0 0 . ▁It ▁was ▁originally ▁intended ▁to ▁get ▁people ▁to ▁the ▁Camp aign ▁for ▁Real ▁Beaut y ▁website ▁to ▁see ▁D augh ters , ▁and ▁to ▁particip ate ▁in ▁the ▁work sh ops ▁featured ▁on ▁the ▁site . ▁ ▁Production ▁▁ ▁The ▁team ▁brought ▁together ▁for ▁the ▁ad ▁included ▁director ▁Y ael ▁Sta av , ▁the ▁first ▁female ▁director ▁to ▁win ▁a ▁C annes ▁Lion ▁( for ▁H ug ging , ▁a ▁campaign ▁for ▁the ▁A LS ▁Society ▁of ▁Canada ), ▁fashion ▁photograph ers ▁T iko ▁P ou lak ak is ▁and ▁G abor ▁Jur ina , ▁make up ▁artist ▁D iana ▁Car re iro , ▁art ▁director ▁Tim ▁Pi per , ▁and ▁Pi per ' s ▁then - g irl friend ▁Steph anie ▁Bet ts ▁as ▁the ▁model . ▁Bet ts , ▁a ▁cart oon ist ▁and ▁producer ▁of ▁Canadian ▁animated ▁television ▁programming ▁such ▁as ▁Produ cing ▁Parker , ▁was ▁chosen ▁as ▁the ▁model ▁for ▁E volution ▁in ▁part ▁because ▁Pi per ▁was ▁first ▁inspired ▁to ▁write ▁the ▁piece ▁after ▁seeing ▁the ▁amount ▁of ▁time ▁his ▁girl friend ▁spent ▁applying ▁make - up , ▁and ▁he ▁felt ▁that ▁she ▁would ▁be ▁an ▁ideal ▁" re presentation ▁of ▁the ▁norm ", ▁highlight ing ▁the ▁extreme ▁changes ▁that ▁models ▁under go ▁in ▁the ▁fashion ▁industry . ▁She ▁was ▁originally ▁dub ious ▁about ▁taking ▁on ▁the ▁role ▁but ▁later ▁stated ▁that ▁she ▁was ▁proud ▁that ▁she ▁joined ▁the ▁campaign . ▁ ▁The ▁actual ▁production ▁itself ▁took ▁place ▁over ▁the ▁course ▁of ▁a ▁single ▁day