▁History ▁Co - found er ▁and ▁CE O ▁Rey ▁F lem ings ▁launched ▁St ipp le ▁in ▁August ▁ 2 0 1 0 , ▁when ▁the ▁company ▁released ▁its ▁first ▁public ▁offering . ▁Se ed ▁fund ing ▁amount ing ▁to ▁$ 2 ▁million ▁was ▁secured ▁from ▁people ▁and ▁companies ▁including ▁Kle iner ▁Per kins ▁C au field ▁& ▁By ers , ▁Flo od gate ▁Vent ures , ▁Justin ▁Tim ber la ke , ▁E gh osa ▁O mo ig ui , ▁Qu est ▁Vent ures , ▁Naval ▁Rav ik ant , ▁Matt ▁M ull en weg , ▁and ▁Rick ▁Mar ini . ▁ ▁In ▁ 2 0 1 1 , ▁St ipp le ▁launched ▁St ipp le ▁L ens , ▁which ▁allows ▁photo ▁ag encies ▁to ▁ear n ▁money ▁from ▁images ▁they ▁upload ▁to ▁St ipp le . ▁St ipp le ▁P ipeline ▁allows ▁br ands ▁to ▁tag ▁their ▁products ▁in ▁photos ▁uploaded ▁to ▁St ipp le . ▁Through ▁St ipp le ▁Network , ▁the ▁photos ▁are ▁open ▁to ▁use ▁by ▁website ▁publish ers , ▁who ▁are ▁paid ▁by ▁companies ▁with ▁products ▁in ▁the ▁photos . ▁Cons um ers ▁can ▁then ▁click ▁on ▁the ▁products ▁tag ged ▁and ▁buy ▁them . ▁As ▁of ▁May ▁ 2 0 1 1 , ▁St ipp le ▁had ▁contract s ▁with ▁nine ▁photo ▁ag encies , ▁ 5 0 ▁br ands , ▁and ▁ 1 , 3 0 0 ▁publish ers . ▁ ▁On ▁September ▁ 2 0 , ▁ 2 0 1 1 , ▁St ipp