▁the ▁week ▁was ▁the ▁London ▁Book ▁Fair ▁for ▁the ▁ 4 3 rd ▁edition . ▁ ▁T aking ▁place ▁in ▁a ▁variety ▁of ▁ven ues ▁across ▁the ▁capital , ▁London ▁Book ▁and ▁Screen ▁Week ▁wel com ed ▁all ▁those ▁involved ▁in ▁writing , ▁reading ▁and ▁creating ▁content ▁for ▁book ▁and ▁screens ▁in ▁all ▁formats ▁from ▁e - reader ▁to ▁silver ▁screen . ▁ ▁It ▁incorpor ated , ▁among ▁other ▁things , ▁the ▁Publishing ▁for ▁Digital ▁M inds ▁Conference , ▁the ▁recently ▁launched ▁Te ch ▁T ues day , ▁writers ▁from ▁this ▁year ' s ▁Market ▁F ocus ▁and ▁a ▁direct - to - consum er ▁cre ative ▁writing ▁event . ▁ ▁The ▁week ▁focused ▁on ▁the ▁business ▁of ▁publishing ▁and ▁story t elling ▁from ▁concept ▁to ▁consumer , ▁sh ining ▁a ▁spot light ▁on ▁authors , ▁industry ▁leaders , ▁screen writ ers , ▁agents , ▁publish ers , ▁ret ail ers , ▁et ail ers , ▁developers , ▁technology ▁g urus ▁and ▁start - ups . ▁ ▁Cont ro vers y ▁In ▁ 2 0 1 2 , ▁the ▁London ▁Book ▁Fair ▁appointed ▁China ' s ▁c ensor ing ▁organization , ▁the ▁General ▁Administration ▁of ▁Press ▁and ▁Public ation ▁( G APP ), ▁to ▁choose ▁which ▁Chinese ▁authors ▁would ▁be ▁represented ▁at ▁the ▁event . ▁Chinese ▁authors ▁such ▁as ▁Nobel ▁Prize ▁winner ▁G ao ▁X ing j ian ▁were ▁not ▁invited . ▁A ▁representative ▁of ▁the ▁British ▁Council , ▁a ▁large ▁financial ▁supp orter ▁of ▁the ▁book ▁fair , ▁app la ud ed