: ▁" I ▁think ▁we ▁present ▁a ▁unique ▁story , ▁where ▁maybe ▁the ▁other ▁companies ▁were ▁versions ▁of ▁companies ▁that ▁already ▁existed . ▁We ▁also ▁have ▁market ▁leadership , ▁we ▁have ▁a ▁big ▁brand , ▁we ' re ▁the ▁first ▁m over ▁into ▁a ▁really ▁big ▁market ▁with ▁a ▁lot ▁of ▁growth ▁potential , ▁and ▁I ▁think ▁the ▁market ▁recognized ▁that ▁and ▁sort ▁of ▁differenti ated ▁us ▁from ▁just ▁another ▁Internet ▁IP O ." ▁ ▁" The ▁strategy ▁is ▁simple : ▁Build ▁on ▁being ▁the ▁first ▁Internet ▁service ▁to ▁c ater ▁to ▁Latin ▁American ▁PC ▁own ers ▁on ▁a ▁regional ▁basis ▁rather ▁than ▁country ▁by ▁country , ▁and ▁try ▁to ▁keep ▁a ▁step ▁ahead ▁of ▁the ▁in ev itable ▁competition . ▁So ▁far , ▁the ▁position ing ▁has ▁allowed ▁Star Media ▁to ▁make ▁de als ▁with ▁Fox ▁Latin ▁America ▁for ▁sports ▁and ▁children ' s ▁programming , ▁with ▁Dow ▁Jones ▁for ▁financial ▁news , ▁and ▁with ▁Via com ▁Sp elling ▁Entertainment ▁Group ▁for ▁TV ▁show ▁Mel rose ▁Place ▁and ▁other ▁night time ▁soap ▁oper as ", ▁explained ▁Business ▁Week ▁in ▁the ▁article ▁" Wel coming ▁Spanish ▁Spe akers ▁to ▁the ▁Web : ▁Fast - g row ing ▁Star Media ▁is ▁Racing ▁to ▁F ill ▁the ▁N iche ▁First " ▁ ▁Esp uel as ▁added : ▁" We ▁are ▁literally ▁creating ▁an ▁industry , ▁we ▁have ▁built , ▁but ▁will ▁continue ▁to ▁construct , ▁the ▁biggest ▁brand ▁in ▁Latin ▁America ." ▁ ▁In ▁the ▁ 1 9 9 9 ▁story ▁in ▁The ▁New ▁York