▁the ▁Gary ▁Fish er , ▁Le M ond ▁Racing ▁Cy cles , ▁Klein , ▁and ▁Vill iger ▁B ikes ▁brand ▁names . ▁With ▁its ▁headquarters ▁in ▁Water lo o , ▁Wisconsin , ▁Tre k ▁b icy cles ▁are ▁market ed ▁through ▁ 1 , 7 0 0 ▁independently ▁owned ▁b icy cle ▁sh ops ▁across ▁North ▁America , ▁subs idi aries ▁in ▁Europe , ▁Asia , ▁South ▁Africa , ▁as ▁well ▁as ▁distrib utors ▁in ▁ 9 0 ▁countries ▁world wide . ▁Most ▁Tre k ▁b icy cles ▁are ▁manufact ured ▁outside ▁the ▁United ▁States , ▁in ▁countries ▁including ▁the ▁Netherlands , ▁Germany , ▁Taiwan ▁and ▁China . ▁ ▁History ▁▁ 1 9 7 5 – 1 9 7 9 ▁— ▁The ▁early ▁years ▁In ▁December , ▁ 1 9 7 5 , ▁Richard ▁( D ick ) ▁Bur ke ▁and ▁Be vil ▁Hog g ▁established ▁Tre k ▁B icy cle ▁as ▁a ▁wh olly ▁owned ▁subs idi ary ▁of ▁Roth ▁Corporation , ▁a ▁Mil w au kee - based ▁app liance ▁distrib utor . ▁In ▁early ▁ 1 9 7 6 , ▁with ▁a ▁pay roll ▁of ▁five , ▁Tre k ▁started ▁manufact uring ▁steel ▁tour ing ▁frames ▁in ▁Water lo o , ▁Wisconsin , ▁taking ▁aim ▁at ▁the ▁mid ▁to ▁high - end ▁market ▁domin ated ▁by ▁Japanese ▁and ▁Italian ▁made ▁models . ▁Tre k ▁built ▁nearly ▁ 9 0 0 ▁custom ▁hand - bra zed ▁frames ets ▁that ▁first ▁year , ▁each ▁s elling ▁for ▁just ▁under ▁$ 2 0