▁because ▁screens h ots ▁can ▁be ▁f aked ▁or ▁tam per ed ▁with . ▁Jud ges ▁are ▁taking ▁em oj is ▁into ▁account ▁to ▁assess ▁statements ▁made ▁on ▁social ▁media ; ▁in ▁one ▁Michigan ▁case ▁where ▁a ▁person ▁alleg ed ▁that ▁another ▁person ▁had ▁def amed ▁them ▁in ▁an ▁online ▁comment , ▁the ▁judge ▁disag re ed , ▁not ing ▁that ▁there ▁was ▁an ▁em o ji ▁after ▁the ▁comment ▁which ▁indicated ▁that ▁it ▁was ▁a ▁jo ke . ▁In ▁a ▁ 2 0 1 4 ▁case ▁in ▁Ontario ▁against ▁a ▁police ▁officer ▁regarding ▁alleg ed ▁assault ▁of ▁a ▁protest er ▁during ▁the ▁G 2 0 ▁sum mit , ▁the ▁court ▁rejected ▁the ▁Crown ' s ▁application ▁to ▁use ▁a ▁digital ▁photo ▁of ▁the ▁protest ▁that ▁was ▁an onym ously ▁posted ▁online , ▁because ▁there ▁was ▁no ▁metadata ▁prov ing ▁when ▁the ▁photo ▁was ▁taken ▁and ▁it ▁could ▁have ▁been ▁digit ally ▁alter ed . ▁ ▁Social ▁media ▁market ing ▁ ▁Social ▁media ▁market ing ▁has ▁increased ▁due ▁to ▁the ▁growing ▁active ▁user ▁rates ▁on ▁social ▁media ▁sites . ▁For ▁example , ▁Facebook ▁currently ▁has ▁ 2 . 2 ▁billion ▁users , ▁Twitter ▁has ▁ 3 3 0 ▁million ▁active ▁users ▁and ▁Inst agram ▁has ▁ 8 0 0 ▁million ▁users . ▁One ▁of ▁the ▁main ▁uses ▁is ▁to ▁interact ▁with ▁aud ien ces ▁to ▁create ▁aw aren ess ▁of ▁their ▁brand ▁or ▁service , ▁with ▁the ▁main ▁idea ▁of ▁creating ▁a ▁two - way ▁communication ▁system ▁where ▁the ▁audience ▁and / or