▁management . ▁ ▁Virginia ▁S lim s ▁In ▁ 1 9 6 8 , ▁shortly ▁after ▁the ▁en act ment ▁of ▁the ▁C ig aret te ▁Ad vert ising ▁Code , ▁Philip ▁Morris ▁introduced ▁a ▁new ▁brand ▁of ▁c igare tt es ▁called ▁Virginia ▁S lim s . ▁Following ▁in ▁the ▁foot steps ▁of ▁L ucky ▁St rike , ▁Virginia ▁S lim s ▁were ▁market ed ▁specifically ▁to ▁young , ▁aff lu ent , ▁and ▁independent ▁women ▁with ▁the ▁tag line ▁created ▁by ▁the ▁advert ising ▁ag ency , ▁Leo ▁Burn ett , ▁“ You ’ ve ▁come ▁a ▁long ▁way , ▁baby ” ▁referencing ▁the ▁history ▁of ▁women ' s ▁liber ation . ▁With ▁a ▁color ful , ▁past el ▁package ▁and ▁female - orient ed ▁print ▁advert ising ▁featuring ▁beautiful ▁and ▁elegant ▁women , ▁Philip ▁Morris ▁sought ▁to ▁create ▁a ▁cig aret te ▁that ▁emb od ied ▁women ' s ▁concerns ▁with ▁gl amour , ▁style ▁and ▁body ▁image . ▁Moreover , ▁the ▁brand ▁created ▁r ift ▁in ▁the ▁market ▁that ▁differenti ated ▁between ▁men ' s ▁and ▁women ' s ▁c igare tt es . ▁ ▁But ▁perhaps ▁most ▁important ly , ▁Virginia ▁S lim s ▁appeal ▁to ▁women ' s ▁ide als ▁about ▁sl im ness ▁in ▁their ▁name : ▁Virginia ▁“ S lim s ” — a ▁key ▁value ▁that ▁was ▁not ▁lost ▁on ▁consum ers . ▁In ▁The ▁C ig aret te ▁Century ' ', ▁Allen ▁Brand t ▁rec ount s ▁United ▁States ▁Supreme ▁Court ▁case ▁C