, ▁Max ▁H ork heimer , ▁began ▁to ▁work ▁out ▁a ▁critical , ▁social - ps ych ological ▁understanding ▁of ▁human ▁character ▁in ▁the ▁so - called ▁D äm mer ung ▁period ▁( in ▁ 1 9 3 1 / 3 4 ). ▁H ork heimer ▁stated ▁the ▁Frankfurt ▁School ▁perspective ▁clearly : ▁ ▁The ▁Frankfurt ▁School , ▁and ▁especially ▁Herbert ▁Marc use , ▁was ▁also ▁concerned ▁with ▁how ▁people ▁might ▁re bel ▁against ▁or ▁liber ate ▁themselves ▁from ▁the ▁character - mask s ▁of ▁life ▁in ▁b our ge ois ▁society , ▁through ▁as ser ting ▁themselves ▁auth ent ically ▁as ▁social , ▁political ▁and ▁sexual ▁be ings . ▁The ▁Frankfurt ▁School ▁the or ists ▁intended ▁to ▁show , ▁that ▁if ▁in ▁b our ge ois ▁society ▁things ▁appear ▁other ▁than ▁they ▁really ▁are , ▁this ▁mask ing ▁is ▁not ▁simply ▁att rib utable ▁to ▁the ▁dis gu ises ▁of ▁compet itive ▁business ▁relationships ▁in ▁the ▁market place . ▁It ▁is ▁root ed ▁in ▁the ▁very ▁psych ological ▁make - up , ▁formation ▁and ▁behaviour ▁of ▁individual ▁people . ▁In ▁their ▁adaptation ▁to ▁b our ge ois ▁society , ▁they ▁argued , ▁people ▁internal ize ▁specific ▁ways ▁of ▁conce aling ▁and ▁reve aling ▁what ▁they ▁do , ▁repr ess ing ▁some ▁of ▁their ▁imp uls es ▁and ▁express ing ▁others . ▁If ▁people ▁are ▁domin ated , ▁they ▁are ▁not ▁domin ated ▁only ▁by ▁forces ▁external ▁to ▁themselves , ▁but ▁by ▁ideas ▁and ▁hab its ▁which ▁they ▁have ▁internal ized , ▁and