s ▁Category : Al umn i ▁of ▁the ▁University ▁of ▁Cambridge ▁Category : Pe ople ▁from ▁La us anne ▁Category : Sw iss ▁writers ▁Category : Sw iss ▁orient al ists ▁Category : Ex pl or ers ▁of ▁Africa ▁Category : Sw iss ▁expl or ers ▁Category : Ex pl or ers ▁of ▁Asia ▁Category : Ex pl or ers ▁of ▁Arab ia ▁Category : H aj j ▁accounts ▁Category : De ath s ▁from ▁d ys ent ery ▁Category : H oly ▁Land ▁trav ellers ▁Category : Sw iss ▁exp atri ates ▁in ▁the ▁Ott oman ▁Empire ▁Johann ▁Ludwig <0x0A> </s> ▁The ▁Singapore ▁Pr est ige ▁Brand ▁Award ▁is ▁an ▁annual ▁award ▁con ferred ▁to ▁recogn ise ▁out standing ▁efforts ▁of ▁Small ▁and ▁Med ium - s ized ▁Enter pr ises ▁in ▁Singapore ▁in ▁the ▁promotion ▁of ▁their ▁br ands . ▁First ▁given ▁out ▁in ▁ 2 0 0 2 ▁through ▁a ▁collaboration ▁between ▁the ▁Association ▁of ▁Small ▁and ▁Med ium ▁Enter pr ises ▁( AS ME ) ▁and ▁the ▁L ian he ▁Za ob ao , ▁it ▁has ▁since ▁recogn ised ▁close ▁to ▁ 1 0 0 ▁local ▁brand names ▁of ▁S ME s , ▁and ▁introduced ▁a ▁new ▁Heritage ▁Brand ▁Award ▁category ▁for ▁its ▁ 2 0 0 5 ▁edition . ▁ ▁Jud ging ▁criteria ▁A ▁point ▁system ▁is ▁used ▁to ▁access ▁entries ▁over ▁five ▁broad ▁criteria , ▁broken ▁down ▁as ▁follows : ▁ ▁W inners ▁▁ 2 0 0 2 ▁Award ▁W inners ▁ ▁Singapore ▁Pr est ige ▁Brand