▁of ▁the ▁original ▁St arter ▁h ats . ▁ ▁Music ▁affili ations ▁Since ▁ 2 0 0 3 ▁King ▁App arel ▁has ▁always ▁had ▁a ▁notable ▁association ▁with ▁the ▁music ▁scene , ▁and ▁is ▁often ▁associated ▁with ▁spot ting ▁talent ▁and ▁helping ▁to ▁break ▁artists ▁in ▁the ▁form ative ▁years ▁of ▁their ▁care ers . ▁ ▁In ▁ 2 0 0 4 ▁K ING ▁introduced ▁a ▁relatively ▁unknown ▁artist ▁- ▁S way ▁Das a fo ▁to ▁the ▁British ▁public ▁through ▁nation wide ▁advert ising ▁campaign s ▁and ▁editor ial ▁features ▁in ▁R WD ▁magazine , ▁V ICE , ▁Cl ash ▁and ▁national ▁press . ▁S way ▁went ▁on ▁to ▁become ▁one ▁of ▁the ▁first ▁UK ▁rap ▁artists ▁to ▁be ▁signed ▁to ▁a ▁US ▁major ▁label . ▁ ▁This ▁was ▁followed ▁by ▁their ▁association ▁with ▁W retch 3 2 ▁and ▁another ▁talent ▁from ▁the ▁under ground ▁scene ▁Plan ▁B ▁in ▁ 2 0 0 6 . ▁Both ▁artists ▁featured ▁in ▁brand ▁led ▁and ▁directed ▁advert ising , ▁editor ial ▁features ▁and ▁performances ▁and ▁were ▁central ▁to ▁the ▁release ▁of ▁several ▁K ING ▁Aff ili ates ▁mi xt ape ▁CD ' s . ▁Both ▁artists ▁are ▁now ▁household ▁names ▁with ▁many ▁top ▁ 1 0 ▁hits ▁and ▁with ▁Plan ▁B ▁establish ing ▁himself ▁as ▁a ▁ren owned ▁actor . ▁King ▁App arel ▁also ▁helped ▁to ▁style ▁the ▁movie ▁‘ Ill ▁Man ors ’ ▁a ▁film ▁directed ▁and ▁produced ▁by ▁Plan ▁B ▁( Ben ▁D rew ). ▁ ▁A ▁whole ▁list ▁of ▁other ▁music ▁artists ▁have