s , ▁C ul bro ▁and ▁General ▁C ig ar ▁acquired ▁Grad ia z ▁An nis , ▁mak er ▁of ▁Gold ▁Label ▁cig ars ▁and ▁the ▁Temple ▁Hall ▁factory ▁that ▁owned ▁the ▁Mac an udo ▁brand ▁name , ▁us her ing ▁in ▁a ▁turn ▁towards ▁hand - rolled ▁prem ium ▁cig ars . ▁Mac an udo , ▁a ▁small ▁label ▁made ▁in ▁limited ▁quantities ▁for ▁the ▁market ▁in ▁the ▁United ▁Kingdom , ▁was ▁seen ▁as ▁the ▁principal ▁vehicle ▁for ▁growth ▁in ▁the ▁prem ium ▁cig ar ▁category . ▁ ▁A ▁careful ▁effort ▁was ▁made ▁to ▁re bl end ▁the ▁product ▁for ▁the ▁large ▁American ▁market place ▁( then ▁and ▁now ▁subject ▁to ▁a ▁ban ▁on ▁Cub an ▁to b acco , ▁the ▁industry ' s ▁gold ▁standard ) ▁using ▁select ▁b inder ▁and ▁fill er ▁from ▁the ▁Domin ican ▁Republic , ▁J ama ica , ▁and ▁Mexico ▁and ▁Connecticut ▁sh ade - g rown ▁wrapper . ▁Mass ▁advert ising ▁was ▁conducted ▁in ▁support ▁of ▁the ▁brand , ▁which ▁by ▁the ▁early ▁ 1 9 9 0 s ▁had ▁grown ▁into ▁the ▁best ▁s elling ▁prem ium ▁cig ar ▁label ▁in ▁the ▁United ▁States . ▁ ▁In ▁ 1 9 7 8 ▁General ▁registered ▁a ▁U . S . ▁tra dem ark ▁on ▁the ▁brand ▁name ▁" C oh iba ", ▁thereby ▁obtain ing ▁the ▁right ▁to ▁use ▁the ▁name ▁of ▁that ▁prem ium ▁Cub an ▁cig ar ▁in ▁the ▁American ▁market ▁without ▁any ▁connection ▁to ▁or ▁content ▁provided ▁by ▁its ▁Cub an ▁mak