▁the ▁content ▁industry ▁such ▁as ▁B SA ▁have ▁argued ▁that ▁every ▁pir ated ▁copy ▁is ▁a ▁lost ▁sale . ▁Similar ▁arguments ▁have ▁been ▁made ▁with ▁regards ▁to ▁sales ▁of ▁counter fe ited ▁goods . ▁ ▁Est im ates ▁of ▁lost ▁sales ▁commonly ▁are ▁given ▁in ▁the ▁values ▁of ▁bill ions ▁of ▁U . S . ▁dollars ▁for ▁the ▁U . S . ▁market ▁alone , ▁with ▁the ▁world wide ▁figures ▁being ▁several ▁times ▁higher . ▁ ▁Crit ique ▁The ▁concept ▁of ▁lost ▁sales ▁has ▁been ▁critic ized , ▁primarily ▁due ▁to ▁its ▁assumption ▁that ▁if ▁illegal ▁( p ir ated ) ▁copies ▁were ▁not ▁available , ▁the ▁consum ers ▁of ▁such ▁a ▁pir ated ▁copy ▁would ▁instead ▁purchase ▁the ▁product ▁at ▁an ▁average ▁market ▁rate . ▁Crit ics ▁of ▁the ▁" lost ▁sales " ▁concept ▁note ▁that ▁some ▁consum ers , ▁for ▁example ▁those ▁in ▁developing ▁countries , ▁or ▁those ▁with ▁lower ▁income ▁such ▁as ▁students , ▁may ▁not ▁be ▁able ▁to ▁afford ▁the ▁market ▁price ▁of ▁certain ▁products ▁and ▁if ▁there ▁were ▁no ▁pir ated ▁copies ▁available , ▁it ▁is ▁likely ▁they ▁would ▁simply ▁not ▁purchase ▁the ▁ones ▁available ▁at ▁the ▁market ▁price . ▁O thers ▁may ▁treat ▁pir ated ▁goods ▁as ▁samples ▁that ▁ent ice ▁them ▁to ▁buy ▁the ▁product ▁later ▁on . ▁It ▁has ▁been ▁suggested ▁that ▁the ▁better ▁term ▁would ▁be ▁" ret ail ▁value ▁of ▁pir ated ▁[ good s ] ", ▁and ▁that ▁equ ating ▁such ▁a ▁concept ▁with ▁financial ▁loss ▁is ▁f alla cious . ▁Tre