▁thus ▁never ▁been ▁a ▁market ▁leader ▁under ▁i He art Media ▁( which , ▁as ▁Clear ▁Channel ▁Communic ations , ▁absor bed ▁Jac or ▁in ▁ 1 9 9 9 ). ▁Station ▁programming ▁today ▁comes ▁from ▁i He art Media ' s ▁" P rem ium ▁Cho ice " ▁" So ft ▁Rock " ▁program ▁feed . ▁ ▁Barry ▁Fox ▁left ▁Lex ington ▁to ▁program ▁W D J X ▁in ▁Louis ville , ▁and ▁was ▁replaced ▁by ▁T . R . ▁Fox , ▁who ▁arrived ▁from ▁Ro chester , ▁New ▁York . ▁This ▁Fox , ▁no ▁relation ▁to ▁Barry ▁of ▁course ▁was ▁program med ▁the ▁station ▁for ▁several ▁years , ▁before ▁giving ▁way ▁to ▁the ▁return ▁of ▁D ale ▁O ' B rian . ▁It ▁has ▁since ▁switched ▁formats ▁from ▁Hot ▁AC ▁to ▁main stream ▁AC , ▁maintain ing ▁its ▁listing ▁by ▁i He art Media ▁as ▁an ▁AC . ▁ ▁Under ▁Program ▁Director ▁D ale ▁O ' B rian , ▁WM X L ▁was ▁one ▁of ▁the ▁first ▁stations ▁in ▁the ▁country ▁to ▁go ▁" all ▁Christmas " ▁during ▁the ▁month ▁of ▁December . ▁ ▁In ▁later ▁years , ▁the ▁station ▁began ▁to ▁start ▁Christmas ▁music ▁earlier . ▁These ▁days , ▁ ▁from ▁early ▁November ▁until ▁December ▁ 2 6 ▁of ▁each ▁year , ▁WM X L ▁f li ps ▁to ▁a ▁Christmas ▁music ▁format ▁for ▁the ▁hol iday ▁season , ▁brand ing ▁itself ▁as ▁Mix M as ▁on ▁Mix ▁ 9 4 . 5 . ▁ ▁External ▁links ▁Official ▁website ▁of