2 2 , ▁ 2 0 1 2 , ▁in ▁Universal ▁U click ' s ▁Go Com ics ▁website . ▁It ▁was ▁later ▁launched ▁in ▁more ▁than ▁ 1 0 0 ▁newsp apers ▁on ▁March ▁ 3 0 , ▁ 2 0 1 5 , ▁under ▁the ▁current ▁name . ▁ ▁The ▁strip ▁begins ▁when ▁ 9 - year - old ▁Pho eb e ▁How ell , ▁a ▁girl ▁in ▁the ▁fourth ▁grade , ▁ski ps ▁a ▁rock ▁across ▁a ▁p ond ▁and ▁accident ally ▁hits ▁a ▁un ic orn ▁in ▁the ▁face . ▁Fre ed ▁from ▁her ▁own ▁reflection , ▁the ▁un ic orn — named ▁Mar ig old ▁Heaven ly ▁N ost r ils — g ives ▁Pho eb e ▁one ▁wish , ▁which ▁she ▁dec ides ▁to ▁use ▁by ▁making ▁the ▁un ic orn ▁her ▁best ▁friend . ▁ ▁Mar ig old , ▁like ▁all ▁un ic orn s ▁in ▁the ▁series , ▁is ▁experienced ▁in ▁magic . ▁Through ▁various ▁" sp ell craft ", ▁she ▁is ▁able ▁to ▁perform ▁such ▁fe ats ▁as ▁di vert ▁or ▁redirect ▁rain ▁and ▁send ▁text ▁messages ▁and ▁broadcast ▁a ▁Wi - Fi ▁hot spot ▁through ▁her ▁horn . ▁However , ▁her ▁most ▁frequently - used ▁spell ▁is ▁" The ▁Sh ield ▁of ▁Bor ing ness ", ▁which ▁causes ▁humans ▁to ▁view ▁her ▁as ▁nothing ▁out ▁of ▁the ▁ordinary ▁and ▁allows ▁her ▁to ▁interact ▁with ▁them ▁on ▁a ▁daily ▁basis . ▁ ▁Pho eb e ▁de als ▁with ▁child hood ▁challeng es ▁both ▁m