▁longer ▁needed ▁to ▁carry ▁large ▁sums ▁of ▁c ash . ▁In ▁ 1 9 5 1 , ▁he ▁merged ▁his ▁company ▁with ▁Din ers ▁Club ▁and ▁joined ▁the ▁rapidly ▁growing ▁business ▁as ▁an ▁executive , ▁becoming ▁chairman ▁of ▁the ▁board ▁of ▁direct ors ▁in ▁ 1 9 6 4 . ▁In ▁ 1 9 6 9 , ▁he ▁left ▁Din ers ▁Club , ▁acqu iring ▁its ▁" Intern ational ▁Float els " ▁division . ▁ ▁Personal ▁life ▁In ▁ 1 9 4 6 , ▁Blo oming dale ▁married ▁Betty ▁Lee ▁" B ets y " ▁New ling , ▁a ▁pract icing ▁Roman ▁Catholic , ▁movie ▁star let ▁and ▁daughter ▁of ▁Dr . ▁Russell ▁Lee ▁New ling ▁( who ▁was ▁a ▁B ever ly ▁Hills - based ▁phys ician ▁born ▁in ▁Ad ela ide , ▁South ▁Australia ). ▁Alfred ▁and ▁B ets y ▁Blo oming dale ▁had ▁three ▁children : ▁Geoff rey ▁Blo oming dale ▁( born ▁ 1 9 5 0 ), ▁married ▁to ▁Elizabeth ▁Fahr ▁in ▁ 1 9 7 2 ; ▁Lisa ▁Blo oming dale ▁Bell ▁( born ▁ 1 9 5 1 ), ▁married ▁to ▁R . ▁McK im ▁Bell ▁in ▁ 1 9 7 4 ; ▁and ▁Robert ▁Russell ▁Blo oming dale ▁( born ▁ 1 9 5 4 ), ▁married ▁to ▁Just ine ▁Hay ward ▁Schmidt ▁in ▁ 1 9 7 9 . ▁ ▁Blo oming dale ▁and ▁his ▁wife ▁Betty ▁were ▁friends ▁and ▁conf id antes ▁of ▁Ron ald ▁and ▁Nancy ▁Re agan . ▁In ▁ 1