The Mark Company maximized the client's return on investment during a challenging marketplace cycle through efficient marketing and strategic sales releases.
One Hawthorne entered the market at a time where inventory was limited, but an uncertain economy discouraged home sales.
Limited sales release strategy controlled inventory, therefore creating a sense of urgency to stabilize and drive prices. Ongoing weekly assessments of the competitive landscape and buyer intelligence helped to shape future adjustments to sales and marketing strategies.
Avoiding print advertising, the innovative marketing program utilized a highly-targeted and effective online campaign comprised of a pay-per-click program, banner ads and social media.