▁Category : Foot ball ers ▁at ▁the ▁ 1 9 8 0 ▁Summer ▁Olympics ▁Category : Place ▁of ▁birth ▁missing ▁( l iving ▁people ) ▁Category : Associ ation ▁football ers ▁not ▁categor ized ▁by ▁position <0x0A> </s> ▁A ▁fict ional ▁brand ▁is ▁a ▁non - ex isting ▁brand ▁used ▁in ▁art istic ▁or ▁entertain ment ▁produ ctions , ▁such ▁as ▁paint ings , ▁books , ▁com ics , ▁mov ies , ▁TV ▁serial s , ▁and ▁music . ▁The ▁fict ional ▁brand ▁may ▁be ▁designed ▁to ▁im itate , ▁s ati ri ze ▁or ▁differenti ate ▁itself ▁from ▁a ▁real ▁corpor ate ▁brand . ▁Such ▁a ▁device ▁may ▁be ▁required ▁where ▁real ▁corpor ations ▁are ▁unw illing ▁to ▁license ▁their ▁brand ▁names ▁for ▁use ▁in ▁the ▁fict ional ▁work , ▁particularly ▁where ▁the ▁work ▁holds ▁the ▁product ▁in ▁a ▁negative ▁light . ▁ ▁More ▁recently , ▁fict ional ▁br ands ▁have ▁been ▁used ▁for ▁commercial ▁purposes ▁through ▁the ▁process ▁of ▁reverse ▁product ▁pla cement . ▁Cons umer ▁attachment ▁to ▁those ▁br ands ▁in ▁the ▁fict ional ▁world ▁may ▁be ▁lever aged ▁through ▁“ def ict ional isation ” ▁or ▁“ product isation ” ▁in ▁the ▁real ▁world . ▁It ▁has ▁been ▁suggested ▁that ▁the ▁fict ional ▁br ands ▁represent ▁brand ▁potential ▁rather ▁than ▁brand ▁reality ; ▁they ▁are ▁in ▁effect , ▁“ proto br ands ” ▁that ▁can ▁be ▁lever aged ▁and ▁transformed ▁into ▁registered ▁tra dem arks ▁which ▁can ▁derive ▁re venue ▁for ▁their ▁own ers ▁through ▁reverse ▁product ▁pla cement