▁to ▁extend ▁its ▁broadcast ▁franch ise ▁east wards ▁by ▁the ▁Independent ▁Television ▁Author ity , ▁after ▁the ▁area ▁was ▁advert ised ▁separately . ▁As ▁part ▁of ▁the ▁expansion , ▁Southern ▁opened ▁a ▁small ▁television ▁studio ▁and ▁offices ▁on ▁Russell ▁Street ▁in ▁D over ▁in ▁order ▁to ▁provide ▁local ised ▁news ▁opt - outs ▁for ▁the ▁East ▁of ▁the ▁region ▁- ▁the ▁first ▁television ▁service ▁of ▁its ▁kind ▁in ▁Britain . ▁ ▁On ▁ 9 ▁October ▁ 1 9 6 4 , ▁the ▁service ▁was ▁expanded ▁with ▁the ▁launch ▁of ▁Friday ▁on ▁Ten , ▁a ▁week ly ▁top ical ▁magazine ▁show ▁replacing ▁the ▁flags hip ▁news ▁programme ▁Day ▁by ▁Day ▁( which ▁continued ▁to ▁air ▁in ▁southern ▁England ). ▁Later ▁renamed ▁as ▁Sc ene ▁South ▁East , ▁the ▁programme ▁featured ▁a ▁mix ▁of ▁top ical ▁reports , ▁features , ▁sport ing ▁pre views ▁and ▁event ▁gu ides ▁as ▁well ▁as ▁local ▁news ▁and ▁weather . ▁The ▁popular ity ▁of ▁the ▁Friday ▁night ▁programme ▁later ▁led ▁to ▁the ▁launch ▁in ▁ 1 9 7 7 ▁of ▁a ▁second ▁shorter ▁programme ▁for ▁South ▁East ▁view ers ▁entitled ▁Sc ene ▁Mid week , ▁which ▁replaced ▁part ▁two ▁of ▁Day ▁by ▁Day ▁on ▁Wed nes days . ▁ ▁The ▁news ▁team ▁in ▁D over ▁also ▁produced ▁opt - out ▁bullet ins ▁for ▁Day ▁by ▁Day ▁each ▁week night , ▁which ▁were ▁pre - record ed ▁from ▁Southern ' s ▁South am pton ▁stud ios ▁shortly ▁before ▁transmission . ▁Se par ate ▁bullet ins ▁were ▁also ▁broadcast ▁after ▁News