▁increase ▁on ▁the ▁existing ▁deal ▁with ▁BBC ▁Sport ▁and ▁B S ky B . ▁ ▁In ▁May ▁ 2 0 0 9 , ▁I TV ▁acquired ▁the ▁rights ▁to ▁broadcast ▁live ▁cr icket ▁from ▁the ▁Indian ▁Premier ▁League . ▁The ▁network ▁also ▁covers ▁mot ors port , ▁rugby , ▁wrest ling , ▁and ▁other ▁sports . ▁ ▁Children ' s ▁programming ▁▁ ▁The ▁network ▁broadcast s ▁children ' s ▁programming ▁under ▁the ▁C IT V ▁( Children ' s ▁I TV ) ▁str and . ▁Children ' s ▁programming ▁was ▁originally ▁provided ▁during ▁week day ▁af tern o ons ▁and ▁week end ▁m orn ings , ▁however ▁following ▁the ▁launch ▁of ▁the ▁C IT V ▁Channel ▁in ▁ 2 0 0 6 , ▁all ▁children ' s ▁programming , ▁with ▁the ▁exception ▁of ▁the ▁week end ▁I TV ▁Break fast ▁slot , ▁were ▁re located ▁from ▁the ▁I TV ▁line - up ▁to ▁the ▁C IT V ▁channel ▁in ▁ 2 0 0 7 , ▁a ▁move ▁which ▁was ▁challeng ed ▁by ▁Of com ▁in ▁April ▁ 2 0 0 7 . ▁ ▁Tele text ▁provider ▁▁ ▁The ▁Public ▁Tele text ▁Lic ence ▁allows ▁the ▁holder ▁to ▁broadcast ▁a ▁text - based ▁information ▁service ▁around ▁the ▁clock ▁on ▁Channel ▁ 3 ▁( as ▁well ▁as ▁Channel ▁ 4 ▁and ▁S 4 C ) ▁frequencies . ▁Tele text ▁on ▁I TV ▁was ▁provided ▁by ▁OR AC LE ▁from ▁ 1 9 7 4 ▁until ▁ 1 9 9 3 ▁and ▁from ▁ 1 9