▁back ▁the ▁vision ▁and ▁plan ▁for ▁a ▁new ▁brand ▁and ▁TV ▁network ▁dedicated ▁to ▁extreme ▁and ▁advent ure ▁sports . ▁After ▁a ▁meeting ▁at ▁M IP ▁TV ▁Ext reme ▁partner ed ▁with ▁the ▁European ▁cable ▁operator ▁U PC ▁and ▁launched ▁the ▁Ext reme ▁Sports ▁Channel ▁from ▁the ▁Netherlands ▁on ▁ 1 ▁May ▁ 1 9 9 9 , ▁and ▁in ▁the ▁UK ▁in ▁ 2 0 0 0 . ▁ ▁In ▁late ▁ 1 9 9 9 , ▁Ext reme ▁launched ▁its ▁United ▁States ▁operations , ▁and ▁charged ▁veter an ▁producer , ▁Lloyd ▁Bry an ▁Adams ▁with ▁the ▁task ▁heading ▁up ▁the ▁North ▁American ▁presence . ▁They ▁launched ▁EX tre me ▁TV , ▁a ▁brand ed ▁block ▁on ▁Fox ▁Sports ▁Net ▁in ▁March ▁ 2 0 1 2 . ▁ ▁In ▁ 2 0 0 5 , ▁after ▁launch ing ▁the ▁channel ▁in ▁over ▁si xty ▁countries , ▁Ext reme ▁acquired ▁the ▁brand ▁and ▁sold ▁its ▁ 5 0 % ▁st ake ▁in ▁Ext reme ▁Sports ▁Channel ▁to ▁John ▁Mal one ' s ▁Liber ty ▁Global ▁Inc . ▁which ▁had ▁by ▁then ▁become ▁owner ▁of ▁U PC . ▁The ▁channel ▁was ▁put ▁under ▁the ▁management ▁of ▁Ch ell om edia . ▁Since ▁the ▁transaction ▁Ext reme ▁who ’ s ▁brand ▁mission ▁is ▁to ▁insp ire ▁to ▁explore ▁the ▁extraordinary ▁rapidly ▁grew ▁as ▁advent ure ▁and ▁extreme ▁sports ▁expanded ▁and ▁moved ▁into ▁the ▁main stream , ▁and ▁have ▁gone ▁onto ▁develop ▁the ▁business ▁across ▁sports ▁par ks , ▁resort s , ▁hot els ▁and