▁media ▁users ▁said ▁they ▁were ▁concerned ▁about ▁advert is ers ▁and ▁business es ▁accessing ▁the ▁data ▁they ▁share ▁on ▁social ▁media ▁platforms , ▁and ▁ 6 4 % ▁said ▁the ▁government ▁should ▁do ▁more ▁to ▁reg ulate ▁advert is ers . ▁ ▁According ▁to ▁the ▁wall ▁street ▁journal ▁published ▁on ▁February ▁ 1 7 , ▁ 2 0 1 9 ▁According ▁to ▁the ▁UK ▁law , ▁Facebook ▁did ▁not ▁protect ▁certain ▁aspects ▁of ▁the ▁user ▁data . ▁ ▁Crit ic ism ▁of ▁commercial ization ▁The ▁commercial ▁development ▁of ▁social ▁media ▁has ▁been ▁critic ized ▁as ▁the ▁actions ▁of ▁consum ers ▁in ▁these ▁settings ▁has ▁become ▁increasing ly ▁value - cre ating , ▁for ▁example ▁when ▁consum ers ▁contribute ▁to ▁the ▁market ing ▁and ▁brand ing ▁of ▁specific ▁products ▁by ▁posting ▁positive ▁reviews . ▁As ▁such , ▁value - cre ating ▁activities ▁also ▁increase ▁the ▁value ▁of ▁a ▁specific ▁product , ▁which ▁could , ▁according ▁to ▁the ▁market ing ▁profess ors ▁Bern ad ▁C ova ▁and ▁Dan iele ▁Dal li , ▁lead ▁to ▁what ▁they ▁refer ▁to ▁as ▁" double ▁explo itation ". ▁Comp an ies ▁are ▁getting ▁consum ers ▁to ▁create ▁content ▁for ▁the ▁companies ' ▁websites ▁for ▁which ▁the ▁consum ers ▁are ▁not ▁paid . ▁ ▁As ▁social ▁media ▁usage ▁has ▁become ▁increasing ly ▁w ides p read , ▁social ▁media ▁has ▁to ▁a ▁large ▁extent ▁come ▁to ▁be ▁subject ed ▁to ▁commercial ization ▁by ▁market ing ▁companies ▁and ▁advert ising ▁ag encies . ▁Christ o fer ▁La ure ll , ▁a