▁conflict ▁concerning ▁programme ▁aud ien ces ▁and ▁advert is ers . ▁As ▁advert is ers ▁are ▁rel uct ant ▁to ▁buy ▁advert ising ▁space ▁around ▁low ▁view ing ▁program mes , ▁there ▁is ▁a ▁pressure ▁on ▁I TV ▁to ▁broadcast ▁more ▁popular ▁program mes ▁in ▁peak ▁times . ▁This ▁has ▁become ▁more ▁prof ound ▁in ▁recent ▁years ▁following ▁a ▁relax ation ▁in ▁reg ulation ▁and ▁significantly ▁more ▁competition ▁in ▁the ▁advert ising ▁market ▁following ▁the ▁huge ▁increase ▁in ▁commercial ▁channels . ▁In ▁recent ▁years , ▁program mes ▁have ▁started ▁to ▁domin ate ▁from ▁the ▁reality ▁television ▁genre ▁including ▁the ▁celebr ity ▁and ▁talent ▁show ▁sub gen res . ▁This ▁has ▁led ▁to ▁accus ations ▁of ▁I TV ▁' d umb ing ▁down ' ▁their ▁program mes ▁and ▁appe aling ▁to ▁the ▁' low est ▁common ▁denomin ator ', ▁accus ations ▁that ▁are ▁at ▁odd s ▁with ▁the ▁network ' s ▁status ▁as ▁a ▁public ▁service ▁broad c aster . ▁I TV ▁was ▁also ▁heavily ▁critic ised ▁for ▁scaling ▁back ▁its ▁regional ▁program mes , ▁including ▁regional ▁news . ▁ ▁Awards ▁and ▁nomin ations ▁ ▁On - air ▁identity ▁ ▁See ▁also ▁▁▁ ▁List ▁of ▁television ▁stations ▁in ▁the ▁United ▁Kingdom ▁ ▁List ▁of ▁I TV ▁channels ▁ ▁List ▁of ▁television ▁program mes ▁broadcast ▁by ▁I TV ▁ ▁List ▁of ▁I TV ▁journal ists ▁and ▁news read ers ▁ ▁Notes ▁ ▁References ▁ ▁External ▁links ▁▁▁ ▁I TV ▁– ▁www . it v . com ▁ ▁ST V ▁– ▁www . st v .