▁is ▁Director ▁of ▁the ▁China ▁Media ▁Centre ▁at ▁the ▁University ▁of ▁West min ster , ▁which ▁he ▁set ▁up ▁in ▁January ▁ 2 0 0 5 ▁and ▁is ▁unique ▁in ▁Europe ▁for ▁its ▁focus ▁on ▁studying ▁the ▁world ' s ▁largest ▁media ▁system . ▁He ▁earlier ▁ran ▁the ▁Centre ▁for ▁Media ▁Research ▁at ▁G olds m ith ' s ▁College . ▁ ▁Background ▁de ▁Burg h ▁has ▁extensive ▁experience ▁teaching ▁and ▁writing ▁about ▁the ▁media , ▁especially ▁that ▁of ▁China . ▁He ▁has ▁been ▁editor , ▁contrib utor ▁and ▁author ▁of ▁several ▁books . ▁His ▁expert ise ▁ranges ▁through ▁international ▁media ▁and ▁investig ative ▁journal ism , ▁China ' s ▁culture ▁indust ries ▁and ▁policy . ▁ ▁Th esis ▁His ▁original ▁focus ▁is ▁the ▁social ▁function ▁of ▁journal ism ▁as ▁a ▁reflection ▁of ▁culture . ▁He ▁is ▁usually ▁quoted ▁as ▁saying ▁" It ▁is ▁often ▁said ▁that ▁journal ism ▁is ▁the ▁first ▁rough ▁draft ▁of ▁history ; ▁by ▁contrast , ▁investig ative ▁journal ism ▁provides ▁the ▁first ▁rough ▁draft ▁of ▁legisl ation ..." ▁ ▁His ▁ 2 0 0 3 ▁book ▁' The ▁Chinese ▁Journal ist : ▁medi ating ▁information ▁in ▁the ▁world ' s ▁most ▁popul ous ▁country ' ▁exposed ▁the ▁cogn itive ▁dis son ance ▁of ▁Chinese ▁media ▁workers ▁unable ▁to ▁real ise ▁their ▁own ▁expect ations ▁of ▁their ▁work . ▁It ▁also ▁demonstrated ▁that , ▁far ▁from ▁seeing ▁themselves ▁as ▁Western izing , ▁media ▁workers ▁were ▁looking ▁to ▁past ▁Chinese ▁experience ▁for ▁insp iration ▁and ▁drawing ▁upon ▁their ▁per ception