' ▁ ▁References ▁ ▁External ▁links ▁▁▁▁ ▁Category : 1 9 3 5 ▁films ▁Category : American ▁films ▁Category : English - language ▁films ▁Category : American ▁drama ▁films ▁Category : 1 9 3 0 s ▁drama ▁films ▁Category : Univers al ▁Pictures ▁films ▁Category : Fil ms ▁directed ▁by ▁Edward ▁B uzz ell ▁Category : American ▁black - and - white ▁films <0x0A> </s> ▁Dynamic ▁cre ative ▁optimization ▁( D CO ), ▁is ▁a ▁form ▁of ▁program m atic ▁advert ising ▁that ▁allows ▁advert is ers ▁to ▁optimize ▁the ▁performance ▁of ▁their ▁cre ative ▁using ▁real - time ▁technology . ▁While ▁the ▁actual ▁optimization ▁approaches ▁may ▁vary , ▁they ▁almost ▁always ▁involve ▁the ▁use ▁of ▁mult ivari ate ▁testing . ▁The ▁D CO ▁process ▁consists ▁of ▁cre ative ▁development , ▁identification ▁of ▁test ▁variables , ▁definition ▁of ▁the ▁optimization ▁objective , ▁and ▁method ▁of ▁optimization . ▁Creative ▁development ▁is ▁done ▁using ▁cre ative ▁studio ▁tools ▁like ▁Ad obe ▁Phot osh op . ▁It ▁may ▁include ▁video , ▁animation , ▁native ▁components , ▁and ▁interactive ▁elements . ▁Test ▁variables ▁represent ▁the ▁parts ▁of ▁the ▁ad ▁cre ative ▁that ▁are ▁varied ▁in ▁the ▁mult ivari ate ▁testing ▁framework . ▁These ▁commonly ▁include ▁graph ical ▁elements , ▁ad ▁copy , ▁colors , ▁and ▁click - through ▁actions . ▁It ▁is ▁helpful ▁to ▁have ▁digital ▁assets ▁managed ▁in ▁a ▁digital ▁asset ▁management ▁system , ▁especially ▁when ▁digital ▁rights ▁need ▁to ▁be ▁enfor ced . ▁The ▁optimization ▁objective ▁can ▁be ▁initial ▁eng agement , ▁a ▁user ▁action