▁media ▁landscape , ▁as ▁notable ▁major ities ▁of ▁U . S . ▁adult s ▁use ▁each ▁of ▁these ▁sites . ▁At ▁the ▁same ▁time , ▁younger ▁Americans ▁( es pecially ▁those ▁ages ▁ 1 8 ▁to ▁ 2 4 ) ▁stand ▁out ▁for ▁emb rac ing ▁a ▁variety ▁of ▁platforms ▁and ▁using ▁them ▁frequently . ▁Some ▁ 7 8 % ▁of ▁ 1 8 ▁- ▁ 2 4 - year - old ▁young sters ▁use ▁S nap chat , ▁and ▁a ▁size able ▁majority ▁of ▁these ▁users ▁( 7 1 %) ▁visit ▁the ▁platform ▁multiple ▁times ▁per ▁day . ▁Similarly , ▁ 7 1 % ▁of ▁Americans ▁in ▁this ▁age ▁group ▁now ▁use ▁Inst agram ▁and ▁close ▁to ▁half ▁( 4 5 %) ▁are ▁Twitter ▁users . ▁However , ▁Facebook ▁remains ▁the ▁primary ▁platform ▁for ▁most ▁Americans . ▁R ough ly ▁two - third s ▁of ▁U . S . ▁adult s ▁( 6 8 %) ▁now ▁report ▁that ▁they ▁are ▁Facebook ▁users , ▁and ▁roughly ▁three - quarters ▁of ▁those ▁users ▁access ▁Facebook ▁on ▁a ▁daily ▁basis . ▁With ▁the ▁exception ▁of ▁those ▁ 6 5 ▁and ▁older , ▁a ▁majority ▁of ▁Americans ▁across ▁a ▁wide ▁range ▁of ▁dem ographic ▁groups ▁now ▁use ▁Facebook . ▁After ▁this ▁rapid ▁growth , ▁the ▁number ▁of ▁new ▁U . S . ▁Facebook ▁accounts ▁created ▁has ▁plate au ed , ▁with ▁not ▁much ▁observable ▁growth ▁in ▁the ▁ 2 0 1 6 - 1 8 ▁period . ▁ ▁Use ▁by ▁organizations ▁ ▁Use ▁by ▁govern ments