LAUNCHING A NEW MOBILE CATEGORY.
With the big hike in cost for high end mobile phone handsets, there's been a move away from the big players by young consumers in search of more affordable, but quality smartphone brands.
The time was right for disruption…Introducing the "Get 40% off RRP with the Wileyfox Lockscreen offers and Value-Added Service phone". Catchy hey?
Our brief was to turn a commercial proposition in a deal saturated market in to a Culturally aspirational product launch that stood out in our partner channels.
To succeed, we needed to dramatize this new category offering by bringing it to life in a relatable relevant and eye-catching context. We defined the add offer in aspirational terms, shifting the focus to what consumers stood to gain, relevant to their lifestyle.
We selected the finest team to deliver the work, most of whom have not worked with agencies before. Models were not selected just for their 'look' but were influential culture makers in their own right, helping embed the brand further with the audience's culture.