▁of ▁current ▁customers ▁to ▁attract ▁new ▁loyal ty ▁from ▁future ▁customers . ▁In cent ive ▁programs ▁that ▁are ▁exclusive ▁must ▁strike ▁a ▁balance ▁between ▁increasing ▁benefits ▁for ▁new ▁customers ▁over ▁any ▁existing ▁loyal ty ▁plan ▁they ▁are ▁currently ▁in ▁and ▁keeping ▁existing ▁customers ▁from ▁moving ▁to ▁new ▁plans . ▁Hall mark ▁did ▁this ▁through ▁de vis ing ▁a ▁program ▁that ▁directly ▁reward ed ▁customers ▁not ▁only ▁for ▁bu ying ▁mer ch and ise ▁and ▁util izing ▁Hall mark . com , ▁but ▁gain ing ▁additional ▁benefits ▁through ▁referring ▁their ▁friends . ▁ ▁The ▁most ▁recent ▁loyal ty ▁market ing ▁programs ▁rely ▁on ▁vir al ▁market ing ▁techniques ▁to ▁spread ▁word ▁of ▁in cent ive ▁and ▁indu cement ▁programs ▁through ▁word ▁of ▁mouth . ▁ ▁See ▁also ▁ ▁Business ▁model ▁ ▁In cent ive ▁program ▁ ▁Lo yal ty ▁program ▁ ▁Rel ations hip ▁market ing ▁ ▁Str ateg ic ▁management ▁ ▁Trust - based ▁market ing ▁ ▁References ▁ ▁Category : Bus iness ▁models ▁▁ ▁Category : Mark eting ▁strategy <0x0A> </s> ▁Rab ana ▁Ch h aya ▁is ▁a ▁form ▁of ▁shadow ▁pu ppet ry ▁from ▁the ▁eastern ▁Indian ▁state ▁of ▁Od ish a . ▁ ▁History ▁Rab ana ▁Ch h aya ▁literally ▁means ▁' the ▁shadow ▁of ▁Rav ana ' ▁and ▁is ▁named ▁after ▁the ▁e pon ym ous ▁evil ▁king ▁of ▁the ▁South ▁Asian ▁ep ic ▁Ram ay ana . ▁The ▁lyr ics ▁for ▁the ▁performance ▁are ▁taken ▁from ▁the ▁B ich it ra ▁Ram ay ana ▁by ▁the ▁Ori ya