▁became ▁W L OR . ▁At ▁around ▁ 1 9 9 8 , ▁W L OR ▁returned ▁to ▁the ▁air ▁with ▁a ▁black ▁g ospel ▁format ▁( day time ▁only , ▁as ▁the ▁night time ▁site ▁had ▁been ▁demol ished ). ▁ ▁In ▁March ▁ 2 0 0 0 , ▁the ▁station ▁was ▁purchased ▁by ▁ST G ▁Media ▁L LC ▁( Ste ven ▁J . ▁Sh el ton , ▁president ) ▁for ▁a ▁reported ▁sale ▁price ▁of ▁$ 4 2 5 , 0 0 0 . ▁In ▁November ▁ 2 0 0 1 , ▁due ▁to ▁a ▁proposed ▁ref in ancing ▁of ▁the ▁parent ▁company ▁ST G ▁Media , ▁L LC , ▁applied ▁to ▁the ▁F CC ▁to ▁transfer ▁the ▁lic enses ▁of ▁W A HR , ▁W L OR , ▁and ▁W RT T - FM ▁to ▁Black ▁Crow ▁Media ▁Group ▁subs idi ary ▁B CA ▁Media , ▁L LC . ▁Just ▁two ▁days ▁later , ▁another ▁application ▁was ▁file d ▁to ▁shift ▁the ▁lic enses ▁to ▁B CA ▁Radio , ▁L LC . ▁The ▁F CC ▁approved ▁the ▁moves ▁on ▁November ▁ 1 5 , ▁ 2 0 0 1 , ▁and ▁the ▁consum m ation ▁of ▁the ▁transaction ▁occurred ▁on ▁November ▁ 1 9 , ▁ 2 0 0 1 . ▁ ▁In ▁July ▁ 2 0 0 2 ▁the ▁station ▁began ▁the ▁" J am min ' ▁ 1 5 5 0 " ▁brand ing ▁and ▁in ▁early ▁ 2 0 0 2 ▁night time ▁operations ▁res umed ▁from