▁the ▁north west ▁of ▁the ▁Sch iller - Z uc ch ius ▁Bas in . ▁ ▁Sat ellite ▁cr aters ▁By ▁convention ▁these ▁features ▁are ▁identified ▁on ▁lun ar ▁maps ▁by ▁placing ▁the ▁letter ▁on ▁the ▁side ▁of ▁the ▁cr ater ▁mid point ▁that ▁is ▁closest ▁to ▁Nas my th . ▁ ▁References ▁▁▁▁▁▁▁▁▁▁▁▁▁▁▁▁ ▁▁▁▁▁▁▁▁▁▁ ▁Category : Imp act ▁cr aters ▁on ▁the ▁Moon <0x0A> </s> ▁Mart y ▁Ne ume ier ▁is ▁an ▁American ▁author ▁and ▁speaker ▁who ▁writes ▁on ▁the ▁topics ▁of ▁brand , ▁design , ▁innov ation , ▁and ▁cre ativity . ▁He ▁currently ▁serves ▁as ▁Director ▁of ▁CE O ▁Brand ing ▁for ▁Li qu id ▁Agency , ▁a ▁brand ing ▁ag ency ▁head qu arter ed ▁in ▁San ▁Jose , ▁California . ▁ ▁Career ▁ ▁Ne ume ier ▁attended ▁Art ▁Center ▁College ▁of ▁Design ▁from ▁ 1 9 6 7 ▁to ▁ 1 9 6 9 . ▁For ▁ 1 5 ▁years ▁he ▁worked ▁in ▁advert ising ▁and ▁brand ▁design , ▁as ▁a ▁communication ▁designer ▁and ▁writer ▁in ▁Southern ▁California . ▁ ▁In ▁ 1 9 8 4 ▁he ▁moved ▁to ▁Sil icon ▁Valley ▁to ▁work ▁with ▁clients ▁such ▁as ▁Ad obe , ▁Apple , ▁H ew lett - Pack ard , ▁Microsoft , ▁and ▁Sym ante c . ▁By ▁ 1 9 9 8 ▁his ▁firm ▁Ne ume ier ▁Design ▁Team ▁created ▁ret ail ▁pack aging ▁for ▁software ▁products , ▁including ▁File maker , ▁N orton ▁Ant iv irus , ▁Apple ▁system ▁software , ▁and ▁H P ▁Las er