▁October ▁of ▁ 2 0 1 8 . ▁The ▁show ▁focus es ▁on ▁athlet es ▁who ▁are ▁sh ifting ▁the ▁narr ative ▁of ▁what ▁it ▁means ▁to ▁be ▁a ▁black ▁ath lete ▁in ▁the ▁sense ▁that ▁now ad ays ▁more ▁and ▁more ▁athlet es ▁are ▁speaking ▁up ▁on ▁political ▁and ▁ra cial ▁topics ▁going ▁on ▁in ▁the ▁Un ites ▁States . ▁ ▁National ▁Football ▁League ▁▁ ▁Form er ▁NFL ▁quarter back , ▁Col in ▁K ae per nick , ▁claimed ▁to ▁be ▁black b alled ▁by ▁all ▁ 3 2 ▁teams ▁following ▁being ▁released ▁for ▁his ▁on ▁the ▁field ▁protest ▁in ▁support ▁of ▁the ▁Black ▁L ives ▁M atter ▁movement . ▁Ad s ▁following ▁his ▁release ▁have ▁focused ▁on ▁a ▁simple ▁tag line ▁" Bel ieve ▁in ▁something . ▁Even ▁if ▁it ▁means ▁sacrific ing ▁everything ." ▁ ▁H ip ▁Hop ▁artist ▁Jay - Z ▁has ▁transition ed ▁from ▁simply ▁making ▁music ▁to ▁being ▁a ▁business man . ▁In ▁all ▁his ▁efforts , ▁by ▁far ▁the ▁one ▁that ▁has ▁gained ▁the ▁most ▁attention ▁was ▁dec iding ▁to ▁join ▁with ▁the ▁NFL ▁in ▁a ▁partners hip . ▁In ▁the ▁partners hip , ▁Jay - Z ▁( born ▁Sh awn ▁Carter ) ▁would ▁focus ▁his ▁effort ▁on ▁developing ▁the ▁experience ▁of ▁att ending ▁games ▁as ▁well ▁as ▁serve ▁as ▁a ▁front - runner ▁for ▁the ▁NFL ▁and ▁their ▁social ▁justice ▁efforts . ▁Being ▁a ▁huge ▁supp orter ▁Col in ’ s ▁efforts ▁to ▁protest ▁police ▁brut ality ▁against ▁the ▁black ▁people ▁of ▁America , ▁Jay