▁document ary ▁about ▁com ic ▁book ▁sub c ulture , ▁the ▁program ▁focus es ▁on ▁the ▁interactions ▁between ▁the ▁devoted ▁and ▁sometimes ▁obs ess ive ▁com ics ▁af icion ados ▁that ▁form ▁the ▁store ' s ▁customer ▁base , ▁and ▁the ▁store ' s ▁staff , ▁specifically ▁Ger ry ▁Glad ston , ▁one ▁of ▁the ▁store ' s ▁five ▁co - found ers , ▁and ▁two ▁of ▁his ▁employees , ▁market ing ▁manager ▁Thor ▁Parker , ▁and ▁pr icing ▁expert ▁Alex ▁R ae . ▁Parker ▁and ▁R ae ' s ▁competition ▁for ▁Glad ston ' s ▁attention ▁will ▁const itute ▁some ▁of ▁the ▁conflict ▁in ▁the ▁narr atives . ▁Other ▁plot ▁points ▁will ▁include ▁Glad ston ▁assigning ▁R ae ▁the ▁task ▁of ▁tracking ▁down ▁a ▁difficult - to - find ▁copy ▁of ▁the ▁com ic ▁book ▁that ▁began ▁his ▁child hood ▁love ▁of ▁com ics , ▁Hot ▁St uff : ▁The ▁Little ▁Dev il ▁# 1 , ▁and ▁the ▁store ' s ▁prepar ation ▁of ▁their ▁bo oth ▁at ▁the ▁New ▁York ▁Com ic ▁Con . ▁Custom ers ▁spot light ed ▁include ▁com ics ▁blog ger / j ournal ist ▁J ill ▁P ant oz zi , ▁who ▁was ▁diagn osed ▁at ▁age ▁ 2 ▁with ▁sp inal ▁mus cular ▁at ro phy , ▁and ▁interact s ▁with ▁others ▁through ▁her ▁love ▁of ▁the ▁com ics ▁medium . ▁Another ▁customer ▁is ▁Chris ▁Not ar ile , ▁a ▁ 2 0 - something ▁asp iring ▁com ic ▁book ▁cre ator ▁who ▁lives ▁on ▁food