ional ▁advert ising ▁campaign ▁featuring ▁Bob ▁D yl an ▁and ▁Th eme ▁Time ▁Radio ▁H our . ▁Element s ▁of ▁the ▁campaign ▁included ▁D yl an ▁appearing ▁in ▁a ▁television ▁commercial ▁for ▁the ▁ 2 0 0 8 ▁Cad illa c ▁Es cal ade ▁hy brid , ▁and ▁a ▁T TR H ▁episode ▁dedicated ▁to ▁the ▁theme , ▁" C ad illa c ". ▁At ▁approximately ▁the ▁same ▁time , ▁Cad illa c ▁became ▁a ▁formal ▁spons or ▁of ▁Th eme ▁Time ▁Radio ▁H our , ▁acknowled ged ▁with ▁a ▁brief ▁announ cement ▁at ▁the ▁beginning ▁of ▁the ▁show , ▁as ▁well ▁as ▁with ▁a ▁brand ed ▁bad ge ▁on ▁the ▁show ' s ▁web ▁page . ▁ ▁As ▁could ▁be ▁expected , ▁D yl an ' s ▁participation ▁was ▁gre et ed ▁with ▁almost ▁universal ▁criticism ▁from ▁both ▁the ▁main stream ▁press ▁and ▁Web ▁comment ators . ▁ ▁Cad illa c ▁and ▁X M ▁Radio ▁also ▁published ▁a ▁web ▁page ▁in ▁ 2 0 0 7 ▁featuring ▁a ▁prom ot ional ▁version ▁of ▁the ▁first ▁half ▁of ▁the ▁T TR H ▁" C ad illa c " ▁show , ▁as ▁well ▁as ▁different ▁versions ▁of ▁D yl an ' s ▁television ▁commercial . ▁That ▁page ▁was ▁removed ▁from ▁the ▁X M ▁Radio ▁site ▁in ▁late ▁ 2 0 0 9 . ▁ ▁The ▁Th eme ▁Time ▁Radio ▁H our ▁poster ▁▁ ▁In ▁late ▁October ▁ 2 0 0 7 , ▁the ▁pop - c ulture ▁web ▁site ▁Bo ing ▁Bo ing ▁posted