▁property ▁deal ▁to ▁fund ▁the ▁purchase ▁of ▁the ▁magazine . ▁He ▁told ▁The ▁Fin an cial ▁Times ▁that ▁" major ▁changes " ▁were ▁planned ▁including ▁a ▁larger ▁page ▁size ▁and ▁a ▁new ▁type ▁of ▁binding . ▁The ▁magazine ▁was ▁s elling ▁around ▁ 3 0 , 0 0 0 ▁copies ▁per ▁edition ▁at ▁the ▁time . ▁ ▁H es elt ine ▁later ▁told ▁Camp aign : ▁" We ▁bought ▁a ▁spin - off ▁consumer ▁magazine ▁from ▁the ▁trade ▁title , ▁T ail or ▁& ▁C utter . ▁It ▁was ▁called ▁Man ▁About ▁Town ▁and ▁had ▁little ▁to ▁comm end ▁itself . ▁A ▁supp lement ▁to ▁its ▁parent , ▁it ▁was ▁about ▁the ▁trade ▁and ▁for ▁the ▁trade . ▁C live ▁[ Lab ov itch ] ▁rec ru ited ▁a ▁team ▁that ▁was ▁to ▁turn ▁this ▁t at ty ▁quarter ly ▁into ▁a ▁gl oss y ▁month ly ▁for ▁men . ▁In ▁one ▁sense ▁we ▁were ▁ahead ▁of ▁the ▁time . ▁Men ' s ▁fashion ▁was ▁at ▁the ▁margin ▁of ▁accept ability ▁and ▁men ' s ▁mag az ines ▁re lied ▁almost ▁entirely ▁upon ▁their ▁willing ness ▁to ▁ped d le ▁soft ▁por n . ▁We ▁were ▁not ▁in ▁that ▁business . ▁The ▁magazine ▁re lied ▁for ▁re venue ▁on ▁the ▁advert ising ▁industry , ▁and ▁on ▁the ▁wish ▁of ▁art ▁direct ors ▁and ▁copy writ ers ▁to ▁see ▁their ▁work ▁displayed ▁in ▁this ▁pace - setting ▁publication ." ▁ ▁The ▁title ▁was ▁changed ▁to ▁About ▁Town ▁and , ▁in ▁ 1 9 6