▁YouTube ▁spread . ▁They ▁enabled ▁blog gers ▁to ▁reach ▁a ▁greater ▁audience ▁and ▁have ▁an ▁even ▁closer ▁relationship ▁with ▁their ▁existing ▁read ership . ▁In ▁fact , ▁some ▁blog gers ▁closed ▁their ▁blog s ▁as ▁traffic ▁moved ▁to ▁other ▁platforms ▁such ▁as ▁Inst agram . ▁According ▁to ▁research er ▁Em ily ▁H und ▁“ So cial ▁media ’ s ▁influen cer ▁economy ▁has ▁gained ▁steam ▁quickly ▁in ▁the ▁last ▁few ▁years , ▁particularly ▁on ▁platforms ▁like ▁Inst agram ▁and ▁P inter est , ▁whose ▁image - he avy ▁nature ▁easily ▁l ends ▁itself ▁to ▁commerce ”. ▁Social ▁media ▁also ▁gave ▁rise ▁to ▁influen cers ▁who ▁did ▁not ▁have ▁a ▁blog ▁in ▁the ▁first ▁place . ▁Jenn ▁Im ▁became ▁a ▁fashion ▁influen cer ▁due ▁to ▁her ▁successful ▁YouTube ▁channel , ▁German ▁influen cer ▁Pam ela ▁Re if ▁due ▁to ▁her ▁high ▁reach ▁on ▁Inst agram . ▁ ▁In ▁ 2 0 1 7 , ▁Inst agram ▁was ▁the ▁social ▁media ▁platform ▁with ▁the ▁highest ▁reach ▁for ▁fashion ▁influen cers . ▁For bes ▁calculated ▁that ▁the ▁top ▁ten ▁fashion ▁influen cers ▁combined ▁generated ▁a ▁reach ▁of ▁ 2 3 , 3 ▁million ▁on ▁Inst agram . ▁At ▁the ▁same ▁time , ▁the ▁fashion ▁industry ▁had ▁the ▁highest ▁share ▁on ▁Inst agram ▁influen cer ▁market ing ▁in ▁the ▁US . ▁Its ▁share , ▁approximately ▁ 6 1 ▁percent , ▁domin ated ▁by ▁far ▁subsequent ▁se ctors ▁invest ing ▁in ▁influen cer ▁market ing ▁such ▁as ▁travel ▁( 8 ▁percent ) ▁and ▁food ▁and ▁drink s ▁(