▁the ▁Je e ves ▁character ▁– ▁the ▁brand ▁was ▁initially ▁called ▁" A sk ▁Je e ves ", ▁although ▁the ▁company ▁had ▁chosen ▁to ▁ce ase ▁using ▁the ▁bel oved ▁but ler ▁in ▁ 2 0 0 7 . ▁ ▁The ▁return ▁of ▁Je e ves ▁was ▁gre et ed ▁with ▁enthus ias m ▁by ▁the ▁British ▁market ▁where ▁Ask . com ▁received ▁significant ▁press ▁attention . ▁ ▁Pre vious ▁work ▁In ▁ 2 0 1 1 , ▁Saf ka ▁Co - f ounded ▁the ▁social ▁d ating ▁service ▁At zip , ▁a ▁mobile ▁application ▁for ▁the ▁iPhone . ▁ ▁Saf ka ▁served ▁as ▁CE O ▁of ▁Vin folio , ▁an ▁online ▁market place ▁for ▁fine ▁wine , ▁through ▁October ▁ 2 0 1 3 . ▁▁▁ ▁Mr . ▁Saf ka ▁served ▁on ▁the ▁Board ▁of ▁Direct ors ▁of ▁Speed Date . com ▁until ▁its ▁ac quisition ▁by ▁Match . com ▁and ▁is ▁an ▁ad visor ▁to ▁the ▁social ▁media ▁market ing ▁Company ▁Tal ent house . ▁ ▁In ▁ 2 0 0 9 , ▁Saf ka ▁launched ▁a ▁new ▁website ▁for ▁Hall ▁of ▁Fame ▁baseball ▁player ▁Reg gie ▁Jackson . ▁This ▁ende avor ▁led ▁to ▁a ▁relationship ▁with ▁Will ie ▁M ays ▁and ▁Saf ka ▁collabor ated ▁with ▁Mr . ▁M ays ▁to ▁rec laim ▁the ▁will iem ays . com ▁domain . ▁ ▁In ▁January ▁ 2 0 1 0 , ▁Saf ka ▁was ▁appointed ▁by ▁NAS C AR ▁to ▁chair ▁the ▁NAS C AR ▁Inter active ▁Media ▁Council . ▁