▁the ▁end ▁of ▁the ▁ 1 9 6 0 s , ▁the ▁firm ' s ▁prof its ▁followed , ▁experien cing ▁their ▁first ▁fall ▁as ▁a ▁public ly ▁trad ed ▁company ▁in ▁ 1 9 6 9 . ▁Ar ound ▁the ▁same ▁time , ▁Bun z l ▁P ulp ▁& ▁P aper ' s ▁position ▁in ▁the ▁cig aret te ▁filter ▁market ▁was ▁investig ated ▁by ▁the ▁Mon opol ies ▁and ▁Mer gers ▁Commission ▁at ▁the ▁request ▁of ▁Cour ta ul ds , ▁which ▁Bun z l ▁had ▁recently ▁dropped ▁as ▁its ▁supp lier ▁of ▁cell ul ose ▁ac et ate . ▁Although ▁ultimately ▁Bun z l ▁was ▁found ▁to ▁have ▁held ▁but ▁not ▁ab used ▁a ▁mon opol istic ▁position , ▁the ▁company ▁determined ▁to ▁divers ify ▁its ▁products ▁to ▁rev ive ▁profit ▁growth . ▁ ▁In ▁ 1 9 7 0 ▁the ▁original ▁Aust rian ▁business ▁Bun z l ▁& ▁B ia ch ▁was ▁acquired , ▁meaning ▁that ▁the ▁company ▁was ▁now ▁involved ▁in ▁the ▁manufact ure ▁of ▁paper ▁for ▁the ▁first ▁time , ▁and ▁ad hes ive ▁t ape ▁and ▁pl ast ics ▁divisions ▁were ▁also ▁established ▁later ▁in ▁the ▁de cade . ▁The ▁strategy ▁failed ▁to ▁stem ▁decl ining ▁prof its ▁in ▁the ▁long ▁term , ▁which ▁were ▁ex ac erb ated ▁by ▁a ▁smaller ▁cig aret te ▁filter ▁market ▁as ▁to b acco ▁companies ▁began ▁to ▁manufact ure ▁them ▁in - house . ▁A ▁for ay ▁into ▁data ▁processing ▁services ▁also ▁proved ▁particularly ▁un success ful , ▁losing