▁bill ▁on ▁ 2 4 ▁December ▁ 1 9 0 4 , ▁but ▁it ▁" was ▁a ▁total ▁failure ▁and ▁closed ▁down ▁completely ▁only ▁two ▁years ▁after ▁opening ▁in ▁ 1 9 0 6 ▁and ▁remained ▁closed ▁until ▁December ▁of ▁ 1 9 0 7 ▁when ▁it ▁was ▁re open ed ▁and ▁at ▁last ▁became ▁successful ." ▁In ▁ 1 9 0 8 , ▁the ▁London ▁Col ise um ▁was ▁host ▁to ▁a ▁cr icket ▁match ▁between ▁M idd les ex ▁and ▁Sur rey . ▁In ▁ 1 9 1 1 , ▁dram at ist ▁W . ▁S . ▁Gilbert ▁produced ▁his ▁last ▁play ▁here , ▁The ▁H ool igan . ▁ ▁The ▁theatre ▁changed ▁its ▁name ▁from ▁the ▁London ▁Col ise um ▁to ▁the ▁Col ise um ▁Theatre ▁between ▁ 1 9 3 1 ▁and ▁ 1 9 6 8 ▁when ▁a ▁run ▁of ▁ 6 5 1 ▁performances ▁of ▁the ▁musical ▁comedy ▁White ▁Hor se ▁Inn ▁began ▁on ▁ 8 ▁April ▁ 1 9 3 1 . ▁Additionally , ▁Arthur ▁Lewis ▁notes ▁that : ▁P antom imes ▁began ▁in ▁ 1 9 3 6 ▁with ▁C inder ella ▁and ▁continued ▁regularly ▁until ▁ 1 9 4 6 . ▁In ▁ 1 9 4 7 ▁the ▁musical ▁An nie ▁Get ▁Your ▁Gun ▁was ▁st aged ▁at ▁the ▁Col ise um ▁and ▁had ▁a ▁st agger ingly ▁successful ▁run ▁for ▁the ▁time , ▁of ▁ 1 , 3 0 4 ▁performances ▁and ▁three ▁continuous ▁years ▁which ▁was ▁the ▁longest ▁run ▁in ▁the atr