wing ▁on ▁weight ▁management , ▁stress ▁relief , ▁concentration , ▁and ▁or al ▁health . ▁▁ 2 0 0 6 – 2 0 0 8 : ▁William ▁Pere z ▁On ▁October ▁ 2 3 , ▁ 2 0 0 6 , ▁William ▁D . ▁Pere z ▁( 1 9 4 8 – ) ▁succeeded ▁Bill ▁W rig ley ▁as ▁CE O . ▁He ▁was ▁the ▁first ▁person ▁outside ▁the ▁W rig ley ▁family ▁to ▁head ▁the ▁company . ▁In ▁ 2 0 0 7 , ▁the ▁company ▁deb uted ▁ 5 ▁G um ▁in ▁the ▁US . ▁The ▁ 5 ▁G um ▁brand ▁was ▁market ed ▁using ▁cin ematic ▁TV ▁commer ci als ▁port ray ing ▁" What ▁it ▁feels ▁like ▁to ▁che w ▁ 5 ▁G um ". ▁Pere z ▁led ▁the ▁efforts ▁of ▁impro ving ▁sl immer ▁pack aging ▁( S lim ▁Pack ) ▁with ▁flav or ▁improvements ▁across ▁both ▁Ext ra ▁and ▁W rig ley ▁br ands . ▁▁ 2 0 0 8 – 2 0 1 1 : ▁D ush an ▁" D u ke " ▁Pet rov ich ▁D ush an ▁Pet rov ich ▁( 1 9 5 4 – ) ▁succeeded ▁Pere z ▁almost ▁immediately ▁after ▁Mars , ▁In cor por ated ' s ▁ 2 0 0 8 ▁purchase ▁of ▁W rig ley . ▁In ▁ 2 0 0 9 , ▁W rig ley ' s ▁Global ▁In nov ation ▁Center ▁received ▁the ▁LE ED ▁Gold ▁Cert ification ▁through ▁W rig ley ' s ▁commit ment