▁did ▁nothing ▁about ▁the ▁ad s ▁because ▁they ▁were ▁out ▁of ▁their ▁juris diction . ▁This ▁caused ▁the ▁F TC ▁to ▁realize ▁they ▁needed ▁new ▁clear ▁en force able ▁standards . ▁In ▁ 1 9 9 9 , ▁according ▁to ▁environmental ▁activ ist ▁organizations , ▁the ▁word ▁" green w ash ing " ▁was ▁added ▁to ▁the ▁Oxford ▁English ▁Dictionary . ▁ ▁In ▁ 2 0 0 2 , ▁during ▁the ▁World ▁Sum mit ▁on ▁S ust ain able ▁Development ▁in ▁Johannes burg , ▁the ▁Green w ash ing ▁Academy ▁hosted ▁the ▁Green w ash ▁Academy ▁Awards . ▁The ▁ceremony ▁awarded ▁companies ▁like ▁B P , ▁Ex x on M obil , ▁and ▁even ▁the ▁US ▁Government ▁for ▁their ▁elaborate ▁green w ash ing ▁ad s ▁and ▁support ▁for ▁green w ash ing . ▁ ▁More ▁recently , ▁social ▁scient ists ▁have ▁been ▁investig ating ▁claims ▁of ▁and ▁the ▁impact ▁of ▁green w ash ing . ▁In ▁ 2 0 0 5 , ▁Ram us ▁and ▁Mon teil ▁conducted ▁secondary ▁data ▁analysis ▁of ▁two ▁databases ▁to ▁un cover ▁corpor ate ▁commit ment ▁to ▁implementation ▁of ▁environmental ▁policies ▁as ▁opposed ▁to ▁green w ash ing . ▁They ▁found ▁while ▁companies ▁in ▁the ▁oil ▁and ▁gas ▁are ▁more ▁likely ▁to ▁implement ▁environmental ▁policies ▁than ▁service ▁industry ▁companies , ▁they ▁are ▁less ▁likely ▁to ▁commit ▁to ▁foss il ▁fuel ▁reduction . ▁ ▁In ▁ 2 0 1 0 ▁a ▁study ▁was ▁done ▁showing ▁that ▁ 4 . 5 % ▁of ▁products ▁tested ▁were ▁found ▁to ▁be