▁value , ▁and ▁other ▁ret ail ▁key ▁performance ▁indic ators . ▁From ▁the ▁customer ' s ▁perspective , ▁client eling ▁" could ▁add ▁a ▁layer ▁of ▁personal ▁touch " ▁to ▁the ▁sho pping ▁experience . ▁ ▁Client eling ▁software ▁ ▁While ▁at ▁its ▁core , ▁client eling ▁is ▁a ▁sales ▁technique , ▁the ▁term ▁is ▁commonly ▁used ▁today ▁to ▁describe ▁the ▁related ▁assist ed ▁s elling ▁software ▁tools ▁used ▁to ▁support ▁relationship - building ▁activities ▁between ▁store ▁associ ates ▁and ▁their ▁customers . ▁Software - based ▁client eling ▁has ▁been ▁said ▁to ▁have ▁the ▁advantage ▁of ▁collect ing ▁data ▁about ▁clients ▁across ▁different ▁interaction ▁channels ▁in ▁a ▁search able ▁and ▁retr iev able ▁database ▁for ▁later ▁use . ▁Client eling ▁software ▁may ▁also ▁provide ▁digital ▁tools ▁on ▁mobile ▁devices ▁or ▁fixed ▁work st ations ▁aim ed ▁at ▁en abling ▁ret ail ers ▁to ▁establish ▁long - last ing ▁learning ▁relationships ▁with ▁their ▁customers . ▁While ▁sales ▁history ▁collected ▁in ▁customer ▁relationship ▁management ▁( CR M ) ▁platforms ▁can ▁provide ▁some ▁insight ▁into ▁a ▁customer ’ s ▁t endencies , ▁this ▁insight ▁can ▁be ▁augment ed ▁by ▁data ▁collected ▁by ▁an ▁associate ▁working ▁directly ▁with ▁a ▁customer , ▁who ▁can ▁improve ▁the ▁customer ▁profile ▁through ▁each ▁face - to - face ▁interaction . ▁This ▁information ▁can ▁then ▁be ▁used ▁to ▁further ▁personal ize ▁future ▁interactions . ▁Cap abilities ▁such ▁as ▁notes , ▁wish ▁lists , ▁prefer ences , ▁alert s , ▁and ▁purchase ▁history ▁are ▁sometimes ▁used ▁to ▁enable ▁associ ates ▁to ▁enh ance