▁time ▁when ▁numerous ▁television ▁channels ▁and ▁FM ▁radio ▁stations ▁were ▁yet ▁to ▁come ▁to ▁India , ▁the ▁radio ▁shows ▁were ▁a ▁national ▁phenomen on . ▁The ▁largest ▁number ▁of ▁requests ▁for ▁film ▁songs ▁addressed ▁to ▁the ▁channel ▁came ▁from ▁J hum ri ▁Tel ai ya . ▁ ▁The ▁tr end ▁started ▁in ▁the ▁early ▁ 1 9 5 0 s , ▁when ▁a ▁m ica ▁business man ▁named ▁R ames h war ▁Pr as ad ▁Bar n wal ▁started ▁ma iling ▁ 2 0 - 2 5 ▁song ▁requests ▁( far ma ish ) ▁to ▁Radio ▁C ey lon ▁daily . ▁Reg ular ly ▁hearing ▁Bar n wal ' s ▁name ▁on ▁the ▁radio ▁inspired ▁the ▁pa an - shop ▁owner ▁G anga ▁Pr as ad ▁Mag ad hi ya ▁and ▁Electron ics ▁Sh op ▁O wner ▁of ▁N and l al ▁Sin ha ▁to ▁similarly ▁mail ▁a ▁large ▁number ▁of ▁song ▁requests . ▁The ▁growing ▁fame ▁of ▁these ▁three ▁J hum ri ▁Tel ai ya ▁residents ▁led ▁to ▁the ▁emer gence ▁of ▁a ▁song - request ▁f ad ▁among ▁the ▁people ▁of ▁the ▁town . ▁Young ▁listen ers ▁from ▁the ▁town ▁would ▁comp ete ▁among ▁themselves ▁to ▁send ▁out ▁the ▁most ▁song ▁requests ▁in ▁a ▁day ▁or ▁month . ▁The ▁radio ▁listen ers ▁thus ▁became ▁familiar ▁with ▁the ▁town ▁of ▁J hum ri ▁Tel ai ya . ▁In ▁the ▁ 1 9 8 0 s , ▁a ▁radio ▁listen ers ' ▁club ▁was ▁formed ▁in ▁the ▁town . ▁Sub sequently , ▁other