▁the ▁less ▁satisfied ▁they ▁feel ▁about ▁their ▁life . ▁Self - present ational ▁theory ▁explains ▁that ▁people ▁will ▁cons ci ously ▁manage ▁their ▁self - image ▁or ▁identity ▁related ▁information ▁in ▁social ▁context s . ▁When ▁people ▁are ▁not ▁accepted ▁or ▁are ▁critic ized ▁online ▁they ▁feel ▁emot ional ▁pain . ▁This ▁may ▁lead ▁to ▁some ▁form ▁of ▁online ▁ret ali ation ▁such ▁as ▁online ▁bul lying . ▁Tr ud y ▁H ui ▁H ui ▁Ch ua ▁and ▁Le anne ▁Ch ang ' s ▁article , ▁" F ollow ▁Me ▁and ▁Like ▁My ▁Beautiful ▁Self ies : ▁Singapore ▁Te en age ▁Girls ' ▁Eng agement ▁in ▁Self - Pres entation ▁and ▁Pe er ▁Com parison ▁on ▁Social ▁Media " ▁states ▁that ▁te en age ▁girls ▁manipulate ▁their ▁self - presentation ▁on ▁social ▁media ▁to ▁achieve ▁a ▁sense ▁of ▁beauty ▁that ▁is ▁project ed ▁by ▁their ▁pe ers . ▁These ▁authors ▁also ▁discovered ▁that ▁te en age ▁girls ▁compare ▁themselves ▁to ▁their ▁pe ers ▁on ▁social ▁media ▁and ▁present ▁themselves ▁in ▁certain ▁ways ▁in ▁effort ▁to ▁ear n ▁regard ▁and ▁accept ance , ▁which ▁can ▁actually ▁lead ▁to ▁problems ▁with ▁self - conf idence ▁and ▁self - s atisf action . ▁ ▁Users ▁also ▁tend ▁to ▁segment ▁their ▁aud ien ces ▁based ▁on ▁the ▁image ▁they ▁want ▁to ▁present , ▁pseud onym ity ▁and ▁use ▁of ▁multiple ▁accounts ▁across ▁the ▁same ▁platform ▁remain ▁popular ▁ways ▁to ▁negoti ate ▁platform ▁expect ations ▁and ▁segment ▁aud ien ces . ▁ ▁Health ▁improvement ▁and ▁behavior ▁rein for