▁B T ▁V ision ' s ▁launch . ▁B T ▁V ision ▁also ▁have ▁the ▁right ▁to ▁offer ▁on ▁demand ▁coverage ▁of ▁ 1 2 5 ▁matches ▁each ▁season ▁from ▁the ▁Football ▁League ▁and ▁League ▁Cup . ▁This ▁service ▁ceased ▁prior ▁to ▁the ▁start ▁of ▁the ▁ 2 0 1 0 – 1 1 ▁season . ▁ ▁Between ▁August ▁ 2 0 0 7 ▁and ▁June ▁ 2 0 0 9 , ▁Set anta ▁Sports ▁was ▁available ▁through ▁B T ▁V ision , ▁via ▁D TT ▁and ▁a ▁smart ▁card , ▁offering ▁live ▁Prem iers hip ▁and ▁Scottish ▁Premier ▁League ▁games , ▁as ▁well ▁as ▁other ▁sport ing ▁events ▁such ▁as ▁US ▁P GA ▁Tour ▁G olf ▁and ▁Mag ners ▁League ▁Rugby . ▁B T ▁V ision ▁made ▁a ▁deal ▁with ▁American ▁sports ▁TV ▁company ▁ESP N ▁for ▁carriage ▁of ▁its ▁new ▁channel ▁which ▁replaced ▁Set anta ▁on ▁D TT . ▁ ▁The ▁company ▁announced ▁the ▁pr icing ▁of ▁their ▁Sky ▁Sports ▁packages ▁in ▁July ▁ 2 0 1 0 , ▁following ▁the ▁outcome ▁of ▁Of com ' s ▁review ▁into ▁pay - TV ▁pr icing ▁in ▁March , ▁which ▁directed ▁Sky ▁to ▁reduce ▁the ▁wh oles ale ▁price ▁it ▁charges ▁for ▁the ▁Sky ▁Sports ▁channels . ▁The ▁price ▁charged ▁to ▁customers ▁signing ▁up ▁for ▁broad band , ▁calls ▁and ▁TV ▁with ▁B T ▁for ▁a ▁two - year ▁contract ▁results ▁in ▁the ▁organisation ▁making ▁a ▁" sign ific ant ▁loss ▁on ▁the ▁service ", ▁allowing ▁them ▁to ▁under cut ▁the ▁price ▁charged