▁It ▁is ▁designed ▁to ▁change ▁rapidly , ▁reflect ▁customer ▁reality ▁and ▁iterate ▁as ▁new ▁information ▁is ▁discovered . ▁▁ ▁The ▁business ▁model ▁is ▁based ▁on ▁the ▁mant ra , ▁“ No ▁business ▁plan ▁surv ives ▁first ▁contact ▁with ▁customers .” ▁The ▁business ▁plan ▁is ▁an ▁operating ▁document ▁that ▁existing ▁companies ▁write ▁to ▁execute ▁known ▁business ▁models . ▁However , ▁for ▁a ▁startup , ▁there ▁are ▁too ▁many ▁unknown s ▁to ▁develop ▁a ▁successful ▁plan . ▁The ▁static ▁business ▁plan ▁necessarily ▁changes ▁as ▁soon ▁as ▁the ▁business ▁comes ▁in ▁contact ▁with ▁its ▁target ▁market . ▁▁ ▁Start ups ▁are ▁involved ▁in ▁searching ▁for ▁the ▁right ▁business ▁model . ▁The ▁business ▁model ▁is ▁tested ▁in ▁the ▁real ▁world ▁( e . g ., ▁through ▁a ▁Min imum ▁Vi able ▁Product ) ▁to ▁gather ▁customer ▁input ▁and ▁make ▁necessary ▁changes . ▁When ▁a ▁successful , ▁repeat able ▁business ▁model ▁is ▁discovered , ▁the ▁company ▁enters ▁the ▁product ▁execution ▁and ▁business ▁plan ▁phase . ▁ ▁Business ▁model ▁canvas ▁Alexander ▁O ster wal der ▁and ▁Y ves ▁P igneur ▁designed ▁the ▁Business ▁Model ▁Can vas . ▁The ▁Can vas ▁is ▁a ▁tool ▁to ▁help ▁entrepr ene urs ▁structure ▁and ▁plan ▁their ▁business ▁models . ▁It ▁is ▁designed ▁to ▁change ▁rapidly , ▁highlight ▁alternatives , ▁promote ▁a ▁customer ▁focus ▁and ▁encou rage ▁testing . ▁It ▁can ▁also ▁be ▁used ▁to ▁set ▁up ▁Customer ▁Development ▁hypoth eses ▁and ▁to ▁vis ually ▁track ▁iterations . ▁▁ ▁The ▁business ▁model ▁canvas ▁is ▁made ▁up ▁of ▁nine ▁blocks : ▁ ▁Key ▁partners ▁