▁by ▁some ▁to ▁be ▁too ▁high ▁even ▁reflect ing ▁the ▁risk . ▁Nature ▁of ▁the ▁rate ▁structure ▁means ▁that ▁the ▁customer ▁usually ▁must ▁fully ▁pay ▁off ▁their ▁credit ▁card ▁before ▁receiving ▁the ▁normal ▁rate ▁again . ▁ ▁Support ▁Supp or ters ▁of ▁the ▁concept ▁argue ▁that ▁l enders ▁should ▁use ▁all ▁available ▁information ▁at ▁all ▁times ▁in ▁order ▁to ▁avoid ▁ad verse ▁selection . ▁These ▁supp or ters ▁argue ▁that ▁the ▁continu ing ▁practice ▁of ▁charg ing ▁higher ▁prices ▁reflect ive ▁of ▁risk ▁will ▁allow ▁l enders ▁to ▁charge ▁lower ▁prices ▁reflect ive ▁of ▁non - ris k , ▁or , ▁to ▁extend ▁credit ▁to ▁those ▁previously ▁thought ▁to ▁be ▁too ▁ris ky ▁in ▁the ▁past , ▁giving ▁benefits ▁to ▁those ▁potential ▁borrow ers . ▁These ▁supp or ters ▁argue ▁that ▁the ▁increased ▁rates ▁reflect ▁the ▁risk ▁and ▁are ▁not ▁price ▁g oug ing , ▁as ▁proven ▁by ▁the ▁steady ▁or ▁dimin ishing ▁profit ▁marg ins ▁of ▁the ▁credit ▁card ▁business . ▁▁ ▁Still ▁others , ▁while ▁adm itting ▁that ▁the ▁increased ▁default ▁rate ▁more ▁than ▁compens ates ▁for ▁the ▁risk , ▁argue ▁that ▁compet itive ▁pressure ▁makes ▁that ▁so ▁( i . e . ▁because ▁l enders ▁who ▁do ▁charge ▁the ▁default ▁rate ▁can ▁possibly ▁offer ▁lower ▁normal ▁rates , ▁while ▁l enders ▁who ▁do ▁not ▁would ▁seem ingly ▁have ▁to ▁try ▁and ▁advert ise ▁that ▁the ▁lack ▁of ▁a ▁default ▁rate ▁is ▁a ▁compet itive ▁advantage ▁( open ing ▁them ▁up ▁to ▁ad verse ▁selection ), ▁or ▁adopt ▁the ▁practice ▁themselves