9 . ▁▁ ▁The ▁company ' s ▁key ▁business ▁activity ▁is ▁the ▁direct ▁market ing ▁of ▁new ▁and ▁historic ▁co ins ▁and ▁med als , ▁and ▁other ▁related ▁collect ibles ▁through ▁their ▁website , ▁teles ales ▁and ▁media ▁advert ising . ▁ ▁Part ners hips ▁ ▁In ▁ 2 0 1 2 , ▁the ▁company ▁was ▁commission ed ▁by ▁the ▁Organisation ▁Committee ▁for ▁the ▁London ▁ 2 0 1 2 ▁Olympic ▁Games ▁as ▁an ▁official ▁license e . ▁The ▁London ▁M int ▁Office ▁has ▁partner ed ▁with ▁char ities ▁including ▁Water lo o ▁ 2 0 0 , ▁the ▁Mer chant ▁Navy ▁Association ▁and ▁the ▁R AF ▁Association , ▁where ▁a ▁percentage ▁of ▁proceed s ▁from ▁sales ▁of ▁co ins ▁and ▁med als ▁were ▁don ated ▁to ▁their ▁relevant ▁char ity ▁. ▁ ▁The ▁London ▁M int ▁Office ▁has ▁on ▁occasion ▁partner ed ▁with ▁the ▁Wor c esters hire ▁Medal ▁Service , ▁hold ers ▁of ▁a ▁royal ▁war rant ▁as ▁med all ists ▁to ▁Her ▁Majesty ▁The ▁Queen ▁. ▁ ▁Product s ▁▁ ▁In ▁ 2 0 1 7 , ▁The ▁London ▁M int ▁Office ▁celebrated ▁the ▁b ic ent enn ial ▁of ▁artist ▁Bened etto ▁P ist ru c ci ' s ▁end uring ▁master work ▁Saint ▁George ▁and ▁the ▁drag on ▁which ▁has ▁appeared ▁on ▁UK ▁gold ▁so ver eign s ▁since ▁ 1 8 1 7 . ▁When ▁looking ▁for ▁surv iving ▁relatives ▁of ▁the ▁Italian ▁eng ra ver ▁in ▁ 2 0 1 5 , ▁the ▁company ▁discovered ▁that