US-based tech company BlueHaze, which specialises in smartphone apps and has worked for various music clients, both record labels and promoters, has been bought by XIX Entertainment, the company set up last year by one time 19 and 'Idol' chief Simon Fuller. BlueHaze founder Mark Shedletsky will become the Fuller company's Head Of Digital.
Confirming the acquisition, XIX said: "The move is the first step in the building of XIX Digital, a dedicated digital resource that will focus on the growing area of talent-to-fan interaction in the online and mobile space".