s ▁for ▁transm itting ▁Pop off ' s ▁material , ▁which ▁the ▁reg ulator ▁felt ▁promoted ▁his ▁products ▁" in ▁such ▁a ▁way ▁as ▁to ▁target ▁potential ▁sus cept ible ▁and ▁vulner able ▁view ers ". ▁These ▁programs ▁included ▁offers ▁of ▁free ▁" M i racle ▁Mann a " ▁that ▁alleg edly ▁provided ▁health ▁and ▁financial ▁m ira cles . ▁In ▁ 2 0 0 9 , ▁Pop off ▁began ▁running ▁advert is ements ▁in ▁UK ▁period ical s ▁offering ▁a ▁free ▁cross ▁containing ▁" bl essed ▁water " ▁and ▁" hol y ▁sand ". ▁The ▁water , ▁he ▁claimed , ▁was ▁drawn ▁from ▁a ▁spring ▁near ▁Ch ern ob yl ▁( site ▁of ▁the ▁ 1 9 8 6 ▁nuclear ▁re actor ▁dis aster ). ▁Anim als ▁and ▁humans ▁drink ing ▁from ▁the ▁spring ▁were ▁pur port edly ▁sp ared ▁radiation ▁sick ness . ▁Res pond ers ▁to ▁the ▁ad ▁received ▁a ▁small ▁wooden ▁cross ▁bearing ▁the ▁ins cription ▁" J er usalem " ▁and ▁a ▁solic itation ▁for ▁don ations , ▁followed ▁by ▁numerous ▁additional ▁solic itation ▁letters . ▁ ▁Pop off ▁was ▁designated ▁by ▁the ▁James ▁Rand i ▁Edu c ational ▁Foundation ▁( J REF ) ▁as ▁one ▁of ▁its ▁recip ients ▁of ▁the ▁ 2 0 1 1 ▁P ig as us ▁Award ▁for ▁fra ud ul ent ▁practices , ▁along ▁with ▁Me h met ▁O z ▁( from ▁The ▁Dr . ▁O z ▁Show ) ▁and ▁C VS ▁Ph arm acy . ▁" Deb t ▁can cellation ▁is