▁out ▁of ▁business ▁and ▁that ▁all ▁points ▁needed ▁to ▁be ▁re de emed ▁by ▁December ▁ 1 5 , ▁ 2 0 0 6 . ▁ ▁With ▁it , ▁one ▁of ▁the ▁longest ▁loyal ty ▁programs ▁ended ▁a ▁ 7 7 - year ▁tradition . ▁ ▁P riz es ▁ ▁P riz es ▁are ▁prom ot ional ▁items — small ▁to ys , ▁games , ▁trad ing ▁cards , ▁collect ables , ▁and ▁other ▁small ▁items ▁of ▁nom inal ▁value — found ▁in ▁packages ▁of ▁brand - name ▁ret ail ▁products ▁( or ▁available ▁from ▁the ▁ret ail er ▁at ▁the ▁time ▁of ▁purchase ) ▁that ▁are ▁included ▁in ▁the ▁price ▁of ▁the ▁product ▁( at ▁no ▁extra ▁cost ) ▁with ▁the ▁intent ▁to ▁boost ▁sales . ▁ ▁Tob acco ▁inser ts ▁Some ▁of ▁the ▁earliest ▁pri zes ▁were ▁cig aret te ▁cards ▁— ▁trade ▁cards ▁advert ising ▁the ▁product ▁( not ▁to ▁be ▁confused ▁with ▁trad ing ▁cards ) ▁that ▁were ▁inserted ▁into ▁paper ▁pack s ▁of ▁c igare tt es ▁as ▁st iff en ers ▁to ▁protect ▁the ▁contents . ▁ ▁All an ▁and ▁G inter ▁in ▁the ▁U . S . ▁in ▁ 1 8 8 6 , ▁and ▁British ▁company ▁W . D . ▁& ▁H . O . ▁Will s ▁in ▁ 1 8 8 8 , ▁were ▁the ▁first ▁to b acco ▁companies ▁to ▁print ▁advert is ements ▁and , ▁a ▁couple ▁years ▁later , ▁l ith ograph ▁pictures ▁on ▁the ▁cards ▁with ▁an ▁en cyc lop