▁pocket ▁program ▁was ▁" The ▁Star ▁Wars ▁Display " ▁in ▁M ue h le bach ▁Tow ers ▁meeting ▁room ▁ 3 6 4 ▁( aka ▁The ▁Chap el ). ▁Charles ▁Li pp inc ott , ▁Star ▁Wars ▁Corporation ' s ▁vice - pres ident ▁of ▁advert ising , ▁public ity , ▁promotion , ▁and ▁mer ch and ising , ▁producer ▁Gary ▁Kurt z , ▁and ▁actor ▁Mark ▁Ham ill ▁were ▁on ▁hand ▁prom oting ▁the ▁up coming ▁George ▁Lucas ▁film , ▁that ▁would ▁be ▁released ▁ 9 ▁months ▁later ▁in ▁May ▁ 1 9 7 7 . ▁At ▁that ▁point , ▁the ▁space ▁fant asy ▁was ▁being ▁called ▁The ▁Star ▁Wars ▁( Star ▁Wars ). ▁Three ▁of ▁the ▁film ' s ▁cost umes ▁were ▁displayed ▁on ▁man ne qu ins : ▁Dar th ▁V ader ▁and ▁the ▁C - 3 PO ▁and ▁R 2 - D 2 ▁rob ots ; ▁also ▁on ▁display ▁was ▁Dar th ▁V ader ' s ▁lights ab er ▁( h anging ▁from ▁his ▁bel t ) ▁and ▁a ▁Storm ▁Tro oper ▁hel met ▁and ▁bl aster , ▁behind - the - sc enes ▁production ▁ 8 x 1 0 ▁still s , ▁and ▁a ▁wall ▁of ▁fr amed ▁concept ual ▁art work ▁by ▁Ralph ▁Mc Qu ar rie . ▁As ▁a ▁part ▁of ▁the ▁studio ' s ▁promotion ▁of ▁the ▁film , ▁an ▁offset - print ed , ▁two - page ▁yellow ▁press ▁release ▁fly er ▁was ▁given ▁away ▁in ▁the ▁display ▁room . ▁It ▁dep icted ▁an