▁ 2 0 0 5 ▁Tre k ▁again ▁expanded ▁its ▁world wide ▁headquarters ▁in ▁Water lo o , ▁adding ▁another ▁ ▁to ▁house ▁its ▁bur geon ing ▁engineering , ▁R & D , ▁and ▁market ing ▁depart ments . ▁As ▁part ▁of ▁the ▁expansion , ▁Tre k ▁included ▁an ▁at rium ▁exhib it ▁to ▁display ▁a ▁number ▁of ▁histor ically ▁significant ▁b ikes ▁from ▁Tre k ' s ▁family ▁of ▁br ands , ▁including ▁one ▁of ▁the ▁first ▁mountain ▁b ikes ▁ever ▁built ▁by ▁Gary ▁Fish er , ▁and ▁seven ▁b ikes ▁used ▁by ▁L ance ▁during ▁his ▁historic ▁Tour ▁de ▁France ▁run ▁( one ▁from ▁each ▁year , ▁ 1 9 9 9 – 2 0 0 5 ). ▁▁ 2 0 0 6 – present ▁ ▁In ▁ 2 0 0 8 , ▁after ▁years ▁of ▁behind - the - sc enes ▁support ▁for ▁the ▁League ▁of ▁American ▁B icy cl ists ▁and ▁the ▁B ikes ▁Bel ong ▁Co al ition ▁( now ▁People For B ikes ), ▁Tre k ▁announced ▁its ▁ 1 ▁World ▁ 2 ▁Whe els ▁b icy cle ▁advoc acy ▁campaign ▁at ▁its ▁annual ▁Tre k ▁World ▁deal er ▁convention ▁in ▁Mad ison , ▁Wisconsin . ▁Central ▁to ▁ 1 ▁World ▁ 2 ▁Whe els ▁is ▁its ▁" Go ▁By ▁Bi ke " ▁initi ative , ▁which ▁ur ges ▁Americans ▁to ▁ride ▁their ▁b ikes ▁instead ▁of ▁drive ▁their ▁cars ▁for ▁tri ps ▁of ▁two ▁miles ▁( 3   km ) ▁or ▁less . ▁Through ▁ 1