over ▁rate ▁of ▁one ▁day ▁players . ▁ ▁Ker ry ▁Pack er ▁described ▁his ▁invol vement ▁in ▁World ▁Series ▁Cr icket ▁as ▁" half - ph il anth rop ic ". ▁ ▁Mark eting ▁was ▁a ▁major ▁tool ▁for ▁World ▁Series ▁Cr icket , ▁and ▁revolution ised ▁the ▁way ▁cr icket ▁in ▁Australia ▁was ▁market ed , ▁with ▁the ▁catch y ▁" C ' mon ▁A uss ie ▁C ' mon " ▁theme ▁song , ▁the ▁simple ▁logo , ▁the ▁col oured ▁cl othing ▁worn ▁by ▁the ▁players ▁and ▁a ▁range ▁of ▁mer ch and ise . ▁ ▁All ▁of ▁these ▁techniques ▁pione ered ▁by ▁World ▁Series ▁Cr icket ▁have ▁become ▁a ▁st ap le ▁of ▁the ▁way ▁the ▁game ▁is ▁now ▁market ed ▁in ▁Australia . ▁ ▁In ▁the ▁Australian ▁team , ▁there ▁was ▁a ▁division ▁between ▁the ▁players ▁who ▁stayed ▁loyal ▁to ▁the ▁official ▁XI ▁and ▁the ▁Pack er ▁reb els , ▁especially ▁between ▁players ▁such ▁as ▁Dennis ▁L ille e , ▁Rod ▁Marsh , ▁former ▁W SC ▁players ▁and ▁Kim ▁Hugh es ▁who ▁stuck ▁with ▁the ▁official ▁side . ▁ ▁The ▁division ▁went ▁on ▁into ▁the ▁ 1 9 8 0 s . ▁ ▁Many ▁of ▁W SC ' s ▁players ▁fitted ▁back ▁into ▁the ▁official ▁Australian ▁side , ▁though ▁a ▁hand ful ▁of ▁players ▁from ▁outside ▁W SC ▁remained ▁at ▁the ▁highest ▁level , ▁most ▁not ably ▁All an ▁Border . ▁ ▁The ▁AC B ▁continued ▁to ▁use ▁the ▁name ▁" World ▁Series ▁Cup " ▁to ▁describe ▁the ▁One