ia ▁and ▁exhib itions ▁on ▁display , ▁s elling ▁everything ▁from ▁action ▁figures ▁and ▁t - sh ir ts ▁to ▁books , ▁DVD s , ▁aut ograph s ▁and ▁exclusive ▁W WE ▁Ni ag ara ▁F alls ▁brand ed ▁mer ch and ise . ▁The ▁store ▁featured ▁a ▁drop ▁tower ▁att raction ▁called ▁The ▁P ile ▁Driver , ▁based ▁on ▁the ▁wrest ling ▁move , ▁sp anning ▁. ▁This ▁particular ▁att raction ▁was ▁open ▁from ▁mid - May ▁to ▁mid - Nov ember ▁due ▁to ▁season al ▁demand ▁and ▁climate ▁reasons . ▁ ▁The ▁ven ue ▁also ▁featured ▁video ▁games ▁and ▁pay - per - views ▁playing ▁to ▁entertain ▁the ▁visitors , ▁as ▁well ▁as ▁many ▁W WE ▁entrance ▁them es ▁and ▁event ▁music , ▁mostly ▁audio ▁produced ▁by ▁Jim ▁John ston . ▁During ▁the ▁first ▁couple ▁of ▁years ▁of ▁operation , ▁a ▁si xty - min ute ▁video ▁feed ▁ran ▁throughout ▁the ▁store , ▁and ▁this ▁was ▁available ▁at ▁all ▁Canadian ▁Ni ag ara ▁Hot els ▁Inc .' s ▁owned ▁hot els ▁brand ed ▁as ▁a ▁W WE ▁channel ▁- ▁used ▁to ▁promote ▁the ▁store ▁to ▁tour ists . ▁The ▁up st airs ▁section ▁of ▁the ▁store ▁featured ▁a ▁free ▁ind oor ▁light ▁show ▁in ▁its ▁initial ▁years ▁of ▁operation . ▁ ▁For ▁its ▁opening , ▁Tr ish ▁Str atus , ▁Chris ▁Ben oit , ▁and ▁Val ▁Ven is ▁arrived ▁to ▁sign ▁aut ograph s ▁for ▁fans ▁and ▁to ▁officially ▁open ▁the ▁store . ▁Str atus ' ▁signing ▁at ▁the ▁store ▁can