0 , ▁and ▁emer it us ▁since ▁ 2 0 0 1 . ▁ ▁Ch ant ler ▁Review ▁On ▁ 2 8 ▁November ▁ 2 0 1 3 , ▁Ch ant ler ▁was ▁asked ▁by ▁Jane ▁Ell ison , ▁the ▁British ▁Conserv ative ▁Party ▁politician , ▁if ▁he ▁would ▁be ▁willing ▁to ▁review ▁cig aret te ▁pack aging ▁and ▁to ▁undert ake ▁an ▁independent ▁review ▁to ▁determine ▁whether ▁standard ised ▁pack aging ▁would ▁be ▁benef icial ▁to ▁the ▁public ▁good . ▁Ch ant ler ▁accepted ▁the ▁role . ▁Ell ison ▁wrote ▁to ▁him ▁on ▁ 2 7 ▁November ▁ 2 0 1 3 ▁to ▁define ▁the ▁Term s ▁of ▁Reference . ▁On ▁ 2 9 ▁November , ▁Ch ant ler ▁accepted ▁the ▁role , ▁with ▁a ▁reply ▁to ▁Jane ▁Ell ison , ▁stating ▁he ▁did ▁not ▁have ▁any ▁conflict ▁of ▁interests . ▁A ▁Term s ▁of ▁References ▁method ▁were ▁defined ▁to ▁focus ▁exclus ively ▁on ▁the ▁public ▁health ▁aspects ▁of ▁cig aret te ▁packet ▁pack aging ▁and ▁were ▁to ▁exclude ▁legal ▁issues , ▁such ▁as ▁competition , ▁trade ▁mark ing , ▁or ▁freedom ▁of ▁choice . ▁An ▁economic ▁investigation ▁was ▁also ▁express ly ▁forb idden . ▁The ▁Term s ▁also ▁defined ▁the ▁methods ▁available ▁to ▁submit ▁research . ▁ ▁In ▁April ▁ 2 0 1 4 , ▁Ch ant ler ▁produced ▁the ▁published ▁report . ▁ ▁In ▁his ▁conclus ions , ▁Ch ant ler ▁stated ▁that ▁it ▁could ▁not ▁be ▁proven ▁conclus ively ▁that ▁standard ised ▁cig aret te ▁pack aging ▁would ▁reduce