▁British ▁version ▁of ▁Es quire ▁in ▁the ▁ 1 9 5 0 s , ▁has ▁been ▁bl amed ▁on ▁the ▁smaller ▁size ▁of ▁the ▁market ▁in ▁the ▁United ▁Kingdom ▁compared ▁to ▁the ▁United ▁States ▁and ▁competition ▁for ▁advert ising ▁from ▁commercial ▁television ▁and ▁newspaper ▁colour ▁supp lement s . ▁The ▁first ▁colour ▁supp lement ▁in ▁the ▁United ▁Kingdom ▁was ▁for ▁The ▁Sunday ▁Times , ▁published ▁in ▁February ▁ 1 9 6 2 , ▁and ▁it ▁was ▁so ▁successful ▁that ▁the ▁paper ▁gained ▁a ▁quarter ▁of ▁a ▁million ▁new ▁readers . ▁So on , ▁all ▁the ▁large ▁Sunday ▁newsp apers ▁had ▁a ▁similar ▁section . ▁ ▁See ▁also ▁T alk ▁of ▁the ▁Town ▁Town ▁& ▁Country ▁Gent le man ' s ▁Qu arter ly ▁( G Q ) ▁ ▁References ▁ ▁Further ▁reading ▁Taylor , ▁John . ▁( 2 0 0 5 ) ▁From ▁O val t ine y ▁to ▁angry ▁old ▁man : ▁The ▁life ▁and ▁times ▁of ▁John ▁Taylor . ▁ ▁Scott ▁Taylor ▁Publishing . ▁ ▁External ▁links ▁List ▁of ▁contents , ▁Man ▁About ▁Town , ▁August ▁ 1 9 5 8 . ▁ ▁Category : 1 9 5 2 ▁establish ments ▁in ▁the ▁United ▁Kingdom ▁Category : 1 9 6 8 ▁dis est ab lish ments ▁in ▁the ▁United ▁Kingdom ▁Category : B rit ish ▁men ' s ▁mag az ines ▁Category : B rit ish ▁month ly ▁mag az ines ▁Category : B rit ish ▁quarter ly ▁mag az ines ▁Category : Def unct ▁mag az ines ▁of ▁the ▁United