▁form ▁of ▁meta film . ▁The ▁film ' s ▁s log an ▁is ▁" He ' s ▁not ▁s elling ▁out , ▁he ' s ▁bu ying ▁in ." ▁ ▁People ▁appearing ▁in ▁the ▁film ▁Besides ▁a ▁great ▁number ▁of ▁spons oring ▁and ▁non - sp ons oring ▁corpor ate ▁figures ▁appearing ▁in ▁the ▁film , ▁others ▁include : ▁ ▁J . ▁J . ▁Abr ams , ▁film maker ▁Peter ▁B em is ▁of ▁B em is / B alk ind ▁Peter ▁Berg , ▁film maker ▁Big ▁Bo i ▁from ▁Out k ast ▁No am ▁Ch om sky , ▁Professor ▁Emer it us ▁of ▁L ingu istics ▁at ▁Massachusetts ▁Institute ▁of ▁Technology ▁Bob ▁Gar field , ▁co - host ▁on ▁On ▁the ▁Media ▁S ut ▁J h ally , ▁Professor ▁of ▁Communic ation , ▁University ▁of ▁Massachusetts ▁Am her st ▁Brit t ▁Johnson ▁of ▁media p lacement ▁Matt ▁Johnson ▁and ▁Kim ▁Sch if ino ▁of ▁Matt ▁& ▁Kim ▁Beth ▁Jones , ▁Ban ▁Brand ▁Manager ▁at ▁K ao ▁Br ands ▁Company ▁Gil berto ▁K ass ab , ▁mayor ▁of ▁São ▁Paulo , ▁Brazil ▁Jimmy ▁K imm el ▁and ▁a ▁" live " ▁show ▁of ▁Jimmy ▁K imm el ▁Live ! ▁Richard ▁Kir sh en baum ▁of ▁Kir sh en baum ▁Bond ▁Sen ec al ▁+ ▁Part ners ▁Jon ▁Bond ▁of ▁Kir sh en baum ▁Bond ▁Sen ec al ▁+ ▁Part ners ▁Dam ian ▁K ul ash ▁of ▁OK ▁Go ▁Rick ▁K urn it , ▁a ▁lawyer ▁special izing ▁in ▁advert ising ▁law ▁Michael ▁Lev