, ▁was ▁the ▁UK ▁premi ere ▁of ▁Samuel ▁Bron ston ' s ▁ep ic ▁King ▁of ▁Kings . ▁M GM ▁continued ▁to ▁use ▁the ▁theatre ▁even ▁after ▁the ▁new ▁Empire , ▁Le ic ester ▁Square ▁re open ed ▁in ▁December ▁ 1 9 6 2 , ▁but ▁M GM ' s ▁le ase ▁exp ired ▁on ▁ 1 9 ▁May ▁ 1 9 6 3 ▁and ▁the ▁theatre ▁was ▁then ▁le ased ▁by ▁the ▁C iner ama ▁Corporation ▁to ▁become ▁the ▁second ▁of ▁London ' s ▁C iner ama ▁locations ▁( after ▁the ▁Cas ino ▁C iner ama ). ▁ ▁Con version ▁to ▁three - strip ▁projection ▁which ▁used ▁three ▁project ors ▁was ▁undert aken , ▁and ▁an ▁ 8 0   ft ▁wide , ▁ 3 0   ft ▁tall ▁deeply ▁cur ved ▁screen ▁was ▁installed . ▁Begin ning ▁on ▁ 1 6 ▁July ▁ 1 9 6 3 , ▁the ▁theatre ▁was ▁renamed ▁the ▁Col ise um ▁C iner ama , ▁with ▁the ▁UK ▁premi ere ▁of ▁The ▁Wonder ful ▁World ▁of ▁the ▁Brothers ▁Gr imm . ▁This ▁film ▁transferred ▁to ▁the ▁third ▁of ▁London ' s ▁C iner ama ▁houses , ▁the ▁Royal ty ▁Theatre ▁on ▁ 2 7 ▁November ▁and ▁the ▁Col ise um ▁was ▁converted ▁for ▁single - project or ▁C iner ama ▁using ▁ 7 0 mm ▁film ▁for ▁the ▁G ala ▁UK ▁Prem iere ▁of ▁It ' s ▁a ▁Mad , ▁Mad , ▁Mad , ▁Mad , ▁World ▁on ▁ 2 ▁December ▁ 1 9 6