▁U . S . ▁tour ▁in ▁" The ▁Rock ▁Capital " ▁( a ▁term ▁co ined ▁by ▁Bass ). ▁ ▁The ▁WM MS - sp ons ored ▁concert ▁was ▁a ▁" phen omen al ▁success " ▁and ▁prompt ed ▁the ▁station ▁to ▁spons or ▁a ▁second ▁show ▁that ▁year . ▁ ▁This ▁second ▁show ▁sold ▁out ▁immediately , ▁and ▁was ▁held ▁at ▁the ▁city ' s ▁largest ▁ven ue : ▁Cleveland ▁Public ▁Hall . ▁ ▁In ▁November ▁ 1 9 7 2 , ▁WM MS ▁was ▁sold ▁to ▁Mal rite ▁Communic ations , ▁a ▁Michigan - based ▁firm ▁that ▁re located ▁to ▁Cleveland ▁upon ▁purchase . ▁ ▁Under ▁Mal rite ▁ownership , ▁WM MS ▁would ▁become ▁an ▁album - orient ed ▁rock ▁( A OR ) ▁power house , ▁much ▁in ▁the ▁same ▁ve in ▁as ▁its ▁former ▁Metro Media ▁progress ive ▁rock ▁sib lings . ▁ ▁C off ee ▁Break ▁Con cert s ▁During ▁this ▁time , ▁WM MS ▁also ▁began ▁broadcast ing ▁a ▁remarkable ▁amount ▁of ▁live ▁concert s , ▁many ▁of ▁which ▁origin ated ▁in ▁Cleveland ▁and ▁were ▁produced ▁by ▁the ▁station ▁itself . ▁ ▁The ▁WM MS ▁C off ee ▁Break ▁Con cert ▁was ▁a ▁week ly ▁music - inter view ▁show ▁broadcast ▁live ▁from ▁the ▁station ' s ▁studio , ▁and ▁later ▁with ▁an ▁audience ▁at ▁the ▁Ag ora ▁Ball room . ▁ ▁Warren ▁Ze von , ▁John ▁M ell enc amp , ▁Lou ▁Re ed , ▁Tim ▁Buck ley , ▁Peter ▁F ram pton , ▁and ▁a