Sociocultural standards of feminine beauty are presented in almost all forms of popular media, influencing women with images that portray what is considered to be the 'ideal' body. The unattainable standards of beauty promoted in the media can have a powerful influence on the way women view themselves.
​The pervasiveness of the media and advertising make it very challenging for most women to avoid, resulting in a large amount of women evaluating themselves against these standards of beauty and also competing with each other, to look how society would class them beautiful.
'Objectification' is a design process that addresses the necessity to change and alter women's perceptions of themselves. Reinforcing body image concerns and behaviours in response to sociocultural pressure by promoting women to reassess their bodies. In an attempt to increase women's body image satisfaction through perception and potentially enhance self-esteem by encouraging women to capture themselves in a positive and dynamic way.