ed ▁using ▁spirit ▁g um , ▁commonly ▁used ▁for ▁aff ix ing ▁w igs . ▁One ▁day ▁O wen ▁showed ▁up ▁to ▁sit ▁with ▁her ▁eyes ▁sw ol len ▁nearly ▁shut , ▁her ▁cost ar ▁L ill ian ▁G ish , ▁wrote ▁in ▁her ▁mem oir . ▁ ▁By ▁the ▁ 1 9 3 0 s , ▁false ▁e y el ash es ▁were ▁becoming ▁more ▁acceptable ▁for ▁the ▁average ▁woman ▁to ▁wear . ▁This ▁shift ▁in ▁cultural ▁opinion ▁was ▁largely ▁due ▁to ▁the ▁influence ▁of ▁film ▁actress es , ▁that ▁were ▁seen ▁we aring ▁them ▁on ▁screen . ▁Fe ature d ▁in ▁Vog ue , ▁false ▁e y el ash es ▁had ▁officially ▁become ▁main stream ▁and ▁given ▁the ▁" V og ue " ▁stamp ▁of ▁appro val . ▁▁ ▁In ▁the ▁ 1 9 6 0 s , ▁false ▁e y el ash es ▁became ▁the ▁center pie ce ▁of ▁make up . ▁During ▁this ▁era , ▁eye ▁make up ▁that ▁gave ▁women ▁big ▁doll - like ▁eyes ▁was ▁very ▁common . ▁They ▁achieved ▁this ▁look ▁by ▁applying ▁false ▁e y el ash es ▁on ▁both ▁the ▁top ▁and ▁bottom ▁e y el ash es . ▁Mod els ▁like ▁Tw ig gy , ▁helped ▁popular ize ▁this ▁tr end ▁and ▁is ▁often ▁associated ▁with ▁it . ▁▁ ▁In ▁ 1 9 6 8 ▁at ▁the ▁femin ist ▁Miss ▁America ▁protest , ▁protest ors ▁symbol ically ▁threw ▁a ▁number ▁of ▁femin ine ▁products ▁into ▁a ▁" Fre edom ▁Tr ash ▁Can ."