' s ▁model ▁begins ▁with ▁the ▁identification ▁of ▁a ▁Need ▁( the ▁consumer ' s ▁per ception ▁of ▁an ▁opportunity ▁or ▁a ▁problem ). ▁Following ▁the ▁Att ention ▁and ▁Interest ▁stages , ▁consum ers ▁form ▁feelings ▁of ▁Trust ▁( i . e ., ▁Conf idence ). ▁Without ▁trust , ▁customers ▁are ▁unlikely ▁to ▁move ▁forward ▁towards ▁the ▁Des ire ▁and ▁Action ▁stages ▁of ▁the ▁process . ▁P urchase ▁is ▁not ▁the ▁end ▁stage ▁in ▁this ▁model , ▁as ▁this ▁is ▁not ▁the ▁goal ▁of ▁the ▁client ; ▁therefore , ▁the ▁final ▁two ▁stages ▁are ▁the ▁Sat isf action ▁of ▁previously ▁identified ▁and ▁agreed ▁needs ▁and ▁the ▁E valu ation ▁by ▁the ▁customer ▁about ▁the ▁whole ▁process . ▁If ▁positive , ▁it ▁will ▁rep urchase ▁and ▁recommend ▁to ▁others ▁( Customer ' s ▁loyal ty ). ▁ ▁In ▁Bet an cur ' s ▁model , ▁trust ▁is ▁a ▁key ▁element ▁in ▁the ▁purchase ▁process , ▁and ▁must ▁be ▁achieved ▁through ▁important ▁elements ▁including : ▁▁▁ ▁Business ▁and ▁personal ▁image ▁( including ▁superior ▁brand ▁support ). ▁▁ ▁Emp ath y ▁with ▁this ▁customer . ▁▁ ▁Professional ism ▁( know ledge ▁of ▁the ▁product ▁and ▁master ▁of ▁the ▁whole ▁process ▁from ▁the ▁point ▁of ▁view ▁of ▁the ▁customer ). ▁ ▁Eth ics ▁without ▁exceptions . ▁ ▁Compet itive ▁Super ior ity ▁( to ▁solve ▁the ▁needs ▁and ▁requirements ▁of ▁this ▁customer ). ▁ ▁Comm it ment ▁during ▁the ▁process ▁and ▁toward ▁the ▁customer ▁satisfaction . ▁Trust ▁( or ▁Conf idence ) ▁is ▁the ▁gl ue ▁that