▁idea ▁to ▁develop ▁a ▁crow ds our cing ▁platform , ▁based ▁on ▁the ▁notion ▁that ▁solutions ▁coming ▁from ▁a ▁phys ically ▁dis connected ▁world ▁could ▁still ▁serve ▁business ▁needs ▁if ▁channel led ▁properly . ▁ ▁The ▁idea ▁behind ▁establish ing ▁the ▁company ▁was ▁to ▁tap ▁the ▁market ▁space ▁compr ising ▁millions ▁of ▁small ▁and ▁medium ▁business es ▁around ▁the ▁world ▁which ▁need ▁cre ative ▁support ▁in ▁their ▁market ing ▁campaign s ▁but ▁are ▁unable ▁to ▁work ▁with ▁large ▁cre ative ▁ag encies ▁due ▁to ▁budget ▁constraints . ▁Crow ds our cing ▁could ▁c ater ▁to ▁the ▁needs ▁of ▁all ▁such ▁business es ▁on ▁a ▁single ▁platform , ▁brid ging ▁the ▁gap ▁between ▁small ▁business es ▁that ▁could ▁not ▁afford ▁big ▁ag ency ▁fee , ▁and ▁fre el anc ers ▁who ▁are ▁always ▁looking ▁for ▁cre ative ▁freedom ▁and ▁opportunity . ▁Also , ▁there ▁was ▁an ▁opportunity ▁to ▁work ▁for ▁large ▁and ▁m ature ▁business es ▁in ▁search ▁of ▁new ▁cre ative ▁ideas ▁for ▁their ▁market ing ▁campaign s ▁and ▁willing ▁to ▁experiment ▁with ▁more ▁people ▁than ▁traditional ▁ag encies ▁can ▁provide . ▁ ▁There ' s ▁a ▁case ▁study ▁being ▁written ▁on ▁why ▁the ▁business ▁after ▁scaling ▁up ▁couldn ' t ▁reach ▁the ▁next ▁level ▁by ▁profess ors ▁in ▁Great ▁L akes ▁Institute ▁of ▁Management . ▁The ▁found ers , ▁Sit ash wa ▁has ▁moved ▁on ▁to ▁do ▁startup ▁in ▁financial ▁services ▁vertical ▁called ▁Stock al ▁while ▁Man ik ▁has ▁started ▁a ▁vent ure ▁in ▁Real ▁Est ate ▁Space ▁called ▁Pin ▁Click ▁