ction ▁and ▁Aff ord able ▁Care ▁Act ▁in ▁ 2 0 1 0 . ▁P P AC A ▁was ▁encourag ing ▁the ▁health ▁care ▁industry ▁to ▁implement ▁consumer ▁friendly ▁techn ologies ▁with ▁self - service ▁models ▁and ▁Ben ef ital ign ’ s ▁cloud ▁based ▁solution ▁compl iment ed ▁the ▁new ▁movement ▁by ▁allowing ▁customers ▁to ▁quickly ▁set - up ▁and ▁custom ize ▁the ▁new ▁sales ▁channels . ▁ ▁The ▁Ben ef ital ign ▁platform ▁is ▁an ▁enter prise ▁system ▁that ▁provides ▁a ▁CR M ▁based ▁infrastr ucture ▁to ▁manage ▁member ▁data ▁and ▁provide ▁extens ibility ▁across ▁the ▁enter prise , ▁allowing ▁the ▁platform ▁to ▁be ▁further ▁developed ▁if ▁needed . ▁ ▁History ▁Ben ef ital ign ▁was ▁initially ▁launched ▁in ▁ 2 0 1 1 ▁by ▁Gir ish ▁Pan icker ▁for ▁health ▁care ▁software ▁development ▁and ▁consult ancy . ▁It ▁was ▁specifically ▁created ▁under ▁S per id ian ▁to ▁focus ▁on ▁s elling ▁" Qu ote ▁to ▁Card " ▁sho pping ▁and ▁en roll ment ▁software ▁to ▁the ▁health care ▁market . ▁ ▁By ▁ 2 0 1 3 , ▁the ▁company ▁connected ▁nearly ▁ 1 ▁million ▁consum ers ▁to ▁health ▁plans ▁in ▁multiple ▁states ▁and ▁supported ▁several ▁state ▁ex changes . ▁ ▁In ▁October ▁ 2 0 1 3 , ▁Ben ef ital ign ▁launched ▁three ▁major ▁health ▁plans ▁using ▁the ▁integrated ▁Oracle ▁Sie bel ▁and ▁Ben ef ital ign ▁platform ▁in ▁Florida , ▁Virginia ▁and ▁Arizona . ▁Av Med ▁Health ▁Pl ans ▁launched ▁in ▁Florida ▁and ▁initially ▁served ▁ 3