6   month s , ▁on ▁the ▁Arab ▁Human ▁Development ▁Report , ▁before ▁joining ▁Energy ▁Int elligence , ▁a ▁company ▁special ised ▁in ▁oil ▁& ▁gas ▁research , ▁when ▁he ▁was ▁an ▁anal yst ▁and ▁writer . ▁In ▁ 2 0 0 7 , ▁he ▁joined ▁the ▁wealth ▁management ▁firm ▁U BS ▁in ▁London , ▁before ▁qu itting ▁in ▁ 2 0 0 9 ▁to ▁concent rate ▁on ▁cre ative ▁purs uits . ▁ ▁During ▁a ▁brief ▁st int ▁at ▁J WT ▁as ▁a ▁concept ual ▁copy writer , ▁At al lah ▁kept ▁a ▁blog ▁entitled ▁Our ▁Man ▁in ▁Be ir ut ▁which ▁earned ▁him ▁not or iety ▁amongst ▁the ▁Leb an ese ▁community ▁both ▁in ▁Leb anon ▁and ▁abroad . ▁His ▁often ▁sc ath ing ▁criticism ▁of ▁social ▁m ores ▁earned ▁him ▁both ▁fans ▁and ▁det ract ors . ▁The ▁blog ’ s ▁success ▁led ▁to ▁a ▁publishing ▁deal ▁with ▁Turn ing ▁Point ▁books , ▁and ▁the ▁print ▁version ▁was ▁released ▁in ▁December ▁ 2 0 1 1 ▁in ▁Be ir ut , ▁with ▁book ▁sign ings ▁at ▁Water st ones ▁in ▁London ▁and ▁at ▁the ▁Sal on ▁Du ▁Liv re ▁de ▁Paris . ▁ ▁From ▁ 2 0 1 1 ▁to ▁ 2 0 1 7 , ▁At al lah ▁worked ▁at ▁Ke ew ard , ▁a ▁cre ative ▁ag ency ▁that ▁accompan ies ▁and ▁creates ▁projects ▁in ▁the ▁fields ▁of ▁media ▁and ▁technology . ▁Through ▁a ▁joint - vent ure ▁with ▁the ▁company , ▁he ▁founded ▁Book w itt y