) ▁is ▁an ▁American ▁brand ▁of ▁box ing , ▁mixed ▁mart ial ▁arts ▁and ▁physical ▁fit ness - related ▁cl othing , ▁foot we ar , ▁and ▁access ories . ▁It ▁mark ets ▁its ▁products ▁world wide . ▁The ▁company ▁was ▁founded ▁in ▁The ▁Bron x ▁and ▁is ▁currently ▁based ▁in ▁Manh attan . ▁In ▁ 2 0 0 7 , ▁Ever last ▁was ▁acquired ▁by ▁the ▁British ▁ret ail ing ▁group ▁F ras ers ▁Group . ▁ ▁History ▁ ▁In ▁ 1 9 1 0 , ▁ 1 7 - year - old ▁Jacob ▁Gol omb , ▁the ▁son ▁of ▁a ▁tail or ▁and ▁an ▁av id ▁sw immer , ▁started ▁the ▁company ▁as ▁a ▁manufact urer ▁of ▁sw im we ar ▁designed ▁to ▁last ▁longer ▁than ▁previously ▁available ▁sw im su its ; ▁he ▁guaranteed ▁his ▁su its ▁would ▁last ▁longer ▁than ▁one ▁year , ▁and ▁named ▁them ▁" E ver last ". ▁Ever last ▁expanded ▁into ▁supp lying ▁a ▁wide ▁range ▁of ▁sports ▁equipment . ▁The ▁company ▁first ▁produced ▁box ing ▁g ear ▁in ▁ 1 9 1 7 ▁after ▁a ▁young ▁Jack ▁D emp sey ▁asked ▁them ▁to ▁supply ▁him ▁with ▁head ge ar ▁that ▁would ▁last ▁for ▁more ▁than ▁ 1 5 ▁r ounds . ▁It ▁subsequently ▁spons ored ▁Roberto ▁Dur án , ▁Joe ▁Fra z ier , ▁Mar vin ▁H ag ler , ▁Larry ▁Hol mes , ▁Sug ar ▁Ray ▁Leonard , ▁and ▁in ▁particular ▁Muhammad ▁Ali ▁and ▁became ▁the ▁most ▁recogn izable ▁box ing ▁brand .