▁afternoon ▁show ▁The ▁Daily ▁Edition . ▁She ▁also ▁runs ▁fashion ▁and ▁l ifest yle ▁blog ▁SW II SH . com , ▁Australia ' s ▁leading ▁l ifest yle ▁destination ▁for ▁women . ▁ ▁Since ▁launch ing ▁in ▁ 2 0 1 3 , ▁S ally ▁has ▁been ▁the ▁co - host ▁of ▁The ▁Daily ▁Edition , ▁Channel ▁ 7 ' s ▁afternoon ▁show . ▁The ▁show ▁is ▁a ▁combination ▁of ▁breaking ▁news , ▁live ▁inter views ▁and ▁entertain ment ▁updates . ▁The ▁live ▁panel ▁show ▁air s ▁week days ▁at ▁ 2 pm . ▁ ▁Ober med er ▁also ▁makes ▁regular ▁appearances ▁on ▁Sun r ise ▁and ▁The ▁Mor ning ▁Show ▁for ▁the ▁Seven ▁Network . ▁ ▁Sw i ish ▁ ▁In ▁November ▁ 2 0 1 2 ▁Ober med er ▁launched ▁a ▁l ifest yle ▁blog ▁– ▁sw i ish . com . ▁The ▁website ▁focus es ▁on ▁living ▁a ▁lux e ▁for ▁less ▁l ifest yle . ▁ ▁It ▁covers ▁a ▁range ▁of ▁topics ▁including ▁fashion , ▁beauty , ▁health , ▁home ▁and ▁family . ▁ ▁In ▁ 2 0 1 5 , ▁sw i ish . com ▁also ▁expanded ▁into ▁an ▁online ▁store ▁s elling ▁fashion , ▁access ories ▁and ▁home war es , ▁along ▁with ▁products ▁and ▁access ories ▁for ▁Super ▁Green ▁Sm ooth ies . ▁ ▁Books ▁ ▁Ober med er ' s ▁first ▁book ▁Never ▁Stop ▁Bel ieving ▁was ▁released ▁in ▁April ▁ 2 0 1 3 , ▁through ▁Allen ▁& ▁Un win . ▁Ober med er