▁and ▁activ ists ▁may ▁have ▁similar ▁interests ▁in ▁posting ▁content ▁on ▁social ▁media ▁sites ▁with ▁the ▁aim ▁of ▁it ▁going ▁vir al . ▁A ▁popular ▁component ▁and ▁feature ▁of ▁Twitter ▁is ▁ret we eting . ▁Twitter ▁allows ▁other ▁people ▁to ▁keep ▁up ▁with ▁important ▁events , ▁stay ▁connected ▁with ▁their ▁pe ers , ▁and ▁can ▁contribute ▁in ▁various ▁ways ▁throughout ▁social ▁media . ▁When ▁certain ▁posts ▁become ▁popular , ▁they ▁start ▁to ▁get ▁ret weet ed ▁over ▁and ▁over ▁again , ▁becoming ▁vir al . ▁Has ht ags ▁can ▁be ▁used ▁in ▁twe ets , ▁and ▁can ▁also ▁be ▁used ▁to ▁take ▁count ▁of ▁how ▁many ▁people ▁have ▁used ▁that ▁has ht ag . ▁ ▁B ots ▁ ▁Social ▁media ▁can ▁enable ▁companies ▁to ▁get ▁in ▁the ▁form ▁of ▁greater ▁market ▁share ▁and ▁increased ▁aud ien ces . ▁Internet ▁b ots ▁have ▁been ▁developed ▁which ▁facil itate ▁social ▁media ▁market ing . ▁B ots ▁are ▁autom ated ▁programs ▁that ▁run ▁over ▁the ▁Internet . ▁Ch at b ots ▁and ▁social ▁b ots ▁are ▁program med ▁to ▁m im ic ▁natural ▁human ▁interactions ▁such ▁as ▁lik ing , ▁comment ing , ▁following , ▁and ▁un follow ing ▁on ▁social ▁media ▁platforms . ▁A ▁new ▁industry ▁of ▁bot ▁prov iders ▁has ▁been ▁created . ▁Social ▁b ots ▁and ▁chat b ots ▁have ▁created ▁an ▁analyt ical ▁crisis ▁in ▁the ▁market ing ▁industry ▁as ▁they ▁make ▁it ▁difficult ▁to ▁differenti ate ▁between ▁human ▁interactions ▁and ▁autom ated ▁bot ▁interactions . ▁Some ▁b ots ▁are ▁neg atively