▁set ▁by ▁the ▁F TC . ▁Qual ifications ▁and ▁dis clos ures : ▁The ▁Commission ▁tradition ally ▁has ▁held ▁that ▁in ▁order ▁to ▁be ▁effective , ▁any ▁qual ifications ▁or ▁dis clos ures ▁such ▁as ▁those ▁described ▁in ▁these ▁gu ides ▁should ▁be ▁sufficiently ▁clear , ▁prominent ▁and ▁understand able ▁to ▁prevent ▁de ception . ▁Clar ity ▁of ▁language , ▁relative ▁type ▁size ▁and ▁proxim ity ▁to ▁the ▁claim ▁being ▁qualified , ▁and ▁an ▁absence ▁of ▁contrary ▁claims ▁that ▁could ▁under cut ▁effect iveness , ▁will ▁maxim ize ▁the ▁lik elihood ▁that ▁the ▁qual ifications ▁and ▁dis clos ures ▁are ▁appropri ately ▁clear ▁and ▁prominent . ▁Dist inction ▁between ▁benefits ▁of ▁product , ▁package ▁and ▁service : ▁An ▁environmental ▁market ing ▁claim ▁should ▁be ▁presented ▁in ▁a ▁way ▁that ▁makes ▁clear ▁whether ▁the ▁environmental ▁attribute ▁or ▁benefit ▁being ▁assert ed ▁refers ▁to ▁the ▁product , ▁the ▁product ' s ▁pack aging , ▁a ▁service ▁or ▁to ▁a ▁portion ▁or ▁component ▁of ▁the ▁product , ▁package ▁or ▁service . ▁In ▁general , ▁if ▁the ▁environmental ▁attribute ▁or ▁benefit ▁applies ▁to ▁all ▁but ▁minor , ▁incident al ▁components ▁of ▁a ▁product ▁or ▁package , ▁the ▁claim ▁need ▁not ▁be ▁qualified ▁to ▁identify ▁that ▁fact . ▁There ▁may ▁be ▁exceptions ▁to ▁this ▁general ▁principle . ▁For ▁example , ▁if ▁an ▁un qual ified ▁" re cy cl able " ▁claim ▁is ▁made ▁and ▁the ▁presence ▁of ▁the ▁incident al ▁component ▁significantly ▁limits ▁the ▁ability ▁to ▁rec ycle ▁the ▁product , ▁then ▁the ▁claim ▁would ▁be ▁de