▁( 2 0 1 0 ) ▁“ So ci oc ult ural ▁perspective : ▁A ▁perspective ▁describing ▁people ’ s ▁behavior ▁and ▁mental ▁processes ▁as ▁sh aped ▁in ▁part ▁by ▁their ▁social ▁and / or ▁cultural ▁contact , ▁including ▁race , ▁gender , ▁and ▁national ity .” ▁Soci oc ult ural ▁perspective ▁theory ▁is ▁a ▁broad ▁yet ▁significant ▁aspect ▁in ▁our ▁being . ▁It ▁applies ▁to ▁every ▁sector ▁of ▁our ▁daily ▁lives . ▁How ▁we ▁communicate , ▁understand , ▁relate ▁and ▁co pe ▁with ▁one ▁another ▁is ▁partially ▁based ▁on ▁this ▁theory . ▁Our ▁spiritual , ▁mental , ▁physical , ▁emot ional , ▁phys i ological ▁being ▁are ▁all ▁influenced ▁by ▁factors ▁studied ▁by ▁soci oc ult ural ▁perspective ▁theory . ▁ ▁Ide ology ▁Vari ous ▁studies ▁examine ▁topics ▁using ▁the ▁soci oc ult ural ▁perspective ▁in ▁order ▁to ▁account ▁for ▁vari ability ▁from ▁person ▁to ▁person ▁and ▁acknow ledge ▁that ▁social ▁and ▁cultural ▁differences ▁affect ▁these ▁individuals . ▁One ▁example ▁comes ▁from ▁the ▁journal ▁European ▁Psych ologist : ▁Investig ating ▁Mot iv ation ▁in ▁Context : ▁Develop ing ▁Soci oc ult ural ▁Pers pect ives ▁by ▁Richard ▁A . ▁Walker , ▁Kim ber ley ▁Press ick - kil born , ▁Bert ▁M . ▁Lanc aster , ▁and ▁Er ica ▁J . ▁S ains bury ▁( 2 0 0 4 ). ▁Rec ently , ▁however , ▁a ▁renew ed ▁interest ▁in ▁the ▁context ual ▁nature ▁of ▁motiv ation ▁has ▁come ▁about ▁for ▁several ▁reasons . ▁First , ▁the ▁relatively ▁recent ▁influence ▁of ▁the