▁truly ▁green ▁as ▁opposed ▁to ▁ 2 % ▁in ▁ 2 0 0 9 . ▁In ▁ 2 0 0 9 ▁ 2 , 7 3 9 ▁products ▁claimed ▁to ▁be ▁green ▁while ▁in ▁ 2 0 1 0 ▁the ▁number ▁rose ▁to ▁ 4 , 7 4 4 . ▁The ▁same ▁study ▁in ▁ 2 0 1 0 ▁found ▁that ▁ 9 5 % ▁percent ▁of ▁the ▁consumer ▁products ▁claim ing ▁to ▁be ▁green ▁were ▁not ▁green ▁at ▁all . ▁ ▁Green w ash ing ▁practices ▁have ▁also ▁a ▁significant ▁impact ▁on ▁the ▁per ception s ▁of ▁st ake hold ers ▁in ▁general . ▁A ▁recent ▁study ▁has ▁anal ys ed ▁this ▁issue ▁because ▁the ▁effect ▁on ▁per ception s ▁of ▁the ▁effective ▁social ▁and ▁environmental ▁responsibility ▁of ▁companies , ▁the ▁possible ▁presence ▁of ▁mis leading ▁practices ▁and ▁the ▁intent ions ▁following ▁an ▁environmental ▁sc andal ▁creates ▁significant ▁dist ort ions ▁in ▁the ▁market , ▁in ▁the ▁economic ▁system , ▁as ▁well ▁as ▁increasing ▁the ▁information ▁asym met ry ▁between ▁companies ▁and ▁st ake hold ers . ▁ ▁Reg ulation ▁ ▁Australia ▁The ▁Australian ▁Trade ▁Pract ices ▁Act ▁has ▁been ▁modified ▁to ▁include ▁pun ishment ▁of ▁companies ▁that ▁provide ▁mis leading ▁environmental ▁claims . ▁Any ▁organization ▁found ▁guilty ▁of ▁such ▁could ▁face ▁up ▁$ 6 ▁million ▁in ▁fin es . ▁In ▁addition , ▁the ▁guilty ▁party ▁must ▁pay ▁for ▁all ▁exp enses ▁in cur red ▁while ▁setting ▁the ▁record ▁straight ▁about ▁their ▁product ▁or ▁company ' s ▁actual ▁environmental ▁impact . ▁