▁hold ings ▁in ▁Europe . ▁▁ ▁In ▁ 1 9 3 6 ▁Simon ▁Se id ler ▁established ▁a ▁W iss ot z ky ▁hub ▁in ▁the ▁Middle ▁East . ▁Se id ler ▁began ▁s elling ▁tea ▁to ▁British ▁soldiers ▁station ed ▁in ▁Mand atory ▁Palest ine , ▁thereby ▁prom oting ▁the ▁brand ▁name . ▁Simon ▁built ▁a ▁pack ing ▁facility ▁and ▁gradually ▁expanded ▁the ▁company ' s ▁range ▁of ▁products . ▁In ▁ 1 9 5 7 ▁Simon ▁Se id ler ▁died ▁and ▁his ▁wife ▁I da ▁Se id ler ▁took ▁over ▁the ▁family ' s ▁tea ▁business . ▁I da ▁introduced ▁a ▁modern ▁approach ▁to ▁manufact uring ▁and ▁market ing ▁of ▁the ▁brand . ▁▁ 1 9 4 0 – 1 9 9 9 ▁In ▁ 1 9 4 5 , ▁Bor is ▁L our ie ▁married ▁Anna ▁W iss ot z ky , ▁and ▁they ▁had ▁two ▁sons , ▁Serge ▁L our ie ▁( born ▁ 1 9 4 6 ) ▁and ▁Michael ▁L our ie ▁( born ▁ 1 9 4 8 ). ▁ ▁The ▁family ▁holding ▁company , ▁Ang lo - A si atic ▁Ltd , ▁ceased ▁to ▁exist ▁after ▁the ▁death ▁of ▁Bor is ▁L our ie , ▁in ▁a ▁car ▁crash , ▁in ▁ 1 9 5 0 . ▁▁ 2 1 st ▁century ▁W iss ot z ky ▁Te a ▁Company ▁acquired ▁Z eta ▁O live ▁O il , ▁a ▁leading ▁o live ▁oil ▁company ▁in ▁the ▁Gal ile e ▁and ▁L ah mi , ▁a