▁children ▁and ▁young ▁te en agers , ▁many ▁authors ▁and ▁publish ers ▁are ▁looking ▁for ▁a ▁new ▁way ▁to ▁tell ▁stories ▁that ▁can ▁help ▁readers ▁have ▁more ▁interaction ▁with ▁the ▁fant asy ▁and ▁gain ▁new ▁knowledge ▁during ▁the ▁games . ▁Several ▁famous ▁profession als ▁from ▁the ▁g aming ▁industry ▁have ▁been ▁to ▁the ▁fair ▁and ▁given ▁speech es ▁about ▁their ▁ideas , ▁concepts ▁that ▁help ▁both ▁publishing ▁and ▁g aming ▁indust ries ▁to ▁push ▁the ▁boundaries ▁and ▁create ▁a ▁new ▁form ▁of ▁media ▁convergence . ▁ ▁Market ▁F ocus ▁Program me ▁The ▁London ▁Book ▁Fair ▁Market ▁F ocus ▁programme ▁show cases ▁one ▁particular ▁country ▁or ▁region ▁of ▁note ▁each ▁year , ▁with ▁the ▁objective ▁of ▁putting ▁the ▁spot light ▁on ▁publishing ▁trade ▁links ▁with ▁this ▁territory , ▁its ▁publishing ▁industry ▁and ▁the ▁opportun ities ▁for ▁conduct ing ▁business ▁with ▁the ▁rest ▁of ▁the ▁world . ▁ ▁Market ▁F ocus ▁countries ▁and ▁regions ▁have ▁included ▁the ▁Arab ▁world , ▁India , ▁South ▁Africa , ▁ ▁Russia , ▁Turkey , ▁China , ▁South ▁Korea , ▁Mexico , ▁Poland , ▁Balt ic ▁Country ▁- ▁Est onia , ▁Lat via , ▁Lith u ania , ▁Indones ia . ▁ ▁London ▁Book ▁and ▁Screen ▁Week ▁La unch ed ▁in ▁ 2 0 1 4 , ▁London ▁Book ▁and ▁Screen ▁Week ▁was ▁designed ▁to ▁celebr ate ▁the ▁importance ▁of ▁the ▁book ▁and ▁the ▁written ▁word ▁at ▁the ▁heart ▁of ▁cre ative ▁content ▁across ▁all ▁formats . ▁Com pr ising ▁a ▁week ▁of ▁events , ▁the ▁p inn acle ▁of