▁were ▁critical ▁of ▁the ▁wave ▁of ▁articles ▁calling ▁for ▁divers ity ▁that ▁followed ▁the ▁initial ▁out break ▁of ▁the ▁controvers y , ▁interpre ting ▁them ▁as ▁an ▁attack ▁on ▁games ▁and ▁g amer ▁culture . ▁G amer g aters ▁respond ed ▁with ▁a ▁coordin ated ▁email ▁campaign ▁that ▁demanded ▁advert is ers ▁drop ▁several ▁involved ▁publications ; ▁in ▁a ▁five - step ▁' war ▁plan ' ▁against ▁organizations ▁that ▁off ended ▁them , ▁a ▁G amer gate ▁posting ▁described ▁how ▁they ▁would ▁choose ▁from ▁a ▁list ▁of ▁target ▁organizations , ▁pick ▁a ▁gr iev ance ▁from ▁a ▁list ▁others ▁had ▁compiled , ▁and ▁send ▁a ▁form ▁letter ▁containing ▁it ▁to ▁an ▁advert iser . ▁Intel ▁react ed ▁to ▁this ▁by ▁withdraw ing ▁an ▁ad ▁campaign ▁from ▁Gam as ut ra ▁in ▁October ▁ 2 0 1 4 . ▁After ▁a ▁number ▁of ▁game ▁developers ▁critic ized ▁Intel ▁for ▁this , ▁arg uing ▁that ▁it ▁could ▁have ▁a ▁ch illing ▁effect ▁on ▁free ▁speech ▁and ▁that ▁it ▁amount ed ▁to ▁supporting ▁har ass ment , ▁Intel ▁apolog ized ▁for ▁appearing ▁to ▁take ▁sides ▁in ▁the ▁controvers y ▁and ▁res umed ▁advert ising ▁on ▁Gam as ut ra ▁in ▁mid - Nov ember . ▁ ▁Sad ▁Pu pp ies ▁G amer gate ▁became ▁associated ▁with ▁the ▁" S ad ▁Pu pp ies " ▁and ▁" R ab id ▁Pu pp ies " ▁during ▁ 2 0 1 5 ▁Hugo ▁Awards ▁for ▁science ▁fiction ▁writing . ▁These ▁groups ▁organized ▁voting ▁b loc s ▁that ▁domin ated