▁a ▁major ▁national ▁brand . ▁ ▁Saf ka ▁situated ▁Dr . ▁Phil ▁in ▁Match . com ' s ▁mult im ill ion - d ollar ▁national ▁television ▁campaign . ▁ ▁Dr . ▁Phil ▁also ▁developed ▁an ▁innov ative ▁relationship ▁coun sel ing ▁product , ▁available ▁exclus ively ▁through ▁Match . com , ▁based ▁on ▁Dr . ▁Phil ' s ▁t ough - lo ve ▁approach . ▁ ▁Saf ka ' s ▁partners hip ▁with ▁Dr . ▁Phil ▁ultimately ▁contributed ▁to ▁the ▁brand ' s ▁dram atic ▁growth . ▁ ▁Saf ka ▁was ▁responsible ▁for ▁target ed ▁market ing ▁to ▁key ▁online ▁d ating ▁sub groups , ▁specifically ▁baby ▁bo om ers . ▁ ▁This ▁approach ▁acceler ated ▁both ▁the ▁brand ' s ▁market ▁pen etr ation ▁and ▁its ▁share ▁success . ▁ ▁Saf ka ' s ▁insight ▁into ▁differ ing ▁cultural ▁norm s ▁and ▁their ▁ult imate ▁effect ▁on ▁what ▁individuals ▁expect ▁from ▁a ▁relationship ▁caused ▁international ▁expansion ▁of ▁Match . com , ▁where ▁the ▁company ▁achieved ▁local ▁domin ance ▁through ▁market ing , ▁advert ising ▁and ▁product ▁strateg ies . ▁ ▁Career ▁at ▁Ask . com ▁Saf ka ▁served ▁as ▁CE O ▁for ▁Ask . com ▁( a ▁division ▁of ▁I AC ▁search ▁& ▁Media ▁Inc ) ▁from ▁January ▁ 2 0 0 8 ▁to ▁May ▁ 2 0 0 9 . ▁During ▁Saf ka ' s ▁ten ure , ▁the ▁Ask ▁Network ▁became ▁the ▁ 6 th ▁ranked ▁U . S . ▁internet ▁property ; ▁its ▁highest ▁ranking ▁ever . ▁