▁bigger ▁name ▁stars ▁such ▁as ▁De pe che ▁Mode . ▁▁ 2 0 0 1 ▁– ▁ 2 0 0 2 : ▁Cl os ure ▁ ▁By ▁ 2 0 0 1 , ▁the ▁channel ▁became ▁more ▁popular , ▁but ▁its ▁parent ▁company , ▁Time ▁Warner , ▁was ▁losing ▁money ; ▁V iva ▁Zwe i ▁was ▁generating ▁losses ▁and ▁was ▁not ▁popular ▁enough ▁to ▁surv ive . ▁In ▁mid - sum mer ▁ 2 0 0 1 , ▁it ▁was ▁announced ▁that ▁V iva ▁Zwe i ▁would ▁be ▁shut ▁down . ▁ ▁The ▁shut down ▁occurred ▁on ▁January ▁ 7 , ▁ 2 0 0 2 . ▁The ▁final ▁video ▁on ▁the ▁network ▁was ▁a ▁send off ▁video , ▁a ▁special ▁thanks ▁to ▁V iva ▁Zwe i ' s ▁hosts , ▁a ▁music ▁video ▁from ▁Zw ob ot , ▁and ▁Mr . ▁Ex pl os ion ▁from ▁Zw ob ot . ▁Then , ▁V iva ▁Zwe i ▁switched ▁full ▁time ▁into ▁V iva ▁Plus , ▁a ▁channel ▁dedicated ▁to ▁main stream ▁pop ▁music . ▁This ▁was ▁considered ▁to ▁be ▁a ▁loss ▁to ▁the ▁music ▁world ▁by ▁fans ▁of ▁the ▁old ▁channel ▁as ▁well ▁as ▁music ▁personal ities , ▁because ▁it ▁elimin ated ▁a ▁medium ▁for ▁less er ▁known ▁bands ▁to ▁be ▁recognized . ▁ ▁Some ▁shows ▁lived ▁on ▁on ▁V iva ▁Plus ▁or ▁VI VA ▁though : ▁Fast ▁For ward , ▁a ▁German ▁music ▁talk ▁show ▁hosted ▁by ▁Charlotte ▁Ro che , ▁a ired ▁on ▁V iva ▁Zwe i ▁from ▁ 1 9