▁label , ▁and ▁their ▁second ▁album , ▁( What ' s ▁the ▁Story ) ▁Mor ning ▁Gl ory ? ▁became ▁the ▁biggest ▁s elling ▁British ▁album ▁of ▁the ▁de cade . ▁ ▁This ▁brought ▁McG ee ▁substantial ▁expos ure , ▁and ▁his ▁position ▁was ▁noted ▁by ▁the ▁rev ital ized ▁Labour ▁Party , ▁who ▁considered ▁him ▁a ▁figure head ▁of ▁youth ▁culture ▁and ▁court ed ▁his ▁influence ▁to ▁spe ar head ▁a ▁media ▁campaign ▁prior ▁to ▁the ▁ 1 9 9 7 ▁General ▁E lection . ▁McG ee ▁was ▁largely ▁responsible ▁for ▁changing ▁government ▁legisl ation ▁in ▁relation ▁to ▁mus icians ▁being ▁able ▁to ▁go ▁on ▁the ▁New ▁De al ▁which ▁gave ▁mus icians ▁three ▁years ▁to ▁develop ▁and ▁be ▁fund ed ▁by ▁the ▁government ▁instead ▁of ▁having ▁to ▁take ▁other ▁jobs ▁to ▁surv ive . ▁In ▁ 1 9 9 8 , ▁Om n ibus ▁made ▁a ▁document ary ▁about ▁McG ee ▁and ▁Cre ation ▁for ▁BBC ▁One . ▁ ▁McG ee ▁was ▁awarded ▁by ▁the ▁N ME ▁' G od like ▁Gen ius ' ▁award ▁in ▁February ▁ 1 9 9 6 ▁ ▁and ▁Cre ation ▁Records ▁was ▁awarded ▁" in dependent ▁label ▁of ▁the ▁year " ▁every ▁year ▁between ▁ 1 9 9 5 ▁and ▁ 1 9 9 8 ▁by ▁Music ▁Week . ▁McG ee ▁returned ▁to ▁making ▁music ▁in ▁ 1 9 9 7 , ▁collabor ating ▁with ▁Ed ▁Ball ▁under ▁the ▁name ▁The ▁Chem ical ▁Pil ot , ▁re le asing ▁the ▁album ▁J our ney ▁to