▁many ▁established ▁players , ▁present ing ▁a ▁crisis ▁of ▁leadership ▁in ▁middle ▁& ▁smaller ▁fir ms , ▁which ▁makes ▁people ▁move ▁to ▁larger , ▁more ▁re put ed ▁PR ▁ag encies . ▁ ▁L ack ▁of ▁understanding ▁of ▁PR : ▁Most ▁people , ▁even ▁from ▁sib ling ▁prof essions , ▁don ' t ▁understand ▁PR . ▁ ▁Per ception ▁issues : ▁Many ▁st ake hold ers , ▁including ▁media ▁and ▁corpor ate ▁organizations , ▁consider ▁PR ▁to ▁be ▁similar ▁to ▁that ▁of ▁a ▁spin ▁job . ▁ ▁Consider ing ▁this , ▁for ▁this ▁fled g ling , ▁but ▁fast ▁growing ▁sector ▁to ▁fl our ish , ▁the ▁need ▁of ▁academic ▁rig or ▁and ▁theoretical ▁ped ag ogy ▁is ▁essential ▁ ▁PR ▁A gen cies ▁- ▁Awards ▁and ▁Acc ol ades ▁▁ ▁In ▁ 2 0 1 0 , ▁The ▁Hol mes ▁Report , ▁an ▁international ▁report ▁that ▁rates ▁PR ▁ag encies ▁across ▁the ▁glo be ▁awarded ▁Blue ▁Lot us ▁Communic ations ▁the ▁Indian ▁Cons ult ancy ▁of ▁the ▁year ▁for ▁ 2 0 1 0 . ▁ ▁The ▁Hol mes ▁Report ▁also ▁awarded ▁the ▁consult ancy ▁of ▁the ▁year ▁award ▁for ▁ 2 0 1 1 ▁to ▁Corpor ate ▁Vo ice ▁| ▁We ber ▁Sh and wick . ▁Corpor ate ▁Vo ice ▁We ber ▁Sh and wick ' s ▁campaign ▁for ▁G illet te ▁India ▁won ▁India ' s ▁first ▁PR ▁Lion ▁at ▁C annes ▁in ▁ 2 0 1 0 . ▁ ▁In ▁ 2 0 1 1 , ▁IP R CC