁hours ▁and ▁acquired ▁more ▁than ▁four - times ▁of ▁its ▁goal ▁in ▁two ▁days . ▁The ▁campaign ▁closed ▁on ▁October ▁ 1 5 ▁with ▁a ▁total ▁of ▁$ 6 9 5 , 1 3 8 ▁p led ged ▁from ▁ 2 8 , 8 1 8 ▁back ers . ▁ ▁For ▁a ▁$ 1 7 ▁p ledge , ▁don ors ▁were ▁offered ▁the ▁button ▁and ▁the ▁application , ▁and ▁for ▁a ▁p ledge ▁of ▁$ 2 5 , ▁a ▁choice ▁of ▁colors ▁with ▁a ▁key ring ▁storage ▁she ath ▁was ▁offered . ▁Those ▁who ▁p led ged ▁$ 4 5 ▁would ▁receive ▁a ▁gold - co ated ▁Press y ▁button ▁with ▁a ▁matching ▁key ring ▁holder . ▁A ▁special ▁p ledge ▁of ▁$ 1 0 0 0 ▁was ▁available ▁for ▁developers ▁that ▁would ▁allow ▁them ▁API ▁implementation . ▁By ▁the ▁end ▁of ▁the ▁campaign , ▁there ▁was ▁only ▁one ▁back er ▁for ▁the ▁$ 1 , 0 0 0 ▁p ledge . ▁ ▁Development ▁ ▁Press y ▁was ▁developed ▁by ▁N im rod ▁Back ▁and ▁Bo az ▁M end el . ▁According ▁to ▁Back , ▁he ▁came ▁up ▁with ▁the ▁idea ▁of ▁Press y ▁after ▁having ▁developed ▁several ▁applications ▁in ▁ 2 0 1 3 ▁and ▁" not icing ▁that ▁my ▁awesome ▁devices ▁are ▁lack