B oth ▁S ides ▁Of ▁The ▁Record ", ▁spons ored ▁by ▁Burg ie , ▁on ▁R & B - form atted ▁K W BR ▁( 1 3 1 0 ▁AM ; ▁later ▁known ▁as ▁K DI A ) ▁beginning ▁in ▁ 1 9 5 4 . ▁ ▁Mie uli ▁also ▁produced ▁the ▁ 4 9 ers ▁radio ▁broadcast s ▁on ▁K S FO ▁beginning ▁in ▁the ▁ 1 9 5 0 s , ▁and ▁produced ▁the ▁first ▁tele vised ▁ 4 9 ers ▁game ▁in ▁ 1 9 5 4 . ▁He ▁subsequently ▁produced ▁Gi ants ▁radio ▁broadcast s , ▁hosted ▁by ▁Russ ▁H od ges ▁and ▁L on ▁Sim m ons ▁upon ▁the ▁team ' s ▁move ▁from ▁New ▁York ▁by ▁owner ▁Hor ace ▁Stone ham ▁in ▁ 1 9 5 8 . ▁ ▁Mie uli ▁was ▁influ ential ▁in ▁the ▁h iring ▁of ▁sport sc aster ▁Bill ▁King , ▁initially ▁the ▁third ▁man ▁in ▁the ▁Gi ants ▁broadcast ▁bo oth ▁in ▁ 1 9 5 8 , ▁behind ▁H od ges ▁and ▁Sim m ons . ▁Upon ▁Mie uli ' s ▁purchase ▁of ▁the ▁War riors ▁in ▁ 1 9 6 2 , ▁King ▁left ▁Gi ants ▁radio ▁to ▁become ▁play - by - play ▁voice ▁of ▁the ▁newly ▁mint ed ▁" San ▁Francisco ▁War riors ". ▁Co inc ident ally , ▁at ▁the ▁time ▁of ▁Mie uli ' s ▁purchase ▁of ▁the ▁team , ▁he ▁was ▁still ▁producing ▁the ▁K S FO ▁broadcast s ▁of ▁the ▁Gi ants , ▁