▁destin ations ▁ ▁digital ▁media ▁and ▁sports ▁market ing ▁services , ▁events ▁and ▁experiences . ▁As ▁part ▁on going ▁brand ▁invest ment ▁Ext reme ▁currently ▁spons ors ▁and ▁supports ▁over ▁ 1 2 5 ▁amb ass adors , ▁activ ates ▁over ▁ 8 0 ▁events ▁each ▁year ▁and ▁with ▁an ▁average ▁reach ▁of ▁ 1 0 0 ▁million ▁video ▁views ▁and ▁ 3 0 ▁million ▁lik es , ▁shares ▁and ▁comments ▁each ▁month , ▁their ▁digital ▁media ▁platforms ▁ent ert ains ▁a ▁highly ▁engaged ▁fan ▁base ▁and ▁del ivers ▁target ed ▁and ▁wide ▁reaching ▁campaign s ▁for ▁br ands . ▁ ▁The ▁channel ▁launched ▁in ▁Poland ▁in ▁January ▁ 2 0 0 6 , ▁followed ▁by ▁France ▁in ▁that ▁same ▁year . ▁ ▁The ▁UK ▁version ▁of ▁the ▁channel ▁was ▁free - to - air ▁from ▁launch ▁until ▁the ▁summer ▁of ▁ 2 0 0 6 , ▁when ▁a ▁deal ▁with ▁B S ky B ▁meant ▁that ▁it ▁became ▁encrypted . ▁ ▁On ▁ 2 8 ▁September ▁ 2 0 1 1 ▁the ▁channel ▁began ▁broadcast ing ▁in ▁w ides creen ▁( 1 6 : 9 ) ▁format . ▁ ▁On ▁ 1 ▁February ▁ 2 0 1 2 ▁the ▁high - definition ▁version ▁of ▁the ▁channel ▁began ▁broadcast ing ▁in ▁Italy . ▁ ▁A MC ▁Network s ▁acquired ▁Ch ell om edia ▁on ▁ 2 ▁February ▁ 2 0 1 4 . ▁Ch ell om edia ▁was ▁re brand ed ▁by ▁A MC ▁Network s ▁International ▁on ▁ 8 ▁July ▁ 2