▁Jordan ▁where ▁he ▁finds ▁that ▁the ▁vill agers ▁whose ▁trust ▁he ▁had ▁gained ▁through ▁time ▁spent ▁with ▁them , ▁have ▁abandoned ▁their ▁homes ▁because ▁of ▁the ▁fall - out ▁of ▁his ▁discovery . ▁This ▁ho ax ▁was ▁launched ▁on ▁ 1 ▁April ▁and ▁despite ▁the ▁susp ic ions ▁caused ▁by ▁this ▁date ▁as ▁April ▁F ool ' s ▁Day , ▁it ▁still ▁managed ▁to ▁conv ince ▁some ▁people ▁that ▁it ▁was ▁true . ▁ ▁Business ▁ ▁Morris sey ' s ▁love ▁of ▁Wel sh ▁poet ▁D yl an ▁Thomas ▁led ▁him ▁to ▁buy ▁up ▁numerous ▁properties ▁in ▁the ▁village ▁of ▁L augh ar ne , ▁including ▁the ▁Hur st ▁Hotel , ▁the ▁New ▁Three ▁Mar in ers ▁pub ▁and ▁Brown ' s ▁Hotel ▁in ▁April ▁ 2 0 0 4 ▁for ▁£ 6 7 0 , 0 0 0 . ▁In ▁October ▁ 2 0 0 6 , ▁it ▁was ▁announced ▁that ▁the ▁business ▁had ▁put ▁Brown ' s ▁Hotel ▁on ▁the ▁market ▁to ▁fin ance ▁the ▁re development ▁of ▁the ▁Hur st ▁Hotel , ▁and ▁the ▁expansion ▁of ▁the ▁private ▁members ' ▁club , ▁Hur st ▁House ▁in ▁Cov ent ▁Garden , ▁London . ▁ ▁In ▁July ▁ 2 0 0 8 , ▁with ▁del ays ▁encountered ▁on ▁the ▁construction ▁of ▁Hur st ▁House - at - the - Mill , ▁a ▁lux ury ▁hotel ▁in ▁H ert ford shire ▁due ▁to ▁open ▁in ▁ 2 0 0 9 , ▁the ▁L augh ar ne - based ▁assets ▁of ▁the ▁Hur st