▁projects . ▁ ▁Background ▁ ▁The ▁group ▁began ▁recording ▁the ▁album ▁following ▁the ▁success ▁of ▁Again st ▁All ▁O dd s . ▁Following ▁the ▁success ▁of ▁the ▁group ' s ▁MO BO ▁Award - win ning ▁single ▁" Play ing ▁with ▁Fire ", ▁the ▁group ▁announced ▁that ▁they ▁would ▁be ▁emb ark ing ▁on ▁a ▁trip ▁to ▁the ▁United ▁States ▁in ▁an ▁attempt ▁to ▁secure ▁a ▁record ▁deal ▁for ▁themselves ▁there . ▁The ▁group , ▁however , ▁were ▁b anned ▁from ▁trav elling ▁to ▁the ▁country ▁because ▁of ▁vis a ▁issues ▁which ▁were ▁later ▁resolved ▁in ▁early ▁February . ▁Def ▁Jam ▁Record ings ▁b oss ▁L . A . ▁Re id , ▁a ▁big ▁N - D ub z ▁fan , ▁then ▁arranged ▁a ▁meeting ▁with ▁the ▁group ▁with ▁the ▁intention ▁of ▁signing ▁the ▁tri o ▁to ▁his ▁label . ▁In ▁May ▁ 2 0 1 0 , ▁it ▁was ▁announced ▁that ▁the ▁group ▁had ▁secured ▁a ▁five - album ▁recording ▁deal ▁with ▁Def ▁Jam . ▁The ▁group ▁recorded ▁the ▁album ▁with ▁American ▁produ cers ▁S ala am ▁Rem i , ▁Jean ▁Bapt iste ▁K ou ame ▁and ▁Jim ▁J ons in ▁on ▁the ▁album ▁who ▁are ▁well ▁known ▁for ▁their ▁work ▁with ▁the ▁lik es ▁of ▁Amy ▁W ine house , ▁The ▁Black ▁E yed ▁Pe as ▁and ▁Bey on cé ▁Know les . ▁The ▁produ cers ▁recording ▁with ▁the ▁album ▁issues ▁with ▁the ▁group ' s ▁British ▁sl ang ▁on ▁the ▁tracks ▁and ▁as ▁a ▁result ▁the ▁group ▁improved ▁their ▁voc