0 0 ▁fans ▁per ▁game , ▁putting ▁the ▁team ' s ▁long - term ▁vi ability ▁in ▁je op ard y . ▁When ▁the ▁US FL ▁col lapsed , ▁the ▁B ills ▁signed ▁a ▁large ▁number ▁of ▁former ▁US FL ▁players : ▁Kelly , ▁Kent ▁H ull , ▁Ray ▁Bent ley , ▁special ▁teams ▁coach ▁Bruce ▁De H aven , ▁general ▁manager ▁Bill ▁Pol ian ▁and ▁coach ▁Mar v ▁Le vy , ▁which , ▁combined ▁with ▁the ▁high ▁draft ▁pick s ▁compiled ▁during ▁the ▁US FL ▁years , ▁would ▁allow ▁the ▁B ills ▁to ▁rise ▁to ▁per enn ial ▁Super ▁Bowl ▁cont enders ▁by ▁the ▁early ▁ 1 9 9 0 s . ▁In ▁ 2 0 1 4 , ▁after ▁found ing ▁owner ▁Ralph ▁Wilson ▁died , ▁Trump ▁tried ▁to ▁purchase ▁the ▁B ills , ▁but ▁was ▁largely ▁re buff ed ▁in ▁favor ▁of ▁Terry ▁Peg ula ▁due ▁in ▁part ▁to ▁his ▁past ▁t ies ▁to ▁the ▁US FL ▁( as ▁well ▁as ▁Trump ' s ▁low ▁bid ▁compared ▁to ▁Peg ula ' s ); ▁Trump ' s ▁failure ▁to ▁purchase ▁the ▁B ills ▁was ▁c ited ▁as ▁a ▁major ▁factor ▁in ▁his ▁ultimately ▁successful ▁decision ▁to ▁run ▁for ▁President ▁of ▁the ▁United ▁States ▁the ▁next ▁year . ▁ ▁It ▁was ▁no ▁coinc idence ▁that ▁most ▁of ▁the ▁US FL ' s ▁most ▁successful ▁mark ets ▁were ▁in ▁the ▁Sun ▁B elt . ▁T ampa ▁Bay , ▁Jackson ville , ▁B irmingham ▁and ▁M emph is ▁were ▁consist ently ▁among ▁the ▁league