▁World ▁ 2 ▁Whe els ▁Tre k ▁also ▁p led ged ▁$ 1 , 0 0 0 , 0 0 0 ▁to ▁help ▁fund ▁the ▁League ▁of ▁American ▁B icy cl ists ’ ▁" B icy cle ▁Friend ly ▁Community " ▁program ▁and ▁committed ▁$ 6 0 0 , 0 0 0 ▁to ▁the ▁International ▁Mountain ▁B icy cling ▁Association ' s ▁( IM BA ) ▁Tra il ▁Sol utions ▁Services . ▁On ▁January ▁ 6 , ▁ 2 0 1 4 , ▁Tre k ▁announced ▁the ▁ac quisition ▁of ▁the ▁Elect ra ▁B icy cle ▁Company . ▁ ▁In ▁ 2 0 0 9 , ▁Tre k ▁created ▁the ▁Tre k ▁Women ▁Tri ath lon ▁Series . ▁ 2 0 1 1 , ▁Tre k ▁spons ored ▁three ▁women ' s ▁tri ath lon ▁series ; ▁the ▁Tre k ▁Women ▁Tri ath lon ▁Series , ▁the ▁Dans kin ▁Series ▁and ▁the ▁Iron ▁Girl ▁Series . ▁ ▁As ▁from ▁the ▁ 2 0 1 4 ▁season , ▁Tre k ▁became ▁the ▁main ▁spons or ▁of ▁Pro ▁Tour ▁cy cling ▁team ▁Tre k ▁Factory ▁Racing , ▁a ▁continu ation ▁of ▁its ▁bi ke ▁spons or ship ▁of ▁Team ▁Radio Sh ack ▁and ▁co - sp ons or ship ▁of ▁Team ▁Leop ard - T rek . ▁ ▁In ▁ 2 0 1 7 , ▁Tre k ▁paid ▁equal ▁prize ▁money ▁to ▁the ▁male ▁and ▁female ▁w inners ▁of ▁the ▁Cy c loc ross ▁World ▁Cup ▁race ▁hosted ▁at ▁their ▁headquarters ▁in ▁Water lo o