). ▁This ▁is ▁in ▁contrast ▁to ▁traditional ▁media ▁which ▁oper ates ▁under ▁a ▁mon o - logic ▁transmission ▁model ▁( one ▁source ▁to ▁many ▁rece ivers ), ▁such ▁as ▁a ▁newspaper ▁which ▁is ▁delivered ▁to ▁many ▁subscri bers , ▁or ▁a ▁radio ▁station ▁which ▁broadcast s ▁the ▁same ▁programs ▁to ▁an ▁entire ▁city . ▁Some ▁of ▁the ▁most ▁popular ▁social ▁media ▁websites , ▁with ▁over ▁ 1 0 0 ▁million ▁registered ▁users , ▁include ▁Facebook ▁( and ▁its ▁associated ▁Facebook ▁M essen ger ), ▁YouTube , ▁T ik T ok , ▁We Ch at , ▁Inst agram , ▁Q Q , ▁Q Zone , ▁We ib o , ▁Twitter , ▁T um bl r , ▁Tele gram , ▁Ba id u ▁T ie ba , ▁Linked In , ▁Wh ats App , ▁L INE , ▁S nap chat , ▁P inter est , ▁Vi ber , ▁V K , ▁Red dit , ▁Disc ord ▁and ▁more . ▁ ▁Ob ser vers ▁have ▁noted ▁a ▁wide ▁range ▁of ▁positive ▁and ▁negative ▁impact s ▁of ▁social ▁media ▁use . ▁Social ▁media ▁can ▁help ▁to ▁improve ▁an ▁individual ' s ▁sense ▁of ▁connected ness ▁with ▁real ▁or ▁online ▁communities ▁and ▁can ▁be ▁an ▁effective ▁communication ▁( or ▁market ing ) ▁tool ▁for ▁corpor ations , ▁entrepr ene urs , ▁non - pro fit ▁organizations , ▁advoc acy ▁groups , ▁political ▁parties , ▁and ▁govern ments . ▁ ▁History ▁ ▁Social ▁media ▁may ▁have ▁roots ▁in ▁the ▁ 1 8 4 0 s ▁introduction ▁of ▁the ▁te