▁The ▁name ▁" Con way ▁Stewart " ▁was ▁apparently ▁derived ▁from ▁a ▁popular ▁music ▁hall ▁act ▁of ▁the ▁time . ▁ ▁The ▁f ount ain ▁pen ▁market ▁in ▁Britain ▁at ▁that ▁time ▁was ▁domin ated ▁by ▁De ▁La ▁R ue ▁and ▁it ▁was ▁clear ▁to ▁Jar vis ▁and ▁Gar ner ▁that ▁only ▁a ▁very ▁limited ▁market ▁share ▁could ▁be ▁gained ▁by ▁res elling ▁un - brand ed ▁f ount ain ▁pens . ▁ ▁At ▁the ▁same ▁time , ▁De ▁La ▁R ue ▁was ▁emb ark ing ▁on ▁a ▁substantial ▁market ing ▁campaign ▁by ▁re - brand ing ▁its ▁products ▁" O not o ". ▁ ▁Jar vis ▁and ▁Gar ner ▁identified ▁a ▁market ▁n iche ▁for ▁attract ive ▁and ▁reliable ▁writing ▁instruments ▁at ▁an ▁afford able ▁price . ▁ ▁The ▁ 1 9 2 0 s ▁saw ▁rapid ▁development ▁of ▁the ▁Con way ▁Stewart ▁product ▁line . ▁P ens ▁of ▁several ▁different ▁types ▁of ▁filling ▁mechan isms , ▁materials ▁and ▁sizes ▁were ▁offered ▁for ▁sale . ▁The ▁business ▁model ▁proved ▁successful ▁for ▁Con way ▁Stewart ▁and ▁its ▁market ▁share ▁increased ▁at ▁the ▁exp ense ▁of ▁other ▁established ▁manufact ur ers . ▁As ▁a ▁result , ▁Con way ▁Stewart ▁had ▁out g rown ▁its ▁initial ▁prem ises ▁and ▁in ▁ 1 9 2 7 ▁the ▁company ▁re located ▁to ▁a ▁larger ▁facility ▁which ▁would ▁serve ▁as ▁its ▁home ▁for ▁the ▁next ▁two ▁dec ades . ▁ ▁During ▁the ▁de pression ▁years , ▁the ▁company ▁was ▁able ▁to ▁remain ▁prof itable , ▁helped ▁by ▁the