▁the ▁G PO ▁who ▁considered ▁it ▁a ▁bre ach ▁of ▁their ▁mon opol y . ▁ ▁From ▁man aging ▁the ▁Normal ▁Company ' s ▁factory ▁in ▁Aber de en ▁he ▁moved ▁to ▁the ▁B ov ril ▁factory ▁in ▁London ▁and ▁ultimately ▁set ▁out ▁on ▁his ▁own ▁account ▁in ▁the ▁advert ising ▁business ▁in ▁September ▁ 1 8 9 3 . ▁ ▁The ▁company ▁▁ 1 8 9 3 - 1 9 1 4 ▁ ▁After ▁having ▁managed ▁the ▁B ov ril ▁factory ▁for ▁ 3 ▁years , ▁B enson ▁set ▁himself ▁up ▁as ▁an ▁advert ising ▁agent ▁at ▁the ▁suggestion ▁of ▁the ▁B ov ril ▁chairman . ▁S ▁H ▁B enson ▁was ▁quick ▁to ▁real ise ▁there ▁was ▁room ▁for ▁the ▁development ▁of ▁a ▁more ▁professional ▁business ▁than ▁just ▁bu ying ▁and ▁s elling ▁space . ▁ ▁R ather ▁than ▁compet ing ▁with ▁other ▁houses ▁as ▁to ▁who ▁could ▁buy ▁and ▁sell ▁space ▁on ▁the ▁lowest ▁comm issions , ▁he ▁charged ▁a ▁reasonable ▁price ▁and ▁offered ▁the ▁advert iser ▁service ▁and ▁advice ▁in ▁the ▁conduct ▁of ▁his ▁campaign . ▁ ▁His ▁business ▁grew ▁and ▁the ▁ag ency ' s ▁reputation ▁was ▁quickly ▁made ▁with ▁a ▁striking ▁campaign ▁for ▁B ov ril . ▁ ▁The ▁first ▁display ▁advert is ement ▁ever ▁set ▁across ▁two ▁columns ▁in ▁a ▁London ▁daily ▁paper ▁was ▁S ▁H ▁B enson ' s ▁idea ; ▁he ▁was ▁also ▁the ▁first ▁to ▁insert ▁a ▁double - page ▁advert is ement ▁in ▁the ▁Daily ▁Te legraph . ▁He ▁also ▁had ▁the ▁idea