vey , ▁converted ▁the ▁Br attle ▁into ▁a ▁popular ▁movie ▁house ▁for ▁the ▁showing ▁of ▁art ▁films . ▁ ▁Per ce iving ▁potential ▁success ▁in ▁the ▁film ▁business , ▁Hal iday ▁and ▁Har vey ▁moved ▁into ▁the ▁New ▁York ▁City ▁market ▁and ▁began ▁running ▁the ▁ 5 5 th ▁Street ▁Play house . ▁Jan us ▁Films ▁was ▁subsequently ▁launched ▁in ▁March ▁ 1 9 5 6 ▁and ▁the ▁Play house ▁was ▁used ▁as ▁the ▁primary ▁location ▁for ▁exhib iting ▁Jan us - dist ributed ▁films . ▁The ▁two ▁own ers ▁eventually ▁sold ▁Jan us ▁Films ▁in ▁ 1 9 6 5 ▁following ▁a ▁decl ine ▁in ▁the ▁American ▁art ▁film ▁market , ▁and ▁in ▁ 1 9 6 6 ▁Hal iday ▁also ▁sold ▁the ▁Br attle , ▁whilst ▁Har vey ▁continued ▁to ▁manage ▁the ▁the ater ▁into ▁the ▁ 1 9 7 0 s . ▁ ▁Jan us ▁was ▁later ▁acquired ▁by ▁Sa ul ▁J . ▁T ure ll ▁and ▁William ▁J . ▁Be cker . ▁Their ▁sons , ▁Jonathan ▁B . ▁T ure ll ▁and ▁Peter ▁Be cker , ▁who ▁also ▁own ▁The ▁C riter ion ▁Collection , ▁are ▁still ▁involved ▁in ▁the ▁business , ▁with ▁T ure ll ▁serving ▁as ▁company ▁director ▁in ▁ 2 0 0 6 . ▁ ▁Rec ent ▁releases ▁On ▁October ▁ 2 4 , ▁ 2 0 0 6 , ▁in ▁celebr ation ▁of ▁ 5 0 ▁years ▁of ▁business , ▁the ▁C riter ion ▁Collection ▁released ▁ 5 0 ▁of ▁the ▁films ▁that ▁Jan us