▁Cont est ▁Based ▁Platform ▁Under ▁a ▁pilot ▁program ▁for ▁testing ▁the ▁business ▁model ▁by ▁the ▁name ▁of ▁cre AD ivity , ▁the ▁found ers ▁brought ▁on - board ▁ 4 5 ▁prov iders ▁and ▁got ▁their ▁first ▁five ▁customers . ▁In ▁July ▁ 2 0 0 8 , ▁cre AD ivity ▁got ▁selected ▁for ▁The ▁Ind us ▁Entre pr ene urs ’ ▁( T i E ) ▁Entre pr ene ur ial ▁Acc eler ation ▁Program ▁( E AP ), ▁which ▁selects ▁one ▁or ▁two ▁startup ▁companies ▁every ▁year ▁and ▁ass ists ▁in ▁fund ing , ▁ment oring ▁and ▁networking ▁to ▁support ▁them . ▁The ▁program ▁provides ▁role ▁models ▁in ▁successful ▁entrepr ene urs , ▁and ▁helps ▁with ▁the ▁support ▁required ▁by ▁early - stage ▁entrepr ene urs . ▁ ▁Jo ining ▁the ▁Ti E ▁Program ▁also ▁helped ▁Man ik ▁and ▁Sit ash wa ▁raise ▁initial ▁seed ▁fund ing , ▁with ▁the ▁help ▁of ▁which ▁they ▁launched ▁the ▁platform , ▁re brand ed ▁by ▁the ▁name ▁of ▁J ade ▁Mag net , ▁on ▁ 1 5 ▁October ▁ 2 0 0 9 . ▁The ▁name ▁was ▁changed ▁from ▁Cre AD ivity ▁since ▁it ▁was ▁observed ▁that ▁people ▁found ▁it ▁difficult ▁to ▁pron ounce ▁the ▁name ▁and ▁place ▁the ▁brand . ▁The ▁company ' s ▁new ▁name ▁was ▁derived ▁from ▁J ade ▁– ▁a ▁pre cious ▁stone ▁with ▁sacred ▁con not ations ▁in ▁many ▁cult ures , ▁and ▁Mag net ▁that ▁sign ifies ▁an ▁ability ▁to ▁pull ▁towards ▁itself ▁anything ▁that ▁comes ▁close ▁to