▁customers ▁can ▁interact ▁back ; ▁providing ▁feedback ▁as ▁just ▁one ▁example . ▁Social ▁media ▁can ▁be ▁used ▁to ▁advert ise ; ▁placing ▁an ▁advert ▁on ▁Facebook ' s ▁News feed , ▁for ▁example , ▁can ▁allow ▁a ▁vast ▁number ▁of ▁people ▁to ▁see ▁it ▁or ▁target ing ▁specific ▁aud ien ces ▁from ▁their ▁usage ▁to ▁encou rage ▁aw aren ess ▁of ▁the ▁product ▁or ▁brand . ▁Users ▁of ▁social ▁media ▁are ▁then ▁able ▁to ▁like , ▁share ▁and ▁comment ▁on ▁the ▁advert , ▁becoming ▁message ▁send ers ▁as ▁they ▁can ▁keep ▁passing ▁the ▁advert ' s ▁message ▁on ▁to ▁their ▁friends ▁and ▁on wards . ▁The ▁use ▁of ▁new ▁media ▁put ▁consum ers ▁on ▁the ▁position ▁of ▁spread ing ▁opinions , ▁sharing ▁experience , ▁and ▁has ▁shift ▁power ▁from ▁organization ▁to ▁consum ers ▁for ▁it ▁allows ▁trans par ency ▁and ▁different ▁opinions ▁to ▁be ▁heard . ▁media ▁market ing ▁has ▁to ▁keep ▁up ▁with ▁all ▁the ▁different ▁platforms . ▁They ▁also ▁have ▁to ▁keep ▁up ▁with ▁the ▁on going ▁tr ends ▁that ▁are ▁set ▁by ▁big ▁influen cers ▁and ▁draw ▁many ▁pe op les ▁attention . ▁The ▁type ▁of ▁audience ▁a ▁business ▁is ▁going ▁for ▁will ▁determine ▁the ▁social ▁media ▁site ▁they ▁use . ▁ ▁Social ▁media ▁personal ities ▁have ▁been ▁employed ▁by ▁mark eters ▁to ▁promote ▁products ▁online . ▁Research ▁shows ▁that ▁digital ▁end ors ements ▁seem ▁to ▁be ▁successfully ▁target ing ▁social ▁media ▁users , ▁especially ▁younger ▁consum ers ▁who ▁have ▁grown ▁up ▁in ▁the ▁digital ▁age . ▁C ele brit