1 0 . ▁The ▁company ▁purchased ▁the ▁naming ▁rights ▁of ▁the ▁R SC S ' s ▁support ▁series , ▁the ▁Grand - Am ▁Cup ▁Series , ▁from ▁K ON I ▁in ▁ 2 0 1 0 . ▁ ▁The ▁season ▁began ▁with ▁the ▁Ro lex ▁ 2 4 ▁at ▁Day ton a ▁on ▁January ▁ 2 9 ▁and ▁finished ▁with ▁the ▁EM CO ▁G ears ▁Classic ▁at ▁the ▁Mid - Oh io ▁Sports ▁Car ▁Cour se ▁on ▁September ▁ 1 7 . ▁ ▁A ▁notable ▁change ▁is ▁the ▁television ▁coverage . ▁In ▁contrast ▁to ▁ 2 0 1 0 , ▁about ▁half ▁of ▁the ▁races ▁were ▁not ▁tele vised ▁live . ▁ ▁Sch edule ▁ ▁The ▁official ▁schedule ▁was ▁released ▁October ▁ 1 8 , ▁ 2 0 1 0 , ▁and ▁consisted ▁of ▁twelve ▁r ounds . ▁Road ▁America ▁appears ▁on ▁the ▁schedule ▁after ▁a ▁nine - year ▁absence , ▁while ▁Lag una ▁Sec a ▁returns ▁after ▁its ▁absence ▁from ▁the ▁schedule ▁in ▁ 2 0 1 0 . ▁The ▁second ▁race ▁at ▁Day ton a ▁and ▁Miller ▁Mot ors ports ▁Park ▁do ▁not ▁return . ▁ ▁Teams ▁and ▁drivers ▁Will ▁Turner ▁announced ▁that ▁he ▁will ▁field ▁two ▁B MW ▁M 3 s ▁in ▁the ▁Ro lex ▁Sports ▁Car ▁Series ▁for ▁ 2 0 1 1 . ▁ ▁Mem o ▁G id ley ▁joined ▁Team ▁S ahlen ▁for ▁the ▁ 2 0 1 1 ▁season . ▁ ▁Spirit ▁of ▁Day ton a ▁Racing ▁announced ▁on ▁October ▁ 1 1 , ▁ 2