▁and ▁the ▁press , ▁as ▁both ▁out re ach ▁increase ▁but ▁industry ▁s atur ation ▁increases . ▁“ The ▁sale ▁of ▁pre - record ed ▁music ▁has ▁dimin ished , ▁but ▁there ’ s ▁so ▁much ▁more ▁that ’ s ▁going ▁on . ▁You ▁can ’ t ▁focus ▁on ▁what ’ s ▁not ▁working ▁when ▁there ▁are ▁so ▁many ▁other ▁opportun ities .” . ▁Social ▁media ▁is ▁a ▁common ▁form ▁of ▁online ▁networking ▁for ▁man agers , ▁and ▁platforms ▁such ▁as ▁My Space , ▁Facebook , ▁Beat port , ▁Band camp , ▁Sound Cloud , ▁Dist rok id ▁and ▁YouTube ▁have ▁been ▁noted ▁in ▁the ▁press ▁for ▁their ▁use ▁in ▁networking ▁in ▁the ▁music ▁industry . ▁Other ▁fields ▁such ▁as ▁business ▁may ▁use ▁more ▁common ▁websites ▁such ▁as ▁Linked In ▁or ▁Google + , ▁while ▁networking ▁on ▁beh alf ▁of ▁a ▁client . ▁ ▁Not ▁everyone ▁is ▁so ▁optim istic ▁about ▁the ▁role ▁of ▁social ▁media ▁in ▁the ▁music ▁industry . ▁In ▁his ▁article , ▁“ Why ▁Music ▁W on ’ t ▁Be ▁Sav ed ▁By ▁Social ▁Media ”, ▁Wes ▁D aven port ▁suggests ▁that ▁the ▁role ▁of ▁social ▁media ▁in ▁the ▁industry ▁“ has ▁been ▁gross ly ▁infl ated ”. ▁In ▁the ▁article , ▁D aven port ▁quotes ▁Jon ▁Ost row ▁saying , ▁“ So cial ▁media ▁is ▁a ▁conversation ▁tool ▁– ▁that ’ s ▁it ”, ▁acknowled ging ▁that ▁there ▁is ▁potential ▁for ▁spark ing ▁conversation ▁and ▁building ▁a ▁fan ▁base , ▁but ▁suggesting ▁that ▁social ▁media ▁does ▁not ▁necessarily ▁live