There's an option to just press the button to see the "hidden" time, as well as animation modes to alternate between optical illusion and reality. The color LCD screen is always-on to show the time and you can backlight it and access date and other features with a swipe of the touchscreen display. This limited edition watch was designed by a fan of Tokyoflash and it took their engineers over a year to develop the custom made LCD panel, which has over 1500 segments. Really eye-catching and unique watch.
Nice watch and strange idea !