▁ 2 0 1 1 . ▁On ▁August ▁ 2 5 , ▁ 2 0 1 1 , ▁AND 1 ▁was ▁sold ▁to ▁Gal axy ▁Br ands , ▁a ▁brand ▁management ▁company ▁based ▁in ▁New ▁York . ▁The ▁company ▁later ▁merged ▁with ▁Se qu ential ▁Br ands ▁Group , ▁a ▁public ly ▁trad ed ▁brand ▁management ▁company , ▁but ▁the ▁personnel ▁man aging ▁AND 1 ▁never ▁changed . ▁Under ▁Se qu ential , ▁AND 1 ▁has ▁recon ne cted ▁with ▁its ▁roots , ▁signing ▁marque e ▁NBA ▁players ▁and ▁spons oring ▁tournament s ▁world wide . ▁▁ ▁In ▁November ▁ 2 0 1 2 , ▁AND 1 ▁signed ▁then - P ac er ▁L ance ▁Steph enson ▁to ▁an ▁end ors ement ▁deal . ▁Steph enson ▁had ▁won ▁the ▁NY C ▁basketball ▁champion ships ▁in ▁all ▁four ▁years ▁of ▁high ▁school , ▁and ▁became ▁New ▁York ▁State ' s ▁all - time ▁leading ▁sc orer ▁in ▁high ▁school ▁basketball , ▁named ▁Mr . ▁New ▁York ▁Basketball ▁after ▁his ▁senior ▁year . ▁He ▁would ▁soon ▁sign ▁a ▁multi - year ▁deal ▁with ▁the ▁Indiana ▁Pac ers , ▁with ▁AND 1 ▁signing ▁him ▁during ▁his ▁ro ok ie ▁season . ▁Born ▁Re ady ▁fit ▁the ▁AND 1 ▁street ball ▁person ality ▁with ▁his ▁ag gress ive ▁never - back - down ▁attitude , ▁which ▁was ▁put ▁on ▁national ▁display ▁during ▁the ▁ 2 0 1 4 ▁NBA ▁Conference ▁Final s . ▁Steph enson , ▁who ▁had ▁led ▁the ▁league ▁in ▁triple - d ou bles