▁Media ▁coverage ▁of ▁earth qu akes : ▁R ict us ▁scale ▁Tom ▁W eller ▁suggests ▁the ▁R ict us ▁scale ▁for ▁earth qu ake ▁intensity ▁( a ▁take off ▁of ▁the ▁conventional ▁Rich ter ▁scale ), ▁meas uring ▁media ▁coverage ▁of ▁the ▁event . ▁ ▁Fame : ▁Short z ▁This ▁is ▁a ▁unit ▁of ▁fame , ▁h ype , ▁or ▁inf amy , ▁named ▁for ▁the ▁American ▁puzz le ▁cre ator ▁and ▁editor , ▁Will ▁Short z . ▁The ▁measure ▁is ▁the ▁number ▁of ▁times ▁one ' s ▁name ▁has ▁appeared ▁in ▁The ▁New ▁York ▁Times ▁Cross word ▁P uzz le ▁as ▁either ▁a ▁clue ▁or ▁solution . ▁Ar gu ably , ▁this ▁number ▁should ▁only ▁be ▁calculated ▁for ▁the ▁Short z ▁Era ▁( 1 9 9 3 ▁- ▁). ▁Short z ▁himself ▁is ▁ 1 ▁Short z ▁famous . ▁ ▁Fame : ▁War hol ▁This ▁is ▁a ▁unit ▁of ▁fame ▁or ▁h ype , ▁derived ▁from ▁Andy ▁War hol ' s ▁dict um ▁" every one ▁will ▁be ▁world - f am ous ▁for ▁fifteen ▁minutes ". ▁ ▁It ▁represents , ▁naturally , ▁fifteen ▁minutes ▁of ▁fame . ▁Some ▁multi ples ▁are : ▁ 1   kil ow ar hol ▁— ▁famous ▁for ▁ 1 5 , 0 0 0   min utes , ▁or ▁ 1 0 . 4 2   days . ▁A ▁sort ▁of ▁metric ▁" n ine - day ▁wonder ". ▁ 1   m eg aw ar hol ▁— ▁famous ▁for ▁ 1 5   mill ion