/ ABC ' s ▁Ver itas : ▁The ▁Qu est , ▁In ▁Memory ▁of ▁My ▁Father , ▁and ▁various ▁music ▁video ▁produ ctions ▁at ▁events ▁such ▁as ▁Bonn ar oo ▁and ▁Co ach ella . ▁He ▁is ▁the ▁author ▁of ▁The ▁Ult imate ▁Sur v ival ▁Guide ▁to ▁the ▁New ▁Music ▁Indust ry : ▁Hand book ▁for ▁Hell ▁( C rown ▁Publishing ▁Group ▁/ ▁Random ▁House ). ▁An ▁out sp oken ▁critic ▁of ▁the ▁music ▁industry ' s ▁traditional ▁business ▁model , ▁he ▁is ▁an ▁early ▁advoc ate ▁for ▁online ▁market ing ▁and ▁distribution . ▁He ▁is ▁the ▁founder ▁of ▁Me asure ment ▁Arts , ▁which ▁has ▁managed ▁a ▁broad ▁range ▁of ▁projects ▁and ▁artists ▁focused ▁on ▁the ▁music ▁industry . ▁Gold berg ▁has ▁been ▁a ▁featured ▁speaker ▁at ▁the ▁pr estig ious ▁Mil ken ▁Institute ▁Global ▁Conference , ▁S X SW , ▁M ide m ▁and ▁other ▁major ▁industry ▁convent ions . ▁ ▁Gold berg ▁is ▁cred ited ▁with ▁the ▁development ▁and ▁discovery ▁of ▁several ▁prominent ▁artists ▁in ▁the ▁music ▁industry , ▁including ▁Martin ▁Se xt on ▁and ▁Grace ▁Pot ter . ▁ ▁He ▁has ▁been ▁active ▁in ▁music ▁education . ▁In ▁March ▁ 1 9 9 7 , ▁Gold berg ▁was ▁appointed ▁Ad j unct ▁Professor ▁at ▁C UN Y / Bar uch ▁College ▁where ▁he ▁taught ▁entertain ment ▁market ing . ▁He ▁lect ured ▁at ▁The ▁Music ian ’ s ▁Institute , ▁US C , ▁The ▁Dick ensen ▁School ▁of ▁Law , ▁and ▁at ▁various ▁industry ▁convent ions ▁including ▁ASC