. ▁ ▁W DR K ▁and ▁its ▁E au ▁Cla ire ▁sister ▁stations , ▁along ▁with ▁Ma ver ick ▁Media ' s ▁Rock ford , ▁Illinois ▁stations , ▁were ▁sold ▁to ▁Mid - West ▁Family ▁Broadcast ing ▁for ▁$ 1 5 . 5 ▁million . ▁The ▁purchase ▁of ▁the ▁E au ▁Cla ire ▁stations ▁was ▁consum m ated ▁on ▁October ▁ 1 , ▁ 2 0 1 3 , ▁while ▁the ▁Rock ford ▁station ▁purch ases ▁were ▁consum m ated ▁on ▁June ▁ 1 , ▁ 2 0 1 4 . ▁ ▁On ▁June ▁ 2 9 , ▁ 2 0 1 6 , ▁W DR K ▁began ▁st un ting ▁with ▁sni ppets ▁of ▁ 6 0 s , ▁ 7 0 s ▁and ▁ 8 0 s ▁hits . ▁Effect ive ▁June ▁ 3 0 , ▁ 2 0 1 6 , ▁Mid - West ▁Family ▁Broadcast ing ▁consum m ated ▁the ▁don ation ▁of ▁W DR K ' s ▁broadcast ▁license ▁to ▁Bl ug old ▁Radio ▁L LC . ▁ ▁On ▁July ▁ 1 , ▁ 2 0 1 6 , ▁the ▁classic ▁hits ▁programming ▁that ▁had ▁been ▁on ▁W DR K ▁switched ▁to ▁W IS M - FM ▁upon ▁that ▁station ' s ▁ac quisition ▁by ▁Mid - West ▁Family ▁Broadcast ing ; ▁simultaneously , ▁Bl ug old ▁Radio ▁ 9 9 . 9 ▁FM ▁was ▁deb uted ▁on ▁W DR K ▁by ▁Bl ug old ▁Radio ▁L LC . ▁ ▁On ▁July ▁ 3 , ▁ 2 0