▁AM ▁station ▁in ▁the ▁US ▁to ▁do ▁so ▁since ▁Beat ▁Radio . ▁ ▁In ▁January ▁ 2 0 0 2 , ▁K EN U ▁began ▁streaming ▁online . ▁ ▁In ▁May ▁ 2 0 0 4 , ▁Karl ▁Kon ing ▁became ▁the ▁new ▁program ▁director , ▁Matt ▁De L an ey ▁the ▁assistant ▁program ▁director , ▁and ▁Jess ▁Fl ar ity ▁became ▁the ▁new ▁music ▁director . ▁Short ly ▁after , ▁the ▁station ▁began ▁st un ting ▁with ▁only ▁a ▁p uls ating ▁heart ▁beat , ▁generating ▁the ▁idea ▁that ▁the ▁station ▁was ▁under going ▁a ▁radio ▁format ▁change . ▁But ▁in ▁actual ity , ▁the ▁station ▁was ▁under going ▁prepar ations ▁for ▁a ▁new ▁image ▁campaign ▁to ▁in ▁an ▁attempt ▁to ▁boost ▁aw aren ess ▁of ▁K EN U ▁at ▁the ▁school ▁and ▁in ▁the ▁community ▁as ▁well ▁as ▁slightly ▁ref oc using ▁the ▁music ▁format . ▁ ▁P ulse ▁ 1 3 3 0 ▁The ▁new ▁ED M ▁format ▁( un ve iled ▁in ▁June ▁ 2 0 0 4 ) ▁was ▁brand ed ▁as ▁" P ulse ▁ 1 3 3 0 ", ▁which ▁tried ▁to ▁stay ▁away ▁from ▁main stream ▁Dance ▁music . ▁The ▁new ▁format ▁included ▁a ▁new ▁logo , ▁new ▁IDs , ▁new ▁s log an ▁" The ▁North west ' s ▁Under ground ▁Music ▁Source ", ▁and ▁the ▁play list ▁was ▁completely ▁rev amp ed . ▁P ulse ▁ 1 3 3 0 ▁gained ▁a ▁presence ▁in ▁the ▁Seattle ▁party ▁scene , ▁despite ▁the ▁fact ▁that