s ▁or ▁boats , ▁where ▁they ▁were ▁sus cept ible ▁to ▁ty ph o ons , ▁fires ▁and ▁land sl ides . ▁To ▁improve ▁the ▁quality ▁of ▁public ▁housing ▁and ▁rel ieve ▁over c row ded ▁conditions , ▁the ▁government ▁announced ▁the ▁Ten - year ▁H ous ing ▁Program me ▁( 十 年 建 屋 計 <0xE5> <0x8A> <0x83> ) ▁in ▁ 1 9 7 2 , ▁with ▁the ▁goal ▁of ▁providing ▁quality ▁housing ▁for ▁ 1 . 8   mill ion ▁people ▁in ▁ 1 0 ▁years . ▁The ▁Hong ▁Kong ▁H ous ing ▁Author ity ▁was ▁formed ▁to ▁spe ar head ▁the ▁programme . ▁The ▁government ▁also ▁introduced ▁the ▁Home ▁O wn ership ▁Sch eme ▁( 居 者 有 其 屋 計 <0xE5> <0x8A> <0x83> ) ▁in ▁ 1 9 7 6 , ▁building ▁houses ▁and ▁s elling ▁them ▁at ▁below - market ▁prices ▁to ▁help ▁people ▁own ▁property . ▁ ▁Emer ging ▁business es ▁Well come , ▁the ▁first ▁super market ▁in ▁Hong ▁Kong , ▁was ▁opened ▁in ▁Central ▁in ▁ 1 9 7 0 . ▁It ▁was ▁called ▁" G we ilo ▁market " ▁by ▁some ▁loc als , ▁as ▁most ▁customers ▁were ▁western ers ▁during ▁the ▁initial ▁period ▁of ▁its ▁operation , ▁but ▁Chinese ▁citizens ▁would ▁soon ▁em brace ▁this ▁new ▁kind ▁of ▁store . ▁By ▁ 1 9 7 5 , ▁more ▁than ▁ 2 0 0 ▁big - ▁and ▁small - scale d ▁super mark ets ▁could ▁be ▁found ▁in ▁the ▁city . ▁These ▁new ▁stores