def unct ▁C erv é lo ▁Test Team . ▁He ▁left ▁the ▁oper ational ▁side ▁of ▁Cer vel o ▁in ▁May ▁ 2 0 1 1 . ▁Since ▁February ▁ 2 0 1 2 , ▁he ▁has ▁been ▁the ▁part - time ▁business ▁development ▁ad visor ▁for ▁Cer vel o ' s ▁new ▁owner , ▁the ▁Pon ▁B icy cle ▁Group . ▁ ▁C erv é lo ▁Phil ▁White ▁and ▁G ér ard ▁V ro omen ▁founded ▁C erv é lo ▁in ▁ 1 9 9 5 ▁when ▁their ▁design ▁for ▁a ▁new ▁time ▁trial ▁b icy cle ▁failed ▁to ▁gar ner ▁interest ▁from ▁traditional ▁b icy cle ▁manufact ur ers . ▁Today , ▁C erv é lo ▁is ▁the ▁largest ▁tri ath lon ▁bi ke ▁manufact urer ▁in ▁the ▁world ▁and ▁partner ed ▁with ▁the ▁tri ath lon ▁team , ▁Team ▁T BB , ▁and ▁the ▁road ▁cy cling ▁team , ▁Gar min – C erv é lo . ▁ ▁Read ers ▁of ▁V elo News , ▁Cy cle S port , ▁Inside ▁Tri ath lon ▁and ▁S low tw itch ▁voted ▁C erv é lo ▁as ▁the ▁# 1 ▁brand ▁they ▁intended ▁to ▁purchase ▁in ▁ 2 0 1 1 . ▁ ▁A ▁book ▁titled ▁To ▁Make ▁R iders ▁F aster ▁was ▁released ▁in ▁April ▁ 2 0 1 8 ▁telling ▁the ▁story ▁of ▁Ger ard ▁V ro omen ▁and ▁Phil ▁White , ▁co - found ers ▁of ▁C erv é lo ▁Cy cles , ▁meeting ▁at ▁McG ill ▁University ▁and