ated ▁by ▁original ▁or ▁im itation ▁orient al ▁car p ets . ▁ ▁Within ▁three ▁months , ▁he ▁had ▁registered ▁his ▁first ▁design ▁for ▁the ▁Catal ine ▁floor ▁cloth , ▁a ▁decor ative ▁covering ▁for ▁lin ole um ▁flo ors , ▁a ▁material ▁which ▁had ▁been ▁invent ed ▁in ▁ 1 8 5 5 . ▁ ▁By ▁December ▁had ▁registered ▁two ▁designs ▁for ▁machine - w oven ▁car p ets ▁which ▁he ▁had ▁made ▁by ▁the ▁Wil ton ▁Royal ▁Car pet ▁Factory . ▁▁ ▁As ▁usual , ▁Morris ▁set ▁a ▁high ▁goal ▁for ▁himself . ▁ ▁His ▁aim , ▁he ▁declared , ▁was ▁to ▁make ▁England ▁independent ▁of ▁the ▁Orient ▁for ▁the ▁provision ▁of ▁hand - make ▁car p ets ▁which ▁asp ire ▁to ▁the ▁status ▁of ▁art . ▁ ▁He ▁made ▁a ▁careful ▁study ▁of ▁techniques ▁and ▁materials , ▁and ▁made ▁a ▁series ▁of ▁experiments . ▁ ▁When ▁he ▁moved ▁to ▁Kel ms c ott ▁House ▁in ▁ 1 8 7 9 ▁he ▁began ▁ ▁to ▁produce ▁a ▁series ▁of ▁car p ets ▁called ▁Hamm ers m ith . ▁ ▁He ▁h ired ▁a ▁labor ▁force ▁of ▁young ▁women ▁to ▁work ▁on ▁lo oms ▁he ▁ ▁set ▁up ▁in ▁the ▁former ▁st ables ▁and ▁gar age ▁of ▁ ▁his ▁London ▁residence . ▁ ▁He ▁also ▁rev ived ▁the ▁art ▁of ▁hand - k not ting ▁for ▁making ▁small ▁car p ets . ▁ ▁In ▁the ▁ 1 8 8 0 s , ▁in ▁addition ▁to ▁the ▁Hamm ers m ith ▁car p