itive ▁advantage ▁manif ested ▁in ▁extended ▁offer ings ▁( e . g ., ▁new ▁product ▁functions , ▁extended ▁consumer ▁experience , ▁and ▁total ▁business ▁solutions ), ▁rapid ▁market ▁responses , ▁and ▁superior ▁price - value ▁r ati os ▁that ▁suit ▁particularly ▁well ▁the ▁mass ▁market . ▁ ▁There ▁are ▁three ▁important ▁concepts ▁or ▁not ions ▁that ▁const itute ▁composition . ▁First , ▁Compos itional ▁Of fer ing ▁– ▁the ▁firm ▁uses ▁open ▁or ▁available ▁resources ▁to ▁provide ▁customers ▁with ▁am alg am ated ▁values , ▁services , ▁and ▁convenience ▁at ▁a ▁reduced ▁cost . ▁It ▁occurs ▁when ▁the ▁firm ▁extends ▁product ▁features , ▁functions ▁and ▁services ▁for ▁customers ▁who ▁not ▁only ▁look ▁for ▁high ▁value - price ▁ratio ▁but ▁also ▁total ▁solutions , ▁one - shop - for - all ▁convenience , ▁and ▁am alg am ated ▁functions ▁or ▁services ▁in ▁a ▁single ▁product . ▁Fast - p ac ed ▁life ▁style , ▁along ▁with ▁the ▁expansion ▁of ▁middle - class ▁consum ers ▁and ▁digit ization - based ▁new ▁consumer ism , ▁prompt s ▁the ▁need ▁for ▁compos itional ▁offering . ▁ ▁Second , ▁Compos itional ▁Compet ition ▁– ▁the ▁firm ▁comb ines ▁and ▁integr ates ▁different ▁means ▁of ▁competition ▁( e . g ., ▁quick ▁respons iveness , ▁low ▁cost , ▁new ▁functions ▁and ▁features , ▁customer - f oc used ▁design , ▁and ▁extended ▁war rant y ) ▁to ▁win ▁competition . ▁Compos itional ▁competition ▁comb ines ▁low ▁cost , ▁speed ▁and ▁quality ▁means , ▁providing ▁customers ▁with ▁quick ▁market ▁responses