ana ▁Serge en ko ▁brand ▁was ▁launched ▁in ▁Moscow ▁in ▁April ▁ 2 0 1 1 ▁with ▁a ▁first ▁collection ▁designed ▁for ▁aut umn - w inter ▁ 2 0 1 1 - 2 0 1 2 . ▁After ▁the ▁first ▁two ▁collections ▁shown ▁in ▁Moscow ▁the ▁brand ▁has ▁received ▁lots ▁of ▁media ▁attention ▁as ▁well ▁as ▁bu yer ' s ▁and ▁client ' s ▁requests ▁from ▁all ▁over ▁the ▁world . ▁By ▁now ▁the ▁Moscow - based ▁company ▁produces ▁ready - to - we ar ▁women ▁clothes , ▁b ags , ▁fine ▁j ew ell ery ▁and ▁head pie ces . ▁Besides ▁the ▁ret ail ▁stock ▁U ly ana ▁Serge en ko ▁brand ▁also ▁has ▁an ▁at el ier ▁where ▁clients ▁could ▁order ▁made - to - measure ▁versions ▁of ▁the ▁run way ▁items . ▁ ▁Serge en ko ' s ▁first ▁cout ure ▁collection ▁was ▁warm ly ▁received ▁with ▁review ers ▁not ing ▁that ▁her ▁style ▁was ▁a ▁bl end ▁of ▁Russian ▁military , ▁literary ▁and ▁fair yt ale ▁influ ences . ▁Her ▁debut ▁collection ▁featured ▁cl ing y ▁kn it ▁to ps , ▁qu ilt ed ▁sk ir ts , ▁floor - s we eping ▁great co ats , ▁and ▁enough ▁s able ▁to ▁sw addle ▁the ▁Russian ▁army . ▁ ▁One ▁of ▁the ▁key ▁principles ▁of ▁U ly ana ' s ▁work ▁is ▁met icul ous ▁attention ▁to ▁details ▁and ▁quality . ▁L ots ▁of ▁hand - craft ▁- ▁st itch ing , ▁kn itting , ▁emb roid ery