, ▁a ▁non - pro fit ▁focused ▁on ▁community ▁action ▁and ▁public ▁broadcast ing ▁in ▁Northern ▁California . ▁After ▁receiving ▁her ▁M BA ▁she ▁held ▁senior ▁positions ▁at ▁Electron ic ▁Arts , ▁National ▁Geographic , ▁The ▁Ford ▁Foundation ▁and ▁V est ron . ▁ ▁In ▁ 1 9 9 5 , ▁she ▁founded ▁Manh attan ▁Studios , ▁a ▁New - Y ork ▁based ▁inc ub ator ▁and ▁new ▁media ▁company ▁focused ▁on ▁strateg ic ▁invest ments . ▁In ▁ 2 0 0 3 , ▁she ▁launched ▁Sim pat ico ▁Network s , ▁an ▁aff inity - based ▁network ▁of ▁websites . ▁ ▁Part ial ly ▁fund ed ▁by ▁Z eln ick ▁Media , ▁the ▁network ▁included ▁faith . com ▁and ▁exp ats . com . ▁ ▁Meyer ▁became ▁interested ▁in ▁the ▁science ▁of ▁de ception ▁through ▁a ▁work shop ▁at ▁a ▁Harvard ▁Business ▁School ▁re union ▁during ▁which ▁a ▁professor ▁detailed ▁his ▁find ings ▁on ▁behav iors ▁associated ▁with ▁lying . ▁ ▁She ▁subsequently ▁worked ▁with ▁a ▁team ▁of ▁research ers ▁to ▁survey ▁and ▁analyze ▁existing ▁research ▁on ▁de ception ▁from ▁academ ics , ▁exper ts , ▁law ▁enfor cement , ▁the ▁military , ▁esp ion age ▁and ▁psych ology . ▁ ▁Meyer ▁also ▁received ▁advanced ▁training ▁in ▁inter rog ation , ▁micro expression ▁analysis , ▁statement ▁analysis , ▁behavior ▁and ▁body ▁language ▁interpretation , ▁and ▁em otion ▁recognition . ▁ ▁L ies pot ting : ▁ ▁Pro ven ▁Te chni ques ▁to ▁Det ect ▁De ception , ▁based ▁on ▁her ▁training ▁and