ified ▁resources ▁and ▁distribution ▁while ▁still ▁retain ing ▁their ▁unique ▁personal ities ▁in ▁the ▁market . ▁ ▁In ▁ 1 9 9 6 , ▁Z om ba ▁acquired ▁the ▁W inds ong ▁Hold ings ▁which ▁gave ▁them ▁control ▁of ▁many ▁new ▁companies ▁including ▁W inds ong ▁International , ▁P inn acle ▁Entertainment ▁and ▁Music ▁For ▁Nations . ▁ ▁It ▁also ▁gave ▁them ▁control ▁of ▁the ▁established ▁music ▁company ▁R ough ▁Trade ▁( 8 0 % ▁of ▁R ough ▁Trade ▁Records ▁Germany / Sw itzerland / A ust ria ▁( G SA ) ▁and ▁ 1 0 0 % ▁of ▁R ough ▁Trade ▁Ben el ux ). ▁ ▁R ough ▁Trade ▁was ▁primarily ▁known ▁as ▁a ▁distrib utor , ▁but ▁it ▁also ▁ran ▁many ▁electronic ▁labels ▁based ▁in ▁Germany . ▁ ▁In ▁July ▁ 1 9 9 9 , ▁R ough ▁Trade ▁G SA ▁was ▁renamed ▁Z om ba ▁Records ▁GmbH , ▁while ▁the ▁Ben el ux ▁operation ▁( which ▁only ▁had ▁distribution ▁at ▁the ▁time ) ▁was ▁absor bed ▁into ▁Z om ba ▁Distribution . ▁ ▁The ▁R ough ▁Trade ▁name ▁remained ▁as ▁an ▁im print ▁of ▁Z om ba ▁Records ▁GmbH , ▁but ▁was ▁largely ▁abandoned ▁by ▁Z om ba . ▁ ▁With ▁the ▁successful ▁integration ▁of ▁R ough ▁Trade ▁into ▁its ▁operations ▁in ▁the ▁G SA ▁region ▁and ▁Ben el ux ▁and ▁to ▁expand ▁on ▁recent ▁te en ▁pop ▁success es , ▁Z om ba ▁created ▁a ▁London - based ▁international ▁label ▁group , ▁Z om ba ▁International ▁Records ▁Group .