Oatmeal isn't just great for breakfast, people have been using it for centuries as skincare too.Colloidal oatmeal is one of the few natural ingredients to receive recognition from Health Canada that's why we put them in our Sensitive Skin Natural Deep Repair Cream! Made with plant and mineral based, hypoallergenic ingredients like 3% colloidal oatmeal and shea butter, our dermatologist tested formula creates a soothing film to repair dry, damaged skin and irritations. It's a worry free way to hydrate, protect and strengthen your skin's barrier. We also had it certified by the National Eczema Association and EWG Verified because we only want the best for you and your family.