▁emer gence ▁of ▁multimedia ▁production ▁spin ▁off , ▁Alt ▁Vari ety ▁Media , ▁also ▁lead ▁by ▁magazine ▁founder ▁Luke ▁Walker . ▁Since ▁ 2 0 1 7 , ▁Alt ▁Vari ety ▁Media ▁has ▁function ed ▁largely ▁as ▁a ▁non - pro fit ▁community ▁arts ▁entity , ▁producing ▁a ▁number ▁of ▁music ▁videos ▁and ▁social ▁media ▁content ▁aim ed ▁at ▁n urt uring ▁emer ging ▁artists . ▁Theater ▁and ▁feature ▁film ▁Alt ▁Vari ety ’ s ▁most ▁notable ▁project ▁to ▁date ▁was ▁the ▁the ater ▁and ▁film ▁adapt ations ▁of ▁the ▁play , ▁The ▁W ake ▁of ▁Dick ▁Johnson , ▁which ▁walk er ▁wrote , ▁directed , ▁produced ▁and ▁star red ▁in ▁as ▁the ▁leading ▁role . ▁ ▁Fund ra ising ▁for ▁C oney ▁Island ▁para de ▁ ▁In ▁the ▁w ake ▁of ▁H urr icane ▁Sand y , ▁which ▁dev ast ated ▁C oney ▁Island , ▁Alt ▁Vari ety ▁was ▁responsible ▁for ▁organ izing , ▁cur ating , ▁and ▁hosting ▁a ▁concert ▁benefit ▁for ▁the ▁C oney ▁Island ▁Mer ma id ▁Par ade ▁at ▁Bow ery ▁Ball room , ▁featuring ▁head lin ers ▁Am anda ▁Pal mer , ▁M ina ▁Cap uto , ▁and ▁Ab el ▁Ferr ara . ▁| website = C oney is land . com ▁| access date = 2 7 ▁March ▁ 2 0 2 0 }} </ ref > ▁Alt ▁Vari ety ▁also ▁en list ed ▁Jud ah ▁Fried land er ▁to ▁help ▁raise ▁public ▁aw aren ess ▁about ▁the ▁imper iled ▁para de ▁after ▁founder ▁and ▁editor