▁at ▁ 1 1 % ▁of ▁all ▁news ▁coverage . ▁On ▁February ▁ 1 0 , ▁Toy ota ▁deal ers ▁in ▁the ▁five - state ▁S out heast ▁region ▁pulled ▁all ▁advert ising ▁from ▁ABC ▁stations ▁in ▁protest ▁of ▁" ex cess ive " ▁reporting ▁on ▁the ▁Toy ota ▁rec alls . ▁On ▁March ▁ 5 , ▁the ▁Associ ated ▁Press ▁described ▁" rel ent less ▁media ▁coverage " ▁of ▁the ▁rec alls ▁from ▁news ▁out lets . ▁ ▁During ▁the ▁height ▁of ▁the ▁recall ▁crisis , ▁Toy ota ▁came ▁in ▁for ▁extensive ▁editor ial ▁criticism , ▁with ▁comment ators ▁including ▁C ounter P unch ▁suggesting ▁that ▁emphas is ▁on ▁prof its ▁had ▁resulted ▁in ▁manufact uring ▁defect s . ▁Editor ial s ▁critic izing ▁alleg ed ▁dis pro port ion ate ▁coverage ▁of ▁the ▁rec alls ▁ran ▁in ▁Autom ot ive ▁News , ▁Auto Week , ▁Business Week , ▁Car ▁and ▁Driver , ▁Motor ▁Tr end , ▁Popular ▁Mechan ics , ▁and ▁the ▁National ▁Post . ▁Such ▁editor ial s ▁commonly ▁fault ed ▁media ▁out lets ▁for ▁leaving ▁out ▁alternative ▁explan ations ▁such ▁as ▁driver ▁in att ent iveness , ▁driver ▁skills , ▁D UI , ▁being ▁on ▁the ▁cell phone , ▁err one ous ▁per ception s , ▁reck less ▁driving , ▁or ▁text ing ▁as ▁causes ▁of ▁acc idents . ▁In ▁one ▁c ited ▁example , ▁the ▁Los ▁Angeles ▁Times ▁did ▁not ▁mention ▁that ▁an ▁alleg ed ▁Toy ota ▁run away ▁driver ▁was ▁ind icted ▁for ▁veh icular ▁m ans