0 1 6 , ▁Sh ar key ▁res igned ▁from ▁her ▁position ▁as ▁CE O ▁of ▁Sher pa ▁Found ry ▁to ▁become ▁CE O ▁of ▁Brand less , ▁with ▁Le ff ler ▁serving ▁as ▁its ▁chairman . ▁The ▁company ▁raised ▁$ 1 6 ▁million ▁in ▁fund ing ▁led ▁by ▁Red point ▁Vent ures ▁in ▁November ▁ 2 0 1 6 , ▁and ▁at ▁launch ▁had ▁received ▁a ▁total ▁of ▁$ 5 0 ▁million ▁in ▁vent ure ▁capital ▁from ▁New ▁Enter prise ▁Associ ates , ▁Google ▁Vent ures , ▁and ▁others . ▁ ▁In ▁ 2 0 1 8 , ▁the ▁company ▁launched ▁a ▁pop - up ▁store ▁in ▁Los ▁Angeles ▁in ▁May . ▁Brand less ▁launched ▁a ▁second , ▁larger ▁pop - up ▁store ▁in ▁New ▁York ▁in ▁October ▁ 2 0 1 8 . ▁ ▁In ▁May ▁ 2 0 1 9 , ▁Brand less ▁raised ▁$ 2 4 0 ▁million ▁as ▁a ▁part ▁of ▁its ▁series ▁C ▁fund ing ▁round . ▁ ▁In ▁February ▁ 2 0 2 0 , ▁Brand less ▁announced ▁that ▁it ▁is ▁ce asing ▁operations , ▁cit ing ▁fier ce ▁competition ▁and ▁business ▁model ▁in vi ability ▁in ▁the ▁direct - to - consum er ▁market . ▁ ▁Business ▁model ▁Brand less ▁was ▁based ▁in ▁San ▁Francisco , ▁California , ▁and ▁operated ▁an ▁additional ▁facility ▁in ▁Min ne apolis , ▁Minnesota . ▁It ▁market ed ▁its ▁food s ▁as ▁G MO - free , ▁its ▁health ▁and ▁beauty ▁items ▁as ▁cruel ty - free , ▁and ▁paper