▁a ▁low ▁r ated ▁station ▁until ▁Map leton ▁bought ▁it ▁in ▁ 2 0 0 7 . ▁In ▁the ▁Summer ▁ 2 0 1 1 ▁Ar bit ron ▁ratings ▁survey , ▁B OB - FM ▁r ated ▁# 1 ▁ 1 2 + . ▁ ▁K BB D ▁was ▁previously ▁known ▁as ▁K Y W L ▁(" W ild ▁ 1 0 3 . 9 "), ▁which ▁played ▁hip ▁hop ▁and ▁R & B ▁and ▁called ▁itself ▁" Sp ok ane ' s ▁party ▁station ". ▁ ▁Before ▁Wild ▁started ▁in ▁ 2 0 0 1 , ▁“ 1 0 3 . 9 ▁The ▁Haw k ” ▁K WH K ▁played ▁classic ▁rock , ▁and ▁before ▁that , ▁active ▁rock ▁( when ▁the ▁station ▁was ▁known ▁as ▁" Z - R ock "). ▁In ▁the ▁late ▁ 9 0 s , ▁K N J Y ▁“ Z - R ock ” ▁was ▁up ▁against ▁st iff ▁competition ▁with ▁Rock ▁ 9 4 ▁ 1 / 2 . ▁▁ 1 0 3 . 9 ▁started ▁out ▁in ▁the ▁ 8 0 s ▁playing ▁an ▁adult ▁contemporary ▁lean ing ▁pop ▁format ▁as ▁K V X O . ▁ ▁During ▁the ▁period ▁from ▁approximately ▁ 1 9 8 5 – 1 9 8 8 , ▁K V X O ▁was ▁known ▁as ▁" Power ▁ 1 0 4 ", ▁a ▁Main stream ▁CH R ▁of ▁the ▁same ▁il k ▁as ▁" Z oo ▁FM ", ▁K Z Z U , ▁its ▁main ▁format ▁compet itor .