liance ▁to ▁a ▁local ▁company ▁to ▁enter ▁the ▁new ▁foreign ▁market . ▁ ▁Dom estic ▁expansion ▁ ▁This ▁forms ▁of ▁al liance ▁help ▁the ▁organisation ▁expand ▁dom est ically ▁by ▁having ▁more ▁resources ▁and ▁market ing ▁power . ▁For ▁example , ▁the ▁al liance ▁between ▁Pe psi ▁and ▁Star bu cks ▁create ▁a ▁bigger ▁distribution ▁network ▁for ▁ready - to - dr ink ▁be verage , ▁which ▁gives ▁re venue ▁to ▁both ▁organis ations ▁without ▁direct ▁competition . ▁Another ▁example ▁can ▁be ▁an ▁al liance ▁by ▁the ▁Japanese ▁company ▁between ▁Sony ▁and ▁Eric sson ▁corpor ation ▁to ▁sell ▁mobile ▁ph ones ▁together . ▁ ▁Why ▁use ▁al liance ▁market ing ▁▁ ▁G ain ▁access ▁to ▁different ▁customer ▁by ▁combining ▁the ▁market ing ▁resources , ▁which ▁include ▁target ing ▁consum ers ▁together . ▁ ▁G ain ▁special ist ▁knowledge ▁and ▁market ing ▁methods . ▁ ▁Red uce ▁cost ▁by ▁sharing ▁resources ▁ ▁Share ▁idea ▁and ▁responsibility . ▁ ▁G ain ▁access ▁to ▁new ▁market , ▁for ▁example , ▁entering ▁a ▁new ▁market ▁in ▁another ▁country . ▁ ▁Mark eting ▁economic ▁al liance ▁ ▁Mark eting ▁economic ▁al liance ▁is ▁a ▁union ▁that ▁a ims ▁to ▁units ▁and ▁organ ise ▁market ing ▁el ite ▁from ▁a ▁different ▁region . ▁To ▁con den se ▁internet ▁resources , ▁organisation ▁resources ▁and ▁personal ▁resources ▁all ▁together , ▁consequ ently , ▁al liance ▁market ing . ▁ ▁Mark eting ▁economic ▁al liance ▁is ▁in ▁forms ▁of ▁combining ▁industry ▁or ▁regional ▁market ing ▁method ▁with ▁resources ▁and ▁regional ▁advantages .