▁Aff ili ate ▁links ▁ ▁Aff ili ate ▁links ▁enable ▁fashion ▁influen cers ▁to ▁ear n ▁money ▁on ▁commission . ▁The ▁procedure ▁was ▁introduced ▁by ▁Am ber ▁V enz ▁Box ▁in ▁ 2 0 1 1 ▁with ▁her ▁reward Style ▁program . ▁R ew ard Style ▁enables ▁selected ▁blog gers ▁to ▁place ▁individual ▁links ▁on ▁their ▁blog ▁posts ▁that ▁lead ▁consum ers ▁to ▁a ▁website ▁where ▁they ▁can ▁directly ▁shop ▁the ▁look . ▁If ▁a ▁cost umer ▁bu ys ▁something ▁in ▁the ▁shop , ▁the ▁influen cer ▁gets ▁a ▁sales ▁commission . ▁When ▁lots ▁of ▁traffic ▁started ▁to ▁shift ▁to ▁Inst agram , ▁this ▁technique ▁did ▁not ▁work ▁anymore , ▁because ▁Inst agram ▁did ▁not ▁allow ▁links ▁in ▁post ▁descri ptions ▁and ▁images . ▁Bon x ▁created ▁a ▁new ▁app ▁for ▁Inst agram , ▁S nap chat ▁and ▁P inter est ▁in ▁ 2 0 1 4 ▁– ▁LIKE to K NO W . it . ▁Since ▁March ▁ 2 0 1 7 , ▁users ▁can ▁take ▁a ▁screenshot ▁of ▁an ▁influen cer ' s ▁picture ▁and ▁LIKE to K NO W . it ▁del ivers ▁the ▁ready - to - shop ▁product ▁details ▁via ▁the ▁app . ▁ ▁For ▁fashion ▁br ands ▁ ▁F ashion ▁br ands ▁use ▁the ▁reach ▁and ▁positive ▁reputation ▁of ▁influen cers ▁by ▁implementing ▁influen cer ▁market ing . ▁In fl uen cers ▁spread ▁brand ▁messages , ▁increase ▁brand ▁aw aren ess , ▁contribute ▁to ▁a ▁positive ▁brand ▁image ▁and ▁increase ▁sales ▁by ▁tag ging ▁fashion ▁br ands