A recent study shows that while close to 90% of organizations provide some sort of coaching to their salespeople, 65% of those programs are considered ineffective.
The Brooks Group has teamed up with Training Industry, Inc., a research organization focused on best-practices in sales team effectiveness, to get to the bottom of the current state of sales coaching. We uncovered some really eye-opening stats around what works – and what doesn't – as it relates to the amount of time, energy and effort a successful coaching program requires.
And our research shows that's not where they should be spending their time.