▁award ▁in ▁ 1 9 9 8 . ▁He ▁was ▁a ▁friend ▁of ▁Bob ▁Mar ley ▁when ▁he ▁res ided ▁in ▁the ▁UK ▁and ▁performed ▁" H appy ▁B irth day ▁Mr . ▁President " ▁for ▁Nelson ▁Mand ela ▁in ▁ 1 9 9 6 ▁on ▁his ▁trip ▁to ▁B ri xt on . ▁He ▁gained ▁w ides p read ▁fame ▁after ▁appearing ▁on ▁the ▁UK ▁television ▁programme ▁Drag ons ' ▁Den , ▁where ▁he ▁gained ▁£ 5 0 , 0 0 0 ▁fund ing ▁for ▁his ▁Reg ga e ▁Reg ga e ▁Sau ce . ▁ ▁Reg ga e ▁Reg ga e ▁Sau ce ▁Le vi ▁Ro ots ' ▁Reg ga e ▁Reg ga e ▁Sau ce ▁is ▁a ▁j erk ▁bar bec ue ▁sau ce . ▁In ▁ 2 0 0 6 ▁ 4 , 0 0 0 ▁bott les ▁of ▁the ▁sau ce ▁were ▁sold ▁at ▁the ▁Not ting ▁Hill ▁Car n ival . ▁ ▁He ▁later ▁took ▁the ▁sau ce ▁to ▁a ▁food ▁trade ▁show , ▁where ▁he ▁was ▁sp otted ▁by ▁a ▁BBC ▁producer ▁who ▁approached ▁him ▁to ▁appear ▁on ▁Drag ons ' ▁Den . ▁He ▁appeared ▁in ▁the ▁first ▁episode ▁of ▁the ▁fourth ▁series , ▁seeking ▁£ 5 0 , 0 0 0 ▁of ▁invest ment ▁from ▁the ▁Drag ons ▁in ▁return ▁for ▁a ▁ 2 0 % ▁equ ity ▁st ake ▁in ▁Reg ga e ▁Reg ga e ▁Sau ce . ▁Despite ▁err one ously ▁claim ing ▁that ▁he ▁had ▁an ▁order ▁for ▁ 2 .