7 ▁percent ). ▁The ▁fashion ▁industry ▁sp ends ▁around ▁€ 1 ▁billion ▁on ▁spons ored ▁Inst agram ▁posts ▁per ▁year . ▁ ▁By ▁ 2 0 1 9 , ▁many ▁fashion ▁influen cers ▁had ▁" clos et ▁accounts " ▁dedicated ▁to ▁them ▁on ▁social ▁media . ▁O ften ▁influ ential ▁in ▁their ▁own ▁right , ▁these ▁accounts ▁search ▁cl othing ▁websites ▁to ▁identify ▁the ▁clothes ▁the ▁influen cers ▁wear , ▁and ▁post ▁the ▁resulting ▁sho pping ▁list . ▁In ▁doing ▁so , ▁they ▁ampl ify ▁the ▁market ing ▁power ▁of ▁the ▁influen cers ▁and ▁help ▁shape ▁business ▁tr ends . ▁ ▁Business ▁ ▁F ashion ▁influen cers ▁generate ▁income ▁through ▁brand ▁co - oper ations ▁and ▁affili ate ▁links . ▁Princi pal ▁sources ▁of ▁income ▁are ▁brand ▁co - oper ations ▁in ▁terms ▁of ▁product ▁pla cement . ▁F ashion ▁influen cers ▁are ▁paid ▁to ▁pose ▁with ▁specific ▁products ▁on ▁their ▁social ▁media ▁channels ▁and ▁must ▁mark ▁them ▁corresponding ly . ▁ ▁The ▁economic ▁value ▁of ▁a ▁fashion ▁influen cer ▁is ▁most ▁commonly ▁measured ▁by ▁number ▁of ▁follow ers . ▁Other ▁key ▁aspects ▁are ▁dem ograph ics ▁of ▁their ▁follow ers , ▁eng agement ▁rate ▁and ▁fit ▁between ▁influen cer ▁and ▁brand . ▁The ▁latter ▁is ▁the ▁necessary ▁pre condition ▁for ▁influen cers ▁to ▁work ▁with ▁a ▁brand . ▁As ▁thousands ▁of ▁people ▁follow ▁them ▁for ▁their ▁authentic ▁person ality ▁and ▁style , ▁influen cers ▁must ▁be ▁able ▁to ▁identify ▁themselves ▁with ▁the ▁brand ▁in ▁order ▁to ▁recommend ▁it ▁convin cing ly .