Employers use social media to recruit potential employees and to research candidates, usually before scheduling interviews. This is why creating a strong online presence and understanding how to use social media to your advantage are important parts of your strategy.
LinkedIn connects you to employers and people in your field. It's also a place where you can find out about job opportunities.
Link to your website, blog, Twitter feed, portfolio, presentations, etc.
Twitter connects you with employers in real time.
Facebook is also used by companies to post jobs, promote events, and relay company information.
Stand out from the crowd with a one- or two-minute video resumé or catchy infographic. Make sure your industry accepts them. Create a personal website and name it after yourself. Place your video resumé and infographic there and then link to your site on your LinkedIn profile. Get creative!
Catch an employer's eye by writing about your area of interest, expertise or the latest information about your industry. This demonstrates your engagement, your communication skills and how you organize information. The most effective blogs have a unique, authoritative voice and clear topics.
Portfolios are not just for graphic designers, architects and photographers anymore! Give your online presence a boost. Check out Behance or Carbonmade for ideas.
Sign up for a workshop or schedule an appointment with a career educator.