) ▁and ▁print ▁advert is ements ▁(" T ested ▁on ▁Real ▁Cur ves "). ▁ ▁This ▁cul min ated ▁in ▁the ▁ 2 0 0 6 ▁Little ▁Girls ▁global ▁campaign , ▁which ▁featured ▁regional ▁versions ▁of ▁the ▁same ▁advert is ement ▁in ▁both ▁print ▁and ▁screen , ▁for ▁which ▁Un ile ver ▁purchased ▁a ▁ 3 0 - second ▁spot ▁in ▁the ▁commercial ▁break ▁during ▁Super ▁Bowl ▁X L ▁at ▁an ▁estimated ▁cost ▁of ▁US $ 2 . 5 M . ▁ ▁In ▁ 2 0 0 6 , ▁Og il vy ▁& ▁M ather ▁were ▁seeking ▁to ▁extend ▁the ▁campaign ▁further , ▁by ▁creating ▁one ▁or ▁more ▁vir al ▁videos ▁to ▁host ▁on ▁the ▁Camp aign ▁for ▁Real ▁Beaut y ▁website . ▁The ▁first ▁of ▁these , ▁D augh ters , ▁was ▁an ▁interview - style ▁piece ▁intended ▁to ▁show ▁how ▁moth ers ▁and ▁daughters ▁related ▁to ▁issues ▁surrounding ▁the ▁modern ▁per ception ▁of ▁beauty ▁and ▁the ▁beauty ▁industry . ▁It ▁was ▁during ▁the ▁production ▁of ▁D augh ters ▁that ▁a ▁series ▁of ▁short ▁films ▁titled ▁" Be aut y ▁Cra ck down ", ▁one ▁of ▁which ▁was ▁E volution , ▁was ▁promoted ▁to ▁Un ile ver ▁as ▁an ▁" activ ation ▁idea ". ▁The ▁concept ▁was ▁one ▁that ▁art ▁director ▁Tim ▁Pi per ▁pushed ; ▁he ▁proposed ▁to ▁have ▁E volution ▁produced ▁using ▁the ▁money ▁left ▁over ▁from ▁the ▁budget ▁for ▁D augh ters . ▁This ▁ended ▁up ▁amount ing ▁to ▁a ▁total ▁of ▁C $ 1 3 5 , 0